Shows
Andicanhelp LiveLive and Hooked: How to Win at Your Next Gaming LivestreamGrabbing attention during a livestream is harder than ever — and losing it happens faster than most creators realize. In this episode of Andicanhelp Live, host Andi Miles breaks down how livestream hooks actually work, why the first moments of your stream matter more than almost anything else, and how creators can design stronger openings that compete on Twitch, TikTok Live, and YouTube Live.Building on previous conversations about short-form attention and discovery-driven platforms, this episode explores how livestream platforms create constant competition through homepages, algorithms, featured categories, and engagement signals. Larger creators, popular games, and high-interaction channels ar...
2026-02-1019 minAndicanhelp LiveHooked from the Start: How to Grab — and Keep — Attention During LivestreamsGrabbing attention during a livestream is harder than ever — and losing it happens faster than most creators realize. In this episode of Andicanhelp Live, host Andi Miles breaks down how livestream hooks work, why the first moments of your stream matter so much, and how to design your content to compete on platforms like Twitch, TikTok Live, and YouTube Live.Building on the previous episode about TikTok attention and short-form hooks, this conversation explores how livestreaming platforms create built-in competition through their homepages, algorithms, and engagement bias. Larger streamers, popular games, and high-engagement channels are often surfaced fi...
2026-01-2709 minAndicanhelp LiveTrendy or True: Navigating TikTok Hacks Without Losing YourselfTikTok trends and “growth hacks” are everywhere — and they’re often confusing, contradictory, and exhausting to keep up with. In this episode of Andicanhelp Live, host Andi Miles breaks down how TikTok trends actually work, why some hacks create short-term spikes, and how to grow without losing your brand or burning out.You’ll learn the psychology behind trending audio and formats, how the TikTok algorithm uses watch time and engagement, and why chasing every new trick isn’t a sustainable growth strategy. Andi also explores the difference between inspiration and imitation, helping you adapt trends in a way that f...
2026-01-2014 minAndicanhelp LiveHooked in 3 Seconds: How to Grab Attention on Social MediaIn this episode, we break down why the battle for attention isn’t new — and why modern social media platforms have made it more competitive than ever. While algorithms, formats, and content trends continue to evolve across TikTok, Instagram Reels, YouTube Shorts, and LinkedIn, the underlying psychology of attention has stayed the same. What’s changed is how quickly audiences decide whether to keep watching or scroll past.We explore how creators and marketers can adapt to shorter attention spans by focusing on effective content hooks, platform-specific strategies, and rapid experimentation. You’ll learn why testing different hook sty...
2026-01-1323 minAndicanhelp LiveCommunity in Ecommerce — Is Brand Loyalty Dead or Just Evolving?Episode SummaryIn this episode of Andicanhelp Live, host Andi tackles one of the biggest shifts happening in ecommerce and creator-driven marketing today: the transformation of brand loyalty. This 20 minute episode breaks down why traditional, transaction-based loyalty programs are losing effectiveness—and what’s replacing them in a world where people trust creators, communities, and shared values more than logos and discounts.What You’ll Learn:Andi explores how loyalty has evolved from punch cards and points systems into something far more human and emotional. Drawing on real examples from small brands, creators, and co...
2026-01-0619 minAndicanhelp LiveMicroinfluencer Resolutions for a Breakthrough 2026Microinfluencer Resolutions for a Breakthrough 2026Episode SummaryIn this final episode of 2025, host Andi wraps up the year with a powerful roadmap for creators ready to grow smarter in 2026. This 25-minute episode delivers ten practical resolutions specifically designed for microinfluencers, streamers, artists, and small business creators who want to build sustainable, authentic communities.What You'll Learn:Andi reflects on the biggest shifts of 2025—from the rise of discovery-driven content and livestreaming to the expansion of creator-owned income streams—before diving into actionable goals for the new year. These resolutions focus on work...
2025-12-3012 minAndicanhelp LiveBonus Episode: How We Can Use AI In Our Daily Lives ResponsiblyEpisode SummaryIn this bonus episode, we explore how to responsibly leverage AI tools in your workplace to boost productivity without losing the human touch. Learn practical ways to use AI for productivity planning, meeting transcription, communications drafting, and thought organization—while keeping you at the center of your work. We cover critical considerations for responsible AI use, including company policies, privacy, and transparency. Remember: AI should augment your work, not replace you.Key Topics:Productivity & planning tools (Asana, Monday.com, Notion)Meeting transcription (Otter.ai, Fireflies.ai)Copywriting & communications draftingTranslation & th...
2025-10-0712 minAndicanhelp LiveBonus Episode: Set the Table Now in Time for Holiday SalesThe holidays are coming faster than you think, and while big companies have been preparing all year, most small businesses are running out of time. In this episode, Andy breaks down the essential Holiday Readiness Checklist using the Four P's of Success framework—Product, Price, Place, and Promotion—to ensure your business is ready for the most competitive shopping season yet.Discover how to audit your product offerings, set strategic prices that attract buyers, optimize where customers find you online, and cut through holiday noise with smart promotions. Andy shares real client stories of holi...
2025-09-3012 minAndicanhelp LiveAndi Breaks Down Understanding How People Use Chat GPT Article by Open AIEpisode OverviewHost Andi breaks down OpenAI's recently published research analyzing over 1.5 million ChatGPT conversations from 700 million daily users worldwide, examining how people actually use AI in their personal and professional lives.OpenAI claims AI access should be a "basic right" while offering limited free tiers and expensive premium modelsDiscussion of how rising costs impact lower-income users and small businessesQuestions about public funding of AI infrastructure and whether taxpayers should receive preferential accessMassive data center investments creating an unsustainable "AI bubble"Environmental impact on surrounding communities (water contamination, light pollution, energy strain)Trillions in expected infrastructure...
2025-09-2311 minAndicanhelp LiveYour Home Page Is Your Digital Welcome MatRuntime: 17 minutesYour homepage has 5 seconds to answer: What do you do? How does it help me? What should I do next? In this episode, we break down the essential structure of high-converting homepages, from above-the-fold elements to strategic linking.Key Topics:Homepage structure & goals (convert ready buyers, nurture prospects)Design principles that convert (visual hierarchy, mobile-first, F-pattern scanning)Copywriting that connects (benefits over features, customer language, urgency)Strategic internal/external linking for SEO & user experienceWhen to hire web search experts vs. DIYTakeaways:✓ Homepage optimization checklist✓ Common mistakes costing you...
2025-09-1613 minAndicanhelp LiveThe Future of eCommerce and Digital Transformation's Strategic RoleDuration: 15 minutesOverview: Building on our previous episode, we explore three major shifts reshaping eCommerce: agentic commerce platforms (Shopify, Amazon, Walmart as infrastructure), social commerce evolution into B2B, and LLMs as transaction facilitators.Key Insight: These advances increase the need for strategic human expertise rather than diminish it. When everyone has access to similar AI tools, competitive advantage comes from strategic application, not the technology itself.Major Prediction: AI Digital Transformation Auditing will explode similar to SEO consulting during Web 2.0, as businesses need specialists to make their data accessible to LLMs.Ta...
2025-09-0917 minAndicanhelp LiveAI Augmenting but Not Replacing Human-Led eCommerce Digital TransformationEpisode Duration: 15 minutesEpisode OverviewIn this episode, we tackle a concerning trend in the eCommerce industry: companies are reducing investment in human-led digital transformation roles, mistakenly believing that AI can handle the complex work of transforming customer experiences. Host [Name] explores why this approach is setting businesses up for failure and how the most successful eCommerce transformations happen when AI augments, rather than replaces, human expertise.The Problem: Declining job postings for eCommerce digital transformation specialists as companies assume AI can replace strategic human expertise.What's at Stake: eCommerce digital transformation encompasses the...
2025-09-0212 minAndicanhelp LiveFrom Viewer to Value: How Small Creators Can Land Affiliate Partnerships That PayThink you need 100K followers to land brand deals? Think again. In this episode, Andi Miles reveals why microinfluencers are actually MORE valuable to brands and shares her proven system for turning small audiences into consistent affiliate income.What You'll Learn:✅ Why brands are spending 40% of budgets on creators under 100K followers✅ The 3-tier strategy for identifying perfect brand partners✅ Andi's exact email template that lands partnership responses✅ Platform-specific tactics to maximize affiliate conversions✅ Critical mistakes that kill your credibility (and how to avoid them)Key Takeaway: Your 3,000 engaged followers...
2025-08-2620 minAndicanhelp LiveFrom Logo Loyalty to Creator Worship: The New Rules of CommerceEpisode DescriptionRemember when brand loyalty meant collecting punch cards and signing up for email newsletters? Those days are over. In this episode, we explore how loyalty has fundamentally shifted from transactional rewards to emotional connections—and why community has become the new retention strategy.We dive deep into why the old model of discount codes and points systems stopped working, how social media and creator culture changed everything, and most importantly, what brands and creators can do to build genuine, lasting loyalty in today's landscape.Whether you're building a brand, creating content, or...
2025-08-1918 minAndicanhelp LiveIs Your Website AI-Ready? Structuring for Generative Search & DiscoveryIn this 25-minute episode, host Andi Miles shows small business owners how to optimize their websites for AI-powered search tools like ChatGPT, Google's AI features, and Perplexity. As more customers turn to AI assistants for product research and recommendations, traditional website optimization isn't enough. The fundamental shift is from optimizing for search algorithms to creating content that AI tools can understand, trust, and confidently recommend to users asking conversational questions.Andi shares a detailed case study from working with a beauty and skincare distributor who transformed their generic product descriptions into helpful, question-answering content. After restructuring their...
2025-08-0526 minAndicanhelp LiveIs B2B (Business to Business) Ready for TikTok?In this episode, we explore the evolving landscape of B2B marketing where traditional boundaries between business and consumer buyers are blurring. Host Andi Miles dives into the world of "hybrid buyers" - influencers, freelancers, small business owners, and solo entrepreneurs who make business purchases but behave like consumers.Unlike traditional B2B buyers who navigate complex approval processes, hybrid buyers can discover a product on TikTok and purchase it within minutes. They're decision-makers with budget control who expect consumer-like buying experiences for business tools.The episode covers practical strategies for creating content that serves...
2025-07-2914 minAndicanhelp LiveThe Unseen Influences of AI on How We Shop OnlineIn this eye-opening episode, host Andi takes you behind the scenes of the $8.65 billion AI-powered ecommerce revolution that's projected to hit $22.6 billion by 2032. You'll discover:Perfect for:Small business owners navigating AI toolsContent creators and microinfluencersAnyone curious about why their phone seems to read their mindShoppers who want to make more conscious purchasing decisionsKey Takeaways:Which AI tools can level the playing field for small businessesHow to recognize and resist manipulative shopping psychologyWhy authenticity becomes more valuable as AI gets more sophisticatedActionable steps for both conscious consumers and strategic business ownersJoin...
2025-07-2223 minAndicanhelp LiveShop Smart, Shop Safe — Avoiding Scams in the Age of Social CommerceIn this episode of Andicanhelp Live, we dive into the growing risks and realities of shopping through social platforms like TikTok, Instagram, and Facebook. From fake brand accounts to shady checkout links, social commerce opens the door to a new wave of online scams targeting everyday buyers — and even creators.I break down the most common red flags, share practical safety tips for shoppers, and offer advice for creators looking to build trust with their audiences. Whether you’re browsing TikTok Shop or running your own merch drop, this episode will help you shop smarter and protect your...
2025-07-1512 minAndicanhelp LiveThe Rise of Discovery-Driven Commerce: Why Search Might Not Matter AnymoreIn this episode of Andicanhelp Live, host Andi Miles dives into one of the most important shifts in digital marketing today: the rise of discovery-driven commerce. As traditional search-based funnels crumble, platforms like TikTok, Instagram, Pinterest, and Flip are redefining how we find and buy products—often before we even realize we want them.Andi unpacks how short-form content, platform-native shopping tools, and emotionally driven storytelling are replacing SEO and search intent as the dominant forces in online shopping. This episode explores what this shift means for brands, creators, and anyone trying to sell online—and offers clea...
2025-07-0809 minAndicanhelp LiveThe Funnel Is Dead: How TikTok and Social Commerce Are Rewriting the Buyer’s JourneyIn this week’s episode of Andicanhelp Live, I unpack why the traditional ecommerce funnel—the one you probably learned in a deck somewhere—is no longer the full picture. And how platforms like TikTok, Instagram, and YouTube are reshaping the buyer’s journey into something more chaotic… and more human.Episode theme music by Abnoxix.
2025-07-0209 minAndicanhelp LiveTeaser - Andicanhelp LiveIn this quick teaser, I’m introducing you to Andicanhelp, the show where creators, streamers, artists, and digital entrepreneurs get the real-world advice they need to grow, engage, and thrive. Whether you’re building your brand from scratch, navigating affiliate partnerships, or just trying to get more eyes on your work—this is the place for you.Each week, I’ll be breaking down strategies, answering your questions live, and pulling back the curtain on what’s actually working in content, commerce, and creator culture. I’ve worked behind the scenes with major brands and small businesses alike—and no...
2025-06-3000 min