Shows
The Cash Flow CFO PodcastHope Is Not a Strategy: Making Smart Money Moves, with Marla Reynolds“Scenario planning is like looking into a crystal ball—not to predict the future, but to be ready for it.”
- Marla Reynolds
Welcome back to a new episode of the Cash Flow CFO Podcast! Today’s conversation is with Marla Reynolds, a seasoned strategic advisor who brings clarity, calm, and confidence to business owners navigating financial challenges. With decades of experience helping companies of all sizes manage cash flow, plan for the unexpected, and build long-term resilience, Marla has a gift for making complex financial strategi...2025-05-0529 min
The Cash Flow CFO PodcastDebt, Identity, and Rebuilding a Business That Feels Like You; with Alex Pursglove"You can evolve your business without throwing everything away. You get to keep what still fits and let go of what doesn’t."
- Alex Pursglove
Welcome back to a new episode of the Cash Flow CFO Podcast! Today’s conversation is with Alex Pursglove. Alex helps women break through limitations, embody their worth, and become fully expressed to elevate in business growth and soulful alignment—all while living with more fulfillment in their daily lives. As a master coach, she has supported hundreds of women worldwide in accelerating in business and most i...2025-04-2141 min
The Cash Flow CFO PodcastLetting Go to Grow: Step Out to Let Your Business Thrive with Tina Forsyth"My job now is to lead the vision and support the people who are out there doing the work."
- Tina Forsyth
Welcome back to a new episode of the Cash Flow CFO Podcast! I sit down with Tina Forsyth, founder of Certified OBM® and a true pioneer in the world of certification and licensing. We talk about what it really takes to scale a business beyond yourself, why systems matter more than you think, and how to create programs that keep your values and vision i...2025-04-1441 min
The Cash Flow CFO PodcastYour Money Should Serve Your Values, Not the Other Way Around with Constance Wannamaker“Profit is not a dirty word. It’s okay to want your business to make money.”
-Constance Wannamaker
Welcome to a brand new episode of the Cash Flow CFO Podcast. Join me on this episode as I have an insightful conversation with Constance Wannamaker.
Join us to learn the whole story!
“A plan gives you peace of mind. When you know what’s coming, you stop reacting and start leading.”
-Constance Wannamaker
Finding Purpose Through Law2025-04-0742 min
The Cash Flow CFO PodcastWhy Your Tax Professional Should Be Your Business Partner, Featuring Greg Gosman"Taxes are just a complex math problem. Two plus two, whether you do it or an MIT doctor does it, is still four."
- Greg Gosman
In this episode of The Cashflow CFO Podcast, I had the pleasure of sitting down with Greg Gosman, an experienced tax professional who has spent over 14 years helping businesses thrive. With a background in finance, accounting, and a master's in taxation, Greg’s unique approach goes beyond tax preparation—he’s all about being a strategic partner for his clients. We talked about his journey, his passion for teac...2025-02-0335 min
The Cash Flow CFO PodcastBuilding E-Commerce Success with Neil Twa of Voltage Holdings“With any business startup, if you're in the entrepreneurial space already, you need to be saying next 3 to 5 years, where could I be if I'm doing something now that no one else is willing to do?”
- Neil Twa
Welcome to a brand new episode of the Cash Flow CFO Podcast. Join me for a savvy conversation about e-commerce with Neil Twa, CEO and co-founder of Voltage Holdings. Neil benefits from more than 17 years of experience in online and offline business development, and focuses on maximizing e-commerce platforms like Amazon FBA. He’s success...2025-01-2737 min
The Cash Flow CFO PodcastClean Books, Big Deals: Insider Tips for Selling Your Business, Featuring Geoff Bruskin"Selling your business without a broker is like signing a complex legal document without consulting an attorney—it’s not worth the risk."
- Geoff Bruskin
Hi, it’s Andrea Jenson here, and welcome to The Cashflow CFO Podcast! In this episode, I had an eye-opening conversation with Geoff Bruskin, a mergers and acquisitions (M&A) specialist who works with CPA and accounting firms—and businesses across industries—to help them successfully sell or transition ownership. Geoff shared fascinating insights into how M&A trends are shaping the financial landscape, especially in service-ba...2025-01-2039 min
The Cash Flow CFO PodcastTen Strategies for Managing Cash Flow in a Scaling Business“If you have a business model that is profitable and you have identified, why am I in a cash flow problem? Do not go throwing good money at a bad problem because it's only going to get worse and that hole is just going to keep getting deeper and deeper for you.”
- Andrea Jenson
Welcome to a brand new episode of the Cash Flow CFO Podcast. Join me for this presentation I gave on cash flow management for scaling businesses. We dive into ten actionable strategies that will help you anticipate and...2025-01-1354 min
The Cash Flow CFO PodcastMarketing Outside the Box: John Dwyer Says Your Customers Deserve a Happy Meal Toy“Look, if you don't have an organic wow factor, then you have to come up with one.”
- John Dwyer
Welcome to a brand new episode of the Cash Flow CFO Podcast. Join me for this interview with John Dwyer, who’s built quite a global reputation for his extraordinary marketing strategies. Founder of the Institute of Wow, John is a direct response marketing expert known for his outside-the-box thinking. He made waves when he brought Jerry Seinfeld out of retirement to promote an Australian bank with a record-breaking free vacation campaign. This b...2024-12-3027 min
The Cash Flow CFO PodcastFrom Risk to Reward: How Chris Williams Scaled Success Through Acquisitions“If you can take your business from an owner-operated one to a professionally managed one, you might double your multiple—and that doesn’t come overnight.”
- Chris Williams
Welcome back to a new episode of the Cash Flow CFO Podcast! Today’s episode is all about growing your business, especially through acquisitions. I’m joined by Chris Williams, CEO of System Six, a fully-remote outsourced accounting firm serving over 200 customers and 40 team members nationwide. Chris acquired the firm in 2021 and is thrilled to spend his time growing the firm organically and through strategic acquisitions while import...2024-12-2331 min
The Cash Flow CFO PodcastThe Six Financial Metrics Every Business Owner Must Track for Success“If you could only look at six numbers, here's the most important ones for you to keep an eye on. They're going to help you understand the health of your business and how things are going in relation to where you are and the activities that your business is undergoing to get you to that end result of what it is that you are trying to achieve with the business."
- Andrea Jenson
Welcome back to a new episode of the Cash Flow CFO Podcast! Today, we're diving deep into the six ke...2024-09-0922 min
The Cash Flow CFO PodcastGetting Paid on Time: Mastering Accounts Receivable"Having a healthy accounts receivable is really going to keep the business self-sustained, relying on their own cash flow that's being generated from sales and delivery without having to go out to outside resources."
- Andrea Jenson
Welcome to a brand new episode of the Cash Flow CFO Podcast. Join me for a conversation about an issue that's been cropping up a lot lately... slowdowns with accounts receivable. If you're noticing a delay in your receivables, it's crucial to address it before it impacts your cash flow and ability to meet financial...2024-09-0223 min
The Cash Flow CFO PodcastWhy Your CPA and Bookkeeper Aren’t Enough: The Missing Piece in Your Financial Strategy“Having a plan in place is what removes the stress and the worry and the weight of managing your finances because otherwise we’re kind of just throwing spaghetti at the wall to see what sticks."
- Andrea Jenson
Welcome back to a brand new episode of the Cash Flow CFO Podcast! In today’s solo episode, I’m excited to talk about a discovery call I had with a potential client that reignited my passion for what we do at The Cashflow CFO. During our conversation, I had a light bulb moment a...2024-08-2617 min
The Cash Flow CFO PodcastElevating Your Benefits Strategy with Dennis Carlson"Self-insurance isn't just for large corporations; small and midsize businesses can also benefit from the flexibility and potential savings it offers."
- Dennis Carlson
Welcome to a brand new episode of the Cash Flow CFO Podcast. Join me for a second conversation with Dennis Carlson, Executive Benefits Advisor for Marsh McLennan Agency. Dennis previously played the role of entrepreneur inside the insurance industry, founding Bespoke Benefits in 2009, which was later acquired in 2017. Now, he leads the executive benefits practice for Marsh McLennan Agency in the western United States. Dennis has extensive experience a...2024-08-1939 min
The Cash Flow CFO PodcastProtect Your People and Your Business: Dennis Carlson on How Insurance Needs Grow with Your Company“…as a business owner or as just a CEO running a business… probably the first thing you should be thinking about… as it relates to attracting and retaining employees… is are the benefits that we offer today working.”
- Dennis Carlson
Welcome to a brand new episode of the Cash Flow CFO Podcast. Join me for a conversation with Dennis Carlson, Executive Benefits Advisor for Marsh McLennan Agency. Dennis previously played the role of entrepreneur inside the insurance industry, founding Bespoke Benefits in 2009, which was later acquired in 2017. Now, he leads the executive benefits prac...2024-07-2236 min
The Cash Flow CFO PodcastCrowd Favorite: Making Business Sense with Supplier Diversity: Insights with Jean Kristensen“Part of my journey is making sure that, you know, local communities and minority and women owned businesses understand about the various opportunities that are available through government agencies or large corporations.”
- Jean Kristensen
Welcome back to the Cash Flow CFO Podcast! This episode was so popular with our listeners that we are rebroadcasting it in case anyone missed it the first time. In it, I interview Jean Kristensen, the CEO and chief consultant at JKA Solutions. Jean connects women and minority businesses with government and large corporate entities seeking diversity in t...2024-07-1544 min
Creating Powerful ImpactYou Can't Outsell A Bad Business Model with Andrea Jenson CEO and Founder of The Cash Flow CFOWhat if focusing solely on revenue is holding your business back? Join me and Andrea Jenson, founder and CEO of the Cashflow CFO, who shares her expert strategies for transforming a six-figure business into a seven- or eight-figure powerhouse. Andrea explains the critical shift from prioritizing revenue to focusing on profit and emphasizes the necessity of a profitable business model before scaling. She reveals the key systems and processes required to allocate revenue effectively into four essential buckets: cost of goods sold, general and administrative expenses, marketing, and profit. This episode...2024-07-0940 min
The Cash Flow CFO PodcastBe that Expert the Public Knows: Lauren Banyar Reich Explains How Earned Media Elevates your Business“…If you've got $50,000 to buy… a front page ad in the Sunday paper, great. Anybody with $50,000 can, you know, can pay for that ad… It doesn't necessarily set you apart in any way. And what earned media is, is it's when you're mentioned in that story, when you're in that blog, when you're on that podcast, and many cases when you're on that stage."
- Lauren Banyar Reich
Welcome to a brand new episode of the Cash Flow CFO Podcast. Join me for a conversation with Lauren Banyar Reich, the founder and CEO of p...2024-06-0337 min
The Cash Flow CFO PodcastContract to Cash Masterclass with The Cash Flow CFO and JKA Solutions - Part 2"I think the first thing you should be thinking about is your business doesn't sell on revenue, it sells on profit. It's going to be a multiple of your profit."
- Andrea Jenson
Welcome to a brand new episode of the Cash Flow CFO Podcast. Join me on this episode for the second half of a two part series in which I co-host a virtual workshop with Jean Kristensen, the CEO and chief consultant at JKA Solutions. We pick up where we left off by discussing the important topic of owner’s co...2024-05-2732 min
The Cash Flow CFO PodcastContract to Cash Masterclass with The Cash Flow CFO and JKA Solutions - Part 1"Think of your CFO as the navigator, looking ahead to ensure your business remains profitable and on track. They work alongside your bookkeeper, who handles historical data, to create forward-looking financial plans."
- Andrea Jenson
Welcome to a brand new episode of the Cash Flow CFO Podcast. Join me on this episode for the first half of a two part series in which I co-host a virtual workshop with Jean Kristensen, the CEO and chief consultant at JKA Solutions. We discuss the importance of being financially ready for business growth. At The C...2024-05-2028 min
The Cash Flow CFO PodcastCash Flow Quiz | Gauging Your Business's Financial Health“You want to make sure that you have a really good open relationship … that you're always talking to your business banker so that they know how business is going.”
-Andrea Jensen
Welcome to a brand new episode of the Cash Flow CFO Podcast. Join me on this solo episode as I share valuable questions about the current financial state of your business.
Join us to learn the whole story!
“it's so important to understand how ready are you to take on new contracts, to have a new op...2024-05-1311 min
The Cash Flow CFO PodcastCoffee Talk with CFOs: Jessica Buzzell Salutes the Stressed Business Owner“…I like to say that I can empathize tremendously with my clients because I've been there. I've literally gone through this discussion and I was the one on the receiving end at one point… where I had a financial expert come in and pretty much say to me, like, Jess, your prices are terrible. You know, you're not pricing for profits and here's what we need to do.”
- Jessica Buzzell
Welcome to a brand new episode of the Cash Flow CFO Podcast. Join me for a chat with Jessica Buzzell, one of our b...2024-05-0635 min
The Cash Flow CFO PodcastInsider's Guide to Insurance: Amy Evans Reveals What Employers Need to Know"I tend to call them lazy brokers who just send the renewal and go, ‘Well, that is what it is this year. Good, good luck with that.’ There's really a lot that can be done, but it takes a broker that wants to get into the nitty gritty of it in order to look at what those options are.”
- Amy Evans
Welcome to a brand new episode of the Cash Flow CFO Podcast. Join me on this episode as I interview Amy Evans, who has more than 20 years of experience in the in...2024-04-2944 min
The Cash Flow CFO PodcastPutting out Fires When it Comes to New Hires: Jamie Van Cuyk Talks the Art of Finding Talent“…One of the things that I remind my clients with all the time is any shortcuts you take during the hiring process will cost you when it comes to managing that team member.”
- Jamie Van Cuyk
Welcome to a brand new episode of the Cash Flow CFO Podcast. Join me in this conversation with Jamie Van Cuyk, the founder and lead strategist of Growing Your Team. Leveraging more than 15 years of expertise, Jamie helps women-owned small businesses master their hiring practices. Her company teaches how to find long-lasting team members and avoid t...2024-04-2236 min
The Cash Flow CFO PodcastUnlocking the Path to Viable Business“I don't care if you want to sell it, but I want you to have a business that can be sold.”
- Jim Padilla
Welcome to a brand new episode of the Cash Flow CFO Podcast. Join me as I have a conversation with Jim Padilla. Jim is a seasoned entrepreneur and global impact strategist, known for his expertise in sales systems and business growth. He's the CEO of Gain the Edge, a company focused on providing top-notch sales systems and professionals. In our chat, Jim shared his journey into the world of sa...2024-04-1540 min
The Cash Flow CFO PodcastMaking Marketing Magic: Expanding Minds and Closing Deals with Elizabeth Purvis“I often tell our clients that what we do is based on 10,000 years of human psychology. Ignore it at your peril.”
- Elizabeth Purvis
Welcome to a brand new episode of the Cash Flow CFO Podcast. Join me in this conversation with Elizabeth Purvis, a veteran in digital marketing and messaging strategy, who also happens to be a metaphysical teacher. Elizabeth is the CEO of 7-Figure Goddess, a company uniquely focused on empowering entrepreneurs and leaders in the fields of personal coaching, healing, channeling, teaching, and other transformational pursuits. Elizabeth's specific talent lies...2024-04-081h 00
The Cash Flow CFO PodcastSustainable Solutions: Navigating Agriculture's Future with Sarah Beth Aubrey"We're culturally archaic sometimes. We have a high-tech industry that's innovating and delivering food for the world, feeding billions of people. But sometimes our mindsets maybe haven't caught up with what we're delivering."
- Sarah Beth Aubrey
Welcome to a brand new episode of the Cash Flow CFO Podcast. Join me on this episode where I had the pleasure of speaking with Sarah Beth Aubrey, a trailblazer in agricultural consultancy and sustainability. As the CEO and founder of the Envoy Group, Sarah leads initiatives aimed at training, coaching, and coalition-building within the agriculture sec...2024-03-2546 min
Reward: The Podcast of The Trust®“Check Your Gut… Use Your Data” with Andrea Jenson – Reward Podcast Episode 21Want to hear a secret? Sometimes the masterpiece of business is a paint-by-*number*. While most women are generally great ‘earners’ as business owners – it’s time to shift focus well beyond the balance sheet and into creating a scalable, valuable ASSET that could not only be sold at some point, but benefit generations to come.
For Andrea Jenson, founder + CEO of The Cash Flow CFO, curating powerful financials comes like second nature. As a fourth-generation entrepreneur, she developed a knack for decoding financial statements early on, viewing them as storytelling canvases that reveal the past, present, and futur...2024-03-2136 min
The Cash Flow CFO PodcastHealing Hidden Trauma and Succeeding in Business: Annie Wright’s Experience"I would not be where I am professionally... if it weren't for having attended to the gaps in my own psychological foundation."
- Annie Wright
Welcome to a brand new episode of the Cash Flow CFO Podcast. Join me as I welcome Annie Wright, a licensed psychotherapist and founder of Evergreen Counseling, a boutique therapy center in Berkeley, California. Annie specializes in supporting ambitious women from relational trauma backgrounds and runs an online course called Hard Families, Good Boundaries. Annie and I share a common experience working with many upwardly mobile women, and we...2024-03-1840 min
The Cash Flow CFO PodcastMaking Business Sense with Supplier Diversity: Insights with Jean Kristensen“Part of my journey is making sure that, you know, local communities and minority and women owned businesses understand about the various opportunities that are available through government agencies or large corporations.”
- Jean Kristensen
Welcome to a brand new episode of the Cash Flow CFO Podcast. Join me on this episode, as I hear from Jean Kristensen, the CEO and chief consultant at JKA Solutions. Jean connects women and minority businesses with government and large corporate entities seeking diversity in their contracts. And previously, Jean experienced firsthand the struggles and successes that come wi...2024-02-1244 min
The Cash Flow CFO PodcastBalancing Business with Progress and Preservation: Alana's Quest for Environmental Conservation“There comes a point where systems and processes that can help you record and track and follow up allow you the freedom to be able to go after more work, bigger jobs without the tedium that comes with having to manage that all in your head or yourself."
- Alana Wise
Welcome to a brand new episode of the Cash Flow CFO Podcast. Join me in this conversation with Alana Wise, as she shares her insightful business knowledge and discusses her journey to success. is the founder and CEO of Bio Logical, a cons...2024-02-0527 min
The Cash Flow CFO PodcastHow to Drive Profitable Growth and Build a Scalable Business with Mandi Ellefson of the Hands-Off CEO"...the CEO just kind of gets stuck in all the different pieces of the company and it just becomes this monster that even as you staff up, even when you bring in management, you still find yourself stuck in the day to day…And what's happening is they're building themselves into the model of the business and you cannot scale that “
- Mandi Ellefson
Welcome to a brand new episode of the Cash Flow CFO Podcast. Join me on this episode as I interview Mandi Ellefson, the founder of Hands-Off CEO. She and...2024-01-2947 min
The Business Ownership PodcastReach Financial Goals - Andrea Jenson 7-8 Figure Special SeriesWant to create predictable profit & optimize your personal net worth?In this episode of the 7-8 Figure Special Series I interviewed Andrea Jenson. Andrea is the Founder and CEO of The Cash Flow CFO- a Fractional CFO and Accounting Partner that helps scaling business owners make smart financial decisions based on data.She is also the creator of the Predictable Profit Accelerator, a five step holistic approach to securing your business finances.Prior to opening her CFO firm, Andrea ran the finance departments for some of the largest companies in the world, and...2024-01-2225 min
What Are You Made Of?Scaling Smart: Andrea Jenson's Guide to Strategic Financial Decision-MakingIn this episode, Mike "C-Roc" dives deep into the world of financial strategy with the incredible Andrea Jenson, CEO, and founder of That Cashflow CFO. Andrea is a fractional CFO and accounting partner renowned for aiding scaling businesses in making intelligent financial decisions rooted in data. As the creator of the Predictable Profit Accelerator, a five-step holistic approach to fortifying business finances, Andrea has been recognized as a top-five business strategist for scaling companies in 2023, featured in Forbes and Success Magazine.
But Andrea is not just a financial powerhouse; she's also a devoted wife...2023-12-2631 min
The Cash Flow CFO PodcastFrom Nightly Binges to Business Brilliance: How to Build True Freedom with Kelsea Koenrich"If you want to do something great and big and wonderful, if you want to change, your first course of action should be, who's coming with me? Who can help me? Who can show me?"
-Kelsea Koenreich
Welcome to a brand new episode of the Cash Flow CFO Podcast. Join me on this episode as I interview the incredible Kelsea Koenreich. Kelsea's journey from nightly binge drinking and three arrests to becoming a successful entrepreneur, author, speaker, wife, and mom of three is truly inspiring. She brings a unique perspective to the...2023-12-1130 min
The Cash Flow CFO PodcastUnpacking Trauma and our Relationship with Money: A Conversation with Dr. Valerie Rein“...I was baffled. I didn't understand why, despite all my accomplishments and going for my dreams and having a really good life at that point…I was still dealing with this little or sometimes big…dissatisfaction.”
-Dr. Valerie Rein
Welcome to a brand new episode of the Cash Flow CFO Podcast. Join me on this episode as I interview Dr. Valerie Raine. Dr. Val is a psychologist who has pioneered the concept of Patriarchy Stress Disorder, a key factor in women's stress and trauma. She holds a master's degree in psychological counseling from Col...2023-12-0736 min
Your Brand AmplifiedUnleashing the Power of Strategic Finance with Andrea Jenson, The Cashflow CFOAre you ready to step into the world of strategic finance and watch your business revenues soar? Today's guest, Andrea Jenson, popularly known as the Cashflow CFO, promises to make that vision a reality. With a rich background spanning top firms like Starwood, Andrea shares her fascinating journey from an accidental accountant to a successful entrepreneur.Step into Andrea's universe as she takes us through her Predictable Profit Accelerator program. Designed to help you master pricing, revenue allocation, and creating a repeatable process for success, this program is a game-changer. Not just that, Andrea talks about the...2023-11-2437 min
The Cash Flow CFO PodcastUnlocking Business Value: Kirk Michie's Secrets to a Successful Sale"Accept whatever the market says your business is worth and either grow it to a higher number so that that, you know, you get the market value and you can ride off into the sunset or explore a different transaction."
- Kirk Michie
Welcome to a brand new episode of the Cash Flow CFO Podcast. Join me on this episode with Kirk Michie, founder of Candor Advisors, bringing over three decades of finance and capital markets experience, having raised and allocated over $1 billion in capital. Kirk's expertise spans transaction advisory services and...2023-11-2037 min
The Cash Flow CFO PodcastFinancial Success in 2024: Two Critical Steps for Business Owners"It's important that there's some things happening on the financial side that are going to be setting you up for success as we move into the new year."
-Andrea Jenson
Welcome to a brand new episode of the Cash Flow CFO Podcast. Join me on this solo episode as I share the crucial financial preparations that every business owner should be making as we approach the end of 2023 and look ahead to 2024. In this episode, I'll guide you through two key steps to set yourself up for success in the new year.2023-11-1324 min
The Cash Flow CFO PodcastFrom Attorney to Entrepreneur: Andrea Sager of The Legalpreneur"Recurring revenue gives you that freedom, the ability to pursue other things, not constantly be in that sales hamster wheel."
- Andrea Sager
Welcome to a brand new episode of the Cash Flow CFO Podcast. Join me on this episode as I interview Andrea Sager, the co-founder of The Legalpreneur, a legal tech startup that supports small businesses. Andrea is a top-ranked trademark attorney in the United States and a serial entrepreneur. She shared her journey of transitioning from a high-paying legal job to launching her own business.
2023-11-0527 min
The Cash Flow CFO PodcastMaximizing Your Business’s Value Part 3 | Preparing to Sell Your Business“Well, step three in preparing to sell is now you have to take action to find a solution to close that gap, right? So there's lots of ways you can do it. We're going to walk you…through some actions you can take right now in your business to be able to close that gap.”
- Andrea Jenson
Welcome to a brand new episode of the Cash Flow CFO Podcast. Join me on this solo episode as I share valuable insights and a step-by-step guide on how to prepare your business for sale a...2023-10-3026 min
The Cash Flow CFO PodcastMaximizing Your Business's Value Part 2 | Determining the Current Value of your Business“You're gonna put things through your come through the business that aren't necessarily an absolute have to so if somebody else were to pick up your company and start running it”
-Andrea Jenson
Welcome to a brand new episode of the Cash Flow CFO Podcast. Join me on this solo episode as I discuss a crucial step for business owners: determining how much your business is currently worth. If you're planning to sell your business, understanding its value is paramount. To do that, you'll need to calc...2023-10-0914 min
The Cash Flow CFO PodcastMaximizing Your Business's Value Part 1 | Determining How Much you Need to Sell for“If they've got a lot to choose from, it becomes that much more important that your business is set up correctly, and you have all the components in place to increase the valuation that you're going to receive when you go to sell your business.”
-Andrea Jenson
Welcome to a brand new episode of the Cash Flow CFO Podcast. Join me on this solo episode as I discuss a comprehensive agenda that covers crucial aspects of selling your business. By the end of this episode, you'll have...2023-10-0216 min
The Cash Flow CFO PodcastNavigating the Sale of Your Mental Health Practice: Tips from CPA Expert Robert L. Whittley“I was that young, hungry, ambitious, CPA, and I made it my mission to like, climb the proverbial ladder. Right. Little did I know that at the top of the ladder, or golden handcuffs. That looked good, but they didn't feel good. So, I look back sometimes at my old school timesheets, because I don't look it but I'm kind of old. So we had to put it on the green ledger sheet, get a sign off, then it's stupid. But those weeks were still like 70 hour weeks.”
-Robert Whittley
We...2023-09-2738 min
The Cash Flow CFO PodcastMastering Modern Sales: Insights from Jordan Stupar“There's a couple of different variables. But I think the tricky part is, is just, we don't believe that we should be shamelessly self promoting our products and services, because we have to, or else no one is gonna do it for us”
-Jordan Stupar
Welcome to a brand new episode of the Cash Flow CFO Podcast. Joining me today is Jordan Stupar. Jordan Stupar's journey into the world of sales was anything but conventional. Initially dreaming of becoming a rock star, he did pursue his musical passion. However, as he approached adulthood, he realized the...2023-09-1924 min
The Cash Flow CFO PodcastHealing and Thriving as a Therapist-Entrepreneur ft. Shawniel Chamanlal“it's important that you really focus on your mindset and have more of an abundant mindset and take those steps to get to that achieve that”
-Shawniel Chamanlal
Welcome to a brand new episode of the Cash Flow CFO Podcast. Joining me today is Shawniel Chamanlal. In a world where stress and mental health issues are increasingly prevalent, the role of therapists and counselors has never been more critical. These professionals not only provide healing and support but also navigate the complex journey of entrepreneurship. Today, we dive into a conversation with Shawniel Chamanlal, an awar...2023-09-1122 min
The Cash Flow CFO PodcastUnlocking the Secrets to Financial Success in Private Practice ft. Brandy Mabra“I'm always making sure like, do you have the right financial partner? And even from a wealth perspective? You know, do you have the right financial partner and then understanding like where you take that money to put it, so even if it isn't MCA, so let's say that you got, you know, you got hacked, and you now recognize that, okay, I got these loans. And now it's like this cash cow. If you put it in the right place, like if you put it into hiring a person who can help generate more money, or if you pu...2023-09-0431 min
The Cash Flow CFO PodcastMaximizing Business Value and Navigating Successful Exits“This is not a cash transaction. This is a what we call in the accounting world, it's a paper transaction. So it's saying, for example, you go out and buy a piece of machinery. And instead of, let's say you spent $100,000, on this piece of machinery, instead of on your books, you're taking that full $100,000 line item in the period you bought it, we're saying we're going to use it for the next 10 years. “
– Andrea Jenson
Welcome to a brand new episode of the Cash Flow CFO Podcast. In this episode, we'll talk about the key st...2023-08-2840 min
The Cash Flow CFO PodcastEpisode 38: Smart Financial Decisions and Investing for Business Owners Ft. Jaden SterlingEpisode 38: Smart Financial Decisions and Investing for Business Owners Ft. Jaden Sterling
“ You need to have somebody that you know, a financial advisor, that's going to give you these strategies and go, Okay, here's what we have, here's what I recommend, and walk you through and build up that education process too. Because I think that's where a lot of business owners stop short. “
- Andrea Jenson
Welcome to a brand new episode of the Cash Flow CFO Podcast. Joining me today is Jaden Sterling. Jaden is a seasoned professional inves...2023-08-2131 min
The Cash Flow CFO PodcastEpisode 37: Passing the Torch: Navigating Business Exit and Succession Planning ft. Dianne KelleyEpisode 37: Passing the Torch: Navigating Business Exit and Succession Planning ft. Dianne Kelley
“You are concentrated with, 80% of your revenue coming from 20% of your clients, things like that. And they just start knocking that price down. And then you're devastated as a business owner. Which could all be prevented, if you do these steps before you take it and put it out there for sale.”
- Andrea Jenson
Welcome to a brand new episode of the Cash Flow CFO Podcast. Joining me today...2023-08-1427 min
The Cash Flow CFO PodcastEpisode 36: How CFOs Know if your Business is Financially Healthy (or not) in 5 MinutesEpisode 36: How CFOs Know if your Business is Financially Healthy (or not) in 5 Minutes
“I hop over to the balance sheet. And I look at what's going on in their assets and their liabilities and how up-to-date things are. So those are some of the really quick things I look at when I'm checking out some financial statements for a client. And it's one of the things that you can really quickly gather the health of the business and also to determine how up-to-date are they on their financial statements.”
2023-08-0706 min
The Cash Flow CFO PodcastEpisode 35: How to Use Financial Projections and ForecastingEpisode 35: How to Use Financial Projections and Forecasting
“So as a CEO, you should be looking at that revenue section and saying,
“What are my growth goals and what do I want over the next 12 months to happen in my business?”
So that's the first section, that's going to drive all of the other forecasted expenses that you will have to support that revenue.”
- Andrea Jenson
Welcome to a brand new episode of the Cash Flow CFO Podcast...2023-07-3117 min
The Design Business ShowThe Design Business Show 239: Maximizing Profit and Cashflow with Expert CFO Strategies with Andrea JensonAndrea Jenson is the Founder of The Cash Flow CFO - the 7-Figure Entrepreneur’s Solution to Scaling a PROFITABLE business, and the creator of the Predictable Profits Accelerator - a five (5) step holistic approach to creating predictable business profits. The Cash Flow CFO team provides fractional CFO Services, Fully Outsourced Accounting Teams and Financial Training Programs. Andrea's modern, boutique approach provides well thought-out, practical solutions, designed to help entrepreneurs run and scale their business faster & easier. As an investor and entrepreneur, Andrea understands first-hand what business owners need most to grow & scale. Prior to op...2023-07-3128 min
The Cash Flow CFO PodcastEpisode 34: Maximizing Your Profit Margins: The Ultimate Pricing StrategyEpisode 34: Maximizing Your Profit Margins: The Ultimate Pricing Strategy
“So, when we talk about a blended rate, that means that we're looking at, I pay an hourly rate of $25 an hour, but then I also have benefits that I'm paying for this employee.
It could be a 401k match; it could be medical, dental, or all of those types of things. Those are going to go into your blended rate. You're also going to incorporate into their employer matching payroll taxes, your payroll processing fees, things that, when you're looking at...2023-07-1745 min
Intuitive Investing PodcastEp 12 Andrea Jenson - Intuitive Investing PodcastAndrea Jenson is the Founder and CEO of The Cash Flow CFO- a Fractional CFO and Accounting Partner that helps scaling business owners make smart financial decisions based on data.
She is also the creator of the Predictable Profit Accelerator, a five step holistic approach to securing your business finances.
Prior to opening her CFO firm, Andrea ran the finance departments for some of the largest companies in the world, and she was recently named A Top 5 Business Strategists for Scaling a Company in 2023 by SUCCESS & FORBES Magazines.
Besides being an incredible entrepreneur, investor and consultant, Andrea is also...2023-07-1546 min
The Cash Flow CFO PodcastEpisode 33: The Value of Persistence for Entrepreneurs ft. Michelle HonEpisode 33: The Value of Persistence for Entrepreneurs ft. Michelle Hon
“I certainly did not set out to be an investor. It was more of like, I can see so much potential in the business, and after working with someone you know that they're just lacking that support or maybe lack of specific resources, whether it's just money at that point in time or human resources, which I have, right?
So, I'm like, sometimes they really could not afford some of my fees. So, I'm like,
“Okay, instead of that...2023-07-0330 min
The Cash Flow CFO PodcastEpisode 32: Ever Heard of A CEO Day? Is It Necessary? ft. Kirsten ScreenEpisode 32: Ever Heard of A CEO Day? Is It Necessary? ft. Kirsten Screen
“A lot of entrepreneurship is you're solving problems. And I think that's super admirable of entrepreneurs and why they're the backbone, right? To make the world go round because we're constantly looking at identifying,
“Hey, this is a problem. Let me find a solution for it.”
- Andrea Jenson
Welcome to a brand new episode of the Cash Flow CFO Podcast. Joining me today is Kirsten Screen. After completing her pos...2023-06-2646 min
The Cash Flow CFO PodcastEpisode 31: Mastering Evergreen Marketing and DM Selling Ft. Rose RadfordEpisode 31: Mastering Evergreen Marketing and DM Selling Ft. Rose Radford
“So I scripted what was working for me at the time and then shared them with my demo system. [I said] use your intuition here as well. Here's our ideal client for each of these offers. Here's what makes them an ideal client, best to ask questions around this, this, and this. And then, if they answer these sorts of things, then we want to send them that way.”
- Rose Radford
In the fast...2023-06-2031 min
The Gold Standard: Making Millions with Mother MaliaMoney Mindset For LeadersJennifer Longmore is joined by three incredible colleagues, Jaden Sterling, Andrea Jenson, and Dr. Robyn McKay, for an insightful conversation about money and its role in thought leadership businesses. Jennifer emphasizes the importance of recognizing ourselves as business owners first and thought leaders second, highlighting the financial aspects involved in running a successful thought leadership business. The panel dives into how the money conversation has evolved since 2020 and explores the various ways in which money can support and amplify thought leadership endeavors. They discuss the potential uses of money, such as hi...2023-06-1344 min
The Cash Flow CFO PodcastEpisode 29: Five Different Phases of Business ft. Allison MaslanEpisode 29: Five Different Phases of Business ft. Allison Maslan
“And a year went by and it was just crickets. And I was like, what am I doing wrong here? And that's when I met you and realized,
“Oh, sales and marketing, That's a real thing.”
And it was a skill that I absolutely had to learn and I'm still honing that craft because it is such an important part of running a business, but it's just kind of funny. You could be the best-kept secret. But unless you have al...2023-06-0736 min
Quantum Revenue Expansion7-Figure Breakthrough: What it Really Takes | QRE254Feeling overwhelmed and wondering what it really takes to make it to the top? Join us for our latest episode with returning guest and my friend, Andrea Jenson and hear her share her journey to success and explain why knowing your numbers is the key to clarity and peace of mind.Andrea, a mother of two, highlights how understanding the financial aspects of your business can help you set clear goals and ultimately reach the goals you have set.Tune in now and discover how understanding the numbers can empower you on your...2023-06-0626 min
The Cash Flow CFO PodcastEpisode 28: Creating and Safeguarding Generational Wealth in The World of Business ft. Len GarzaEpisode 28: Creating and Safeguarding Generational Wealth in The World of Business ft. Len Garza
“As an entrepreneur, you're spending so much time and energy to create an asset. That ultimately, at one time, that asset is going to set you up for retirement and/or create that generational wealth that you'll pass on to your children.”
- Andrea Jenson
Welcome to a brand new episode of the Cash Flow CFO Podcast. Joining me today is Len Garza. Len is the founder of GARZA, a law f...2023-05-3035 min
The Cash Flow CFO PodcastEpisode 27: Systems and Processes: How Important Are They to Your Business? ft. Lori SpillaneEpisode 27: Systems and Processes: How Important Are They to Your Business? ft. Lori Spillane
“One of the things that we, say,
“Hey, you can get off of this sell, sell, sell, train, reoccurring revenue.”
And so, having different types of revenue streams also is going to help solve that and it’s going to increase their valuation by having that reoccurring revenue.”
- Andrea Jenson
Welcome to a brand new episode of the Cash Flow CFO Podcast. Joining me today is Lori Spi...2023-05-2426 min
The Cash Flow CFO PodcastEpisode 26: How SOP Accounting & Finance Processes Can Make You MillionsEpisode 26: How SOP Accounting & Finance Processes Can Make You Millions
“Your money is the lifeblood of what you do, how you do your business, how you pay your team, how you pay your bills, how you pay your taxes, all of those things. And so, what I would like to, recommend, encourage, and provide some guidance on is how to set up SOPs in your business for the financial functions that you do?”
- Andrea Jenson
Welcome to a brand new episode of th...2023-05-1605 min
Female Founder UnpluggedLearn About the Biggest Mistakes Managers Make with Female Founder Andrea JensonSend us a text𝐀𝐧𝐝𝐫𝐞𝐚 𝐉𝐞𝐧𝐬𝐨𝐧 is the founder of The Cash Flow CFO (@cashflowcfo), a fractional CFO and accounting firm for 7 and 8 figure business. Formerly managing accounting teams in some of the largest companies in the world, Andrea knows what it takes to build a business model that works. Now her firm is dedicated to helping companies scale and reach peak profitability through data and her signature program, the Predictable Profit Accelerator.💸 Join us this week on Female Founder Friday as Andrea and I discuss all things profitability - how do you fast track getting your team to be operating efficiently, expand...2023-05-1229 min
The Cash Flow CFO PodcastEpisode 25: Inspiring the Next Wave of Female Entrepreneurs ft. Natalia GrafEpisode 25: Inspiring the Next Wave of Female Entrepreneurs ft. Natalia Graf
“Sales is huge for any business to get started. You've got to be able to get out and have the hustle, and then the digital marketing. So, what a great set of skills to bring into a market that had such a need for the apparel you've developed and it's super cool.”
- Andrea Jenson
Welcome to a brand new episode of the Cash Flow CFO Podcast. Joining me today is Natalia Graf. She is an entre...2023-05-0826 min
The Cash Flow CFO PodcastEpisode 24: Financial Management for Growing BusinessesEpisode 24: Financial Management for Growing Businesses
“If your pricing is set incorrectly, then you essentially tying your hands behind your back on how profitable and fast you can grow your business and smooth out that cash flow roller coaster.
If you're on the roller coaster. This is one of the reasons why, it all points back to some variation of your pricing being set incorrectly.”
- Andrea Jenson
Welcome to a brand new episode of the Cash Flow CFO Podcast. Join me on th...2023-05-0107 min
The Cash Flow CFO PodcastEpisode 23: A Path to Entrepreneurship Success ft. John Kepley“I think it's super important as entrepreneurs to understand where your skills are and where your weaknesses are, right?
And surround yourself with, the complimentary people that are going to make the company whole.”
- Andrea Jenson
Welcome to a brand new episode of the Cash Flow CFO Podcast. Joining me today is John Kepley, an award-winning entrepreneur with a 20-year track record of founding several businesses and products. In 2016, John left his most successful business, TechNet, Inc., and established Handshake Investments as a holding company. John has a...2023-04-2435 min
The Cash Flow CFO PodcastEpisode 22: Understanding the Significance of Your Profit Margin ft. Christopher Wick“As entrepreneurs, we know that what got you to where you're at, usually is that grit and determination, and whatever you're doing, you're really good at it, because people just keep buying from you.
So, then it becomes, as your business, evolves, that's when you really get to bring in the experts to prop you up and support you in where your weak spots are. A lot of times that is the accounting and the finance.”
- Andrea Jenson
Welcome to a brand new episode of the Cash...2023-04-1729 min
The Cash Flow CFO PodcastEpisode 21: The CFO's Crucial Role in Selling Your Business ft. Gabrielle Juliano-Villani“That might be something that a lot of business owners don't realize when they're going into these conversations. I've seen both sides of this.
First, is that they're just so excited that somebody's interested in purchasing their company, that they'll just say yes to just about anything.
Second, that I've seen is that there's like an emotional tie to the business that they maybe didn't even recognize was there.”
- Andrea Jenson
Welcome to a brand new episode of the Cash Flow CFO Podcast. Joining me to...2023-04-1027 min
The Cash Flow CFO PodcastEpisode 20: Advantages of Working from Home for Employers and Employees ft. Shaun Enders“Retaining employees that you might have not been able to keep before had you not embraced this new model [is an asset]. It costs so much. I don't think business owners realize the cost to attract, train, and onboard, a new team member vs. the cost that you don't incur when you're just able to keep those good “A” players on your team.”
- Andrea Jenson
Welcome to a brand new episode of the Cash Flow CFO Podcast. Joining me today is Shaun Enders from Transition Staffing Company, a full-serv...2023-04-0326 min
The Cash Flow CFO PodcastEpisode 19: How to Boost Your Business's Credit Score ft. Kenney Conwell“The clients that we've seen, where we've worked with them for a length of time and have gotten all of those things cleaned up and ready to go into their bank.
And their bankers love them and they love us, which at the end of the day you're investing in services that you're going to get that make your life easier as an entrepreneur. And so, things like what you do, what we do, it's just such a vital piece of running a business and having all that stuff.”
- Andrea Jenson
2023-03-2728 min
The Cash Flow CFO PodcastEpisode 18: Building A High-Performing Sales Team ft. Chris Urbanski“Makes me think of one of my favorite books, called “Make Them Beg to Work for You”, and in that book, the author is talking about, finding out what their personal goals are in life and see if it's in alignment with the position that you are interviewing or hiring for.
Is this going to help them further reach their goals? Is this going to help them get there in some shape form, fashion kind of thing?”
- Andrea Jenson
Welcome to a brand new episode of the Cash...2023-03-2015 min
The Cash Flow CFO PodcastEpisode 17: The Power of Data on Company Management ft. Oscar Chavez“I think if you're going to make that investment to bring in an advisor to give you the guidance, then you better implement what they have told you because you said it yourself, you couldn't pay me enough.
You couldn't afford me to come in and implement what I'm telling you. And so that's where it's the grit. It's that sweat equity, I'll give you the advice, but you have to be the one that pushes the buttons and implements it in your business.”
- Andrea Jenson
Welco...2023-03-1325 min
The Business Power Hour with Deb KrierAndrea JensonAndrea Jenson is the Founder of The Cash Flow CFO: the 7-Figure Entrepreneur’s Solution to Scaling a Profitable Business. She is also the creator of the Predictable Profits Accelerator, a five-step holistic approach to creating predictable business profits. The Cash Flow CFO team provides fractional CFO services, fully outsourced accounting teams and financial training programs.2023-03-091h 00
The Cash Flow CFO PodcastEpisode 16: The Real Cost of a Poor Hire Ft. Dave Fox“I think most business owners in the beginning, just do a little bit of everything, right? Jack of all trades. You get to a point where it's the opportunity cost.
I can continue to do my own invoicing and continue to do the things that I'm doing but I'm missing out on opportunity costs to be working on the business, out making the sales or networking connections, and things like that. So, I think that all entrepreneurs have that similar journey where you get to a point where you're like, wait a minute, this doesn't make sense fo...2023-03-0724 min
The Cash Flow CFO PodcastEpisode 15: Why You Should Hire a Fractional CFO ft. Ann Campeau"I think that's also one of the components that make people shy away from bringing in a financial professional is they think,
“Oh, well, they're going to speak in all this technical jargon that I'm not going to understand as a business owner.”
Or maybe they feel like,
“I don't want to feel stupid, I'm really smart, so how can I feel so stupid when it comes to my numbers?”
- Andrea Jenson
Welcome to a brand new episode of the Cash Flow CFO Podcas...2023-02-2724 min
The Cash Flow CFO PodcastEpisode 14: Learning from your business mistakes ft. Angie Oven“Opportunity cost is one that you can't get back, right? So, if you're spending your time doing the wrong level of action in your business that’s a problem.
“I've done this. Oh, I'll just figure it out and I'll do it myself.”
By the time I figure it out and actually get the project done, I probably could have outsourced it for a fraction of the cost”
- Andrea Jenson
Welcome to a brand new episode of the Cash Flow CFO Podcast. Joining me today is An...2023-02-2021 min
The Cash Flow CFO PodcastEpisode 13: How to attract and retain top talent ft. Jen Perera“It's that red carpet or white glove type service that I know you guys offer. We offer it and we only bring in clients that are the same way, because we want that boutique feel. That is really where the business owners get to have that deep sigh of relief of like, “Okay, I feel taken care of.” That's what we thrive on.”
-Andrea Jenson
Welcome to a brand-new episode of the Cash Flow CFO Podcast. Joining me today is Jen Perera with Our Benefits Coach, who focuses on strategic benefit strategies, first wi...2023-02-1322 min
The Cash Flow CFO PodcastEpisode 12: How to Grow and Run a Profitable Retail Business Ft. Michelle McFarlandHow to Grow and Run a Profitable Retail Business
“How much mental brain space can you get back by having a financial team supporting you and managing that whole pillar of your business? Has it freed you up to do other, maybe more creative things in the business or focus more on some of the other functions that, as business owners, we have to deal with on a day-to-day basis?”
-Andrea Jenson
Welcome to a brand new episode of the Cash Flow CFO Podcast. Join...2023-02-0618 min
The Cash Flow CFO PodcastEpisode 10: When do I need a CFO? ft. Giles Fabris“I'll spend a thousand dollars all day long if I know my profit from that client over their lifetime is going to be an exponential amount of that.
Well then that makes sense, right? You're paying up upfront to bring them in, but you know that you're going to deliver services to them that far exceed that acquisition costs.”
-Andrea Jenson
Welcome to a brand new episode of the Cash Flow CFO Podcast. Joining me today is our guest Giles Fabris, who is a scaling mentor for Pinn...2023-01-2338 min
The Cash Flow CFO PodcastCFO Coffee Talk: Financial Roadmap ft. Marla Reynolds, and Jess Buzzell“I know that where we are right now in the new year, we're smack in January and it's a perfect time to have this conversation. Because a financial roadmap is something that's going to set up your business for the rest of the year, for the remaining 11 months.
So, you'll build this in January and you'll refer to it as you continue on through the rest of the year.”
Andrea Jenson
Welcome to a brand-new episode of the Cash Flow CFO Podcast. I'm thrilled to have two of our exce...2023-01-1620 min
The Cash Flow CFO PodcastEpisode 8: Can my Business Afford That?“Have you ever in your business, thought to yourself, hmm, “Can I afford that in my business?” Well, let me tell you, if you have a dialed-in budget and a forecast, you will know at a moment's notice whether or not you can afford that.”
-Andrea Jenson
Today we are throwing back to one of our favorite videos from 2022. The question so many business owners find themselves asking… “Can my Business Afford That?”
From deciding about a new hire to purchasing new supplies, you have probably...2023-01-0907 min
The Cash Flow CFO PodcastEpisode 7: Key factors for Employing a Fractional CFO with Shannon BrownCoffee with Shannon Brown (Key factors for employing a Fractional CFO)
“We're always looking at ways to maximize efficiency, and also the lead time to take somebody from the outside and train them into that role, you're going to be spending a lot of extra money versus what Shannon just said.
You've already got that person, just figure out who it is. Go find out who's your social media queen on their personal side.”
-Andrea Jenson
Welcome to a brand new episode of t...2023-01-0221 min
The Cash Flow CFO PodcastEpisode 6: Benefits of Outsourced Accounting with Mike CampionCoffee with Mike Campion (Benefits of Outsourced Accounting)
“When you talk about increasing a business's valuation, reoccurring revenue is in the top 5 of that. So that's really cool that your model has that built into it. And then it has simplicity. So that's the other piece that I think is important to take away.
You don't have to have a complex business model. It can be simple and profitable and enjoyable and effective, and you don't have to keep frankensteining it into all these other things that we see some business owners do...2022-12-2619 min
The Cash Flow CFO PodcastCFO Coffee Talk: Setting Up an Annual Budget ft. Marla ReynoldsCoffee with Marla Reynolds
“As we move into the new year, it's important for business owners to take a little bit of time out of their busy schedule to sit down and take a little bit of inventory and decide what were some of the things that really worked this past year and what are we looking at as we move into the new year?”
Andrea Jenson
Welcome to a brand new episode of the Cash Flow CFO Podcast. Here with me today is Marla Reynolds, one of our team's outs...2022-12-1918 min
The Cash Flow CFO PodcastEpisode 3: Management Dashboard“A management dashboard is a report that you will look at monthly, that will give you the financial KPIs of your business.
So, the management dashboards that we use for our clients, we love to color code them, and we make them visually fun to look at. And so, they're getting a wealth of information at the same time, it's something that they enjoy and they want to continue to look at.”
Read More!
Andrea Jenson
Welcome to a brand-new episode of the Cash Flow CFO Podcast.
Today, join...2022-12-0514 min
The Cash Flow CFO PodcastEpisode 2: When is the Right Time to Hire?“One crucial thing for business owners to understand is the budget for each of those different buckets. So, the first thing we do with our clients, for example, when setting up the allocation of the percent to each of these buckets, is looking at the actual cost to deliver what I'm selling.”
Andrea Jenson
Welcome to a brand new episode of the Cash Flow CFO Podcast. Today, I talk about one of our most watched videos on YouTube about knowing when you can afford to hire a new team member and how much you can...2022-11-2818 min
The Cash Flow CFO PodcastEpisode 1: What is a CFO?Episode 1: What is a CFO?
“Imagine that you're the business owner, and you're driving down the road in your car. Sitting in the backseat behind you looking out the rear view window of your car is your bookkeeper, your accountant, and your tax preparer. They're looking at historical data. They're telling you where you went, how much you spent, and they have a historical viewpoint of the business's activities. Sitting in the front seat next to you, the business owner who's driving the car is your CFO. They're looking out the front windshield telling yo...2022-11-2113 min
The Podcast Connector49. Andrea Jenson, founder of Cash Flow CFOAndrea Jenson is the founder of Cash Flow CFO, and through her company, Jenson helps 7-figure companies design more predictable, enhanced profit margins and build real personal wealth. According to statistics, 84% of business owners, on average, have personal net worth tied up with their businesses. Jenson helps her clients change this trend.The Cash Flow CFO team is proficient at taking numbers and creating strategies for better bottom lines, but unlike some other consultancies, Cash Flow CFO takes a boutique stance by analyzing every penny for their clients.'Helping Business Owners Create...2022-10-0343 min
Building Your Empire With SophieZoEp86: Special Guest - Andrea JensonAndrea Jenson, founder of the Cash Flow CFO, knows that if you want to reach 7-figures or beyond, you’ve got to have the right people along for the ride.She sat down with me to talk about building the financial team that takes you from where you are to where you want to be.In this episode, you’ll learn about:● The importance of building a solid foundation of financial reporting that tells the true story of your business.● Using your data to understand how your money moves through your business....2022-03-1622 min