Shows
Your Business In DigitalCorporate Career to Small Business Success with Special Guest Glenda LeeIt is true, that many corporate professionals are leaving the desk to establish their small businesses. According to experts, the corporate culture is no longer attractive to the new generation of workers. This week's guest is Glenda Lee, an entrepreneur who successfully transitioned from the corporate world to building her own thriving small business. We will discuss her transition and how everything in her past plays a key role in her success in the entrepreneurial space.
Connect with Glenda Lee
LinkedIn - https://www.linkedin.com/in/glendaleecromwell/
Instagram - h...
2024-05-081h 02
Your Business In DigitalStrategies for Success: Preparing Your Small Business for SummerAs summer approaches, small to medium businesses have an opportunity to capitalize on the changing season. While some industries see a boom, others face a lull in customer traffic. However, this slowdown isn’t a negative. By strategically revamping marketing campaigns, sales tactics, and financial planning, your small to medium business can position itself to thrive during these months. 7 Points from Today's Show on Preparing Your Small Business for SummerMarketing:1. Target summer searches: Optimize website and ads for summer needs.2. Refresh content & capture leads: Address summer challenges with free resources.3. Segment emails & automate lead capture: Tailor messages & offer valuable do...
2024-05-061h 02
Your Business In DigitalHot Topics in Digital for Your Small to Medium BusinessThis special episode of Your Business in Digital was all about the hottest topics in the digital space! We discussed the latest trends in digital technology, artificial intelligence, and even pop culture. More importantly, we explained what these trends mean for you and your small to medium business.
Connect with Deborah Mitchell
YouTube - https://www.youtube.com/user/DeborahJayMitchell
LinkedIn - https://www.linkedin.com/company/deborah-mitchell-media-associates/
Instagram - https://www.instagram.com/deborahmitchellmediaassociates/
Facebook - https://www.facebook.com/DeborahMitchellMediaAssociates
Twitter - https://twitter.com/_DMMA
Chapters
00:00:00 Introduction
00:02:46 Connect with Us - Your Business in Digital
00:03:55 Recap...
2024-05-021h 01
Your Business In DigitalLeveraging Brand Advocacy in the Integrated Sales Funnel JourneyAn integrated sales funnel helps bring different departments together for business growth and is a key part of your business plan. In the last episodes, we discussed the different stages of the integrated sales funnel, brand awareness, interest, decision, and customer conversion. Although all these stages are imperative, the sales funnel isn't just about getting new customers, it's also about nurturing long-term customer relationships.
In today’s show we discussed the final part of our integrated sales funnel series, brand advocacy, where we discussed how your small to medium business can turn your customer base into advocates.
Chapters
00:00:00 Introduction
00:02:40 Co...
2024-04-291h 00
Your Business In DigitalPlatform Takeover: Trends and Best PracticesThe digital space is constantly changing, and it's important for your small to medium business to stay up-to-date with the latest trends and innovations. This includes changes in advertising platforms, new technologies, and even the implementation of AI. By staying informed, you can adjust your digital strategy to take advantage of new opportunities and stay ahead of the competition.
In today’s show, we discussed how these updates can give your small to medium business the edge it needs to succeed.
Chapters
00:00:00 Introduction
00:02:10 Connect with Us - Your Bu...
2024-04-251h 04
Your Business In DigitalClosing the Gap: Optimizing Customer Conversion Stage in Your Sales FunnelThe conversion stage of your sales funnel is where potential customers make their decision, where they take action. Whether it's making a purchase, signing up for a newsletter, or requesting a quote. Calls to action (CTAs), well-designed landing pages, and a well-crafted user experience are all critical components for a successful conversion. For a smooth flow, consistent communication across marketing, finance, and operations teams throughout this stage of the funnel is vital.
Connect with Tamara Mon Louis
Website: https://monivandigital.com/
LinkedIn - https://www.linkedin.com/in/tamaramonlouis/
YouTube - https://www.youtube.com/@yourbusinessindigital
Instagram - https...
2024-04-231h 01
Your Business In DigitalContent Consistency and Building Confidence On-Camera with Angela WilloughbyLeveraging video content in your small to medium business can help you increase engagement, build trust, and improve SEO. In this episode, Emmy award-winning TV producer and entrepreneur, Angela Willoughby will share insights on how to be consistent with your videos and feel confident on camera.
3 Key takeaways from this episode on Content Consistency and Building Confidence On-Camera
1. Subtle Selling with Video: Angela discusses using video to sell products without directly talking about them. She achieves this by showing herself taking her product consistently and letting the audience know its benefits.
2024-04-171h 04
Your Business In DigitalClosing the Deal: Strategies for Success in the Decision StageThe sales funnel is designed to move customers from stage to stage, ultimately ending up at the decision stage. After they’ve considered their purchase, looked at reviews, and conducted research, customers are ready to make a purchasing decision. However, the sales funnel doesn't end here.
Today we discussed another part of the integrated sales funnel series where we’ll discuss strategies for a seamless conversion process and post-purchase follow-up to help your small to medium business build lasting customer relationships.
Chapters
00:00:00 Introduction
00:02:48 Connect with Us - Your Busin...
2024-04-161h 00
Your Business In DigitalCrafting Compelling Emails: Strategies for Small BusinessEmail marketing is a powerful marketing channel that directly connects your small to medium business with potential and existing customers. It is a direct line to promote your products, share special offers, and keep your audience engaged.
Email marketing also integrates seamlessly with marketing automation, allowing you to send targeted messages to the right audience at the right time.
Questions from Today’s Show on Email Marketing
Is email marketing still effective for small businesses in today's digital world?
How can I build a targeted email list for my...
2024-04-101h 00
Your Business In DigitalBeyond Awareness: Driving Engagement in the Interest StageIn the interest stage, the goal is to get potential customers to learn more about the business and its offerings. This can be done through a variety of means, such as providing free resources, offering consultations, or giving away samples. It is important to track the KPIs (key performance indicators) of these activities to see what is most effective.
Here are some key takeaways from this mornings show:
~ The interest stage is a critical part of the sales funnel.
~ Your small to medium business needs to track the KPIs of...
2024-04-1059 min
Your Business In DigitalAnalyzing Q1 Performance: Key Metrics and Insights for Small BusinessesWith the first quarter (Q1) complete, it's time to analyze your small business's performance. This data holds valuable insights to propel you forward. By examining your analytics, you can identify areas that are thriving and pinpoint those needing improvement. This knowledge empowers you to make data-driven decisions, refine strategies, and set realistic goals for the remaining quarters.
In today’s episode we discussed analytics and KPIs and provided actionable tips to maximize your business potential.
Questions from Today’s Show on Analytics:
My sales growth met expectations in Q1, but website traffic dipped. What metrics should I be looking at t...
2024-04-051h 00
Your Business In DigitalMaximizing Growth with Integrated Sales FunnelsSiloed departments in your small to medium business can hinder your ability to maximize sales. Imagine marketing crafting stellar content to attract leads, only to have compliance delays or a sales team unable to capitalize. An integrated sales funnel can bridge this gap, harnessing the strengths of each department for business growth.
In today’s episode, we discussed how your small to medium business can leverage the strengths of each department to ensure a seamless sales journey for your customer.
Chapters
00:00:00 Introduction
00:02:36 Connect with Us - Your Business in...
2024-04-021h 02
Your Business In DigitalThe Integrated Sales Funnel: Collaborative Strategies for Small Business SuccessA sales funnel captures and describes the journey that potential customers go through, from complete awareness of your brand to becoming a paying customer. This visualization helps different teams within your organization (sales, marketing, finance, operations) work together to optimize each stage of the customer journey. By identifying and addressing any bottlenecks or drop-off points in the funnel, you can dramatically improve conversion rates and drive revenue growth.
In today's show, we discussed the sales funnels for finance, sales, marketing, and operations, and showed you how these departments can work together to turn leads into loyal customers.
2024-03-281h 01
Your Business In DigitalThe B2B Customer Journey Blueprint: From Curiosity to Conversion!Crafting a customer-centric journey in the B2B sector is akin to conducting an intricately planned guided tour, where every step is designed with the customer's needs, preferences, and decision-making processes in mind. This journey navigates through various stages, from the initial awareness to the final conversion, ensuring that all stakeholders, including decision-makers and influencers, are engaged and considered.
By focusing on the customer's needs and experiences at each stage of the journey, B2B companies can create a more engaging, satisfying, and ultimately successful path to conversion. This customer-centric approach not only wins business but fosters lasting relationships...
2024-03-251h 04
Your Business In DigitalOptimizing the Customer Journey: Tailored Strategies for Your Buyer PersonaBuyer personas and customer journeys are like a map and compass for your small business. Personas pinpoint your ideal customer, while customer journeys chart their path from discovery to becoming a loyal fan. By understanding these elements, you can craft targeted marketing, optimize your sales funnel, and deliver exceptional service - all to attract and retain happy customers, the fuel for your small business success.
Questions from Today’s Show on Online Buyer Personas:
Who is my ideal online buyer? (demographic details, interests, online behavior)
What challenges or pain points do...
2024-03-201h 02
Your Business In DigitalFrom Keyword to Creation: The Content Creation Checklist GuideContent creation is the process of creating various forms of media that appeal to your target audience. It involves multiple steps, from generating an initial idea to promoting a published piece. For small businesses and executives, mastering content creation is key to engaging your audience and driving success.
In todays show we discussed a simple yet effective content creation checklist tailored to your small to medium business. Learn how you can stay organized, efficient, and create content that captivates your audience.
Questions from Today’s Show on Content Creation
Who are you trying to reach? What are their challenges an...
2024-03-191h 02
Your Business In DigitalUtilizing A.I for Small Business SuccessArtificial intelligence (AI) is rapidly transforming the business landscape. It can be used for automated targeting, lead generation/nurturing, content creation, social media management, etc. Artificial intelligence can be utilized for multiple purposes, but the potential to be more efficient is among its biggest opportunities.
Today we discussed how AI can help your small to medium business reduce costs and save you time and resources.
Questions from Today’s Show on Utilizing A.I for Small Business Success
Content Creation: What are some tips for generating engaging content across different pl...
2024-03-131h 00
Your Business In DigitalIncrease Conversion Rates with Personalized Digital Marketing: The CRM AdvantageCRM, or customer relationship management, is a powerful tool that can be leveraged to significantly boost your SMB digital marketing efforts. CRM systems can track customer interactions, personalize customer experiences, build brand loyalty, and generate more leads. As technology advances, knowing how to implement and use these systems is a valuable asset for your small to medium business.
Today we discussed how implementing CRM to your digital marketing strategy, can give your small to medium business a tangible advantage in the digital space.
Questions from Today’s Show on Customer Relationship Management (CRM...
2024-03-111h 02
Your Business In DigitalDollars and Clicks: The Interplay between Finance and Digital Marketing StrategiesFinance plays a critical role in supporting and driving the success of your SMB's digital marketing initiatives. By providing financial expertise, setting strategic direction, and collaborating effectively with marketing teams, finance helps ensure that digital marketing efforts are financially sound, measurable, and contribute to achieving your SMBs overall goals.
Today we discussed the crucial role finance has in the success of digital marketing efforts.
Questions from Today’s Show on Finance and Digital Marketing:
How are marketing budgets allocated and managed to ensure effective digital marketing campaigns?
How doe...
2024-03-071h 01
Your Business In DigitalStrategic Lead Nurturing: Optimizing Workflows for Business GrowthB2B lead nurturing services help you build relationships and nurture potential customers, keeping your small to medium business (SMB) top-of-mind until they're ready to buy. By leveraging b2bleadnuturing, you can build trust, convert more leads into paying customers, and ultimately achieve your business goals. Today, we explored the best practices and "how-to's" for effective B2B lead nurturing strategies specifically designed for SMBs.
Questions from Today’s Show on Lead Nurturing:
What are the different stages of the B2B buyer's journey, and what types of lead nurturing content are most effective at each stage?
...
2024-03-041h 06
Your Business In DigitalBehind the Scenes of a Successful Campaign: Strategies for ExecutivesIn our previous episode, we delved into the intricacies of planning a successful campaign for your small business. Now that you've gained key insights into how this process works, let's explore what a fully planned and successful campaign looks like—introducing the campaign: 50 Days to 50 - A Transformation Worth Its Weight in Gold.
Tamara Mon Louis guided us through the campaign's blueprint, objectives, and her strategic approach. The team provided actionable insights from the realms of sales, marketing, and operations to assist your small business in dynamically refining and elevating its campaign strategy.
Chapters
00:00:00 Introduction
00:02:12 Connect with Us - Di...
2024-02-291h 03
Your Business In DigitalSales in the Digital Age: Overcoming Common PitfallsAchieving sales success is crucial, yet common pitfalls like neglecting lead nurturing, overlooking diverse touchpoints, or failing to adapt to customer needs can impede progress. To maximize ROI, it's essential to consistently evaluate and refine sales strategies, to ensure that no money is left on the table.
Today we discussed how leveraging digital tools can effectively guide prospects through the pipeline, unlocking more opportunities for your business.
How can businesses ensure their digital sales strategy is clearly defined and aligns with overall business objectives?
What steps can be taken to...
2024-02-291h 03
Your Business In DigitalConcept to Conversion: Building a Successful Campaign StrategyFor a small online business, planning and running successful campaigns really matter. Having a well-thought-out campaign strategy can help your small business reach its target audience, boost engagement, increase sales, and gain valuable insights - all while staying ahead of your competition and making the most of your budget.
In today’s show, we discussed the intricacies of planning and executing a successful campaign strategy. Say goodbye to guesswork and join us in exploring the key steps to ensure your campaigns hit the mark.
Chapters
00:00:00 Introduction
00:01:24 Connect with Us - Digital Marketing Solutions
00:02:45 Recap - Data-Driven Assessments for a Wi...
2024-02-221h 00
Your Business In DigitalData-Driven Assessments for a Winning Digital Marketing Strategy
Unlock digital marketing success with a deep-dive analysis! We research and evaluate your business, audience, and competitors to craft custom digital marketing solutions.
A digital marketing analysis researches and evaluates your business, audience, and competitors to build a custom, data-driven digital marketing plan for your company. By harnessing the power of this data, you can create a well-crafted digital marketing strategy that not only engages your audience but also converts potential leads into loyal customers.
Tune into our Season 4 premiere to discover how a digital marketing analysis guides your small to medium business toward achieving its strategic goals.
Connect...
2024-02-211h 00
Your Business In DigitalSeason 3 Recap: Key Takeaways for Small Business SuccessThis season, we discussed the various digital strategies for your small businesses. We explored everything from innovative marketing strategies to financial management tips. Notable industry experts joined us, offering their invaluable insights and shedding light on the latest trends.
In this episode, we revisit the highlights and key takeaways from Season 3 of Your Business in Digital.
Connect with Tamara Mon Louis
Website: https://monivandigital.com/
LinkedIn - https://www.linkedin.com/in/tamaramonlouis/
YouTube - https://www.youtube.com/@yourbusinessindigital
Instagram - https://www.in...
2023-12-121h 04
Your Business In DigitalElevate Your Business: Mastering SEO in Digital Marketing with Favour Obasi-ikeAre you making Search Engine Optimization (SEO) a marketing priority to remain visible and competitive? SEO means optimizing your online content and web pages to rank higher in search engine results pages (SERPs). And, higher SERP rankings directly translates to more website traffic and revenue.
That's why we're thrilled to have Favour Obasi-ike, an SEO expert who helps businesses achieve their revenue goals with custom-built strategies and SEO best practices that convert traffic and visitors into leads and sales.
Connect with Favour Obasi-ike
Podcast https://www.wedontplaypodcast.com
LinkedIn https://www.linkedin.com/in/favourobasiike/
Instagram https://www.instagram...
2023-12-061h 01
Your Business In DigitalBest Practices and Digital Platform Trends for Small Business Success in 2024Being aware of platform trends and best practices is not merely an indulgence but a necessity for small businesses looking to make their mark in today's digital economy. It's crucial, now more than ever, to stay informed and implement these best practices and trends in your digital marketing strategy.
Today we discussed these trends and best practices, providing you with practical, actionable insights for success in 2024.
Chapters
00:00:00 Introduction
00:03:10 Recap - Mastering the Digital Landscape: Insights from Estee Santoni on Digital Marketing for Small Business
00:06:32 Hot Topic - Eli Lilly Pha...
2023-12-041h 02
Your Business In DigitalMastering the Digital Landscape: Insights from Estee Santoni on Digital Marketing for Small BusinessSmall businesses face a significant challenge in achieving visibility in a highly competitive market. With digital marketing, however, there lies a wealth of opportunities to outpace your competitors. But to truly reach your customers and boost revenue, mastering the digital landscape and leveraging digital marketing strategies effectively is essential.
In today's show, we welcome our special guest, Estee Santoni, the digital marketing expert and owner of VIVA Agency. Estee is sharing her insights on SEO strategies, lead generation, and addressing common pain points faced by her clientele.
Connect with Estee Santoni
LinkedIn - https://www.linkedin.com/in/estee-santoni-38...
2023-11-291h 01
Your Business In DigitalDigital Buzz: Hot Topics and Trends in the Digital WorldIn this special episode of Your Business in Digital, we are diving headfirst into the industry's hottest topics. We're turning up the heat and spilling the beans on the most explosive trends in the online world. And most importantly we will discuss what it means for your small business.
Chapters
00:00:00 Introduction
00:04:05 Recap - Small Business Success Stories in the Digital Age with Saidah Farrell
00:11:20 Introduction to Hot Topic Show
00:12:04 Hot Topic #1 - No More Canadian News on Meta & Google
00:22:04 Hot Topic #2 - Black Friday and Small Business - is it worth it?
00:35:03 Hot Topic #3 - Hall & Oates Music Duo...
2023-11-291h 03
Your Business In DigitalSmall Business Success Stories in the Digital Age with Saidah FarrellIn the burgeoning digital era, small businesses are leveraging the power of digital marketing to achieve success, and a case in point is our esteemed guest - Chef Saidah Farrell. Digital marketing has played a pivotal role in Saidah's story, driving customers and revenue.
In today's show, we discussed with Saidah how transformative digital marketing was in the journey of her business.
Connect with Saidah Farrell
Website - marshmallowofthemonthclub.com
LinkedIn - https://www.linkedin.com/in/chefsfarrell/
YouTube - https://www.youtube.com/@TheMarshmallowExperience
Instagram - https://www.instagram.com/marshmallowofthemonthclub/
Facebook - https://www.facebook.com/saidah...
2023-11-291h 00
Your Business In DigitalWhy Digital Marketing Fails: Unveiling Common Pitfalls and Crafting Strategies for SuccessBusinesses of all sizes turn to digital marketing strategies to reach their target audience. However, despite its potential for success, many companies struggle to see results from their digital marketing efforts. In this show, we will dive deep into the common pitfalls of digital marketing and provide strategies for success specifically tailored toward CFOs, CEOs, and CMOs.
Today we shared more on these strategies that will help you strategize your digital marketing for success and see the ROI you deserve.
What role does a clear digital marketing strategy play in achieving business goals?
How can poorly targeted advertisements or...
2023-11-291h 01
Your Business In DigitalHow the East Orlando Chamber of Commerce Harnesses the Power of Digital with Dorothy HardeeSmall businesses face a unique set of challenges when it comes to marketing their products or services. With a limited budget and resources, it can be difficult to gain visibility and attract customers. That's where the East Orlando Chamber of Commerce (EOCC) makes a real difference.
Today, we are privileged to host Dorothy Hardee from the East Orlando Chamber of Commerce (EOCC), providing insights on how the Chamber leverages digital platforms to empower small businesses. Dorothy Hardee unveils the strategy behind EOCC's successful use of digital marketing for small businesses, spurring their growth and productivity in this technologically advanced...
2023-11-231h 00
Your Business In DigitalNavigating the Future: Preparing Your Business for 2024 Success
2024 is around the corner and businesses are gearing up to face a highly competitive and technologically advanced business environment. Marketing in 2024 will be a fusion of technology and people-focused strategies. Businesses that use conversational AI, immersive technologies like VR and AR, and ethical practices, while also personalizing their messages and using short-form content, are likely to succeed.
With this in mind, it is essential to recognize the emerging trends and understand their implications for your business. Today we highlighted some essential strategies that will help you identify untapped opportunities, mitigate risks, and position your business for growth.
Chapters
00:00:00 Introduction
00:03:41...
2023-11-231h 01
Your Business In DigitalData-Driven Decisions: The Key to Digital Marketing OptimizationAs technology continues to advance at a rapid pace, a robust online presence is essential for your business to remain competitive and reach its audience. To achieve this, it is imperative to constantly analyze and refine your digital marketing efforts to ensure they are delivering the best possible results.
From website design and user experience to search engine optimization (SEO) and social media advertising, every aspect of your online presence should be continuously optimized for maximum impact. Today we discussed the importance of digital marketing optimization in the online business landscape.
What is the significance of digital marketing optimization...
2023-11-211h 04
Your Business In DigitalLead Nurturing: Long Sale Cycles and WorkflowsAs CEOs, CMOs, and CFOs, you know that a longer sales cycle can be both frustrating and challenging for your business. But what if we told you that digital marketing can help support and streamline this process? With data and analytics at your fingertips, you can track and measure each touchpoint with a lead, allowing for more effective targeted messaging and ultimately, higher conversion rates.
And let's not forget about the convenience and accessibility of digital channels – connecting with leads has never been easier. Embrace lead nurturing and workflows with the power of digital marketing, and improve your conversions.
Ho...
2023-11-211h 03
Your Business In DigitalDigital Marketing for Business Growth with Dr. Vernice RichardsWelcome to our latest episode where we deep dive into the world of digital marketing for small businesses. Our special guest, Dr. Vernice Richards, a human performance specialist, joins us to share her transformative journey of leveraging the power of digital marketing to expand her business.
Through this episode, you'll gain insights into how digital platforms can be utilized to reach a wider audience and engage with customers on a deeper level, irrespective of the size or scope of your business.
Connect with Dr. Vernice Richards
LinkedIn https://www.linkedin.com/in/vernice-richards/
Instagram https://www.instagram.com/dr...
2023-11-2159 min
Your Business In DigitalOptimizing Digital Ecosystems for Effective B2B Lead GenerationEvery aspect of your business's online presence plays a role in lead generation. With B2B decision-makers increasingly using digital channels to research products and services, having an optimized digital infrastructure is essential.
So how can your business ensure that its digital ecosystem is effective for B2B lead generation? Today we shared key strategies to consider.
Chapters
00:00:00 Introduction
00:02:54 Recap - Advertising for Small businesses
00:09:46 Hot Topic - TikTok Dance Works for B2B!
00:17:39 Go Beyond the Likes - Optimizing Digital Ecosystems for Effective B2B Lead Generation
00:57:38 Connect with Us
Connect with Your Business in Digital - https...
2023-11-211h 04
Your Business In DigitalSmall Business Advertising: Making Every Ad Dollar Count in the Online Arena
The world of advertising is constantly evolving, and with the rise of technology, one avenue that businesses have come to rely on is online advertising. This has opened up a whole new realm of possibilities for small businesses looking to get their brand out there. However, competing with larger companies that have bigger ad budgets can be daunting.
Today we shared key insights on advertising that make the most of your ROI and in turn, drive more sales and grow your business.
Which type of online advertising is best for my small business?
How do I set a budget...
2023-11-1058 min
Your Business In DigitalOutsourcing Digital Marketing: The Key to Scaling Your Business
Outsourcing your digital marketing can give your business a competitive edge by allowing you to focus on what you do best. With the multitude of digital channels, it’s more challenging than ever to manage a solid digital marketing plan. Outside eyes and talent may be just the investment you need. Today we discussed the key considerations when choosing the right digital marketing partner.
When Is outsourcing digital marketing right for your business?
Do you need a full-service agency, boutique agency, or specialized services?
How will the agency integrate with your team and your brand?
What is the agency's ap...
2023-11-101h 07
Your Business In DigitalHow SEO Can Help You Achieve Your Digital Marketing Goals
Search Engine Optimization (SEO) can significantly bolster your digital marketing efforts by enhancing the visibility of your website in search engine results. One of the most significant developments in the world of SEO is the emergence of artificial intelligence (A.I.).
SEO is a complex and constantly evolving field, but here are seven things you need to know to make informed business decisions and optimize your digital strategy:
It's Crucial for Your Bottom line
There's No Magic Formula
Content is King
Keywords are Just the Beginning
Mobile Matters
It's an Ongoing Process
Measure and Refine
By understanding and investing...
2023-11-091h 01
Your Business In DigitalUsers are Savvy: How to Understand and Meet the Needs of the Modern Customer
Modern consumers are savvy and have high expectations from the brands they engage with. They have access to more information and options than ever before, and they're not afraid to use them. To succeed in today's competitive landscape, it's crucial to understand the underlying customer behavior and cater to their needs effectively.
In today's show, we explored the latest trends in customer behavior and how to meet the needs of their most common pain points.
How has the rise of digital platforms influenced customer behavior?
Why is customer behavior integral to strategic planning?
How does customer behavior impact product...
2023-11-091h 08
Your Business In DigitalStreaming to Success: Small Business Insights with Deborah MitchellWhether it's short-form videos for social media or long-form content for your website, video has become a primary tool for content marketing. Pre-recorded videos and live events are also an effective way for your brand to connect with your target audience.
Deborah Mitchell, owner of Deborah Mitchell Media & Associates joined us on Your Business In Digital today, to discuss some valuable tactics when using video content that can help your business build loyal customers and drive business growth.
Connect with Deborah Mitchell
YouTube - https://www.youtube...
2023-11-0757 min
Your Business In DigitalContent Distribution Best Practices for a Seamless Customer JourneyContent distribution can either fuel or derail a seamless customer journey. To ensure success, it's vital to put buyer needs and preferences at the center of your content strategy. Rather than pushing your sales model, trust in your customers and aim to provide them with timely, relevant, and carefully crafted content.
Today we discussed the synergy of customer journey mapping and content distribution.
What is content distribution?
What are the key elements of an effective content distribution strategy?
How can I ensure my content reaches my target audience?
What are some best practices to enhance the customer journey through...
2023-11-071h 11
Your Business In DigitalEmpowering Resilience: Harnessing the Power of Digital Tools in Times of AdversityAs we recognize Breast Cancer Awareness Month, we want to shed light on one of our very own, Jamila Bannister. As a Brand and Marketing strategist, who was recently diagnosed with cancer. Jamila has been an integral part of Monivan Digital's team, helping clients through her expertise in branding, digital marketing, and email marketing.
At the outset of our inaugural show, 'Top 7 at 7' (which has now evolved into 'Your Business in Digital'), she graced us with her presence as a guest speaker. Her familiarity with our platform runs deep, and today Jamila shares her journey and...
2023-11-061h 05
Your Business In DigitalDominate the B2B Arena: Cutting-Edge Digital Marketing StrategiesB2B digital marketing strategies can be complex, as the buyer journey for SMBs involves many touchpoints. This journey can include research and evaluation by multiple stakeholders before a final purchase decision is made.
To navigate this journey successfully, it is crucial to create an impactful digital strategy that can attract and retain B2B clients throughout the sales cycle. Today we had an impactful discussion on custom digital marketing strategies for B2B success.
Chapters
00:00:00 Introduction
00:03:40 Hot Topic - Google Allows You to Block Your Website from A.I.
0...
2023-11-061h 01
Your Business In DigitalThe Digital Advantage: Leveraging Technology for Business Success with Dr. Shevon Joseph
To gain a competitive edge, it is crucial to leverage the latest digital tools and technologies to optimize operations, reach new customers, and maximize efficiency. Dr. Shevon Joseph, a successful business owner and thought leader in the medical field, knows this all too well. In today's show, she shared her expertise on how to harness technology to drive business success in the medical industry.
Connect with Dr. Joseph -
Website - https://azaleahealthtt.com/
Instagram https://www.instagram.com/azaleadoc/
Facebook https://www.facebook.com/Azaleahealthtt
Twitter https://twitter.com/Azaleadoc1
LinkedIn https://www.linkedin.com/company/azalea-health-services/
Tiktok...
2023-11-011h 05
Your Business In DigitalBuilding a Strong Q4 Foundation: Lessons from Last Season
Season 3 is finally here, bringing a wealth of valuable insights and strategies to help you achieve Q4 success. Building on the success of previous seasons, we're excited to unveil the top 5 topics from Season 2. Our first episode looks back at strategies that can help your business, including building captivating websites, generating leads, improving SEO, and utilizing digital marketing to drive revenue consistently.
Chapters
00:00:00 Introduction
00:06:05 Hot Topic - YouTube Demonetizing Businesses
00:19:18 Go Beyond the Likes - Building a Strong Q4 Foundation: Lessons from Last Season
01:02:17 Connect with Us
Connect with Your Business in Digital - https://www.linkedin.com/company...
2023-11-011h 04
Your Business In DigitalBuilding Small Business Success through Social Media with Content Creator Juma Bannister
Social media platforms offer a direct line of communication between your business and its target audience. By producing engaging and relevant content, as a CMO you can create a deeper connection with consumers and build brand awareness without breaking the bank.
But social media marketing requires more than just posting random updates. To truly succeed, your business must have a cohesive social media marketing strategy that aligns with your overall business goals. Social media marketing can also provide valuable insights into your customer base, allowing you to tailor your content and product offerings to their needs and preferences.
In...
2023-10-301h 08
Your Business In DigitalDigital Marketing for Small Business: Recap of Your Business in Digital Season 2
Throughout this season, we explored a plethora of digital marketing strategies that have proven to be game-changers for small and medium-sized businesses (SMBs). By leveraging the power of digital marketing, your business can witness remarkable growth and success in the current digital landscape. In today’s show we delved into some of the highlights from our last episodes along with applicable advice – to help you reconsider your approaches and enhance your own digital marketing strategy.
00:00:00 Introduction
00:03:37 Take the Quiz - Assess Your Online Presence
00:05:27 Recap of Season 2!
01:03:21 Connect with Us
Take the Quiz - Assess Your Online Presence https://quiz...
2023-10-301h 06
Your Business In DigitalNew SEO Trends: How A.I will Change Search ft. SEO Expert Eric Davis
Just like any other marketing strategy, the field of search engine optimization is always evolving, with new trends emerging every year. One of the most significant developments in the world of SEO is the emergence of artificial intelligence (AI) and its impact on the search. In today's show SEO Expert, Eric Davis takes a look at how A.I will impact SEO and provides tips on how your business can best to adapt.
Connect with Eric Davis - https://www.linkedin.com/in/ericmatthewdavis/
00:00:00 Introduction
00:02:01 Recap of Last Show - From Prospects to Customers: How to Qualify Leads for...
2023-10-271h 06
Your Business In DigitalFrom Prospects to Customers: How to Qualify Leads for Maximum ConversionAs a Sales Director or sales professional, you probably understand the importance of generating leads and closing sales. But not all leads are created equally – some may be ready to purchase immediately, while others may not be the right fit for your product or service at all. To maximize your conversion rate, it's crucial to qualify your leads effectively. In today’s show, we provided you with seven key considerations on qualifying leads.
Define your target audience: Knowing your ideal customers helps to identify qualified leads and tailor the approach.
Define your lead qualification criteria: Create a set of crit...
2023-10-271h 12
Your Business In DigitalSafeguarding Your Small Business: Understanding the Legal Landscape with Business Lawyer Marlon HillLegal issues can pose a serious threat to your business. Without the proper knowledge and protection, your business could be facing intellectual property theft, contractual disputes, and other legal challenges that could impact its success and longevity. In today’s show, our guest, business lawyer Marlon Hill, shared insights on how to navigate the legal landscape for SMBs.
Connect with Marlon Hill:
LinkedIn https://www.linkedin.com/in/marlonhill/
Facebook https://www.facebook.com/TeamMarlonHill
Instagram https://www.instagram.com/marlonhill/
Twitter https://twitter.com/MarlonAHill?s=20
00:00:00 Introduction
00:01:31 Recap of Last Show - Choosing the Right Outsourced Digital Marketing Pa...
2023-06-071h 05
Your Business In DigitalChoosing the Right Outsourcing Digital Marketing Partner: Key ConsiderationsOutsourcing your digital marketing strategy can be a game-changer for your small business. With the right digital marketing team, you will be able to reach your target audience, improve your brand image, and generate more leads at a fraction of the cost of building an in-house team. In today's show, we discussed seven key considerations when choosing the right digital marketing partner.
Should You Outsource Your Digital Marketing?
What should you look for in a marketing agency?
What to Expect from your digital marketing agency?
How To Outsource Digital Marketing For Your Business?
When To Outsource Digital Marketing For...
2023-06-051h 11
Your Business In DigitalExploring the Nexus of Sales and Digital Marketing with Independent Publishing Consultant Jeff KrumAs the digital marketplace becomes increasingly competitive, it's crucial for SMBs leaders to streamline their marketing and sales operations to drive conversions and boost revenue. In today’s show, we discussed the powerful dynamic, where sales meets marketing. Our guest, Jeff Krum shared invaluable insights on how your small business can harness the power of sales and digital marketing to achieve remarkable growth.
How have you adapted your process to incorporate digital?
What benefits have you seen since transitioning to a digital-first approach?
You invest substantial effort in engaging with your audience in-person to discern their pain points and ar...
2023-05-291h 12
Your Business In DigitalSocial Media for Business: Practical SolutionsIn today’s digital era, social media marketing is the key to your small business's success. You may face challenges when it comes to effectively using social media for your brand. However, with the right tools and strategy in place, you can strengthen your online presence and attract more customers. In today's show, we explored how your small business can utilize the power of social media and create a strategy that works.
What To Know About Social Media For Business
What to Avoid in Social Media Marketing?
How to use social media for business
What are the disadvantages of so...
2023-05-291h 10
Your Business In DigitalNavigating Success: A Guide to Customer Journey Mapping for Small BusinessesAre you looking for an effective way to improve customer experience? Customer journey mapping is the solution. In today's show, we discovered how this comprehensive strategy can give your small business an unparalleled insight into customer expectations. Customer journey mapping is the proven way to enhance your target audience strategy and improve customer satisfaction.
00:00:00 Introduction
00:01:51 Recap of Last Show - How To Understand Your Customers and Define Target Audience & Buyer Personas
00:12:15 Quiz- Assess Your Online Presence
00:14:25 Hot Topic - LinkedIn Best Practices
00:37:53 Go Beyond the Likes - Navigating Success: A Guide to Customer Journey Mapping for Small Businesses
01:11:13 Connect...
2023-05-171h 14
Your Business In DigitalHow To Understand Your Customers and Define Target Audience & Buyer PersonasAs a small business owner, you know how important it is to define your target audience and buyer personas to truly engage with potential customers. But how can you ensure your marketing efforts are effective across various online and offline platforms? In today’s show, we discussed how your small business can better define your target audience & create valuable buyer personas that can effectively drive results.
What's the Difference Between Target Markets and Buyer Personas?
How to develop a target audience?
What are examples of target audiences?
Why exactly are buyer personas so important to your business?
How to cr...
2023-05-171h 15
Your Business In DigitalWhy Consistency Is Key To Your Digital Marketing StrategyMarketing consistency can be the key to unlocking the limitless potential of your small business. By maintaining a strong and consistent message across all marketing channels, businesses can build brand recognition and loyalty, establish credibility, and ultimately see sustainable growth. In today’s show, we discussed seven reasons why marketing consistency is important and how it can drive your small business toward success.
Build Familiarity
Earn Trust
Stay Top of Mind
Reduce Churn
Simplify the Journey
Improve Experiences
Boost ROI
00:00:00 Introduction
00:01:26 Recap of Last Show - Digital Marketing Optimization: How to Measure and Improve Your Results
00:07:22 Quiz- Assess Your On...
2023-05-171h 07
Your Business In DigitalDigital Marketing Optimization: How to Measure and Improve Your ResultsIn this today's show, we explored digital marketing optimization for your small to medium business. In seven points, we covered the importance of measuring and understanding your results, evaluating what works best for you, and how to optimize your digital efforts for maximum ROI. By implementing these expert insights and proven techniques, you will be able to take your digital marketing to the next level and achieve growth and success in your small to medium business.
What does digital marketing optimization mean?
Why Is It Important to Optimize Your Digital Marketing Strategy?
Where To Get Started with Marketing Optimization?
...
2023-05-101h 04
Your Business In DigitalSmall Business Success Stories in the Digital Age - Voice of a Business Owner with Dana Hayes-BurkeSmall business success stories:
Are you striving for success in the digital landscape as a small business or enterprise? Building visibility and reaching your desired audience can be a challenge, but it's crucial for the success of your small business. In today’s show, our guest, Dana Hayes-Burke, Vision Strategist and Business Coach, shared first-hand how to overcome challenges that present themselves within the ever-competitive digital market.
Connect with Dana Hayes-Burke:
LinkedIn: https://www.linkedin.com/in/dana-hayes-burke-thevisionbuilder/
Instagram: https://www.instagram.com/thevisionbuilderco
YouTube: https://www.youtube.com/@thevisionbuilderco/00:00:00 Introduction
00:01:48 Recap of Last Show - Small Business Advertising: 7 in...
2023-05-101h 09
Your Business In DigitalSmall Business Advertising: Seven Innovative Ideas for Growth and VisibilityAdvertising ideas for small businesses:
Are you a small business seeking new advertising ideas? In the current digital landscape, there are countless opportunities to reach potential new clients—but knowing where to start is key to success and a lasting impact. In today’s show, we explored seven creative and innovative advertising strategies that can help you enhance your visibility and expand your reach.
Seven Advertising Ideas for Small Businesses:
Partnership
Paid advertising
Public Relations
Search Engine Optimization
Community
Digital Tour
Develop & Share Experts in the Industry Content
00:00:00 Introduction
00:01:25 Recap of Last Show - Scaling Your Business: How to Choose The...
2023-05-031h 11
Your Business In DigitalHow to Choose The Right CRM for Your Small Business with Lyndon BrathwaiteChoosing the right CRM for your small business is key to keeping things organized while managing customer relationships. In today’s video, our special guest, Lyndon Brathwaite, Sales Enablement Practitioner and Founder of OPAAT-SWY Consulting, shares valuable insights on selecting the right CRM that works, and scales with you as your small business evolves.
Why is a CRM important
What are the benefits of a CRM for small businesses?
How much is a CRM for small businesses?
What Can a CRM Do for Your Business?
How do CRMs Handle Customer Data
Is a CRM Worth It for a Small Bu...
2023-04-281h 08
Your Business In DigitalMeasuring Online Success: Essential Metrics and KPIs for Small Business Digital MarketingDigital Marketing Metrics and KPIs are Essential for Small Businesses Knowing how to measure the success of your digital marketing efforts for your small business can be a daunting task, especially if you don’t have the right metrics or key performance indicators (KPIs) in place. In today’s show, we provided small business owners with an overview of essential online KPIs that should be used for measuring success and optimizing digital marketing strategies.
Why are KPIs important?
What is the difference between metrics and KPIs?
How to Choose the Right KPIs to Track
Which metrics you should not meas...
2023-04-241h 00
Your Business In DigitalDemystifying Digital Marketing For Small Business Owners - Voice of a Business Owner with Amy FazioDigital Marketing For Small Businesses is critical! As technology continues to rapidly evolve, having an effective digital strategy is essential for your small business or enterprise to steer ahead of the competition. Our guest Amy Fazio, owner of Magnify Your Mission shared how she leveraged digital marketing to improve her small business’s visibility and achieve success in the digital market.
00:00:00 Introduction
00:01:36 Recap of Last Show - Mastering the Sales Funnel: Build a Sales Funnel That Converts
00:07:07 Quiz- Assess Your Online Presence
00:08:05 Hot Topic - For Netflix, the Love Is Blind Live Reunion Fiasco Is More Than Just Embarrassing
00:21:30 Go...
2023-04-201h 03
Your Business In DigitalMastering the Sales Funnel: Build a Sales Funnel That ConvertsLooking to generate more customers and profits for your business? A well-designed sales funnel is a powerful tool to help you reach those goals. Learn how the right marketing strategy combined with a well-defined sales plan can dramatically improve the success of your approach. In today’s video, we uncovered how to build a sales funnel that can drive conversions for your small to medium business!
What Is a Sales Funnel?
What are the sales funnel stages for SMBs?
What is a digital (digitally assisted) sales funnel
How to Manage & Optimize Your Sales Funnel Successfully
How successful are sales fu...
2023-04-191h 07
Your Business In DigitalLead Nurturing Small Business Converting Leads into CustomersAre you struggling to get potential customers through your sales funnel? Do you have dozens of leads without any real conversions? Lead nurturing is essential for your small to medium business, it allows you to make vital connections with prospects and can impact how they perceive your brand in the long term.
Have you ever heard the phrase "All leads are not created equal?" Well, it's true. Just because someone shows interest in your product or service doesn't mean they are ready to become a customer. That's where lead nurturing comes into play. It's the process of building relationships...
2023-04-191h 04
Your Business In DigitalWhy Lead Generation is Critical for Your Small Business SuccessDo you understand the importance of Lead generation for your small business? As a small/medium business, your success relies on finding new customers. Without any leads, it’s impossible to keep your business's momentum. Effective lead-generation strategies can unlock an endless stream of potential buyers who are interested in your product/service. Fortunately, on today’s show, we answered seven questions about lead-generation strategies that can help you drive more traffic and maximize conversions!
What is Lead Generation?
Why is lead generation critical for business growth?
What is a lead generation strategy?
What are some effective lead-generation strategies for...
2023-04-111h 04
Your Business In DigitalGenerating Content: A Step-by-Step Process for Small Business OwnersAre you a small business or enterprise that struggles with the content creation process? From developing ideas to getting them into action, creating well-crafted content can be demanding on your time and internal resources. Don't let yourself get lost in the weeds! In this episode, we provide seven steps demonstrating the content creation process. Take a look at how to approach content creation from a strategic standpoint and develop an effective and efficient workflow in your business.
7 Steps of Content Marketing
Step 1: Content Planning.
Step 2: Content Creation
Step 3: Asset Development
Step 4: Content Promotion
Step 5 Content Distribution
Step 6: Repurposing
Step 7...
2023-04-071h 15
Your Business In DigitalThe Frustration of Content Creation with No Views: Lost in the Digital AbyssContent creation and content marketing are integral parts of any successful digital marketing strategy. Together they enable small and medium businesses (SMBs) to attract and retain a well-defined audience — and, ultimately, to drive profitable customer action. However, as it turns out, creating engaging content isn't enough; reaching your target audience matters. In this video, we discuss seven key questions that can improve SMBs' approach to content creation and content marketing.
What is the difference between content creation and content marketing?
Why is Content Important for Your Marketing Strategy?
How to generate content ideas for your Business?
What are the di...
2023-04-051h 03
Your Business In Digital7 Secrets Revealed - Discover the truth about SEO success ft. Eric DavisSearch engine optimization or SEO is the process of optimizing a website or web page to rank higher in search engine result pages (SERPs), with the goal of increasing visibility and attracting more organic traffic. For small and medium businesses (SMBs), investing in SEO could be a game-changer in their digital marketing efforts, as it can help them stand out among the competition and generate more leads and sales.
However, not all marketers or agencies are created equal, and not all SEO services are the same. SMBS need to do their due diligence and ask the right questions before...
2023-04-031h 07
Your Business In Digital7 QUESTIONS SMBs Should Ask Before Hiring an SEO Marketer/AgencyAs small and medium-sized businesses step up their online presence, hiring the right SEO marketer or agency is critical. However, with so many options available, it can be challenging to determine which one is the best fit for your business. In order to ensure that you're partnering with an agency or individual that will help you achieve your goals, there are seven important questions that you should ask during the hiring process.
What Is SEO And Why Do I Need to Know About it?
Why is SEO important for small businesses?
What are t...
2023-03-281h 02
Your Business In DigitalHow to Convert More Visitors Into Customers with a Winning Website StrategyAre you looking for a website strategy to convert more visitors into customers? Having an effective digital presence should be at the top of your agenda if you want your business to stand out and compete with industry giants. Creating a winning website strategy is the key! Take the guesswork out of getting noticed by your target audience and walk more customers through that virtual door!
00:00:00 Introduction
00:04:57 Hot Topics - Tik Tok Ban
00:14:15 Go Beyond the Likes - 7 Points to convert more visitors to your website
01:06:22 Connect with Us
Take our free digital assessment today - get...
2023-03-221h 07
Your Business In DigitalYour website is not an online magazine - 7 critical questions to answer before you optimize your website strategyTake your small or medium business (SMBs) website to the next level! It's time to ditch the magazine mentality and embrace a more engaging user experience. Your website is not an online magazine - but rather a powerful platform for connecting customers and driving sales. Becoming aware of how people interact with websites and what works (and doesn't work) can make all the difference in your business's success or failure – especially when it comes to small business marketing.
2023-03-2154 min
Your Business In DigitalAre Social Media Influencers just Con Artists?You've seen the ads. You've heard the stories. But are social media influencers just con artists?
Before you make any decisions, it's important to understand what influencer marketing is and how it works. Influencer marketing is a form of marketing that focuses on using key individuals – called influencers – to drive a brand’s message to its target market.
Listen, as our panel of digital marketing experts discusses the topic “Are social media influencers just con artists?
You won't want to miss this!
2023-03-201h 03