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Andreas Marinopoulos

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Independent School Moonshot PodcastIndependent School Moonshot PodcastIterating for Impact: How Brilliant Microschools Scaled to Serve 1,200 StudentsThis episode explores how Brilliant Microschools grew from a small tutoring service to an accredited micro-school serving 1,200 students by adopting an iterative approach to scaling.Founder Andreas Marinopoulos shares how the school tested ideas, learned from failures, and continuously improved its offerings based on close collaboration with families.Brilliant Microschools has built a thriving educational model designed for students who learn differently by prioritizing family needs and embracing a culture of innovation. The episode highlights the power of listening, strategic focus, and continuous improvement in creating impactful educational experiences.2024-12-0240 minLiberatED PodcastLiberatED PodcastOnline microschools that embrace neurodiversityAndreas Marinopoulos is the cofounder of Brilliant Microschools, a national network of online, accredited K-12 microschools that launched in 2020 and today serves over 1,200 learners in the US, with a special focus on neurodiversity. *** Sign up for Kerry's free, weekly LiberatED e-newsletter on education trends at fee.org/liberated.2024-11-1235 minThe Homebrew School Builder\'s ClubThe Homebrew School Builder's ClubYou Can't Design Student-Led Without The Students, with Chad Carlson from One Stone SchoolSummary In this episode of the School Builders Podcast, host Andreas Marinopoulos speaks with Chad Carlson, CEO of Idea 51 and a leader in innovative education. They discuss the unique student-led learning model at One Stone, the challenges and strategies of school transformation, and the importance of real-world connections in education. The conversation also delves into assessment models, the significance of trust in learning environments, and the collaborative efforts to support other schools in their educational journeys. Chapters 00:00 Introduction to the School Builders Podcast 04:47 The Evolution of One Stone...2024-10-2350 minWhat Students WantWhat Students WantRevealing Stealth Applicants through Inquiry Magnets, with Brendan Schneider2024-10-1542 minWhat Students WantWhat Students WantS3E1 - Effective Leadership with Dr. Brenton WhiteOur guest today is Dr. Brenton White. Dr. White is the Superintendent/ CEO of A+ Charter Schools, INC. He has more than 23 years of experience in education, serving the last five years as a superintendent. In this episode, Dr. White discusses the challenges of being a leader, the importance of education for underserved communities, how competition improves school performance and gives insight into teacher shortages.Quotes: “When people say, “Oh, you can't color trees purple.” the ...2022-11-011h 19What Students WantWhat Students WantS2E17. The Deployment Age of EdTech, with Amit Patel from Owl VenturesOur guest today is Amit Patel. Amit is is a Managing Partner at Owl Ventures, a venture capital fund that invests in the world's leading education technology companies such as Byju, dreambox, Newsela, Quizzlet, and more: https://owlvc.com/portfolio.htmlIn this episode, we talk about how the education technology infrastructure investments years ago create the conditions for the EdTech boom today, we talk about a new cohort of learning-science-based startups and much more.Listen and take note o...2021-12-0341 minWhat Students WantWhat Students WantS2E16. Return on Education: access, costs, outcomes and leverage, with Deborah Quazzo from GSVOur guest today is Deborah Quazzo, the cofounder and managing partner of GSV Ventures, one of the earliest and more prestigious venture funds investing in the entire spectrum of education from PreK to Gray including companies that we all use daily such as Coursera, Classdojo, Clever, Quizziz and many more. Deborah is also the cofounder of the annual annual ASU+GSV Summit which attracts over 5000 visitors each year, now 13 years in, and is where the major education trends are revealed each yea...2021-11-1233 minWhat Students WantWhat Students WantS2E15. Last-Mile Job Training for Students, with Daniel PiankoOur guest today is Daniel Pianko. Daniel is a Managing Director at Achieve and University Ventures. He has a long experience adviser and innovator in student finance, medical education, and postsecondary education.In this episode, we talk about how people's focus is shifting from the inputs to the output of education, how personalization is a misplaced idea, and how to successfully invest in job-training for young people.In our discussion, we cover:02:06 - How people are increasingly focused ...2021-11-1040 minWhat Students WantWhat Students WantS2E14. Where games end and social learning begins, with Mercedes BentOur guest today is Mercedes Bent, Partner at Lightspeed Venture Partners, Mercedes is focused on education and consumer early stage investing. Previously she was working in VR and a General Manager at General Assembly.In this episode, we explore how EdTech is shifting and giving more power to parents and students. We look at social learning and gaming, which together offer a lot of promise for the future of education.Here are some resources mentioned in our discussion: (links)Mercedes' post a...2021-10-2628 minWhat Students WantWhat Students WantDecentralized Schools, with Rebecca KadenOur guest today is Rebecca Kaden. Rebecca is a Managing Partner at Union Square Ventures. She has a particular interest in education and an extremely deep understanding of the evolving EdTech landscape. Rebecca began her career as a journalist and prior to USV was a General Partner at Maveron, a consumer focused early stage fund.In this episode, we talk about how new technology can decentralize many aspects of what school is today, so that the learning experience can really feel individual fo...2021-10-1637 minWhat Students WantWhat Students WantThe Unique EdTech Business Models Coming Out of Europe, with Benoit WirzOur guest today is Benoit Wirz, a partner at Brighteye Ventures, the leading European EdTech venture firm.In this episode, we talk about the evolving EdTech landscape in Europe as well as the unique attributes of rising European education companies.Here are some resources mentioned in our discussion:Citibank study citing the Edtech Opportunity Gap - https://www.citifirst.com.hk/home/upload/citi_research/eduAXO97.pdfYouSchool - http://youschool.frKlassroom - https://klassroom.frBrighteye Ventu...2021-10-0437 minWhat Students WantWhat Students Want🔎 Really Understand Who You Are Serving, with Jinal JhaveriOur guest today is Jinal Jhaveri. Jinal is the co-founder and Chairman of Schoolmint, a venture partner at Runa Capital and also co-founder and CEO at enable.us. In this episode, we talk about Jinal's lessons growing Schoolmint, how he channeled the tailwinds of the school choice movements, and what his experience can offer for schools today.Listen and take note of Jinal's obsessive focus on the Customer, continuously trying to delight and really understand who you are serving.Here are s...2021-09-2438 minWhat Students WantWhat Students WantS2E11. Will the Consumerization of Education Continue? With Jennifer CarolanSummaryOur guest today is Jennifer Carolan. Jennifer started her career as a classroom teacher in a Chicago district. She then moved to California to attend Stanford, and there got inspired to use her teaching experience in support od tech founders. So she joined NewSchools Venture Fund where she learned the craft of VC, while also co-creating and teaching a course at Stanford. After that, Jennifer co-founded Reach Capital, with a first fund in 2000, a second fund in 2018 and a third fund mor...2021-09-0743 minWhat Students WantWhat Students WantS2E10. Why the teacher's job should be unbundled, with John DannerOur guest today is John Danner. John is an investor in Edtech and the Future of Work. During the last 3 years he has participated in investments that have impacted many learner lives, like Lambda School or Outschool. Before being an investor, John started Netgravity, an internet advertising firm that went public and was sold to Doubleclick now Google. Then he did a U-turn and became a teacher in a school district. After that, he built a school and started Rocketship Education, a charter schoo...2021-08-1445 minWhat Students WantWhat Students WantS2E9. From Transferring Knowledge to Transforming Students, with Andrew Barry, Founder of Curious LionOur guest today is Andrew Barry. Andrew started off at KPMG where he built out their training, then he created Curious Lion where he and his team help the likes of Pinterest and many other companies to create corporate training programs. I first met Andrew when we were both taking an online writing course called Write of Passage, and I have been eager to talk about learning online ever since. In this episode, we learn how everyone can design online learning experiences to repeatably effe...2021-07-2635 minWhat Students WantWhat Students WantS2E8 Roadmap Club, a Feedback Loop All Schools Should Have, with Indra Sofian, Cofounder at Sora SchoolsOur guest today is Indra Sofian, the cofounder fo Sora School, an online project-based-learning high school.In this episode, we catch up after our first chat 2 years ago. Then the school was just starting, now there is an innovative yet mature high school operating entirely online. It is the first digital-native high school I have studied closely, so I wanted to dig into their entire operating system. We discussed how they motive learners, how they structure their academic standards, how stud...2021-06-2136 minWhat Students WantWhat Students WantS2E7. How To Keep Standards Way Up Because Students Deserve ItOur guest today is Cam Stottler. He is the Executive Director of North Lakes Academy Charter School, a K-12 tuition free school located in Forest Lake, MN.The school has been in operation for over 20 years, implementing an educational program that is challenging, developmentally appropriate, and catering to the needs and passions of their students. Given the small class sizes, each student receives personalized attention from teachers and the school feels like a big family.In this episode, we...2021-06-0131 minWhat Students WantWhat Students WantS2E6. 420 Learning Guides Coach Learners Towards Mastery, with Kelly Smith, CEO Prenda SchoolsIn this episode, we catch up on the last 2 years since our first podcast interview in August 2019. We talk about how Prenda uses a unique learning model with a mix of blended learning, PBL and inquiry-based learning to increase confidence and curiosity. We see how they enhance grit and perseverance, helping learners to stick with their problems longer, as Albert Einstein would say.Some interesting highlights from our discussion:The focus is on helping the child choose to be a learner. Nurturi...2021-05-0542 minWhat Students WantWhat Students WantS2E5. The Tutoring Rocketship Investing €70M in Quality, Affordability & ConvenienceOur guest today is Felix Ohswald. He is the CEO of GoStudent, an online tutoring company that just raised 70 million euros and is growing like a rocketship in Europe. In this episode, we talk about the origin story of GoStudent, Felix's views on what makes a learning experience successful, his tips on operating a growing educational institutions, and his regional and global plans to consolidate the fragmented tutoring market.05:24 - Felix and his team made a hard turn from a model that was ve...2021-04-2354 minWhat Students WantWhat Students WantS2E4. Full-stack, deep learning that feels like an emoji shower 🎉🎉SummaryOur guest today is Victoria Ransom, the CEO at Prisma. Victoria is a serial entrepreneur from New Zealand, having sold her last company to Google and is currently living in the U S with her partner and co-founder Alain Chuard. We are going to talk about their newest venture Prisma, a full-time virtual program (with a physical component) for middle school learners. Prisma is a full-stack connected learning network that is rethinking school from first principles.Listen and take note of w...2021-04-1459 minWhat Students WantWhat Students WantS2E3. Learning Re-Imagined For The Web, with Ryan Delk CEO at PrimerSummaryOur guest today is Ryan Delk, the co-founder and CEO at Primer. Ryan spent the last decade building tech companies at Square, Gumroad and Omni. He has now co-founded Primer to free the next generation of kids to be more ambitious, more creative, and to think for themselves, starting with homeschool.In this episode, we discuss Ryan's ambitious plans for the future of Primer, how parents are equally important to kids in the learning equation, why observing the "user-experience" is so imp...2021-03-2625 minWhat Students WantWhat Students WantS2E2. A Human-centered operating system, with Kelly DavisOur guest today is Kelly from Galileo XP. Kelly and her co-founder Vlad redesigned school from scratch. Galileo a global online school soon to have access to physical spaces as well. Listen and take note of how Kelly and the Galileo team transitions students into self-directed learning, inject learning experiences with passion and provide a 10-star experience for everyone that joins.Quotes:9:35 - We have students as young as eight and even some seven year olds that are actually facilitat...2021-03-0434 minWhat Students WantWhat Students WantS2E1. Product-Teacher-Family Fit with Brian Tobal, CEO of SchoolHouseSummary:Our guest today is Brian Tobal. Brian used to be a teacher at the Harlem Children's Zone, then worked as a researcher, and then he spent the last few years building lots of educational software, and curriculum for schools, universities and businesses. Now, Brian has started SchoolHouse with his co-founder, to have parents get together and create microschools or learning pods in their own homes or in flexible spaces.In this episode, Brian and I discuss what it takes for an educational ...2021-02-2434 minWhat Students WantWhat Students Want56. Thrive Book Review: Promise and DeliverIt has become popular to sneer at our education system’s factory model. We call for the death of schools in favor of Airbnb-like learning communities. Our SAT/ACT testing culture, our boring direct-instruction content-dumping, our mental health issues - these are easy targets.But schools can thrive, and many are doing so. Only the job of the school, and the teacher, needs to change.To accompany our recent interview, I wanted to write a short book review of Thrive: How Schools Will Win th...2020-02-2045 minWhat Students WantWhat Students Want55. Making Education Free for Students, with Trevor McKendrickOur guest today is Trevor McKendrick, Chief of Staff at Lambda School, where students graduate and get the job because they got the skills - and it’s free until they get a job paying over $50K. In this podcast, Trevor goes to the heart of “the customer experience” and details how everything they do is framed in light of reducing the risk and elevating the satisfaction of the customer - their students.Education is transforming, whether we are ready or not. With a steady eye on mastery-based pr...2020-01-2332 minWhat Students WantWhat Students Want54. Out of the Textbook and Into the Flow, with Joel RoseIn education, the obvious place to cut your teeth is as a teacher. Joel Rose knows the classroom well. He began as a 5th-grade teacher in Houston before moving into a variety of leadership roles in education. Joel is a respected commentator on education through his published articles and as a speaker at conferences. He is currently spearheading the nonprofit “New Classrooms,” which reimagines classrooms through the creation of new and different learning models. In our interview, Joel Ros...2020-01-1633 minWhat Students WantWhat Students Want53. The Real Way Technology Will Impact Our Classrooms, with Matt GreenfieldFrom where do contemporary, resilient changes begin - from a top-down mandate, or from a bottom-up, tech-driven evolution? Today’s guest, Matt Greenfield, is an investor in entrepreneurial companies that drive transformative social outcomes through the power of using technology in education. He sifts through fascinating trends and prophetic scenarios as we discuss everything from the Common Core to cloud-based platforms, bullying to virtual reality, and pedagogy to washing machines. If y...2020-01-0930 minWhat Students WantWhat Students Want52. How to Join the Education Revolution, with Clark AldrichIf you had to pick your moniker, being called a 'guru' by Fortune Magazine and a 'maverick' by CNN would not be a bad place to start. Our guest today, Clark Aldrich, is on the frontline of the learning revolution. He is the author of five books and is known for award-winning projects building custom “Short Sims” using a methodology he has pioneered. Clark’s work pedigree uniquely positions him to take on the role of education technology thought leader, and it is from this position that he joi...2019-12-1248 minWhat Students WantWhat Students Want51. How to Access the “Three Buckets of Money,” with Michele TimmonsSummary:Having connected her clients to over $200 million in grants through the work done by her company - EnvisionEdPlus, Michele Timmons is the right person to go to for an in-depth look at the funding panorama. She is passionate about helping schools support young people to thrive in school and beyond. Today, she walks us through the “Three Buckets of Money” available, the trends in funding, how to think strategically about approaching funders, how to build partnerships in the communi...2019-12-0544 minWhat Students WantWhat Students Want50. Four Steps to Sustainably Engage Foundations, with Yossi PragerAVI CHAI has invested over $300 million to benefit Jewish education through a wide variety of programs. As Executive Director of the North Ameria branch of AVI CHAI, Yossi Prager brings to the table a wealth of insight into philanthropy and wide-ranging experience with education. A graduate of Yeshiva College and Yale Law School, Yossi serves on the boards of communal and public policy organizations. He is a noted speaker, writer, and editor.Sharing with us how foundations view their role in ...2019-11-2132 minWhat Students WantWhat Students Want49. How a Twelve-Year-Old Student Won a $180K Grant, with Sohne Van Selus“All of that student-directed theory is great, but how does it play out in real life?” you might ask. What if we told you that a 12-year-old boy decided that his school needed a playground upgrade, polled the students and the community to determine needs, gathered support for his project, wrote a grant proposal, and scored a $180K grant from Great Outdoors Colorado? This is the story that Sohne Van Selus, principal at North Arvada Middle School, shares with us as we explore the reality o...2019-11-1427 minWhat Students WantWhat Students Want48. How to Get Your Whole Community to Resonate with Your School, with Jethro JonesDid you ever sit at your desk, engaged in a daytime fantasy in which all of the stakeholders in your school were cheering you on, passing along their positive experience to others, and looking for ways to more deeply engage with the education community centered around your school? It doesn’t have to be a dream…Jethro Jones, a school principal for nine years, and host of the Transformative Principal Podcasts intends to impact 100 million kids by 2027 by improving their educational experiences....2019-11-0733 minWhat Students WantWhat Students Want47. Plug a Fun Online Learning Platform into Your School's Offering, with Amir NathooOutschool is a community marketplace of live online classes for K-12. Today, we have the great pleasure of hearing from Amir Nathoo - one of the founding partners of Outschool. As an innovative learning platform that is social, interactive, and online, Outschool is uniquely positioned to meet the exploding need for learner-directed education. In fact, Outschool has currently reached nearly 40,000 families and 57,000 learners with 10,000 classes.The endless possibilities for new partnerships i...2019-10-3143 minWhat Students WantWhat Students Want46. Accelerating Innovation, with Sujata Bhatt and Anirban BhattacharyyaChange is daunting. Change to entrenched systems and institutions can feel impossible. Even thinking about where to begin can be exhausting. For schools that are interested in remaining healthy and relevant in the 21st-century, Transcend brings resources, experience, energy, optimism, and support to the design process. We are joined today by Sujata Bhatt and Anirban Bhattacharyya from Transcend - a national nonprofit dedicated to accelerating innovation in the core design of “school.” They ha...2019-10-2430 minWhat Students WantWhat Students Want45. The Charter School Movement Looks Ahead, with Nina ReesNina Rees is the president and chief executive officer of the National Alliance for Public Charter Schools. After working for more than 20 years in Washington, D.C., including at Knowledge Universe, the U.S. Department of Education, and working as a deputy assistant for domestic policy to Vice President Dick Cheney, she needs no introduction in the education sector. She is passionate about the ultimate goal of charter schools to provide options for families who want an innovative public schoo...2019-10-1727 minWhat Students WantWhat Students Want44. School AND… Learning Outside of School, with Amy AndersonAfter a few years of incubating the idea inside the Denver-based Donnell-Kay Foundation, ReSchool launched as a non-profit in 2018. Their goal is to create an entirely new state public education system in Colorado. Working directly with parents and learners, they try to help families create learning experiences inside and outside of school. Amy Anderson is the Director of ReSchool Colorado. Today, she talks with us about the innovative ideas happening at ReSchool. You will enjoy hearing about...2019-10-1027 minWhat Students WantWhat Students Want43. Trial and Error is Your Friend - Not Your Enemy, with Tony WagnerWe typically highlight a few of the most interesting quotes from the podcast - by which we seek to tempt you to listen. Tony Wagner is the kind of guest who makes us want to dangle the entire transcript in front of our audience. Everything he says deserves to be a featured quote. As one of the most cutting edge thinkers in innovation and leadership, and a globally recognized voice in education, Tony Wagner is a Senior Research Fellow at the Learning Policy Institute. He comes to us after...2019-10-0332 minWhat Students WantWhat Students Want42. Education Through a Serendipity Vehicle, with David PerellDavid Perell is a bright, curious mind, dancing around important concepts with a global tribe. We hope that a lot of our 21st-century students will turn out just like him. His weekly podcast offers interviews with some of the most interesting people in the world. His blog is the voice of our society’s pioneers, laboring to come to terms with the impact of technology on our ideas. And his writing course - Write of Passage, shows us a new way to share our thoughts. Teachers and students fuse in...2019-09-2657 minWhat Students WantWhat Students Want41. Positioning an Internship as an Actual Job Changes the Game, with Conor HeatonConor Heaton guides expansion strategy for the Cristo Rey Network as their Director of School Growth. A former trial attorney in Chicago, Conor is an expert on the legal side of feasibility studies and what it takes to launch a school. It is his passion for helping young people, however, that speaks most clearly when he shares his experiences with us.The Cristo Rey concept is based on a work/study program for high school students; they attend classes four days per week and work in a local bus...2019-09-1930 minWhat Students WantWhat Students Want40. Find a School Design and Replicate It, with Ted FujimotoIn this episode, Ted Fujimoto, President of Landmark Consulting Group, entrepreneur, and expert in leadership development and organizational redesign, leads us to understand how to scale a school design with “fidelity.” The goal is always to achieve world-class performance. He explains the ways that system replication is not the same thing as “cloning.”Everything Ted does is built on the pillars of trust, respect, and responsibility, and whether you are launching a school, or redesigning an o...2019-09-121h 00What Students WantWhat Students Want39. How We Explain it Really Matters, with Liz WillenWhen you want the box seat view of what’s happening across-the-board in American education, you ask Liz Willen, Editor-in-chief at the Hechinger Report. She takes the gloves off for our Enrollhand interview and punches education “jargon” in the jaw, throws a strong right hook at funding cuts in the arts, and gives a head-butt to “innovative” rollouts that fail to garner support or create optimism.Join us as we listen to Hechinger's Liz Willen for a bare-knuckled round of educational enlighten...2019-09-0530 minWhat Students WantWhat Students Want38. Launching 80 Schools in 8 Months, with Kelly SmithWhat do you get when an MIT physics graduate volunteers at the public library computer lab to tinker with a few kids building cool games, websites, and apps? He suddenly decides - with no background in education - to start a school, and a neighborhood micro-school called “Prenda School” is born. Eight months later, Prenda Schools are spreading like wildfire across the US - with 80 launched so far. Join us to learn about the explosion of an education vision based on the outrageous idea th...2019-08-2943 minWhat Students WantWhat Students Want37. The Wild, Wild West of School Marketing, with Caylee MiglioriniHas the wild, wild west ever really been tamed? We consider this and other burning questions like: Is A/B Testing actually misleading? with our guest - Caylee Migliorini. Caylee has a rich career history in the education management industry. She joins us today to share her experience and expertise in marketing for school enrollment. She is currently the Senior Managing Director of Creative Services and Student Acquisition at BASIS.ed. Caylee offers valuable insights as we think about school m...2019-08-2235 minWhat Students WantWhat Students Want36. Creating a Culture of Innovation, with Keara MascarenazKeara Mascarenaz joined us for an explosive jaunt through innovation in education. We visited destinations such as: personalized paths for students, differentiated teaching, strong relationships vs. screen time, student ownership and choice, self-management, competency-based education, collaboration, social-emotional learning, building trust, inclusion and the value of diverse voices, making clear decisions, the right “size” of change to target, and operating systems for schools. Yes - all of...2019-08-1530 minWhat Students WantWhat Students Want35. Beyond the Warm, Fuzzy Feeling of Philanthropy, with Mandy PearceOur guest today is Many Pearce. She brings over two decades of fundraising experience to the conversation and generously shares her knowledge of the funding landscape. Mandy knows how to simplify a complex topic, and offers a long-range view of the changes happening in the grant writing world. In this episode, her dynamic teaching style brings so much infectious enthusiasm to the discussion that every listener will feel empowered to go out and find a grant for their program - even if the...2019-08-0828 minWhat Students WantWhat Students Want34. Have You Heard of Sora Schools?, with Indra SofianIndra Sofian offered us an inside look at the founding and launch of a progressive, student-directed high school known as Sora Schools. He walked us through the launch process from inspiration through formulation and iteration and ended with a glance towards his dreams for the future.As a co-founder at Elevate Media, an Atlanta-based content-driven digital agency that provides marketing strategy, consulting, and content production services for businesses, Indra might seem to be an unlikely ca...2019-08-0140 minWhat Students WantWhat Students Want33. The Good, The Bad, and The Ugly of Funding Charter Schools, with Terry RyanTerry Ryan knows education from every angle. He is the CEO of BLUUM - a non-profit organization working to develop leaders and support innovative schools in Idaho. Terry has a lot to say about charter schools, philanthropic funding, how to create a community of practice, and the ways that charters and districts might put aside their differences and capitalize on the strengths of each arm of education.He talks fast, but we wish we could hear even more of the wisdom that Terry has accumulated i...2019-07-2548 minWhat Students WantWhat Students Want32. Catching the Wave of Education’s Future, with Catherine FraiseCatherine Fraise is passionate about creating educational spaces and environments within which children can innovatively realize their potential. She has a vision for changing education and is making it happen at her 32,000 square foot facility in Connecticut. As the Founder and Executive Director at Workspace, Catherine takes us down an exciting trail of discovery as we learn how families are choosing and creating education in a way that benefits their children. From online classes to M...2019-07-1836 minWhat Students WantWhat Students Want31. Connecting 1 Million Students by Next Year, with Erick RoaSocial-emotional learning is a hot topic. Today, Erick Roa shares with us about his contribution at Empatico and The Kind Foundation. Erick serves as Head of Partnerships at Empatico. He takes us through the grant application and award process as he has experienced it, and gives advice for schools that might be interested in the grant process. Erick shares with us about how students can develop social-emotional skills through the free Empatico software platform. Listen and take note of h...2019-07-1133 minWhat Students WantWhat Students Want30. Authentic School Brands, with John LaPerchJohn LaPerch is a funny guy with an in-depth knowledge of marketing. He is Director of Online Marketing & Social Media Content Creator. We didn’t have a set agenda for our conversation about school growth and marketing, but our casual discussion ended up covering everything from digital word-of-mouth to how schools should embrace authenticity. John takes us through the process of how he moves schools from a communication model to a marketing model, and from glossy, print magazines to emai...2019-07-0430 minWhat Students WantWhat Students Want29. Maker-Centered Learning Grows Your School, with Jim TiffinOur guest today is Jim Tiffin. He infuses excitement into everything he does, and his enthusiasm will infect you in this podcast. Jim is the Director of Media/Maker Programs for Mount Vernon Presbyterian School in Atlanta, Georgia. He knows how to make learning personal and authentic, how to engage teachers in the process, and how to connect parents and kids with “possibility thinking.”In this episode, Jim shares about Media/Maker Programs - what they are, how they reposition learning in scho...2019-06-2734 minWhat Students WantWhat Students Want28. K12 Foundation Officers as Connectors with Jackie ColemanIn this episode, we dive deeper into the exploration of how school funding works. This is important for anyone looking to grow their school, but also matters if you are simply interested in the future of education, wonder how education will evolve, or would like to know how the funders are thinking. Our guest today is Jackie Coleman. She is Senior Education Investments Officer at Hartford Foundation for Public Giving. We talk about the different types of foundations, how to approach foun...2019-06-2035 minWhat Students WantWhat Students Want27. Patterns That Emerge After 1K School Visits, with Anthony KimOur guest today is Anthony Kim, Founder and CEO of Education Elements. Anthony built virtual schools before anyone had heard of such a thing. He has worked with over 1000 schools and school districts on projects ranging from the adoption of personalized learning to project management and leadership capacity. Anthony works with a focus on seeking to achieve better student outcomes, higher student engagement, and increased teacher satisfaction. He is the co-author of The New School Rules,...2019-06-1337 minWhat Students WantWhat Students Want#AskEnrollhand - “Is texting a good method for connecting with prospective parents?”In this episode we answer a question by Marisa from Tipton, IN: “Is texting a good method for connecting with prospective parents?”Where to learn more about Enrollhand:Website: www.enrollhand.comOur webinar: https://webinar-replay.enrollhand.comOur free Facebook group: https://www.facebook.com/groups/schoolgrowth/2019-06-1104 minWhat Students WantWhat Students Want26. Design Thinking: Creating the Future, with Joe ErpeldingOur guest today is Joe Erpelding. Joe is the Principal at Design39 Campus where he has used his previous experience - he was the Principal and Vice Principal at the Unified San Diego School District - as well as his vision to transform the school into an active community of learners.In this episode, Joe offers insight on how you could change the culture in your school to improve your growth. Moreover, Joe and Andreas discuss the different ways to navigate through the fear of change that may o...2019-06-0631 minWhat Students WantWhat Students Want25. How Cordell Carter Raised $3M in Philanthropic FundingOur guest today is Cordell Carter. We had a fascinating conversation about the funding landscape for K12 education. Cordell is an entrepreneurial leader, nationally recognized for cross-sector successes in philanthropy, education, and technology. He is currently leading the Aspen Institute Socrates Program, a global education forum for emerging leaders. He has previously held leadership roles with the Bill and Melinda Gates Foundation, Business Roundtable, National Alliance for Public Charter...2019-05-3033 minWhat Students WantWhat Students Want24. Change Your DNA to Grow Your School, with Patrick BassetOur guest today is Patrick Bassett. You may know him as longtime NAIS President, or even as the founder of Heads Up Educational Consulting. You may have come across his thoughtful tweets about the future of education. What is sure is that Pat has a deep, strategic understanding and a strong point of view on the evolving nature of schools. In this episode, Andreas and Patrick discuss a wide range of topics, from hiring millennials to change your school’s DNA, to how to trigger disruptive ...2019-05-2351 minWhat Students WantWhat Students Want#AskEnrollhand - “How often do we need to redesign our school website?”In this episode we answer a question by Keenan from Potomac, MD: “How often do we need to redesign our school website?”Where to learn more about Enrollhand:Website: www.enrollhand.comOur webinar: https://webinar-replay.enrollhand.comOur free Facebook group: https://www.facebook.com/groups/schoolgrowth/2019-05-2105 minWhat Students WantWhat Students Want23. Technology in Education: A Balancing Act, with Michael SoskilOur guest today is Michael Soskil. He is a teacher, an author, an international keynote speaker an education consultant and an inspirational leader. Michael is the 2017-2018 Pennsylvania Teacher of the Year, a recipient of the 2012 Presidential Award for Excellence in Math and Science Teaching, and was honored as one of the top ten teachers in the world by the Global Teacher Prize in 2016.In this episode, Al and Michael discuss the use of technology in the classroom. They point out how ...2019-05-1638 minWhat Students WantWhat Students Want#AskEnrollhand - “What else can we use to measure our website traffic apart from Google Analytics?”In this episode we answer a question by Britney from Stansbury Park, UT: “What else can we use to measure our website traffic apart from Google Analytics?”Where to learn more about Enrollhand:Website: www.enrollhand.comOur webinar: https://webinar-replay.enrollhand.comOur free Facebook group: https://www.facebook.com/groups/schoolgrowth/2019-05-1403 minWhat Students WantWhat Students Want#AskEnrollhand - “Should we run ads on Facebook if we have negative reviews there?”In this episode we answer a question by Janah from Charlotte: “Should we run ads on Facebook if we have negative reviews there?”Where to learn more about Enrollhand:Website: www.enrollhand.comOur webinar: https://webinar-replay.enrollhand.comOur free Facebook group: https://www.facebook.com/groups/schoolgrowth/2019-05-1404 minWhat Students WantWhat Students Want#AskEnrollhand - “When should we use a landing page instead of our website, for our campaigns?”In this episode we answer a question by Tracy from Portland, OR: “When should we use a landing page instead of our website, for our campaigns?”Where to learn more about Enrollhand:Website: www.enrollhand.comOur webinar: https://webinar-replay.enrollhand.comOur free Facebook group: https://www.facebook.com/groups/schoolgrowth/2019-05-1007 minWhat Students WantWhat Students Want22. Strategic Insights, with John McLaughlinOur guest today is John McLaughlin. He has an M.Ed in Psychological Studies, a BA in English, and is a PhD candidate in Philosophy. John began his journey in publications, but he has spent the better part of his career working in admissions and recruitment, taking on different roles in the field: Admissions Counselor, Associate Director of Admissions, Director of Admissions, and most recently, Dean of Enrollment at Bristol Community College.In this episode, John describes the different aspect...2019-05-0937 minWhat Students WantWhat Students Want21. Change Happens Slowly, Right Up Until It Happens Quickly, with Ted DintersmithIn this episode, I am joined by Ted Dintersmith, one of America’s leading advocates for innovative education policies. He is the executive producer of the 'Most Likely To Succeed' documentary, watched by millions and screened at 1000 community events, and the author of an inspiring book, What School Could Be, that takes us through his journey to over 200 schools in all 50 states. We talk about Ted’s innovation playlist, his scalable, permission-based, trust-based strategy for taking small ste...2019-05-0935 minWhat Students WantWhat Students Want20. Admissions and Marketing: A Successful Marriage, with Stephen OstendorffOur guest today is Stephen Ostendorff. He is the Director of Graduate Admissions at Bank Street College of Education in New York City. He has been working in higher education for the better part of two decades, holding positions in admissions, student affairs, and marketing, and previously served as the Director of Admissions and Marketing at Metropolitan College of New York, Director of Campus Life and Residence Life at Molloy College. Moreover, he worked for two different marketing agencies...2019-05-0237 minWhat Students WantWhat Students Want19. Revealing Stealth Applicants through Inquiry Magnets, with Brendan SchneiderOur guest today is Brendan Schneider. He is the Director of Advancement at Sewickley Academy. Brendan specializes in independent school admission with a strong focus on inbound marketing, social media, and lead nurturing for schools. He is a guest lecturer on marketing at Columbia University. In this episode, Brendan shares how using an inquiry or lead magnet can help to build trusting relationships with prospective parents so that they become direct contacts for the school rather ...2019-04-2541 minWhat Students WantWhat Students Want#AskEnrollhand - “Does marketing work for schools in an area where population is decreasing?”In this episode we answer a question by Tim from Hanover, PA: “Does marketing work for schools in an area where population is decreasing?”Where to learn more about Enrollhand:Website: www.enrollhand.comOur webinar: https://webinar-replay.enrollhand.comOur free Facebook group: https://www.facebook.com/groups/schoolgrowth/2019-04-2306 minWhat Students WantWhat Students Want18. Injecting Technology Into Your Value Proposition, with Justin MedvedOur guest today is Justin Medved. He is the Director of Learning, Innovation, and Technology at The York School - a K to 12th-grade independent day school in Toronto, Canada. Justin leads the way in professional development for faculty to ensure that technology is integrated into the classroom, and 21st-century pedagogy is developed to enhance learning. The York School was the first school in Canada to implement a 1-1 laptop program, and thereby positioned itself as a tech innovator early in ...2019-04-1836 minWhat Students WantWhat Students Want#AskEnrollhand Episode - “Can a school do marketing successfully with stock photos?”In this episode we answer a question by Cindy from San Pedro, CA: “Can a school do marketing successfully with stock photos?”Where to learn more about Enrollhand:Website: www.enrollhand.comOur webinar: https://webinar-replay.enrollhand.comOur free Facebook group: https://www.facebook.com/groups/schoolgrowth/2019-04-1605 minWhat Students WantWhat Students Want17. Pushing schools to the end of the creative cliff, with Miles LathamOur guest today is Miles Latham. He is Managing Partner at Affixxius Films - an in-house bespoke commercial film company with an innovative and unique approach to providing breathtaking videos for public and private sector companies and organizations. In particular, the videos that Affixxius Films has produced for schools put a finger on the distinctive story that sets that school apart in the marketplace. In the research phase of their process, Affixxius is known for provoking schools to pus...2019-04-1152 minWhat Students WantWhat Students Want#AskEnrollhand Episode - “I moved the school to a larger location, how do I get the word out now that I have relocated?”In this episode we answer a question by Tara from Baltimore: “I moved the school to a larger location, how do I get the word out now that I have relocated?”Where to learn more about Enrollhand:Website: www.enrollhand.comOur webinar: https://webinar-replay.enrollhand.comOur free Facebook group: https://www.facebook.com/groups/schoolgrowth/2019-04-0904 minWhat Students WantWhat Students Want16. All About Admissions, with Angelo LambroschinoOur guest today is Angelo Lambroschino. He is the Senior Admissions Officer at Caldwell University. Angelo has a strong focus on building student diversity, retention of current students, and student engagement. He works actively to keep the university promotion efforts fresh, honest, and relevant for prospective students. In this episode, Angelo walks us through “Everything Admissions” - from persuasion to platforms, from data to division of responsibilities, and from time to tuition. He sha...2019-04-0439 minWhat Students WantWhat Students Want15. Moving From Courses to Networks, with Tom Vander ArkOur guest today is Tom Vander Ark, an education advocate, and adviser for better learning. He is the author of “Getting Smart: How Personal Digital Learning is Changing the World”, “Better Together”, “Smart Parents” and “Smart Cities”. Tom is the Founder and Executive Editor of “Getting Smart” - a learning design firm helping education and learning-focused organizations increase their impact with strategy, design, growth, publication, and learner experience services. Tom has written more than...2019-03-2832 minWhat Students WantWhat Students Want#AskEnrollhand - “How do we overcome the perception that the area is bad?”In this episode we answer a question by Doris from Austin, TX: “How do we overcome the perception that the area is bad?” Where to learn more about Enrollhand:Website: www.enrollhand.comOur webinar: https://webinar-replay.enrollhand.comOur free Facebook group: https://www.facebook.com/groups/schoolgrowth/2019-03-2605 minWhat Students WantWhat Students Want14. Improving Parent Engagement Using the Dual Capacity Framework, with Tim MainsOur guest today is Tim Mains. He is the Superintendent at Pine Bush Central School District in Middletown, New York. Tim is an experienced educator who has worked in various capacities from teacher to principal in K-12 urban, suburban, and rural school districts. He has a strong commitment to improving educational outcomes by engaging families as partners with the school.In this episode, Tim shares the “Dual Capacity Framework” and explains how viewing parents as partners can change the entir...2019-03-2140 minWhat Students WantWhat Students Want13. Every school should become a media school, with Don WettrickOur guest today is Don Wettrick. He is the Innovation Coordinator for Noblesville High School, the founder and President of The STARTedUP Foundation, and the author of "Pure Genius: Building a Culture of Innovation and Taking 20% Time to the Next Level." The STARTedUP Foundation empowers student entrepreneurs and innovators with collaborative, immersive experiences, accelerator programs, and seed funding for students under 20 years old. As a public speaker, Don specializes in educationa...2019-03-1431 minWhat Students WantWhat Students Want12. Game-like Learning To Grow Your School with Ryan SchaafOur guest today is Ryan Schaaf, instructional designer, professor in the Johns Hopkins University School of Education, and author of 5 books. Ryan thinks and writes about using digital tools and game-like learning experience in the classroom to engage today's learners in new ways. His new book explores learning in the age of disruption. How is this related to school growth you might ask? Well, listen and you will find out. Watch out for when a young student in the future runs a digital projec...2019-03-0731 minWhat Students WantWhat Students Want11. The 6 Steps to Branding Your School, with Jennie WintonOur guest today is Jennie Winton. She is the co-founder of Mission Minded - a branding firm established in 2002 to work exclusively with nonprofit organizations. Mission Minded helps nonprofit organizations to discover the “big, bold idea” that distinguishes them from everything else that is out there, in order to attract more people to their work. Jennie shares her branding and marketing expertise in lectures and with clients throughout the nation. Today in our podcast, Jennie turns her...2019-02-2840 minWhat Students WantWhat Students Want10. Musings After Visiting 20 Schools in the Great State of TexasIn this episode, Andrew shares a delightful summary of the recent road trip across Texas, where he and Alexis visited 20 schools in Houston, San Antonio, Dallas, and Austin to get a closer look at what schools are doing “on the ground.” He provides a richly detailed analysis of the trends they observed in the marketplace and connects them directly to marketing for school growth. Andrew offers specific strategies that schools are using to enrich their value proposition in an increasingly compe...2019-02-2132 minWhat Students WantWhat Students Want9. We get hired as Marketing Directors for an imaginary school with Scott AllenbyOur guest today is Scott Allenby. He is the Director of Communications and Strategic Initiatives at Proctor Academy. Scott is passionate about developing and implementing strategies to help build the school because he cares deeply about the community that his work serves. He launched an inbound marketing initiative that boosted applications to Proctor Academy by more than 40% during the first year. Scott helped to lead a web redesign and strategic planning process for admissions, communicatio...2019-02-1446 minWhat Students WantWhat Students Want8. A Unique Instructional Method is the Best Marketing, with Shelli Kurth.SummaryOur guest today is Shelli Kurth. She is the School Director at Thrive Public Schools in San Diego, California - award-winning K-12 charter schools. Thrive Schools are reimagining education with a hands-on, project-based curriculum bound together by an emphasis on social-emotional learning. And it’s working! In this episode, Shelli shares the path of Thrive from vision to inception, and now onward to successful school expansion. She gives strategies for honoring the voice of every ...2019-02-0739 minWhat Students WantWhat Students Want7. Walking Through the Parents' Journey with Chantelle ZakariasenOur guest today is Chantelle Zakariasen. She is a conversion copywriter who specializes in using quizzes to gather information from prospects. In this episode, Chanti walks us through the buyer’s journey and explains how a school can go deeper than just telling prospects about the advantageous features of the school. She explains that people are overwhelmed with the “noise” of information they get in a day. Effective school marketing must find a way to identify and target the emotional n...2019-01-3143 minWhat Students WantWhat Students Want6. Merging Data with Word-of-Mouth Marketing, with Bill DiskinOur guest today is Bill Diskin. He is Director of Admission and Financial Aid at Cannon School. Bill specializes in serving students through helping independent schools with enrollment management, admissions, and financial aid for families. In this episode, Bill shares the path of increasing enrollment through defining the school’s mission, refining their focus, and how they put relationships and trust ahead of statistical considerations, but they also use data to target their search for...2019-01-2448 minWhat Students WantWhat Students Want5. Design Fundamentals for Schools, with Laura ElizabethOur guest today is Laura Elizabeth. She is the creator of designacademy.io - which helps developers conquer their fear of design through a practical, hands-on, step-by-step process. Laura also developed client-portal.io - a WordPress plugin for organizing projects. In this episode, Laura takes the listener through very specific ways to approach website design. Whether starting from a blank page or considering how to improve a website, Laura explores the basics of producing an attractive ...2019-01-1754 minWhat Students WantWhat Students Want4. Serendipity and Diversity in Marketing, with Joshua WittmanOur guest today is Joshua Wittman. He is the Director of Ninos del Sol - an Eco-School in Costa Rica.In this episode, Joshua talks about the roles of serendipity and diversity in his position as a teacher, an administrator, and a founder of the school. He relates the story of how he came to focus on bringing the classroom outside into nature in order to teach sustainability and ecology in a natural environment. Joshua has a strong marketing mindset and shares his ideas on growing the school t...2019-01-101h 05What Students WantWhat Students Want3. What 800 enrollments per year will teach youOur guest today is Steve Dekany. He is an education marketing expert for close to 15 years, both as a 7-12th-grade administrator and primarily the Chief Marketing Officer for one of the largest site-based charter school operations in California. He is in charge with enrolling over 800 new students each year. Also, his skills represent close to 30 years in marketing execution for international and domestic companies--from school boards to parents. Steve has a unique 360 degree tactical perspec...2018-12-1034 minWhat Students WantWhat Students Want2. Selling The Invisible in school marketingMy guest today is David Garden. He is an expert service marketer with 20+ years’ experience. David has an MBA in Marketing with interest in strategy, service design, and conversion rate optimization. Currently, he serves as Group Marketing Manager for Australian Christian College, a group of nine schools located in five states around Australia. We talk about the difference between the corporate world and the school marketing world. He also shares great tips that you need to know as a sch...2018-12-0341 minWhat Students WantWhat Students Want1. Why schools need a value proposition, with Grant LichtmanIn this interview, we are joined by Grant Lichtman, an internationally recognized thought leader in the drive to transform K-12 education. In our discussion, we cover:How market forces are shaping the K-12 school landscape. Why schools now need a value proposition.How schools can find more time to differentiate and innovate?Examples of how a school can grow by crafting engaging learning experiences.What is a school operating system.Practical ways to make your school more attractive: an a...2018-11-2238 min