Shows
Behind the TabTurning Taprooms Into Destinations with Andrew CoplonIn this episode, Patricia sits down with Andrew Coplon, founder of Secret Hopper and Craft Beer Professionals, for a deep dive into the habits, data, and guest-experience strategies that separate good taprooms from great ones.Andrew shares how a “crazy idea” in 2017—launching a mystery-shopping service for breweries—sparked his journey into the industry and inspired the creation of an 18,000-member community dedicated to brewery education and connection. Together, they explore what today’s guests expect, how the best operators deliver it consistently, and why hospitality—not beer quality—is now the true differentiator.Why small habits d...
2025-12-0435 min
Craft Brewery Financial Training PodcastSecret Hopper Taproom Data That Drives DollarsToday on the podcast Andrew Coplon opens the playbook on Secret Hopper’s 10,000-visit dataset and shows how mystery shopping metrics translate into increased sales for your taproom. We talk through the staff behaviors that lead to high engagement—prompt greetings, informed recommendations, and closing gratitude—and the numbers that follow: bigger tabs, higher tips, and dramatically faster return visits. You’ll hear why a simple flight suggestion makes guests 350% more likely to order one and adds roughly thirteen dollars to the tab, how a to-go prompt can 4x purchases, and why tip percentage...
2025-11-0749 min
Craft Beer ProfessionalsInnovative Ways to Drive Taproom TrafficWe’re all trying to get more guests in our taprooms. This session dives into creative, real-world tactics breweries are using right now to increase foot traffic and build consistent taproom momentum. We’ll look at smart event ideas, unexpected partnerships, local outreach, and simple tools that are often overlooked. It’s all about finding innovative ways to stay visible, relevant, and busy.Panelists: Adrian Pawliszko (Kegshoe/Sippo)Ryan Hetzer (Frothy Beard Brewing Company)Victoria Howell (MoMac Brewing Company/Nansemond Brewing Station)Moderator: Andrew Coplon (Craft Beer Professionals/Secret Hopper...
2025-10-011h 03Craft Beer ProfessionalsNA Beer and THC Beverages in the TaproomThe modern guest expects more than just beer. In this panel hosted by Go Brewing, we’ll explore the growing demand for non-alcoholic beer and THC beverages. Learn how to educate both your team and your customers, understand the latest consumption trends, and discover how these products help create a more inclusive and welcoming taproom. Whether you're already offering them or just getting started, this conversation will help you stay ahead and serve more of your community.Panelists: Leigh Gall (Cannabis Beverage Certification)Matt Steinke (Go Brewing)Meagen Coester (Go Brewng)Katie McNulty (Re...
2025-09-241h 05Craft Beer ProfessionalsUsing Your Taproom as a Profit CenterAs a brewery owner or manager, your taproom is your greatest opportunity to drive profits and build relationships. This leadership-focused session will provide you with the financial insights, actionable strategies, and data-driven tactics you need to turn your taproom into a thriving profit center. Learn how to maximize sales, manage your finances effectively, and enhance the guest experience while empowering your team to deliver results. Walk away with the tools to guide your taproom toward increased profits and keep things thriving in a constantly changing industry.Andrew Coplon is the Founder of Secret Hopper...
2025-05-271h 04Craft Brewery Financial Training PodcastHow to Drive Taproom ProfitsToday on the podcast you'll hear the audio version of our brewery financial round table meeting. Our financial round table is a place to ask questions, get answers, share ideas and best practices.In this episode, we explore tactics, tips and strategies to increase customer traffic, grow average check size, and encourage repeat visitors.Key Points5 specific action steps taproom staff can take to increase profits (with special Guest Star Andrew Coplon from Secret Hopper)5 things you could be doing to grow the bottom line (but p...
2025-05-0557 min
Full Disclosure with Roben FarzadBackwashIt's "innovate or die" in craft beer -- the recently booming industry that survived the pandemic only to face lagging sales, drinkers' shifting preferences (seltzer everywhere) and even tariffs on the horizon. Andrew Coplon of Craft Beer Professionals and a pair of brewers talk to guest host Ian Stewart.
2025-02-0955 min
What The Funk?Zac Coplon from 4cast on What the Funk?From Twitter hot takes to tech innovation, Zac Coplon’s journey to co-founding 4cast is a masterclass in resilience, adaptability, and good timing. With roots in Oklahoma and a background as a mineral buyer, Zac saw an opportunity to shake up the oil and gas industry with a fresh, user-friendly approach to forecasting. Along the way, he’s balanced building a brand on social media with navigating the personal and professional curveballs of starting a business during COVID—and doing it all while moving his family across the country. In this episode, Zac gets real about the challenges of entrep...
2025-01-1647 minCraft Beer ProfessionalsThe Value of Local Guilds (Part 2)PART 2
Beer is local. In our quest for success, the most impactful efforts often start in your brewery’s own backyard. As our industry evolves, there is immense value in having a local guild to advocate for, support, and provide resources to your area’s breweries. This session will explore the fundamentals of starting a local guild from the ground up and strategies for actively engaging its members. Our guests—experienced guild leaders—will share how they’ve united their beer communities, discuss effective fundraising efforts, and provide valuable lessons learned. Whether you’re looking to s...
2025-01-0857 minCraft Beer ProfessionalsThe Value of Local GuildsBeer is local. In our quest for success, the most impactful efforts often start in your brewery’s own backyard. As our industry evolves, there is immense value in having a local guild to advocate for, support, and provide resources to your area’s breweries. This session will explore the fundamentals of starting a local guild from the ground up and strategies for actively engaging its members. Our guests—experienced guild leaders—will share how they’ve united their beer communities, discuss effective fundraising efforts, and provide valuable lessons learned.
Whether you’re looking to start a g...
2024-11-271h 08Craft Beer ProfessionalsWhy Breweries Collaborate (Part 2)We recommend listening to Part 1 before diving into this session.
In a competitive market, what drives breweries to collaborate? What benefits do these partnerships bring to the breweries, the craft beer community, and consumers? In this conversation, we'll dive into the motivations behind collaborations. Our panelists will share the strategic reasons they align themselves with other brewers and organizations. From gaining knowledge to increasing market awareness, our guests will reveal how they have utilized collaborations to achieve greater success.
Panelists:
Jessa Butler (Icicle Brewing)
Josh Evans (Afterglow Brewing)
...
2024-09-1858 minCraft Beer ProfessionalsWhy Breweries CollaborateIn a competitive market, what drives breweries to collaborate? What benefits do these partnerships bring to the breweries, the craft beer community, and consumers? In this conversation, we'll dive into the motivations behind collaborations. Our panelists will share the strategic reasons they align themselves with other brewers and organizations. From gaining knowledge to increasing market awareness, our guests will reveal how they have utilized collaborations to achieve greater success.
Panelists:
Jessa Butler (Icicle Brewing)
Josh Evans (Afterglow Brewing)
Julie Rhodes (Not Your Hobby Marketing Solutions)
William Teasley (Khonso Brewing)
...
2024-09-111h 06Craft Beer ProfessionalsThe Meaning Behind the Madness: Understanding the Whys of BrewingDo this, do that. But why? Too often, teams follow instructions without understanding the reasons behind their tasks. Imagine if your head brewer suddenly left—would their assistant know how to create new recipes or troubleshoot unexpected challenges? This session emphasizes the importance of team members not only following standard operating procedures but also comprehending the underlying principles.
Join our panel of experts as they discuss effective strategies for educating, training, and building a knowledgeable team. Whether you’re in brewing, event planning, or any other industry role, you'll gain valuable insights on how to e...
2024-08-241h 03
Access Your Leadership with Hakim LakhdarCommunity, Connection and Leadership in the Craft Beer IndustrySend us a textAndrew Coplon is the Founder of Craft Beer Professionals, a national network dedicated to the growth and betterment of the Craft Beer industry and Founder of Secret Hopper, a mystery shopping and consulting company for craft beer businesses. Andrew joins Access Your Leadership to talk about his journey that’s led him to developing a community of over 17,000 craft beer industry professionals. He shares his take on the current state of the industry, what experiences he’s had and created for his craft beer peers and how leadership plays into any and all care...
2024-07-0853 min
Right Thinking with Steve CoplonApplied Passion, the Key to Success | Episode #381 | Encore Edition #170Right Thinking with Steve Coplon | Guests: Andrew CoplonThis week's show is "Applied Passion, the Key to Success" with guest Andrew Coplon. Tune in and hear Steve and Andrew, a successful young entrepreneur, talk about how combining hard work with your passion will lead you to success. Success is defined by the strength of the community you build around yourself.https://www.talknetworkradio.com/hosts/right-thinking
2024-06-0350 minCraft Beer ProfessionalsTaproom Staff Motivation in a Tip Pool WorldWho's ready to go swimming? Tip pooling is becoming increasingly prevalent in taprooms, and motivating and engaging staff members requires a nuanced approach. In this conversation, we will learn why our panelists chose the tip pool model, the challenges they've faced, and how it has been a "win" for their team. We will explore the strategies they've used to boost staff morale, foster teamwork, and ultimately create more successful taproom experiences for both guests and staff.
Moderator: Andrew Coplon (Craft Beer Professionals/Secret Hopper)
Panelists:
Bobbi Gabler...
2024-06-0156 min
The True Craft PodcastE83: Elevate Your Taproom Experience with Andrew Coplon of CBP and Secret HopperIn this episode of The True Craft Podcast, we welcome Andrew Coplon, Founder of Craft Beer Professionals and Secret Hopper to explore his unique insights on curating a fantastic customer experience in the taproom... and why that’s more important than ever.Just a few of the topics we cover:How to create what Andrew calls a “Wow! Experience” using his Taproom Venn Diagram: beer, memorable atmosphere, and engaging staff.Andrew’s take on the current epidemic of taproom staffing issues, and how to tap into the personalized motivations of each of your staff members through rewards...
2024-04-1244 minCraft Beer ProfessionalsFrom Paper to Digital: Taproom Menu InsightsAre digital menus good or bad for taproom business? How do they compare in performance to paper menus or wallboards? What should you take into consideration for the visual design of a tap list?
Join Adrian Pawliszko (Kegshoe Inc.) and Andrew Coplon (Craft Beer Professionals/Secret Hopper) as they discuss the latest insights from the world of taproom menus. From recent research conducted by Secret Hopper, to menu design tips and tricks from Sippo, this talk is perfect for any taproom owner or manager.
Adrian Pawliszko is the cofounder...
2024-01-2447 minCraft Beer ProfessionalsBrand Authenticity in an A.I. (-Infatuated) WorldAuthenticity has been a core principle of the craft beer community since its inception. It’s even in the name: “craft” beer. Machines make things. Humans craft things. The vast majority of craft breweries are modestly-sized labors of love built by real people with literal blood, sweat, and tears.
Join Brian Winkeler and Jennings Hammack from Oklahoma City-based branding & packaging design shop Robot House as they discuss with CBP’s Andrew Coplon all the ways in which authenticity matters in every aspect of a craft brewery’s brand experience (from branding & packaging to taproom & shelf presence) and the impact of A.I. on...
2023-12-0654 minCraft Beer ProfessionalsHow to Write a Brewery Job DescriptionNationwide breweries are experiencing staffing challenges. Breweries are not only competing with each other for talent, but also big box retailers often offering comparable pay with less responsibilities. In this conversation, we will speak with our panelists on how to create a job description that will attract candidates, what to include, and discuss best practices with regard to transforming a potential hire into a valuable employee.
Panelists:
Justin Riopelle (Brewing Industry HR Consultant)
Katie Rado (Trace Brewing)
Kyle Smith (Gorman Smith Beverage Equipment)
Lance Furer (Bright...
2023-11-081h 00Craft Brewery Financial Training PodcastTaproom Data: A Powerful Tool to Increase ProfitsToday we hear from Andrew Coplon, founder of Secret Hopper, a mystery shopping service for taprooms and brewpubs.Andrew has tons of data to share from over 6,000 unique taproom visits. Examples include adding paper menus to increase guest spending by 25% and increasing to-go beer sales by 5x with one simple question. Key TakeawaysThe most important taproom data points to measure and manage Tactics to train and motivate your staff How Secret Hopper provides feedback and data on the customer experience ResourcesLearn how Secret Hopper can t...
2023-10-0537 minCraft Beer ProfessionalsFuture-Proofing Your Brewery: A Conversation on Navigating ChangeLet's explore the brewing industry's pressure points and the solutions to tackle them. We'll take a closer look at a wide range of factors that put pressure on the industry, like market competition, changing customer demands, sustainability, technology advancements, and economic fluctuations. Our panelists will shed insight on market forces at large, agronomics, and technology with the goal to better prepare you for the future.
Panelists: Adrian Hot (Blue Point Brewery), Michael Roy (Roy Farms), Ross Hunsinger (Abstrax Hops), Tyler Thurman (Highland Park Brewery)
Moderator: Andrew Coplon (Craft Beer...
2023-08-301h 06Craft Beer ProfessionalsEffective Communication Between DepartmentsFor a brewery to see maximum success, effective communication must exist between departments. Unfortunately, there is often a great disconnect between front-of-house and back, and beyond. In this session, we will be joined by panelists across brewery roles to discuss strategies to improve intra-brewery communication.
Panelists: Alison Wisneski (Lady Justice Brewing), Brittany Waiss (KettleHouse Brewing Co.), Jen Tooman (Jamesport Brewing Company), Josh Lindsay (MarketMyBrewery)
Moderator: Andrew Coplon (Craft Beer Professionals/Secret Hopper)
2023-08-1259 min
Taproom SuccessHow to Use Menus to Increase Taproom SalesAndrew Coplon loves taproom menus. And he has lots of data to share about how menus drive taproom revenue. One key takeaway: Guests spend 35% more when offered a physical menu. Andrew teases out data from over 6000 unique taproom visits, and provides tips on how you can use menu to increase brewery taproom sales.
2023-06-2319 minCraft Beer ProfessionalsSelling? What a Buyer is Looking for in Your BreweryIs now the time to sell your brewery? What is a buyer going to be looking at when they evaluate your brewery for a potential purchase? In this panel discussion, we will be joined by some experts who can tell you about what makes a brewery attractive to a buyer, what you should be doing if you want to sell and how profitability and key drivers will determine what you will ultimately walk away with.
Panelists: Jason Sleeman (United Community Bank, Brewery Lender), David Lentz (Saucy Brew Works, Controller), Jeff Adam (Adam Noble Group...
2023-05-0356 minCraft Beer ProfessionalsCBP Connects Milwaukee Event PreviewAndrew Coplon joins us to answer some questions about the upcoming Craft Beer Professionals Connects Workshop in Milwaukee this June. Their event is very different from other conferences/expos, and we wanted to uncover what actually makes it so unique. Andrew answers a ton of questions and shares a little secret about the event that you won't find online.
This episode is also featured on the Get Hoptimized Podcast.
Join us in-person for CBP Connects | Half workshop, half networking
Milwaukee, WI | June 19-21, 2023
Grab your...
2023-04-1928 min
Get Hoptimized PodcastCBP Connects Milwaukee Event Preview with Andrew CoplonSend us a textAndrew Coplon joins us to answer some questions about the upcoming Craft Beer Professionals Connects Workshop in Milwaukee this June. Their event is very different from other conferences/expos, and we wanted to uncover what actually makes it so unique. Andrew answers a ton of questions and shares a little secret about the event that you won't find online. To register and learn more about CBP Connects, go to craftbeerprofessionals.org/cbp-connects---For more information on Get Hoptimized, check out our website or follow us...
2023-04-1729 min
Business of BeveragesCoach Me Coach! - Executive Coaching used to be the preserve of the C-Suite but anybody working from the bar to the boardroom can benefitSend us a textIn this episode you'll learn how coaching in a professional context differs from mentoring and how it can become a powerful to tool to make you a better, happier and more productive worker or manager, no matter what stage your career is at. We are joined by not one, but two qualified Executive Coaches to better understand how coaching can play a role in everybody's career. Formerly of Carlsberg, Daniel Savill, of Savill Transformations, is a professional Executive Coach in addition to his very senior position in a M&A consultancy...
2023-04-1059 min
Restaurant Rockstars Podcast332. Lessons Learned from Secret Shopping Breweries - Andrew CoplonThis country has gone crazy about breweries, and a strong beer program is highly profitable for every restaurant! Whether you love and serve beer or not, it’s important to put yourself in your guest’s shoes to find out what they experience in your operation.
We’ve all heard of secret shoppers who come in and evaluate a restaurant’s ambiance, service and food and drink quality, but have you heard of “Secret Hopper”?
In this week’s episode of the Restaurant Rockstars Podcast, I’m speaking with Andrew Coplon, the founder of secret shopping for breweries. Secret Hopper hires beer crazy...
2023-03-0345 minCraft Beer ProfessionalsBeer Before Liquor: Adding a Distillery to Your BreweryCraft beer is all about innovation and more breweries are diversifying their product lineup to reach more potential customers. In past panels we have featured breweries also operating as coffee shops and soon will be discussing breweries also producing wine. In this session, we will learn from several Craft Beer Professionals who have ventured into the world of distilling. We will dive into why our panelists chose this model, strategies for success, lessons they've learned, and items for you to consider if looking into a similar concept.
Panelists:
Brendan Moylan (Moylan’s Brew...
2023-02-041h 00Craft Beer ProfessionalsOut of this World Brewery ExperiencesBeer gardens, sport leagues, bed and brews, OH MY!
Join the team at Harvest Hosts as well as a great line up of breweries who are doing much more than brewing awesome beer! Hear from Pals Brewing Co., R & R Brewing, and Wiedemann's Fine Beer about the exceptional experiences offered at their breweries. Each will share ideas on how to grow your brand organically through in person experiences and overnight stays.
Panelists:
Betsy and Jon Newberry (Wiedemann's Fine Beer)
Paul Oettinger (Pals Brewing Company)
Ryan Bevell (R&R Br...
2023-01-2557 min
City Brew Tours PodcastAndrew Coplon - Craft Beer ProfessionalsThis month on the Brews Less Traveled Beer Club Podcast, host Brian Hatheway and co-host MC Crook explore the craft beer scene of Fort Collins, Colorado.
This month Brian is joined by returning co-host, MC Crook! Brian and MC enjoy two beers from Jessup Farm Barrel House—Transfer Day Hazy IPA and Serious Leisure IPA. Our guest for the evening is Andrew Coplon, the founder of Craft Beer Professionals.
In this episode, Brian and MC share a bit about our featured brewery, Jessup Farm Barrel House. Andrew tells us about Secret Hopper, the idea which tu...
2023-01-1333 minCraft Beer ProfessionalsUnderstanding Brewing Economics for Production ProfitabilityJoin a panel with Pulkit K. Agrawal (Beer30 by The 5th Ingredient), Chris Farmand (Small Batch Standard), and Kary Shumway (Craft Brewery Financial Training.com) on a topic dedicated to “Understanding Brewing Economics for Production Profitability".
The topics covered will include helping owners and CFOs understand:
Their brewery’s COGS with a breakdown of materials, labor, and losses
Process changes to improve efficiency for greater yields and decreased costs
Different methodologies of accounting sync between brewery management systems and your accounting platform - only syncing over AP / AR for a simplified accounting workflow, or syncing over the full...
2022-12-171h 01Craft Beer ProfessionalsSupporting Your Brewery StaffIt is our goal to not only have conversations on how we can brew better beer, but how we can also be better people. Join us for a conversation discussing strategies on how brewery management and ownership can best provide support to their teams, as well as hear firsthand from staff who need to be supported. The goal here? To create safer, more welcoming, more supportive, and successful workplaces.
Panelists:
LaShanda Poteat (Little Brother Brewing Barrel and Bottle)
Lois Sunodi (Ebb & Flow Fermentations)
Melissa Walter (Love City Brewing)
2022-12-141h 00Taproom SuccessBest Practices: Taproom Customer ServiceIn today's episode, we explore tips and strategies to provide great service to guests in your taproom. Andrew Coplon provides a run-down of the "30 Second Conversation" system, which is outlined below:
Welcome your guest to the taproom
Engage, ask questions, and offer friendly conversation
Guide your customer and offer direction on beer choices
Let your guest know what they are drinking when you bring their beer
Leave the guest feeling appreciated - thank you for coming!
2022-12-1218 minCraft Beer ProfessionalsNavigating Dry January for Your BreweryNA craft beer has become an important sector of the craft beverage industry, but with some brewery hesitation. We will discuss why Dry January can actually benefit your brewery, and how you can appeal to those observing as well as those who may chose NA options year round. We will have a few of our industry friends with us discussing how you can plan for what is traditionally seen as a slower time in the market, how your taproom, sales channels, and events can all benefit from Dry January through NA offerings.
Our technology s...
2022-12-071h 06
BYO Nano Brew PodcastEpisode 35 - Creating a Food Program and Providing the Right MerchFrom making sure your guests are full and happy to comfortable and stylish, this episode covers the intersection of beer and food and finding options that might be right for your small brewery. It’ll also discuss how merchandise and a well placed gift shop will help to encourage guests to lave with a shirt, glass or specialty item, something that is certainly good for the bottom line.Guests include: Seth Barrows of Farm Road Brewing in Burlington, Vermontand Andrew Coplon of Craft Beer Professionals and Secret Hopper. ...
2022-11-1647 minCraft Beer ProfessionalsStart A Brewery Presents: Game Changers for Your New TaproomWhen you think about the ultimate tap room, assuming excellent beer, where does your mind go? To beer draft lines and glassware? To the comfort of the tables and chairs? To great service or ambiance?
Whether you’re just opening your tap room or looking to give your existing tap room a boost, our panelists from Start A Brewery will bring you actionable steps based on their years in the industry. Magic? Well, more inspiration and insight plus a little bit of planning.
Join us as we talk shop – your s...
2022-10-2657 min
The BrewDeck PodcastS.3 E.18 - Brew It For The GramWhat makes a brewery's social media successful? How can social media help your brewery drive business? On this episode, we get social with Martin House Brewing's Director of Branding, Shugg Cole, and DSSOLVR's Creative Director, Mike Semenec. We inquire about how they plan and create their content, which tools and programs they use, and advice they have for breweries just getting started on social media. Then, we're joined by Andrew Coplon, founder of the Craft Beer Professionals (CBP) Facebook group. Andrew shares how CBP has evolved as a community to provide resources for brewers to ask questions and get connected.
2022-10-111h 00
The BrewDeck PodcastS.3 E.18 - Brew It For The GramWhat makes a brewery's social media successful? How can social media help your brewery drive business? On this episode, we get social with Martin House Brewing's Director of Branding, Shugg Cole, and DSSOLVR's Creative Director, Mike Semenec. We inquire about how they plan and create their content, which tools and programs they use, and advice they have for breweries just getting started on social media. Then, we're joined by Andrew Coplon, founder of the Craft Beer Professionals (CBP) Facebook group. Andrew shares how CBP has evolved as a community to provide resources for brewers to ask questions and get...
2022-10-111h 00Craft Brewery Financial Training PodcastHow to Use Data to Grow Taproom Sales with Secret HopperThe craft beer industry is filled with great people, but none better than today's guest, Andrew Coplon from Secret Hopper. Secret Hopper is a mystery shopping company for taprooms. In today's podcast, Andrew explains how it works and why it's valuable for taproom managers and brewery owners.Key Points4 data points you need to know to grow taproom salesTips to grow taproom sales as we head into Fall and Winter How to create more memorable (and profitable) experiences in your taproomTop takeaways from the Craft Beer Professionals Connects live event Reso...
2022-10-1032 min
Radical LifestyleSteve Coplon (Roe v Wade Overturned)Steve considers the historic overturning of Roe vs Wade in America, which turned the Abortion lawmaking over to individual States. Hear Steve also give his opinion about the direction of America in the long term.- www.lcfriends.orgYouTube Version: www.youtube.com/RadicalLifestyle- Telegram channel and discussion: Click HereYou can also follow Andrew and Daphne on their social media platforms:Andrew Kirk: Facebook | Instagram | Twitter | ParlerDaphne Kirk: Facebook | Instagram | Twitter | ParlerTo support the channel: Click Here- UK only Donations...
2022-06-2640 min
Beer Guys Radio Craft Beer PodcastE324: Brewery Employee Satisfaction Report 2022Send us a textFrom brewer to beertender, how satisfied are brewery employees with their jobs?"I want to be a brewer." Every homebrewer has had the thought cross their mind. But, once you land that dream job at a brewery, will you be happy? Like any job, there are many factors to consider. Pay, benefits, management, training, etc. It may be a "cool" job but working in a brewery is still a job.Andrew Coplon from Craft Beer Professionals and Michael Varda from Craft Beer Advisory Services surveyed employees at 217 breweries across front...
2022-06-1143 min
The Beer Mighty Things Podcast# 138 - On Atomic Habits with Andrew CoplonAtomic Habits by James Clear is a great, practical book for anyone looking to reach goals and change habits and we're joined by Andrew Coplon of Craft Beer Professionals to discuss how it relates to the craft beverage industry.
If you're willing to get 1% better every day, you’ll be 37% better by the end of 12 months; continuous daily improvements can change your life.
We delve into reaching Goals, making them Obvious, making them Attractive and making them Easy to obtain.
We hit on how to make the process of achieving goals satisfying and disc...
2022-05-1043 min
The Beer Mighty Things Podcast# 137 - On Serial Killer Trivia & Selling More Merch with Andrew CoplonI catch up with Andrew Coplon of Craft Beer Professionals and Secret Hopper to discuss hosting niche events, including Serial Killer Trivia and positioning your merch to sell.
#beermightythings
2022-05-0610 min
The Beer Mighty Things Podcast*Bonus* - On the Whereabouts of CBP at #CBC2022 (MN)Just a quick heads up on where to catch up with Andrew Coplon and The Craft Beer Professionals at #CBC2022 in Minneapolis MN. Also, a quick game of "Would You Rather?"
Follow Andrew and the CBP team at #CraftBrewersCon on IG at @craftbeerprofessionals and their LinkTree Page
Cheers!
#beermightythings #craftbeeradvisor #craftbeerprofessionals
2022-05-0102 min
Craft Beer ProfessionalsWhat is Fair Compensation?If you want to succeed, you have to treat your team right. This means not only creating a safe and welcoming workplace, but also providing a compensation and benefits package that stands out to help you attract, maximize, and retain talent. In this conversation, we will ask the question “what is fair compensation?” and hear insight from our panelists’ unique perspectives. We will dive into aspects to consider, factors that impact, and challenge you to look at your company’s policies to see how you can be better.
Panelists:
Jake Keyes (Skydance Brewing...
2022-04-081h 07Craft Beer ProfessionalsStatus Woe: Finding Joy through Setting Boundaries as an Underestimated Leader in Craft BeerExperiential learning for busy craft beer professionals disrupting the status quo --- who want to learn and practice the skills to gain the confidence to *keep going*/keep practicing boundaries in their work. Nice people who need to learn how to be kind to themselves first. Joy is difficult to sustain at work with the constant emotional drain and exasperation required to tolerate bullshit. An honest conversation between leaders in craft beer sharing their accounts of the highs and lows of setting clear and respected boundaries. With actionable takeaways to support people to bring their whole selves to work...
2022-04-071h 01Craft Brewery Financial Training PodcastTaproom Staffing Issues? Here's a Creative Idea...In today's podcast you'll hear the audio version of the Taproom Success monthly Q&A. In this session, Andrew Coplon and I discuss a wide range of topics, including best practices and lessons learned from taproom owners and managers. Key Topics Covered2022 beer industry look ahead: packaging trends, seltzer outlook, on-premise business, and overall beer consumption rates. Focus on taproom key metrics: 2022 Most important measurements.Financing update: Market trends to share for taproom owners looking to expand or purchase equipment. Taproom staffing issues? Tips to help, and best practices from Lady Justice Br...
2022-02-0239 minCraft Beer ProfessionalsFinding superfans in your community, staffing, and seltzer as a seasonal beverageIn today's podcast you'll hear the audio version of the Taproom Success Membership monthly Q&A call. In this discussion, Andrew Coplon and Kary Shumway (Craft Brewery Financial Training dot Com) talk about a wide variety of topics ranging from how to deal with not having enough staff, looking outside the box for candidates, and 2021 beer industry data. Key Topics
How to engage and understand your most loyal customers
Making the most of staffing challenges
Insights from Lester Jones, economist for the NBWA
Taproom key metrics and market trends
Learn more at https://taproomsuccess.com/
2022-01-2443 min
Good Beer Matters PodcastGBM 93 - Unifying And Elevating Craft Beer Through Education With Andrew Coplon of Craft Beer ProfessionalsOne definition I’ve heard of the word “professional” is to be so good at something, people are willing to pay you for it.
My next guest has taken that to heart and made it his profession to provide us all in the beer industry with professional education.
His goal? To unify and elevate the beer industry.
The Good Beer Matters Podcast comes to you with support from BreweryDB.com, your digital destination for brewery experiences!
And...
Craft Beer Professionals Connects is an opportunity to network and le...
2022-01-1947 minRadical LifestyleSteve Coplon (The Right To Life)Steve talks about Dobbs v. Jackson, the USA abortion case. He addresses why we should care and how it impacts Roe v. Wade, which legalized abortion in the nation.- www.lcfriends.orgYouTube Version: www.youtube.com/RadicalLifestyle- Telegram channel and discussion: Click HereYou can also follow Andrew and Daphne on their social media platforms:Andrew Kirk: Facebook | Instagram | Twitter | ParlerDaphne Kirk: Facebook | Instagram | Twitter | ParlerTo support the channel: Click Here- UK only Donations here: Click Here
2022-01-0943 minCraft Beer ProfessionalsHow to Reward and Motivate your Taproom EmployeesIn today's podcast you'll hear the audio version of the Taproom Success Membership monthly Q&A call.
In this discussion, Andrew Coplon and Kary Shumway (Craft Brewery Financial Training dot Com) talk about a wide variety of topics ranging from contingency planning for taprooms to how to build relationships among your front/back of house taproom staff.
Key Topics
How to reward and motivate your taproom employees
Team building tactics to help drive more revenue through your taproom
How to use accountability and a proven system to build your financial plan
Learn more at...
2022-01-0341 minCraft Brewery Financial Training PodcastHow to Reward and Motivate your Taproom EmployeesIn today's podcast you'll hear the audio version of the Taproom Success Membership monthly Q&A call. In this discussion, Andrew Coplon and I talk about a wide variety of topics ranging from contingency planning for taprooms to how to build relationships among your front/back of house taproom staff. Key TopicsHow to reward and motivate your taproom employees Team building tactics to help drive more revenue through your taproomHow to use accountability and a proven system to build your financial planResourcesCraft Brewery Professionals Live Event: Feb 2022Learn more abo...
2021-12-2843 minCraft Beer ProfessionalsOpening Multiple Taprooms (Panel Fest 2021)Is craft beer at a saturation point? Our four panelists certainly didn’t think so when they decided to add another location to their repertoire. To successfully grow, it is necessary to have a well thought out plan and measures in place to maintain the same high level of quality and experience as you continue to grow. In this conversation, we will discuss aspects to consider when planning an expansion, challenges you may face, and strategies for success while growing via the taproom model.
Panelists: David Ringler (Cedar Springs Brewing Company)
John Hagg...
2021-12-241h 03Craft Beer ProfessionalsTaproom Technology (Panel Fest 2021)A more efficient taproom is a more profitable taproom. It seems like just yesterday we were learning about QR codes, app-based ordering, and other pandemic-inspired innovations. These technologies, if used correctly, are designed to better the dining experience for both guests and staff alike. In this conversation, we will discuss the value of technology in maximizing the taproom experience, strategies for success, and steps you can take to see results.
Panelists:
Chad Bratt (Jagged Mountain Brewery)
Ian Purcell (BarTrack)
Kindsey Bernard (Hi-Wire Brewing)
Loren Bendele (Arryved POS...
2021-12-211h 04Craft Beer ProfessionalsCraft Beer in 10 Years (Panel Fest 2021)If beer was first discovered today, what would it be made with? What would it look like? How would it smell? How about those tasting notes? Innovation is arguably the secret ingredient for any brewery, but in a constantly changing industry, what would beer be like if we went to sleep and woke up in 2031? In this conversation we hear from five leading voices to discuss the expectations, evolution, and predictions on a beverage that plays a leading role in our lives.
Panelists:
Jeff Alworth (Beervana)
Jeremy Storton (Good Beer Mat...
2021-12-201h 01Craft Beer ProfessionalsStaff Training (Panel Fest 2021)A successful training program requires investment, and investing in your team is one of the best things you can do to better your brewery. The more educated your team, the better representatives they will be for your brand - and the more beer they’ll be able to sell. Having this is valuable no matter where a person works in your company, and having educational systems in place can help bridge the frequent disconnect between departments. In this conversation we will discuss how our panelists have facilitated training that educates, motivates, and results in a more successful brewery.
2021-12-131h 01The True Craft PodcastFriends of SBS #7: A Labor Of Love With Andrew CoplonIn this edition of Friends of SBS, we’re talking with a true community leader for all professionals in the craft beer industry.Today’s guest is Andrew Coplon from Secret Hopper and Craft Beer Professionals.We talk about Andrew’s journey to where he is now, what it’s like working with Secret Hopper, and all the great things happening with the Craft Beer Professionals group.Enjoy!Links:SecretHopper.comCraftBeerProfessionals.orgCraft Beer Professionals Facebook Group
2021-11-0827 minCraft Beer ProfessionalsTransforming Beverage Culture from Within (CBP Fall Virtual Conference 2021)Join us for a conversation with the Safe Bars P.A.C.T. Initiative partners. The Safe Bars P.A.C.T. Initiative is a collaborative response to create safe and respectful workspaces with proactive measures to end gender-based harassment and other violence in the beverage industry.
The beverage industry has and continues to perpetuate harm for those it seeks to marginalize and keep vulnerable. We have an opportunity to change the current culture for womxn, transgender, and non-binary individuals to be able to work in the beverage industry with confidence, safety, and respect. ...
2021-10-2058 minRadical LifestyleSteve Coplon (Life Choices: Choosing And Cherishing Life)Steve shares about his work with Life Choices, a pro-life organization supporting people wrestling with the possibly of abortion, adoption or keeping their child. Steve navigates this difficult subject with compassion and truth.- www.lcfriends.org- www.missionfieldusa.com- www.aliyahamerica.comYouTube Version: www.youtube.com/RadicalLifestyle- Telegram channel and discussion: Click HereYou can also follow Andrew and Daphne on their social media platforms:Andrew Kirk: Facebook | Instagram | Twitter | ParlerDaphne Kirk: Facebook | Instagram | Twitter | ParlerTo support the...
2021-08-0147 min
The Beer Mighty Things Podcast# 99 - On Creating Safer Workplaces with Craft Beer Professionals, Fisher Phillips LLP and Safe BarsThis was a live broadcast with Andrew Coplon of Craft Beer Professionals (Spotify Link).
In this episode, we discussed the latest #MeToo movement in the brewing industry and brought in the experts from multiple angles to discuss best practices to move our community in the right direction. I was honored to be a part of this fantastic panel with AJ Head of Safe Bars, Amy Lessa of Fisher Phillips LLP Law Firm. I hit on this topic from an Employment Practices Liability Insurance perspective.
Link to Craft Beer Professionals Podcast
https://safebars.org...
2021-07-261h 02The Beer Mighty Things Podcast# 93 - On Boosting Taproom Sales with Secret HopperThis TIMELY episode features founder of the Craft Beer Professionals facebook group and Secret Hopper - Andrew Coplon. We discuss ways to increase taproom and to-go sales just by asking a few simple questions, motivating your beertenders, P.A.C.T, their online Conferences and plenty more pertinent stats. Don't miss this one! Ask me how to get a FREE Secret Hopper visit to your taproom!
Secrethopper.com / craftbeerprofessionals.org / FACEBOOK GROUP
#beermightythings
2021-06-0155 minCraft Beer ProfessionalsPersonal and Professional Development Through FriendshipThis conversation features:
Alison Wisneski - Lady Justice Brewing
Andrew Coplon - Craft Beer Professionals/Secret Hopper
Jamaar Valentine - NoDa Brewing Company
Katie Nierling - Ska Street BrewStillery
Mo Wark - Somos Destinations
www.CraftBeerProfessionals.org
2021-04-201h 02Craft Brewery Financial Training PodcastTaproom Sales Growth Tactics with Andrew CoplonToday we learn about taproom sales growth tactics with Andrew Coplon from Secret Hopper. Secret Hopper is a mystery shopping service for craft breweries that is helping breweries increase their revenues, create more repeat customers, and fine tune their tasting rooms.Key takeaways:Average taproom tabs have been higher during the pandemic (Andrew shares the data and how you can use this information to increase your taproom sales)Incentives and leader boards are great tools to motivate taproom staff to sell more beer (Andrew shares examples and ideas that you can implement)
2021-03-3037 min
Better on Draft | Craft Beer PodcastSecret Hopper w/ Andrew CoplonWe are live Fridays at 7pm EST on Facebook at https://www.facebook.com/betterondraft. You can also download the Hot Mic app (Use code BOD, it is free) to watch us live if you do not have a Facebook! Still social distancing but it gives us a chance to bring Andrew in from Secret Hopper, a mystery shopper website that helps breweries better understand what they may be missing on the customer service and atmosphere side of things. We talk about the positives and negatives and bring up a topic of brew hopping while black. We t...
2020-07-112h 03
BYO Nano Brew PodcastEpisode 6 - Understanding Taproom Customers, Finance, and Pivoting for What Comes NextOn This Episode of the BYO Nano Podcast: - Andrew Coplon of Secret Hopper joins us to talk about how small breweries can work to not only survive, but thrive during these times. - and then finance expert Daniel Pische stops by to help you better understand how your money can work for you and steps you can take to get on better financial footing as the economy continues to fluctuate. Episode 6 is sponsored by Blichmann Pro BrewingBYO Nano Brew Podcast Episode 6Host: Joh...
2020-06-1536 minCraft Brewery Financial Training PodcastHow to Increase your To-Go Beer Sales 500% by Asking One Question...This sounds like an outrageous title for today's podcast: How to Increase To-Go Beer Sales 500% by Asking One Question. But Andrew Coplon from Secret Hopper has the answer. And the One Question.In the podcast Andrew also shares that taprooms who provide paper menus to customers get a 35% increase in sales. Paper menus can increase customer sales by 35%? Really?Really.In our discussion, Andrew provides even more tips on how to grow online sales during these days of curbside pickup. The guidance here is simple, powerful and profitable. Three of my favorite words.
2020-05-2132 minRight Thinking with Steve CoplonApplied Passion, the Key to Success | Episode #170This week's show is "Applied Passion, the Key to Success" with guest Andrew Coplon. Tune in and hear Steve and Andrew, a successful young entrepreneur, talk about how combining hard work with your passion will lead you to success. Success is defined by the strength of the community you build around yourself.
2020-05-1850 min
Craft Beer StormEpisode # 63 - How is YOUR Brewery doing? - Secret HopperMichael chats with Andrew Coplon, Co-Founder of Secret Hopper - a service that sends people into taprooms to rate their experience and provide valuable feedback to Breweries.Secret Hopper is an idea created out of the love of two things: beer and the experience of sharing it. With the current beer revolution taking place, thousands of breweries are attempting to differentiate themselves in the market. While most breweries are making delicious beer, the consumer experience begins even before the first sip. Secret Hopper is not here to critique beer. Secret Hopper is here to maximize the experience surrounding...
2019-09-2334 min
What's on Tap RadioThings Customers Notice About Your Craft Brewery.Secret Hopper reveals things customers notice about your craft brewery, Sierra Nevada makes its first brewery acquisition, Men with beer bellies attract more beautiful women and live longer, Drinking coffee and alcohol could actually help you live longer, Can beer help a mom breastfeed? Plus, what is replacing beer and wings on Super Bowl spreads? All this and more. Enjoy the show! Special Guest: Andrew Coplon.Become a supporter of this podcast: https://www.spreaker.com/podcast/what-s-on-tap-radio--1169677/support.
2019-04-171h 34
What's On Tap RadioThings Customers Notice About Your Craft Brewery.Secret Hopper reveals things customers notice about your craft brewery, Sierra Nevada makes its first brewery acquisition, Men with beer bellies attract more beautiful women and live longer, Drinking coffee and alcohol could actually help you live longer, Can beer help a mom breastfeed? Plus, what is replacing beer and wings on Super Bowl spreads? All this and more. Enjoy the show! Special Guest: Andrew Coplon.
2019-02-111h 34
What's On Tap RadioUndercover Beer Drinkers.On tap this week: Fly out to GABF with Jim Koch, oldest known beer receipts, Andrew Coplon founder of Secret Hopper calls in, the beers that make burp the most, KPRC TV Weatherman Justin Stapleton stops by, KHOU Superhero Brandi Smith talks rebuilding Texas, plus beer drinkers DO care if a brewery is independent. Grab a beer and enjoy the show.
2017-10-021h 38