Shows
WeMarketers Podcast | Talks with B2B Marketing LeadersBringing Sexy Back to Manufacturing: The Art of Reinventing a Legacy B2B BrandIn this episode of the WeMarketers Podcast, I sat down with Carolina Rodriguez, VP of Marketing at World Emblem, the world’s largest patch and emblem manufacturer.World Emblem is a 30-year-old manufacturing business. Carolina joined five years ago and helped modernize the brand by upgrading creative, building a behind-the-scenes storytelling engine, and aligning marketing and sales around shared outcomes. We also discuss how executive thought leadership on LinkedIn became a powerful growth lever, and what it looks like to scale a marketing team across regions while adopting lean operating principles.Timecodes:1:38 Intro to...
2026-01-1927 min
WeMarketers Podcast | Talks with B2B Marketing LeadersFrom Conference to Community: Marketing a 15,000-Attendee EventWhat does it really take to turn a large conference into a year-round marketing and community engine?In this episode of the WeMarketers Podcast, Andrew sits down with Ivana Spiridonovic, B2B Marketing Manager at WeAreDevelopers, to break down how one of Europe’s largest tech events is marketed before, during, and long after the event days are over.This is a practical conversation for marketers who work with events, content, or community and want to get more long-term impact from limited resources.Timecodes:01:22 – Meet Ivana Spiridonović and the scale of WeAre...
2025-12-2336 min
WeMarketers Podcast | Talks with B2B Marketing LeadersWhy Smart Marketers Copy: Using Competitive Insights the Right WayWhat if winning in marketing has nothing to do with originality? In this episode, we dive deep into competitive insights -how smart marketers copy what works, spot hidden opportunities, use competitor data for ideas, and focus on leads, not likes.🎙 Guest: Taylor Trusty Co-Founder & CRO at Newslever, a competitive intelligence platform used by 24,000+ marketers at companies like Nasdaq, Deloitte, Toyota, Airbus and more.You’ll learn why:Deleted ads reveal more than ad librariesQuiet B2B content outranks viral content in resultsLong-form videos outperform short-term hypeCopying is a strategy, not a sinTim...
2025-11-2334 min
WeMarketers Podcast | Talks with B2B Marketing LeadersMaking AI Work for You: What Marketers Need to Get RightIn this episode of the WeMarketers Podcast, Andrew discusses the future of artificial intelligence in marketing with Maximilian vom Eyser, a senior digital growth strategist at Google's EMEA headquarters. They delve into the opportunities and risks associated with AI, the importance of not over-relying on AI tools, and the need for marketers to maintain emotional intelligence and manual skills. Additionally, they explore changing customer behaviors, the unpredictable nature of user interactions, and how marketers can stay ahead of the curve. Maximilian shares his insights on balancing personalized experiences with data privacy, staying up-to-date with AI advancements, and...
2025-10-0843 min
WeMarketers Podcast | Talks with B2B Marketing LeadersThe Power of Networking: Building a Brand & Community from Scratch with Adriaan KolffIn this episode of the WeMarketers Podcast, Andrew sits down with Adriaan Kolff to discuss the profound impact of networking on personal and professional success. Adriaan shares his journey and how his network has been instrumental in his entrepreneurial endeavors. From sharing personal stories to providing practical advice on how to build and leverage networks, this episode is a must-watch for marketers and entrepreneurs looking to expand their reach and influence. Adriaan provides insights into the importance of moving out of one’s comfort zone, the power of giving without expecting anything in return, and the benefits of...
2025-07-2752 min
WeMarketers Podcast | Talks with B2B Marketing LeadersWe Broke Marketing - Now Let's Fix It and Win Long-TermIn this episode of the WeMarketers Podcast, Andrew sits down with Sam O'Brien, VP of Marketing at Dealfront, to discuss the complexities of modern marketing. They delve into the importance of balancing short-term results with long-term brand building, the role of data-driven decision making, and the benefits of programmatic demand generation. Sam shares his unique approach to market segmentation, the use of AI in marketing, and the significance of effective collaboration between sales and marketing teams. Tune in for practical insights and real-life experiences from a seasoned marketing leader.Timecodes:01:45 Introduction to Sam...
2025-07-0741 min
WeMarketers Podcast | Talks with B2B Marketing LeadersContent Marketing in 2025 and Beyond: Personalization, Trust, and TransparencyIn this episode of the WeMarketers Podcast, Andrew interviews Kristina Vukas, Fractional CMO and founder of Plot Twist, to discuss effective content marketing strategies for 2025 and beyond. Kristina shares her journey from being a singer and actress to a successful marketer. They delve into the importance of personal branding, the shift towards authenticity in content, and the use of AI as an assistant rather than a creator. Kristina emphasizes the need for companies to be transparent and human-centric in their marketing efforts. The conversation also covers the evolving consumer behavior, the role of different marketing channels, and...
2025-06-1133 min
WeMarketers Podcast | Talks with B2B Marketing LeadersNo Leads, No Budget: Fixing B2B Marketing in CrisisIn this episode of the WeMarketers Podcast, Andrew welcomes Ora Gittsovich to delve into effective anti-crisis B2B marketing strategies. They discuss the importance of concentrating on high-value accounts, integrating marketing and sales efforts, and leveraging data to navigate market disruptions.Ora shares insights on maintaining communication and consistency, aligning marketing activities with buying cycles, and building resilient strategies to manage crises. She also emphasizes the role of customer success, reengagement, and the use of tools and automation to enhance performance during challenging times. Tune in for practical tips on surviving and thriving in a crisis, straight...
2025-05-2941 min
WeMarketers Podcast | Talks with B2B Marketing LeadersStop Selling Products, Start Solving Problems — Genuine Marketing That Wins with Derrick KinneyJoin Andrew in a compelling conversation with Derrick Kinney, a successful entrepreneur and author of 'Good Money Revolution.' Derrick shares insightful stories and strategies on genuine marketing, connecting with clients, and building meaningful business relationships. Learn the power of empathy, the importance of owning a problem, and the value of calm, concise communication. Derrick emphasizes the impact of making others feel valued and part of something bigger, ultimately leading to business success. Timecodes: 01:42 The Power of Genuine Marketing02:31 Derrick Kinney's Personal Journey03:41 Building Connections and Overcoming Challenges
2025-05-1353 min
WeMarketers Podcast | Talks with B2B Marketing LeadersCan You Still Win at SEO in the AI Era? Yes – Here’s How!In this episode of WeMarketers Podcast, Andrew speaks with Caroline Blijlevens, owner of Digital Marketing Agency Digitmind. Caroline, with extensive experience since 2009, shares insights on adapting SEO strategies to the evolving Google landscape, the relevance of AI tools, and the continued importance of great quality content. Learn how to optimize your content in the AI era, the importance of website performance, and effective strategies for new websites to achieve good SEO results. Stay tuned for recommendations on SEO tools and practical hacks to improve your website’s rankings.Timecodes:01:14 Introduction to the episode...
2025-04-2729 min
WeMarketers Podcast | Talks with B2B Marketing LeadersAI in Content Marketing: How to Simplify Your Workflow with Matej ŠtajduharIn this episode of the We Marketers Podcast, host Andrew interviews Matej Stajduhar, CEO and co-founder of Stryng, an AI-powered content marketing platform. They discuss how Matej's initial interest in AI and content marketing led to the creation of Stryng, a comprehensive tool for content creation, editing, and publishing. Matej shares insights into the development journey, the unique features of Stryng, and its application for both small businesses and enterprise marketers. He also explores the challenges and potential of AI in the content marketing landscape. Learn about the future of Stryng, the importance of networking, and practical...
2025-04-1439 min
WeMarketers Podcast | Talks with B2B Marketing LeadersHow to Grow Your B2B SaaS Business with Online EventsIn this episode, Andrew from WeMarketers Podcast chats with Chhavi Chugh, a content manager at Recruit CRM, about the effectiveness of online events and webinars. Chhavi shares insights into her role and the strategies Recruit CRM uses to generate over $50,000 in monthly revenue through webinars. She dives into the details of setting up processes for consistent events, the importance of teamwork, and leveraging various promotional channels. Chhavi also discusses how to ensure high engagement and retention during webinars, and the value of repurposing content post-event. If you're looking to enhance your event strategy, this episode is packed...
2025-03-2440 min
WeMarketers Podcast | Talks with B2B Marketing LeadersKnow Thyself: Mindfulness Techniques to Beat Stress and Become a Better MarketerIn this episode of WeMarketers Podcast, Andrew welcomes Senior Researcher Vladyslav Dombrovskyi from the Institute for Behavioral Studies at American University Kiev. They discuss the importance of self-awareness for marketers, practical techniques like setting clear aims, motivation, learning through practice, and reflection. Vladyslav introduces exercises such as morning pages, the concept of a 'Day Without Fits,' and adapting Shabbat traditions to improve internal connection and decision-making. Learn how observing your own behavior without judgment can lead to significant personal and professional growth.Timecodes:01:56 Vladyslav Dombrovskyi's Background and Journey02:57 Practical Advice...
2025-03-1031 min
WeMarketers Podcast | Talks with B2B Marketing LeadersDeveloping Brand Strategy for Small B2B BusinessesIn this episode of WeMarketers podcast, Andrew interviews Lorraine Carter, the founder and director of Persona Design Consultants. Lorraine shares her extensive experience in brand strategy, offering insights into how businesses, from global enterprises to SMEs, can drive growth without a big marketing team. Lorraine underscores the importance of brand strategy over visual design, outlines key components necessary for any brand strategy, and provides practical advice on launching brand initiatives. The conversation touches on topics such as customer psychology, brand audits, and the importance of consistent brand messaging.____________Timecodes:01:45 Lorraine Carter's...
2025-02-1635 min
WeMarketers Podcast | Talks with B2B Marketing LeadersB2B Content Strategy Driven by Data: Insights from Tabitha WhitingIn this episode of WeMarketers Podcast, host Andrew interviews Tabitha Whiting, a content strategist and writer for B2B tech startups, currently leading the content department at Ravio, a compensation benchmarking platform. Tabitha shares insights on building a successful content strategy for B2B startups, emphasizing the importance of listening to the market, creating valuable content based on data, and understanding your audience's needs. She also discusses Ravio's unique approach to weaving data insights into content, the challenges of content creation, and the significance of prioritizing community building in their overall strategy. Tune in to learn about...
2025-02-0329 min
WeMarketers Podcast | Talks with B2B Marketing LeadersB2B Rebranding Explained: Building Brands that ConnectIn this episode of the WeMarketers Podcast, Andrew sits down with Stella Miranda, a seasoned branding and marketing strategist with over a decade of experience in B2B. They dive deep into the intricate process of rebranding, discussing everything from brand refreshes and repositioning to the full-scale rebranding efforts. Stella shares invaluable insights into the steps involved, the importance of research, internal alignment, and the role of brand consultancies. She also highlights notable examples to illustrate successful rebranding efforts. Whether you're considering a visual update or a complete brand overhaul, this episode offers expert advice to navigate...
2025-01-2039 min
WeMarketers Podcast | Talks with B2B Marketing LeadersViktor Zhuk: Crafting Unforgettable B2B Events with Tech and HeartIn this episode of WeMarketers podcast, Andrew sits down with Victor Zhuk, Event Technology Manager at Viva Esprit, to delve into the magic of events and how to elevate them from good to great. Victor shares his method of blending technology with creativity to craft bespoke experiences and discusses important aspects such as ensuring attendee happiness, the role of professional event organizers, and impactful use of event technologies. Join us to uncover Victor's unique approach to event management and valuable advice for those starting in the industry.____________Timecodes:01:04 Meet Victor Zhuk...
2024-12-2324 min
WeMarketers Podcast | Talks with B2B Marketing LeadersHow B2B Content ConvertsIn this episode of WeMarketers podcast, Andrew welcomes Becky Lawlor, founder of Redpoint, who discusses the importance of original research in B2B content marketing. Becky reveals key findings from Redpoint's report, 'Content that Converts,' which is based on insights from over 250 B2B buyers.Discover how original research can exponentially increase engagement, lead generation, and brand trust. Learn practical tips on repurposing content, balancing AI-generated and human-created content, and navigating budget and resource constraints.Timecodes:00:00 Introduction: The Power of Original Research00:48 Welcome to WeMarketers Podcast01:09 Diving into...
2024-12-0823 min
WeMarketers Podcast | Talks with B2B Marketing LeadersCreating Your Ideal Customer Profile (ICP)Join Andrew on WeMarketers Podcast as he discusses the importance of defining your ideal customer profile (ICP) with Ora Gittsovich, CEO of ClickRoads. With over 13 years of experience in B2B marketing, Ora shares insights on how businesses can build relationships, gather critical metrics, and identify their target audience. Learn the difference between ICP and customer persona, strategies for omni-channel marketing, and practical examples of successful ICP implementation. Perfect for startups and established companies looking to break through growth barriers.Timecodes:01:34 Defining Ideal Customer Profile (ICP)01:45 Understanding ICP and Customer Persona
2024-10-0838 min
WeMarketers Podcast | Talks with B2B Marketing LeadersBuilding a B2B Marketing Strategy from ScratchWelcome to WeMarketers podcast episode featuring Albert Mercade, Marketing Manager at TalentUp.io. Join host Andrew as Albert shares his inspiring story of joining TalentUp.io as an intern and eventually shaping its marketing strategy from scratch. Discover how he tackled early marketing challenges, the effective strategies that led to TalentUp.io's growth, and the critical role of content creation, particularly blogging and salary benchmarking reports.Albert also offers valuable advice for new marketers, discusses the impact of AI on marketing, and emphasizes the importance of patience, teamwork, and learning from failures. Don't miss this insightful conversation!
2024-09-1623 min
WeMarketers Podcast | Talks with B2B Marketing LeadersThriving as a Freelance B2B Content MarketerIn this episode of the WeMarketers podcast, Andrew interviews Vlada Korzun, a strategic B2B content marketer and writer. With over five years of experience and a year of freelancing, Vlada dives into the importance of freedom and nonconformity in her work. She shares insights on building a personal brand, leveraging non-content communities, and optimizing content creation with AI tools like Claude and Perplexity. The conversation covers time management, client relations, pricing strategies, and the future of content marketing amid rapid AI development. Tune in for valuable advice and inspiration for freelance content marketers.Timecodes:
2024-09-0530 min
WeMarketers Podcast | Talks with B2B Marketing LeadersStrategic Marketing for AI-Powered PlatformsJoin Andrew on the WeMarketers Podcast as he interviews Leontien Rutenfrans and Rebecca Hornig from Textmetrics. In this episode, they delve into effective B2B marketing strategies for AI writing tools. They explain how their European base and data protection focus set them apart in the crowded AI market.The podcast covers partnership-building with ATS systems, leveraging events for lead generation, content strategy involving AI tools, and the importance of human oversight in AI-generated content. Leontien and Rebecca also share tips on handling large marketing tasks within a small team and navigating the evolving landscape of AI...
2024-08-1915 min
WeMarketers Podcast | Talks with B2B Marketing LeadersMarketing Leadership in Small TeamsIn this episode of the WeMarketers Podcast, Andrew interviews Alina Belascu, marketing manager at Tidaro. Alina discusses her 11-year journey in marketing, focusing on the transition from Parkanizer to Tidaro during the pandemic, which led to a rebranding initiative. The conversation explores the challenges of leading a small marketing team, emphasizing the importance of prioritization, segmentation, and resource management.Alina details the collaborative rebranding process involving her entire team and the strategic use of content marketing, including interviews with industry experts. She also shares her experience with AI tools in marketing, her strategies for internal and external...
2024-08-0645 min