Shows
From Caving In To Crushing ItEpisode 113 - Andrew Deutsch - From Struggles to Strategy: Andrew Deutsch’s Journey of Global Impact and Entrepreneurial SuccessHere’s what you’ll learn about:
Defining Moments and Early Life (0:00)
Host Drew asks Guest Andrew Deutsch to share defining moments that shaped his life and career.
Andrew recounts his grandfather's journey from sweeping floors to owning a large printing company, which inspired him to pursue education.
He initially struggled academically but turned things around, eventually earning a scholarship.
Andrew became an exchange student in Sweden and later studied international business, despite a tough job market.
Early Career and Entrepreneurial Spirit (1:02)
Andrew took a job at a nonprofit in Orlando, Florida, where he lear...2024-12-3024 min
The Value Growth Podcast15 - Understanding Customer Needs to Drive Marketing Effectiveness with Fangled Group's Andrew DeutschIn this episode of the Value Growth Podcast, your host, Ken Sanginario, interviews Andrew Deutsch. They discuss the vital role of marketing in businesses and its integration with other functions.Andrew shares his extensive background in global trade and the founding of his growth agency. He emphasizes the benefits of fractional executive roles, allowing companies to access high-level marketing expertise without the cost of a full-time CMO. The Fangled Group's approach includes in-depth market research and tailored strategies to effectively help clients communicate their unique value propositions.Think you'd be a great guest on the...2024-10-0230 min
The Zoomers to Boomers Business ShowHarnessing Customer Insight to Revolutionize Your Business w/ Andrew DeutschWhat if understanding your customer could revolutionize your business? In this episode of the Zoomers to Boomers Business Show, we promise you'll gain strategic insights from Andrew Deutsch, a multilingual marketing strategist from the Fangled Group. Andrew takes us through his transformative journey from a global trade consultancy to a leader in multicultural marketing. We discuss how truly grasping the value proposition from your customer's perspective can make or break your marketing strategies. Dive into a fascinating case study featuring a steel drum manufacturer, where focusing on customer priorities like on-time delivery and reliable service not only fostered brand...2024-09-0420 min
Cut The Tie | Success on Your TermsHow to Convert Every Touch into a Voracious Advocate with Andrew DeutschNever Been Promoted Podcast with Thomas HelfrichAndrew Deutsch, the founder and CEO of Fangled Group, shares his profound insights into business growth and marketing strategy. From his extensive experience in global trade to pioneering innovative marketing solutions, Andrew discusses the importance of building a robust strategy before diving into tactical execution, and how understanding your market can turn every touchpoint into a voracious advocate for your brand.About Andrew Deutsch:Andrew Deutsch is the CEO and founder of Fangled Group, a business growth and...2024-06-2542 min
More Clients, Less Effort.038: Multi-Channel Strategies to Accelerate Conversions from Buyers to Advocates with Andrew DeutschDo you find it a challenge to develop eager advocates for your business? Are you spending a lot on marketing efforts, yet the returns are somewhat unsatisfactory? If so, this episode will provide the tips on how to amplify your marketing game. In this episode of More Clients Less Effort, Tim Hyde interviews Andrew Deutsch, a global marketing and sales consultant. He is also the head of Fangled Group, a strategic growth consultancy company. Tim and Andrew explore how to transform prospects beyond customers into raving fans who actively promote your brand.Andrew shares how some big brands f...2024-03-2539 min
The Faces of BusinessThe Dangers of Economic Hostages - Andrew DeutschIn this, The Faces of Business, Andrew Deutsch, CEO, EcoTek Soft Wash & Junk Bros, Founder, Fangled International, talks about the dangers of economic hostages and how they might be hurting your business progress. Economic hostages are people staying in a business only because of current and future compensation.
Andrew is a leader with a proven record of accomplishment of revenue growth and broad-based expertise in developing and executing innovative and effective growth strategies. He draws upon his sales, marketing, and leadership experience in his current role as the CEO of EcoTek Soft Wash and Junk B...2023-03-0944 min
On Brand with Donny DeutschAndrew Yang: If It's Broken, We Need to Fix ItToday, Donny is joined by the Chairman of the Forward Party, former Presidential Candidate, and author, Andrew Yang. Donny and Andrew discuss a variety of topics including Andrew’s experience running for President, what a third party can do to fix the broken electoral system, and why rank choice voting works. But leading off, Donny covers his top brands this week, stamping his "Ups" or "Downs" on The Queen, Kim Kardashian, and Major League Baseball among others in his "Brands of the Week". Learn more about your ad choices. Visit megaphone.fm/adchoices2022-09-1551 min
Boss UncagedCEO Of Fangled Group: Andrew Deutsch AKA The Fangled Boss - S3E22 (#118)“The future of being a top-level marketer is really focusing on how do I become a strategist, not a tactician.”
In Season 3, Episode 22 of the Boss Uncaged Podcast, S.A. Grant sits down with the CEO of Fangled Group, Andrew Deutsch.2022-05-0300 min
Believe you can because you can!61. How To Develop Innovative Marketing Strategies with Andrew DeutschMost businesses have no documented marketing strategy. That’s why results are far away from the best. Andrew Deutsch shares his valuable insights. He is a multilingual Marketing Leader with broad based expertise galvanizing teams to develop innovative and effective strategies. Spearheading innovative campaigns proven to drive demand and cultivate sales success in highly competitive companies…
2021-11-0644 min
Believe you can because you can!61. How To Develop Innovative Marketing Strategies with Andrew DeutschMost businesses have no documented marketing strategy. That’s why results are far away from the best. Andrew Deutsch shares his valuable insights. He is a multilingual Marketing Leader with broad based expertise galvanizing teams to develop innovative and effective strategies. Spearheading innovative campaigns proven to drive demand and cultivate sales success in highly competitive companies…2021-11-0644 min
The Be Better BroadcastBBB 113: The KEY To The Success Of ANY Business! | Andrew Deutsch & Brandon EastmanIn the world of strategic marketing & sales, few have experienced more than our guest, Andrew Deutsch.Andrew is the CEO & Founder of Fangled Group & is a strategy-first, multilingual global marketing and sales consultant who has successfully driven business growth in more than 100 countries, driving revenue in the 10s of billions of dollars.Yes, that's BILLions! Andrew helps his clients obtain incredible results, and today we'll be diving in to his personal story as well as HOW he serves his clients at a deep level to create strong brand advocates.Follow Andrew Deutsch on...2021-09-3040 min
The FangledCastEpisode 49: Strategy Before Tactics with Karl Hindlevideo version https://youtu.be/l2EgXfECxSM
Do you jump to tactics or take the time to do the proper research and work to build a core strategy rior? One of the most common causes for failure when doing a post mortem of a failed company reveals a lack of true strategy based on facts that matter to the target audiences. Join our chat to get some quality tips from the expert, Karl Hindle from WellSpring Digital https://wellspringdigital.com/2021-09-2023 minThe FangledCastEpisode 48: Is Coaching Nonsense? With Brian BachandSo many coaches banging on your LinkedIn door and it leaves one to wonder if any of them are worth knowing or working with.
Join the chat with one who has incredible accomplishments as a business coach to help you sort through the masses of unqualified self-proclaimed experts to find someone who may be able to help you take your career or business to the next level.
Video version: https://youtu.be/euQMROqHDB02021-09-1326 min
The FangledCastEpisode 47: Qualitative vs Quantitative Research Cage Match With Grant Goodman?video version: https://youtu.be/ndatuNl4vYU
Should you build your Go-to-market strategy based on Qualitative or Quantitative research or a balance of both? How do you know if either is providing you with usable data? Join our conversation and let us know your thoughts.. We think you will find the conversation fascinating and thought provoking. It may change the way you see data.,
check out: https://proofpositioning.com/2021-08-3028 minThe FangledCastEpisode 46: Sustainability, a Needed & Affordable Differentiator?video version: https://youtu.be/_eCWtiwIkh4
Join our guest David Goodman as he explains the benefit to you, your organization, the community, and the world from implementing a sustainability program now and becoming certified.
He has created a way of accomplishing this in your company without the exorbitant costs associated with sustainability certifications.
Sustainability is a true value and can be your differentiator in a crowded market so be proud not only for doing the right thing, but also for doing it economically.2021-08-2320 minThe FangledCastEpisode 45: Are Demographics Bullshit with David AllisonVideo Version: https://youtu.be/zO9Wf5EVmXI
Lets see if we can answer this question. Are demographics the key to understanding your market or are they outdated, un-useful, or a waste of your money?
Let's dig into this together with David Allison, Founder of www.valuegraphics.com
I am certain this conversation will get you thinking in new ways and help you rethink how you build your brand and go-to-market strategies.
Please also check out the Virtual Presenter Course:
https://virtualpresentercourse.com/impact25/aff/5/
&
Viddyoze: https://bit.ly/3pujKvh2021-08-1634 min
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought LeadersEp 38 : Andrew Deutsch on Strategic Marketing & Strategy First Approach, Brand Advocacy, Predictive Sales & Marketing Using Artificial IntelligenceWhat is the strategy first approach to sales and marketing ?
How do you convert every touch into a voracious advocate of your brand ?
What is the role of predictive AI & data analytics in upselling and cross-selling ?
Andrew Deutsch answers the above questions in an interesting and often funny conversation. Andrew Deutsch is a CEO of Fangled Technology. He is a Global Marketing & Sales Executive, passionate about converting every touch into an advocate for your brand.
Please connect with Andrew on Linkedin https://www.linkedin.com/in/andrew-deutsch-2445936/
And...2021-08-1521 minThe FangledCastEpisode 44: Ethics as a Competitive Advantage with Richard MessingVideo version: https://rb.gy/aw4osf
Join the conversation with Richard Messing of the Kotel Group LLC for a discussion about how positive ethics not only are a source of pride for companies but in many cases can provide a true competitive advantage for your company.
You can learn more about running an ethical business and how it can become one of your competitive advantages by visiting:
kotelgroup.com
kotelbusiness.org
Please also check out the Virtual Presenter Course:
https://virtualpresentercourse.com/impact25/aff/5/
&
V...2021-08-0920 min
The Kiwi Chiropractic Podcast#11 Warum knackt meine Wirbelsäule? - Andrew spricht deutschEine der häufigst gestellten Fragen an uns ist, warum es bei der Justierung knacken kann, was da eigentlich genau knackt und ob es schlimm ist, wenn ihr euch selbst knackt.
Antworten auf diese Fragen haben heute Alisha und Andrew für euch - mit einer kleinen Überraschung! Denn wir erfüllen euch einen Wunsch, der sich in der letzten Wochen gehäuft hat: Andrew spricht deutsch mit euch in dieser Folge :-)
Viel Spaß!
References: https://pubmed.ncbi.nlm.nih.gov/30080300/
2021-08-0611 min
Helping Organisations Thrive with Julian Roberts#51 Andrew Deutsch | What Is Employee Advocacy & How Does It Really Work?Today I am interviewing Andrew Deutsch who is the CEO of Fangled Technology.
Andrew shares how it is important of having advocates in your organisation, so that they share beyond the workplace of the positive views of the company, we also looked at how we can develop them to have a positive impact on the business. Andrew shared that you need to ensure you reward employees, make sure they know why they are there and aligned to the purpose of the company and create an environment where they feel proud of their work. And finally h...2021-08-0227 min
The Breakthrough Creative71. What Artists need to know about Marketing with Andrew DeutschWhat is Marketing - Is it Branding? Storytelling? Selling? Marketing expert, Andrew Deutsch of Fangledtech.com, is my guest on this episode that brings some clarity to the tool of Marketing, what it is and how to make it work for your business. You can connect with Andrew on LinkedIn: https://bit.ly/3ykQxIq You can find Andrew’s show, ‘Fangledcast’, on YouTube. Learn more about my Business Coaching for Artists: https://bit.ly/3ykziHe Follow John on instagram. https://www.instagram.com/john_mcdavitt_art/ Follow The Breakthrough Creati...2021-08-0242 minThe FangledCastEpisode 43: Translation for Global CommunicationVideo version: https://rb.gy/qmppvb
Properly converting marketing copy from one language to another is not possible with simple translation programs like google translate.
We use a variety of vendors for our clients' needs when expanding their global footprint depending on the actual need and application.
Wendy Pease, owner of Rapport International, a multilingual translation company and I discuss how important translation is to helping companies communicate on a global level.
Translation alone is not the answer. Converting text into another language so it also culturally communicates the value to the reader is key.
After working in over 120 countries...2021-07-1921 minThe FangledCastEpisode42 Innovative Lending in Agriculturevideo version: https://youtu.be/tNeDnH4cx2Q
Today is your day to rethink farming and Agriculture. Even if you are not interested in agriculture, we think you will enjoy this conversation. Our guest Hollie Bunn is an expert in everything finance for the agricultural market and I was honored that she was willing to share her expertise with the FangledCast audience about ag finance regenerative agriculture, and sustainability. Enjoy the conversation as we dig deep into how farmers innovate and how special financing makes it possible. Even if you are not interested in agricultu...2021-07-0621 min
What Makes Them Tip100 - Zero to Wow with Fangled Technology's Andrew DeutschIn this episode, your host, Jeff Ford talks to Fangled Technology's Andrew Deutsch about product development, adapting, priorities, and more. Check out Andrew's website here: http://fangledtech.com/2021-06-3022 minThe Faces of BusinessThe Future of Sales Powered by Al - Andrew DeutschUsing in AI in sales is a fairly new concept yet it is set to greatly influence sales in the future. To discuss this in detail we had our talk with Andrew Deutsch on this weeks The Faces of Business podcast.
Thanks for listening to The Faces of Business Podcast.
You can find out more about us on our website.
You can visit our blog page for this episode.
Email us for more information info@exityourway.us
2021-06-3043 min
The Future of Influence21 - The Emperor Does Have Clothes with Fangled Technology's Andrew DeutschIn this episode, your host, Sandy Fowler talks to Fangled Technology's Andrew Deutsch about strategies, brand advocates, influencing, and more. Check out Andrew's website here: http://fangledtech.com/2021-06-2520 min
The Winning TacticsIs Cold Calling a Dying Practice? with Andrew Deutsch"We are calling you about your car's extended warranty" This week we explore if cold calling is really dying or if the poor practice has just put it on life support. If you are using cold calling in your business this is a can't miss episode with Andrew Deutsch. Join us as we uncover the truth! Don't forget to check out Andrews Podcast https://www.youtube.com/channel/UCm7Pu6t9UfklPa9aEdx0iLA About Andrew Deutsch: Multilingual Marketing Leader with broad-based expertise galvanizing teams to develop innovative and effective s...2021-06-2437 min
The Winning TacticsIs Cold Calling a Dying Practice? with Andrew Deutsch"We are calling you about your car's extended warranty"This week we explore if cold calling is really dying or if the poor practice has just put it on life support. If you are using cold calling in your business this is a can't miss episode with Andrew Deutsch.Join us as we uncover the truth!Don't forget to check out Andrews Podcasthttps://www.youtube.com/channel/UCm7Pu6t9UfklPa9aEdx0iLAAbout Andrew Deutsch:Multilingual Marketing Leader with broad-based expertise galvanizing teams to develop innovative and effective s...2021-06-2437 min
Agency Rockstars59 - Honesty, Integrity and, Communication with Fangled International Andrew DeutschIn this episode, your host, Dan Moyle talks to Fangled International Andrew Deutsch about advocates, alternatives, benefits, and more.
Check out Andrew's website here: http://fangledtech.com/2021-06-1621 min
The MIC is LISTENING! ShowAndrew Deutsch, The FangledCast Podcast isn't just new fangled chat!This week, we welcome Andrew Deutsch, Host, The FangledCast Podcast and President, Fangled Technologies. We're gonna chat all things about FangledCast, but let's be honest, Andrew is going to keep Syya on her toes with his wit and humor!Highlights:Sejal Thakkar - Bias & Proactively Civil WorkplaceChala Dincoy - Super Niche MarketingPalmer Gambler - Navajo (Dene) EntrepreneurshipBenjamin Cohen - AI will Super-Accelerate Your SalesShout out to Sejal's TEDx Talk: https://www.youtube.com/watch?v=EHvI2qSoO3kLearn more and Follow The FangledCast Podcast Here: https://fangledtech.com/podcasts/...2021-06-1637 minThe FangledCastEpisode 41: Repair Your Reputation with Rajiv Jadhavvideo version: https://youtu.be/6JwaxM4k8E8
Have you seen a business or person crushed by fake or nasty negative reviews, character attacks, and massive trolling?
It is far too easy for someone to lob nastiness over the wall from their anonymity and attempt to destroy your reputation and most of us don't realize what to do about it.
We know that many reviews and ratings are either not real or the result of an exaggeration in the moment yet these days they are critical to our lives and our businesses.
Join me and Rajiv to learn that there...2021-06-1430 min
The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CXMeaningful Business Transformation with Andrew Deutsch, Fangled TechnologyToday we’re going to talk about creating meaningful change in organizations. While most leaders say they want their company to be forward-thinking and stay ahead of the competition, when the rubber meets the road, there is often a reluctance to embrace the types of ideas and thinking that will actually make change happen.. To help me discuss this topic, I’d like to welcome Andrew Deutsch, CEO, Fangled Technology. Learn more about your ad choices. Visit megaphone.fm/adchoices2021-06-1028 minThe Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CXMeaningful Business Transformation with Andrew Deutsch, Fangled TechnologyToday we’re going to talk about creating meaningful change in organizations. While most leaders say they want their company to be forward-thinking and stay ahead of the competition, when the rubber meets the road, there is often a reluctance to embrace the types of ideas and thinking that will actually make change happen.. To help me discuss this topic, I’d like to welcome Andrew Deutsch, CEO, Fangled Technology. Learn more about your ad choices. Visit megaphone.fm/adchoices2021-06-1028 min
Manifesting with Meg: Conversations with Extraordinary PeopleManifesting with Meg & Andrew Deutsch: Ep 69 Happiness Exists on EarthAndrew Deutsch is the Founder of Fangled Group, a strategy-first multilingual global marketing, and sales company that has successfully driven business growth in more than 100 countries driving revenue in the 10s of billions of dollars. He is also the host of “The Fangledcast” podcast where incredible guests take deep dives into relevant topics for the business world. He studied both International trade and psychology building his unique methodology focused on converting everyone a company touches into brand advocates as a strategic base for sustainable growth. He traveled the world extensively including a 10-year stint living and working in Brazil and...2021-06-0911h 40The FangledCastEpisode 40: The search for the value of finding your business coachVideo Version: https://youtu.be/LCKm6ZJRs7o
If you are "coach skeptical" or just "coach curious", this is the panel discussion for you.
After the global shutdown, many who lost their jobs flooded the market with new titles like coach and consultant to fill gaps in their employment history.
This added a new layer of complexity when seeking a well seasoned, trained, and experienced coach to help advance your career and performance.
We ask how many of these newly minted coaches and consultants are actually trained and qualified to perform the duties required by their new titles.
I invited...2021-06-0147 min
B2B Digital Marketer213 Andrew Deutsch - How Can B2B Organizations Build Loyal Advocates for Their Brands?Building brand advocates is every organization\'s dream when it comes to their customers. Brand advocates are the most loyal fans of your brand and share your value proposition with other people. In fact, brand advocates or loyal customers are five times more likely to purchase again and four times more likely to refer to a friend. The problem is, B2B marketers are not building advocates. They are focused too much on the numbers. They treat marketing as B2B and B2C, when in reality, it\'s B2H (Business to Humans) or P2P...2021-05-2741 minThe FangledCastEpisode 39: Behind the Scenes in Private Equity with Chris Ahearnvideo version https://youtu.be/NblYSzVxZcI
Chris Ahearn Operating Partner of The Sterling-Group goes above and beyond today describing the inner workings and thought of successful Private Equity firms and how they operate.
The stereotype of PE as vultures ready to pick apart companies portrayed in "Barbarians at the Gate" is far from the reality in the vast majority of the work of Private Equity firms today.
We discuss how PE firms purchase companies based on their potential to grow and prosper until they reach new height.
We cover all stages from pre-purchase, due-diligence, acquisition, and growth. Even if you...2021-05-2431 min
The Next 100 Days Podcast#274 – Andrew Deutsch – Creating Brand AdvocatesCreating Brand Advocates with Andrew Deutsch
Andrew Deutsch focuses on turning your consumers into voracious advocates for your brand. A brand advocate is someone who loves your brand, products, and services. They don’t just love them though. They buy knowing your value then shout your praises to the world as they buy again and again.
Where Did The Name "Fangled Tech" Come From?
It came from a punchline of a joke that stuck. Years ago, the name of Andrews company was "The Deutsch Group" and was based in Brazil for many years before coming back to the states. Someone who...2021-05-2144 minThe FangledCastEpisode 38: Bias and the proactively civil workplace with Sejal ThakkarVideo Version https://youtu.be/Jky7KzqwrOM
Why do so many companies wait until the S%$t hits the fan before they recognize that there are ways to bring a diverse workforce to the table to recognize and learn from their their differences? Listen to a conversation with our guest who is both an attorney and the Chief Civility Officer of her company TrainXtra.
My guest Sejal Thakkar masterfully works with companies and individuals to advance interpersonal relationships and enhance positive relationships between people of diverse backgrounds. Rather than the idea of coexistence, what would ha...2021-05-1729 min
All Things Gratitude PodcastSeason 2 Episode 25 Andrew DeutschOur next guest is the founder of Fangled Group, a strategy first multilingual global marketing and sales consultant who has successfully driven business growth in more than 100 countries driving revenue in the 10s of billions of dollars.
He is also the host of “The Fangledcast” podcast where incredible guests take deep dives into relevant topics for the business world.
How’s that for a mouthful?
He studied both International trade and psychology building a unique methodology focused on converting everyone a company touches into brand advocates as a strategic base for sustainable growth.
He has...2021-05-1455 minThe FangledCastEpisode 37: Exploring Super Niche Marketing with Chala DincoyVideo version: https://youtu.be/510VG-Hj158
Chala Dincoy known as the master re-positioner joins the FangledCast to explore the TRUE POWER of finding your micro niche that can exponentially help grow your business.
Her superpower is the ability to help you as a B2B service provider reposition your marketing message to successfully sell to corporate clients.
Our animated chat digs deep into multiple examples that can help you rethink how you go-to-market and position your business for smooth sailing in an ocean of savage competition.
To get to know her better, please check out the following links:
https://program...2021-05-1021 minThe FangledCastEpisode 36: The Magic & Power of 3D Animation with Joe RuleNormally we don't say this, but please watch the video version to see all the cool images we are profiling in the conversation @ https://youtu.be/7YEkVGadPT8
Ever needed to explain the unexplainable? How about demonstrating something your eyes may not be able to easily see? Think about how 3D animation can be up tot he task while wowing the audience?
3D animation starts with the wow and follows up with the how in ways that may be impossible to show when you promote your products to your audience.
Join the conversation to understand how Joe Rule of Raconteur http...2021-05-0315 minThe FangledCastEpisode 35: Women CEOs who kill it in manufacturing with Susanne NordmanVideo version https://youtu.be/6cHRwX2MlNc
The days of seeing the role of CEO in manufacturing as a strictly boys club are long past. Join the conversation today to hear how Susanne took the reigns of Obsidian Manufacturing Industries and with the confidence of her team continued its growth and sees great things in their future.
The conversation stops being about female CEOs quickly though and digs into a successful CEO's views of the use of marketing in heavy industry both from the application of internal resources and when it makes sense to seek ou...2021-04-2629 minThe FangledCastEpisode 34: Mansur Khamitov, a true expert global trade & marketing professor who lives what he teaches.I had the incredible honor to get Mansur Khamitov on the FangledCast to discuss his expertise in the global market now that he has taken his years of accomplishments into the classroom as a professor at Indiana University.
Far too often critics of academia diminish the incredible advantage of getting a degree in business leading to an MBA to build a foundation for future success in the business world. The most common cliché that normally is proven as the exception and not the rule is "Those who cant do teach."
Yes, there may be professors we have all met who m...2021-04-1930 min
WBSRocks: Business Growth with Enterprise Software and Digital TransformationWBSP061: Grow Your Business by Shifting From the Transactional Mindset To Value-Driven Pricing w/ Andrew DeutschSend us a textProduct pricing is more than just the dollar amount printed on the packaging or pricing labels. It drives consumer behavior, affects the customer experience, and impacts the bottom line. Right pricing strategies could catalyze your growth and provide a competitive advantage. On the other hand, overly promotional pricing strategies could be counterproductive and increase operational complexity. When it comes to pricing, it's the balance that matters.In today's episode, we have our guest Andrew Deutsch, who discusses pricing and discounting strategies for companies. He shares his thoughts on how to shift...2021-04-1342 minThe FangledCastEpisode 33: Vegas Style "Super Niche" marketing with Tim EvansWhen the head of marketing at one of Las Vegas's premier strip hotels gets his entrepreneurial spirit behind turning an interesting idea into a major profit center for the company, heads turned.
Tim Evans recognized a minor event with a niche population taking place regularly at his hotel and the entrepreneurial light bulb appeared above his head. He recognized a population who loved the event, had funds to spend, and spent it freely while enjoying what soon became a weekly event.
Listen and learn how this grew from an idea to a weekly event, to many more events, and eventually...2021-04-1223 min
The Biz Reveal Podcast with Craig SawyerEpisode 27: Convert Customers into Brand Advocates with Andrew DeutschA strategic marketing consultant and sales strategist, Andrew Deutsch has successfully driven business growth in more than 100 countries. He has studied both international trade and psychology building a unique methodology focused on converting customers into brand advocates as a strategic base for sustainable growth.After the show, learn more at: https://virtualpresentercourse.com/Support the show (http://thebizreveal.com/donate)2021-04-0657 minThe FangledCastEpisode 32: How a Manufacturer's CEO Views Internal vs External Marketinghttps://youtu.be/akymQntVbQ8
Eric Erwin, CEO at FloraCraft took some time to discuss how a manufacturer in both the B2B space and the B2C space view marketing as a function in their overall strategy.
Join the conversation and let us know how his nuggets of wisdom apply in your work.
You can find Eric as follows:
https://www.linkedin.com/in/ericerwin/
https://www.floracraft.com/
Please also check out the Virtual Presenter Course:
https://virtualpresentercourse.com/impact25/aff/5/
&
Viddyoze: https://bit.ly/3pujKvh
Stream and video Conference Like A Pro
Canon EOS M50 Mark II https...2021-04-0524 minThe FangledCastEpisode 31: Personalized Marketing with Sound with Geoffrey SternJoin the conversation to share a story taking the power of personalization to the market as a solid tactic leading to delighted customers and converting every touch into advocates for your brand.
If you've ever been delighted by the personal messages and sounds when squeezing a build a bear toy, you have Geoffrey to thank. Now lets see how we use that amazing delighter to excite your customers and clients.
We love the idea of meeting every touch at their model of the world and speak directly to them. Let us know if you think this is a way to...2021-03-2924 minThe FangledCastEpisode 30: Coaching Founders to Massive Success With Tim KubiakIf you are a founder of a business, know one, or want to be one, this interview is for you.
Tim Kubiak has a stellar track record helping Founders of all kinds take their business to great places. When we say all kinds, there are some that begin with just an idea and others have tried to start but get stuck behind a speed bump that Tim can help them get past to grow.
We hope you take the time to listen as the nuggets of knowledge keep coming all the way to the end of the recording. Please feel...2021-03-2232 min
Grind Sell ElevateHow you can learn about Global Marketing & Become a Sales Expert - w/Andrew DeutschAndrew is a Multilingual Marketing Leader with broad based expertise galvanizing teams to develop innovative and effective strategies.
Spearheading innovative campaigns proven to drive demand and cultivate sales success in highly competitive companies and brands from conception to market success. Expertise in including and inspiring key stakeholders to collaborate and build value propositions and comprehensive marketing roadmaps designed to strengthen brand influence and grow sales.
An innovatively effective change leader who leverages true passion and an unwavering commitment to excellence. Consistently navigating the complex waters of business to secure positive results in all markets and...2021-03-1547 minThe FangledCastEpisode 29: Incredible Video Presentations with David MaldowThis episode is a must watch video version. The audio version will leave you wondering what you are missing, If you are about to listen, we urge you to stop and click here:
YOU TUBE: https://youtu.be/oLqFDvRMY5M
We are sharing how you can take ordinary video meetings, video recordings, and more to the next level. We teach you how to use open source software to wow, and amaze your audience.
If you want to check out the course, please click here:
https://virtualpresentercourse.com/impact25/aff/5/
For those who watch this video presentation, clicking on the link...2021-03-1522 min
The Master Sales Funnels PodcastInterview with Andrew DeutschAndrew Deutsch from Fangled Tech joins us on the podcast today to discuss the need for sales and marketing communication, and the power of creating strong brand advocates to should your name from the hill tops.2021-03-0834 minThe FangledCastEpisode 28: Navajo (Dene) Entrepreneurship with Palmer Gambler of Stoic Native ClothingHave you ever wondered where the Entrepreneurial spark begins for most? I had to ask the question of Palmer Gambler, who grew up on the Navajo (Dene) reservation how in a community not known for having a multitude of role models to mentor him went from spark to successful fashion line.
Join this conversation to learn more about Dene culture, entrepreneurship, and how Stoic Native Fashion got its name and went from a clever idea to a thriving brand.
Check out Stoic Native Clothing at:
https://www.stoicnativeclothing.com/
Stream and video Conference Like A Pro
Canon EOS M50 Mark...2021-03-0734 minThe FangledCastEpisode 27: Fractional CMO with a little SaaS with Mark EvansMark Evans has become known for his innovative approach to marketing in the SaaS world. For those who don't know these letters, they stand for Software as a Service.
By acting as a FCMO (Fractional Chief Marketing Officer) he is able to bring Executive level Marketing expertise to his clients who are not in a position to support a full time marketing executive.
Check out our conversation to hear his brilliant insights into how FCMO may be a solution for your company, especially if you are in the SaaS market space.
Also check out:
The Virtual Presenter Course: https://virtualpresentercourse...2021-02-2825 minThe FangledCastEpisode 26: CRM the right way with Jeroen CorthoutCRM is either loved or loathed by sales teams all over the world. The myth is that if you do not go with the largest and most known CRM, SalesForce.com you will fail and many don't do a proper search for alternatives that can provide a great CRM experience more custom fit to your need and at a lower cost.
The part of the conversation that seems to be missing is how the selection process should be made and how it will be implemented. Who should be part of the selection and implementation process? What are best practices leading...2021-02-2224 minThe FangledCastEpisode 25: Influence Marketing realities with Jason FallsJoin us as we dig deep with Influence marketing expert, Jason Falls. He helps break down not only what influence marketing actually is & where it began but also how business of all types can utilize this tool to help implement their go-to-market strategy.
Jason Falls solves problems. Most of the time they have to do with digital marketing for Cornett, a full-service advertising agency based in Lexington, Ky., where he leads digital strategy and hosts two marketing podcasts (Digging Deeper and Winfluence).
His work has touched a number of major brands and has been recognized with several national and many...2021-02-1529 min
Marketing Spark (The B2B SaaS Marketing Podcast)Marketing & Sales Lessons from an ex-Road Warrior: Andrew DeutschIt used to be that marketing and sales meant jumping on airplanes to meet prospects and clients.
Many people didn't think twice about flying hundreds of miles to a meeting and returning the same day.
At one time, Andrew Deutsch was a hard-core road warrior.
He flew as much as 300,000 miles a year. Andrew visited a lot of places but eventually decided it was an unsustainable lifestyle.
Today, Andrew does most of its selling and from home via Zoom or virtual conferences.
On the Marketing Spark podcast, Andrew and...2021-02-0921 minThe FangledCastEpisode 24 Tom Antion explains how an entrepreneur works 80 hours a week to avoid working 40 hours for someone elseTom Antion has never had a job. He's an Internet Multimillionaire "guy next door" and founder of the only licensed, dedicated Internet marketing school in the country. He's the subject of a Hollywood Documentary "The American Entrepreneur" premiering spring 2021.
We had a great time digging into his history and many of the tips he offers to folks who take his courses and mentoring to help them be successful in ways. Tom is an extremely creative, kind, and generous guy who shares his path of success with his clients.
Please check him out at:
https://antion.com/ website
https://screwthecommute.com/ podc...2021-02-0832 min
Specified: Building Materials & Construction Growth PodcastBuilding A Strategy First Organization (With Andrew Deutsch)Andrew Deutsch is the Chief Executive Officer at Fangled Technology.In this episode of Specified Growth Podcast, Andrew discusses some of the common challenges that companies face when starting to build their global strategy. He also talks about the importance of understanding your real value proposition, and much, much more! Don’t miss this episode of Specified.Please reach out if you have any feedback or questions. Enjoy! Twitter: @TatsuyaNakagawaInstagram: @tats_talksLinkedIn: Tatsuya Nakagawa YouTube: Tats Talkswww...2021-02-0129 minThe FangledCastEpisode 23: AI (Artificial Intelligence) super-accelerates distributor sales with Benjamin CohenThis is a must listen episode with CEO, Benjamin Cohen to help better understand what AI (artificial intelligence) actually is and how it will help your sales team grow and flourish.
A properly implemented AI can help resolve the following problems in your sales team:
1) Reinvigorates existing sales team members to get back in the game and grow
2) Reduce new sales hire churn by getting new recruits up to speed and efficient sooner
3) Enabling inside sales / customer service to be more efficient and knowledgeable
4) Positively predict next steps with new and existing customers
5) more
The accomplishments and results are undeniable...2021-02-0123 minThe FangledCastEpisode 22: Landmines everywhere when trying to bring a new food to market with Mark BogomolnyIf you think grandma Edna's special sauce or uncle Billy's herbal fizzy drink is your path to being a billionaire, think again and do your homework before investing.
My conversation with food marketing and sales expert Mark Bogomolny is an eye opener for those who think bringing a food or beverage item to the market shelf is an easy path to great success.
Certainly it is not an impossible task, but if you ever thought you have that wonder-food that will make your life fortune, this is the conversation you need to hear.
Bringing a new food to market requires...2021-01-2530 min
Unconventional ThinkersInterview with Andrew DeutschIn this episode, we talk to Andrew Deutsch. Andrew is an author of the new book "Build Yourself Up Without Limits". Among the topics we cover include: The concept of museum states -- micro-addictions that often take us out of life Where these museum states come from How to build yourself unconditionally 2021-01-1934 minThe FangledCastEpisode 21: Let's ask JD Gershbein if Humor Belongs in the WorkplacePeople love to laugh.
Described as a man who defies description, JD Gershbein exemplifies the verve and vision of the social media world. He is that unique blend of scientist and artist, combining the pragmatic with the whimsical to deliver an extraordinary and deeply moving personal brand experience. Oh, and he is a great guy who leads with a heart of kindness and service... (and is one of my favorite people)
Laughter is a mood elevator causing us to release endorphins and encephalins that can even raise our pain threshold. More importantly, humor makes us happy, brings us together, and...2021-01-1835 minThe FangledCastEpisode 20: Jason Cutter and the power of building and coaching Stellar Sales TeamsWhat are the traits that make up an ideal sales team and how do you coach and mentor them into a force to be reckoned with. Jason is an expert in recruiting, training, coaching, and mentoring sales teams that provide superior performance for their companies.
Enjoy our conversation into the ways he makes this a reality for his clients.
If you like what you hear, please consider liking, following, and subscribing to the FangledCast for future content.
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Canon EOS M6 Mark II https://amzn...2021-01-1119 minThe FangledCastEpisode 19: Curt Anderson and the power of the E-Commerce Configurator.Join E-Commerce expert Curt and I for an in-depth discussion on the power of engaging your customers with the power to configurate their own version of your products on your we site.
Curt Anderson founded an eCommerce company in 1995 that was ranked 3X on the Internet Retailer Magazine Top 1000 eCommerce Companies. Curt is the author of “Stop Being the Best Kept Secret" an eCommerce resource guide for manufacturers.
Use the link below to grab your own copy of his brilliant book:
Stop Being the Best Kept Secret https://amzn.to/3gQje8t
If you like this interview, please like it, su...2021-01-0423 minThe FangledCastEpisode 18: Your Digital Twin with Greg MischioJoin in the conversation with my guest Greg Mischio to learn what a digital twin is and how it can help you to boost your ability to grow your company.
Imagine being able to replicate yourself in a way to get far more bang for your buck. Greg is a true leader in the realm of social media marketing and content creation.
He is the Owner and Founder of Winbound, a marketing agency that provides content marketing for small marketing departments with a focus on manufacturing and industrial verticals. Winbound provides a content + marketing approach, creat...2020-12-2817 minThe FangledCastEpisode 17: Christopher Nesbit & I discuss strategic marketing power for Industrial B2B companiesThere is a difference between Strategic Marketers and Tactical Marketers.
More so, there is also a cast difference between B2B specialists and Consumer specialists.
There is real power in building a positive brand and a strategic go-to-market playbook in the industrial space.
The days of thinking of marketing as some sell sheets, a magazine add, and trade show is all you need to be a goliath in business are over.
IMPORTANT MESSAGE: Your company brand is far more than just the product it makes
Please join in the conversati...2020-12-2133 minThe FangledCastEpisode 16: Busting Stupid Myths About Hiring Veterans with Ron Higgs.After interviewing multiple HR directors off-line asking reasons they hear from others preventing companies from hiring veterans,
I was able to ask my friend Retired Lieutenant Commander Ron Higgs to help me bust these myths.
This interview will help clarify all the benefits veterans offer any organization and why you may choose to put them at the top of the resume pile when you are recruiting new employees.
I'm sure you will get some great insights from this interview. Please enjoy the conversation, like the video, and of course subscribe to future interviews.2020-12-1423 minThe FangledCastEpisode 15: Customer Experience is KING with Ben BakerBen Baker of "Your Brand Marketing" joined us in a deep conversation helping understand how customer experience can be among the most important aspects in helping grow voracious advocates for your brand.
Ben describes his mission as follows: "I want to enable you to tell your story to your most important clients. . . your employees and develop your leadership teams, in order to bring that story to life!"
Join us in this conversation and let us know your thoughts. You can reach out to ben as follows:
https://yourbrandmarketing.com/home/
https://www.l...2020-12-1032 minThe FangledCastEpisode 14: Getting the most out of Recruiters with Kelly Robinson and Joel LalgeeLets challenge the world of recruiting to a new and higher standard. Jon the discussion to understand how stars in the recruiting world have turned the corner form the Hated Headhunter to true partnerships with companies and candidates to help find the right people for the right jobs.
Joel and Kelly had fantastic input showing the light at the end of the tunnel getting past resume pushers who ghost clients, put their short term profits above long term successes with clients, and all the other bad habits that have plagued the recruiting world.
Recruiters may hav...2020-12-0737 minThe FangledCastEpisode 13: Competing as a Capitalist in a Corporatist Society with Matt RogersMatt Rogers and I have a great conversation about being competitive in a market that seems to become more anti-competitive every year.
How do you compete in a market where large corporations spend more profits on lobbyists to create barriers to competition and privilege than they do on improving their products and services, delivery and implementation, customer service or anything else that a capitalist free-market model would obligate you to do?
As we continue to muddy the water with inaccurate or deceptive definitions of words in the business world, one that seems to have almost tot...2020-11-3032 minThe FangledCastEpisode 12: Strategic Lead Nurturing with Eric DickmannLet's talk with Eric Dickmann about the gold you will harvest from leads you generate .
STOP throwing your leads over the wall and hoping someone catches them. Real leads have value.
So many misunderstand what lead nurturing really is and how powerful it can be to generate sales, powerful learning, and future advocates for your brand. Lead nurturing is not Lead Pestering, Lead Scheduling, or Lead Ignoring.
Lead nurturing goes far beyond just creating a task to call a lead and then call them back. There are many ways to verify the quality of the...2020-11-2536 minThe FangledCastEpisode 11: Graphic Design MUST be Strategic with Burns BradyMany talk the talk about brand but to they live their brand's story?
Yes, it sure is cheap to find an offshore vendor who can make a "cool" logo for your company but does cost savings get expensive when you replace a logo that is part of your overall brand strategy with something you find "cool"? Cheap almost always becomes extremely expensive and rarely impactful.
Just because a person has designers software on their computer, does not mean they are a designer any more than a person with tons of woodworking tools is not necessarily a mas...2020-11-2324 minThe FangledCastEpisode 10: Language and its power in marketing with Ron TiteIf you don't know Ron Tite, it is my pleasure to introduce you to him. He is one of the most respected leaders in the marketing and advertising space known for his concepts of unifying contet and advertising.
We discuss several topic to help identify honest and clear ways to use language to promote your products and services to grow your business. We also discuss the power of building brand advocates for your brand and a number of other important concepts we think can help hone your skills as kings and queens of marketing. 2020-11-1730 minThe FangledCastEpisode 9: Alon Zaibert and I chat about Emotional Relevance in the workplaceHow do you connect at a deeper level with someone when they are not in the room?
Do you communicate in a manner that makes people feel something and remember you?
Join our conversation where communication guru Alon Zaibert and I discuss ways you can improve relationships with every touch inside and outside of your business.
Is emotional relevance the key to converting every person your company contacts into a voracious advocate for your brand?
Learn more about Alon by checking him out at:
https://www.alonzaibert.com/
https...2020-11-1038 min
The Winning TacticsAndrew Deutsch Don't JumpToo often we put the horse before the cart and jump into trying to fix our customer's problems with tools that may or may not solve their issue. It creates problems for us and for them. This week on The Winning Tactics Podcast we are talking with Andrew Deutsch to discuss how to properly build a strategy with your customer before jumping to the tools. About Andrew Deutsch: Multilingual Marketing Leader with broad based expertise galvanizing teams to develop innovative and effective strategies. Spearheading innovative campaigns proven to drive demand and cultivate sales success in...2020-11-0543 min
The Winning TacticsAndrew Deutsch Don't JumpToo often we put the horse before the cart and jump into trying to fix our customer's problems with tools that may or may not solve their issue. It creates problems for us and for them.This week on The Winning Tactics Podcast we are talking with Andrew Deutsch to discuss how to properly build a strategy with your customer before jumping to the tools.About Andrew Deutsch:Multilingual Marketing Leader with broad based expertise galvanizing teams to develop innovative and effective strategies.Spearheading innovative campaigns proven to drive demand and cultivate sales success in...2020-11-0543 minThe FangledCastEpisode 8: Curios employees are the most productive. A conversation with Michael HvisdosMichael Hvisdos of inquizo is an expert in the value of Curiosity in your workforce.
Join this conversation to understand how curious employees may be the key to having the most productive workforce possible.
This applies to all levels within your team. Imagine the possibilities of measuring levels of curiosity and then applying tools and techniques to increase those levels or maximum benefit to your organization. You can find out more after listening by checking out:
http://www.inquizo.com/
https://www.linkedin.com/in/mjhvisdos/
2020-11-0536 min
The Virtual CMOHow Brand Advocates are Created by Successful Companies Worldwide with Andrew DeutschIn this episode, host Eric Dickmann interviews Andrew Deutsch. Andrew is a multilingual global strategic marketing and sales consultant who has successfully driven business growth in more than 100 countries. His company Fangled Technologies is a strategic marketing consultancy with services including Fractional CMO leadership, in-depth research beyond the financials for M&A, in addition to total branding and go-to-market strategy creation. Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com Andrew Deutsch can be fou...2020-11-0231 minThe FangledCastEpisode 6: A conversation with Jeff Hyde to explore the importance of research for understandingJeff Hyde is one the best market researchers and strategists I know.
Our conversation leads deeply into the importance of gaining understanding of your customer as a building block for the development of your truly targeted go-to-market strategic plan.
Research can take on many forms beyond just qualitative and quantitative aspects. Experienced marketing professionals know that true understanding rarely comes from a simple unscientific survey.
Understanding your customers true personas including aspects beyond the basics of their likes and dislikes is only the beginning. What to do with that data to then build a str...2020-10-2933 min
The YourLIVINGBrand.live showMarketing Is About Caring: The Power Of A Full Customer Experience With Andrew DeutschSo much has changed in the world of marketing, especially during the digital age, but some basic principles remain the same. Perhaps one principle that isn’t going away any sooner is that marketing is all about caring. As Theodore Roosevelt once said, “Nobody cares how much you know until they know how much you care.” More than a century after he said them, these powerful words remain relevant. Andrew Deutsch should know. Having been in the marketing game before fax machines were a thing, Andrew knows that effectively communicating and building rapport with potential clients starts with being relevant...2020-10-2832 min
The YourLIVINGBrand.live showMarketing Is About Caring: The Power Of A Full Customer Experience With Andrew DeutschSo much has changed in the world of marketing, especially during the digital age, but some basic principles remain the same. Perhaps one principle that isn’t going away any sooner is that marketing is all about caring. As Theodore Roosevelt once said, “Nobody cares how much you know until they know how much you care.” More than a century after he said them, these powerful words remain relevant. Andrew Deutsch should know. Having been in the marketing game before fax machines were a thing, Andrew knows that effectively communicating and building rapport with potential clients starts with being relevant and pr...2020-10-2732 minThe FangledCastEpisode 5: with Konstantinos Apostolopoulos & Elia Gourgouris PhD confidence before competence?a great conversation with Konstantinos Apostolopoulos & Elia Gourgouris PhD to examine the phenomenon of people valuing confidence more than competence and how to deal with this in the workforce.
We dig deeply into ways to identify candidates and develop strategies to address this issue to better invest in great people in your company.
We also simplify the definition of the Dunning Kruger effect and how to help burst the bubble that holds employees back from their true potential. Enjoy the conversation and learn from these two brilliant professionals. also,
please check o...2020-10-2734 minThe FangledCastEpisode 4: Angela Cusack & the power of addressing the elephant in the room & the space betweenAngela Cusack, founder of "Igniting Success" discusses practical ways to collaborate in partnership with companies to unleash their hidden potential.
Our discussion focuses on the power of recognizing the elephants in the room, understanding what they represent, and calling them out intelligently to accelerate not only internal communications but also unlocking the potential for cultural growth leading to healthier and more profitable organizations.
Please enjoy the lively conversation as you learn new approaches to better your own team by identifying "the spaces between".
Igniting Success supports people and organizations to prosper by imagining the pos...2020-10-2225 min
Relationships RuleA Conversation with Andrew Deutsch … So Many Gems from a Truly Global MarketerAndrew Deutsch is a multilingual global strategic marketing and sales consultant whose has successfully driven business growth in more than 100 countries. His extensive global travel experience creatively melding practical strategic business concepts with solid psychological theory are behind his bold and innovative methods. His company Fangled Technologies is a strategic marketing consultancy with many services including total branding and go-to-market strategy creation. I enjoyed Andrew’s sense of humor and his interest in so many creative endeavors he does when not working – a bit of a Renaissance Man. Check him out at fang...2020-10-2038 minThe FangledCastEpisode 3: A conversation with Berta Media about the power of coaching and finding a qualified onePost Covid, LinkedIn was seemingly flooded with millions members changing their title to include the word coach or consultant leaving the question, " Are they qualified or just seeking a pivot port in a tsunami of unemployment?"
Also, we discussed the nuances that separate the function of coaches from mental health professionals like psychologists, psychiatrists, social workers, etc, Berta Medina and I had a frank conversation outlining the power of coaching when working with qualified coaches and the benefits it can bring.
We also looked at the best ways to seek out a coach that is rig...2020-10-1928 min
The FangledCastA conversation with expert Monte Clark about Coaches and SuccessMonte Clark of Relevant Marketing Solutions joins the Fangledcast conversation to discuss how coaches can help you to grow your business through Social Media.
We invited him to the conversation based on his vast experience and accomplishments as a coach mixed with his excellent teaching and coaching skills. We hope you enjoy the conversation and it helps you grow your personal brand and leverage LinkedIn and other social media platforms to grow your business. Social media should always be a component in your overall strategy to turn every touch into a voracious advocate for your brand.2020-10-1430 min
The FangledCastA conversation with Todd Joyce of Joyce Photography and Optic Lizard.Join our conversation about professional photography and video production and its impact on professional marketing and your brand.
Not every guy with a camera is a photographer. Years of experience and accomplishments as well a a professional approach to getting exactly what your marketing projects need are what you should seek when your brand matters.
2020-10-1430 min
The Lucky TitanBuilding a Marketing Strategy Before Selecting Tools With Andrew DeutschAndrew Deutsch is a multilingual global strategic marketing and sales consultant whose has successfully driven business growth in more than 100 countries. His extensive global travel experience creatively melding practical strategic business concepts with solid psychological theory are behind his bold and innovative methods.His company Fangled Technologies is a strategic marketing consultancy with services including fractional CMO leadership, in depth research beyond the financials for M&A, in addition to total branding and go-to-market strategy creation. Check him out at fangledtech.comWant to get PAID as a thought leader? 2020-09-0829 min