Shows
Agency JourneyHow Increasing Retention Can Take Your Business to New Heights with Ethical Scaling's Ben McLellanBen McLellan is the founder of Ethical Scaling, a consulting company focused on helping businesses scale faster and more sustainably by retaining their clients longer. Ben got his start running a six-figure personal training company.At the time, Ben had a dozen clients that had been with him for over a decade and this would be the exact retention experience he needed when he started his own online agency. He would also go on to work with Traffic and Funnels as a client success director that moved over 1,000 customers through their process.Ben never claimed...
2022-03-2734 min
Happy Client Show: Helping Agency Pros Deliver DelightHow to Start Documenting Your Agency Processes Without Feeling OverwhelmedIn this episode of the Happy Client Show, Ben and Andrew discuss how agencies can get started documenting their processes even when they feel they don't have enough time.
2017-05-0310 min
Happy Client Show: Helping Agency Pros Deliver Delight41 - Stop Saying Yes to Bad Client WorkIn this episode of the Happy Client Show, Andrew and Ben talk about the importance of saying "no" as an agency owner. At an agency, it feels we never have enough money coming in, or never enough business. So we do whatever we can to take on more work to get the money. We say "YES" to everything.This is a BAD habit that many new agency owners need to get out of. And FAST!
2017-04-2610 min
Happy Client Show: Helping Agency Pros Deliver Delight040 - The Secret Power of Documenting Processes as You GoIn this episode of the Happy Client Show, Andrew and Ben dive into the benefits of documenting processes as you go.
2017-04-1906 min
Happy Client Show: Helping Agency Pros Deliver Delight038 - How to Run the Best Discovery Meeting of Your Client's LifeIn this episode, Ben and Andrew share tips you can implement to streamline your content collection process during the on-boarding phase to deliver life changing discovery meetings. Enjoy!
2017-03-2212 min
Happy Client Show: Helping Agency Pros Deliver Delight037 - Deliver Better Agency Services by Gathering the Right Information in the Sales ProcessThe fastest way to happy clients is only on-boarding the clients that are a great fit for your agency. That all starts in the sales process! Members of the sales team are the gate keepers to the agency. In this video, Ben and Andrew discuss specific things agencies can address in their sales process to really set their client servicing team up for success.
2017-03-1412 min
Happy Client Show: Helping Agency Pros Deliver Delight036 - What Your Agency Should Do After a Client ConflictWhen the dust settles, it is time to take stock of what has happened. The time following a client conflict is the time to review what happened and make adjustments to your agency processes. These adjustments make sure the situation doesn't repeat itself.
2016-04-0510 min
Happy Client Show: Helping Agency Pros Deliver Delight035 - How to Deal with a Client That Badmouths Your AgencyWhen an angry client takes their anger out by posting bad reviews online, it is time to act. In this episode Ben and Andrew share the steps you should take today to prepare for an upset client and how you can prevent the situation from happening in the first place.
2016-03-2912 min
Happy Client Show: Helping Agency Pros Deliver Delight034 - The Right Way to Break Off a Client & Agency RelationshipSometimes no matter how hard you try, a client just isn't a good fit. If that is the case, how do you get out of the arrangement? In this episode, Ben and Andrew talk through the steps that you can take to get out of a bad client situation.
2016-03-2210 min
Happy Client Show: Helping Agency Pros Deliver Delight033 - 5 Client Conflict Situations and How to Handle ThemIf you're in the middle of a conflict with a client, it can feel like there is no way out. ln this episode, Ben and Andrew talk through 5 examples of client conflict and how you can move to a peaceful resolution.
2016-03-1523 min
Happy Client Show: Helping Agency Pros Deliver Delight032 - 9 Steps to Resolving Client & Agency ConflictIf you're in the middle of conflict with an agency client, how do you get out? In this episode Ben and Andrew walk through 9 detailed steps to help you see the light on the other side!
2016-03-0820 min
Happy Client Show: Helping Agency Pros Deliver Delight031 - What to Do When Clients Perpetually Miss DeadlinesAre your clients missing deadlines? That is no way to get things done. Take a listen to this episode and learn how you can stop this problem before it is too late!
2016-03-0127 min
Happy Client Show: Helping Agency Pros Deliver Delight4 Signs It's Time to Overcommunicate with ClientsAll relationships come down to communication, clients are no different. Learn how overcommunication can help your agency grow!
2016-02-1612 min
Happy Client Show: Helping Agency Pros Deliver Delight3 Meetings Every Inbound Partnership NeedsLearn the three critical meeting you can't miss with your inbound clients!
2016-02-0910 min
Happy Client Show: Helping Agency Pros Deliver DelightHow to Write an Agency Client ContractLearn everything you need to know about agency contracts!
2016-02-0223 min
Happy Client Show: Helping Agency Pros Deliver Delight5 Clients Who Will Burn Your Agency DownLearn the types of clients you need to avoid if you're going to grow your agency!
2016-01-2617 min
Happy Client Show: Helping Agency Pros Deliver Delight5 Ways to Prevent Client FiresPrevent client fires before they start!
2016-01-1915 min
Happy Client Show: Helping Agency Pros Deliver Delight5 Things You Need to Know About Client FiresLearn how to address client issues before they even start!
2016-01-1217 min
Happy Client Show: Helping Agency Pros Deliver DelightHow to Master the Transition Between Inbound CampaignsWondering how to make the jump from one inbound campaign to the next? In this episode, Ben and Andrew share the key processes to implement into your agency process to make each transition smooth as silk!
2015-12-1514 min
Happy Client Show: Helping Agency Pros Deliver DelightThe 5 Inbound KPIs Your Clients Need to Know Right NowDo you struggle to showcase ROI to your clients? Could be that you're pointing to the wrong metrics. In this episode, Ben and Andrew share five important KPIs to measure through your inbound partnerships.
2015-12-0812 min
Happy Client Show: Helping Agency Pros Deliver DelightHow to Build Inbound Campaigns That Your Clients Will LoveDo you struggle to group together all the content that goes into an inbound campaign? In this episode, Ben and Andrew break down an air-tight inbound campaign process!
2015-12-0113 min
Happy Client Show: Helping Agency Pros Deliver Delight10 Steps to Running a Smoother Website ProjectBuilding an air-tight process is key to running profitable projects. On this episode, Ben and Andrew walk through a 10-step process for managing website redesign projects.
2015-11-2423 min
Happy Client Show: Helping Agency Pros Deliver Delight4 Reasons to Be Merciless About Your Client's WebsiteNot sure how to mix a website redesign into the flow of your inbound services? Ben and Andrew unpack this topic on this episode!
2015-11-1726 min
Happy Client Show: Helping Agency Pros Deliver DelightHow to Communicate Inbound Funnel Building to Clients"Inbound funnel building" is a buzz phrase we toss around in the marketing space, but how should you go about explaining it to a client? We dive in and discuss.
2015-11-1015 min
Happy Client Show: Helping Agency Pros Deliver DelightHow to Get Client Buy-In with a GamePlan Kick-Off SessionBuy-in is key to building long-lasting inbound partnerships that last the test of time. Here's how to get it during your on-boardings.
2015-11-0312 min
Happy Client Show: Helping Agency Pros Deliver DelightAlmost Everything Your Client Wants to Know About Inbound GamePlansThe Inbound GamePlan is the strategic roadmap for the first 12 months of a client engagement. Here's what your clients will want to know and how to best educate them about this vital step.
2015-10-2719 min
Happy Client Show: Helping Agency Pros Deliver DelightOne Guaranteed Way You’ll Fail Your Inbound ClientsYou want to deliver a great service to your clients, each and every time. One guaranteed way to fail them is to start without a strategy. In this episode, Ben and Andrew dig in and share the steps to building a solid client strategy.
2015-10-2015 min
Happy Client Show: Helping Agency Pros Deliver Delight5 Signs You Need to Start Using an Inbound GamePlanDo you struggle to deliver results for your clients? You believe in inbound, but things always come up to derail your work. In this episode, Ben and Andrew dig into this idea and share how an Inbound GamePlan could be just the answer you're looking for!
2015-10-1315 min
Happy Client Show: Helping Agency Pros Deliver Delight5 Steps to the Best Client On-Boarding Ever!Have you ever struggled to communicate expectations or showcase results with a client? Chances are things fell off in on-boarding. In this episode, Ben and Andrew share what you need to do to rock your next client on-boarding!
2015-10-0618 min
Happy Client Show: Helping Agency Pros Deliver Delight013 - The 4 Milestones of a Successful Inbound PartnershipAn inbound partnership is a journey. As an agency, it is your job to guide your client along that journey. In this podcast Ben and Andrew breakdown the 4 milestones to help you navigate an inbound partnership!
2015-09-2919 min
Happy Client Show: Helping Agency Pros Deliver DelightThe 5 Clients You Can’t Afford to Take OnEver worked with a client that just wasn't a good fit? There is just conflict from the beginning and things just can't seem to be worked out. Identifying these troubled clients earlier in the process can save you time and a whole lot of misery! In this episode Andrew and Ben talk about the five different types of clients you can't afford to take on.
2015-09-1518 min
Happy Client Show: Helping Agency Pros Deliver DelightHow to Deal with a Client That Tinkers with Your CampaignsHave you ever been in a situation where a client just won't sit still? They keep tinkering with the plan you agreed upon together. You don't need to put up with this type of treatment! In this episode Ben and Andrew chat about how you can over come clients that are pushing their limits.
2015-09-0813 min
Happy Client Show: Helping Agency Pros Deliver DelightThe 6 Rules for Creating Compelling Client Case StudiesAre you looking for a better way to capture your agency success stories? Tap into these six rules and you're well on your way to creating compelling client case studies!
2015-09-0119 min
Happy Client Show: Helping Agency Pros Deliver Delight5 Ways to Get Clients to Pay You on TimeHave you ever had a clients ignore the due dates on your invoices? If so, this episode will dig into actionable steps to help you receive the money you've earned, faster!
2015-08-2543 min
Happy Client Show: Helping Agency Pros Deliver DelightBe Enthusiastic—It's Up to You!Building trust and honesty in a client engagement is hard work. It isn't something that just happens by itself. Create deeper client relationships by bringing enthusiasm to the table.
2015-08-1814 min
Happy Client Show: Helping Agency Pros Deliver Delight5 Ways to Transition a Legacy Client RelationshipDo you have clients in your portfolio that are slowing down your growth as an agency? Ben and Andrew talk through 5 tactics that you can use to transition troublesome clients out of your book of business.
2015-08-1124 min
Happy Client Show: Helping Agency Pros Deliver Delight5 Things Annoying the Heck out of Your ClientsAre you doing things that are driving your clients up the wall? In this episode, Ben and Andrew highlight common things that happen in client relationships and how you can overcome them.
2015-08-0427 min
Happy Client Show: Helping Agency Pros Deliver DelightReporting Methods That Will Absolutely Delight Your ClientsDo you struggle to show clients the value of your services? Reporting can be a misunderstood and misused thing for inbound agencies. Join Andrew and Ben for a chat about how better reporting can lead to happy clients.
2015-07-2822 min
Happy Client Show: Helping Agency Pros Deliver DelightWhy Your Agency Needs to Start Documenting EverythingAre you interested in delivering delight to your clients with a smooth experience and clear expectations? If so, then listen in to hear how documentation can help get you there!
2015-07-2424 min
Happy Client Show: Helping Agency Pros Deliver DelightHow An Agency Framework Can Help You Retain and Take on More AccountsAre you interested in streamlining your client experience? If so then an agency framework may be just what you're looking for!
2015-07-0721 min
Happy Client Show: Helping Agency Pros Deliver Delight5 Ways to Prevent Client ConflictUnspoken issues spring up in the servicing of an account, it can create negative conflict and derail progress. In this episode on Happy Client Show, Ben Butler and Andrew Dymski dig into 5 ways you can prevent client conflict before it even starts.
2015-06-2428 min
Happy Client Show: Helping Agency Pros Deliver DelightIs the Client Always Right?The short answer is "No, the client is not always right!" Agency life can be a crazy life, due in large part to this idea. In this episode of the Happy Client Show, Ben Butler and Andrew Dymski breakdown this idea and present 5 reasons why you should rethink your approach to client servicing.
2015-06-2322 min