Shows
The Andrew Faris PodcastMatt Bertulli: Building A Business Is SpiritualMORE STAFFINGRecruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting https://morestaffing.co/af. INTELLIGEMSIntelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl. Get 20% off the first 3 months with code FARIS20.//In this deeply reflective episode, Andrew Faris sits down with Matt Bertulli—founder of Pela and Lomi, host of the...2025-06-2055 minThe Andrew Faris PodcastWhy Most 3PLs Fail Brands—and What to Do Instead (With Chad Carelton)MOVE SUPPLY CHAIN Pay less for COGS, get shorter lead times, and improve payment terms in your supply chain with help from Move Supply Chain at https://movesupplychain.com. INTELLIGEMSIntelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl. Get 20% off the first 3 months with code FARIS20. // Andrew sits down with Chad Carlton, CEO of Good Company, a 3PL that s...2025-06-171h 01The Andrew Faris Podcast5 Takeaways from Meta’s Performance SummitRICHPANELCut your support costs by 30% and reduce tickets by 30%—guaranteed—with Richpanel's AI-first Customer Service Platform that will reduce costs, improve agent productivity & delight customers at http://www.richpanel.com/partners/ajf?utm_source=spotifyFERMATCreate funnels the same way you create ads with FERMAT by visiting https://fermatcommerce.com/af//What are Meta’s top advertisers learning directly from the source? In this episode, I break down 5 key takeaways from Meta’s exclusive Performance Marketing Summit — a behind-the-scenes look at where the plat...2025-06-1229 minThe Andrew Faris PodcastFrom $5M Profit to 200K…Then Back Again (With Bear Handlon From Born Primitive)MORE STAFFINGRecruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting https://morestaffing.co/af. INTELLIGEMSIntelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl. Get 20% off the first 3 months with code FARIS20.//Bear Handlon, CEO of Born Primitive, went from $5.5M in profit to just $200K in a si...2025-06-101h 00The Andrew Faris PodcastReal P&L Breakdown: The Hidden Costs Destroying ProfitsRICHPANELCut your support costs by 30% and reduce tickets by 30%—guaranteed—with Richpanel's AI-first Customer Service Platform that will reduce costs, improve agent productivity & delight customers at http://www.richpanel.com/partners/ajf?utm_source=spotify.FERMAT Create funnels the same way you create ads with FERMAT by visiting https://fermatcommerce.com/af//In this episode, we does something rare — I get to break down the real P&L of a $5 million DTC brand and show exactly how to think about cost of deliver...2025-06-0658 minThe Andrew Faris PodcastTaylor Holiday Thinks Ecom Is A TERRIBLE BusinessMORE STAFFINGRecruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting https://morestaffing.co/af. INTELLIGEMSIntelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl. Get 20% off the first 3 months with code FARIS20.RICHPANELCut your support costs by 30% and reduce tickets by 30%—guaranteed—with Richpanel's AI-first Customer Service Platform that will red...2025-06-031h 49The Andrew Faris PodcastHe Built Janji To 8 Figures By Narrowing His Focus (Not Expanding It)MORE STAFFINGRecruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting https://morestaffing.co/af. MOVE SUPPLY CHAINPay less for COGS, get shorter lead times, and improve payment terms in your supply chain with help from Move Supply Chain at https://movesupplychain.com.//Dave Spandorfer is the co-founder & CEO of Janji, an 8-figure running apparel brand. Shop Janji's products at www.janji.com.//If you t...2025-05-3154 minThe Andrew Faris PodcastMeta Ads Are NOT Volatile (And Believing They Are Is Costing You Money)BEHIND THE SCENES STUDIOWork with the same Meta Ads creative production team that Andrew does with Behind The Scenes Studio, a More Staffing sister company: https://www.behindthescenes.studio/.RICHPANELCut your support costs by 30% and reduce tickets by 30%—guaranteed—with Richpanel's AI-first Customer Service Platform that will reduce costs, improve agent productivity & delight customers at https://www.richpanel.com/.//How do you scale multiple brands, hit $12M in revenue, and still sleep at night?In this episode, Andrew interv...2025-05-2746 minThe Andrew Faris PodcastHe Grew His Ecommerce Brand 120% By Doing Less Stuff (With Sam Mendelsohn)INTELLIGEMSIntelligems is the ultimate profit-optimization tool for DTC brands. Use it for all of your CRO efforts by visiting https://intelligems.io.WORKSPACE6Workspace6 is a private community for 7, 8 & 9 figure+ eCommerce operators and executives. Join for just $1 for your first month and no annual commitments at https://workspace6.io. //Sam Mendelsohn is the co-founder of Workspace6, the co-founder of three ecommerce brands doing $12M in revenue at a 7% profit, and the co-founder of BoxFort, a 3PL servicing fashion and...2025-05-2353 minThe Andrew Faris PodcastThe Staggering PROFITABLE Growth Of IQBAR (With Will Nitze)INTELLIGEMSIntelligems is the ultimate profit-optimization tool for DTC brands. Use it for all of your CRO efforts by visiting https://intelligems.io.WORKSPACE6Workspace6 is a private community for 7, 8 & 9 figure+ eCommerce operators and executives. Join for just $1 for your first month and no annual commitments at https://workspace6.io. //Will Nitze is the Founder & CEO of IQBAR, an omnichannel food & bev brand on pace to do $125M at 17% EBITDA in 2025 after doing $59M in revenue at 13% EBITDA in 2024. Follow Will on LinkedIn...2025-05-201h 03The Andrew Faris Podcast5 Things You're Not Doing That Will Add Profitable GrowthMOVE SUPPLY CHAINPay less for COGS, get shorter lead times, and improve payment terms in your supply chain with help from Move Supply Chain at https://movesupplychain.com.INTELLIGEMSIntelligems is the ultimate profit-optimization tool for DTC brands. Use it for all of your CRO efforts by visiting https://intelligems.io.//Reach out to James Lee on X at https://x.com/jameshyujinlee to get started with overseas product photography.Get my complete guide to T...2025-05-1633 minThe Andrew Faris PodcastEven With Tariffs, I'm STILL Bullish On DTCWORKSPACE6Workspace6 is a private community for 7, 8 & 9 figure+ eCommerce operators and executives. Join for just $1 for your first month and no annual commitments at https://workspace6.io. RICHPANELCut your support costs by 30% and reduce tickets by 30%—guaranteed—with Richpanel's AI-first Customer Service Platform that will reduce costs, improve agent productivity & delight customers at www.richpanel.com.//ADMISSIONGet the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you...2025-05-0633 minThe Andrew Faris PodcastThe Meta Advertiser's Guide To YouTube Ads (With Brett Curry)MORE STAFFINGRecruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting https://morestaffing.co/af.WORKSPACE6Workspace6 is a private community for 7, 8 & 9 figure+ eCommerce operators and executives. Join for just $1 for your first month and no annual commitments at https://workspace6.io. //ADMISSIONGet the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https...2025-05-0258 minThe Andrew Faris PodcastInside Original Grain's 8-Figure Product Launch Playbook (With Nate Lagos)MORE STAFFINGRecruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting https://morestaffing.co/af. INTELLIGEMSIntelligems is the ultimate profit-optimization tool for DTC brands. Use it for all of your CRO efforts by visiting https://intelligems.io.//Nate Lagos is the VP of Marketing at Original Grain, a mid-8-figure brand that grew 100% last year, is on pace for 100% growth this year, and has been profitable at every step of the way. Follow him...2025-04-2956 minThe Andrew Faris PodcastThe Exact AI Creative Tools Alex Cooper Uses Daily (And What They Can't Do)BEHIND THE SCENES STUDIOWork with the same Meta Ads creative production team that Andrew does with Behind The Scenes Studio, a More Staffing sister company: https://www.behindthescenes.studio/.INTELLIGEMSIntelligems is the ultimate profit-optimization tool for DTC brands. Use it for all of your CRO efforts by visiting https://intelligems.io.//Alex Cooper is the Co-Founder and CEO of AdCrate, a performance creative agency for 8 and 9 figure DTC brands. Follow Alex's (incredible!) X account at https://x.com/alexgoughcooper or go di...2025-04-2554 minThe Andrew Faris PodcastAdvanced Meta & Google Ads Media Buying Principles (From A Math Ph.D.)BEHIND THE SCENES STUDIOWork with the same Meta Ads creative production team that Andrew does with Behind The Scenes Studio, a More Staffing sister company: https://www.behindthescenes.studio/.ADMISSIONGet the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://www.youradmission.co/andrew-faris-podcast//Dr. Andrei Lunev and Ruslan Galba are the co-founders of Tegra.Co, a digital ads agency scaling DTC br...2025-04-2250 minThe Andrew Faris PodcastThe No-Debt Playbook Behind Flux Footwear’s GrowthMORE STAFFINGRecruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting https://morestaffing.co/af. INTELLIGEMSIntelligems is the ultimate profit-optimization tool for DTC brands. Use it for all of your CRO efforts by visiting https://intelligems.io.//Isaac Mertens is the Co-Founder & CEO of Flux Footwear, a mid-8-figure footwear brand running at a 15-20% profit margin. Reach out to Isaac via LinkedIn at https://www.linkedin.com/in/isaac-mertens-5b107964/.2025-04-151h 12The Andrew Faris PodcastHow To Build A HUGE Volume Of High Performing Meta Ads (For Cheap)BEHIND THE SCENES STUDIOWork with the same Meta Ads creative production team that Andrew does with Behind The Scenes Studio, a More Staffing sister company: https://www.behindthescenes.studio/.ADMISSIONGet the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://www.youradmission.co/andrew-faris-podcast//Referenced Video Links for other videos:https://open.spotify.com/episode/0BOKQLVvmP0hnoPq1M0m0P?si=Zekr_FFdTqGPG830CHZg4Qhttps://open.spotify.co...2025-04-0427 minThe Andrew Faris PodcastThis $100 Million Brand Released 1300 Products Last Year. Their CMO Explains How. (W/MacCoy Merkley)MOVE SUPPLY CHAINPay less for COGS, get shorter lead times, and improve payment terms in your supply chain with help from Move Supply Chain at https://movesupplychain.com.INTELLIGEMSIntelligems is the ultimate profit-optimization tool for DTC brands. Use it for all of your CRO efforts by visiting https://intelligems.io.////MacCoy Merkley is the CMO at Portland Leather Goods, a 9-figure ecommerce business founded in 2016 in Portland, Oregon. Follow him on LinkedIn at https://www.linkedin.com/in/macc...2025-03-2858 minThe Andrew Faris Podcast7 Meta Ads Mistakes Costing You Insane Amounts Of MoneyFERMATCreate funnels the same way you create ads with FERMAT by visiting https://fermatcommerce.com/afADMISSIONGet the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://www.youradmission.co/andrew-faris-podcast//SUBSCRIBE TO MY CHANNEL FOR WEEKLY UPLOADS!FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: podcast@ajfgrowth.comWork with Andrew: https://ajfgrowth.com2025-03-2532 minThe Andrew Faris PodcastMy EXACT Guide To Ecom Forecasting For Profitable GrowthMORE STAFFINGRecruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting https://morestaffing.co/af. ADMISSIONGet the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://www.youradmission.co/andrew-faris-podcast//SUBSCRIBE TO MY CHANNEL FOR 2X WEEKLY UPLOADS!FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: podcast@ajfgrowth.comWork with Andrew: https://ajfgrowth.com2025-03-2131 minThe Andrew Faris Podcast2 Opposing Perspectives On How To Maximize Ad Success In Meta (With Barry Hott)INTELLIGEMS
Get 20% off your first 3 months of the ultimate profit-optimization tool for DTC brands with the code FARIS20 here at https://intelligems.io/andrew-faris-podcast
BILY
Get enhanced Meta Ads event tracking on your store with 100% server side tracking at the lowest rate in all of ecom with Bily by visiting https://bily.ai.
//
Barry Hott is the creator of Building Ads With Barry, a live cohort-based performance creative course launching February 3rd, 2025. Sign up for Building Ads With Barry at www.buildingadswithbarry.com
2025-01-241h 05The Andrew Faris Podcast7 Ways You're BLOWING Money In Your Ecommerce BusinessMORE STAFFING
Recruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting https://morestaffing.co/af
INTELLIGEMS
Get 20% off your first 3 months of the ultimate profit-optimization tool for DTC brands with the code FARIS20 here at https://intelligems.io/andrew-faris-podcast
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Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://bit.ly/3x99lip
//
SUBSCRIBE TO MY PODCAST!
FOLLOW UP WITH ANDREW
X: https://x.com/andrewjfaris
Email: podcast@ajfgrowth.com
Work with Andrew: https://ajfgrowth.com2025-01-2127 minThe Andrew Faris Podcast8 A/B Tests Your DTC Brand Should Run RIGHT NOWINTELLIGEMS
Get 20% off your first 3 months of the ultimate profit-optimization tool for DTC brands with the code FARIS20 here at https://intelligems.io/andrew-faris-podcast
FERMAT
Create funnels the same way you create ads with FERMAT by visiting https://fermatcommerce.com/af
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Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://bit.ly/3x99lip
//
SUBSCRIBE TO MY PODCAST!
FOLLOW UP WITH ANDREW
X: https://x.com/andrewjfaris
Email: podcast@ajfgrowth.com
Work with Andrew: https://ajfgrowth.com2025-01-1526 minThe Andrew Faris PodcastThe 4 Hardest Things About Cost Caps (And What I Do About Them)MORE STAFFING
Recruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting https://morestaffing.co/af.
INTELLIGEMS
Get 20% off your first 3 months of the ultimate profit-optimization tool for DTC brands with the code FARIS20 here at https://intelligems.io/andrew-faris-podcast.
//
Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://bit.ly/3x99lip
//
SUBSCRIBE TO MY PODCAST!
FOLLOW UP WITH ANDREW
X: https://x.com/andrewjfaris
Email: podcast@ajfgrowth.com
Work with Andrew: https://ajfgrowth.com2025-01-0729 min
The Andrew Faris PodcastHow I Turn 1 Idea Into 300 AdsIMPORTANT NOTE: I put together a Notion Card with an updated version of the document I shared in this video, including links to examples of different creative formats. You can access it free here: https://bit.ly/3ADsNWA
As promised, get 50% off the first month of CreativeOS + a free 3-day trial: https://www.creativeos.com/creative-os-faris
FERMAT
Create funnels the same way you create ads with FERMAT by visiting https://fermatcommerce.com/af
BEHIND THE SCENES STUDIO
Work with the same Meta Ads creative production team that Andrew does with Behind The Scenes Studio, a More Staffing sist...2024-11-1432 minThe Andrew Faris PodcastThe Surprising Creative Key For Making Creative That ScalesGet enhanced Meta Ads event tracking on your store with 100% server side tracking at the lowest rate in all of ecom with Bily by visiting https://bily.ai.
Get the best media buying coaching on the Internet + when a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission: https://www.youradmission.co/andrew-faris-podcast
FOLLOW UP WITH ANDREW
Follow Andrew on X: @andrewjfaris
Email: podcast@ajfgrowth.com
Work with Andrew: ajfgrowth.com
2024-10-2530 minThe Andrew Faris PodcastHow Cost Caps Will Perform At BFCM (And What To Do About It)Recruit, onboard, and train incredible virtual professionals in the Philippines by visiting morestaffing.co/af.
Create funnels the same way you create ads with FERMAT by visiting fermatcommerce.com/af.
Get the best media buying training on the Internet + a free coaching call with an experienced manual bid media buyer when you sign up for ADmission at www.youradmission.co/andrew-faris-podcast
//
FOLLOW UP WITH ANDREW
Follow Andrew on X: @andrewjfaris
Email Andrew at podcast@ajfgrowth.com
Work with Andrew at ajfgrowth.com
2024-10-2233 minThe Andrew Faris PodcastThe Best Guide To Ad Channel Diversification I've Ever HeardPay less for COGS, get shorter lead times, and improve payment terms in your supply chain with help from Move Supply Chain at movesupplychain.com.
Create funnels the same way you create ads with FERMAT by visiting fermatcommerce.com/af.
Get the best media buying training on the Internet with ADmission from Common Thread Collective by visiting www.youradmission.co/andrew-faris-podcast.
PREVIOUS EPISODES WITH JACK:
"Jack Rubin's $50M Playbook? Extreme Focus." (Spotify, Apple)
"Jack Rubin's Subscription Behemoth Will Cross $70M While Growing 300%" (Spotify, Apple)
FOLLOW UP WITH JACK
Follow Jack on X: @JackRubin1
FOLLOW UP...2024-10-1950 minThe Andrew Faris PodcastExactly How To Use Humor To Build A More Profitable BrandSPONSORS
Get enhanced Meta Ads event tracking on your store with 100% server side tracking at the lowest rate in all of ecom with Bily by visiting https://bily.ai.
Get the best media buying coaching on the Internet + when a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission: https://www.youradmission.co/andrew-faris-podcast
LIANNA'S PREVIOUS AFP EPISODE
"Your Brand Is Too Boring. Lianna Can Help You Fix It." (Spotify; Apple)
FOLLOW UP WITH LIANNA
Follow Lianna on X: @punchlinecopy
Work with Lianna: punchlinecopy.com
FOLLOW UP WITH ANDREW
Follo...2024-10-161h 01The Andrew Faris PodcastHow Obvi's Ad Spend Doubled When Ash Went InternationalRecruit, onboard, and train incredible virtual professionals in the Philippines by visiting morestaffing.co/af.
Create funnels the same way you create ads with FERMAT by visiting fermatcommerce.com/af.
THE BEST MEDIA BUYING TRAINING ON THE INTERNET - Get a free coaching call when you sign up for ADmission at www.youradmission.co/andrew-faris-podcast
Ash Melwani is the Co-Founder & CMO at Obvi and Chew On This DTC
Follow Ash on X: @ashvinmelwani
Listen to Ash's podcast and read his newsletter at chewonthis.io
FOLLOW UP WITH ANDREW
Follow Andrew on X: @andrewjfaris
Email Andr...2024-10-0957 min
The Andrew Faris PodcastTaylor Holiday Interrogates My Bad Business DecisionsColab with The Ecommerce Playbook!
Taylor and Andrew do our second Tim Ferris-inspired "Random Show." In this episode, we talk about:
What the heck is Andrew's business and why is he thinking about it so badly?
Why is Taylor tweeting and talking so much about incrementality?
How much should you spend on ad creative relative to your Meta Ads budget?
What's the best way to leave money to your kids when you die?
What's the point of watching a movie like Deadpool vs. Wolverine?
And much more. Enjoy!
EPISODE SPONSORS
MORE...2024-08-141h 56
The Andrew Faris PodcastDon't "Test Everything""Every brand is different. Make sure to test what works for yours."
That's some of the most common advice about how to run an ecommerce business and I think it's deeply misleading and unhelpful.
In this episode of the Andrew Faris Podcast, I make the case that instead of testing everything, you should learn from the collected wisdom of the people who already have.
EPISODE SPONSORS
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Register for More Staffing's free webinar, "Empowering Business Owners with Coaching Skills: 5 Coaching Techniques and Free Tools to Unlock High-Calibre Talent" by...2024-06-1933 min
The Andrew Faris PodcastOpening The Books: ZollieWHAT IS OPENING THE BOOKS?
"Opening The Books" is my series of live-recorded coaching calls with brand operators who get my time for free in exchange for recording the call, including showing actual ad accounts and other financial data on the call.
For more info and resources from this episode, visit www.ajfgrowth.com/zollie
EPISODE SUMMARY
Sarah Resnick has been helping crafters and, more specifically, weavers create beautiful custom projects for years. And as she did, she realized something: people need help understanding how color works.
So she sp...2024-06-121h 41
The Andrew Faris PodcastThe Financial Roadmap For DTC Success (With Drew Fallon)Drew Fallon knows what financial mistakes you're making in your DTC business. And he wants you to stop.
From being the CFO & COO of Mad Rabbit Tattoo to launching Iris (a brand new DTC financial data tool), Drew has thought about ecommerce finance from just about every angle.
On this episode of the Andrew Faris Podcast, Drew and I tell you to stop spending ad dollars, start forecasting more carefully, and ultimately, create a more valuable business.
EPISODE SPONSORS
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Register for More Staffing's webinar, "Transform Your E-commerce Supply...2024-05-1455 min
The Andrew Faris PodcastNasrin's Apparel Brand Is Growing Fast & ProfitablyAlmost exactly a year ago, Nasrin Jafari recorded my first ever Opening The Books podcast episode. A few months after that, she hired me and my team as her agency.
So how has it gone since that first conversation?
On this episode of The Andrew Faris Podcast, Nasrin is back to talk about the highs, lows, and what she (and I) have learned on the way to doubling her fashion brand's business.
EPISODE SPONSOR
Virtual assistants can be helpful, but virtual professionals can change your business. Recruit, onboard, and train incredible...2024-04-3056 min
The Andrew Faris PodcastThe Power Of The Marketing Calendar For Driving GrowthIf you want your DTC brand to grow profitably, it can't JUST be about steadily improving your ads, emails, etc.
That's great, but there is a more effective way to spike your revenue quickly, profitably, and in a way that's replicable throughout your brand's journey, and it's by leveraging the marketing calendar effectively.
Today on The Andrew Faris Podcast, I'm telling you exactly how to do just that.
EPISODE SPONSOR
Register for More Staffing's webinar titled "Managing an International Remote Team in the E-commerce World: The Massive Advantages And The Serious...2024-04-2023 min
The Andrew Faris PodcastTaylor Holiday Says You MUST Grow Your BusinessIt's a pod colab! Today on the show, The Ecommerce Playbook and The Andrew Faris Podcast join forces for a longer, wider-ranging, in-person conversation with Common Thread Collective's CEO and DTC super-genius Taylor Holiday.
Among the topics covered:
Do you really HAVE to grow your business?
The case for negative CAC (i.e. YOU GET PAID to acquire customers)
My ongoing defense of the longform explainer
And much more. Enjoy!
EPISODE SPONSOR
Virtual assistants can be helpful, but virtual professionals can change your business. Recruit, onboard, and train incredible virtual professionals...2024-04-162h 03
The Andrew Faris PodcastOpening The Books: PrettyBoyIMPORTANT NOTE
Get every resource mentioned in this episode emailed to you for free by visiting www.ajfgrowth.com/prettyboy
EPISODE SUMMARY
Ben and Kevin are best friends, partners, and the founders of PrettyBoy—a men's personal care brand whose first product is a moisturizer that helped Kevin clear up serious skin issues on his face that started when he was in college, playing football at Ohio State.
They launched with big dreams, but also with ads that were losing them money and an untenable supply chain due to the huge le...2024-04-021h 46
The Andrew Faris PodcastCreative Testing Campaigns May Be The Biggest Cost Center In Your Business"Test creative until you have statistically significant results, then scale the winners based on that."
That seems like good advice on first glance. How can you disagree with methodical testing that's attentive to good statistical principles?
Because it's almost impossible to actually do without burning huge amounts of money on Meta, for one, and for two, it's unnecessary anyway, since Meta's machine learning can use better methods of forecasting your creative's performance than frequentist-style stat sig tests.
Yes, this one is getting into the weeds. Hopefully it helps clarify more of why you...2024-02-2035 min
The Andrew Faris PodcastOpening The Books: BeardbrandYou probably know Beardbrand and its founder, Eric Bandholz.
Beardbrand rose to prominence in the ecommerce landscape as they built a YouTube channel with over a million subscribers, thereby powering their customer acquisition with basically zero investment in paid marketing channels.
But as the impact of their organic efforts began to fade in 2022 and into 2023, Bandholz and his team decided that they needed to crack the code on Meta Ads. The problem? This channel had never been successful for them before.
So when Bandholz reached out to me to see if I could...2024-02-162h 35
The Andrew Faris PodcastTake A Full Day Completely Off Every WeekWe're taking a break from the tactical, but this episode is no less practical.
Taking a full day completely off of work every week has been one of the most important practices for keeping my relationship to work in its right place in my life while also providing the rest required to perform at work at as high of a level as possible.
In this episode, I explain how the ancient practice of Sabbath has unique power for people like me who love our jobs, and I give practical recommendations on what has made it...2024-02-1432 min
The Andrew Faris PodcastHow Changing Your Offer Can Overhaul Your Ad PerformanceI've always said that the offer is the foremost driver of performance in direct response advertising. But I haven't always aligned my actions with that thought.
But after some recent & massive client wins centering on running the same ads to new offers, I've been reminded of just how crucial it is to get this right.
So in this episode, I'm categorizing defining what I mean by "offer" and categorizing offer type that can move the needle for different kinds of brands.
EPISODE HIGHLIGHTS
[00:00:25] The importance of offers.
[00:05:53] Unlocking Account with Offer
[00:06:46] Offer...2024-01-3030 min
The Andrew Faris PodcastBriefing A Longform Explainer Ad For Bambu Earth Live (With Dave Rekuc)A few weeks ago I told you that longform explainer ads are the best performing ads I run in an episode where I went through an overview of the concept and structure of the ads.
But then I thought: "Wait, why don't I just record myself actually writing one of these instead?"
So I got together with my good friend Dave Rekuc, President & COO at Bambu Earth, and we briefed out a longform explainer ad from start to finish to prep for an upcoming shoot of his.
The result is a (long) episode...2024-01-251h 43
The Andrew Faris PodcastLet's Fix Your Supply Chain And Save You A Ton Of Money (With Lara Guevara)One of the most common pieces of advice I give ecommerce operators is to hunt for savings in their supply chain so that their unit economics can better. Supply chain savings go straight to the bottom line (or open up more room for you to spend on customer acquisition).
It's good advice, but it often isn't actionable, because there is an obvious follow-up question:
How?
Lara Guevara knows the answer, and on this episode of the show, she tells you. We talked about knowing your suppliers' suppliers, negotiating freight forwarding, and thinking intelligently...2024-01-1157 min
The Andrew Faris PodcastYour Winning Ads Cost $0 And You Already Made ThemWhat if you could be running ads that pushed your spend up 50% at your target metrics–and they cost you nothing to create? And also, you already made them?
If you're not turning (almost) all of your existing organic content into ads, there's a good chance that's the exact scenario you're in.
Today on the show: a simple but important push to get your organic content into your ad account.
EPISODE SPONSOR
Virtual assistants can be helpful. Virtual professionals can transform your business. Get connected to incredible ecommerce talent from the Ph...2024-01-1124 min
The Andrew Faris PodcastKirk Williams' DTC Google Ads Strategy Actually WorksThe first place you should spend your ad dollars as a DTC brand is Meta. The second is Google.
Most people would agree with this comment, but they also see the same problem I do: it's incredibly easy to waste money on Google Ads because of the black box that is Performance Max and the 500 other ways Branded Search clicks inflate ROAS and hide bad dollars.
I know enough about this to have helped some clients stop wasting money in these ways. But I haven't known enough to help clients actually MAKE money there.
2024-01-0454 min
The Andrew Faris PodcastHow To Sell Your Business For Maximum Value (With Fan Bi)Fan Bi sees 10 different ecommerce businesses every week and has seen ~1,000 in the last year.
That's because Fan's job is to buy DTC brands for The Hedgehog Company, the aggregator where he's the CEO. He's got 4 now and looking to add. The upshot of all that? He has one of the deepest senses of the market for ecommerce brands of anyone I know, and he can tell you very quickly if your business is set up well for an exit.
So on this week's episode, Fan and I talked through what makes a good DTC brand and what kind...2023-12-2850 min
The Andrew Faris PodcastThe Best Performing Meta Ads I RunI'm a huge believer in creative diversity. I've devoted at least one episode to the idea that brands who truly maximize Meta Ads do so by building out the operational processes required to generate creative across a wide range of formats.
And yet:
There is one type of ad that I see that most consistently outperforms the rest of the account. That ad type is the "longform explainer," and if there's one creative strategy that's core to the AJF Growth Meta Ads playbook, it's this.
Today on the show, I unpack what that...2023-12-2136 min
The Andrew Faris PodcastJu Rhyu Had A $630MM Exit. Is She Happy Now?It's one of the biggest, most remarkable exits I'm aware of in ecommerce: in 2022, Hero Cosmetics sold for $630M.
So in this episode, I brought Hero's co-founder and former CEO, Ju Rhyu, on to the show to talk about how in the world they accomplished such a big outcome, what she's up to now, and whether or not all that money actually made her happy.
EPISODE HIGHLIGHTS
[00:02:03] Acne care brand and product.
[00:03:18] Launching on Amazon.
[00:08:30] What made Hero successful?
[00:09:38] Focusing on profitable channels.
[00:13:40] Prioritizing retail over DTC.
[00:16:29] Acquisition and role transition.
[00:19:44] Selling the business...2023-12-1243 min
The Andrew Faris Podcast7 Lessons From Black Friday Cyber Monday 2023Success!
That was mostly what I felt after BFCM this year, including 3 clients with their biggest revenue days ever.
But that doesn't mean everything was a win this year. And after a couple weeks off to manage the BFCM chaos, I've analyzed the results and collected my top 7 lessons from the biggest week of the year in ecommerce.
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The Andrew Faris Podcast is now available on YouTube at www.youtube.com/@andrewfarispodcast.
EPISODE HIGHLIGHTS
[00:01:28] Ad account strategies.
[00:03:48] Maximizing Black Friday customer acquisition.
[00:06:46] Bid caps for Black Friday.
[00:10:07] Bid caps and o...2023-12-1133 min
The Andrew Faris PodcastCody Plofker Goes DEEP On Meta Media BuyingWhen Cody Plofker and I finished recording this episode, I told him, "That was basically Meta Media Buying 401." And that's exactly what I loved about this episode.
Cody is the CMO at Jones Road Beauty, a beauty brand quickly approaching nine figures in revenue, all of it DTC including three brick-and-mortar locations of its own.
So on this episode, Cody and I didn't hold back. If you're new to media buying, listen to this episode and jot down your questions as you go. If you're more experienced, the goal is for the level of detail...2023-12-0846 min
The Andrew Faris PodcastMy Exact Creative Testing Method For Meta AdsEveryone knows that when you launch new creative in your Meta Ads account, you need to launch it into a creative testing campaign to see how it performs, then, if it's a winner and has accumulated some spend and social proof, move it into your scaling campaign to run against your other winners.
Right?
Not only do I think this is wrong; I think it's downright foolish and expensive for the vast majority of advertisers.
So today I'm telling you exactly how I test new creative and scale winners. Hint: it's way simpler...2023-12-0824 min
The Andrew Faris PodcastAMA #1: Bid CapsYou had questions about Bid Caps. I answered them.
Questions ranged from why your Bid Caps are underspending, why they're overspending, and whether or not they just target lower funnel traffic you were already going to get.
Hopefully this episode helps you manage your Meta Ads smarter. And if you have suggestions for my next AMA, email me or DM me on X and maybe I'll do it.
SUBSCRIBE ON YOUTUBE
The Andrew Faris Podcast is now available on YouTube at www.youtube.com/@andrewfarispodcast.
EPISODE HIGHLIGHTS
[00:02:19] Bid caps Account structure.
[00:03:23] Bidding...2023-12-0754 min
The Andrew Faris PodcastWhy Percentage Of Spend Is The Best Pricing Model For AgenciesLots of people have strong opinions about how best to price an ad agencies, and I'm one of them.
I've seen this from all sides: brand, agency employee, aggregator CEO, and now agency owner. After all that, I'm convinced that charging a percentage of spend is the best model for agency pricing, at least to a certain stage of DTC businesses.
In this episode, I make the case for why, then tell you exactly how I price AJF Growth.
SUBSCRIBE ON YOUTUBE
The Andrew Faris Podcast is now available on YouTube at www.youtube.com/@andrewfarispodca...2023-10-3132 min
The Andrew Faris PodcastHow A Viral Smash Hit Product Took Over Wondery's BusinessWayne Borromeo didn't set out to build a water bottle brand. And he still mostly isn't.
But what do you do when TikToks of your product go not just viral, but as viral as something can possibly go?
Well, you build your seize the opportunity and get as much inventory as you can as fast as you can.
On this bonus episode, Andrew & Wayne talk through how Wondery's water bottle rocketed their business to unexpected heights.
EPISODE SPONSOR
This bonus episode was sponsored by More Staffing, whom both Andrew...2023-10-2637 min
The Andrew Faris PodcastDan McCormick Is Taking "Build In Public" To A Whole New LevelI absolutely loved this conversation.
When you "get" ecommerce the way that Dan McCormick does, it only makes sense to start a brand yourself and see how far you can take it.
Dan's creatine gummy brand, Create, is growing rapidly and turning the corner to profitability, which isn't surprising given his understanding of the space.
What IS surprising is just how transparent he's being about the journey, all the way down to a monthly tweet showing his exact revenue.
The combo of that knowledge and that transparency means you'll learn a...2023-10-2649 min
The Andrew Faris PodcastBuilding The Process For Meta Ads SuccessI've come to think of scaling a Meta Ads account as happening in two stages:
Stage 1: finding the creative messaging that resonates with your customers. This is primarily a truly "creative" problem.
But stage 2 is very different: it's about scaling up that messaging into a never-ending stream of highly diverse creative assets. And this is fundamentally an operational challenge.
On today's episode, I'm talking about 8 different kinds of creative assets and helping you with the beginnings of building that operational process.
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The Andrew Faris Podcast is...2023-10-1829 minThe Andrew Faris PodcastExactly 10 Reasons Original Grain Is Growing So Much This Year (With Nate Lagos)I've never done an episode like this ever before.
Nate Lagos's tweet outlining his exact 10 keys to growing Original Grain was so good that I immediately DMed him and said, "Let's talk more about all of these."
So that's what we did: from 1-10, we went piece by piece through each of the points on the list and kicked them around.
This episode is good because Nate is right about so much. Calls to stop touching your ad account, spend money no matter what, and, of course, make sure you've got that dog...2023-10-1051 minThe Andrew Faris PodcastDoes AOV Actually Matter?AOV is either the most overrated or underrated metric in ecommerce, depending on who you ask.
So I'm here to answer the question once and for all: does AOV even really matter?
It depends. Let me explain.
SUBSCRIBE ON YOUTUBE
The Andrew Faris Podcast is now available on YouTube at www.youtube.com/@andrewfarispodcast.
EPISODE HIGHLIGHTS
[00:02:11] AOV is not necessarily as good as you think.
[00:03:58] Increasing AOV and conversion rate.
[00:08:00] Low AOV + large market.
[00:11:39] Slow purchase accumulation.
[00:14:41] Nonlinear trade-off between AOV and conversion rate.
[00:16:09] AOV and shipping efficiency.
[00:20:00] AOV and gross margin.
[00...2023-10-0324 minThe Andrew Faris PodcastSarah Moret Grew Curie 1000% In One Year And Sold Into Every WalmartIt's arguably the wildest ride I've ever been on in ecommerce: since beginning to work with Sarah Moret and Curie in January of this year (2023), we've seen massive, rapid growth–and it's been profitable from the start.
Oh also: part of that included selling into every Walmart in the US.
Just nuts.
Sarah is a killer operator and entrepreneur. With a background in both Accounting & VC, she brings a serious financial skillset to the table that has made her quick to turn her rapid growth into disciplined, smart management.
Tune in to thi...2023-09-261h 00The Andrew Faris PodcastMy 4-Step Method To High Performing CreativeAs straightforward as it sounds: 4 steps that go into generating creative that actually performs.
This is the foundation of my approach with my clients, and I've seen it produce results over and over again. Hopefully it can help do the same for you.
SUBSCRIBE ON YOUTUBE
The Andrew Faris Podcast is now available on YouTube at www.youtube.com/@andrewfarispodcast.
EPISODE HIGHLIGHTS
[00:01:22] The message is the main thing.
[00:05:26] Step 1: The Hooks
[00:14:02] Step 2: The Body
[00:20:05] Step 3: The Validation
[00:22:12] Step 4: The Offer
EPISODE SPONSOR
Virtual assistants can be helpful. Virtual professionals ca...2023-09-1925 minThe Andrew Faris PodcastPatrick Coddou, One Year After The ExitAbout a year ago, I released the first interview I ever recorded for The Andrew Faris Podcast: an interview with Patrick Coddou after he'd officially sold Supply.
Selling Supply was a big moment, not just because every exit is a big movement, but because Patrick had become a core member of the ecommerce community, regularly offering up both help and questions as he built along the way.
So a year later, we caught up: what's Patrick been doing since selling? What's life really like after the exit? Did he have seller's remorse? Is he just...2023-09-1247 minThe Andrew Faris PodcastThe Compounding Value Of FocusA few months ago I started making a series of changes in my business. I cut work that I was good at, but not great at. I began building processes to outsource tasks that others good do just as competently as I could. And I eliminated almost the entirety of my "hourly consulting" business.
The result?
I'm wrapping up Q3 and heading into Q4 with the most profitable, most energizing, least anxiety-producing version of my business I've had yet.
The whole thing has served as yet another reminder to me of a truth...2023-09-0526 minThe Andrew Faris PodcastJess Bachman Lights Creative Strategy On FireWhat even IS a "creative strategy?"
Very often, it's nothing. That phrase is a nebulous synonym for "ads that someone hopes will sell products" at least as applied to Meta Ads.
But that's not Fire Team's Jess Bachman. As Jess says in this episode: he's a creative strategist, which means its incumbent on him to have an actual creative strategy.
So on this episode, inspired by a tweet of his about how his process for ad iterations regularly creates tangible results for him and his client, I asked him about that process.
2023-08-3050 minThe Andrew Faris PodcastHow To Turn 3 Crucial Concepts Into Actual Operational ProcessesIt's one thing to have the right idea. It's a whole other thing to actually implement it into your business.
In fact, sometimes listening to another podcast or reading another blog post or tweet (mine or anyone else's) can make things worse, not better, if it fills your head with more ideas to chase down that you don't REALLY know how to implement.
So today I took three key ideas that I talk about regularly and explained to you exactly how you can embed them into your business's actual operational practices, not just have them...2023-08-2322 minThe Andrew Faris PodcastEzra Firestone's Prescription For REAL Profit"Serve the world unselfishly and profit."
That's the tagline that Ezra Firestone appends to his work, and he's dead serious about it. As the CEO of Boom! By Cindy Joseph and of Overtone, plus the Founder of Zipify and SmartMarketer, he's one of the most seasoned and trustworthy voices in ecommerce.
That is reason enough to have him on my podcast, but I am particularly interested in Ezra's approach to the word "unselfishly." So we spent most of this episode exploring the deeper questions of life and business: what is "profit" really? What's the goal...2023-08-1543 minThe Andrew Faris PodcastYou Should Consider A QuizIn a straightforward, tactical advice episode, I make the argument that more ecom stores should consider using quizzes as a core part of their customer acquisition funnels.
Quizzes are fun, engaging, yield loads of customer data, capture email & SMS info at massive rates, and maybe most crucially, are highly effective at guiding customers to the exact right product for them.
What's not to love?
SUBSCRIBE ON YOUTUBE
The Andrew Faris Podcast is now available on YouTube at www.youtube.com/@andrewfarispodcast.
EPISODE HIGHLIGHTS
[00:00:09] Using quizzes for customer engagement.
[00:08:09] Quiz as a fu...2023-08-0821 minThe Andrew Faris PodcastOpening The Books: Mixed By NasrinNasrin Jafari is the founder, designer and CEO of Mixed By Nasrin, a Brooklyn-based fashion company that's recently hit a 7-figure run rate and continues to grow rapidly–and profitably.
In my first ever "Opening The Books" episode, Nasrin and I essentially recorded a coaching call. That is: she gave me access to all of the platforms & numbers in her business, and then we spent 2 hours talking through where she should go from here.
My hope is that Nasrin's willingness to be this vulnerable and generous with her business's details is a giant help to ot...2023-08-031h 56The Andrew Faris PodcastJack Rubin's Subscription Behemoth Will Cross $70M While Growing 300%I might be more bullish on Jack Rubin's Purdy & Figg than any other brand on which I've personally worked.
That's because not only does the UK-based natural cleaning product brand have the core financial markers of a successful subscription brand (ridiculous repeat rate, low churn, good margins), but it's co-founder and co-CEO, Jack Rubin, has all the markers of a successful ecommerce operator (smart, humble, relentlessly focused on the drivers of his shareholder value–especially contribution margin).
Even after working with Jack as a business coach for months, I was repeatedly knocked back by his in...2023-08-0153 minThe Andrew Faris PodcastCare About Profit? Get Serious About Forecasting.If you think forecasting is primarily about inventory planning, think again.
Taken seriously, forecasting forces you to stare your business's financials in the face so you can design your PNL for profit. That makes it a fundamental skill in operating an ecommerce brand.
In today's episode I make the case for forecasting as a key step in designing your PNL for profit, then planning, executing, and tracking towards that profit design.
SUBSCRIBE ON YOUTUBE
The Andrew Faris Podcast is now available on YouTube at www.youtube.com/@andrewfarispodcast.
EPISODE HIGHLIGH...2023-07-2521 minThe Andrew Faris PodcastDave Rekuc Beat Cancer, Cash Conversion CyclesDave Rekuc is the current President & COO at Bambu Earth, the skincare brand that 4x400 contracted to focus on. He's one of the smartest guys in ecommerce, especially when it comes to thinking through the financial mechanics of running an ecom brand.
In this wide-ranging episode, Dave and I talk about his recent bout with testicular cancer, why he was taking work calls during chemo sessions, what makes Bambu Earth such a good business, and how he and his team have engineered their supply chain for both scale and cash.
This is one of those...2023-07-1853 minThe Andrew Faris PodcastWhat It's REALLY Like To Be A Filipino Ecom Employee (With Lara Guevara)When Gregg Carey hired Lara Guevara to lead operations and supply chain for his ecommerce brand, Section 119, it changed the trajectories of both of their careers.
That's because Lara is not only a killer ecom professional; it's also because she lives in the Philippines, and their partnership at Section 119 was a light bulb moment that led to the founding of More Staffing, a staffing agency that connects Filipino ecom talent like Lara with other ecom operators in the U.S. and elsewhere.
In fact, saying that this partnership changed their careers might be putting it...2023-07-1341 minThe Andrew Faris Podcast7 Reasons Your Bid Caps Aren't SpendingIt's one of the most common questions I get:
"I love the idea of Bid Caps, but every time I try to use them, they just don't spend as much as I want them to. How come?"
There are a lot of potential answers, and today on the show, I've got 7 of them for you.
SUBSCRIBE ON YOUTUBE
The Andrew Faris Podcast is now available on YouTube at www.youtube.com/@andrewfarispodcast.
EPISODE HIGHLIGHTS
[00:02:40] Bid caps are spending just not as much as you'd want.
[00:05:37] Your perfomance isnt good...2023-07-1127 minThe Andrew Faris PodcastThe Hidden Place Your Business Is Losing TONS Of MoneyI'm convinced most ecommerce brands have a massive cost center that they have no idea exists. In fact, they probably think it's a profit-center.
In this episode, I explain how deeply understanding the value each dollar your ads are creating saves you from acquiring mass amounts of unprofitable customers–and how Meta Ads has a tool built perfectly to solve this problem without you ever having to think about it again.
IMPORTANT NOTE
The Andrew Faris Podcast is now available on YouTube. For episodes like this one that have a screenshare, that's the be...2023-07-0426 minThe Andrew Faris PodcastPanagiota Hatzis Built The Hiring, Onboarding, & Tech SOPs For My BusinessPanagiota Hatzis is an HR & team leadership professional, the founder of Kati Kalo consulting, and the former VP of Differentiation (a twist on HR) & partner at Common Thread Collective, where we used to be colleagues.
I had Panagiota on a couple months ago to talk through how to scale a team with operational intelligence. Which got me thinking: as I start to add employees, what if I used Panagiota sooner than later to help me build out the operational infrastructure of AJF Growth? Things like how we use our tech stack, what my interview process should look...2023-06-2756 minThe Andrew Faris PodcastWhat Should Your ROAS Target Be?Here's a conversation that everyone in DTC has had too many times:
Agency: "What's your ROAS target?"
Brand: "Well, what's a good ROAS on Meta?"
That conversation is broken on both sides. Great agencies help brands determine that answer; great brands know it isn't as simple as that.
In this episode, I'm helping you answer this question the only way you really can: with a hard look at your unit economics and customer lifetime value.
IMPORTANT NEWS!
The Andrew Faris Podcast is now available on YouTube! If you prefer...2023-06-2131 minThe Andrew Faris PodcastThe #1 Skill In Media Buying Right NowThere once was a time when being a great media buyer was all about the ability to allocate budget, target customers effectively, and analyze & optimize the performance of each ad in the account.
Those days are behind us. Which raises a question: what do media buyers even do anymore?
Well, they still do a lot, and Andrew maintains that media buying is actually harder now than it has ever been.
In this episode, Andrew explains the foundation of great media buying today by highlighting the #1 skill from which all other skills flow.
2023-06-1322 minThe Andrew Faris PodcastBobbie Baby Co Passed $100m In 2 Years. It Could Have Been 2x That. (With Cherene Aubert)Everything was going great for Bobbie Baby Co: the venture-backed startup disrupted a duopoly in the super-highly regulated category of baby formula and exploded to over $100m in revenue in two years, due in part to the leadership of this episode's super talented guest, Bobbie's VP of Growth (and former Director of Strategy at Common Thread Collective), Cherene Aubert.
But then the baby formula shortage happened, and as she likes to joke, Cherene's job pivoted to being the VP of "Slowth." Customer acquisition had to cease. Existing subscribers were taken care of first. And everyone waited for...2023-06-0651 minThe Andrew Faris PodcastThere's No Such Thing As "Revenue"I tweeted a version of that episode title not long ago. It's nonsense: there is, of course, such a thing as revenue.
But in DTC, revenue is also one of the metrics I reference the least often. Instead, I'm constantly breaking it down into two smaller metrics, both of which tell me a lot more: New Customer Revenue and Returning Customer Revenue. In fact, those are the first two things I look at when I analyze a business.
In this episode I'll not only explain how I do that, but why I believe developing that...2023-05-3024 minThe Andrew Faris PodcastDriveline Baseball Revolutionized Pro Sports. Now They're Growing An Incredible Business.If you aren't a baseball fan, you might not realize that we're living through a revolution. And Driveline Baseball is right at the center of it.
The data-driven baseball training company has trained thousands of high school and college baseball players, well over a hundred MLB players (including MVPs, Cy Young winners, and All-Stars), and overhauled the way teams across pro sports think about turning analytical insights into player development plans. It's an extraordinary feat, and as the acceptance of their methodology has grown over the last ~15 years, so has their business.
Driveline is also...2023-05-231h 00The Andrew Faris PodcastSean McGinnis Is A Team Leadership MasterFrom his early ecommerce days of enterprise level Google Ads arbitrage to his just-ended run as President of Kuru Footwear (a mid 8-figure DTC shoe brand), Sean McGinnis has seen a lot. And his professional throughline is his ability to build and manage teams.
In this wide-ranging conversation, Sean talks through the growth of DTC across his time in the industry, how he hires well and leads effectively, and what's next for him as he leaves Kuru.
EPISODE HIGHLIGHTS
[00:00:48] Scaling e-commerce team management
[00:02:58] Kuru footwear's unique technology
[00:06:01] Catalog Business Growth
[00:09:59] Call tracking technology
[00:13:44] Results...2023-05-1653 minThe Andrew Faris PodcastThe Answer To The Single Most Important Question In Your BusinessIt's the most philosophical I've ever gotten on the podcast, and it's all around this question: why are you actually doing what you're doing in business? What's the point? And is it creating the kind of joy deep contentedness that you're longing for at the core of who you are?
This is an easier question to ask than to answer, but as my own business has filled up its capacity and my earning has exceeded my expectations, I'm working through it myself.
On this episode, I'm asking these questions and telling you my answers.
2023-05-0927 minThe Andrew Faris PodcastBryan Porter Didn't Get To $100M On Amazon With Just Tips & TricksThere's no one I've met who knows Amazon like Bryan Porter, the Chief Ecommerce Operator at Simple Modern.
Simple Modern will do over $100M on Amazon ALONE in 2023, and it's not an accident. It's the downstream affect of intelligent strategies that stretch all the way back to when Bryan and his two co-founders were testing which products to go to market on Amazon with in the first place.
If you're trying to scale a business (or just a portion of your business) on Amazon, you'll need to go beyond listing optimizations and ad strategies. What...2023-05-0247 minThe Andrew Faris PodcastYour Worked Hard On Your Product. Now Tell People About It.Your product didn't just appear out of thin air. It's the result of hundreds of hours of hard work, complete with crucial decisions you made so you could get it just right because you care about serving your customer well and being proud of the product you give them in exchange for their money.
But your customer doesn't know any of that. At least they don't if you don't tell them.
I'm back to discussing creative strategy on this episode, and the idea here is simple but constantly overlooked: learn to tell people about all...2023-04-2514 minThe Andrew Faris PodcastDon't Tell Kelcey Lehrich Aggregators Don't WorkKelsey Lehrich is the co-founder and CEO of 365 Holdings, an aggregator that currently has nine brands in their portfolio. Which gives Andrew a chance to revisit one of his favorite questions: is the aggregator model broken, or was Andrew just a poor leader of it at 4x400?
Kelcey’s business is very much not broken, and that means there’s lots to explore about what makes it work and what others can learn from it.
EPISODE HIGHLIGHTS
[02:34] About 365 Holdings
[06:25] Keeping the portfolio vs focusing on just your players
[13:12] Selling enti...2023-04-1843 minThe Andrew Faris PodcastYou Have To Bridge The Digital GapIt's the most obvious thing about selling products on the Internet. It's also one of the easiest things to forget. And being conscience of it is the bedrock of great digital communication.
What am I talking about?
I'm talking about what I call the "digital gap" between your customers and your products. Put simply, it's the fact that your customers can't actually touch, smell, taste, or even REALLY see or hear your products. Just like a Zoom call can't fully replace an in-person conversation, an image or video can't fully replace a customer's experience of...2023-04-1133 minThe Andrew Faris PodcastGregg Carey's Business Was Transformed By Employees In The PhilippinesSPONSORED EPISODE. Gregg Carey is the CEO of Section 119 and co-founder of More Staffing. More Staffing helps e-commerce businesses locate, hire, recruit, train, maximize the value of incredible talent in the Philippines, and they're also my current sponsor.
I don't usually offer sponsored episodes to my advertising partners, but I'm so compelled by how and why Gregg is working with ecom professionals in the Philippines that I wanted him to explain to my audience how and why they can do the same.
So today, we explore the benefits of hiring remote employees in the Philippines–fo...2023-04-0737 minThe Andrew Faris PodcastAndrew Youderian Surveys The Ecommerce LandscapeToday's interview is with one of my very favorite people in ecommerce, Andrew Youderian. Andrew is the founder of E-commerce Fuel, an online community of 7-figure & higher ecommerce store owners.
Ecommerce Fuel is the best-run online community I've ever personally seen, so I started by asking Andrew what makes great online community. From there, the conversation shifted to his unique perspective (as the head of a community of over 1,000 ecom store owners) on the state of the ecommerce landscape, how hard or easy things are right now relative to the past, and ecom operators' current & ever-complicated relationship...2023-04-0645 minThe Andrew Faris PodcastThe Definitive Case For Cost Controls On Meta (In 6 Arguments)You should be buying your Meta Ads with Cost Controls.
I've believed that for awhile now, but in the last six months my conviction on this point has solidified to where I now believe advertisers are costing themselves huge amounts of money in both efficiency AND scale when they refuse to implement this incredible tool.
In today's episode I'm explaining that belief with 6 arguments aimed at convincing you to see the light of Bid Caps, Cost Caps/Cost Per Result Goal, and Minimum ROAS bidding.
EPISODE HIGHLIGHTS
[01:19]What are cost controls?
[03:58] Argument 1...2023-03-2833 minThe Andrew Faris Podcast4 Media Buying Rules Most People Get Wrong On MetaIn this solo episode, Andrew gets incredibly practical. Want to better harness the power of Meta Ads for your business? Great. Here are 4 truths that most accounts he's audited have gotten wrong.
TIMESTAMPS
[0:58]: CAC is not ROAS
[05:38]: Lowest Cost is not Highest Value
[08:56]: AOV is not LTV
[11:52]: Spend is performance
Follow Andrew on Twitter: @andrewjfaris
Email Andrew: podcast@ajfgrowth.com
Work with Andrew: www.ajfgrowth.com
Music Intro: "Tell Me Mama" by The Devious Means
Music Outro: "Rusty Little Scissors" by The Devious Means2023-03-1418 minThe Andrew Faris PodcastIt's The CEO's Job To Be PessimisticYou didn't become an entrepreneur because you think, "Nothing will work out and I won't even try." Quite the opposite.
But if you're the CEO of your company now, it's your job to flip that instinct around and start asking, "How will this go wrong?"
For optimists like many of us, that's not intuitive. But it's necessary. In this episode I'll explain why.
TIMESTAMPS
[00:34]: Andrew’s "CEO's should be pessimistic" advice
[03:33]: Planning for the worst case scenario in a business
[04:54]: Challenges in an e-commerce business
[06:21]: Inventory problems
[06:46]: Losing a team member
[09:05]: A CE...2023-01-1717 minThe Andrew Faris PodcastAndrew Campbell, OpenStore's QuantAndrew Campbell sits in a unique position: he's the Head of Data Science at the most ambitious project in all of ecommerce, OpenStore, which means he's thinking about ecommerce data & how to automate operational processes from a perspective that no one else is. So I grabbed 40 minutes of his time to talk about what's happening at OpenStore, what it's like to row in the Olympics, and why you should be at least trying Bid Caps for your Facebook Ads.
Follow Andrew Campbell on Twitter: @TheAndyCamps
Sell your business to OpenStore: https://open.store
Follow...2022-11-2243 minThe Andrew Faris PodcastThe Business Case For Relationship BuildingDoes it REALLY matter if companies spend time and money on meals, outings, parties, and retreats? Andrew thinks it REALLY does, and has some practical suggestions for how to invest in building relational capital in you organization and what those investments will yield when you do.
This episode is brought to you by Kynship. Learn more about Kynship by clicking here: https://bit.ly/3EbogtK
Follow Andrew on Twitter: @andrewjfaris (www.twitter.com/andrewjfaris)
Email Andrew about the podcast: podcast@ajfgrowth.com
Work with Andrew: www.ajfgrowth.com
Intro music: "Tell Me, Mama" by The Devious Means
Outro music: "Rusty...2022-10-1835 minThe Andrew Faris PodcastBonus: Bryan Porter's New Channel Growth FrameworkIn today's short bonus follow-up with Bryan Porter from Simple Modern, Andrew wanted to hear more about the "new to mature" framework Bryan uses to analyze and strategize Simple Modern's approach to new revenue channels. So he asked him about it.
You can see the Boston Consulting Group's "Growth Share Matrix" by clicking here: https://www.smartinsights.com/marketing-planning/marketing-models/use-bcg-matrix/
Follow Bryan Porter on Twitter: @jbryanporter (www.twitter.com/jbryanporter)
Follow Andrew on Twitter: @andrewjfaris (www.twitter.com/andrewjfaris)
Email Andrew about the podcast: podcast@ajfgrowth.com
Work with Andrew: www.ajfgrowth.com
Intro & outro music: "Holiday" by The...2022-10-1312 minThe Andrew Faris PodcastSimple Modern Is An Omnichannel MonsterAndrew is joined by Mike Beckham (CEO) and Bryan Porter (CEcomO), cofounders of Simple Modern to talk about how they built a 9-figure omnichannel drinkware behemoth. Andrew and the SM guys talk Amazon (where Bryan has led SM to be the #1 seller of drinkware on AMZ), wholesale strategy, and a whole bunch more.
Since recording this episode, Andrew had Bryan come back to talk specifically about Simple Modern's Amazon strategy. Listen on Apple, Spotify, or anywhere else you listen to podcasts.
This episode is brought to you by Kynship. Learn more about Kynship by clicking...2022-10-111h 05The Andrew Faris PodcastThe Black Friday EpisodeYou can't have an ecommerce podcast without having a dedicated Black Friday/Cyber Monday episode, so here it is. Andrew talks about the offer, email, and ads strategy that drives BFCM success. Listen for a clear, practical, highly actionable episode approach to the most important weekend in the DTC calendar.
This episode is brought to you by Kynship. Learn more about Kynship by clicking here: https://bit.ly/3CsZROZ
Follow Andrew on Twitter: @andrewjfaris (www.twitter.com/andrewjfaris)
Email Andrew about the podcast: podcast@ajfgrowth.com
Work with Andrew: www.ajfgrowth.com
Intro music: "Tell Me, Mama" by The Devious...2022-10-0628 minThe Andrew Faris PodcastBonus: Patrick's Insights On The Market For Ecom BrandsBonus episode! Andrew grabs Patrick for an extra few minutes to talk specifically about the transaction process for Supply and his read on the current M&A market for pureplay DTC ecommerce businesses.
Follow Patrick on Twitter: @soundslikecanoe (www.twitter.com/soundslikecanoe)
Follow Andrew on Twitter: @andrewjfaris (www.twitter.com/andrewjfaris)
Email Andrew about the podcast: podcast@ajfgrowth.com
Work with Andrew: www.ajfgrowth.com
Intro & Outro Music: "Holiday" by The Devious Means2022-09-2905 minThe Andrew Faris PodcastPatrick Coddou Sold SupplyAfter founding the business with his wife in 2015 and grinding his way to high 7 figures this year, Patrick Coddou has sold Supply. Patrick & Andrew talk about the journey, the exit, and what it's really like to bootstrap your from a side gig to a sale.
Follow Patrick on Twitter: @soundslikecanoe (www.twitter.com/soundslikecanoe)
Follow Andrew on Twitter: @andrewjfaris (www.twitter.com/andrewjfaris)
Email Andrew about the podcast: podcast@ajfgrowth.com
Work with Andrew: www.ajfgrowth.com
Intro music: "Tell Me, Mama" by The Devious Means
Outro music: "Rusty Little Scissors" by The Devious Means2022-09-2638 minThe Andrew Faris PodcastWelcome To The Andrew Faris PodcastAndrew has a new podcast to go with his new business, and for the first episode, he's telling you all about both with the candor you've come to expect if you listened to "The Ecommerce Playbook" before.
Follow Andrew on Twitter @andrewjfaris (www.twitter.com/andrewjfaris)
Email Andrew about the podcast: podcast@ajfgrowth.com
Work with Andrew: www.ajfgrowth.com.
Intro music: "Tell Me, Mama" by The Devious Means
Outro music: "Rusty Little Scissors" by The Devious Means2022-09-2313 min