Shows
Scalability SchoolBFCM Recap & Tactics To Pull Forward*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" tabindex="-1" data-turn-id= "039e736c-4eb5-4502-a0c0-eae8ef56dab4" data-testid= "conversation-turn-4" data-scroll-anchor="true" data-turn= "assistant"> This bonus BFCM episode is a full debrief on what actually worked over Black Friday/Cyber Monday with real numbers, not theory. Zach Stuck comes out of paternity leave to break down his most recent Twitter "Beef" on why most Google agencies have their incentives completely misaligned (especially when they're charging % of spend on branded search). He also goes over how...
2025-12-1145 min
Scalability SchoolUGC WTF? - With Courtney FrittsThis episode is basically a masterclass in how media buyers and UGC creators should actually work together, not just pretend to. Courtney walks through her unique vantage point as both a media buyer and a creator: she runs strategy and ad buying for brands from that spend from $3k/month all the way up to $1MM/month in spend, leads the Foxwell Founders "small spenders" cohort, and also produces UGC herself. This dual role lets her see where brands and creators constantly miss each other. Key Takeaways: They creative types that are currently working without overcomplicating...
2025-12-0454 min
Perpetual TrafficThe New Meta GEM Update + The Secret to Meta’s Andromeda Revealed with Andrew Foxwell - Part 2With the latest GEM and Andromeda updates, creative diversification is the only way to crack Meta's algorithm. We’re offering you 30 monthly deliverables,10 ad types, media buying, and access to Tier 11’s data suite to help you stay ahead.Get our exclusive Creative Diversification Package at: https://www.tiereleven.com/cd The days of throwing up a simple product photo to your Meta ads and hoping for conversions are long gone. If you’re not diversifying your creative strategy, your results will suffer. We continue our discussion with Andrew Foxwell on the latest Meta GEM update...
2025-11-2835 minPerpetual TrafficThe New Meta GEM Update + The Secret to Meta’s Andromeda Revealed with Andrew Foxwell - Part 1Creative diversification is now the primary lever that Meta is rewarding. You need at least 30+ fresh concepts per month to unlock the algorithm's full potential. Our Creative Diversification Package will give you that and more. Check out the offer at: https://www.tiereleven.com/cd Meta’s latest update will fundamentally change how your ads are ranked, served, and scaled. However, most advertisers don’t even know it’s already live. This week, I’m joined by Andrew Foxwell, one of the sharpest Meta strategists in the game.Andrew breaks down Meta’s new GEM mode...
2025-11-2632 min
Scalability SchoolPixel Perfect: Is Your Tracking Lying to You?This episode dives deep into how much your tracking setup actually controls your Meta performance, and why most brands only pay attention to the pixel when things break. Brett walks through his journey from old-school media buying into early Facebook ads and how that evolved into Tag Hero, a specialist shop focused purely on technical conversion tracking across Meta, Google, TikTok, Snapchat, Pinterest, etc. He explains why data quality is the real throttle on performance and how you can have the best creative in the account, but if Meta isn't getting clean signals, the algorithm just can't...
2025-11-201h 06
Scalability SchoolThe Dashboards That Make Us MillionsThis episode of the Scalability School podcast tackles why traditional e-commerce dashboards often fail and outlines the precise financial and operational metrics required for driving profitable growth in 7- and 8-figure D2C brands. The Andrew, Zach and Brad argue that dashboard failure stems from unclear metric definitions along with a failure to capture the full scope of business expenses. They advocate for moving beyond simple platform ROAS to focus on holistic metrics like Contribution Margin (CM) and/or Estimated Net Profit (by subtracting an estimate of OpEx). A major theme that arose during this c...
2025-11-0651 min
Scalability SchoolBFCM: Your Questions AnsweredThis week's Scalability School is a tactical one answering ALL of your BFCM (Black Friday/Cyber Monday) questions. Andrew, Zach & Brad cover how to pace and budget through the holiday surge, build offers that protect margin while lifting AOV, and line up Meta/Google + Email/SMS into a single MER-driven plan. You'll hear pragmatic guidance on creative angles, inventory-aware campaigns (and what to do when you're light or heavy on stock), discount frameworks that don't nuke LTV, and practical measurement (MER, CPA, and "sanity check" rules). The guys wrap it up with channel sequencing (what runs when...
2025-10-2353 min
Scalability SchoolBFCM Bonus Tactics - The Pacing + Holiday RoadmapIn this conversation, Brad discusses strategies for maximizing revenue during Black Friday and the holiday season. He emphasizes the importance of understanding revenue peaks, analyzing advertising costs, and planning effective promotions. The discussion also covers the significance of timing in marketing efforts, particularly around key shopping days like Black Friday and Cyber Monday, and how to leverage gifting opportunities leading up to Christmas. Finally, Brad highlights the need for brands to adapt their messaging and strategies as they transition into the new year. Key Takeaways Understanding when to expect revenue peaks through BFCM How analyzing historical...
2025-10-1626 min
Scalability SchoolThe BFCM Prep GuideWe break down ABO vs CBO, budget pacing, offer architectures (sitewide %, tiers, gifts, bundles), landing-page quick wins, and the email/SMS cadence that stacks revenue—plus day-of MER guardrails and intra-day pacing. #BFCM #Ecommerce #MediaBuying Key Takeaways ABO or CBO: When each campaign structure can win and why The simples offer architectures that won't wreck margins Pacing budgets so you don't blow learnings (or spend) before the big days The landing-page tweaks that move the most revenue during BFCM Can a small site-wide + stacked gift be smarter than a deeper discount? How ship...
2025-10-0950 min
Scalability SchoolYour Burning Listener Questions AnsweredThe WI crew dives straight into answering you, our tens of listeners burning questions (Or just the ones folks replied to Zach's tweet with), we look at when (and if) agency folks should spin up their own DTC brand, the hidden costs (time, cash flow, ops, P&L) most marketers underestimate, and a very practical rundown of how to go 0→1 and then scale. We chat through how to avoid the classic trap of riding one "hero" ad too long and you'll hear real budgets, campaign counts, inventory constraints around a holiday push, how to pick lower AOV vs higher AO...
2025-09-2550 min
Scalability SchoolUn-locking Creative Scaling With StatiqThis episode dives deep into creative strategy as the growth lever for DTC brands, highlighting why under-$10M founders should still lead creative, how one ad can truly unlock growth, and why fresh sourcing of ideas (outside Meta's ad library) is critical. Simon Robert, CEO of Statiq, walks through practical frameworks: for sourcing creative ideas, balancing "on-brand" vs "sales-driving" content, creative testing cadences, and the importance of one winning ad over scaling 100 mediocre ones. He also touches on creative team structures, founder involvement, and the risks of outsourcing strategy too early. This conversation is especially valuable for...
2025-09-1147 minPerpetual TrafficThe #1 Non-AI Task an Agency Owner Can Do to Grow With Andrew FoxwellAs Meta continues to invest billions in AI, understanding its impact on advertising strategies is crucial for any marketer looking to stay competitive. In this episode, Andrew Foxwell, a true OG in Meta advertising, reveals how marketing agencies and consultants can adapt to the rapidly changing digital landscape. Andrew discusses how AI is not only making advertising more automated and accessible but also revolutionizing the creative strategy game. He shares valuable insights on what works today and what doesn’t when it comes to creating effective ads and navigating Meta’s complex ecosystem. Plus, Andrew presen...
2025-08-2958 min
Scalability SchoolThe DTC Founders guide to Using Debt as a Growth ToolThis episode of Scalability School explores how DTC founders can leverage debt as a strategic growth tool rather than a dangerous crutch. Zach, Brad, and Andrew walk through the math every media buyer should understand before scaling (EPCs, conversion rates, AOVs, margins), highlight why inventory-backed debt can be the smartest use of capital, and break down how to model financials in a way that impresses lenders. The episode blends media buying fundamentals (math, margins, bundling strategy) with financial strategy (when and how to use debt, what lenders look for, and how to avoid financial "fuckups"). Key Takeaways:
2025-08-2840 min
Scalability SchoolHow A Single Pop-up Change Increased Opt-ins and Doubled OrdersEpisode 9 speed-runs the biggest retention levers brands can pull to increase revenue growth and improve order volume. They debunk deliverability myths (image–text ratios, why adding real text helps), along with comparing the differences of plain-text vs image-heavy emails. Jacob Sappington also clarifies Klaviyo vs GA vs ad platform attribution and how Klaviyo's new active-profile enforcement curbs old billing "hacks." Key Takeaways: The single change to a pop-up that can spike opt-ins and orders immediately Why you should change the pop-up and not your flows first Offer vs build vs creative: how should you weight each fo...
2025-08-1439 min
Scalability SchoolThe 0 to 8 Figure PlaybookThis episode breaks down actionable strategies and growth frameworks used by successful e-commerce brands to scale from zero to eight figures in revenue. It dives into high-impact marketing tactics, team building for growth, and the mindset shifts required to operate at scale. The conversation highlights key levers for media buyers, including creative testing, audience segmentation, and ROI optimization, alongside operational insights for e-commerce operators on process, culture, and technology that support scaling effectively. Key Takeaways How media buyers optimize creative testing to scale faster. Why audience segmentation strategies hve proven to deliver the highest ROI...
2025-07-3147 min
Scalability SchoolThe Kohler Bonus Episode: What's Working In Accounts Right NowThis bonus episode dives deep into creative performance, offer testing, team structure, landing page iteration, and mental health as a founder/operator. Andrew, Brad and Zach share actionable insights from their experiences scaling brands past $40M, along with real-world examples of what's currently working in ad accounts — and what's not. Key Takeaways: Why you might be relying too much on video from your influencer whitelisting The most underrated ad creative that's dominating accounts right now How founder videos can act as multi-hook powerhouses Why increasing your prices may be your biggest conversion unlock How to tell if...
2025-07-2537 min
Scalability SchoolStop Over-designing Your Landing Pages: CRO Secrets With Ryan DoneyAccording to Ryan Doney, Founder of Page Deck, landing-page CRO doesn't have to be a design marathon. In this episode Ryan lays out a "template ‣ angle ‣ offer" testing framework and explains how media buyers can mine Reddit for real-customer language. He also talks through the value of spinning up lightweight landers built in Page Deck so you can more quickly push winners straight into paid campaigns without waiting on design tickets. Key Takeaways: Why your very first test should be a dead-simple "5-reasons-why" listicle built around your best-performing ad headline. How adding a second offer page afte...
2025-07-1755 min
Scalability SchoolWhitelisting: Turning Non-brand Pages Into Your ROAS EngineThis week Brad, Zach & Andrew tear into whitelisting, the practice of running Meta ads from a page that isn't your brand's page. They walk through the wins of how well they work and dissect what is actually moving the needle: the creative or the non-branded page. They cover the different page types brands should be testing along with creating a scalable process to gaining new whitelisted creatives. And lets not forget the one Meta Ads Library hack that lets you spy on any competitor's whitelisted ads. Key Takeaways: How duplicating an existing ad but...
2025-07-0335 min
Scalability SchoolBuilding Offers That Actually Move The NeedleThe trio break down the levers that can turn plain-vanilla promos into a revenue generating machine. Using real-world tests from snack bars, socks, and pet-supplement brands, they show how smart bundling, "buy-more-save-more" ladders, and subscription sweeteners can: 📈 lift AOV 40 %+ without tanking CAC, 📈 push new-customer revenue up 250 % YoY, and 📈 shorten payback windows to 45 days even in CPM spikes. They walk through the math that compares in-house offers and reveal the exact wording that beat a 20 % off code. They even share their guardrails for knowing when to raise the discount versus stacking perks (free ship...
2025-06-1939 min
The Boring Ecom PodcastThe Real State of Meta Ads in 2025 with Andrew FoxwellAndrew Foxwell has been in the trenches longer than almost anyone—from running Facebook ads for 120 members of Congress to scaling Beats by Dre pre-Apple acquisition. He's seen every boom, bust, and algorithm change since the platform's early days.
In this episode, Andrew pulls back the curtain on what's really happening with Meta ads in 2025. Spoiler: it's not just you—performance is down across the board, and he explains exactly why. From signal loss to economic uncertainty to Meta's AI overreach, he breaks down the macro and micro factors crushing advertiser performance.
But this isn't just...
2025-06-1752 min
Scalability SchoolWhy Most DTC Brands Overhire (And How to Stay Lean)In this episode of Scalability School, Andrew Foxwell, Brad Ploch, and Zach Stuck break down the exact framework they use to run lean, profitable ecommerce brands. Whether you're a DTC founder, media buyer, or agency operator, this episode reveals how to: Build a lean team without sacrificing performance Decide when to hire vs. outsource Avoid common OPEX mistakes that kill margins Hit $5M+ in revenue per full-time employee Create systems so your team runs without bottlenecks They also share behind-the-scenes data from their own brands and the Foxwell Founders Community. If you're scaling a DTC business and tire...
2025-06-0545 min
Scalability SchoolBuilding Systems To Make Banger AdsIn this episode of Scalability School, Andrew Foxwell, Zach Stuck, and Brad Ploch share a battle-tested blueprint for breaking out of creative fatigue and scaling spend without watching your CPA creep upward. Their central thesis is that "creative diversity" is more than pumping out dozens of ads as it's the deliberate intersection of personas, messaging pillars, angles, and formats that lets Meta's delivery system find pockets of incremental performance you would never hit with volume alone. Key Takeaways: Are strict constraints the secret sauce that actually unlocks creativity and cheaper CPAs? How does a simple 'pillar...
2025-06-0541 min
Scalability SchoolCreative Velocity And Systems With David HermanIn this episode of Scalability School (Episode 2), hosts Andrew Foxwell, Zach Stuck, and Brad Ploch welcome special guest David Herrmann to unpack how rapidly‐growing DTC brands build and scale their creative operations. They cover the decision points between hiring in-house talent versus partnering with agencies, the playbook for staffing roles as spend climbs, and the simple yet powerful "report card" framework David uses for measuring agency performance. Along the way, they dive into low-cost, high-impact content strategies, like leveraging TikTok Shop purely for authentic UGC and share battle-tested approaches for launching and managing creative tests at scale. Listeners fi...
2025-05-221h 01
Scalability SchoolPDP Landers and Meta Creative - What We Wish We Tested SoonerIn this inaugural episode of the Scalability School Podcast, hosts Andrew Foxwell, Zach Stuck and Brad Ploch walk through six high‑impact tests they wish they'd tried much sooner—each backed by real‑world data and actionable takeaways. What if the secret to a 20% conversion lift isn't new ad creative, but turning your PDP's most‑clicked images into a swipe-able carousel? Can swapping polished ads for raw, unedited customer review screenshots unlock ten‑times more ad spend and engagement? How much more trust could you build by embedding real Facebook comment screenshots—complete with their native UI—right on you...
2025-05-1538 min
The Founders ForumFounders Forum: YouTube: Huckberry's Hidden GemIn this conversation, Ike Armstrong from Huckberry discusses the unique marketing strategies employed by the brand, particularly in relation to their customer acquisition. He emphasizes the importance of creating funnels for house brands, leveraging influencer marketing, and utilizing YouTube for customer engagement. The discussion also covers retention strategies, customer lifecycle management, and the significance of measuring success through CAC and marketing efficiency. Key Takeaways How retention strategies make up a crucial ingredient for breaking even on first purchases. Why Huckberry chose to focus on lifestyle branding to connect with their customers. How Influencer marketing...
2025-01-2144 minThe Founders ForumFounders Forum: Strategies for Rapid Agency Growth: Hype 10's JourneyIn this conversation, Max Langlois, founder and CEO of Hype 10, discusses the rapid growth of his performance marketing agency, the strategies behind driving quality leads, and the importance of client retention. He emphasizes the significance of building strong relationships with clients and referral partners, as well as the innovative approaches Hype 10 is taking to enhance their service offerings, including forecasting and whitelisting. Max shares valuable lessons learned from his three years in business, including the significance of patience and effective hiring practices. The discussion also touches on future trends in digital marketing, emphasizing the need...
2025-01-1428 min
The Smart Downloader - Latest Products Reviews & TipsAndrew Foxwell – Assessment Action Ascension Version 2.0 – Free Download AAA CourseAndrew Foxwell – AAA Assessment Action Ascension Version 2.0 – Free Download Course This update includes all the ins and outs you must understand to be successful today in …
The post Andrew Foxwell – Assessment Action Ascension Version 2.0 – Free Download AAA Course appeared first on The Smart Downloader - Real Honest Reviews & Exclusive Bonuses For Download.
2025-01-0903 minThe Founders ForumFounders Forum: How To Avoid Excessive Testing In Your Ad AccountsTrace Crawford, brand manager of Supply.co, shares insights on focusing on what works and how he avoids excessive testing in their account. Trace discusses the strategy of running one campaign with multiple ad sets and using CBO (Campaign Budget Optimization) to let the ads compete for spend. He also highlights the need to trust yourself as a marketer and focus on creating the best possible assets(even when we may feel imposter syndrome setting in). He then moves on to sharing a few of the breakthrough moments in growing an eight-figure shaving brand, including the success...
2025-01-0741 minThe Founders ForumFounders Forum: Growing an Agency: The Trends We're Currently SeeingAustin Dandridge joins the podcast to discuss running an agency with his wife and the challenges that can arise when working in business and life with someone. Austin shares their strategies for generating new leads and the vision on how he and his wife are growing their agency. (Hint: it includes the use AI in their advertising and agency operations.) Key Takeaways: How running an agency with a spouse can have its challenges and rewards Why referrals are such a valuable source of new business How podcasts can be a powerful marketing tool for...
2024-11-2744 min
Today in Digital MarketingSPECIAL: Preparing for Q4 and Black FridayToday, we are bringing you a special sample episode of the Founders Forum podcast — a fantastic show for senior marketers and DTC media buyers, discussing what’s working in the e-commerce and digital ad space.✅ Learn more about the Foxwell Founders Community [affiliate link]It's hosted by Edwin Hermawan, Owner of Snappic and Tristram Dyer, CEO of Webtopia. Together they meet with entrepreneurs and innovators from with-in the Foxwell Founders Membership to share on trending topics and ideas that are moving the e-commerce and media buying community forward....
2024-11-1554 minThe Founders ForumFounders Forum: The Key Steps to Turning Your Site Into a Conversion MachineOliver Kenyon, co-founder of ConversionWise, a fully qualified chef who has spent over 20 years working online, and has built the largest affiliate community in the world! With a team of 60+ members, this powerhouse CEO is leading ConversionWise to generate $400-500k in MRR while working with over 3,500 brands globally. In this episode you'll learn from one of the the best (literally) in the industry regarding conversion strategies, landing page design, and affiliate marketing. Oliver specifically shares his thoughts on conversion rate optimization (CRO) and the importance of focusing on revenue per session rather than just...
2024-11-1249 minThe Founders ForumFounders Forum: How to win in Q4 with UGC creators and influencers; combining organic & paid socialIn this conversation, Danil Saliukov, CEO of Incense, joins Edwin & Tris to explore the evolving landscape of User Generated Content (UGC). They discuss the impact of Gen.AI on UGC creation, the differences between UGC and influencer content, and the importance of finding the right creators. The conversation also delves into the performance of UGC across various verticals, the significance of creative briefing, common pitfalls in UGC campaigns, and how to measure success and ROI. Daniel emphasizes that UGC is evolving and that a well-structured creative strategy is essential for effective campaigns. Key Takeaways:...
2024-10-2853 minThe Founders ForumFounders Forum: The Importance of Contribution Margin in a Downturn EconomyIn this conversation, Abir from UpAccounting.com discuss the key financial metrics that e-commerce brands should focus on. He highlights the importance of contribution margin ( the money left over after deducting variable expenses from revenue) along with emphasizing the significance of operating cash flow as the ultimate measure of a business's financial health. The conversation shift to the challenges of forecasting revenue for events like Black Friday and provides advice on managing cash flow and inventory during peak seasons. Abir also cautions against common financial pitfalls, such as over-investing in fixed expenses and not maintaining financial discipline...
2024-10-1451 minThe Founders ForumFounders Forum: Navigating the Process of Selling a BusinessRahul Issar, head of paid digital at Reach, shares his experiences as a serial entrepreneur and discusses his current venture in the menopause supplement industry. He talks about his previous ventures in dropshipping and print-on-demand, including the challenges he faced in building customer personas, conducting market research and the impact of COVID-19. Rahul goes on to discusses the process of testing different offers for brands and the importance of creative strategies in driving revenue. He explains how they analyze cart analysis and customer behavior to identify product bundles and determine the gross margin. Rahul also shares the o...
2024-10-0149 minThe Founders ForumFounders Forum: 5 Thoughts About BFCM With Andrew FoxwellIn this episode of the Founders Forum, the "big cheese" himself, Andrew Foxwell, sits down post Founders meet-up with Edwin and Tris to talk through his thoughts about Q4/BFCM and trends he's seeing in our industry. The guys share on some of their most favorite takeaways during the educational presentations held at the Amsterdam Founders meet-up and highlight the value of having the right offer for success. (IE 20% off might not cut it this year). They round out the episode with a few hot takes and while Andrew doesn't quite call them "Twitter beefs"...
2024-09-1752 minThe Founders ForumFounders Forum: 4 Things That Will Increase Your Email Open RatesMolly Nutt, founder of Acorn Digital Strategy, discusses her experience in serving e-commerce brands and the importance of email marketing. She emphasizes the need for a comprehensive email strategy and dispels some of the bad advice many brands have been given about email marketing. Molly highlights the 4 essential flows for e-commerce brands before getting into the nitty gritty of what's changed for email marketing with the recent iOS changes. Key Takeaways: The importance of having a comprehensive email strategy The 4 essential flows for e-commerce brands How recent iOS changes have impacted email marketing Why e...
2024-08-2739 minThe Founders ForumFounders Forum: Landing Page Tests That ConvertKanika Misra, owner of bedabedagrowth.com joins the podcast to discuss and debunk some common misconceptions regarding conversion rate optimization (CRO) Kanika emphasizes that there is no universal target conversion rate stresses the importance of focusing on the post-click experience and ensuring that the website is functioning properly. The conversation shifts to what to look out for and what to avoid when looking for a CRO specialist along with actionable advice for fashion and apparel brands to improve their CRO. Key Takeaways: Why a universal target conversion rate does not exist How focusing on t...
2024-08-1347 minThe Founders ForumFounders Forum: Leveraging Micro-influencers to Scale Your Product SalesJosh Durham, owner of Aligned Growth Management, an agency dedicated to helping brands source and develop relationships with influencers, joins the podcast to chat on finding micro-influencers, how to properly vet them and the pay structures that have worked for their clients. The conversation also shifts to discussing brand spending, KPIs, and the challenges of measuring ROI. Key takeaways: The core metrics influencer marketing focuses on How to properly negotiate influencer rates Why agency revenue models for influencer marketing include fixed retainers and increased rates for larger campaigns. Why it's so important to set K...
2024-07-3035 minThe Founders ForumFounders Forum: Meta's Creative AI Update And The Benefits Of Using AI PersonasIn this conversation, Will Sartorius, CEO of Selfmade, discusses the recent AI update by Meta along with how AI personas are generated and used for performance creatives on Meta and TikTok. Will shares on how AI personas have improved their hit rate and provided guidance for their strategists. He also goes in on the prompts used to generate AI personas and how it's still very important to have a human strategists in the AI process. Key Takeaways: - How Meta's AI update allows users to optimize images and test different headlines and descriptions. Why...
2024-07-1629 minThe Founders ForumFounders Forum: The Metrics That Truly Drive Success For Your Ad AccountsIn this conversation, Brad Ploch, Owner WRK Marketing discusses the importance of contribution margin and other key metrics in direct-to-consumer (DTC) marketing. Brad emphasizes the need to focus on new customer acquisition and repeat customers, as well as setting realistic goals for contribution margin. He also cautions against relying solely on metrics like ROAS and click-through rates, as they can be misleading. Key Takeaways: Why contribution margin is a paramount for measuring profitability in DTC marketing. How new customer acquisition and repeat customers are crucial for maintaining a positive contribution margin. How metrics like RO...
2024-07-0226 minThe Founders ForumFounders Forum: Where To Start When Ad Performance Has Taken A DivePhil Kiel, the managing director at Hello Earth Agency, shares his insights on troubleshooting and improving performance in digital advertising. He emphasizes the importance of understanding seasonality, analyzing key performance metrics like revenue, CPA, ROAS, and conversion rate, and making data-driven decisions. Hosts, Edwin & Tristram question Phil on the role of creative strategy in driving performance and the need for collaboration between media buyers and creatives. Phil also highlights the significance of effective communication and building trust with clients during challenging times. Takeaways: Why its so important to understand seasonality and compare...
2024-06-1740 minThe Founders ForumFounders Forum: Increasing Ad Account Performance With CreativeIn this conversation, Tris and Edwin interview Jess Bachman, the Creative Strategy Director at Fireteam, about effective creative strategies for advertising. They discuss the use of ASMR-style videos as a successful format across different clients, the importance of testing and iterating on creative, and the need for brands to differentiate themselves in their ads. Jess also shares insights on benchmark metrics for click-through rates and thumb stop rates, as well as the process of sourcing creative when resources are limited. Key Takeaways How ASMR-style videos can be an effective format for...
2024-06-0427 minThe Founders ForumFounders Forum: Automating Your Agency With AIAkvile DeFazio, owner of Akvertise.com discusses the role of AI in media buying and its impact on workflow. She believes that AI will enhance, rather than replace, human creativity. Akvile shares her experience with AI tools and how they have helped her team create concise summaries, import data for reporting and overall improve efficiencies in managing client accounts. She also highlights the importance of documenting processes and using AI to refine them. Key Takeaways How AI is allowing for more efficient account management Why AI is helping to improve communication skills How handing...
2024-05-2127 minThe Founders ForumFounders Forum: Is Your Meta Tracking Broken?In this episode of the Foxwell Founders podcast, Brett Fish, founder of Tag Hero, discusses the importance of tracking and technology in e-commerce. He addresses the question of whether third-party tracking services provide an edge over Shopify's built-in server-side pixel implementation and provides insights into the perfect tracking setup. Key Takeaways: Who third-party tracking services are most beneficial for. Why Shopify's pixel implementation may be just right for you When its best suited to move to a third-party tracking service The 3 things the best tracking set-ups all have The importance of regular t...
2024-05-0732 minThe Founders ForumFounders Forum: Managing Inventory For Your 7-8 Figure DTC Brand.Jenni-Lyn, the owner of a Snarky Tea, joins Edwin and Tristram to discuss her experience managing the supply chain and inventory for her business. She shares insights on sourcing suppliers, building relationships, and dealing with difficult partners(she landed a deal on Shark Tank). She emphasizes the importance of inventory management as a strategic differentiator and explains how her company creates excitement by offering limited edition products. She even walks through her strategy for these new product drops. She also shares the value of building a community of superfans and creating a safe space for customers.
2024-04-2341 minThe Founders ForumFounders Forum: How to start your brand on Amazon in 2024In this conversation, Jeff Bekavac, CRO of Swiftstart, shares his expertise on selling on Amazon. He discusses the challenges of dealing with Amazon, the benefits of selling on the platform, and the importance of Fulfilled by Amazon (FBA). Jeff also provides insights on inventory management, standing out in a crowded marketplace, and optimizing product images and titles. Key Takeaways: How selling on Amazon can provide additional revenue and brand awareness. Why he recommends Fulfilled by Amazon (FBA). The amount of inventory you should be sending to Amazon. The 3 things you need when dealing with Amazon's challenges...
2024-04-0943 minThe Founders ForumFounders Forum: How we got TikTok Shops to start working (and not just scaling)In this conversation, Tristram and Edwin chat with, Foxwell Founders very own, Courtney Fritts, to discuss the success of TikTok Shops and how it is working for different brands. She emphasizes the importance of having the right products for TikTok Shops and the need for a content flow to support the platform. They also discuss the intricacies of advertising on TikTok, specifically focusing on TikTok Shops and they explore the importance of on-platform data in a cookieless world. Courtney also shares some of the challenges and nuances of TikTok ads, emphasizing the need to be...
2024-03-2634 minThe Founders ForumFounders Forum: How Google's Performance Max Really WorksIn this conversation, Collin Slattery, owner of Taikun Digital explains the differences between Facebook and Google and how each is king when it comes to its specific use case when it comes to customer acquisition. Collin emphasizes the importance of optimizing product feeds for Google and the potential of non-branded search ads for e-commerce. He shares insights on scaling landing pages, leveraging YouTube Shorts for advertising, and the impact of AI on Google Search. Collin wraps up the conversation discussing agency management with Tristram and Edwin and how he's achieving healthy margins in his agency. K...
2024-03-1935 minThe Founders ForumFoxwell Forum: The Shopify Tool You've likely Been Sleeping On!Edwin and Tristram get together with the host of the Unofficial Shopify Podcast, Kurt Elster, to discuss conversion rate optimization (CRO) and one of the biggest tool most Shopify agencies have been sleeping on (Shop Cash) and its potential benefits for clients. Kurt then moves into the importance of CRO and the role of landing pages in improving conversion rates. He also shares on how apparel brands can overcoming size and fit obstacles. along with highlighting the value of qualitative data in CRO and discusses the use of AI for generating product descriptions. Key Takeaways:
2024-03-1225 minThe Founders ForumFounders Forum: Scaling Tik Tok shops from $500-$10k a dayIn this episode Edwin Hermawan and Tristram Dyer meet with Sebastian Vogue, owner of Vogg Media a TikTok first agency, to discuss the power of TikTok for performance marketing. Sebastian shares insights on attribution models, the importance of understanding the platform's metrics along with a few strategies for scaling campaigns on TikTok. He emphasizes the significance of content creation/testing and the need for a diverse range of content and the role of in-house creators. The guys discuss the structure of campaigns for both small and large businesses and how to target specific age groups...
2024-03-0538 minThe Founders ForumFounders Forum: UGC Creative Strategies & What You Should Be Paying For Creative With Blake DriverTristram Dyer and Edwin Hermawan meet with Blake Driver to discuss various topics related to creative strategies and production. They start with why it's important to be utilizing Meta's newest rollout in accounts: conversion lift studies and how they can help measure incrementality in your advertising campaigns. They explore the process of ideation and finding the biggest bang for your buck in creative along with the importance of building a creative department and the challenges and benefits of working with in-house creative teams versus agencies. The conversation then moves into the secret sauce that is scripting and storytelling.
2024-03-0545 min
Great New Courses - Online eLearning With The Best CoachesAndrew Foxwell – Ad Buyers’ Bundle By Foxwell Digital – Free Download CourseAndrew Foxwell – Ad Buyers’ Bundle By Foxwell Digital – Free Download Course Get the full Optimizing and Auditing With Confidence and Clarity and Tried + True Testing at a...
2024-03-0309 min
The Digital Marketing Mentor055: The King of Paid Social's Path from Harmony to High-Performance MarketingSend us a textJoin us on this episode as Andrew Foxwell shares his journey from St. Olaf University through Capitol Hill to California, revealing how mentorship played a pivotal role in his career. Discover the inception of Foxwell Founders, a thriving community connecting marketers and mentors. Andrew reflects on the power of mentorship, the challenges of parenting during a pandemic, and the evolution of digital advertising and paid social on platforms like TikTok.Episode HighlightsAt St. Olaf University, Andrew Foxwell delved into political science and business, finding solace in the...
2024-02-2857 minThe Smart Downloader - Latest Products Reviews & TipsAndrew Foxwell – Free Download – Dynamic Ads A To Z: The Complete Dynamic Ads Masterclass For E-CommerceAndrew Foxwell – Free Download – Dynamic Ads A To Z: The Complete Dynamic Ads Masterclass For E-Commerce – Foxwell Digital Get this course here => https://www.greatxcourses.com/courses/free-download-andrew-foxwell-dynamic-ads-a-to-z-the-complete-dynamic-ads-masterclass-for-e-commerce …
The post Andrew Foxwell – Free Download – Dynamic Ads A To Z: The Complete Dynamic Ads Masterclass For E-Commerce appeared first on The Smart Downloader - Real Honest Reviews & Exclusive Bonuses For Download.
2024-01-3005 min
Today in Digital MarketingThis Podcast Episode Was Created Especially For YouThe pitfalls of overly personalized product recommendations. TikTok’s deep wallets are funding a fight for the future of commerce. Do marketers win when “doom scrolling” turns to “doom spending.” And a new patent filing reveals a possible upcoming ad product: The working scratch-and-sniff.And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium, Andrew Foxwell is here with a look at how Black Friday sales were, the damage you’re doing by extending those sales, new options for Reels ads, and more..📰 Get our free daily newsletter
2023-12-0112 min
Suksess med netthandelDigitale Strategier for Høytider: En Samtale med Andrew FoxwellI denne episoden deler jeg en fascinerende samtale med Andrew Foxwell, grunnleggeren av Foxwell Digital. Med hans ekspertise i digital markedsføring og et globalt nettverk av over 500 sosiale mediebyråer, har Andrew spilt en nøkkelrolle i å håndtere kampanjer for flere store amerikanske merker.Jeg gjenforenes med Andrew etter syv år siden vårt første møte på Ads Camp i Tyskland. I denne episoden utforsker vi viktige strategier som bedrifter bør vurdere i forkant av Black Friday og Cyber Monday, samt forberedelsene til julesesongen. Vi diskuterer også kreative tilnærminger til innholdsprodu...
2023-11-1526 min
Today in Digital MarketingPay-to-Post: X Basically Kills Off Organic ContentOversight Skirmish: Has Meta turned a blind eye to its own ad guidelines? TikTok teams up with a seasoned B2B platform. Google’s search themes could help tweak its AI in your favour. The huge untapped audience listening to podcasts might surprise you.And on the ad-free Premium Podcast: Andrew Foxwell on what Meta’s Q3 says about the future of AI-forward ad campaigns, which ad format he thinks will be the breakout next year, and how Google’s DemandGen campaigns compare with results on Meta..📰 Get our free daily newsletter🆘 Need...
2023-10-2710 min
Today in Digital MarketingMeta Ads Are So Broken People Are Pulling Their CampaignsMissing images; glitched out copy — Meta’s ad platform appears to be broken, and the company isn’t talking about it. Also: TikTok pushes its upload limits. Are shoppable TV ads the dark horse of Q4? Instacart brings product-specific ad targeting.And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the show notes:Andrew Foxwell on the death of the marketing funnel, how to get Meta to refund your ad campaigns if they glitch out, and the small changes you can make to your conversions API setup that w...
2023-10-2308 min
PPC Town HallMeta Ads: Running effective ads in an iOS 17 world + Tips for Q4 | PPC Town Hall 79Watch the video episode here: https://www.youtube.com/watch?v=NZbztTaPmjA
The privacy changes that iOS 14.5 had brought in had been detrimental for marketers. And the iOS 17 update is rolling out soon which is expected to bring in even more challenges.
So how does it change things? What about campaign tracking? And how should you adapt?
To learn more about this, I spoke to Andrew Foxwell, one of the premier names in the Meta Ads space, in this episode of PPC Town Hall.
Andrew spoke about the impact of the iOS 17 update and how ad tracking...
2023-09-1343 min
Today in Digital MarketingDoes Slowing Down Your Site Help Your Google Ranking?The SEO advice that sounds completely backwards — but does it work? A new benchmarking dashboard could help you avoid some uncomfortable client conversations. Click-fraud is worse than you think. Google’s AI will attend meetings for you.And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the Show Notes… Andrew Foxwell with a deep-dive into Q4 planning — how should offers look, how do you test in a machine-learning world, and Meta’s new metric: “brand-reach-saturation.”.✅ SURVEY: We have a quick survey — tell us what topics you’d wish we’d foc...
2023-08-3012 min
The Google Ads PodcastUsing Northbeam to Analyze First Click vs Clicks Only to Boost Omnichannel MarketingJoin Andrew Foxwell, CEO of Foxwell Digital, as he interviews our very own Co-founder and Senior Google Ads Strategist, John Moran on boosting omnichannel marketing by analyzing First Click vs Clicks Only data. In this insightful episode from the Northbeam webinar, you'll also learn John's expert techniques for scaling campaigns using MER (Media Efficiency Ratio) and CAC (Customer Acquisition Cost). Listen to this episode now!Watch the full webinar here:How to optimize paid search with accurate attribution with Solutions 8 | Northbeam x Foxwell Digital: • How to optimize p...
2023-07-0308 min
The Google Ads PodcastHow to Identify Your Top Conversion Path Using NorthbeamIn this episode from the Northbeam webinar, Andrew Foxwell, CEO of Foxwell Digital, interviews our very own Co-founder and Senior Google Ads Strategist, John Moran, on how he identifies the top conversion path using Northbeam.If you're looking to optimize your conversion rate, understanding your top conversion path is crucial, and Northbeam is a powerful tool that can help you do just that. Learn from John as he walks you through the process and helps you understand why this data is valuable in improving your marketing and sales funnel.Watch...
2023-06-2509 min
The Google Ads PodcastHow to Solve the Google Ads Attribution Problem Caused by Performance MaxCheck out this exciting Northbeam webinar where Andrew Foxwell, CEO of Foxwell Digital, interviews our very own Co-founder and Senior Google Ads Strategist, John Moran! In this clip from the webinar, John and Andrew share their insights on the current Google Ads attribution problem and give tips on optimizing performance using accurate attribution data.When Google Ads leaned into Performance Max campaigns, attribution was jeopardized, it created an attribution challenge that makes measuring the performance of your campaigns a problematic task. This can result in inaccurate data, which could potentially compromise your campaigns.
2023-06-1506 min
eCommerce EvolutionEpisode 237 - What’s Working Now on Meta and Google and How AI is Shaping the Future of DigitalAndrew Foxwell and I go way back. We recorded our first podcast together over 6 years ago!Andrew is a seasoned expert in the advertising industry and the driving force behind a remarkable Meta agency that collaborates with renowned brands like Trek.He also runs an amazing community of brand owners, agency owners and marketing professionals called Foxwell Founders. (Over 400 members strong and collectively spending 250 million plus per month on ads.)Join us as Andrew shares his invaluable insights on the ever-evolving advertising landscape.Here's a glimpse of what we cover in...
2023-05-3144 min
Social Pros PodcastTake a Paid Social Deep-Dive with Andrew FoxwellWe are delighted to welcome Andrew Foxwell, Co-Founder of Foxwell Digital, onto this episode of Social Pros. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details Need a paid social refresher? The landscape is always changing and it's easy to get impatient for the big results. But this week's guest provides an in-depth look at leveraging paid social and staying on top of platform changes to work towards long-term success...
2023-05-1948 min
Marketing Mindset PodcastFacebook Ads in 2023: A Deep Dive with Andrew Foxwell on What's Changing and What You Need to Know.Are you looking to take your Facebook ads game to the next level in 2023? Then you won't want to miss this episode of Marketing Mindset, where we sit down with Andrew Foxwell, one of the world's leading experts in digital advertising. With over a decade of experience in Facebook ads, Andrew has seen it all, and he's here to share his insights on what's working now and what's changing in the world of Facebook ads.During our conversation, Andrew shared:The campaign structures and creatives Andr...
2023-04-0241 min
eComFuel PodcastAre Facebook Ads Making a Comeback?Curious about the latest trends in digital marketing? Andrew Foxwell, Co-Founder of Foxwell Digital, joins me today to uncover some of the trends happening in the digital marketing landscape, including, of course, what you might be able to expect from Facebook advertising in the near future. In this episode, we're diving into the rumors circulating about Facebook's performance, how advertising on Facebook has become easier in some ways (and much harder in other ways), and what is driving overall trends in digital marketing. We also discuss tools that can help streamline your paid advertising workflow, whether TikTok...
2023-01-2742 min
Ashlyn Aguirre[Review] Mastering Google Search + Shopping Ads By Eagan Heath & Andrew Foxwell[Review] Mastering Google Search + Shopping Ads By Eagan Heath & Andrew Foxwell
More Infor: teachab.com/mastering-google-search-+-shopping-ads-by-eagan-heath-andrew-foxwell
Contact us: support@teachab.com
2022-12-2000 min
The Ecommerce Influence Podcast292: iOS 14 and Facebook Ads: What You Need to Know and Implement ASAP Apple's recent championing of consumer privacy means your ad data is never going to be the same. If you're an eCommerce business owner, you've likely been swept up in the confusion around iOS 14 and Facebook ads. Andrew Foxwell from Foxwell Digital is back on today's show to unpack what this means for you and your business. We'll be diving into the iOS 14 release and the implications it'll have on Facebook advertising. We'll also discuss the tools you'll need in place for this shift and how you can optimize your ads for this new normal. If...
2021-02-2343 minThe Ecommerce Influence Podcast278: Facebook's New Conversions API & Why You Need to Install it Before the New Year If you primarily rely on pixels or cookies for conversion tracking, you need to know about Facebook's new Conversions API, or else you'll be facing some serious data tracking challenges every soon. With the increasing pressure to provide more privacy to consumers, businesses like Apple are making strides to limit consumer information and Google has announced they'll be removing the ability to use 3rd party browser cookies by 2022. This means that eCommerce business owners who rely on pixels for conversion tracking are going to need to find new ways to stay ahead. In today's episode, And...
2020-11-1720 minThe Ecommerce Influence Podcast276: How to Build Wealth Outside of Your Business The reality is most entrepreneurs won't reach the singular exit that retires them for life. So why is their strategy to build wealth rooted 100% in their business? It's common for entrepreneurs to feel the urge to go all in and invest 100% in their business. But spoiler alert: Running a business is hard and selling your business for enough to spend your retirement at the Four Seasons with a pina colada in hand is even harder. In today's episode, Andrew Foxwell and I talk about how entrepreneurs can build wealth outside of their business by focusing...
2020-11-0336 minThe Ecommerce Influence Podcast274: How To Revamp Your Facebook Ad Performance In Q4 Many Ecommerce business owners are wondering how to reclaim their Facebook ad performance to finish on top. Ecommerce entrepreneurs saw some of their best months this spring with consumer's response to the onset of COVID-19. However, as buying patterns started to shift, summer and fall have been incredibly challenging. In this episode, Andrew Foxwell gives us some insight into what he's learned working with a variety of clients. We dive into how user behavior has changed, what businesses across the globe are experiencing, and leave you with several tactics you can use to increase your...
2020-10-2038 minThe Ecommerce Influence Podcast272: 20 Facebook Advertising Strategies You Need to Try Right Now If you're one of the few people who hasn't been impacted by the recent turmoil around Facebook ads, consider yourself lucky. For everyone else, this episode is for you. If you're an ecommerce business owner or agency who primarily drives traffic through Facebook advertising, you're aware of the recent challenges. Between price increases, instability on the platform, and movies like The Social Dilemma that are going to bring even more transparency and scrutiny on advertising through Facebook, it's a difficult time to grow your business using paid social. Andrew Foxwell and I recorded two episodes ba...
2020-10-0654 min
The 15-Minute Strategy Podcast from Sprocket TalkAndrew Foxwell: Facebook & Instagram Strategies for 2020 and BeyondIn this episode, we talk with Andrew Foxwell from Foxwell Digital about all the Instagram and Facebook ad strategies you could choose from in 2020 and beyond.Love what you're learning? Support this podcast by going premium.Andrew shares a couple of real-world examples to show how easy it could be for your business to see success when utilizing Facebook and Instagram ads.Andre also shares several ad types yo may want to look at, his thoughts on video, and of course why it might be time to try Facebook and Instagram ads for the...
2020-02-2419 min
The Hardy Haberland ShowDigital Marketing Masterclass with Andrew FoxwellAndrew Foxwell is an entrepreneur, digital marketer, and podcast host of "Ecommerce Influence." He audited and guided on average $14.2 million USD per month in advertising spend on Facebook and Instagram in 2019. His agency has worked with over 200 different organizations and worked with companies like KIND Snacks, Hilton, The Grand Ole Opry, Blenders Eyewear, Pura Vida Bracelets, and more. Go premium and get access to exclusive membership-only content at https://hardyhaberland.com/membership/
2019-12-1645 min
The Hardy Haberland ShowDigital Marketing Masterclass with Andrew FoxwellAndrew Foxwell is an entrepreneur, digital marketer, and podcast host of "Ecommerce Influence." He audited and guided on average $14.2 million USD per month in advertising spend on Facebook and Instagram in 2019. His agency has worked with over 200 different organizations and worked with companies like KIND Snacks, Hilton, The Grand Ole Opry, Blenders Eyewear, Pura Vida Bracelets, and more. If you enjoyed this episode, please consider to rate, review, and subscribe on Apple Podcasts/iTunes. It takes less than 60 seconds and it really makes a difference. Rate, review, and subscribe at HardyHaberland.com/iTunes.
2019-12-1645 min
The Unofficial Shopify PodcastMaximizing Your Facebook Ad BudgetsFacebook ads are getting increasingly competitive and expensive– and it's not stopping anytime soon. That's scary for those of us that rely on Facebook ads to power their business and their income. In this episode, social media advisor Andrew Foxwell talks us through tactics to make Facebook ads a more reliable part of your business.
You'll hear:
Why Facebook ad costs are rising
How to recognize and overcome facebook ad fatigue
What mandatory Campaign Budget Optimization (CBO) means for you
Why social proofing is an algorithmic game changer
How to accelerate engagement on your ads
Si...
2019-07-3048 min
Social Marketing Nerds – Facebook Ads und Social Advertising Podcast"Scaling Facebook Ads" with US-Expert Andrew FoxwellSocial Marketing Nerds Podcast
Co-founder of Foxwell Digital and collaboration with over 250 businesses! Over $10 million spent on Facebook and Instagram ads! Blogger at Jon Loomer, podcast host known from The New York Times and TechCrunch! And now on our podcast: Andrew Foxwell!
We proudly present our first podcast episode in english with the US-expert: Andrew gives insights into Facebook ads scaling, optimization rules and how humility helps managing campaigns.
Not only that: In May you can see Andrew Foxwell live and up close in Cologne at ADS CAMP!
On 14.05.2018 he will...
2018-12-2341 minNerds"Scaling Facebook Ads" with US-Expert Andrew FoxwellSocial Marketing Nerds Podcast
Co-founder of Foxwell Digital and collaboration with over 250 businesses! Over $10 million spent on Facebook and Instagram ads! Blogger at Jon Loomer, podcast host known from The New York Times and TechCrunch! And now on our podcast: Andrew Foxwell!
We proudly present our first podcast episode in english with the US-expert: Andrew gives insights into Facebook ads scaling, optimization rules and how humility helps managing campaigns.
Not only that: In May you can see Andrew Foxwell live and up close in Cologne at ADS CAMP!
On 14.05.2018 he will...
2018-12-2341 minThe Ecommerce Influence Podcast170: The One Where Andrew Shares How He Got Into ThisOne of the questions we love asking our guests is: how did you get where you are today? It's a question our listeners frequently ask Andrew and I too, and in today's episode, Andrew is going to share his story. Andrew has been working in digital advertising since before the inception of the Facebook News Feed in 2009 and he's learned a lot along the way. He shares his first experience working in "new media," tells the story of how Foxwell Digital was born, and talks about what success means to him. Enjoy!
2018-11-0637 min
Perfectly Mentored with Jason PortnoyEP7: The E-Commerce RoundtableEP7: The E-commerce Roundtable with Andrew Foxwell, David Herrmann, Justin Marshall and myself.This is a listen in on a discussion of some great minds in the ecomm space. We chat about Facebook ads and other paid media strategies as well as important tips and tricks to really help ecomm owners and advertisers scale and increase their awareness and sales. Jason Portnoy, JPORT MediaAndrew Foxwell, Foxwell DigitalDavid Herrmann, Social OutlierJustin Marshall, Ad Hoc Media
2018-09-1853 min
The Pubcast with Jon LoomerPUBCAST: Scaling Facebook Ads with Andrew FoxwellJon invites his friend Andrew Foxwell to the Pub and they get nerdy on the topic of Facebook ad scaling. Pop a bottle!
2018-03-1841 minThe Ecommerce Influence Podcast118: 3 Facebook Ad Hacks Everyone Should Steal from Andrew FoxwellIn this weeks episode, we share some of the big discoveries we've made on Facebook. As you know, Facebook changes quickly and this episode is designed to give you a flash briefing on what is currently working for our clients. Key Takeaways from the Show The current value of social proof (a Facebook hack) The Facebook Pixel's increasing IQ Large audiences and how they are changing the way you bid Links / Resources Foxwell Digital (Andrew's website)
2017-06-0816 min
Marketing For Owners - Marketing Tips You Can Use Today | Expert Interviews With Millionaire MarketersAndrew Foxwell Helps You Get Started With Facebook Ads #655Andrew Foxwell runs social advisory firm Foxwell Digital with his wife Gracie, where they specifically run Facebook and Instagram Ads for their clients. In total, they can be managing up to $500,000 of advertising for their clients per month. In fact, he considers himself one of the Grandfathers of Facebook Ads, having been doing it ... The post Andrew Foxwell Helps You Get Started With Facebook Ads #655 appeared first on Marketing For Owners.
2017-06-0242 minThe Pubcast with Jon LoomerPUBCAST: Facebook Ad Collections with Andrew FoxwellJon and Andrew nerd out on Facebook ads as they discuss WooCommerce integration with the Facebook pixel, Facebook ad collections, wider audiences and more.
2017-04-1534 minThe Pubcast with Jon LoomerPUBCAST: Facebook Ads Nerdery with Andrew FoxwellJon and Andrew discuss Delivery Insights, social proof and manual bidding on this week's Facebook ads nerdery version of the Pubcast.
2017-03-1842 minThe Pubcast with Jon LoomerPUBCAST: Automated Rules and More with Andrew FoxwellJon invites Andrew Foxwell to the pub and they discuss the addition of Automated Rules, Jon's recent campaign results, scaling and more.
2017-01-2736 minThe Pubcast with Jon LoomerPUBCAST: Dun Dun Dun w/Andrew FoxwellJon invites Andrew Foxwell to the Pub to talk about recent Facebook ads changes and making adjustments for the holidays.
2016-10-2848 minThe Ecommerce Influence Podcast112: The Facebook Oracle Returns with Andrew Foxwell If you're spending any money on Facebook, this episode is for you. Andrew Foxwell goes deep into advanced Facebook advertising strategies that are working right now. Key Takeaways from the Show What's working right now on Facebook? What worked last year but is no longer working? The future of Instagram and how brands can use it Facebook video funnels and how to use them How much you need to spend to learn on Facebook What Facebook and Instagram will look like in 5 years How to create custom audiences that drive conversions L...
2016-10-1346 min
Digital Marketing RadioShould You Be Advertising on Instagram? – ANDREW FOXWELL | DMR #167Today I'm joined by a man who’s come from being a congressional press secretary, to leading online advertising strategy for the likes of Hootsuite, Fitbit and Eventbrite. He’s co-founder of the social media advisory firm Foxwell Digital. Welcome to DMR, Andrew Foxwell.
On this episode of Digital Marketing Radio we discuss whether or not you should be advertising on Instagram, with topics including:
If a business advertises on Facebook, should it also be advertising on Instagram?
What makes a great Instagram advert?
How do you measure success?
What kind of call to action is effective?
What kind of business s...
2016-09-0638 minDigital Marketing RadioShould You Be Advertising on Instagram? – ANDREW FOXWELL | DMR #167Today I'm joined by a man who’s come from being a congressional press secretary, to leading online advertising strategy for the likes of Hootsuite, Fitbit and Eventbrite. He’s co-founder of the social media advisory firm Foxwell Digital. Welcome to DMR, Andrew Foxwell.
On this episode of Digital Marketing Radio we discuss whether or not you should be advertising on Instagram, with topics including:
If a business advertises on Facebook, should it also be advertising on Instagram?
What makes a great Instagram advert?
How do you measure success?
What kind of call to action is effective?
What kind of business s...
2016-09-0638 min