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Andrew Foxwell
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The Founders Forum
Founders Forum: YouTube: Huckberry's Hidden Gem
In this conversation, Ike Armstrong from Huckberry discusses the unique marketing strategies employed by the brand, particularly in relation to their customer acquisition. He emphasizes the importance of creating funnels for house brands, leveraging influencer marketing, and utilizing YouTube for customer engagement. The discussion also covers retention strategies, customer lifecycle management, and the significance of measuring success through CAC and marketing efficiency. Key Takeaways How retention strategies make up a crucial ingredient for breaking even on first purchases. Why Huckberry chose to focus on lifestyle branding to connect with their customers. How Influencer marketing...
2025-01-21
44 min
The Founders Forum
Founders Forum: Strategies for Rapid Agency Growth: Hype 10's Journey
In this conversation, Max Langlois, founder and CEO of Hype 10, discusses the rapid growth of his performance marketing agency, the strategies behind driving quality leads, and the importance of client retention. He emphasizes the significance of building strong relationships with clients and referral partners, as well as the innovative approaches Hype 10 is taking to enhance their service offerings, including forecasting and whitelisting. Max shares valuable lessons learned from his three years in business, including the significance of patience and effective hiring practices. The discussion also touches on future trends in digital marketing, emphasizing the need...
2025-01-14
28 min
The Smart Downloader - Latest Products Reviews & Tips
Andrew Foxwell – Assessment Action Ascension Version 2.0 – Free Download AAA Course
Andrew Foxwell – AAA Assessment Action Ascension Version 2.0 – Free Download Course This update includes all the ins and outs you must understand to be successful today in … The post Andrew Foxwell – Assessment Action Ascension Version 2.0 – Free Download AAA Course appeared first on The Smart Downloader - Real Honest Reviews & Exclusive Bonuses For Download.
2025-01-09
03 min
The Founders Forum
Founders Forum: How To Avoid Excessive Testing In Your Ad Accounts
Trace Crawford, brand manager of Supply.co, shares insights on focusing on what works and how he avoids excessive testing in their account. Trace discusses the strategy of running one campaign with multiple ad sets and using CBO (Campaign Budget Optimization) to let the ads compete for spend. He also highlights the need to trust yourself as a marketer and focus on creating the best possible assets(even when we may feel imposter syndrome setting in). He then moves on to sharing a few of the breakthrough moments in growing an eight-figure shaving brand, including the success...
2025-01-07
41 min
The Founders Forum
Founders Forum: Growing an Agency: The Trends We're Currently Seeing
Austin Dandridge joins the podcast to discuss running an agency with his wife and the challenges that can arise when working in business and life with someone. Austin shares their strategies for generating new leads and the vision on how he and his wife are growing their agency. (Hint: it includes the use AI in their advertising and agency operations.) Key Takeaways: How running an agency with a spouse can have its challenges and rewards Why referrals are such a valuable source of new business How podcasts can be a powerful marketing tool for...
2024-11-27
44 min
Today in Digital Marketing
SPECIAL: Preparing for Q4 and Black Friday
Today, we are bringing you a special sample episode of the Founders Forum podcast — a fantastic show for senior marketers and DTC media buyers, discussing what’s working in the e-commerce and digital ad space.✅ Learn more about the Foxwell Founders Community [affiliate link]It's hosted by Edwin Hermawan, Owner of Snappic and Tristram Dyer, CEO of Webtopia. Together they meet with entrepreneurs and innovators from with-in the Foxwell Founders Membership to share on trending topics and ideas that are moving the e-commerce and media buying community forward....
2024-11-15
54 min
The Founders Forum
Founders Forum: The Key Steps to Turning Your Site Into a Conversion Machine
Oliver Kenyon, co-founder of ConversionWise, a fully qualified chef who has spent over 20 years working online, and has built the largest affiliate community in the world! With a team of 60+ members, this powerhouse CEO is leading ConversionWise to generate $400-500k in MRR while working with over 3,500 brands globally. In this episode you'll learn from one of the the best (literally) in the industry regarding conversion strategies, landing page design, and affiliate marketing. Oliver specifically shares his thoughts on conversion rate optimization (CRO) and the importance of focusing on revenue per session rather than just...
2024-11-12
49 min
The Founders Forum
Founders Forum: How to win in Q4 with UGC creators and influencers; combining organic & paid social
In this conversation, Danil Saliukov, CEO of Incense, joins Edwin & Tris to explore the evolving landscape of User Generated Content (UGC). They discuss the impact of Gen.AI on UGC creation, the differences between UGC and influencer content, and the importance of finding the right creators. The conversation also delves into the performance of UGC across various verticals, the significance of creative briefing, common pitfalls in UGC campaigns, and how to measure success and ROI. Daniel emphasizes that UGC is evolving and that a well-structured creative strategy is essential for effective campaigns. Key Takeaways:...
2024-10-28
53 min
The Founders Forum
Founders Forum: The Importance of Contribution Margin in a Downturn Economy
In this conversation, Abir from UpAccounting.com discuss the key financial metrics that e-commerce brands should focus on. He highlights the importance of contribution margin ( the money left over after deducting variable expenses from revenue) along with emphasizing the significance of operating cash flow as the ultimate measure of a business's financial health. The conversation shift to the challenges of forecasting revenue for events like Black Friday and provides advice on managing cash flow and inventory during peak seasons. Abir also cautions against common financial pitfalls, such as over-investing in fixed expenses and not maintaining financial discipline...
2024-10-14
51 min
The Founders Forum
Founders Forum: Navigating the Process of Selling a Business
Rahul Issar, head of paid digital at Reach, shares his experiences as a serial entrepreneur and discusses his current venture in the menopause supplement industry. He talks about his previous ventures in dropshipping and print-on-demand, including the challenges he faced in building customer personas, conducting market research and the impact of COVID-19. Rahul goes on to discusses the process of testing different offers for brands and the importance of creative strategies in driving revenue. He explains how they analyze cart analysis and customer behavior to identify product bundles and determine the gross margin. Rahul also shares the o...
2024-10-01
49 min
The Founders Forum
Founders Forum: 5 Thoughts About BFCM With Andrew Foxwell
In this episode of the Founders Forum, the "big cheese" himself, Andrew Foxwell, sits down post Founders meet-up with Edwin and Tris to talk through his thoughts about Q4/BFCM and trends he's seeing in our industry. The guys share on some of their most favorite takeaways during the educational presentations held at the Amsterdam Founders meet-up and highlight the value of having the right offer for success. (IE 20% off might not cut it this year). They round out the episode with a few hot takes and while Andrew doesn't quite call them "Twitter beefs"...
2024-09-17
52 min
The Founders Forum
Founders Forum: 4 Things That Will Increase Your Email Open Rates
Molly Nutt, founder of Acorn Digital Strategy, discusses her experience in serving e-commerce brands and the importance of email marketing. She emphasizes the need for a comprehensive email strategy and dispels some of the bad advice many brands have been given about email marketing. Molly highlights the 4 essential flows for e-commerce brands before getting into the nitty gritty of what's changed for email marketing with the recent iOS changes. Key Takeaways: The importance of having a comprehensive email strategy The 4 essential flows for e-commerce brands How recent iOS changes have impacted email marketing Why e...
2024-08-27
39 min
The Founders Forum
Founders Forum: Landing Page Tests That Convert
Kanika Misra, owner of bedabedagrowth.com joins the podcast to discuss and debunk some common misconceptions regarding conversion rate optimization (CRO) Kanika emphasizes that there is no universal target conversion rate stresses the importance of focusing on the post-click experience and ensuring that the website is functioning properly. The conversation shifts to what to look out for and what to avoid when looking for a CRO specialist along with actionable advice for fashion and apparel brands to improve their CRO. Key Takeaways: Why a universal target conversion rate does not exist How focusing on t...
2024-08-13
47 min
The Founders Forum
Founders Forum: Leveraging Micro-influencers to Scale Your Product Sales
Josh Durham, owner of Aligned Growth Management, an agency dedicated to helping brands source and develop relationships with influencers, joins the podcast to chat on finding micro-influencers, how to properly vet them and the pay structures that have worked for their clients. The conversation also shifts to discussing brand spending, KPIs, and the challenges of measuring ROI. Key takeaways: The core metrics influencer marketing focuses on How to properly negotiate influencer rates Why agency revenue models for influencer marketing include fixed retainers and increased rates for larger campaigns. Why it's so important to set K...
2024-07-30
35 min
The Founders Forum
Founders Forum: Meta's Creative AI Update And The Benefits Of Using AI Personas
In this conversation, Will Sartorius, CEO of Selfmade, discusses the recent AI update by Meta along with how AI personas are generated and used for performance creatives on Meta and TikTok. Will shares on how AI personas have improved their hit rate and provided guidance for their strategists. He also goes in on the prompts used to generate AI personas and how it's still very important to have a human strategists in the AI process. Key Takeaways: - How Meta's AI update allows users to optimize images and test different headlines and descriptions. Why...
2024-07-16
29 min
The Founders Forum
Founders Forum: The Metrics That Truly Drive Success For Your Ad Accounts
In this conversation, Brad Ploch, Owner WRK Marketing discusses the importance of contribution margin and other key metrics in direct-to-consumer (DTC) marketing. Brad emphasizes the need to focus on new customer acquisition and repeat customers, as well as setting realistic goals for contribution margin. He also cautions against relying solely on metrics like ROAS and click-through rates, as they can be misleading. Key Takeaways: Why contribution margin is a paramount for measuring profitability in DTC marketing. How new customer acquisition and repeat customers are crucial for maintaining a positive contribution margin. How metrics like RO...
2024-07-02
26 min
The Founders Forum
Founders Forum: Where To Start When Ad Performance Has Taken A Dive
Phil Kiel, the managing director at Hello Earth Agency, shares his insights on troubleshooting and improving performance in digital advertising. He emphasizes the importance of understanding seasonality, analyzing key performance metrics like revenue, CPA, ROAS, and conversion rate, and making data-driven decisions. Hosts, Edwin & Tristram question Phil on the role of creative strategy in driving performance and the need for collaboration between media buyers and creatives. Phil also highlights the significance of effective communication and building trust with clients during challenging times. Takeaways: Why its so important to understand seasonality and compare...
2024-06-17
40 min
The Founders Forum
Founders Forum: Increasing Ad Account Performance With Creative
In this conversation, Tris and Edwin interview Jess Bachman, the Creative Strategy Director at Fireteam, about effective creative strategies for advertising. They discuss the use of ASMR-style videos as a successful format across different clients, the importance of testing and iterating on creative, and the need for brands to differentiate themselves in their ads. Jess also shares insights on benchmark metrics for click-through rates and thumb stop rates, as well as the process of sourcing creative when resources are limited. Key Takeaways How ASMR-style videos can be an effective format for...
2024-06-04
27 min
The Founders Forum
Founders Forum: Automating Your Agency With AI
Akvile DeFazio, owner of Akvertise.com discusses the role of AI in media buying and its impact on workflow. She believes that AI will enhance, rather than replace, human creativity. Akvile shares her experience with AI tools and how they have helped her team create concise summaries, import data for reporting and overall improve efficiencies in managing client accounts. She also highlights the importance of documenting processes and using AI to refine them. Key Takeaways How AI is allowing for more efficient account management Why AI is helping to improve communication skills How handing...
2024-05-21
27 min
The Founders Forum
Founders Forum: Is Your Meta Tracking Broken?
In this episode of the Foxwell Founders podcast, Brett Fish, founder of Tag Hero, discusses the importance of tracking and technology in e-commerce. He addresses the question of whether third-party tracking services provide an edge over Shopify's built-in server-side pixel implementation and provides insights into the perfect tracking setup. Key Takeaways: Who third-party tracking services are most beneficial for. Why Shopify's pixel implementation may be just right for you When its best suited to move to a third-party tracking service The 3 things the best tracking set-ups all have The importance of regular t...
2024-05-07
32 min
The Founders Forum
Founders Forum: Managing Inventory For Your 7-8 Figure DTC Brand.
Jenni-Lyn, the owner of a Snarky Tea, joins Edwin and Tristram to discuss her experience managing the supply chain and inventory for her business. She shares insights on sourcing suppliers, building relationships, and dealing with difficult partners(she landed a deal on Shark Tank). She emphasizes the importance of inventory management as a strategic differentiator and explains how her company creates excitement by offering limited edition products. She even walks through her strategy for these new product drops. She also shares the value of building a community of superfans and creating a safe space for customers.
2024-04-23
41 min
The Founders Forum
Founders Forum: How to start your brand on Amazon in 2024
In this conversation, Jeff Bekavac, CRO of Swiftstart, shares his expertise on selling on Amazon. He discusses the challenges of dealing with Amazon, the benefits of selling on the platform, and the importance of Fulfilled by Amazon (FBA). Jeff also provides insights on inventory management, standing out in a crowded marketplace, and optimizing product images and titles. Key Takeaways: How selling on Amazon can provide additional revenue and brand awareness. Why he recommends Fulfilled by Amazon (FBA). The amount of inventory you should be sending to Amazon. The 3 things you need when dealing with Amazon's challenges...
2024-04-09
43 min
The Founders Forum
Founders Forum: How we got TikTok Shops to start working (and not just scaling)
In this conversation, Tristram and Edwin chat with, Foxwell Founders very own, Courtney Fritts, to discuss the success of TikTok Shops and how it is working for different brands. She emphasizes the importance of having the right products for TikTok Shops and the need for a content flow to support the platform. They also discuss the intricacies of advertising on TikTok, specifically focusing on TikTok Shops and they explore the importance of on-platform data in a cookieless world. Courtney also shares some of the challenges and nuances of TikTok ads, emphasizing the need to be...
2024-03-26
34 min
The Founders Forum
Founders Forum: How Google's Performance Max Really Works
In this conversation, Collin Slattery, owner of Taikun Digital explains the differences between Facebook and Google and how each is king when it comes to its specific use case when it comes to customer acquisition. Collin emphasizes the importance of optimizing product feeds for Google and the potential of non-branded search ads for e-commerce. He shares insights on scaling landing pages, leveraging YouTube Shorts for advertising, and the impact of AI on Google Search. Collin wraps up the conversation discussing agency management with Tristram and Edwin and how he's achieving healthy margins in his agency. K...
2024-03-19
35 min
The Founders Forum
Foxwell Forum: The Shopify Tool You've likely Been Sleeping On!
Edwin and Tristram get together with the host of the Unofficial Shopify Podcast, Kurt Elster, to discuss conversion rate optimization (CRO) and one of the biggest tool most Shopify agencies have been sleeping on (Shop Cash) and its potential benefits for clients. Kurt then moves into the importance of CRO and the role of landing pages in improving conversion rates. He also shares on how apparel brands can overcoming size and fit obstacles. along with highlighting the value of qualitative data in CRO and discusses the use of AI for generating product descriptions. Key Takeaways:
2024-03-12
25 min
The Founders Forum
Founders Forum: Scaling Tik Tok shops from $500-$10k a day
In this episode Edwin Hermawan and Tristram Dyer meet with Sebastian Vogue, owner of Vogg Media a TikTok first agency, to discuss the power of TikTok for performance marketing. Sebastian shares insights on attribution models, the importance of understanding the platform's metrics along with a few strategies for scaling campaigns on TikTok. He emphasizes the significance of content creation/testing and the need for a diverse range of content and the role of in-house creators. The guys discuss the structure of campaigns for both small and large businesses and how to target specific age groups...
2024-03-05
38 min
The Founders Forum
Founders Forum: UGC Creative Strategies & What You Should Be Paying For Creative With Blake Driver
Tristram Dyer and Edwin Hermawan meet with Blake Driver to discuss various topics related to creative strategies and production. They start with why it's important to be utilizing Meta's newest rollout in accounts: conversion lift studies and how they can help measure incrementality in your advertising campaigns. They explore the process of ideation and finding the biggest bang for your buck in creative along with the importance of building a creative department and the challenges and benefits of working with in-house creative teams versus agencies. The conversation then moves into the secret sauce that is scripting and storytelling.
2024-03-05
45 min
Great New Courses - Online eLearning With The Best Coaches
Andrew Foxwell – Ad Buyers’ Bundle By Foxwell Digital – Free Download Course
Andrew Foxwell – Ad Buyers’ Bundle By Foxwell Digital – Free Download Course Get the full Optimizing and Auditing With Confidence and Clarity and Tried + True Testing at a...
2024-03-03
09 min
The Digital Marketing Mentor
055: The King of Paid Social's Path from Harmony to High-Performance Marketing
Send us a textJoin us on this episode as Andrew Foxwell shares his journey from St. Olaf University through Capitol Hill to California, revealing how mentorship played a pivotal role in his career. Discover the inception of Foxwell Founders, a thriving community connecting marketers and mentors. Andrew reflects on the power of mentorship, the challenges of parenting during a pandemic, and the evolution of digital advertising and paid social on platforms like TikTok.Episode HighlightsAt St. Olaf University, Andrew Foxwell delved into political science and business, finding solace in the...
2024-02-28
57 min
SERP's Up SEO Podcast
SERP’s Up | What SEO clients should you take on?
When does it and does it not make sense to take on an SEO client? How do you determine if a client is the right fit for your services? Wix’s Mordy Oberstein and Crystal Carter take a look into SEO clients this week as they discuss who you should and shouldn’t be taking on as an SEO. CEO of Smart Simple Marketing, Sydni Craig-Hart, joins us to help you navigate varying approaches to larger and smaller clients. Plus, Foxwell Digital founder Andrew Foxwell discusses how qualifying leads will change in the future Dive into...
2024-02-07
36 min
SERP's Up SEO Podcast
SERP’s Up | What SEO clients should you take on?
When does it and does it not make sense to take on an SEO client? How do you determine if a client is the right fit for your services? Wix’s Mordy Oberstein and Crystal Carter take a look into SEO clients this week as they discuss who you should and shouldn’t be taking on as an SEO. CEO of Smart Simple Marketing, Sydni Craig-Hart, joins us to help you navigate varying approaches to larger and smaller clients. Plus, Foxwell Digital founder Andrew Foxwell discusses how qualifying leads will change in the future Dive into...
2024-02-07
36 min
The Smart Downloader - Latest Products Reviews & Tips
Andrew Foxwell – Free Download – Dynamic Ads A To Z: The Complete Dynamic Ads Masterclass For E-Commerce
Andrew Foxwell – Free Download – Dynamic Ads A To Z: The Complete Dynamic Ads Masterclass For E-Commerce – Foxwell Digital Get this course here => https://www.greatxcourses.com/courses/free-download-andrew-foxwell-dynamic-ads-a-to-z-the-complete-dynamic-ads-masterclass-for-e-commerce … The post Andrew Foxwell – Free Download – Dynamic Ads A To Z: The Complete Dynamic Ads Masterclass For E-Commerce appeared first on The Smart Downloader - Real Honest Reviews & Exclusive Bonuses For Download.
2024-01-30
05 min
Today in Digital Marketing
This Podcast Episode Was Created Especially For You
The pitfalls of overly personalized product recommendations. TikTok’s deep wallets are funding a fight for the future of commerce. Do marketers win when “doom scrolling” turns to “doom spending.” And a new patent filing reveals a possible upcoming ad product: The working scratch-and-sniff.And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium, Andrew Foxwell is here with a look at how Black Friday sales were, the damage you’re doing by extending those sales, new options for Reels ads, and more..📰 Get our free daily newsletter
2023-12-01
12 min
Suksess med netthandel
Digitale Strategier for Høytider: En Samtale med Andrew Foxwell
I denne episoden deler jeg en fascinerende samtale med Andrew Foxwell, grunnleggeren av Foxwell Digital. Med hans ekspertise i digital markedsføring og et globalt nettverk av over 500 sosiale mediebyråer, har Andrew spilt en nøkkelrolle i å håndtere kampanjer for flere store amerikanske merker.Jeg gjenforenes med Andrew etter syv år siden vårt første møte på Ads Camp i Tyskland. I denne episoden utforsker vi viktige strategier som bedrifter bør vurdere i forkant av Black Friday og Cyber Monday, samt forberedelsene til julesesongen. Vi diskuterer også kreative tilnærminger til innholdsprodu...
2023-11-15
27 min
Today in Digital Marketing
Pay-to-Post: X Basically Kills Off Organic Content
Oversight Skirmish: Has Meta turned a blind eye to its own ad guidelines? TikTok teams up with a seasoned B2B platform. Google’s search themes could help tweak its AI in your favour. The huge untapped audience listening to podcasts might surprise you.And on the ad-free Premium Podcast: Andrew Foxwell on what Meta’s Q3 says about the future of AI-forward ad campaigns, which ad format he thinks will be the breakout next year, and how Google’s DemandGen campaigns compare with results on Meta..📰 Get our free daily newsletter🆘 Need...
2023-10-27
10 min
Today in Digital Marketing
Meta Ads Are So Broken People Are Pulling Their Campaigns
Missing images; glitched out copy — Meta’s ad platform appears to be broken, and the company isn’t talking about it. Also: TikTok pushes its upload limits. Are shoppable TV ads the dark horse of Q4? Instacart brings product-specific ad targeting.And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the show notes:Andrew Foxwell on the death of the marketing funnel, how to get Meta to refund your ad campaigns if they glitch out, and the small changes you can make to your conversions API setup that w...
2023-10-23
08 min
Today in Digital Marketing
Does Slowing Down Your Site Help Your Google Ranking?
The SEO advice that sounds completely backwards — but does it work? A new benchmarking dashboard could help you avoid some uncomfortable client conversations. Click-fraud is worse than you think. Google’s AI will attend meetings for you.And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the Show Notes… Andrew Foxwell with a deep-dive into Q4 planning — how should offers look, how do you test in a machine-learning world, and Meta’s new metric: “brand-reach-saturation.”.✅ SURVEY: We have a quick survey — tell us what topics you’d wish we’d foc...
2023-08-30
12 min
Today in Digital Marketing
🩳 Pants, Canada?!
Email exploit: How one message could bring down your brand’s WhatsApp account. Bing’s chatbot wants to be in big agencies. The Twitter challenger with dark clouds in its blue skies.And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the Show Notes… Andrew Foxwell on the small but critical change to attribution reporting on Meta’s ads platform.Thanks to our sponsors!- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping
2023-07-19
07 min
Today in Digital Marketing
Ad Buyers Rewind Budgets After YouTube Standards Snafu
The fallout from YouTube's standards snafu. Has the live game show hype been reincarnated on TikTok? Buying on Shopify using a TV remote. And finally, some good news for ad agency people.And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the Show Notes… Andrew Foxwell joins me to chat about how Threads might shake up media buying on the Meta platform.Thanks to our sponsors!- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping...
2023-07-12
07 min
The Google Ads Podcast
Using Northbeam to Analyze First Click vs Clicks Only to Boost Omnichannel Marketing
Join Andrew Foxwell, CEO of Foxwell Digital, as he interviews our very own Co-founder and Senior Google Ads Strategist, John Moran on boosting omnichannel marketing by analyzing First Click vs Clicks Only data. In this insightful episode from the Northbeam webinar, you'll also learn John's expert techniques for scaling campaigns using MER (Media Efficiency Ratio) and CAC (Customer Acquisition Cost). Listen to this episode now!Watch the full webinar here:How to optimize paid search with accurate attribution with Solutions 8 | Northbeam x Foxwell Digital: • How to optimize p...
2023-07-03
08 min
Today in Digital Marketing
"But Think of the Exposure!..."
TikTok gives up on its copycat, while asking creators to make ads on spec. Google gets ready to roll out the Topics API but will anyone use it? A big bug at LinkedIn may have ignored posts you'd scheduled.And on the ad-free Premium Podcast, which you can get by tapping GO PREMIUM in the show notes… Andrew Foxwell on Meta’s new Engaged-view attribution, and what its new “Extreme Budget Warning” is, and the surprising removal of domain verification..🎙️ We are hiring a Lineup Producer! Get more information a...
2023-06-28
09 min
The Google Ads Podcast
How to Identify Your Top Conversion Path Using Northbeam
In this episode from the Northbeam webinar, Andrew Foxwell, CEO of Foxwell Digital, interviews our very own Co-founder and Senior Google Ads Strategist, John Moran, on how he identifies the top conversion path using Northbeam.If you're looking to optimize your conversion rate, understanding your top conversion path is crucial, and Northbeam is a powerful tool that can help you do just that. Learn from John as he walks you through the process and helps you understand why this data is valuable in improving your marketing and sales funnel.Watch...
2023-06-25
09 min
Today in Digital Marketing
Hiding in Plain Sight: When #Ad Labels Aren’t Enough
Where you place your ad disclosure matters. The content your consumers find on social media that will make them disengage from your brand. How Snapchat is using its AI as a trojan horse into the ad platform. And on the ad-free Premium Podcast, which you can sign up to by tapping Go Premium in the show notes, Andrew Foxwell on Meta’s recent automation announcements — how it will affect creative, placement, and even your campaigns’ budgets..Thanks to our sponsors!- Go to brevo.com to sign up for Bre...
2023-06-21
10 min
The Google Ads Podcast
How to Solve the Google Ads Attribution Problem Caused by Performance Max
Check out this exciting Northbeam webinar where Andrew Foxwell, CEO of Foxwell Digital, interviews our very own Co-founder and Senior Google Ads Strategist, John Moran! In this clip from the webinar, John and Andrew share their insights on the current Google Ads attribution problem and give tips on optimizing performance using accurate attribution data.When Google Ads leaned into Performance Max campaigns, attribution was jeopardized, it created an attribution challenge that makes measuring the performance of your campaigns a problematic task. This can result in inaccurate data, which could potentially compromise your campaigns.
2023-06-15
06 min
eCommerce Evolution
Episode 237 - What’s Working Now on Meta and Google and How AI is Shaping the Future of Digital
Andrew Foxwell and I go way back. We recorded our first podcast together over 6 years ago!Andrew is a seasoned expert in the advertising industry and the driving force behind a remarkable Meta agency that collaborates with renowned brands like Trek.He also runs an amazing community of brand owners, agency owners and marketing professionals called Foxwell Founders. (Over 400 members strong and collectively spending 250 million plus per month on ads.)Join us as Andrew shares his invaluable insights on the ever-evolving advertising landscape.Here's a glimpse of what we cover in...
2023-05-31
44 min
Social Pros Podcast
Take a Paid Social Deep-Dive with Andrew Foxwell
We are delighted to welcome Andrew Foxwell, Co-Founder of Foxwell Digital, onto this episode of Social Pros. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details Need a paid social refresher? The landscape is always changing and it’s easy to get impatient for the big results. But this week’s guest provides an in-depth look at leveraging paid social and staying on top of platform changes to work towards lon...
2023-05-19
48 min
Social Pros Podcast
Take a Paid Social Deep-Dive with Andrew Foxwell
We are delighted to welcome Andrew Foxwell, Co-Founder of Foxwell Digital, onto this episode of Social Pros. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details Need a paid social refresher? The landscape is always changing and it’s easy to get impatient for the big results. But this week’s guest provides an in-depth look at leveraging paid social and staying on top of platform changes to work towards lon...
2023-05-19
48 min
Ecommerce Conversations
A Hunger to Learn Drives Paid Social Success
Andrew Foxwell co-launched Foxwell Digital, an agency, in 2012 from his base in Wisconsin. The firm now manages social media ad campaigns for brands worldwide. Having experienced much industry change, Foxwell concludes the key to a successful marketer is a nonstop desire to learn. He describes in this interview his agency's approach to paid social campaigns, building a team, overall paid social strategy, and more.For an edited and condensed transcript with embedded audio, see: https://pec-ly.com/?6nxaFor all condensed episode transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts
2023-04-21
34 min
Marketing Mindset Podcast
Facebook Ads in 2023: A Deep Dive with Andrew Foxwell on What's Changing and What You Need to Know.
Are you looking to take your Facebook ads game to the next level in 2023? Then you won't want to miss this episode of Marketing Mindset, where we sit down with Andrew Foxwell, one of the world's leading experts in digital advertising. With over a decade of experience in Facebook ads, Andrew has seen it all, and he's here to share his insights on what's working now and what's changing in the world of Facebook ads.During our conversation, Andrew shared:The campaign structures and creatives Andr...
2023-04-02
41 min
eCommerce Fuel
Are Facebook Ads Making a Comeback?
Curious about the latest trends in digital marketing? Andrew Foxwell, Co-Founder of Foxwell Digital, joins me today to uncover some of the trends happening in the digital marketing landscape, including, of course, what you might be able to expect from Facebook advertising in the near future. In this episode, we’re diving into the rumors circulating about Facebook's performance, how advertising on Facebook has become easier in some ways (and much harder in other ways), and what is driving overall trends in digital marketing. We also discuss tools that can help streamline your paid advertising workflow, whether Ti...
2023-01-27
42 min
Ashlyn Aguirre
[Review] Mastering Google Search + Shopping Ads By Eagan Heath & Andrew Foxwell
[Review] Mastering Google Search + Shopping Ads By Eagan Heath & Andrew Foxwell More Infor: teachab.com/mastering-google-search-+-shopping-ads-by-eagan-heath-andrew-foxwell Contact us: support@teachab.com
2022-12-20
00 min
Today in Digital Marketing
We've Arrived, Friends. ED TV is Here.
Two new ad formats for CTV could make your brand the star… The mistakes your brand could be making that are costing you a successful influencer marketing campaign... Another state hops on the data protection law bandwagon... Twitter releases several updates to its API v2... And two ad platforms announce new certifications for advertisers...Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.Get each episode as a daily email newsletter (with images, videos, and links).LIVE LISTENER HANGOUTJoin us every We...
2022-05-03
09 min
Today in Digital Marketing
The Walls Have Monetizable Ears
A new study claims Amazon smart speakers act as advertisers' ears inside consumers' homes... Snapchat's new device could help your brand with affordable drone content... Platforms continue to up their AR tools game for brands… Microsoft offers a cash back incentive on ads... And Google releases its first developer preview of Privacy Sandbox on AndroidGo Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.Get each episode as a daily email newsletter (with images, videos, and links).HELPFUL LINKS:ADS: Reach thousands of ma...
2022-04-30
11 min
Today in Digital Marketing
Twitter's 1.9 Million Accidental Errors
Shocking new numbers suggest consumers don't actually care about being tracked at all... Meta reports its slowest revenue growth in a decade... Twitter overcounted its daily users for 3 straight years... But its recent earnings report may explain why it became a target for acquisition...And are the days of Instagram posts behind us? Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.Get each episode as a daily email newsletter (with images, videos, and links).HELPFUL LINKS:ADS: Reach thousands of marketers from a...
2022-04-29
09 min
Today in Digital Marketing
So, What Happens to Twitter Ads Now?
Are people already abandoning Twitter before Musk takes over?... A look at what the future holds for advertisers on Twitter... YouTube's ad revenue momentum is slowing, and hitting Google where it hurts... But it has a solution, and it involves its TikTok clone... And how will the Google Ads extension update impact your accounts?Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.Get each episode as a daily email newsletter (with images, videos, and links).HELPFUL LINKS:ADS: Reach thousands of marketers...
2022-04-28
10 min
Today in Digital Marketing
Meta's Solution to Privacy Legislation? Meet the New "Basic Ads."
Meta has no idea what it does with user data, so says Meta... Google gives Performance Max campaigns some big upgrades... While it sends another product to the Google graveyard... And welcome to the Meta Store, where your personal information may not be safe but you can try on a Quest 2 headset... Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.Get each episode as a daily email newsletter (with images, videos, and links).HELPFUL LINKS:ADS: Reach thousands of marketers from as l...
2022-04-27
12 min
Today in Digital Marketing
What Could Possibly Go Wrong?...
The world's richest man will soon own Twitter outright... An update on why Performance Max campaigns aren’t reaching their intended audience… The secret to Google's algorithm will be unveiled... Scammers are posing as Meta to hack your brand's Facebook Page... while link spammers up their SEO game.Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.Get each episode as a daily email newsletter (with images, videos, and links).HELPFUL LINKS:ADS: Reach thou...
2022-04-26
13 min
Today in Digital Marketing
The Google Ad Error Message Nobody Wanted to See
A terrifying error message on Google Ads' platform is causing nightmares for marketers... will machine learning eventually control everything about our Facebook ads? Andrew Foxwell weighs in... A Wordpress vulnerability so bad the platform is telling its users to upgrade immediately... Instagram video ads finally can be longer.Get 20% off now at Oribi — a 100% codeless analytics platform that helps you understand your visitors and turn their behavior into more conversions.Andrew Foxwell's Facebook Ad Courses: https://b.link/facebookcourses Go Premium! No ads, more sto...
2022-01-08
12 min
The Ecommerce Influence Podcast
318: GREATEST HITS: 6 Things You Can Do Today To Grow Your Business
We’re bringing back this Greatest Hit with 6 quick wins you can execute today to grow your business immediately. I get asked for my growth checklist for eCommerce businesses all the time so I'm bringing back this episode with Andrew Foxwell on how to grow your business with 6 tactical and quick wins you can implement today. We're sharing the tried and true things we know work from Facebook ad set up to email segmentation, and website optimization to customer acquisition. I guarantee these tips will help you generate sales and you'll see results immediately. E...
2021-08-24
16 min
The Ecommerce Influence Podcast
292: iOS 14 and Facebook Ads: What You Need to Know and Implement ASAP
Apple’s recent championing of consumer privacy means your ad data is never going to be the same. If you’re an eCommerce business owner, you’ve likely been swept up in the confusion around iOS 14 and Facebook ads. Andrew Foxwell from Foxwell Digital is back on today’s show to unpack what this means for you and your business. We’ll be diving into the iOS 14 release and the implications it’ll have on Facebook advertising. We’ll also discuss the tools you’ll need in place for this shift and how you can optimize your ad...
2021-02-23
43 min
The Ecommerce Influence Podcast
278: Facebook's New Conversions API & Why You Need to Install it Before the New Year
If you primarily rely on pixels or cookies for conversion tracking, you need to know about Facebook's new Conversions API, or else you'll be facing some serious data tracking challenges every soon. With the increasing pressure to provide more privacy to consumers, businesses like Apple are making strides to limit consumer information and Google has announced they'll be removing the ability to use 3rd party browser cookies by 2022. This means that eCommerce business owners who rely on pixels for conversion tracking are going to need to find new ways to stay ahead. In today's episode, And...
2020-11-17
20 min
The Ecommerce Influence Podcast
276: How to Build Wealth Outside of Your Business
The reality is most entrepreneurs won't reach the singular exit that retires them for life. So why is their strategy to build wealth rooted 100% in their business? It's common for entrepreneurs to feel the urge to go all in and invest 100% in their business. But spoiler alert: Running a business is hard and selling your business for enough to spend your retirement at the Four Seasons with a pina colada in hand is even harder. In today's episode, Andrew Foxwell and I talk about how entrepreneurs can build wealth outside of their business by focusing...
2020-11-03
36 min
The Ecommerce Influence Podcast
274: How To Revamp Your Facebook Ad Performance In Q4
Many Ecommerce business owners are wondering how to reclaim their Facebook ad performance to finish on top. Ecommerce entrepreneurs saw some of their best months this spring with consumer’s response to the onset of COVID-19. However, as buying patterns started to shift, summer and fall have been incredibly challenging. In this episode, Andrew Foxwell gives us some insight into what he's learned working with a variety of clients. We dive into how user behavior has changed, what businesses across the globe are experiencing, and leave you with several tactics you can use to increase yo...
2020-10-20
38 min
The Ecommerce Influence Podcast
272: 20 Facebook Advertising Strategies You Need to Try Right Now
If you’re one of the few people who hasn’t been impacted by the recent turmoil around Facebook ads, consider yourself lucky. For everyone else, this episode is for you. If you're an ecommerce business owner or agency who primarily drives traffic through Facebook advertising, you’re aware of the recent challenges. Between price increases, instability on the platform, and movies like The Social Dilemma that are going to bring even more transparency and scrutiny on advertising through Facebook, it’s a difficult time to grow your business using paid social. Andrew Foxwell and I recorded...
2020-10-06
54 min
The 15-Minute Strategy Podcast from Sprocket Talk
Andrew Foxwell: Facebook & Instagram Strategies for 2020 and Beyond
In this episode, we talk with Andrew Foxwell from Foxwell Digital about all the Instagram and Facebook ad strategies you could choose from in 2020 and beyond.Love what you're learning? Support this podcast by going premium.Andrew shares a couple of real-world examples to show how easy it could be for your business to see success when utilizing Facebook and Instagram ads.Andre also shares several ad types yo may want to look at, his thoughts on video, and of course why it might be time to try Facebook and Instagram ads for the...
2020-02-24
19 min
The Hardy Haberland Show
Digital Marketing Masterclass with Andrew Foxwell
Andrew Foxwell is an entrepreneur, digital marketer, and podcast host of "Ecommerce Influence." He audited and guided on average $14.2 million USD per month in advertising spend on Facebook and Instagram in 2019. His agency has worked with over 200 different organizations and worked with companies like KIND Snacks, Hilton, The Grand Ole Opry, Blenders Eyewear, Pura Vida Bracelets, and more. Go premium and get access to exclusive membership-only content at https://hardyhaberland.com/membership/
2019-12-16
45 min
The Hardy Haberland Show
Digital Marketing Masterclass with Andrew Foxwell
Andrew Foxwell is an entrepreneur, digital marketer, and podcast host of "Ecommerce Influence." He audited and guided on average $14.2 million USD per month in advertising spend on Facebook and Instagram in 2019. His agency has worked with over 200 different organizations and worked with companies like KIND Snacks, Hilton, The Grand Ole Opry, Blenders Eyewear, Pura Vida Bracelets, and more. If you enjoyed this episode, please consider to rate, review, and subscribe on Apple Podcasts/iTunes. It takes less than 60 seconds and it really makes a difference. Rate, review, and subscribe at HardyHaberland.com/iTunes.
2019-12-16
45 min
The Unofficial Shopify Podcast
Maximizing Your Facebook Ad Budgets
Facebook ads are getting increasingly competitive and expensive– and it's not stopping anytime soon. That's scary for those of us that rely on Facebook ads to power their business and their income. In this episode, social media advisor Andrew Foxwell talks us through tactics to make Facebook ads a more reliable part of your business. You'll hear: Why Facebook ad costs are rising How to recognize and overcome facebook ad fatigue What mandatory Campaign Budget Optimization (CBO) means for you Why social proofing is an algorithmic game changer How to accelerate engagement on your ads Si...
2019-07-30
48 min
Nerds
"Scaling Facebook Ads" with US-Expert Andrew Foxwell
Social Marketing Nerds Podcast Co-founder of Foxwell Digital and collaboration with over 250 businesses! Over $10 million spent on Facebook and Instagram ads! Blogger at Jon Loomer, podcast host known from The New York Times and TechCrunch! And now on our podcast: Andrew Foxwell! We proudly present our first podcast episode in english with the US-expert: Andrew gives insights into Facebook ads scaling, optimization rules and how humility helps managing campaigns. Not only that: In May you can see Andrew Foxwell live and up close in Cologne at ADS CAMP! On 14.05.2018 he will...
2018-12-23
41 min
Social Marketing Nerds – Facebook Ads und Social Advertising Podcast
"Scaling Facebook Ads" with US-Expert Andrew Foxwell
Social Marketing Nerds Podcast Co-founder of Foxwell Digital and collaboration with over 250 businesses! Over $10 million spent on Facebook and Instagram ads! Blogger at Jon Loomer, podcast host known from The New York Times and TechCrunch! And now on our podcast: Andrew Foxwell! We proudly present our first podcast episode in english with the US-expert: Andrew gives insights into Facebook ads scaling, optimization rules and how humility helps managing campaigns. Not only that: In May you can see Andrew Foxwell live and up close in Cologne at ADS CAMP! On 14.05.2018 he will...
2018-12-23
41 min
The Ecommerce Influence Podcast
170: The One Where Andrew Shares How He Got Into This
One of the questions we love asking our guests is: how did you get where you are today? It’s a question our listeners frequently ask Andrew and I too, and in today’s episode, Andrew is going to share his story. Andrew has been working in digital advertising since before the inception of the Facebook News Feed in 2009 and he’s learned a lot along the way. He shares his first experience working in “new media,” tells the story of how Foxwell Digital was born, and talks about what success means to him. Enjoy!
2018-11-06
37 min
Perfectly Mentored with Jason Portnoy
EP7: The E-Commerce Roundtable
EP7: The E-commerce Roundtable with Andrew Foxwell, David Herrmann, Justin Marshall and myself.This is a listen in on a discussion of some great minds in the ecomm space. We chat about Facebook ads and other paid media strategies as well as important tips and tricks to really help ecomm owners and advertisers scale and increase their awareness and sales. Jason Portnoy, JPORT MediaAndrew Foxwell, Foxwell DigitalDavid Herrmann, Social OutlierJustin Marshall, Ad Hoc Media
2018-09-18
53 min
Perfectly Mentored with Jason Portnoy
EP7: The E-Commerce Roundtable
EP7: The E-commerce Roundtable with Andrew Foxwell, David Herrmann, Justin Marshall and myself.This is a listen in on a discussion of some great minds in the ecomm space. We chat about Facebook ads and other paid media strategies as well as important tips and tricks to really help ecomm owners and advertisers scale and increase their awareness and sales. Jason Portnoy, JPORT MediaAndrew Foxwell, Foxwell DigitalDavid Herrmann, Social OutlierJustin Marshall, Ad Hoc Media
2018-09-18
53 min
The Ecommerce Influence Podcast
163: The State of Ecommerce w/ the Motley Fool
I have a fascinating episode for you today. This week, Andrew Foxwell sat down with Jason Moser, a senior analyst for the Motley Fool investment research team. You might be wondering why we are interviewing someone who helps people pick stocks for a living. It turns out, Jason's whole job at the Motley Fool is to research and analyze companies in the e-commerce sector and learn how they are innovating. This is a big picture episode and they talk about a whole bunch of things. Andrew and Jason get into talking about Wayfair and Amazon. They also...
2018-09-18
40 min
The My Wife Quit Her Job Podcast With Steve Chou
214: The Right Way To Run Facebook Ads For Physical Products With Andrew Foxwell
Today I’m happy to have Andrew Foxwell on the show. Andrew is someone I met through Austin Brawner who I had back in episode 165. Both Andrew and Austin run Brand Growth Experts which is a company that runs live workshops to help grow your business. Andrew is also the cohost of the Ecommerce Influence podcast of which I was a guest on long ago and he and his wife Gracie have helped over 250 businesses manage over 10 million in Facebook ad spend. In short, Andrew is a Facebook and Instagram ads expert and we’re going to pick his brain...
2018-06-20
54 min
The Pubcast with Jon Loomer
PUBCAST: Scaling Facebook Ads with Andrew Foxwell
Jon invites his friend Andrew Foxwell to the Pub and they get nerdy on the topic of Facebook ad scaling. Pop a bottle!
2018-03-18
41 min
Perpetual Traffic
EP114: How Big Brands Spend Their Facebook Ad Dollars — Featuring Andrew Foxwell
Learn how the branding giants do it. Join the experts and special guest Andrew Foxwell of Foxwell Digital to learn how to run your Facebook marketing like a major brand. Hear the digital advertising strategies, including how to combine brand and direct response advertising, that Andrew’s learned from handling over $10 million in ad spend for brands like Grand Ole Opry, so you can apply these tactics in your own business. IN THIS EPISODE YOU’LL LEARN: A strategy to add to your direct response campaigns to generate more leads and sales (« Hint: It goes...
2017-09-12
38 min
Perpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital Marketing
EP114: How Big Brands Spend Their Facebook Ad Dollars — Featuring Andrew Foxwell
Learn how the branding giants do it. Join the experts and special guest Andrew Foxwell of Foxwell Digital to learn how to run your Facebook marketing like a major brand. Hear the digital advertising strategies, including how to combine brand and direct response advertising, that Andrew’s learned from handling over $10 million in ad spend for brands like Grand Ole Opry, so you can apply these tactics in your own business. IN THIS EPISODE YOU’LL LEARN: A strategy to add to your direct response campaigns to generate more leads and sales (« Hint: It goes...
2017-09-12
38 min
The Ecommerce Influence Podcast
118: 3 Facebook Ad Hacks Everyone Should Steal from Andrew Foxwell
In this weeks episode, we share some of the big discoveries we've made on Facebook. As you know, Facebook changes quickly and this episode is designed to give you a flash briefing on what is currently working for our clients. Key Takeaways from the Show The current value of social proof (a Facebook hack) The Facebook Pixel's increasing IQ Large audiences and how they are changing the way you bid Links / Resources Foxwell Digital (Andrew's website)
2017-06-08
16 min
The Ecommerce Influence Podcast
117: Confessions of a Podcast Procrastinator (We're Back!)
If you’ve been a listener to the Ecommerce Influence podcast over the last year, you know our release schedule has been inconsistent, to say the least. My wife and I went on an extended working honeymoon through Asia for about 6 months and during that time recording episodes took a back seat. The good news is that we’re back and I have a bunch of solid episodes coming your way. This is our first episode in quite some time. Tune in to hear where we've been, what we have in store for the new show, and get to know...
2017-06-06
09 min
Marketing For Owners - Marketing Tips You Can Use Today | Expert Interviews With Millionaire Marketers
Andrew Foxwell Helps You Get Started With Facebook Ads #655
Andrew Foxwell runs social advisory firm Foxwell Digital with his wife Gracie, where they specifically run Facebook and Instagram Ads for their clients. In total, they can be managing up to $500,000 of advertising for their clients per month. In fact, he considers himself one of the Grandfathers of Facebook Ads, having been doing it ... The post Andrew Foxwell Helps You Get Started With Facebook Ads #655 appeared first on Marketing For Owners.
2017-06-02
42 min
The Pubcast with Jon Loomer
PUBCAST: Facebook Ad Collections with Andrew Foxwell
Jon and Andrew nerd out on Facebook ads as they discuss WooCommerce integration with the Facebook pixel, Facebook ad collections, wider audiences and more.
2017-04-15
34 min
The Pubcast with Jon Loomer
PUBCAST: Facebook Ads Nerdery with Andrew Foxwell
Jon and Andrew discuss Delivery Insights, social proof and manual bidding on this week's Facebook ads nerdery version of the Pubcast.
2017-03-18
42 min
The Pubcast with Jon Loomer
PUBCAST: Automated Rules and More with Andrew Foxwell
Jon invites Andrew Foxwell to the pub and they discuss the addition of Automated Rules, Jon's recent campaign results, scaling and more.
2017-01-27
36 min
The Location Station Digital Marketing Podcast with Dave Eddy
Social Selling: How to Sell on Facebook Marketplace in 2017
Facebook marketer Andrew Foxwell gives his early take on Facebook marketplace + how local businesses and larger brands could start to take advantage. Here at the Location Station we’re curious creatures who love new toys to play with. Ever since the release of the Facebook Marketplace Community in October 2016, we’ve been itching to figure out how we can use it to help local business marketers! 5 Questions You Can Answer After Listening To This Episode On Facebook Marketplace With Andrew Foxwell: 1. What is Facebook Marketplace and how does it work? 2. What sounds better, Andrew’s mouth...
2017-01-17
54 min
The Pubcast with Jon Loomer
PUBCAST: Dun Dun Dun w/Andrew Foxwell
Jon invites Andrew Foxwell to the Pub to talk about recent Facebook ads changes and making adjustments for the holidays.
2016-10-28
48 min
The Ecommerce Influence Podcast
112: The Facebook Oracle Returns with Andrew Foxwell
If you’re spending any money on Facebook, this episode is for you. Andrew Foxwell goes deep into advanced Facebook advertising strategies that are working right now. Key Takeaways from the Show What’s working right now on Facebook? What worked last year but is no longer working? The future of Instagram and how brands can use it Facebook video funnels and how to use them How much you need to spend to learn on Facebook What Facebook and Instagram will look like in 5 years How to create custom audiences that drive conve...
2016-10-13
46 min
Digital Marketing Radio
Should You Be Advertising on Instagram? – ANDREW FOXWELL | DMR #167
Today I'm joined by a man who’s come from being a congressional press secretary, to leading online advertising strategy for the likes of Hootsuite, Fitbit and Eventbrite. He’s co-founder of the social media advisory firm Foxwell Digital. Welcome to DMR, Andrew Foxwell. On this episode of Digital Marketing Radio we discuss whether or not you should be advertising on Instagram, with topics including: If a business advertises on Facebook, should it also be advertising on Instagram? What makes a great Instagram advert? How do you measure success? What kind of call to action is effective? What kind of business s...
2016-09-06
38 min
Digital Marketing Radio
Should You Be Advertising on Instagram? – ANDREW FOXWELL | DMR #167
Today I'm joined by a man who’s come from being a congressional press secretary, to leading online advertising strategy for the likes of Hootsuite, Fitbit and Eventbrite. He’s co-founder of the social media advisory firm Foxwell Digital. Welcome to DMR, Andrew Foxwell. On this episode of Digital Marketing Radio we discuss whether or not you should be advertising on Instagram, with topics including: If a business advertises on Facebook, should it also be advertising on Instagram? What makes a great Instagram advert? How do you measure success? What kind of call to action is effective? What kind of business s...
2016-09-06
38 min
The Pubcast with Jon Loomer
PUBCAST: Andrew comes up with a new jingle
Jon invites Andrew Foxwell back to the pub, and all hell breaks loose...
2016-08-05
43 min
The Pubcast with Jon Loomer
PUBCAST: Dynamic Ads and WCA Updates with Andrew Foxwell
Jon invites Andrew Foxwell back to the pub to discuss the fresh announcements from Facebook regarding Dynamic Ads and updates to Website Custom Audiences.
2016-05-13
40 min