Andrew Frezza - Podcast Details

Shows

Care-Coach-Lead 221 - We're Hiring Coaches at FitTown Jupiter!We're looking for our next rockstar coach at FitTown Jupiter! Do you believe that coaching is your calling? Do you love learning every day and being part of a strong team? Do you love coaching both group classes and personal training? Do you want to make a great living helping others and transforming lives? In today's episode, we discuss what we look for in an ideal coach at FitTown, and how we set up coaches to thrive once they join our team. Whether you are already coaching...

2022-07-0125 min

The Active Life Podcast Andrew Frezza, Building culture with group fitness | Ep 151Andrew Frezza is the Co-Owner of CrossFit Palm Beach and Founder of the Seven Figure Box Podcast. On this Episode him and Dr. Sean talking about how to build the right kind of culture in gyms with a group fitness model. 50% of Americans have musculoskeletal pain. Over 1/3 of Americans suffer from obesity. 67% of Americans are overweight. With thousands of gyms, hundreds of thousands of fitness coaches, doctors, physical therapists, chiropractors, and gyms in the US, access is not the problem. This podcast provides the actionable information needed to help you create a fulfilling and financially r...

2022-06-201h 09

WTF Gym Talk Shoot The Shit | Andrew FrezzaWelcome back to another episode of Shoot The Shit, my long-form conversation podcast with awesome people in the fitness industry doing really cool things. In this episode, I get to visit FitTown and BeachFit in Jupiter, FL with co-founder Andrew Frezza. Andrew has created one hell of a business by providing two unique fitness offerings, inside of two unique buildings, located right next to each other. In addition, he's taken an additional career path - creating content via his Care. Coach. Lead podcast and his Rockstar Coaching courses. Ladies and Gentlemen, Andrew Frezza. IG...

2022-04-272h 21

Fitness Business Freedom [ Andrew Frezza ] Developing Rockstar CoachesWelcome to today’s episode I’m your host Justin Hanover, Success coach with fitness revolution. Before we dive in and bring on today’s guest I wanted to share a little about what you can expect to hear and who we have joining us today.Today I have the pleasure of speaking with Andrew FrezzaAndrew is the co-owner and operator of FitTown Jupiter (along with his brother), a 400-member micro-gym that does over seven-figures per year in revenue. He opened the gym in 2012 under the brand CrossFit Palm Beach, and then decided...

2022-03-2255 min

The Profit Lifestyle for Fitness Entrepreneurs Episode 36: Special Guest Andrew Frezza- How To Be A Rockstar CoachWe have badass Andrew Frezza, co-owner of Fit Town Jupiter in Florida, and host of the Care Coach Lead Podcast (formerly The Seven Figure Box Podcast), today on the show as a guest.Andrew shares the mistakes he’s made in the past, as well as his knowledge on what it takes to hire, train, and develop amazing coaches that will represent and grow your fitness business. I personally learned some fantastic gold standard questions to ask yourself before making a hiring decision- this alone is worth your time to listen to this episode....

2022-03-1935 min

Care-Coach-Lead 185 - Why Your Inability to Sell is a Sign You're Failing as a CoachIt's almost assumed in the fitness world that you are either a great coach or a great salesman. It's common for coaches to say that they "just want to coach", so they leave the selling and asking for money to the gym owner or someone else in the business. But our experience has taught us that you can't defer these skills to someone else if you want to be a great coach. Because sales skills are so closely intertwined with coaching, that you will inevitably have to get good at selling in order to be in...

2021-12-2328 min

Fitness Education Online Podcast I For Personal Trainers, Fitness Professionals, Gym Owners & the Fitness Industry Ep 201: How to run a 7 Figure Studio with Andrew FrezzaWelcome to FitPro's Guide Podcast To Growing Their Fitness Business Podcast!In this episode of the FitPro's Guide Podcast To Growing Their Fitness Business Podcast, Jono Petrohilos interviews Andrew Frezza. Andrew is the Owner and Founder at Seven Figure Box that provides a Rockstar Coaching Course. He's also the co-owner and head coach at FitTown JupiterConnect with Andrew!https://www.facebook.com/andrew.frezza--Note: Podcast episodes are hosted by either Jono Petrohilos, Travis Mattern or Claudia LiFitness Education Online

2021-10-1836 min

Care-Coach-Lead 176 - What It's Like to be Part of a Great Coaching TeamBuilding and maintaining a great coaching team is one of the toughest parts about being a gym owner. But it can also be one of the most exciting and rewarding parts of what we do. And while no team is perfect, being a part of a great team that is committed to growing and getting better every day is a game changer. For gym owners, great teams provide support for key decisions, the ability to delegate tasks that you aren't great at or don't enjoy, and the freedom to spend time away from yo...

2021-06-2715 min

Care-Coach-Lead 165 - Does a Lesson Plan Suppress Fun and Creativity in Your Coaches?I have a lot of conversations with gym owners regarding the importance of lesson plans. Often times gym owners express hesitation in requiring structured lesson plans, because they feel it takes away from the coach’s ability to bring their own personality, creativity, and unique coaching skill set to the table. For years, my brother Tony resisted certain elements of organization and structure, because he didn't want to come off as a drill sergeant or like he wasn't a fun coach to be around. Whether it's staging the gym, requiring coaches to dress a certain way...

2021-05-0524 min

Care-Coach-Lead 156 - Why Now is the Perfect Time to Raise PricesIn January of 2020, when the economy was strong and most people didn't know what COVID was, most micro gyms were already underpriced. Even if these gyms were to fill their facilities to capacity, the numbers wouldn't work for them to pay their coaches what they deserve, and pay themselves a sustainable living. This is especially true in barbell-based models like CrossFit, where each person requires more space and equipment to be able to work out safely. Fast forward over a year later, and an estimated 10% of micro gyms have gone out of business. Those that are...

2021-04-0125 min

Care-Coach-Lead 154 - 8 Ways for Coaches to Avoid BurnoutOn our mission to help professionalize the coach and provide career opportunities to coaches, we've found that one of the biggest obstacles to creating career coaches is burnout. Burnout can show up in a number of different ways. Sometimes it is self-inflicted by successful coaches who don't prioritize their schedule or don't communicate well with their gym owners about their needs. Other times, coaches are in a bad situation, and need to move on to a gym that values them and is willing to compensate them accordingly. Ultimately, it takes intentionality from both th...

2021-03-2432 min

Care-Coach-Lead 129 - The Nightclub Phenomenon Applied to Your Micro GymThe reality is, people like to be around other people. This is the basis of The Nightclub Phenomenon, and it came up for us at FitTown just this past week. We decided to remove some classes and shift the schedule around to better utilize prime times. We've found that eliminating these classes short term, actually benefits long term success. Why? Because people like the presence of other people. When you go for a night out, you don't want to be at an empty bar. If you're primarily operating a group class model, your members come e...

2020-10-2908 min

Care-Coach-Lead 122 - Build a Coaching Book of Business with Coach Austin BettigrewWhile COVID and social distancing restrictions have made it difficult on the group class model, there's no better time than now to grow your book of business as an individual coach. More people are understanding the importance of their health, and a lot of those people aren't fully comfortable working out in the group setting yet. Personal training and/or remote programming are the perfect avenues to help your clients start reaching their goals, while creating a path for you to become a professional coach. In today's episode, FitTown Coach Austin Bettigrew is back on the...

2020-09-0944 min

Care-Coach-Lead 121 - Behind-The-Scenes of our Hiring Process described by our FitTown CoachesI'm joined today by 2 of our FitTown Coaches, Amanda Jackson and Austin Bettigrew, as they share their perspective on our hiring process. While most micro gyms wait for one of their current members to express interest in coaching, or offer the coaching job to the current best athlete in the gym, we've used a multi-step hiring process to hire 6 of our last 7 coaches from out of state. We've found that this extra time and energy we have put into hiring, has returned the greatest ROI of any area of our business over the last 3 years. T...

2020-09-0237 min

Care-Coach-Lead 120 - Start Rebuilding Your Gym Now with Nicole RaceNicole Race is the owner of Elevate St Pete, and she joins the show today to talk about how Elevate has managed to weather the Coronavirus storm, and has their business operating as strong as it ever has. We discuss how and why she operates a 2-class system, with a 60-minute Lift class centered around strength training and functional bodybuilding, and a 45-minute Sweat class focused on high intensity interval training. We talk about messaging and why she chooses to target women with most of her marketing. She explains the role and importance of developing o...

2020-08-291h 13

Care-Coach-Lead 119 - Weathering the StormThe last 6 months has been tough on gym owners and coaches. What might be the most difficult part of it all, is that there is no clear end in sight. Even once COVID restrictions come down, it will likely be several months before consumer confidence fully returns. It' makes us feel like we are just spinning our wheels, and that business will never be good again. But I do believe there is light at the end of this tunnel. And that the gym owners that can successfully weather the storm for the next 12-24 months, will...

2020-08-1718 min

The Art of a Profitable Lifestyle Gym #049: How To Be A Great Boss Even If You Don't Like Managing Employees with Andrew Frezza from Seven Figure BoxAndrew Frezza, owner and founder of Seven Figure Box, joins Chris this week to discuss how to manage your employees so that they love coming to work and want to make your business thrive.

2020-08-171h 02

Care-Coach-Lead 118 - How to Sign Up More Clients and Keep them for Years with Mike Wuest of UpLaunchMike Wuest is one of the owners and creators of UpLaunch, a CRM designed for micro gyms. He joins the podcast today to reveal why the chase for “more leads” is hurting most micro gyms. He discusses how gyms can dial in their messaging, marketing, and systems, regardless of whether they use UpLaunch or not. He talks about the importance of the first 100 days of a new member’s journey, and how to maximize those first 100 days so you can get most of your clients to stick around for years. We started using UpLaunch back in May...

2020-08-101h 00

Care-Coach-Lead 117 - Creating a Unique Brand Beyond CrossFit with LJ Regine2 years ago, LJ Regine was living in Virginia and applied to be a coach at CrossFit Palm Beach. Through that process of looking for his dream coaching job, LJ realized he wanted to be more than a coach, and 6 months later opened RoxFire Fitness in Ft Lauderdale, FL. What started as just another CrossFit gym, has evolved into his own unique brand built around the idea of becoming your own superhero. This episode dives into LJ's journey from coach to gym owner, and discusses the shifts that transformed RoxFire Fitness from just another CrossFit affiliate int...

2020-08-0353 min

Care-Coach-Lead 116- The Healthcare Clinic of the Future with Dr Sean PastuchMy good friend Dr Sean Pastuch is back on the SFB podcast for a third time to discuss his vision for the healthcare clinic of the future. We discuss how the Coronavirus pandemic shapes this vision, and how gym owners and coaches can adapt to the current climate. To hear the previous episodes with Sean, check out episode 40 and episode 70 of the Seven Figure Box show.

2020-07-311h 34

Care-Coach-Lead 115 - Building A Fulfilling Business and Life with Anat PeriAnat Peri is the Founder and Head Facilitator at Training Camp for the Soul, a transformative personal development program that has attracted many coaches and gym owners in the CrossFit and functional fitness space. I am currently finishing up the final week of the 90-day online version of TCS, and have already noticed a huge difference in my awareness, my relationships, and how I interact with my businesses. In this episode, we discuss the 5 stages of transformation, the role Mom and Dad played in shaping who you are today, and how the ego is affecting so...

2020-07-231h 15

Care-Coach-Lead 114 - Evaluating High Stakes Outcomes During COVID (And Why We Shut Down Our Gym Again)Almost 2 weeks ago, we found out that several of our coaches were positive for COVID, and we made the decision to shut down our gym for over 2 weeks. Unlike the first shut down 4 months ago where we were able to loan out equipment and provide remote workouts and coaching, we felt it was right this time to put all of our memberships on hold, which was a significant loss for our business. As we look to open back up in the next week or two, this episode dives into how we are approaching things to limit our downside and pr...

2020-07-1821 min

Care-Coach-Lead 113 - Taking Ownership of Your Life with Mike BledsoeMike Bledsoe is the former co-founder of Barbell Shrugged, and now helps coaches build six-figure businesses via his Strong Coach program. This wide-ranging conversation with Mike discusses COVID, the value of paying for a coach, avoiding the victim mentality, and what success looks like to him. We also talk about why so many coaches and gym owners that take on his Strong Coach or Training Camp for the Soul programs, end up selling or leaving their gyms.

2020-07-1359 min

Care-Coach-Lead 112 - A Process for Rebranding and Renaming AnythingTwo months ago, we rebranded our gym from CrossFit Palm Beach to FitTown Jupiter. One of the things we learned in the rebranding process, is that it's important to define parameters for how you come up with a brand or class name, and not just pick a name that feels right in the moment. This episode breaks down our process for rebranding to FitTown Jupiter and how we decided to change our CrossFit class name to FTX.

2020-07-0324 min

Care-Coach-Lead 111 - Chris Thorndike on the new CrossFit CEO and De-AffiliationChris Thorndike from LIV Athletic and Factory Forged is back on the show to share his thoughts on the recent sale of CrossFit Inc and the new CEO Eric Roza. Chris has been a CrossFit affiliate for over a decade, even though it hasn't been his main brand for the last couple years. He recently took a stand for change within CrossFit, by announcing his de-affiliation. In this episode Chris breaks down the value of the CrossFit affiliate program, and what he would like to see moving forward to regain his love, passion, and affiliation with the Cr...

2020-06-2639 min

Care-Coach-Lead 110 - Should You De-Affiliate from CrossFit?Greg Glassman's recent comments have sparked a mass exodus of CrossFit Affiliates De-Affiliating from the CrossFit Brand. Many CrossFit gyms are still taking a "wait and see" approach while others have already made the decision to de-affiliate, but with the hope of coming back to the CrossFit brand someday. This podcast explains why our de-affiliation from CrossFit will be a forever decision for us, and what things to consider as you are making this decision for your own gym.

2020-06-1620 min

Care-Coach-Lead 109 - Doing Our Part to Battle Racism and Systemic OppressionRacism and systemic oppression is still happening regularly in our society, and we have a platform as gym owners to create change. We got into this industry to change lives, and this is another opportunity to do just that. Today's episode is about opening that conversation and helping each other find and create opportunities for change in our local communities.

2020-06-0504 min

Care-Coach-Lead 108 - Re-opening FitTown Jupiter Post-CoronaWere almost 3 weeks in to re-opening our gym under limited capacity restrictions. This episode details our experience so far.

2020-06-0515 min

Care-Coach-Lead 107 - O23 Coaching System (Part 2) with Brian CostelloThis is the rest of the interview from last week's episode with Brian Costello of the O23 Coaching System. In this week's episode, we discuss how to structure and price this type of program, and how to implement this as a solo coach or as a gym owner who's in charge of an entire team. Brian shares some great nuggets for helping clients see better results, while increasing their buy-in to working with you.

2020-05-3032 min

Care-Coach-Lead 106 - Coaching the other 23 hours with Brian Costello.

2020-05-2342 min

Care-Coach-Lead 105 - The Art of Letting Bad Things HappenThe Coronavirus shutdown was a wakeup call for me to prioritize my own mental and emotional health and not allow my identity to be wrapped up in the success of the gym. This episode covers a wide range of topics related to prioritizing your energy as a leader, trusting your team, and handling the feedback and input of others.

2020-05-1627 min

Care-Coach-Lead 104 - Interview with Tyler Sullivan of Badger CrossFitTyler served as our business coach at CrossFit Palm Beach for a little over a year. We share a lot of beliefs about business, and run nearly identical businesses in terms of the size of our gyms, programs we offer, and the make up of our teams. In today's episode, we discuss some of the biggest lessons he has learned from over 9 years of running Badger CrossFit.

2020-05-0942 min

Care-Coach-Lead 103 - Taking Your Fitness Business Online with Joe TebaldiIn this episode, Joe Tebaldi and I talk about the benefits of taking your gym online. Joe has created a brand new platform called Studio, which is designed to help microgyms expand beyond the physical limitations of their walls and compete with virtual platforms like Peloton.

2020-05-0240 min

Care-Coach-Lead 102 - Interview with Jay Williams.

2020-04-251h 04

Care-Coach-Lead 101 - A Road Map for Coaching CompensationThis is a summary of a conversation I had with another gym owner that I had about coach compensation. He's using the shutdown of the coronavirus to reevaluate how he pays his staff and setting up the compensation in a way where the business and his staff can prosper long term. This episode shares my quick thoughts and tips for him on how to attack it.

2020-04-2010 min

Care-Coach-Lead 100 - My Final Episode?In this special 100th episode, I'm challenging you to use this Coronavirus shutdown to test your assumptions on both a personal and professional level. This episode covers several of the beliefs that I am currently challenging in my own life as well as with CrossFit Palm Beach and Seven Figure Box, including whether or not to make this my final episode.

2020-04-1123 min

Care-Coach-Lead 099 - Covid-19 Update Call with Brittany Welk and Marciea Allen of LadyStrong Fitness.

2020-04-0351 min

Care-Coach-Lead 098 - Rethinking Hybrid MembershipsThere's no better time than now to rethink how you structure your hybrid memberships Traditionally, hybrid memberships have been built around the exercise component. This has typically been Class + PT or Class + Individualized Programming. Over recent years, it's evolved to look more like Class + Nutrition, but even that has focused around tracking macros specifically. We believe that the future of hybrid memberships will take on a more aerial view of the entire athlete and their goals and will be centered around accountability and behavior change. This episode covers why now is...

2020-03-2714 min

Care-Coach-Lead 097 - How We're Handling Coronavirus.

2020-03-2114 min

Care-Coach-Lead 096 - Playing Offense VS Defense In Your BusinessIf you aren't going on offense to seek feedback from your best clients, then it's likely that the majority of the feedback you get as a gym owner is from clients that are less than happy with your service. While any feedback can lead to positive changes in your business, feedback from unhappy clients can often put you in a position where you are problem solving and putting out fires, instead of intentionally building your gym around the people you want to serve the most. In this episode, we discuss a few ways to play offense as a...

2020-03-1410 min

Care-Coach-Lead 095 - Be the Athlete You Want Your Athletes to BeWe're big on leading by example at CrossFit Palm Beach. This means we expect all of our coaches to take at least 15 classes each month. It also means when our coaches are in class, we want them to carry themselves like an ideal athlete in those classes. Athletes should be on time for class and take each class from start to finish. They should pay attention at the whiteboard and come ready to learn. They should move to the best of their abilities and be coachable. They should add value to the experience of others by br...

2020-03-0613 min

Care-Coach-Lead 094 - 3 Simple Ways to Work ON Your Business Instead of In ItAs gym owners, we often hear we should be working ON our business instead of IN it. And while the statement is true, I find that it's rarely backed up with any type of tactical or tangible recommendations for what you should actually do with that time you have dedicated to working ON your business. And if you spend so much of your time IN the business coaching classes, managing staff, creating programming, planning events, and handling customer service, it's easy to feel lost when it's finally time to work ON the business. ...

2020-02-2912 min

Care-Coach-Lead 093 - How to Incorporate Coaches Development into Your MeetingsMany gym owners don't meet regularly with their teams, because they are afraid they will have nothing to talk about, or the meeting will be a waste of time. One of the best ways to make meetings worthwhile, is to carve out time in each meeting for coaches development. This time can be used towards sharing class feedback, allowing individual coaches to present on topics of expertise, or by doing movement breakdowns and brainstorms. This episode breaks down 3 of our favorite coaches development formats that you can rinse and reuse for hundreds of...

2020-02-2213 min

Care-Coach-Lead 092 - The Four Different Types of CoachesThis is a special episode because it's an excerpt from our Rockstar Coaching Course, which will be available soon. Here, we talk about the four different types of coaches, what defines each of them, and how they're different. There's nothing wrong with any of these types, but it's great to understand each of these so you can manage them differently and help them show up for your gym in the best way.

2020-02-1413 min

Care-Coach-Lead 091 - Is an InBody Machine Worth It?We purchased the Inbody 270 machine back in April 2018, and can't imagine going back to using the scale or measurements for tracking our clients' transformations. By measuring body fat percentage and total muscle mass, it's great for those clients that don't have a lot of weight to lose, or those who actually want to gain muscle. In this episode, we discuss the benefits (and downsides) of having an InBody machine, how much it will cost you to purchase and maintain, and if it will provide a return on investment for your gym.

2020-02-0716 min

Care-Coach-Lead 090 - How to Create More Content in 2020Most of us understand the value of creating more content for our gyms or our personal coaching brands, but often struggle getting started or staying consistent with it. We may even tell ourselves “we’re not creative”, thinking that creativity is this god-given talent that we either have or we don’t. But one thing I’ve learned over the years is that creativity is a skill that can be harnessed and developed with practice. We don’t have creativity, we do creativity. This week’s episode shares some of our top tips for harnessing your creativity...

2020-01-3115 min

Care-Coach-Lead We’re Hiring at CrossFit Palm BeachHead over to barbelljobs.com to learn more and apply.

2020-01-2700 min

Care-Coach-Lead 089 - How We Onboard New Members to Retain Them for YearsFor years, we often looked at the onboarding process as a way to get people up to speed with the technical movements of CrossFit prior to joining our group classes. While that is one important piece of the onboarding puzzle, the decision to start your members in personal training vs group fundamentals vs going straight to classes, is not as important as your holistic onboarding system. We’ve found that it's more vital to get new members comfortable with your culture and your community, instead of making it all about thrusters and AMRAPs. Wh...

2020-01-2420 min

Care-Coach-Lead 088 - Top 5 Books of 2019Over the years, I've learned that it's not about the number of books that you read, but how much you apply the few great books that really resonate with you. When I look back at 2019, there are 5 books that had a massive impact on me, that I plan to read and revisit again in 2020 and beyond. Those 5 books are: 1) Never Split the Difference - Chris Voss 2) Founder, Farmer, Tinker, Thief - Chris Cooper 3) The Infinite Game - Simon Sinek 4) Chop Wood, Carry Water - Joshua Medcalf

2020-01-1712 min

Care-Coach-Lead 087 - Top 5 Lessons from 2019.

2020-01-1016 min

Care-Coach-Lead 086 - Solving Problems and DelegatingAs gym owners, a lot of us have been sold the idea that we can build our business to run itself, and we will never have to step in and handle minor day-to-day issues. But even 7 years in to running our gym, I still find myself plugging holes in various areas a couple times each month. Just a couple days ago, I covered our childcare room for a couple hours, since our attendant for that day had to go home sick. I've learned to be okay with these moments, and often find a way to enjoy them and...

2020-01-0308 min

Care-Coach-Lead 085 - 7 Tips for Faster LearningLearning is one of the most high value skills we can have as gym owners, yet most of us are never taught how to do it at an exceptional level. We read a book with the goal of finishing that book and checking the box, instead of using books as a tool and resource to solve real world problems we are currently facing. Over the years, I have learned that there are mindsets, strategies, and tools that you can take into any book, podcast, or course that will drastically change your ability to retain that...

2019-12-2717 min

Care-Coach-Lead 084 - Learning From Other Gym Owners with Carl PenneyIn this episode, I sit down with my good friend Carl Penney, who runs CrossFit El Cid in West Palm Beach, FL, which is about a 30-minute drive from our gym, CrossFit Palm Beach. Carl and I have made it a habit of meeting for lunch or coffee every 3-4 months for the last couple years, regularly trading business ideas or providing a sounding board for each other to work through issues we are facing in the gym. Our relationship has been vital for me to clarify my ideas, learn what things are working for...

2019-12-2046 min

Care-Coach-Lead 083 - My Favorite Type of Nutrition ChallengeOver the last 7 years, we've run in the ballpark of 15 different types of nutrition challenges at CrossFit Palm Beach. We've run challenges as short as 28 days and as long as 90 days. We've done challenges centered around paleo, macros, lifestyle, and habits. You name it, we've probably done a version of it. I'm a huge fan of nutrition challenges for getting more clients thinking about their nutrition, getting them to step outside their comfort zone with their dietary habits, and providing a platform for us to educate about nutrition on a deeper level. This pa...

2019-12-1316 min

Care-Coach-Lead 082 - Should You Launch a Nutrition Program?While most gym owners would agree that nutrition is at least as important as exercise for helping our clients create results, most owners still aren’t clear if and how they should implement a nutrition program at their gym. Luckily for us, companies like Healthy Steps Nutrition, Working Against Gravity, and Precision Nutrition are building out plug-and-play solutions that we can add on to our current service offerings. But adding 1-on-1 nutrition coaching may still not be the best use of resources for most gyms at this time. In order to run a su...

2019-12-0619 min

Care-Coach-Lead 081 - The Infinite Game; Should You Aim to Be Different or Timeless with your BusinessWhen you think about the future of your business, do you worry about your competitors or new technologies taking your members and putting you out of business? Do gyms like Orange Theory and F45, or technologies like the Peloton and Mirror, feel like threats to your future? If we try too hard to be different in the micro gym industry, we will likely put ourselves in a rat race against bigger and more powerful brands that we don't have the funds or the resources to keep up with. Even if we are "successful" with our different concept, it...

2019-11-2926 min

Care-Coach-Lead 080 - What I Learned Working a 9 to 5 Selling CruisesBack in 2008-2010, I did sales for Norwegian Cruise Line. I wore a suit every day to work and spent the entire day making sales calls, with the goal of making 150+ calls per day. It was my first real job after college and a short stint in professional baseball, and taught me a lot about sales, hard work, and navigating corporate culture. Many of the lessons I learned in those 2 years at NCL have stuck with me to this day. I overcame my fear of selling, while learning how to listen to customers. I learned that...

2019-11-2222 min

Care-Coach-Lead 079 - You Deserve to Make Money with John BriggsJohn Briggs is a rare breed in our industry. He's a CPA and tax professional that also happens to be a CrossFit affiliate owner. He specializes in helping microgyms become profitable, which he shares in his brand new book, coming in January 2020. The key message of John's new book, is that we as microgym owners, deserve to make money and make a living off of what we are doing. And while he shares a ton of tactical tips in this podcast and his new book, the most important hurdle most gym owners need to get over is thi...

2019-11-1555 min

Care-Coach-Lead 078 - Nurturing and Converting Leads with Brittany Welk of LadyStrong FitnessBrittany Welk is the owner of LadyStrong Fitness, a women's only fitness studio in the Chicago suburbs. In this episode, we dive into the nitty-gritty details of how she generates leads, gets them to actually show up for their free trial, and converts them into long-term members. She shares the exact step-by-step blueprint for how she has grown her gym to 250 members in 3 years. I was personally impressed with the systems she has set up to reach out to new leads automatically and immediately, and how she aims to engage all of her new prospects i...

2019-11-0837 min

Care-Coach-Lead 077 - Building Your Personal Training Business with Dr Sean PastuchIf you follow Dr Sean Pastuch and Active Life RX on social media, you know they haven’t been shy about sharing their thoughts on coaches pay and the 4/9ths model. In today’s episode, Dr. Sean Pastuch comes back on the show to debate all things personal training and coaches pay related. We broke down: · How to set your personal training prices · How much coaches (and the gym) should be paid on each session · The 6 questions you need to ask to get clients to sell themselves to you, even if you hate sales ...

2019-10-3159 min

Care-Coach-Lead 076 - Increasing Retention Through Attendance MilestonesI'm constantly asked what we do to recognize and retain veteran members who have stuck with us over months and years. In addition to things like the committed club, sending out handwritten postcards, and running consistent seminars and events, one cool thing we added last year is to recognize our members when they hit specific career attendance milestones. At the end of every month, we recognize every member that has surpassed 100, 300, 500, 750, and 1000 career classes at CFPB. Each level has a corresponding rubber bracelet and postcard that is sent to the member, that represents one of our core va...

2019-10-2511 min

Care-Coach-Lead 075 - Know Your Numbers to Grow Your NumbersWhen we started working with a business coach back in 2017, one of the best things that came about from it was being forced to track monthly numbers, every single month. It was something we did off and on prior to 2017, but never did it with the consistency and level of detail that we have done ever since. The magic of tracking your numbers doesn’t usually come from tracking a single month. The snapshot of a single month can be informative, but it doesn’t tell the whole story. It’s why a lot of business owners will star...

2019-10-1817 min

Care-Coach-Lead 074 - I Recorded a Podcast Every Week for a Year - Here are the ResultsIn July 2018, I made a promise to myself that I would record and release a Seven Figure Box podcast every Friday for a year. I wanted to focus on the habit of publishing every week, and enjoy the process along the way, without getting too caught up in how many listeners I had, or whether or not my effort was "paying off". 15 months later, I have kept the promise to myself and continue to publish each week. While I have seen several benefits from having the podcast, I still feel that I have a long way to go...

2019-10-1114 min

Care-Coach-Lead 073 - What to Pay Your Coaches - a 4/9 BreakdownOne of the questions I get most often is "how much should I pay my coaches?" Most coaches are usually paid a standard hourly rate for classes or paid on salary, but there is a lot of debate on how much we should pay coaches for auxiliary services like personal training, programming, nutrition coaching, or specialty classes. The standard practice in our industry (popularized by Two Brain Business) is to pay coaches 4/9 or about 44% of any incoming revenue that they bring in to the business. Many owners and coaches believe that this number is way t...

2019-10-0418 min

Care-Coach-Lead 072 - My First Business at Age 14 - Lessons Learned I was doing some reminiscing recently and remembered that the first "business" I ever started was back in middle school when I was about 13 or 14 years old. I was burning custom CDs from songs I downloaded through Napster and Limewire, and selling them to friends, and friends of friends for $5 to $10 a pop. While I never really set out to start a business, word of mouth spread quickly, and I went from selling 1 to 2 CDs per week, to selling 4-5 CDs per day in less than a month. But after a couple weeks of la...

2019-09-2712 min

Care-Coach-Lead 071 - Who Are Your Classes Designed For?.If we want to be able to engage and retain members for years, and not just a few months, it all starts with your daily class experience. Your classes need to be designed in a way that keeps your veteran, ideal members engaged even after they reach a lot of their goals and have a good handle of the basic skills. And when we talk about class experience, were not just talking about how you write your workouts. It’s how you: · Write your lesson plans and class timelines · Teac...

2019-09-2017 min

Care-Coach-Lead 070 - Using BINGO to Increase Member Engagement and RetentionKeeping your members engaged and committed throughout the year isn't always easy, especially if your gym is seasonal or has slower times of the year. One of the ways we have found to improve engagement and retention during our slower summer months is with BINGO. BINGO is a month-long competition that combines various tasks and challenges related to fitness, attendance, community, social media, and more. It's an idea we originally stole from Orangetheory Fitness, and has become a much anticipated event over the last 3 years at CrossFit Palm Beach. This episode covers everything you need to...

2019-09-1329 min

Best Hour of Their Day | Podcast 80. Andrew Frezza | Seven Figure BoxIn this episode, Ackerman sits down with Andrew Frezza who is one of the owners of CrossFit Palm Beach in Jupiter, FL. Which has been open for close to 7 years, last year brought in over seven figures in profits and has reached that 500 members. For a box that is out of the heavily density populated area is amazing. This may be a surprise as you’ve probably never heard of either himself or this brother Tony Frezza or Crossfit Palm Beach if you live outside of Florida area. This episode really highlights what it takes to make your box gro...

2019-09-1245 min

Care-Coach-Lead 069 - What Are You Willing to Give Up for Success?This episode shares some of the things that I've had to give up in recent years in order to create the time, energy, and attention to do the necessary things to grow CrossFit Palm Beach into a seven figure gym. If you have a lot of extraneous activities like social media, TV, Netflix, Prime Video, golf, drinking with your friends, surfing the internet, shopping, and video games eating away at your time, then it's going to be difficult to find room for important business and personal development action items. But rather than just simply cutting...

2019-09-0617 min

Care-Coach-Lead 068 - Youtube > NetflixToday's episode is more of an announcement to let you know that I will be posting our first official Youtube version of the podcast tomorrow, and I plan to post at least one Youtube video a week moving forward. Over the last few months, I've become a huge fan of Youtube as both an entertainment and educational platform. Youtube has some of the best content available for helping your grow your gym, and develop on a personal and professional level. Please subscribe to the Seven Figure Box channel on Youtube and let me know what ki...

2019-09-0505 min

Care-Coach-Lead 067 - A Simple Exercise for Writing Better Sales CopyWriting great sales copy is a skill that most gym owners could benefit from, but very few owners ever commit the time or energy to getting better at. But most of us would love to have a way to get the attention of our potential clients, without coming off too sleazy or salesy, or without having to pay thousands of dollars to a marketing consultant to do it for us. In today's podcast, I run you through a simple exercise that will help you create great sales copy immediately. I li...

2019-08-3010 min

Care-Coach-Lead 066 - How Leadership is Like DatingFor many years at CrossFit Palm Beach, I felt like I was failing miserably as a leader. I wasn’t able to get my team to do things that I knew they were capable of, and even saw some good employees become entitled or become worse team members under my watch. I’ve realized that leadership is a lot like dating, where you will likely have to go through a lot of bad relationships to eventually know how to create good ones. If you’ve ever been in a good relationship and then broken up, it’s likely b...

2019-08-2709 min

Care-Coach-Lead 065 - Should You Price Match Your Competition?Have you ever been asked by a prospect if you would match their rate at their current gym? What was your response? Did you say yes? Did a part of you consider it, even if you ultimately said no? If you're pricing your services based on what someone else is charging, you are likely setting yourself up for failure. Pricing shouldn't be some arbitrary number that you think your potential customer can afford to pay, but it should be based on the value you want to provide to your cus...

2019-08-2320 min

Care-Coach-Lead 064 - Secrets of a Seven Figure Gym with Daniel NyiriDaniel is an immigrant entrepreneur from Budapest, Hungary that now owns 6 gyms, is an Amazon best-selling author, and a wealth of knowledge. In this episode we discuss how he built an 1100 sq ft facility into a seven figure gym, why and how to raise prices, and how to create multiple successful locations. I especially enjoyed how Daniel broke down the difference between delegating and leveraging, and he shared his favorite book on the subject, Lincoln on Leadership.

2019-08-2154 min

Care-Coach-Lead 063 - Should You Hire Part-Time Coaches?Over the last few years at CrossFit Palm Beach, we have evolved our coaching staff where everyone on our team is now a full-time coach or working towards becoming one. We've noticed a huge benefit from having 100% of our coaching team fully invested and fully committed to CFPB and our members, and we've decided that those are the people we want to work alongside each day. But every week, I still talk to gym owners that have several part-time coaches on staff, and I try to break down the advantages and disadvantages of having pa...

2019-08-1616 min

Care-Coach-Lead 062 - The Dichotomy of CoachingBeing a great coach, business owner, or leader, often requires us to find a balance between seemingly opposing ideas or personality traits. When it comes to coaching, it's important for us to find the balance between: Being personable, while also being professional Being professional, but not formal Being knowledgeable, but not academic in how we talk or teach Educating our members, while also entertaining them Holding a high standard, without being overbearing Empathetic of our members struggles, without coddling them To have high energy and be encouraging, while also providing a ton of substance and value B...

2019-08-0913 min

Care-Coach-Lead 061 - The Level Method with Nathan HolidayNathan Holiday is the owner of Level Method Gym in Lake Forest, California and the creator of the Level Method which is used by over 150 gyms across the world. The Level Method is essentially a martial arts style color system, that coaches and members can use to accurately assess where they are today, and have a systematic approach to improving their fitness and attacking their weaknesses. It’s a powerful tool for improving member retention, upselling to more services like personal training and programming, creating powerful moments in your community, and differentiating your gym from oth...

2019-08-0253 min

Care-Coach-Lead 060 - Running a Successful In-House CompetitionLast weekend, we just completed our 6th Annual Deadly Duo In-House Competition. We've run over 15 in-house competitions over the last 7 years at CFPB, and have made a lot of improvements over the years in how we run these competitions. In this episode, my brother Tony joins the podcast to break down every detail that we believe goes into a successful in-house competition. We talk about how and when to line up sponsorships, increasing member participation, how to think about programming, and coordinating day of logistics, scoring, judging, and everything in between.

2019-07-2636 min

Care-Coach-Lead 059 - Mastering the Fundamentals + a FREE GiftAs coaches, most of us are constantly stressing the value of mastering the fundamentals to our athletes. Yet, as business owners, we many times ignore the fundamentals in favor of the shiny new marketing tactic or the urgent issue that's staring us in the face today. Tell us to create a progression to help someone achieve their first ring muscle up, and you'll likely get a detailed plan of drills and progressions that we feel confident will deliver the result. Yet, if you ask most gym owners how they are going to get to...

2019-07-2013 min

Care-Coach-Lead 058 - Chris Thorndike - Part 2This is part 2 of an interview I did with Chris Thorndike of LIV Athletic (CrossFit Gainesville) and Factory Forged. In this episode, we dive into what it was like for Chris to build his gym remotely while he was living in a different part of Florida. We talk about how to effectively run a business with family, as Chris has co-owned his gym with his brother and his wife at separate times. Chris provides some valuable insights on when and how to work through your partnership, versus cut ties and go your separate ways. We also dive into the value of m...

2019-07-121h 02

Care-Coach-Lead 057 - Why and How to Start a PodcastStarting a podcast is one of the best ways to build your brand, improve member retention, and scale your time as a coach so you can reach more people. But most people don’t launch a podcast because they think it’s way harder or more expensive than it actually is. In this episode, I show you how to launch a podcast for free through Anchor, and the only thing you need to buy is a good quality microphone. (I give you the exact microphone I use) I also break down some of the sur...

2019-07-0520 min

Care-Coach-Lead 056 - Chris Thorndike Factory ForgedIn this week's episode, I sit down with Chris Thorndike of Factory Forged and LIV Athletic. Chris and I have known each other for over 2 decades, dating back to our days playing travel soccer together when we were 10 years old. Chris started CrossFit Gainesville back in 2008, has been working with gym owners since 2011, and is one of the most knowledgeable and helpful people in the micro gym industry. In this first part of our 2-part interview, we talk about why you should rebrand your gym, how to hire and surround yourself with complementary pieces, and how...

2019-06-281h 03

Care-Coach-Lead 055 - Breaking Down a Drop-In ExperienceWhile visiting Portland for the Iron and Mortar experience, we dropped in to a local CrossFit gym to hop in on one of their class workouts. All in all we had a great time and enjoyed the gym and the workout, but we kept noticing little and big things throughout the class that was preventing this gym from being more successful. We decided that this would be a great opportunity to break down a class experience in detail, and show you guys how we look at a class from start to finish. And while our commentary might so...

2019-06-2535 min

Care-Coach-Lead 054 - Markus Gerszi from GymwrightIn this week’s episode, I’m excited to interview Markus Gerszi, the owner of Gymwright. Markus coaches gym owners on how to run a better business, and he has been one of the most influential people in the growth of CrossFit Palm Beach over the last 3 years. In fact, when we started working with Markus and Gymwright starting in the back half of 2017, it led to the fastest growing 6-month period that we have ever experienced at CFPB. Markus has a unique perspective on the industry as a former affiliate owner, and now as a busin...

2019-06-2154 min

Care-Coach-Lead 053 - Triple Your Personal Training RevenueOver the last 3 months we've effectively tripled our monthly personal training revenue at CrossFit Palm Beach, and are finally growing an area of our gym that we neglected for most of the first 6+ years we've been in business. The turning point for us, was working with Active Life, and having all of our coaches go through their coaches' workshop this past March. While this likely won't be a magic bullet for your business (and it wasn't for us either), no other seminar or certification has had a faster ROI on our business, which is why I feel so compelled to sh...

2019-06-1419 min

Care-Coach-Lead 052 - Hall of Fame CrossFit CoachesIn sports, the defining characteristic of all hall of fame players is consistency. Lots of people can have a great day, a great season, or even a great couple years, but it’s the ability to do it over and over again for decades that makes someone truly great. As a CrossFit coach, consistency is just as important. The best coaches may not be a 10 out of 10 on many days, but rarely, if ever, will you see a great coach fall below a 7 out of 10, even on their worst days. As g...

2019-06-0712 min

The Active Life Podcast 140 - Andrew Frezza - How to Make a Million Dollars in FitnessWant to learn how to get a Micro Gym to $1,000,000 a year? Well, then you need to speak with someone who has done it. Prepare to meet Andrew Frezza, the owner of the unassuming, mega successful, CrossFit Palm Beach. . Andrew and his brother, Tony, have recognized some major holes in the way traditional CrossFit is delivered, they plugged those holes, and members, and staff, stopped falling through them. This approach to business is a human approach and one that emphasizes the soft skills most gyms ignore. . Andrew teaches these skills to...

2019-06-0351 min

Care-Coach-Lead 051 - The Golden Ticket PromotionWith the rise of 6 week challenges and social media advertising, It seems like the big focus in our industry right now is how can we create more leads and drive new faces in the door. One of the most successful ways we have done that over the last few years, is by running the Golden Ticket promotion. But with any marketing initiative, we need to be intentional about how we set up and position that offer, or we could just be creating more work for ourselves without a lot of upside on the back en...

2019-05-3120 min

Care-Coach-Lead 050 - Stu Brauer WTF Gym TalkStu Brauer is the owner of Urbn Mvmnt in Charlotte, NC, the WTF Gym Talk podcast and brand, and is a content machine. He also has a youtube channel and Vlog as well as a brand new online university for gym owners, Microgym University. Stu is known for keeping it real with his content, and telling gym owners and coaches the things that they need to hear, but may not always want to hear. His passion and willingness to put himself out there, was the thing that put me over the edge when I decided to start my o...

2019-05-2457 min

Care-Coach-Lead 049 - Becoming a Professional CoachEven though CrossFit has seen tremendous growth and success over the last 10+ years, true career opportunities for coaches in our industry still seems to be few and far between. Most gyms don't have the systems or funds in order to compensate coaches in a professional way, and most coaches aren't willing to put in the work, if there's no guarantee of a long term future. At CrossFit Palm Beach, one of our primary goals is to offer career opportunities for our coaches, and to professionalize what it means to be a CrossFit coach. We've learned that it re...

2019-05-1720 min

Care-Coach-Lead 048 - Launching a Successful Boot Camp ProgramA boot-camp style class can be a great way to get more people to try your gym, increase revenue and profits, and allow you to help people earlier in their fitness journey. But many gym owners are adding boot-camp style programs with no strategic plan, and the program ends up looking like a watered-down version of their CrossFit classes. We made this mistake the first time we launched this type of program at CrossFit Palm Beach, and we ended up having to shut it down after a few months. If you want to mak...

2019-05-1023 min

Care-Coach-Lead 047 - Should You Offer a Free Class?Most gym owners realize that if they want to get more members at their facility, it probably helps to have a low-barrier to entry offer where people can try it before they buy. But deciding to offer a free class isn't as straightforward as it sounds, and we need to be strategic about when and how we offer that free class. Is a free class something you want to offer for all of your classes at any time? Once a week? Once a month? Or Never? We've tried it all and have found that all of these different variations have thei...

2019-05-0320 min

Care-Coach-Lead 046 - Sales = TrustIn order for someone to buy from you, there are 4 areas they need to trust prior to them handing over their credit card. If their level of trust is below an 8/10 in any one of these categories, they likely won’t be purchasing anything that day. The 4 areas that they need to trust are: 1) The Business – Do they trust your gym, the businesses' track record, and that have their best interests in mind? 2) The Process – Do they trust the plan will work for them or has worked for others like them in the past?

2019-04-2617 min

Care-Coach-Lead 045 - Win Each Day with the Power ListThe Power List is something that I have mentioned before briefly on other podcasts, but prior to today's episode, had never covered it in detail. It's a concept that I first heard about from Episode 107 of the MFCEO podcast with Andy Frisella. The Power List is essentially a to-do list, but unlike the traditional to-do list, you have to write down exactly 5 priorities for each day, no more, no less. These priorities need to be things that will drive you closer to your long-term goals, not just urgent or miscellaneous tasks that need to get done. I...

2019-04-1922 min

Care-Coach-Lead 044 - Why We Use SLACK for Internal CommunicationA little over a year ago, we stopped using a private coaches Facebook group, and exclusively started using the Slack app for our internal communication amongst our CrossFit Palm Beach team. Not only did this allow our team members to spend less time on social media, but it created more communication amongst our team, and allowed us to organize our communication in a consistent and searchable format. I now recommend Slack to every gym owner (and business owner) that I speak to. The best part is, 99% of gyms out there should be able to function w...

2019-04-1214 min

Care-Coach-Lead 043 - The Iron and Mortar GymIn today's episode, I sit down with Brenden and Ashley Loyer of the Iron and Mortar Summit and the Iron and Mortar Gym. In our first episode together (Ep 37), we discussed the Iron and Mortar Summit and how they created a premier event for CrossFit coaches and affiliate owners in just a few months. This episode focuses primarily on how they utilized the knowledged gained in the Iron and Mortar Summit to open up their own gym, and their ups and downs along the way. We cover: Why they start every member with pe...

2019-04-0529 min

Care-Coach-Lead 042 - My Experience with Business CoachingOne of the best investments I have ever made in myself and our gym is paying for a business coach. Recently I started working with another business coach (I have 2 now) to help me dial in my schedule and continue to build the Seven Figure Box brand and podcast, without taking away from the goals we've set for CrossFit Palm Beach. In just our first week working together, I already feel like I've accomplished more than I have in the last couple months, and I've paved the way to live a happier, healthier, and more p...

2019-03-2923 min

Care-Coach-Lead 036 - How to Sell Without SellingFor many coaches and owners, sales is the missing link between where they are today and the level of success they know is possible. So many of us are adverse to selling ourselves and our gyms, because we think its slimy, or we think our results should speak for themselves. We see sales as a win-lose situation, where more money in our pockets means less money in our clients' pockets. But selling is serving, and when you have something as life-changing as most of us do in our gyms, we are doing a disservice to oth...

2019-02-1530 min

BarbellJobs Business Podcast Interview With Andrew FrezzaIn this episode, we talk with Andrew Frezza, co-owner of CrossFit Palm Beach and the awesome podcast Seven Figure Box. We discuss hiring coaches, when certifications don't matter and awesome new course for coaches! Check it out and get ready for the knowledge bombs! This podcast is sponsored by Beard Bros Ink Shop, the best damn place to get custom apparel at a great price for the CrossFit industry. Find them at www.bbinkshop.com --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/barbelljobs/s...

2018-11-1711 min