Shows
Indie BitesMaking $200k a year teaching Google Sheets - Andrew KampheyToday I’m joined by Andrew Kamphey, who is the founder of Better Sheets, a platform of tools and tutorials to get better at using Google Sheets, that has done well over $200k in revenue since he launched in 2020. He started out working as a tech on cruise ships, before moving to LA to work in the film industry, which is where he gained all of his Google Sheets prowess. From here he’s had a meandering life journey, working while travelling South East Asia, starting and selling an influencer newsletter, writing a book about charging and even launching a Sa...2023-09-2114 min
Buy & Sell Business - Amazon, AI, & Entrepreneurship with Reggie YoungPowerful Automation using Google Sheets with Andrew Kamphey🔥Sheets Automation Course -
https://www.reggieyoung.com/vault
🔥Andrew Kamphey
https://www.bettersheets.co
Vault Access with over $15k with of Courses, Coaching, & Software
🔥 https://www.reggieyoung.com/vault
Free Ecom Course with Launch Checklist + Private Coaching
🔥https://www.reggieyoung.com/free
#googlesheets #automation #excel #bettersheets2023-02-0242 min
Inventive Expert"How Google Sheets Are Useful For Communication" Expert Advice For Entrepreneurs w/ Andrew KampheyThe biggest myth probably is that Google sheets are an internal tool that you use to do proxies and workflows within your own solo business where you'll keep notes, data, and CRM. Google sheets are very powerful for this to keep data but they can also be extremely useful for communication between internal and external. Sharing information, workflows, planners, and checklists with clients or doing it along with clients, customers, and users, or giving them additional resources.2022-11-0333 min
Smashing the PlateauHow to Find a Niche that Sells Featuring Andrew KampheyAndrew Kamphey had a very meandering career. He became a google sheets wizard and now sells a very lucrative niche offering based on his skills.In today’s episode of Smashing the Plateau, you will learn the very simple process Andrew used to find his niche.Andrew and I discuss:What caused his career to lead to google sheets [02:22]How Andrew created a business around his google sheets niche [10:55]How to persevere until you experience success [15:11]What Andrew learned about building a niche offering [19:25]Learn more about Andrew at https://bettersheets.co.2022-07-2527 min
Build Your Thing – The Podcast For Content CreatorsHow to Find Your Unfair Advantage With Andrew KampheyThere are two types of creators: those who bet on their weaknesses and those who bet on their strengths.
Who do you think has the better odds of succeeding?
Obviously, it's the one who bets on his strengths.
Why? Because when you bet on your strengths, you already start with an unfair advantage...
But as with all good things in life, finding your unfair advantage can be tough.
This is why today's episode is all about how to identify your strengths and "unfair" advantages.
SHOWNOTES:
Matt Giaro's secret emails: https://mattgiaro.com/private-emails?source=podcast-20220722
Andrew's Twitter Handle: https://twitter...2022-07-2200 min
Inventive Journey"Charge For Your Work" The Podcast For Entrepreneurs w/ Andrew KampheyCharge for your work, charge something. There are some people who know what they are selling and are starting to sell it and there are some people who have no idea what to sell. Connect with people, and talk to people, which is hard sometimes, especially online and when you are remote. Dm them on LinkedIn, and email them to get their feedback.2022-07-0348 min
Craftsman CreativeBuilding Creative Businesses with Andrew Kamphey | Craftsman Creative Workshop 008The Craftsman Creative Workshops are a weekly conversation between Daren Smith and a creative co-host on Twitter Spaces. Subscribe to the podcast to get all future episodes.Follow me @darentsmith to join future conversations live, and head to lu.ma/craftsmancreative to see upcoming workshops.The Craftsman Creative Book is out now! Grab your copy at store.craftsmancreative.coFind more about our guest Andrew Kamphey at @kamphey.Learn more about Craftsman Creative and how to grow your own creative business at blog.craftsmancreative.co2022-06-061h 06
The Course Maker PodcastEpisode 8: Andrew KampheyAndrew is the creator of Better Sheets - here he talks about how he trains thousands of students how to use Google Sheets more effectively, and his journey as a course creator.
2021-03-0826 min
The Course Maker PodcastEpisode 8: Andrew KampheyAndrew is the creator of Better Sheets - here he talks about how he trains thousands of students how to use Google Sheets more effectively, and his journey as a course creator.
2021-03-0826 min
The Land Of RandomOnly Sheets, Blockchain, and other Randomness with special guest Andrew Kamphey!Welcome to this week's episode of The Land of Random! The other week I had the pleasure of chatting with Google Sheets Guru Andrew Kamphey. Hear all about his latest project - sheeets.com - which is a very neat Google Sheets product coming out soon! Ever wished you could request a Google Sheet? Well. without spoiling his thunder - he's cooking up something really cool. We also chat about Blockchain, Failed Kickstarter projects, Anger Marketing, and many other random topics. Grab a coffee and start listening! As always, if you haven't subscribed to the newsletter, you can do so...2021-03-081h 22
Business BrainstormsUnearthing Opportunities with Andrew KampheyAndrew's Twitter profile
Resources we talked about:
List of 100 business ideas by Andrew
7 Newsletter Product Ideas for Indie Hackers by Andrew
9 Podcast Product Ideas for Indie Hackers by Andrew
Better Sheets
Twitter templates by Andrew
A tool I built based on the ideation framework shared by Andrew
2021-01-061h 23
All Things VideoStart with Your Audience: How to Design the Perfect Influencer Marketing Campaign -- Andrew Kamphey (Creator, Influence Weekly)Andrew Kamphey is the Creator of Influence Weekly, a weekly newsletter featuring news and insights about the influencer marketing industry. Andrew has a fascinating career background full of twists and turns, which includes working as a mall Santa in Chicago, traveling the world with Royal Caribbean cruises, directing a TV series in Mongolia, and producing content with early Vine stars in L.A. He currently resides in Bali, Indonesia and spends his time building businesses that empower online creators.
In this episode, Andrew shares the recipe for the perfect influencer marketing campaign. The ideal approach, he argues...2020-10-051h 25
Influence Global Podcast - shining a spotlight on influencer marketingS2-E9: Influencer Marketing Trends - Impact Of Covid-19Leading influencer specialist Andrew Kamphey, editor of Influence Weekly shares his insights on the influencer market, and still believes the industry is worth $50bn.Kampney is also the creator of Creatorscape, a unique insight into the key players in...
Learn more about your ad choices. Visit megaphone.fm/adchoices2020-09-0919 min
Influence Global Podcast - shining a spotlight on influencer marketingS2-E9: Influencer Marketing Trends - Impact Of Covid-19Leading influencer specialist Andrew Kamphey, editor of Influence Weekly shares his insights on the influencer market, and still believes the industry is worth $50bn.Kampney is also the creator of Creatorscape, a unique insight into the key players in the industry. He talks about the growth and importance of online marketing. Recent stats from Bank of America says 8-weeks growth in 2020 has equated to that of the previous 10 years and traditional marketing has suffered hugely. People are spending even more time online but harassment and bullying are still prevalent. View-time and livestream is considerably up y...2020-09-0918 min
Influence WeeklyBali GuideHello,More info in the audio note attached. (~15 minutes) Or just read to the very very end.This Friday I’m releasing 🌴 Influencer’s Guide to Bali. Completely free.Originally created in late 2019. It’s time for travel influencers to get a break. A BIG break. I’ve been selling this for $99 for the past 6 months. Now $0.Its original mission was to save influencers time and energy when they want to travel to Bali. It ended up being, part travel guide, part growth guide. Creators can use it befo...2020-05-0715 min
Influence WeeklyFree Preview Influence Weekly #124: YT Up, IG Up, Cost DownListen to my short intro. Then Read, Read, Read!Thank you,Andrew Kamphey, EditorP.S. Sign up for my new free google sheet tips newsletter, also distributed through Substack.http://bettersheets.substack.com/ This is a public episode. Get access to private episodes at influenceweekly.substack.com/subscribe2020-04-1604 min
Influence WeeklyFree Preview Influence Weekly #124: YT Up, IG Up, Cost DownListen to my short intro. Then Read, Read, Read!Thank you,Andrew Kamphey, EditorP.S. Sign up for my new free google sheet tips newsletter, also distributed through Substack.http://bettersheets.substack.com/ Get on the email list at influenceweekly.substack.com2020-04-1604 min
Influence WeeklyFree Preview #123: Bread Machines are up 652% in online sales compared to March 2019.Hello,Listen to the audio note attached. Read this week’s newsletter early.Executive SummaryBread Machines are up 652% in online sales compared to March 2019.80% would participate in a charitable campaign without compensation.PR sees less negative impact. The most negative impact from Covid is in Media Planning / Buying.-Andrew KampheyP.S. A new project, I just launched. Tutorials to show you how make better google sheets: bettersheets.co4 free tutorials now for you to learn. How to Make Magic happen...2020-04-0911 min
Influence WeeklyFree Preview #123: Bread Machines are up 652% in online sales compared to March 2019.Hello,Listen to the audio note attached. Read this week’s newsletter early.Executive SummaryBread Machines are up 652% in online sales compared to March 2019.80% would participate in a charitable campaign without compensation.PR sees less negative impact. The most negative impact from Covid is in Media Planning / Buying.-Andrew KampheyP.S. A new project, I just launched. Tutorials to show you how make better google sheets: bettersheets.co4 free tutorials now for you to learn. How to Make Magic happen wi...2020-04-0911 min
Influence WeeklyFree Preview Influence Weekly #122: Ad Spend Impact Study, U.S Consumer Sentiment report.Hello,I don’t say this often but this is truly a rockstar edition. Two reports that show real data about the marketing industry and consumer spending. These two reports should help you navigate the rough waters we’re currently in.Listen the audio note I included. I go over the highlights and a few of the top stories in this week’s edition.Enjoy,Your Editor: Andrew KampheyPaid subscribers get this preview every week. You’re getting because I think this is beneficial to you right now. It’s $5 a mo...2020-04-0211 min
Influence WeeklyFree Preview Influence Weekly #122: Ad Spend Impact Study, U.S Consumer Sentiment report.Hello,I don’t say this often but this is truly a rockstar edition. Two reports that show real data about the marketing industry and consumer spending. These two reports should help you navigate the rough waters we’re currently in.Listen the audio note I included. I go over the highlights and a few of the top stories in this week’s edition.Enjoy,Your Editor: Andrew KampheyPaid subscribers get this preview every week. You’re getting because I think this is beneficial to you right now. It’...2020-04-0211 min
Influence WeeklyFree Preview #121 Influence Weekly: Creators fight COVIDHello,Here’s a free preview for all! Listen to the audio note for a quick highlight reel and what to expect, or not expect over the next couple of weeks.Executive SummaryCreators help fight COVID in unique ways.Start a new business from home. #StayAtHomeSome Digital brands are increasing their spending.Thank you,Your Editor, Andrew Kamphey This is a public episode. Get access to private episodes at influenceweekly.substack.com/subscribe2020-03-2609 min
Influence WeeklyFree Preview #121 Influence Weekly: Creators fight COVIDHello,Here’s a free preview for all! Listen to the audio note for a quick highlight reel and what to expect, or not expect over the next couple of weeks.Executive SummaryCreators help fight COVID in unique ways.Start a new business from home. #StayAtHomeSome Digital brands are increasing their spending.Thank you,Your Editor, Andrew Kamphey Get on the email list at influenceweekly.substack.com2020-03-2609 min
Influence WeeklyCost Per Engagement Compared to Follower CountNote: thanks to Shane Barker for the inspo and Influence.Co for the data.Hi All,This is a special deep dive into an older dataset, but I think it shows something very powerful for all involved in the influencer ecosystem. The last two years I heard a lot about Micro-influencers and the fact that they had higher engagement rate.But at least in my experience, and now hearing from many in the industry, the micro-influencer segment is fraught with non-professionals and non-great content. Make sure to listen to the 10...2020-02-2710 min
Influence WeeklyCost Per Engagement Compared to Follower CountNote: thanks to Shane Barker for the inspo and Influence.Co for the data.Hi All,This is a special deep dive into an older dataset, but I think it shows something very powerful for all involved in the influencer ecosystem. The last two years I heard a lot about Micro-influencers and the fact that they had higher engagement rate.But at least in my experience, and now hearing from many in the industry, the micro-influencer segment is fraught with non-professionals and non-great content. Make sure to listen to the 10...2020-02-2710 min
Influence WeeklyWhat We Talk About When We Talk About Influencer MarketingRecently I was honored to be a guest on Nfluential’s Coffee Conversations podcast.Listen to both part 1 and part 2 for the full hour long conversation.And then I remembered I’ve been on two other podcasts this past year.And nearly every week I get on the phone with a reader or two. Sometimes it’s a tech firm, sometimes an investor in the space, mostly it’s with people at agencies.There are some topics we keep on talking about. Time and time again. Publicly and privately.In addition...2020-02-2439 min
Micka on InfluenceInfluencer Marketing and Growth Hacking (Part 2)The second part of our interview with Jet-Setting, Growth Hacker, ANDREW KAMPHEY. Make sure you listen to Part 1 before going ahead and listening to this episode.
Andrew is the founder of https://influenceweekly.co/ ; a popular industry newsletter and https://influencersguidetobali.com/ which helps influencers get the best out of Bali (to name just a few). Join us as he shares his wealth of knowledge on empowering a cross-section of industry players - from brands, creators, influencers and entertainers through a hybrid influencer marketing & growth hacking strategy. You can also follow Andrew on LinkedIn at https://www.linkedin...2020-02-1941 min
Micka on InfluenceInfluencer Marketing and Growth Hacking (Part 1)It’s a new year and a new decade - we are back, stronger than ever and looking forward to 2020 and taking you on a wonderful journey!
Our international guest on this first of two episodes is Jet-Setting, Growth Hacker, ANDREW KAMPHEY. He is the founder of https://influenceweekly.co/ ; a popular industry newsletter and https://influencersguidetobali.com/ which helps influencers get the best out of Bali (to name just a few). Join us as he shares his wealth of knowledge on empowering a cross-section of industry players - from brands, creators, influencers and entertainers through a hybrid in...2020-02-0539 min
Influence WeeklyAudio Version of Influence Weekly #113Hello,Short audio note gives context to this week’s articles and highlights the ones that may be worth a deep read.Thank you for your support!-AndrewIf you’d prefer to get this before everyone else, consider paying $5 per month. This is a public episode. Get access to private episodes at influenceweekly.substack.com/subscribe2020-02-0313 min
Influence WeeklyTalking Points #107: The Goat AgencyTalking Points is the podcast that lets you hear the discussion happening inside of Influencer Marketing Agencies.Today’s Guest Hosts are Meghan and Frankie from The Goat Agency.Most of the time The Goat Agency is making news… making vlogs, podcasts and more. Now the duo of Meghan and Frankie take on the news. What’s going on this week and how it affects their agency? They ponder the ramifications of sustainable fashion influencers. Get their POV on why they (Goat Agency) made the 100 Most Influential People list in 2019. And will Facebook’s Brand Co...2019-12-2612 min
Influence WeeklyTalking Points #106: Trending FamilyTalking points is the podcast guest hosted each week by a different agency in the influencer marketing space. They cover the topics and news in Influence Weekly as well as share their own experience working day to day in the industry.Today’s Guest Hosts are Justin and Sean from Trending Family.Follow along as they use Edition #106 as the Talking Points.Justin and Sean discuss the things that stood out to them on Influence 100. They also discuss Groceries, India, TikTok. Justin points out a missed opportunity in a Campaign. Athletes need to up th...2019-12-1916 min
Influence WeeklyTalking Points #106: Trending FamilyTalking points is the podcast guest hosted each week by a different agency in the influencer marketing space. They cover the topics and news in Influence Weekly as well as share their own experience working day to day in the industry.Today’s Guest Hosts are Justin and Sean from Trending Family.Follow along as they use Edition #106 as the Talking Points.Justin and Sean discuss the things that stood out to them on Influence 100. They also discuss Groceries, India, TikTok. Justin points out a missed opportunity in a Campaign. Athletes need to up...2019-12-1916 min
Influence WeeklyThe State of Instagram Influencer Marketing ReportHi, A quick note: Most of the insights are in the audio. I just wanted to make sure you had access to the original report which is a free download on Later.Later and Fohr did an excellent job of getting this data together and reporting on it.The Key Takeaways of the report are in the report. I recommend reading it yourself. in my audio note I dissect and critique the findings by diving deeper into their numbers.If you haven’t yet, here’s the key takeaways Later published in thei...2019-12-1636 min
Influence WeeklyInfluence Weekly Talking Points #105: HYPRTalking Points is the podcast that takes you inside of agencies while they discuss the highlights and takeaways in Influence Weekly. What’s going on in the Influencer Marketing industry this week….. we’ll find out.HYPR is back as guest hosts this week of Talking Points.Gil and Kayli from HYPRBrands walks you through the newsletter’s highlights.Show NotesHYPRBrands’ Tik Tok Survey, asks…Is Tik Tok really a big deal?They find a stark difference when looking at different age groups. Overall over 60% of users don’t use TikTok, wh...2019-12-1114 min
Influence WeeklyIs ROI the #1 Challenge for Influencer Marketing?I collected an epic list of 42 stats that show the power of Influencer Marketing. The stats all come from reports I’ve featured in Influence Weekly emails in the past two years.While compiling that list I found this stunning similarity… or discrepancy between two surveys of marketers done in early 2019.Two reports claim that ROI is the top challenge for Influencer Marketing Marketers. But it turns out that in one study 52% of marketers surveyed answered ROI while in another survey of marketers 28% of the marketers answered ROI. In both studies, ROI is the top...2019-12-0909 min
Influence WeeklyIs ROI the #1 Challenge for Influencer Marketing?I collected an epic list of 42 stats that show the power of Influencer Marketing. The stats all come from reports I’ve featured in Influence Weekly emails in the past two years.While compiling that list I found this stunning similarity… or discrepancy between two surveys of marketers done in early 2019.Two reports claim that ROI is the top challenge for Influencer Marketing Marketers. But it turns out that in one study 52% of marketers surveyed answered ROI while in another survey of marketers 28% of the marketers answered ROI. In both studies, ROI is the...2019-12-0909 min
Influence WeeklyTalking Points #104: Brendan Gahan and Jason HarrisNike’s losing to Fashion Nova. A farmer’s making more from his YouTube than his crops.Influencer’s aren’t even calling themselves Influencers!This week’s guest hosts, Jason Harris and Brendan Gahan from Mekanism, discuss all the highlights from Influence Weekly #104.Show NotesWhy don’t Influencers call themselves Influencers?93% of Influencers never been asked if they have fake followers.Get all 42 Stats About Influencer Marketing here.Brendan points out tons of growth across creators and channels, Year over year.Millenni...2019-12-0320 min
Influence WeeklyTalking Points #100 - MG EmpowerHello, Welcome to the Talking Points series. Where agencies take over your earscape to react to the week’s Influencer Marketing news.This week’s guest hosts are Maira and Aleks from MG EmpowerThe articles they discuss are from Edition #100 of Influence Weekly. Their conversation touches on:Influencer Marketing AwardsHow fashion brands are rethinking influencer marketing.Target’s YouTube series.Connect with them:on Linkedinor InstagramIf you’re not getting the text version on Fridays, reach out to h...2019-11-1326 min
Influence WeeklyInfluence Weekly's Talking Points #99: InfluoThis is an audio version of Influence Weekly. Read the newsletter on FridaysToday’s Guests Hosts are Maarten and Luka from Influo.From Belgium, these hosts go deep into the newsletter. Follow along hereMaarten and Luka bring to the podcast a lot of their own experiences. They list a ton of the factors in influencer post pricing. What’s new in restaurant marketing? What’s the department that should own Influencer Marketing?SHOW NOTES71% of Influencers not calling themselves “Influencers” isn’t shoc...2019-10-3030 min
Influence WeeklyTalking Points #98: Paladin SoftwareToday’s guests are James Creech and Thomas Kramer from Paladin Software. Make sure to listen to James’ All Things Video podcast.Their analysis is much aligned with my own: data-informed. Their expertise in the industry shines throughout their conversation based on last week’s Influence Weekly.Follow along as they read and analyze Edition #98.SHOW NOTESNo big surprise that social is making more money now that people are spending more time.Feels like Facebook can win the arms race for streamers.Not surprised people won’t...2019-10-2426 min
Influence WeeklyInfluence Weekly Talking Points #97: HyprToday’s Guest Hosts are Gil and Kayli of HYPRGil and Kayli bring their expertise in Influencer Marketing to the forefront to analyze this week’s news. Read along to Edition #97 hereSHOW NOTESMental Health influencers now using text on Instagram with great success.How do you include advertising in Tik Tok? The team is conducting research to see how prolific TikTok really is. Fraud happens when a campaign goes live and an influencer feels pressure to hit goals, and is not always predictable beforehand. Need a real...2019-10-1621 min
Influence WeeklyInfluence Weekly Talking Points #94Today’s Guest Hosts are Tony Tran, CEO of Lumanu, and Natalie Silverstein, VP, Brand Marketing and Culture at Collectively Inc.SHOW NOTESTony’s Trends: I see the maturation of Influencer Marking and Retail Evolution.One camp talks about rise of micro-influencers and the other talks about repeatable activations.Natalie: Makes sense to build ambassadorships.Creators are not just an asset you can have a transactional relationship with.Advertisement creates culture and responds to culture.Tony: There’s no one size fits all.Natali...2019-09-2629 min
Influence WeeklyInfluence Weekly Talking Points #93: Carbon AugustThis week’s guest hosts are Alexander and Brittany Hennessy from Carbon August. Follow along while they analyze the news: Influence Weekly #93Get ready for either Humor or Contention. They’ll be stirring up a ton of debate with the strong opinions of why people are doing some of the things they’re doing in Influencer Marketing.You can follow Brittany on Instagram at @mrsbrittanyhennessy You can follow Alexander at @mralexanderhennessyIf you work in Influencer Marketing and wish to guest host an episode of Talking Points, then email me at hi...2019-09-1934 min
Influence WeeklyInfluence Weekly, The Takeaway #93This audio version of Influence Weekly is here a bit early. I’ve sent this Friday morning instead of the regular Monday. Thought I’d see if you’re more interested today than on Monday.Read along here: Influence Weekly #93-AndrewP.S. Any feedback or critique is much appreciated. This is a public episode. Get access to private episodes at influenceweekly.substack.com/subscribe2019-09-1316 min
Influence WeeklyTalking Points #92: Matter of FormGuest Hosts Rachel Clay, Head of Social Media & Influencer Marketing and Juliet Watkin-Rees, Marketing Executive from Matter of Form.Follow along by reading Influence Weekly #92SHOW NOTESTravel InfluencersArticle was rather negative, and our experience has been positive.Content needs to be relatable, and authentic. Brands and Resorts struggle to vet influencer profiles.Cost of Being an InfluencerI’m Guilty of spending on brunches, too.Interesting take on this topic, the cost of content production.Instagram is building...2019-09-1227 min
Influence WeeklyTalking Points #92: Matter of FormGuest Hosts Rachel Clay, Head of Social Media & Influencer Marketing and Juliet Watkin-Rees, Marketing Executive from Matter of Form.Follow along by reading Influence Weekly #92SHOW NOTESTravel InfluencersArticle was rather negative, and our experience has been positive.Content needs to be relatable, and authentic. Brands and Resorts struggle to vet influencer profiles.Cost of Being an InfluencerI’m Guilty of spending on brunches, too.Interesting take on this topic, the cost of content production.Instagram is building tr...2019-09-1227 min
Influence WeeklyInfluence Weekly The Takeaway #91Please enjoy this audio version of Influence Weekly #91.Read along here: Influence Weekly #91: Campaign Case Studies from Brother, iDeal, RCA and The NavyThank you for listening,Andrew Kamphey Get on the email list at influenceweekly.substack.com2019-09-0220 min
Influence WeeklyInfluence Weekly The Takeaway #91Please enjoy this audio version of Influence Weekly #91.Read along here: Influence Weekly #91: Campaign Case Studies from Brother, iDeal, RCA and The NavyThank you for listening,Andrew Kamphey This is a public episode. Get access to private episodes at influenceweekly.substack.com/subscribe2019-09-0220 min
Influence WeeklyInfluence Weekly: The Takeaway #90Good day. Please enjoy this week’s The Takeaway. The audio version of Influence Weekly.Read it here: Influence Weekly #90: What Teenagers Think, Hotel Marketers Using Influencers, Dubai's Influencer DiplomaCare to support Influence Weekly? Click here to Buy Me a Coffee. This is a public episode. Get access to private episodes at influenceweekly.substack.com/subscribe2019-08-2621 min
Influence WeeklyTalking Points #89: Social StandardToday’s guest hosts are Dylan Conroy and Ray Kim of The Social StandardClick Here to follow along by reading Edition #89SHOW NOTESMeetups OfflineWe’re seeing this trend with gamers doing conferences, Tours, and DIY meetups.It’s that meaningful connection you get through these meetups.Lessons LearnedWorking with high-profile celebrities comes with lots of different communications.Can you build a campaign around a celebrity’s existing work?Deal between Adobe and Casey Neistat only took place because we knew...2019-08-2232 min
Influence WeeklyThe Takeaway #89Hi,Welcome to the audio version of Influence Weekly. Click here to read it in written form.Guest Hosts from Social Standard will be going through the news and giving their take later this week.-Andrew Kamphey, Your Editor. Get on the email list at influenceweekly.substack.com2019-08-1912 min
Influence WeeklyThe Takeaway #89Hi,Welcome to the audio version of Influence Weekly. Click here to read it in written form.Guest Hosts from Social Standard will be going through the news and giving their take later this week.-Andrew Kamphey, Your Editor. This is a public episode. Get access to private episodes at influenceweekly.substack.com/subscribe2019-08-1912 min
Influence WeeklyTalking Points #88: InfluencerDB and Social StandardThis week’s Guest Hosts are Brian Reitz from InfluencerDB, and Jonathan Chanti from The Social Standard.The cut through the noise and give you the best points.Show NotesCleanfluencersThings in Digital Media are becoming more practical.High-Performing StoriesJust a few principles to keep in mind.1. Authentic and Organic2. What message am I creating?3. What content is my audience engaging with.Dallas InfluencersIt’s good to see people from Dallas highlighted.Audience is g...2019-08-1519 min
Influence WeeklyInfluence Weekly #88: The TakeawayHear about Clean-fluencers, Dallas Influencers who inspire others. Amplifying Non Profits, Caitlin’s foray into teaching people not to fear death.Accepting submission of PanelPickers for anyone wanting to do a SXSW panel on Influencer Marketing.Hope you enjoy listening to just the takeaways from edition number 88.Click here to read it.Checkout the library: Influenceweekly.co/library-Andrew KampheyConsider buying me a cup of coffee Get on the email list at influenceweekly.substack.com2019-08-1217 min
Influence WeeklyInfluence Weekly #88: The TakeawayHear about Clean-fluencers, Dallas Influencers who inspire others. Amplifying Non Profits, Caitlin’s foray into teaching people not to fear death.Accepting submission of PanelPickers for anyone wanting to do a SXSW panel on Influencer Marketing.Hope you enjoy listening to just the takeaways from edition number 88.Click here to read it.Checkout the library: Influenceweekly.co/library-Andrew KampheyConsider buying me a cup of coffee This is a public episode. Get access to private episodes at influenceweekly.substack.com/subscribe2019-08-1217 min
Influence WeeklyInfluence Weekly Talking Points #87: KynshipWelcome to Talking Points, where an agency brings you inside, not just their office, but also their minds. Today’s Guest Hosts are Reed Naliboff and Taylor Lagace of Kynship.Follow along as they analyze the news from Edition #87 of Influence Weekly.SHOW NOTESHidden Likes on InstagramLikes may have led to influencers creating content they didn’t initially set out to create.This could lead to a more authentic experience on Instagram.Will lead to short-term stress, anxiety, chaos, but should come out better....2019-08-0825 min
Influence WeeklyInfluence Weekly The Takeaway #87Welcome to The Takeaway with your host Andrew Kamphey. Here’s what’s going on in Influencer Marketing. Plus, I’ll tease you with some data insights from reports I’m working on, like a Jobs analysis and opportunities in Podcast Ads. Big week here, because I also launched Creator Growth Lab, the Instagram follower count tracker… on Product Hunt.Click here for Edition #87SHOW NOTESCheck out Brandon and Joshua’s perspectives of Edition 86 last week.How to submit a Case StudyThank you and hope you enj...2019-08-0515 min
Influence WeeklyInfluence Weekly The Takeaway #87Welcome to The Takeaway with your host Andrew Kamphey. Here’s what’s going on in Influencer Marketing. Plus, I’ll tease you with some data insights from reports I’m working on, like a Jobs analysis and opportunities in Podcast Ads. Big week here, because I also launched Creator Growth Lab, the Instagram follower count tracker… on Product Hunt.Click here for Edition #87SHOW NOTESCheck out Brandon and Joshua’s perspectives of Edition 86 last week.How to submit a Case StudyThank you and...2019-08-0527 min
Influence WeeklyInfluence Weekly Talking Points #86: Epic Signal & TubeFilterEnjoy today’s episode of Talking Points. The podcast that takes you inside the offices of an agency as they analyze the news and trends of Influencer Marketing.Brendan and Josh riff on Kylie’s worth, Famous Birthdays’ quality control, Why you’re losing Instagram followers, and hear Brendan pontificate over how he generated half a billion views on TikTok.Today’s Guest hosts, providing color commentary are Brendan Gahan, of Epic Signal, and Josh Cohen, Tubefilter Co-Founder.Follow along with the print version of Edition #86 here.Show NotesInstagram Rich List2019-07-3128 min
Influence WeeklyInfluence Weekly The Takeaway #86Welcome to the audio version of Influence Weekly. This week’s edition #86 can be found by clicking here.Show SummaryIndustry News: Little Monster Media Co. Hiring in L.A. / Event in London / Vidcon ActivationsPeople: Beauty Influencer’s Dad watches her videos every day / Olivia Plotnik learns from posting 1,300 WeChat posts / 4 Beauty Gurus / 2 Korean YouTubers profiles.Great Reads: Instagram Rich List / VSCO / Famous Birthdays / Twitch Stats -Andrew, Your Editor.P.S. Did I miss something you loved? Email me and I’ll include it later this week. This is a p...2019-07-2911 min
Influence WeeklyInfluence Weekly Talking Points #85: HYPRToday’s guests are Gil & Kayli of HYPR.Follow along by reading Influence Weekly #85 here.Talking points is the podcast that readers of Influence Weekly take over and share their insights. You have a special episode this week because Gil, of Hypr, has his own stats on the Influencer Marketing job market that he will share. Kayli and Gil go through the trends and insights from working deep in the Influencer Marketing field.Show NotesYouTube Stars on IGTVGil: Instagram didn’t have this in mind, and it’s probab...2019-07-2421 min
Influence WeeklyInfluence Weekly: The Takeaway #85Welcome to the audio version of Influence Weekly. This week’s edition took a unique turn because it’s the week after Vidcon! The biggest event in the online video world and I, your editor, have attended the past 4 years. This year for the first time in a while I found myself on the other side of the world. To keep up I’ve covered numerous wrap ups and round up and takeaway articles from this Year’s attendees. They range from journalists sent by their editors, to industry insiders.The original newsletter sent on Friday can be found he...2019-07-2216 min
Influence WeeklyInfluence Weekly Talking Points #84: KynshipToday’s Guests from are Cody and Reed from KynshipThe edition they are covering is Influence Weekly #84. Click here to read it online.If you have gmail you can search for Influence Weekly in your inbox by clicking here.SHOW NOTESMonkfluencersReed: It’s a mysterious world. Leveraging Instagram is interesting.Reed: The article features Jay Shetty, former monk. I wouldn’t think he was a monk.Reed: He’s famous because of the stories he tells. Not his looks.Cody: Is this mor...2019-07-1723 min
Influence WeeklyInfluence Weekly The Takeaway #84: Were you at Vidcon?Good Monday morning. Hope you’re recovering, if you were at Vidcon. This will be a quick rundown of the week’s newsletter. Most likely we have an agency giving their opinion on the news in Talking Points later this week.Click here to go read the text version of Influence Weekly #84 This is a public episode. Get access to private episodes at influenceweekly.substack.com/subscribe2019-07-1521 min
Influence WeeklyInfluence Weekly The Takeaway #83Welcome to the Takeaway, the audio version of Influence Weekly Edition 83If you’d like to follow along and/or just read the articles, they are all at this link: Edition 83.What’s Not In the NewsletterIce Cream Double for InfluencersBrittany Hennessy has my favorite quote from the Guardian’s article on this. This is a public episode. Get access to private episodes at influenceweekly.substack.com/subscribe2019-07-0816 min
Influence WeeklyTalking Points #82: The Beauty InfluencersEach week I curate a batch of articles around Influencer Marketing. And you hear my take during The Takeaway. Talking Points is the podcast I hand over to you, the reader, to share your viewpoints on the trends and news of the week. Get inside the minds of agencies and those working day to day in Influencer Marketing.Today's guest hosts are Christine and George from The Beauty Influencers. Their lens on influencer marketing comes from a long career in the beauty industry. They cherry pick the beauty articles and discuss their own projects expanding on...2019-07-0413 min
Influence WeeklyInfluence Weekly The Takeaway #82Welcome to the audio version of Influence Weekly created by your editor, Andrew KampheyThis week’s issue #82 is here: https://us12.campaign-archive.com/?u=ce8a5e698082549514fb4fde2&id=9d5c3568faI’ve written some show notes below. Fashion Influencer SurveyInfluencer’s Influencer: Aida Domenech - @DulceidaPinterest Ranks 2nd for favorite social media platform for inspiration and ideas3rd was 21 Buttons, new to me.Most popular Male Influencer: @PrincepelayoThe State of Instagram Marketing 2019 - Part 4: Instagram AnalyticsIn...2019-07-0117 min
Influence WeeklyInfluence Weekly The Takeaway #82Welcome to the audio version of Influence Weekly created by your editor, Andrew KampheyThis week’s issue #82 is here: https://us12.campaign-archive.com/?u=ce8a5e698082549514fb4fde2&id=9d5c3568faI’ve written some show notes below. Fashion Influencer SurveyInfluencer’s Influencer: Aida Domenech - @DulceidaPinterest Ranks 2nd for favorite social media platform for inspiration and ideas3rd was 21 Buttons, new to me.Most popular Male Influencer: @PrincepelayoThe State of Instagram Marketing 2019 - Part 4: Instagram Analytics2019-07-0117 min
Influence WeeklyTalking Points #81: Open InfluenceTalking Points takes you inside an agency’s offices to find out what’s going on in Influencer Marketing. What do they learn from this week’s news and how are they implementing the changes in the influencer marketing industry.Guests: Eric Dahan, CEO Open Influence & Maggie Reznikoff, Head of Account Management, West Coast. Company Link: Open InfluenceIssues Link: Issue #81SHOW NOTESInfluencerDB’s Study: Download the report here.Fashion is leading the pack in sponsorships. (~30%)Eric is Surprised to see how many repost accounts were mos...2019-06-2626 min
Influence WeeklyInfluence Weekly The Takeaway #81Show NotesIssue #81 originally sent June 21st, 2019Stat of the Week82% of Gen Z teenagers skip ads and more than 50% use technology to block adsThe CountdownInfluencer ads more 'emotionally intense' and memorable than TV claims neuroscience studyInfluencers outperformed YouTube ads by 28% in emotional intensity and 73% in memory encoding.If consumers are exposed to an influencer ad before the TV, FB or YT ad from the same campaign, they are 58% more likely to feel positive towards the TV, FB or TV ad, and 47% more likely to...2019-06-2419 min
Influence WeeklyTalking Points: Influence Weekly #80Talking Points is a new type of podcast. I, the editor, hand over the commentary to a company with at least 2 readers working together. You the listener get insights from inside the industry. What’s the reaction to the news? What are we learning day to day?Last Week’s guests The Goat Agency can be heard here.Issue Link: Issue #80Guest Company: The QYOUGuests: Glenn Ginsburg, SVP Global Partnerships, & Arvind Jayaram, Director of Brand Partnerships.This weeks’ guests are Glenn and Arvind of The QYOUSHOW NOTES2019-06-2118 min
Influence WeeklyInfluence Weekly The Takeaway #80BuyMeACoffee to get updates on where I’m drinking coffee.The Best ThingMary Meeker’s annual Internet Trends Report 2019Why does this matter to Influencer Marketing? Because we're all working on the internet. Internet ad spending accelerated in the US, up 22 percent in 2018. Americans are spending more time with digital media than ever: 6.3 hours a day in 2018, up 7 percent from the year before. Most of that growth is coming from mobile and other connected devices.Faster wifi and better phone cameras have encouraged a surge in image taking. More than 5...2019-06-1718 min
Influence WeeklyTalking Points: Influence Weekly #79Talking Points is a new format of podcast. I, the editor, hand over the commentary to a company with at least 2 readers working together. You the listener get insights from inside the industry. What’s the reaction to the news? What are we learning day to day?This week’s guests are Harry and Esme of The Goat Agency. If you and a colleague read Influence Weekly, you can be a guest host. Email me: hi@influenceweekly.co and I’ll schedule you for a future week. Talking Points Show NotesIs...2019-06-1229 min
Influence WeeklyThe Takeaway -Influence Weekly #79: 25% of Your BudgetThe Best Thing:Creator Growth LabAn all-purpose tool to track your growth. I’m creating this for influencers, creators, anyone who wants to growth hack their way to more fans. This is the ultimate growth hacker tracker.Part growth tracker, part School. Not only can you track what you do, you can learn what to do to grow. If you know someone with an Instagram who wants more followers. Tell me about http://creatorgrowthlab.comThe Countdown5 Gen-Z influencers you need to knowNow blocked by D...2019-06-1020 min
Influence WeeklyAudio: Influence Weekly #78: QVC, Daniel Wellington, Sephora, ShopbopThe original newsletter sent on Friday May 31st can be found here.The CountdownCase Study: How Daniel Wellington is still top of the influencer marketing game.Their strategy: Freebies, Hashtags, Discounts, and Daily Competitions. It’s the most-mentioned brand mentioned in influencer posts using the #ad hashtag, according to a 2019 study by Social Bakers. It’s very happy about working with influencers and promotes it whenever it can in order to garner even more.Open Influence: What’s currently being done to tackle influencer fraud - both from a technological and strategic level to comba...2019-06-0312 min
Influence WeeklyInfluence Weekly #77:The Takeaway - 2 Influencer SurveysThe Best ThingJen Selter launches a protein bar.The CountdownJulius and Lippe Taylor's State of Influencers Report 2019In answer to “When working with brands, what’s the biggest challenge?” 52% of all respondents selected “Negotiating value exchange.” The good news is that just 18% felt brands are too controlling over creative direction.What Sherlock Holmes Knew About Attribution ModelingAron, of Relatable, and then Google found out that for every person who is clicking on the tracking link of an influencer video on YouTube, there are 4 more people who are no...2019-05-2729 min
Influence WeeklyInfluence Weekly #76 - The Takeaway Audio VersionCaution: Strong, adult language in this episode. The CountdownHere's What's Driving Digital PurchasesHalf (52%) of those surveyed who use social media said they have clicked on an influencer's post. Nearly a third of those (31%) have then gone on to buy the itemIt’s Official, my Instagram “Likes” are Gone!“I didn’t feel like I missed the likes”What’s interesting is that he’s very much aware that the likes are gone. Why General Mills is spending more of its digital budget on influencers...2019-05-2019 min
Influence WeeklyIssue 75 - Audio VersionI go through Issue 75, The Big Thing, the Countdown and What’s Not in the Newsletter.Enjoy this audio Version. Tell me what you think. This is a public episode. Get access to private episodes at influenceweekly.substack.com/subscribe2019-05-1728 min
FruitfulDurian Taste Test!On this super episode I make 4 previous guests try the world's most controversial fruit, Durian. Join Nonie Kimpitak, Marc Lessman, Andrew Kamphey, and Mary Huddleston as they sample the fruit that's so pungent it's been banned on busses in Asia.2019-01-2435 minFruitfulFruit Snacks with Andrew KampheyWe're eating fruit snacks, those gummy treats stamped into the shape of a fruit or creature. We'll also talk diet sodas, Asian gelato flavors, and nausea from eating fruit snacks!2018-11-0240 min