Shows
The FMCG Guys291. Andrew Lipsman, Retail Media Analyst, Live from RMSUK '25: In-Store, Untapped Opportunities, CMOs, US vs EUWatch on YouTube: https://youtu.be/tfqor_l64-M Andrew Lipsman is one of the world's most respected Retail Media's Opinion Leaders. We sat with him at SMG and ADWEEK's Retail Media Summit UK to speak about the latest trends, what Retailers are doing and, ultimately, how brands and CMOs may be underestimating this Media Channel's true potential. Tune in to hear about: In-Store Retail Media Differences between the US and Europe Measurement, transparency and standardisation What FMCGs are (and are not) doing Check out Andrew's appearances on The CPG Guys here: https://w...
2025-12-1719 min
Retail Media Breakfast ClubAgentic Shopping Looks Crazy. So Did Self-Service Supermarkets.In this episode, I start with a trip back to 1916, when Clarence Saunders launched the first self-service supermarket, Piggly Wiggly, and everyone thought it was a ridiculous idea. Customers serving themselves? Paying cash instead of running a tab? Madness. Yet, it reshaped retail forever.I use that story as a lens to explore today’s 'crazy-sounding' innovation: agentic shopping (AI agents shopping on our behalf). Drawing from retail analyst Andrew Lipsman’s critiques, I unpack why skepticism toward new retail tech is healthy, but can also blind us to early versions of world-changing ideas. From Webvan to Amaz...
2025-10-1613 min
Retail Media Breakfast ClubI Got Prime Deals. Or Did I? Why Consumer Distrust Is AI Shopping's Real OpeningLast week, I fell into the hype of Amazon’s Big Deal Days. And as the boxes arrived on my doorstep, I couldn’t shake one uncomfortable thought: "did I actually get a deal?" In this episode, I unpack why online shopping feels less like convenience and more like detective work these days.From inflated list prices and contradictory product info, to fake reviews and ad overload, I explore the five major ways consumer trust has eroded in ecommerce, and why that’s opening the door for AI shopping agents to step in. Are tools like ChatGPT and Am...
2025-10-1409 min
Unpacking the Digital ShelfThe Power of iROAS in Experiential Retail Media, with Andrew Lipsman, Commerce and Media Analyst, and Matt Eichorn, Co-Founder and CEO at FreeoskThink of a store that's not just a place to buy things, but an experience you can see, hear, and touch. That's the essence of experiential retail media—the new frontier where advertising, content, and commerce merge to create memorable moments for shoppers, and incremental revenue for brands, in both the short term and long term.
Andrew Lipsman, Commerce and Media Analyst, and Matt Eichorn, Co-Founder and CEO at Freeosk joined the podcast to explain it all.
2025-09-1532 min
Mobile Dev Memo PodcastSeason 6, Episode 8: The headwinds facing agentic commerce (with Andrew Lipsman)In this episode of the podcast, I speak with Andrew Lipsman, an independent analyst in the retail media space and the author of Media, Ads + Commerce. Andrew and I discuss the prospects for -- and the futility of -- agentic commerce. Among other things, our conversation covers:The definition of 'agentic commerce'The 'fundamental flaws' in agentic commerce from a conceptual and commercial standpointWhether independent agents can capably fulfill commercial transactions if platforms like Amazon and Shopify block themWhether open web advertising is a useful analog for agentic commerceWhether agentic commerce is fundamentally at odds with consumers' interestsAmazon's own...
2025-09-0549 min
Retail Media Breakfast ClubBig Agencies & Retail Media: A Slightly Unhinged RelationshipRetail media may be the hottest topic in advertising right now, but how do big agencies really feel about it? In this episode, I unpack new Infillion research that reveals the complicated love-hate relationship agencies have with retail media. On the surface, agencies are excited about its potential. But dig deeper and you’ll find a story of frustration, structural challenges, and competing priorities.I break down the numbers from a survey of senior media buyers at large agencies, explore why retail media is still treated as a promotional channel, and highlight the formats and tactics that ar...
2025-09-0409 min
The WARC PodcastRetail media’s creative conundrumRetail media’s questionable creativity credentials may be holding it back from securing a greater share of brand marketing budgets. Commentators Andrew Lipsman, Colin Lewis and Kiri Masters joined WARC at Cannes Lions to explore how the industry can respond.
2025-07-1521 min
RMX - The Retail Media PodcastThe Future of Retail Media with Andrew LipsmanAndrew Lipsman is an independent analyst and consultant at Media, Ads + Commerce. His industry coverage specialises in retail media—which he is known for anointing as “digital advertising’s third big wave”— and other areas of the digital media, advertising, and commerce ecosystem. He is also a founding advisor and strategist at retail media consultancy, Colosseum Strategy.In this episode Lipsman argued that the future of retail media is, in essence, the future of all media. Lipsman stresses that transactional and retail data will become the foundational mechanism for targeting and measurement in the advertising landscape, moving bey...
2025-07-0239 min
Retail Media TherapyEP21 - Cannes Deathmatch Live - Part 2Cannes Deathmatch Live - Part 2The Retail Media Therapy podcast goes live at the Cannes International Festival of CreativitySo strap in to live to Retail Media Therapy Live: Celebrity Deathmatch Edition.→ Featuring the experts: Kiri Masters vs Andrew Lipsman vs Colin Lewis→ Judged by Mario Mijares (Gulp Media by 7-Eleven), David Clark (Elevate by Frasers Group) and Stacy Gratz (Tesco Media and Insights)Hosted by Grace & Co' MD Michael IslipAnd featuring Zitcha and QSIC. Hosted on Acast. See...
2025-06-2618 min
Retail Media TherapyEP20 - Cannes Deathmatch Live - Part 1Cannes Deathmatch Live - Part 1The Retail Media Therapy podcast goes live at the Cannes International Festival of CreativitySo strap in to live to Retail Media Therapy Live: Celebrity Deathmatch Edition.→ Featuring the experts: Kiri Masters vs Andrew Lipsman vs Colin Lewis→ Judged by Mario Mijares (Gulp Media by 7-Eleven), David Clark (Elevate by Frasers Group) and Stacy Gratz (Tesco Media and Insights)Hosted by Grace & Co' MD Michael IslipAnd featuring Zitcha and QSIC. Hosted on Acast. See...
2025-06-2420 min
Tap Into An Expert PodcastChallenger RMNs & the Retail Media Flywheel: How Content and Omnichannel Strategy Will Shape the Future | Andrew LipsmanWhat if the most exciting breakthroughs in retail media are happening far from the spotlight of the industry’s biggest players? Right now, a new generation of challenger retail media networks is quietly rewriting the rules. These second and third tier RMNs are building powerful flywheels, capturing the imagination of brands, and connecting with shoppers in ways that even the giants are starting to notice. According to Insider Intelligence, there are now over 200 retail media networks in operation. Digiday reports that the vast majority, estimated at 180 to 190 or more, are considered second and third tier RMNs....
2025-06-1148 min
Retail Media Breakfast ClubHow These 4 Retail Media Leaders Make Conference Season CountConference season is here, and with it comes the ever-present question from leadership: “Why should we approve this expense?” In today’s episode of the Retail Media Breakfast Club, I tackle that head-on with advice and stories straight from the front lines of retail media. Whether you’re booking your first trip to Cannes or opening your first conference app, you’ll find actionable tips to make every handshake, session, and badge count.You’ll hear from seasoned pros like Brian Dudzunski (ex KIND snacks), Bree Keening (Wilton), Louis Antunes Filho (Organika), and Danny Silverman (S...
2025-06-0406 min
On Scope: The Marketing PodcastIs It Time to Pump the Brakes on AI? with Andrew LipsmanAndrew Lipsman is an expert on retail media and other key technological trends in the media, advertising, and commerce ecosystem. He is also a self-described “AI skeptic” who joined the show to share a cautionary tale around the increasingly popular technology. He and host Mike Berberich made the case for why the marketing and business world might be overhyping AI, covering what laypeople typically misunderstand about it, why marketers and executives are so eager to embrace AI despite transparency issues, and Andrew’s concerns about agentic AI, which is powered by black box algorithms. The conversation wrapped with some of the...
2025-05-2245 min
Remarkable Retail PodcastNavigating Retail Media's Future Part 2 with Andrew Lipsman: Predictions and Growth StrategiesIn the latest episode of the Remarkable Retail podcast, hosts Michael LeBlanc and Steve Dennis continue their conversation with retail media expert Andrew Lipsman, founder and chief analyst at Media, Ads and Commerce, exploring the evolution and future of retail media networks.The episode kicks off with an in-depth news segment covering significant economic developments. The hosts discuss the recent GDP drop in the US, which they note is primarily driven by increased imports and inventory buildup as retailers front-loaded inventory ahead of tariff implementations. They analyze the recent disconnect between poor consumer confidence numbers and actual...
2025-05-0639 min
Beyond The ShelfREWIND: The Future of Retail Media with Media, Ads + Commerce's Andrew Lipsman (originally aired 2/4/25)This week we're re-airing a fantastic discussion we had back in February with Media, Ads + Commerce's Andrew Lipsman. Andrew is an independent analyst and consultant with deep expertise in retail media, digital advertising, and consumer trends. He authors the popular Substack newsletter Media, Ads + Commerce where he shares key insights and trends in retail media and the broader advertising and e-commerce universe. Andrew is a predictions guru, and he unpacks his various methodologies with Dave. He also shares what he got right and wrong about 2024, where retail media is headed , and his trends and business predictions for 2025.
2025-04-2239 min
Remarkable Retail PodcastRetail Media Unleashed Part 1: Andrew Lipsman, Founder & Chief Analyst Media, Ads + Commerce, Breaks Down the Third Wave of Digital AdvertisingIn the latest episode of the Remarkable Retail podcast, hosts Michael LeBlanc and Steve Dennis deliver a powerhouse episode split between urgent retail news and a highly anticipated interview with returning guest Andrew Lipsman, Founder & Chief Analyst Media, Ads + Commerce, one of the world’s foremost authorities on retail media networks.The episode opens with a comprehensive review of the week’s most pressing economic developments. The retail industry faces mounting challenges as tariffs continue to disrupt supply chains and pricing strategies. Cross-border tourism is in sharp decline—down 37% from Canada alone—impacting major cities like New York, Mi...
2025-04-2243 minBeyond The ShelfThe Future of Retail Media with Media, Ads + Commerce's Andrew LipsmanThis week we welcome Andrew Lipsman back to the show! Andrew is an independent analyst and consultant with deep expertise in retail media, digital advertising, and consumer trends. He authors the popular Substack newsletter Media, Ads + Commerce where he shares key insights and trends in retail media and the broader advertising and e-commerce universe. Andrew is a predictions guru, and he unpacks his various methodologies with Dave (4:42). He also shares what he got right (7:54) and wrong (9:58) about 2024, where retail media is headed (16:13), and his trends (22:36) and business (26:15) predictions for 2025.Subscribe to Media, Ads + Commerce: https://medi...
2025-02-0437 min
The CPG GuysBrand Retail Media Spend Sentiments from CES LIVE with CVS Media Exchange’s Parbs Dhariwal and Andrew LipsmanThe CPGGUYS host Parbinder Dhariwal - VP of CVS Media Exchange and Andrew Lipsman from Media, Ads + Commerce for a LIVE fireside chat while at CES. This discussion is all about the latest retail media budget sentiment executed by Andrew and CPGGUYS surveying brands and retailers and where we stand in the industry.Find Andrew Lipsman on Linkedin at : https://www.linkedin.com/in/andrew-lipsman-10b2162/ Find Media, Ads + commerce on Linkedin at : https://www.linkedin.com/company/media-ads-commerce/posts/?feedView=all Find Media, Ads + commerce online at : https://mediaadsandcommerce.substack.com/ Find Parbinder...
2025-02-0239 min
Retail Media Breakfast ClubRetail Media Growth Will Slow in 2025: Here’s WhyIn this episode, Kiri explores key insights from the IAB's 2025 Outlook report, focusing on the projected deceleration in retail media spending growth from 25.1% in 2024 to 15.6% in 2025. Kiri outlines three major factors influencing this trend: post-pandemic normalization, increasing ecosystem complexity, and mounting resistance from brands over measurement standards and costs. The episode delves into the fragmentation of the retail media ecosystem, the need for standardization, and the pressures on retailers to prove incremental value. Despite these challenges, the retail media sector is still expected to grow healthily, and the episode emphasizes the importance of adaptation and transparency from retailers to...
2025-01-2710 min
IAB Europe podcastsRetailer Strategies for Sponsored Product Ad SuccessIn our latest Retail Media Roundtable episode, Andrew Lipsman Independent Analyst & Consultant, Media, Ads + Commerce and Mark Burton, Head of Product, Pentaleap join our Industry Deveopement & Insights Director, Marie-Clare Puffett at the table to discuss Retailer’s sponsored ad strategies. They discuss insights shared from Pentaleap’s latest report on ‘H2 2024 Sponsored products Benchmarks’, how retailers are developing their on-site propositions, and how they can strike the right balance between ad performance and consumer experience.
2025-01-2336 minThe CPG GuysRetail Media 2024 recap with Andrew Lipsman - Media, Ads + CommerceThe CPGGUYS are joined in this episode by industry analyst Andrew Lipsman. With a decade plus of observing and analyzing the omnichannel market and retail transformation, he is arguably one of the most revered analysts of our time. We have a deep dialogue on the year that passed us by and who the retail media winners were and how they ascended to leadership.Follow Andrew Lipsman on Linkedin : https://www.linkedin.com/in/andrew-lipsman-10b2162/Follow Media, Ads and Commerce on Linkedin : https://www.linkedin.com/company/media-ads-commerce/Follow Media, Ads and Commerce online : https...
2024-12-2542 min
Marketecture: Get Smart. Fast.Episode 103: Andrew Lipsman on retail media trends, Walmart, and moreAndrew Lipsman is an Independent analyst, formerly eMarketer, NPD, Comscore. We talk retail media trends, Walmart-Vizio, etc.For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices
2024-12-2043 min
Ecommerce BraintrustMeasuring Retail Media Incrementality With Andrew Lipsman & Meghan Corroon - Episode 366Welcome to another episode of The Ecommerce Braintrust podcast hosted by Acadia's Head of Retail Marketplaces Services Julie Spear and Director of Retail Operations, Jordan Ripley. Today we're joined by two amazing guests: Meghan Corron, Co-founder & CEO at Clerdata, and Andrew Lipsman, a notable industry analyst who heads up Media, Ads, and Commerce. We'll be diving into some of the key takeaways from a report Andrew recently presented at RMN Ascendant called "The Future of Retail Media is the Future of ALL Media", as well as getting Meghan's take on a lot of the cutting-edge...
2024-11-0434 minMobile Dev Memo PodcastSeason 4, Episode 5: Understanding the retail media landscape (with Andrew Lipsman)ho covers the retail media space through his blog, Media, Ads + Commerce. We discuss the current state of retail media, including:
When the explosion in retail media began (when did Everything become an Ad Network?);
Whether retail media budgets generally represent "new money" or are being redirected from elsewhere;
The sustainability of growth in the retail media market;
The measurement challenges that arise from advertisers' use of multiple retail media networks;
Any forthcoming consolidation in the retail media segment;
Which downstream categories (like eg., measurement) benefit from growth in the retail media space.
Thanks to the sponsors...
2024-10-0246 min
The Retail Razor ShowUnlocking Retail Media 3.0: Measurement and InnovationS4:E5 Unlocking Retail Media: Measurement, Innovation, and Customer EngagementIn this episode of The Retail Razor Show, hosts Ricardo Belmar and Casey Golden explore the evolving landscape of retail media with expert insights from Andrew Lipsman, analyst and founder of Media, Ads + Commerce, and James Bauer, CEO and founder of Venvee. They discuss the progression of retail media 1.0 with online ads to retail media 2.0 - in-store media, highlighting key metrics like closed-loop attribution and incrementality. The conversation moves into innovative technologies such as spatial AI, the importance of first-party data, and privacy concerns. They...
2024-09-1145 min
The WARC Podcast“How Brands Grow” with in-store advertisingWARC's Anne Marie Kerwin talks with Andrew Lipsman, independent analyst and consultant at Media, Ads + Commerce, and Marlowe Nickell, founder and CEO of Grocery TV on the marketing effectiveness of in-store advertising. Discussing their recent WARC article “How Brands Grow” with In-Store Advertising" which made the case for including retail media in media mixes as a medium for reach and to increase mental and physical availability.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
2024-07-2519 min
The CPG ViewThe Metrics That Matter: A Deep Dive into Retail Media with Don Brett, Andrew Lipsman and Skye FrontierHow did you get your introduction to retail media and ecommerce?
How do we fix that disconnect? How do you see organizations better aligning KPI’s and incentives to what generates growth?
As you’ve built out ecommerce practices and helped other organizations hone theirs, how have you looked at creating and aligning KPI’s and incentives to drive growth?
Talking about P&L ownership brings up another big tension point with retail media – who funds it?
2024-07-1828 minThe CPG GuysOmnichannel Retail with Media, Ads + Commerce's Andrew LipsmanThe CPG Guys are joined in this episode by Andrew Lipsman, an independent analyst and founder of media, ads + commerce. Andrew is ex-marketer and the author of many a report on which many have made investment decisions over the last few years on their ecommerce and omnichannel retail investment budgets.Follow Andrew Lipsman on Linkedin at : https://www.linkedin.com/in/andrew-lipsman-10b2162/Follow Media, Ads + Commerce on Linkedin at : https://www.linkedin.com/company/media-ads-commerce/Here's what we covered : We always associated you with Emarketer and the great insights you provided. You’re i...
2024-05-2943 min
The CPG ViewThe Future of Media, Ads and Commerce (Andrew Lipsman, Independent Analyst & Consultant at Media, Ads + Commerce)How has media evolved over the past 40 years, and what cultural touchstones have we lost along the way? What defines the Creator Era, and how does it represent a paradigm shift in media consumption and creation?How have traditional models of media, advertising, and commerce changed over time?
Why do creators hold significant power in shaping the future of media, ads, and commerce?
What sets successful creators apart from the masses, and how do they navigate the path to mainstream success?How do creators disrupt traditional media and marketing channels, and wh...
2024-05-2317 minBeyond The ShelfDissecting the Retail Media Flywheel with Media, Ads + Commerce's Andrew LipsmanDavid closes out February with an illuminating conversation with Andrew Lipsman, Independent Analyst and Consultant, and the author of the popular "Media, Ads + Commerce" newsletter on Substack. Andrew struck out on his own in late 2023 after a fruitful career at industry analytics stalwarts NPD Group, comScore and Insider Intelligence (formerly eMarketer).They discuss how Andrew's obsession with Michael Jordan as a Chicago Bulls fan in the 90s sparked his interest in analytics (3:22), his insights on Walmart's acquisition of Vizio (7:30), a brief overview of ROAS and how it's measured (16:42), and the tension between the shopper...
2024-02-2734 min
BRAVE COMMERCEAnalyst Andrew Lipsman Explores Retail Media in Light of Cookie DeprecationIn this episode of BRAVE COMMERCE, Analyst & Consultant Andrew Lipsman joins hosts Rachel Tipograph and Sarah Hofstetter to provide a comprehensive exploration of the current state and future trajectory of retail media, offering valuable perspectives for brands, retailers, platforms, and technology partners navigating this dynamic ecosystem. Andrew reflects on the significant transformation he has witnessed in the retail media ecosystem since 2018. What was initially a minor aspect of his coverage at eMarketer evolved into a dominant focus, comprising 80% of his analytical efforts by 2023. Now, as an independent consultant, Andrew identifies 2024 as a pivotal year marking t...
2024-01-2326 minBRAVE COMMERCEAnalyst Andrew Lipsman Explores Retail Media in Light of Cookie DeprecationIn this episode of BRAVE COMMERCE, Analyst & Consultant Andrew Lipsman joins hosts Rachel Tipograph and Sarah Hofstetter to provide a comprehensive exploration of the current state and future trajectory of retail media, offering valuable perspectives for brands, retailers, platforms, and technology partners navigating this dynamic ecosystem. Andrew reflects on the significant transformation he has witnessed in the retail media ecosystem since 2018. What was initially a minor aspect of his coverage at eMarketer evolved into a dominant focus, comprising 80% of his analytical efforts by 2023. Now, as an independent consultant, Andrew identifies 2024 as a pivotal year marking t...
2024-01-2326 min
The Commerce Collective PodcastIn-Store Retail MediaRetail media is a well known concept to all of us in ecommerce, but we usually go straight to thinking about digital retail media. What about retail media within the stores that we walk into every day and the future opportunity that the digitization of these stores might hold? Andrew Lipsman, former Principal Analyst at Insider Intelligence educates us on how in-store advertising is no new concept, but the potential for in-store retail media to be the next reach medium driving both branding and performance is immense should retailers and advertisers be able to close the loop with measurement.
2023-12-0625 min
The Retail Razor ShowS3E14 - Unwrapping 2023 Holiday Season Trends with Roshan Jhunja & Andrew LipsmanWondering how retail businesses are strategizing to enhance the role of physical stores for a more festive shopping journey this holiday season? What sales impact will Gen Z and millennials have this season? To find out, we asked two of our favorite commerce experts to share their insights and help us unwrap this holiday season’s mysteries! Roshan Jhunja, head of retail at Square, and Andrew Lipsman, principal analyst for retail & ecommerce at Insider Intelligence join hosts Ricardo Belmar and Casey Golden for an enlightening analysis of the 2023 holiday shopping season!We explore the unpredi...
2023-11-2249 min
The Retail Razor ShowS3E11 State of Retail Media with Andrew Lipsman | #GroceryshopLiveOur latest recording, live and in-person, raw and uncut, from Groceryshop 2023 shines a light on one of the top trends from the show – Retail Media Networks! Part of our special cross-over event with guest host, Jeff Roster, host of This Week in Innovation podcast, Jeff and regular host Ricardo Belmar invited leading retail media analyst, Andrew Lipsman, principal analyst for retail & e-commerce at Insider Intelligence, to the mic. Together they analyze everything from Instacart’s IPO, which landed on Day 1 of Groceryshop, to defining what it takes to create a successful retail media network, to identifying how RMNs will expand bey...
2023-10-2450 min
Growth Sessions: eCommerce AdvertisingAndrew Lipsman, Insider Intelligence: The future of retail media | Growth Sessions PodcastIn this episode Adam chats with Andrew Lipsman, Principal Analyst at Insider Intelligence about his four pillars of growth for brands in 2023. They discuss retail media moving up the funnel into new formats, and how to best deliver digital experiences and advertising to shoppers when they are in a shopping mindset. Andrew also shares his predictions for offline attribution and the emergence of partnerships between publisher networks with ample inventory opportunities.
2023-04-1343 minThe CPG GuysThe Rise of In-store Retail Media with Insider Intelligence's Andrew LipsmanThe CPG Guys are joined by Andrew Lipsman, Principal Analyst for Retail & eCommerce at Inside Intelligence, the leading research, data and insights provider that helps companies maximize revenue, optimize spend, and anticipate digital disruption today and in the years ahead.Follow Andrew Lipsman on LinkedIn at: https://www.linkedin.com/in/andrew-lipsman-10b2162/Follow Insider Intelligence on LinkedIn at: https://www.linkedin.com/company/insider-intelligence/Follow Insider Intelligence online at: https://www.insiderintelligence.com/Learn more about the “In-Store Retail Media 2023” report here: https://www.insiderintelligence.com/content/in-store-retail-media-2023Andrew answers the...
2023-04-1240 min
The Digital Deep Dive With Aaron ConantRetail Media Deep DiveAndrew Lipsman is the Principal Analyst at Insider Intelligence, the leading research, data, and insights provider helping companies maximize revenue, optimize ad spend, and anticipate digital disruption. In his role, he reports on retail and eCommerce, following trends, including holiday shopping, retail media, social commerce, DTC brands, and leading marketplaces like Amazon and Walmart. Andrew has spoken at multiple conventions, including Big Show, Shoptalk, and Groceryshop. He is quoted frequently by publications, such as The New York Times, The Wall Street Journal, and Financial Times. In this episode… Retail media has monopolized the digital advertising lan...
2023-03-2341 min
The CPG ViewIn-store Retail Media (Andrew Lipsman, Principal Analyst, eMarketer)What we explore in this episode:
How do you see the digitization of physical stores transforming the advertising industry, and what do you think are the biggest opportunities for retailers and brands in this space?
With the decline of linear TV advertising and other mass reach vehicles, what are some of the challenges that brands face in reaching and influencing consumers at scale, and how can in-store digital media help address these challenges?
Can you provide some examples of successful in-store digital media campaigns, and what made these campaigns effective in driving sales and brand awareness?
What are...
2023-03-0316 min
Next in Media"Not everyone is going to succeed" - Why Retail Media is ripe for consolidationNext in Marketing spoke to Insider Intelligence Principle Analyst Andrew Lipsman about what he sees as "the Third Wave" in digital advertising. Following upon the masssive category launches we've seen over the past two decades- first search and social - retail media is set to become a $45 billion category. That said, not every retailer is likely to be able to manage these businesses on their own, given how dominant Amazon, Walmart and a few other players have become. Lipsman predicts partnership and ad tech rollups as this category continues to surge in 2023. Guest: Andrew Lipsman...
2023-01-2631 min
Remarkable Retail PodcastThe Third Big Wave of Digital Advertising: A Deep Dive Into Retail Media Networks with Andrew LipsmanOur guest this week is Andrew Lipsman, Principal Analyst at Insider Intelligence, recorded live at the recently completed GroceryShop event in Las Vegas. We go deep into the burgeoning world of retail media networks, exploring what they are, how they work, and why they have become arguably the most exciting growth area for retailers in recent memory. We dig into the key accelerants and enablers, how success requires a significant shift in organizational mindset, and what challenges need to be overcome to best balance the customer experience with retailers desire to chase incremental profits. And we can't p...
2022-11-1539 min
The Retail Razor ShowS2E3c SPECIAL Groceryshop 2022 Part 3 – Andrew Lipsman of eMarketer & Krystina Gustafson of ShopTalkMissed Groceryshop 2022? Not to worry, we’ve got you covered! Welcome to another SPECIAL EDITION season 2, episode 3, Part 3, Groceryshop recap!We’re bringing you 6 great interviews recorded live and in-person at Groceryshop in Las Vegas, NV, bundled up in 3 episodes with 2 interviews each. For part 3, we saved two very special guests for your listening pleasure. Andrew Lipsman, principal analyst for retail and ecommerce at Insider Intelligence gives us a rundown of the top trends across Groceryshop, with a focus on retail media, convenience stores, and a unique perspective on personalization and omnichannel. Then you’ll hear...
2022-10-1531 min
The Retail Razor ShowS2E2 The Retail Avengers & The Power of Retail Media NetworksIt’s Season 2, Episode 2 of The Retail Razor Show and we’re tackling one of the biggest trends you need to understand in retail today – Retail Media Networks!Our Retail Avengers team has been eagerly anticipating this topic and recently held the discussion in our Clubhouse room, to uncover the truth about retail media networks and why retailers should (or should not) care about them. Is it about top line revenue? Margin? First-party customer data? Or all of the above? To help cut through the clutter we invited the industry’s leading analyst and expert o...
2022-09-301h 07The CPG GuyseCommerce Market Research with eMarketer's Andrew LipsmanThe CPG Guys Sri & PVSB welcome to this episode Andrew Lipsman, principal analyst at eMarketer where he covers retail and eCommerce. Andrew has a tremendous amount of CPG market research experience with prior work at NPD Group and comScore.Please provide feedback to help us design content strategy for guests and topics by visiting http://ratethispodcast.com/cpgguysAndrew and Sri discuss the following topics during the episode:NPD, comCcore and then eMarketer. That means you are legitimate CPG analyst. Take us through your career journey of being an industry expert on knowledge. How...
2021-02-2540 min
eCommerce Deep DiveWhere is Amazon's Flywheel Leading Them Next with eMarketer's Andrew LipsmanIn this episode, John talks with Andrew Lipsman, Principal Analyst at eMarketer—a market research company that provides insights and trends related to digital marketing, media, and commerce. John and Andrew discuss where Amazon might be going next by talking over the insights from the year and how 2020 has shaped the future growth of the company.
Andrew Lipsman is a Principal Analyst at eMarketer, focusing on retail and eCommerce. Prior to eMarketer, Andrew was SVP of Marketing & Insights at comScore, overseeing the company’s global marketing insights and thought leadership initiatives.
He has specialized in sev...
2020-12-2938 min
Consumers During Corona9. Andrew Lipsman: Consumer Trends, American Utopia, and The Corona EconomyAndrew Lipsman is Principal Analyst at eMarketer and was formerly SVP of Marketing and Insights at ComScore. In this super-cool episode, he shares how David Byrne’s recent concert film American Utopia serves as a metaphor for consumer trends in the Corona Economy. He also shares his top predictions for 2021, his take on what brands are really getting it right, and why so many predictions about future behavior go wrong, Check out more of Andrew’s work at eMarketer
2020-12-2144 min
The Jason & Scot Show - E-Commerce And Retail NewsHoliday Preview with eMarketer's Andrew LipsmanEP241 - Holiday Preview with eMarketer's Andrew Lipsman Andrew Lipsman (@alipsman) is the Principal Analyst for retail and e-commerce for eMarketer. In this episode, Andrew gives listeners an advanced preview of eMarketer's holiday forecast, and we do a deep dive into all the factors that will play into this holiday season. This holiday season may have more uncertainty for brands and retailers than any other holiday season in our lifetime, so it's well worth the listen. This is an exclusive preview of one of the most anticipated holiday forecasts in the industry. Key Topic...
2020-10-2159 min
Ecommerce ConversationscomScore Exec On Tracking Internet ActivityIn the field of tracking and reporting on Internet traffic, there’s no more prominent name than comScore. It was founded in 1999 to track and report on ecommerce activity and, since then, it has diversified to track online advertising, socializing, searching, and much more. It’s now a publicly traded company, too, and its director of industry analysis is Andrew Lipsman, who tells us how it is that comScore knows all of that information. He joins Practical Ecommerce’s Kerry Murdock.
2014-05-2213 min