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Andrew Maeer

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byProduct LivebyProduct LiveHigh Impact Discovery with Scott Colfer (Herd Consulting)Today Andrew talks with Scott Colfer, Director of Product at Herd Consulting.The critical phase of product discovery is often overlooked or undervalued, with lots of preconceptions and assumptions made. But as we find out from Scott this is where the magic really happens and where the most value can be found to find the first, best opportunity.Watch out too for what Scott describes as the bankruptcy test - the ultimate opportunity you MUST uncover.02:29 Important Areas in Discovery04:43 Growth Opportunities07:55 Effective Discovery11:11 Being The Negotiator15:42 D...2024-12-1326 minbyProduct LivebyProduct LiveSolving Fashions Sizing & Sustainability Problem with Arsalan Javed (Sizekick)The ecommerce fashion world has a huge sustainability problem and this problem is driven by the huge number of free returns companies offer.  In some cases as much as 50% of each order is returned.  This puts a huge pressure on the environment.  This problem stems from sizing issues across different manufacturers.On todays podcast I'm joined by Arsalan Javed, CPO at Sizekick who are looking to solve this sizing problem, and in turn solve fashion ecommerce's sustainability problem.Sizekick is the most accurate sizing solution in the market and Arsalan gives us a gre...2024-12-0526 minbyProduct LivebyProduct LiveSelling Enterprise SaaS - From Yorkshire to the World with Achille TraoreIn this episode Andrew talks to Achille Traore, Founder of White Label Loyalty, the out of the box loyalty engine for lasting customer relationships.Ach established his first tech business, top screen media, in 2009 and then founded White Label Loyalty in 2015.  We talk about selling your SaaS product on an enterprise scale and the key elements enabling them to do this.A must listen on getting the basics right before you even think about trying to win an enterprise client.00:00 Introduction to White Label Loyalty06:01 Transitioning to Enterprise Scale09:17 K...2024-11-2718 minbyProduct LivebyProduct LiveBuilding a Green Banking Solution with Will Smith (Tred)In this episode Andrew is joined by Will Smith, co-founder of Tred, the green business current account with sustainability at it’s heart.Tred was Founded 4 years ago by Will and his business partner Pete.Andrew talks to Will about Tred’s journey, the recent launch of their business account, and what makes Tred special compared to bigger high street banks.  Some of the high street banks practices around fossil fuels will shock you!In his free time, when he has it, Will is a keen runner and is currently climbing every peak in th...2024-11-1419 minbyProduct LivebyProduct LiveAutomated Agile & AI Product Delivery with Paul Glover (Burendo)In this episode we're talking about the future of software development - Automated Agile.Paul Glover from Burendo joins Andrew to talk about how they are collaborating to utilise AI in their delivery life-cycle to automate the process. Still at early stages they've seen some great results in driving efficiencies using tools such as Claude from Anthropic. Burendo are an Agile delivery and product development consultancy, and Paul is a Principal Consultant in their team.00:00 Introduction to Automated Agile03:16 Understanding the Role of AI in Product Delivery06:15 Practical Applications of...2024-11-0630 minbyProduct LivebyProduct LiveProduct Design & Legacy Change with Saumya Bhatt (InPost)In this episode of byProduct live Andrew is joined by Saumya Bhatt.Saumya is Global Product Design Team Manager at InPost, the global logistics company offering courier and parcel lockers.  InPost has grown phenomenally over the last few years and their lockers are everywhere!Previous to InPost Saumya was Product Design Manager at Wayfair, the global furniture ecommerce company and started her earlier career at Sunguard in the financial services sector.We talk to Saumya about legacy change from a design perspective which is a journey Saumya is on with InPost.00:00 I...2024-10-3124 minbyProduct LivebyProduct LiveA Retrospective Guide to Founding an App Company with George Fairhall (WAC)In this episode I talk with George Fairhall, founder of award winning start-up, WAC. WAC gives more control to hourly paid workers, and combats issues such as underpayment which is a big problem in hourly paid jobs which are often undertaken by younger people.George founded the business 4 years ago and has been on a journey from then, made all the more interesting by the fact George is non-technical founder.I talk to George about her journey as a non technical founder, the challenges she’s faced and importantly we talk through what Geo...2024-10-1546 minbyProduct LivebyProduct LiveModernising a Legacy Industry with a Product-first Approach - Krystle Kocik (PEXA)This episode of byProduct Live is with Krystle Kocik.Krystle is the Chief Product & Experience Officer for PEXA in the UK.  PEXA are a global technology business in the home buying space.Krystle and her team are accountable for delivering a property completions platform that will transform the mortgage/re-mortgage space.Krystle has already delivered the product in Australia where they now own a 90% market share We discuss the challenges of modernising a truly old-school/legacy industry - the mortgage/re-mortgage market and how Krystle and her team approached this.2024-09-2516 minbyProduct LivebyProduct LiveAI and User Confidence with Igor Ranc ( Product Leader, Curator Handpicked Berlin)Todays guest is Igor Ranc - product leader and curator of Handpicked BerlinIgor’s early career included roles at Daimler Financial Services and Mercedes-Benz Bank and in his most recent position Igor was Senior Technical Product Manager in the AI product team at Insurtech platform Wefox.  I talk to Igor about his thoughts on AI and it’s application in products, and considering the different confidence levels in AI of different types of users.What started as a side project and a hobby, Igor publishes Handpicked berlin, a 5 minute Monday morning inspiration for e...2024-08-0719 minbyProduct LivebyProduct LiveThe Value of Product Marketing with Rory Woodbridge (Pleo, ex-Google, YouTube)Rory Woodbridge is a product marketing expert.  His early career was formed at Google and YouTube, and his last in house role was with hypergrowth FinTech Pleo.Rory now works on a freelance basis providing his product marketing expertise to different companies.Rory has a great substack - check it out https://productmarketer.substack.com/We discuss the value product marketing brings and how it is best utilised in product orgs.01:00 Overview of Product Marketing and its Responsibilities04:40 Building Trust and Relationships in Product Marketing06:23 The Timing of Hiring t...2024-06-1912 minbyProduct LivebyProduct LiveThe Art of Presentations with Abdo Wahba (CPO @ Offerista, Presentation Master)In this episode of byProduct Live we are joined by Abdo Wahba, CPO at Offerista.Abdo is an expert in the world of presentations and has over 1300 hours training and coaching CEOs, product leaders and consultants in the art of presenting effectively.In our discussion we talk about the 3 biggest blunders most people make when preparing presentations, to help you be more effective.  We think about presenting standing up on stage or in front of your team, but the techniques Abdo talks through can be applied in a whole manner of different s...2024-06-1234 minbyProduct LivebyProduct LiveAI Products: Avoiding the Hype and Focusing on True User Value with Youssef Hounat (DataSnipper)This week on byProduct Live I am joined by Youssef Hounat, VP of Product at Amsterdam based DataSnipper.  DataSnipper recently became a tech unicorn with a value in excess of €1 billion in their latest funding round.Our talk is focussed on the hype around AI, and why the focus needs to be using AI to add user value, not because its the latest and greatest tech innovation.  We also ventured into Youssef's growth as a product leader and his move from a non-product/tech role and why this has been a big benefit to h...2024-06-0315 minbyProduct LivebyProduct LiveBecoming an Effective Product Leader with Rhiannon White (Clue, ex-Shazam, BBC)In this episode of byProduct Live we are joined by Rhiannon White. Rhiannon is CPO at Clue, the number 1 recommended period & cycle tracking app.  Previous to this she held leadership roles at Shazam in Silicon Valley, and the BBC.Our talk focusses on the journey Rhiannon has been on to becoming an effective product leader.  We discuss the challenges and mistakes she made early in her career, and the lightbulb moment that changed everything for her.Rhiannon is very open and this is a must listen to understand everyone goes through the hard tim...2024-05-2917 minbyProduct LivebyProduct LiveOnboarding Yourself Effectively As a Product Manager with Guven Soydan (Zalando, ex Remerge / OLX)For todays episode of byProduct Live we’re joined by Guven Soydan.  In this episode he gives an overview of how he thinks Product Managers can onboard themselves more effectively when starting a new role.While we focus on Product Managers, the ideas and suggestions Guven gives will work across many disciplines and industries.Guven is currently Head of Product at Zalando, for their marketing services team. In this role Guven and his teams are shipping products that helps Zalando’s partners to grow their businesses on Zalando marketplace and beyond.2024-05-2017 minbyProduct LivebyProduct LiveHappily Married Product & Engineering Teams with Macs Dickinson (LHV, ex Flutter, SkyBet)This episode of byProduct Live is with Macs Dickinson, Lead Engineering Manager at LHV.LHV are an Estonian based FinTech who’s platform you have probably used, but just don’t know it.  Their tech powers platforms such as CurrencyCloud, Wise and Coinbase. In the UK they have established a new bank, and Macs head up their engineering teams.  His teams underpin LHV’s banking operations which recently included a major migration to a new platform.This platform migration will form the basis of our discussion - Happily Married Product & Engineering Teams - and how t...2024-05-1521 minbyProduct LivebyProduct LiveThe Role of the CTO with Ilya Sakharov (Codility, ex Getir, HelloFresh)In today's episode of byProduct Live we are talking with Ilya Sakharov.Ilya is CTO at Codility, the leading platform for assessing and advancing technical skills.Previous to Codility Ilya was Director of Engineering at Getir, the ultra-fast grocery delivery platform, and HelloFresh.Ilya has wide experience scaling engineering teams for high-growth productsToday we will be discussing the role of the CTO - It’s ideal positioning in the C-suite of a tech/product company and some of the less obvious responsibilities that come with it.01:21 Where the CT...2024-05-0820 minbyProduct LivebyProduct LiveBuilding Products with Purpose with Darryl Feldman (Mika)For this episode we are joined by Darryl Feldman to discuss a topic that’s super relevant in the challenging times we live (climate change, healthcare etc).Todays discussion will be around Building Products withPurpose. Darryl talks about his personal experiences that drive his desire tobuild products with purpose. We’ll take a dive into the why, what and how of creatingproducts that have the potential to make a positive impact in the world. Darryl has worked in a number of product companies developingplatfor...2024-04-2920 minbyProduct LivebyProduct Live0 to 1 Product with Sayan Maiti (FreeNow, Ex Sixt / Swiggy)Todays guest is Sayan Maiti.  Sayan is Head of Marketplace and Driver App at FreeNow, the mobility super app experienced rapid growth across Europe.Sayan has extensive experience across marketplace and on demand apps in the driving/transportation space.  He was previously Director of Product Management at Sixt and Head of Product at Swiggy.  Sayan has worked on a number of products from idea stage, and that is the subject we will be discussing in todays episode of byProduct Live: 0 to 1 Product01:07 Defining 0 to 1 product02:21 What's exciting about 0 to 1 product?03:02 Differentiating 0 to...2024-04-1214 minbyProduct LivebyProduct LiveTeam Empowerment with Jakob ThomasTodays episode of byproduct Live covers a topic all leaders like to think they know about and are successful with, but sadly often are not.It’s the secret sauce to success across any teams, and really is the difference between good and great.  Today we are discussing Team Empowerment.Joining me is Jakob Thomas.  Jakob is CPO at &Make.  &Make are a group of entrepreneurs and venture builders who support companies and their teams to design, validate and build digital products.  They have worked across a whole variety of sectors and supported a number of sta...2024-04-0818 minbyProduct LivebyProduct LiveThe Power of Community with Antonia LandiTodays episode of  I am delighted to be joined by the Queen of product ops and super active tech community supporter, Antonia Landi. Antonia is a big advocate of tech communities both as an organiser, speaker and attendee. Antonia has been a member of our byProduct community pretty much since we started and has been a great supporter.  She is also active in a number of other product communities in berlin and beyond01:33 The Importance of Online Communities05:14 Authenticity and Genuine Contribution05:42 Online to In-Person Events06:40 Actionable Insights in Community Disc...2024-04-0315 minbyProduct LivebyProduct LiveOperating Systems in Product Management with Armin Krahl (Thermondo, ex Wayfair / Delivery Hero)Todays episode of byProduct Live is with Armin Krahl, VP of Digital Product at thermondo, Germany's oldest climatetech business. Armin is an expert in scaling digital products having worked at Wayfair, Delivery Hero and foodpanda.In this episode Armin discusses operating systems in product management.Today we will be unpicking operating systems in product management.  How to manage those systems, why its fun, but also understanding there will be some mistakes on the way.01:31 - Defining Operating Systems in Product Management04:27 - Managing Operating Systems and the Key Elements Involved2024-03-2515 minbyProduct LivebyProduct LiveEmotionless Prioritization with Scott HeyhoeScott gives a great overview of Emotionless Prioritization along with a nice practical tip using quadrant diagrams to help make decisions.Prioritization without the emotion, but all the passion needed to build great products!Scott Heyhoe is an experienced CPO who has worked across different domains in B2B and B2C and is currently building a new compliance checking platform, Compli, at Talent Clouds01:34 - Importance of Prioritization03:55 - Disseminating Priorities05:02 - Removing Emotion from Decision Making07:56 - Using Data for Decision-Making09:28 - Re-prioritization & Quadrant Diagrams10:56...2024-03-2114 minbyProduct LivebyProduct LiveEthics in SaaS/Product with Lilly DobrevaIn this episode I talk with Lilly Dobreva about a topic that doesn’t seem to be discussed nearly enough – ethics in product and product management.Ethics should be the top of the agenda when it comes to building SaaS products, but the conflict with making profit / revenue becomes a real challenge. Just look at some of the biggest tech companies in the world and their approach!This is a topic that definitely needs as much discussion as possible.01:36 – Current State of Ethics in Product Development02:26 – Lack of Ownership and Attention to Ethics2024-03-1812 minbyProduct LivebyProduct LiveThe Rise of the CPTO with Geert Timmermans (Storyteq)Geert Timmermans is CPTO at Storyteq, part of Inspired Thinking Group. Geert talks us through the CPTO role from his own experience, and why it could be the right role for a lot of tech organisations.Among leaders in product / tech the CPTO role is much discussed and in some cases quite controversial as it takes away the traditional structure of the CTO being the key tech leader.I really enjoyed this discussion and hope you do too! Please leave any comments / feedback 😀 01:07 - Introduction to the CPTO Role02:20 - The E...2024-03-1520 minbyProduct LivebyProduct LiveRuthless Prioritisation with Roman SmigielWelcome to ByProduct Live, where we unbox everything SaaS and product.We talk with experts and leaders in SaaS to understand real world challenges product businesses face and the approach these leaders take.  This week I’m delighted to welcome Roman Smigiel.  With approaching 30 years experience working, Roman really is an expert in building SaaS products.  Originally from the US, Roman  has lived and worked for the last 14 years in Berlin.  He worked at Paypal, and then in a number of startups. He’s a coffee afficianad...2024-03-1512 minbyProduct LivebyProduct LiveImpact in Your Work with Bastian Eichler from WorkMotionWelcome to ByProduct Live, where we unbox everything SaaS and product.  We discuss their approach to leadership, and ways of working, to share their knowledge and understanding.Today I am delighted to welcome Bastian Eichler to discuss the importance of impact in the work you do.Bastian is an experienced product leader currently working at WorkMotion.  Bastian is a firm believer in taking on roles where you can see real world impact and make a difference, not where it's just about revenue and profit.01:06 - Defining Impact and Making a...2024-03-1512 minbyProduct LivebyProduct LiveNorth Star Alignment with Matt CoswayWelcome to ByProduct Live, where we unbox everything SaaS and product.We talk with experts and leaders in SaaS to understand real world challenges product businesses face and the approach these leaders take.  This week we are covering a topic that does sometimes get overlooked.  The importance of the commercial side of the SaaS business and the alignment to product and engineering.I am delighted to be joined by Matt Cosway.  Matt is a consultant COO and Vice President.Matt has spent the las...2024-03-1516 minCAREER-VIEW MIRROR - biographies of colleagues in the automotive and mobility industries.CAREER-VIEW MIRROR - biographies of colleagues in the automotive and mobility industries.Andrew MaeerAndrew is currently General Manager for Global Sales Finance for Nissan, based at their headquarters in Yokohama, Japan. Having left school at 16, Andrew started out as an apprentice boilermaker in Pittsworth, Queensland, Australia, fabricating trailers for heavy goods vehicles. As his apprenticeship grew near to completion, he realised that this wasn't the right career for him. Armed with this knowledge he set out on a journey that has seen him work across the automotive value chain and become highly experienced in all aspects of automotive finance. He has added to his technical and leadership experience along the w...2021-05-311h 42