Shows
The E-Comm ShowMarket Research and Messaging in a Niche Market with Joe & Bella | EP. #164A niche market requires niche messaging, but where do you start? The key is market research. On this 164th episode of the E-Comm Show, Andrew Maff interviews Jimmy Zollo, Co-Founder of Joe & Bella. Joe & Bella is an adaptive apparel brand that makes dressing faster, safer, easier, and more dignified for adults living with physical and cognitive changes. By leveraging his market research background Jimmy has been able to take Joe & Bella from an idea to a thriving business.In this episode, Jimmy shares the importance of understanding your target audience in a niche market- more importantly, differentiating...
2024-12-1824 minThe E-Comm ShowTurning Down $400,000 on Shark Tank: A Lesson on Conviction with Xero Shoes | EP. #157Amidst the pressure to conform, businesses can ditch their distinctiveness in pursuit of quick success. On this 157th episode of the E-Comm Show, Andrew Maff interviews Steven Sashen, CEO of Xero Shoes. By turning down a $400,000 offer on Shark Tank, Xero Shoes remained loyal to its vision of creating comfortable footwear that promotes healthy feet.In this episode, Steven will share the importance of staying convicted in your unique value proposition and how it has contributed to the success of Xero Shoes. Be sure to tune in for valuable insights on how staying true to your convictions...
2024-10-3023 minThe E-Comm ShowSustainability Doesn't Mean Loss of Profitability with Green Apple Active | EP. #156How can brands stay adaptable in an ever-changing industry while still prioritizing environmental sustainability? On this 156th episode of the E-Comm Show, Andrew Maff interviews Cristofer Smith, Founder of Green Apple Active. With a strong focus on sustainability and innovation, Green Apple Active has consistently evolved and adapted its products to meet the changing needs of consumers and the environment.In this episode, Cristofer shares his insights on how brands can balance staying relevant with being environmentally conscious. He discusses the importance of constantly researching and investing in new sustainable technologies, as well as staying true to...
2024-10-2324 minThe E-Comm ShowEverything Buy with Prime Sellers Need to Know with Andrew Maff | EP. #155What exactly is Buy with Prime and why does it matter? On this 155th episode of the E-Comm Show, Andrew Maff dives into Buy with Prime. As a member of the Buy with Prime advisory council, Andrew shares his impartial insights on the advantages and challenges of this feature.At its core, a major appeal of Buy with Prime is its potential to enhance customer trust and loyalty among consumers significantly. This feature allows buyers to use their Prime membership benefits directly on third-party websites, creating a seamless shopping experience that can lead to increased satisfaction and...
2024-10-1627 minThe E-Comm ShowFueling Your Brand's Success Through Education with MRM Nutrition | EP. #154When you're passionate about something, education becomes a byproduct, and conviction its driving force. On this 154th episode of the E-Comm Show, Andrew Maff interviews Mark Olson, Director of KAOS at MRM (Metabolic Response Modifiers). What started as a successful doctors-only line, quickly gained recognition and demand from retailers and eventually became available to the general publicIn this episode, Mark discusses the journey of MRM Nutrition and how commitment to education has played a crucial role in their success. Unlike other companies that heavily rely on advertising, MRM's growth has been organic, fueled by word of...
2024-10-0933 minThe E-Comm ShowThe Truth About the Health Supplement Industry with True Nutrition | EP. #153The biggest decision any business can make is starting- and meaning it. On this 153rd episode of the E-Comm Show, Andrew Maff interviews Doug Smith, founder of True Nutrition. In the space of dietary supplements there’s no shortage of companies, but there’s a massive difference between the companies that are in it for a quick buck and those who truly care about their customers and the products they offer.In this episode, Doug dives into the reason why some health supplement brands crash and burn- while others thrive. True Nutrition has established itself as a bran...
2024-10-0224 minThe E-Comm ShowCreating a Space for Your Audience to Feel Validated with The Girlfriend Doctor | EP. #152From doctors to therapists, everyone seems to have the secret to living a healthy life. But sometimes, the best solutions come from challenging these traditional methods... On this 152nd episode of the E-Comm Show, Andrew Maff interviews Anna Cabeca, CEO of The Girlfriend Doctor. Dr. Anna Cabeca is not your typical doctor, she's challenged traditional medicine practices to provide her patients with a more holistic and integrative approach to health and wellness for women.Dr. Anna's revolutionary methods have earned her the title of The Girlfriend Doctor, as she provides a safe space for women to discuss th...
2024-09-2525 minThe E-Comm ShowMastering the Art of Problem-Solving with Guardian Sports | EP. #151How do you make the best product? You start with the problem. On this 151st episode of the E-Comm Show, Andrew Maff interviews Jake Hanson, COO of Guardian Sports. This approach has led Guardian Sports to become a leader in the sports industry, with their products being trusted and used by major organizations such as the NFL.In this episode, Jake emphasizes the importance of understanding and defining the problem before creating a solution. By consistently being on the lookout for new problems to solve, Guardian Sports stays ahead of the competition and delivers tried a...
2024-09-1824 minThe E-Comm ShowSurviving and Thriving in the Beverage Industry | EP. #150The squeaky wheel always gets the grease in the beverage industry. On this 150th episode of the E-Comm Show, Andrew Maff interviews Sam Corbeil, founder of Brewmaster & Co-Founder of Sawdust City Brewing Co. As a relatively new brewery on the scene, Sawdust City has had to work hard to make a name for themselves among established favorites.In this episode, we'll learn why making a good product alone is not enough- you must be obsessed with being seen and building genuine relationships within the industry. By implementing innovative marketing strategies and cultivating strong relationships, discover how Sawdust...
2024-09-1124 minThe E-Comm ShowSelling the Experience with Pipsticks | EP. #149You sell more than your product- you sell an experience. On this 149th episode of the E-Comm Show, Andrew Maff interviews Nathaniel Vasquez CEO of Pipsticks. While stickers may be the product, the real focus is on creating an emotional connection with customers through shared nostalgia.In this episode, we’ll dive into the secrets behind Pipsticks’ success and how pivoting within a business has been crucial. From testing different customer acquisition strategies to e-commerce platforms, Nathaniel shares valuable insights that can be applied to any subscription-based company. If you want to take your subscription business to the n...
2024-09-0424 minThe E-Comm ShowSkincare with a Purpose with Good for You Girls | EP. #148How many of us are really educated what ingredients are in our skincare products? On this 148th episode of The E-Comm Show, Andrew Maff interviews Kim Grustas Founder of Good for You Girls. Good for You Girls started with a with a mission to keep girls away from toxic chemicals during their transformation from girlhood to adulthood, and has now become the O.G brand of clean tween skincare.In this episode, Kim shares her journey of creating a successful brand that not only provides safe and effective products but also empowers young girls to take care...
2024-08-2823 minThe E-Comm ShowThe Strategy Behind the Beauty with NIRA | EP. #147While consumers only see the finished product, most don't know the amount of rigorous testing... or lack of that many beauty tools go through. On this 147th episode of the E-Comm Show, Andrew Maff interviews David Bean, CEO of NIRA. After years of rigorous testing, FDA clearance, and now an ocean of raving testimonials NIRA has proven to be the real deal in the world of beauty tools.In this episode, David Bean pulls the curtain back on the challenges faced by e-commerce beauty companies and the importance of separating the real from the fake, especially when...
2024-08-2124 minThe E-Comm ShowDo More with LESS with Zeus' Closet | EP. #146Creating a product is one thing, but how do you create a system so you can take on more than just one venture? On this 146th episode of the E-Comm Show, Andrew Maff interviews Ethan King, CEO of stuff4GREEKS/Zeus' Closet. Ethan’s ability to venture into multiple industries by creating sustainable systems is part having the right technology and part having the right mindset. In this episode, Ethan Kings shifts the paradigm of AI, encouraging us to treat it as a member on our team- much as professional writers do with a “writers room”. Ethan w...
2024-08-1425 minThe E-Comm ShowThe Power of Branding with Pappy & Company | EP. #145While product selection is vital, the power of familiar branding and storytelling is tenfold. On this 145th episode of the E-Comm Show, Andrew Maff interviews Carrie Van Winkle Greener Co-Founder of Pappy & Company. In this episode, Carrie shows us how to leverage a brand’s legacy and the importance of storytelling in branding. It's not just about selling products; it's about creating an emotional connection with your customers. By sharing the rich history and heritage behind their brand, Pappy & Company has been able to create a loyal following of customers who are passionate about their products
2024-08-0723 minThe E-Comm ShowMaximizing Growth Potential: Navigating Business Cash Flow with Revenued | EP. #144Capital and cash flow are essential to every ecommerce business, especially those in the consumer goods sector. But where do you start? On this 144th episode of the E-Comm Show, Andrew Maff interviews Jake Lerner, Chief Revenue Officer for Revenued. In this episode, Jake Lerner walks us through the ins and outs of funding and financing for ecommerce businesses, along with the power of knowing your timelines. Moreover, Jake shares valuable insights on how to approach financing and the importance of understanding your business's unique financial needs. If you're looking to grow your ecommerce business and need c...
2024-07-3123 minThe E-Comm ShowAdding Sustainability to Your Value Proposition with Jelt | EP. #143While a lot of brands tout themselves as sustainable, what does it really mean to be sustainable? And how can we build massive value in sustainability? On this 143rd episode of the E-Comm Show, Andrew Maff interviews Amy Auble, co-founder of Jelt. Amy, in whatever endeavor she does, is always thinking sustainability first and shows others how to not only think sustainability but market it.In this episode, Amy walks us through the importance of having sustainable products. A stance that can span beyond the greater good and directly impact your bottom line. This is an episode...
2024-07-2422 minThe E-Comm ShowInside the Beverage Industry with Chamberlain Coffee | EP. #142Ever wonder why you’ll reach for one beverage brand over another? Why some are all-stars and others struggle? On this 142nd episode of the E-Comm Show, Andrew Maff interviews Chris Gallant, CEO of Chamberlain Coffee. In this episode, we’ll dive into the current landscape of the beverage industry, and discover where digital marketing really makes a difference.From making sense of attribution when you’re in-store and online, to competing in a saturated industry (hint: take some notes on Chamberlain’s branding) we reveal what most beverage companies miss. If you’re in the beverage i...
2024-07-1723 minThe E-Comm ShowBreaking Into a Saturated Market with Christopher Norman | EP. #141If there’s one market that’s saturated- it’s the chocolate space. So how do businesses break through and gain traction? On this 141st episode of the E-Comm Show, Andrew Maff interviews John Down, Chief Chocolate Officer of Christopher Norman. While anyone can make chocolates, not everyone can have an unwavering commitment to quality. From making chocolates at home to making chocolates for Martha Stewart, Hermès, Kate Spade, and more... Christopher Nolan has distinguished itself in the market. An artist at heart John, applies the same creativity and passion to his chocolates that he does to his a...
2024-07-1021 minThe E-Comm ShowFrom Hobby to 6-Figure Businesses with Larissa Loden | EP. #140Some businesses tend to come together naturally when they're rooted in passion, but that doesn't mean they aren't challenged. On this 140th episode of the E-Comm Show, Andrew Maff interviews Larissa Loden, founder and owner of Larissa Loden.In this episode, Larissa Loden dives into the journey of what it really looks like to be an entrepreneur. Larissa illustrates the nuances of both e-commerce and live store management, including one Mall of America store location. From mastering the art of managing others to understanding it’s a marathon- not a race, this episode is full of golden nug...
2024-07-0327 minThe E-Comm ShowSimplifying Overseas Logistics for Small Businesses with Ship4wd | EP. #139For small businesses, just the thought of logistics and operations can be overwhelming and when it comes to ocean shipment allocation? Good luck. That is, until Ship4wd entered the scene. On this 139th episode of the E-Comm Show, Andrew Maff interviews Carmit Glik, CEO and founding member of Ship4wd.In this episode, Carmit Glik dives into the world of overseas logistics and its biggest service gap: small businesses. From digitizing the process and being the one stop shop for businesses to manage their shipments. Ship4wd makes it super easy for small businesses to find...
2024-06-2622 minThe E-Comm ShowInnovation vs Marketing: The Two Sides of the Ecommerce Coin | EP. #138Thousands of cutting-edge products that solve immense pain points are on the market today…but that doesn’t mean everyone knows about them. Why? On this 138th episode of the E-Comm Show, Andrew Maff interviews Ryan Angott, CEO and President and Co-Founder of TechLok Solutions. While innovation can take you far, a strong marketing strategy will get you to the finish line. In this episode, Ryan Angott dives into Techloks marketing roadmap and two of the top 2 lessons he learnt: The power building credibility within reviews, and a strong CRO strategy. You don’t want to miss this on...
2024-06-1926 minThe E-Comm ShowIs This the Ultimate Supply Chain Model? | EP. #137On one end of the supply chain spectrum we have pricey duties and slow overseas shipping. On the other end we have direct shipping from China…but with a delocalized experience. On this 137th episode of the E-Comm Show, Andrew Maff interviews Izzy RosenzweIg, CEO and founder of Portless. In this episode, Izzy Rosenzwelg illustrates the biggest cash flow culprit of them all: inventory. When your inventory is held up in shipping or takes months to arrive- it’s hard to capitalize on opportunities and plan for sustainable growth. That’s where Portless comes in. With Portless, your go...
2024-06-1222 minThe E-Comm ShowMastering Unpaid UGC Content and Multifaceted Marketing Strategies with Koh Gen Do | EP. #136Even though paid UGC content is common in the beauty industry, mastering 100% unpaid UGC content and exposure is the key to showcasing your quality. On this 136th episode of the E-Comm Show, Andrew Maff interviews David Dunne, CEO of Koh Gen Do. From Marvel to Netflix, Koh Gen Do is used on film sets across Hollywood and stands out through its quality you don’t just hear about, but can see in action.While one of the key components to Koh Gen Do’s success is organic UGC content, David also explains the importance of being where your...
2024-06-0523 minThe E-Comm ShowGreen Marketing with Crown Bees | EP. #135The best kinds of businesses are the ones dirven by passion and held together by ethics. On this 135th episode of the E-Comm Show, Andrew Maff interviews Dave Hunter, President Founder of Crown Bees. Crown Bees is a company committed to helping gardeners, farmers, and green thumbs alike leverage the power of bees in a sustainable way.In this episode, Dave Hunter bridges the gap between nature and e-commerce. Showing how we can leverage the power of nature ethically and sustainably. Marketing mainly through word of mouth and referrals, Dave has mastered the art of doing things...
2024-05-2930 minThe E-Comm ShowThe Reality of Breaking into the E-Commerce Market with Daily Crunch | EP. #134What does it take to break through an E-commerce market? In short; the squeeky wheel gets the grease. On this 134th episode of the E-Comm Show, Andrew Maff interviews Kenzie Steel, Head of Marketing and Brand Strategy with Daily Crunch. A large part of Daily Crunch’s success has been their ability to get their product in the right hands, and infront of the right eyes. A significant part of Daily Crunch's success comes from its use of influencer marketing and multiple touch points to build a relationship with its fans. This is the perfect episode if you...
2024-05-2223 minThe E-Comm ShowPlanting Seeds of Consistency and Quality with Eclectric Herb | EP. #133In today’s digital world consumers already know what they want, but how do they measure companies against each other? One word- quality. On this 133rd episode of the E-Comm Show, Andrew Maff interviews Christine Alstat, founder of Eclectic Herb. From innovative technologies such as freeze drying, Eclectic Herb separates itself in its quality and commitment to consistency.From balancing live and digital channels to educating customers without stepping out of regulatory boundaries, Eclectic Herb practices attention to detail in everything it does. This commitment to staying consistent and detail-oriented has allowed Eclectic Herb to stand out and...
2024-05-1524 minThe E-Comm ShowThe Difference Between Sinking and Swimming: Adaptability | EP. #132It’s been said, the most dangerous phrase in business is “we've always done it this way”. Western Rise embodies the philosophy that how things are done today isn't always how they’ll be done tomorrow. On this 132nd episode of the E-Comm Show, Andrew Maff interviews Kelly Watters, President Co-Founder of Western Rise. In this episode, Kelly Watters highlights the vitality of pivoting and staying creative. Through the lessons learned from selling travel apparel for men…during a travel ban- Western Rise knows a thing or two about staying adaptable and smart positioning. This is some value-packe...
2024-05-0826 minThe E-Comm ShowSelling Pickaxes During a Gold Rush: the Opportunities of AI with Zipchat AI | EP. #131Why fight in a gold rush when you can sell pickaxes instead? That’s exactly what our next guest did. On this 131st episode of the E-Comm Show, Andrew Maff interviews Ruslan Leteyski, CEO of Zipchat AI. Starting as a product designer and struggling to build his own e-commerce brand, Ruslan decided to lean on his strengths and create AI solutions for sellers instead.Ruslan dives into the power of AI and the success it’s brought his companies, providing a true testament to the lucrative opportunities within the AI market. But in a market so overwhelming, wher...
2024-05-0123 minThe E-Comm ShowEverything Amazon with Neil Twa, Amazon expert and CEO of Voltage Holdings | EP. #130To navigate the sometimes treacherous waters of Amazon, you’re going to need a guide who knows their stuff. On this 130th episode of the E-Comm Show, Andrew Maff interviews Neil Twa, CEO and Co-Founder of Voltage Holdings. In 2007 Neil decided to leave the corporate world and pave his own path by starting a successful management consulting firm, Voltage Holdings.In the episode, Neil Twa examines the challenges and opportunities of omnichannel marketing on Amazon- ultimately answering the question "Where should sellers be?". Moreover, highlights the importance of understanding your target audience's buying patterns and where they ar...
2024-04-2429 minThe E-Comm ShowTapping into the Power of Live Selling with CommentSold | EP. #129As the digital world changes, so do the ways consumers shop. On this 129th episode of the E-Comm Show, Andrew Maff interviews Andrew Chen, Chief Product Officer of CommentSold. By taking advantage of key opportunities and gaps within e-commerce, CommentSold has developed a one-of-a-kind tool for shopping experiences within Shopify.In the episode, Andrew Chan dives into the functions of CommentSold such as live selling, shoppable clips, and comprehensive supply management, that ease the challenges of online shopping. More importantly, Andrew illustrates just how important it is to take the time to understand the user experience and...
2024-04-1724 minThe E-Comm ShowSurviving Every Season as a Seasonal Business with SnapPad | EP. #128From COVID-19 to slow winter months, there’s no season this family business hasn’t weathered. On this 128th episode of the E-Comm Show, Andrew Maff interviews Kent Wilson COO of SnapPad. SnapPad has become a household name amongst RV goers- but it wasn’t always that way. After severe supply chain issues during the COVID-19 pandemic and an unstable market, SnapPad has had to stay adaptable and ready for change. In this episode, Kent Wilson discusses how remaining steadfast in their offering and adaptable in their marketing has been the biggest cornerstone for SnapPad’s success. By master...
2024-04-1022 minThe E-Comm ShowThe Art of Selling Luxury with Celebrity Owned | EP. #127Despite e-commerce's drastic evolution, Celebrity Owned has remained consistent in its luxury consignment offerings. On this 127th episode of the E-Comm Show, Andrew Maff interviews Dana Weinrot, founder of Celebrity Owned. Born through word of mouth, Celebrity Owned celebrates its 20th anniversary proving that it's here to stay. In this episode, Dana illustrates the evolution of the luxury goods market and why 20 years later eBay is still one of her top e-commerce platforms. Despite the challenges of a saturated market, Dana remains consistent by upholding the value of each item and never cheapening her brand or clients. F...
2024-04-0322 minThe E-Comm ShowNo Graphic Designer? No Problem! Here Are the Content Strategies You Need | EP. #126So you’ve got everything in place for your business. Product? Check. Pricing? Check. But when it comes to content marketing…you’re stranded. With the strategies outlined in this episode, creating content doesn’t have to be hard. On this 126th episode of the E-Comm Show, Andrew Maff shares the must-have strategies for all graphic designerless businesses. When it comes down to it, it's often not your resources that count, but your ability to be resourceful. From cultivating a sense of exclusivity to strategic memes, Andrew shows us how to do just that. Watch...
2024-03-2722 minThe E-Comm ShowThe Glue That Binds Your Business with Finale Inventory | EP. #125While inventory management isn’t the first thing that comes to mind when people think of e-commerce, it’s an essential component of any profitable e-commerce store. On this 126th episode of the E-Comm Show, Andrew Maff interviews Pauline Shiu, VP of Marketing with Finale Inventory. Finale Inventory empowers e-commerce sellers to manage their inventory efficiency, allowing e-commerce stores to scale with no fuss. In this episode, Pauline Shiu discusses how to effectively manage e-commerce inventory and the areas most sellers overlook- but are critical to their success. From diving into the biggest problem sellers have with their...
2024-03-2026 minThe E-Comm ShowThe Warranty Effect: Transforming Consumer Purchasing with Brand Fortress HQ | EP. #124A warranty is more than just a guarantee that comes with a product, it’s a brand’s promise. On this 124th episode of the E-Comm Show, Andrew Maff interviews Michael Kaufman, co-host of Brand Fortress HQ. Micheal challenges the status quo by offering unlimited free replacement or 100% refund lifetime warranty, all through a user-friendly, online auto-approval app for hassle-free, 90-second warranty registration and claims.In this episode, Michael discusses how a warranty is more than a piece of paper- it’s a promise from a brand to stand behind you, an acknowledgment of your trust, and a comm...
2024-02-2826 minThe E-Comm ShowLessons From a 9-Figure Bootstrapped Business with Butcher Box | EP. #123Why do some non-funded businesses stagnate while others skyrocket? On this 123rd episode of the E-Comm Show, Andrew Maff interviews Mike Salguero, CEO of Butcher Box. By completely bootstrapping its way to a $33 million company in its first three years, Butcher Box is revolutionizing the meat industry.In this episode, Mike will discuss Butcher Box's one marketing cornerstone that took it from an unknown startup to its $100m+ company. He’ll also highlight what it really takes to be a profitable unfunded company and the one pitfall that gets most. If bootstrapping, subscription models, al...
2024-02-1426 minThe E-Comm ShowFrom Purpose to Profit with Incredible Eats | EP. #122How do you make a product that most people take for granted exciting? On the 122nd episode of The E-Comm Show, Andrew Maff interviews Dinesh Tadepalli, Founder and CEO of Incredible Eats. Driven by a lifetime of waste-consciousness, Dinesh started Incredible Eats to launch a line of edible utensils — a replacement for plastic that’s not only better for the planet, but tastes good, too! In this episode, Dinesh will discuss the challenges of competing with ultra-cheap plastic products, how he appeals to people who aren’t outwardly invested in environmental causes, and how Incredi...
2024-02-0727 minThe E-Comm ShowEffectively Selling The Experience With DefineMe | EP. #121How do you sell something that customers can’t see? On this 121st episode of The E-Comm Show, Andrew Maff interviews Jennifer McKay, Founder and CEO of DefineMe. For nearly a decade, DefineMe has been shaking up the fragrance world with strong principles and clean, cruelty-free scents — and partnering with heavyweights like Disney and Mattel along the way. In this episode, Jennifer will discuss the unique challenges of selling a product that can’t be truly experienced online. She’ll also highlight some of the solutions her team have cooked up, including tapping trusted influence...
2024-01-3128 minThe E-Comm ShowGetting The Most Out of Customer Insights with Harry’s | EP. #120How do you convert customer feedback into better products and services? On this 120th episode of the E-Comm Show, Andrew Maff interviews Darren Major, Voice of Customer at Harry’s. Leveraging years of experience in customer service, Darren puts a wide variety of customer-sourced insights and data points into action at Harry’s. In this episode, Darren will discuss how each and every customer interaction — the good, the bad, and the ugly — provides invaluable insight, how his team organizes those insights, and how transparency is crucial for building brand loyalty. If you’re interested in how a se...
2024-01-2423 minThe E-Comm ShowLeveraging the Power of Geotargeting With High Spirits | EP. #119How do you successfully market your product when regulators are breathing down your neck? On this 119th episode of The E-Comm Show, Andrew Maff interviews Chris Fontes, CEO and founder of High Spirits, a pioneering cannabis beverage brand that’s quickly becoming one of the biggest in the business. In this episode, Kevin will discuss the trials and tribulations of selling and marketing a highly regulated product, explain his role as an advocate for his industry, and explore the science behind High Spirits’ products. Additionally, he offers insight into how his company balances modern marke...
2024-01-1729 minThe E-Comm ShowKey E-Commerce Trends to Track on Instagram, LinkedIn, and Google | EP. #118 In this 118th episode of The E-Comm Show, host Andrew Maff discusses a wide range of e-commerce topics, including key tenets of marketing and brand-building across platforms like Instagram, LinkedIn, and Google. If you’re curious about which trends to follow in the new year, there’s a lot to dig into here. Topics discussed include new influencer marketing tools on Instagram Reels and IGTV (and how to capitalize on their power), what LinkedIn’s new stories feature means for sellers (and why story platforms are so important), and the effectiveness of Google Smart Shopping...
2024-01-1020 minThe E-Comm ShowMaximizing E-Commerce Success: Leveraging FB, Pinterest Ads, and Omnichannel Experiences | EP. #117In episode 117 of The E-Comm Show, host Andrew Maff explores the myriad of Facebook Ad audiences that e-commerce sellers should test. He delves into the specifics, from Video Viewer lookalikes to various population percentages for visitors, purchasers, and email lists. Andrew also highlights the untapped potential of Pinterest advertising, emphasizing its capacity to expedite seller growth. He sheds light on the platform's evolution and urges sellers to test its ad platform before it reaches the saturation level of Facebook.Furthermore, Andrew discusses the importance of creating an omnichannel experience in e-commerce. This approach not only boosts brand...
2024-01-0318 minThe E-Comm ShowNew Era of Networking: Scaling E-commerce With Marketing Domination | EP. #116Podcasting isn’t just for morning entertainment with your coffee and breakfast. On this 116th episode of The E-Comm Show, Andrew Maff sits down with Seth Greene, CEO of Market Domination. Seth offers a unique perspective into the world of podcasting and how sellers can leverage it to reach new and desired audiences. With years of successful experience under his belt, join in on today’s episode, where Andrew and Seth discuss the power of audio and video engagement, how to turn listeners into purchasers, and the benefits of E-commerce sellers hosting their own podcasts.
2023-12-2720 minThe E-Comm ShowSEO Basics, Google Search Ads, and Hyper-Targeted Terms for Growth | EP. #115In this 115th episode of The E-Comm Show, our host Andrew Maff delves into both SEO guidelines and Google Search Ads, offering insights beneficial for content creation and business promotion. He outlines his SEO strategy, emphasizing a minimum of 1,200 words, incorporating 2+ H2 tags and 3+ H3 tags, linking 4+ articles internally, and adding 2+ links to services or products, as well as 5+ outbound links. Maff also explains keyword structuring techniques and various other aspects of SEO. Additionally, he explores the use of Google Search Ads for driving leads or shoppers, detailing aspects like the use of branded search terms, testing frequency, campaign...
2023-12-2018 minThe E-Comm ShowTurning Newcomers Into Loyal Customers With Health-Ade| EP. #114How do you balance the demands of retail and e-commerce in the world of CPG? On this 114th episode of The E-Comm Show, Andrew Maff interviews Kevin Land, Director of E-Commerce for Health-Ade Kombucha. Stocked by over 40,000 stores nationwide, this California-based company is growing fast, and Kevin has been along for the ride for nearly a decade. In this episode, Kevin will discuss how Health-Ade bolsters brand awareness through digital marketing, and weighs in on the unique challenges of convincing new customers to try an unfamiliar product. If you’re interested in learning how a successful CPG bra...
2023-12-1325 minThe E-Comm ShowTroubleshooting Amazon With Seller Candy | EP. #113Amazon is a powerhouse platform for sellers, but issues like product delistings and account suspensions can pose a serious threat to your bottom line. On this 113th episode of The E-Comm Show, Andrew Maff interviews Ben Smith, Head of Sales, Partnerships, and Marketing at Seller Candy, a unique firm that helps Amazon sellers navigate some of Amazon's murkier policies.In this episode, Ben will discuss how Seller Candy uses a four-step system to get sellers over everyday hurdles when the helpline isn’t cutting it. If you’re too busy to spend hours on the phone with Sell...
2023-12-0626 minThe E-Comm ShowHow GW Partners Supercharges Consumer Brands | EP. #112If you’re not diversifying your sales channels, you might be leaving money on the table. On this 112th episode of The E-Comm Show, Andrew Maff interviews Chris Shipferling, founding partner of GW Partners, a full-service firm that helps consumer brands navigate expansion and, ultimately, acquisition. In this episode, Chris will discuss how GW Partners leverages operational expertise — including a deep understanding of the nuances of E-commerce — to help clients optimize and increase value. With over twenty years of experience in the field, he’s got a lot of valuable insights, so be sure to listen to this epis...
2023-11-2934 minThe E-Comm ShowThe FryAway Story: How They Created a New Product Category | EP. #111Creating a new product category can be a daunting task, but it also has the potential to bring massive success. In the 111th episode of The E-Comm Show, Andrew Maff sits down with Laura Lady from FryAway. FryAway is a revolutionary plant-based product that effortlessly converts liquid cooking oil into a solid form, making it convenient to dispose of along with household organic waste.Listen to this episode as Laura shares the story behind FryAway's creation, the challenges they faced in establishing a new product category, and their innovative marketing strategies that helped them gain traction quickly.
2023-11-2224 minThe E-Comm ShowRevolutionizing the Logistics Data Sector with Obibox | EP. #108Data has become a crucial part of logistics and supply chain management. On this 108th episode of The E-Comm Show, Andrew Maff, BlueTuskr Founder and CEO interviews Jordan Arshinoff Floss of Obibox, co-founder and co-president of Obibox – a data-driven platform that helps businesses streamline their logistics operations and deliver an uber-style experience.From building an instant pool of delivery personnel to optimizing routes and improving customer satisfaction, Jordan will discuss how Obibox is revolutionizing the logistics data sector. This episode is not to be missed if you're looking for ways to optimize your logistics operations!
2023-11-0124 minThe E-Comm ShowUnZipping the ZipString Story | EP. #107Product innovation is the cornerstone of any e-commerce business. On this 107th episode of The E-Comm Show, Andrew Maff interviews Austin Hillman and Stephen Fazio of ZipString, a toy innovation startup that turns ordinary strings into fun interactive toys.In this episode, Austin and Stephen discuss how they came up with the idea for ZipString, their journey from concept to launch, and the strategic approach they take to product innovation. Don't miss this episode if you're looking for fresh ideas on creating new products! Tune in and enjoy today's episode of T...
2023-10-2526 minThe E-Comm ShowGoing Beyond the Storefront: Unlocking the Power of Omnichaneling - Nutr | EP. #106Omnichaneling is becoming increasingly important for businesses to attract and retain customers. On this 106th episode of The E-Comm Show, Andrew Maff interviews Alicia Long from Nutr, a first-of-its-kind machine that makes plant-based milk from nuts and oats. In this episode, Alicia will discuss the power of omnichannel, how to create a seamless omnichannel experience for customers, and how Nutr has transformed their business by going beyond the storefront. Don't miss this episode if you want to learn more about unlocking the power of omnichannel for your business!Tune in and enjoy t...
2023-10-1822 minThe E-Comm ShowTikTok Influencer Marketing 101 with The Chub Rub Patch | EP. #105With over 500 million active users, TikTok has become a popular platform for businesses looking to reach out to their target audiences and grow their brands. On this 105th episode of The E-Comm Show, Andrew Maff. interviews Brittany Lammon, a makeup and hair stylist to the stars and entrepreneur behind The Chub Rub Patch, a revolutionary product that has taken the world by storm.In this episode, Brittany shares her journey being featured on Shark Tank and working with influencers on TikTok and how she's been able to leverage the platform to expand her business.
2023-10-1121 minThe E-Comm ShowAdvertise Like a Pro: Automating and Optimizing Ad Campaigns with Hest | EP. #88Advertising is an important part of any business, but it can be difficult to know how and where to advertise. On this 88th episode of The E-Comm Show, our host, and BlueTuskr CEO Andrew Maff will be talking with a marketing expert, John Maguire, from Hest about automating ad campaigns, optimizing them for maximum reach, and how to identify the right approach to getting more web traffic.Tune in and enjoy today's episode of The E-Comm Show!If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!
2023-06-0724 minThe E-Comm ShowDiscover the Secrets of Eco-Friendly Branding with Wear Pact | EP. #87The world of apparel is increasingly becoming more competitive with brands competing for the attention of consumers. And with brands capitalizing on the green trend, eco-friendly branding has become an important part of the game for many companies. On this 87th episode of The E-Comm Show, our host and BlueTuskr CEO, Andrew Maff is with Drew Cook of Wear Pact to discuss the secrets of eco-friendly branding and how to pivot and stand out amidst a recessive economy.Tune in and enjoy today's episode of The E-Comm Show!If you enjoyed the s...
2023-05-3124 minThe E-Comm ShowFREE SHIPPING - A Myth or a Fact? | EP. #86Are you wondering if free shipping is really a thing? Should you jack up your prices to offer free shipping? On this 86th episode of The E-Comm Show, not only will our host, and BlueTuskr CEO Andrew Maff will be talking about free shipping, but he'll also be sharing about how to manage a VA, how to leverage ClickFunnels, and how to keep up with your competitors in the world of digital marketing.Tune in and enjoy today's episode of The E-Comm Show!If you enjoyed the show, please be sure to rate, review...
2023-05-2432 minThe E-Comm ShowThe Definitive Guide for Organic Promotions of Regulated Products | EP. #85On this 85th episode of The E-Comm Show, our host, and BlueTuskr CEO Andrew Maff is with Joe Hodas of Wana Brands Inc, a cutting-edge cannabis brand that combines cannabis science with the customer journey to create a safe and effective experience. Joe explains why organic promotions are essential for regulated products and how brands in similar industries can use marketing tactics to stand out in the crowd. Tune in as he shares some of his own personal tips for creating effective organic promotions.Tune in and enjoy today's episode of The E-Comm Show!...
2023-05-1723 minThe E-Comm ShowOmniChannel Marketing - How to Cater to Your Customer | EP. #84On this 84th episode of The E-Comm Show, our host, and BlueTuskr CEO Andrew Maff speaks on the importance of branding in e-commerce omnichannel marketing and how to leverage various forms of content and creativity to cater to your customer. During this episode, learn how to utilize various forms of creative assets to stand out, how much content is too much, and more! Tune in and enjoy today's episode of The E-Comm Show!If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!LEAVE SOME F...
2023-05-1029 minThe E-Comm ShowFrom Search to Retention, How 3M Optimizes the Buyer Experience– | EP. #83On this 83rd episode of The E-Comm Show, our host, and BlueTuskr CEO Andrew Maff is with Ryan Satre of 3M a Fortune 500, global powerhouse that has leveraged science, innovation, and technology to produce dependable products for houses, businesses, schools, hospitals, and more. Ryan Satre, the Senior Manager of E-Commerce and Digital Business at 3M, shares his experience on how to optimize the buyer experience by leveraging purchase pathways, deep market understanding, and identifying and activating useful integrations. Tune in and enjoy today's episode of The E-Comm Show!If you enjoyed the show, please...
2023-05-0333 minThe E-Comm ShowLearn the Secrets of Scaling Through Powerful Data Integrations – | EP. #82On this 82nd episode of The E-Comm Show, our host, and BlueTuskr CEO Andrew Maff is with Robin H. Smith - Co-Founder and CEO at VL OMNI. This iPaaS-managed service platform is both expandable and scalable to fit the needs of eCommerce merchants who are scaling their businesses up quickly. Boasting an impressive thirty years in supply chain & data integration, Robin has a BA from the University of Toronto as well as an MA in International Relations from Webster University Vienna Austria!Listen to Andrew and Robin discuss how to leverage the power of VL OMNI's iPaaS...
2023-04-2623 minThe E-Comm ShowHow Char-Broil Used OmniChannel Marketing to Influence and Grow Sales– | EP. #81On this 81st episode of The E-Comm Show, our host, and BlueTuskr CEO Andrew Maff is with Amanda Patton of Char-Broil, one of the oldest and top-performing brands for charcoal grills on the market. Learn how Amanda, the Senior Director of Omnichannel, leverages this multi-faceted marketing channel to reach her consumers across all channels to improve sales and customer loyalty! Tune in and enjoy today's episode of The E-Comm Show!If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!LEAVE SOME FEEDBACK:
2023-04-1923 minThe E-Comm ShowLeverage These Customer Experience Tools to Convert and Retain Your Audience – Caribou Coffee | EP. #80On this 80th episode of The E-Comm Show, our host, and BlueTuskr CEO Andrew Maff is with Eric Caron of Caribou Coffee, an internationally known and enjoyed coffee brand that has solidified itself not only in 500 locations nationwide and in retailers across all states, but also online through their e-commerce channel. Eric is the Sr. Director or Digital Experience at Caribou Coffee and speaks on his knowledge of the customer experience and how to successfully speak to customers the way they want to be spoken to at the time the right time. Tune in to this week’s e...
2023-04-1225 minThe E-Comm ShowImprove Lead Generation, Conversions, and Retention With Gated Content – | EP. #79On this 79th episode of The E-Comm Show, our host, and BlueTuskr CEO Andrew Maff speaks on gated content marketing and how it can be leveraged in a new way to propel lead generation, maximize conversions, and build on client retention. Find out how the “old” ways of doing gated content are being transformed to convert in today’s market using traditional principles. Tune in and enjoy today's episode of The E-Comm Show!If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!LEAVE S...
2023-04-0528 minThe E-Comm ShowHow City Bonfires Turned the Pandemic into a Success Story – City Bonfires | EP. #78On this 78th episode of The E-Comm Show, our host, and BlueTuskr CEO Andrew Maff is with Chris and Mike of City Bonfires. City Bonfires make portable and reusable mini bonfires that you can take on any outdoor adventure. Discover how two dads who were laid off during the pandemic mobilized their creativity and innovation to start a brand that has surpassed $25 million in sales. Learn how they created a digital-first approach to customer experience and marketing strategies that have led to product expansion!Tune in and enjoy today's episode of The E-Comm Show!...
2023-03-2923 minThe E-Comm ShowTips on Building a Successful Growth Marketing Strategy Using Authenticity - Who Gives a Crap | EP. #77On this 77th episode of The E-Comm Show, our host, and BlueTuskr CEO Andrew Maff is with Jenna Tannenbaum of Who Gives a Crap, a brand that sells good-looking, environmentally friendly toilet paper, paper towels, and tissues while also donating 50% of their profits to help build toilets for those in need.During this episode, Jenna shares her experience as a growth marketer and how to successfully scale your marketing efforts using authenticity and a targeted brand story to navigate the new world of consumer-savvy buyers. Tune in and enjoy today's episode of The E-Comm Show!
2023-03-2226 minThe E-Comm ShowSorting Out Order Fulfillment and Supply Chain FAQs with Goodr | EP. #76On this 76th episode of The E-Comm Show, our host, and BlueTuskr CEO Andrew Maff is with Greg Bicksler of Goodr Sunglasses, a well-established eyewear brand that makes unique, fun, and active sunglasses for everyone. Thriving in such a saturated market, Gred shares with us his insider tips on how to effectively manage supply chain, capitalize on performance using a strong company culture and create long-term relationships with external partners. Tune in and enjoy today's episode of The E-Comm Show!If you enjoyed the show, please be sure to rate, review, and o...
2023-03-1524 minThe E-Comm ShowHow to Create an Engaged Community that Loves Your Brand - CLEARSTEM | EP. #75On this 75th episode of The E-Comm Show, our host, and BlueTuskr CEO Andrew Maff is with Kayleigh Christina of CLEARSTEM Skincare, a revolutionary brand that created an all-in-one category of non-toxic acne+aging skincare in 2017. In today’s episode with Kayleigh, you’ll not only learn a lot about skincare, but you’ll also pick up several tips on how to reach out to the right influencers, organically grow your following, and how to be consistent in providing excellent customer service.Tune in and enjoy today's episode of The E-Comm Show!If you en...
2023-03-0829 minThe E-Comm ShowHow to Navigate Performance Marketing and Data Analytics as an Art and Science - Ettitude | EP. #74On this 74th episode of The E-Comm Show, our host and BlueTuskr CEO Andrew Maff is with Chelsea Schulz of Ettitude, a fabric innovation company, and lifestyle brand selling sustainable bamboo-made products. Coming from an analytical background, Chelsea is natural when it comes to data analytics. With experience in tech services, Chelsea now uses her profound experience and knowledge of data to do performance marketing for Ettitude. Listen to this episode of The E-Comm Show to learn about how to do traffic campaigns, A/B testing, and retargeting ads.Tune in and enjoy t...
2023-03-0131 minThe E-Comm ShowHow to Leverage Affiliate Marketing for Your E-commerce Brand - Omnistar Affiliate Software | EP. #73On this 73rd episode of The E-Comm Show, our host and BlueTuskr CEO Andrew Maff is with Arlen Robinson, co-founder of Omnistar Affiliate Software, a SAAS company providing an affiliate tool for brands and affiliates to easily manage their sales, commissions, and everything affiliate-related.Here, Arlen shares all you need to know about the affiliate process plus a couple of tips on how to handle affiliate marketing for your e-commerce brand. So, if you want to learn where to get affiliates, how to manage your roster of influencers, and how to keep your affiliate marketers interested and...
2023-02-2225 minThe E-Comm ShowHow to Scale Your Business With Event Marketing - BHL | EP. #72On this 72nd episode of The E-Comm Show, our host, and BlueTuskr CEO Andrew Maff is with Joline Nehoray of Beverly Hills Lingerie, a streetwear lingerie brand located in the heart of Los Angeles. Joline and her sister Celine, co-founded a successful and very niched brand in a highly saturated market using word-of-mouth marketing, social networking, and pop-up events to scale their business without heavily relying on paid advertising. Learn more about how these two sisters and cofounders made themselves their own target audience and showcased themselves as the brand story. Tune in and enjoy t...
2023-02-1524 minThe E-Comm ShowHow to Scale Your Business With Entirely New Products - Big Bee, Little Bee | EP. #71On this 71st episode of The E-Comm Show, our host, and BlueTuskr CEO Andrew Maff is with Amy Leinback of Big Bee, Little Bee, a self-taught inventor, entrepreneur, and retail and e-commerce seller. Amy and her daughter, Marlo, have invented and marketed a series of household and family products that have been featured on Shark Tank, Good Morning America, The View, and many more. During this week’s episode, Amy shares her experiences as a self-taught marketer and seller by sharing how she has successfully scaled her business to what it is today using word of mouth, Ama...
2023-02-0823 minThe E-Comm ShowHow to Use Bookkeeping to Effectively Scale Your E-Commerce Business - EcomBalance | EP. #70On this 70th episode of The E-Comm Show, our host and BlueTuskr CEO Andrew Maff is with Nathan Hirsch of EcomBalance, an online bookkeeping service for eCommerce and digital businesses, as well as Outsource School, a membership that teaches business owners how to hire effectively online. Coming from a strong entrepreneurial background, Nathan shares the importance of having an accurate bookkeeping system in place for fellow entrepreneurs to effectively scale and grow their business including those looking to exit, using clear, broken-down data. Tune in and enjoy today's episode of The E-Comm Show!...
2023-02-0120 minThe E-Comm ShowHow to Internationally Expand Your Market in Another Region - GNC | EP. #69On this 69th episode of The E-Comm Show, our host and BlueTuskr CEO Andrew Maff is with Garrett Sacks of GNC, a consulting business helping CPG brands of all categories to do cross-border e-commerce. Coming from his rich experiences in doing e-commerce in Asia, Garrett is here to share everything you need to know about expanding your e-commerce market to international waters–from importing goods from China and finding the right product-market fit to building the correct e-commerce infrastructures to scale in Asia. Tune in and enjoy today's episode of The E-Comm Show!If you...
2023-01-2525 minThe E-Comm ShowHow to Measure Your Metrics and Expand Your Sales | EP. #68On this 68th episode of The E-Comm Show, our host and BlueTuskr CEO Andrew Maff is here to help you understand your metrics better plus some marketing strategies you can use to get more customers.In this episode, you’ll learn where to source more leads, what forms of content you can use, how to execute your post-sales marketing plans and of course, which KPIs you should be paying attention to. Tune in and enjoy today's episode of The E-Comm Show!If you enjoyed the show, please be sure to rate, review, and...
2023-01-1829 minThe E-Comm ShowHow to Decrease Your Customer Acquisition Cost and Increase Your Customers’ LTV - Omniconvert | EP. #67On this 67th episode of The E-Comm Show, our host and BlueTuskr CEO Andrew Maff is with Valentin Radu of Omniconvert. Valentin is a serial entrepreneur, data-driven marketer, CRO expert, international speaker, and the CEO and founder at Omniconvert–an eCommerce growth suite used by hundreds of companies such as Whirlpool, Orange, Avon, and Tempur Sealy.If you’re a brand struggling with building a strategy for your paid ads or a newbie who has no idea on how to evaluate your metrics, then tune in to this episode with Valentin! Here, he gives a thorough discussion of h...
2023-01-1125 minThe E-Comm ShowHow to Optimize Your Website for Page Speed, User Experience, Pop-ups, and More | EP. #66On this 66th episode of The E-Comm Show, our host and BlueTuskr CEO Andrew Maff is up for another round of tech tips and tricks for e-commerce brands. From how to optimize your page for fast load times to pop-ups and user experience testing, Andrew here will share all the secrets on how to run a well-optimized e-comm site.Tune in and enjoy today's episode of The E-Comm Show!If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!LEAVE SOME FEEDBACK:If...
2023-01-0420 minThe E-Comm ShowHow to Drive Traffic to Your Amazon Page | EP. #65On this 65th episode of The E-Comm Show, our host and BlueTuskr CEO Andrew Maff talks about how to drive traffic to your Amazon listings. From the tools to help you in your product and keyword research to how to effectively use Amazon Live. Jump into this episode of The E-Comm Show for Andrew’s best tech stack tools for Amazon selling!Tune in and enjoy today's episode of The E-Comm Show!If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!LEAVE SOME FEEDBACK:...
2022-12-2823 minThe E-Comm ShowHow to Monetize Your Own Website Without Amazon - Life of Colour | EP. #64On this 64th episode of The E-Comm Show, our host and BlueTuskr CEO Andrew Maff is with Jodi Benjamin, founder of Life of Colour, an Australian art brand that strongly believes we all have a colorful, inner-creative being bursting to live a more connected life.Tune in to this episode of The E-Comm Show as Jodi shares her story on how she has successfully built Life of Colours all without the help of Amazon. From understanding her target market to settling down on a niche and expanding her product line, Jodi’s here to share all her se...
2022-12-2128 minThe E-Comm ShowHow to Better Plan and Manage Your E-commerce Business - 8fig | EP. #63On this 63rd episode of The E-Comm Show, our host and BlueTuskr CEO Andrew Maff is with Yaron Shapira, co-founder and CEO at 8fig. As an entrepreneur at heart, Yaron has founded multiple successfully acquired startups ranging from mobile payment app, Check, travel and culture outlet, The Culture Trip, and international trading payment security platform, Qlarium.Today, as he manages 8fig, he is helping businesses to solve challenges in the e-commerce space from managing inventory to handling supply chain and logistics. Listen to Yaron and Andrew as they talk about how to make better business decisions by u...
2022-12-1426 minThe E-Comm ShowHow to Diversify from Amazon and Make the Omnichannel Strategy Work for You | EP. #62On this 62nd episode of The E-Comm Show, our host and BlueTuskr CEO Andrew Maff is going to be all-out when it comes to diversifying your revenue streams outside of Amazon, how to handle Amazon suspensions, and how to make move out of your Amazon store and make your Shopify website your ultimate cash cow.Tune in and enjoy today's episode of The E-Comm Show!If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!LEAVE SOME FEEDBACK:If you enjoyed the...
2022-12-0732 minThe E-Comm ShowFashionably Sustainable - Kent| EP. #61On this 61st episode of The E-Comm Show, our host and BlueTuskr CEO Andrew Maff is with Stacy Grace, the CEO and co-founder of Kent, a plastic-free, landfill-free, organic, and compostable end-of-life basics brand. From biodegradable innovations and promoting sustainable fashion to marketing strategies and going on Shark Tank, here is the full episode to Kent’s journey as a successful and continuously growing sustainable fashion brand. Tune in and enjoy today's episode of The E-Comm Show!If you enjoyed the show, please be sure to rate, review, and of cour...
2022-11-3024 minThe E-Comm ShowThe Holy Grail of Email Marketing | EP. #60On this 60th episode of The E-Comm Show, our host and BlueTuskr CEO Andrew Maff shares his own personal experience of email blunders plus the do’s and don’ts of email marketing including how not to annoy your subscribers! So, if you have no clue what and when to send your newsletters, here’s Andrew to break it down for you. Tune in and enjoy today's episode of The E-Comm Show!If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!LEAVE SOME FEEDBACK:...
2022-11-2328 minThe E-Comm ShowBrand Building and Expansion - Plufl | EP. #59On this 59th episode of The E-Comm Show, our host and BlueTuskr CEO Andrew Maff is with Yuki, the co-founder of Plufl, the world's first dog bed for humans. Tune in to this episode of The E-Comm Show as Yuki shares Plufl’s brand story from product ideation and conceptualization to manufacturing to successfully closing a deal with Mark and Lori on Shark Tank!Tune in and enjoy today's episode of The E-Comm Show!If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!LEAVE SO...
2022-11-1623 minThe E-Comm ShowHow to Build Your Brand Identity - Ecom Brokers | EP. #58On this 58th episode of The E-Comm Show, our host and BlueTuskr CEO Andrew Maff is with Ben Leonard of Ecom Brokers, where he helps brands sell their business and execute their exit strategies successfully. In this episode, you’ll learn why building a brand identity is crucial, how to differentiate yourself from the competition, plus some nimble marketing strategies to get your brand off the ground.Tune in and enjoy today's episode of The E-Comm Show!If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!
2022-11-0928 min