Shows
The Growth Hub PodcastAndy McCotter-Bicknell - Head of Competitive Intel, ClickUp - How to do competitive intelligenceIf you do competitive analysis by stalking your competitor's website, then creating a table to compare features, and then writing down their value prop and main messages.... this is for you.
This time on The Growth Hub, we're talking to Andrew McCotter-Bicknell, Head of Competitive Intelligence at ClickUp, so we can find out how to actually do competitive analysis. đź‘€
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It's a simple truth that most marketers kind of struggle with competitive intelligence. 🤷
During the episode, you’ll hear about competitive intelligence, and more specifically:
- How to conduct competitive intelligence research and actually impact your revenue with that
- How to disco...
2022-06-2939 min
Coffee & Compete#35 - Nailing Your First 90 Days on the Job | Andrew McCotter-Bicknell, ClickUpAdam is joined by ClickUp's Head of Competitive Intelligence Andrew McCotter-Bicknell to talk about Andrew's first 90 days in his role at ClickUp and shares his biggest learnings. Adam and Andrew dive into why consistently publishing content early on in your tenure is a smart move, why not getting enough feedback before creating sales collateral is a bad move, and why the fast-food chicken sandwich wars is one of Andrew's favourite examples of competitive messaging.Don't forget to sign up for our weekly Coffee & Compete Newsletter for your weekly dose of the best competitive content in the business.
2022-04-1456 min
Product Marketing LifeFrom product marketing to competitive intelligence | Andrew McCotter-Bicknell, ClickUpOn this week's episode of Product Marketing Life, host Mark Assini is joined by Andrew McCotter-Bicknell, Head of Competitive Intelligence at ClickUp.The pair discuss Andrew's transition from product marketing to competitive intelligence, why he thinks it was the natural next step, and what he loves about enabling others with competitive intel.
2022-03-2551 min
How to LeadBuilding a relationship mindset w/ Marcus Carter II (Cinder)Marcus is a partner, father of two with a third on the way, son, brother, organizer, and Director of Social Equity over at Cinder. I joked with Marcus after this episode that he might’ve been the quickest person to bring value to this show, it’s literally within the first 5 seconds that he starts talking that you’ll be hooked. He has such an infectious, positive energy about him and I hope you all enjoy listening to this episode as much as I enjoyed putting it together. Lots of great topics were discussed in this episode including how your p...
2021-08-2634 minHow to LeadThe Journey from Marketing Generalist to CMO w/ Yoni Solomon (Uptime.com)My guest today is the Chief Marketing Officer at Uptime.com, Yoni Solomon. In this episode, Yoni chats with us about his journey from a generalist to the C-suite, and he also touches on the importance of bringing your whole self to work, as well as the dangers of assumption when it comes to new product launches and marketing.
Yoni checks all the boxes for a How to Lead guest. He’s literally been there, done that, and now sits in a highly coveted leadership role. I’m super excited for y’all to hear this conversation.
2021-08-1727 minHow to LeadThe Importance of Making Mistakes + Why Portland's Tech Scene is Underrated w/ Ryan Anderson (Google)Ryan is an Enterprise Account Executive at Google and we had an awesome conversation that touched on the importance of making mistakes, the Portland tech scene, investing, and more. If you like the conversation then I’m sure you’ll also love Ryan’s podcast, the Digital Native.Â
2021-07-2224 minHow to LeadQuick Marketing Lesson from Metallica [solo]A masterclass example of the "when everybody goes right, go left" concept that so many marketers still leverage today.
2021-07-0102 minHow to LeadGoing Broad vs. Niching Down In Your Career w/ Brooklin Nash (Sales Hacker)Brooklin Nash is the Head of Content at Sales Hacker, one of the leading communities for today’s top salespeople. In addition to that, Brooklin advises other notable B2B organizations with their content marketing strategies, as well, like Metadata, Bizzabo, and Swipely just to name a few. We dive deep into best practices for getting started freelancing, the best companies and resources to look at if you want to up-level your own writing, and the difference between when you want to niche down or go broad with your career.
2021-06-1221 minHow to LeadBetting On Yourself & Enabling Others w/ Blaire Hervey (AWS & The Corporate Strategist)Blaire Hervey is the Field Productivity & Readiness Lead at Amazon Web Services, but you may also know her as The Corporate Strategist. As The Corporate Strategist, Blaire personally helps train organizations in areas of diversity, equity, inclusion, and belonging, as well as individuals with career coaching and business building strategies. I’ve had the pleasure of working with Blaire in the past - she’s one of those leaders that lights up a room and can get the best out of everybody she works with. She breaks down some great enablement and coaching best practices that I can’t wait t...
2021-06-0421 minHow to LeadLessons Learned as a CEO w/ Jonah Lopin (Crayon)Jonah is the co-founder and CEO of Crayon - an organization that specializes in providing competitive intelligence for businesses to stand out and win. Jonah is the first CEO that we’ve had on the podcast and we had a really great conversation that touched on how to lead a growing company, when to consider raising capital, his favorite resources for learning, and a lot more.
2021-05-2124 minHow to LeadLeading as an Individual Contributor vs. Managing a Team w/ Aubyn Casady (G2)Aubyn is a Principal Product Marketing Manager at G2 - a powerhouse organization that enables users of thousands of products to share and rate their experiences. I’ve been following Aubyn on LinkedIn for a while and I’ve come to really look forward to seeing her share her perspective on not just all things G2, but Product Marketing as a whole, leadership, and empathy, amongst other topics.
2021-05-1221 minHow to LeadBringing Visibility to Your Role w/ Phill Sundal (RFPIO, DiscoverOrg, & others)Phill is the Product Marketing leader that I first rolled up to when I started my career at ZoomInfo. I’ve learned a lot from him on a professional and personal level over the years, and I’m grateful that we’ve kept in touch. We chat through how you can make an impact in your organization even if you’re a department of one, how you can make yourself visible when we all return to the office, lessons he learned from his first direct reports, and more!
2021-05-0328 minHow to LeadLeading Content for a Growing Community w/ Bryony Pearce (Product Marketing Alliance)This episode’s guest is Bryony Pierce, the Head of Content at the Product Marketing Alliance, or “PMA” for short. Two years ago, Bryony was a department of one and worked alongside the PMA’s cofounder. Now, she has a team of eight reporting up to her as the PMA community has skyrocketed in popularity. In our conversation, she shares the biggest differences between her role two years ago and her role today, how she "managed up" to strategically handle the PMA’s growth, and of course, advice to new people managers. Let’s jump in.
2021-04-2215 minHow to LeadThe Path to SDR Leadership w/ Kwame Appiah (ZoomInfo)In this episode, I sat down with Kwame Appiah who was recently promoted from SDR to Manager of Business Development at ZoomInfo. He broke down the mindset that led to his success as an SDR, the shift in his day-to-day since becoming a people manager, and advice on how to approach leadership in a new role.Â
2021-04-1230 min