Shows
THE ECOMMERCE EDGE Podcast with Jason GreenwoodE250: 📦B2B Commerce Corner #14 | UNVEILING THE DIGITAL TOOLING B2B BRANDS REQUIRE TO SUCCEED AT ECOMMERCE - Andrew Rogencamp, Commerce Vision - THE ECOMMERCE EDGE Podcast - 02 August 2023Andrew is the COO of Commerce Vision - https://www.commercevision.com.au
Commerce Vision is a SaaS based, B2B focused eCommerce/Omnichannel platform
Commerce Vision also offers advanced order management/automation, field merchandising and mobile CRM modules
In this episode, Jason & Andrew discuss how B2B eCommerce has evolved over the last 20+ years, how Commerce Vision has evolved alongside these changes and how B2B merchants can leverage a modern tech stack to deliver sales and service efficiency and advanced eCommerce UX at scale2023-08-031h 17
The eCommerce ExperienceBehind the Scenes of B2B eCommerceIt’s apparent from the get go that Bri Vernon-Cox is passionate about eCommerce. As eCommerce Manager for Bunzl Safety, Bri’s got an amazing wealth of knowledge and insight into the differences between B2B and B2C, and she really gets what makes B2B so special. In episode 8, Andrew interviews Bri about her approach to customer care, essential B2B functionality like PunchOut, and her experience bringing the whole business along for the eCommerce ride. Covering topics like custom catalogues, order approvals, order tracking, and customised products, Andrew and Bri discuss the kind of rich online func...2020-10-1529 minThe eCommerce ExperienceWhen B2B Goes D2CAs we’re all aware, COVID has turned the way we do business upside down. In episode 7, Andrew chats with Olivija van Heerwaarden, Marketing & eCommerce Manager at CWM Homewares, about her company’s experience on this rollercoaster. Olivija shares her insights and explains how CWM have found technology and innovation to be key - not only in weathering the pandemic, but emerging even stronger than before. Virtual showrooms, clickable catalogues, and a robust eCommerce platform are the kind of tools that have allowed CWM to stay agile and connected to their customers. But going from B2B to a D2C...2020-09-1718 minThe eCommerce ExperienceThe Power of Sales Order AutomationSales order automation is not a new invention, rather, it’s the digitisation of an age-old process. There are countless B2B businesses out there with sophisticated eCommerce solutions who struggle to get some customers to order online. So what do they do? Pay someone to sit there punching orders into their back-end systems. Which naturally means slow processing times, human error, and costly returns. Here’s where automation comes in. In Episode 6, we meet Aaron Rasmussen, Product Manager at Lucy. An AI-enriched solution, Lucy is empowering businesses to transform their purchase order to sal...2020-08-1227 minThe eCommerce ExperienceThe Magical Intersect – Sales + Marketing + DigitalIn episode 5 of The eCommerce Experience, Andrew interviews founding member of Emmet Consulting, Paul Munkley. Paul’s career spans countless international organisations and executive leadership positions over the last 20+ years. Using his expertise, Paul helps organisations better align their teams toward a common goal, and has designed Channel and Go To Market strategies for some of Australia’s most well-known businesses. In this episode we explore the critical role of organisational facets such as Culture, Cadence, Cameraderie, and KPIs. Join us for some fantastic insights.    ************************************************************************************************* Connect wi...2020-07-0840 minThe eCommerce ExperienceeCommerce IS the New NormalEpisode 4 emerged from a webinar that Andrew presented in conjunction with the Dialog Dynamics team here in Australia. Discussing the state of eCommerce amidst COVID-19, Andrew paints a picture of a business landscape that seems to be evolving at a rate of knots. With eCommerce exploding in every corner of the globe, where does that leave businesses who’ve been caught unawares? Is it too late to make a shift to digital? What aspects of eCommerce should you focus on? Join Andrew for the answers to these questions, as well as a look behind the scenes at some of Com...2020-06-0334 minThe eCommerce ExperienceCX – Your Keys to Customer RetentionAre all customers created equal? Should your best customers get an experience that’s a cut above everyone else’s?Are Marketing and CX actually the same thing? In Episode 3 we ask (and answer) all these questions and more. Andrew Rogencamp chats to Danny Phillips from CX Consultancy Arkade about the ins & outs of Customer Experience. COVID-19 has changed our online behaviour, presenting a perfect opportunity for businesses to step back and examine their CX strategy. Lots of excellent food for thought here, as we explore the ways CX can be the key to customer retention.  ...2020-05-0342 minThe eCommerce ExperienceEmail Marketing - Connect with Your CustomersIn episode 2, Andrew talks with Jason Anderson, General Manager of Brisbane-based email marketing specialists, Andzen. Andzen consult on everything to do with Email Marketing, including platforms, methodology, and best practice for businesses of all sizes.  As Jason explains, email marketing is very well suited to both B2B and B2C businesses, with an increasing focus these days on intelligent automation.  Return on investment (ROI) is generally high for email marketing, making it an attractive option for businesses with more modest marketing budgets. In particular, a strong email...2020-04-0126 minThe eCommerce ExperienceThe Two Flavours of B2BThere’s B2B, there’s B2C, and that’s all folks. Right?Wrong.You might never have thought of B2B in terms of ice cream, but believe it or not, there are distinct flavours out there (luckily not 31 - more like two!)In this, our kick-off episode, Andrew explains what the different flavours of B2B are, how to work out which you are, and why understanding the difference is so important.  Whether you’re doing business with manufacturers and distributors, or selling products for business use, knowing what type of B2B yo...2020-03-1124 minThe eCommerce ExperienceTrailer - The eCommerce ExperienceThanks for joining us on The eCommerce Experience. If you’ve got questions for our future episodes, we’d love to hear from you! Connect with Andrew Rogencamp on LinkedIn, or email andrew.rogencamp@commercevision.com.au
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