Shows
Local Marketing SecretsNew Local SEO Data For Home Services: Andrew ShotlandIn this episode, I’m Danny Leibrandt is joined by Andrew Shotland—CEO of Local SEO Guide—as we dive into newly uncovered local SEO insights specifically for home services. Andrew’s agency has been around for over 18 years, helping multi-location businesses and working with some of the biggest names in the industry, including Angie’s List, HomeAdvisor, Local.com, Bing Maps, Thumbtack, and more.Andrew also serves on the board of Bay Area Search (an SEO community in San Francisco) and is regularly quoted by major publications such as the New York Times, the Wall Street Journal, a...2025-03-3150 min
The Near MemoAI in Local SEO, Siri Finally Gets Local Search, ChatGPT's Growing User BaseSend us a textAI in Local SEO: Challenges and Opportunities: We dive into how AI is reshaping local search. Key insights from Andrew Shotland’s analysis reveal that Google’s AI overviews appear inconsistently in local searches, mainly showing up for broader queries, while lower funnel searches rely on the local pack. New platforms like Perplexity, with licensing from Yelp, seem to offer promising results for complex local queries, potentially challenging Google’s dominance in local search.Apple Siri Finally Gets Local Search: Mike showcases Apple’s upgraded Siri new featu...2024-11-0133 min
Unfinished BusinessMastering SEO | Andrew Shotland | Sales Proformance PodcastJoin host David Sliman on the Sales Proformance Podcast as he interviews Andrew Shotland, founder of Local SEO Guide, to reveal powerful local SEO tactics that can transform your business. Discover how Andrew went from NBC.com to becoming a leading local SEO expert. Get practical, no-nonsense advice on optimizing for local search, understanding Google's latest updates, and boosting your visibility—whether you're a small business or a national brand.
Tune in for actionable insights to help your business rank higher and grow smarter.
📌 Key Takeaways:
The basics of local SEO for...2024-10-0244 min
Pest Control SEO PodcastAndrew Shotland on What To Know About Local SEO, Consulting For Big Companies, and Favorite Tools.In this podcast episode, Danny Leibrandt, founder of Pest Control SEO, interviews Andrew Shotland, a seasoned expert in local SEO and founder of Local SEO Guide. The discussion revolves around Andrew's extensive experience in the SEO industry, starting with his early days at Showtime Networks and NBC, where he launched some of the first websites for these companies. Andrew later transitioned into local SEO when he helped start Insider Pages, an early competitor to Yelp. Despite initial success, a website redesign caused the company to lose most of its traffic, leading to its eventual sale and Andrew's pivot to SEO...2024-08-2644 min
Local Marketing SecretsEverything You Need To Know About Local SEO: Andrew ShotlandIn this podcast episode, Danny Leibrandt, founder of Pest Control SEO, interviews Andrew Shotland, a seasoned expert in local SEO and founder of Local SEO Guide. The discussion revolves around Andrew's extensive experience in the SEO industry, starting with his early days at Showtime Networks and NBC, where he launched some of the first websites for these companies. Andrew later transitioned into local SEO when he helped start Insider Pages, an early competitor to Yelp. Despite initial success, a website redesign caused the company to lose most of its traffic, leading to its eventual sale and Andrew's pivot to...2024-08-2644 min
Legal Talk Network - Law News and Legal TopicsGoogle’s Algorithm EXPOSED – What Matters and What Doesn’tThe secrets of Google’s algorithm are out! So, what (if anything) should you do?-----Is this the biggest news to hit the SEO industry ever? Google has had their first high-profile leak, courtesy of one of their very own engineers, and now SEOs are working all kinds of angles to leverage this new information. So, how juicy is it? Is all the hype justified? There’s a lot to unpack here, and you should certainly proceed with caution if some sort of SEO professional has flashy “leak secrets” for sale. Gyi and Conrad dig into...2024-06-1234 min
Lunch Hour Legal MarketingGoogle’s Algorithm EXPOSED – What Matters and What Doesn’tThe secrets of Google’s algorithm are out! So, what (if anything) should you do?-----Is this the biggest news to hit the SEO industry ever? Google has had their first high-profile leak, courtesy of one of their very own engineers, and now SEOs are working all kinds of angles to leverage this new information. So, how juicy is it? Is all the hype justified? There’s a lot to unpack here, and you should certainly proceed with caution if some sort of SEO professional has flashy “leak secrets” for sale. Gyi and Conrad dig into...2024-06-1234 min
SERP's Up SEO PodcastSERP’s Up | Handing SEO off to your clientsYou’ve done all the hard SEO work on a project and now you need to hand it off to the client - what should you consider when you do? Don’t fumble the handoff and let all that great SEO work you did hit the ground. What are effective strategies for transferring SEO work to clients? What should you consider when handing back an SEO project? How might client handoffs vary from one situation to the next? In this episode, Wix’s Mordy Oberstein and Crystal Carter guide you through the most effectiv...2023-12-2038 minSERP's Up SEO PodcastSERP’s Up | Handing SEO off to your clientsYou’ve done all the hard SEO work on a project and now you need to hand it off to the client - what should you consider when you do? Don’t fumble the handoff and let all that great SEO work you did hit the ground. What are effective strategies for transferring SEO work to clients? What should you consider when handing back an SEO project? How might client handoffs vary from one situation to the next? In this episode, Wix’s Mordy Oberstein and Crystal Carter guide you through the most effectiv...2023-12-2038 min
SEO Success StoriesEPISODE 35: SEO Success Stories with Andrew Shotland of LocalSEOGuide.comListen as Impressive's Russ Macumber talks with Andrew Shotland of LocalSEOGuide.com about how he got his start and eventually mastered the strange world of SEO.2023-10-1042 min
Conversion CastAI Powered Content Creation at ScaleThis episode: AI Powered Content Creation at Scale. My guest is Andrew Shotland - founder and CEO of LSG SEO.In this episode we cover how AI can scale content creation for SEO and conversion wins. Hear about Andrew and his agency's process and experience using AI for content projects with clients for great results.Andrew is a highly experienced and trusted SEO with a knack for tackling large scale SEO challenges like multi-locations, marketplaces and b2b SaaS. LSG has bolstered results for Walmart, Rotten Tomatoes, Crunchbase, Adobe, and many other...2023-10-0530 min
The Best SEO Podcast: Unlocking the Unknown Secrets of AI, Search Rankings & Digital MarketingRanking Locally: Your Guide to GMB & SEO (Unknown Secrets Revealed!) Ep. 580Are you struggling to rank for local search terms? Have you ever wondered if creating separate local landing pages for various locations could be the game-changer your business needs? In this episode, we dive deep into the world of location landing pages and their role in dominating local SEO.Join us as we explore Andrew Shotland's illuminating article, "Local Landing Pages: A Strategy For Ranking Local Search Terms." In this 15-minute read, Shotland provides valuable insights into the often underestimated world of location landing pages. He takes us on a journey through the why, what, and...2023-09-1235 min
Clearscope WebinarsSecrets To Franchise Location SEO & GBP Mastery: Andrew Shotland (Local SEO Guide)We hosted Andrew Shotland of Local SEO Guide. Andrew is a wealth of knowledge when it comes to local SEO. And he did not disappoint.
Andrew covered:
• Does “near me” in a title tag work for local queries?
• Determining search intent
• When do you need hyper-local content?
• Optimizing GBP & local strategy
Links to additional resources & slides: https://www.clearscope.io/webinars/understanding-local-search-intent-andrew-shotland
Subscribe for more videos on content and SEO.
https://www.youtube.com/clearscope?sub_confirmation=1
About Andrew Shotland:
Andrew is the CEO of LocalSEOGuide.com, a leading SEO consultancy specializing in Multi-Location and B2B SaaS SEO for over 15...2023-07-2144 min
Adventures in Local MarketingKrystal Taing on Making Multi-location SEO Feel LocalIn this episode, Uberall's Krystal Taing shares her obsession with multi-location SEO, slings her pet peeves into Room 404, and delivers a rousing 5-point plan for scaling enterprise local SEO success.Listen to learn:How to overcome the challenge of building a local voice for each location while keeping the necessary things centralized at corporate.Why bulk uploading is key to scalability, even at as few as two locations.How to avoid cookie-cutter, one-size-fits-all local SEO by testing across locationsAnd much more!ResourcesFollow Krystal on Twitter: @krystal_taingAndrew Shotland and the Local SEO Guide...2023-07-1930 min
Franchise Marketing Radio: AI EditionLocal SEO thought leader Andrew Shotland and CRO Joseph Mohay of IDS talk common pitfalls, trends and insights in Multi location SEO!Andrew Shotland founded LSG in 2006 after selling his not-quite-multi-billion-dollar start-up, InsiderPages, to CitySearch. Previously, Andrew was GM of NBC.com where he pioneered integrating Internet and TV programming back when it was weird to see URLs on TV. Andrew is a co-founder and board member of BayAreaSearch.org, the association of Bay Area SEO professionals. He […] The post Joe Mohay, Co Founder and CRO of IDS and Andrew Shotland CEO of Local Seo Guide appeared first on Business RadioX ®.2023-05-2418 min
Franchise Marketing RadioJoe Mohay, Co Founder and CRO of IDS and Andrew Shotland CEO of Local Seo GuideAndrew Shotland founded LSG in 2006 after selling his not-quite-multi-billion-dollar start-up, InsiderPages, to CitySearch. Previously, Andrew was GM of NBC.com where he pioneered integrating Internet and TV programming back when it was weird to see URLs on TV. Andrew is a co-founder and board member of BayAreaSearch.org, the association of Bay Area SEO professionals. He […]
The post Joe Mohay, Co Founder and CRO of IDS and Andrew Shotland CEO of Local Seo Guide appeared first on Business RadioX ®.2023-05-2400 min
Hard to MarketHow I Build Successful Websites with Local SEO Guide’s Andrew ShotlandThis episode, Local SEO Guide’s CEO Andrew Shotland talks about the different ways to get clients without marketing, how he built his credibility online, and the most important aspects of a successful website.Andrew Shotland has been working in SEO for over 15 years and is the CEO of LocalSEOGuide.com, where he helps large and small businesses with their Search Engine Optimization marketing. Here are a few of the topics we’ll discuss on this episode of The Consulting Trap:How to become an SEO consultant. Ways to get client...2023-04-0434 min
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing PodcastTanked to Ranked: SEO First-Aid Kit -- Andrew Shotland // Local SEO GuideAndrew Shotland, Local SEO Guide CEO and SEO consultant, discusses domain cannibalization. Sometimes, a big dip in SEO performance of a website just requires a one minute fix, while other instances will take you down rabbit holes. Ultimately, figuring out how to turn that performance around begins with understanding how Google values your website. Today, Andrew talks about how you go from tanked to ranked and his SEO first aid kit. Show NotesConnect With: Andrew Shotland: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privac...2023-01-1314 minVoices of Search // A Search Engine Optimization (SEO) & Content Marketing PodcastWTF is Multi-Domain Cannibalization? -- Andrew Shotland // Local SEO GuideAndrew Shotland, Local SEO Guide CEO and SEO consultant, discusses domain cannibalization. As SEOs, the majority of our time is spent figuring out what the problem is, and doing so creatively. When we are working with enterprise brands, we must consider not only how our own domains compete with each other, we must consider how search engines analyze them as well. Today, Andrew talks about multi-domain cannibalization. Show NotesConnect With: Andrew Shotland: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Priva...2023-01-1216 minThe Best SEO Podcast: Unlocking the Unknown Secrets of AI, Search Rankings & Digital Marketing5 Top Enterprise local SEO challenges & How to solve them in 2023. Sponsored by Magic Mind Ep. 555When it comes to local SEO for Enterprise companies, there are unique challenges to tackle. Here are the top five challenges and how to solve them in 2023.Author: Andrew ShotlandSource: https://www.searchenginejournal.comSponsored by: https://magicmind.co (This Episode)Sponsored by: https://seranking.com (Flagship Sponsor)Offer: magicmind.co (Use Code "SEO" for 40% off)Offer: bestseopodcast.com/seranking (30 days free trial)__ Please leave us...2022-11-0941 min
Rankable89. Local SEO Advantages For Enterprise Ecommerce ft Michael Carini & Shantel BranchIn episode 89, Michael Carini of Lastmile Retail and Shantel Branch of iPullRank join the show to discuss how local SEO can be used by enterprise brands to unlock another level in their marketing campaigns.Michael shares insights on all of the missed opportunities that come from overlooking local search for large brands.We also discuss enterprises can leverage their retailers to maximize the brands visibility.(0:00) Intro(5:38) Context is King(7:04) Incorrect Information in Local Search(8:22) How Google Prioritizes Location Signals(10:20) Common Issues In Local Search2022-11-0240 min
The SEO ShowLocal SEO with Andrew Shotland from Local SEO Guide - Episode 052Send us a textThis week Andrew Shotland from localseoguide.com stopped by to talk about all things local SEO. From Google My Business to citations to location pages, we had a great chat that will come in useful for anyone looking to generate local leads & business.Andrew also mentioned his tool Squeryl coming soon, you can apply for the beta right here.Hey, Check These Guys OutThe SEO Show is brought to you by Local Digital – need more customers? That’s where Local Digital comes in.2022-09-1939 minVoices of Search // A Search Engine Optimization (SEO) & Content Marketing PodcastTanked to Ranked: SEO First-Aid Kit -- Andrew Shotland // Local SEO GuideAndrew Shotland, Local SEO Guide CEO and SEO consultant, discusses domain cannibalization. Sometimes, a big dip in SEO performance of a website just requires a one minute fix, while other instances will take you down rabbit holes. Ultimately, figuring out how to turn that performance around begins with understanding how Google values your website. Today, Andrew talks about how you go from tanked to ranked and his SEO first aid kit. Show NotesConnect With: Andrew Shotland: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/priva...2022-06-1014 minVoices of Search // A Search Engine Optimization (SEO) & Content Marketing PodcastWTF is Multi-Domain Cannibalization? -- Andrew Shotland // Local SEO GuideAndrew Shotland, Local SEO Guide CEO and SEO consultant, discusses domain cannibalization. As SEOs, the majority of our time is spent figuring out what the problem is, and doing so creatively. When we are working with enterprise brands, we must consider not only how our own domains compete with each other, we must consider how search engines analyze them as well. Today, Andrew talks about multi-domain cannibalization. Show NotesConnect With: Andrew Shotland: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Priv...2022-06-0916 min
Leading Local InsightsNews SEO: Getting Your Digital News to Rank Higher in SearchListen to BIA’s Managing Director, Rick Ducey, discuss effective SEO tactics for local news publishers with search expert Andrew Shotland. In this episode, Rick and Andrew discuss the new special constraints when it comes to SEO that news publishers must know about and plan for. Listen to the podcast to learn three major topics: (1) trends in news SEO, (2) actionable tactics you can take with your team, and (3) how to prepare yourself for the future.2021-05-0415 min
Decoded - A Marriott Digital Services Podcast4: Learning about the Asian Travel Customer, Google, Expedia TravelAds and MoreWelcome to episode 4 of Decoded, a podcast by Marriott Digital Services, bringing together the smartest minds, the best leaders in the digital space and produce a 10-part series on all things digital marketing. This week we chat the following subjects:
New WhiteSpark Local Search Study (1 Minute, 3 Seconds)
Mike's Recommendations on who to follow: Andrew Shotland, Case Meraz, Cindy Krum, Dana DiTomaso, Darren Shawnm David Mihm, Joel Headley, Mary Bowling, Mike Bumenthanl, Mike Ramsey, Phil Rozek, Nyagoslav Zheko
Skift Travel Trends for December (5 Minutes, 2 Seconds)
Google in Australia (9 Minutes, 42 Seconds)
2021-01-2646 min
SEO Snippets#3 - SEO Snippets – March 25, 2020This is SEO Snippets Episode 3 – March 25, 2020.
Today we’ll be covering 3 articles;
1. What’s New At Ahrefs? (March 2020) https://ahrefs.com/blog/whats-new-ahrefs-march-2020/
2. RICE Model Forecasting for SEO by Andrew Shotland- https://www.localseoguide.com/rice-model-forecasting-for-seo/
3. Google Podcasts gets a redesign and iOS rollout by George Nguyen - https://searchengineland.com/google-podcasts-gets-a-redesign-and-ios-rollout-331435
If you'd to get in touch with me, have me cover some of your articles or be interviewed on future podcasts you can reach me in the following ways;
@patrickherbert0 on Twitter or at find me Patrick Herbert on LinkedIn2020-03-2612 min
EDGE of the Web - The Best SEO Podcast for Today's Digital MarketerAndrew Shotland – 2016 Local SEO Ranking FactorsThe Industry’s Favorite SEO Podcast #EDGETALK : Andrew Shotland – CEO & Founder of Local SEO Guide There is a lot of movement on the Local SEO front, and we’ve been striking gold on our interviews with top thought-leaders in the digital marketing industry. This week we’re taking Local SEO/Location […] The post Andrew Shotland – 2016 Local SEO Ranking Factors – Show 187 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.2016-08-021h 28
The Agents of Change Digital Marketing PodcastHow to Get Found In Local Search - Andrew ShotlandAs Google looks to deliver more relevant results and as more of us use mobile devices for search, local SEO is becoming more and more important to businesses looking to generate more leads and business.
In this week's episode you’ll learn how to make sure that your site appears as a top result when your ideal customer turns to Google...or Siri.
Andrew Shotland is an expert in Local SEO and he'll share with you what you need to do to optimize your site for local search.
http...2014-09-2240 min