Shows
Demand Geniuses: Revenue-Driven B2B MarketingHow AI Is Rewriting B2B Marketing with Andy Crestodina, Orbit Media StudiosThis week, Tom sits down with Andy Crestodina, co-founder of Orbit Media Studios, who has been at the forefront of digital marketing innovation for over two decades. From scrappy agency beginnings to scaling with purpose, Andy shares how finding the right business partner (and the right mindset) transformed his impact.Tune in to this episode as we explore:(05:21) How the Internet revolutionised buyer behaviour(08:22) Segment traffic before reporting(11:24) Optimising content marketing strategies(15:03) AI’s shift in content marketing(17:39) AI’s impact on sales dynamics
2025-10-2850 min
Simple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy!Traffic to Trust: AI, SEO, and Content Strategy with Andy CrestodinaIn Part 2 of this engaging conversation with content marketing expert Andy Crestodina, we dive deeper into the evolving world of SEO, AI's growing role in content creation, and the power of collaboration. Andy shares insights on balancing human judgment with AI tools like Surfer SEO, creating successful local events, and leveraging original research to differentiate your brand. Whether you're a solo marketer, business owner, or content strategist, this episode is packed with actionable wisdom and fresh perspectives.🧠 Key Takeaways:SEO as a Strategy, Not a Rulebook: SEO Tools offer...
2025-10-0817 min
Simple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy!From SEO to AI: Training Chatbots to Recommend Your Brand with Andy CrestodinaIn this episode of the Simple and Smart SEO Show, Crystal Waddell (me!) sits down with Andy Crestodina, co-founder of Orbit Media, to explore SEO, AI, and content marketing. Andy shares his insights on how search behavior is shifting, the importance of training AI to recognize and recommend your brand.🔑 Key Takeaways:AI Search vs. Traditional Search: Traditional search finds options, while AI delivers recommendations—understanding this is key to visibility and conversions.Prompt Reverse Engineering: Tailor your content to include job titles, outcomes, and proof points to train AI system...
2025-10-0125 min
The Visual LoungeWhy Your Visuals Aren’t Working Anymore (And What to Do Instead) with Andy Crestodina on Video, AI, and Content That ConnectsThe internet’s relationship with visuals and video has been a rocky ship over the past few years, constantly pivoting and evolving. And most creators are either playing catch up or are stuck playing by the same old rules with limited success. But luckily, we have Andy Crestodina, Co-Founder and CMO of Orbit Media Studios, on the show to share his current strategies on how to make your visuals truly effective. Andy explains some of the top content mistakes he sees people make, how to use visuals to better deliver your message, and the number one...
2025-08-2032 min
Social Pros PodcastYour AI Maturity Check with Andy Crestodina of Orbit Media StudiosHow can marketers harness AI to improve their strategy while also staying irreplaceably human? Andy Crestodina, co-founder and CMO of Orbit Media Studios, joins the show to explore the real-world applications (and limitations) of AI in content marketing. From using AI for gap analysis and persona development to identifying the skills machines can't replicate, Andy shares actionable advice for marketers at every level of AI maturity. Full Episode Details Andy joins hosts Zontee Hou and Jason Keath on this episode of Social Pros to chat about how marketers can level up their skills and stay c...
2025-06-1339 min
The ChangeOver | by WeidertEp 20: AI, Analytics, and Future-Proof Content Strategy with Andy CrestodinaINTRO:In part two of our conversation with Andy Crestodina, Orbit Media Studios CMO and author of Content Chemistry, Jo Phillip digs into how AI is fundamentally changing search behavior, website analytics, and content creation – and what industrial marketers need to do now to adapt their content strategies.EPISODE HIGHLIGHTS:Creating content for the AI era (2:00 – 5:24) [So we know that most Google searches]Writing content for informational queries is becoming a shrinking gameWhy monitoring AI traffic to your website is essentialAnalytics that actually matter (5:34 – 8:19) [I won't tell you what mine are]
2025-04-1526 minThe ChangeOver | by WeidertEp 19: Andy Crestodina’s Guide to Winning the Content Marketing MarathonINTRO:In 2001, Andy Crestodina built websites. Today, he’s reshaping how industrial marketers approach content. Join Jo Phillip’s conversation with the Orbit Media Studios co-founder and author of Content Chemistry as he dismantles conventional wisdom about digital marketing’s evolution. Andy delivers practical frameworks backed by two decades of data and experience, revealing which strategies have survived the algorithmic evolution — and which new approaches are poised to dominate in a landscape that’s increasingly AI-driven but still fundamentally human.EPISODE HIGHLIGHTS:(00:04:49) The evolution of content marketing from 2001 to today (00:08:22) Why bottom-of-funnel content sh...
2025-04-0332 min
Future Fuzz - The Digital Marketing PodcastEp. 96 - Your next customer will be an AI Agent - Andy CrestodinaBook a call with Justin on how to get into business video podcasting In this episode, Andy Crestodina, CMO and Co-Founder of Orbit Media, unpacks the smartest ways B2B marketers can leverage AI today—without falling for the hype. He introduces the concept of AI-powered gap analysis, a high-impact, underutilized tactic for improving website conversions by identifying what your pages are missing through the eyes of your audience. Andy also explores the rise of “non-human visitors”—AI agents that browse websites like humans—and what that means for SEO, conversion strategy, and digital PR. With his signature clarity and p...
2025-04-0228 min
Rocky Mountain Marketing- Digital Marketing for EntrepreneursThe Secrets to Creating Content That Converts with Andy CrestodinaWhat does it take to create content that not only ranks but converts in today’s fast-paced digital world? With ever-changing algorithms, shorter attention spans, and the rise of AI-driven marketing, staying ahead requires more than just keeping up—it’s about adapting and innovating.In this episode, I sit down with Andy Crestodina, co-founder of Orbit Media and author of Content Chemistry. Andy has spent decades shaping the content marketing industry, and today, he’s here to break down what’s working, what’s not, and how you can future-proof your strategy.From the pow...
2025-03-1134 min
The Content 10x PodcastHow to Build a Winning Blog Content Strategy with Andy CrestodinaWhat can 11 years of blogging data teach us about building a successful B2B blog content strategy? Amy Woods is joined by Andy Crestodina, Co-Founder and Chief Marketing Officer at Orbit Media, and the mastermind behind a highly regarded annual blogging survey that’s been running for over a decade. Andy shares some fascinating insights from the latest survey, exploring how blogging has changed, what successful content looks like today, and the steps bloggers (with a focus on B2B marketers) can take to overcome common challenges.Find out:The surprising trends from 11 years of blogging da...
2025-01-1635 min
Cut The Tie | Own Your SuccessAndy Crestodina's Secrets to Building an $8 Million Business Without AdsSend us a textNever Been Promoted Podcast with Thomas HelfrichAndy Crestodina, co-founder of Orbit Media Studios, shares his expertise on building a multimillion-dollar agency without paid advertising. Andy’s insights on content strategy, website optimization, and leadership offer invaluable lessons for entrepreneurs and marketers alike.About Andy Crestodina:Andy Crestodina is the co-founder and CMO of Orbit Media Studios, an award-winning digital agency specializing in web development and optimization. Since 2001, Andy has been at the forefront of the digital marketing industry, leveraging innovative strategies to gr...
2025-01-1052 min
Leveraging AI150 | AI Meets SEO: Secrets to Driving Traffic and Rankings with ChatGPT with Andy CrestodinaDiscover the Future of Content Marketing with Andy Crestodina!AI is reshaping how businesses approach SEO and content marketing. But are you leveraging it effectively to stand out? Join us for a dynamic session as Andy Crestodina, Co-founder and CMO of Orbit Media, breaks down practical, game-changing strategies to harness ChatGPT for driving traffic, boosting rankings, and creating unforgettable content.Andy is a thought leader in digital marketing with years of expertise in turning complex SEO concepts into actionable insights. His unique perspective on AI, informed by hands-on experience and real-world results, makes him the...
2024-12-1741 min
Experience ActionCX Pulse Check - December 2024It's the last CX Pulse Check of 2024! Discover how AI is reshaping the marketing landscape alongside our special guest co-host Andy Crestodina. First, we unravel the secrets behind Taco Bell and KFC's AI-driven marketing success, which not only boosts sales but also enhances personalized communication. However, the episode also offers a reality check for smaller businesses considering AI adoption.We then spotlight the burgeoning trend of transparency in technology. The conversation parallels AI disclosure with privacy laws, highlighting how this shift could foster trust. The discussion takes a thought-provoking turn as we question AI's capacity for empathy...
2024-12-0332 min
Up Arrow PodcastAI & Conversion: Stop Using AI To Find Efficiencies - Instead Find Deficiencies With Andy CrestodinaAndy Crestodina is the Co-founder and Chief Marketing Officer at Orbit Media Studios, an award-winning digital agency. With 23 years of experience in analytics, SEO, content strategy, and website optimization, he is regarded as a leading expert in the marketing industry. Andy has written over 500 articles on content strategy, SEO, AI, social media, and analytics and is the author of Content Chemistry. In this episode… Marketers and e-commerce business owners leverage AI mainly for content creation purposes — something customers can accomplish easily themselves. How can you differentiate your brand with innovative, AI-driven content? Rather than d...
2024-12-031h 19
Making a MarketerUnlock the Power of AI in Content Marketing with Andy CrestodinaWe set out to talk with our guest on this one about content. What evolved is so smart and delightful... Join us for a dive that goes pretty deep into the world of how AI plays into content marketing, with the esteemed Andy Crestodina. You will have a greater understanding of AI - we promise.
Learn About...
- Defining Content Marketing: Understand the core principles of content marketing and how it differs from traditional advertising.
- Combining GA4 Data with ChatGPT: Discover how integrating Google Analytics 4 (GA4) data with ChatGPT can enhance content planning...
2024-10-2339 min
Tech Marketing TrendsHow artificial intelligence can help you build a better mousetrap - Andy CrestodinaWhat does AI in digital marketing look like in action?
Get the full scoop from AI and content marketing expert, Andy Crestodina. Andy is the Co-founder and Chief Marketing Officer at Orbit Media and a recognized expert in web design and user experience.
In this episode, Andy shares practical advice on how AI is transforming everything from website optimization to content creation and user experience.
Join the conversation and learn about:
How AI can improve digital strategies and website UX
Practical use cases for AI in content creation and optimization
The best...
2024-10-1736 min
Growing Social Now with Barbara RozgonyiWhat Is The Future Of Content Marketing? How To Thrive In The AI Era With Andy CrestodinaHow can content marketing change your future fortunes? In this episode of Growing Social Now, host Barbara Rozgonyi interviews Andy Crestodina, co-founder and CMO of Orbit Media, about the future of digital marketing, content strategy, and personal branding. With over 24 years of experience, Andy shares insights on blogging, AI in marketing, and strategies for standing out in an increasingly AI-driven landscape.Key Takeaways:1. Original research and strong opinions are two content formats AI cannot replicate, making them valuable for differentiation.2. AI should be used for research and performance improvement rather than just...
2024-09-2620 min
The Remote Work Tribe PodcastThe Remote Work Tribe Podcast: Andy Crestodina AI Use CasesIn this episode of the Remote Work Tribe podcast, we chat with Andy Crestodina, Chief Marketing Officer and Co-Founder at Orbit Media Studios. We discuss his views on using AI efficiently, the processes he has built around new technologies, and practical AI applications to improve your content strategy. Episode timestamps:How does Andy approach AI at a high level? (1:00)Using personas with AI. (3:12) Using examples to prompt AI and improve its output. (4:36) Is Andy worried about biasing AI or getting incorrect results? (7:42) Getting over imposter syndrome and using AI to augment your confidence. (9:57)How to escape...
2024-09-1938 min
The Content BriefHow Can You Balance AI and Human Touch in Your Content Strategy? (With Andy Crestodina) Content strategist and thought leader Andy Crestodina joins us to explore the balance between leveraging AI technology and preserving the irreplaceable human touch in marketing. What is AI good at? What is it not good at when it comes to content? What are the pitfalls of over-reliance on AI? How can humans and AI work together to make great content that stands out and forms connections? You'll learn how to strategically integrate AI as a tool to enhance your content creation process without losing the authenticity and trust that human audiences continue to d...
2024-07-1827 min
FutureCraft MarketingPledge Allegiance to AI?: Content & SEO with Andy CrestodinaEpisode Summary:
Hosts Ken Roden and Erin Mills interview Andy Crestodina, co-founder and CMO of Orbit Media. They discuss the impact of AI on search and SEO, the future of AI in marketing, and how marketers can leverage AI tools to improve their content strategy. Andy shares insights on using AI for on-page optimization, link building, and gaining deeper insights from analytics data. He emphasizes the importance of maintaining a human touch in content creation and offers tips for validating and improving AI-generated content. The conversation also explores the potential of AI in sales enablement and the c...
2024-07-0447 min
The Rainmaker PodcastCan Marketers Overcome Bias and Improve Strategic Thinking With Andy CrestodinaAre you drowning in marketing advice? Data-driven strategies here, the latest social media trends there – it's enough to make your head spin. The truth is, that effective marketing goes beyond just following the latest fads. It takes a strategic approach that considers your unique audience and avoids the pitfalls of bias.Join us as we chat with marketing guru Andy Crestodina, co-founder of a top marketing agency. We'll explore how to navigate the complexities of the field, craft data-driven strategies that get results, and achieve the perfect balance between the art and science of marketing. You'll also le...
2024-06-1939 min
The Internet Marketing Podcast#723 How to Build Authority Online with Bianca Anderson and Andy CrestodinaIn today's episode we’re joined by special guests, Bianca Anderson and Andy Crestodina. Our conversation centers around the impact of algorithm updates on the future of content discovery; the practical strategies for navigating this evolving digital landscape and the importance of leveraging expertise within content teams to enable the evolution of content discovery. If as a business you’re looking to build your authority online, this episode is for you.In this episode:07:42 Interjecting expertise - HubSpot checklist resource for content productivity.12:15 Reddit & Quora - trend leads to SEO changes.17...
2024-06-1125 minInternet Marketing: Insider Tips and Advice for Online Marketing#723 How to Build Authority Online with Bianca Anderson and Andy CrestodinaIn today's episode we’re joined by special guests, Bianca Anderson and Andy Crestodina. Our conversation centers around the impact of algorithm updates on the future of content discovery; the practical strategies for navigating this evolving digital landscape and the importance of leveraging expertise within content teams to enable the evolution of content discovery. If as a business you’re looking to build your authority online, this episode is for you.In this episode:07:42 Interjecting expertise - HubSpot checklist resource for content productivity.12:15 Reddit & Quora - trend leads to SEO changes.17...
2024-06-1125 min
AI for Revenue Leaders: The AI Hat PodcastFilling the Void: How AI Identifies and Closes Content Gaps with Andy CrestodinaHave you ever wondered why some of your content just doesn’t perform as expected, no matter how much effort you put into it?Identification and management of content gaps often elude even the most experienced marketers, leading to wasted resources and missed opportunities. Traditionally, pinpointing these gaps has been a substantial challenge, requiring extensive analysis and sometimes leading to imprecise conclusions.Enter the power of Artificial Intelligence. AI isn't just transforming industries; it's revolutionizing how we analyze and optimize our marketing strategies, making it a critical tool for any marketer aiming for precision and ef...
2024-06-0841 min
AI in Marketing: UnpackedFilling the Void: How AI Identifies and Closes Content Gaps with Andy CrestodinaHave you ever wondered why some of your content just doesn’t perform as expected, no matter how much effort you put into it? Identification and management of content gaps often elude even the most experienced marketers, leading to wasted resources and missed opportunities. Traditionally, pinpointing these gaps has been a substantial challenge, requiring extensive analysis and sometimes leading to imprecise conclusions. Enter the power of Artificial Intelligence. AI isn't just transforming industries; it's revolutionizing how we analyze and optimize our marketing strategies, making it a critical tool for any marketer aiming for precision and effectiveness in their content planning. Th...
2024-06-0840 min
Proven PodcastMastering AI to Increase Sales - Andy CrestodinaIn this episode, Charles sits down with Andy Crestodina of Orbit Media Studios, a renowned content strategist who shares his groundbreaking approach to using AI for content creation and optimization. Andy reveals how to train AI to understand your target audience, identify content gaps, and generate compelling ideas that drive engagement and conversions. Discover the power of having a conversation with AI, rather than simply commanding it to perform tasks. Andy emphasizes the importance of training AI on your audience's pain points, desires, and information needs, enabling it to provide highly targeted and valuable insights. T...
2024-05-0741 min
The NTM Growth Marketing PodcastThe NTM Growth Marketing Podcast #88 "How to Grow a Digital Agency with Andy Crestodina""I think of content marketing as a contest of generosity, which is just sort of a beautiful thing in a lot of ways." -Andy Crestodina Andy Crestodina is the co-founder and Chief Marketing Officer of Orbit Media, an award-winning 50-person digital agency in Chicago. Over the past 23 years, Andy has provided digital marketing advice to 1000+ businesses. Andy has produced 593 articles and videos on content strategy, search engine optimization, visitor psychology, Analytics and most recently, AI. These articles reach more than three million readers each year. He's also the author of Content Chemistry: The Illustrated Handbook f...
2024-05-0621 minThe NTM Growth Marketing PodcastThe NTM Growth Marketing Podcast #88 "How to Grow a Digital Agency with Andy Crestodina""I think of content marketing as a contest of generosity, which is just sort of a beautiful thing in a lot of ways." -Andy Crestodina Andy Crestodina is the co-founder and Chief Marketing Officer of Orbit Media, an award-winning 50-person digital agency in Chicago. Over the past 23 years, Andy has provided digital marketing advice to 1000+ businesses. Andy has produced 593 articles and videos on content strategy, search engine optimization, visitor psychology, Analytics and most recently, AI. These articles reach more than three million readers each year. He's also the author of Content Chemistry: The Illustrated Handbook f...
2024-05-0621 min
The Social Media Takeaway - Louise McDonnellStand Out with AI: Innovative Techniques by Andy CrestodinaIn this episode of The Social Media Takeaway, I'm excited to share my insightful conversation with Andy Crestodina, a world-renowned AI content marketing speaker, who is also the CMO and co-founder of Orbit Media Studios. With more than twenty years leading the way in digital marketing, Andy is a seasoned expert in using Artificial Intelligence (AI) to enhance and innovate content creation and marketing strategies. Here are amazing key takeaways: AI-Enhanced Content Quality: Explore how AI can be used to dramatically surpass competitor content quality, making every piece more engaging and impactful.Persona-Driven AI...
2024-05-0130 min
Marketing Speak®445. How Content Marketing Is Evolving With Andy CrestodinaIf you're feeling overwhelmed and frustrated by the constant changes in user behavior and traffic channels and struggling to adapt your content marketing strategies, then you are not alone! The rise of AI and the evolving landscape of audience engagement can feel like an uphill battle, leaving you feeling lost and unsure of how to proceed. But fear not! There are effective ways to navigate this new era of content marketing and come out on top. In this episode of Marketing Speak, you'll dive into a captivating conversation with our guest Andy Crestodina. Andy's expertise shines as...
2024-04-1747 min
Content + AIAndy Crestodina: Using AI to Improve Marketing Content Quality – Episode 18Andy Crestodina
Andy Crestodina has been developing high-quality content for his business customers at Orbit Media for more than 20 years.
As they have incorporated AI into their workflows at the agency, Andy has discovered that the best use of these new tools is to improve the quality of their content and service offerings rather than simply doing more.
We talked about:
his work as co-founder and CMO at Orbit Media
how he uses AI to do audience research, develop personas, and address their needs through gap analysis
his playbook for querying and validating information that AI generates for him: prompt...
2024-02-1830 min
Conversion Cast9 Things You Should Remove Immediately From Your WebsiteThere are common web design elements that are hurting your website, things that you should remove from your website right now. In a digital world where most experts are telling you to add more to everything you are doing, website conversion expert Andy Crestodina shared with us some key elements to remove or enhance to better your website - benefiting SEO, user experience and conversion.>>>Must read and watch: 13 Things to Remove From Your Website Immediately and the video of itThe Orbit Media Studios BlogAndy on LinkedInAndy's book: Content...
2024-01-2935 min
Ponderings from the PerchThe Art of Content Collaboration with Andy CrestodinaRoll out the red carpet and act as paparazzi for those you admire in the business world; It’s time to start collaborating!CEO of Little Bird Marketing, Priscilla McKinney, is joined by content strategy expert, and good friend, Andy Crestodina to discuss the power behind collaboration. If you know Andy, you know he is helpfulness incarnate! In this episode, he’s doling out secrets to driving growth in content creation by finding ways to help others.Andy has been in the web design and interactive marketing space for more...
2023-12-1133 min
APAC's B2B Growth PodcastRebroadcast | EP #69 Andy Crestodina: How to Create Compelling Research-Based ContentIn this episode, host Shahin Hoda chats with Andy Crestodina, Co-Founder and Chief Marketing Officer at Orbit Media, about the approach marketers can take to create compelling research-based content.
Andy Crestodina is the co-founder and Chief Marketing Officer of Orbit Media, an award-winning 40-person digital agency in Chicago. Over the past 20 years, he has provided digital marketing advice to 1000+ businesses.
Read the show notes: https://xgrowth.com.au/blogs/research-based-content/
_________________
Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth.
We would love to get your questions, ideas...
2023-10-1134 min
SaaS DistrictHow to Leverage AI for Your Digital Content Marketing with Andy Crestodina #214Andy Crestodina is the co-founder and CMO of Orbit Media Studios, a digital agency based in Chicago. He has over 18 years of experience where he's advised 1000+ businesses on digital marketing. Andy speaks at major marketing conferences, contributes to prominent marketing blogs, and also hosts the Content Matters podcast. His extensive writing covers content marketing, SEO, social media, and analytics. Andy presents 50-70 times annually and authored "Content Chemistry: The Illustrated Handbook for Content Marketing."In this episode we cover:00:00 - Intro01:23 - Incorporating AI into Strategies and Budget04:43 - Measuring Growth R...
2023-09-0137 minThe Remote Work Tribe PodcastThe Remote Work Tribe Podcast: Andy CrestodinaIn this episode of the Remote Work Tribe podcast, we chat with Andy Crestodina, Chief Marketing Officer and Co-Founder at Orbit Media Studios. We discuss his views on using AI efficiently, motivating teams to experiment, hiring a professional CEO to run your company, and more. Episode timestamps:What has Andy been working on lately? (0:40)How does Andy stay so productive on social media for such long periods? (1:35)How to use AI to be more efficient. (3:30)The importance of using AI for an organization. (9:10)Motivating teams to experiment with AI. (13:00)Team structure at Orbit Media. (17:30)Hiring a...
2023-08-3136 min
Social Capital375- Using AI to Make Connections- with Andy CrestodinaMeet Andy CrestodinaAndy Crestodina is the co-founder and Chief Marketing Officer of Orbit Media, an award-winning 50-person digital agency in Chicago. Over the past 20 years, Andy has provided digital marketing advice to1000+ businesses.Andy has written 500+ articles on content strategy, search engine optimization, influencer marketing, visitor psychology and Analytics. These articles reach more than three million readers each year. He’s also the author of Content Chemistry: The Illustrated Handbook for Content Marketing.Andy gives up to 100 webinars and presentations per year and is a frequent repeat speaker at many of the to...
2023-08-2325 minConversion CastUsing AI for SEO and Conversion AuditsI’m excited to bring you this episode on using AI for SEO and Conversion Audits. My guest is Andy Crestodina, Cofounder and CMO of Orbit Media Studios, an award winning digital agency in Chicago. In this episode I talk with Andy on his recent blog post and video outline for using ChatGPT to perform an audit on your website that will help you improve both your SEO and your conversion. It's a fantastic process that any marketer can follow, even using Andy's exact prompts to see where you can improve. I did the audit my...
2023-08-2229 min
Interesting B2B MarketersEpisode 42: Keyword Targeting & User Engagement: Winning SEO Tactics | Andy CrestodinaIn this episode of the Interesting B2B Marketers podcast, Steve sits in with Andy Crestodina, co-founder of Orbit Media Studios. Andy has over 22 years of experience in SEO and website visitor psychology research and shares two case studies on topics such as website redesigns, keyword targeting, user engagement metrics, conversion optimization, content marketing, and the impact of AI on search behavior. Through this conversation, Andy covers various aspects of digital marketing and emphasizes the importance of analytics and SEO for promoting a business. He also highlights the value of original research in content strategy and shares w...
2023-07-1832 min
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing PodcastNon-Obvious Ways to Use Video SEO -- Andy Crestodina // Orbit MediaAndy Crestodina, Co-Founder and CMO of Orbit Media, talks about how to take advantage of changes to the SERP. If your SEO strategy is still based on topping the results in terms of the traditional 10 blue links, you’re likely to get overshadowed on the SERPs. In reality, the SERP is moving towards being a more visual experience, so the more that you understand what’s going on with the SERP and user intent, the more you’ll understand what content formats you need to be producing to stay relevant. Today, Andy discusses non-obvious uses of video in the SERP. S...
2023-06-2312 minVoices of Search // A Search Engine Optimization (SEO) & Content Marketing PodcastFixing Your SERP Strategies -- Andy Crestodina // Orbit MediaAndy Crestodina, Co-Founder and CMO of Orbit Media, talks about how to take advantage of changes to the SERP. When it comes to optimizing your SEO strategies, it’s not just about creating good content or ranking for keywords. A lot of the time, it boils down to having a flexible SEO and SERP strategy and trying to understand what Google is looking to provide to its users so that you can get the most visibility through your relationships. Today, Andy breaks down how you can fix your broken SERP strategies. Show NotesConnect With: Andy Cres...
2023-06-2218 min
B2B Marketing PodcastEpisode 90: Everything you need to know about digital marketing with Andy CrestodinaWith over two decades at the helm of digital marketing innovation, it’s safe to say that Andy Crestodina knows his stuff.
The co-founder of award-winning marketing agency, Orbit Media, author of bestselling handbook, Content Chemistry, and Website Wizard (we couldn’t resist the alliteration) joins Ignite USA’s co-host, Katie Martell, to share some of his wisdom.
The pair track how the digital landscape has changed since the early noughties, explore why your platform is the foundation of marketing, and discuss why trust should be on your agenda in ‘23.
To find out more actionable insights from Andy, join us at Ignit...
2023-03-2815 minFuture Fuzz - The Digital Marketing PodcastEP.36 - Andy Crestodina - Building B2B websites that convert & the US agency landscape.Andy Crestodina is the co-founder and Chief Marketing Officer of Orbit Media, an award-winning 50-person digital agency in Chicago. Over the past 20 years, Andy has provided digital marketing advice to 1000+ businesses. Andy has written 500+ articles on content strategy, search engine optimization, influencer marketing, visitor psychology and Analytics. These articles reach more than three million readers each year. He’s also the author of Content Chemistry: The Illustrated Handbook for Content Marketing. Andy gives up to 100 webinars and presentations per year and is a frequent repeat speaker at many of the top national marketing conferences.
2023-03-2026 min
The Marketing Book Podcast414 Content Chemistry by Andy CrestodinaContent Chemistry: The Illustrated Handbook for Content Marketing 6th Ed. by Andy Crestodina About the Book: The result of thousands of conversations about web marketing with hundreds of companies, this handbook is a compilation of the most important and effective lessons and advice about the power of search engine optimization, social media, and email marketing. The first and only comprehensive guide to content marketing, this book explains the social, analytical, and creative aspects of modern marketing that are necessary to succeed on the web. By first covering the theory behind web...
2022-12-161h 24
The Business Of MarketingWebsite Updates - What Matters Most in Design and Development with Andy CrestodinaIn this episode, Andy Crestodina and A. Lee Judge discuss the relationship between content marketing and web development.Andy gives additional insight into web design vs web development, how to properly optimize a website, content marketing, and how educating his audience has translated into business value.Conversation points:How has your generosity in educating your audience translated into business value?From a content marketing and web development standpoint - what do you say when you see a website, that is still more “brochure” than “content”?Can you talk to us for a moment about the diff...
2022-10-2736 min
Evolved Broker PodcastAndy Crestodina (Co-Founder + CMO of Orbit Media)On today’s episode, we’re welcoming Andy Crestodina to the show.Andy Crestodina is a digital marketing expert who has been in the game since 2000 and has been featured in Forbes, Entrepreneur, and more. He's helped thousands of people do a better job getting results online. Andy has put out some of the best digital marketing advice available in hundreds of practical articles with his team at Orbit Media. His articles cover topics like content strategy, search engine optimization, social media and analytics.In our conversation, we discuss the ins and outs of web deve...
2022-10-1755 minVoices of Search // A Search Engine Optimization (SEO) & Content Marketing PodcastNon-Obvious Ways to Use Video SEO -- Andy Crestodina // Orbit MediaAndy Crestodina, Co-Founder and CMO of Orbit Media, talks about how to take advantage of changes to the SERP. If your SEO strategy is still based on topping the results in terms of the traditional 10 blue links, you’re likely to get overshadowed on the SERPs. In reality, the SERP is moving towards being a more visual experience, so the more that you understand what’s going on with the SERP and user intent, the more you’ll understand what content formats you need to be producing to stay relevant. Today, Andy discusses non-obvious uses of video in the SERP. S...
2022-08-2512 minVoices of Search // A Search Engine Optimization (SEO) & Content Marketing PodcastFixing your SERP Strategies -- Andy Crestodina // Orbit MediaAndy Crestodina, Co-Founder and CMO of Orbit Media, talks about how to take advantage of changes to the SERP. When it comes to optimizing your SEO strategies, it’s not just about creating good content or ranking for keywords. A lot of the time, it boils down to having a flexible SEO and SERP strategy and trying to understand what Google is looking to provide to its users so that you can get the most visibility through your relationships. Today, Andy breaks down how you can fix your broken SERP strategies. Show NotesConnect With: Andy Cre...
2022-08-2418 min
The Long GameWhy Social Proof is the Key to Every Type of Marketing with Andy CrestodinaAny marketing claim you make that doesn’t have some form of evidence is a weak statement. Unsupported claims just lead to undifferentiated content, a lack of trust, and low conversions. But proof on your web pages and in your content does the opposite. It builds credibility and gives people a reason to believe in your brand. One piece of content that offers social proof, acts as conversion copy, and works in a content strategy: case studies. In this episode, Andy Crestodina, the co-founder and Chief Marketing Officer of Orbit Media Studio...
2022-05-041h 28
Welcome To Eloma#6: Building Community and Opportunity through Content with Andy CrestodinaAndy is the Co-Founder of Orbit Media Studios, an award-winning digital agency in Chicago, IL. In the last 20 years, he has provided digital marketing advice to over 1000+ businesses and is the author of Content Chemistry, the illustrated handbook for content marketing. In this episode, Kiley talks with Andy about the importance of building relationships, keeping focused on working with clients who are a good fit, and Andy’s greatest insight between life and entrepreneurship. He also shares the impact he wants to make and the legacy he’d like to leave behind. Highlights:05:55 Content...
2022-04-1332 min
INspired INsider Podcast[Agency Series] How to Make Your Website Awesome and Avoid the Report of Broken Dreams With Andy Crestodina, Co-Founder of Orbit Media StudiosAndy Crestodina is the Co-founder and Chief Marketing Officer at Orbit Media Studios, an award-winning 40-person digital agency in Chicago. Over the past 20 years, Andy had provided digital marketing advice to thousands of businesses and has written countless articles on content strategy, SEO, visitor psychology, and analytics before it was even popular. He is the Author of the book Content Chemistry: The Illustrated Handbook for Content Marketing. In this episode… If you take a deep dive analysis of your website, you'll probably discover countless ways your website is unsatisfying visitors. If that's happening on you...
2022-02-1544 min
EARN THE RIGHT with Trevor Young218 FROM THE VAULT: Andy Crestodina on thought leadership marketing, SEO for personal branding and the state of bloggingFROM THE VAULT: Previously published as episode 187 - 'The building blocks of thought leadership marketing with Andy Crestodina'
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In this encore episode of the podcast, we chat with Andy Crestodina, Co-Founder and Chief Marketing Officer of Orbit Media Studios and a world-renowned digital marketing guru.
Andy has been in the web design and interactive marketing space for 21 years. In that time, he’s helped thousands of people do a better job getting results online. He’s a true evangelist for content marketing and ethical digital marketing.
Andy an...
2022-01-1943 min
Content MattersAndy Crestodina on Marketing Strategy: SEO, Content, ABM, and MoreAndy Crestodina is the co-founder and Chief Marketing Officer of Orbit Media, a web design and development agency located in Chicago. Andy is a wealth of marketing knowledge and is one of the experts to talk to about SEO and content strategy. He regularly shares in-depth insights on his blog and presents regularly at conferences. He joined us on the podcast to talk about these topics, along with demand generation, account-based marketing, and more.Key topics included:What is Orbit Media’s content strategy and why do they share so much great information.Working on SEO today – what...
2021-10-1532 min
The Backpack ShowSEO for Content and AI for Marketing: Andy Crestodina and Raj Venkatesan on The Backpack ShowWe're talking about SEO for content and AI for marketing On this episode of The Backpack Show with Chris Brogan and Kerry O'Shea Gorgone!
First we'll talk with Andy Crestodina, co-founder and Chief Marketing Officer of Orbit Media, an award-winning 38-person web design company in Chicago. Over the past 18 years, Andy has given digital marketing advice to 1000+ businesses. He speaks at big marketing conferences, writes for big marketing blogs and he hosts a little marketing podcast, "Content Matters."
Andy's written hundreds of articles on content marketing, search engine optimization, social media and Analytics, and is...
2021-08-2744 min
Host The Pro - eCommerce Marketing Stories by Mayple.comEP4: Content Marketing for eCommerce with Andy CrestodinaHost The Pro EP4: Content Marketing for eCommerceSpecial guest: Andy CrestodinaWhy is content so important for your eCommerce ability to scale and where on your website you should focus on improving content constantly to keep increasing your conversion rates? Listen to the Content Marketing Keynote Speaker, Andy Crestodina, author of Content Chemistry, and learn how to write engaging and highly converting content on your eCommerce website to help you scale your sales! Get winning tips on the major content you need to address and surprising insights on what's important for your a...
2021-08-1216 min
The People of Digital MarketingInterview with Andy Crestodina - Understanding Digital Empathy with The MASTER of Content Marketing - Episode #43“Our job in content marketing is to show deep expertise on all the related topics…Our job in that case is to simply be active enough to be consistently visible…”
For those of you who have listened to my episodes with Araminta Roberston and Dennis Shiao, you would have heard today’s guest mentioned in both episodes!
My guest today is Andy Crestodina. Andy’s the co-founder of Orbit Media, an award-winning 40-person digital agency in Chicago. Over the past 20 years, Andy has provided digital marketing advice to 1000+ businesses and written 500+ articles on content strategy, SEO, visitor...
2021-07-1627 min
APAC's B2B Growth PodcastAndy Crestodina: How to Create Compelling Research-Based ContentIn this episode, host Shahin Hoda chats with Andy Crestodina, Co-Founder and Chief Marketing Officer at Orbit Media, about the approach marketers can take to create compelling research-based content.
Andy Crestodina is the co-founder and Chief Marketing Officer of Orbit Media, an award-winning 40-person digital agency in Chicago. Over the past 20 years, he has provided digital marketing advice to 1000+ businesses.
Read the show notes: https://xgrowth.com.au/blogs/research-based-content/
Join the Slack channel: https://growthcolony.org/slack
2021-06-3033 min
Fastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOsManage Your Personal Reputation in Search (Andy Crestodina and Jason Barnard)Andy Crestodina talks with Jason Barnard about managing personal reputation in search
Andy Crestodina is the Chief Marketing Officer and Co-Founder of Orbit Media Studios, Inc. He’s been working on the web since he was terribly young and is now a business person who (and I quote) “does marketing as well as marketing-related activities in his company where they make internet web pages for other companies”.
Optimising your Personal Brand SERP is a big part of managing your personal reputation online. Every time your name appears in a meeting, conference or even if someone tags you in a post, people...
2021-06-0236 min
Unbottleneck - Digital Marketing SolutionsShop Talk: Data-Driven Marketing & SEO with Andy CrestodinaIn this episode of the Unbottleneck Podcast, we’re in for a very special treat as Steve Wiideman is joined by acclaimed digital marketing guru, Andy Crestodina, for an eye-opening conversation about understanding key Data Metrics, Goal Tracking, KPI, A-B Testing and more! About Our Guest: Andy Crestodina The multi-talented Andy Crestodina is co-founder and chief […]
The post Shop Talk: Data-Driven Marketing & SEO with Andy Crestodina appeared first on Wiideman Consulting Group.
2021-04-2443 minUnbottleneck - Digital Marketing SolutionsShop Talk: Data-Driven Marketing & SEO with Andy CrestodinaIn this episode of the Unbottleneck Podcast, we’re in for a very special treat as Steve Wiideman is joined by acclaimed digital marketing guru, Andy Crestodina, for an eye-opening conversation about understanding key Data Metrics, Goal Tracking, KPI, A-B Testing and more! About Our Guest: Andy Crestodina The multi-talented Andy Crestodina is co-founder and chief […]
2021-04-2443 minEARN THE RIGHT with Trevor Young187: The building blocks of thought leadership marketing with Andy CrestodinaAndy Crestodina, Co-Founder and Chief Marketing Officer of Orbit Media Studios in Chicago, is a digital marketing guru.
Andy has been in the web design and interactive marketing space for 21 years. In that time, he’s helped thousands of people do a better job getting results online. He’s a true evangelist for content marketing and ethical digital marketing.
In this far-reaching conversation for Reputation Revolution, Andy chats with Trevor Young about:
The building blocks of thought leadership marketingThe differences between a content marketer and a thought leaderBlogging as a...
2021-03-1443 min
The Profitable Website: Digital Marketing Secrets For Small Business SuccessHow to Crush Content Marketing as a Small Business (with Andy Crestodina)Sometimes being in business can feel like you’re trapped in a monster movie. Like the Godzilla movie —one of those Godzilla ones where the giant beast just stomps around, crushing everything in sight… And things can feel especially bleak when you’re up against a big competitor. After all, they’ve got millions in their budget for advertising. If you’re “the little guy,” how on earth are you going to make a dent when you’re trying to compete against THAT? Well if you’ve ever found yourself in that situation—or eve...
2021-01-0432 min
Senior Living Marketing PerspectivesSenior Living Marketing Perspectives: Evaluating your Digital Presence with Andy CrestodinaTopics Discussed and Key Points:
How the senior care space has transformed in 2020
Managing your online reputation
When and how to update your website
Differentiating yourself with intentional copy
Pushing sales messaging into the marketing funnel
Creating content in 2021
Maximizing the conversion experience by incorporating flow
When to automate your processes
What tools operators should consider for their 2021 marketing budget
Episode Summary:
In today’s episode, Debbie speaks with Andy Crestodina, co-founder and Chief Marketing Officer at Orbit Media, an award-winning 38-person digital agency in Chicago.
The challenges we have seen in 2020 accelerated the...
2020-12-1744 min
The Art of Marketing Podcast027: Creating Content Chemistry w/ Andy CrestodinaDid you know that marketing on the web is an exact science?
This week we welcome Andy Crestodina, who is a co-founder and the Strategic Director of Orbit Media, an award-winning 38-person digital agency in Chicago.
Over the past 18 years, Andy has provided digital strategy to more than a thousand businesses. He is a top-rated speaker at national conferences, a writer for the biggest blogs and the host of a tiny podcast.
Andy has written hundreds of articles on content strategy, search engine optimization, social media and Analytics.
Top 10 Online Marketing...
2020-11-3000 minThe Visual LoungeHow to Add Video (and YouTube) to Your Content Strategy with Andy CrestodinaIt is increasingly impossible to think of a content strategy that doesn’t utilise video as a strong and effective component. Yet for many people there are still barriers and obstacles stopping them from breaking into the video world.To get some expert insights into this, we spoke with Andy Crestodina, co-founder and CMO of the award-winning digital agency Orbit Media. Over the past 20 years, Andy’s provided guidance to over a thousand businesses, written hundreds of articles on content strategy, SEO and Analytics, and authored the book Content Chemistry: The Illustrated Handbook for Content Marketing.Learni...
2020-09-2348 min
Practical PivotsThe Secret to Thought Leadership Content with Orbit Media Co-Founder Andy Crestodina#021: "Advertising is ____, content marketing is ____." If you can’t fill in those two blanks (and make it catchy), you should definitely listen to this week’s episode of The Verblio Show with Andy Crestodina. Andy is co-founder of Orbit Media, a 19-year-old web design agency. He quite literally wrote the book on content marketing, which Jay Baer has called “The most practical book ever written about digital marketing." In our interview, Andy shares a literal wealth of knowledge about content marketing, productivity, learning, and much, much more: The one tweak you can make to turn content m...
2020-08-1934 min
After 12Conversation Chemistry: Orbit Media’s Andy Crestodina (After12 · E22)In this episode, marketing mastermind, Andy Crestodina (Co-founder & CMO of Orbit Media) joins After12 to talk about making content count in the age of Covid, as well as why having a “conversation strategy” is more important than ever before.
The post Conversation Chemistry: Orbit Media’s Andy Crestodina (After12 · E22) appeared first on Echelon Design Inc.
2020-07-2436 min
The Marketing Book PodcastAndy Crestodina: Authors in Quarantine Getting CocktailsAuthor Andy Crestodina returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss his book, Content Chemistry: An Illustrated Handbook for Content Marketing, content marketing visionary Andy Crestodina joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Chicago, what's it's like having to cancel a live event due to the pandemic, how his ingenious book Content Chemistry came to be, his upcoming sixth edition of it, his annual blogger survey, and more! Cheers!
2020-06-0441 min
Punch Out With Katie and KerryAndy Crestodina on Making Paper Mâché Dragons, Tasting the Rainbow, and Freezing His Own PopsiclesWhat’s the nicest thing you’ve ever done for your coworkers? In this episode of Punch Out with Katie and Kerry, we talk with Andy Crestodina about the way he celebrates employee milestones, freezing his own popsicles, and his world travels. This is a completely different conversation than Andy's ever had on a podcast! He's the CMO and co-founder of Orbit Media and author of 'Content Chemistry.' In this episode we learned: Which paper mâché animal is his favorite one to make Who gets the dragons and dinosaurs Why he makes his own popsicl...
2020-05-2332 min
Social PR Secrets by Lisa BuyerAndy Crestodina’s Guide to Content ChemistryWhy is content king? Andy Crestodina says content is ground zero of all social media activity, and if you want your content seen, never post without an image.
In this episode of the Social PR Secrets Podcast, Lisa Buyer sits down with entrepreneur, author and acclaimed speaker Andy Crestodina to get his advice for creating social media content. If you’re looking for guidance on how to optimize your content or marketing skills, Andy is the person to turn to. Andy is the co-founder of Orbit Media, an award-winning web design company, and author of Content Chemistry, th...
2019-11-2918 min
Katai PodcastMastering Influencer Marketing With Andy Crestodina
*English version
Welcome to my first podcast episode in English. The majority of you may already know that I have a podcast in Romanian but I want to challenge myself, so starting today, I will also be doing interviews in English with marketers, content creators, and other people I admire.
This time around, I will be discussing with Andy Crestodina. Andy is a well-known marketer, speaker, and entrepreneur. A few months ago, I coordinated a project at Bannersnack and decided to involve Andy as well. What we did was ask 300 bloggers...
2019-10-1028 min
Marketing News CanadaAndy Crestodina (Orbit Media)On this episode of Marketing Jam, Darian Kovacs talks to Andy Crestodina, Co-Founder and Chief Marketing Officer of Orbit Media.
Andy, a presenter at this year's Unbounce conference, shares his knowledge on website analytics. His presentations focus on search and conversion, but ultimately appeal to audience empathy. Andy also shares some new marketing trends with us.
You can buy his book here - www.amazon.com/Content-Chemistry-Illustrated-Handbook-Marketing
You can find and subscribe to Marketing Jam on iTunes, and Stitcher.
Follow Jelly Marketing:
2019-09-1618 min
Marketing Growth PodcastIngredients of a Successful Content Marketing recipe with chef Andy CrestodinaAndy shared his valuable advice on how to evolve content marketing strategy and become the prime source of unique content. How doing research on your competitors, finding areas of gaps in their information, and focusing on those gaps can help you excel in your content strategy, search, and analytics. Shane Barker and Andy Crestodina discuss how content marketing is shaping the digital space. Discover the right way to create a successful content marketing campaign and learn how you too can use it to grow your brand. Launching a successful content marketing campaign takes a lot of planning. You need to...
2019-07-0847 min
Ponderings from the PerchPriscilla and Andy Crestodina Are Risktakers!So, you think you’re pretty tough, do you? Well lemme introduce you to a couple toughies who eat fear for breakfast. Their names: Priscilla McKinney and Andy Crestodina. I heard they’re so accustomed to living on the edge that they don’t even flinch at…using Wordpress for a web host. Pretty hardcore, yeah? In this episode, Momma Bird Priscilla McKinney enlists the cognitive muscle and steely reserve of Orbit Media Co-Founder and CMO Andy Crestodina, to analyze an article arguing that Wordpress is “A Risky Choice” for web hosting. The daredevil duo offers a series of so...
2019-06-2839 min
Explicit Content PodcastThe Future of Lead Generation with Jeff Julian and Andy CrestodinaIn this episode of the Explicit Content Podcast, Jeff Julien and Andy Crestodina talk Marketing Tech and help marketers understand why they should be excited for what these technologies will unlock for the modern marketer.As tech stacks get more complex and harder to implement, Andy and Jeff pull the curtain of mystery off of the subject and help you cut through all of the noise and help you prioritize what you need. What in marketing tech has you excited right now? Andy: Calendly is great. We’re all familiar and we use th...
2019-06-1033 min
Ponderings from the PerchPriscilla and Andy Crestodina Get Super Specific About ContentQ: What’s the one thing that Andy Crestodina wants you to get better at? A: Specificity!Here’s what you need to know about Andy: He’s the co-founder and CMO of Orbit Media, Chicago-based web design and development firm, he’s the author of Content Chemistry: The Illustrated Handbook for Content Marketing, and he’s the founder of Content Jam, Chicago’s largest marketing conference. Oh, and he was named a Top 10 Online Marketing Expert by Forbes Magazine!In this episode, Andy and Priscilla talk about the multifaceted nature of content marketing, i...
2019-04-2040 min
TAG! Sales & Marketing PodcastMarketing Mastery with Andy CrestodinaTAG An Expert is a when we bring in special guests to share their wealth of wisdom on marketing, sales, and winning in business. This episode is pure fire. Today we hosted Andy Crestodina on the podcast. Andy Crestodina is a co-founder and the Strategic Director of Orbit Media, an award-winning 38-person digital agency in Chicago.Over the past 18 years, Andy has provided digital strategy to more than a thousand businesses. He is a top-rated speaker at national conferences, and he has written hundreds of articles on content strategy, search engine optimization, social media and Analytics...
2019-03-1939 min
Above the Fold - Marketing and LaughsAndy Crestodina on content strategy, entrepreneurship, and puppetsATF’s 2019 opener, featuring Andy Crestodina, reiterates the need for authenticity
The opening episode of season 2 is Andy Crestodina, cofounder and strategic director of Orbit Media, and God bless him for gracing Episode One with his presence. If not for Crestodina’s ability to navigate Ma’s meanderings and Baker’s bluster, turning their verbal play-dough into cogent content marketing takeaways... who knows where we’d be.
He elaborates that the content piece - “the cheese to the traps” - will generate the links and authority to rank for commercial-intent keyphrases and address demand. But the rest o...
2019-01-231h 06
Build Your Online Audience[321] How to get people to actually read your blog with Andy CrestodinaAndy Crestodina is an experienced content and ethical digital marketing expert who has helped thousands of businesses get better results online. In this episode he shares his top tips on getting more people to read your blog, how to make your content rank higher in search engines and why collaboration is the key to growing... READ MORE The post [321] How to get people to actually read your blog with Andy Crestodina appeared first on Janet Murray.
2018-11-2934 min
Respect The Grind with Stefan AarnioContent Marketing Master: Andy CrestodinaAndy has been in the web design and interactive marketing space since January of 2000. In that time, he’s helped thousands of people do a better job getting results online. He’s a true evangelist for content marketing and ethical digital marketing. Together with the team at Orbit Media, Andy has put out some of the best digital marketing advice available in hundreds of practical articles, including posts on virtually all of the top marketing websites. Then there’s the book, Content Chemistry, which is currently in its fifth edition. Andy is also a regular speake...
2018-11-0137 min
Tech Demand Weekly!Getting Your Content Seen with Andy CrestodinaIn this week's episode of Tech Demand Weekly! we look back on the six previous episodes with the co-founder and CMO of Orbit Media Studios, Andy Crestodina.
Andy shares his thoughts on what our previous guests have had to say, from Madalyn Sklar's video tweets to Elise Dopson's story of Zendesk's unique marketing video.
In the second half of Charles' chat with Andy, we explore what happens next to the content marketers create and how to get it seen by the right audience.
Please subscribe to the podcast on your favoured podcast catcher a...
2018-10-3135 min
Tech Demand Weekly!Getting Your Content Seen with Andy CrestodinaIn this week's episode of Tech Demand Weekly! we look back on the six previous episodes with the co-founder and CMO of [Orbit Media Studios](https://www.orbitmedia.com/), [Andy Crestodina](https://www.linkedin.com/in/andycrestodina/).
Andy shares his thoughts on what our previous guests have had to say, from [Madalyn Sklar's video tweets](https://audioboom.com/posts/7056248-content-marketing-and-twitter-with-madalyn-sklar) to [Elise Dopson's story of Zendesk's unique marketing video](https://audioboom.com/posts/7036977-the-art-of-storytelling-with-elise-dopson).
In the second half of Charles' chat with Andy, we explore what happens next to the content marketers create and how to get it seen by t...
2018-10-3135 min
REACH OR MISS - Entrepreneurial Marketing SuccessEp. 081 – Andy Crestodina: “My biggest failure is not helping my clients more, by offering more complete services! It was millions in missed revenue”Andy Crestodina Show Notes
Andy Crestodina is a co-founder and CMO of Orbit Media, an award-winning 38-person digital agency in Chicago.
Over the past 18 years, Andy’s provided guidance to 1000+ busi-nesses. He speaks at national marketing conferences, writes for big marketing blogs and hosts a little podcast.
Andy has written hundreds of articles on content strategy, SEO, in-fluencer marketing, conversion and Analytics.
Top 10 Online Marketing Experts, Forbes
Top 50 Marketing Influencer, Entrepreneur Magazine
Top 25 Content Marketers, Express Writers/Buzzsumo
Top 10 Social Media Influencers, Social Media Explorer
He is also the author of...
2018-10-2228 min
Site Unseen: Intersectional Digital Marketing ChatsE8: Andy Crestodina of Orbit Media Talks “Content Chemistry”<p>Andy Crestodina is a well-known personality and overall ‘super bright guy’ in the world of digital marketing and web design. A founding Principal of Orbit Media in Chicago, Andy is a prodigious writer and speaker as well. He recently wrote one of the most useful manuals of content marketing I’ve ever had the pleasure of reading. […]</p>
<p>The post <a rel="nofollow" href="https://splatworld.tv/e8-andy-crestodina-of-orbit-media-talks-content-chemistry/">E8: Andy Crestodina of Orbit Media Talks “Content Chemistry”</a> appeared first on <a rel="nof...
2018-06-2100 min
Social Jack™ Influence FactoryEp 19 | Andy Crestodina - "Analyzing Your Marketing Campaign" | Influence FactorySocial Jack™ Influence Factory
Episode 19: Featuring Andy Crestodina - "Analyzing Your Marketing Campaign”
Air Date: Wednesday, May 23rd, 2018
This week’s edition of the Influence Factory, brings you the latest industry news, lessons, and hear from Industry Experts, ask questions live online, win prizes and have some fun!
Our Influencer Guest, Andy Crestodina, discusses how to use Google Analytics to boost your Marketing campaign and make those necessary changes.
Learn about:
- The Latest Industry News
- Insights into Top Trends
- Tips and Tricks to Increase Your Influence
- And more…
The Influence Factory is a LIVE webcast that airs eve...
2018-05-2300 min
The Hard Corps Marketing ShowThe Content Strategy EXPLOSION - Andy Crestodina - Hard Corps Marketing Show #009This episode is why content strategy will make you cry tears of joy! Prepare for launch as we blast off with the oracle Andy Crestodina, Chief Marketing Officer & Co-founder of Orbit Media Studios!
We undertake this mission to learn what you should be doing with your content, how to rocket boost an article, the benefit of trigrams, and which myths to obliterate!
Takeaways
Original research CRUSHES all other forms of content
Work harder at headlines
Indicate a benefit, be descriptive, & give people value
Great content does NOT win
Strongest factor for results = Promotion > Quality
S...
2018-03-091h 14
Marketing Strategies PodcastHow To Build Authority To Rank For Very Difficult Keywords - With Andy Crestodina from Orbit MediaIn this episode I speak with Andy Crestodina. He founded Orbit Media 17 years ago and remains at the head of the company. Andy has an interesting marketing strategy where they use content not to generate leads in the form of downloads or subscribers to their content but to generate authority to help them rank their main website pages. This strategy helps them rank for highly competitive keywords in their niche. Andy uses simple tools to generate extraordinary results.
2018-03-0653 min
Your First Thousand Clients with Mitch RussoAndy Crestodina On Marketing with Brains, Not BudgetAndy Crestodina is a co-founder and the Strategic Director of Orbit Media, an award-winning 38-person web design company in Chicago. Andy is an expert in marketing, having built a company with 5 million in revenue with only 17 employees. Andy helps people understand how to double their traffic without spending money using his perfected processes that include utilizing testimonials and simplifying website designs to increase traffic and sales.In this episode, we will be discussing:Driving people to your business by smart marketingWhy “search” is the most important channel to your websiteSearch optimizing your website with keywordsUnderstanding both halv...
2017-10-2743 min