Shows
growth path#51 - Paige Tyrrell: Agentic Commerce & the Future of Revenue TeamsPaige Tyrrell is the Co-Founder and Chief Growth Officer at Prefixbox AI, an AI powered product solution for retailers. She is also an adjunct professor of digital marketing at the IE Business School. She came onto growth path to talk about unified revenue leadership, balancing short- and long-term KPIs, and how AI agents are transforming sales and marketing teams.➡️ Key topics-B eing head of marketing for one company for 9 years- Aligning sales and marketing- Pros and cons of having one leader overseeing marketing and sales- How does having one unified person at the top of marketing impacts overall growth?- Ba...
2026-01-2022 mingrowth path#50 - Scott Brinker: AI Agents & the Next MarTech EraScott Brinker is an analyst and advisor at chiefmartech, widely known as the “godfather of martech,” with over two decades of experience shaping the Martech landscape through research, writing, and industry leadership.Scott came onto growth path to chat about the future of MarTech, cutting through the hype on AI agents, the rise of AEO and GEO beyond SEO, and the major structural shifts reshaping marketing and search.➡️ Key topics- Completing the 2026 MarTech report- What’s happening with the technologies, especially AI agents- Taking a non-hype lens on what’s happening with AI agents- The Three different categories of AI agents an...
2025-12-1626 mingrowth path#49 - Nick Walsh: Unlocking Growth in the Middle EastNick is the Founder & CEO of Migrate, with over 20 years’ experience leading creative, marketing, commerce, tech and media businesses. He has scaled agencies across global markets, guided brands through complex challenges, and led teams to award-winning campaigns.They came onto Growth Path to chat about leaving corporate life to become an entrepreneur, launching and scaling Migrate, and navigating the nuances, challenges, and opportunities of doing business in the Middle East.➡️ Key topics- Desire to work outside of corporate and becoming an entrepreneur- Launching Migrate- Putting together a playbook on how to expand and succeed- How to succeed in doing busine...
2025-12-1520 mingrowth path#48 - Terry Virts: From Astronaut in Space to a Political RaceTerry is a former NASA astronaut, Air Force F-16 pilot, and test pilot who spent over seven months in space, including serving as commander of the International Space Station. Now an executive coach, keynote speaker, and author, he’s currently focused on his run for Congress in Texas while continuing to develop TV and film projects and lecture at Harvard and USC.He came onto growth path to chat about how his experiences as an astronaut and global leader are shaping his run for Congress, and what he’s learned about leadership, politics, and the need for common-sense change.➡️ Key topi...
2025-12-0429 min
SharkPreneurEpisode 1213: How Fractional Marketing Can Drive Growth with Andy CulliganDiscover how to accelerate your startup’s growth, without all the typical corporate roadblocks, by focusing on strategy and execution.
In this episode of Sharkpreneur, Seth Greene interviews Andy Culligan, Fractional CMO, CRO, and Marketing Advisor, who shares insights on scaling SaaS startups smarter and faster. He reveals the importance of strong execution and alignment between marketing and sales, offering real-world examples from his own experience helping companies overcome growth challenges. Andy emphasizes the power of being agile and staying ahead in a competitive market by building the right team and using AI to streamline pro...
2025-11-1719 min
SharkPreneurHow Fractional Marketing Can Drive GrowthDiscover how to accelerate your startup’s growth, without all the typical corporate roadblocks, by focusing on strategy and execution.
In this episode of Sharkpreneur, Seth Greene interviews Andy Culligan, Fractional CMO, CRO, and Marketing Advisor, who shares insights on scaling SaaS startups smarter and faster. He reveals the importance of strong execution and alignment between marketing and sales, offering real-world examples from his own experience helping companies overcome growth challenges. Andy emphasizes the power of being agile and staying ahead in a competitive market by building the right team and using AI to streamline pro...
2025-11-1719 min
Paul Higgins Podcast647 - The Cost of Figuring It Out AloneEver feel like you're burning through tactics (LinkedIn, conferences, outbound) with nothing sticking while your spouse picks up the financial slack? You're smart enough to execute anything, but you're making million-dollar decisions about equity, offshore teams, and pipeline strategy completely alone. Your peer group can't help because they're still solopreneurs. Your casual mentors give generic advice. And you'd pay someone a fortune just to tell you what you did wrong in the last 12 months. Two consultants I spoke with, both mid-to-high six figures and both technically brilliant, were living this exact reality. One's a Salesforce partner wrestling with niche...
2025-11-0613 minPaul Higgins Podcast646 - Why This Consultant Targets Job Postings Instead of Cold Outreach (And Gets Better Results) with Andy CulliganWhy you should listenDiscover why targeting companies posting job ads on LinkedIn crushes cold outreach, and how Andy positions himself to connect directly with decision-makers actively looking for his expertise (no complex funnels required).Learn how podcasting opens doors. Andy shares how it gets him in front of impossible-to-reach prospects, plus the truth about why most consultants quit after two episodes.Get Andy's exact visibility playbook including how to leverage awards and PR for massive LinkedIn engagement, why offline networking is making a comeback, and the AI-powered intent data strategy that identifies which accounts are actively searching f...
2025-11-0333 mingrowth path#47 - Julius Göllner: A Serial Entrepreneur’s Take on Growth & OpportunityJulius is the Co-Founder & Managing Director at ARRtist Circus. He is a serial entrepreneur who has founded 16 companies with two successful exits, and now empowers the SaaS ecosystems in the DACH region through the ARRtist platform and his work as an active angel investor. Julius came onto growth path to share how he turns ideas into thriving companies, the importance of action over planning, and why in an AI-first world, events and human connection remain key to building trust and growth.➡️ Key topics- Zero to 1-2million ARR and bringing businesses to life- Main role - building companies, second role...
2025-10-2724 mingrowth path#46 - Alina Maria Stan: From Casinos to SaaS - Building Tekpon’s Global NetworkAlina Maria Stan is the COO and Co-Founder of Tekpon, where she leads SaaS promotion, lead generation, and branding strategy. With over a decade of international experience and dual Master’s degrees from the Technical University of Munich and Aarhus University, she brings deep expertise in online marketing and growth strategy.Alina came onto Growth Path to talk about her journey from the online casino industry to the software world, and how she’s building Tekpon into a global platform that connects people and businesses through events like the Tekpon Awards and AI Summit.
2025-10-2323 mingrowth path#45 - Paige McPheely: How Founders Can Lead Without Burning Out, Protect Time and Trust Their TeamsPaige is the CEO of Base, a company helping leaders delegate smarter and build better support systems. She’s spent 11 years scaling a remote-first, venture-backed business and believes productivity isn’t about doing more, it’s about designing a life and company that actually works. She came onto growth path to share her insights to help other founders protect their time, trust their team, and lead without burning out.➡️ Key topics- Background of stepping into the venture backspace, and leading a company in a fast-paced tech space.- The point where she realized the pressure she was putting on herself as...
2025-10-1520 min
The Exceptional Sales Leader PodcastCreating Synergy Between Sales & Marketing with Andy CulliganIn this episode I welcome Andy Culligan, co-founder and CEO of Purple Path. Delving into his dynamic career journey, Andy shares insights into his transition from Ireland to Austria, his diverse work experience across various global organisations, and his expertise in sales and marketing alignment. This engaging conversation explores the intricate relationship between sales and marketing, the importance of SDR teams, and the rise of personal branding and AI’s role in enhancing marketing strategies. Andy offers expert advice on how sales and marketing can achieve alignment, emphasising the crucial role of SDR teams as the bridge between the tw...
2025-09-1844 mingrowth path#44 - Morgan J. Ingram: Connection over Content - The New Era of LinkedIn Selling#MorganJIngram #GrowthPathPodcast #LinkedInSales #SocialSelling #purplepathMorgan J Ingram is the founder and CEO of AMP Social, where he helps B2B sales teams turn LinkedIn into a top pipeline and revenue channel through his 5C Social Selling System. He came onto growth path to chat about building authentic human connection in an AI-driven world and turning LinkedIn into a true revenue channel.➡️ Key topics- How to be more human in an AI driven world- Driving pipeline through LinkedIn, sales coaching, and sales acceleration programs- Journey from full-time content creator to production, to education and elevating people to becoming more human- Case...
2025-09-0224 mingrowth path#43 - Hazel Findlay: Climbing Beyond Fear on El Capitan and in Life#freeclimbing #mentalstrength #overcomingfear #growthpath #purplepath Hazel Findlay is a professional climber, speaker, and mindset coach who has achieved multiple firsts in British climbing and now helps others build resilience and overcome fear through her company Strong Mind.She came onto growth path to talk about climbing at the highest level while overcoming fear and imposter syndrome, and how building confidence and resilience comes from taking the next step rather than waiting to feel ready.➡️ Key topics- Getting back into training as a new mom- What her physical training regimen looks like- The importance of injury prevention by strengthening- Free-climbing El C...
2025-08-2526 min
The Digital SliceEpisode 197 - The Hidden Costs Of Siloed TeamsVisit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Andy Culligan as they chat about getting your sales and marketing teams to work together and the hidden costs of siloed teams. Andy Culligan is a marketing leader specializing in revenue growth and scaling SaaS businesses. With close to a decade of experience in both marketing and sales, Andy excels as a Fractional CMO, CRO, and Marketing Advisor. He is known for his straightforward approach to Account-Based Marketing (ABM), aligning marketing and sales teams to drive commercial success. Andy has...
2025-08-1224 mingrowth path#42 - Dima Melnik: Repackaging & Raising Prices Without Losing CustomersDima Melnik is the ultimate pricing expert. He has priced 100+ companies globally, spanning 70 industries, ranging from enterprise giants to fast growing startups.Dima came onto growth path to chat about how when done right, pricing can unlock hidden revenue, customer trust, and long-term growth.➡️ Key topicsHow he found his vision and dream to help as many companies as possible increase the perceived value of their product and increase profit. How Centeral Eastern European companies often underprice themselve.How fear and too much focus on their product and comp...
2025-08-1225 mingrowth path#41 - Sharon Bannerton: Crisis Response, PR, & Building Bullet-Proof ReputationsSharon Bannerton is an award-winning strategic communications consultant with over 25 years of experience across Ireland, the UAE, and the UK. She is the Founder and Managing Director of Bannerton PR, a top-tier agency known for bold campaigns and high-impact media strategies.Sharon came onto growth path to talk about how PR, crisis strategy, and relationship-building can make or break a company’s reputation—especially for fast-growing startups.➡️ Key topics- PR is what others say about you, marketing is what you say about yourself- PR build...
2025-08-0119 mingrowth path#40 - Giacomo Poggiali: Trust Is the Product: How Giacomo’s Referral-Only Network Became a Growth EngineGiacomo Poggiali splits his time as a fractional product manager and venture builder, as well as being a product coach for acceleration programs. He came onto the show to talk about how he helps early-stage startups go from idea to product people actually want; drawing from his experience at 500 Global, and creating a trusted, referral-only network that keeps delivering value even when he's at capacity.➡️ Key topics500 Global - one of the most acceleration network in the worldWorking with FinTech startups in recent yearsChallenge he tries to solve: will...
2025-07-2921 mingrowth path#39 - Flipping the Script on Andy#ceo #marketingstrategy #podcasting #growthpath #purplepath Dave is one of the co-founders at purple path, and master of all things content. In this episode he flips the script and interviews Andy, purple path CEO and usual growth path host.Andy talks about his journey from big-brand CMO to award-winning founder, why he built Purple Path, and what it takes to scale smart.➡️ Key topics- Dave, co-founder of purple path, flips the script and interviews Andy- Andy wins Marketer of the...
2025-07-0823 mingrowth path#38 - Erica Ballard: From Grind to Grounded - Ambition & Achievement without Anxiety#womenintech #wellnesscoach #worklifebalance #growthpath #purplepath Erica Ballard has extensive experience in public health. She moved into wellness and nutrition coaching, worked in tech, B2B marketing, and is once again focusing on one-to-one coaching.She came onto growth path to chat about what happens when high-achievers stop chasing status and start pursuing alignment, how to trust your gut over the grind, rewiring your brain to quiet anxiety, and redefining success on your own terms.➡️ Key topics- Working with high achieving, ambitious women to achieve the goal of balancing ambition and life achievement- People who chased money, power, status - are...
2025-07-0220 mingrowth path#37 - Toby Cunningham: Riding 56-Foot Waves & Crypto Cycles#bigwavesurfing #cryptoeducation #cryptocurrency #growthpath #purplepath Toby Cunningham is a crypto educator and Co-Founder of learningcrypto.com, as well as a Big Wave surfer of over 25 years.He came onto growth path to chat about his experience riding a world record wave of 56 feet, his transition into and success in crypto, and his thoughts on the future of crypto and finance.➡️ Key topics- Wipeout he was lucky to survive- Winning world record wave of 56 feet- Transitioning from surfing to crypto- Growth potential and riskiness of crypto- Being an educator, not an influencer- You’re not early in Bitcoin, but there’s money...
2025-06-2425 mingrowth path#36 - Ellen Brennan Flat: The Mindset of the World’s Fastest Flying WomanEllen is a wingsuit based jumper and extreme sports athlete based in France. She is known as the fastest flying woman in the world, a TEDx Chamonix speaker, 4x WWL competitor, and Red Bull Aces competitor 2014.Ellen shares how fear, instinct, and resilience shaped her wingsuit journey, and how motherhood and safety drive her approach to extreme flight.➡️ Key topics- Jumping career beginning at age 18 - Unexpected reason for becoming a wingsuit based jumper: safety- Wanting to experience it as a ‘forever’ sport and not a stunt- If you’re not afraid when standing at the edge of a cliff - th...
2025-06-1627 min
ThinkBusiness.ieEpisode 258 - Andy Culligan, Purple PathAndy Culligan, an Irishman based in Austria is building a global online marketing business. Recently named Marketer of the Year at the 2025 Tekpon Awards, Culligan is CEO and co-founder of Purple Path, an outsourced marketing business, which recorded half a million euros in revenue in the first quarter of 2025, alone. The business is bootstrapped by a €700,000 founders’ investment.Visit www.thinkbusiness.ie for more news and supports for start-ups and SMEs in Ireland. If you want to start and grow a business, ThinkBusiness.
2025-06-1330 min
Predictable B2B SuccessMarketing Sales Alignment: The 208% Revenue Growth SecretWhat drives B2B marketing success—and why do so many companies get it wrong? In this episode of Predictable B2B Success, we sit down with Andy Culligan, a straight-talking marketing leader, fractional CMO, and former CRO with a wealth of experience steering SaaS brands through turbulent growth. Andy gets candid about why 79% of marketing leads go nowhere and how the disconnect between sales and marketing is silently draining your revenue potential.
Listen as Andy unpacks the real secrets behind turning your marketing into a revenue machine (hint: there’s no magic bullet, just honest, consistent work...
2025-06-1148 mingrowth path#35- Grant Coleman: Sales Success Across Markets and Building the Strongest Teams#saasgrowth #salesleadership #growthpath #purplepath Grant Coleman is the CRO at Uberall. He has experience working in the SaaS MarTech space since 2009, his leadership has helped grow regional and global companies small, medium, and enterprise. He came onto growth path to chat about leading growth in global SaaS, building a strong team culture, and continuing to deliver success.➡️ Key topics- Adapting your messaging and differentiation to grow into new markets- Bridging the gap between vision and reality in different regi...
2025-06-1032 min
Edge of GrowthWTF Is Marketing Even Doing?Andy Culligan on why marketing still isn’t taken seriously.In this episode of Edge of Growth, Andy drops hard truths about attribution, planning, and why marketers need to step up and speak the language of revenue.💬 Topics:What GTM alignment really meansThe MQL mythHow to build trust with salesThis one’s for every marketer who’s ever had to defend their budgetSubscribe for more real GTM conversations. 🎧 Listen on Spotify → https://open.spotify.com/show/3GjYvoihS24t2apiG2f19r?si=1...
2025-06-0336 mingrowth path#34 - Taylor Jensen: Enduring 11 Years of Loss to Become the World Champion#worldchampion #surfing #growthpath #purplepath Taylor Jensen is a 4x World Longboard champion, and has his own line of Longboards through Firewiresurfboards.He came onto growth path to chat about his journey from picking up the surfboard at age six to becoming a world champion, resilience through loss, role of Mother Nature in success, and finding creative fulfillment in shaping boards, and living the surfer’s dream.➡️ Key topics:- Becoming a surfer beginning in age 6, competing at age 13- Do you have to sta...
2025-06-0220 mingrowth path#33 - Adam Holmgren: Power of LinkedIn Ads Data as Point SolutionsTalking points:Adam Holmgren is the Co-Founder at Fibbler, and Director of Demand Gen at Rillion. He has over 10 years of experience in B2B marketing and economics.He came onto growth path to chat about transparent communication to balance work and life, building Fibbler and offering point solutions to marketing challenges, and extending their channel mix by adding Youtube.➡️ Key topics- Juggling two full-time jobs while having two young kids- Accepting the limits of time...
2025-05-2624 mingrowth path#32 - Martin Lukac: Personality, Creativity, and AI Tools#AI #marketing #personalitytest #growthpath #purplepath Martin Lukac is the Co-Founder and Chief Scientist at Koios. He has over 10 years of experience in fields such as machine learning, deep learning, and agent-based modeling.He came onto growth path to chat about emerging technologies and their applications to recruiting, personality analyses, and business decision making; and his positive outlook on incorporating AI into entrepreneurship.➡️ Key topics- Predicting personality types using voice data and API - Big Five and Myers-Briggs - the science behind the personality tests- Large language model simulations for team-building and business decisions- The need for coders in the agen...
2025-05-1923 mingrowth path#31 - Jochen Kust: Venture Capital Landscape in an AI-Driven World#AI #marketing #venturecapital #growthpath #purplepath Jochen Kust is the CFO at Early Bird Veture Capital, one of the largest, most successful venture capital firms in Europe. He came on to growth path to chat about ➡️ Key topics- The role of a modern CFO in venture capital- Investment strategies in an AI-driven market- Navigating market volatility and its impact on VC- The importance of team dynamics in investment decisions- The shift towards sustainable business models- Challenges and opportunities in the current VC landscapeWhere you can find Jochen Kust:LinkedIn: https://www.linkedin.com/in/jochen-k%C3%BCst-3bb8b9207/🧐 Learn more- S...
2025-05-0823 min
Connection Loop by Dubb🔴NEW EPISODE: Andy Culligan - How to Build a Demand Generation MachineStruggling to build a demand generation strategy that actually delivers results? The answer might just be a podcast away.Join us on the Connection Loop Podcast with Andy Culligan, former CMO of Leadfeeder, as he reveals proven techniques to turn your marketing into a seamless demand-gen machine.🎧 Discover:✔️ Strategies that drive real demand✔️ How to align marketing + sales for growth✔️ Actionable tips trusted by top prosDon’t miss this episode if you’re serious about leveling up your marketing game.👉 Tune in now and start building your demand generation mach...
2025-05-0630 mingrowth path#30 - Kinga Edwards: SEO Strategies, AI, and Experiments#contentmarketing #SEO #marketing #entrepreneur #growthpath #purplepath Kinga Edwards is the Creative Owner at Brainy Bees, a SaaS content marketing & PR agency working for clients from all over the world.She came onto growth path to chat about the importance of boundary setting with clients, how SEO strategies have had to evolve at a quicker pace, and whether you should or should not use AI to generate content➡️ Key topics- Going from taking 4am calls to managing client relationships and boundaries- The Evolution of SEO strategies- Adjusting SEO strategies for competitiveness- The role and value of AI in content creation- Her...
2025-04-3024 mingrowth path#29 - Michal Pastier: Focus on High Impact and Future Customers#branding #author #marketing #entrepreneur #growthpath #purplepath Michal Pastier is a Branding Expert, Forbes 30 under 30, Angel Investor, Business Advisor, Co-founder at Darwin & the Machines and GoBigname, and Bestselling Author of 'Yellow Book of Branding'. He came on to growth path to chat about launching 250+ brands, still getting his hands dirty, not wanting to not grow customer count but deeply focus on select customers, and the dangers of the Sahara Challenge.➡️ Key topics- Scaling self. How does he approach this?- Yellow Book of Branding- Specialists in team making high impact- Learning across customers to benefit customers- Handling stress with so many...
2025-04-1525 mingrowth path#28 - Thom Shea: Offense, Defense, Strategy#navyseal #author #baseline #sealteam #growthpath #purplepathThom Shea, Navy SEAL (ret.), Author, and Founder at Baseline Performance, came on to growth path to chat about all things around his career as a Navy SEAL, founding Baseline, and human performance.➡️ Key topics- Servicing high net worth customers to become higher performers- Gray space: Too many verticals. Niche down focus.- 3 simple things in 5 areas- Offensive. Defensive. Strategy.- 4 excuses- "This is stupid"- 5 Hell Weeks ...
2025-03-2427 mingrowth path#27 - Lucia Šicková: Staying on Top of Our Mental Health#tech #burnout #health #mentalhealth #coach #growthpath #purplepathLucia Šicková, Coach, Co-founder of Dobrobytie (Well Being), Co-founder of Build Slovensko, and Impact Manager of Pixel Federation, came on and chatted with Andy about what burnout is, how we get it, and how to understand ourselves our mental health a bit more.➡️ Key topics- How we learn- How to get others to share - safety and trust- What happens to us stays with us- Advice for high speed and stressful industry professionals- Boundaries- Burn...
2025-03-1424 mingrowth path#26 - Terry Virts: The World with a Former Astronaut and Commander of ISS#astronaut #leadership #internationalspacestation #growthpath #purplepathTerry Virts, Former Astronaut and Commander of the International Space Station, Former F-16 Pilot and Test Pilot, Executive Coach, Keynote Speaker, and Author, came on to the podcast and chatted with Andy about his time in Space, projects, leadership, and alarms going off.➡️ Key topics- What Terry is working on right now- Getting stuck in the ISS (International Space Station) - 169 days, turned into 200 days - IMAX film - It's a Beautiful Planet- Alarms: notes, cautions, warnings, and emergencies- Protocol: Ammonia leak - Is space tourism scalable?- First flight butterflies- The 'Overview Effect'- Making a ch...
2025-03-1227 mingrowth path#25 - Tanya Ponton: Journey from Lawyer to Professional Writer#podcast #GTM #saas #gotomarket #ai #author #aiprompts #growthpath #purplepathTanya Ponton, Founder of 5 Hundred Words, Ghostwriter for big brands, Technical Writer, and Writer of fiction and screenplays, and ex-Lawyer in full recovery, came on to discuss her journey from lawyer to marketer, and falling in love with writing.➡️ Key topicsTransformation from Lawyer to MarketerPrepare, prepare, prepare5 Hundred Words and how it came to beHuman writers vs Gen AI Where AI misses the mark in non-verbal cuesSubscribe to the podcast ► https://open.spotify.com/show/6h3X5P0...Learn more about purple path ► https://www.purplepath.ioGet more content ► https://ww...
2025-03-0721 mingrowth path#24 - Kathryn E. Strachan: The Path of a First-Time International Best Selling Author#podcast #GTM #saas #gotomarket #author #fractionalCMO #growthpath #purplepathKathryn E. Strachan, International Best Selling Author, Managing Director, Fractional CMO, International Speaker, Marketers Unleashed Podcast Host, and Exited Agency Founder/CEO, came on to growth path. Her and Andy talked about her new journey as a Best Selling Author, along with PR, self branding, and burnout.➡️ Key topics- Intro into her book Scaling for Success: How to Build a Brand that Breaks Barriers- Lessons learned around hiring internal people and doing PR before brand awareness is established- PR: Does it make sense?- First time author and having a roadmap- BurnoutGo to K...
2025-03-0422 mingrowth path#23 - Pam Didner: Getting What You Want out of AI#podcast #GTM #saas #gotomarket #ai #author #aiprompts #growthpath #purplepathPam Didner, Author, Speaker, Workshop Leader, Consultant & Fractional CMO at Relentless Pursuit, came on and chatted with Andy. They discussed AI - overwhelming information around the topic, how to create prompts, and checking your gut.➡️ Key topics- Writing The Modern AI Marketer in the GPT Era - background and why she wrote the book- Understanding the difference between AI news and useful AI information that you can use- Understanding how to create quality prompts for marketers- AI cannot do your job, you have to guide AI so that it can give the...
2025-02-2621 mingrowth path#22 - Corrina Owens: Unravelling Account Based Marketing#podcast #GTM #saas #gotomarket #ABM #growthpath #purplepathAndy was joined by Corrina Owens, Fractional ABM and ABM Consultant across multiple brands, along with being Podcast Host, talking about, you guessed it, all things ABM.➡️ Key topics- Where to start with Account Based Marketing - strategy around ICP, analyze data, and uniting revenue teams.- Data and tiering accounts- Making intent data work for you - 3rd party signals, competitive intelligence, and tech stack- Effective outreach - the end of spray and pray tactics- Special tactics in one-to-one sales motionGo to Corrina's Linkedin: https://www.linkedin.com/in/corrina-owens/🧐 Learn more- Subscri...
2025-02-2125 min
Just Another Space Podcast: The Politics, Policy, Funding & Markets of the Space IndustryEpisode 1: Year of Launch? with Rocket Lab's Andy BunkerWith the start of a new year, new Congress and new Administration, hosts Tom Culligan and Clayton Swope launch a new podcast covering the politics, policy, funding and markets around the space industry. This episode features Rocket Lab's Vice President of Government Operations & Business Strategy, Andrew Bunker, to look at whether 2025 will be the "year of launch" and cover issues surrounding the U.S. and global launch market.
2025-02-091h 13
Salesology® - Conversations with Sales Leaders124: Andy Culligan – Aligning Sales & MarketingGuest: Andy Culligan Guest Bio: Andy is a marketing leader with a sales mindset. Andy excels in aligning marketing and sales teams to drive revenue growth. At AndyCulligan.com, he helps fast-growing SaaS startups achieve commercial success through strategic alignment. With nearly a decade of experience in SaaS martech, Andy has built and lead teams to success, making him the go-to CMO resource at a fraction of the cost. He is also the Founder & CEO of Purple Path, purplepath.io. Key Points: Sales Foundation: Need to have...
2025-02-0329 mingrowth path#21- Thomas Peham: Monitoring Brand Visibility in AI Search Tools#podcast #marketing #saas #gotomarket #founder #growthpath #purplepathAndy was joined by Thomas Peham, Co-founder of OtterlyAI and Strategic Initiatives Architect at Storyblok. He jumped on and chatted about launching his platform, and stories of being with Storyblok while they scaled.➡️ Key topics- A look into OtterlyAI, and why he built it. Marketers need to monitor how visible brands are in AI search tools.- SEO playbook is changing. Marketers have issues attributing journeys beginning on ChatGPT. - A Google update. US customers hit the hardest with most recent updates.- Storyblok - partner channel and PLG.- Scaling the team. It c...
2025-01-3129 mingrowth path#20 - Luis Sousa: AI - Where it is Now and Where it’s Headed
#podcast #GTM #saas #ai #purplepath #growthpath
We were joined by Luis Sousa, AI & Paid Marketing Consultant, Co-Founder at Scalit, Co-Founder of The AI Break Newsletter. On this episode, both Andy and Luis chatted about everything around AI, from tools, use cases, the future, and the effects on jobs.
➡️ Key topics
- SaaS is not dead: Growth solidified by AI, not dying because of it, building on top of SaaS
- Efficiency: People can do more with far less because of AI
- Evolution: AI could kill a lot of jobs, but it will also create a lot of new jobs...
2025-01-2925 min
Marketing B2B TechnologyNavigating the Future of Marketing: Insights from a Fractional CMO - Andy CulliganEver wondered what a Fractional CMO does? Andy Culligan dives into the fascinating world of Fractional CMOs. He walks us through his career journey and explains how his role has become a game-changer in today’s fast-paced marketing landscape.
Andy discusses the benefits of hiring a Fractional CMO compared to a full-time employee and shares valuable insights for businesses aiming to adapt quickly. He also offers his perspectives on the SaaS market, highlighting the importance of speed in marketing and the evolving dynamics shaped by AI and shifting buyer behaviors.
About Andy Culligan
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2025-01-1333 mingrowth path#19 - Hana Jacover: Burnout and NeurodivergenceWe were joined by Hana Jacover ACC, Leadership and Development Coach at Ezra, and Executive Coach at Untapped Leaders. She and Andy chatted about burnout and neurodivergence, and what they both mean.
➡️ Key topics
- Factors that drove Hana to become a coach; people-based impact
- Learning to let go and having others to lean on
- Burnout
- Neurodivergence - what is it and what does it mean?
- Leveraging Neurodivergence as a strength as a coach
View Hana Jacover's Linkedin: https://www.linkedin.com/in/hanajacover/
🧐 Learn more
- Subscribe to the podcast ► https://open.spotify.com/show/6h3X...
2024-12-1827 mingrowth path#18 - Karlyn Ankrom: Getting a Handle on Social MediaWe welcomed Karlyn Ankrom, Lead Social Media Strategist, and Social Media Content Creator and Founder at Oh Snap! Social, along with being a Social Media Instructor at the American Marketing Association, and Senior Instructor at Think B!G. Learn Smart (an Adobe authorized training center) onto the podcast. Karyln and Andy discuss everything from social media strategy, picking the right platform, and AI as a social media tool.
➡️ Key topics
- Oh Snap! Social and the Fan Firestarter Framework
- Understanding where to focus on social media - the strategy
2024-12-1021 mingrowth path#17 - Devin Bramhall: Two Peas in a Pod - Marketers. Struggles. Perspective.Devin Bramhall, Growth Advisor, Podcast Co-host at Don’t Say Content, and former CEO of Animalz, came onto growth path to have a candid chat with Andy. The two covered everything from her current role of fractional marketing and growth advisory to choosing the right-fit customers, along with Devin’s cancer story.
➡️ Key topics
- Working with companies as a marketing partner
- Being the gateway to others’ long-term work in marketing
- Battling as a marketer to get the right things done
- Building trust. Not being...
2024-12-1028 mingrowth path#16 - Katie Robbert: The Fall of Social Media and Understanding Data
Katie Robbert, Co-founder & CEO of Trust Insights and Corporate Community Manager at Women In Analytics, on growth path. Host Andy Culligan and Katie dove into everything from the collapse of social media, interpreting data, and women in analytics.
➡️ Key topics
- A look into Trust Insights - empowering customers to make actual data-driven decisions
- Google Analytics - GA4 is a masterclass in not listening to customers
- The fall of Linkedin and other social media platforms
- Data-based decisions versus data-based guidance
- Data has margin of error
- Good news and bad news lives within data - trut...
2024-12-0323 min
Delivering Marketing JoyDMJ Ep 523 - The Harmony of Sales and MarketingOn episode 523 of Delivering #MarketingJoy, we talk with Andy Culligan about how to align sales and marketing in your organization, proven tactics for creating revenue, and how to create personalized "touch points" in marketing that really move the needle! Listen now!
2024-11-2716 mingrowth path#15 - Kathleen Booth: Women in Leadership and GTM the Right Way
#podcast #GTM #saas #gotomarket #vc #growthpath #purplepath
We were joined by Kathleen Booth, SVP Marketing & Growth at Pavilion on growth path. Host Andy Culligan and Kathleen talked about everything from Pavilion, women in leadership, and what effective GTM looks like.
➡️ Key topics
- Explanation of Pavilion
- From becoming of a member of Pavilion to joining the GTM team
- Women in executive roles
- How to get more executive leadership
- What a good GTM looks like - one team
- Marketing as a cost becoming seen Marketing as a revenue generator
- Growing an agency by becoming a me...
2024-11-2524 mingrowth path#14 - Brooke Sellas: Social Media Listening for Gain and Retain Strategies
We invited Brooke Sellas, Founder and CEO of B Squared Media, Top 100 CMA Influencer and Strategist 2024, Adjunct Lecturer at UC Irvine and Baruch College, onto growth path to discuss social listening and strategies to handle customers through social media.
➡️ Key topics
Intro to B Squared
Social Media customer care to acquire and retain customers
Focusing on gain and/or retain discussions around your brand
Quantifying social media to leadership with data
Tagging and labeling for customer conversation
Subscribe to the podcast ► https://open.spotify.com/show/6h3X5P0kWkt6...
Learn more about purple path ► purplepath.io
Get more con...
2024-11-2525 min2024-11-2123 mingrowth path#12 - Gianna Scorsone: Customers for the Win#podcast #marketing #saas #gotomarket #vc #growthpath #purplepath
We invited Gianna Scorsone, Co-founder of ChampionHQ and Board of Director at Read 718, onto growth path to talk about the customer. Host Andy Culligan and Gianna discussed everything around leveraging the existing customers to further growth.
➡️ Key topics
- Intro to ChampionHQ and how it uses AI to focus on Customer Led Growth
- Finding balance: profitable growth vs. growth at all costs
- Customer retention to grow EBIDTA
- Customer marketing programs to close more deals
- Linking existing customers with prospects
- What is Read 718
View Gianna Scorsone's: https://www.link...
2024-11-2120 min
Mix & MatchboxSynchronizing Sales and Marketing | Mix & Matchbox PodcastBrent chats with Andy Culligan, Founder, Fractional CMO, about the importance of integrating sales and marketing, and navigating privacy regulations like GDPR. Learn how to identify your ideal customers and leverage first-party data for better outreach. Andy emphasizes the role of personalization in marketing and explores the impact of AI on customer interactions. Gain valuable tips on prioritizing sales efforts over marketing in the early stages and how to prepare your go-to-market strategy for success.https://andyculligan.com#Marketing #Podcasting #SalesStrategies #AI #customerdata Contact Matchbox: Phone: 314-849-6969
2024-11-1242 mingrowth path#11 - Andrei Zinkevich: Running Aligned Marketing and Sales Motion in TechWe invited Andrei Zinkevich, Co-founder of Fullfunnel.io, onto growth path to talk about ABM for tech sector. Host Andy Culligan and Andrei discussed everything from high volume saas to TAM lists, to 1-to-1 outbound touchpoints and strategy.
2024-11-1138 min
Marketing Dribble PodcastEpisode 64: Aligning Marketing and Sales for SaaS Success with Andy CulliganIn this episode, we're chatting with Andy Culligan, a Fractional CMO and SaaS marketing pro who knows exactly how to get sales and marketing teams working together (even when it feels like herding cats and dogs!). With nearly a decade in SaaS, Andy's all about Account-Based Marketing (ABM) and creating personal touchpoints that drive real growth. We dive into why so many companies struggle to align these teams, how to spot (and fix) misalignment, and Andy's own approach to fitting seamlessly into sales and marketing departments as a Fractional CMO. Whether you're a solo marketer trying to...
2024-11-0839 min
SaaS FuelAndy Culligan - Innovative B2B Marketing Strategies: Turn Brand Awareness into Demand GenerationIn today's episode, we are joined by Andy Culligan, a seasoned marketing leader with a remarkable background in sales development and a knack for aligning sales and marketing strategies. Andy shares his extensive experience with over 20 SaaS companies and offers a unique perspective on hiring practices, the advantages of a fractional CMO, and strategic growth strategies. We explore the significance of account-based marketing, creative demand generation, and the importance of building real relationships with audiences. Andy also sheds light on avoiding common pitfalls founders face in marketing and the essential balance between strategy and flexibility...
2024-10-3155 min2024-10-2826 mingrowth path#9 - Steven Ledgerwood: From CRO to CEO and the Dynamics of the MarketWe invited Steven Ledgerwood, CEO of Capsule, onto pickle juice to discuss the business and the market. Our host Andy Culligan and Steven openly discussed the business from a CEO's perspective, challenges in the market, Private Equity and having great people on the team.
➡️ Key topics
- Overview of Capsule's CRM - growth, market, and position
- Acquisition of solution with additional capabilities
- Moving needs of ICP into product
- Challenges in Marketing - categories of volume, traffic, and sign ups
- The US m...
2024-10-0326 mingrowth path#8 - Aaron Ross: Shaping the B2B SaaS Sales & Marketing world since 2011#podcast #marketing #saas #gotomarket #vc #picklejuice #purplepickle
We invited Aaron Ross, CEO at Craft Books That Make Millions and author of 'Predictable Revenue' and 'From Impossible To Inevitable, onto pickle juice to discuss honing in on interests, partnering with people, writing, and writing. Host Andy Culligan and Aaron covered all the complexities of various projects while balancing large family dynamics.
➡️ Key topics
- Making money doing what you love
- Upcoming books - 'Income Operating System', 'Eat Shit and Grow'
- Partnering with people and handling areas that you like
- Understanding what isn't working any more, and honing in o...
2024-10-0127 mingrowth path#7 - Lindsay Tjepkema: A Walkthrough of ‘Founder mode’ and 2024 Presidential CampaignWe invited Lindsay Tjepkema, Founder of Human Brands Win, 3x CEO, and brand builder, onto pickle juice to discuss several changes during her career, in many roles. Host Andy Culligan and Lindsay covered her current role, personalities of CEOs, and the 2024 Presidential campaign.
➡️ Key topics
- Discomfort for CEOs being at the top
- Explanation of ‘Founder Mode’
- Founders leading from the heart
- 2024 Presidential campaign and women in tech
- Helping Founders bridge the gap between their teams
View Lindsay Tjepkema's Linkedin: https://www.linkedin.com/in/lindsaytjepkema/
2024-09-2420 mingrowth path#6 - Dilanka Kalutota: Securing Europe's largest Seed round '23 and where to go from there
We invited Dilanka kalutota, CEO of Velaris and angel investor, on to pickle juice to discuss business and fund raising. Host Andy Culligan and Dilanka covered VC investment rounds, profitability, and boot strapping.
➡️ Key topics
- A 360 on Velaris - why it exists, investment rounds, upcoming GTM
- VCs and profitability - a different environment in recent times
- Boot strapping versus venture capital
- VC expectations and finding the right investor
- Two ways to success across B2B SaaS in an overcrowded market
- The problem that Velaris solves
- The biggest challenges within growth
View Dilanka Kalu...
2024-09-1930 min
SaaS Half FullFractional CMOs: Behind the Role's Rise, with Andy CulliganIt's no secret that the CMO tenure continues to shorten. A tough SaaS economy and higher demands for the role have led to an explosion of fractional CMOs hitting the market. with many senior SaaS marketers jumping off the full-time ship in favor of focused work across more than one brand. In this episode, Andy Culligan, fractional CMO, breaks down the benefits and barriers to fractional work - both for the marketers and the companies hiring them - and the type of SaaS companies that are best positioned to hire fractional roles.
2024-09-1827 mingrowth path#5 - Daniel Harari: SaaS Investment Stories: takeaways for scaleupsWe invited Daniel Harari on to pickle juice to discuss all things around the market and raising capital. Host Andy Culligan and Daniel met to discuss VCs and Private Equity firms are looking for nowadays.
➡️ Key topics
- The market from explosion, to not so much, to back to almost normal
- Trend of focusing on profitability
- Culture of cash burn vs culture of sustainable growth
- When KPI is next round of investment
- Smart investment vs any money
- Founding Emarsys
- Timeline of Emarsys
View Daniel Harari's Linkedin: https://www.linkedin.com/in/danielharari/
🧐 Learn more
...
2024-09-1328 mingrowth path#4 - Alex Olley: Building the European leader in Direct Mail: 29Qs as CROWe invited Alex Olley, on to pickle juice to discuss all things around life around business. Host Andy Culligan and Michael met to discuss challenges of growing a business during and economic downturn.
➡️ Key topics
- Closing each quarter. Anxiety and the 'boiler room'
- The high of closing a good quarter, and state of mind going into the next quarter
- Being honest with your team
- How Reachdesk came into existence, by solving a problem
- Example of how direct mail to key prospect accounts works
- Revenue is THE key metric for marketing, partnerships, and sales
- Un...
2024-09-0628 min
The Marketing ShareFrom Chaos to Clarity: Fractional CMO Andy Culligan on Strategic Execution, SDR Teams and Company Growth (Ep. 26)In this episode of The Marketing Share, hosts Alec and Barb sit down with seasoned fractional CMO, Andy Culligan, to explore the complexities of modern marketing leadership. Andy breaks down why building an effective marketing team is more challenging than ever. With specialties like paid ads, content creation, and marketing ops under the marketing umbrella, it’s unrealistic to expect one person to handle everything—a mistake many companies make.Andy shares his experience helping companies avoid burnout and underperformance by focusing on execution over constant rebranding or restructuring. He emphasizes working with existing resources to de...
2024-08-2046 mingrowth path#3 - Ohad Hecht: Trials & Tribulations of an established B2B SaaS CEO
We invited Ohad Hecht, CEO of Emplifi, on to pickle juice to discuss all things around life and business. Host Andy Culligan and Ohad met to discuss challenges of growing a business, managing a large global team, Emarsys, and moving around the globe with family.
➡️ Key topics
- Emplifi - a 360 view and a large team
- Where we fit in an organization - doing what you're good at and what you like
- Traveling the world for work and moving the family around
- Taking risks and assessing what-ifs
- Balance between work and family
- Experience with Emar...
2024-08-1933 mingrowth path#2 - Micheal Hanson: Founding & running a Sales Consultancy during an economic downturnWe invited Michael Hanson, CEO of Growth ,Genie, on to pickle juice to discuss all things around life around business. Host Andy Culligan and Michael met to discuss challenges of growing a business during an economic downturn.
➡️ Key topics
- A brief overview of Growth Genie
- Getting salespeople to think like marketers
- Content's role in multi-touch approach from sellers
- Account Based Marketing (ABM) and Account Based Sales (ABS)
- The Cosmic Bridge podcast
- Spiritual Material Balance framework - Sales...
2024-08-1924 mingrowth path#1 - Bohumil Pokstefl: Founding & running bootstrapped B2B SaaS during a pandemic
We invited Bohumil (Bo) Pokstefl, Founder of Deal Harvest and SaaS Garden, on to pickle juice to discuss all things around life around business. Host Andy Culligan and Bo had a drink and discussed all things marketing. They met to discuss professional experiences, along with trials and tribulations of B2B SaaS and other passionate topics.
➡️ Key topics
- Time in Kontentino as CEO and Cofounder
- Conflict and how to handle it
- Broke investment cap tables
- Penetrating BENELUX and growth in the market
- Bootstrapping a business and how it's different than a fund-raising business
- Bein...
2024-08-1531 min
Scale Your SaaS329 - The Best Marketing Process - with Andy CulliganEPISODE SUMMARYIn a recent episode of Scale Your SaaS, host and B2B SaaS Sales Coach Matt Wolach sits down with Andy Culligan, a seasoned marketer with a rich background in SaaS, who shared his journey from CMO of Leadfeeder to becoming a fractional CMO, a role that has been gaining significant traction in recent years. Andy’s story is not just about his career evolution, but also about the larger shift in how companies are approaching marketing leadership. Read more to learn how the best marketing pro...
2024-08-1328 min
Selling in Asia with Tom AbbottHow Sales And Marketing Increase Revenue Together with Andy CulliganIn this exciting episode of the Selling in Asia Podcast, Tom sits down with Andy Culligan, chief marketing officer at Leadfeeder – The web app increases your sales intelligence by integrating sales and marketing data. Don’t miss out on this episode as they discuss the importance of marketing and sales working in tandem to improve prospecting, […]
The post How Sales And Marketing Increase Revenue Together with Andy Culligan appeared first on SOCO Sales Training.
2024-07-1158 min
Masters of MarketingUnveiling the Future of MarTech - with Odd Morten SørensenIn this episode, Andy Culligan sits down with Odd Morten Sørensen, a seasoned Marketing Operations Specialist with over 20 years of experience in technical marketing and marketing operations.
Based in Norway, Odd Morten has made significant contributions to the global MarTech landscape and is known for his thought leadership in marketing automation and digital marketing.
🚀 Key Insights:
Navigating the MarTech Landscape: Discover how Odd Morten's journey from technical marketing roles to marketing operations paved the way for his success in the industry.
The Rise of Marketing Operations: Explore the evolution of mark...
2024-05-1623 min
Masters of MarketingCracking the code: A social media success story - with Aidan BranniganIn this episode, we're thrilled to welcome a true pioneer in the field of social media, Aidan Brannigan, Head of Social for The Marketing Millennials.
Our CMO Andy Culligan sits down with Aidan, delving into the secrets behind his remarkable success in growing audiences and driving engagement across various platforms.
From memes to podcasts, Aidan shares insights that challenge conventional B2B marketing strategies and offer a glimpse into the future of content consumption.
Listen in and explore with us the intersection of creativity, consistency, & community building in the digital age.
...
2024-03-2619 min
Masters of MarketingDecoding Marketing Effectiveness - with Nick Milne"So if the role of marketing is to create value for the organization and you want to put your money into the biggest lever that you can pull to drive value, then you've got to create credibility within the organization that it will do that."
In this episode, we delve into the world of marketing effectiveness with special guest Nick Milne, CEO of Go Ignite Consulting.
In his talk with our CMO Andy Culligan, Nick explains the need for marketing to demonstrate its value and credibility within the organization, offering insight into the strategic mindset required for...
2024-03-1920 min
The COSMIC BridgeCoping with Stress and Grief - Ep 54 Andy CulliganSend us a textAndy Culligan is a husband, father, marketing leader, and someone with a lot of wisdom to share from both his personal and entrepreneurial journey.In this episode of the show we touch on what led him to setting up his own fast growing marketing consultancy, the challenges he’s faced along the way, how he finds balance in life, the impact the death of his brother had on him, and so much more.Andy is brutally honest in his assessment of every area of his life, and he shares a...
2023-11-2946 min
Attributed - A podcast by DreamdataB2B Marketing for Founders and Small BusinessesOn this episode of Attributed Steffen Hedebrandt CMO and Co-founder at Dreamdata is a guest on The Marketing Mix Podcast hosted by Steve Cummins. Marketing Attribution helps you determine which investments are paying off, whether it's PPC ads, SEO, or events. Learn more in this episode, where we discuss the importance of tracking customer journeys, different attribution models, data hygiene, and the limitations of Google Analytics in B2B attributionFor more episodes go to The Marketing Mix Podcast: https://www.buzzsprout.com/2135856/13507537Follow Steve Cummins on L...
2023-11-2032 min
Attributed - A podcast by DreamdataThe Ultimate Guide to Marketing and Sales AlignmentWhether you're a marketing maven or a sales superstar, this Podcast Episode is a must for anyone seeking to unlock the full potential of their organization.We are sitting down with Andy Culligan, a renowned thought leader in the industry to unlock the secrets to achieving seamless collaboration between marketing and sales teams.Through his engaging storytelling and wealth of experience, Andy will share practical tips and proven techniques to bridge the gap between marketing and sales. Learn how to align goals, streamline communication, and foster a culture of...
2023-11-1337 min
The Founder & The Force MultiplierSynergistic Remote Partnerships and the Business of Trust with Andy Culligan and Miranda BerryToday we speak with Andy Culligan, fractional CMO and Marketing Consultant for BaseHQ, and his Executive Assistant, Miranda Berry, who he hired through BaseHQ. Andy is a sales person stuck in a marketer's body. He shares his journey from sales to marketing and entrepreneurship, opening up about how his decade of experience led him first to burnout, which inspired his entrepreneurial venture and led to a partnership with BaseHQ, which ultimately led him to hiring Miranda, even when he was nervous about the risk of investing in help.Miranda became a virtual assistant through BaseHQ after her...
2023-10-3040 min
Ecom MastersHow companies can manage their marketing fractionally with Andy CulliganIn this episode, we sit down with Fractional CMO, Andy Cullingan to explore the concept of fractional CMOs. Andy sheds light on what fractional CMOs are, why businesses might want to hire one, and wraps up with a practical tip for those considering this approach.
Stay tuned for Andy's expert advice on making the most of this innovative approach to marketing management.
2023-09-2438 min
A Wonderful ChaosEp. 226 | Climbing the mountain of cancer with Laurie Jones CulliganLaurie Jones Culligan has been battling cancer since 2016. She was diagnosed with multiple myeloma and started chemotherapy that same year. Two bone marrow transplants later, she continues to fight. "Sometimes I feel like climbing this mountain I’m on keeps taking me off course and uphill both ways. I start to see the path, the clearing, then just around the next bend is another layer of uphill switchbacks." We discuss her journey
#cancer #survivor #possibilities #breakthrough #emotionalintelligence #fulfilment #empowerment #authenticity #freedom #lifelessons #courage #consciousness #wisdom #selfawareness #trustyourself #growthmindset #habits #transformation #personaldevelopment #talkshow
2023-07-1057 min
Believe you can because you can!320. Marketing and Sales Alignment with Andy CulliganMarketers and salespeople should increase customer acquisition, improve customer retention, and strengthen the company’s brand. To successfully execute marketing and sales alignment, it is essential for marketers to understand their customers’ needs, while sales teams need to know what they can offer regarding products or services. It also requires constant dialogue between both departments so…
2022-10-2944 min
Cascading Leadership - The ShowSeason 1 Recap - FinaleListen to some of the most impactful moments from our interviews of Steve Watt, Andy Culligan, Stu Heinecke, Kat Oliver, Evan Patterson, Mitch Stein, and Dr. Jesse Wade Ivory. Features a teaser for Season 1's final episode with Helen Calvin Music Credit: Maarten Schellekens - Riviera Follow us at: www.cascadingleadership.comlinkedin.com/in/drjimklinkedin.com/in/1lawrenceobrown
2022-07-0628 min
UNSUBSCRIBE: The demandDrive PodcastEpisode 42: A B2B Sales & Marketing Masterclass5 Questions with Andy Culligan
Fractional CMO @ AndyCulligan.com
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Yo podcast listener - the world of B2B SaaS Sales & Marketing is daunting.
There are so many moving pieces. SDRs, AEs, Marketing Leaders, VCs, CEOs…they all have common goals, but work toward them in different ways.
Aligning those stakeholders and accurately forecasting outputs can be a nightmare.
But it doesn’t have to be.
Our guest, Andy Culligan, has a wealth of experience in leading sales & marketing efforts.
From pipeline generation & optimization to sa...
2022-06-2842 minCascading Leadership - The ShowAndy Culligan - Sales Effectiveness MasterClass on Email and Phone OutreachGet your swear counters ready folks! Andy Culligan, a powerhouse CMO and THE Cheerful Vulgarian, drops some massive knowledge on this session. We all know that email and phone outreach has become increasingly difficult. This episode will help to solve those challenges by leveraging Andy's experience in scaling revenue orgs through outreach. Music Credit: Maarten Schellekens - Riviera Follow us at: www.cascadingleadership.comlinkedin.com/in/drjimklinkedin.com/in/1lawrenceobrown
2022-05-2640 min
Masters of MarketingRalf Strauss (Managing Partner | Marketing TechLab GmbH)
"I felt that there was a great need in the market to build bridges between marketing on the business side & the IT area", Ralf Strauss explains, among other things, in his conversation with Andy Culligan about the origins and beginnings of the now very complex and successful Marketing TechLab GmbH.
With years of experience in top management at corporate level, Ralf was attracted over time more and more to the marketing field, but especially to the MarTech world, where he is still active today in a wide spectrum of different roles.
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F...
2022-04-0118 min
The Death of a SalesmanThe Fractional CMOIn this episode, I am joined by the brilliant Andy Culligan.
Andy describes himself as :
"Fractional CMO, dipping the toe in CRO water. Salesperson stuck in a marketer's body." who talks about #sdrs, #tech, #sales, #martech, and #marketing.
I have known Andy for a while now, and he has been kind enough to have me a guest on a few of his webinars, hence it is a pleasure to finally pin him down to be a guest on the show.
The disconnect between Sales & Marketing functions is well documented and is now, more then ever, critical th...
2022-01-1950 min
Market Mentors42. Series 2 | Ep 5 Understanding Demand Generation and Modern Marketing’s Relationship with Sales, with Andy Culligan, Fractional CMODemand generation is a popular trend in modern marketing because of the way it supports sales teams and enables them to be more successful.But many businesses overlook the fundamentals of good demand generation, and consequently run into challenges or fail to meet their revenue targets.In this episode, Andy Culligan talks to Matt Dodgson about the most effective techniques he’s learned for successful demand generation over the past 10 years. They cover;What components you need to build a demand generation engineWhat should you do in your first 90 daysHow to balance the...
2021-11-3031 min
Breaking B2B - SaaS Marketing and B2B Marketing Podcast#194 The No-BS Guide To ABM (Account Based Marketing) - Andy Culligan👉 What is ABM really?
Andy is a fractional CMO over at AndyCulligan.com. Andy helps fast growing SaaS tech startups reach commercial success through marketing and sales alignment
👉 Listen to Andy & Sam discuss their experiences as they provide tips and tools that you can utilise, to skyrocket your own sales & biz! - In this episode they cover:
👉 With all this talk of dark social and many well known marketers calling ABM a thing of the past, is it still relevant today?
👉 What type of businesses can ABM work for?
👉 How to start a successful ABM strategy
👉 The main do’s and don’ts
Free Guid...
2021-11-2939 min
Half WastedHalf Wasted Episode 6 - Demystifying B2B MarketingB2B Marketing is often perceived difficult due to its long sales cycles and big buying committees, but it doesn't have to be difficult. Fractional CMO Andy Culligan joins the show to share his 7-step checklist for marketers targeting B2B customers. Andy is famous for his no-bullshit approach to driving revenue, and this episode makes no exception to that.
2021-11-1529 min
Full-Funnel B2B Marketing ShowEpisode 68: Developing a centralized ABM playbook and scaling ABM with Andy CulliganI sat down with Andy Culligan to nail down the process and discuss:- How to build a centralized ABM playbook from scratch- How to onboard and train sales on ABM programs properly- How to scale ABMRESOURCES6-Weeks ABM Playbook: https://fullfunnel.io/account-based-marketing-playbookFull-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/Join our community for B2B marketers - The Trenches: https://sendfox.com/trenchesUpcoming events: https://lu.ma/fullfunnel/eventsFull-Funnel Marketing Content Hub...
2021-11-0149 min
The Sales Maul PodcastEpisode 50 - Sales AND Marketing Maul with Andy CulliganTo celebrate the EPIC milestone of hitting 50 episodes - our sales ruggers and hosts, Gerry Hill and Ryan Reisert are joined by a very special guest. Coming to the show with years of experience as a marketing leader and executive, Andy Culligan provides his personal view on all things sales and marketing. Get ready for a value packed, hour long episode - and celebrate 50 episodes of The Sales Maul Podcast!
Connect with Andy - Website: www.andyculligan.com LinkedIn: https://www.linkedin.com/in/andy-culligan/
Connect with Gerry - https://www.linkedin.com/in/beaccurate/
2021-09-2452 min
THE TECH MARKETING PODCHATLead Gen, Demand Gen and Brand with Andy CulliganAndy Culligan is CMO at Leadfeeder.Leadfeeder is a b2b website tracking software - showing you the companies visiting your website, how they found you and what they’re interested in. Andy is on a mission to reinvent the word "alignment" between sales and marketing teams. A sales person stuck in a marketer's body (or a marketer in a sales body!), he is an expert in marketing and sales for SaaS companies with always the ultimate goal to drive pipeline success.We talked, of course, about sales and marketing alignment and how to achieve it.
2021-02-1526 min
How the Fxck SEO PodcastEp. 27: Andy Culligan CMO, How to generate 15,000 webinar for <£1,000This week's marketing leader is Andy Culligan, the CMO of LeadFeeder.
Andy joined LeadFeeder in 2020 and took on the task of creating fresh pipeline and growing revenue through marketing.
In this podcast, he tells the story of cutting the marketing campaign budget to a third (by reducing paid and agency fees) but still getting the same volume of leads.
We learn how Andy and his team put on multiple webinars over the year that more than 15,000 people attended.
Interweaved with the story of webinar success...
2021-02-0729 min
TheInquisitor Podcast with Marcus CauchiWhy Sales And Marketing Misalignment Is FatalAndy Culligan is CMO at #leadfeeder. A self-confessed salesperson trapped in a marketers body, Andy explores the importance of alignment and collaboration between marketing and sales. He is a rare beast because he is a marketer who actually speaks to customers.
We discuss how he and his VP of Sales collaborate, and how they get their teams to engage. Andy measures what matters and is always asking these questions:
Is this relevant to the customer?
Is this helping sales?
What do we have to do to be more relevant?
In this frank, pragmatic conversation you...
2020-11-201h 01
Revenue Champions4: Actual, real life, agile marketing with Andy Culligan @LeadfeederIn this episode, Alice talked with Andy Culligan, CMO @Leadfeeder about what agile marketing tactics he put in place at the start of the COVID-19 pandemic. This drove record growth for Leadfeeder with 11,000 new leads generated in the past six months. In this episode, Alice and Andy discuss the key tactics for content, PPC and ABM during this time, what metrics to measure and track as a CMO, what is the secret to motivating and aligning a marketing team around revenue targets and more.
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Send in a voice message: https://anchor.fm/cognism/message
2020-11-1841 min
B2B Revenue Acceleration85. How to Align Sales & Marketing w/ Andy CulliganWhose fault is it when sales & marketing aren’t aligned? Not sales… not marketing… 100% of the time, it’s leadership. In this episode, we interview Andy Culligan, CMO at Leadfeeder, about how to align sales and marketing. We talked about: Sales & marketing don’t talk because their leaders don’t talk, the role of the CEO, CMO, CRO, and CFO in creating alignment, and 4 steps to creating the alignment you desperately need. To hear this interview and many more like it, subscribe to The B2B Revenue Acceleration Podcast on Apple Podcasts, on Spotify, or on our website.
2020-08-2727 min
The Marketing PodThe secret to driving 8,672 webinar registrations with almost no advertisingJoining us is Andy Culligan, CMO at Leadfeeder, who will tell us his secret to driving 8,672 webinar registrations with almost no advertising.
https://www.saleswhale.com/masterclass/07-Andy-Culligan
2020-08-1335 minThe Casted PodcastHow Leadfeeder is Marrying Demand with Brand with Andy CulliganWe talk a lot about authentic conversations. They're the lifeblood of relationships, which means they're the foundation really great marketing. And now, more than ever before, at least in most of our careers, authenticity and relationships and connections, they really matter. Which is why we're so excited about this episode of The Casted Podcast. In the final episode of Season 3, we talk to Andy Culligan, CMO at Leadfeeder about his life as a CMO in the midst of a pandemic. He and his team have been working to bring brand awareness and demand generation together since he joined the...
2020-05-2024 min
Let’s talk ABM5. Harnessing your first party data | LeadfeederIn this episode of Let's Talk ABM Declan chats to Andy Culligan, CMO at Leadfeeder. Andy explains how first party intent data can be used across sales and marketing teams enhance Account-based Marketing efforts.
Here's what they cover:
- How Leadfeeder helps to de-anonymise website visitors
- The role of Leadfeeder in your ABM tech stack
- How Leadfeeder helps build your sales pipeline
- How Leadfeeder has pivoted its marketing strategy
2020-04-1633 min