Andy McCotter-Bicknell - Podcast Details

Shows

Healthy Competition: Product Marketing | Competitive Intelligence | Strategy Special Announcement 💚Hi! It's been a while. Tune in to hear an important update about the future of Healthy Competition :-)

2025-11-0521 min

Attributed - A podcast by Dreamdata Competition in B2B Marketing: What Matters (and What Doesn’t)B2B marketers spend a lot of time thinking about the competition. But how much of it actually impacts your revenue—and how much is just noise?Some competitive insights help you win more deals, optimize campaigns, and sharpen positioning. Others are distractions that drain time and resources.In this session, Steffen Hedebrandt will be joined by Andy McCotter-Bicknell, Head of Competitive Intelligence at Apollo.io and the creator of Healthy Competition to break down:- The competitive insights that actually move the needle...

2025-04-0153 min

Ready for Launch The Best Competitive Ad Campaign (LIVE at Compete Week 2024)In this LIVE episode (recorded during Compete Week 2024) Andy, Jason and Tamara compete to present the best competitive advertising campaign 'launched' by one company against another.REMEMBER, this show is a competition, so someone will be crowned winner at the end: whoever presents the best case for their product.CREDITS:Hosts: Andy McCotter-Bicknell, Tamara Grominsky and Jason OakleyProducer: Grayson OttenbreitEditor: Stephen DespinsThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to...

2024-11-2044 min

The Outpost by UserEvidence Why competitive intelligence is more than battle cardsThe TL;DRFeeling buried under LinkedIn fluff and competitive banter?Andy McCotter-Bicknell (Apollo), Clara Smyth (Klue), and Alex Eaton (UserEvidence)— trailblazers in the world of competitive intelligence—share their wealth of experience on gathering actionable insights, understanding your competitors' strategies, and effectively positioning your product in a crowded market.What’s working in B2B marketing:INVESTING IN COMPETITIVE INTELLIGENCEKnowing your competitors isn't optional—it's critical. Whether it's crafting that killer pitch or understanding your customer's pain points, competitive intelligence is your secret weapon to closing more deals.

2024-07-1041 min

Ready for Launch The Best AI Product LaunchIn this episode, Tamara, Andy and Jason compete to present the best AI product launch... no ChatGPT allowed. That would be unfair.REMEMBER, this show is a competition, so someone will be crowned winner at the end: whoever presents the best case for their product.CREDITS:Hosts: Andy McCotter-Bicknell, Tamara Grominsky and Jason OakleyProducer: Grayson OttenbreitEditor: Stephen DespinsThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps...

2024-07-0446 min

Ready for Launch The Best Product ShowcaseIn this episode, Tamara, Andy and Jason compete to present the best product showcase.REMEMBER, this show is a competition, so someone will be crowned winner at the end: whoever presents the best case for their product.CREDITS:Hosts: Andy McCotter-Bicknell, Tamara Grominsky and Jason OakleyProducer: Grayson OttenbreitEditor: Stephen DespinsThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete...

2024-06-1348 min

Ready for Launch The Best Category Creating ProductIn this episode, Tamara, Andy and Jason compete to present the best product launch video.REMEMBER, this show is a competition, so someone will be crowned winner at the end: whoever presents the best case for their product.CREDITS:Hosts: Andy McCotter-Bicknell, Tamara Grominsky and Jason OakleyProducer: Grayson OttenbreitEditor: Stephen DespinsThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the...

2024-05-3047 min

Ready for Launch The Best Product Launch VideoIn this episode, Tamara, Andy and Jason compete to present the best product launch video.REMEMBER, this show is a competition, so someone will be crowned winner at the end: whoever presents the best case for their product.CREDITS:Hosts: Andy McCotter-Bicknell, Tamara Grominsky and Jason OakleyProducer: Grayson OttenbreitThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the...

2024-05-1639 min

Ready for Launch The Best Creator Product LaunchIn this episode, Tamara, Andy and Jason compete to present the best launch from the best influencer/creators found on LinkedIn.REMEMBER, this show is a competition, so someone will be crowned winner at the end: whoever presents the best case for their product.CREDITS:Hosts: Andy McCotter-Bicknell, Tamara Grominsky and Jason OakleyProducer: Grayson OttenbreitThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500...

2024-05-0240 min

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast Know Your "Enemies" — A Practical Guide to Competitive IntelligenceI've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel...

2024-04-2353 min

Ready for Launch The Best Taylor Swift LaunchIn this episode, Tamara, Andy and Jason compete to present the best launch from the best marketer in... history? Let's roll with it, it's Taylor Swift. And she's dropping an album tomorrow so maybe that makes us the best marketers ever.REMEMBER, this show is a competition, so someone will be crowned winner at the end: whoever presents the best case for their product.CREDITS:Hosts: Andy McCotter-Bicknell, Tamara Grominsky and Jason OakleyProducer: Grayson OttenbreitThe Compete Network by Klue is your home for the best content, events...

2024-04-1844 min

Ready for Launch The Best Product Launch of the 20th CenturyIn this episode, Tamara, Andy and Jason compete to present the best product launch from the 20th century... or the best pre-internet launch... or the best non-tech lau- YOU GET IT. It's a good one.REMEMBER, this show is a competition, so someone will be crowned winner at the end: whoever presents the best case for their product.CREDITS:Hosts: Andy McCotter-Bicknell, Tamara Grominsky and Jason OakleyProducer: Grayson OttenbreitThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building...

2024-04-0442 min

Product Marketing Life Fighting friendly with Andy McCotter-Bicknell, Head of Competitive Intel at Apollo.ioOn this episode of Product Marketing Life, host Collin Mayjack is joined by Andy McCotter-Bicknell, Head of Competitive Intelligence at Apollo. They delve into the world of competitive analysis – covering Andy's gradual transition from ZoomInfo to their major rival Apollo, common myths about competitive intelligence, and strategies for differentiating your offering while still presenting competitors in a fair light.

2024-03-2955 min

Ready for Launch The Most (Best?) Controversial Product LaunchIn this episode, Tamara, Andy and Jason compete to present the most controversial product launch. REMEMBER, this show is a competition, so someone will be crowned winner at the end: whoever presents the best case for their product.CREDITS:Hosts: Andy McCotter-Bicknell, Tamara Grominsky and Jason OakleyProducer: Grayson OttenbreitThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the...

2024-03-2144 min

The Marketing Millennials 241 - The Ultimate Guide to Launching Products, with “Ready to Launch” Podcast CrewJoin my LinkedIn besties/kickass product marketers Tamara Grominsky, Andy McCotter-Bicknell, and Jason Oakley, hosts of the podcast, “Ready for Launch,” as they take a deep dive into the world of product launches with me. We’re chatting about everything product marketing and unleashing the BEST tips out there to help you nail your product launch from start to finish. Do your launches lack originality and planning? Having trouble knowing where to start when it comes to market research? Not sure about the best way to plan and manage your go-to-market strategy? Don’t worry—we’v...

2024-03-2057 min

Healthy Competition: Product Marketing | Competitive Intelligence | Strategy Quick lil announcementlisten :-)

2024-03-1002 min

Ready for Launch The Best Sidecar Product LaunchIn this episode, Tamara, Andy and Jason compete to present the best sidecar product launch. A sidecar product is a free (or very low cost) offering that complements a company’s core product - not every company has one, but that’s why you came to watch this show… to see the very best.REMEMBER, this show is a competition, so someone will be crowned winner at the end: whoever presents the best case for their product.SHOW NOTES:The Leap Tik Tok: https://www.tiktok.com/@the.leap/video/7286098371717123334Senja Mine M...

2024-03-0742 min

Ready for Launch The Best Product Launch of 2023In this episode, Tamara, Andy and Jason compete to present the best product launch of last year - 2023. Remember… this show is a COMPETITION, so there will be a winner, voted on by the co-hosts, at the end of every episode. Who’s going to be crowned winner this week?DON’T FORGET TO TAKE PART IN OUR CONTEST GIVEAWAY!Three of you will be chosen this week to win a FREE seat in the next Ready for Launch cohort. Here’s how you can take part for a chance to win👇Subscribe to the podcast...

2024-02-2244 min

Ready for Launch Welcome to Ready for Launch!Andy McCotter-Bicknell, Tamara Grominksy and Jason Oakley - product marketers (and friends) - share the best product launches in a competition to be crowned the winner. The most controversial launch? The best sidecar launch? The best AI release? It’s up to them to bring a better launch than the other two.

2024-02-1200 min $We\'re Not Marketers$

We're Not Marketers How competitive intel makes B2B product marketing easier w/ Andy McCotter-BicknellTimestamps:04:14: Are product marketers actually marketers?08:15: What is easier: being a generalist PMM or a specialist like in CI?12:05: Is it easier being in competitive intelligence than product marketing?15:03: Does category creation matter in competitive intelligence?19:30: Biggest mistakes you can make on competitive intel24:20: How to command respect as a PMM28:12: How to break into CI as a PMM38:35: Where to find and learn more about Andy Show Notes:Andy LinkedInH...

2024-01-2536 min

Healthy Competition: Product Marketing | Competitive Intelligence | Strategy April Dunford: Nailing Competitive PositioningApril Dunford is the world's leading expert on positioning for B2B tech companies and the author of 'Obviously Awesome' as well as the newly released 'Sales Pitch.' We focused on how competitive intel and positioning intersect in business: - bashing "approaches," not competitors - the importance of positioning your competitors - when to mention competitors (and when to leave them be) - why you shouldn't be scared of talking about competitors - why you need to know your differentiated value

2023-12-1836 min

Healthy Competition: Product Marketing | Competitive Intelligence | Strategy Lessons From Scaling a YC-Backed Startup w/ Emir Atli (Co-Founder & Chief Revenue Officer @ HockeyStack)Emir Atli is the Co-Founder and Chief Revenue Officer at HockeyStack, a GTM analytics platform for B2B companies to analyze, forecast, and optimize their marketing. I joked with Emir that I feel like HockeyStack came out of nowhere but are now a constant presence in my LinkedIn feed. We dove into the reason for that, as well as Emir's thoughts on: what to do when competitors lie about your product the benefits of going through Y Combinator when to buy-out your prospect's contract with a competitor how they'll be using their recent seed funding why it's hard to start...

2023-11-2124 min

Healthy Competition: Product Marketing | Competitive Intelligence | Strategy Getting Ahead as a Product Marketer With AI w/ Jess Petrella (Director of PMM @ Unbounce)Jess Petrella is the Director of Product Marketing at Unbounce and the creator of multiple templates dedicated to helping Product Marketers succeed with AI. In this episode, we dove into: her favorite PMM workflows that incorporate AI her favorite AI tool among the many that she's tested mistakes she made during her AI research that you can avoid And lots more! Follow Jess: LinkedIn Check out her templates & courses: AI for Product Marketers, How to Use Notion AI for Product Marketing Continue the conversation with me: ⁠⁠LinkedIn⁠⁠ | ⁠⁠TikTok⁠⁠ | ⁠⁠Twitter⁠⁠ This episode is brought to yo...

2023-11-0829 min

Healthy Competition: Product Marketing | Competitive Intelligence | Strategy Behind the Curtain: Mastering the Art of Big Product Launches w/ Jason Oakley and Tamara GrominskyIn this episode, I was joined by Jason Oakley and Tamara Grominsky. They're both career Product Marketers that have led a ton of great launches over the years for companies like Klue, Unbounce, and Kajabi. We're all working together on a course for Product Marketers called Ready for Launch - The PMM's Guide to Product Launches, so I thought it'd be fun to share insider stories on important launches we each led. We also talk about some other launches from companies that caught our eye and why we liked or disliked them. Want to master...

2023-10-1955 min

Healthy Competition: Product Marketing | Competitive Intelligence | Strategy Building a Content Marketing Agency & Managing External Threats w/ Brooklin Nash (Co-Founder of Beam Content)Brooklin Nash is the Co-Founder of Beam Content, a content marketing agency that helps B2B SaaS companies create expert-driven content so that they can build trust with their buyers. Brooklin shared a great blog the other day that prompted me to reach out titled, "I gave a generative AI tool, a content farm, and a writer the same prompt. Here's what happened." It had me wondering how a content marketing agency deals with an external threat like ChatGPT and other generative AI-based SaaS companies. We touched on that topic, as well as: where...

2023-09-2017 min

Healthy Competition: Product Marketing | Competitive Intelligence | Strategy Evidence-Based Marketing as a Competitive Advantage w/ Evan Huck (Co-Founder & CEO of UserEvidence)Evan Huck is the CEO & Co-Founder of UserEvidence, the customer voice platform that automates social proof for GTM teams, generating verified case studies, testimonials, and stats in minutes. I’ve been a fan of UserEvidence for a while, so it was great to sit down with Evan and hear about their growth and how they’re standing out in a sea of GTM tools. By the end of this episode, you’ll learn: How to effectively use customer stories to win deals The pros and cons of selling in a non-defined space Evan...

2023-09-0431 min

Healthy Competition: Product Marketing | Competitive Intelligence | Strategy Finding Your Dream Job in Product Marketing or Competitive Intelligence w/ Yi Lin PeiThis session was recorded live in the Healthy Competition community (healthycompetition.co). If you're into this kind of content, we'd love to have you! Yi Lin Pei is a career coach for product marketing, marketing and no-code tech roles. And in this live session, we chatted about what folks can do to find their dream jobs. A few topics we discussed: How to negotiate compensation packages When you should upskill before you pivot to a different career Why you should think like a Product Marketer during your job search The method that maximizes her clients' chances...

2023-08-2639 min

Healthy Competition: Product Marketing | Competitive Intelligence | Strategy How HubSpot Does Competitive Intelligence w/ Jessica Davis (Manager of CI @ HubSpot)This session was recorded live in the Healthy Competition community (healthycompetition.co). If you're into this kind of content, we'd love to have you! Jessica Davis is the Manager of Competitive Intelligence at HubSpot, and she shared a ton of great details about the program that her team has put together. how they got buy-in from their leadership team to invest in the CI team's headcount how they rolled out a brand new competitive intel program in 6 months that included 50+ new battlecards (and 90% engagement from the sales team) how often...

2023-08-2140 min

Healthy Competition: Product Marketing | Competitive Intelligence | Strategy Part 1: What Product Marketers Can Learn From Rockstars w/ Harvey Lee (VP of PMM at the Product Marketing Alliance)Harvey Lee is the VP of Product Marketing at the Product Marketing Alliance. He's also a musician and spent lots of time in the music industry. I'm a musician too, so we geeked out about all things rock n' roll—history, specific bands, moments in time—and tweezed out what we felt PMMs could learn from them. Here are some specific topics we covered: Why bands pivot and change their sound Why legacy bands endure The effects tech shifts in music and how success is measured Why good bands fail How to spot a rockstar at your...

2023-08-1245 min

Healthy Competition: Product Marketing | Competitive Intelligence | Strategy Part 2: What Product Marketers Can Learn From Rockstars w/ Harvey Lee (VP of PMM at the Product Marketing Alliance)Harvey Lee is the VP of Product Marketing at the Product Marketing Alliance. He's also a musician and spent lots of time in the music industry. I'm a musician too, so we geeked out about all things rock n' roll—history, specific bands, moments in time—and tweezed out what we felt PMMs could learn from them. Here are some specific topics we covered: Why bands pivot and change their sound Why legacy bands endure The effects tech shifts in music and how success is measured Why good bands fail How to spot a rockstar at your...

2023-08-121h 06

The GTM Pack Show Episode #17: Andy McCotter Bicknell, Head of Competitive Intelligence at ClickUpIn this episode of The GTM Pack podcast, we interview Andy McCotter Bicknell, Head of Competitive Intelligence at ClickUp based in Portland, Oregon. In this conversation we dig into product marketing and competitive intelligence related topics such as: 💡 How Andy sees the role of product marketing evolving over time 💡 What product marketing looks like at a single product company versus a multi-product company 💡 What is competitive intelligence and why is matters #productmarketing #pmm #gtm Check out ⁠⁠⁠https://www.assetmule.ai⁠⁠⁠ to learn more about how product marketers & go-to-market teams use our software.

2023-08-1125 min

Healthy Competition: Product Marketing | Competitive Intelligence | Strategy Behind the Scenes of a Viral Guerrilla Marketing Campaign w/ Eldad Postan-Koren (Co-Founder & CEO of WINN.AI)Eldad is the Co-Founder & CEO of WINN.AI, a real-time AI assistant that helps sales teams save time on busywork and win more deals. I learned about WINN.AI through a viral guerilla marketing campaign—they coordinated with 100+ sales influencers to record and post videos smashing their keyboards. It completely took over my LinkedIn feed, and I had to learn more. In this interview, we chatted about: Eldad's background in the Israeli Defense Forces How he researched the AI-assistant competitive landscape before launching WINN.AI The making of their viral campaign The results it produced And lots more! Check out WI...

2023-08-0526 min

Healthy Competition: Product Marketing | Competitive Intelligence | Strategy Building a GTM Operating System w/ Derek Osgood (Founder & CEO of Ignition)Derek Osgood is the Founder & CEO of Ignition, a collaborative hub to plan, execute, and measure go-to-market launches. He worked as a Product Marketer across multiple industries, such as gaming, banking, and SaaS, and now he's building the platform he wished he always had. In this interview, we talked about: what it was like being a PMM for Playstation his journey of going from PMM to founder opportunities and challenges of selling to Product Marketers Ignition's GTM strategy of niching down the ideal PMM tech stack And lots more! Follow Derek: LinkedIn Check...

2023-07-2932 min

Healthy Competition: Product Marketing | Competitive Intelligence | Strategy Competitive Intel lessons from Oracle, AWS, and Databricks w/ Mayur PaltaMayur Palta has led Competitive Intel at some of the world's most valuable companies. And he just published a book with the lessons he learned along the way. In this episode we dive into: what CEOs don't understand about Competitive Intel memorable competitive campaigns between Oracle, AWS, and Salesforce how to build your "compete" muscle with the Outcompete Operating System the ethics of working for companies that are competing with your prior employer And lots more. Make sure you grab a copy of Mayur's book, Outcompete. All proceeds from the book will go to Vibha, w...

2023-07-1828 min

Healthy Competition: Product Marketing | Competitive Intelligence | Strategy The Burnout Episode w/ Ranee SoundaraRanee is a Product Marketing leader with 17+ years experience developing marketing and product strategy for global brands and VC-backed tech startups. In this episode, we discuss burnout. Specifically: why it plagues Product Marketers how to detect if you're burnt out (vs. just having a bad day / week) what to do when you feel it creeping into your life the ideal future of Product Marketing And lots more. Follow Ranee: LinkedIn Continue the conversation with me: ⁠LinkedIn⁠ | ⁠TikTok⁠ | ⁠Twitter⁠ This episode is brought to you by the ⁠Healthy Competition⁠ community. 1,000+ messages are exchanged between Compe...

2023-07-1039 min

Healthy Competition: Product Marketing | Competitive Intelligence | Strategy Becoming a PMM Creator w/ Tamara Grominsky (VP Product Marketing at Kajabi)Tamara is the VP Product Marketing at Kajabi, an all-in-one platform that helps creators and entrepreneurs package their knowledge into profitable online courses, coaching programs, membership sites, and more. Tamara is also a creator herself, writing a newsletter and moderating a community both called PMM Office Hours. Here's what we chatted about: Her journey from Product Marketing to Chief Strategy Officer and then back to Product Marketing How she got her role at Kajabi when they weren't initially hiring for a VP of Product Marketing Different opportunities for Product Marketers that want to become creators and lots more!

2023-06-3040 min

Healthy Competition: Product Marketing | Competitive Intelligence | Strategy Pivoting From Government to Corporate Competitive Intel w/ Sam Rinaldo (CI at Lucid) & Tracy Berry (CI at Freshworks)This episode was recorded live in the Healthy Competition community with Sam Rinaldo, Competitive Intel at Lucid, and Tracy Berry, Competitive Intel at Freshworks. Both Sam and Tracy spent a portion of their careers in the government intel space before pivoting to the corporate side. After listening through, you'll learn: how their backgrounds gave them a leg up when they transitioned to the tech space similarities and differences between their current workflows compared to when they worked for the government what they learned in government intel that they were able to bring with them and apply to their...

2023-06-2738 min

Healthy Competition: Product Marketing | Competitive Intelligence | Strategy Anand Sanwal: What Software Buyers REALLY Think About Their VendorsAnand Sanwal is the Co-Founder & CEO of CB Insights, a tech marketplace platform that enables organizations to make buying decisions quickly and with confidence. We covered lots of ground in this episode—there should be something in here for just about anyone: lessons from growing the CB Insights newsletter to nearly a million subscribers "human-in-the-loop" as a differentiator, and whether or not AI poses a risk to this CB Insights's new product, Yardstiq, and how it delivers quant & qual data for a market landscape how competitive intel should change as an organization grows and matures why "all-in-one" platforms ha...

2023-06-1836 min

Healthy Competition: Product Marketing | Competitive Intelligence | Strategy Bobby Pinero: Building a Business Alternative to ExcelBobby Pinero is the CEO & Co-Founder of Equals, the only spreadsheet with built-in connections to any database, versioning, and collaboration. I've joked that every company's biggest competitor is Excel, so it was fun to learn how Bobby and the team at Equals are actually positioning against it. There's a lot to learn from this interview: identifying best fit early adopters for your product how Equals is growing by acknowledging legacy spreadsheet strengths the approach to sub-category creation between traditional spreadsheets and BI tools and lots more Follow Bobby: LinkedIn | Twitter Check out Equals: Website

2023-06-1129 min

Healthy Competition: Product Marketing | Competitive Intelligence | Strategy Anthony Kennada: Owned Audience as a Competitive MoatAnthony Kennada is the Co-Founder & CEO at AudiencePlus, the first owned media software for marketers, enabling companies to build, engage, and monetize an owned audience. In this episode, you'll learn how some of the most successful companies today own their audiences vs. rent them on social media platforms or paid ads. As well as: the community-to-media flywheel how Anthony helped create the Customer Success category at Gainsight the first steps you can take to begin building a media arm (even if you're on a budget) Follow Anthony: LinkedIn Check out AudiencePlus: Website Continue...

2023-06-0325 min

Healthy Competition: Product Marketing | Competitive Intelligence | Strategy The Win-Loss Episode with Ryan SorleyRyan Sorley is the Founder of DoubleCheck Research, a win-loss analysis provider that was recently acquired by Klue. We talked about all things (you guessed it) win-loss and broke down everything you need to build a successful program. Some other topics we touched on: behind Ryan's decision to grow DoubleCheck and eventually join Klue vs. staying small and going the solopreneur route what surprised Ryan since joining a Saas-based business a surprising tip to get more responses from your win/loss outreach where AI fits into the future of win/loss and a lot more

2023-05-2243 min

Healthy Competition: Product Marketing | Competitive Intelligence | Strategy Product Marketing President's Club w/ Mayur Palta from Databricks & Tirrah Switzer from Community BrandsPresident's Club isn't just for Sales anymore! In this live session from the Healthy Competition community, I spoke with Mayur Palta, Competitive Intel Lead from Databricks, and Tirrah Switzer, Sr. Director of PMM at Community Brands—both recently made President's Club at their companies. We discussed their company's requirements for making President's Club, the projects they worked on to achieve President's Club, advice to help you get CI & PMM eligible for President's Club at your company, and more! Follow Mayur and pre-order his book! Follow Tirrah Continue the conversation with me: LinkedIn | TikTok | Twitter...

2023-05-1035 min

Healthy Competition: Product Marketing | Competitive Intelligence | Strategy The Secrets to Succeeding With 3rd-Party Analyst Firms w/ Jarod GreeneJarod Greene is the VP of Product & Customer Marketing at Highspot. Prior to becoming a PMM, he worked as a Research Director at Gartner. Analyst Relations has always been a big question mark for me (and a lot of PMMs that I know), so we made sure to cover how to build a successful AR program and what to do if you aren't ranked highly on a grid or magic quadrant. If you were handed AR as a PMM, this episode is for you. Follow Jarod: LinkedIn Check out Highspot: Website Continue the...

2023-05-0342 min

Healthy Competition: Product Marketing | Competitive Intelligence | Strategy Juan Mendoza: Building A Newsletter-Based Media CompanyJuan Mendoza is the CEO & Editor of The Martech Weekly, a curated newsletter of everything that happens in marketing and technology. In this episode, he shared his backstory of starting a weekly newsletter, the power of social media, what he thinks about imposter syndrome, and why he's glad he didn't start a Substack. Follow Juan: LinkedIn Subscribe to The Martech Weekly: Website Continue the conversation with me: LinkedIn | TikTok | Twitter This episode is brought to you by the Healthy Competition community. 2,000+ messages are exchanged between Competitive Intel and Product Marketing pros every m...

2023-04-2443 min

Healthy Competition: Product Marketing | Competitive Intelligence | Strategy PLG Product Marketing Masterclass w/ Madison Leonard & Anthony PierriThis is "the PLG episode" and I was joined by two powerhouse PMMs to guide me through it. Madison Leonard is a PLG Product Marketer & advisor to early & late-stage startups and Anthony Pierri is a Co-Founder at Fletch PMM, a Product Marketing advisory for early stage B2B SaaS startups. We talked through common PLG misconceptions, how to structure a PMM team and your website's homepage to support PLG, how PLG differs from sales-led, and much more. Continue the conversation with me: L...

2023-04-1741 min

Healthy Competition: Product Marketing | Competitive Intelligence | Strategy May Habib: How To Win In the Generative AI SpaceMay Habib is the Co-Founder and CEO of Writer, a generative AI platform that keeps content consistent and on-brand. We dove into May's background in natural language processing, spotting the opportunity for an application like Writer, navigating the AI hype cycle, what they're doing to stand out, and why doubling down on marketing teams helps them grow faster. Follow May: LinkedIn Check out Writer: Website, LinkedIn Continue the conversation with me: LinkedIn | TikTok | Twitter This episode is brought to you by the Healthy Competition community. 2,000+ messages are exchanged between Competitive Intel and Pro...

2023-04-0626 min

Healthy Competition: Product Marketing | Competitive Intelligence | Strategy Running a Competitive Intelligence Program Without a Competitive Intelligence PlatformI'm hearing a lot of "do more with less" lately. And although many of us might wish we had more resources like a dedicated Competitive Intelligence tool (e.g. Klue, Crayon, Kompyte, CompeteIQ, etc.), it's sadly not something that we can always get buy-in on. So in this session, we were joined by four Product Marketing and Competitive/Market Intelligence pros to walk us through how they run their programs without a CI platform. Zaven Gabriel, Product Marketing @ Locus Robotics Christine Moore, Product Marketing @ Pavilion Mindy Regnell, Market Intelligence @ Postscript Farhan Manjiyani, Competitive Intelligence @ Grafana Labs Continue...

2023-04-0133 min

Healthy Competition: Product Marketing | Competitive Intelligence | Strategy Devon O'Rourke: Building a Product Marketing ConsultancyDevon is the Founder & Managing Partner at Fluvio, a consultancy that helps software and technology businesses find product-market fit, establish go-to-market strategies, and deliver high-impact marketing campaigns. He shared how he transitioned from a full-time Product Marketing career to building his business, how he got his first clients (and how you can get yours), the difference between consulting and freelancing, and more. Follow Devon: LinkedIn Check out Fluvio: Website Listen to his podcast: Embracing Erosion Continue the conversation with me: LinkedIn | TikTok | Twitter This episode is brough...

2023-03-2836 min

Healthy Competition: Product Marketing | Competitive Intelligence | Strategy Christopher Lochhead: the Godfather of Category DesignChristopher Lochhead is the co-author of a number of what I would consider some of the best business books out there, most notably Play Bigger, Niche Down, and my personal favorites the Category Design Toolkit and a Marketer’s Guide to Category Design. He’s one third of the Category Pirates, a writing band that share category creation and category design principles, frameworks, and case studies. And he’s also an advisor to dozens of startups, and is a 3x former public company CMO. In this episode, we discussed Christopher's first foray into category design, what to look for in a c...

2023-03-2149 min

Healthy Competition: Product Marketing | Competitive Intelligence | Strategy Camille Trent: Tracking the Latest Tech TrendsCamille Trent is the Director of Content & Community at PeerSignal, a free resource that aggregates data, examples, and research. Unlike the sea of opinion-based GTM advice flooding your feed, PeerSignal delivers data-backed research and carefully curated SaaS market data. In our chat, Camille shared how she's scaling PeerSignal, how she structures her research, what the mechanics look like behind a successful media company, and a lot more. Follow Camille: LinkedIn, Twitter Check out PeerSignal and KeyPlay Continue the conversation with me: LinkedIn | TikTok | Twitter This episode is brought to you by t...

2023-03-1132 min

The LaunchNotes Podcast | Product Management, Product Marketing, Product Ops Competitive Intel for Product Managers with Andy McCotter-Bicknell (ClickUp, ZoomInfo)Steve Klein (@stevenklein - https://twitter.com/blakethorne) of LaunchNotes talks with Andy McCotter-Bicknell (Head of Competitive Intel @ ClickUp) about how competitive research can help sharpen your product strategy, and how to effectively do it at your company. 🔗 Links Andy on LinkedIn: https://www.linkedin.com/in/andrewmccotterbicknell Andy on TikTok: https://www.tiktok.com/@healthycompetition Andy’s competitive intel course: https://competitiveplaybook.com/ Andy’s podcast and community: https://healthycompetition.co/ Competitive intel tool: https://www.similarweb.com/ A tool for helping you write better emails: https://www.lavender.ai/ 🚀Check out LaunchNotes: https://launchnotes.com 🙏Joi...

2023-03-0853 min

Healthy Competition: Product Marketing | Competitive Intelligence | Strategy Howard Lerman: Designing a Sub-Category To Take On Zoom & SlackHoward Lerman was the Co-Founder and CEO of Yext for 16 years. Now he's building Roam, an All-In-One Cloud HQ for distributed companies. We dug into lessons he learned at Yext, all-in-one vs. specialty products, his strategy for winning with Roam, TikTok's value for B2B companies, and a lot more. Follow Howard: LinkedIn, Twitter Check out Roam: Website Continue the conversation with me: LinkedIn | TikTok | Twitter This episode is brought to you by the Healthy Competition community. 1,000+ messages are exchanged between Competitive Intel and Product Marketing pros every month. Join today t...

2023-03-0229 min

Healthy Competition: Product Marketing | Competitive Intelligence | Strategy Category Creation & How To Be a Productive Product Marketer w/ Jason Oakley (Klue)Jason is the Sr. Director of Product Marketing at Klue, an AI-powered Competitive Enablement platform that helps product marketers collect, curate, and deliver competitor insights to revenue teams. This conversation was recorded live in the Healthy Competition community, and we discussed how Klue is building the Competitive Enablement category, Product Marketing best practices, and his new template that helps Product Marketers stay focused and productive, the PMM Productivity Hub. Follow Jason: LinkedIn Check out the PMM Productivity Hub: productivepmm.com Continue the conversation with me: LinkedIn | TikTok | Twitter This episode is b...

2023-02-2344 min

Healthy Competition: Product Marketing | Competitive Intelligence | Strategy Blake Bartlett: Coining "Product-Led Growth," Investing, and How PLG Startups Can Beat Legacy PLG CompetitorsBlake Bartlett is a partner at OpenView, an expansion-stage venture firm that helps build software companies into market leaders. He's been with OpenView since 2013 and coined the term "Product-Led Growth" (PLG) in 2016. Some of my favorite content on LinkedIn comes from Blake's show, PLG123. In our conversation, we dove into all things (you guessed it) PLG, why that strategy isn't a differentiator on its own anymore, what companies should do in ADDITION to PLG, how his content strategy with OpenView has led investment opportunities, and more. Follow Blake: LinkedIn Subscribe to PLG123: YouTube | Newsletter

2023-02-1833 min

Healthy Competition: Product Marketing | Competitive Intelligence | Strategy Raechel Lambert: How To Make 6-Figures as a Freelancing Product MarketerThe economy's in the toilet. Layoffs are happening left and right. It's probably a smart idea for Product Marketers to diversify their income. So in this episode, Raechel Lambert joined us to explore all things freelancing. After personally figuring out what works and what doesn't as a PMM freelancer, she built a business helping other folks explore and take advantage of the opportunity. It's called Olivine Marketing, and it's a full-service agency for Product Marketing, Branding & Websites, and Sales Enablement. We talk about the opportunities and risks of freelancing for companies in different stages of growth, market rates for...

2023-02-1046 min

Healthy Competition: Product Marketing | Competitive Intelligence | Strategy Dave Gerhardt: Drift, Privy, Exit Five, and BeyondReally stoked to get this interview out. If you listen to this podcast, you probably already know who Dave is. But just in case, here's some background. Dave was the 8th employee at Drift, eventually became their VP of Marketing, helped them create the Conversational Marketing category, left to join Privy as the CMO, helped them get acquired by Attentive, and now runs a fantastic community for B2B marketers called Exit Five (of which I'm a member). We talked about category creation, how his competitive messaging differed between Drift and Privy, and we also dove into s...

2023-02-0147 min

Healthy Competition: Product Marketing | Competitive Intelligence | Strategy How Salesforce Approaches Competitive Intel w/ Dan Hamilton (Salesforce)Dan Hamilton, VP of Competitive Intelligence at Salesforce, joined a live Q&A with the Healthy Competition community. He's spent 8 years at Salesforce working on CI, and he filled us in on how to progress in your career, the qualities of a good Competitive Intel practitioner, tactical plays he's working on to make his program more efficient, and more. Follow Dan: LinkedIn Continue the conversation with me: LinkedIn | TikTok | Twitter This episode is brought to you by The Competitive Playbook (hey, that's me! 😀) The Competitive Playbook has helped 150+ founders, product marketers, and...

2023-01-1342 min

Healthy Competition: Product Marketing | Competitive Intelligence | Strategy The SEO Episode: Ranking Competitive Content On GoogleIn this live session, I was joined by Federico Jorge (Founder of Stack Against) and JJ Haglund (former Adobe and Amplitude) to talk all things relating to SEO and Competitive Intel. We dove into the different types of competitive content that Google ranks, the strategies you should consider, how JJ attributes the majority of his side hustle business to SEO, and Federico's new free resource, the Competitive Keyword Generator. Follow JJ: LinkedIn Follow Federico: LinkedIn Check out Stack Against: Website Check out the Competitive Keyword Generator Continue the conversation w...

2023-01-1040 min

Healthy Competition: Product Marketing | Competitive Intelligence | Strategy Patrick Campbell: Taking Competitive Intel to the Next LevelPatrick Campbell is the Founder & CEO of ProfitWell (recently acquired for $200M by Paddle), a software that improves your retention and monetization automatically through subscription intelligence. In our conversation, Patrick touches on his background in the NSA and how it inspired him to build profiles on competitors, what his profiles consist of, and how he uses them (including a fun story on how he was able to stop the fundraising of a number of his competitors). Lots of in-depth, scrappy examples of collecting and taking action on competitive intel in this episode. And if you're patient, you'll hear me...

2023-01-1044 min

Healthy Competition: Product Marketing | Competitive Intelligence | Strategy Will Aitken: How to Build a Media Company For Your SaaS BusinessWill Aitken is the Head of Sales Content at Sales Feed, the media company arm within Vidyard. I'm in love with Sales Feed's videos, and Will is a hilarious and thoughtful guy. It's clear that his videos are resonating too—Sales Feed has 80k followers on TikTok, significantly more than traditional B2B SaaS companies. He explains how the team got started, the mistakes he's learned from, what Sales Feed's success looks like for Vidyard, and more. We also chat about Will's new community, Social Social, which connects creators and social media managers and allows them to learn from ea...

2023-01-0638 min

Healthy Competition: Product Marketing | Competitive Intelligence | Strategy Partnering With Sales to Win More Competitive Deals w/ Leaders From Slack, Imperva, Klue, and Grafana LabsIf you want to make an impact on your org, you need to get as close to revenue as possible. With that in mind, we're diving deep into how Competitive Intel and Product Marketers can partner with sales to win more competitive deals with: Clara Smyth: Senior Product Marketing Manager at Slack Pat Wall: Head of Competitive Intelligence at Imperva Brandon Bedford: Competitive Enablement Manager at Klue Farhan Manjiyani: Product Marketing Manager, Competitive Intelligence at Grafana Labs Follow Clara: LinkedIn Follow Pat: LinkedIn Follow Brandon: LinkedIn Follow Farhan: LinkedIn

2022-12-0943 min

Healthy Competition: Product Marketing | Competitive Intelligence | Strategy Emma Stratton: Winning With Positioning and MessagingEmma Stratton is the founder of Punchy, a consulting and training firm that helps B2B tech companies tell stories that stick, stand out in the crowd, and sell more. In our conversation, we talked about how she got her consulting business started, her favorite messaging frameworks, and how she evaluates competitive landscapes to help her clients differentiate. Follow Emma: LinkedIn Check out Punchy: Website Continue the conversation with me: LinkedIn | TikTok | Twitter This episode is brought to you by The Competitive Playbook (hey, that's me! 😀) The Competitive Playbook has h...

2022-11-2627 min

Making Sense of Martech #036 | Building Competitive IntelligenceA conversation with Andy McCotter-Bicknell. In this episode I am joined by Andy McCotter-Bicknell, the head of competitive intelligence at Click-Up, content creator and founder of the competitive playbook - an online course that helps companies to build competitor intelligence programs from scratch. We talk about the emerging field of competitive research and strategy in B2B SaaS companies, Andy's journey building the competitive playbook, the differentiation of Clickup, competing beyond product and features, the state of competitive intel in the tech industry, building a competitive intelligence programs in...

2022-11-1045 min

Coffee & Compete #55 - Enabling Veteran Sellers with Competitive Intel | Andy McCotter-Bicknell, Qayam NooraniAdam is joined by two compete pros at the top of their game — at opposite ends of the competitive enablement partnership. ClickUp's Head of Competitive Intelligence Andy McCotter-Bicknell and Klue Strategic Account Executive Qayam "Q" Noorani talk to Adam about what it takes to enable veteran sellers with competitive intel. A lot of compete pros spend their time onboarding and ramping new reps. But amid economic uncertainty, your company is likely not hiring as many reps. Most importantly, those bigger, more competitive deals are more important than ever to close. Listen to Andy and Q break it all...

2022-11-1043 min

Healthy Competition: Product Marketing | Competitive Intelligence | Strategy Damon Chen: Scaling to $1M ARR as a SolopreneurDamon Chen is a solopreneur and indie hacker currently building Testimonial.to, the easiest way for businesses and solopreneurs to collect and display testimonials. In our conversation, we talked about how and why Damen ditched his cushy 9-5 job for the startup founder life, how he started gaining traction, and what he'll need to do to go from $300k ARR to $1M. Follow Damon: Twitter Check out Testimonial.to: Website Continue the conversation with me: LinkedIn | TikTok | Twitter This episode is brought to you by The Competitive Playbook (hey, that's me! 😀)

2022-11-0124 min

Healthy Competition: Product Marketing | Competitive Intelligence | Strategy Max Altschuler: Investing in Companies That Can Grow 10xMax Altschuler founded Sales Hacker which was acquired by Outreach in 2018. Now, Max is going all in on GTMfund which is an early-stage fund focused on B2B SaaS startups with product-market fit that are ready for hyper-growth. In our conversation, we talk about the similarities and differences between Sales Hacker and GTMfund, how investors should assess startups' competitive landscape before deploying capital, whether or not we'll see more communities getting acquired in the future, and a lot more. Follow Max: LinkedIn Check out GTMfund: Website, LinkedIn Continue the conversation with me: LinkedIn | T...

2022-10-2843 min

Healthy Competition: Product Marketing | Competitive Intelligence | Strategy Chris Orlob: How to Win More Competitive DealsChris Orlob helped scale Gong from $200k to $200M+. Now, he's creating online courses that help SaaS sellers and leaders. One of those courses is called Rig the Game—it gives sellers advanced strategies to win an unfair share of competitive deals. He gives us a sneak peek of a couple of tactics from the course, why he transitioned from Sales to Product Marketing and then BACK to Sales, and a lot more. Follow Chris: LinkedIn For SaaS sales leaders: check out QuotaSignal For SaaS sellers: check out pclub.io Continue th...

2022-10-2526 min

Healthy Competition: Product Marketing | Competitive Intelligence | Strategy Starting and Scaling a Competitive Intelligence Program w/ Leaders From Freshworks, Zscaler, and 6senseIf you only listen to one podcast episode about Competitive Intelligence—make it this one. We dive deep into starting and scaling a Competitive Intel program with: Tracy Berry: Director of Competitive Intelligence & Communication at Freshworks Mitesh Shah: Sr. Director of Competitive & Technical Marketing at Zscaler Paul Osmond: Sr. Director of Market & Competitive Intelligence at 6sense This thing is jam-packed with value. It'd be a disservice to try and summarize it. Just jump in. Follow Tracy: LinkedIn Follow Mitesh: LinkedIn Follow Paul: LinkedIn Continue the conversation with me...

2022-10-0151 min

Healthy Competition: Product Marketing | Competitive Intelligence | Strategy Competitive Intel specialist → Co-Founder w/ Ben Wunderman from Lyft, Postmates, and PacksmithBen Wunderman is the CEO and Co-Founder of Packsmith, a company that's building the future of distributed, decarbonized fulfillment and delivery for a $7.2T global e-commerce market. In this episode, we chat about Ben's experience building and leading Competitive Intel programs for early-Lyft and Postmates, the difference between B2B and B2C Competitive Intel, and how he's bringing distributed fulfillment to market at scale. Follow Ben: LinkedIn Continue the conversation with me: LinkedIn | TikTok | Twitter This episode is brought to you by The Competitive Playbook (hey, that's me! 😀): The Competitive Playbook The Competitive Playbook has helped 100+ founders, product marketers, and...

2022-08-2249 min

Growth Marketing Camp Deep Dive Into Competitive Intelligence with ClickUp’s Andy McCotter-BicknellOn this week’s episode of Growth Marketing Camp, we explore what it means to be productive in today's day and age with Click Up’s Head of Competitive Intelligence, Andy McCotter-Bicknell.Andy breaks down the importance of having a strong competitive intelligence department at your company, the tech stack he uses, and how to leverage it against your main competitors. He shares the story of why he decided to jump into the world of competitive intelligence at ClickUp and how he’s been able to build this program out from scratch.Check it out!

2022-07-1933 min

Healthy Competition: Product Marketing | Competitive Intelligence | Strategy Brendan Hufford: How to Position and Differentiate Your AgencyBrendan Hufford is the Founder of Growth Sprints, an SEO agency that helps SaaS companies increase revenue from Google through short, focused marketing sprints. In this episode, we chat about Brendan's journey from school teacher, to agency employee, to in-house marketer, to agency owner, and how he's positioned his agency to stand out amongst a sea of competitors. Follow Brendan: LinkedIn | Twitter Check out his agency: Growth Sprints Learn more about SEO: SEO for the Rest of Us Check out the ALL IN community: ALL IN Continue the conversation...

2022-07-1829 min

Healthy Competition: Product Marketing | Competitive Intelligence | Strategy Joel Primack: Why Community-Led Growth is the FutureJoel Primack is a Social & Community Specialist at Lattice, a people success platform that empowers leaders to build engaged, high-performing teams & winning cultures. He's also the host of the Community Led Growth Show—a podcast that features community builders, marketers, and growth leaders who create and scale successful communities. In this episode, we talk about when you should think about making a community, the different options you can take advantage of, and overall best practices if you're starting from scratch. Follow Joel: LinkedIn | Twitter Check out his podcast: The Community Led Growth Show Co...

2022-07-1838 min

Healthy Competition: Product Marketing | Competitive Intelligence | Strategy Adrienne Barnes: Discovering Your Business's Best PersonasAdrienne is the Founder and Principal Researcher of Best Buyer Persona, an organization that helps companies discover who their best customers are, how they behave, and why they behave that way. In this episode, we chat about everything that's wrong with the makeup of traditional buyer personas, how she approaches building them with clients, and why it's important to identify anti-personas in addition to buyer personas. Follow Adrienne: LinkedIn | Twitter Check out Best Buyer Persona: bestbuyerpersona.com Check out Adrienne's newsletter: Personas = People Continue the conversation with me: LinkedIn | TikTok | Twitter

2022-07-1824 min

Healthy Competition: Product Marketing | Competitive Intelligence | Strategy Kishore Kothandaraman: Building the Future of Event MarketingKishore is the Co-Founder at Goldcast, a platform that helps B2B marketers run webinars, virtual, and hybrid events that drive revenue. In this episode, we chat about Kishore's journey dropping out of school to start Goldcast, how they approach differentiation in a mature category, and his advice to those thinking about starting their own company. Follow Kishore: https://www.linkedin.com/in/kishorekothandaraman/ Check out Goldcast: Goldcast.io Continue the conversation with me: LinkedIn | TikTok | Twitter This episode is brought to you by The Competitive Playbook (hey, that's me! 😀): The Com...

2022-07-1814 min

Healthy Competition: Product Marketing | Competitive Intelligence | Strategy Peep Laja: 3 Companies. 3 Competitive Advantages.Peep is the founder of Wynter, CXL, and Speero. In this episode, we chat about the competitive advantages for each of these companies, takeaways from his podcast How To Win, and how to approach messaging for your company's website. Follow Peep: https://www.linkedin.com/in/peeplaja/ Check out his podcast (a fav of mine): How To Win Check out Wynter: Wynter.com Check out CXL: CXL.com Check out Speero: Speero.com Continue the conversation with me: LinkedIn | TikTok | Twitter This episode is brought...

2022-07-1827 min

The Growth Hub Podcast Andy McCotter-Bicknell - Head of Competitive Intel, ClickUp - How to do competitive intelligenceIf you do competitive analysis by stalking your competitor's website, then creating a table to compare features, and then writing down their value prop and main messages.... this is for you. This time on The Growth Hub, we're talking to Andrew McCotter-Bicknell, Head of Competitive Intelligence at ClickUp, so we can find out how to actually do competitive analysis. 👀 ***** It's a simple truth that most marketers kind of struggle with competitive intelligence. 🤷 During the episode, you’ll hear about competitive intelligence, and more specifically: - How to conduct competitive intelligence research and actually impact your revenue with that - How to disco...

2022-06-2939 min

Healthy Competition: Product Marketing | Competitive Intelligence | Strategy Nikki Ivey: Winning With Passion in a Mission-Driven IndustryNikki is the Chief Revenue Officer at Inclusivv, an organization that works to build a more inclusive, just, and sustainable world through connection and structured conversations. In this episode, we chat about how Nikki balances her competitive spirit in a mission-driven industry, and how leading companies are approaching diversity, equity, and inclusion. Follow Nikki: https://www.linkedin.com/in/nikki-ivey/ Check out Inclusivv: Inclusivv.co Continue the conversation with me: LinkedIn | TikTok | Twitter This episode is brought to you by The Competitive Playbook (hey, that's me! 😀): The Competitive Playbook The...

2022-05-2343 min

Healthy Competition: Product Marketing | Competitive Intelligence | Strategy Adam Schoenfeld: Building a Community in PublicAdam is the Co-Founder of PeerSignal, an organization that creates free datasets to help you benchmark GTM, discover role models, and own your category. In this episode, we chat about building an audience, PeerSignal's future, and the "why" behind its unique positioning. Follow Adam: https://www.linkedin.com/in/adamschoenfeld/ Check out PeerSignal: PeerSignal.org Continue the conversation with me: LinkedIn | TikTok | Twitter This episode is brought to you by The Competitive Playbook (hey, that's me! 😀): The Competitive Playbook The Competitive Playbook has helped 50+ founders, product marketers, and enablement pro...

2022-05-2322 min

Healthy Competition: Product Marketing | Competitive Intelligence | Strategy Jessica Williams: Programs That Retain & Inspire EmployeesJessica is the VP of People at Refine Labs, a demand strategy and research firm focused on growth-stage B2B SaaS companies. In this episode, we chat about how Jessica led the rollout of a company-wide minimum salary of $75,000, the creation of Refine Labs' first Culture Handbook, and how to recruit high-performing employees to give your org a competitive advantage. Follow Jessica: https://www.linkedin.com/in/refinelabsjessica/ Continue the conversation with me: LinkedIn | TikTok | Twitter This episode is brought to you by The Competitive Playbook (hey, that's me! 😀) The Competitive Pla...

2022-05-2322 min

Healthy Competition: Product Marketing | Competitive Intelligence | Strategy Nick Bennett: Building Pipeline With Your Personal BrandNick is the Director of Evangelism & Customer Marketing at Alyce, a gifting platform that provides personal experiences at scale. In this episode, we chat about how Nick built his 30k+ following on LinkedIn, the tactics behind using his personal brand to build pipeline for Alyce, and how other companies can do the same. Follow Nick: https://www.linkedin.com/in/nickbennett1/ Continue the conversation with me: LinkedIn | TikTok | Twitter This episode is brought to you by The Competitive Playbook (hey, that's me! 😀): The Competitive Playbook The Competitive Playbook has helped 50+ founders, pro...

2022-05-2126 min

Healthy Competition: Product Marketing | Competitive Intelligence | Strategy Scaling a community past thousands of members w/ Aaron Leeder from PavilionAaron is the VP of Partnerships & Alliances at Pavilion, a private community for high-growth professionals. In this episode, we chat about balancing partnerships with high-profile logos vs. startups, how he pitches to new potential partners, and how to make the most of your community experience as a member. Follow Aaron: https://www.linkedin.com/in/aaronleeder/ Continue the conversation with me: LinkedIn | TikTok | Twitter This episode is brought to you by The Competitive Playbook (hey, that's me! 😀): The Competitive Playbook The Competitive Playbook has helped 50+ founders, product marketers, and enablement professionals buil...

2022-05-2026 min

Healthy Competition: Product Marketing | Competitive Intelligence | Strategy Melissa Rosenthal: How to Craft a Memorable Brand in a Crowded MarketMelissa is the Chief Creative Officer at ClickUp. In this episode, we chat about how you can go about creating a memorable brand, measuring your brand's impact, and Melissa's experience as a member of the founding team of Buzzfeed. Follow Melissa: https://www.linkedin.com/in/melissarosenthal5/ & https://twitter.com/MelisOnCheddar Continue the conversation with me: LinkedIn | TikTok | Twitter This episode is brought to you by The Competitive Playbook (hey, that's me! 😀): The Competitive Playbook The Competitive Playbook has helped 50+ founders, product marketers, and enablement professionals build or optimize their Competitive Int...

2022-05-2025 min

Healthy Competition: Product Marketing | Competitive Intelligence | Strategy Building Websites That Convert w/ Caitlin Seele (Drift)Caitlin is the Head of Digital Marketing at Drift. In this episode, we chat about how Drift tackles large website launches and redesigns, and the different goals that companies should have for their websites. Follow Caitlin: https://www.linkedin.com/in/caitlin-seele/ Continue the conversation with me: LinkedIn | TikTok | Twitter This episode is brought to you by The Competitive Playbook (hey, that's me! 😀): The Competitive Playbook The Competitive Playbook has helped 50+ founders, product marketers, and enablement professionals build or optimize their Competitive Intel programs. Learn mor...

2022-05-1024 min

Healthy Competition: Product Marketing | Competitive Intelligence | Strategy Setting Customers Up For Success w/ Tom Studdert (ZoomInfo)Tom is the VP of Customer Onboarding & Education at ZoomInfo. He walks us through how he launched their onboarding program six years ago (with a headcount of only five), and how to nail your customers' first impressions of your product and team. Follow Tom: https://www.linkedin.com/in/thomaspstuddert/ Check out Pivoting Out of Edu: https://www.linkedin.com/company/pivoting-out-of-edu/ Continue the conversation with me: LinkedIn | TikTok | Twitter This episode is brought to you by The Competitive Playbook (hey, that's me! 😀): The Competitive Play...

2022-05-1024 min

Healthy Competition: Product Marketing | Competitive Intelligence | Strategy Getting On the First Page of Google w/ Chima MmejeChima is an SEO content writer & strategist for SaaS companies like Wix and Semrush. We dig into how companies can niche down and get discovered, even if they're up against massive competitors with well-funded SEO programs. Follow Chima: https://www.linkedin.com/in/chima-mmeje/ Continue the conversation with me: LinkedIn | TikTok | Twitter This episode is brought to you by The Competitive Playbook (hey, that's me! 😀): The Competitive Playbook The Competitive Playbook has helped 50+ founders, product marketers, and enablement professionals build or optimize their Competitive Intel prog...

2022-05-1026 min

Healthy Competition: Product Marketing | Competitive Intelligence | Strategy How to Keep Your Customers w/ Diana De Jesus (Catalyst)Diana is a Customer Success Strategist for Catalyst, a platform that helps Customer Success Managers proactively take the right actions to prevent churn. As you can imagine, this episode is all about Customer Success and why it's so important for businesses today. There are infinite options available for buyers, and just because they sign with you doesn't mean they'll stay with you. We chat about how to scale a Customer Success program, the problem with most customer health scores, and how Catalyst is becoming synonymous with their niche. Follow Diana: https://www.linkedin.com...

2022-05-0629 min

Healthy Competition: Product Marketing | Competitive Intelligence | Strategy Morgan Ingram: The Dos and Don'ts of Social SellingMorgan is the Director of Sales Execution and Evolution at JB Sales Training. They provide sales reps with tools, techniques, and the foundational structure to help them excel. Morgan has an insanely well-established social media presence—we chat about why that's important today, the dos and don'ts of selling on social, as well as the video games he's playing + the anime he's watching. Follow Morgan: https://www.linkedin.com/in/morganjingram/ Continue the conversation with me: LinkedIn | TikTok | Twitter This episode is brought to you by The Com...

2022-05-0129 min

Healthy Competition: Product Marketing | Competitive Intelligence | Strategy Will Allred: How To Get More Replies From Your Sales & Marketing EmailsWill Lavender is the Co-Founder at Lavender, the #1 Sales Email Assistant that helps teams get more replies in less time through automated personalization and coaching. We chat about how Lavender came to be, how Lavender's best customers use Lavender, and the email tips that Lavender recommends the most. Connect with Will: https://www.linkedin.com/in/williamallred/ Learn more about Lavender: lavender.ai Continue the conversation with me: LinkedIn | TikTok | Twitter This episode is brought to you by The Competitive Playbook (hey, that's me! 😀): The Com...

2022-05-0126 min

Dance Battle: The Competitive Intelligence Podcast Competitive enablement at scale | Andy McCotter-BicknellIt's great that you're becoming the go-to person for competitive intel, but how are you ensuring that you aren't becoming a bottleneck? Andy McCotter-Bicknell leads Competitive at ZoomInfo, supporting over 1000 sellers.

2021-08-2345 min