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BeetCastStephanie DormanWe turned to Stephanie Dorman, Chief Customer Officer at Mediaocean. Stephanie is a veteran of the ad-tech industry and has been watching the changes for women in the industry. Formerly as Chief People Officer at Mediaocean, she has lead many innovative programs to make the company's workforce more diverse. There has been improvement for women, with more gender balance, she says, yet many challenges remain for women i the workplace including their primary role of care giver. She speaks to how that role has been amplified during the pandemic. One thing that is not talked abou...
2022-03-2815 minBeetCast65 - Preview of the Beet Retreat San JuanWe talk to three industry thought-leaders who will be speaking at the Beet Retreat in San Juan.
2022-03-1423 minBeetCast64 - Retail Media Networks Are Growing as Advertising Drives Online ShoppingAdvertising on ecommerce sites is a high-growth segment of digital media as marketers seek to reach digital shoppers closer to the point of sale. Amazon, Walmart, Target, Albertsons, Kroger, Best Buy and Macy's are among the retailers that sell online ad space on their websites. Instead of being categorized as a type of "performance media" that includes in-store promotions, retail media networks have emerged as their own category. In this episode of the Beetcast, two experts discuss the promise of retail media networks: Jess Huang, partner at consulting firm McKinsey & Co., says retailers soon will...
2022-03-0718 minBeetCast63 - Louqman Parampath - BeetCastRoku this month began offering marketers a new kind of guarantee that they're reaching target audiences through its streaming network, which has 50 million active accounts in the United States. Its OneView programmatic ad-buying platform now has Nielsen's Digital Ad Ratings (DAR) audience guarantees – the first for TV streaming. "It allows them [media buyers] to see audience overlaps across every major device, channel and publisher – and effectively maximizes their return on investment," Louqman Parampath, vice president of advertising product management at Roku, said in this #BeetCast discussion with consultant Jon Watts. Parampath also discusses Roku's plans for...
2022-02-2820 minBeetCast62 - Andrew Ruegger - BeetCastRetailers have made a bigger push into the digital advertising market as brands seek to reach consumers when they're most ready to shop, or to engage target audiences based on other data signals. Amazon has led this growth, becoming the third-biggest digital ad platform after Google and Facebook, while retail chains as varied as Walmart, Target, CVS, Macy's, Albertsons, Kroger and Walgreens also have entered the market. "Because a retailer owns the point of sale and has a broad physical footprint, in theory they have superior data assets," Andrew Ruegger, global president of commerce at WPP's GroupM...
2022-02-2117 min2022-02-1418 min
BeetCastSarah PersonetteLivestreamed shopping videos that let viewers buy products in real time are becoming more popular as the ecommerce marketplace continues to evolve. Social media companies including Twitter are developing more tools to help merchants create a shopping livestream to convert viewers into paying customers. "Looking at the market overall, commerce on mobile is actually expected to double by the year 2025," Sarah Personette, chief customer officer of Twitter, said in this Beet.TV discussion with Doug Rozen, chief executive of Dentsu Media – Americas. "The way that we think about it is that our shopping experience essentially allows you to...
2022-02-0724 minBeetCast59 - Essential Voices On What's Next - BeetCastIn this week's BeetCast podcast, we are publishing the sound tracks some of the most compelling conversations in recent days. During CES week, we spoke with many leaders in our industry. Here are three which we find particularly compelling. *Catherine Sullivan is CEO of PHd, a unit of Omnicom Media Group. She speaks to the imperative for marketers to weave their message into the story, into the fan's experience. *Eric Austin,Senior Director, Global Brand Building & Media Innovation at Procter & Gamble speaks the proper value exchange between publisher, brand and the consumer. In this segment, he...
2022-01-3128 minBeetCast58 - Brian Weiser - Shifting Computer Attitudes Towards TechAndy Plesser of Beet.TV talks to Brian Weiser, Global President, Business Intelligence at GroupM about shifting attitudes towards tech, his view on web 3.0, the big value of premium content in the streaming wars, and the emergence of super apps in asia as the "next big thing".
2022-01-2414 minBeetCast57 - Nathan Brown - BeetCastAndy talks to Nathan Brown, Global Chief Strategy Officer at UM.
2022-01-1722 minBeetCast56 - Rishad Tobaccowala - BeetCastWelcome to this episode of the BeetCast. I am delighted to kick off our new season in partnership with our good friends at Mediaocean. I was sorry to miss so many of our colleagues at CES last week. Another essential event impacted by the pandemic, and we were sorry not not to be there. Very disappointing, but innovation in our world continues on and we are happy to keep our community informed wherever we are are. We were planning on doing a four-hour Leadership summit at The Cosmopolitan with Mediaocean on Wednesday. But, of course, that...
2022-01-1026 minBeetCast55 - Voices from Santa Monica - BeetCastMore exciting conversations from the Beet Retreat Santa Monica. This week's episode features David Levy, Dave Clark, Kelly Metz, Jon Watts, Denise Colella, and Zach Rodgers.
2021-12-2736 minBeetCast54 - Voices from the #BeetRetreat - BeetCastLOS ANGELES - More great conversations from the stage of the Beet Retreat in Santa Monica last month. Delighted to present thee segments on this episode of the #BeetCast podcast. Lots to listen to about the changing state of TV measurement with Ashwin Navin of Samba TV in a conversation with Howard Shimmel, plus a chat between NBCU's Kelly Abcarian and Tracey Scheppach. You will also hear a conversation about the use of context in reaching the right audience. This one is with Field Garthwaite from IRIS.TV with Mike Fisher of Essence Global. Thanks...
2021-12-2040 minBeetCastVoices from Santa MonicaLots of activity here recently at Beet.TV. The most exciting has been our first in-person event in over 18 months. It was the Beet Retreat in Santa Monica last month. We brought together amazing people for long-need in person networking and conversations. At the event, we produced vast amount of content. We have published many videos through our network, with more to come. In this episode of the BeetCast podcast, we've assembled the audio tracks of three fireside chats. Great conversations with Matt Spiegel and Zach Rodgers on the topic of identity; Pooja Midha wit...
2021-12-1337 minBeetCast52 - Louisa Wong My guest this week is Louisa Wong, Wavemaker CEO of the Americas. She is a pioneer in the programmatic space, starting her career on the sell side with stints at AOL, CNET and at Sky where she headed the satellite company's trading desk. She joined the buy side in the early days of Dentsu's Amnet and remained with the company at its Amplifi and Carat units. The British born executive moved from London to New York five years ago. Last just July, she was tapped to head the Americas region for GroupM's Wavemaker.
2021-12-0619 minBeetCast51 - Next in Measurement Currency: "Empathy at Scale" Mindshare's Data Chief Shane McAndrewMeasurement in an omni-channel media world is increasing complex with the changes in cookies, mobile identifiers and new privacy regulation. But what is he personal, unbiased impact of advertising? For GroupM's Mindshare, it's about measuring "empathy" as registered by biometric feed back. It's called the NeuroLab and it's the the largest longitudinal panel in the United States of its kind, says Shane McAndrew, Mindshare's Global Chief Data Strategy & Analytics Officer. Launched in 2019, it has reached "empathy in scale," he tells me in this podcast interview. NeuroLab uses medical-grade EEG (electroencephalogram) and GSR (galvanic skin response) techno...
2021-11-2921 minBeetCastVoices from the Beet RetreatWe just wrapped our Beet Retreat, an amazing gathering of 200 industry leaders for three days of conversations and learnings. In advance of the event, we spoke with several of the industry leaders who were part of the Retreat. Here are some of voices from the Retreat: FreeWheel's Dave Clark, Comcast's Pooja Midha, WarnerMedia's Andrea Zapata, Field Garthwaite from IRIS.TV and Matt Spiegel from TransUnion.
2021-11-2230 minBeetCast49 - Doug Ray - Massive Opportunity Gaming for MarketersVery happy to welcome back to the show Doug Ray, who holds the title Chief Product Officer, dentsu Americas & Global Media We've covered Doug for a number of years and he's always innovating, seeing what's next and leading the industry. In his role he is deeply involved with the changing the media landscape. One of the most intriguing development is around gaming. We all know gaming is huge. But how to make it work for marketers is not easy. But Dentsu, with its long-time work in the Japanese gaming industry is uniquely positioned. Doug...
2021-11-1519 minBeetCast48 - Donna SpecialeDonna Speciale, President Sales and Marketing at Univision Communications, talks to Andy Plesser in this week's episode of the BeetCast
2021-11-0822 minBeetCast47 - Rishad Tobaccowala - A Booming Marketing Biz Stuck in MediocrityThe marketing and advertising world is at an exciting, expansive point. In fact the true scope of the industry is under counted. But it lacks the energy and positivity to grow, opines the longtime agency futurist and best-selling author Rishad Tobaccowala in this wide ranging podcast interview with guest host Matt Spiegel, EVP at TransUnion. While he is bullish on the building demand for marketing services, he sees problems ranging from the negativity of the industry trade publications to a lack of leadership at the top. All this leads to a serious talent problem, he says.
2021-11-0132 min
The Marketing RapportHow to Create Quality Content for a Captive Audience with Andy Plesser of Beet.TVVideo marketing is a powerful tool. Viewers retain 95% of a video message, but only 10% of what they read. But media professionals can't just throw a video together and expect it to be effective. You still have to provide quality content to an audience who cares to view it. There are few in our industry who do this better than Andy Plesser, founder and CEO of Beet TV. In this episode of Identity Revolution, Andy talks with host Cory Davis about his experiences creating video series and other media specifically for media professionals. He sh...
2021-10-2821 minBeetCast46 - Advertising WeekWe were at Advertising Week in New York Hudson Yards and we were delighted to see so many colleagues in person. Congratulations to the event producers for taking such care around health safety. It was really well done. Our world of advanced TV was the subject of extensive programming. Measurement and data was a key content line and we caught up with several execs. We interviewed each on camera and will be publishing segments over the next couple of weeks. For a preview, we edited the the audio tracks and created this episode with: Kelly Ab...
2021-10-2532 minBeetCast45 - Tracey Scheppach - The "Mother of Addressable TV" Calls for a RevolutionI am delighted to welcome my dear friend Tracey Scheppach to this episode of the #BeetCast. I call her the "mother of addressable TV". Well, she didn't exactly invent addressable TV but she was by all accounts the first buyer of the medium. She was deeply involved with pilot projects in Colorado and Alabama in some twenty years ago. In our chat, she recalls those early days and her move to Starcom in 2005 to head the agency's advance TV practice. In 2016, she left Starcom to start her own company which is a boutique ad...
2021-10-1832 minBeetCast44 - Raja Rajannamar - A Marketing World In TransitionLast week was the big, annual brand marketer's conference in Orlando, the ANA's Maters of Marketing. We were not there this year to cover, but heard great things. There was a smaller crowd on hand than normal, but many more folks participated virtually. It was probably the biggest and most successful hybrid marketing industry event so far. Congrats to Bob Liodice and to his team at the ANA for pulling this off. One of the conference keynote speakers was Raja Rajannamar, Chief Marketing and Communications Officer of Mastercard. For this #BeetCast podcast, I spoke...
2021-10-1124 minBeetCast43 - John Osborn - Steering Clients & Colleagues Through the Ups an Downs of the PandemicThis week's guest on the #BeetCast podcast is John Osborn, CEO of OMD, the Omnicom media agency responsible for many major brands including Apple, McDonald's, State Farm and others. John joined OMD in 2017 from the global creative agency BBDO where he was CEO. In this conversation, he speaks about managing brand's media investments during the time of COVID. He talks of the high wire act that marketers face with the ebb and flow of the pandemic, where hope turns to despair as the virus reemerges and hope incches back. He addresses...
2021-10-0422 minBeetCast42 - Jo Kinsella and Jonathan Steuer -TV measurement is changing quickly as consumption is moving from linear TV to vast numbers of streamers. The legacy models of age and demo are not adequate. have been evolving fast with several new entrants i the industry. How measurement is changing and what lies ahead is basis of two conversations with industry leaders hosted by industry consultant Jon Watts. Jon speaks with Jo Kinsella of TV Squared and Jonathan Steuer of VieoAmp.
2021-09-2737 minBeetCast41 - Wenda Millard - Innovation and Media TransformationWe are kicking off the the new season with my chat with Wenda Harris Millard, one of the most innovative, inspiring leaders we know. Wenda has a stellar record of achievements from her work at DoubleClick, Ziff Davis, Yahoo and Martha Stewart Omnimedia where was co-CEO. She joined Michael Kassan twelve years ago as Vice Chairman and COO to build the powerhouse consultancy MediaLink. Not slowing down, she is hard at work at at MediaLink at a number of other projects. I am happy we could catch up. In our chat, she covers the ac...
2021-09-2023 minBeetCast40 - Lou Paskalis - Time for Facebook to Be ResponsibleHey, I hope you are well and enjoying the summer. All is well here. We are going to slow down a bit for the second part of August and ramp up fast after Labor Day. We are taking a break from the BeetCast. We are finishing up the season with this episode and will be back on September 13. And what a way to end this series with our season final with Lou Paskalis. Lou, as many of you know, is a visionary marketer. A longtime executive in financial services with senior medi...
2021-08-0926 minBeetCast39 - Laura Desmond - What's Next AdTech and Ad AgenciesWelcome to this episode of the BeetCast. Hope you are well and enjoying the summer. We are finishing up this season in fine form with two leading figures in our industry: This week's guest is Laura Desmond and on August 9 we publish our season finale my chat with Lou Paskalis. Great to catch up with Laura, to unpack her incredibly successful career in private equity and in advisory roles post agency life. Laura was one of the youngest CEOs when appointed to lead SMG globally in 2008, but that was o...
2021-08-0224 minBeetCastMatt SeilerFor this week's episode, I am happy to chat with Matt Seiler. Many of you know Matt as the longtime CEO of IPG Mediabrands and later at Dentsu where he was President of Brand Solutions. An innovator who saw the transformation of the media business to programmatic, Matt has taught and inspired many of us in the industry. Now Matt is guiding individual careers as a head-hunter with the global executive recruiting firm Raines International. In our chat, he talks about the value of human capital in the advertising industry and the challenges...
2021-07-2620 minBeetCast37 - Andrew Conroy - Roku Doubles Commitments over 2020 in a Robust UpFrontFor years, we've covered Roku and it never ceases to be an amazing story: It has emerged as a huge force in the TV industry's transformation to streaming. It is a handy device and system for consumers to find what they want, a programming platform with original content and a powerhouse advertising platform Roku has just wrapped up its Upfront negotiations. The company tells Adweek that first-time advertisers make up some 42 percent of the new commitments. Meanwhile some 95 percent of current advertisers are re-upping This week's guest is Roku's Andrew Conroy, who heads agenc...
2021-07-1926 minBeetCast36 - Sean Cunningham - Audience-Based Buying is Ready for PrimetimeWelcome to this episode of the #BeetCast In this episode, I am very happy to welcome our good friend and industry leader Sean Cunnigham, CEO of the VAB, previously known as the Video Advertising Bureau. The VAB is the essential advertising industry organization for the television programmers, networks and the entire TV industry. An ad man in previous life, Sean has been at the helm of the organization for 18 years and has seen a lot of changes. Probably none as dramatic as what is happening now with the big switch to audience-based buying...
2021-07-1226 minBeetCast35 - Irwin Gotlieb Sees Crisis in Television Ad Pricing AheadIt may not happen overnight, but the evolving nature of TV consumption methods is bringing a "tipping point" in the way that TV ads are bought and sold. That is according to a veteran media agency executive who has been observing the long arc of supply and demand toward a profound shift. In my podcast interview with former GroupM global chairman Irwin Gotlieb talks about how connected TV is re-shaping the TV upfront ad sales season. Media's pincer move Gotlieb sees two big dynamics. 1. Shift from linear to non-linear c...
2021-07-0615 minBeetCast34 - Andre Swanston - Angels Saved My Start-up as VC's Shut the DoorHe had a successful exit when his start-up Tru Optik was sold to data giant Transunion last year. But it was tough sledding, building an advanced media data business five years ago. Now a super-hot sector, Andre was ahead of his time. While he made early progress with product development and industry partnerships, funded from a few early stage angel investors, access to venture capital was nearly impossible. While he says the adtech industry was open to him, he was shut out by VC's — unable to even to get preliminary pitch meetings. He blames racial bias. With VC...
2021-06-2843 minBeetCastJason SmithWhile we are focused this week on our June 23 Responsible Media event around initiatives from GroupM, other media agencies charting their own course to to a more inclusive, sustainable media landscape. In this week's episode of the #BeetCast we explore the topic through the initiatives of the Publicis Groupe and the Spark Foundry agency. Our guest is Jason Smith, President, Diversified Investments at Spark Foundry, a unit of Publicis Media. Jason is twenty-year veteran of the agency world with time as Horizon and Mindshare. He joined Spark Foundry earlier this year in a newly created ro...
2021-06-2118 minBeetCast32 - Doug Rozen - the Imperative around "Meaningful Media"This week our guest is Doug Rozen, CEO of Dentsu Media Americas. Doug has been a media innovator for many years. We've covered him extensively at OMD then 360i and now as the newly named head of media at Dentsu Americas. Doug articulates the vision of his company as becoming more meaningful to the consumer and to brands. He speaks about marrying sophisticated targeting and AI with personally optimized creative. Meaningful Media is the new mantra at Dentsu, he explains. Thanks Doug for a fascinating conversation. Big thanks to Mediaocean, the sponsor of the...
2021-06-1418 minBeetCast31 - Louisa Wong My guest this week is Louisa Wong, Wavemaker CEO of the Americas. She is a pioneer in the programmatic space, starting her career on the sell side with stints at AOL, CNET and at Sky where she headed the satellite company's trading desk. She joined the buy side in the early days of Dentsu's Amnet and remained with the company at its Amplifi and Carat units. The British born executive moved from London to New York five years ago. Last just July, she was tapped to head the Americas region for GroupM's Wavemaker.
2021-06-0719 minBeetCast30 - Marla Kaplowitz - Advertising Is Moving to "Outcomes, not Output"Advertising campaign success and agency compensation is increasingly tied to outcomes as measurement has become more robust, says Marla Kaplowitz, President and CEO of the 4A's, the trade association of the advertising industry, in this podcast conversation with me. She speaks about the 4A's four pillars of media responsibility. She reflects on how the pandemic and the racial justice movement of the past year have accelerated change. Please join me and Marla and other industry leaders on June 23 at 1 p.m. on for our #ResponsibleMedia Global Forum, live on LinkedIn Live, Twitter and YouTube. The proje...
2021-06-0118 minBeetCastKirk McDonaldMarking the two years since Cannes, we are doing a very exciting program with GroupM and the 4A's. We are convening a global forum on Responsible Media on June 23. The virtual event will explore the future of media as being responsible and sustainable with some 30 speakers from the WPP/GroupM agencies, media, brands and technology companies. The program takes its lead from the Responsible Media investment initiative from GroupM. The initiative was announced last month by Kirk McDonald, CEO of GroupM NA. Kirk is today's guest on the BeetCast. He explains the imperative for...
2021-05-2418 min
BeetCast27 – Pooja Midha -Very happy to have our colleague and friend Pooja Midha, Chief Growth Officer of Comcast Advertising, on this episode of the #BeetCast podcast. Pooja is a veteran of senior advanced TV roles at Viacom, Disney and as CEO of trueX until earlier this year. For all of us, it's been a challenging time during the pandemic: For Pooja it has been an especially tumultuous year that included the sale of TrueX, a pregnancy, the birth of a second child, and joining Comcast in a senior role. In this session, she speaks about her e...
2021-05-1723 minBeetCast26 - Lance Neuhauser - Innovation, Determination and a Business Class UpgradeVery happy to welcome to the podcast Lance Neuhauser, a visionary leader and a great guy. Lance has a fascinating background as a veteran media agency executive at Omnicom and in recent years, as a pioneering entrepreneur. He is the co-founder of 4C Insights. Last year, the company was sold to Mediaocean where he now serves as president. Why the name 4C? Lance explains it was the luck of airline upgrade to business class which put him in seat 4C, next to Alok Choudhary, the renowned computer scientist from Northwestern. They hit it off...
2021-05-1025 minBeetCast25 - Nicolle Pangis - From TV Sales House to Powerhouse in Advanced TVToday we kick off our second season with our new sponsor in Mediaocean. A huge thanks for the continuing partnership. Our guest today is Nicolle Pangis, CEO of Ampersand, the cable TV sales and data company owned by Comcast, Charter and Cox. More on Ampersand and its expanding business in my chat with Nicolle. Nicolle is one of the most accomplished media innovators we know. She started her career at 24/7 RealMedia, moved on to and Xaxis and then to GroupM in senior positions. In 2018 she joined NCC Media as CEO. The company was later rebranded a Am...
2021-05-0321 minBeetCast24 - Scott Schiller - Be Open to Change, Be Ready, There Are No Sacred CowsHappy to have Scott Schiller on this episode of the BeetCast. Scott is a media pioneer, leader and teacher. Many of you know him from his role at NBC Universal as Executive VP of Advertising. He is a former chairman of the IAB. Presently, Scott serves as Global Chief Commercial Officer of the ENGINE Group, a global advertising and marketing services firm. In addition to his "day job," For the past four years, Scott taught media studies to undergrads at New York University. In our chat he explains how much he enjo...
2021-04-2620 minBeetCast23 - Tracey Scheppach - TV "Data Must Be Free!"I am so delighted to welcome my dear friend Tracey Scheppach to this episode of the #BeetCast. I call her the "mother of addressable TV". Well, she didn't exactly invent addressable TV but she was by all accounts the first buyer of the medium. She was deeply involved with pilot projects in Colorado and Alabama in some twenty years ago. In our chat, she recalls those early days and her move to Starcom in 2005 to head the agency's advance TV practice. In 2016, she left Starcom to start her own company which is a bo...
2021-04-1932 minBeetCast22 - Kevin Krim - TV is One of The Biggest Drivers of Organic SearchThe most predictive signal for economic action is search and it's the gateway to all lower funnel activities, says Kevin Krim, CEO of EDO, a data company that correlates television advertising with search. I've covered Kevin's work over the past 10 years in his top digital leadership roles at Bloomberg and CNBC. We've spoken many times about the changes of TV news from linear to a digital media. It's been a fascinating sector to cover and Kevin has been way in front of it for many years. Since 2105, he has headed EDO, a TV da...
2021-04-1226 minBeetCast21 - Gila Wilensky - Xaxis Celebrates its 10th Anniversary as an "Outcome" Media CompanyThis week, our podcast guest is with Gila Wilensky, President of of Xaxis US. She was appointed to the head the agency one year ago, coming from GroupM's Essence where she was Head of Media Activation for North America. In 2013, Gila joined the growing Google account at Essence and built a team to run Google's SEM and biddable media efforts. Gila also helped Google codify its global Adwords and DoubleClick best practices. She grew Essence's social practice by 50x between 2013 and 2016. In this interview, she talks about her path to leadership and...
2021-04-0522 minBeetCast20 - Yin Woon Rani - We Can't Be "Invisible" AnymoreFor many of us, the issue of hate against Asian Americans hasn't been talk about. But through hate crimes, fostered by the pandemic and economic strains, this has become a pressing matter for us to understand and address, particularly for us in the marketing and media industries. To put this in perspective is one our industry's leading voices, Yin Woon Rani who is our guest in this episode of the BeetCast. Yin was born in Malaysia, raised in Singapore. She emigrated to the United States where she attended Yale. She went on to senior positions at IP...
2021-03-2917 minBeetCast19 - Alysia Borsa - Contextual Advertising, Unique Identifiers Coming In Focus as Cookies FadeAlysia Borsa, President of Digital at Meredith Corporation, the giant women's lifestyle publisher, discuses how she is navigating the post cookie world in this episode of the BeetCast with guest host Matt Spiegel, EVP for Media at Transunion. She explains the rising value of contextual marketing, the need for unified identity solutions, and "clean rooms." Addressing the upside of the pandemic for Meredith, she says the publisher's editorial focus on home and family has become more relevant during these times.
2021-03-2229 minBeetCast18 - Sean Kegelman - Streaming Podcasts vs DownloadsSince its inception, the distribution of podcasts has relied on a downloaded file, sent to users via RSS feed. But that system has limitations in understanding consumption. It's akin to delivering a magazine but not knowing if it was opened or read. Spotify's platform for podcast distribution is streaming as it is for music. The company has invested heavily in the podcast field. According to eMarketer, this year, Spotify will pass Apple in the number of listeners to podcasts in the U.S. The evolution of podcast to streaming will fundamentally change the value of the medi...
2021-03-1525 minBeetCast17 - Ashley J. Swartz - "Walled Gardens" Are a Tangled LandscapeThe introduction of big, complex streaming video services, which are not interoperable, are creating new closed ecosystems or "walled gardens" - presenting new challenges to buyers. This is one of the many topics covered in this episode of the #BeetCast with guest host Jesse Redniss and guest Ashley Swartz. They also covered video pricing, inventory, privacy and data. Lots to unpack from these industry veterans and long time colleagues. Swartz if founder and CEO of Furious Corp, an TV advertising infrastructure play. Redniss, a longtime advance TV executive at NBCU and Turner/Warner Media, co-founded Brave...
2021-03-0851 minBeetCast16 - Matt Spiegel - Data Collaboration Is Central to the Digital FutureData will redefine the value of media brands and the efficiency of media buys for marketers. To make this happen, data collaboration is essential, says Matt Spiegel, EVP of the Media Vertical at TransUnion, in this Beet.TV podcast moderated by Ashley Swartz, CEO of Furious Corp and a regular contributor to Beet.TV From a unified identity graph, to "clean rooms" to establishing an interoperable "marketplaces" - all the while in a privacy compliant, are some of the industry future.
2021-03-0134 minBeetCast15 - Bill Wise - A Big Legacy Player TransformedFor over 50 years, Mediaocean, formerly known as Donavan Data Systems, has been the software solution of choice for both advertisers and sellers., powering ad management, inventory and billing. With the acquisition of 4C least year, Mediaocean has become a cross platform player, expanding beyond its roots to planning, optimization and measurement. These are some of the conversation in this podcast with Mediaocean CEO Bill Wise and guest host Matt Spiegel, EVP of Transunion and head of its fast growing media vertical.
2021-02-2227 minBeetCast14 - Joanna O'Connell - The Key to Converged Video's FutureProper frequency management and the introduction of interactive, personalized ad experiences are are among the key elements essential for the success of advertising in converged TV, says Joanna O'Connell, VP and Principal Analyst at Forrester Research in this #BeetCast podcast. The session is guest hosted by industry consultant and advisor Jon Watts. O'Connell points to important innovations including Hulu's pause ads and TripleLift's dynamic ad placement. She and Watts talk about the state of measurement and the needs for a common currency to plan and manage advertising.
2021-02-1532 minBeetCast13 - Lisa Utzschneider - IAS is Integrated into Twitter & Other Social Platforms Will FollowIn December, Twitter announced the integration of third party verification vendors to validate advertising in its live feed. Integral Ad Science is one of the providers, and its CEO Lisa Utzschneider expects that other social platform will follow, responding to marketers' demands. This was one of the topics covered in this podcast episode of the #BeetCast, guest hosted by industry consultant Matt Prohaska. They covered the increasing importance of verification around contextual marketing, and the battle in combatting a rise in fraud around CTV. Lisa is one the most accomplished leaders...
2021-02-0826 minBeetCast12 - Terry Kawaja - AdTech is on FireAdTech is booming. Our podcast guest this week is Terry Kawaja, founder and CEO of LUMA Partners, who explains what's happening and where things are going. Many of you know him for his industry visualizations called the LUMAscape, his firm's deals, his speeches and his very humorous take on things in his clever videos. He is a unique and admired presence in our industry and I am pleased that he has joined me for this episode. During the pandemic, he and his team have been very much engaged in deal making. After a slow Q2&3, LU...
2021-02-0133 minBeetCast11 - David Cohen - Leading Through Extreme DisruptionDespite the disruption from Covid, on so many levels, it has been a time of innovation and acceleration in the digital industry. Things have changed dramatically and enabling many of those changes has been the IAB, known as the Interactive Advertising Bureau, the industry trade group that serves the digital publishers and the broader digital media ecosystem. Heading the IAB is David Cohen, who happened to take over the IAB in March of last year, just as we entered the lockdown. Tough task, but this advertising veteran, most recently president of IPG's MAGNA, is demonstrating w...
2021-01-2524 minBeetCast10 - Megan Clarken - Identity and Business Beyond the Walled Gardens This week's episode of the #BeetCast is guest hosted by Matt Prohaska, who I met around 10 years ago when he ran programmatic advertising at The New York Times. He moved from there to form a powerhouse consulting firm in his name. Matt is one of the brightest lights in our industry, a super great guy and I am grateful to him for his support and help over the years. This week's guest is Megan Clarken, CEO of Criteo. Megan joined the company late in 2019 after a 15 year stint at Nielsen where she was most recently chief...
2021-01-1833 minBeetCast11 - Michael Kassan - CES, Cannes Lions and a Hybrid Future for Live EventsIt's a virtual CES this week. it will be interesting to see how it goes. However it goes, I am pretty sure that our future industry events will be some sort of hybrid of live and virtual. And that will probably be the case for Cannes Lions, says Michael Kassan, my guest this week on the #BeetCast. Kassan is CEO and founder of MediaLink, the powerhouse consultancy. MediaLink is a unit Ascential, the owner of Cannes Lions and other major industry events. As usual, MediaLink will play a giant role at CES this week by progr...
2021-01-1122 minBeetCast10 - Andre Swanston: "Angels Saved My Start-up as VC's Shut the Door"He had a successful exit when his start-up Tru Optik was sold to data giant Transunion last year. But it was tough sledding building an advanced media data business five years ago. Now a super-hot sector, Andre was ahead of his time. While he made early progress with product development and industry partnerships, funded from a few early stage angel investors, access to venture capital was nearly impossible. While he says the adtech industry was open to him, he was shut out by VC's -- unable to even to get preliminary pitch meetings. He blames racial bias. ...
2021-01-0645 minBeetCast09 - Scott Hagedorn: "Programmatic Optimizes Towards an Algorithm of Sensationalism" Digital publishers and platforms have become adept at controlling fraud, but not so good about more subtle problems around content adjacency. There remains a lack of transparency around where a marketer's content will run and the impact of associating with sensational advertising. Says Scott Hagedorn, CEO of Omnicom Media Group in this BeetCast podcast moderated by Matt Spiegel, EVP of Transunion. Part of the problem is that sensational content optimizes algorithms that in turn pull advertising in. While the number of impressions might be high, associations with the content is not necessarily valued and potentially det...
2020-12-2134 minBeetCast09 - Doug Ray - "OTT and Addressable Is Now 50% of Video Ad Investment"It is becoming common for investment in OTT and addressable TV to be 50 percent of total video spend for many major brands, says Doug Ray, CEO of Dentsu Media, in this episode of the BeetCast podcast. The episode is guest hosted by Joanna O'Connell, VP & Principal Analyst at Forrester Research. The dramatic transformation in video investment is just part of deep dive into many transformative changes taking place in advertising including the resilience of digital media through the pandemic; outcome based modeling, omni-channel investments, the rise of DTC, privacy/identity and the maturing of creative...
2020-12-1435 min
BeetCast08 - Brian Morrissey: "Industry Events Have Become Commoditized"The events business has been crushed by the pandemic and physical events won't come back until next Fall. As events producers and publishers shift to virtual events, the results have been mixed, observes Brian Morrissey, long time editor-in-chief of Digiday, who stepped down from his position in October. He suggests that events scheduled this Spring as physical events will inevitably become virtual. In my podcast with Brian, he points to the upside of virtual events of allowing more extensive programming with speakers being more readily available via a Zoom call from home. On the downside...
2020-12-0732 min
BeetCast07 Simulmedia's Dave Morgan: "Don't Write Off Linear TV"While the media industry's enthusiasm for addressable TV is building, it will remain a relatively small part of the TV advertising pie, says Dave Morgan, CEO and Founder of Simulmedia in this podcast. This episode of the BeetCast is hosted by Ashley Swartz, CEO and founder of Furious Corp and a longtime Beet.TV contributor. Linear TV provides the reach and value that advertisers want. Furthermore steaming is not for everyone as a third of the country doesn't have fixed broadband, Morgan notes. While overall viewership for linear TV will continue to decline, CP...
2020-11-3035 min
BeetCast06 Rishad Tobaccowala: "Know Your Consumer, Don't Profile Them"Consumers can't be truly "identified" via various data sets. Their feelings and moods can vary as much as the the profile of another person. The key to identity in marketing is to reach a consumer who "belongs," who opts in by providing first party data, says Rishad Tobaccowala, longtime senior advertising executive at the Publicis Groupe, now an independent advisor, author and industry prognosticator. He says this sort of permission marketing is essential for success . And there are lessons for publishers and writers like himself who have found greater traction in the process subscription. For his weekly subst...
2020-11-2329 min
BeetCast04 Mastercard's Raja Rajamannar: "The Obsolescence of Marketing Has Begun"In a new data-led marketing world, driven by technology, marketers are being left behind. The obsolescence of marketing has begun, declares Raja Rajamannar, Chief Marketing & Communications Officer and President, Healthcare Business, Mastercard, in this excerpt from an upcoming podcast on Beet.TV It is imperative that marketers understand AI, Augmented Reality and other emerging technologies to remain relevant. Already the role of CMO has eliminated from major companies, he notes. Much of Rajamannar's thesis around the crisis in marketing and a way forward is laid out in his forthcoming book: Quantum Marketing: Mastering the New...
2020-11-1629 min
BeetCast04 S4's Sir Martin Sorrell: "I Have a Point to Prove"He wasn't happy with the circumstances of his departure from WPP in 2018, the giant advertising holding company he founded. With S4 Capital, he is proving a point: he can create an agile, digital-only marketing enterprise, says Sir Martin Sorrell in this interview. S4 now has a market capitalization of about $2.5 billion.
2020-11-0925 min