Shows
The Revenue LoungeAligning Leadership Around a Strategic Narrative ft. Andy RaskinIn this episode of The Revenue Lounge, host Randy Likas interviews Andy Raskin, a consultant specializing in strategic narratives. Andy discusses the concept of the 'arrogant doctor' in sales pitches, the emotional connections that drive narratives, and the evolving nature of strategic storytelling in response to market changes.
2025-11-2545 min
Record RangersRecord Rangers 22/9/25 - Rangers revival or delaying the inevitable? | Captain Raskin? | Contrast of loan RangersGavin Berry is joined on the Record Rangers podcast by Douglas Dickie and Andy Newport to discuss Rangers performance in the Premier Sports Cup quarter-final win against Hibs which eased a bit of pressure off manager Russell Martin and saw the return of Nico Raskin in the squad.
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2025-09-2245 min
Japan Station: A Podcast About Japanese Culture & the Japanese LanguageDo Japanese people have longer intestines than Westerners? | Japan Station 164/Ichimon Japan 02This episode of Japan Station is a rebroadcast of episode two of Ichimon Japan. On this episode of Ichimon Japan we ask: Do Japanese people have longer intestines than Westerners? Topics Discussed Whether Japanese people have longer intestines than Westerners The idea that longer intestines are a result of the Japanese people having a diet centering around rice, grains, and vegetables The inconsistent details surrounding the idea that Japanese people have longer intestines than Westerners Andy Raskin's quest to determine if Japanese people have longer intestines than Westerners The stealing of corpses in Meiji period Japan...
2025-06-2455 min
The Bigger NarrativeHelp Scout CEO Nick FrancisLearn why Nick Francis bet everything on a new business model—and about the new strategic narrative he built to make sense of it for his team, his investors, and his customers. With my mom on a rare vacation, my sister steps in to take the intro call.
2025-06-1023 min
The Back Room with Andy OstroyRep. Jamie Raskin on the Trump/Musk Break-Up, the Big Ugly Bill, Antisemitism, and his "BiPAWtisan" Bark Act!Congressman Jamie Raskin represents Maryland’s 8th Congressional District. He is the Ranking Member of the House Committee on Oversight and Accountability. he was the lead impeachment manager in Donald Trump’s second impeachment trial and served on the Select Committee to Investigate the January 6th Attack on the United States Capitol.
Prior to his time in Congress, he was a three-term State Senator in Maryland, and was also a professor of constitutional law at American University’s Washington College of Law for more than 25 years. He has authored several books, including the Washington Post best-seller Overruling Democr...
2025-06-0747 min
The Beet: A Podcast For Plant LoversTree-Powered Gardening with Andy Dibben and Ben RaskinIn this episode of the Beet Podcast, Jacques chats with Ben Raskin and Andy Dibben, authors of Silvohorticulture. They dive into this innovative technique of planting trees alongside crops, turning trees into the garden's stars while enhancing crop production with the perfect balance of light, water, and soil. Tune in to learn how to bring this tree-powered magic to your own backyard!Connect with Ben Raskin and Andy Dibben:Ben Raskin and Andy Dibben design and manage agroforestry systems and have extensive experience in commercial horticultural crop production. Through observation, they have...
2025-03-2445 min
The Thriving Farmer Podcast324. Exploring Agroforestry: Ben Raskin and Andy Dibben on SilvohorticultureHow can farmers integrate trees into vegetable production to enhance yield, biodiversity, and resilience? In this episode of the Thriving Farmer Podcast, we're joined by Ben Raskin and Andy Dibben, co-authors of Silvohorticulture, the first detailed guide on agroforestry for vegetable farms. With extensive experience in commercial horticulture and agroforestry design, Ben and Andy provide practical insights into how farmers can successfully integrate trees into their growing systems. Tune in to learn how agroforestry can optimize farm productivity, improve soil health, manage pests, and reduce costs—all while fostering biodiversity and resilience in changing climates. ...
2025-03-1157 min
Growers DailySILVOHORTICULTURE, Integrating Trees into the Market Garden with Ben Raskin & Andy DibbenSquirrels, today we begin with an ending and we will end with a beginning. My guests today, the wonderful and amicable Andy Dibben and Ben Raskin, authors of the new book SilvoHorticulture will be inspiring us to participate in the great art of welcoming trees into our cropping systems. The planting of trees that will continue to bestow generations to come with gifts unnumbered feels like the perfect last episode, doesn't it? Let's get inspired, shall we. Folks who support the show... Farmhand is the only all-in-one virtual assistant built by and for farmers. Sign u...
2025-03-101h 22The Bigger NarrativeInflu2 CEO Dmitri LisitskiChoosing the right enemy is critical for a great strategic narrative. Also, my mom proposes an tweak to Influ2’s name.
2025-03-0617 min
Life with MachinesCan AI Help Us Talk to Animals? | Aza Raskin (Ep. 11)In this Life with Machines episode, Baratunde Thurston talks with Aza Raskin about something straight out of science fiction—teaching AI to communicate with animals. As co-founder of the Earth Species Project, Aza is working on technology that could let us listen to whales, understand what elephants are saying, and maybe even talk back. This isn’t just about decoding nature’s languages—it’s about rethinking intelligence, communication, and our place in the world. Aza and Baratunde get into the ethics, the mind-blowing implications, and whether we’re about to make first contact… without ever leaving Earth. Plus, BLAIR, the sho...
2025-03-041h 16
THE DAILY BLAST with Greg SargentJamie Raskin’s Brutal Takedown of Elon Musk Shows Dems Are Waking UpAs Elon Musk’s government takeover continues, Representative Jamie Raskin has been sounding a particularly urgent alarm. And during a Twitter fight between the two, Raskin asked Musk a simple question: As someone who supposedly works for the government now, will he submit to basic financial disclosure and conflict-of-interest rules? This got us thinking: Why are we treating the idea that Musk should submit to these rules as a fool’s errand? Let’s demand it! We talked to election law expert Andy Craig, a fellow at the Institute for Humane Studies and author of a new piece for The Unpopu...
2025-02-0524 min
The DSR NetworkThe Daily Blast: Jamie Raskin’s Brutal Takedown of Elon Musk Shows Dems Are Waking UpAs Elon Musk’s government takeover continues, Representative Jamie Raskin has been sounding a particularly urgent alarm. And during a Twitter fight between the two, Raskin asked Musk a simple question: As someone who supposedly works for the government now, will he submit to basic financial disclosure and conflict-of-interest rules? This got us thinking: Why are we treating the idea that Musk should submit to these rules as a fool’s errand? Let’s demand it! We talked to election law expert Andy Craig, a fellow at the Institute for Humane Studies and author of a new piece for The Unpopu...
2025-02-0524 min
HortWeek PodcastSilvohorticulture with Ben Raskin and Andy DibbenBen raskin and Andy Dibben have written Silvohorticulture, A Grower's Guide To Integrating Trees Into Crops published in January 2025 by Chelsea Green Publishing.Raskin is head of horticulture and agroforestry for the Soil Association and Dibben is head grower at Abbey Home Farms in Gloucestershire.They say interactions between trees and crops is an under-investigated area and that trees can offer many benefits for food growers.The foreword is by Stockfree Organic farmer Iain Tolhurst who calls this "agroforestry at its finest" and says which trees to choose is "no lo...
2025-01-1719 minThe Bigger NarrativeTech Mahindra CEO Mohit JoshiA $6.5B services company adopts a new strategic narrative to convey differentiation in its market and guide employees. Also, my mom wants to get more personal.
2025-01-1415 min
Couples TherapyAllison RaskinWe kind of knew *of* Allison before sitting down with her on today's episode, but we didn't *know* Allison and boy oh boy are we glad we got to because she's the bee's knees! Now, you all probably know of Allison Raskin from her YouTube channel Just Between Us with her comedy partner Gabe Dunn (with whom she's also written several books) or from her two great books Over-Thinking About You and her latest I Do (I Think)! But even if this is your first time meeting her, strap in for some fun and sage advice! Allison walks us...
2024-11-261h 22The Bigger NarrativeElekta GM Anish Patankar
How one of the world’s largest medical device makers is using a new strategic narrative to differentiate its software offerings from those of its biggest competitor.
2024-10-1517 min
The TransactionPitching the Promised Land with Andy Raskin - The Transaction - Ep # 24Today Craig and Matt welcome guest Andy Raskin, a renowned figure in the B2B space. The discussion revolves around the importance of creating impactful sales narratives. They discuss the structure and strategy behind compelling sales decks, leaning on examples like the famous Zuora deck. Andy shares insights on transitioning from founder-led sales pitches to scalable narratives and emphasizes the significance of CEO involvement in crafting these stories. The conversation also explores how narratives can frame market changes and embody a movement, making them more relatable and engaging for diverse audiences. Takeaways:Emphasize u...
2024-09-1250 min
The Boxing Esq. PodcastBoxing Esq. Podcast #66 - Eric RaskinExcited to have one of my all-time favorite boxing writers on the pod this week, Eric Raskin from boxingscene.com (formerly of the excellent Interim Champion Boxing podcast with his longtime podcast partner Kieran Mulvaney).
We talked about Eric’s pathway in the sport starting at Ring and KO magazines and branching out to ESPN, Grantland, HBO, and Showtime boxing. We then get into one of his most recent articles about the Saudi "Supercard" from this past Saturday and how maybe we should rethink these so that they don’t last eight hours and have so much fawning over Turki Alal...
2024-08-082h 09
Pipeline VisionariesHow CMOs Should Think About Building a Strategic NarrativeThis episode features an interview with Andy Raskin, Strategic Narrative Consultant, who aligns CEOs and their teams around a strategic narrative — to power success in sales, marketing, fundraising, product and recruiting.In this episode, Andy shares what a strategic narrative is, how CMOs should think about it, and how to get CEO-buy-in.Key Takeaways:Clarifying and developing your strategic narrative is a leadership level task that requires buy-in from the full executive team, and buy-in from the CEO is crucial. A successful strategic narrative transforms the act of buying into that of joining a mov...
2024-06-1845 min
JUST BrandingS05.EP08 - How to Use Strategic Narrative for Brand Growth with Andy RaskinIn this episode Matt and Jacob sit down with the master of 'Strategic Narrative' Andy Raskin.
👉 Learn more: https://justcreative.com/podcast
Andy walks through how to create a narrative which positions your brand as the front runners in a movement and how this cuts through noise and galvanises companies around a powerful purpose.
If you want help punching up your brand positioning, this episode is not to be missed.
2024-05-2146 min
GTM UnfilteredHow To Survive As A StartUp Founder - David Politis - GTM Unfiltered - Episode # 018There’s a lot going on when you’re the Founder of a startup, so how do you keep yourself from going insane? Lucky for you, we’ve brought on someone who has not only survived founding multiple startups but has been able to thrive. Our special guest is David Politis, the Founder and Executive Chairman of BetterCloud. David joins Craig Rosenberg in the first half of the episode to share the most important advice from the 63-page paper he published titled, The StartUp Founder Survival Guide. In the second half of the episode (34:49), Judd Borakove and Matt Amundson hop on...
2024-02-091h 16The Bigger NarrativeFoxglove CEO Adrian Macneil
Foxglove’s “Goodbye prototypes, Hello production” narrative became a strategic North Star not only for selling, but also for how CEO Adrian Macneil’s team fleshes out product roadmap.
2024-02-0623 min
Building With Buyers: Startup Marketing and Growth Fueled By Customers187 - I Grilled Andy Raskin On Strategic Narrative And He Was Totally Cool With ItHiya! This episode is the 2nd in a 3-part series of episodes where I explore 3 topics:
Positioning (last episode)
Strategic Narrative (this one)
Category Design (next time)
I hear these concepts being thrown around all the time but not always fully understood.
What are the key differences?
When should you use one method over another?
What’s my take on them? Which one do I think is actually the most helpful and WHY?
Andy Raskin is the mast...
2024-01-2950 min
The Bill Caskey Podcast: High Impact Sales Training for Sellers and LeadersCrafting a Strategic Narrative for Growth with Andy RaskinIn this episode, Bill interviews Andy Raskin, an expert on strategic narratives. They discuss how to craft a compelling story that frames your product or service within a broader movement that your customers want to be a part of. Andy shares his methodology for identifying the old mindset versus the new, defining a "buyer mission statement," and mapping how your offering enables customers to achieve that mission by overcoming key obstacles. This narrative becomes a rallying cry for your sales, marketing, and product teams. Tune in to learn how shaping your strategic narrative can transform st...
2024-01-1723 min
GTM UnfilteredSparking a Movement with a Strategic Narrative - Andy Raskin - GTM Unfiltered - Episode # 014Today's guests wrote The Greatest Sales Deck I’ve Ever Seen, one of the most famous blog posts in the history of B2B go-to-market and has worked with some of the largest B2B SaaS companies on the planet. Special guest Andy Raskin joins Host Craig Rosenberg to discuss the power of strategic narratives and how to create a movement around your company. Andy shares the importance of shifting from an "arrogant doctor" approach to messaging to a strategic narrative that sparks a movement of dire importance. Additionally, Host Matt Amundson explains how a veteran CMO thinks about st...
2024-01-1250 min
Run the NumbersE21: Building the Storytelling Muscle for CFOs with Andy RaskinOn the 21st episode of Run The Numbers, CJ sits down with Andy Raskin, a prominent Strategic Narrative consultant to venture-backed CEO and leadership teams. They discuss the importance of strategic narrative in conveying the value of a company and tell a powerful story to investors, highlighting the approach of naming the old game and the new game, interpreting transitions in the market as 'life and death' stakes, demonstrating how old tools weren't built for the new challenges, and how to keep updating a company's strategic narrative. Tropic is the next-generation Procurement Platform that’s helping modern CFOs take control of...
2024-01-0341 minThe Bigger NarrativeNorthOne CEO Eytan Bensoussan
NorthOne started as an online bank for small businesses—it’s backed by top-tier VCs including Redpoint and Battery Ventures—but the vision from the beginning was to go beyond banking to add automation/intelligence around things billing, cash management—all the stuff big companies take for granted, but that small ones still struggle with. As Northone began rolling out those capabilities, however, CEO Eytan Bensoussan and his team struggled to describe what NorthOne was becoming—to customers, investors, and job candidates. So together we built a narrative around what NorthOne now calls “Connected Banking.” In this episode we dive into what...
2023-09-2630 minThe Bigger NarrativeOneTrust CEO Kabir Barday
As OneTrust grew through acquisition, CEO Kabir Barday craved a new narrative to help buyers, investors, and employees make sense of what it was becoming. My mom likes that I showed up to my first call with Kabir sweaty from ultimate frisbee.
2023-06-1319 min
Masters of SaaSHow to Raise Millions in SaaS With Storytelling - Andy Raskin @ Strategic NarrativeIn this episode, we get up close and personal with Andy Raskin, a strategic messaging consultant and founder of Strategic Narrative, a consulting firm that helps SaaS companies shape their stories to achieve strategic success.Andy's superpower is crafting stories that inspire action, and his work has helped his clients raise hundreds of millions of dollars in investments. He's a New York Times, Inc., and Forbes contributor, and has lectured at UC Berkeley and Stanford.But Andy's approach is not just about research and creativity. It's about empathy and connection. He cares deeply about his...
2023-06-1257 min
Lenny's Podcast: Product | Career | GrowthThe power of strategic narrative | Andy RaskinBrought to you by Coda—Meet the evolution of docs | Lenny’s Job Board—Hire the best product people. Find the best product gigs | Eco—Your most rewarding app—Andy Raskin helps CEOs align their leadership teams around a strategic narrative—a single story that powers success in sales, marketing, product, fundraising, and recruiting. His clients include Gong, Dropbox, Uber, Salesforce, Square, and IBM. In today’s episode, we discuss:• What a strategic narrative is, and how to craft one• How having a strategic narrative can bring alignment to your entire company• Ex...
2023-05-281h 02The Bigger NarrativeRedox CEO Luke Bonney
How Redox evolved from pitching what was essentially a technology brag to a strategic narrative about a change in the world that starts with its customers’ customers. My mom even gets what Redox does, sort of.
2023-05-1217 min
The Sales Transformation Podcast#73 - Transforming your company with the Strategic Narrative w/ Andy RaskinDr Phil is joined by Andy Raskin, most well-known for his work in helping venture-backed CEOs and their leadership teams align around a high-level story that powers success—in sales, marketing, fundraising, product development and recruiting—by getting everyone on the same page about strategy and differentiation through what’s known as The Strategic Narrative.In this episode, Phil and Andy discuss the importance of the strategic narrative in sales and how it can emotionally engage buyers and challenge their own status quo. They explore how storytelling can create a stronger connection with customers and how the strate...
2023-04-2053 minThe Bigger NarrativeKandji CEO Adam Pettit
To power its next phase of growth, Kandji is telling a bigger story. My mom agrees you have to limit the number of people in a working group to achieve alignment.
2023-04-1117 min
Building With Buyers: Startup Marketing and Growth Fueled By Customers143 - How To Run Brainstorming Sessions To Increase Creativity And Business Impact (Andy Raskin, Master of Strategic Narrative)Andy Raskin is the storyteller of Silicon Valley, the master of strategic narrative. Andy helps CEOs align their teams around a strategic narrative in order to power success in sales, marketing, fundraising, product and recruiting. Clients include VC-backed companies funded by top VC firms like Andreessen Horowitz, Accel, Google Ventures, and First Round Capital. He’s also led strategic narrative training at Salesforce, Uber, Square, Yelp, VMware, Intel, General Assembly and more.
On Andy's podcast "The Bigger Narrative" he talks to CEOs from companies like Zuora, Grin, 360Learning, and Contentful about the power and impact of strategic na...
2023-03-1326 minThe Bigger NarrativeContentful CEO Steve Sloan
Sloan talks about aligning Contentful’s team and customers around a new strategic narrative about “Composable Content” to evolve the company, which has raised nearly $350 million, beyond its roots as a “headless” content management system.
2023-02-0721 min
In the Bubble with Andy SlavittThe January 6 Committee Results (with Rep. Jamie Raskin)Congressman Jamie Raskin and the rest of the January 6 Committee are out with their final report. Andy asks Jamie about the chargeable offenses, what a criminal referral to the Justice Department does, and how to stop the Donald Trumps of the future. Raskin also discusses what Democrats can get done in this year’s divided government. Keep up with Andy on Post and Twitter and Post @ASlavitt. Follow Congressman Raskin on Twitter @RepRaskin. Joining Lemonada Premium is a great way to support our show and get bonus content. Subscribe today at bit.ly/le...
2023-01-0438 min
The Founder's Foyer with Aishwarya Ashok#14 Strategic narrative, startup pitches, storytelling for founders ft. Andy Raskin, Silicon Valley storytelling mastermindWhether it’s meeting a founder friend, a potential hire, investor, customers, or even a bunch of product team leads, there’s one thing that stands out–the ‘narrative’ you want to tell, the story of what you’re building and why you’re building that. Strategic narrative binds all the folks who are directly impacted by your ideas and in turn gives you all the clarity and helps you articulate your vision well. But, how do you frame this narrative? What are the components of a great story?
Andrew Raskin is a Silicon Valley storytelling mastermind. Andy helps C-su...
2022-10-0450 minThe Bigger Narrative360Learning CEO Nick Hernandez
After raising $240M, Nick crafted a strategic narrative that has not only made him more successful at selling 360Learning’s vision to other CEOs, but also became his team’s North Star for building and measuring the success of their product.
2022-09-1620 min
PreSales HeroesAndy Raskin on the Power of StorytellingJoin special guest Andy Raskin for his perspective on the power of storytelling for Solutions teams–a topic he'll address in his UNXPCTD keynote. Andy has helped some of the biggest names in tech align their teams around a strategic narrative to drive success across GTM. Save your seat for the full talk at https://unxpctd.vivun.com/.
2022-08-1826 min
The Cyber Go-To-Market Talk podcast for cybersecurity sales and marketing teams148: How to use strategic narrative to engage with prospects with Andy RaskinSend me a text (I will personally respond)Cybersecurity is a notoriously technical and overcrowded arena. You’re solving problems in a way that your average prospect will not always naturally grasp. Not to mention, the competition is stiff. How do you bridge the gap between your product and its buyers, stand out from the crowd and sound different… even when your product shares similarities with your competitors in the market?The answer is by leveraging the power of story in your brand narrative, and in this episode I sit down with the man...
2022-08-0439 min
Presentation Thinking™#26. Your Story Is Your Strategy: What we’ve learned from Andy Raskin.Andy Raskin is a strategic storytelling evangelist.
For Mikey and Molly, his work was a gateway into the thriving ecosystem that is Presentation Thinking. From his in-person appearances to an online article gone viral, he emphasizes that your story IS your strategy—and it’s important to leverage it.
Learn along with us how to use your story and invite people to join in your journey.
2022-07-2138 minThe Bigger NarrativeMetaMap CEO Filip Victor
The strategic narrative behind a $70M fundraise. Also my mom defines entrepreneurship in terms of laundromats.
2022-06-1618 min
Dear ShandyNavigating Romance When You Have Anxiety, OCD Or Depression With Allison RaskinToday's guest, Allison Raskin, is a New York Times best selling author and mental health advocate. Her 3rd and latest book, “Overthinking About You: Navigating Romantic Relationships When You Have Anxiety, OCD, and/or Depression” just came out on Tuesday (May 3). When we polled you, our Shandies, over on Instagram about this topic, the floodgates of messages and emails opened, so we do our best to cover the most common themes today, including when to reveal your mental health struggles in a new relationship, how to communicate your needs (and what to leave out), and how to tell the diff...
2022-05-051h 01The Bigger NarrativeGRIN CEO Brandon Brown
The new narrative that helped Grin raise a $110M Series B
2022-02-0818 minThe Bigger NarrativeSpot AI CEO Tanuj Thapliyal
Sales were growing, so why did Spot need a strategic narrative? Plus my mom has questions about cameras and climate change.
2021-11-1626 min
Building With Buyers: Startup Marketing and Growth Fueled By Customers61 - How To Tell A Different Story And Create A Movement - Andy Raskin, The Storyteller Of Silicon ValleyAndy Raskin is the master of strategic narrative.
Andy helps CEOs align their teams around a strategic narrative — to power success in sales, marketing, fundraising, product and recruiting. Clients include VC-backed companies funded by Andreessen Horowitz, Accel, Google Ventures, First Round Capital, and other top investors. He has also led strategic narrative training at Salesforce, Uber, Square, Yelp, VMware, Intel, General Assembly and more.
Here's what we cover:
Why Andy decided to invite his mom to co-create LinkedIn video clips;
What does "strategic narrative" mean exactly, and how is it different fr...
2021-11-1548 min
Today in WashingtonAZ election results Exchange between Rep. Raskin (D-MD) & Rep. Andy Biggs (R-AZ)AZ election results in Exchange between@RepRaskin & @RepAndyBiggsAZ
Raskin: Donald Trump refused to accept the results & unfortunately we have one of the world's great political parties which have followed him off of the ledge of this electoral lunacy and it's dangerous for democracy.
2021-10-0702 min
Revenue HarvestHow A Strategic Narrative Can Fuel Sales Growth with Andy RaskinThis episode of the Revenue Harvest Podcast with Nigel Green features Andy Raskin who helps CEOs align their teams around a strategic narrative. This strategic narrative shows how there used to be an old game of how to win in the world, but now there's a new game and look how all the winners are starting to play it already.
Andy shares how he helps CEOs form leadership groups that can shape the strategic narrative of the company. It is important to show the winners and the losers of this new game and how CEOs can become...
2021-10-0148 minThe Bigger NarrativeWisely CEO Mike Vichich
How a strategic narrative is powering growth for a bootstrapped SaaS company. Also, my mom discusses her “third career.”
2021-09-2826 min
The SaaS Brand Strategy ShowEp. 2 - Strategic Narrative, Category Design, or Brand Strategy? Which is it?A veritable debate has broken out amongst some of the brightest minds in the SaaS messaging and positioning space. Writer and business veteran Andy Raskin is pushing the importance of "Strategic Narrative." The writer of Play Bigger, Christopher Lochhead, continues to stake his flag on the "Category Design" mountain. Around here, at DRMG, we use the language "SaaS Brand Strategy" (or SBS)—the category we're creating.
Today, we dive head first into the debate to elevate the value of each of these perspectives, and ask the question: Are any of us right or wrong? And what is th...
2021-09-0835 min
2021-08-2604 minThe Bigger NarrativeJR Tolver, CEO, The Athlete LLC
How a former NFL player’s strategic narrative is helping rookies build their own brands
2021-08-2013 min2021-08-1302 min
B2B Category Creators with Gil AlloucheDaniel Barber, CEO at DataGrail, and Andy Raskin, Strategic Narrative ConsultantIn our 16th episode, Gil talks about category creation with two B2B leaders who have shaped the data privacy management and strategic narrative categories.
Panelists for this episode include Daniel Barber, CEO & Co-founder at DataGrail and one of the influencers behind the integrated privacy solution category, and Andy Raskin, Strategic Narrative Consultant to CEOs.
You'll walk away from this episode with a greater understanding of storytelling, market research, and product development.
BONUS! Andy shares a strategy you can use to transform complicated product messaging into simple stories.
2021-07-2946 minThe Bigger NarrativeElisity CEO James Winebrenner
Selling the latest advances in network security in a way that even my mom says “didn’t sound technical”
2021-07-2716 min
Product Marketing LifeProduct Marketing Life | Andy RaskinWe caught up with well-known positioning and messaging maestro Andy Raskin about the secret sauce behind his success, the difference between narrative positioning and descriptive positioning, the importance of getting CEOs bought in, and more.Here's the tweet we reference throughout the show.---"Narrative positioning seems to win every time. It's like who are the category leaders? What's the story they're telling? As we get more and more into this world where customers are bombarded by claims, it's the ones who are telling a story that is not about claims and that is...
2021-07-1428 min
The Jam Sessions by Rock Content#9. Story is Strategy: Strategic Narrative as your Company's North Star with Andy RaskinEvery brand has a story and Andy Raskin has helped dozens of successful businesses tell theirs. His clients include teams backed by Andreessen Horowitz, First Round Capital, GV, and other top venture firms. Andy has also led strategic narrative training at Salesforce, Square, Dropbox, IBM, Uber, VMware, and General Assembly.
2021-06-2950 minThe Bigger NarrativeEmplify CEO Santiago Jaramillo
A strategic narrative pushed Emplify to get acquired. My mom wishes I hadn’t told you that yet.
2021-06-2216 min
Foolproof9. The Pain of Scheduling | There Has To Be a Better WayCoordinating schedules is one of the great challenges of distributed work and modern social lives alike. In this episode, we discuss the friction inherent to asking people to meet, some of the solutions to coordinating calendars, and how passing the “initiation burden” to technology can help us all get more out of the time we have.Andy Raskin’s article: https://medium.com/words-escape-us/the-politics-of-calendar-bots-aa4ecb00b6bc
2021-06-2237 minThe Bigger NarrativeAbstract CEO Kelly Watkins
Abstract’s strategic narrative is a North Star during a period of change. My mom calls this episode a “beautiful conversation that opened my mind to look at design in an entirely different way.”
2021-06-0129 min
The Business Storyteller PodcastEp 2 | Story Is Strategy (featuring Andy Raskin)In this episode from our Business Storyteller Summit 2020, we speak with Andy Raskin about the importance of CEOs involvement in developing the story, how strategic narrative can positively impact not only sales and marketing but also product, and how a sales deck can become the go-to resource for any company communication.Andy is a Strategic Narrative Expert and he helps CEOs align their teams around a strategic narrative. His clients include leadership teams at Salesforce, Square, Dropbox, IBM, Uber, and Yelp, as well as dozens of venture-backed technology companies. His 2016 post, The Greatest Sales...
2021-05-2746 min2021-05-1603 min2021-05-0604 min2021-05-0203 min2021-04-2703 min2021-04-2302 min2021-04-1806 min2021-04-1607 min2021-04-1303 min2021-04-1004 min2021-04-0602 min
GTM Live122 - Using Your Strategic Narrative to Your Advantage | Andy RaskinAndy Raskin joined us on State of Demand Gen to break down what he means when he talks about Strategic Narrative. He shares that the companies that are winning now are powered by a strategic narrative, which is more than just marketing and sales. It’s a story that guides actions at a company across all departments. Andy and Chris also talk about what you can learn from a movie that can be applied to your company’s pitch, the role customers play in the strategic narrative process, and how refining your company's narrative can make a positive difference in r...
2021-03-2637 min2021-03-0605 min
Seeking Wisdom with David Cancel#164: The Most Important Question to Ask as a FounderDC is often asked why he started Drift when he started Drift. As his fifth company, a lot went into the decision. But it boils down to a simple question – Why now? – with a simple answer– undeniable shifts.
In this episode, DC explains why “Why now?” is the most important question any entrepreneur can ask themself before starting a new venture. The answer must always be because of an undeniable shift – a massive change in our world, a megatrend that’s forcing people to adopt new behaviors. He also shares insights from three experts: Strategic messaging expert Andy Raskin, Sequoia Capital founder Do...
2021-02-2214 min
The Great Indian Marketing ShowAndy Raskin on Strategic Narrative and PositioningAndy Raskin helps CEOs align their teams around a strategic narrative. His clients include CEOs at dozens of companies backed by top venture firms including Andreessen Horowitz, Sequoia Capital and GV. Andy's 2016 post titled The Greatest Sales Deck I’ve Ever Seen has nearly 3 million views and has been embraced worldwide as a foundational framework for company and product positioning.
2021-01-0530 min
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast[REPLAY] Storytelling for Success: How to Design a Convincing Product NarrativeI've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel...
2021-01-0554 minThe Bigger NarrativeBONUS: Attorney Judy Raskin
In this special episode, I interview my mom about her inspiring career. My sister helps connect the dots.
2021-01-0116 min
Unpolished MBAEpisode 017: Andy Raskin - The Unlikely UnderdogListen to this conversation with Andy Raskin, an entrepreneur and previous tech startup founder that many people underrated throughout his journey. Upon learning how to tell stories in a compelling way, similar to a movie screenwriter, the trajectory of his career changed. Surprisingly, his degrees from Yale and Wharton played just a small part in his journey, earning him the status of "self-employed" at a school reunion.
TO READ THE TRANSCRIPT FOR THIS EPISODE GO TO ---> https://unpolishedmba.com/ep017
Visit unpolishedmba.com to receive more information on how to become...
2020-10-3024 min
Podium Stories with Marti SanchezAndy Raskin talks Strategic Narrative for CEOs | Episode 22 | Podium Stories w/ Marti SanchezAndy Raskin helps CEOs align their teams around a strategic narrative — to power success in sales, marketing, fundraising, product and recruiting. Clients include venture-backed companies funded by Andreessen Horowitz, First Round Capital, GV and other top investors. He's also led strategic narrative training at Salesforce, Uber, Square, Yelp, VMware, Intel and General Assembly.To learn more and get in touch, visit http://andyraskin.com.Also, you can connect with Andy on LinkedIn: https://www.linkedin.com/in/andyraskin/---
2020-10-0328 min
Sales & Marketing Talk Show#36 Storytelling for success with Andy RaskinAndy is expert of story telling & strategic narrative and helped companies like Salesforce, Uber, Intel & many more! In this episode of Sales & Marketing Talk Show we discuss with Andy about:✔️ Successful sales decks follow the same narrative structure as epic films and fairy tales. Why is that?✔️ Why you should’t talk directly about customers problem?✔️ 5 steps of perfect sales deck
2020-09-1633 min
Content HeroesThe New Game All the Winners are Playing, with Andy Raskin#49: Andy Raskin is an expert in messaging and positioning, and has helped some of the fastest growing companies in the world align their team around a strategic narrative.In this episode, we cover the biggest mistake most businesses make when telling their story, and how to tell a strategic narrative that will instantly establish trust with your audience and turn them into customers.If you've been looking for a better way to tell your own story, you'll definitely want to listen to this episode.Show notes and episode transcript at contentheroes.com/49...
2020-09-1522 min
Practical PivotsHow to Craft Your Strategic Narrative with Andy Raskin#025: A company without a story is a company without a strategy. Learn how to create a narrative that will reshape your buyers' journey, and hear Steve and Andy's thoughts on why LinkedIn, Andy's mom, and Ultimate Frisbee are all awesome.
2020-09-0248 minThe Bigger NarrativeZuora CEO Tien Tzuo
I finally meet the architect of The Greatest Sales Deck I’ve Ever Seen. My mom is also impressed by Zuora’s “usership” narrative.
2020-09-0123 minThe Bigger NarrativeMedCrypt CEO Mike Kijewski
How to choose the right old game/new game frame. MedCrypt gives my mom hope for humanity, but she’s still down about the bad stuff.
2020-08-0621 minThe Bigger NarrativeSpotMe CEO Pierre Metrailler
How SpotMe boosted average deal size with a new narrative, then evolved it for a COVID world. My mom likes Pierre’s accent.
2020-07-0222 min2020-06-0922 minThe Bigger NarrativeDrift CEO David Cancel
Pitch the new game, not the problem. Also, Dave inspires my mom to innovate.
2020-05-1227 min2020-04-2111 min
Surf and SalesS1E66 - How Zoom beat Skype on a simple story with Andy Raskin of Self-EmployedAndy's path is fascinating. A love for technology, the ability to write and get paid as a journalist and then move into product ownership. With stints at Skype and Mashery Andy parlayed his experiences into something magical. Its way more than just "the best pitch deck he's ever seen" Listen in and learn about: Old game vs new game Why your narrative is deeply connected to the sales deck Handling rejection from a VC What does the other side of an acquisition feel like? Moving from computer science to product marketing Understanding what a...
2020-04-2048 minThe Bigger NarrativeVersaPay CEO Craig O'Neill
How narrative powers differentiation. Also, my dad takes his desktop to class.
2020-03-1214 minThe Bigger NarrativePantheon CEO Zack Rosen
Why story is crucial for B2B selling. Also, Silvio tries to replace my mom.
2020-02-2716 minThe Bigger NarrativeWootric CEO Deepa Subramanian
A former engineer, Deepa sees a shift in how buyers want to be heard.
2020-02-1314 minThe Bigger NarrativeLogikcull CEO Andy Wilson
How Logikcull’s growth is powered by narrative. Also, my mom disses the title of my podcast.
2020-01-2814 min
The Tech FeedThe Tech Feed - CES 2020 - What to expect from Lifestyle TechKicking off CES 2020 in Las Vegas Andy chats with Robin Raskin, founder of Living in Digital Times follow a presentation on digital lifestyle trends for 2020. Hosted on Acast. See acast.com/privacy for more information.
2020-01-0608 minEveryone Hates Marketers | No-BS Marketing & Brand Strategy PodcastStorytelling for Success: How to Design a Convincing Product Narrative (5 Steps)I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel...
2019-12-1055 min
Marketing Swipe File5 Storytelling Secrets from Andy Raskin (aka The Guy Top B2B Brands Call When They Need Help With Positioning)On this episode of the Marketing Swipe File, DG sits down with Andy Raskin – who he calls a Silicon Valley storytelling mastermind. Andy Raskin is a highly sought-after consultant who knows a good story when he sees one. Case and point, his post "The Greatest Sales Deck I've Ever Seen" has become an internet sensation, with nearly 80k views on Medium. So we got Andy to spill his top five storytelling secrets. The ones he usually only shares with CEOs and CMOs. Secret number 1? State a big, undeniable change happening in the world. Secret number 2? Show that there will be wi...
2019-11-1921 min
CMO Conversations with Tricia Gellman5 Storytelling Secrets from Andy Raskin (aka The Guy Top B2B Brands Call When They Need Help With Positioning)On this episode of the Marketing Swipe File, DG sits down with Andy Raskin – who he calls a Silicon Valley storytelling mastermind. Andy Raskin is a highly sought-after consultant who knows a good story when he sees one. Case and point, his post "The Greatest Sales Deck I've Ever Seen" has become an internet sensation, with nearly 80k views on Medium. So we got Andy to spill his top five storytelling secrets. The ones he usually only shares with CEOs and CMOs. Secret number 1? State a big, undeniable change happening in the world. Secret number 2? Show that there will be wi...
2019-09-1220 min
GTM Made Simple97: In Search of the Customer Promised Land w/ Andy RaskinHow would you want customers to answer this question: How has (insert your company’s name) changed your life? According to strategic storytelling consultant Andy Raskin, The Promised Land lies at the intersection of the change in the life of the customer to which we are committed and the undeniable relevant change in the world which makes that change necessary. We all want to be customer centric, yet often our mission statements reflect what WE want for our customers rather than being reflective of our actual customer. If we can reframe the...
2019-08-2725 minGTM Made Simple97: In Search of the Customer Promised Land w/ Andy RaskinHow would you want customers to answer this question: How has (insert your company’s name) changed your life? According to strategic storytelling consultant Andy Raskin, The Promised Land lies at the intersection of the change in the life of the customer to which we are committed and the undeniable relevant change in the world which makes that change necessary. We all want to be customer centric, yet often our mission statements reflect what WE want for our customers rather than being reflective of our actual customer. If we can reframe the...
2019-08-2725 min
Generation You with Catalin MateiAndy Raskin, on Strategic Messaging and PositioningAndy Raskin is a strategic messaging & positioning expert, helping leaders tell strategic stories. Here's where you can find him: https://www.linkedin.com/in/andyraskin/ https://medium.com/@raskin http://andyraskin.com/
2018-09-1437 min