Shows
Make Each Click Count Hosted By Andy SplichalThe $10 Million Ecommerce VSL Playbook with Fernando OliverPodcast Episode 219 of the Make Each Click Count Podcast features Fernando Oliver, a powerhouse in the e-commerce industry. Fernando has generated over $10 million in revenue and successfully sold two brands, making him a true expert in the field. With extensive experience pouring millions of his own money into ads, Fernando has mastered video sales letters (VSLs), advertorials, e-commerce funnels, and direct response marketing. Now, he's also the latest contributor to Make Each Click Count University, offering an exclusive masterclass titled the "$10 Million eCommerce VSL Playbook."In this deep-dive conversation, Andy Splichal delves into Fernando's journey, the power...2024-10-0427 min
Make Each Click Count Hosted By Andy SplichalDeep Dive into SEO with Expert Insights with Joshua GeorgePodcast Episode 199 of the Make Each Click Count Podcast features Joshua George, a seasoned SEO expert who has been instrumental in shaping successful SEO campaigns across diverse industries.In this episode, Andy Splichal and Josh unpack the complexities of Google's ever-evolving algorithm, explore effective SEO tactics, and discuss how businesses can strategically boost their organic search rankings.Get ready to uncover practical insights that could transform your digital presence and drive significant growth for your brand. Join us as we navigate the nuances of SEO and learn how to make each click count!...2024-05-1025 min
Make Each Click Count Hosted By Andy SplichalCan I Patent It? What Ecommerce Companies Should Know About Trademarks, Copyrights and Patents with Dan KimbellPodcast Episode 189 of the Make Each Click Count Podcast features Dan Kimbell, an intellectual property attorney, to discuss patents, intellectual property, and a whole lot more.In this discussion, Andy and Dan dive headfirst into the critical and often intimidating realm of patents, trademarks, copyrights, and trade secrets. You'll learn everything an e-commerce company needs to know to protect their products and brands, from the frontlines of their online platforms to the global marketplace.Dan shares invaluable insights on combating copyright and trademark infringement, offering actionable advice for companies facing the nightmare of having their...2024-03-0133 min
Make Each Click Count Hosted By Andy SplichalAmazon Seller Tips For 2024 Including What’s New with Cameron MessickIn this episode, Cameron shares the astonishing success of his Christmas coal product and the clever advertising strategies that propelled its organic rankings. He shares how his course on Make Each Click Count University – Make Money Selling on Amazon in Three Easy Steps – encapsulates the wisdom for beginning a triumphant Amazon journey.Furthermore, Andy and Cameron decode the pivotal role of Amazon posts, repricing tools, and the importance of standout product listings. Cameron discusses how transitioning to FBA fulfillment can boost sales by 15% and the caveats that may influence a seller's choice to forego this option.Pl...2024-01-2629 min
Make Each Click Count Hosted By Andy SplichalUsing AI To Create Your Ecommerce Ads with Daniel MaloneyPodcast Episode 182 of the Make Each Click Count Podcast features Daniel Maloney, the CEO and Co-Founder at Tailwind.You'll get an insider's look at how Tailwind, traditionally known for its prowess in automating Pinterest and Instagram marketing, has evolved. Tailwind is breaking new ground by using artificial intelligence to empower small businesses, helping them seamlessly transition into the multichannel marketing arena with a particular focus on e-commerce.Andy and Daniel explore the innovative tools that Tailwind has developed, including their automated ad campaign creation and their generative copy side, Ghostwriter, that is revolutionizing marketing with...2024-01-1232 min
Make Each Click Count Hosted By Andy SplichalWhy Ecommerce Email is More Than Just Email? with Adam ButtPodcast Episode 171 of the Make Each Click Count Podcast features Adam Butt, the CEO of Noticed.In this episode, Andy and Adam dive into the world of e-commerce, multitouch attribution, and email marketing strategies. Adam reflects on turning 40 and feeling old while sharing the challenges and successes in business. They explore the importance of a multi-channel approach, understanding consumer behavior, and the power of customer retention. Plus, Andy and Adam discuss the evolving landscape of email engagement and the key factors that drive successful campaigns. Join them as they navigate through the world of e-commerce...2023-10-2729 min
Make Each Click Count Hosted By Andy SplichalComplete Website Redesign Achieved Within a Single Day? Seriously? with Miranda ImperiPodcast Episode 170 of the Make Each Click Count Podcast features Miranda Imperi, the founder of Marketing Juice, a marketing company catering to small and medium-sized local businesses. Andy Splichal is particularly fascinated by Miranda's one-day website service, as he recently went through a lengthy five-month process for his agency's website redesign. In this episode, Miranda explains how she came up with the idea and the key factor behind achieving such a quick turnaround time. She emphasizes that the time-consuming aspect of website development is not the actual coding and design but rather the back-and-forth communication with clients.2023-10-2028 min
Make Each Click Count Hosted By Andy SplichalIncorporating AI to Improve Your Customer Experience with Csaba ZajdoPodcast Episode 169 of the Make Each Click Count Podcast features Csaba Zajdo, the Founder of OptiMonk. We discuss understanding the ideal customers for companies to uncovering how smart personalization benefits different ecommerce markets, such as WooCommerce and Magento.Discover how smart personalization can supercharge your Google Ads campaign, leading to improved conversions and increased time spent on your website. Csaba and Andy unveil how AI-generated elements can revolutionize your sales pages and effortlessly create engaging content for hundreds or thousands of product pages.Learn about the power of A/B testing, as Csaba delve into...2023-10-1335 min
Make Each Click Count Hosted By Andy SplichalGoogle Insider Secrets from A Former Google Employee with Ben LundPodcast Episode 165 of the Make Each Click Count Podcast features Ben Lund, the founder of Rise Marketing Group. Ben is a 14+ digital veteran and a former Googler. Throughout his career he’s worked at Yahoo!, RKG Ad Agency (Currently Merkle), and Google. What excites Ben is seeing firsthand how our marketing strategies can drive business growth for our clients. In this episode, Andy and Ben dive deep into the importance of having solid tracking for your ad accounts. Ben stresses the significance of setting up the Pixel on your site and connecting Google Analytics, as well as est...2023-09-1528 min
Make Each Click Count Hosted By Andy SplichalBuilding A Great Social Media Presence With Eric ElkinsPodcast Episode 163 of the Make Each Click Count Podcast features Eric Elkins, the CEO of Wide Focus, a Denver-based agency specializing in organic and paid social strategies. With over 25 years of experience helping companies increase visibility and revenue, Eric is a seasoned strategist, author, and professional speaker.During our conversation, Eric and Andy delve into the common problems clients face when seeking social media management, such as underperforming or inconsistent efforts. Eric sheds light on the importance of tying social media to business goals and showcasing tangible results. We also explore how measuring ROI is crucial in...2023-09-0127 min
Make Each Click Count Hosted By Andy SplichalLaunching A Business Using Crowdsource Funding with Will FordPodcast Episode 158 of the Make Each Click Count Podcast features Will Ford, the President and Co-Founder of LaunchBoom, an online platform that empowers creators, founders, and entrepreneurs to test, launch, and scale their product ideas through crowdfunding and beyond.Discover from Will why crowdfunding like Kickstarter and Indiegogo reduces financial risk and allows startups to succeed faster compared to traditional methods. Find out some of the best-performing categories on Kickstarter with the help of Will!Listen to Andy and Will as they talk about how LaunchBoom has evolved its business model to offer better support fo...2023-07-2840 min
Make Each Click Count Hosted By Andy SplichalEmpathetic Marketing – Is It The Secret To Increasing Conversions? with Emily LymanPodcast Episode 157 of the Make Each Click Count Podcast features Emily Lyman, the founder of Branch and Bramble. Emily worked with top global companies for well over a decade before founding Branch & Bramble in 2016 to help drive real results for businesses that create a better world. She champions the kind of digital marketing that is backed by data and valuable to both the brand and the customer.Listen to Emily as she discusses why decision-making is deeply connected to emotions and how empathetic marketing recognizes the power of emotions in influencing consumer behavior and uses this understanding...2023-07-2126 min
Make Each Click Count Hosted By Andy SplichalModern Strategies For Creating Your Brand Identity with Chris SullivanPodcast Episode 156 of the Make Each Click Count Podcast features Chris Sullivan, the co-founder and executive technical director at Kworq. He co-founded Kworq because they found that the narrative and emotion was slowly being drained out of advertising and replaced with buzzword-y technology. Chris discusses establishing brand identity that should ideally begin from day one, but the extent of development depends on factors such as market exploration and customer feedback. He shares how to avoid the mistake of imitating the companies' competitors .Join Andy and Chris as they talk about the necessity of having clear a...2023-07-1424 min
Make Each Click Count Hosted By Andy SplichalSuccessfully Navigating Online Marketing For Profit with Dan KahnPodcast Episode 155 of the Make Each Click Count Podcast features Dan Kahn, the CEO of Kahn Media. Following an accomplished career as an automotive journalist, he shifted focus and founded Kahn Media in 2008. Kahn Media is more than just a public relations agency – it is a full-service integrated marketing firm.Dan shares why they believe in understanding their audience before attempting to engage with them. Learn how they gather the necessary information to create a customer avatar during the two-month research period.In this episode, Andy and Dan talk about content creation as an agency an...2023-07-0741 min
Make Each Click Count Hosted By Andy SplichalHow To Scale Your E-Commerce Business With Successful Affiliate Programs with Noah TuckerPodcast Episode 154 of the Make Each Click Count Podcast features Noah Tucker, the founder & CEO at Social Snowball. Social Snowball specializes in helping innovative Direct to Consumer companies scale with affiliate and referral programs.Noah discusses partnerships and marketing where a commission is paid for driving conversions. He shares how coupon sites and their impact on affiliate marketing have become a significant concern for brands. Join Andy and Noah as they talk about focusing on making the onboarding process easy and seamless when partnering with modern affiliates. Learn how the success of an affiliate program...2023-06-3028 min
Make Each Click Count Hosted By Andy SplichalGrowing Your E-Commerce Business Using YouTube with Chris HoppePodcast Episode 153 of the Make Each Click Count Podcast features Christian Hoppe, the co-founder of Forwrd Agency. Using YouTube he has created over $20 million in e-commerce revenue. Forward agency helps plan, create, and launch successful YouTube advertising campaigns that focus on revenue.Chris discusses his experience with YouTube ads and their initial struggle to generate a return on investment. Listen as he shares the continued use of YouTube long-form videos for their advertising efforts and while there is talk about YouTube shorts, the platform has not yet fully embraced shorts, especially with ads.In this...2023-06-2323 min
Make Each Click Count Hosted By Andy SplichalA Guaranteed Way to 5X Your Ecommerce Results with Matt and Ben DandurandPodcast Episode 152 of the Make Each Click Count Podcast features Matt and Ben Dandurand from Media Contour. Media Contour is a conversion optimization company so confident about their service that they offer a 5X times guarantee on your investment or you don’t pay.In this episode, Matt and Ben share why the lack of testing is a common mistake that might be negatively affecting conversion. They talk about when to start testing and the importance of analytics and how to properly use it.Andy, Matt, and Ben discuss calculating ROI through split testing software th...2023-06-1624 min
Make Each Click Count Hosted By Andy SplichalTop Reasons Why To Consider Using A Conversion Rate Optimization Company with Martin GreifPodcast Episode 151 of the Make Each Click Count Podcast features Martin Greif, President at SiteTuners. SiteTuners is a strategic conversion rate optimization agency. Martin is responsible for driving revenue growth, establishing and nurturing partner relationships, and creating value for SiteTuners’ broad customer base.Martin discusses the biggest and most common mistakes he sees websites making with their landing pages. Find out why it is important to address three key questions that visitors may have when designing a website or web page and what is the biggest trust factor we have to keep in mind.Listen to...2023-06-0923 min
Make Each Click Count Hosted By Andy SplichalFine Tuning Your Conversion Rates With A CRO Expert with Kanika MisraPodcast Episode 150 of the Make Each Click Count Podcast features Kanika Misra, the Managing Director at BedaBeda Growth. BedaBeda Growth is a team of data-driven, laser-focused experts striving to turn companies into conversion-generating machines.In this episode, Kanika emphasizes that businesses should go beyond simply communicating benefits and delve into communicating outcomes to better resonate with their target audience. She discusses the importance of understanding the user's context and expectations when optimizing landing pages. Andy and Kanika talk about achieving significant differences in test results even with a relatively small number of site visitors. Kanika s...2023-06-0235 min
Make Each Click Count Hosted By Andy SplichalInsider Secrets To Scaling Your eCommerce Business with Joel StevensonPodcast Episode 149 of the Make Each Click Count Podcast features Joel Stevenson, the Vice President of Growth at Vendasta, the All-in-One Platform for Selling to Local Businesses.Joel shares the early years of Wayfair, the challenges they faced in sustaining growth and driving repeat revenue, and how they overcome these hurdles through investing in a brand and different strategies. He emphasizes the difficulties and complexities involved in growing a business, highlighting the need for perseverance and resilience. In this episode, Andy and Joel discuss the importance of understanding the customer and market dynamics when determining...2023-05-2630 min
Make Each Click Count Hosted By Andy SplichalWhat You Need to Increase Your ROI & How You Can Do It with Nadine Nocero-TyePodcast Episode 148 of the Make Each Click Count Podcast features Nadine Nocero-Tye, the VP of Sales and Marketing at SyncShow. She has over 10 years of experience in both the B2C and B2B world of digital marketing. Learn from Nadine why instead of focusing on lifetime value, the emphasis is often placed on annual value in terms of ROI. She emphasizes the importance of conducting foundational tune-ups and addressing the underlying issues to ensure successful market entry and solve the clients' problems effectively.In this episode, Andy and Nadine discuss becoming certified story brand g...2023-05-1926 min
Make Each Click Count Hosted By Andy SplichalAction Items That Will Improve Your Website Conversion With Shaun BrandtPodcast Episode 147 of the Make Each Click Count Podcast features Shaun Brandt, the co-founder of Oddit. Oddit provides simple, to-the-point CRO audits for e-commerce brands wanting to optimize their conversion rate & strengthen brand loyalty.Learn from Shaun as he shares how companies prioritize spending significant amounts of money on advertising platforms and why they focus on website optimization instead. Find out what Shaun thinks is the biggest quick win on how companies could improve their conversion rates.Listen to Andy and Shaun as they discuss how AI is being effectively used in their businesses. Find ou...2023-05-1237 min
Make Each Click Count Hosted By Andy SplichalUsing Digital Marketing To Separate From Your Competition with Drew BlumenthalPodcast Episode 146 of the Make Each Click Count Podcast features Drew Blumenthal, the owner of the Digital Drew SEM. His company is a nearly 7-figure full-service digital marketing & advertising agency. He offers services from paid ads to web development to organic social media growth. Listen as Drew shares his views on using AI as a powerful tool in the marketing and advertising industry. Find out how he uses it to write ad copy using different platforms. He discusses the importance of email marketing and focuses on creating engaging content that leads to resulting in more returning customers a...2023-05-0532 min
Make Each Click Count Hosted By Andy SplichalThe Key Steps Needed To Achieve Massive Online Growth with Andy HalkoPodcast episode 145 of the Make Each Click Count Podcast features Andy Halko, the Chief Executive Officer of Insivia where they create amazing and powerful strategies, websites, videos, marketing programs, and more for fast-growing companies.Andy discusses why he focuses on retention among the other market strategies. He shares how retention is crucial for achieving scale and maximizing customer lifetime value.In this episode, Andy shares the importance of understanding the target audience for effective marketing, website creation, and redesign. He shares that his approach to acquisition is to create a customized strategy that aligns with...2023-04-2830 min
Make Each Click Count Hosted By Andy SplichalIf You’re Not First Page On Google, Then Why Not with Olu AjanwachukuPodcast episode 143 of the Make Each Click Count Podcast features guest Olu Ajanwachuku the founder of GVATE, one of New York’s premier SEO agencies. Olu discusses how to rank well organically on Google.In this episode, Olu speaks about how Chat GPT can be impactful in content creation. He shares how writing content with Chat GPT helped them work faster and optimize their business and their clients' content. Throughout the episode, Andy and Olu discuss why focusing on SEO is important in ranking on the first page of Google for driving traffic to a web...2023-04-1444 min
Make Each Click Count Hosted By Andy SplichalThe Power of Affiliate Marketing in Scaling Your Ecommerce Business with Lauren LeePodcast episode 142 of the Make Each Click Count Podcast features guest Lauren Lee, ClickBank’s Ecommerce Expert. ClickBank offers trusted eCommerce tools, a global affiliate marketplace, and industry-leading support and education – everything you need to build with confidence.Lauren shares about affiliate marketing and using it in a lot of different ways by leveraging other people's networks and influence to drive traffic to your store or specific funnel.In this episode, Lauren and Andy deep dive into direct response marketing and how to use it in your eCommerce business through direct response offer built to help...2023-04-0735 min
Make Each Click Count Hosted By Andy SplichalRedemption, Gratitude & Lessons You Won’t Soon Forget with Quan HuynhPodcast episode 141 of the Make Each Click Count Podcast features guest Quan Huynh, the Executive Director of Defy Ventures. Quan shares his story of being incarcerated for 15 years and his story of self-reflection, truth and personal responsibility.During the episode, Quan speaks about how discovering that serving others gave him the purpose needed to change his life and provides thoughts that you can incorporate into your own life.Throughout the episode, Andy and Quan discuss the concept of self-responsibility and how that applies to not only those convicted of crimes, but also entrepreneurs and how...2023-03-3132 min
Make Each Click Count Hosted By Andy SplichalCreating Subscriptions In Your Business With Matt HolmanThis episode features Matt Holman, the head of growth at QPilot, the most incredible software you've never heard of.Matt discusses the most unique type of product that was turned into a subscription and the numbers that supports why a company should consider subscriptions.Listen as Andy and Matt talk about what makes successful subscriptions and how to unlock the reasons why people subscribe.Find out some effective ways to entice customers into signing up for subscriptions and some of the mistakes that a company might make when creating a subscription service.2023-02-1032 min
Make Each Click Count Hosted By Andy SplichalBeing Successful Running Facebook Ads In The New Year with Marin IstvanicThis episode features Marin Istvanic, head of performance at Inspire Agency. During the last 12 months, he has profitably spent $30M on Facebook ads generating over $200M for his clients.Marin shares about bringing results to their clients and how the result varies from client to client. He talks on the biggest mistakes that he sees people make when running Facebook ads on their own.Andy and Marin discuss regarding conversion rates between videos and static images and the types of products for eCommerce that do better on Facebook than others.Listen to Marin’s...2022-12-3027 min
Make Each Click Count Hosted By Andy SplichalChoosing An eCommerce Solution Best For Your Business with Tim BucciarelliThis episode features Tim Bucciarelli, Director of Engagement at IronPlane. IronPlane is an eCommerce agency helping businesses with platform design, development, and digital marketing. He is passionate about helping businesses discover and implement new technologies.Tim shares what should a company consider and some of the biggest mistakes a company makes when choosing an E-commerce solution.Andy and Tim talk about the major players, the advantages, and some of the most important aspects of a platform design when it comes to conversion.Listen to Tim as he discusses why they do not use...2022-11-1130 min
Make Each Click Count Hosted By Andy SplichalProven Strategies for Improving Customer Retention For e - Commerce with Brandon AmorosoThis episode features Brandon Amoroso, the founder and CEO of Electriq, a DRINKS company that scales brands with profitable e-commerce models built from innovative proprietary methods. Powered by the freedom and individuality of the Gen Z mindset, Electriq has fueled over 35 in-house specialists in a range of growth-focused strategies, including email/SMS marketing, SEO/content marketing, paid acquisition, and web design/development.Brandon shares how his GenZ mindset translates into an advantage for the businesses they serve. Andy and Brandon talked about improving retention and how and why they decided to make improving customer retention their focus.2022-10-2826 min
Make Each Click Count Hosted By Andy SplichalEmail Done Right with Jessica Totillo CosterThis episode features Jessica Totillo Coster, an eCommerce & Email Marketing Strategist for scrappy entrepreneurs. She teaches actionable steps & strategies to grow and scale their eCommerce businesses. After 20+ years in retail, owning her own multi 6-figure brick & mortar boutique and 3 years as the ONLY employee of a 7-figure e-Commerce store and having the pleasure of learning from the top experts in the digital marketing & eCommerce industry – she is now sharing everything she learned the hard way, so you don’t have to.Learn from Jessica the importance of a good email strategy to be in the growth of an E...2022-07-2935 min
Make Each Click Count Hosted By Andy SplichalThe Major Differences Between Struggling & Successful Companies with Tim RedmondThis episode features Tim Redmond, CEO of Redmond Growth Consulting. He has spent the last 35 years helping grow highly successful businesses including his work at PriceWaterhouseCoopers, growing a software company from 2 to 400 employees before selling it to Intuit INC, and helping thousands of business owners gain time and valuable freedom. Tim shares his thoughts on some of the biggest mistakes that he sees business owners making that stop their growth.Discover the traits that Tim has found or habits that a successful entrepreneur does on a regular basis that a struggling entrepreneur might be ignoring.2022-07-2236 min
Make Each Click Count Hosted By Andy SplichalShould Email STILL Be a Primary Focus Growing Your eCommerce Business? with George KapernarosThis episode features George Kapernaros, the founder of GK, a boutique e-commerce agency that specializes in email marketing for brands like Kilo.Health and Viceroy Group. George is a verified e-commerce email marketing mentor in growthmentor.com and host of Greece's #1 digital marketing podcast.Learn more about George’s thoughts on email marketing ranks among different marketing channels in terms of importance for most companies in 2022. He shares some of the ways that email marketing can be successfully utilized.Discover what promotional emails are that George finds very successful and how often should people be se...2022-07-1529 min
Make Each Click Count Hosted By Andy SplichalThe Power of Interactive Content With Saksham ShardaThis episode features Saksham Sharda, Creative Director and CIO of Outgrow, an all-in-one interactive content platform. Outgrow lets marketers build and launch interactive calculators and viral quizzes that help engage website visitors and generate more leads.Listen as Saksham defines what is interactive content and why he thinks companies should use it.Discover the top ways that e-commerce websites are using interactive content to improve the user experience. How does interactive, personalized content fit in with user experience?Saksham shares some of the quickest ways to grow your e-commerce business in 2022. He also...2022-07-0826 min
Make Each Click Count Hosted By Andy Splichal$100 to Seven Figures with Robyn JohnsonThis episode features Robyn Johnson, the CEO of Marketplace Blueprint. She is one of the country’s foremost leaders in selling and marketing products on Amazon.com. She initially started her business with $100 at a garage sale and built it to $1M in just a few years.Learn more about Robyn’s ecommerce story and what she thinks about the opportunity for new Amazon sellers compare to when she began.Discover why Robyn thinks it is better to sell on Amazon instead of growing your own website and the quickest ways to grow your ecommerce busi...2022-06-2440 min
Make Each Click Count Hosted By Andy SplichalA Technology That Predicts What Your Customers Will Buy Next with Shanif DhananiThis episode features Shanif Dhanani, the co-founder & CEO of Apteo. Apteo helps e-commerce brands personalize their marketing campaigns by predicting what their customers will buy next. Discover Shanif’s thoughts on predicting what a customer is going to buy next and how can a company use that knowledge to grow its business.Shanif shares the tools to use when reaching those different segments of customers. He explains some of the challenges that they struggle with and getting results for clients.Episode Action Items:To find more information about Shanif, visit www.apt...2022-06-1728 min
Make Each Click Count Hosted By Andy SplichalPersonalizing User Interactions With Quizzes & More with Gen FurukawaThis episode features Gen Furukawa, the Co-Founder of Prehook. He shares how they drive sales and engagement with an e-commerce quiz.He discusses the shoppers who are receptive to quizzes and the right data needed to obtain to personalize a recommendation.He dives deep into some of the ways that can personalize interactions with browsers and he shares the conversion according to their case study.Episode Action Items:To find more information about Gen, email gen@prehook.com and visit www.prehook.comABOUT THE HOST:2022-06-1033 min
Make Each Click Count Hosted By Andy SplichalGrowing Your eCommerce Business Through Facebook AdvertisingThis episode features Konstantinos Doulgeridis, the author of The Power To Sell Anything: Create and Scale To A 7+ Figure E-Commerce Business Using Facebook and Instagram Ads.Find out why Konstantinos thinks that Facebook is the way to go when looking to sell your products online. He shares what he sees is some of the biggest mistakes that people make advertising their products on Google or on Facebook.Konstantinos discusses some of the best indicators that a Facebook campaign is going to be successful. He dives deep into conversion campaigns and using creatives.He...2022-06-0342 min
Make Each Click Count Hosted By Andy SplichalUsing Your Website Data To Find The Actions That Will Move The Needle With JJ ReynoldsThis episode features JJ Reynolds of Mediaunthentic. Discover the keys to identify what is and what isn't working with your website numbers and track the data. JJ talks about helping clients set up their analytics properly by specializing in customizing things.JJ believes that a company can grow in a predictable manner by measuring its numbers and metrics on an ongoing basis. He shares some quick ways you can use your Google Analytics historical data to take action that will increase your salesHe discusses the action to take based on different traffic s...2022-05-2727 min
Make Each Click Count Hosted By Andy SplichalActionable Insights For Advertising With Social Media with Katie WightThis episode features Katie Wight, founder of KW Content, a company with a mission of helping purpose driven brands change the world.Katie shares her thoughts on what makes social media an effective way to advertise your brand and the platforms to use. She also discuss recent privacy changes in running Facebook ads.In addition, listen to the top three mistakes that Katie sees advertisers make, a success story from an Ecommerce client with a 400% growth after a year of working together. And the type of products she finds are doing well in TikTok.2022-05-2030 min
Make Each Click Count Hosted By Andy SplichalCan A Podcast Boost Sales For An Ecommerce Store?This episode features Nora Sudduth, the Chief Revenue Officer and co-founder of Hello Audio. She is a leading marketing and conversion strategist who has helped businesses sell over 5 million of products and services online.Find out why Nora believes it's important for a company to establish a clear marketing message and the best ways a company can do this.Listen as Nora explains how Hello Audio can help businesses achieve the three things any campaign need to be successful and why would an ecommerce company should consider launching a podcast.If you don't...2022-05-1329 min
Make Each Click Count Hosted By Andy SplichalGenerating $20 Million In Ecommerce Working Less Than 1 Hour A DayThis episode features Dave Mason, an entrepreneur, author and coach that has shown how you can create a business while still living the lifestyle you want to live.Discover why first determining your priorities along with the lifestyle you want is essential before you create the business you need to support those priorities.Listen as Dave explains exactly how he has been able to create and continue to manage a multi-million dollar eCommerce company (https://www.knobs.co) while only working an average of 15 minutes per day. If you don't already have a...2022-05-0629 min
Make Each Click Count Hosted By Andy SplichalThe 7 Core Areas of SEO With David FinbergThis episode features David Finberg, the founder of Peaks Digital Marketing.Discover each of the 7 core areas of SEO (strategy, web design, content, reputation, page speed, user experience and backlinks) including what they are and how you can use to increase your organic placement on Google.In addition, within this episode, David discusses how Google works to determine placing websites and some industry tools you can use to improve your SEO results.Also, listen as David talks about some of the mistakes to avoid when hiring a SEO agency and how he sees...2022-04-2944 min
Make Each Click Count Hosted By Andy SplichalSEO VS PPC Does It Even Matter If Your Website Doesn’t Convert? With Jason HuntThis episode features Jason Hunt, the co-founder of Merged Media as well as the host of the Merged Marketing Podcast.Discover some mistakes you should avoid when launching an SEO program and why you need a fundamental understanding of SEO if you want success driving organic traffic.In addition, within this episode, Jason and Andy discuss why conversion is the major factors that will determine your success whether using organic traffic or paid traffic when driving traffic to your website.Jason reveals some tips on increasing your conversion (hint, make sure you are...2022-04-2231 min
Make Each Click Count Hosted By Andy SplichalLaunching A Referral Program That Actually Works With Dominick KeenanThis episode features Dominick Keenan, the VP of Sales at ClickBank. ClickBank for over 20 years has been a trusted global partner for businesses looking to grow online.Within this episode, Dominick discusses what makes a referral program work well including some actionable item tips you should know to help ensure you are running a successful program.Discover the differences between affiliate and referral programs and why every established eCommerce business should implement a referral program as a way to grow their online sales.Dominick also details how ClickBank can integrate with your website...2022-04-1542 min
Make Each Click Count Hosted By Andy SplichalPlacing A Valuation On Your Business With Greg ElfrinkThis episode features guest Greg Elfrink, from Empire Flippers, the world’s leading marketplace for buying and selling established and profitable online businesses. Discover the top factors buyers evaluate for when determining the value of a digit business.Greg also goes into detail of why diversifying your marketing channels as well as your product offering are essential factors in determining the valuation of your business.Within this episode, Greg details the formula for evaluating valuation of digital businesses (hint, it has to do with profits not revenue).Finally, Greg details how Em...2022-04-0838 min
Make Each Click Count Hosted By Andy SplichalTips For Launching An eCommerce Business In 2022 With Chloe ThomasThis episode features guest Chloe Thomas, the founder of eCommerce MasterPlan, a best-selling author, international and keynote speaker, and host of the award-winning eCommerce MasterPlan podcast.Listen as Chloe talks about the pros and cons of launching an eCommerce business in 2022, what eCommerce platform she would use and what she might sell. She also talks about how and why she would perform market research offline before ever launching an eCommerce business and what you do with the feedback you receive.In this episode, Chloe also goes into detail on whether or not she would recommend...2022-04-0128 min
Make Each Click Count Hosted By Andy SplichalCreating A Referral Program That Will Grow Your eCommerce Business With Raul GaleraThis episode features guest Raul Galera, the Chief Advocate at ReferralCandy, the #1 referral program platform online. Raul discusses how Referral Candy has powered over $300M in referral sales for their clients and how their clients harness the power of referrals to grow their eCommerce businesses.Listen as Raul describes the differences between referrals and affiliates and why a referral program is a powerful way to grow your business using the existing goodwill of your customer base.Referrals are likely already happening in your business listen to discover if now is the time to add an...2022-03-2529 min
Make Each Click Count Hosted By Andy SplichalBecoming The CEO of Your Business & Your Life with Jen GaudetThis episode features guest Jen Gaudet, best-selling author, speaker, investor in businesses and properties, entrepreneur, television show host, Human Performance Specialist and Master Transformational Life Coach.Discover the top problems both physically and mentally that CEOs commonly struggle with and how those issues can affect your ability to take control of your business and your life.Listen as Jen reveals her secret formula for how to prioritize activities in their business and their life. Hint - Get Comfortable with Being Uncomfortable.This episode also looks at how self-doubt can attribute to holding you...2022-03-1829 min
Make Each Click Count Hosted By Andy SplichalWhy You Should Automate Your Customer Service With Amit RGThis episode features guest Amit RG, Founder and CEO of Richpanel, a platform helping eCommerce companies scale and integrate their customer support services.Discover how Richpanel has modeled Amazon to bring productized customer service to their direct to customer clients. Did you know a customer that contacts customer service is 4X more likely to become a dissatisfied customer vs a satisfied customer? Listen to discover how you can avoid creating dissatisfied customers through your customer service.Listen as Amit shares one of his favorite success stories of how one of their clients used...2022-03-1125 min
Make Each Click Count Hosted By Andy SplichalCustomer Retention – Easy To Overlook, But You Better Not With Valentin RaduThis episode features guest Valentin Radu, Founder and CEO of Omniconvert. Omniconvert is a company which is disrupting the eCommerce space on how brands should perceive growth (where the norm is 100% focus on acquisition and massive neglect on retention). As the price of acquiring customers continues to increase, discover why the survival of a company may depend on how well they are able to retain their customer base. Radu shares his strategies based on 16 years in the eCommerce space what works when retaining customers and why many companies overlook the importance of customer retention.Find...2022-03-0433 min
Make Each Click Count Hosted By Andy SplichalOvercoming The Obstacles That Prevent Business Growth With Terry DryThis episode features guest Terry Dry, the CEO of Future Proof Advisors that specializes in advising mid-market businesses and their executive teams on how to overcome barriers that inhibit growth.Listen as Terry explains some of the obstacles that may inhibit your company's growth and how you can overcome those obstacles. From leadership to how a company operates there are common barriers to a company growth that you should know.If you are a midmarket or emerging brand, this episode will explain how you can work with Future Proof Advisors to add a team of...2022-02-2529 min
Make Each Click Count Hosted By Andy SplichalExpanding Your Shopify Product Offerings Through Partnership With David PerryThis episode features guest David Perry, the CEO of Carro, a new eCommerce partnership network used by over 30K Shopify brands. Discover how GetCarro.com helps brands gain attention, sales, and new customers by partnering with other brands in the network.Listen as David explains the process of how you can easily expand your product offering by adding complimentary products to your website from the GetCarro network. David details all the different scenarios of fulfilling orders and creating a seamless customer experience of partnering with other Shopify stores.In addition, through the GetCarro network stores...2022-02-1839 min
Make Each Click Count Hosted By Andy SplichalForget Your Password? No, Seriously, Forget Your Password With Reed McGinley-StempleThis episode features guest Reed McGinley-Stemple, Co-Founder and CEO of Stytch. Stytch enables Apps & websites to embed passwordless authentication for its customers.Listen as Reed explains the advantages for companies to change from password based to passwordless authentication for its customers including how passwordless integration can increase customer lifetime value (CLV).Don't believe it? In this episode, Reed details how one of their recent customers experienced a 62% increase in conversion by changing to a passwordless solution.Discover how passwordless authorization works and how you can integrate their technology into your business.2022-02-1138 min
Make Each Click Count Hosted By Andy SplichalHow To Generate More Profits & More Sales With Your Amazon Ads With Ritu JavaThis episode features guest Ritu Java, representing PPC Ninja. PPC Ninja is a PPC Automation Software that helps eCommerce businesses get the biggest bang for their buck advertising using Seller Central on Amazon. Listen as Ritu explains how customers can use PPC Ninja to improve their results running Amazon Ads and how PPC Ninja differs from their competitors.Discover some of the costliest mistakes that companies make using Amazon ads and how you can fix these costly mistakes with PPC Ninja including how to use category targeting ads to have your products on page one...2022-02-0436 min
Make Each Click Count Hosted By Andy SplichalSEO Using Backlinks With Julian GoldieThis episode features guest Julian Goldie. Julian specializes in helping websites increase their organic traffic, boost their rankings and land more customers using SEO.Listen as Julian simplifies what it takes to rank your website well organically including optimize your keywords, creating backlinks and on-page SEO.Find out what it takes to rank well organically in 2022 including creating backlinks and which backlinks Google counts with backlink quality.Learn how Julian manages his client's SEO including prospecting for backlinks and creating a content calendar for creating new content and how you can implement into...2022-01-2832 min
Make Each Click Count Hosted By Andy SplichalThe 2021 Broken Windows Awards With Michael LevineThis episode features guest Michael Levine. Michael is a best-selling author, media expert and success coach. He has represented a record-breaking 58 Academy Award winners, 34 Grammy Award winners, 43 New York Times best-sellers. In addition, he has authored 19 books, including 5 best-sellers including: Broken Windows, Broken Business: How Small Remedies Reap Big Rewards.In this episode Michael Levine reveals his 2021 Broken Windows Awards. Discover what constitutes a broken window along with the list of the 10 worst offenders of 2021.Are you sick and tired of businesses poor treatment of its customers? Michael sure has and it is why Broken...2022-01-2137 min
Make Each Click Count Hosted By Andy SplichalA.I. Powered Content Strategies – Giving SEO A Boost with Jeff CoyleThis episode features guest Jeff Coyle. Jeff is Chief Strategy Officer for MarketMuse, an industry leading content solution that brings data scientists and engineers together with content strategists and SEO experts to make AI accessible for content teams of all sizes and skill levels. Discover what you need to do to be successful with SEO strategies in 2022 and going forward and how you can use A.I. from MarketMuse to increase your organic traffic.How do you hang on when SEO does not provide quick results? That is a subject of this interview. Discover why...2022-01-1448 min
Make Each Click Count Hosted By Andy SplichalUsing Pinterest To Grow Your Business With Craig LewisThis episode features guest Craig Lewis. Craig is the founder of Pin & Grow, an agency that helps eCommerce owners scale their business through both paid and organic Pinterest placements.Is Pinterest a viable marketing channel for your business? Listen to this episode to find out what type of businesses should be using Pinterest to successfully grow their business in 2022.Find out how Pinterest's algorithm works and why it is more like a search engine than a social media platform and how you can place your products in Pinterest both paid and organically. In addition, discover...2022-01-0735 min
Make Each Click Count Hosted By Andy SplichalGetting To Know HubSpot With Lauren Kennedy of Coastal Consulting MarketingThis episode features guest Lauren Kennedy. Lauren is the Founder and CEO of Coastal Consulting Marketing. Her agency is a strategic partner for HubSpot and Sales Force as well as a 5-Star Certified HubSpot Platinum Partner Agency.Discover what Hubspot is capable of doing and why Hubspot is the leader in marketing automation. In addition, Lauren talks about SalesForce (the #1 CRM) and how SalesForce integrates with HubSpot.Find out the benefits of working with an agency to manage HubSpot/SalesForce vs doing it in-house. Avoid the mistakes that you wouldn't know that you don't know!2021-12-2422 min
Make Each Click Count Hosted By Andy SplichalIncreasing Your Revenue By Improving Your User’s ExperienceThis episode features guest AJ Davis. AJ is the founder of the Experiment Zone, a leader in helping ecommerce businesses provide their customers with a seamless user experience in order to get the most value from their website and increase their revenue.Find out what it means to have a seamless user experience and how websites can use this knowledge to increase their online sales. Always start with your data to discover where to investigate potential problems with your website.The three things that every webpage should do to increase conversion, yet 75% of websites do...2021-12-1732 min
Make Each Click Count Hosted By Andy SplichalUsing A.I. To Generate SEO Rich Content With Pankil ShahThis episode features guest Pakil Shah. Pankil is the founder of outranking.io, a leading platform in using AI to research, write and optimize website content.Discover why creating a solid content strategy is essential in producing effective SEO content and why the research that happens before creating that content is essential to your success.Listen as Pankil introduces his new AI software service that was developed for creating effective content that drives organic traffic to your website. Find out who uses and how they have used the software to enhance the effectiveness of their...2021-12-1036 min
Make Each Click Count Hosted By Andy SplichalKnow, Trust and Grow Your Numbers With Chris MercerThis episode features guest Chris Mercer. Chris is the founder of Measurement Marketing.io, he is a renowned expert helping businesses of all sizes understand what they need to measure to understand their marketing strategies more effectively.Discover what numbers are important for businesses to know if you are going to understand how your customers are interacting with your website and how you can use that knowledge to take action to grow your business.Within this episode, Andy and Chris also discuss the new Google Analytics 4 including how it works and why it is an...2021-12-0338 min
Make Each Click Count Hosted By Andy SplichalUnderstanding Your Customers In Order To Grow Your Business With Darshan MehtaThis episode features guest Darshan Mehta, the founder of iResearch.com, a platform that allows users to quickly extract insights from consumers throughout the world, and ConnectQik.com, an app that allows users to make instant connections and take part in engaging interactions.Discover what insights regarding customers that Darshan believe to be important for a business to know and why it is the key to gaining an edge over your competitors. Learn why Darshan believes that insights are the key to innovation and differentiation and how he has made running a market group possible...2021-11-2625 min
Make Each Click Count Hosted By Andy SplichalFinding Your Niche With Bruce Irving of Smart Pizza MarketingThis episode features guest Bruce Irving, the marketing visionary behind Smart Pizza Marketing and the host of the Smart Pizza Marketing podcast.Listen as Andy discusses with Bruce how to find your niche in businesses and how you can become the go to expert in that niche. In addition, they discuss why you should use forms of media that your competitors may not yet have embraced. Should every business be on every platform? Bruce says no. Instead find out where your customers are at and learn how to use those platforms to find new customers...2021-11-1925 min
Make Each Click Count Hosted By Andy SplichalEffectively Using Video Within Your Business With Caleb MaxwellThis episode features guest Caleb Maxwell of Hebron Films. Discover why all businesses should be using some form of video within their business and how a business can figure out exactly what type of videos they need for the 'biggest bang for the buck'.Worried about the costs of creating a video? Then, you need to focus on the ROI of videos and how to determine if videos are providing a profitable return on investment.This episode also explores the different metrics including engagement which are important when measuring the success of using video.2021-11-1232 min
Make Each Click Count Hosted By Andy SplichalDisrupting How Digital Marketing Is Being Done with John ReadmanThis episode featured guest is the CEO of Modo25 and Ask Bosco, John Readman. John is working hard to disrupt the competitive agency space by offering a supportive digital marketing service.Are you currently using an outside agency to handle your online marketing? Discover why you should consider bringing your online marketing inhouse including all the pros and cons.Discover how Modo25 works with their clients to establish their goals to scale online growth through a variety of marketing channels and why it is important to establish your targets if you want to reach your...2021-11-0534 min
Make Each Click Count Hosted By Andy SplichalBreaking Through The Online Clutter, SEO & More With Shane BarkerThis episode features guest Shane Barker, founder of ShaneBarker.com, where they specialize in SEO, Influencer Marketing Services, Content Marketing Services and Online PR Marketing Services. Shane is a professional speaker and the host of the Marketing Growth PodcastDiscover what it takes to rank well with SEO in today's environment. In this episode Shane reveals the current state of SEO and what you need to think about when optimizing your organic content.Want to crush your competition? Shane has been doing it for his brand and his customers for years through free organic traffic...2021-10-2946 min
Make Each Click Count Hosted By Andy SplichaleCommerce Achieving Growth Through Specializing (It’s Nuts!)This episode features guest Kelley D'Angelo, founder of Lark Ellen Farm. Lark Ellen Farm since 2014 has been on a mission to have people live a healthier lifestyle by eliminating grains from your body. Discover how Lark Ellen Farm has been able to substantially grow their eCommerce business by specializing in a niche. Learn why finding a niche with less competition and high demand is a great way to quickly grow your online sales. From a product idea to a thriving online company discover the steps involved when growing your company specifically the advertising and some of the...2021-10-2226 min
Make Each Click Count Hosted By Andy SplichalScaling Your Business With A Remote Work Force with Garret & Deeannee AkersonThis episode features guests Garret and Deeannee Akerson. Garret and Deeannee are the co-founders of Kindred Bravely. In 2019, Kindred Bravely was named #20 on the Inc. 5000 list of fastest- growing, privately held US companies and they also won the Shopify Build a Bigger Business Competition in 2017 as one of the eight fastest-growing online retailers on Shopify’s platformTouching on the importance of company culture and setting expectations, find out how they scaled their business with a remote workforce and their strategies for growing their business into a known brand using an almost entirely remote workforce.Le...2021-10-1528 min
Make Each Click Count Hosted By Andy SplichalTalking Affiliates, Content Creation & More with Ashley J. SaundersThis episode features guest AJ Saunders. AJ is the founder AJS Digital Group, a media company with over a decade of experience in digital marketing specializing in affiliate marketing.Did you know you could make over $100 thousand dollars per year running an affiliate website? Find out the top strategies and where to start if you want to start an affiliate website. In this episode, AJ reveals common mistakes most make when starting an affiliate website and why you need a strategy in place when getting started with affiliate marketing.Not interested in being...2021-10-0832 min
Make Each Click Count Hosted By Andy SplichalIncreasing Your Conversion Rates, Where Small Changes Have Great Impact with Kurt PhilipThis episode features guest Kurt Philip. Kurt is the founder and the CEO of Convertica, an agency that specializes in helping websites make more bottom-line revenue through maximizing existing customer value. Find out where to start if you want to improve your conversion rates including the one thing that is guaranteed to improve your conversion rate every time!In this episode, Kurt reveals some ideas on how to earn testimonials when starting your business and how you can use those testimonials to improve your website and your conversion rates.In addition, there are...2021-10-0134 min
Make Each Click Count Hosted By Andy SplichalWhat Was Learned Studying A Billion Dollars of Ad Spend With Travis ChambersThis episode features guest Travis Chambers. A chief media hacker, Travis is the Founder of Chamber Media, a growth and video agency with 100 employees that has tripled the revenue of 6 multi-million-dollar DTC companies, driven $600M in tracked revenue, managed $100M in ad spend, makes 3,000+ videos a month for ads on Facebook, YouTube, Instagram, and Pinterest.Find out how it is possible to run and grow a successful marketing agency while working 4 days a week and still balancing life and work for both you and your employees.In this episode, Travis reveals what his team learned...2021-09-2441 min
Make Each Click Count Hosted By Andy SplichalChanges To Your Business That Can Move the Needle And Result In Exponential Growth With Dan McGawThis episode features guest Dan McGaw. Dan is an award-winning entrepreneur and speaker. He is the Founder and CEO of McGaw.io, an analytics and marketing technology consultancy. Coined as one of the original growth hackers, Dan has led the teams at Kissmetrics.com, CodeSchool.com and UTM.io. His skills include the ability to build and oversee new marketing programs that can create sustainable growth. Discover the levers that you can pull that will help your company achieve expodential growth and why automation is the key to growth.Ever wonder what UTM tags are...2021-09-1732 min
Make Each Click Count Hosted By Andy SplichalGrowing Your eCommerce Business By Recruiting An Army of Influencers With David MorneauThis episode features guest David Morneau. David is the co-founder and managing director of inBeat Agency, the #1 Micro Influencer Agency in North America. David and his agency specialize in using influencer marketing to scale and grow direct to consumer brands.Find out how to use influencer marketing beyond just driving sales. Find out what micro influencers are, the other types of influencers and why David prefers using micro influencers to deliver the best results for their clients.Thinking of getting started with growing your business using influencer marketing?Then, listen to discover how...2021-09-1029 min
Make Each Click Count Hosted By Andy SplichalGrowing Your Business On Amazon With Will HaireThis episode features guest Will Haire. Will is the CEO of BellaVix, an Amazon Management Company which helps retail brands scale their business on Amazon.Discover why it is advised that all companies control their own brand by selling their products on Amazon. Listen as Will explains how Amazon determines which retailer is awarded the buy box and why it is so important to the success of your Amazon listings that you understand.Finally, the important elements of increasing your conversions with your Amazon listings and the types of products that Will has found to...2021-09-0343 min
Make Each Click Count Hosted By Andy SplichalFocusing On Revenue Growth Utilizing Social Media With Victoria LeeThis episode features guest Victoria Lee. Victoria is the co-founder and CEO of UK company 100PoundSocial.com, A fully productised social media marketing agency working with 160+ companies across the UK and worldwide with a average 72% year-on-year revenue growth. Discover the systems their agency has in place that has led to growing an average 72% year over year revenue growth.In addition, Victoria reveals their overall content strategy along with some success stories from their clients and how a business can emulate their strategies and success even if they can’t afford to hire an outside agency....2021-08-2724 min
Make Each Click Count Hosted By Andy SplichalPaid Advertising That Actually Works With John HornThis episode features guest John Horn. John is the CEO of Stub Group, a digital advertising agency and a premier Google Ads Partner. Here to discuss how to convert more leads, get more eCommerce sale and grow your revenue.Tired of spending money on ads and not having them work? Well the Stub Group's tag line is Paid Advertising That Actually Works. Find out why their advertising works and how you can implement the secrets of their success into your own paid advertising.Discover why increasing conversion is an essential piece of success...2021-08-2032 min
Make Each Click Count Hosted By Andy SplichalIs Your Business Built To Scale With Jeremy GillespieThis episode features guest Jeremy Gillespie. Jeremy is a direct response marketing expert and the CEO of Built To Scale – a San Francisco-based paid performance company that helps eCommerce businesses scale with Google, YouTube, and Facebook AdsAre you currently running paid ads or thinking of running paid ads? Then, this episode is not to be missed.Find out if your business is built to scale. How much traffic can you profitably drive to your business and how should you be doing it? Jeremy answers those questions and more as well as letting giving us pr...2021-08-1328 min
Make Each Click Count Hosted By Andy SplichalMarketing With Lesser Known Media With Adam HommeyThis episode features guest Adam Hommey. Adam is a speaker, author, consultant and business trainer. He is the Founder and Executive Director at The REACH SYSTEM, the Executive Director at In-Demand Expert and the host of the Business Creators Radio Show.Thinking of someday launching your own podcast? This episode should not be missed.Find out what Adam means with his philosophy Achieving Maximum Results Through Minimalism. See what he is doing to successfully promote his own podcast including his best tips for those wanting to launch their own podcast and finally hear the story...2021-08-0626 min
Make Each Click Count Hosted By Andy SplichalBest of Make Each Click Count Podcast With Steve SimsThis best of episode replay special features Steve Sims, the man dubbed The Real Life Wizard of Oz by Entrepreneur Magazine.The author of Bluefishing: The Art of Making Things Happen, Steve talks about his long journey from being a brick layer in East London to a bar bouncer to eventually becoming an event concierge to some of the most powerful people in the world.Listen to discover what Steve's experiences taught him about life and business. Episode Action Items:Purchase Bluefishing: The Art of Making Things Happen by visiting Amazon. 2021-07-3042 min
Make Each Click Count Hosted By Andy SplichalBest of Make Each Click Count Podcast With Michael LevineOnce COVID ends are you going to be ready to answer the doorbell or are you still going to be looking for your pants? Find out what that exactly means and much more with this best of episode featuring America's branding expert, Michael Levine.During his career Michael Levine represented a record-breaking 58 Academy Award winners, 34 Grammy Award winners, 43 New York Times best-sellers. Some of his former clients include Michael Jackson, Barbra Streisand, and George Carlin. His work has included media counsel to former presidents Ronald Reagan, George H. W. Bush, and Bill Clinton. In addition...2021-07-2328 min
Make Each Click Count Hosted By Andy SplichalTaking Your Business Virtual In 2021 - Maddy MartinThis week's guest, Maddy Martin, is the VP of Marketing at Smith.ai – a virtual receptionist company focused on helping small businesses excel and outperform.Have you ever considered outsourcing answering your inbound calls, outbound calls or chat? A definite consideration for small business who lack the capacity to bring in a full time receptionist or larger companies who want to catch overflower or offer 24 hours service.Don't let your customers go to voice mail. Instead discover the difference between a virtual receptionist and a virtual call center (it's important). In addition, hear ab...2021-07-1648 min
Make Each Click Count Hosted By Andy SplichalDriving Results With Your Marketing For Direct To Consumer eCommerce Brands - Daniel SnowThis week's guest, Daniel Snow, is the founder of The Snow Agency, a performance and social media marketing agency that is disrupting the ecommerce landscape for DTC brands. Discover how Daniel scaled his DTC brands to $50 million in 3.5 years and how that lead to him starting his own SEM agency.Since beginning the Snow Agency 18 months ago, Daniel and his brother John have been able to grow the agency to 80 employees. His secret? Getting results for his clients. Learn what he is doing and how you can use these methods to grow your own eCommerce...2021-07-0925 min
Make Each Click Count Hosted By Andy SplichalInfluencer Marketing – What You Need To Know in 2021 With Paul BenigeriThis week's guest, Paul Benigeri, is the co-founder of Archive.ai, an AI software startup that helps fast-growing consumer brands automate & scale their digital marketing, workflows, starting with influencer marketing.Not sure what influencer marketing is all about or you do know what it is, but you don't know how to use this type of marketing in your business? Then, you will want to listen to this episode where Paul discusses with Andy the benefits of influencer marketing in 2021.Discover what a nano influencers is and how to leverage nano influencers to grow...2021-07-0249 min
Make Each Click Count Hosted By Andy SplichalHow Valuable Is Your Company? Find Out With Chris Shipferling of Global Wired AdvisorsThis week's guest, Chris Shipferling, is the managing partner of Global Wired Advisors, a lower middle market investment bank focused on sell side engagements. Are you dreaming of one day selling your business and moving to Tahiti? Then there are many factors that you need to consider now. Listen as Andy and Chris discuss how to determine your company's valuation.Building a brand vs. being a commodity. Do you know the difference? This difference is the main focus in determining a company's valuation.In addition, this episode reveals what a business needs to...2021-06-2537 min
Make Each Click Count Hosted By Andy SplichalGrowing Your Business On Shopify With Chase ClymerThis week's guest, Chase Clymer, is host of Honest Ecommerce, a weekly podcast that gives advice to growing your ecommerce business. In addition, he is co-founder of Electric Eye where he and his team create Shopify-powered sales machines from strategic design, development and marketing decisions.Listen as Chase describes why his agency decided to exclusively specialize in using Shopify as an eCommerce platform and how Shopify can be the go-to platform for merchants including how to best optimize Shopify for conversions.In addition, hear some advice on how to increase your conversion rates using Shopify...2021-06-1831 min
Make Each Click Count Hosted By Andy SplichalRunning Facebook Ads With Jason HowThis guest, a self-proclaimed math nerd, has an interesting beginning. After reading a Tim Ferris blog decided there must be a better way and shifted his career path. Listen as Jason describes his journey to become a social media expert and founder of Agency J.Within this episode, Andy and Jason discuss the origin story behind how he created Agency J, an agency that today focuses on helping coaches, course creators and education business owners.To be successful using Facebook ads, you must first define your parameters and then create your marketing system. In addition...2021-06-1132 min
Make Each Click Count Hosted By Andy SplichalThinking of Someday Selling Your Business, Then You Better Have An Exit Plan With Bryan ClaytonThis episode features Bryan Clayton of GreenPal, the "uber" for lawncare. A successful entrepreneur, Bryan has built not one, but two multi-million-dollar companies.Listen as Andy and Bryan discuss what he considers essential in order to grow a multi-million-dollar business along what you need to consider if you are ever thinking about someday selling your business.A fascinating story of how he started his business, bootstrapping the business and eventually selling for millions of dollars. In addition, this episode discusses ways to differentiate your business including knowing what you are selling, what problem y...2021-06-0438 min
Make Each Click Count Hosted By Andy SplichalTalking SEO With Pasquale Mellone of Increasily.comThis episode features Pasquale Mellone, Founder and CEO of Increasily.com. Increasily is a Dublin based digital marketing strategy agency on a mission to create and execute digital marketing strategies for brands and small to medium sized businesses. Listen as Andy and Pasquale talk SEO in 2021. Discover what is involved and learn about the upcoming Google Page Experience Algorithm update. Find out what you need to do to rank well organically on Google now and after the pending update.Discover what you should be on the lookout for as warning signs with SEO companies in or...2021-05-2829 min
Make Each Click Count Hosted By Andy SplichalWhat It Takes To Grow Your eCommerce Business With Lior KrolewiczThis episode features Lior Krolewicz, Founder and CEO of Yael Consulting. An ex-Special Ops turned online marketing consultant shares what he sees managing paid advertising.Listen as Andy and Lior compare notes and advice on how to use paid advertising to grow your eCommerce business in 2021.Discover some of the biggest money wasting mistakes made running Google Ads and how you can avoid them. Thinking of outsourcing your PPC marketing? Don't do it without first discovering how you can eliminate many potential companies (revealed in this episode).Finally, you can learn how to...2021-05-2133 min
Make Each Click Count Hosted By Andy SplichalThe Importance of Great Copy With Brad SmithThis episode features Brad Smith the founder of the SaaS agency Wordable as well as two additional PR agencies. Discover how he has created and manages a successful company while still enjoying family life Hawaii style! Within the episode, Andy and Brad discuss the importance of copy in your business. Discover what the common mistakes are when it comes to creating copy as well as tips on creating good copywriting skills. Learn what content all companies should consider producing and the options for creating that copy including the pros and cons of outsourcing your copy to...2021-05-1435 min
Make Each Click Count Hosted By Andy SplichalKeys To Growing Your eCommerce Business With Lucas WalkerThis episode features Lucas Walker of the Rolled Up Podcast Network. Discover what he considers to be the "pillars" of business and how you can use these "pillars" to grow your business.Within the episode Keys To Growing Your eCommerce Business, Andy and Lucas discuss whether your business is really logistics based or is it marketing base. The answer is both but learn why you need to consider both when growing your business.Episode Action Items:You can connect with Lucas Walker at rolledup.io and request a FREE tune up from the...2021-05-0728 min
Make Each Click Count Hosted By Andy SplichalAdding Automations To Your eCommerce Business – With Scott Hartley of Master Plan 4 SuccessThis episode features Scott Hartley, a business strategy coach with Master Plan 4 Success. Andy and Scott discuss automating your business and how automating can free up your time as a business owner.How do you define automation?What are the keys to knowing what to automate?What are some important automations that every company should have in place?How can you get started automating your business?Scott dives into those questions and much more within this information packed episode!Episode Action Items:If interested, you can schedule a free strategy...2021-04-3041 min
Make Each Click Count Hosted By Andy SplichalBuilding and Running A Business Remotely – With Neel ParekhThis episode features Neel Parekh of Maid This.com. Discover how he has created a business that enables him to travel the world living the lifestyle that he wants without being tied down to a specific location.Within the episode Building and Running A Business Remotely, Andy and Neel discuss how all business success comes down to marketing. Learn lessons from the founder of Maid This.com on how you can use your marketing to improve or create your own business and start living the life that works for you!Episode Action Items:...2021-04-2320 min
Make Each Click Count Hosted By Andy SplichalBuilding Your Business With Passion – With Charles and Linda Van KesslerAndy discusses building your business with passion with Charles and Linda Van Kessler of Passion 4 Life Vitamins. Charles grew up in Amsterdam where he was separated from his family by the Nazis when he was only 3. Through his experiences including living in an orphanage, then living alone as a child on the streets of Amsterdam, he gained a unique view of health and health supplements. This experience allowed him to develop a liquid vitamin perfect for anyone from 1 to 100 years of age.Today, at 80 years young, he now teams with his wife, Linda, not only...2021-04-1621 min
Make Each Click Count Hosted By Andy SplichalBlocking Coupon Discount Extensions – What Should Know With Kathleen Booth of Clean.ioIn this episode, Andy discusses coupon discount extensions with Kathleen Booth, VP of Marketing at clean.io, the market leader in digital engagement security solutions.Have you ever wondered how coupon extensions such as Honey and Capital One Shopping work or if they are increasing your sales or instead decreasing your profitability as an online merchant? This episode addresses all of those questions and more.If you are an online retailer, this episode covers what you should know when it comes to coupon discount extensions including what they are and how they could n...2021-04-0937 min
Make Each Click Count Hosted By Andy SplichalStarting Your eCommerce Business – Your Road To Fortune With David HestandIn this episode, Andy interviews business success coach, David Hestand.Have an idea for launching a product or starting a business? This episode discusses what you need to know and just as important what you need to know how to avoid.The market will tell you if you will be successful, you need to listen and David can help you do just that.Listen to some great advice on how to launch your business and why you should get started sooner rather than later.In today, working for corporate America has...2021-04-0223 min
Make Each Click Count Hosted By Andy SplichalThink Like A CFO With Andrew WarnerIn this episode, Andy interviews Andrew Warner of Marketing CFO.Discover how big a company you need to be to start thinking like a CFO and why having a good grasp of your financials are essentials for companies wanting to grow.Also, discover the difference between cash flow and profitability and why cash flow is not the only measurement of a successful company.Find out what numbers are critical to track and measure according to Andrew Warner, a certified accountant and digital marketing specialist. Implement these ideas into your own business....2021-03-2621 min