Shows
Sports Loft PodcastThe pros and cons of hiring talent from big techKicking off a new series on the podcast, we brought in two of our members' CEOs, plus a bonafide industry expert, to discuss some of the key topics to have hit their in-tray this week.
Regular host Yanni Andreopoulos was joined by Don White and Nathan Peterson, CEOs of Satisfi Labs and Tagboard, respectively, as well as sports sponsorship and comms guru Andy Sutherden. Andy has counselled major brands such as HSBC, Procter & Gamble and Adidas, led the sponsorship planning and activation for six of the major sponsors at London 2012 (and subsequent Olympics), and today advises companies...2022-11-1739 min
PR Resolution podcastPR & the most controversial World Cup in historyAt the time of publish, we are 3 weeks away from the 2022 Fifa World Cup in Qatar. Normally at this stage we’re at the height of World Cup hype, fans are excited about team selections, journalists are reporting from training camps and tabloids are on WAG watch.
This year is very different. Nearly all lead-up stories have been negative; covering the human rights issues, corruption, timing and infrastructure problems.
So what does this mean to the huge World Cup audience? How does this affect the associated brand sponsors? Are there the same news-jacking opportunities for no...2022-10-2348 min
Are You Not Entertained?AYNE 210 - Andy SutherdenThe lads are joined by senior sports insider Andy “the nugget” Sutherden from industry giant CAA. Very spikey discussions around Gomez/Sterling; “media bollocks”; PE investment in sport; new faces in tennis; Man City and FFP; Taylor Swift getting “scootered”; defending the Carabao Cup; Logan/KSI; did the Leeds doc turn boomerang; great insight into building the Beckham brand; are bookmakers good sponsors; and the future of sports partnership. And of course Timmy Tryline.
2019-11-211h 17