Andzen - Podcast Details

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The Andzen ApproachEp 10: Shaan from Alia [Bonus Offer]In this episode, we have young prodigy Shaan Arora, the CEO & Co-Founder of the fast-growing popup tool Alia. Shaan sat down with us at Shoptalk and we discussed the company's origin story, what makes Alia stand out and acquisition tactics.There is a tonne of insights, tangible action items and fascinating insights.-----------BONUS OFFER: Shaan made sure he dropped an offer before we wrappedAnyone who comes from the podcast - he'll do 20% off the monthly subscription and 30 days free! Book a demo o...2025-05-0332 min

The Growth EquationThe Andzen Way: Building a Business That Bounces BackThis episode of The Growth Equation brings you inside the minds of Jason and Brenden, co-founders of Andzen, an email marketing and automation agency with a truly global footprint. Host Tristan Wright explores how they navigated the leap from corporate acquisition to startup life, and how they’ve used data, culture, and emerging tech to drive long-term agency success.Jason and Brenden talk openly about the stress and strategy of running a global marketing agency across Australia, the Philippines, and the US. They reflect on the importance of financial forecasting, the emotional toll of right-sizing during downturns, an...2025-04-3036 min

The Andzen ApproachEp 09: Eldar and Joe from Growave [Bonus Offer]Brenden and Jason are in Las Vegas for Shoptalk and took the opportunity to setup the podcast studio and record some guests.This episode is with the team from Growave featuring the brilliant, quiet achiever Eldar Galiev - Co-Founder & CEO along with the charismatic Joe Fox - SVP of Partnerships.We discuss our shared history, the retention platform that is Growave and what customers are looking for in a platform and partnerships globally.This is a really insightful episode and as always, great fun with some good...2025-04-0134 min

The Andzen ApproachEp 08: Kat and Steve from KlaviyoMassive episode with Klaviyo this episode recapping their big B2C CRM announcement.We have the lovely Kat Ramos, Account Executive and Steve Pover, Partner Manager from Klaviyo on the episode and we dive into all the new features announced by Klaviyo in the recent weeks. Customer Hub, K:Service, Marketing Analytics, KDP, Custom Objects, RFM and whisky. You name it, we covered it.Jump in, get across the new features and why we think they're going to be awesome for customers and businesses alike.D...2025-03-0637 min

The Andzen ApproachEp 07: Paul from Order EditingWe're back in 2025 for season 2 thanks again to our sponsor Klaviyo.We sat down with an old friend Paul Goldston from Order Editing, the Shopify app that does exactly what it says on the tin - enables customers to edit their orders once placed.Paul dives into why Order Editing exists and how it can not only save you time but also generate additional revenue.We chat buying psychology and how you can integrate Order Editing into Klaviyo. Please enjoy.Don't forget to visit https://andzen.c...2025-02-0233 min

The Andzen ApproachEp 06: Hayleigh & Justin from Convert DigitalHappy Holidays!Our final episode for 2024 features special guests Hayleigh Thompson - Senior Account Manager and Justin Mendonca - Business Analyst at the digital commerce agency, Convert Digital. We have plenty of jokes and laughs while we discuss Convert's recent trip to Bali, and key e-commerce trends for 2025. We dive deep into the importance of site speed, the evolving capabilities of Shopify's checkout extensions, and the impact of different website strategies and experiential designs.Gain insightful tips on how to optimise your online store for better conversions, c...2024-12-2336 min

The Andzen ApproachEp 05: Scott from OkendoWe are in the Brisbane studio this month with Scott Goodman, the APAC Market Lead at Okendo.The episode covers a wide range of e-commerce strategies, including optimizing product reviews, leveraging zero-party data, the importance of personalized quizzes, and the implementation of advanced loyalty programs. Discover the value of customer segmentation, automated review translations, and real-life success stories like that of Dixon’s Loyalty Program. Don’t miss the insights on enhancing customer engagement using platforms like Klaviyo and Okendo's latest features.We also talk about the new Okendo Loyalty and Andzen's implementation for Australian bran...2024-11-2736 min

The Andzen ApproachEp 04: Hannah and Ian from DatashipsWe're heading to the UK for this month's episode with the lovely Hannah Morris - Head of Partnerships AND Ian Madigan - Head of Sales from Dataships.We're doing this one remote with us spread out in Dublin, London & Brisbane. We dive into what is Dataships, correctly collecting marketing consent and why we're all here - making money!Another fun one this month that as always, you can also watch on YouTube!---Please drop your details at https://andzen.co/podcast to hear about u...2024-10-3036 min

The Andzen ApproachEp 03: Jess and Jeremy from KlaviyoMassive episode this month with Jess McMahon - Principal CSM AND Jeremy Singh - Senior Partner Manager BOTH from Klaviyo.We're back in Sydney in the studio chatting AI, specifically Klaviyo AI and all the products and features it's available in. We hit another ecom buzzword bingo with Black Friday, Cyber Monday and who's doing interesting things. We're generally having a great time with our Klaviyo mates!You can also watch us in 4k on YouTube!Also here is the Goldman Sachs article Jess mentions in the episode: h...2024-09-2739 min

The Andzen ApproachEp 02: Pär From NostoJumping into episode 02 we have the nicest guy in ecom - Pär From, the Head of Partnerships - APAC at the site personalisation platform - Nosto.We chat about what is site and experience personalisation, how this is the next frontier for a Customer Journey agency like Andzen and how to get started. We share a range of Aussie beverages as things start to warm up here for Spring.And if you want to see what we're on about and check out our ugly mugs (but the beautiful faces of our guests...2024-08-3033 min

The Andzen ApproachEp 01: Hugh Russell-Parsons from GorgiasWelcome to 'The Andzen Approach', a new podcast from Andzen. Hosted by Jason Anderson Strategic Director at Andzen and Brenden Rawson, our Founder. We'll be releasing monthly episodes where we chat to modern software platforms, savvy agencies, and ambitious merchants.So for episode one, we're in Sydney at the annual Online Retailer conference. Where we share a good Aussie beer 'Hawks Pale Ale with our mate, Hugh Russell-Parsons, the Strategic Partner Manager for Gorgias in APAC. We chat a little bit about Gorgias AI, smart integrations with Klaviyo and how important it is to get your discount...2024-08-1043 min

Hiring & Inspiring#49 Gurj Singh - From UX Designer to finding his passion in Tech SalesI this episode I'm joined by Gurj Singh. Gurj has recently made a career change pivoting from the world of tech design into an SDR role with tech business Andzen. Only two months in, I thought it'd be a great time to catch up with Gurj and see how he's getting on..In this episode expect to learn :Some of the tips, tactics and day to day actions Gurj is implementing in his sales roleHow he has adpated to his new career and some of the main challenges he has faced in the roleWhy he celebrates...2023-11-1731 min

Add To CartAthan Didaskalou from July Luggage: Reinventing The Wheel - LIVE | #231This episode of Add to Cart was our very first LIVE event. Brought to you by Convert Digital, we held an event for 150 of the best retailers and minds in eCommerce at Brisbane’s beautiful Howard Smith Wharves. Nathan was lucky enough to be joined by Athan Didaskalou the co-founder of July, a luggage brand re-inventing the wheel and more to create lightweight, beautiful and practical cases that are ruffling the feathers of industry leaders like Samsonite. Regularly seen on the arms of personalities like Chrissy Teigen, Celeste Barber and Apple Martin and as the official luggage partner of the...2022-10-1157 min

HOW THEY DID IT! Unique stories partnerships-led sales and success.Staying the preferred vendor for a top digital agency w/ Andzen & JustunoHey there partnerships people! Welcome back to another episode of Make Them Famous - where you hear from two sides of the partnerships equation. Today, I am interviewing Jason Anderson, Chief Operating Officer of Andzen - an ecommerce lifecycle marketing agency partnered with JustUno, Klaviyo, Loyalty Lion, and Shopify… Joining Jason is Derek Booth, Director of Strategic Partnerships at JustUno. These two are long time user-first partners, but Derek has taken over there account and managed it for about a year now during one of the most important times to maintain close relationships wi...2022-09-181h 08

The eCommerce ExperienceEmail Marketing - Connect with Your CustomersIn episode 2, Andrew talks with Jason Anderson, General Manager of Brisbane-based email marketing specialists, Andzen. Andzen consult on everything to do with Email Marketing, including platforms, methodology, and best practice for businesses of all sizes. As Jason explains, email marketing is very well suited to both B2B and B2C businesses, with an increasing focus these days on intelligent automation. Return on investment (ROI) is generally high for email marketing, making it an attractive option for businesses with more modest marketing budgets. In particular, a strong email...2020-04-0126 min

eCommerce TechThe Future of Email Marketing for EcommerceDerric explores the changing landscape of email marketing, from where it is today, to how it might evolve into a Rich Content Format (RTF) platform fueled by Augmented Reality. His guests today include Jason Anderson from Andzen.co, Kasey Luck from luckandco.agency, and Rytis Lauris from Omnisend.com, who also happens to be the sponsor of today's episode.2020-02-1130 min

Add To CartEmail Automation. How to use it to optimise eCommerce ROI? | #004In this episode of Add To Cart, we are joined by Jason Anderson from Andzen to discuss email automation. In this episode, we dive into email automation to understand how to optimise it for the best returns. We dive into the differences between popular email platforms - particularly Klaviyo and Dotmailer. We hear some examples from retailers such as Eco and Muscle Republic. And we even find out how Nathan ended up as an active member in a gardening Facebook group. Weird. Common questions answered in the podcast include: What is the difference between email an...2019-12-1542 min

The Shopify Dropify by The CutEpisode 35 - Shopify - Partner Interview - Jason Anderson, GM at Andzen, talks customer engagement, automations & maximising revenueWelcome to Ep.35 and our interview with General Manager of Andzen, Jason Anderson. Andzen are Brisbane-based and specialise in customer engagement for ecommerce, Lifecycle Automation and Lifecycle Optimisation to help ecomm businesses increase customer engagement, increase sales conversions and grow. Visit Andzen here Read more Shopify content here We met Jason at one of our recent Meetups, and there's a good chance they'll present a keynote for us in 2020. Andzen are a growing digital agency in Brisbane with a focus on helping ecommerce customers use email marketing and automations to engage and re-engage w...2019-11-0345 min

Networx PodcastEp13: The Business of Podcasts - Too loud to be ignoredMore and more Australians are listening to podcasts. A recent ABC report concluded that Australians are very engaged listeners, some are listening to up to five podcasts a week, and most listen to the very end of an episode. These same listeners are seeking and listening to new podcasts, revealing we have yet to reach mass podcast saturation. Brands can still get in on the action and use their own or others' podcasts to speak to new, niche and growing markets. Podcasts can deliver impact and cut through the noise to deliver key messages directly into consumer's ears. What...2019-10-2156 min

Networx PodcastEp12: Social Media - Getting more metrics from meaningful momentsSocial media isn’t just a powerful influence. It’s an ever-changing and fundamental layer of modern life. The challenge for marketers and their brands is to build teams and systems that play to its strengths - intimacy, authenticity, personality, and belonging. Join some of Australia’s leading social media specialists at what is always a Networx smash hit, as they share their experiences and advice on how to make social media work for business in 2019. During this podcast, you'll discover:How to use content to build brand, create engagement and drive conversions.Managing your business case an...2019-09-301h 21

Networx PodcastEp11: Customer Journey - How to plan for more changeA once linear model is now fragmented and continues to evolve. A growing number of touch points can make a consistent brand experience harder than ever. We ask three industry experts to explain what's changed, tips for growth and how you can better plan for the future. During the event, we covered:Tips on how to map your customer journey Advice for managing your team structure How to remain agilePanellists include:Sueanne Carr, Customer Strategy Superhero, Customer FrameMichael Joo, General Manager, Datarati Mark James, CEO & Co-Founder, Customology Panel Facilitator: Liam Fitzpatrick, Founder & Head of...2019-08-071h 00

Networx PodcastEp10: Inbound Marketing (Part C)Inbound marketing is the philosophy behind some of the most successful 'pull' marketing strategies of all time. It says that if you combine an authentic brand with quality content, digital marketing, and automation, then sit back and relax! The leads will come to you. Our expert panel will share with us some of their best tips to attract, engage and delight your prospects at every stage of the conversation. During the event, we covered:How to make leads and sales come to you.The latest trends and tactics.The modern inbound marketer's toolkit.How video i...2019-07-2320 min

Networx PodcastEp9: Inbound Marketing (Part B)Inbound marketing is the philosophy behind some of the most successful 'pull' marketing strategies of all time. It says that if you combine an authentic brand with quality content, digital marketing, and automation, then sit back and relax! The leads will come to you. Our expert panel will share with us some of their best tips to attract, engage and delight your prospects at every stage of the conversation. During the event, we covered:How to make leads and sales come to you.The latest trends and tactics.The modern inbound marketer's toolkit.How video i...2019-07-1622 min

Networx PodcastEp8: Inbound Marketing (Part A)Inbound marketing is the philosophy behind some of the most successful 'pull' marketing strategies of all time. It says that if you combine an authentic brand with quality content, digital marketing, and automation, then sit back and relax! The leads will come to you. Our expert panel will share with us some of their best tips to attract, engage and delight your prospects at every stage of the conversation. During the event, we covered:How to make leads and sales come to you.The latest trends and tactics.The modern inbound marketer's toolkit.How video is c...2019-07-0924 min

Networx PodcastEp7: Content Marketing HacksContent marketing has a lot of jobs to do including: driving awareness, generating leads, establishing trust and getting people to your website. Yet as marketers we don't have a lot of time, but we are expected to develop blogs, email campaigns, e-books and social media just to start. In this episode, learn from the best as they tell us how they deliver an effective strategy and get the best return for their efforts from their content. During this podcast, you'll discover:Tools and tips to analyse your audienceContent calendarsYou-can-do it tomorrow SEO tipsAmplifying your messageMeasuring s...2019-06-121h 00

Networx PodcastEp6: Winning Campaigns - Creating a Super Bowl momentIt's one of the largest television audiences every year for a sporting event. But it's also the pinnacle for marketing with some viewers tuning in just to watch the ads. Which is why slots during the Super Bowl can command up to $5m a pop. In our opening event of the year, we look to uncover some of the secrets to those campaigns and look for what lessons can be taken and applied to everyday marketing. During this podcast, you'll discover:Why the Super Bowl and large sporting events are attractive platforms for advertisers.Why creative a...2019-05-081h 10

Networx PodcastEp5: Strategy & Innovation for 2019Stop what you're doing. Step back. Take a breath. Surely there's a better way of getting this done. Surely there are new approaches we can take to getting our message heard. Surely there are new technologies that will make our work bigger, faster, stronger, better. Good news - there's all that and more just around the corner. During this podcast, you'll discover:Innovation trends we'll see take off and make a serious impact in 2019.The latest strategic approaches to maximising return on your effort and investment.What 'enterprise agility' means for marketers, and how to thrive u...2019-04-151h 10

Networx PodcastEp4: Crafting Content for Social Media SuccessGone are the days when a solid listicle or carefully chosen Insta filter would take you crazy-viral and earn you a promotion. Audience expectations are now sky-high, and competition for attention has reached saturation point. Social media audiences are more discerning than ever, regularly weeding their garden of likes, follows, and even accounts to get the content they want in the way that they want it. How can we possibly cut through? Join us as we deep-dive on the latest and greatest in social media and content marketing. We'll cover influencers, podcasts, video, AR, channel optimisation, social listening, and...2019-04-041h 01

Networx PodcastEp3: Instagram - Brand engagement through imagery and storiesInstagram is a powerful tool to build brand awareness, generate website traffic and increase sales to an engaged audience. By harnessing the power of images and creativity, brands are connecting and resonating with target audiences in completely new ways. Join us as we discover how to leverage hashtags, deliver creative captions and choose the best filters to tell your story. During this podcast, you'll discover:How Instagram thrives in a mobile first ageHow customers/clients engage with Instagram How to convert users to share and discover your contentHow to target and find new users through hashtagsHow to...2019-03-261h 02

Networx PodcastEp2: Programmatic Principles - How to evolve in the automation and adtech arenaWhile it's easy to love the concept of fully automated buying and selling of ads, and the promise of huge ROI and transparent performance metrics, in reality adtech and programmatic has historically been a marketplace full of tricks and traps. In 2018, the industry is reaching a point of maturity. Data ethics, ad fraud and bad actors are right in the spotlight and new technologies and methods are promising more trustworthiness and better performance for those in the know. Join us as we traverse everything programmatic and adtech to bring you up to speed on the latest innovations, challenges, and...2019-03-221h 13

Networx PodcastEp1: Podcasts - Giving your brand a voiceAre you one of those people who take the advantage of listening to podcasts during your drive to and from your place of work, or while taking a walk, or on a plane journey Podcasting is on the rise... How can brands leverage off this medium and add it into their marketing mix? Podcasting is one form of content that builds client trust and establishes your business as the authority in the industry. Our panel will cover the power of audio, the future of podcasting, storytelling, promotion and leverage, monetisation, as well as case studies of successful podcasters that...2019-03-211h 07