Shows
optYOUmizeFrom Etsy to Eight Figures: Angela Frank’s Playbook for Profitable, Predictable Marketing GrowthFollow optYOUmize Podcast with Brett Ingram:
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Summary
Brett Ingram speaks with Angela Frank, a fractional CMO and marketing consultant, about the intricacies of marketing for entrepreneurs. They discuss Angela's journey from an Etsy shop owner to a successful marketing strategist, common misconceptions in digital marketing, effective advertising strategies, the importance of customer feedback, and emerging trends in the marketing landscape. Angela emphasizes the need for a unique marketing approach tailored to each business and the significance of viewing marketing as an evolving ecosystem.
Chapters
00:00 Introduction to Marketing and Entrepreneurship
02:58 Angela Frank's Journey in Marketing
05:54 Common Misconceptions in Digital Marketing
08:42 Advertising Strategies and Insights
11:29 Understanding Profitability in Ads
14:13 The Importance of Targeting in Advertising
17:25 Building a Marketing Ecosystem
20:10 Leveraging Customer Feedback
22:45 Emerging Trends in Marketing
25:39 Final Thoughts and Tips for Success
#digitalmarketing #advertisingstrategies #personaldevelopment #entrepreneurship #optyoumize #brettingram #entrepreneurpodcast #podmatch Learn
2025-12-2444 min
In Conversation… with Frank SchaefferWhite Jesus & the Weaponization of Boyhood: Frank Schaeffer x Rev. Angela DenkerIs your Jesus making your sons more radical—or more compassionate? In this scorching conversation, Frank Schaeffer sits down with Rev. Angela Denker to unpack her explosive new book Disciples of White Jesus: The Radicalization of American Boyhood. From Lutheran pulpits to CNN, Denker has tracked how faith, fear, and masculinity are being fused in dangerous ways. This episode exposes how American Christianity is grooming boys for culture war—and what real spiritual courage looks like instead._____LINKShttps://angeladenker.substack.comhttps://www.instagram.com/denkerangela/https://www.yout...
2025-05-201h 16
The Inspired ChoiceBuilding Sustainable Marketing Programs and Avoiding Common Mistakes with Angela FrankCaroline Biesalski welcomes Angela Frank to Inspired Choice Today, diving into the intricacies of building sustainable marketing programs and the key elements of a successful ecosystem. They discuss the importance of selecting the right social media platforms while highlighting common marketing mistakes to avoid. Angela shares defining moments and success stories that have shaped her career, alongside the pivotal role mentors have played in her journey. The episode provides information on where to find Angela and her upcoming projects. It concludes with final thoughts and closing remarks, offering listeners insights into effective marketing strategies.
(0:00) Introduction to Inspired Choice Today and...
2025-05-0318 min
Unscripted Small BusinessAngela Frank: The Power of ONE - A Counter-Intuitive Marketing Approach That Drives ResultsIn this enlightening episode, marketing expert Angela Frank shares her revolutionary "marketing ecosystem strategy" and why focusing on a single channel is the secret to scaling your business. As a fractional CMO who has helped clients manage marketing budgets of up to a million dollars per month, Angela breaks down why entrepreneurs should resist the temptation to be everywhere at once and instead, master one platform before expanding.
Key Takeaways:
Why the "do more by doing less" philosophy is crucial for marketing success
How to identify which single marketing channel will work best...
2025-04-1539 min
Digital Coffee: Marketing BrewHow AI is Shaping the Future of Marketing with Angela FrankIn this episode of Digital Coffee Marketing Brew, host Brett Deser talks to Angela Frank, a fractional CMO and founder of the Growth Directive, about the future trends in marketing. Angela discusses the impact of AI on search results, data analytics, and content creation, while also emphasizing the importance of maintaining a human element in marketing copy. They delve into influencer marketing, emerging marketing technologies, and the convergence of traditional and digital marketing. Angela also highlights the significance of small business owners focusing on foundational marketing strategies for long-term success.💡 Guest bioAngela Frank is a f...
2025-04-0924 min
BIG PICTURES - Der Podcast für VOR-Bilder und Menschen, die über den Tellerrand schauen.Frank Wiekhorst: Raus aus der EntscheidungsträgheitWas brauchen wir, um mutig Entscheidungen zu treffen?
Angela Barzen spricht mit Persönlichkeiten, die ihr BIG PICTURE konsequent leben. Die ihren Weg gehen und auch mal anecken, die das Wozu in ihrem Leben gefunden haben. Menschen mit Visionen. Sie blickt hinter die Kulissen, taucht in die Welt ihrer Gesprächspartner ein und lässt sich von Themen inspirieren, die ihre Gäste zur Leidenschaft gemacht haben.
Kennst du das? Du stehst im Supermarkt vor zwei fast identischen Sorten Pasta und kannst dich nicht entscheiden – also gibt’s am Ende doch wieder Tiefkühlpizza.
Der französis...
2025-03-0650 min
The Growth PodCase Study: How PodMatch Became an Industry Leader (with Alex Sanfilippo)Join us as Alex Sanfilippo, founder of PodMatch, shares his journey of creating a platform that connects podcast guests and hosts, addressing the critical need for finding the right match in the podcasting world. He discusses the initial challenges he faced, including the importance of launching quickly and learning to prioritize user feedback over perfection.Specifically, Alex shares:How to find the right problem to solve with your business.How to launch with the right offer before you're ready.The fastest way to improve your offer.Mentioned in This Episode:Learn how...
2025-01-0240 min
The Growth PodThe Power of the Master Mind (with Jeremy Shapiro)Masterminds are powerful tools for business growth, and in this episode, Jeremy Shapiro shares insights on how they can unlock new levels of potential for entrepreneurs. Specifically, Jeremy shares:Why masterminds are key to your business growth.Critical mistakes to avoid as a mastermind participant.How to know which type of mastermind is best for you.Mentioned in This Episode:Learn more about Bay Area Mastermind: https://bayareamastermind.com/About Jeremy:Jeremy B. Shapiro is a serial entrepreneur with a focus on software as a service (SaaS...
2024-12-3119 min
Happy Whole You196. From Grief to Growth: A Journey to Holistic Health with Angela T. MooreIn this episode of The Happy Whole You Podcast, we're joined by integrative health professional Angela T. Moore to explore her incredible journey of resilience, healing, and helping others. Angela shares her personal story of overcoming profound loss, from the early passing of her mother to the loss of her brother, and how these experiences shaped her passion for holistic health. We dive into the transformative connection between mental and physical well-being, as Angela reveals how movement, nutrition, and emotional support can empower us to navigate life's toughest challenges. She offers actionable tips for maintaining health and...
2024-12-2338 min
The Growth PodThe Secret to Painless Business Growth (with Mark Gray)introSpecifically, Mark shares:How looking after your body leads to better business decisions.The key turning point in Mark's personal training business.How you can find the time to invest in your health, even if you're a busy founder.Mentioned in This Episode:Connect with Mark on LinkedIn: https://www.linkedin.com/in/health-and-fitness-coaching-for-entrepreneurs/Learn more about Mark: https://www.paradigmproject.uk/About Mark:Mark Gray is an Online Personal Trainer originally from Ireland. After spending eight years in London, where he began his career as...
2024-12-1723 min
In Conversation… with Frank SchaefferIt Has to Be Read. • Red State Christians by Rev. Angela DenkerFrank Schaeffer In Conversation with Rev. Angela Denker, exploring the themes of her book, Red State Christians: A Journey into White Christian Nationalism and the Wreckage It Leaves Behind._____LINKShttps://angeladenker.substack.comhttps://www.instagram.com/denkerangela/https://www.youtube.com/channel/UCmKIdMPvTt9uf3tlGBLFnxQhttps://www.lovechildrenplanet.com/events/it-has-to-be-read-red-state-christians-by-rev-angela-denker_____I have had the pleasure of talking to some of the leading authors, artists, activists, and change-makers of our time on this podcast, and I want to personally thank you for subscribing, listening...
2024-12-171h 13
Profit With A PlanEP282: Marketing Ecosystems: Simplify Your Strategy and Amplify Growth with Angela FrankMarketing Ecosystems: Simplify Your Strategy and Amplify Growth with Angela Frank
Host: Marcia Riner, Business Growth Strategist - Infinite Profit®
Guest: Angela Frank, Fractional CMO - The Growth Directive
What if your marketing could do more by doing less? Imagine ditching the overwhelming clutter of tactics and instead focusing on a cohesive, streamlined strategy that actually works. That’s exactly what Angela Frank, fractional CMO and founder of The Growth Directive, is here to share with us today.
Angela has helped businesses generate over $50 million in revenue with her innovative Mark...
2024-12-1035 min
The Growth PodRevenue Isn't Everything: Financial Metrics Every Founder Should Know (with Samantha Eck)Unlocking business growth starts with understanding your numbers, and in this episode, Samantha Eck, dives deep into how financial insights can help you hit your growth goals faster.Specifically, Samantha shares:Why knowing your numbers is the secret to business growth.Which three financial metrics matter most for growth.The role of strategic planning and financial projections.Mentioned in This Episode:Connect with Samantha on Threads: https://www.threads.net/@firestormfinanceFollow Samantha on Instagram: https://www.instagram.com/firestormfinance/Listen to Samantha's Podcast: Creative Minds, Smart Money: https://creativemindssmartmoney.buzzsprout.com/Learn...
2024-12-1013 min
The Growth PodAvoiding Tax Debt: Tax Tips for Small Businesses (with Morgan Anderson)Tax debt can be a challenge for many business owners, but understanding how to manage it effectively can make all the difference. In this episode of The Growth Pod, we're joined by tax debt expert, Morgan Anderson, to learn her strategies for avoiding costly tax traps.Specifically, Morgan shares:Costly tax traps you can avoid.How to avoid surprises during tax season.The step-by-step strategy for resolving tax debt.Mentioned in This Episode:Learn more: https://goldenliontaxsolutions.com/Connect with Morgan on LinkedInAbout Morgan:Morgan Q. Anderson, EA...
2024-12-0321 min
Business Growth TalksThe SEO Secret Sauce: Elevate Your Business Growth Without Ads with Angela FrankSend us a textIn this insightful episode of Business Growth Talks, host Mark Hayward interviews Angela Frank, a growth advisor with extensive experience scaling health and wellness startups. Hayward and Frank explore the nuances of marketing and growth strategies for health and wellness businesses, leveraging Angela's expertise and proven methods. They delve into how marketing and sales teams can synergize for optimal results, ways to achieve sustainable business growth, and the importance of clearly understanding customer journeys and acquisition costs.Health and wellness industry expert Angela Frank shares her journey from starting an e-commerce...
2024-12-0254 min
Profits Through PodcastingSolving Health and Wellness Marketing Overwhelm with Angela FrankFeeling overwhelmed with all the options to market your business? Tune in to learn the secrets of a marketing ecosystem that can revolutionize your business with less stress and more success!
In this episode, I sit down with Angela Frank to explore the power of podcasting within a comprehensive marketing strategy. Angela introduces her concept of a marketing ecosystem, emphasizing the importance of connecting various marketing channels for optimal results. We discuss the balance of using podcasting as a foundational tool alongside email marketing, and the intricacies of managing digital ad campaigns alongside your podcast.
...
2024-12-0134 minProfits Through PodcastingSolving Health and Wellness Marketing Overwhelm with Angela FrankFeeling overwhelmed with all the options to market your business? Tune in to learn the secrets of a marketing ecosystem that can revolutionize your business with less stress and more success!
In this episode, I sit down with Angela Frank to explore the power of podcasting within a comprehensive marketing strategy. Angela introduces her concept of a marketing ecosystem, emphasizing the importance of connecting various marketing channels for optimal results. We discuss the balance of using podcasting as a foundational tool alongside email marketing, and the intricacies of managing digital ad campaigns alongside your podcast.
...
2024-12-0134 min
The Growth PodWhy Every Brand Needs a Podcast (with Isabella Sanchez)Podcasting is an excellent way to grow the relationship you have with prospects and customers, but how does that translate to business growth? In this episode of The Growth Pod, Isabella Sanchez Castaneda shares how podcasting can grow your brand.Specifically, Isabella shares:How to grow your revenue through podcasting.The #1 most important thing when launching a podcast.Key mistakes to avoid when hosting a podcast.Mentioned in This Episode:About Isabella:Isabella Sanchez Castañeda is an award-winning podcast strategist and producer for expert personal brands. I...
2024-11-2618 min
The Growth PodAutomating Your GrowthSystemization and automation may be the missing keys to help you create massive growth at scale. In this episode of The Growth Pod, Angela shares how to systematize and automate marketing to accelerate growth. Specifically, Angela shares:How automation streamlines your growth.When to automate your marketing channels.Which tools to use for your automation.Mentioned in This Episode:Google Looker StudioPorter MetricsAgencyAnalyticsKajabiZapierStreakCRMLet’s Connect!Connect with Angela on LinkedInWork With Me: growthdirective.comAbout Ang...
2024-11-2008 min
The Growth PodChanging Perceived Value with PR (with Mitch Carson)Changing your perceived value is critical for business success as it directly influences how prospects view you and your offerings. Today we're joined by sales expert Mitch Carson, who shares insights on the importance of aligning your personal brand to build trust and credibility. Specifically, Mitch shares:Why perceived value matters for all businesses.The key elements to maximize perceived value.How to change your perceived value.Mentioned in This Episode:Learn More about Mitch CarsonGet Covered on Network TelevisionAbout Mitch:Mentored CEOs, speakers, authors, consultants, coaches with a...
2024-11-1924 min
The Growth PodCustomer Acquisition vs Customer Retention: Prioritizing for GrowthCustomer acquisition and retention are key to marketing success, but which drives growth more? In this episode of The Growth Pod, Angela shares how to balance both strategies to fuel faster growth.Specifically, Angela shares:How to improve your customer acquisition strategy.The key way to reduce CAC via customer retention.The secret hybrid approach for business growth.Let’s Connect!Connect with Angela on LinkedInWork With Me: growthdirective.comAbout AngelaAngela Frank is a fra...
2024-11-1306 min
The Growth PodThe Art of Customer Transformation (with Chris Hood)Customers are the foundation of every successful business, but how do you truly understand them and use that knowledge to fuel your brand's growth? In this episode, Angela sits down with customer transformation expert Chris Hood, who reveals how leveraging the right customer insights at the right time can drive transformative business growth.Specifically, Chris shares:How customer transformation generates more revenue for your brand.What brands miss when it comes to customer transformation.The easiest way to start implementing customer transformation.Mentioned in This Episode:Book: Customer Transformation: A 7-Stage Strategy for...
2024-11-1215 min
The Growth PodWhen to Add Headcount for Sustainable GrowthMany founders think adding headcount is the solution to their growth challenges. However, growing headcount doesn't always equate to business growth. In this episode, Angela discusses why adding headcount isn't the solution you've been looking for and how to know when it's the right time for a full-time hire.Specifically, Angela shares:Why hiring isn't the solution for growth.The best way to grow your brandHow to avoid costly hiring mistakes.Mentioned in This Episode:The Global and American Companies Generating the Most Revenuer Per EmployeeLet’s...
2024-11-0607 min
The Growth PodWhy Social Media is NOT a Marketing Strategy (with Ruthie Sterrett)Social media alone is not a marketing strategy, but what do you need to create a high-performing marketing strategy for your brand? In this episode of The Growth Pod, Ruthie Sterrett breaks down the key components of social media and content marketing.Specifically, Ruthie shares the:role of social media in a marketing strategy.components of a high-performing marketing strategy.how to be consistent on social media.Mentioned in This Episode:Connect with Ruthie on InstagramWork with RuthieAbout Ruthie:Ruthie Sterrett is the Founder and CEO of The...
2024-11-0522 min
The Growth PodThe Growth Dilemma: Choosing Between Marketing and SalesShould you focus more on sales or marketing to grow your brand? In today's episode, Angela discusses the pros and cons of sales- and marketing-driven organizations and how she combines the two to create supercharged growth for clients.Specifically, Angela shares:Key differences between marketing-driven and sales-driven organizations.How these two organizational structures impact your growth trajectory.Her strategy for creating Growth-Driven Organizations.Mentioned in This Episode:Meet with Angela 1:1 and Improve Your Growth StrategyLet’s Connect!Connect with Angela on LinkedIn...
2024-10-3008 min
The Growth PodHow Leveraging SDRs Can be a Catalyst for Growth (with Gabe Lullo)SDRs (sales development representatives) have been Angela's secret weapon when scaling growth teams, but how do you know if an SDR makes sense for your brand? In this episode of The Growth Pod, Gabe Lullo shares the ins and outs of supercharging your pipeline with SDRs.Specifically, Gabe shares:The biggest difference between SDRs and Sales Reps.The best way to hire an SDR to support your growth.Costly mistakes to avoid when working with an SDR.Mentioned in This Episode:Work with AlleyoopConnect with Gabe on LinkedInAbout Gabe:
2024-10-2914 min
The Growth PodI've Fixed Dozens of Bad Marketing Strategies. Here's How.One of the biggest misconceptions in marketing is that you can have profitability or growth, but you can't have both. Today, Angela shares why that's not true and how you can create a simple strategy that achieves both.Specifically, Angela shares:How to create a profitable marketing strategy (step-by-step).The difference between product-market fit and a perfect offer.Her step-by-step method for finding your highest ROI marketing channels.Mentioned in This Episode:The Key to Using Promotions Strategically (aka How to Escape Discount Dependence)Let’s Connect!...
2024-10-2308 min
The Growth PodStrategies to Keep Your Business in the Green (with Chidi Egbujie)Smart financial management is key to creating successful growth strategies for your brand. In this episode of The Growth Pod, Angela is joined by startup accountant Chidi Egbujie to learn the key reasons why businesses fail and how you can set financial strategies for growth.Specifically, Chidi shares:The difference between profit and cashflow management.How cash flow can make or break a profitable business.The secret keys to successful tax strategies. Mentioned in This Episode:Listen to Richard Walsh's interview: Escaping the Owner PrisonConnect with Chidi on LinkedInVisit Chidi's Website...
2024-10-2214 min
Entrepreneur's EnigmaAngela Frank on Enterpreneurship & The Freedom That Comes With ItAngela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. Her new book Your Marketing Ecosystem: How Brands Can Market Less and Sell More helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.Angela also hosts The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.
2024-10-2217 min
Best D Life with Daniela- Helping You Find the Bliss in Your BusyNavigating the Marketing Maze with Angela FrankIn our latest podcast episode, Angela Frank shares her expertise in creating a streamlined marketing ecosystem. Did you know that prioritizing quality over quantity in marketing can lead to better performance and returns? Angela emphasizes that businesses should avoid overextending by trying to replicate competitors' efforts. Instead, focus on what truly works for your brand.
Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. Her new book Your Marketing Ecosystem: How...
2024-10-2019 min
The Growth PodThe End of Cold Emails: How to Attract Customers AuthenticallyTired of the generic spammy emails you get in your inbox every day? So are your prospects. In this episode of The Growth Pod, Angela shares why cold outbound marketing is dead and what you can do to get better results in your marketing.Specifically, Angela shares:Why outbound marketing is ineffective (and illegal).The #1 growth strategy that gets better results than cold outbound.How leading with value will grow your brand now and into the future.Mentioned in This Episode:More on the CAN-SPAM ActLet’s Co...
2024-10-1607 min
The Growth PodCreating a Social Media Strategy that Sells (with Jessica Wikingellis)When done right, social media is a powerful marketing channel. That's where Jessica Wikingellis comes in. Today, she's sharing her method for creating a social media marketing strategy that sells. Specifically, Jessica shares:Why branding is key for social media success.How to bridge authenticity with sales.Key social media traps (and how to avoid them).Mentioned in This Episode:Connect with Jessica on:Instagram TikTokLinkedInLearn more about Love Wild Rivers: www.lovewildrivers.comAbout Jessica:Jessica Wikingellis, co-founder of Love Wild Rivers, brings over a decade of expertise...
2024-10-1514 min
The Growth PodYour Ad Agency Sucks. Here's What to do About It.Digital advertising can be one of the trickiest marketing channels to master. In this episode, Angela shares her strategy for analyzing and improving paid ads performance and remedying agency relationships.Specifically, Angela shares how to:Actually know if your ads can perform better.Effortlessly uncover the cause of low ROI.Easily improve your agency's performance.Let’s Connect!Connect with Angela on LinkedInWork With Me: growthdirective.comAbout AngelaAngela Frank is a fractional CMO with a d...
2024-10-0911 min
From Startup to WunderbrandAll about Growth Marketing with Angela FrankIn this episode of "From Startup to Wunderbrand," host Nicholas Best interviews Angela Frank, a seasoned fractional CMO, marketing expert, and founder of The Growth Directive. Angela shares her insights on growth marketing, explaining how businesses can shift from traditional marketing to a growth-focused approach. She discusses the role of a fractional CMO, essential tools for improving marketing efficiency like ClickUp and StreakCRM, and actionable tips from her book, Your Marketing Ecosystem: How Brands Can Market Less and Sell More.
Angela also reveals the importance of understanding your customer journey, diversifying your advertising strategy, and regularly reviewing your...
2024-10-0930 min
From Startup to Wunder BrandAll about Growth Marketing with Angela FrankIn this episode of "From Startup to Wunderbrand," host Nicholas Best interviews Angela Frank, a seasoned fractional CMO, marketing expert, and founder of The Growth Directive. Angela shares her insights on growth marketing, explaining how businesses can shift from traditional marketing to a growth-focused approach. She discusses the role of a fractional CMO, essential tools for improving marketing efficiency like ClickUp and StreakCRM, and actionable tips from her book, Your Marketing Ecosystem: How Brands Can Market Less and Sell More. Angela also reveals the importance of understanding your customer journey, diversifying your advertising strategy, and regularly reviewing your marketing funnels...
2024-10-0930 min
Unbreakable MompreneursHow to Grow Your Business and Increase Revenue with Angela FrankOn this episode of Unbreakable Mompreneurs, we welcome Angela Frank, a fractional CMO and the founder of The Growth Directive, who has generated over $50M in marketing revenue for her clients. Angela reveals three powerful secrets to making more money and growing your business: stop giving away free things, expand your social footprint, and start small without hiring a full-time CMO. Learn how to create a successful email marketing campaign, refine your marketing strategies, and build brand awareness with actionable tips from Angela’s new book, Your Marketing Ecosystem: How Brands Can Market Less and Sell More. This conversation is...
2024-10-0822 min
Content Creators Unite!Content Creators Unite! Podcast with Angela Frank (Ep. 01)In this episode of the Content Creators Unite! podcast, Fractional CMO Angela Frank shares the importance of content strategy and actionable steps you can take right now to improve marketing outcomes.Some of the talking points Angela and I go over in this episode include:Why consistency trumps arbitrary numbersHow project management streamlines contentWhy community builds brand valueWhen to embrace simple designThank you for listening! Be sure to tune in to all the episodes to receive practical tips on creating engaging content to grow your business. If you enjoyed this episode, please subscribe!
2024-10-0827 min
The Growth PodHow Podcasting Can Fix Your Marketing Budget (with Nicole Grinnell)Trying to get the most from your marketing budget? Guesting on podcasts might be the solution! Today, Nicole Grinnell shares her step-by-step strategy for getting more business by becoming a podcast guest. Specifically, Nicole shares how to:Create a profitable podcasting strategy (step-by-step). Maximize podcast appearances and make more money.Streamline content production by repurposing your interviews.Mentioned in This Episode:Learn more about Mic'd Up BookingAbout Nicole:Nicole Grinnell is a two-time business owner who founded Mic'd Up Booking. Driven by her firsthand experience of the power...
2024-10-0817 min
The Growth PodUnlocking Revenue: How Customer Feedback Can Transform Your MarketingWe've all heard "the customer is always right" at least once in our life. And while that might not always be the case, we all know that without customers, our businesses wouldn't exist. So, how can we learn from our customers and improve not only our products and services but our marketing?In this episode, Angela shares how to:Gather customer feedback (step-by-step).Build your prospect's dream offer.Make more sales using customer feedback.Let’s Connect!Connect with Angela on LinkedInWork With Me: gro...
2024-10-0216 min
The Growth PodUnlocking Growth with Masterminds (with Meghan Lamle)Masterminds can be a powerful tool for business growth, but should you host a mastermind or be a guest? In today's episode, Meghan Lamle shares exactly what you need to know to effectively use masterminds as a growth tool for your business.Specifically, Meghan shares:How to grow through hosting masterminds.How to grow through being a mastermind participant.Key things to avoid during a mastermind.Mentioned in This Episode:Connect with Meghan on InstagramLearn more about Meghan's mastermind: Mission IncomeAbout Meghan:Meghan Lamle is a corporate dropout...
2024-10-0127 min
The Growth PodFuture-Proofing Your Marketing StrategyYou've probably heard that marketing is "constantly evolving." So, as we create our strategic plans for 2025 and beyond, what should we keep in mind to "future-proof" our strategies? In today's episode, I'm sharing how you can create growth strategies that work now and in the future.Specifically, I share:The fundamental components of marketing that never change.How to create a strategy that adapts to changes.Trends to watch for in 2025 (and beyond).Mentioned in This Episode:Send me your future predictions, concerns, and excitement: hello@growthpod.fmListen to Jesse's Episode on Building...
2024-09-2507 min
The Growth PodThe Power of PR: How to Get Your Business Noticed (with Jill Lublin)When you're considering launching a new marketing channel, public relations (PR) might be one of the last things that comes to mind. However, in today's episode of The Growth Pod, Jill Lublin shares why you might want to think of PR first and how you can leverage it successfully to grow your business. Specifically, Jill shares:Why publicity is integral to your day-to-day life.How to create a PR strategy designed for growth.The easiest way to get publicity for your brand.Mentioned in This Episode:National Day CalendarGet Jill's Free GiftJill's Media...
2024-09-2419 min
The Profitable CreativeStarting a Business out of Necessity | Angela FrankSend us a textPROFITABLE TALKS...Angela Frank of The Growth Directive shares her journey of starting her business and the importance of strategy in marketing for small businesses. She emphasizes the need for a clear goal and a marketing ecosystem that ties all channels together. Angela also discusses the challenges she has overcome, including moving frequently due to her husband's military service, which taught her perseverance and adaptability. Angela's ideal client is small to medium-sized businesses in the health and wellness industry. She plans to move to Northwest Arkansas in the next...
2024-09-2441 min
The Growth PodThe Key to Using Promotions Strategically (aka How to Escape Discount Dependence)Running a promotion is one of the most powerful tools for business growth, but when done wrong, promotions can seriously harm your business. That's why, in today's episode of The Growth Pod, I'm sharing my exact strategy for growing a business with successful promotions.Specifically, I share:Why discounts are harmful to your business.How to escape discount dependence.My step-by-step process for a successful promotion.The secret promotion strategy for growth.Let’s Connect!Connect with Angela on LinkedInWork With Me: gro...
2024-09-1811 min
The Growth PodWhat Small Businesses Can Learn from Jeff Bezos (with Steve Anderson)Jeff Bezos built Amazon into a $2T company--but what can small businesses learn from a company of this size? In today's episode, Steve Anderson (author of The Bezos Letters) shares how small businesses can take lessons from Amazon and apply them to their growth.Specifically, Steve shares:The difference between customer focus and customer obsession.How Jeff Bezos accelerates decisions while mitigating risk.The easiest way to build a flywheel of growth for your business.Mentioned in This Episode:Download your FREE digital copy of The Bezos Letters: 14 Principles to Grow Your...
2024-09-1720 min