Shows
Your Natural Dog with Angela Ardolino - Formerly It's A Dog's Life120. Real Holistic Pet Care: Spotting Red Flags & Taking Control of Your Pet’s Health with Kelly BoneIn this episode of Your Natural Dog, Angela sits down with Kelly Bone, founder of Saving Pets One Pet at a Time, to talk about a topic a lot of pet parents are quietly struggling with: who can you actually trust with your pet’s health? Kelly shares the heartbreaking story of losing her dog, Duncan, to a recalled prescription pet food and how that grief turned her into a fierce advocate, lead plaintiff in a class action lawsuit, and the creator of a 175,000-member Facebook community. Angela and Kelly dig into what “holistic” really means, why the word is now...
2025-11-2743 min
The Empowered Principal® PodcastThe 1/3 PerspectiveHave you ever lost sleep over that one teacher who seems to disagree with everything you do? Or found yourself obsessing over why certain staff members just don't seem to like you? I get it. I've been there. In fact, I remember spending countless hours trying to win over teachers who didn't like me. Stewing over their eye rolls, analyzing their non-verbals, and desperately trying to figure out what I did wrong. The truth? I was wasting precious time and energy that could have been spent actually leading. That's why this week's episode is a ga...
2025-11-0430 minThe Empowered Principal® PodcastIs Your Boss Giving You Anxiety?Does your heart rate spike when your superintendent's name pops up in your inbox? As an educational leadership coach, I've noticed a universal pattern - that nervous feeling around authority figures. Whether it's a fear of criticism, worry about disappointing them, or anxiety about being micromanaged, these physical reactions to authority figures in education aren't just about the present moment - they're deeply rooted in patterns that shape how we show up as leaders. Join me this week as I peel back the layers and examine what you're actually afraid of. I...
2025-10-2825 minThe Empowered Principal® PodcastThe Energy of a ClassroomAs you make your classroom rounds this week, I want to ask you something: when was the last time you focused not just on what you saw, but what you felt when you walked into a classroom? We've all had that experience - walking into one room where everything flows perfectly, then stepping into another where something feels... off. Even before we see any tangible evidence. That's not coincidence. That's energy. The most exceptional school leaders understand that teaching and learning isn't just about what it looks like. It's about what it...
2025-10-2110 minThe Empowered Principal® PodcastWhen You're Accused of LyingI recently had a client schedule a one-on-one after a particularly challenging incident where a student admitted to a behavior during the investigation, then went home and adamantly denied everything to their parents. The parent confronted my client, confused about the conflicting stories, and suddenly she found herself in a situation where someone's telling the truth and someone's not. When we feel accused of lying or our integrity is questioned, our fight or flight response can kick in faster than we can think, leading to defensiveness or shutdown. Join me this we...
2025-10-1420 minThe Empowered Principal® PodcastWhen Your Staff Feel UnappreciatedAs educators and school leaders, we often pour our hearts into our work, only to sometimes feel that our efforts aren't fully appreciated. This tension between service and appreciation reveals a deeper truth about where we seek validation and how it impacts our ability to lead and teach effectively. When staff members feel unappreciated, whether they're teachers facing demanding parents or support staff feeling overlooked, there's a fundamental shift happening in their sense of identity and empowerment. The challenge here isn't just about getting more appreciation. It's about understanding why we need it and what h...
2025-10-0722 minThe Empowered Principal® PodcastWhy Teaching SEL Starts with the Adults with Lori Woodley-LangendorffWhen was the last time you thought about your emotional fitness? Just like physical muscles need regular exercise to stay strong, our social-emotional skills require consistent practice to serve us when we need them most. But here's the thing - many educators are trying to teach SEL without first developing their own emotional literacy. This week, I'm joined by Lori Woodley-Langendorff, a 32-year veteran school counselor, co-founder of nonprofit All It Takes, and author of SEL Muscle Mastery, for an honest conversation about managing our emotional responses as school leaders and how this social and e...
2025-09-3050 min
The Email Growth Show | Email Marketing Tips for Women Coaches, Course Creators & Online Business OwnersBuilding Trust That Sells: The Power of In-Person Magic with Angela Henderson [Ep 191]In this episode, I’m joined by powerhouse business strategist Angela Henderson to talk about what really moves the needle in online business - and spoiler alert, it’s not fancy funnels or viral content.We unpack how Angela turned a no-pitch, connection-driven live event into over $300,000 in mastermind sales... without selling from stage. We also dig deep into the mindset shifts behind visibility, how to stop sabotaging your own success, and why your next big sale might come from a simple follow-up email (yep, really).Whether you’re planning an in-person event, hiding behind your t...
2025-04-2423 min
Educational Leadership with Principal JLEpisode 18: Transforming School Leaders: Insights from Angela Kelly's Leadership Journey!Send us a textWhat happens when a single conversation can redefine your entire career path? Angela Kelly, a dedicated educator and leadership coach, shares her inspiring journey from a brief stint in studying finance to discovering her true calling in education. Her story is one of transformative growth, beginning with the Upward Bound program, which set her on a path to become the first in her family to attend college. Angela’s experience underscores the importance of mentorship, mindset shifts, and the power of aligning one’s career with personal passions.Angela takes us thro...
2025-02-1759 minThe Empowered Principal® PodcastSave Time and Money on Substitute Teacher Recruitment with Nicola SoaresIn this episode, I'm joined by Nicola Soares, president of Kelly Education: a company that specializes in providing talent services to school districts across the United States. With a background as a public school social studies teacher, Nicola understands the challenges that principals face when it comes to finding qualified substitute teachers. She's here to debunk the myth that there's a shortage of high-quality substitute teachers who want to work for your school. Discover how partnering with a service like Kelly Education can help you build a community of long-term and short-term substitute teachers who a...
2024-11-0542 min
Podcast Launchpad with Angela Kelly SmithMompreneurs in Podcasting with Angela MasciulliOne of my main goals with this podcast is to get other women into podcasting, especially fellow moms. There just aren’t enough of us in the podcasting space. And… you have a unique voice and something important to say that your audience wants to hear.I am so thrilled to be chatting with today’s guest, Angela Masciulli, about mompreneurs in podcasting. (You’re going to love her!)Angela is on a mission to help other moms get into entrepreneurship to have more freedom and to bust the myth that you can’t be...
2023-08-0855 min
Podcast Launchpad with Angela Kelly SmithHow to Double Your Downloads with Strategic Podcast Guesting with Kelly MosserYou’ve heard me say on this show before that podcast guesting is a powerful way to boost your authority and get more listeners for your podcast. Today, my guest, Kelly Mosser, shares how podcasting guesting can help you double your podcast downloads by being really strategic with doing a three-month podcast guesting tour.Kelly and I chat about so many topics in this value-packed episode, including info that you haven’t heard before on this show.Why it is essential to figure out your value proposition as a podcast guestHow to effectively use calls-to-action when you’...
2023-07-0752 min
Podcast Launchpad with Angela Kelly SmithHow to Be a Great Host for Your Podcast GuestsWant to be known in the podcasting arena as a go-to show for podcast guests? You’ve got to create stand-out experience for your guests—one that makes them feel like your top priority, your best guest ever.“The better their experience, the more likely they are to share their episode, to leave a positive review for your show, to recommend your show, and to refer other awesome guests to you.” -KellyIn this episode, you’ll learn:How to reach out to guests in a powerful way that gets to “yes”How to g...
2023-04-1026 min
The Good Enough Mompreneur Podcast: Confidence, Mindset & Success for Mom Entrepreneurs35. Teaching Women Entrepreneurs to Podcast and How to Use Podcasts to Market Your Business with Angela Kelly Smith, Host of Podcast LaunchpadSend us a textMompreneurs, Have you ever thought of starting a podcast? Do you think no one will listen or follow you? Maybe you've thought you have nothing to say. This episode will make you think again. This is episode is part 2 of 2 episodes that will focus on women in podcasting to round out Women's History Month this March.My guest, Angela Kelly Smith, host of the Podcast Launchpad, is on a mission to help more women entrepreneurs enter the male-dominated podcasting space by teaching them how to podcast. Kelly also t...
2023-03-311h 05
Podcast Launchpad with Angela Kelly SmithMy Favorite Podcasting ResourcesWhat is the best podcasting microphone? What is the best editing software? What is the best podcast hosting provider? The googling has got to stop! The is no “best” in podcasting. But I’ve got recommendations for you based on 12 years of podcasting.“I keep up on resources out there. And, yes, I read about equipment and software that I’m not using and wonder, “Hmm, should I try that?” Even I get the fear of missing out! But it’s got to stop!”In this episode, you’ll learn:My number 1 recommendation for a starter micMy reco...
2023-03-0618 min
Marketing Chat Podcast with Angela Kelly SmithWhy You Should Be a Podcast Guest—The Final EpisodeBeing a podcast guest is a powerful way to boost your position as a thought leader in your field, reach a wider audience, get more clients. It also helps boost the SEO of your website and is a great way to develop collaborations, referrals, and friendships.“And all of this happens without doing any selling on the show. It happens through having a conversation during the episode, sharing valuable information with the audience, and being yourself.”In the final episode of the Marketing Chat Podcast, I’m doing a solo episode on why yo...
2023-03-0227 min
Marketing Chat Podcast with Angela Kelly SmithOvercome Speaking Anxiety with Ryan J. WarrinerI adore public speaking. But even I still get nervous. Most people have anxiety around speaking—even if they’ve been doing it a long time. And, for introverts, it’s even worse.Networking, speaking on stage, giving a presentation, or appearing as a guest on a podcast are skills that can be learned. And entrepreneurs have to do these activities to grow our business. My guest today, Prof. Ryan J. Warriner, shares his years of experience in coaching and training high-level executives to be great speakers.In this episode, you’ll...
2023-02-1638 min
Marketing Chat Podcast with Angela Kelly SmithGet Unstuck and Get Results with Gail DobyRecognizing business pitfalls is often more difficult than you think. What you feel is hampering your business may not be the real issue holding you back from radical success. My guest, Gail Doby, is here to help you identify your true roadblocks and learn how to alleviate them once and for all.“We choose to be stuck. So, either we get results or we have excuses.” -Gail DobyIn this episode, you’ll learn:How roadblocks can be positive turning points and opportunities What brick wall syndrome is and how to avoid i...
2023-02-0933 min
Marketing Chat Podcast with Angela Kelly SmithMake More Sales with Authentic Convos in DMs with Tracy BeaversIt is possible to make sales through social media, and my guest Tracy Beavers is here to show us how to do it. Tracy shares her tips for making sales through authentic conversations in DMs—without being spammy or sales-y.“If you're going to have a business, if you're going to find your ideal clients, you've gotta go out and find 'em…. Most of the time people will like and comment and heart, and then that's all they do, and so we have to move the conversation forward.” —Tracy BeaversAs a business a...
2022-12-2230 min
Marketing Chat Podcast with Angela Kelly SmithExpert Tips to Make Awesome Online Presentations with Brenden KumarasamyGiving an awesome presentation online can be so tough because we’re not getting the feedback or the energy we get from an in-person audience. It’s easy to make lots of mistakes that can turn off our viewers. Fortunately, communication expert Brenden Kumarasamy has simple, actionable tips that can help you become an excellent communicator online.“If you communicate 20% better than your competition, you will stand out a hundred percent of the time.”Brenden Kumarasamy is the founder of MasterTalk. He coaches ambitious executives and entrepreneurs to become top 1% communicators in their ind...
2022-12-1633 min
Marketing Chat Podcast with Angela Kelly SmithThe Myth of Overnight Success with Elizabeth PresherEntrepreneurs often jump into business for themselves without really knowing what to expect. There are myths we may buy into, such as the myth of the overnight success.Today’s guest, Elizabeth Presher, is the daughter of two entrepreneurs and owns her own agency. In this episode, she shares facts and dispels myths about entrepreneurship, including:1. The myth that successful entrepreneurs are only successful because they're talented, when in reality, grit and determination are often what sets them apart.2. The myth that starting a business is easy, when in reality, it takes a lo...
2022-11-1543 min
Marketing Chat Podcast with Angela Kelly SmithThe Impact of Online Presence on Our Business with Bant BreenHow much does our online presence affect our business? And how much control do we have over our online reputation? Those are some questions that I discuss with my guest, Bant Breen, of Qnary.In this episode, we chat about:The power of video, LinkedIn, and TwitterHow much things changed for online businesses during the pandemicSome steps for taking some control over your online presence and online reputationFind Bant at qnary.comBant on LinkedIn https://www.linkedin.com/in/bantbreen/Link to episode on website—...
2022-11-0836 min
Marketing Chat Podcast with Angela Kelly SmithHow Women Can Make Better Investing Decisions with Lisa KrallWomen make mistakes when it comes to investing. Find out what they are! In this episode you will learn: 1. The difference between day-trading and long-term investing. 2. The importance of having a financial advisor who is a good fit for you. 3. The importance of saving for retirement, even if you're not sure when you'll retire."I think that it's like any profession that you have; you have good advisors and bad advisers. You have good doctors and you have bad doctors. And one of the main things is finding that person that you trust."Lisa Krall...
2022-11-0127 min
Marketing Chat Podcast with Angela Kelly SmithHow Beta Testing Can Improve Customer Experience and SalesJenna Zeng, co-founder of StaffNet, went from owning a local cleaning company to creating a global SaaS business. Not finding exactly what she needed in business-management software, Jenna and her co-founder had software developed just for their cleaning company. After it significantly improved the running of their company, they decided to share it with other business owners and eventually take it fully to market.In this episode, you’ll learn: How beta testing helped Jenna find StaffNet’s ideal customer, unique selling proposition, and nicheHow committing to their niche helped StaffNet increase salesHow developing a relationship with...
2022-10-2536 min
Podcast Launchpad with Angela Kelly SmithTrailerWelcome to the Podcast Launchpad, where you’ll learn not only the tools to start your own podcast but also the tools to market your business with your podcast.I’m Kelly, the host of the Podcast Launchpad. I’m also the host of The Marketing Chat Podcast and a co-host of the Geek Girl Soup Podcast. I’m the founder of the Women Podcasters Academy. And I’m the author of the Amazon Bestseller The Podcast Launch Playbook.Full show notes on websiteMusic by nem0production—Connect...
2022-10-1801 min
Marketing Chat Podcast with Angela Kelly SmithThe Importance of Building Your Business with a Business Plan with Chris LalomiaToo many entrepreneurs—especially solo entrepreneurs—jump into their business without a business plan. Chris Lalomia shares his story of why it is so important to have a business plan when building your business, highlighting key points and lessons learned from his experience in various parts of business building. In this episode, you will learn: 1. The importance of having a business plan when building your business 2. The value of diversity in thought and perspective when it comes to coming up with better solutions 3. The importance of being able to adapt your business plan as your business grows and changes.
2022-10-1735 min
Marketing Chat Podcast with Angela Kelly SmithThe Importance of Listening to Your Intuition with Katerina BarronKaterina Barron, a trauma-informed life coach who specializes in boundary setting and empowered communication, helps women remember how to trust their intuition and reset their nervous system so they can show up fully as themselves."Intuition arises when we're grounded and we're not in a trauma response."In this episode, you will learn the following:1. Trauma-informed work vs. mainstream coaching2. The difference between fear and intuition3. The importance of boundaries in relationshipsFind Katerina at https://www.instagram.com/katerinabarron/Link to episode on website
2022-10-1338 min
Marketing Chat Podcast with Angela Kelly SmithHow to Work Less and Make More with Jason WojoWe go into business for ourselves in great part to control our time—to have the ultimate say in when and how much we work. And yet too often work ends up consuming us. We work more. We have less time with our families and friends. And we risk burning out.My guest today, Jason Wojo, reveals how he went from being an overstressed, overworked, and unfulfilled employee to a successful CEO and entrepreneur. In this episode you will learn: 1. The importance of defining success for yourself, rather than adopting someone else's definition, 2. the paradox of entrepreneurs wo...
2022-10-1038 min
Marketing Chat Podcast with Angela Kelly SmithBridging the Gap Between American and Hispanic Entrepreneurs with Gabriela PulidoWhen working with other cultures, you need to know that the people are not one monolithic group. In this episode, Gabriela Pulido of Scalto discusses how Hispanic people represent many countries and many cultures. She shares ways that American entrepreneurs can improve the ways they work with Hispanics and Latin Americans. Gabriela and I also discuss some key aspects of branding. You will learn: 1. The importance of understanding your audience and tailoring your message to them 2. The power of branding and how it can make a difference in people's lives 3. The importance of having a strategy behind y...
2022-10-0336 min
Marketing Chat Podcast with Angela Kelly SmithHow to Get on Top of Google with PPC with Andrew ZihmerAre you frustrated with ranking low on Google? Andrew Zihmer has a way to get you straight to the top. In this episode, Andrew and I chat about pay-per-click (PPC) to put you at the top of page 1 of Google, including: 1. Creating a customer avatar, 2. Competing against domain authorities, and 3. The strategic use of keywords.Here’s a breakdown of what is covered:[00:01:23] - Andrew’s background[00:04:39] - Boosting Zihmer Law Firm’s rank on Google[00:08:13] - Creating a customer avatar[00:09:47] - The importance of collecting data and looking at ana...
2022-09-2942 min
Marketing Chat Podcast with Angela Kelly SmithWhy You Should Have a Blog (Including Tips on What to Blog About) with Alison Ver HalenIf you want Google to find your website, establish yourself as an authority, and educate your audience, start blogging. In this episode you will learn: 1. Blogging is an important tool for SEO and for establishing yourself as an authority in your field. 2. You can use blogging to educate your audience about your products or services. 3. Blogging can help you sell more products or services by making it easier to communicate with potential customers.Here's a breakdown of what we covered:[00:00:05] - Create fresh content on your website every week.[00:03:08] - Let's meet Alison...
2022-09-2242 min
Marketing Chat Podcast with Angela Kelly SmithThe Secrets of Self-Publishing with Nicky BlewittThinking about writing a book? (Yes, you can do it!) Got a book that you’re fixin’ to launch? You have to got to get these tips from author and book coach Nicky Blewitt. Nicky’s coaching helped me get The Podcast Launch Playbook to Amazon bestseller status—#1 in two categories and #3 in another.Highlights:Why Nicky is a huge advocate of self-publishingWhy keywords are essential to getting your book foundHow the categories you pick on Amazon have an effect on bestseller statusWhat tools you can use to help you launch your book—Find Nic...
2022-09-1943 min
Marketing Chat Podcast with Angela Kelly SmithUnderstanding Changes in Consumer Behavior with Michael SolomonWhen it comes to marketing your product or service, it’s essential to understand the behavior of your ideal customer or client. And that’s getting harder to do, according to professor of marketing and industry consultant Michael Solomon. Author of the book The New Chameleons: How to Connect with Consumers Who Defy Categorization, Michael discusses how it’s harder to guess at our customers’ and clients’ behavior today because they’ve become so difficult to categorize in a neat little box. Gone are the days of labeling someone as a Yuppie or soccer mom and knowing exactly what...
2022-09-1541 min
Marketing Chat Podcast with Angela Kelly SmithHow to Boost Your Authority as a Podcast GuestBeing a podcast guest is a great way to boost your authority, reach a new audience, and connect with other experts and influencers. In this episode, I share tips on how to find the best podcasts to be on, how to reach out to hosts, and how to be a great guest.Highlights:What to put on your speaker page so hosts can vet you quickerHow to reach out to hosts to make it easier for them to say yesWhat to give the host so you come across great in the interviewWhat to and not to...
2022-09-1215 min
Marketing Chat Podcast with Angela Kelly SmithStop Looking for Referrals with Donnie BoivinIt probably seems counterintuitive. But my guest Donnie Boivin explains in this interview that looking for referrals leads to a one-time transaction. The solution? Look for introductions. Donnie and I discuss how looking for introductions helps you build better relationships which can lead to, yes, more referrals. But it’s the relationship that comes first. And that doesn’t happen by going straight for the referral.A few highlights from our discussion:How Donnie went from literally nearly losing his farm to creating the multi-million dollar Success Champion family of companiesWhy Donnie was so resistant to teac...
2022-09-0553 min
Marketing Chat Podcast with Angela Kelly SmithHow to Find Your Brand Personality with Kelly WittmanI know you’ve heard it before—especially from me! When you design your website, write your blog posts, record your podcast, or create social media posts, you’ve got to let your unique brand personality come through. But you may be wondering what “brand personality” really means and how you find yours. Well, my guest today—Kelly Wittman—answers all your questions about brand personality and give you tips on how to find yours!Kelly Wittman is a brand strategist and designer who owns Witt and Company, a brand-strategy and design studio based just north of Minnea...
2022-09-0142 min
Marketing Chat Podcast with Angela Kelly SmithLinkedIn Networking and Marketing Strategies with Scott AaronAre you still trying to figure out the best way to use LinkedIn? LinkedIn is designed for you to succeed. You just need a strategy to get there. Scott Aaron, author of The LinkedIn Book for Sales and Marketing and the host of the Networking and Marketing Made Simple podcast, is sharing his best tips to help you get more referrals and make more sales by using LinkedIn.Scott and I discuss the key differences between Facebook, Instagram, and LinkedIn and how you shouldn’t be sharing the same things or the same way on each platform. Sc...
2022-08-2943 min
Marketing Chat Podcast with Angela Kelly SmithThe Only Sales Strategy You'll Ever Need with Chrystal RobinsonWhy is selling so scary? Really, it comes down to fear of rejection. We tend to believe that if someone says “no” to our service what they really mean is that they don’t like us. But in this discussion with Chrystal Robinson of Kolor Addikt, we talk about how we need to approach sales with a different mindset—and a specific strategy, one that helps our pre-sold would-be clients say “yes.”Chryssy and I discuss what steps you need to take before, during, and after your sales calls to dramatically improve your success rate in sales. We...
2022-08-2548 min
Marketing Chat Podcast with Angela Kelly SmithBrand Love: What It Is and How to Use It with Dr. Aaron AhuviaWhat’s love got to do with branding? More than you may realize! Today I’m interviewing Dr. Aaron Ahuvia, author of The Things We Love: How Our Passions Connect Us and Make Us Who We Are, and the leading expert on brand love.We discuss whether it’s possible for us to love—really love—things. Dr. Ahuvia walks us through the evolution of love and how loving things can actually make sense.We talk about the main reasons people fall in love with brands. And we discuss some practical applications of brand love for smalle...
2022-08-231h 02Marketing Chat Podcast with Angela Kelly SmithWhy You Need a Crisis Communication PlanWhat would you do if someone started badmouthing you on social media? How would you respond if someone set off a firestorm about you in a Facebook group? Would you be prepared?As a solo entrepreneur or small-business owner, you’ve probably never considered a crisis communication plan. I mean, what could possibly happen that would make you need one? It’s not as if you’re United Airlines having to respond to a customer getting beaten up on a flight!But there are issues that can pop up that we have to respond to. And it...
2022-08-1913 min
Marketing Chat Podcast with Angela Kelly SmithEmbracing Your Inner CEO with Stephanie BlakeAre you struggling to scale your business to 6 figures? And are you trying to do it with kids in tow? Then I’ve got an awesome guest for you today! I’m interviewing Stephanie Blake of the Blake Collective on Embracing Your Inner CEO so you can build the confidence you need to build the business—and the life—of your dreams. We discuss the challenges of running a business while raising small kids, how being the CEO of your business requires outsourcing, and the discomfort that comes with managing people and delegating tasks.We also chat...
2022-08-1644 min
Marketing Chat Podcast with Angela Kelly SmithHow to Grow Profits by Building GIVING Into Your Business with John AbbottMany people think of traditional sales as being pushy. But today’s guest, John Abbott, shares how you don’t have to be pushy in sales and how you can create massive profits by building giving into the core of your business.We discuss the gift of sharing your unique voice with the world, how we learn by failing, and how spiritual awakening can transform your business.John shares how giving away a seat in his once flailing program resulted in his program selling out. We discuss the law of reciprocation and how we can make...
2022-08-1251 min
Marketing Chat Podcast with Angela Kelly SmithSimple Tips for Customer Retention with Phil ColeyDo you spend more time acquiring customers than keeping the ones you’ve got? Do you know the value of the clients you have vs the would-be clients you’re trying to get?Today I’m interviewing Phil Coley on customer retention, why it’s so important, and some tips to keeping more of the customers you already have. We also chat about some of the differences between sales and marketing and how your products and services sell themselves when your marketing is on point.Find Phil at phil-coley.com Link to this episode
2022-08-0550 min
Marketing Chat Podcast with Angela Kelly SmithWhat You Should and Should Not Outsource to a VA with Danielle CuomoHave you hired a virtual assistant yet? Are you wondering what a VA can take off your plate? Today I’m interviewing Danielle Cuomo of Virtual Assist USA about tasks you should and should not outsource to a VA.Danielle shares specific items a VA can take off your to-do list and what you absolutely need to do yourself. She also discusses how to know when your business is ready to hire a VA—something so many entrepreneurs struggle with!Find Danielle at https://virtualassistusa.com/Link to this episode—Join...
2022-08-0228 minMarketing Chat Podcast with Angela Kelly SmithBuilding Your Signature Offer with Andrew WallisHave you been told that you need a signature offer, and you’re struggling to figure out what that could be? My guest today is here to help! I’m chatting with Andrew Wallis about building a signature offer, and he’s got some great tips for you.Andrew shares clear, concrete steps to creating your signature offer and shares a link (below) where you can download his free Build Your Signature Offer Blueprint. Check it out!— Download Andrew’s Build Your Signature Offer Blueprint https://www.andrewwallis.me/signature-offer/Andrew on Instagra...
2022-07-2955 min
Marketing Chat Podcast with Angela Kelly SmithEasy Social Media Strategies to Increase Business with Nicole PorterAre you wasting time on social media and not getting the results you want? In this episode, I’m interviewing chocolatier-turned-digital-marketer Nicole Porter on easy social media strategies to increase your business.Nicole discusses how she became a chocolatier, why she left her business, and how she became a digital marketer helping other small businesses with their social media marketing.She shares 3 simple strategies that will help you stop wasting your time and start getting better results on social media. And her tips really are simple—but so powerful! You can start implementing them right away...
2022-07-2633 minMarketing Chat Podcast with Angela Kelly SmithHow to Create a Best-in-Class Customer-Service Experience with Alicia Butler PierreDo you have a system in place to care for your customers or clients—starting from the moment they contact you about working with you? It’s so important that your customers know that you care about them so that they remain customers and refer other customers to you. Let’s learn some strategies! Today I’m interviewing Founder & CEO of Equilibria, Inc., Alicia Butler Pierre on creating a best-in-class customer service experience.At one point, we discuss how customer acquisition costs more than customer retention. I got the stats wrong. I was under. So, here are the corr...
2022-07-2240 min
Marketing Chat Podcast with Angela Kelly SmithTools of the Trade: What Keeps My Business RunningToday I’m sharing my absolute favorite pieces of software that are essential to running my business. I discuss my recommendations for back office, website, digital course platform, email service provider, podcast hosting provider, video and audio editing, and visual design.— Links mentioned in the episode (some are affiliate links):AdobeBuzzsprout (You get a $20 Amazon gift card if you register through this link)ConvertKit (Get 30% off)Honeybook (Get 50% off your first year)PodiaSquarespace (Get 20% off an annual subscription)"How Do I...
2022-07-1921 min
Marketing Chat Podcast with Angela Kelly SmithHow I Started a Digital Course and CommunityThinking about creating a digital course or community site? It can be overwhelming! In this episode, I break the process down into the exact steps I took when creating the Women Podcasters Academy—my program that contains a digital course, online community, and weekly live sessions.When I created my first digital course in 2014, I built a membership site from scratch on my own website after I was dissatisfied with other digital course platforms. This time, I tested out three platforms and picked one that I loved. Did not want to build my own again!If...
2022-07-1227 minMarketing Chat Podcast with Angela Kelly SmithCalendar Hacks for IntrovertsMaintaining a balanced calendar can be really tough for introverts since we need so much downtime to reenergize. In this episode, I share my personal tips for creating lots of creative time in your calendar, limiting meetings (while still allotting ample time for them), and working in batches to maximize efficiency. This episode is also beneficial to extroverts who are looking for tips to increase creativity and a spark to get into flow.— Link to this episode—Join the Women Podcasters Academy at womenpodcastersacademy.comFor information on website desig...
2022-07-0817 min
Marketing Chat Podcast with Angela Kelly SmithPro Tips for Creating a New WebsiteWhen you start to design a new website, there are several things you can do ahead of time to make the process go smoother and faster—whether you DIY it or hire a professional designer. Jumping in without preparing these items first will lead to frustration and a waste of time. For example, what do you do when your text is too long for the placeholder text in a template? And what about when your images are the wrong dimensions for the placeholder images?In this episode, I walk you through everything you’ll need to prepare in a...
2022-07-0521 minMarketing Chat Podcast with Angela Kelly SmithNikki Innocent: Imposter Syndrome and Success That's Not Designed for YouIn today’s episode, I’m chatting with 2-time TEDx speaker, podcast host, and certified career coach Nikki Innocent on imposter syndrome and success that’s not designed for you—that is, success that was created to fit one mold and likely doesn’t fit you you.We also discuss what it means to be “other” or feel like you’re “in between.” Nikki tells us how her mission is to share stories of (mostly) women are in the in-between so they can be fully themselves and inspire other people to live truly authentically.We talk about the impor...
2022-07-0148 min
Marketing Chat Podcast with Angela Kelly SmithTurn Your Rage Into Action: A Conversation on Roe and Political ActivismWith the Supreme Court overturning nearly 50 years of abortion rights last week, I just couldn’t carry on with business as usual on today’s podcast. So, I’m joined in this episode by three awesome women to discuss how to turn our rage at this situation into positive action.Chanae Jackson, Brooke Kehr, and Gwen Thompson share their reactions to the SCOTUS ruling, their fears about what’s coming in the future, and what they’re doing to help reverse this downward spiral. They all give powerful suggestions.Chanae is a professional activist who gives us a...
2022-06-281h 09
Marketing Chat Podcast with Angela Kelly SmithAn Interview with the Geek GirlsIn this episode of the Marketing Chat Podcast, I’m interviewing Susan and Cort, my buddies from the Geek Girl Soup Podcast. We chat about what we get out of podcasting, the practicalities of podcasting, creating a content calendar (we’ve got one for a full year at GGS!), and some of our favorites movies and TV shows—pretty much all-things-HBO: The Leftovers, Mare of Easttown, and Oz, to name a few. __Link to this episodeListen to Geek Girl SoupDownload your own content calendar (or save to your own Google...
2022-06-2449 min
Marketing Chat Podcast with Angela Kelly SmithDo I Need a Blog?In this episode of the Marketing Chat Podcast, I discuss the benefits of blogging and how blogs are an essential part of the decision-making process for consumers, how they help you get found organically on Google, and how they encourage people to share your website on social media.__LINK TO THIS EPISODE“Do I Need a Blog” — with transcriptBLOGS:“Best Practices for Blogs and Podcasts”“How to Create a Blog Template in Squarespace”“How to Start a Blog in Squarespace 7.1”“Ideas for Creating Content for...
2022-06-2115 min
Marketing Chat Podcast with Angela Kelly SmithPodcasting with Scot Eric CandiottiIn this episode of the Marketing Chat podcast, I’m interviewing fellow podcaster Scot Eric Candiotti from the Serious TV Drama Podcast about all-things-podcasting, including how and why Scot got started, the practicalities of the software Scot uses to produce his podcast, and some of Scot’s favorite episodes over the years. Listen to the Serious TV Drama Podcast here:https://stvdpodcast.podbean.com--Join the Women Podcasters Academy at womenpodcastersacademy.comFor information on website design and marketing services, visit angelakellysmith.comContact Kelly at hello@angelakellysmith.com
2022-06-171h 06
Marketing Chat Podcast with Angela Kelly SmithLinkedIn Organic Growth Strategies with Krista MollionHave you wondered how to make the most of LinkedIn? I sure have! In this episode, I’m interviewing Krista Mollion, a LinkedIn micro-influencer, business coach, and founder of The Business Academy. Krista shares a behind-the-scenes look into how LinkedIn works and how she grew over 67 thousand followers and made over 7 figures in sales. She shares tips on how you can leverage LinkedIn to grow your following and, most importantly, increase your sales.__Links mentioned in episodeFind Krista hereLink to this episode—Join the Women Podc...
2022-06-1448 min
Marketing Chat Podcast with Angela Kelly SmithDigital Course Creation with Amanda Lynn KramerHave you been thinking about creating a digital course? Then you’ve got to listen to this interview with instructional designer Amanda Lynn Kramer. Mandie shares tips on how to use mini-courses to test your ideas, how to design your courses to engage your learners, and how to pick the best course platform for you.__Links mentioned in episodeMandie’s website www.instructionaldesigninnovated.comMandie’s LinkedIn: https://www.linkedin.com/in/amanda-mandie-kramer-48213813/Mandie’s Linktree: https://linktr.ee/amandakramer Link to this episode—Join t...
2022-06-101h 01
Marketing Chat Podcast with Angela Kelly SmithDenise Dee: Living with UncertaintyHow do you feel about the idea of uncertainty? Is it a scary place, or one of possibilities? In this episode of the Marketing Chat Podcast, writer, performer, and creator of Tell Your Story, Denise Dee chats with me about why facing uncertainty frightens us and how it can have such positive effects on our lives.Denise and I discuss how uncertainty fuels creativity and innovation and opens new paths as you blaze your own trail. We discuss how she uses uncertainty in her Tell Your Story course to get her students to uncover their long-buried truths...
2022-06-071h 10
Marketing Chat Podcast with Angela Kelly SmithTodd Eckert: Founder of Tin DrumIn this episode, I’m chatting with Todd Eckert, the founder of Tin Drum, the company that makes performance-based content for wearable augmented-reality/mixed-reality headset devices. We discuss Todd’s background as a music journalist, starting when he was 12. He later moved into the film industry and produced the award-winning film “Control,” about Ian Curtis, the lead singer of the band Joy Division. Tin Drum’s first piece is “The Life,” featuring performance artist Marina Abramovic. They also produced “Medusa,” in collaboration with architect Sou Fujimoto.In this interview, we discuss Todd’s vision for the future of AR/MR a...
2022-06-0347 minMarketing Chat Podcast with Angela Kelly SmithRedefining Success: How to Disappoint Your Parents and Blaze Your Own TrailApproaching my 30th Harvard reunion, I share thoughts on how my definition of success has changed since childhood, when my dad defined my goals and success for me. He put his dreams on me and told me that “with a Harvard degree, you can write your own ticket.” I also discuss how his suicide in 2008 changed my perspective on success.__Links mentioned in episodeLink to this episode—Join the Women Podcasters Academy at womenpodcastersacademy.comFor information on website design and marketing services, visit angelakellysmith.comC...
2022-05-3128 min
Marketing Chat Podcast with Angela Kelly SmithHow Unique Do You Have to Be?We put so much pressure on ourselves to be totally unique with our niche, services, and programs. But is that really possible? In the episode, I discuss the one area where you can be truly unique—the one and only—and why being unique can make it so that your ideal client will pick you no matter what you’re charging.__Links mentioned in episode“How to Create a Brand Identity”“How to Identify and Attract Your Ideal Client”“How to Pick a Niche for Your Business”Link to this episo...
2022-05-2715 min
Marketing Chat Podcast with Angela Kelly SmithWhat's the Real Reason You're Podcasting?Why do you want to start your own podcast? Or, why are you already podcasting? It’s not because everyone is doing it. It’s not because nearly 93 million Americans are listening to podcasts every week. It’s not even just in order to boost your business. In this episode, I walk you through 5 steps to discover your big WHY for starting or running your own podcast.__Links mentioned in episode“Best Vision and Mission Statements and How to Write Yours”Trained by NikeLink to this episode—...
2022-05-2422 min
Marketing Chat Podcast with Angela Kelly SmithHow to Narrow Your Focus as a Multi-Passionate EntrepreneurIf you’re a multi-passionate entrepreneur, you probably have a hard time picking one thing to focus on in your business. In fact, it’s impossible to pick just one thing. But, when you bring in too many of your passions, it can confuse your ideal client. It can make you feel scattered. And it can cause you to burn out.In this episode, I share my story of combining several of my passions into one workable business while still maintaining my other passions on the side. I share examples from other women entrepreneurs. And I walk you...
2022-05-2120 min
Marketing Chat Podcast with Angela Kelly SmithLaunching When You Don't Feel ReadyIf you’re a new entrepreneur, you may delay launching a program because you don’t feel “ready.” Even if you’re an established entrepreneur, launching a new program can feel daunting. In this episode, I share both practical and mindset tips to help you launch even if you don’t feel “ready”—because it’s almost always the right time to launch!__Women Podcasters AcademyLink to this episode—Join the Women Podcasters Academy at womenpodcastersacademy.comFor information on website design and marketing services, visit angelakellysmith.com
2022-05-1719 min
Marketing Chat Podcast with Angela Kelly SmithDr. Zarya Rubin: Entrepreneur and Environmental AdvocateI am delighted to share this interview with Harvard classmate Dr. Zarya Rubin. We discuss Zarya’s journey from physician to functional-medicine health coach to Beautycounter senior manager to environmental wellness advocate. Zarya shares enlightening information on functional medicine and a truly shocking look into the toxicity of so many of our beauty and personal-care products. TIMESTAMPS01:50 Harvard and “Success”5:39 Neurologist and Languages11:58 Functional Medicine21:51 Entrepreneurship30:30 Beautycounter36:48 Speaking Before Congress43:42 Beautycounter Text Campaign45:31 Working with Zarya48:45 Thanks and Goodbye!...
2022-05-1351 min
Marketing Chat Podcast with Angela Kelly SmithAnita Brooks: P4 Power CoachingI am so excited to share this interview with P4 Power Coaching™ founder, Anita Brooks. Anita is a certified personality trainer, communication specialist, marketing expert, and business coach. In our interview, she shares look inside her “7 Secret Superpowers of Exceptional Leaders,” her “P4 Personality Perspective™ Quick Tips,” and her P4 Power Coaching™ system. We talk about exceptional leadership. She gives me fabulous insights into my personality type. And she shares tips on putting systems in place in your business. This interview is full of awesomeness! (Sorry about the sound quality. We weren’t able to record on...
2022-05-1053 min
There She GoesS2E4: There She Goes: Angela Long, Good Is ComingToday we travel with Angela Long to India, where she meets a holy man with an important message for her.
Angela Long is a freelance journalist and multi-genre writer. Her work has appeared in numerous publications, including the Globe and Mail, Utne Reader, and Poetry Ireland Review. She's the author of two books, Observations from Off the Grid (2010), and Every Day We Disappear (2018). While she calls Canada home, she lives part-time in Galicia, Spain where she cares for a growing number of abandoned cats.
2022-05-0615 min
Marketing Chat Podcast with Angela Kelly SmithElated Spaces with Marcie and AllisonI am so thrilled to spotlight my dear friend Marcie and her friend and business partner Allison—owners of Elated Spaces, a home-staging and redesigning company based in Connecticut (working virtually, too!). They share their challenges and tips as entrepreneurs, as well as awesome, easy design tips to make any room totally swoon-worthy! __ Elated Spaces website Elated Spaces on Instagram Link to this episode — Join the Women Podcasters Academy at womenpodcastersacademy.com For information on website design and marketing services, visit angelakellysmith.com Cont...
2022-05-0646 min
Marketing Chat Podcast with Angela Kelly SmithWant More Clients? Try a Vision and Mission Page.In this episode I discuss why having a Vision and Mission page on your website can help you get more clients. And I walk you through writing vision and mission statements. __ “How Many Pages Should My Website Have” Link to this episode — Join the Women Podcasters Academy at womenpodcastersacademy.com For information on website design and marketing services, visit angelakellysmith.com Contact Kelly at hello@angelakellysmith.com Music by Gvidon
2022-05-0312 min
Marketing Chat Podcast with Angela Kelly SmithHow Many Pages Should My Website HaveAs a Squarespace website designer, I often get asked, “How many pages should I have on my website?” When deciding how many pages to have on your website, you need to be strategic about it. In this episode, I discuss what key pages you should have on your website and why. __ Links mentioned in the episode “7 Essential Features Every Homepage Must Have” “How Do I Get People to Sign Up for My Lead Magnet?” “Why Do I Need a Lead Magnet?” Link to this episode — Join the Wome...
2022-04-2614 minMarketing Chat Podcast with Angela Kelly SmithHow to Create a 3-Month Content Calendar in 1 HourDo you blog or podcast? Does creating new content every week feel like a burden? It doesn’t have to! In this episode I share how to create topics for 3 months of content in just 1 hour. And I give you a free downloadable content calendar to keep track of you content—for your blog or your podcast. __ Links mentioned in the episode“How to Identify and Attract Your Ideal Client”Link to this episode —Join the Women Podcasters Academy at womenpodcas...
2022-04-2112 min
Marketing Chat Podcast with Angela Kelly SmithOfficial Trailer: The Marketing Chat PodcastHow do I pick a niche for my business? How do I get people to sign up for my lead magnet? How do I attract my ideal client? These are some of the questions your host Angela Kelly Smith (just Kelly, please!) answers on the Marketing Chat Podcast. In this podcast, you’ll find a mix of step-by-step guides, interviews, and mini-masterclasses—with some coach-y bits thrown in! Don’t let the idea of marketing overwhelm you. Kelly is here to make marketing simple, easy, and fun!—You can find transcripts online at https://www.angelake...
2022-04-2001 min
Marketing Chat Podcast with Angela Kelly Smith6 Reasons to Start Your Own PodcastPodcasting is wildly popular and growing in popularity every year. It’s a great way to expand your audience and engage your audience. If you’re thinking about starting a podcast, check out this podcast about why you should! __ Link to this episode —Join the Women Podcasters Academy at womenpodcastersacademy.comFor information on website design and marketing services, visit angelakellysmith.comContact Kelly at kelly@angelakellysmith.comMusic by Zen Man
2022-04-1910 min
Marketing Chat Podcast with Angela Kelly SmithLou Bortone: Tips from the "Video Godfather"In this episode, I’m chatting with the “Video Godfather,” Lou Bortone. We discuss the evolution of YouTube (he’s been here since the beginning!) and where TikTok may be heading. Lou shares his 5 Pillars of Video Marketing. He discusses the differences between quick videos and keeper videos, how to decide where to share your videos, and why you simply must use video in your marketing. __Links mentioned in the episode:Lou Bortone websiteLou on YouTube Link to this episode —Join the Women Podcasters Academy at wo...
2022-04-1534 min
Marketing Chat Podcast with Angela Kelly SmithHow Do I Get People to Sign Up for My Lead Magnet?Lead magnet not getting the sign-ups you were hoping for? In this episode, I’m sharing 8 ways to get people to sign up for your lead magnet so you can build relationships with your audience, build trust, and be there when your audience is ready to buy from you.__Links mentioned in the episode:“7 Essential Features Every Homepage Must Have”ConvertKit (30% off)“How to Start a Podcast”—Join the Women Podcasters Academy at womenpodcastersacademy.comFor information on website design and marketing services, visit angela...
2022-04-1212 min
Marketing Chat Podcast with Angela Kelly SmithDenise VanNooten: Gut-Health ExpertIn this episode, I’m interviewing gut-health expert Denise VanNooten. Denise discusses her journey from health crisis to health coaching. She shares tips on health habits and on starting a business for entrepreneurs.—Links mentioned in the episode:Denise VanNooten websiteDenise on Instagram Link to this episode—Join the Women Podcasters Academy at womenpodcastersacademy.comFor information on website design and marketing services, visit angelakellysmith.comContact Kelly at kelly@angelakellysmith.comMusic by Zen Man
2022-04-0846 min
Marketing Chat Podcast with Angela Kelly SmithThe 10 Benefits of Curating a Multi-Author BookIn this episode, I’m interviewing author, book publisher, coach, and artist Sylvia Becker-Hill on the 10 benefits of curating your own multi-author book. Sylvia shares her unique services as a book publisher and writing coach and guides us through a fabulous 3-minute metacognitive/visioning exercise.—Links mentioned in the episode:Sylvia’s Book ClubSylvia on InstagramSylvia’s Website Link to this episode—For information on website design and marketing services, visit angelakellysmith.comContact Kelly at kelly@angelakellysmith.comMusic...
2022-04-011h 05
Marketing Chat Podcast with Angela Kelly SmithShannon Gaither: Systems Give You FreedomIn this episode, I’m interviewing Shannon Gaither on how systems can help you create a thriving business. According to Shannon, “Once systems are set up in your business, you actually get more freedom, you have more bandwidth, and you have more creative time.” I’ve already implemented several of Shannon’s suggestions and have noticed significant improvements in my productivity!—Links mentioned in the episode:Shannon Gaither website Link to this episode—For information on website design and marketing services, visit angelakellysmith.comContact Kelly...
2022-03-2537 min
Marketing Chat Podcast with Angela Kelly SmithGoals and Mindset with Bridget MoroneyIn this episode, I’m interviewing Bridget Moroney of Aspire to Coaching on goals, mindset, and how physical health affects achieving your goals. Bridget is an integrative performance coach who helps her clients achieve their goals while optimizing their physical health and mindset. She has over a decade of professional experience in coaching, mentoring, and educating people on what it takes to physically and mentally perform at high levels to achieve their goals. —Links mentioned in the episode:Bridget Moroney at Aspire to Coaching Link to this episode—
2022-03-1859 min
Marketing Chat Podcast with Angela Kelly SmithBret Shuford: Content-Creation Strategy TipsIn this episode, I’m interviewing Bret Shuford, the CreativeLife Coach and the founder of the CreatiVisibility mentor program. Bret and I are discussing content creation, imposter syndrome, social media, and becoming an influencer in your field.I’m using a new system (Riverside FM) to record podcasts, and, as wonderful as the system is and as much fun as Bret and I had, I decided to share the video of the podcast on my website, as well as the audio. Enjoy!Bret shares some awesome insights and tips. I love his Disneyland analogy for bran...
2022-03-1142 min
Marketing Chat Podcast with Angela Kelly SmithWhy You Need a Marketing Strategy Plan and How to Create OneIn this episode, I’m discussing what a marketing strategy plan is, why you need one, and how to create one. You normally see marketing strategies and marketing plans as two separate things. I’m combining them into one document to make it easier for you.A marketing strategy is the overall approach to communicating with your audience and turning them into paying clients. A marketing plan is how you will put your marketing strategy into action. Your marketing plan contains action steps that help you achieve the goals of your marketing strategy.I’m discus...
2022-03-0441 min
Marketing Chat Podcast with Angela Kelly SmithDeveloping a Strategy for Your Freelance BusinessWhether you’re starting your freelancing business as a full-time job or on the side while continuing to work in a current job, you need a business strategy. Having a business strategy shows that you take your business seriously and that you’re really focused on making it a success.Creating a business strategy will require some time and effort upfront. But it’s totally worth it. Then you won’t be scrambling to figure out your prices. You won’t be wondering how to achieve your goals. And you won’t be trying to decide how to talk abou...
2022-02-1141 min
Marketing Chat Podcast with Angela Kelly SmithHow to Create a Brand IdentityCreating a brand identity is essential for all businesses—even freelancers. You need to differentiate yourself from the competition in order to stand out and attract your ideal client.In this episode, I walk you through the steps of creating a powerful brand identity that will help you uncover your brand heart, brand personality, and brand voice; pick your brand colors and fonts; and get ready to put it all together for consistency in a logo, other visual elements, and your brand bible. Be ready to take notes! And download the transcript for a full lis...
2022-02-0441 min
Marketing Chat Podcast with Angela Kelly SmithThe Systemic Problem of Imposter Syndrome and Tips for FreelancersIn this podcast, I discuss what imposter syndrome is, its effects on the individual, whether it’s actually a pathology, its systemic origins, and what we freelancers can do about it. I interview my buddies from the Geek Girl Soup podcast and my Millennial daughter about how imposter syndrome is more of a systemic problem than an individual issue. I discuss Ruchika Tulshyan and Jodi-Ann Burey’s 2021 Harvard Business Review articles on imposter syndrome. And I share some tips for freelancers to deal with imposter syndrome.My Geek Girl Soup buddies and I discuss topics such...
2022-01-2857 min
Marketing Chat Podcast with Angela Kelly SmithHow to Pick a Niche for Your BusinessIn this episode, I’m discussing what a niche is, why it’s so important to have a niche, and 6 steps to picking a niche.Links mentioned in the episode:“Branding, Color, and Style: An Interview with Personal-Image Consultant Julie Shields”“Best Practices for Blogs and Podcasts”“Don’t ‘Just Do It’ With Your Branding”Google for Business accountGoogle Keyword Planner“Guidebook for Search Engine Optimization”“How to Identify and Attract Your Ideal Client” Link to this episode—For information on website d...
2022-01-2141 min
Marketing Chat Podcast with Angela Kelly Smith“The Matrix” and Your Brand AvatarIn this episode, we’re taking lessons from “The Matrix” in creating a brand avatar. Your brand avatar is the digital and physical manifestation of your mental conception of yourself and/or of your business brand.Links mentioned in the episode:“Branding, Color, and Style: An Interview with Personal-Image Consultant Julie Shields”“How to Identify and Attract Your Ideal Client”Link to this episode on the website — with PDF transcript.—For information on website design services, visit AKS Design Studio.Contact Kelly at kelly@aksdesignstudio.com.Music b
2022-01-1441 min
Marketing Chat Podcast with Angela Kelly SmithBest Practices for Running a PodcastIn this episode, I discuss best practices for running a podcast. I talk about what equipment you should use, how to edit and what editing software I use, how to create show notes, how often to publish, how to create and use a content calendar, why it’s a good idea to invite guests onto your show, how to create a podcast template, and more.Links mentioned in the episode:“Should You Start a Podcast”“5 Things to Consider Before You Start a Podcast”“How to Start a Podcast in Squarespace”“How to Crea...
2022-01-0741 min
Marketing Chat Podcast with Angela Kelly SmithHow to Improve Your SEO with Ling WongIn this episode, I’m chatting with website and content strategist Ling Wong about search engine optimization strategy. This episode is chock-full of information on keywords, localized SEO, optimizing website layout for SEO, and competing with domain authorities. Ling gives a fabulous example from one of her clients. And we discuss how to turn weak keywords into powerful, specific long-tail keywords that will help boost your search engine results page ranking. Ling also discusses how long it takes to rise in the SEO ranks.I’ve transcribed this interviewed since you may want to take notes—which you ca...
2021-12-3035 min
Marketing Chat Podcast with Angela Kelly SmithWhat is SEO and How to Set it UpIn this episode, I discuss what search engine optimization is and how to set it up on your website. I talk about how to pick and narrow your keyword choices. Then I walk you through the 7 places you need to use those keywords on your website. Google SEO Starter Guide for Beginners Link to episode on website with PDF transcript—For information on website design services, visit AKS Design Studio.Contact Kelly at kelly@aksdesignstudio.com.Music by Zen Man
2021-12-2321 min
Marketing Chat Podcast with Angela Kelly SmithBranding, Color, and Style: An Interview with Personal-Image Consultant Julie ShieldsIn this episode, I’m talking about branding, color, and style with personal image consultant Julie Shields. We thought we were going to talk about how to pick the best colors for your brand, but we end up talking about so much more! Really, we talk about branding in general; bringing the inside out; how personal style isn’t about fashion or trends (just like branding!); and how your personality, color, and style will differentiate you from the competition. Link to episodeCheck out Julie on Instagram and Facebook @JulieShieldsImageCoach—For informa...
2021-12-1754 min
Marketing Chat Podcast with Angela Kelly SmithHow to Make a Great First Impression with Your WebsiteIn this week’s episode, I discuss the three ways to make a great first impression with your website. You’ve got 10 seconds to make a good—or bad—impression once a visitor arrives at your website. HERE’S WHAT MAKES A BAD IMPRESSION:1. Slow load time2. A cluttered layout3. Poor functionalitySO, WHAT MAKES A GREAT FIRST IMPRESSION?1. A clear brand2. Direct calls-to-action3. Building credibilitySee “Website Art vs Website Art” to learn about the differences between aesthetic...
2021-12-1023 minMarketing Chat Podcast with Angela Kelly SmithHow to Identify and Attract Your Ideal ClientIn this episode, I share information on how to identify your ideal client, how to write a client persona, and how to use that information to attract your ideal client.I also share the three components that every effective marketing message must have.For a list of all the points, see the full post on the AKS Design Studio website. PDF transcript on website.Here is the link to the blog post I mention in the podcast: “What Makes a Good Website.”—For information on website design services, visit AKS De...
2021-12-0322 min
Marketing Chat Podcast with Angela Kelly SmithBest Practices for Running Your BlogIn this podcast, we discuss best practices for running your blog, including frequency of posting, using a content calendar, creating a blog template, and creating social-sharing images.For a list of all tips, visit Best Practices for Running Your BlogFor help starting a Squarespace 7.1 blog, visit How to Start a Blog on Squarespace—For information on website design services, visit AKS Design Studio.Contact Kelly at kelly@aksdesignstudio.com.Music by Zen Man
2021-11-2722 min
Marketing Chat Podcast with Angela Kelly SmithHow to Create Content for Your Blog or PodcastBlogging and podcasting are great marketing tools as they can help boost your SEO ranking and increase your audience size. But coming up with content every week can be daunting. In this episode, we discuss several ways to create content so that you never run out of ideas, even with years of blogging and podcasting ahead of you!—For information on website design services, visit AKS Design Studio.Contact Kelly at kelly@aksdesignstudio.com.Music by Zen Man
2021-11-1922 min
Marketing Chat Podcast with Angela Kelly SmithDon’t “Just Do It” with Your BrandingBy the American Marketing Association’s definition of branding, Nike’s swoosh is its brand. And “Just do it” is their brand. But is that really it? Well, no. Let’s see what we can take from Nike’s branding and website and apply to yours.—For information on website design services, visit AKS Design Studio.Contact Kelly at kelly@aksdesignstudio.com.Music by Zen Man
2021-11-1222 min