Shows
The Exit Whisperer#59 - Angela Pointon (11outof11)Angela Pointon opens up about what it’s really like to buy out your partners, take on debt, and bet on yourself when everything’s on the line. From the hardest conversations to the relief of letting go, this episode is about courage, burnout, and knowing when to walk away—on your own terms.
2:32 How 11Outof11 was born from freelancing burnout
4:42 Leaving the commute and daycare guilt to go all-in on freelance
7:13 Designing an agency with a future sale in mind
9:50 The hardest step — deciding to buy out her partners
13:06 Third-party valuation, bank loans, a...
2025-10-1432 min
Clocking Out with Raymond LeeAngela Pointon: Photographer to Founder & CEO of a Marketing Agency she SoldAngela Pointon is a fractional Chief Marketing Officer and revenue strategist who helps B2B companies get their marketing on a solid foundation and is focused on growth. She has over 25 years of marketing experience, and also successfully exited and sold an award-winning marketing agency, 11outof11, in 2023. Angela is a speaker, podcaster and author of the book, "Stop Blending In". Angela serves as committee co-chair of women's initiatives at the Entrepreneurs' Organization Philadelphia Chapter. Angela graduated from Drexel University with a BS degree in photography and an MBA degree from St. Joseph's University.Connect with Angela ...
2024-10-0245 min
Clocking Out with Raymond LeeAngela Pointon: Photographer to Founder & CEO of a Marketing Agency she SoldPlease welcome Angela Pointon to the Clocking Out podcast. Angela Pointon is a fractional Chief Marketing Officer and revenue strategist who helps B2B companies get their marketing on a solid foundation and is focused on growth. She has over 25 years of marketing experience, and also successfully exited and sold an award-winning marketing agency, 11outof11, in 2023. Angela is a speaker, podcaster and author of the book, "Stop Blending In". Angela serves as committee co-chair of women's initiatives at the Entrepreneurs' Organization Philadelphia Chapter. Angela graduated from Drexel University with a BS degree in photography and a...
2024-10-0245 min
Grab Your Keys"Work-Life Harmony" with Angela PointonPresident of 11outof11 and Philly100 Winner, Angela Pointon is an author, speaker, and expert in content marketing & HubSpot. Join us for a chat with Angela, where we’ll learn her keys to success!
2024-03-2924 min
EOS for a Better Business, Better LifeThe Power of Leadership: Angela Pointon's Insights | Ep 159Join Debra Chantry-Taylor, seasoned business advisor and host of the Better Business, Better Life podcast, as she sits down with Angela Pointon, President of 11outof11 Content Marketing & HubSpot Agency. In this engaging conversation, Angela shares her insights as a certified woman-owned business leader, EOS enthusiast, and Philly100 Winner, offering valuable advice on unleashing your inner thought leader, mastering the art of successful secret shopping, and optimizing your branding strategy for maximum impact.
Angela also discusses her passion project, the book "Stop Blending In," a comprehensive guide to establishing yourself as a thought leader in your industry. Tune in to discover...
2024-01-2930 min
Better Business, Better LifeThe Power of Leadership: Angela Pointon's Insights | Ep 159Join Debra Chantry-Taylor, seasoned business advisor and host of the Better Business, Better Life podcast, as she sits down with Angela Pointon, President of 11outof11 Content Marketing & HubSpot Agency. In this engaging conversation, Angela shares her insights as a certified woman-owned business leader, EOS enthusiast, and Philly100 Winner, offering valuable advice on unleashing your inner thought leader, mastering the art of successful secret shopping, and optimizing your branding strategy for maximum impact. Angela also discusses her passion project, the book "Stop Blending In," a comprehensive guide to establishing yourself as a thought leader in your industry. Tune in to discover...
2024-01-2930 min
Owning the OutcomeParental Leave Planning & Continuity in the Client ExperienceAngela Pointon, President of 11 out of 11, joins the show to talk about employee extended leave—and offers tips on how you can plan for things like parental leave without destroying your P&L or the client experience. Angela walks us through her approach staff-wise, how she manages a mix of both full-time and contract employees to maintain flexibility, and when, where, and how redundancies and coverage models are established. We also talk about how it’s handled on the client-side—how they’re made aware, how the transition is positioned, and how Angela’s team mitigates any client concerns or reserva...
2023-11-1539 min
AmiSights: Financing the Future For Small Business Owners and Entrepreneurs117: How Running a Business Goes from Checkers to Chess for This Female EntrepreneurIn today's podcast, MultiFunding President Lynn Ozer, aka SBA Queen, and I talk to Angela Pointon, Owner and President of 11outof11, a digital marketing agency that offers outsource content marketing services and HubSpot expertise and training. Angela tells us about what makes her tick and the inspiration behind her book, "Stop Blending In: The 7 Steps for Achieving Thought Leader Status and Standing Out in Your Field." She explains that when she was working for an agency, she was working 60-70 hours a week, commuting an hour each way and hardly seeing her then-very young children. While she...
2023-05-3032 min
15 Minutes Share Your Voice117: How Running a Business Goes from Checkers to Chess for This Female EntrepreneurIn today’s podcast, MultiFunding President Lynn Ozer, aka SBA Queen, and I talk to Angela Pointon, Owner and President of 11outof11, a digital marketing agency that offers outsource content marketing services and HubSpot expertise and training. Angela tells us about what makes her tick and the inspiration behind her book, “Stop Blending In: The 7 Steps for Achieving Thought Leader Status and Standing Out in Your Field.”
She explains that when she was working for an agency, she was working 60-70 hours a week, commuting an hour each way and hardly seeing her then-very young children. While she cl...
2023-05-3032 min
The Female Entrepreneur ShowEpisode 28 - Female Equity in the MediaDr. Anne O'Brien realized that her career in production would be an uphill battle, and after a few events it became time to quit. Because of her circumstances and experiences, Dr. O'Brien continued on to be an educator as an assistant professor at Maynooth University in Ireland. She now also serves as a researcher on gender inequality in media work.
2023-04-2028 min
The Female Entrepreneur ShowEpisode 27 - Why 97-98% of All Venture-Backed Companies are Owned by MenDr. Nikki Blacksmith has focused her research on venture funding and why only 2-3% of companies that receive venture funding are owned by women. She uncovered four things venture capital companies do to select firms in which to invest. And none of those things are equitable nor predictors of success. And so Nikki, along with her co-founder, set out to offer up a better and more equitable solution.
2023-04-0629 min
The Female Entrepreneur ShowEpisode 26 - Getting Equity at Work to HappenDr. Katina Sawyer has been studying the intersection of gender at work for a long time. And what she has discovered is that there are companies that boast equitable workplaces and there are companies that truly have equitable workplaces. Katina explains the difference and the tactics that women are taking to make work safer and more equitable.
2023-03-1627 min
The Female Entrepreneur ShowEpisode 25 - The New Vision for The Female Entrepreneur ShowIt's been 12 months and 24 episodes of The Female Entrepreneur Show. And it's time for a change. Not just in the world of female entrepreneurship but for this podcast, too. Starting with the next episode, I'll be interviewing academics and researchers who are studying female equity at work and in female entrepreneurship. This episode explains the reason for this change.
2023-03-0203 min
The Female Entrepreneur ShowEpisode 24 - How to Get Out of your Own WayJennifer Eckhardt, fractional COO, helps entrepreneurs—both male and female—get out of their own way. She creates systems and helps them delegate in a way where they're delegating outcomes versus just delegating. We all can use a little advice that Jennifer offers, and this episode may help you break through something you're stuck on—it did for me!
2023-01-0524 min
The Female Entrepreneur ShowEpisode 23 - Male vs. Female-Dominated IndustriesEver wonder what it's like to uncover the revenue and business models that exist within male-dominated industries? My guest, Joanna Jones, has that kind of access. By being raised in a family of male entrepreneurs, being a business owner was totally normal to Joanna. She also had a front-row seat to the business model and revenue models of male-dominated fields.
2022-12-1525 min
The Female Entrepreneur ShowEpisode 22 - Borrowing Money as a Female EntrepreneurIf you see a void in the marketplace for a service, how do you launch when borrowing can be challenging? As a female entrepreneur with a great market research idea for Instagram, Kayte Hamilton struggled. Discover Kayte's fascinating service offering and hear how she views borrowing inequities for female entrepreneurs.
2022-12-0130 min
The Female Entrepreneur ShowEpisode 21 - The Liability of Being a Female EntrepreneurHave the inequities associated with being a female entrepreneur ever caused imposter syndrome for you? In this episode, Torre Capistran of Hooked On Code LLC talks about how being a female entrepreneur changed from being a liability to being her asset.
2022-11-1723 min
The Female Entrepreneur ShowEpisode 20 - The Art of PivotingWhat if you don't love what you're doing when you're an entrepreneur? What if your gut is telling you that something is not right? In this episode, Sue Meitner of Centennial Lending Group talks about breaking up with her business partners, ceasing her role as CEO, and pivoting.
2022-11-0326 min
The Female Entrepreneur ShowEpisode 19 - Generations of Female EntrepreneursIt isn't often that a female founder can say she has generations of female entrepreneurs in her family. But that's true for Taylor McMaster, founder of Dot & Company. Hear about how entrepreneurialism runs in her family—on her mother and grandmother's side.
2022-10-2009 min
The Female Entrepreneur ShowEpisode 18 - Prices Too Low?What would your firm charge if you weren't female owned? If you believe you might be pricing yourself lower than others, listen to this episode with best-selling author and speaker Lindsey Pollak. Learn how she discovered her pricing dilemma and fixed it.
2022-10-0615 min
The Female Entrepreneur ShowEpisode 17 - Standing Up for WomenHow does standing up for women show up in your company's culture? In this episode, hear a story from Amanda Dixon, founder of Barney, about how her male colleague voiced support of women in a meeting and validated an intentional female-forward culture.
2022-09-2219 min
The Female Entrepreneur ShowEpisode 16 - Saying Yes to OpportunityAfter speaking with Erica Brune, I came away with this thought: one should say yes to opportunities, even if they're scary ones. Erica did just that. She ventured on an entrepreneurial journey that was unlike most others, and it all started with saying yes to one scary opportunity after another.
2022-09-0820 min
More Perfect MarketingThe One About The Value Of Content Systems (with Angela Pointon)Content marketing is a tricky concept for most businesses. Creating content is one thing - but doing so strategically, intentionally, and systematically is another.
In this episode we talk with Angela Pointon, president of the content marketing agency, 11outof11. Angela worked for numerous startup companies and marketing agencies her whole career. Then she decided she could do it better on her own and set up the 11outof11 shop.
The 11outof11 marketing agency is a HubSpot agency partner and they utilize that tool for both marketing and sales for clients. She and the team work with...
2022-09-0532 min
The Female Entrepreneur ShowEpisode 15 - How to Know a Client is a FitLeah Leaves, a fractional COO, knows that male marketing agency owners are her ideal client. Not female owners — males. In this insightful episode, Leah explains how she came to that conclusion and knows what makes an ideal client.
2022-07-2128 min
The Female Entrepreneur ShowEpisode 14 - Allotting Time for Important WorkEntrepreneurs are often pulled in a thousand directions. Add that to generational assumptions that women entrepreneurs will care for things at home, too. How do you have time left for anything important to you as a female entrepreneur? Listen to Wendy Ellin talk about how she helps women get organized and become empowered to say no to things that are not important.
2022-07-0729 min
The Female Entrepreneur ShowEpisode 13 - The New Generation of Female EntrepreneursFemale entrepreneurs today are part of a movement that includes more businesses owned by women than ever before. And yet, only 4% of female-owned businesses earn more than $1 million in revenue. Hear Marcia O'Connor, founder of The O'Connor Group, explain why that is and how things will be changing in the future.
2022-06-2324 min
The Female Entrepreneur ShowEpisode 12 - How Coaches Help Us As EntrepreneursEntrepreneurs are often on a path that's lonely. But it doesn't have to be, especially with the help of coaches. Kara Smith Brown, the owner of a marketing agency specializing in the supply chain industry, talks about the multiple coaches she's enlisted to help her and guide her in her entrepreneurial journey.
2022-06-0929 min
The Female Entrepreneur ShowEpisode 11 - Changing the Balance of Work-Life HarmonyListen to this episode to learn what Kait LeDonne hopes that the pandemic did for big changes in work-life harmony. Have gender assumptions and responsibilities at work and home changed forever? Find out.
2022-04-0727 min
The Female Entrepreneur ShowEpisode 10 - Does Self-Care Have a Place in High-Growth Business?When you're an entrepreneur, taking things slowly clashes with how business is typically done. But the frenetic pace of entrepreneurial life isn't always joyful, fun, or healthy. Listen to this episode and learn why slowing down might be exactly what you need to achieve greater success.
2022-03-2432 min
The Female Entrepreneur ShowEpisode 9 - Choosing a Growth MindsetEarlier in Heather Fritzsche's career, a previous manager told her she should never manage people. Now, she's an entrepreneur company with a high retention rate. Find out how she managed to overcome really tough feedback and prove everyone wrong.
2022-03-1020 min
The Female Entrepreneur ShowEpisode 8 - How Childhood Experiences Impact LeadershipWhen Sarah Gonnella was a child, something happened to her that would impact her for many years to come — including how she acts as a female leader. In this vulnerable and honest episode, listen how Sarah takes all that's good that can be gained from a bad experience and turns it into positive leadership.
2022-02-1729 min
The Female Entrepreneur ShowEpisode 7 - A Transition That Left Toxic Masculinity BehindWhen Natalie Egan presented as a man, her HR tech company operated with a culture that leaned heavily on toxic masculinity. That all changed when she came out as a transgender woman. In this interview, Natalie talks with me about how she views culture and leadership as a transgender woman today.
2022-02-0335 min
The Female Entrepreneur ShowEpisode 6 - Let It Go: Delegating and Elevating YourselfIs there too much on your plate? Are you trying to do "all the things"? As female entrepreneurs, we often take on more than we need to and may even be subconsciously validated by being so busy. If this sounds like you, listen to this episode with Emily Morgan of Delegate Solutions.
2022-01-2024 min
The Female Entrepreneur ShowEpisode 5 - How Female Leaders Tend to ThinkEver wonder if female leaders run things differently? In this episode, we get a special insight into whether female leaders look at things differently or lead with a different mindset. Gain the unique vantage point from two Certified EOS Implementers who work with male and female entrepreneurs.
2022-01-0643 min
The Female Entrepreneur ShowEpisode 4 - Selling DifferentlyIf you need help with sales, new sales ideas, or just want to look at sales differently, listen to this episode. Gain insights from former sales team leader turned marketing agency owner, Maggie Swift.
2021-12-1630 min
The Female Entrepreneur ShowEpisode 3 - Why Flexible Work is Always PossibleHas the pandemic opened the eyes of business leaders and shown companies that work doesn't have to always be 9-5? Or will things revert back to old expectations? This show's guest, Heather Steiger, thinks that flexible work and work looking differently should have always been a reality and is definitely here to stay. Listen to this refreshing episode.
2021-12-0240 min
The Female Entrepreneur ShowEpisode 2 - Going from Corporate Marketing to Owning a CMO AgencyDo you ever catch yourself dreaming of a totally new life and career? Maybe something that's similar to what you're doing now, but more on your own terms? That's exactly what Jennifer Zick did when she launched Authentic Brand, her fractional CMO agency. Listen to what Jennifer has learned along the way as she chartered her own journey toward entrepreneurship.
2021-11-1825 minThe Female Entrepreneur ShowEpisode 1 - A Preview of this PodcastDescription: Ever dream of starting a podcast of your own? Not me. The idea for The Female Entrepreneur Show didn't come from a wish list or a bucket list. Instead, it stemmed from some research I did on podcasts for women-owned businesses. This episode covers the "why" behind this new podcast.
2021-11-0404 min
Scaling Up Business with Bill GallagherGetting Real with Angela Pointon — 11outof11Bill gets to dive deep with another entrepreneur who is in the marketing world. She shares her challenges, biggest mistakes, and some of the amazing things she’s grateful for since starting her business four years ago! How did Angela come up with her company name? Well after working in a very fast-paced agency, she realized that everyone on the team was overwhelmed and stressed out. Whenever there was a new client in the pipeline, the team that had the least amount of work would get them, but everyone was relatively busy and maxed out. Wh...
2021-05-2351 min
Owning the OutcomeScaling Content Marketing in 2021 and BeyondAngela Pointon, President of 11 out of 11, comes on to talk about content marketing and how to scale it out as a service offering. We talk about onboarding subcontractors to systems, processes, and a standard of quality, how to enable a client’s thought leadership in content, and finding the right clients for a content marketing engagement.
2021-04-2123 min
Sessions with System & Soul#063: Stop Blending In with Angela PointonDisclaimer: The Tractionville Podcast and Tractionville Tips are now a part of the System & Soul Podcast. What's System & Soul? We'd love to tell you :) Learn more at systemandsoul.comAngela Pointon, President at 11outof11 and author of Stop Blending In. She discusses the strategies for establishing your organization as the authority in your industry through content marketing, what to look at to determine where your marketing strategy can improve, and the importance of asking, "What do we want to be known for?"Links:11outof11.comStop Blending In by Angela Pointon
2020-10-2721 min
System & Soul#063: Stop Blending In with Angela PointonDisclaimer: The Tractionville Podcast and Tractionville Tips are now a part of the System & Soul Podcast. What's System & Soul? We'd love to tell you :) Learn more at systemandsoul.com
Angela Pointon, President at 11outof11 and author of Stop Blending In. She discusses the strategies for establishing your organization as the authority in your industry through content marketing, what to look at to determine where your marketing strategy can improve, and the importance of asking, "What do we want to be known for?"
Links:
11outof11.com
Stop Blending In by Angela Pointon
2020-10-2721 min
Inbound Back OfficeE59: Helping Clients Create Content That Converts (11outof11)We all know that content is a huge part of any business' web presence. But it can be hard to create content that actually converts visitors into customers. Angela Pointon of 11outof11 tells us how we can help clients create content that converts.
2018-12-2121 min