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Angela Pointon
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The Exit Whisperer
#59 - Angela Pointon (11outof11)
Angela Pointon opens up about what it’s really like to buy out your partners, take on debt, and bet on yourself when everything’s on the line. From the hardest conversations to the relief of letting go, this episode is about courage, burnout, and knowing when to walk away—on your own terms. 2:32 How 11Outof11 was born from freelancing burnout 4:42 Leaving the commute and daycare guilt to go all-in on freelance 7:13 Designing an agency with a future sale in mind 9:50 The hardest step — deciding to buy out her partners 13:06 Third-party valuation, bank loans, a...
2025-10-14
32 min
Clocking Out with Raymond Lee
Angela Pointon: Photographer to Founder & CEO of a Marketing Agency she Sold
Angela Pointon is a fractional Chief Marketing Officer and revenue strategist who helps B2B companies get their marketing on a solid foundation and is focused on growth. She has over 25 years of marketing experience, and also successfully exited and sold an award-winning marketing agency, 11outof11, in 2023. Angela is a speaker, podcaster and author of the book, "Stop Blending In". Angela serves as committee co-chair of women's initiatives at the Entrepreneurs' Organization Philadelphia Chapter. Angela graduated from Drexel University with a BS degree in photography and an MBA degree from St. Joseph's University.Connect with Angela ...
2024-10-02
45 min
Clocking Out with Raymond Lee
Angela Pointon: Photographer to Founder & CEO of a Marketing Agency she Sold
Please welcome Angela Pointon to the Clocking Out podcast. Angela Pointon is a fractional Chief Marketing Officer and revenue strategist who helps B2B companies get their marketing on a solid foundation and is focused on growth. She has over 25 years of marketing experience, and also successfully exited and sold an award-winning marketing agency, 11outof11, in 2023. Angela is a speaker, podcaster and author of the book, "Stop Blending In". Angela serves as committee co-chair of women's initiatives at the Entrepreneurs' Organization Philadelphia Chapter. Angela graduated from Drexel University with a BS degree in photography and a...
2024-10-02
45 min
Grab Your Keys
"Work-Life Harmony" with Angela Pointon
President of 11outof11 and Philly100 Winner, Angela Pointon is an author, speaker, and expert in content marketing & HubSpot. Join us for a chat with Angela, where we’ll learn her keys to success!
2024-03-29
24 min
EOS for a Better Business, Better Life
The Power of Leadership: Angela Pointon's Insights | Ep 159
Join Debra Chantry-Taylor, seasoned business advisor and host of the Better Business, Better Life podcast, as she sits down with Angela Pointon, President of 11outof11 Content Marketing & HubSpot Agency. In this engaging conversation, Angela shares her insights as a certified woman-owned business leader, EOS enthusiast, and Philly100 Winner, offering valuable advice on unleashing your inner thought leader, mastering the art of successful secret shopping, and optimizing your branding strategy for maximum impact. Angela also discusses her passion project, the book "Stop Blending In," a comprehensive guide to establishing yourself as a thought leader in your industry. Tune in to discover...
2024-01-29
30 min
Better Business, Better Life
The Power of Leadership: Angela Pointon's Insights | Ep 159
Join Debra Chantry-Taylor, seasoned business advisor and host of the Better Business, Better Life podcast, as she sits down with Angela Pointon, President of 11outof11 Content Marketing & HubSpot Agency. In this engaging conversation, Angela shares her insights as a certified woman-owned business leader, EOS enthusiast, and Philly100 Winner, offering valuable advice on unleashing your inner thought leader, mastering the art of successful secret shopping, and optimizing your branding strategy for maximum impact. Angela also discusses her passion project, the book "Stop Blending In," a comprehensive guide to establishing yourself as a thought leader in your industry. Tune in to discover...
2024-01-29
30 min
Owning the Outcome
Parental Leave Planning & Continuity in the Client Experience
Angela Pointon, President of 11 out of 11, joins the show to talk about employee extended leave—and offers tips on how you can plan for things like parental leave without destroying your P&L or the client experience. Angela walks us through her approach staff-wise, how she manages a mix of both full-time and contract employees to maintain flexibility, and when, where, and how redundancies and coverage models are established. We also talk about how it’s handled on the client-side—how they’re made aware, how the transition is positioned, and how Angela’s team mitigates any client concerns or reserva...
2023-11-15
39 min
AmiSights: Financing the Future For Small Business Owners and Entrepreneurs
117: How Running a Business Goes from Checkers to Chess for This Female Entrepreneur
In today's podcast, MultiFunding President Lynn Ozer, aka SBA Queen, and I talk to Angela Pointon, Owner and President of 11outof11, a digital marketing agency that offers outsource content marketing services and HubSpot expertise and training. Angela tells us about what makes her tick and the inspiration behind her book, "Stop Blending In: The 7 Steps for Achieving Thought Leader Status and Standing Out in Your Field." She explains that when she was working for an agency, she was working 60-70 hours a week, commuting an hour each way and hardly seeing her then-very young children. While she...
2023-05-30
32 min
15 Minutes Share Your Voice
117: How Running a Business Goes from Checkers to Chess for This Female Entrepreneur
In today’s podcast, MultiFunding President Lynn Ozer, aka SBA Queen, and I talk to Angela Pointon, Owner and President of 11outof11, a digital marketing agency that offers outsource content marketing services and HubSpot expertise and training. Angela tells us about what makes her tick and the inspiration behind her book, “Stop Blending In: The 7 Steps for Achieving Thought Leader Status and Standing Out in Your Field.” She explains that when she was working for an agency, she was working 60-70 hours a week, commuting an hour each way and hardly seeing her then-very young children. While she cl...
2023-05-30
32 min
The Female Entrepreneur Show
Episode 28 - Female Equity in the Media
Dr. Anne O'Brien realized that her career in production would be an uphill battle, and after a few events it became time to quit. Because of her circumstances and experiences, Dr. O'Brien continued on to be an educator as an assistant professor at Maynooth University in Ireland. She now also serves as a researcher on gender inequality in media work.
2023-04-20
28 min
The Female Entrepreneur Show
Episode 27 - Why 97-98% of All Venture-Backed Companies are Owned by Men
Dr. Nikki Blacksmith has focused her research on venture funding and why only 2-3% of companies that receive venture funding are owned by women. She uncovered four things venture capital companies do to select firms in which to invest. And none of those things are equitable nor predictors of success. And so Nikki, along with her co-founder, set out to offer up a better and more equitable solution.
2023-04-06
29 min
The Female Entrepreneur Show
Episode 26 - Getting Equity at Work to Happen
Dr. Katina Sawyer has been studying the intersection of gender at work for a long time. And what she has discovered is that there are companies that boast equitable workplaces and there are companies that truly have equitable workplaces. Katina explains the difference and the tactics that women are taking to make work safer and more equitable.
2023-03-16
27 min
The Female Entrepreneur Show
Episode 25 - The New Vision for The Female Entrepreneur Show
It's been 12 months and 24 episodes of The Female Entrepreneur Show. And it's time for a change. Not just in the world of female entrepreneurship but for this podcast, too. Starting with the next episode, I'll be interviewing academics and researchers who are studying female equity at work and in female entrepreneurship. This episode explains the reason for this change.
2023-03-02
03 min
The Female Entrepreneur Show
Episode 24 - How to Get Out of your Own Way
Jennifer Eckhardt, fractional COO, helps entrepreneurs—both male and female—get out of their own way. She creates systems and helps them delegate in a way where they're delegating outcomes versus just delegating. We all can use a little advice that Jennifer offers, and this episode may help you break through something you're stuck on—it did for me!
2023-01-05
24 min
The Female Entrepreneur Show
Episode 23 - Male vs. Female-Dominated Industries
Ever wonder what it's like to uncover the revenue and business models that exist within male-dominated industries? My guest, Joanna Jones, has that kind of access. By being raised in a family of male entrepreneurs, being a business owner was totally normal to Joanna. She also had a front-row seat to the business model and revenue models of male-dominated fields.
2022-12-15
25 min
The Female Entrepreneur Show
Episode 22 - Borrowing Money as a Female Entrepreneur
If you see a void in the marketplace for a service, how do you launch when borrowing can be challenging? As a female entrepreneur with a great market research idea for Instagram, Kayte Hamilton struggled. Discover Kayte's fascinating service offering and hear how she views borrowing inequities for female entrepreneurs.
2022-12-01
30 min
The Female Entrepreneur Show
Episode 21 - The Liability of Being a Female Entrepreneur
Have the inequities associated with being a female entrepreneur ever caused imposter syndrome for you? In this episode, Torre Capistran of Hooked On Code LLC talks about how being a female entrepreneur changed from being a liability to being her asset.
2022-11-17
23 min
The Female Entrepreneur Show
Episode 20 - The Art of Pivoting
What if you don't love what you're doing when you're an entrepreneur? What if your gut is telling you that something is not right? In this episode, Sue Meitner of Centennial Lending Group talks about breaking up with her business partners, ceasing her role as CEO, and pivoting.
2022-11-03
26 min
The Female Entrepreneur Show
Episode 19 - Generations of Female Entrepreneurs
It isn't often that a female founder can say she has generations of female entrepreneurs in her family. But that's true for Taylor McMaster, founder of Dot & Company. Hear about how entrepreneurialism runs in her family—on her mother and grandmother's side.
2022-10-20
09 min
The Female Entrepreneur Show
Episode 18 - Prices Too Low?
What would your firm charge if you weren't female owned? If you believe you might be pricing yourself lower than others, listen to this episode with best-selling author and speaker Lindsey Pollak. Learn how she discovered her pricing dilemma and fixed it.
2022-10-06
15 min
The Female Entrepreneur Show
Episode 17 - Standing Up for Women
How does standing up for women show up in your company's culture? In this episode, hear a story from Amanda Dixon, founder of Barney, about how her male colleague voiced support of women in a meeting and validated an intentional female-forward culture.
2022-09-22
19 min
The Female Entrepreneur Show
Episode 16 - Saying Yes to Opportunity
After speaking with Erica Brune, I came away with this thought: one should say yes to opportunities, even if they're scary ones. Erica did just that. She ventured on an entrepreneurial journey that was unlike most others, and it all started with saying yes to one scary opportunity after another.
2022-09-08
20 min
More Perfect Marketing
The One About The Value Of Content Systems (with Angela Pointon)
Content marketing is a tricky concept for most businesses. Creating content is one thing - but doing so strategically, intentionally, and systematically is another. In this episode we talk with Angela Pointon, president of the content marketing agency, 11outof11. Angela worked for numerous startup companies and marketing agencies her whole career. Then she decided she could do it better on her own and set up the 11outof11 shop. The 11outof11 marketing agency is a HubSpot agency partner and they utilize that tool for both marketing and sales for clients. She and the team work with...
2022-09-05
32 min
The Female Entrepreneur Show
Episode 15 - How to Know a Client is a Fit
Leah Leaves, a fractional COO, knows that male marketing agency owners are her ideal client. Not female owners — males. In this insightful episode, Leah explains how she came to that conclusion and knows what makes an ideal client.
2022-07-21
28 min
The Female Entrepreneur Show
Episode 14 - Allotting Time for Important Work
Entrepreneurs are often pulled in a thousand directions. Add that to generational assumptions that women entrepreneurs will care for things at home, too. How do you have time left for anything important to you as a female entrepreneur? Listen to Wendy Ellin talk about how she helps women get organized and become empowered to say no to things that are not important.
2022-07-07
29 min
The Female Entrepreneur Show
Episode 13 - The New Generation of Female Entrepreneurs
Female entrepreneurs today are part of a movement that includes more businesses owned by women than ever before. And yet, only 4% of female-owned businesses earn more than $1 million in revenue. Hear Marcia O'Connor, founder of The O'Connor Group, explain why that is and how things will be changing in the future.
2022-06-23
24 min
The Female Entrepreneur Show
Episode 12 - How Coaches Help Us As Entrepreneurs
Entrepreneurs are often on a path that's lonely. But it doesn't have to be, especially with the help of coaches. Kara Smith Brown, the owner of a marketing agency specializing in the supply chain industry, talks about the multiple coaches she's enlisted to help her and guide her in her entrepreneurial journey.
2022-06-09
29 min
The Female Entrepreneur Show
Episode 11 - Changing the Balance of Work-Life Harmony
Listen to this episode to learn what Kait LeDonne hopes that the pandemic did for big changes in work-life harmony. Have gender assumptions and responsibilities at work and home changed forever? Find out.
2022-04-07
27 min
The Female Entrepreneur Show
Episode 10 - Does Self-Care Have a Place in High-Growth Business?
When you're an entrepreneur, taking things slowly clashes with how business is typically done. But the frenetic pace of entrepreneurial life isn't always joyful, fun, or healthy. Listen to this episode and learn why slowing down might be exactly what you need to achieve greater success.
2022-03-24
32 min
The Female Entrepreneur Show
Episode 9 - Choosing a Growth Mindset
Earlier in Heather Fritzsche's career, a previous manager told her she should never manage people. Now, she's an entrepreneur company with a high retention rate. Find out how she managed to overcome really tough feedback and prove everyone wrong.
2022-03-10
20 min
The Female Entrepreneur Show
Episode 8 - How Childhood Experiences Impact Leadership
When Sarah Gonnella was a child, something happened to her that would impact her for many years to come — including how she acts as a female leader. In this vulnerable and honest episode, listen how Sarah takes all that's good that can be gained from a bad experience and turns it into positive leadership.
2022-02-17
29 min
The Female Entrepreneur Show
Episode 7 - A Transition That Left Toxic Masculinity Behind
When Natalie Egan presented as a man, her HR tech company operated with a culture that leaned heavily on toxic masculinity. That all changed when she came out as a transgender woman. In this interview, Natalie talks with me about how she views culture and leadership as a transgender woman today.
2022-02-03
35 min
The Female Entrepreneur Show
Episode 6 - Let It Go: Delegating and Elevating Yourself
Is there too much on your plate? Are you trying to do "all the things"? As female entrepreneurs, we often take on more than we need to and may even be subconsciously validated by being so busy. If this sounds like you, listen to this episode with Emily Morgan of Delegate Solutions.
2022-01-20
24 min
The Female Entrepreneur Show
Episode 5 - How Female Leaders Tend to Think
Ever wonder if female leaders run things differently? In this episode, we get a special insight into whether female leaders look at things differently or lead with a different mindset. Gain the unique vantage point from two Certified EOS Implementers who work with male and female entrepreneurs.
2022-01-06
43 min
The Female Entrepreneur Show
Episode 4 - Selling Differently
If you need help with sales, new sales ideas, or just want to look at sales differently, listen to this episode. Gain insights from former sales team leader turned marketing agency owner, Maggie Swift.
2021-12-16
30 min
The Female Entrepreneur Show
Episode 3 - Why Flexible Work is Always Possible
Has the pandemic opened the eyes of business leaders and shown companies that work doesn't have to always be 9-5? Or will things revert back to old expectations? This show's guest, Heather Steiger, thinks that flexible work and work looking differently should have always been a reality and is definitely here to stay. Listen to this refreshing episode.
2021-12-02
40 min
The Female Entrepreneur Show
Episode 2 - Going from Corporate Marketing to Owning a CMO Agency
Do you ever catch yourself dreaming of a totally new life and career? Maybe something that's similar to what you're doing now, but more on your own terms? That's exactly what Jennifer Zick did when she launched Authentic Brand, her fractional CMO agency. Listen to what Jennifer has learned along the way as she chartered her own journey toward entrepreneurship.
2021-11-18
25 min
The Female Entrepreneur Show
Episode 1 - A Preview of this Podcast
Description: Ever dream of starting a podcast of your own? Not me. The idea for The Female Entrepreneur Show didn't come from a wish list or a bucket list. Instead, it stemmed from some research I did on podcasts for women-owned businesses. This episode covers the "why" behind this new podcast.
2021-11-04
04 min
Scaling Up Business with Bill Gallagher
Getting Real with Angela Pointon — 11outof11
Bill gets to dive deep with another entrepreneur who is in the marketing world. She shares her challenges, biggest mistakes, and some of the amazing things she’s grateful for since starting her business four years ago! How did Angela come up with her company name? Well after working in a very fast-paced agency, she realized that everyone on the team was overwhelmed and stressed out. Whenever there was a new client in the pipeline, the team that had the least amount of work would get them, but everyone was relatively busy and maxed out. Wh...
2021-05-23
51 min
Owning the Outcome
Scaling Content Marketing in 2021 and Beyond
Angela Pointon, President of 11 out of 11, comes on to talk about content marketing and how to scale it out as a service offering. We talk about onboarding subcontractors to systems, processes, and a standard of quality, how to enable a client’s thought leadership in content, and finding the right clients for a content marketing engagement.
2021-04-21
23 min
Sessions with System & Soul
#063: Stop Blending In with Angela Pointon
Disclaimer: The Tractionville Podcast and Tractionville Tips are now a part of the System & Soul Podcast. What's System & Soul? We'd love to tell you :) Learn more at systemandsoul.comAngela Pointon, President at 11outof11 and author of Stop Blending In. She discusses the strategies for establishing your organization as the authority in your industry through content marketing, what to look at to determine where your marketing strategy can improve, and the importance of asking, "What do we want to be known for?"Links:11outof11.comStop Blending In by Angela Pointon
2020-10-27
21 min
System & Soul
#063: Stop Blending In with Angela Pointon
Disclaimer: The Tractionville Podcast and Tractionville Tips are now a part of the System & Soul Podcast. What's System & Soul? We'd love to tell you :) Learn more at systemandsoul.com Angela Pointon, President at 11outof11 and author of Stop Blending In. She discusses the strategies for establishing your organization as the authority in your industry through content marketing, what to look at to determine where your marketing strategy can improve, and the importance of asking, "What do we want to be known for?" Links: 11outof11.com Stop Blending In by Angela Pointon
2020-10-27
21 min
Inbound Back Office
E59: Helping Clients Create Content That Converts (11outof11)
We all know that content is a huge part of any business' web presence. But it can be hard to create content that actually converts visitors into customers. Angela Pointon of 11outof11 tells us how we can help clients create content that converts.
2018-12-21
21 min