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Real Fabulous Marketing85. WWWID... If I was starting a new venture and had $1000 Marketing Budget?Having recently had a few phone conversations on this very topic I thought I would share my answer in podcast form! Marketing is not always at the forefront of everyone's minds when it comes to starting their venture but it needs to be. Whether it's a new part of your existing business or you're getting starting on a shoestring, Without investing on marketing, chances are you won't ever get your business off the ground. And if you want to run ads, you'll need to do the first thing I share before you even consider them!
Mentioned in...2023-09-0717 minReal Fabulous Marketing73. 7 Mistakes Solopreneurs & Small Businesses Make With Lead GenerationThis is definitely not a "you're doing it all wrong!" kind of episode. Nope, this episode is hopefully going to open your eyes to more opportunities to engage with new and existing customers using your lead generation. Following on from episode 72 with Angela Ponsford, if all the "big businesses" are doing lead generation - why aren't you?
Upcoming workshop
- Unlock the Power of Your Lead Magnet on 30 March, 2023.
Want to know the best type of ads to run for lead generation?
- Download The Right Objective
Find Miranda...2023-03-2318 minReal Fabulous Marketing72. Talking Lead Generation with Angela PonsfordAngela is the VP of operations at Tier 11 and my former business partner. She dropped over to my house so I saw this as an excellent opportunity to share one of our off the cuff chats about the state of online marketing... this time on Lead Generation! If you've been wondering whether you need to do this, or what would make a good lead magnet for your business then this episode is for you!
Mentioned in the episode:
Book for my Unlock the Power of Your Lead Magnet Workshop
Lead generation ideas from Hubspot
Quiz software Le...2023-03-1619 min
Online Confidential with Jody MilwardMaking the transition from technician to leading team performanceThere will come a time in your business when you’ll make the decision to hire a team. As you build your team the dynamics in your business will change. You’ll also learn a lot about yourself, and more often than not it will be through the mistakes you make. It’s all part of the process of growing a business and your growth as a business owner. On today’s episode of Online confidential, my guest is the wonderful Angela Ponsford. Angela started...2023-01-2034 min
Perpetual Traffic[Best of 2022] Episode 364: Instagram Advertising Secrets: How to Use a New(ish) Type of Ad to Drive Better LeadsYou know that building your Instagram following will help your business, but how does advertising really work on this platform? In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with one of their most popular repeat guests, Angela Ponsford, Social Cosmonaut of Stellar Communication at Tier 11, to talk about Instagram ads. “Instagram is a tough nut to crack from a paid media standpoint,” Angela says. Of all the social channels out there, it’s often hardest to find good information about Instagram advertising—what’s working and what isn’t. But the good news is tha...2023-01-0642 min
The EduvatorsNic Ponsford, Co-Founder and CEO at the Global Equality CollectiveS5:E4 - Welcome to this episode of The Eduvators, hosted by Angela Fairs, founder of Full Circle Educational Consultancy with over 20 years experience in schools around the world with a focus of strategic consultancy for innovative schools preparing for the 21st century. In this episode Angela talks to Nic Ponsford, Co-Founder and CEO at the multi award winning Global Equality Collective (GEC).The GEC is a global grassroots community of over 15,000 Diversity, Equality and Inclusion (DEI) change makers, and a collective of 350-plus DEI subject matter experts.Creators of the world's first...2022-10-1731 min
Perpetual TrafficEpisode 365: Instagram Advertising Secrets: What Meta Won’t Tell You About How to Have Success with Instagram AdsPrior to the iOS update, it was easy to compare your ad performance on Facebook and Instagram. Now you’ve got to get creative. If you missed Part 1 of co-hosts Ralph Burns and Kasim Aslam’s discussion with Tier 11’s Angela Ponsford, check that out first. In today’s episode, the trio continues their chat about Instagram advertising and what you need to know to get the best results possible on this platform. They talk about the merger between paid and organic ads—and the inescapable fact that IG reels aren’t going anywhere. You absolutely nee...2022-02-1129 min
Perpetual TrafficEpisode 364: Instagram Advertising Secrets: How to Use a New(ish) Type of Ad to Drive Better LeadsYou know that building your Instagram following will help your business, but how does advertising really work on this platform? In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with one of their most popular repeat guests, Angela Ponsford, Social Cosmonaut of Stellar Communication at Tier 11, to talk about Instagram ads. “Instagram is a tough nut to crack from a paid media standpoint,” Angela says. Of all the social channels out there, it’s often hardest to find good information about Instagram advertising—what’s working and what isn’t. But the good news is tha...2022-02-0846 min
Perpetual TrafficHow We Survived 2021 and Made it NOT SuckWhat a wild year! Here at Perpetual Traffic, we navigated a lot of changes, learned a lot of new stuff, and had a whole lot of fun. In today’s episode, we’ve pulled together some of our favorite clips from the podcast in 2021. You can imagine how hard it was to narrow it down to five episodes that resonated most with our audience. You’ll hear some brilliant insights from co-hosts Ralph Burns and Kasim Aslam as well as powerhouse guests Amanda Powell, Vanessa Vega, Angela Ponsford, and Tyler Horsley. Listen i...2021-12-311h 06
Real Fabulous Marketing34. Business Partnerships & Marketing Predictions with Angela PonsfordEverything starts with an idea and then you go about and make it real. In this chat with my former business partner Angela Ponsford, we discuss how she started her business and then asked me to be involved. We cover what makes a good partnership and things to check before going into partnership with someone - even if they’re a good friend or loved one.
Angela holds the position of VP of Customer Satisfaction at international Facebook ads agency Tier 11 and she shares her predictions over the coming year for online marketing success.
Find and...2021-11-2437 min
Perpetual TrafficBlack Friday/Cyber Monday Advertising Tips with Angela Ponsford of Tier 11How can you best leverage Black Friday and Cyber Monday to both acquire new customers and keep your current customers happy (to keep spending)? Angela Ponsford is the VP of Customer Success (also known as the Social Cosmonaut of Stellar Communication) at Tier 11. In today’s episode, she sits down with host Ralph Burns to talk about the upcoming holidays—Black Friday and Cyber Monday in particular—and what you need to know to gain an edge over your competition. This time of year, of course you want new people buying your stuff, but it’s never b...2021-11-1223 min
Perpetual TrafficWhat’s Working Now: Changes in Facebook Ads Manager with Angela Ponsford of Tier 11Facebook is figuring things out after last summer’s iOS update, and your business will continue to profit from Facebook ads if you stay on top of the changes. Angela Ponsford is the VP of Customer Success at Tier 11. Less than an hour after receiving an email update from their Partner Manager at Facebook, she sits down with host Ralph Burns to talk about all things traffic, conversion, and what the changes in Facebook Ads Manager mean for you and your business. Even with all the unforeseen challenges recently, Facebook is still a great advertising pla...2021-11-0526 min
Perpetual TrafficReevaluating Your Offer to Find Your Audience with Tier 11’s Angela PonsfordIn a post-iOS 14 world, you need to rethink your offer if you want to stay competitive. In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Tier 11’s Angela Ponsford to talk about the importance of first-party data and viable transitional lead magnets. They’ll share expert advice about what your competitors are doing wrong—and how you can do it right. Kasim even claims that following their suggestions will put you two years ahead of the curve. Listen in for some great insight—and a chance to win FREE tic...2021-08-3149 min
Perpetual TrafficHow to Use Instagram’s New Branded Content Ads with Angela Ponsford, VP of Media Buying at Tier 11Get the inside scoop on working with influencers and leveraging their audience and visibility to get more conversions and sales for your business. On today’s episode, co-hosts Ralph Burns and Kasim Aslam are joined by Tier 11’s Angela Ponsford for another edition of What’s Working Now? This month’s hot topic is branded content. What is it? Why is it exclusively on Instagram right now? Why should we care about it? And how do we use it? She explains how to go about finding these influencers and why you don’t need to land a Kard...2021-08-0331 min
Sharp Business Growth w/ Deacon BradleyAnatomy of an All Star DTC Marketing Team#07 If you want to create profitable, scalable growth in a DTC channel then you must understand the makeup of an all star team.Your job as the CEO and business leader is to build a team that can put the ball in the endzone. Too many CEOs are trying to get the DTC channel going without really understanding what the key roles are.Don't worry, even experienced brands miss this step.But when they figure it out, things finally start to click.Listen in with myself and special guest Angela Ponsford...2021-07-2440 min
Perpetual TrafficWhat’s Working Now: How Do I Survive In This New “Privacy First” World?How are Apple’s iOS 14+ updates going to affect your ads on Facebook and Google? Does increased privacy for users mean less sales for you? On this episode, Ralph Burns sits down with two of the smartest social advertising people on the planet, Angela Ponsford and Kasim Aslam, to pick their brains about all things Facebook, FLoC, and fundamentals of marketing. If you’re a small business owner, they have both good news and bad news for you. The best thing you can do right now is keep your head on, stay calm, do your resear...2021-06-2940 min
Perpetual TrafficiOS14 Attribution: Where's Your Money Going?Attribution has always been a mystery in marketing, but with the newest iOS changes it’s only becoming harder to figure out. In this episode, Angela Ponsford joins Ralph and Amanda to talk about how the new iOS changes have been playing out and the latest on attribution. This is essential information for everyone with established and new businesses (like us!) looking to get the most from Facebook ads. And don’t forget to get the Tactical Troubleshooting Checklist for FREE ($297 value!) by filling out our survey at tiereleven.com/survey Listen To Learn: What it mean...2021-04-2139 min
Perpetual Traffic3 Easy Steps to Build The Core Content of Your BusinessContent is powerful. It builds relationships with your audience and turns readers, viewers, and listeners into customers. In this episode, Angela Ponsford joins Ralph Burns and Amanda Powell to talk content. Listen to learn how DigitalMarketer created a successful repeatable process for marketing through content, the importance of knowing your ‘big idea’, and how you can create a content marketing strategy similar to DM’s. RESOURCES MENTIONED IN THIS EPISODE Get Results Like This with Tier 11 Work at Tier 11 Save $700 on your Ad World 2021 Ticket! Get a Free Trial of Ori...2021-03-2350 min
Perpetual TrafficEP294: How to Build Campaigns for Massive Scale Using The Ads Lab™Building campaigns for scale takes strategy. In this episode, Angela Ponsford joins Ralph to talk about how to build campaigns with the intention of scaling them to huge numbers. Listen to learn what’s new in the Facebook advertising world, what’s working well right now, and get a full rundown of The Ads Lab™ process (full episode on this coming soon). RESOURCES MENTIONED IN THIS EPISODE Work with Tier 11 Tier 11 is Hiring! | Careers at Tier 11 How To Double Your Customers, Sales, & Profits with A/B Testing | Conversion Fanatic Get on...2021-02-2344 min
Perpetual TrafficAre You Making This 1 Big Digital Marketing Mistake in 2021?With the iOS 14 update on the horizon, marketers can’t afford to make any mistakes in 2021. In this episode, Ralph, Amanda, and Angela Ponsford talk about what’s working for them right now. They explain how they’re preparing for the iOS 14 update (despite the announcement it won’t be here until Spring 2021), the new attribution setting inside Facebook, DigitalMarketer’s content strategy, and more. RESOURCES MENTIONED IN THIS EPISODE Work with Tier 11 Available Jobs at Tier 11 The eCommerce Segmentation Handbook Digital Marketer How To Double Your Customers, Sales, & Profits wit...2021-02-0241 min
Perpetual TrafficWhat Facebook Marketers Need to Know About the iOS 14 UpdateYou knew this episode was coming once the headlines started to pop up: it’s time for an iOS 14 update as it impacts marketers. In this episode, Angela Ponsford joins Ralph Burns to explain how the new iOS 14 update is changing Facebook advertising, what you need to be doing as a marketer or agency, how the Facebook API could help, and more. Listen to also hear part of Ryan Deiss’ T&C 360i keynote. RESOURCES MENTIONED IN THIS EPISODE Work with Tier 11 How To Double Your Customers, Sales, & Profits with A/B Testing | Conv...2021-01-0539 min
Perpetual TrafficA Tale of 2 Ad Accounts: How to Sell (and NOT Sell) on FacebookThis week we’re focusing on advertising your eCommerce offers on Facebook and a harsh truth. If your ads aren’t working it might not be your ad, it might be your business. In this episode, Angela Ponsford, VP of Media Buying at Tier 11, is going to show you 2 different ad accounts that Tier 11 is running and the differing results they’re getting (and why). You’ll also get a quick update on what’s working and not working on Facebook right now—hot off the Tier 11 press! RESOURCES MENTIONED IN THIS EPISODE Mobile/Respo...2020-09-1647 min
Perpetual Traffic3 Mind-Blowing Tips to Scale Up Your Facebook Ads Right NowThis week Ralph and VP of Media Buying at Tier 11 Angela Ponsford are covering everything you need to know about the Facebook ad world right now to scale your strategy—but first, they’ll give you some information on CCPA and the new limited data use. Listen to learn The Ecommerce Ad Amplifier™ cold traffic strategy that’s getting them a 6x ROAS, how Tier 11 is using interest targeting, lookalikes, and broad audiences, and their current CBO strategy. RESOURCES MENTIONED IN THIS EPISODE Work at Tier 11 How To Scale Your Agency To $100K per Month (And Beyond) T...2020-08-2539 min
Alcohol-Free LifestyleEP 15: Project 90 Story: Angela PonsfordAngela Ponsford got on a phone call with me last December, 2018. She lives in Lennox Head in Australia. Angela told me she wanted to quit drinking "after the holidays" because she was going to Scotland for Christmas and there was going to be lots of parties to attend. I told her, "Nah, we start right now on this call." Listen and hear the rest of the story. ★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90 ★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if...2020-07-0624 min
Perpetual TrafficEP259: 5 Updates You Must Know to Thrive With Facebook Ads Right NowWe’ve come to know Facebook as an everchanging landscape that we need to keep up with to find success, but lately, that landscape has been changing faster than ever. In this episode, Ralph Burns and Angela Ponsford from Tier 11 talk about the 5 updates Tier 11 is focused on right now to create success for their clients. With buying intent lower than usual (despite social media usage being higher), they’ll explain how to thrive using Facebook ads right now. RESOURCES MENTIONED IN THIS EPISODE Tier 11 Instagram Blueprint: Evaluate and Optimize Your Advertising with Facebook Attribution 2020-06-2341 min
Virtual BusinessWhat Makes A Great Virtual Hire?#13 If you want your virtual team to run like clockwork, then you need to know exactly what to look for in the hiring process. Listen in as Angela Ponsford & Deacon Bradley discuss the key attributes that allowed them to grow beyond a team of 30 virtual professionals across 14 countries & 5 continents. BONUS: We plan to release more info to help people with the hiring process - and our Insiders will get it first. Join the list, and reply to the first email to let us know you're interested in more hiring stuff.----------Hiring Secrets: H...2020-06-1127 min
Perpetual TrafficEP247: How To Pivot Your Marketing Strategy To Fit The Global ClimateHaving trouble figuring out your marketing message right now? With the current global climate, there’s a lot happening and marketers everywhere are wondering if they’re still supposed to be running ad campaigns. The answer is yes—there are a lot of opportunities in marketing right now without being tone deaf to current events. The key is knowing where the line is and making sure you’re not stepping over it. Here’s what Ralph Burns and Angela Ponsford of Tier 11 recommend for brands and marketers right now. Thanks for joining us this week. Want to subscribe...2020-03-3145 min
Perpetual TrafficEP247: How To Pivot Your Marketing Strategy To Fit The Global ClimateHaving trouble figuring out your marketing message right now? With the current global climate, there’s a lot happening and marketers everywhere are wondering if they’re still supposed to be running ad campaigns. The answer is yes—there are a lot of opportunities in marketing right now without being tone deaf to current events. The key is knowing where the line is and making sure you’re not stepping over it. Here’s what Ralph Burns and Angela Ponsford of Tier 11 recommend for brands and marketers right now. Thanks for joining us this week. Want to subscribe...2020-03-3144 minVirtual BusinessWhy Virtual Business Is The Future#01: Our team, Tier 11, has been run as a completely virtual business from the start. We’ve grown from just Ralph and a VA, into a thriving team of nearly 40 located across 5 continents, 14 countries and counting.Your hosts, Deacon Bradley (VP), Angela Ponsford (VP), and Ralph Burns (CEO & Founder) share the story of how they each went from the corporate world to starting and leading a worldwide virtual team.Check out our upcoming episodes as we build the must have foundation of your virtual team.And get on the Virtual Insider list to get ou...2020-03-3016 min
Perpetual TrafficEP243: The 5 Keys To Success As A Media BuyerWhat makes a good media buyer? In this episode, Ralph talks with Angela Ponsford, VP of Media Buying at Tier 11, to nail down what it takes to be a successful media buyer. Using their experience running $250 million in ad spend they give insight on the importance of being technically savvy in Ads Manager, why a willingness to dive into data is crucial, how humility is the foundation of the best media buyers, and more. Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. 2020-03-0336 min
Perpetual TrafficEP243: The 5 Keys To Success As A Media BuyerWhat makes a good media buyer? In this episode, Ralph talks with Angela Ponsford, VP of Media Buying at Tier 11, to nail down what it takes to be a successful media buyer. Using their experience running $250 million in ad spend they give insight on the importance of being technically savvy in Ads Manager, why a willingness to dive into data is crucial, how humility is the foundation of the best media buyers, and more. Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. 2020-03-0334 min
Perpetual TrafficEP236: How Tier 11 Spent $1 Million in Facebook Ads In 3 Weeks Using Creator StudioWhat do you do if you don’t have access to past campaign analytics or if you’re running a campaign for the first time? In this episode, Angela Ponsford from Tier 11 joins Ralph to talk about Facebook’s Creator Studio and how you can use it to launch successful campaigns without any past analytics. They talk about how to use the content library feature to find organic posts that have resonated well with an audience and how to use this information in your campaign launch. RESOURCES MENTIONED IN THIS EPISODE: Facebook Creator Studio Facebook Live Episode 224: The Fa...2020-01-1343 min
Perpetual TrafficEP236: How Tier 11 Spent $1 Million in Facebook Ads In 3 Weeks Using Creator StudioWhat do you do if you don’t have access to past campaign analytics or if you’re running a campaign for the first time? In this episode, Angela Ponsford from Tier 11 joins Ralph to talk about Facebook’s Creator Studio and how you can use it to launch successful campaigns without any past analytics. They talk about how to use the content library feature to find organic posts that have resonated well with an audience and how to use this information in your campaign launch. RESOURCES MENTIONED IN THIS EPISODE: Facebook Creator Studio Facebo...2020-01-1342 min
Perpetual TrafficEP230: 3 Facebook Ad Tools Every Marketer Should Master Part 2This week we’re continuing our conversation from Episode 229 and talking with Ralph Burns and Angela Ponsford from Tier 11 about the 3 Facebook ad tools to master for the new year. In this episode, they cover the ads reporting tool, how they’re using daily trends to get a snapshot of their campaigns, and how to use the attribution feature. RESOURCES MENTIONED IN THIS EPISODE: About Custom Conversions Specifications for Facebook Pixel Standard Events About Facebook Pixel Standard and Custom Events Use Custom Conversions to Optimize for URL Traffic and Cust...2019-12-0442 min
Perpetual TrafficEP230: 3 Facebook Ad Tools Every Marketer Should Master Part 2This week we’re continuing our conversation from Episode 229 and talking with Ralph Burns and Angela Ponsford from Tier 11 about the 3 Facebook ad tools to master for the new year. In this episode, they cover the ads reporting tool, how they’re using daily trends to get a snapshot of their campaigns, and how to use the attribution feature. RESOURCES MENTIONED IN THIS EPISODE: About Custom Conversions Specifications for Facebook Pixel Standard Events About Facebook Pixel Standard and Custom Events Use Custom Conversions to Optimize for URL Traffic and Cust...2019-12-0340 min
Perpetual TrafficEP224: The Facebook Ad Testing Framework For Comparing Ad SuccessIn this episode, Angela Ponsford, Director of Media Buying at Tier 11, explains how Tier 11 created a testing framework as an official protocol to figure out ad success. Ralph and Angela also talk about the different ad types you must have in each ad set, the importance of changing the messaging on a regular basis, and why you shouldn’t turn off ads right away if they’re not performing well (yet!). Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not...2019-10-2238 min
KarlosophiesEp 175 - Angela Ponsford - A journey from sole trader, to partner to happy employeeKarly's back in the interview seat this week to bring an ep that's been sitting on the hard drive for months - due to self doubt. Angela Ponsford is a facebook ads guru who has gone from being a sole trader, who felt she lacked vision, to a successful partnership and then being offered the opportunity of a lifetime... as an employee of one of the biggest and most successful facebook ads agencies around. Leading Ang to make the difficult decision to leave behind the business she spent years tending to and building. She is now is happier than...2018-07-1753 min
Mums With Hustle PodcastMWH 071 : Everything You Need To Know About Facebook Ads With Angela Ponsford Of Dotti MediaSend us a textThis podcast is brought to you by Tracy Harris. Explore our offerings to elevate your business: Social Method SocietyJoin our comprehensive program designed to help you grow your Instagram presence, build a strong brand and turn your followers into customers. Learn more here. Freedom Filled BusinessFreedom Filled Business is the most transformative and supported way to create, launch, and scale a course or membership that’s aligned with your life and values.It turns scattered, stuck entrepreneurs into confident CEOs with su...2017-02-1241 min
ProBlogger Podcast: Blog Tips to Help You Make Money BloggingPB129: How to Create Your Facebook Advertising – 3 Types of Ads to ConsiderNote: we’ve now started adding full transcripts to our podcasts. Scroll down to find todays one.
Three Types of Ads to Consider When Creating Facebook Advertising
Today we are talking about Facebook advertising. If you are all about organic, we also have a podcast about organic Facebook reach coming up. Facebook has been putting more emphasis on advertising, and I know it something that many of you grapple with.
A nice thing about Facebook advertising is that you don’t have to invest a lot, and it can have immediate results.
2016-07-0412 min
Mums With Hustle PodcastMWH 023 : How To Do Facebook Ads Right The First Time With Angela Ponsford (Dotti Media)Joining me on the podcast this week is Angela Ponsford, from Dotti Media. Angela is one half of this cool biz and she’s passionate woman when it comes to helping entrepreneurs understand social media and online marketing.Dotti Media has helped hundreds of business owners large and small throughout Australia and internationally to get the results they really want. From Facebook Ads to Instagram, the ladies at Dotti Media know their stuff! I’m so thrilled to have Angela on the podcast as our go-to Facebook Ads guru.I know that Facebook is a favourite for some and a not...2016-03-051h 04
Conversations for a Complete LifeSHE 008: How to use Instagram for business successIn this episode you will meet Angela Ponsford, one half of Dotti Media, as we delve into specific ways you can grow your Instagram following and the reasons why you might want to.
Angela covers a lot of ground with us – the best things you can do to grow your audience, as well as the traps to avoid. She goes into hashtags, how to connect with influencers, and even sets a challenge for us to see the difference these tips can make.2015-12-011h 05
Business Addicts - The Podcast For People Who Are Addicted To BusinessInstagram Zero to Hero: Angela Ponsford - 031In this episode Angela Ponsford, from Dotti Media talks about Instagram, sharing her top tips on how you can go from Instagram zero to hero – making Instagram work for your business.2015-07-2445 min