Shows
Nombase PodcastHow to Build a Brand When the Rules Keep ChangingIt's hard to build a brand when the rules keep changing, and few categories test founders like the emerging cannabis beverage space. Hear how Anna Baskin, co-founder of hightail., a newly launched low-dose beverage designed for women, and Angus Rittenburg, co-founder and CEO of Wynk, an established brand known for its consistent quality and innovative mobile production model, are tackling that challenge. They share how they're building trust in a category still defining itself, navigating complex regulations and limited ad options, educating consumers who are new and cautious, and using storytelling, sampling, and community events to drive a...
2025-11-0447 min
DTC PodcastEp 551: Tesla to THC: How WYNK Engineered Explosive Growth in a Regulated EnvironmentTo Subscribe to DTC Newsletter - https://dtcnews.link/signupAngus Rittenburg, cofounder of WYNK, didn’t start with a brand. He started with a problem: how do you legally and profitably distribute THC beverages in the fragmented U.S. cannabis market?In this episode of the DTC Podcast, we unpack how WYNK solved that problem through mechanical engineering, regulatory foresight, and operational creativity—from mobile production trailers to in-state dosing machines to navigating Meta ad bans.Try WYNK: https://drinkwynk.shop
2025-10-1344 min
At Your ConvenienceThere's opportunity for c-stores in hemp-THCOn this special edition of the CSP podcast At Your Convenience, Melissa Vonder Haar introduces listeners to supplier members of the CSP C-Store Cannabis Board. Vonder Haar is managing director of TradeWorks for iSee Store Innovations and chair of CSP’s C-Store Cannabis Board. Board members were required to apply for their seats and were selected for their diversity in the segment, how long they’ve been in business and more. Listen in for the advice these suppliers have for convenience retailers looking to get into the hemp-THC space. Suppliers appearing on the podcas...
2025-10-0356 min
The Story of a Brand ShowWYNK - Educating Consumers One Sip at a TimeI had the absolute pleasure of sitting down with Angus Rittenburg, Co-Founder and CEO of WYNK, to explore one of the fastest-growing trends in the beverage industry: low-dose THC drinks. Angus shared his incredible journey from engineering at Tesla and SpaceX to launching a scrappy startup with a vision for healthier, more social alternatives to alcohol. What struck me most was how much of WYNK's story is about holding onto a vision—even when the path forward wasn't clear and staying scrappy, adaptable, and true to quality. In this episode, Angus and I discuss everything fr...
2025-09-171h 10
The Sipping Point: Wine, Food & More!THC Drinks Explained: Wynk Founder Angus Rittenburg on the Future of Cannabis BeveragesWant to go to Tuscany with Laurie in October of 2026? email laurie@thewinecoach.com for a brochure and join us for an info session on 9/28 to find out more REGISTER HERE SummaryLaurie Forster, The Wine Coach, sits down with Angus Rittenburg, founder of Wynk, to explore the rise of THC-infused beverages. Angus shares how Wynk’s innovative technology creates crisp, zero-calorie drinks with unique flavors, while also unpacking the importance of dosing, consumer education, and navigating cannabis regulations. From flavor to function, this conversation reveals why THC drinks are...
2025-09-0323 min
U.S. of N/A: Non-Alcoholic and Mindful DrinkingSip Into The Future: Hemp Beverage Expo RecapAs consumers turn toward functional beverages that don't involve alcohol, hemp-infused drinks seem poised to continue their rocket rise. But with growth comes challenges, not to mention regulatory headaches as legislators at the state and federal level grapple with this new industry. We attended the 2nd ever Hemp Beverage Expo in Atlanta to understand what's happening in the industry. Is the future of the category at the micro-dose level, or should brands scale up? What is the price tolerance for consumers? And how do you build a brand for the long-term?Interviewed...
2025-07-2121 min
Free Spirits: Insights on Functional BeveragesScaling THC Beverages: Success Stories from Wynk CEO Angus RittenburgWynk leads the way in hemp-derived THC beverages, navigating challenges in the beverage industry. In this episode of the Free Spirits Podcast, we sit down with Angus Rittenburg, CEO of Wherehouse Beverage and the visionary behind Wynk, to talk about how his team is scaling one of the most innovative hemp-derived THC beverage brands in the country.Angus shares his journey from Tesla battery engineer to cannabis beverage pioneer—engineering mobile production facilities, designing a modular dosing system, and building out BestBev, a high-capacity co-packing facility serving the broader beverage industry....
2025-04-0837 min
Cannabis ManDry January, THC Seltzers & WYNKing at Cannabis InnovationText Cannabis Man! Welcome to the first episode of 2025! Host Don Kleppin kicks off the new year with a reflection on why he started the Cannabis Man Podcast—to educate, inform, and entertain while breaking the stigma surrounding cannabis. In this episode, Don dives into his modified Dry January journey, sharing tips for success and highlighting its incredible benefits, including weight loss and improved focus. The episode also features a deep dive into the battle over intoxicating hemp products in Illinois, statements from key players, and a look at the upcoming decision Wisconsin voters might fa...
2025-01-101h 21
The POZCAST: Decoding Success with Adam PosnerEngineering Curiosity: From Tesla to the Cannabis Space - Founder of Wynk Angus Rittenburg00:00 Introduction to Angus Rittenberg and Wynk02:56 Foundations of Curiosity and Problem Solving06:09 Journey to Tesla and Battery Design08:59 The Interview Process at Tesla12:00 The Future of Energy: Batteries vs. Fossil Fuels15:08 Transitioning from Tesla to Entrepreneurship18:07 Creating a New Cannabis Beverage20:56 The Science of Cannabis Extraction and Emulsification22:01 Quality Control in Production23:45 Navigating Early Challenges in Entrepreneurship25:59 Pivoting to Meet Market Demands28:50 Marketing Strategies for New Products32:05 Future Growth and Product Development34:01 Building a Nimble and Innovative Team37:08 Lessons from Elon Musk41:00 Defining Success...
2024-12-2742 min
U.S. of N/A: Non-Alcoholic and Mindful DrinkingFrom Road To Retail, The Story Of WynkHow many beverage companies started by making their product in a 53' tractor trailer that traveled the country? That was the question we asked ourselves upon hearing the origin story of the Wynk THC-infused seltzer brand, which initially competed in the state-by-state regulated cannabis industry. In our conversation with co-founder and CEO Angus Rittenburg, we talk about where the brand started, how they have evolved, the ways they're navigating a highly fragmented (and increasingly regulated) category in terms of marketing and distribution, and lastly, how they intend to compete in a space that is only expected to...
2024-12-1029 min
The Business of Whats NextRevolutionizing Social Drinking: The Story Behind Making THC Seltzers Mainstream with Angus Rittenburg of Wherehouse Beverage Company.Key Discussion Points: Introduction and Background: Angus introduces himself and Wherehouse Beverage’s mission to create low-dose THC drinks.Founding Wherehouse Beverage and Early Challenges: He discusses their early regulatory challenge of having to produce THC beverages locally due to state restrictions.Innovative Mobile Production Solution: Wherehouse Beverage developed a mobile production unit to produce beverages on-site in multiple states, circumventing distribution limits.Creating WYNK: The Low-Calorie THC Seltzer: Angus describes WYNK as a low-calorie THC seltzer that provides a social, alcohol-like experience.The Shift to Hemp-Derived THC and Mai...
2024-11-1339 min
ContenderCast with Justin HonamanWYNK :: HEMP-DERIVED 1:1 THC:CBD ZERO-CALORIE SELTZERWYNK was founded in 2020 by Casey Parzych, Angus Rittenburg, and Shawn Sheehan, three friends (a beverage manufacturer, mechanical engineer, and energy trader) looking for a new opportunity in the cannabis beverage market. Their challenge: find a way to dose the seltzer with THC legally, as current laws for dispensary distribution require dosing in the states where the drinks will be sold. Today, WYNK is a hemp-derived 1:1 THC:CBD zero-calorie seltzer. WYNK's blend of THC and CBD offers a light and bubbly buzz that is enjoyable any night of the week. WYNK is made with all-natural flavors and comes in B...
2024-10-0727 min
GCNC World View: The Global Cannabis Business PodcastIn Conversation With Wherehouse Beverage Co.We often cover emerging trends from around the world on the podcast, but this week we get to focus on how cannabis is pushing up against the well-established alcohol model with expert input from Angus Rittenburg from Wherehouse Beverage Co.
2024-10-0425 min
Business of Drinks28: How THC Drinks Brand WYNK Built to 150K Cases With Co-Founder Angus Rittenburg - Business of DrinksWYNK is a cannabis drinks brand with a fascinating backstory. WYNK was founded in 2021 by Casey Parzych, Angus Rittenburg, and Shawn Sheehan, three friends
(a beverage distributor, mechanical engineer, and energy trader) looking for a new opportunity in the cannabis beverage market. Their challenge: find a way to dose the seltzer with THC legally, as current laws for dispensary distribution require dosing in the states where the drinks will be sold. Selling in Massachusetts? Dose in Massachusetts. Selling in Minnesota? Dose in Minnesota.
Enter Angus, a mechanical engineer who previously had worked on developing batteries...
2024-05-1543 min
Dualistic UnityBeing High w/ Dualistic Unity feat. Angus Rittenburg of WynkDive into an enthralling conversation with Angus Rittenburg, co-founder of Warehouse Beverage Co., as we explore the innovative journey behind the creation of Wynk, a groundbreaking THC-infused beverage. Discover how a blend of engineering prowess, a commitment to overcoming industry stigmas, and a drive for consumer-friendly products led to the development of Wynk. Experience the fascinating world of cannabis-infused drinks through the lens of adaptability, health-conscious choices, and a mission to provide a balanced, enjoyable alternative to traditional relaxation methods. Join us and be inspired by a story of perseverance, innovation, and the quest to redefine the social beverage...
2024-03-0152 min