Shows
The Animalz Content Marketing PodcastHow the Enterprise Content Engine Works: Season Wrap-upIn this season-two wrap-up, Animalz hosts Ty Magnin and Tim Metz distill insights from over a dozen enterprise content leaders into actionable takeaways for content marketers. Enterprises are slower to adopt AI than startups due to risk and brand scrutiny, and the “role of content” varies widely, from being a measurable growth lever (like Zapier’s 454% ROI) to a strategic support function for complex sales (Autodesk, Microsoft).High-impact “big bets” succeed by building on smaller wins over years, while the most effective teams require every content pitch to secure distribution channels before production. Ultimately, governance...
2025-08-2624 min
The Animalz Content Marketing PodcastKate Pluth on Scaling Content at Dropbox With AI and TasteWhat does it really take to run a high-output, high-quality content engine inside a global SaaS company? In this episode, Kate Pluth, former head of Dropbox’s Content Strategy team, explains how she built an operation where structure, data, and editorial taste work in sync.She shares how agile, cross-functional pods keep work moving, how a database-driven content calendar tripled output without increasing budget, and how automation and AI shape day-to-day content operations. You will hear practical ways to handle constant change, keep brand voice consistent, and give creative teams more time to focus on...
2025-08-1942 min
The Animalz Content Marketing PodcastLauren Everitt on Okta's Newsroom-Driven Content StrategyHow to turn an enterprise content team into a true newsroom? In this episode, Lauren Everitt explains how she built Okta’s in-house editorial engine on journalism-grade storytelling, data-driven analysis, and hard results. She shares her “story first, channel second” philosophy, the team’s unique “second-day coverage” approach, and the guardrails that keep 6,000 employees on brand.You’ll learn how Okta blends executive insights, threat intelligence, and customer stories into high-impact content, and why they bet on lean, high-touch video. Lauren also shows how they use AI to speed up their processes while humans keep the final...
2025-08-1241 min
The Animalz Content Marketing PodcastKirti Sharma (Adobe) on Original Content AI Can’t Copy — and Buyers RememberKirti Sharma runs marketing for Adobe Learning Manager and Captivate. She starts every plan with product marketing insights, treating them like a sixth sense. A 2,000-person survey feeds reports, keynotes, and posts that AI tools cannot copy, while channels follow, not lead.Her two-tier workflow lets Copilot and Firefly draft low-risk pieces and keeps thought leadership human. Kirti also flips the scoreboard. Keyword ranks matter, but she now tracks softer signals such as brand mentions in LLMs, event buzz, and influencer shout-outs. Those cues prove that her message sticks long before a deal closes...
2025-08-0543 min
The Animalz Content Marketing PodcastJennifer Clark (Zoom) on Turning Content From Cost Center to Revenue PowerhouseJennifer Clark turns Zoom content into revenue. She runs a small team that treats every post, video, and webinar like a sales tool. Their pod setup pulls product marketing, lead gen, and writing into one tight team. Jobs land in Zoom Docs, get sorted fast, and appear on dashboards that show actual wins, such as demo bookings and live sales calls. Last year, the team shipped 300 pieces by sharing work across pods, using Zoom AI Companion and other simple tools for call notes, outlines, and reports, while keeping a clear, open culture.👤 About Our Guest: Jennifer Cla...
2025-07-2938 min
The Animalz Content Marketing PodcastMallory Russell on Earning AI Mentions and Winning Discovery Beyond SEOMallory Russell took Square from one blog to a 40-person content engine that spans editorial, web, social, and organic search. She believes content must be strategic, measured, and linked to every go-to-market move. Big ideas start small, then grow into reports, webinars, and sales assets.She challenges marketers on attribution: "Content is not a channel; it fuels many.” Her team uses Gen AI to reclaim time, keep a living library, slice big pieces into audience-specific clips, and let editors guard quality. Tune in to learn how large content teams really win.👤 About...
2025-07-2244 min
The Animalz Content Marketing PodcastStephanie Losee (Autodesk) on Making Content Work in Matrix OrganizationsRunning an enterprise content engine that truly moves revenue demands more than shiny AI tools and blog posts. In this episode, Stephanie Losee details how she built newsroom-style content teams at large companies. She shares hard-won lessons from Autodesk on earning stakeholder trust, pooling budgets for projects, and defending quality even when everyone wants a say. Stephanie digs into practical tactics for securing buy-in, driving cross-functional collaboration, and using small, focused teams to punch far above their weight.👤 About Our Guest: Stephanie LoseeStephanie Losee has led content engines at some of...
2025-07-1543 min
The Animalz Content Marketing PodcastInside Zapier’s 454% ROI Content Engine With Lane Scott JonesWhat does it take to turn a scrappy content team into a high-output, high-ROI enterprise content engine? In this episode, Lane Scott Jones shares the blueprint behind Zapier’s content machine: how she proved 454% ROI, built a 30-person team from four, and used AI to scale output by 30%, all while keeping a strong human editorial voice. Lane shows how she turns content into a growth driver, keeps PLG and SLG in sync, and handles the politics and complexity of enterprise marketing. Get actionable frameworks for measuring content impact, integrating AI, and building a content team that earns a seat at...
2025-07-0839 min
The Animalz Content Marketing PodcastTracey Wallace Explains Her No-Content-Without-Distribution System at KlaviyoTracey Wallace, Director of Content Strategy at Klaviyo, explains why her team starts with distribution first. Every piece gets a channel-specific promotion plan before a single word hits the doc. She shows how to manage requests from many squads with a simple Slack intake, keep quarterly roadmaps tight, and protect quality through legal checks and global regions. If you want a clear look at how big teams build content that stays useful and never doubles work, check out this episode.👤 About Our Guest: Tracey WallaceTracey Wallace builds content engines for fast-growing Saa...
2025-07-0131 min
The Animalz Content Marketing PodcastAditya Vempaty (MoEngage) on Borrowed Authority: Partnerships That Multiply ReachEnterprise content only works when people see it. In this episode, Aditya Vempaty, VP of Marketing at MoEngage, shows you how to build content that spreads and brings in revenue.He starts every project with customer calls. Their words turn into clear messages and sharp ideas. His team builds content “with distribution in mind,” leverages customer research as a non-negotiable input, and uses “borrowed authority” from partners and customers to widen reach. They delete dead posts, keep the few that pull traffic, and rebuild tight topic clusters that tie straight to revenue.
2025-06-2449 min
The Animalz Content Marketing PodcastInside Pipeline360’s Hand-Delivered Content Strategy With Matt HummelGet a front-row seat to a bold, unconventional approach to enterprise content with Matt Hummel, CMO of Pipeline360. In this episode, Matt shares how he personally flew out to hand-deliver a research report to over 700 marketers, shaping a content strategy built on trust.He explains how his team uses research-driven, one-on-one conversations to create personalized content, earn credibility, and unlock new revenue. You’ll hear why he sees ABM as a relationship-first strategy, how roadshows outperform automation, and why listening, not pitching, is the real deal.👤 About Our Guest: Matt Hummel...
2025-06-1736 min
The Animalz Content Marketing PodcastRhonda Hughes on Enterprise Content That Creates Value, Not NoiseWhat does it really take to build a high-performing enterprise content engine? In this episode, Rhonda Hughes reveals how she transformed scattered content operations into award-winning, data-driven machines. She shares practical frameworks for turning content teams into strategic business partners, building pod-based structures, leveraging imperfect analytics, and balancing creativity with process.Rhonda also explains how to lead through chaos by balancing urgent requests with long-term structure. She shares how to keep content focused on what really drives business impact.👤 About Our Guest: Rhonda HughesRhonda Hughes has spent nearly 20 years leading con...
2025-06-1045 min
The Animalz Content Marketing PodcastHeike Young (Microsoft) on Building Trust and Influence With Employee-Led ContentSee how Heike Young, Head of Content, Social & Integrated Marketing at Microsoft Advertising nails enterprise content. In this episode, Heike explains why she measures success by shifted perspectives, not just metrics, and how her team prioritizes influence over reach.She breaks down how content, creative, and marketing ops work together at Microsoft, and why empowering employees as content creators beats traditional brand-first publishing. You’ll learn how she built a scalable system using pre-approved decks, self-serve video tools, and bold POVs aimed at the mid and bottom funnel.👤 About Our Guest: Heike Young
2025-06-0346 min
The Animalz Content Marketing PodcastKay-Kay Clapp on Typeform’s Audience-Powered Content StrategyGo behind the scenes of enterprise content marketing with Kay-Kay Clapp, Head of Content & Social at Typeform. In this episode, Kay-Kay reveals how leading B2B SaaS teams build content engines that fuel growth without sacrificing creativity or speed. She shares practical frameworks for managing content debt, running large-scale campaigns, and collaborating with subject matter experts, all while navigating the unique challenges of enterprise environments.Whether you’re grappling with approval bottlenecks, cross-team friction, or the myth that bigger budgets mean faster shipping, this episode delivers actionable advice and peer benchmarks you can use right away....
2025-05-2739 min
The Animalz Content Marketing PodcastBreaking Down the Walls of Enterprise Content Marketing (Season Intro)“How do the largest, most complex B2B SaaS teams actually get content out the door?”Season 2 of the Animalz Podcast kicks off with hosts Ty Magnin (CEO) and Tim Metz (Director of Marketing and Innovation) pulling back the curtain on the real world of enterprise content marketing.Ty shares firsthand lessons from leading content at UiPath during hypergrowth, while Tim brings an outsider’s perspective, asking the “obvious” (and sometimes “stupid”) questions that rarely get answered. Together, they dig into why enterprise content operations are so complex, what’s really happening behind all the process...
2025-05-2213 min
Delivering Value: Lead like the top 1% in growth, marketing, & productHow a Career-Defining Mistake Shaped This CEO (Ty Magnin)Ty Magnin, former marketing leader at Appcues and UiPath, now CEO at Animalz, made a mistake that could’ve ended his career.While leading a team at UiPath, he accidentally uploaded a private doc that outlined a power shift — and the wrong person saw it. What followed was a firestorm of Slack messages, a panic spiral, and a career-defining moment of humility and growth.In this conversation, Ty shares the leadership mistakes that almost got him fired, the ambition that fueled (and nearly derailed) his rise, and the inner work that helped him become a more...
2025-05-2054 min
Marketers Do CoffeeWhy most B2B content fails (and how to fix it) | Tim Metz, Animalz content marketing agencyIs your B2B content truly original—or could it be swapped with a competitor’s without anyone noticing? In this episode of Marketers Do Coffee, I chat with Tim Metz, Head of Marketing & Innovation at Animalz (B2B content marketing agency). We explore how AI is reshaping content marketing and why execution alone is no longer a differentiator. Learn why ideas—not just execution—are now the key to standing out, and how AI can be used without making your content generic.For fresh ideas and key highlights from this chat:☕ https://www.marketersdocoffee.com/p/most-b2b-content-is-bland-and-interchangeable-is-yours
2025-05-2034 minMarketers Do CoffeeStop ignoring brand→ The startup mistake you can’t afford | Erica Bonser, Animalz & Fan Club BrandsYour brand is already happening. Here’s how to shape it.In this episode, Erica Bonser (co-founder of Fan Club Brands and Head of Content at Animalz) breaks down what most founders get wrong about branding and how to fix it. From strategy to visual identity to implementation, she shares a no-fluff startup branding playbook that actually works. Erica has helped everyone from bootstrapped solopreneurs to multi-million dollar SaaS companies build brands that connect and convert. And she explains exactly how to do it—without wasting months chasing perfection.
2025-05-2040 min
The Animalz Content Marketing PodcastYes, There Is Value in AI & Content: Season Wrap-upIn this season finale, hosts Ty Magnin and Tim Metz reflect on what they've learned from their conversations with seven AI content pioneers. They distill the key themes that emerged, from AI as a writing partner rather than a replacement to the rise of personality-driven marketing, and consider what the next 12 months might bring for content teams adopting AI.The hosts revisit their initial question — "Is there anybody out there creating real value with AI?" — and conclude that yes, there is, though the applications are more nuanced than the hype suggests. They also announce their next seas...
2025-03-2721 minThe Animalz Content Marketing PodcastAlex Halliday (AirOps) on Making AI Content That’s Impossible to CopyAlex Halliday takes us from Silicon Valley's coffee shops to the cutting edge of AI content strategy. He reveals how his company AirOps helps brands build sophisticated 50-step AI workflows that transform basic prompts into high-performing content. As founder and CEO, Alex shares his "treasure hunt" approach to uncovering unique organizational data and explains why the future belongs to content that's "impossible to copy."Drawing on his connections with OpenAI's leadership and experience implementing AI in real business contexts, Alex offers practical advice for content teams navigating the shift to AI-driven search — from optimizing for the "new mi...
2025-03-2545 minThe Animalz Content Marketing PodcastInes Lee on Using AI to Grow Ali Abdaal's 6M+ YouTube EmpireIn this episode, Ines Lee shares her journey from teaching economics at Oxford to leading content for Ali Abdaal's 6-million-subscriber YouTube empire. She offers practical insights into how her team balances AI efficiency with human creativity across their content operations.While highlighting various AI-powered workflows — from video editing to content repurposing — Ines emphasizes that AI excels at producing "adequate" content but lacks the personality that makes content truly memorable: "It's like a cover band that really hits all the notes perfectly, but you're never gonna feel that element of jazz."For B2B marketers, she...
2025-03-2038 minThe Animalz Content Marketing PodcastParthi Longanathan (Letterdrop) on AI-Powered Social Selling for the 99%In this episode, Parthi Longanathan explains why his company pivoted from SEO content tools to LinkedIn-focused social selling and how this shift reflects broader changes in the content marketing landscape. After seeing declining demand for SEO services and changing search behaviors due to AI tools, Parthi recognized that AI-assisted, personality-driven content was becoming the clearer path to revenue.Letterdrop now helps companies turn internal expertise into consistent trust-building LinkedIn content for sales and executive teams. Rather than chasing virality, Parthi focuses on helping everyday professionals create content that resonates with the small subset of people who...
2025-03-1843 minThe Animalz Content Marketing PodcastStewart Hillhouse on the AI Playbook for Tomorrow’s Content TeamsIn this episode, Stewart Hillhouse shares a refreshingly practical perspective on how content teams can thrive in an AI-accelerated environment. Fresh from a three-year run as Head of Content at Mutiny and now heading to StoryArb as VP of Content, Stewart offers concrete workflows, AI prompting techniques, and a clear vision for how content teams should restructure for maximum impact.His approach emphasizes both speed and creativity—advocating for shorter planning horizons, integrated quarterly campaigns, and transparent marketing that acknowledges the audience's sophistication. Most importantly, he provides a framework for the "content team of the future" that le...
2025-03-1343 minThe Animalz Content Marketing PodcastThenuka Karunaratne (daydream) on Building SEO Moats with AIIn this episode, Thenuka Karunaratne shares how companies can create sustainable competitive advantages ("moats") in SEO as AI transforms search. With extensive experience in programmatic SEO, Thenuka explains why simply using AI to generate content isn't enough — the real advantage comes from proprietary data and strategic implementation.Despite warning against "SEO on autopilot," Thenuka demonstrates the remarkable results possible with thoughtful AI integration. His case study with Twingate shows how programmatically created content quickly generated 50,000 monthly visits, with 20% of their demo page traffic coming from this content.About Our Guest: Thenuka KarunaratneTh...
2025-03-1134 minThe Animalz Content Marketing PodcastKyle Coleman (copy.ai) on Building Trust at Scale with AI-Synthesized ContentIn this episode, Kyle Coleman, CMO at copy.ai, brings clarity and practical wisdom to the AI content conversation. His perspective is positive, practical, and backed by remarkable results: over $50 million in pipeline generated for copy.ai with just $37,000 spent on demand generation.Kyle introduces the concept of "AI-synthesized content" as distinct from "AI-generated content" — a framework that maintains human thinking and authenticity while dramatically scaling production. He articulates content's fundamental purpose as "building trust at scale" and demonstrates how thoughtfully implemented AI workflows can create content that remains authentic while becoming dramatically more scalable.
2025-03-0638 minThe Animalz Content Marketing PodcastAI as a Personal Trainer for Writers: A Conversation with Nathan Baschez of LexIn this episode, Nathan Baschez offers a refreshing perspective on AI writing tools. He explains we're still at "the very bottom of the S-curve of adoption" for writers embracing AI. Meanwhile, programmers have rapidly integrated these tools into their workflows. This gap represents both challenge and opportunity.Instead of getting stuck in the typical AI debate ("Is it a threat to writers or just a shortcut?"), Nathan has a different take. He argues that neither outright rejection of AI nor complete surrender to it serves writers well. Instead, he shares a compelling framework: think of AI...
2025-03-0439 minThe Animalz Content Marketing PodcastAI & Content: Where’s The Value?“Hello... is there anybody out there creating real value with AI?”Welcome to a new season of the Animalz Podcast, where hosts Ty Magnin (CEO) and Tim Metz (Director of Marketing and Innovation) go on a quest to cut through the AI noise and find the real pioneers creating value with AI.In this season introduction, Ty and Tim explain why they've chosen to focus on AI and content — a topic consuming "at least half" of their work-related brain space. While everyone talks about AI, few share what's genuinely working (or spectacularly failing).Lookin...
2025-02-2715 min
Grow & TellStartup Content Marketing: How Animalz scaled to 130 employees with Devin BramhallDevin Bramhall, growth advisor and former CEO of Animalz—the content marketing agency for companies like Amazon, Google, and Intercom—shares candid stories about 3xing the agency's revenue to $11.5M in only 2 years.Devin Bramhall is a content marketing legend.After 3xing revenue to $11.5M in only 2 years at Animalz, she went on to build a successful consulting biz while growing her marketing podcast, Don't Say Content.This week, Devin joins Alex to discuss:How she scaled AnimalzHer advice for startups thinking about contentHow she grew her...
2024-06-2444 min
2 Pizza MarketingAddressing Toxicity & B2B Marketing Woes with Devin Bramhall (Animalz)Real talk alert! Join Ashley McGovern and Devin Bramhall, former CEO of Animalz, for an unfiltered discussion on overcoming adversity in the workplace. From handling layoffs to confronting toxic masculinity and gender bias, they share personal stories and practical advice. And of course, they circle back to marketing, with Devin offering insights into effective leadership and strategies for success in the field.Tune into Devin's podcast Don't Say Content: https://podcasts.apple.com/us/podcast/dont-say-content/id1671363953Tune into the podcast episode Ashley references: https://podcasts.apple.com/us/podcast/lets-just-say-the-things-were-most-terrified-of/id1671363953?i=1000645318538
2024-05-1236 min
Marketing PowerupsTy Magnin's 3-Tier AI Content StrategyTy Magnin, CEO at Animalz, shares his 3-tier content strategy that's driven by AI. Download the free powerups cheatsheet: https://marketingpowerups.com/045/🏆 Sponsored powerupI want to thank the sponsor of this episode, 42/Agency.When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.They’re a strategic partner that’s helped B2B SaaS...
2023-11-1744 min
Content, BrieflyAnimalz: CEO Ty Magnin on the state of contentOn episode #32, Jimmy speaks with Ty Magnin from Animalz. They discuss:What Ty is learning from customers and salesHow important will SEO be in 2024?His recommendations for diversifying content👉 You can follow Ty Magnin on LinkedIn here: https://www.linkedin.com/in/tylermagnin/👉 You can learn more about Animalz here: https://www.animalz.co/
2023-11-1331 min
The Cutting Room"A.I. is going to radically change content marketing." Ryan Law of AnimalzRyan Law is a thought leader in the truest sense of the word.His philosophies are years ahead of their time and his work frequently challenges what content marketers believe content can do for a company.Through the Animalz blog and podcast, his thoughts have shaped many of my own perspectives, and countless others as well.That's why I tried not to fanboy during our conversation.💬 Some things we talked about:💬👉 Applying more rigor in the content ideation phase👉 T...
2023-07-2124 min
How the Fxck SEO PodcastHow to Create Remarkable SEO Content with LEMA (Lily Ugbaja, Freelance Content Strategist for B2B SaaS, ex-Animalz)Downloadable LEMA framework template: https://www.thefxck.com/lema-framework-template
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In SEO, creating quality, experience-driven content has never been more important.
It now takes 5 minutes to write a better-than-average article using AI. Which means we have just entered into an age of content commoditization.
You need to differentiate your strategy. Fast.
Great content that *actually* wins in the next 5-10 years needs to be the kind of stuff that you bookmark and come back to read. It needs to go the extra mile.
In short, it needs to fo...
2023-02-2244 min
The Remarkable SaaS Podcast#249 - Devin Bramhall, former CEO Animalz - on critical Pandemic & Downturn lessonsThis podcast interview focuses on what it takes to create a business that not only survives a crisis but actually grows stronger from it. My guest is Devin Bramhall, Ex-CEO of Animalz.
Devin is the former CEO of Animalz, a leading content marketing agency for B2B Saas companies.
Leave a comment or a question for Devin or Ton
Storytelling is at the root of Devin's passion for marketing. She founded The Master Slam, a poetry slam-style debate about startups and tech. She is also a TEDx organizer and speaker trainer and has competed in several storytelling competitions.
In September 2022, sh...
2023-02-0149 min
Content and Conversation: Organic Growth Insights from Siege MediaAnimalz Former CEO Devin Bramhall: Lack of Creativity in Content MarketingShow Notes:1:52: What led you to step down as CEO of Animalz?9:12: Devin’s thoughts on the direction of content marketing at Animalz and the future of the industry14:57: How to not be confined by a “content marketing box” when implementing long-term strategies18:13: What were some of the biggest strategic struggles you saw in the content world as a CEO?24:12: How to balance the execution of creativity and SEO — “keep boring stuff boring”30:29: How does AI fit into content marketing today?40:47: How community can be a bigger part of content marketing54:58: Devin’s experience executing community strategies at Animalz56:52...
2022-12-061h 07
How the Fxck SEO Podcast4 Thought Leadership Frameworks to Create Expert Content for SEO (Ryan Law, VP of Content at Animalz)This week on the How the F*ck podcast, I have the pleasure of welcoming Ryan Law, VP of Content at Animalz onto the podcast.
Ryan and Animalz have helped shift the way marketers approach content again and again with their thought leadership.
From articles on the latest SEO trends through to frameworks, models, and predictions for better content, their thought leadership just hits the nail on the head every time.
In this episode, we take a look under the hood of Animalz own content strategy before going through four frameworks that SEOS...
2022-11-0237 min
What’s Working in Marketing™How Content Marketers Should Think About Distribution Tactics and AI with Ryan Law, VP of Content at AnimalzOn this episode, we spoke with Ryan Law, VP of Content at Animalz. He’s been doing content marketing for over 10 years with tons of skilled colleagues that live and breathe strategy and execution on a daily basis. He has some polarizing views on content distribution and the use of AI for copywriting that every marketer should hear. As someone who started out in SEO, we talk about the importance of long-form content in a marketing mix. Ryan also shares thoughts on media trends and creating content for the sake of experience, without the goal of data or conversion. It...
2022-09-3045 min
The Growth Hub PodcastRyan Law - VP of Content at Animalz - GPT3 and how it's a revolution for content marketingRyan Law is VP of Content at Animalz, a content marketing agency for SaaS companies. We discussed AI and game-changing technologies for Content Marketing in episode 91 of the Growth Hub Podcast.
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Ryan and his team have been playing with GPT-3 (short for Generative Pre-trained Transformer), an artificial intelligence that can generate human-like text and, in this episode, he shares their learnings, failures and expectations for AI in Content Marketing.
We cover:
> What GPT-3 is
> What it’s great at - and its limits
> The results of Ryan’s experiments with GPT-3
> Can GPT-3 replace human writers?
> AI and ethics: how to use...
2022-09-2848 min
The CraftHow AI is changing content marketing with Ryan LawIn this episode of The Craft, our host Rachel Westbury welcomes Ryan Law, VP of Content at Animalz — a content marketing agency for SaaS companies, to discuss how AI is changing content marketing. Ryan shares his winning content marketing strategy, and explains the importance of knowing your audience. As Ryan says, “I almost never write for keywords. I never care about traffic. I write for a very small, very precise audience. And when they find us, they talk about us, they care about us, and they are quite interested in working with us as well.”Lis...
2022-08-3045 min
The Content Cocktail HourOvercoming the Commodification of Content in B2B with Ryan Law from Animalz
Ryan Law is the VP of Content at Animalz, a content marketing agency that strives to create the best content on the web. Today’s topic is overcoming the commodification of content in B2B. Ryan explains that traffic doesn’t necessarily equal revenue. In order to stand out in the flooded sea of internet content, marketers need to focus less on SEO and focus more on experimenting and personalization. 0:00 Introduction 0:55 Conversation with Ryan 2:12 Animalz 4:35 Commodity content 8:40 Root of issue— SEO 11:25 Personalize and experiment 17:14 Measuring success 22:15 Be proud of your work 25...
2022-08-0500 min
Let's Chat Sales#56 - Marketing vs. Sales, with Ryan Law of Animalz.coIn this episode, it's a 15 minute chat with Ryan Law about the relationship between sales and marketing.
Ryan is the VP of Content at Animalz.co, an agency that provides high-end content marketing solutions to SaaS and tech companies. Follow him on Twitter at @thinking_slow
2022-08-0114 min
The Hypergrowth ExperienceWorld-class Content Marketing w/ Devin Bramhall (Animalz) EP08For a lot of founders, content marketing may mean having a blog, social media and maybe even email campaigns. What some forget or don’t know is that content marketing isn’t just about the picking the right content format for your business. It’s more about how you’re providing value to your existing and potential customers and constantly analyzing content performance to reach them.On this episode, we chat w/ Devin Bramhall, CEO of Animalz (a best in class content marketing agency) about implementing a strong content marketing process is the key to drive performance. Plus learn how by focus...
2022-05-181h 05
inTheir20s#91 - How to Angel Invest in Your 20s with Haley Bryant from the Hustle FundHaley Bryant is a Venture Partner at Hustle Fund and the GM of Golden Wok, the holding company behind the b2b SaaS content marketing agency Animalz and the Superpath’s content career community. Haley spent the first 5 years of her career at Apple Retail. She spent the following 5 years in startup customer success, first at I Done This, then at DC based Brazen and most recently leading ops as the COO of Animalz. Haley joined Animalz as Director of Customer Ops in 2018 when the company was $13m ARR. Haley began angel investing in 2020, writing her first check into a...
2022-04-0426 min
Some Good Content3 Good Content Plays with Animalz's Ryan LawRyan Law might be my most-bookmarked Twitter follow lately. Everything he tweets, and by proxy, everything he writes, is literal gold to a content geek like myself. I asked Ryan on the SGC pod to share the top content plays that Animalz has employed over the last 6-12 months.
2022-04-0130 min
Building With Buyers: Startup Marketing and Growth Fueled By Customers63 - Your Run-Of-The-Mill Pillar Content Isn't Working And Here's What To Do Instead - Devin Bramhall, CEO of AnimalzI had Devin Bramhall, CEO of Animalz, join me for this episode to talk about content marketing - the good, the bad, and the ugly. Devin is CEO of Animalz, a content marketing agency based out of NYC. Customers include enterprise companies, startups, and VC firms.
Before Animalz, Devin was Director of Content at Help Scout (Series B SaaS startup). She's also the former Executive Director of Boston Content, the largest community group and career development resource for content marketers in Boston.
Here's what we hit on:
How has the concept of content...
2021-11-2948 min
The Remote Work Tribe PodcastThe Remote Work Tribe Podcast: Devin BramhallOn this episode of the Remote Work Tribe podcast, we are chatting with Devin Bramhall, who is the CEO at Animalz.In this episode, we discuss: What a CEO does is and how it can shift to match the rhythm of the org. How to manage teams through the pandemic crisis. Communication styles and leadership (asynchronous vs. synchronous).How to encourage your team to provide candid feedback in a remote company. Diversity at Animalz.Changes in the hiring process for diversity.How to manage team dynamics given the way the company scales (2020 to 2...
2021-10-1435 min
How to Win podcast with Peep LajaHow Devin Bramhall helped Animalz scale from $1m to $16m ARR... by doing the unscalableListen and learn:Animalz's two biggest pain points (2:02)How the Animalz team found a vision for the future (3:10)The biggest strategic bet that Animalz placed (3:56)One of the hardest things to do in business (4:48)How Animalz elevated the perception of their brand (5:48)My thoughts on the power of market penetration (6:05)What I call "The Kim Kardashian Strategy" (8:50)What Devin's mentor taught her about using leverage (10:42)How doing the unscalable helped Animalz scale (12:54)My thoughts on doubling-down on your key differentiators (13:21)Animalz's strategy for the next 3-5 years (15:37)Mentioned:Animalz's BlogHubspot's Blog
2021-08-2318 min
The IndispensablesDevin Bramhall and Haley Bryant: Turning values into virtues at AnimalzIn this episode, I talk with Devin Bramhall and Haley Bryant, CEO and COO respectively, of Animalz. Wait until you hear them, they are a real dynamic duo.Learn more about Animalz at their website: https://www.animalz.co/
2021-08-1146 min
SaaS Marketing SuperstarsUsing Content Marketing to Drive B2B Demand Gen with Devin BramhallDevin is the CEO at Animalz, a content marketing agency known for producing amazing content for B2B SaaS companies. She’s also a master storyteller and the co-host of The Animalz Content Marketing Podcast. Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-devin-bramhall-animalz/
2021-08-0532 min
Practical PivotsDiscomfort Needs a Hug: Leadership and Content with Animalz CEO Devin BramhallDevin shares what it was like becoming CEO of Animalz during a pandemic and the content challenge she's thinking about now. Also, hear what progress and insanity have in common.
2021-07-2839 min
Let's Talk Online Marketing – Internetmarketing für Dienstleister & KMUs: SEO, SEA, Content & Social Media Marketing#012 - Was erstklassigen Content ausmacht: 6 Prinzipien für hochwertigen ContentDas Geheimnis, was erstklassigen Content wirklich ausmacht und wie du beständig herausragenden Content erstellst: Du lernst in dieser Episode 6 Prinzipien, die du befolgen kanst, um stets hochwertigen Content zu erstellen – Content, der den Vorlieben und dem Empfinden von Qualität deiner Leser und Interessenten entspricht und den Nagel gezielt auf den Kopf trifft. Inhalt:Was Qualität ausmacht6 Prinzipien für hochwertigen ContentPrinzip #1: Content muss fesselnPrinzip #2: Content muss logisch sein (MECE)Prinzipien funktionieren nur zusammenPrinzip #3: Content muss den Ton angebenPrinzip #4: Content muss originell seinPrinzip #5: Content muss wertvoll seinPrinzip #6: Content muss überzeugen Content existiert nicht in...
2021-07-2722 min
The Content Cocktail HourThe future role of the content marketer with Animalz CEO Devin Bramhall
Devin Bramhall is the CEO of Animalz, a remote content marketing agency that creates awesome content for B2B Saas companies. Brett and Devin discuss the history of Animalz, the changing landscape of marketing, the future role of the content marketer, and what’s not working in marketing anymore.0:00 Intro0:55 Conversation with Devin3:05 History of Animalz8:30 Abundance mindset10:45 Progress isn’t sexy13:45 Role of content marketer17:40 Evolving needs of clients22:15 What’s not working anymore25:40 People behind the accounts30:43 Content distribution35:35 Gatekeeping37:06 ClosingJoin The Ju...
2021-07-2300 min
The Long Game#020: Spark Creativity and Generate Memorable Content with Ryan Law (Director of Marketing at Animalz)Ryan Law is the Director of Marketing at Animalz, where he's worked with companies including Google, GoDaddy, Clearbit, Wistia, and Algolia. He's been a writer, content strategist, team lead, marketing director, and agency co-founder. He's also the author of the post-apocalyptic novel The Green Priest.Ryan is well known for his thought leadership and strong voice in the content marketing space. Penning articles like Copycat Content and How to Differentiate Your Content in Crowded Spaces. In this episode, Ryan discusses surefire ways to spark your creativity, generate memorable content, and get it in front of the right p...
2021-07-141h 19The Animalz Content Marketing PodcastHyper-Competitive Content Marketing With Buffer's Ash ReadAsh Read, Editorial Director at Buffer, talks through: how to compete in an industry saturated by content marketing; finding your unique differentiator; the power of brand and vision in content; how to create and update “topical” content; and the content strategy he used to grow his side project’s traffic from 0 to 130,000 monthly pageviews.---HostsAsh Read is the Editorial Director at Buffer, and the founder of modern homeware directory, Living Cozy.Ryan Law is the Director of Marketing for Animalz, an agency that delivers high-quality content marketing to enterprise companies, startups, and VC firms...
2021-07-0847 min
What's New With AdvertisingWhy Animalz Prefer Thought Leadership Content Over Search TrafficDoes Thought Leadership Actually Convert?
In this episode, I talked to Animalz's Director of Marketing to share his thoughts on why do they ONLY do "thought leadership" content.
About Ryan: Ryan is the Director of Marketing at Animalz, an agency that provides high-end content marketing solutions to SaaS and tech companies.
Ryan shared:
2:13 - The story about how & why they went with thought leadership from the beginning
6:05 - What kind of thought leadership Animalz writes?
10:11 - What is his process of writing the content writing & ideation?
2021-06-2129 min
The Growth Leadership Show#8: Jimmy Daly from Superpath & Animalz: How Content Drives RevenueJimmy Daly is the founder and CEO of SuperPath, a career hub, and community created specifically for content marketers. Formerly he was VP of growth at the content marketing agency, Animalz.Since starting SuperPath, Jimmy has had to wear lots of hats, but he’s still all about content. During our conversation, we talked about his transition from content and growth manager to founding his own business and what he’s learned along the way.Topics Discussed- The #1 Meta skill for Marketers- Experimenting with User Generated Content- Us...
2021-06-0357 min
The Content Cocktail HourA Community for Content Marketers with Jimmy from Superpath
Jimmy Daly is the CEO and cofounder at Superpath, the number one content marketing community. It’s a place for content marketers to network, encourage one another, find positions, brainstorm ideas, and share their career progressions in this relatively new field. Jimmy shares his experience working at Animalz and why listening is an important skill in marketing. 0:00 Intro 1:32 Conversation with Jimmy 3:10 Experience at Animalz 5:23 Starting Slack community 7:30 Content marketing strategies 12:38 Problems in marketing 15:05 Career paths 17:30 Attributes of great marketers 20:10 Dru Riley and Todoist 23:52 Community building 28:48 Joining Superpath
2021-05-2800 minThe Animalz Content Marketing PodcastAI, Twitter Marketing & The Creator Economy with Blake EmalBlake Emal, Chief Marketing Officer at Copy.ai, explains how AI can help small content teams, how to get great at Twitter marketing, and why Copy.ai encourages its team to embrace side projects.---HostsBlake Emal is the Chief Marketing Officer at Copy.ai, and the founder of Float, an online course creator for Notion.Ryan Law is the Director of Marketing for Animalz, an agency that delivers high-quality content marketing to enterprise companies, startups, and VC firms.Mentioned in the EpisodeGPT-3 is the Sparring Partner You Didn’t Know Yo...
2021-05-2444 minThe Animalz Content Marketing PodcastProduct-Led Content & Thinking Like a Strategist with Dr. Fio DossettoDr. Fio Dossetto, editor-in-chief of contentfolks and former Senior Editor at Hotjar, talks through "product-led" content, writing search content without becoming a copycat, and levelling-up your career by thinking less like a writer, and more like a strategist.---HostsDr. Fio Dossetto is the editor-in-chief of contentfolks, and the former Senior Editor at Hotjar.Ryan Law is the Director of Marketing for Animalz, an agency that delivers high-quality content marketing to enterprise companies, startups, and VC firms.Mentioned in the EpisodeFio's newsletter, contentfolksFio's talk for Wynter: Product-LED Content: A Powerful (& Under-utilized...
2021-05-1851 min
Pipeline with Dave GerhardtAnimalz CEO Devin Bramhall on The Brand & Bottom Line Benefits of Content MarketingDevin Bramhall (@devinemily) is CEO at Animalz. Animalz is the content marketing agency behind some of the best B2B SaaS brands today. Their clients include Google, Amazon, Clearbit, Intercom, GoDaddy, Privy, Zendesk, Appcues, Airtable, Profitwell, Wistia, Zuora.We talk about content marketing, how to measure content, B2B content strategy, how to grow your career in content, and more.PS. here's a secret offer to join DGMG for just $1. Join 2,300+ B2B marketers in the DGMG community today. See you in there.This podcast is produced for me by my friends...
2021-03-0841 minPipeline with Dave GerhardtAnimalz CEO Devin Bramhall on The Brand & Bottom Line Benefits of Content MarketingDevin Bramhall (@devinemily) is CEO at Animalz. Animalz is the content marketing agency behind some of the best B2B SaaS brands today. Their clients include Google, Amazon, Clearbit, Intercom, GoDaddy, Privy, Zendesk, Appcues, Airtable, Profitwell, Wistia, Zuora.We talk about content marketing, how to measure content, B2B content strategy, how to grow your career in content, and more.PS. here's a secret offer to join DGMG for just $1. Join 2,300+ B2B marketers in the DGMG community today. See you in there.This podcast is produced for me by my friends...
2021-03-0841 min
Revenue Talks with Justin KellerAnimalz CEO Devin Bramhall on The Brand & Bottom Line Benefits of Content MarketingDevin Bramhall (@devinemily) is CEO at Animalz. Animalz is the content marketing agency behind some of the best B2B SaaS brands today. Their clients include Google, Amazon, Clearbit, Intercom, GoDaddy, Privy, Zendesk, Appcues, Airtable, Profitwell, Wistia, Zuora.We talk about content marketing, how to measure content, B2B content strategy, how to grow your career in content, and more.PS. here's a secret offer to join DGMG for just $1. Join 2,300+ B2B marketers in the DGMG community today. See you in there.This podcast is produced for me by my friends...
2021-03-0841 min
The Content Cocktail HourContent Marketing Real Talk with Joanna Rutter from Animalz
On this episode of the 3C Podcast, Brett talks with a Content Marketer at Animalz, Joanna Rutter. The two discuss the dark side of writing as a content marketer, mental health, the Superpath group, and speculate how the future of AI and automation will improve their careers. 0:00 Intro 1:20 Conversation with Joanna 3:51 Career path of a content marketer 5:48 Superpath 7:50 What attracts writers to content marketing 14:00 Dark side of content marketing and mental health 20:40 Content vs digital marketing 31:40 Narrowing down your audience 40:38 Advice to marketers 43:21 OutroGet our...
2021-03-0500 min
The Frontify Podcast#5 Content's Influence On Brand with Devin Bramhall from AnimalzHow do you excel in content marketing? Join our chat with Devin Bramhall, CEO of the celebrated content marketing agency Animalz, as we discuss brand-driven content, its kumbaya-effect on rebrands, and why quality always outweighs quantity.
2021-02-0230 min
Marketing MantraEp. #58 - How I Boosted Search Traffic to an Old Article by 146% (and How You Can Do It Too)How do you revive a blog post that's losing organic traffic?
How do you breathe new life into old content and make sure it continues to generate search traffic in the long run?
If you have these questions in your mind, then this episode is for you.
In this episode, I'll reveal the exact SEO technique I used to increase organic traffic to one of my old posts by 146% in just 30 days.
And you know what?
It’s an SEO secret that is overlooked by even the most experienced SEO pro...
2020-12-0517 minThe Animalz Content Marketing PodcastContent Marketing Benchmark Report 2020In this webinar recorded for Superpath, Ryan and Andrew talk Jimmy Daly through Animalz's first annual Content Marketing Benchmark Report. They explore six key findings from the data; cover the methodology and process behind the report; and share stories and experience from working with the 70+ SaaS companies analyzed in their research.---Mentioned in This Episode:The Animalz Content Marketing Benchmark Report 2020Read the deck that accompanied the webinarVisit Superpath
2020-11-2353 minThe Animalz Content Marketing PodcastDiversity, Equity and Inclusion: One Content Team’s JourneyIn today’s episode, Animalz's COO Haley Bryant talks with Sydney Carlton, Director of Brand Marketing at Storyblocks, a stock videos, images and audio provider. In October, Storyblocks launched Re:Stock, a campaign to more than double the representation of LGBTQ+ and BIPOC content in their library from 5% to 10% by 2021 and 20% by 2022.The deaths of George Floyd and Breonna Taylor sparked unprecedented focus on the Black Lives Matter movements. Diversity, equity and inclusion transcends this moment, and to make significant progress, our focus has to be evergreen. As companies are challenged to figure out how to improve int...
2020-11-0927 minThe Animalz Content Marketing PodcastHow to Become a Thought LeaderIn today’s episode, I set out to answer one of the hardest questions in marketing: how do you become a thought leader?I pick the brain of Animalz’s strategist Katie Parrott, and we chat through the defining traits of a true thought-leader (and why it requires more than adding the phrase to your LinkedIn bio); we discuss the idea of “earned secrets” as the fuel for thought leadership; we dig into the 5 “sources” of thought leadership we use at Animalz; and we wrap up by asking—is it really worth it? (spoiler: yes).---Mention...
2020-09-2542 min
Glamazons and Leprechauns PodcastMinisode 12.5: AnimalzMinisode12.5: Animalz
In this preview to our next full-length episode, Tracy and Rashell discuss their crazy obsession with their four-legged adopted children of past and present, including the naughty ones presently in trouble.
2020-09-1400 minThe Animalz Content Marketing PodcastContent Q&A #1In today’s special episode of the Animalz podcast, you have questions, and we have answers.I enlisted Animalz CEO Devin Bramhall to help me answer some of the hardest content marketing questions you could throw at us. We tackle launching new websites, balancing paid and organic spend, content promotion, offline buying processes, and a whole lot more. We’ll do another Q&A episode in the not-too-distant future, so if you have a question you’d like us to tackle, click the link in the show notes.---Share your questions via Goo...
2020-08-1040 minThe Animalz Content Marketing PodcastGPT-3 and the Future of Content MarketingIn today’s episode of the Animalz podcast, I enlist Animalz Head of R&D, Andrew Tate, to talk through the good, the bad, and the downright mind-blowing aspects of GPT-3, the uncannily powerful natural language model from OpenAI.We share examples of the type of content you can create with GPT-3, we analyze the quality and calibre of its writing, and we answer the question on every content marketer’s lips: should we be worried?---Mentioned in the EpisodeTitles and URLs written by GPT-3Tweetstorm partially authored by GPT-3Creative writ...
2020-08-0325 minThe Animalz Content Marketing PodcastEcommerce Content Marketing: Hyper-Competition, Niches, and COVID-19Few industries are more saturated with content marketing than ecommerce. From juggernauts like Shopify and Bigcommerce, to a growing multitude of scrappy startups, every ecommerce company is hungry for rankings, traffic and mindshare.In today’s episode, I’m chatting with Laura Moss, Animalz resident ecommerce pro, and the founder of her own ecommerce brand, Adventure Cats. We chat through strategies for turning the saturation and rate of change in ecommerce to your advantage; we dig into the power of “niching down” and competing for search volume on your own terms; we look at the short- an...
2020-07-2036 minThe Animalz Content Marketing PodcastAuditing the Animalz Blog: What Works and What Doesn’tContent audit. Two words to strike fear into the heart of every content marketer.Well, not really. For any blog more than a year or two old, getting to grips with the performance of your older content is a necessity. But the tools used to do that, content and SEO audits, generally get a bad rep. And with good reason: most audits are long, bloated documents crammed full of context-less keywords and statistics.Here at Animalz, we’ve been on a mission to reinvent the content audit, and create a new process that’s fundamentally more...
2020-07-1339 minThe Animalz Content Marketing PodcastThe Animalz Principles of QualityAs a company whose entire reason for existence is creating the world’s best content marketing, we spend a LOT of time thinking about quality:What does it really mean to create something quality?How can we consistently create quality, despite the fact that we work with hundreds of customers, in dozens of industries, each with their own, idiosyncratic tastes and preferences?How can we stay ahead of changing trends, technology and expectations?In today’s episode, I dive deep into the quality rabbit hole with Animalz CEO Devin.We share the foundational, six principle benc...
2020-07-0741 minThe Animalz Content Marketing PodcastEdTech Content MarketingIn today’s episode, Ryan chats with Animalz team members Cassie and Stephanie about Education Technology, an industry undergoing a gold-rush style boom in the wake of COVID-19.We talk through the different business models used in EdTech, and the supporting role of content in each; we discuss the biggest opportunities facing EdTech companies as they launch go-to-market strategies in the wake of coronavirus; and we dig into practical advice for creating killer content marketing for audiences of academics and industry experts.---Follow Cassie on TwitterFollow Stephanie on Twitter
2020-06-1738 minThe Animalz Content Marketing PodcastCategory Creation with SaaStock's Emily ByfordIn today’s episode, Ryan chats to Emily Byford, Content Marketing Manager at SaaStock.We discuss SaaStock’s pivot from one of the premiere in-person SaaS conferences to an entirely online event in the wake of COVID-19; we dig deep into category creation, by way of Emily’s work at would-be category king Akkroo, and explore the role content plays in conceiving, evangelising and owning an emergent category; and we wrap-up by discussing the differences between agency content marketing, and working in-house at a startup.---Show LinksSaaStock Remote, June 10th - 11th (Ge...
2020-05-2242 minThe Animalz Content Marketing PodcastJoin us for a LIVE podcast on Wednesday!Join us for an upcoming LIVE podcast. We're going to talk about content marketing during a crisis and answering live questions. If you'd like to submit a question, just send to podcast@animalz.co.
Register here: https://zoom.us/webinar/register/WN_rgucukfsTmuP3t6qTSMrvQ
2020-03-2103 minThe Animalz Content Marketing PodcastHow to Ween Off Paid TrafficThis is among to the most things we common things we hear on sales calls: "Paid acquisition is getting too expensive and we haven't made any investment in content. How soon can we get started?"
It's true that content can reduce your paid acquisition costs, but it also takes time to develop. In this episode, Jimmy and Devin talk about:
* How to keep content very lean for better and faster results
* The difference between B2B and B2C marketing
* Our experience helping customers make this transition
If you have feedback, comments or suggestions, reach out at podcast@animalz.co.
2020-03-1828 minThe Animalz Content Marketing PodcastIs that a content strategy or a content plan?Is that a content strategy? A plan? Or is it a vision?
We've realized that a lot of the terminology in our space is actually really confusing. Let's make sure that when we say the word "strategy" that we are all actually talking about the same thing.
Here are a few of the resources we mentioned in this episode:
* https://hbr.org/2019/10/5-simple-rules-for-strategy-execution
* https://hbr.org/2018/04/your-strategic-plans-probably-arent-strategic-or-even-plans
* https://hbr.org/2019/01/the-strategy-puzzle-of-subscription-based-dating-sites
* https://www.eugenewei.com/blog/2017/5/11/jpeg-your-ideas
Have feedback? Shoot us an email at podcast@animalz.co.
2020-02-1226 min
Move The Needle - Real strategies. Data-driven growth. B2B results that move the needle.66: Devin Bramhall / How Animalz Produces The World's Best ContentToday we're joined by Devin Bramhall, VP of Marketing at Animalz and previously head of content at Help Scout. Animalz is a content marketing services company that works with some of the most well-known companies in SaaS––Intercom, Wistia, ProfitWell, Zendesk, and Clearbit just to name a few.
Here, Devin takes us through her process and outlook for creating great content. Hint: It doesn't involve writing. (At least, not exclusively.)
2020-02-0442 minThe Animalz Content Marketing PodcastHow One Viral Blog Post Catapulted Our Monthly TrafficOur teammate Jan-Erik Asplund recently wrote a piece for the Animalz blog that blew up. The piece—BLUF: The Military Standard That Can Make Your Writing More Powerful—trended on Hacker News and racked up 30,000+ pageviews in just a few days. It was shared all over Twitter, included in a few popular newsletters, mentioned on Lifehacker, and earned links from 120 domains. We had a real whale on our hands.
What happened next was unexpected. Our traffic increased 4x—and then it sustained for the next few months, even long after the surge died off. Today, Jan explains how and why he wro...
2020-01-2223 minThe Animalz Content Marketing PodcastHow Agencies Can Provide First-Rate Customer OnboardingA successful onboarding experience makes the customer feel heard. They are excited about the future and confident that you - their partner - will help them bring their vision to life. A fraught onboarding experience involves too much talking (by you), not enough listening, and - therefore - uninformed actions that do more to divide you and your new customer rather than build trust. So what’s the secret to successful customer onboarding? I sat down with our VP of Operations, Haley Bryant, to get answers. She spent 5 years running teams at Apple and 2 years directing customer ops...
2019-11-1353 minThe Animalz Content Marketing PodcastHow to BLUF Your Way to Better WritingBLUF is a military communications principle originally designed to enforce speed and clarity in reports and emails. But when applied to content marketing writing, it transforms loose narratives into succinct storylines. In this episode of the podcast, Animalz we explore how to use the BLUF method to achieve better writing as well as work communications. BLUF CommunicationWhat is Good Writing? by Jimmy DalyHow to Make People Care About Your Content: Find the Right Angle by Jan-Erik AsplundYou can follow Devin on Twitter at @devinemily and Jan at @janerikasplund.
2019-08-2628 minThe Animalz Content Marketing PodcastDesigning Quality: The Role of Editing in Content MarketingThe 30 percent feedback model by Jason FreedmanDownload the editor checklistInterested in joining the Animalz team? Find out what it's like to work here in our next hiring webinar on Aug 21st.
2019-08-1943 min
Working Without Pants - Creative Entrepreneurship137: Building a 35+ person remote content agency with Devin Bramhall of AnimalzIn this noteworthy episode, I sit down with Devin Bramhall , Director of Marketing with Animalz, a content marketing agency that works with huge name customers. It was founded as a co-located company in NYC by a man named Walter Chen. Because the best talent isn’t all in one location, the team has expanded to more than 35 people spread across the world who wanted both structure and freedom in their lives. Walter brought Devin and her team on to run this company, and by providing the space these leaders need along with a solid infrastructure in place, the business took of...
2019-08-0145 minThe Animalz Content Marketing PodcastWe launched a free content analytics tool!Animalz: http://animalz.coAndrew: https://twitter.com/ajtateyJimmy: https://twitter.com/jimmy_daly
2019-07-0918 minThe Animalz Content Marketing PodcastUsing Content Lanes to Flesh Out Your StrategyAnimalz: http://animalz.coJan: https://twitter.com/janerikasplundJimmy: https://twitter.com/jimmy_daly
2019-06-2736 min
The My Wife Quit Her Job Podcast With Steve Chou259: How To Rank For Competitive Keywords In Google With Jimmy DalyToday, I’m really happy to have Jimmy Daly on the show. Jimmy runs Animalz.co, which specializes in content marketing for SAAS companies. They are responsible for ranking many of the successful SAAS companies out there in Google search and clearly know what they are doing. In this episode, Jimmy and I are going to discuss the most important aspects of content marketing and how to rank in search. What You’ll Learn How Animalz was founded How to formulate an effective content strategy Keyword research and SEO factors to consider How to come up with great titles The...
2019-06-1142 minThe Animalz Content Marketing PodcastThe Secret to Content Promotion Is Hidden in Plain SightRyan: https://twitter.com/thinking_slowhttps://www.animalz.co/blog/content-promotion/
2019-05-0234 minThe Animalz Content Marketing PodcastContent Marketers: Ask "Why?" Before You Write a Single WordNicole: https://twitter.com/nicoleckohlerContent Marketers: Ask "Why?" Before You Write a Single Word: https://www.animalz.co/blog/ask-why/
2019-04-0540 min
Exceptions With Jay AcunzoBuilding a Speakeasy Brand with AnimalzWhat if you could generate more business by building a brand that fewer people were aware of, rather than more? This episode runs counter to our conventional wisdom as marketers in the most refreshing way. Tune in to learn more about powerhouse content creator, Animalz, and the story behind their success.
2019-03-2733 minThe Animalz Content Marketing PodcastYour Blog is not a PublicationYour Blog is not a Publication: https://www.animalz.co/blog/library-vs-publication/Jimmy: https://twitter.com/jimmy_dalyJan: https://twitter.com/janerikasplund
2018-11-0132 minThe Animalz Content Marketing PodcastTaking your Content UpmarketHow to Take Your Content Upmarket When You Take Your SaaS Business Upmarket: https://www.animalz.co/blog/move-upmarket/Jimmy: https://twitter.com/jimmy_dalyJan: https://twitter.com/janerikasplund
2018-10-2228 minThe Animalz Content Marketing PodcastThe Content Growth CycleThe Content Growth Cycle: https://www.animalz.co/blog/the-content-growth-cycle/Ryan: https://twitter.com/thinking_slowJimmy: https://twitter.com/jimmy_daly
2018-10-1525 minThe Animalz Content Marketing PodcastBottom of Funnel ContentBottom of the Funnel Content: https://www.animalz.co/blog/bottom-of-the-funnel-content/Jimmy: https://twitter.com/jimmy_dalyJan: https://twitter.com/janerikasplund
2018-10-0828 minThe Animalz Content Marketing PodcastThe Shape of Successful ContentThe Science Behind 100,000-View Blog Posts: https://www.animalz.co/blog/the-shape-of-content/Andrew: https://twitter.com/ajtateyJimmy: https://twitter.com/jimmy_dalyJan: https://twitter.com/janerikasplund
2018-09-2032 minThe Animalz Content Marketing PodcastMovement-First ContentDistribution is important. But before you can get distribution, you often need to get credibility. The movement-first content framework allows you to plot a course for finding that tribe of true fans that will be your foundation on the road to greater growth.Jan: twitter.com/janerikasplundJimmy: twitter.com/jimmy_dalyMovement-first content: www.animalz.co/blog/movement-first/Hiten on "next companies": producthabits.com/next-companies/
2018-09-1026 minThe Animalz Content Marketing PodcastContent PruningWhy is it that deleting thousands of posts from your blog can actually make your overall organic traffic go up?And if it does work, why isn't everyone doing it?Jan and Jimmy discuss the answers to these questions and more on the first episode of the Animalz podcast.Jan: twitter.com/janerikasplundJimmy: twitter.com/jimmy_dalyWistia yearbook drum machine: wistia.com/about/yearbook
2018-09-0321 min
The Content Love Podcast#26: The Blueprint to Not Failing With Content Marketing With Jimmy DalyHey all,
In this episode, I’ve decided to help you make your content marketing *not fail*. Running content marketing poorly is expensive and time-consuming, and if you’re not getting anything from it, you might not do it at all!
This is why I brought Jimmy Daly, the marketing director of Animalz, an agency that provides high-end content marketing solutions to B2B SaaS businesses. If you’ve been into content marketing in recent months, you probably came across Jimmy’s work on Animalz’ blog, and I’m super excited to be able to interview him...
2018-05-0938 min
Founder ChatsWalter Chen (iDoneThis & Animalz)This week I talk with Walter Chen from iDoneThis & Animalz. Walter grew up a reluctant math wiz and became a lawyer primarily because he didn’t know what else he wanted to do. Soon after actually becoming a lawyer he realized that wasn’t his jam and quit to go on and found multiple startups. Walter’s an amazing content marketer and we learn how he used that to grow iDoneThis and ultimately to start Animalz, his content marketing agency. Enjoy!
http://founderchats.com
http://idonethis.com
https://www.animalz.co
https://baremetrics.com
2017-06-2048 min