Shows
Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service ProvidersQuick pod Update đď¸Sharing a podcast update with you all! đ¨ JOIN MY EMAIL LISTEmail me support@anitadykstra.comâťď¸ APPLY FOR THE VIP DAYđ JOIN PASSIVE PROFIT WITH PINTERESTďťżOur top 5 most listened-to episodes to dive into next:#41. 5 Steps to Kickstart Your Blog ASAP So You're More Visible in 2024#29: The Simple 4-Step Framework That Brought 73k People To My Website Last Month#40. How to Know the EXACT Topics Your Ideal Client Wants to Know More About#30: Biggest SEO Mistakes You Could Be Making...2024-08-2202 min
Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers#90. How To Craft High-Converting EmailsToday, we delve into the secrets of creating email content that doesn't just reach inboxes but converts readers into buyers. This episode is the perfect wrap-up to our email marketing mini-series!Here's what to expect from this episode:Proven techniques for writing subject lines that guarantee high open ratesHow to make your email content hyper-relevant to different segments of your audienceStrategies to overcome the fear of sending multiple emails per weekThe importance of environment and mindset in crafting compelling emailsInsights into using feedback and reviews to enhance your email marketing effectivenessđŠJOIN MILLION DOLLAR EMA...2024-08-1915 min
Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers#89. Building an Engaging Email ListIn todayâs episode, I'm excited to dive into how you can build an engaged email list. This is episode two of a three-part series on email marketing. If you havenât listened to episode 88, which covers how to stay consistent with your emails, I highly recommend checking that out after this episode. It's packed with valuable tips to help you maintain a consistent email schedule.Here's what to expect from this episode:The importance of having an engaged email list for your businessEffective strategies to grow your email listTips for keeping your email list engaged and...2024-08-1212 min
Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers#88. How I Finally Got Consistent with Sending EmailsToday, Iâm excited to announce a three-part podcast series all about email marketing. This is the first episode of the series, where weâll dive into how to get consistent with your email marketing and make sales from your emails.Hereâs what to expect from this episode:My personal journey with email marketing and the challenges I facedThe pivotal moment that changed my email marketing gamePractical tips to make email marketing a non-negotiable part of your businessHow to write emails without overthinking or over-editingThe impact of the Million Dollar Email program on my email strate...2024-08-0515 min
Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers#87. Feeling Burned Out by Marketing? Hereâs 3 Easy Next StepsToday, we delve into feeling burned out by marketing and how to overcome it with three easy steps. Learn how to manage burnout while maintaining your marketing efforts to keep your business thriving.Here's what to expect from this episode:Identifying the root causes of marketing burnoutStreamlining your content creation processFocusing on high ROI platforms for better resultsCreating a simple marketing plan that works for youBy the end of this episode, you'll have actionable steps to manage burnout and continue marketing effectively.âťď¸ APPLY FOR THE VIP DAYđšJOIN THE BLOG TR...2024-07-2920 min
Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers#86. How to Write Blog Content That Doesnât Feel Salesy or RoboticToday, we delve into how a blog can help you diversify your coaching income. Learn how to leverage your blog to create multiple income streams, reduce risk, and enhance your business stability.Here's what to expect from this episode:Creating a content ecosystem to drive consistent salesBuilding brand awareness and trust through expert contentExploring additional income streams beyond your core offersMonetizing your blog with brand collaborations and affiliate programsBy the end of this episode, youâll discover new strategies to boost your income and secure your business's future.âťď¸ APPLY FOR THE VIP DA...2024-07-2218 min
Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers#86. A Blog Will Help Diversify Your Coaching IncomeToday, we delve into how to write blog content that doesnât feel salesy or robotic. Learn how to create engaging, natural-sounding content that showcases your expertise and converts dream clients without feeling pushy.Here's what to expect from this episode:Writing like you speak for authentic connectionFocusing on providing value to solve client problemsIntegrating personal stories and case studiesAvoiding jargon and overly promotional languageâťď¸ APPLY FOR THE VIP DAYđšJOIN THE BLOG TRAFFIC MACHINE WAITLISTđź CHECK OUT DESCRIPT HERE đ¤łCONNECT WITH ME ON INSTAGRAM2024-07-1511 min
Let's Talk Socials!#82: The power of evergreen content with Anita DykstraEvergreen content can help us save time & convey our message more consistently over a longer period - without having to come up with new content all the time. In this episode, I interview evergreen content expert Anita Dykstra about how we can use it on social media, what benefits this type of content offers and what we need to consider before getting started.
You'll discover...
What evergreen content is & how it's different to other types of content
How it can help you be more efficient and effective
The key benefits AND shortcomings of evergreen content
...2024-07-1038 min
Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers#84. How to Balance Your Coaching Business and BloggingToday, we dive into how to balance your coaching business while maintaining a successful blog. As a busy coach, the idea of adding blogging to your to-do list might seem overwhelming. This episode is packed with practical tips and strategies to help you integrate blogging seamlessly into your coaching routine.Here's what to expect from this episode:Prioritising and planning your blog content effectivelyRepurposing content to maximise reach and save timeSetting boundaries and managing your time efficientlyLeveraging automation and outsourcing for your blogMaintaining flexibility and adjusting your strategy as neededâťď¸ APPLY FOR THE VIP DAY2024-07-0818 min
Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers#83. How to Make Sure That a Blog Will Work for Your NicheWelcome to another episode of the Marketing That Leads Podcast. Today, we delve into how you can make sure that a blog will work for your niche. This episode is packed with insights and strategies to help you determine if blogging is the right fit for your industry and how to get started effectively.Here's what to expect from this episode:Evaluating if your ideal clients use search engines to find solutions.Understanding the multiple roles a blog can play beyond SEO.How to repurpose blog content for social media and email marketing.Tips on creating...2024-07-0113 min
Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers#82. What If Your Blogs Have Never Worked to Bring Leads or Sales Before?In this episode of the Marketing That Leads Podcast, we dive deep into why your blog might not be bringing in new leads and sales, even if you've been diligently posting content. Whether youâve paused blogging due to lack of results or youâre on the brink of burnout trying to make it work, this episode is for you. With over 12 years of blogging and SEO experience, Iâll guide you through the two main problems that could be hindering your success: traffic and conversions.Here's what you can expect from this episode:Underst...2024-06-2005 min
Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers#81. How to Have a Blog if You Donât Like Writing or Want to Write a Lot of ThemIn this episode of the Marketing That Leads Podcast we delve into how you can maintain a blog even if you don't enjoy writing or prefer not to write numerous posts. We'll explore flexible strategies and tips to keep your blog active without the stress of constant content creation.Here's what to expect from this episode:How to maintain a blog with minimal writingThe myth of consistent content and its necessityQuality over quantity: focusing on impactful blog postsUsing the Minimal Viable Blog (MVB) method for maximum resultsRepurposing existing content to keep your blog freshđš JOI...2024-06-1904 min
Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers#80: Uh Oh, Itâs Day 2 of My Launch And Iâm Stuck in BedWelcome to another episode of the Marketing that leads podcast. This is the most imperfect episode I've ever recorded, in fact I recorded this from my bed whilst feeling quite sick. This is a little launch diaries episode where I'm sharing how I'm not stressed during this launch, even if I am stuck in bed, because of 3 things I have set up in my business that help bring in sales, even when I'm not feeling well. Enjoy!đš JOIN BLOG TRAFFIC MACHINE GROUP PROGRAM𤳠CONNECT WITH ME ON INSTAGRAMđŹ GOT A QUESTION ABOUT BTM? Email us...2024-06-1808 min
Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers#79: Add $1000 in Monthly Recurring Revenue With Evergreen Bďťżlog ContentIn this episode of the Marketing That Leads Podcast, we're diving into how you can add $1,000 in monthly recurring revenue to your coaching business using evergreen blog content. This is a replay of a masterclass I recently hosted. If you want to see the visual, click here.Here's what to expect from this episode:How a blog will help you increase your monthly recurring revenue by at least $1000, so you can always cover your monthly expenses and stay visible even when youâre going through slow or hard seasons.The 3 strategies that will help you make a...2024-06-181h 09
Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers#78: A Blog Helps You Stay Visible and Make Money (Even Through Slow or Tough Times)In this episode of the Marketing That Leads Podcast I talk about how a blog helps you stay visible, even when you're going through a slow season or a hard period in life.Here's what to expect from this episode:Maintaining Visibility: Learn how to keep your business running and visible, even during personal challenges.Backup Plan for Coaches: Understand the importance of having a backup plan for your business when life hits hard.Evergreen Content: Discover why evergreen blog content is a sustainable marketing strategy.Recurring Revenue: How to generate monthly recurring revenue through your...2024-06-1709 min
Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers#77. How Long Does a Blog Take to Give you Results Like Leads and Income#77 -Â How long does a blog take to give you results like leads and income?In this episode of the Marketing That Leads Podcast I touch on how long it takes for a blog to give you results, specifically for coaches, course creators, and service providers who want more leads and income.Here's what to expect from this episode:Blogging Myths: Debunking the myth that blogs take too long to show results.Success Stories: Real-life examples of rapid results from blogging, including leads and sales within days.Evergreen Content: How to use blog posts t...2024-06-1012 min
Next Level Nutrition BizHow to Use Pinterest For Your Nutrition Business with Anita DykstraIn this episode, Stephanie is talking with world-renowned travel blogger Anita Dykstra all about how to use Pinterest to grow your nutrition business. Anita shares how she brings new traffic to her website every single day through Pinterest, and teaches all the steps you need to take to set up your optimized Pinterest profile and start pinning strategically. Â Anita also shares how you can get off the social media hamster wheel by spending time reposting and repurposing your content on Pinterest. Â In todayâs episode, youâll learn: What makes Pinter...2024-06-0549 min
Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers#76. The Unexpected Pivot of my BusinessIn this episode of the Marketing That Leads Podcast we delve into my recent autoimmune diagnosis and how it has transformed my business and made me make an unexpected pivot.Here's what to expect from this episode:Business Adjustments: Understand the strategic pivots I implemented to reduce stress and maintain profitability.Profit Squeeze: Understanding financial challenges and how I handled them.Team and Expense Management: Tough decisions I made to streamline my operations.Focus on Simplicity and Connection: How simplifying my business and fostering connections became my new priorities.đš SIGN UP TO THE FREE MAS...2024-06-0317 min
Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers75. My Autoimmune Diagnosis and What it Means For My BusinessIn this episode of the Marketing That Leads Podcast we delve into a personal story about my recent autoimmune diagnosis and what it means for my business. I know many of you are also managing health challenges while running your businesses, so I hope sharing my journey provides some insight and support.Here's what to expect from this episode:Diagnosis Journey: Learn how I discovered my autoimmune condition and the impact it had on my health.Lifestyle Changes: Discover the drastic changes I've made to my diet and lifestyle to manage my condition.Business Adjustments: Understand...2024-05-2716 min
Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers74. What to do if Your Blog is Not Seeing ResultsIn this episode of the Marketing That Leads Podcast we delve into what to do if your blog is not seeing results. Whether you're active or not, this episode is for those who want to see their blog achieve its true potential. We'll explore strategies and insights to turn things around and help your blog thrive.Here's what to expect from this episode:Data vs. Feelings: Learn the importance of analyzing data over relying on feelings to understand your blogâs performance.Reassessing Your Strategy: Discover how to reassess your current approach and identify areas for im...2024-05-2016 min
Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers73. The Ultimate Blog Strategy for Coaches That Drives Sales to Your OffersIn this episode of the Marketing That Leads Podcast, we talk about the blog strategy for Coaches that drives sales to your offers.
We talk about:
Why having a blog is crucial for coaches, contrary to popular belief in the coaching industry.
The importance of choosing one offer to focus on and conducting deep market research to understand objections and questions.
How to create an evergreen content ecosystem around your offer, consisting of 10 to 16 pieces of content.
Tips on pitching your offer within each blog post and leveraging other...2024-05-1319 min
Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers#72. 4 Steps to Creating a Quiz Lead Magnet In a DayIn this episode, I discuss how to create a high-converting quiz in a day to boost lead generation and engagement in your business. Here's a sneak peek of the topics covered:Discover why quizzes are an effective lead magnet and why they boast high conversion rates.Learn about Interact, a user-friendly quiz-building platform, and its AI quiz builder feature.Understand the process of designing quiz results and questions, and how to personalize your quiz for maximum engagement.Explore post-quiz actions like capturing email leads, sending results, and providing bonus content to build trust and authority.Find i...2024-05-0613 min
Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers#71. How to increase your website traffic every monthIn this episode, I talk about how to increase your website traffic every month.The points we discuss:Learn how to create SEO-optimized evergreen blog posts aligned with your offers to attract organic traffic from search engines like Google.Discover how to leverage Pinterest to amplify your blog, podcast, and YouTube content, driving consistent traffic to your website month after month.Understand the importance of focusing on high ROI tasks for automated traffic generation, reducing reliance on social media for audience growth.Explore opportunities to join courses like Blog Traffic Machine and Passive Profit...2024-04-2913 min
Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers#70. Whatâs working on Pinterest in 2024In this episode, we chat about what's working on Pinterest in 2024.I cover:Discover how to create pins leading to evergreen blog content aligned with your offers, driving consistent traffic to your website.Learn the power of leaning into trends on Pinterest and how it can rapidly boost your traffic by tapping into popular topics.Explore the importance of creating fresh content for Pinterest to keep your audience engaged and drive ongoing traffic.Understand why patience is key on Pinterest and how consistency over time leads to sustainable results for your business.Dive into the necessity...2024-04-2216 min
Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers#69. 6 Signs you Need Systems Desperately in Your BusinessIn this episode, we delve into the systems you need desperately in your business. What we chat about:Learn why having systems in place is crucial for achieving your business goals.Discover how lack of systems can lead to missed opportunities and lost revenue.Understand the difference between working in your business and working on it.Learn how systems can alleviate stress and bring clarity to your business, can lead to scalable growth and increased profitability, and ensure smoother operations.If you're ready to take control of your business with efficient systems, join the Ea...2024-04-1516 min
Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers#68. 3-Step Task Automator Youâll Learn in EASE ClubIn this episode, we chat about automations, specifically the three-step task automator you'll learn inside my new membership called EASE Club. Here's what to expect from this episode:The importance of systems and automation in scaling your business.How EASE Club can help overworked coaches, course creators, and service providers achieve their income goals by automating manual tasks.Overview of the benefits of joining EASE Club, including saving time, organizing launch systems, automating leads and sales, and freeing up to 10 hours per week.Details of what's included in the monthly membership, such as monthly EASE reviews, a...2024-04-0916 min
Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers#67. Stay consistently organized in your businessIn this episode, we chat about how you can stay consistently organized in your business. Youâll hear about: Strategies to maintain organizational consistency, even when faced with challenges.The importance of setting up systems and automations to streamline your workflow.Practical tips for organizing digital files and prioritizing tasks effectively.Real-life examples and personal anecdotes illustrating the benefits of staying organized.I invite you to join the waitlist for our upcoming membership program. This exclusive membership will help you automate manual tasks in your business, allowing you to focus on growth and efficiency. Youâ...2024-04-0118 min
Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers#66. Youâll Cap Your Client Load or New Course Students Without SystemsIn this episode, we dive into how lacking systems in your business can limit your client load or new course students. I cover:The importance of systems in handling new clients or course enrollments efficiently.How manual tasks can lead to scrambling and inefficiency in managing new business.The benefits of automating processes like client onboarding and follow-ups.Personal experiences highlighting the impact of implementing effective systems.If you're ready to streamline and automate your business, join the waitlist for the âEase Clubâ membership. Youâll get access to exclusive masterclasses and templates to enhance...2024-03-2712 min
Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers#65. The 4 Step Framework That Allow You To Have An Easeful BusinessIn this episode, we discuss the 4 step framework that allows you to automate your business to save time, and generate automated leads and sales. Weâll cover:Joining the âEase Clubâ membership to get exclusive insights into replacing manual tasks with automated systems, boosting productivity, and hitting income goals effortlessly.Learning the importance of tracking time with tools like Clockify to identify time-wasting tasks, automate processes, and delegate responsibilities effectively to save up to 10 hours per week.Explore a simple yet powerful framework within the âEase Clubâ membership to automate tasks, streamline workflows, and simplify systems for optimal...2024-03-1816 min
Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers#64. Save Your Team Up to 10 Hours Per WeekIn this episode, we discuss the benefits of tracking/categorising tasks, simplifying workflows, and delegating responsibilities so you can save time.We go over:Using systems and automations to improve productivity and reduce time-wasting tasks.Importance of tracking time with tools like Clockify to understand where time is spent, identify tasks that can be automated or delegated, and simplify workflowsAutomating as many tasks as possible using tools like Zapier and workflows within the softwares you already useJoining the âEase Clubâ membership to get exclusive insights into organising launches and automating tasks to save time and boost prod...2024-03-1114 min
Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers#63. BTS: How We Organise our LaunchesIn this episode, I share insights on how to effectively organise and plan launches for bootcamp events or otherwise. Weâll focus on what systems I have in place that eases the process for my own business.Weâll cover:Significance of organisation in reducing stress during launches, allowing for full energy and focus, which ultimately leads to bigger launches and better outcomesKey strategies such as using certain tools, creating SOPs, and maintaining detailed Google Docs for content, debriefing, and tracking actions during launch weekAutomating manual tasks and simplifying processes to save time, reduce stress, and faci...2024-03-0414 min
Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers#62. My Tech Stack: The 4 Programs We Use to Automate, Systemize and Simplify the BusinessIn this episode, I give you my top tech programs that make my business automated, systemized, and simple. Steal my tech stack thatâs designed to save time, reduce stress, and enhance sales.We go over:An overview of my tech stack and why I choose them for my businessThe best project management tool that serves as a centralized hub for team collaboration and task managementThe best automation workflow tool that tracks customer purchases, manages failed payments, and streamlines business processes.The best podcast and video editing tool that utilizes AI technology to remove filler words an...2024-02-2617 min
Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers#61. This One Onboarding System Makes Me More SalesIn this episode,we chat about the value of an onboarding system that will give you a massive amount of data to steer your business into getting more dream clients and more sales. This simple system will optimize sales, clarify messaging, and enhance client satisfactionWe dig into:Getting into your current client's head to attract more dream clients and tailor your messagingThe power of an intake form to gather valuable information about client problems, expectations, and preferences.Learning how to create an intake form for various offersâfrom courses to VIP daysâusing platforms like Goog...2024-02-1912 min
Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers#60. Do you need SEO to have a blog?In this episode, we question the importance of SEO in your blogging journey. Is it necessary? Will it make or break your business success? Weâll talk about it all in this bite-sized episode.Youâll hear about:Demystifying SEO and the techniques that can automate lead and sales generationHow applying SEO to your blog posts saves you hours of hassle and stress in the long runThe simplified strategy taught in the Blog Traffic Machine course to get your content on page one of Google, attracting dream clients while you simply live life.How SEO ensures a st...2024-02-0509 min
Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers#59. BTS of a Real-Life 7-Figure Strategy that Helps You Hit Your Launch Goals (while taking 3 months off)It is Bootcamp week! This episode touches on the juicy details that will be discussed and taught in Day 4 of the âSkyrocket your Sales with Evergreen Contentâ Bootcamp.In this episode, we dive deep into the behind-the-scenes of a real-life 7-figure strategy that not only helps you hit your launch goals but also allows you to take up to three months off without sacrificing business success.We chat about:How to structure your evergreen content to give you the freedom to take breaks from your business guilt-freeWhy the biggest names (think Tony Robbins and Bren...2024-02-0120 min
Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers#58. The Secret to Getting Your Evergreen Content in Front of Your Dream Leads Consistently Without SMIt is Bootcamp week! This episode touches on the juicy details that will be discussed and taught in Day 3 of the âSkyrocket your Sales with Evergreen Contentâ Bootcamp.In this episode, I reveal the not-so-secret tool that will take the need for social media out of the equation. Youâll have a business on autopilot and your dream leads falling into your lap (and funnels).The juice:The one thing that flips the switch ON for your Evergreen Content to get in front of your ideal audienceJourney of your client from problem to YOUR soluti...2024-01-3110 min
Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers#57. The 3 Types of Evergreen Content and the One Thatâll Make You More Money for Longer (and is the least effort)It is Bootcamp week! This episode touches on the juicy details that will be discussed and taught in Day 2 of the âSkyrocket your Sales with Evergreen Contentâ Bootcamp.In this episode, we discuss the three types of evergreen content that can be used in a business: podcasts, YouTube content, and blog posts. We explore the pros and cons of each type and emphasize which of the three has the highest sustainability and effectivenessLetâs get into:Evergreen content overview and why itâs an absolute mustPros and cons + ratings for each type of contentW...2024-01-3024 min
Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers#56. 5 Reasons Why Your Business Canât Scale Without Evergreen ContentIt is Bootcamp week! This episode touches on the juicy details that will be discussed and taught in Day 1 of the âSkyrocket your Sales with Evergreen Contentâ Bootcamp.In this episode, I cover the five main reasons why a business can't scale without evergreen content. Unless you have piles of money to burn on ads and all the time in the world to kill, evergreen content is the only way your business can scale. So letâs talk about practical tips and insights on how evergreen content can be incorporated with ease.We go over:Limit...2024-01-2922 min
Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers#55. 7 Things That Evergreen Content Will Help You Achieve, Regain and AccelerateIn this episode of our marketing podcast, we talk about the impact that evergreen content has on your business and life. We aim to make social media a CHOICE not a NEED for your business in 2024. Evergreen content is so important for a healthy business and a healthy life because it truly gives you freedom and space.The points we discuss:Envisioning a life of stripe notifications while relaxing on the beachConnecting to more leads and warmer leads that TRUST youBeing visible 24/7 without working 24/7 or using ads in the background that devour your profits.Being on...2024-01-2214 min
Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers#54. How to Create Magnetic Evergreen Content that Sparks Sales & ConversionsIn this episode of our marketing podcast, we focus on creating engaging evergreen content that drives sales and conversions. We get into WHY evergreen content is key to scaling a business and why it should be planned from the start. What we chat about:Importance of understanding your audienceUsing effective market research strategiesImplementing a five-step process (purpose, obstacle, visualize, priority, and path) for developing contentMaking it easy for the audience to take the next action and providing clear calls to action within the content to increase conversionsIf you are interested in mastering the a...2024-01-1514 min
Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers#53. Behind-The-Scenes Look at My Plan to Scale to 7-FiguresIn this episode of our marketing podcast, we discuss my business plan for scaling to 7 figures in 2024 and the importance of simplifying and pruning unnecessary elements. I reveal the tactics Iâve already put in place, and the new strategies I will be implementing. I also hint at new offers and services! Letâs chat and run with each other to that 7-figure income!Hereâs what we go over:Increasing profit margins by doing a software usage auditPumping out new evergreen content while repurposing the content already in placeSimplification of your office suite so it the co...2024-01-0816 min
Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers#52. 2-Step Process to Know the ROI of your ContentIn this episode of our marketing podcast, we discuss how to calculate the Return on Investment (ROI) for your content marketing efforts. The discussion covers a two-step approach involving auditing and analyzing your content creation process. We cover:Importance of understanding the effectiveness of your content strategy in reaching the right audience and attracting leads and dream clients. Outline of the two-step process for calculating content ROI. Distinguishing the difference between content â expiring (e.g., social media posts) and evergreen content (e.g., blog posts, podcasts).Using the data collected to determine the...2023-12-2511 min
Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers#51. 9 Ways I Make Money in my Business (Some You Have NEVER Heard Of)Welcome to another episode of the Marketing That Leads Podcast. I reveal the way I diversify my income in my business.I share valuable insights on diversifying your own income while giving away the details of my own businessâ money-making streams. These range across different strategies and platforms. What we cover:Â Importance of diversifying income streams, especially in light of events like COVID-19.9 different ways that I earn money in my business.Significance of building relationships with brands and pitching collaborations, which can lead to sponsored opportunities and income.Importance of courses, as well as smaller pro...2023-12-1817 min
Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers#50. My 2023 Launch Debrief Report (The ups, downs, lessons & moving forward)In this episode of the 'Marketing That Leads' podcast, I discuss the highlights and lowlights of my launch debrief report for 2023. I share my biggest launch lessons and the strategies that IÂ plan to implement moving forward in 2024. Listen in to hear the details of an industry leaderâs perspective on how to learn from your previous launches and catapult your next yearâs success.We go over these main topics:Simplifying bootcamp lessons, focusing on energy management, and testing and making slight adjustments after each launch.Importance of keeping your offer in focus throughout the event...2023-12-1132 min
Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers#49. Why you Should Update your Blog Posts & How to do it EffectivelyWelcome to another episode of the Marketing That Leads Podcast. Today, we delve into why you should update your blog posts and HOW to do it. Special thanks to Stephanie Long, who inspired this episode!Here's what we discuss:Discover the power of updating your blog posts as we redefine them as dynamic, evergreen resources.Learn why keeping your content fresh benefits your users and tells Google you're a trusted source.Uncover three key strategies to effectively update your blog posts.Bonus tip: How fine-tuning your blog post's title can make a world of difference.2023-12-0413 min
Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers#48. 3 Data Points You MUST Track in your Business Welcome to another episode of the Marketing That Leads podcast! Letâs talk about the 3 points of data you must be tracking or you could be costing your business lots of business! Remember, the unsexy work behind the scenes often leads to the sexiest outcomeâmore profits, a thriving business, and a satisfied, data-informed entrepreneur.This is what we cover:Importance of Tracking: without tracking data, you won't know what's working and what's not.Secret Data Point #1: The specific data that helps analyze customer behavior.Secret Data Point #2: The specific data tied to your launchesSecret Data Point...2023-11-2719 min
Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers#47 â How to Use AI with Pinterest That Will Save You Time and EnergyWelcome to another episode of the Marketing That Leads podcast! Today, we're delving into AI and Pinterest marketing. We'll explore ways to leverage AI to supercharge your Pinterest strategy, as well as offer some insights into areas where AI may not be the best fit.Sneak peaks of what we cover in this episode:AI for Content Ideas: AI can help generate content ideas for your Pinterest strategyCreating Multiple Pin Title Variations: Use AI to come up with various title variations for your pinsGenerating Pin Descriptions: create compelling pin descriptions with AI that describe the content...2023-11-2011 min
Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers#46 â 2 Things to Have Before You Start with PinterestWelcome to another episode of the Marketing That Leads Podcast. Today, we're going to be discussing two major things you should have before you start with Pinterest. Wondering if you're ready for Pinterest and what you need in place?Here's what youâll learn about in this episode:Preparing for Pinterest: know what you should have in place to ensure success on the platform.Two Essential Prerequisites: we discuss the two key elements to have set up before starting with Pinterest to optimize your results.Timing Your Pins: avoid triggering Pinterest's spam filters!Don't fo...2023-11-1311 min
Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers#45. 5 No BS Tangible Tips to Stay Consistent with PinterestWelcome to another episode of the Marketing That Leads Podcast. We've all heard the buzz about consistency, but what does it really mean, especially on Pinterest? In today's episode, weâll break it down. Iâm not here to give you generic advice. We're diving deep into tangible, real strategies for maintaining your Pinterest presence.If you've ever struggled with staying on track with your Pinterest content, listen to this episode where we will cover:How to optimize your Pinterest profile with the right SEO keywords, ensuring you see faster resultsWhy beginning with just one pin per...2023-11-0619 min
Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers#44. How Email Marketing made me $70k+Welcome to another episode of the Marketing That Leads Podcast. Today, I have a juicy episode to share. In 2023, using email marketing in my business helped me earn over $70,000, with more to come in quarter four. I know, email marketing might not sound sexy, but something changed, and I want to spill the beans.Here's what to expect from this episode:My email marketing journey: From sporadic emails to consistent results.The Million Dollar Email program: How it revolutionized my email strategy.The power of speaking directly to your ideal client in emails.Ditching templates for...2023-10-3013 min
Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers#43. How to Multiply Your Existing ContentWelcome to another episode of the Marketing That Leads Podcast. We're going to unlock the secrets of content amplification, revealing how to multiply the impact of your existing content. Content creation is a vital aspect of running a business, but it's disheartening when your carefully crafted content seems to disappear into the vast digital void.In this episode, we'll address this challenge head-on and introduce you to a game-changing solution â Pinterest.Here's what to expect from this episode:Discover the content black hole and why your hard work might be going to waste.Learn ho...2023-10-2313 min
Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers#42. 10 Biggest Blog Mistakes You Need To AvoidWelcome to another episode of the Marketing That Leads Podcast. Today, we delve into the 10 biggest blog mistakes that I see way too often as a blogger of 10+ years. These things could be the reason why your blog is not succeeding!Here's a few sneak peak mistakes from the episode:Thinking Like a Spiderweb: Discover why your website should resemble a spider web, connecting every piece of content, and how it affects user experience and SEO.Avoiding Broad Topics: Understand the importance of niche-focused content over broad topics, especially when starting, to stand out and attract...2023-10-1619 min
Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers#41. 5 Steps to Kickstart Your Blog ASAP So Youâre More Visible in 2024Welcome to another episode of the Marketing That Leads Podcast. Today, we delve into the 5 steps you must take to kickstart your blog ASAP so you're more visible in 2024.Here's what to expect from this episode:Discover how your blog fits into your website's ecosystem and why this is crucial for SEO and visibility.Learn why SEO planning comes before content creation and how understanding your audience's language and needs is key.Explore the importance of a well-thought-out content schedule and workflow to maintain consistency.Find out how to create a user-friendly blog page on your...2023-10-0914 min
Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers#40. How to Know the EXACT Topics Your Ideal Client Wants to Know More AboutWelcome to another episode of the Marketing That Leads Podcast. Today, we delve into the critical topic of understanding your ideal client's exact needs. Your market and keyword research can unveil the precise topics your audience craves. Leverage Google and other tools to uncover valuable insights. Here's what to expect from this episode:The importance of knowing what topics your ideal client cravesHow to conduct market research and keyword research effectivelyUsing Google to uncover related search terms and questionsThe power of buyer intent in content creationIntroducing the VIP Day for SEO-optimized podcast content2023-10-0216 min
Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers#39 â How To Optimize Your Website Into A Traffic & Sales MachineWelcome to another episode of the Marketing That Leads Podcast. Today, we delve into transforming your website into a traffic and sales powerhouse. Here's what to expect from this episode:Learn how to harness your website's power to attract and convert visitors into leads, sales, and loyal customers.Discover the impact of easy navigation, quick loading speeds, and clear URLs on boosting engagement and SEO rankings.Implement multiple compelling calls-to-action throughout your content and website to guide visitors toward your offers.Understand the importance of consistently driving traffic to your website through content promotion, social media, a...2023-09-2517 min
Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers#38 â I Tripled My Website Traffic With This ONE TweakWelcome to another episode of the Marketing That Leads Podcast. Today, we delve into transforming your website into a traffic and sales powerhouse. Here's what to expect from this episode:Learn how to harness your website's power to attract and convert visitors into leads, sales, and loyal customers.Discover the impact of easy navigation, quick loading speeds, and clear URLs on boosting engagement and SEO rankings.Implement multiple compelling calls-to-action throughout your content and website to guide visitors toward your offers.Understand the importance of consistently driving traffic to your website through content promotion, social media, a...2023-09-1814 min
Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers#37 â How Iâm Preparing For A Month Off In My BusinessWelcome to another episode of the Marketing That Leads Podcast. Today, we delve into how I'm preparing for a month off in my business with confidence that it will thrive and run smoothly while Iâm enjoying my vacation. Here's what to expect from this episode:Discover the importance of planning for time off in your business, even amidst the hustle and bustle. Learn how to create space for a well-deserved break while keeping your business running.Uncover the power of Standard Operating Procedures (SOPs) and checklists. Find out how these tools can empower your team to handle ta...2023-09-1122 min
Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers#36 â Streamlining Podcast Repurposing: 5 Best tips for outsourcingWelcome to another episode of the Marketing That Leads Podcast. Today, we delve into ways to streamline and repurpose your podcast content, whether for YouTube, blogs, emails, or social media. Discover the power of delegation to your team and content repurposing systems.Here's what to expect from this episode:Delve into my top five tips for streamlining the process of outsourcing podcast repurposing to various platforms.Understand the importance of developing a well-structured content repurposing system to efficiently transform your podcast into diverse formats.Learn how to craft detailed Standard Operating Procedures (SOPs) and comprehensive checklists...2023-09-0420 min
Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers#35 â The Freedom Framework You Need to Know AboutWelcome to another episode of the Marketing That Leads Podcast. Today, we delve into the groundbreaking Freedom Framework, a game-changer framework that I created for coaches and course creators.. Join me as I explore how to build a business that offers complete freedom â time, flexibility, and financial independence.Here's what to expect from this episode:Mastering Evergreen Content: Explore the vital role of timeless content that stands the test of time. Podcasts, blogs, and YouTube videos offer long-lasting value.Unlocking Repurposing Potential: Turn one podcast episode into various formats â blog posts, Instagram reels, YouTube snippets â and extend...2023-08-2818 min
Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers#34. What Is Sustainable Marketing & Why It MattersWelcome to another episode of the Marketing That Leads podcast! In today's episode, I unveil the power of sustainable marketing and the impact it will have for you in 2024 if you jump on this NOW. In a world saturated with countless platforms, we explore strategies that demand less yet yield more: evergreen content.Here's what to expect from this episode:Learn how sustainable marketing boosts visibility and profits with minimal effort.Discover why podcasting is a game-changer, building deep connections and repurposing potential.Dive into the magic of evergreen blog content, easily updated, repurposed, and driving...2023-08-2117 min
Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers#33. Can Social Media Marketing Really Be Optional?Welcome to another episode of the Marketing That Leads Podcast! In this unique episode, I dive into the hot topic of whether social media marketing is truly optional for businesses. As someone who has found success without solely relying on social media, I explore fresh perspectives and alternative ways to market your business effectively. I discuss the growing trend of feeling burned out and overwhelmed by the demands of social media marketing and explore strategies to break free from its energy-sucking grip. Hereâs what we covered:The pressures and burnout caused by...2023-08-1413 min
Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers#32: Our Easy Content Repurposing Funnel That Drives Automated and Sustainable Lead GenerationWelcome to another episode of the Marketing That Leads podcast! In today's episode, I'm excited to dive into one of my favorite topics: content repurposing.
Discover how you can make your content work harder for you with our easy content repurposing funnel. This system has been fine-tuned over the past three to six months, ensuring automated and sustainable lead generation for your business.Â
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Here's what we covered:
Email-Based Content Ideas: Learn how to source content ideas from emails, addressing common questions, objections, and themes related to your offerings. Create a Google doc to...2023-08-0714 min
Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers#31: From Grief-Stricken to 7-Figure Blogger: The Story Behind the BusinessWelcome to another episode of the Marketing That Leads Podcast! In this unique episode, I delve into the personal story behind my business decisions and why I am so passionate about the topics I teach. Before we dive in, a trigger warning for those dealing with grief, as we'll be discussing loss and its impact on our lives.
Here's a preview of what we cover:
The Spark that Ignited the Passion: Discover the unexpected reason behind my fast decision-making and wholehearted commitment to my endeavours. The source of this drive may surprise you, especially...2023-08-0114 min
Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers#30: Biggest SEO Mistakes You Could Be MakingWelcome to another episode of the Marketing That Leads Podcast! In this episode, we dive deep into the biggest SEO mistakes that could be hindering your business's visibility and ranking on Google.Â
Here's a preview of what we cover:
Focusing only on keywords: Discover why optimizing your entire website framework and taking a holistic approach to SEO is crucial for achieving desired results.
Overreliance on Yoast: Learn why Yoast, a popular SEO plugin, should be used as a guide rather than the sole determinant of your blog post's optimization.
Lack of niche knowledge: Find out why k...2023-07-1716 min
Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers#29: The Simple 4-Step Framework That Brought 73k People To My Website Last MonthWelcome to another episode of The Marketing That Leads podcast. In this special episode, we open the doors to Blog Traffic Machine, a course designed for podcasters who want to position themselves as thought leaders in their industry. Using a proven 4-step framework, you'll learn how to create SEO-optimized podcast content that ranks on Google.Â
Here's a sneak peek at the subjects covered:
Plan: Learn how to map out your website framework and create SEO systems to track analytics and streamline your blog SEO strategy. Avoid the mistake of repurposing podcast episodes without a plan.
Optimize: D...2023-07-1314 min
Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers#28: The 3 Biggest Factors That Lead to Optimized Show NotesWelcome to another episode of the Marketing That Leads podcast. In today's episode, we dive into the three biggest factors that lead to optimized show notes. These factors are crucial for ranking on the first page of Google and increasing your visibility.Â
Here's what we covered:
Keywords: Learn the importance of choosing the right keywords for your show notes and how to conduct effective keyword research. Discover long-tail keywords that are less competitive and increase your chances of ranking.
Linking to Relevant Content: Find out how to keep your audience engaged by linking to other blog p...2023-07-1212 min
Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers#27: TWO Things That Help Your Blog Posts Convert to More Podcast DownloadsWelcome to another episode of the Marketing That Leads podcast. In today's episode, we'll be discussing two key strategies that can help your blog posts convert into more podcast downloads.Â
Here's what you can expect from this episode:
The power of value-driven content: Learn how to provide valuable information that resonates with your audience, leading to increased trust and conversions. Discover the difference between diary-style blog posts and value-driven posts and how to reframe your content for maximum impact.
Answering FAQs: Find out how including a Frequently Asked Questions section in your blog posts can enhance t...2023-07-1116 min
Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers#26: 5 Reasons Why You Should Repurpose Your Podcast TodayWelcome to another episode of the Marketing That Leads podcast. In this episode, I reveal the five compelling reasons why you should repurpose your podcast today. Discover how repurposing content can boost your leads, sales, and visibility.Â
Here's a sneak peek of what we covered:
Relying on social media algorithms is risky. Don't put your entire business at the mercy of platform changes, hacks, or shutdowns.
Blog content is evergreen and can bring a steady stream of traffic for years. Learn how repurposing podcast episodes into blog posts can yield long-term returns on your investment.
Reaching n...2023-07-1019 min
Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers#25: What the Heck is SEO & 5 Tips To Get StartedWelcome to another exciting episode of the Marketing That Leads podcast! In this episode, I'll be demystifying the world of SEO (Search Engine Optimization) for beginners. As a blog SEO coach, I understand the power of SEO in driving consistent traffic and ideal clients to my website. But believe me, I didn't always feel this way. I made mistakes and struggled with SEO in the beginning. That's why I've dedicated this episode to teach you what SEO is and how to get started without feeling overwhelmed.Â
Here are the highlights:
The Importance of SEO: Discover why e...2023-07-0319 min
Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers#24: Why Optimized Blog Content is the Best Strategy for PodcastersWelcome to another episode of The Marketing That Leads podcast. In this episode, I discuss the importance of optimized blog content for podcasters and debunk some myths along the way.Â
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Here's a glimpse of what I covered:
Why blogging? Discover how optimized blog content serves as a bridge to help your ideal clients find your valuable podcast episodes on Google, leading them to explore your offerings and potentially become customers.
The power of ranking on Google: Learn how six-figure podcasters leverage Google search to reach people actively searching for solutions in their niche. Get yo...2023-06-2610 min
Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers#23: How to Write Converting Blog Posts Without Being a Professional WriterWelcome to another episode of the Marketing That Leads podcast. Today, we're discussing how to write converting blog posts without being a professional writer. As a blog coach, I understand the concerns many have about blogging without writing experience. In this episode, I debunk the myth that you need to be a professional writer to have a successful blog.Â
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Here are the key points covered:
Blog Writing Made Easy: Discover how writing blog posts is within reach for everyone, regardless of their writing skills. You don't need to be a professional writer to create va...2023-06-1914 min
Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers#22: 3-Step Podcast to Blog Repurposing ChecklistWelcome to another episode of the Marketing That Leads Podcast! In today's episode, I'll be sharing a three-step checklist for repurposing your podcast into engaging blog posts. If you've been wanting to make the most of your podcast content and attract consistent traffic to your website, this episode is perfect for you.
Here's a quick overview of what we'll cover:
Repurposing: Not every podcast episode needs to be converted into a blog post. Discover how to choose the best content to repurpose and focus on educational pieces that provide value to your audience.
Formatting: Copy-pasting your...2023-06-1214 min
Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers#21: 8 Pinterest Mistakes I See As a Pinterest coachWelcome to another episode of the Marketing That Leads podcast. In this episode, I, a Pinterest coach, discuss the top eight Pinterest mistakes I often see. These mistakes are common among users and can hinder their success on the platform.Â
Here's a sneak peek of the topics covered:
Posting Frequency: Learn why posting as much as possible is no longer recommended and why quality over quantity is key.
Content Focus: Find out why it's better to focus on your own content rather than sharing others' content on Pinterest.
Variety Matters: Discover the importance of posting a v...2023-05-2915 min
Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers#20: Steal my proven step-by-step system to get started with Pinterest and 10x traffic to your funnelsWelcome to another episode of the Marketing That Leads Podcast, where I share my proven step-by-step system to boost your funnel traffic using Pinterest. In this episode, we dive into the secret to Pinterest success in 2023 and a simple four-step framework for increasing your traffic. Here are some key points covered:
The importance of Pinterest SEO: Learn how to optimize your content for Pinterest search and get in front of your dream leads by understanding the unique SEO practices for the platform.
Knowing what your audience wants: Discover the search terms and keywords your target audience is using...2023-05-2516 min
Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers#19: How to Spend Just 3 hours Per Month on Your Pinterest Growth StrategyÂ
Welcome to another episode of the Marketing That Leads podcast! In this episode, I dive into the topic of how to batch and automate your Pinterest content, spending just three hours per month on your Pinterest growth strategy.
Here's a sneak peek of what we covered:
The Power of Batching: Learn how to save time and increase efficiency by allocating dedicated time periods to complete specific tasks, such as creating pins and performing account updates.
Scheduling for Success: Discover the importance of automating your Pinterest tasks, allowing you to focus on other business activities w...2023-05-2413 min
Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers#18: The Secret to Making Scroll-Stopping Pins That Convert to Funnel Traffic.Welcome to episode 18 of our podcast, "The secret to making scroll-stopping pins that convert to funnel traffic." In this episode, we discuss the power of Pinterest and how to create captivating pins that drive traffic and sales for your business. Here's a glimpse of what we cover:
The Untapped Potential of Pinterest: Discover the diverse range of industries and niches on Pinterest and how it attracts proven shoppers. Learn the statistics that reveal how your dream clients and customers are actively searching for you on this platform.
The Recent Pinterest Update: Find out about the latest update that...2023-05-2315 min
Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers#17: Where Pinterest Fits in your Funnel StrategyWelcome to another exciting episode of the Marketing That Leads podcast! In this episode, we dive deep into the world of Pinterest and explore how it fits into your funnel strategy. Here's a sneak peek of what you'll learn:
Importance of Traffic: Your funnel may be amazing, but without traffic, it's like a hidden house in a forest. Discover why a steady flow of traffic is crucial for the success of your sales funnel.
The Power of Pinterest: If you're looking for more free traffic, Pinterest is the answer. Learn how you can attract thousands of new eyeballs...2023-05-2214 min
Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers#16: Will Pinterest Work for You & How Long it Will Take to See Results?Welcome to the Marketing That Leads podcast! In this episode, we delve deep into the topic of whether Pinterest is the right platform for your business and how long it takes to see results.Â
In this episode, I cover:
Discover if your ideal clients are on Pinterest: Learn how to determine if your target audience is actively using Pinterest to search for your niche, find advice, and seek inspiration and ideas.
Statistics and demographics: Uncover key statistics about Pinterest's user base, including the increasing presence of male and Gen Z users, making it a platform that a...2023-05-1819 min
Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers#15: How to create Pinterest content FASTWelcome to another episode of the Marketing That Leads podcast! In today's episode, I'll be sharing valuable insights on how to create Pinterest content fast. Many of you might be interested in leveraging Pinterest for your business, but concerned about the time it takes to create and post content consistently. I understand these concerns, which is why I'm here to help.Â
In this episode, I cover:
The unique rewards of Pinterest: Unlike other platforms, every piece of content on Pinterest can include a direct link, giving you more control over traffic and conversions.
The longevity of P...2023-05-1718 min
Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers#14: The Conversion Compass (How to Know What's Working and What's Not on Pinterest)Welcome to the Marketing That Leads podcast where in this episode, we'll be discussing the Conversion Compass. This is a core concept in my Passive Profit with Pinterest course, designed to help people convert their Pinterest traffic into leads and revenue.Â
In this episode, I cover:
The four primary areas that the Conversion Compass analyzes: SEO, visuals, call to action, and strategy.Â
We talk about how digging into Pinterest data can help identify which of these areas is the weakest link in your Pinterest marketing strategy, allowing you to make adjustments and see better results.
We en...2023-05-1110 min
Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers#13: 10x your funnel traffic with PinterestIn this episode of The Marketing That Leads Podcast, the focus is on funnel traffic and how using Pinterest can help you 10x your traffic.Â
In this episode, I cover:
Why Pinterest is an excellent platform for growing different areas of your business, especially those with a funnel.Â
I provide four solid reasons why Pinterest works to well to drive funnel traffic, including evergreen traffic, the ability to drive traffic consistently, the fact that Pinterest users are buyers, and the platform's ability to provide a large audience with a specific interest.
I explain how to get st...2023-05-0817 min
Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers#12: Whatâs Working on Pinterest Right NowIn this episode, I discuss the latest strategies and techniques for making the most of Pinterest to grow your business right now. In this episode, we'll be exploring some of the most effective ways to get the most out of Pinterest, based on the latest trends and insights from the platform. Also, I will be sharing some of my own results from some testing I have been doing for Pinterest growth.In this episode I cover;The latest Pinterest algorithm updates: We explore how recent changes to the Pinterest algorithm are affecting the visibility o...2023-05-0115 min
Business without BurnoutFirst 5 Figure Launch Selling Low Ticket with Anita DykstraIn this episode, Kirsten talks to brand new Million Dollar Emailer and Blog Coach, Anita Dykstra. Anita shares about her first 5 figure launch with low ticket offers.Learn more about Anita at anitadykstra.com.Register for the webinar, The Email Strategy to Become Social Media Optional, at kirstenroldan.com/million-dollar-email.2023-04-3036 minBusiness without BurnoutFirst 5 Figure Launch Selling Low Ticket with Anita DykstraIn this episode, Kirsten talks to brand new Million Dollar Emailer and Blog Coach, Anita Dykstra. Anita shares about her first 5 figure launch with low ticket offers.Learn more about Anita at anitadykstra.com.Register for the webinar, The Email Strategy to Become Social Media Optional, at kirstenroldan.com/million-dollar-email.2023-04-3036 min
Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers#11: Should you give up Instagram for Pinterest?In this episode of Marketing That Leads, I delve into the topic of Instagram versus Pinterest and share my personal experience with both platforms. As a lover of search engines, I explore the differences between the two platformsIn this episode I cover;Results: I compare my traffic, engagement, and reach on both platforms, and the differences are staggering.Audience: I look at the demographics of users on each platform and who they cater to.Searchability: I discuss the searchability of content on both platforms and which platform is more suited for SEO.Types of Content...2023-04-2427 min
Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers#10: How to Create Idea Pins That Convert to Traffic and SalesIn this podcast episode, I delve into Pinterest's newest format of content called idea pins and share tips for creating them. In this episode I cover;An explanation of what idea pins are and how they differ from other types of content on Pinterest.Tips on creating effective idea pins, including the ideal number of slides to use and how to make them short, sweet, and helpful for your audience.The benefits of using idea pins to grow your audience both on and off of Pinterest, including how to add links to your idea pins.How t...2023-04-2018 min
Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers#9: Grow Your Email List on Autopilot With This 1 PlatformIn this episode, I discuss strategies for growing your email list on autopilot. As a business owner, having an email list is one of the best ways to keep in touch with your clients and potential customers. In this episode, we explore how to use Pinterest, an underutilized platform, to grow your email list.  In this episode I cover;Why having an email list is essential for any business, and how it can help you keep in touch with your audience.The power of Pinterest, and how it can be used to grow your em...2023-04-1723 min
Business for Aligned WomenMarketing outside of social media with Anita Dykstraâď¸ CONNECT WITH ANITA
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Creating an Aligned Business and a Self-aligned way of being is so incredibly important for the women of today. Now is a time in which there have never been more opportunities and tools to help you ease-fully make an income.
However, I fre...2023-04-0939 min
Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers#8: The 4 Ways I Generate Consistent Leads To My CoursesIn this episode, I share my four favourite ways to generate leads consistently for my courses, which can also be implemented by any business owner. I highlight the importance of traffic in generating leads and provide insight into the benefits of platforms like Pinterest, blogging, Instagram, and webinars to create content and lead traffic to your website.In this episode I cover;The significance of traffic in any business, as without traffic, there is no business.The four best ways to generate leads into your courses and tools.The importance of Pinterest as a shopping and...2023-04-0219 min
Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers#7: Behind the Scenes of My First Five-Figure LaunchWelcome to this episode of the Marketing That Leads Podcast, where I reveal the secrets behind my first five-figure launch. As a business owner, hitting the first five-figure launch is a massive milestone that Iâve been working towards for a long time, and I understand that other business owners have the same goal. In this episode, I share my biggest lessons and tips on how I achieved this feat. I discuss a few essential things like how I planned for the launch, the changes I made to the course, the benefits of live launching thro...2023-03-2624 min
Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers#6: The 4 Easy Ways To Find The Best Pinterest Keywords For Your ContentIn this episode of the Marketing That Leads Podcast, I cover four ways to find Pinterest keywords. If you're looking to get your content in front of the right people on Pinterest, using the right keywords is essential. In my previous episode, episode five, I covered Pinterest SEO in-depth, so if you haven't listened to that yet, I highly recommend doing so. In this episode I cover;Understanding what a keyword is and the importance of using the right keywords to get your content seen by your ideal audience.The mistake many b...2023-03-1916 min
Marketing Systems for Success037: Why you need to focus on SEO - with Anita DykstraImportant Since the original recording of this episode, any links, details and references made in this episode may no longer work. Please use the following links for your reference:
Connect with Helen: https://www.linkedin.com/in/helen-dickman/
Work with Helen: Work With Me
Current free resources: Free Resources Page
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Is there a secret ingredient that's missing in your marketing strategy?Â
Do find creating content for your social media is like being stuck in an eternal hamster wheel?Â
Then perhaps it's time to start using the...2023-03-1336 min
Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers#5: The Best 6 Pinterest SEO TipsIn this episode, I talk about how to optimize Pinterest content using SEO strategies. Pinterest is a search engine that helps users find relevant content. There are several ways for users to discover content on Pinterest, including their home feed and search bar. In order to optimize the content on Pinterest, it is important to understand the difference between Pinterest SEO and Google SEO. In this episode I cover;How to conduct keyword research to find the right keywords and phrases for PinterestWhere to use those keywords on PinterestThe key to getting to the to...2023-03-1315 min
Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers#4: 2 Ways To Repurpose Your Podcast Episodes To Blog PostsIn this episode, I discuss how podcast episodes can be repurposed into blog posts and why NOW is the time to start doing it.In this episode I cover;How blog posts are evergreen and can provide a steady stream of traffic for years to come.4 reasons why you should consider repurposing your podcast episodesWhy relying on an algorithm or social media platform for business growth is risky, as changes in algorithms or terms of service can cause significant disruptions.How optimized blog content can show up in search results and reach new audiences who may...2023-03-0515 min
Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers#3: The Truth Of Running 2 BusinessesIn this episode, Iâm pulling back the curtains and revealing what itâs like running two full-time businesses, mostly on autopilot. If youâve been thinking about adding another business to your plate then you need to listen to this episode and my 4 most significant lessons from the last 5 years. In this episode I cover;What my 2 businesses are and how I got started with both of themHow to balance 2 businesses at once (The answer might shock you)4 of my biggest lessons from running 2 businesses at once TRAVEL BLOGSIGNATUR...2023-03-0525 min
Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers#1: Getting Started With Pinterest MarketingIn this episode, we cover the basics of getting started with Pinterest for businesses. Pinterest is a powerful platform for coaches, course creators, service providers, bloggers, and any type of business out there. In this episode we cover;How to tell if your audience is on PinterestHow long Pinterest content takes to work and whatâs the lifespanHow to automate Pinterest marketingThe six steps to get started on Pinterest Pinterest is a search engine, not a social media platform, so it's important to understand how it works and how to use it effectively to driv...2023-03-0518 min