Shows
The Course Creator ShowEpisode 224 | The Biggest Copy Mistakes You're Making, with Anita SiekYou know that feeling when you read someone's website and you're like... "I still have no idea WTF they do"?Yeah. Anita Siek calls it “same same copy” — and she’s on a mission to fix it.In today’s episode, I sat down with Anita, the genius behind WordFetti and Brandfetti Podcast. (Seriously, if you want to see what a 12/10 website looks like, you need to creep on hers.)We spilled ALL the tea on why so much copy sucks right now — and what you can do to fix yours.We’re diving...2025-06-2325 min
Brandfetti5 Email Tweaks to Instantly Boost Your Open Rates & SalesStruggling to turn your email marketing into actual sales conversions? In this episode, Anita was interviewed on a Podcast by Gloria Chou where she reveals five powerful email copywriting hacks that can instantly boost your email open rates, engagement, and clicks—without sounding salesy or gimmicky. Learn how small tweaks in tone, structure, and psychology can transform your emails into high-converting sales tools. Whether you're in e-commerce, coaching, or service-based business, these actionable strategies will help you stand out in a crowded inbox. Here is what we dive into: Why AI-generated email templates fail to connect wi...2025-03-1126 min
Small Business PR5 Simple Email Tweaks to Increase Sales w/ Anita SiekStruggling to turn your email marketing into actual sales conversions? In this episode of Small Business PR, copywriting expert Anita Siek reveals five powerful email copywriting hacks that can instantly boost your email open rates, engagement, and clicks—without sounding salesy or gimmicky. Learn how small tweaks in tone, structure, and psychology can transform your emails into high-converting sales tools. Whether you're in e-commerce, coaching, or service-based business, these actionable strategies will help you stand out in a crowded inbox.Unlock the Power of Psychology-Driven Copy to Boost Email SalesWhy AI-generated em...2025-02-1027 min
Behind The FoldOwning Your Unique Journey of Motherhood and Career with Anita SiekWelcome back to Behind the Fold! In today’s episode, I’m joined by special guest Anita Siek—lawyer turned brand and copy strategist, founder of Wordfetti, and host of the Brandfetti podcast. Today, Anita shares her honest and raw experience of stepping into motherhood with her daughter Charlie, from the physical recovery of postpartum to rethinking productivity and reshaping the narratives around balancing family and work. Motherhood is a transformative journey, especially when you're navigating it alongside a growing career, and Anita serves as an inspiring example that we can create a life that works for us!Stay...2025-01-2947 min
Brandfetti12 Random Acts of Kindness To Nurture Your Audience NowIn today's podcast, we're putting our tips into action by throwing down 12 ways to include Kindness Marketing into your brand's day-to-day communications (and overall) strategy - both online and offline. Follow Anita on www.instagram.com/anitasiek and the team at www.instagram.com/wordfetti2024-10-2924 min
Imperfect ActionPredictions for 2024 (ft. Anita Siek)Things are constantly changing in the online business world, especially with the rise of AI. So, in today's episode, I'm having another Biz Bestie Chat with Anita Siek who's the founder of Wordfetti, a human-centred copy and brand house and template shop for brands that don't do "normal". This is our third episode over the last couple of weeks and we're openly sharing our business predictions for the year ahead.- Our insights and predictions on what we believe will be the major shifts in the online business and marketing landscape.- How using AI and automations...2024-02-0119 min
Great X Courses - Learn Online With New Courses & SoftwaresAnita Siek – Wordfetti Your Words WYW – Free Download CourseAnita Siek – Wordfetti Your Words WYW – Free Download Course
Get this course here => https://www.greatxcourses.com/courses/wordfetti-your-words-wyw-by-anita-siek-free-download-course
Learn and improve your writing skills to create compelling copy that attracts buyers, stands out, and drives conversions with the WYW program.
For More Courses & Latest Episodes Downloads => https://www.greatxcourses.com2024-01-0104 minGreat X Courses - Learn Online With New Courses & SoftwaresAnita Siek – Wordfetti Your Words WYW – Free Download CourseAnita Siek – Wordfetti Your Words WYW – Free Download Course
Get this course here => https://www.greatxcourses.com/courses/wordfetti-your-words-wyw-by-anita-siek-free-download-course
Learn and improve your writing skills to create compelling copy that attracts buyers, stands out, and drives conversions with the WYW program.
For More Courses & Latest Episodes Downloads => https://www.greatxcourses.com2024-01-0104 min
The Unstoppable Ecommerce PodcastUnlock the power of words with Anita SiekAnita Siek is a lawyer turned serial entrepreneur. She’s a brand and business strategist, a copywriter, podcast host, and the CEO of Wordfetti. Anita is a whiz at helping brands stand out and sell through the power of psychology, design-thinking and words. In this episode we discuss all the elements of your business you can elevate with words from your product descriptions to your Facebook ads . We discuss your brand voice and how you can find yours, *hint* it’s not “conversionational”. Anita shares the big mistakes most brands make when it...2023-11-1440 min
My Daily Business PodcastThe power of words with Anita Siek of WordfettiEver wondered how the right words can make all the difference? In this episode, Fiona chats with Anita Siek, the founder of Wordfetti. They chat about how to gracefully decline opportunities, Anita's journey in learning to lead a team and so much more. Tune in!You'll Learn How To:The importance of acknowledging and thanking individuals for reaching outHandling rejections gracefully and honestly, without feeling the need to over-justifyThe importance of surrendering control and embracing the flow in business and personal lifeAnita's experiences with burnout and the importance of self-reflection and redefining successBuilding a successful team...2023-11-0853 min
BrandfettiWhy we cleaned and removed thousands of our email subscribers (and why you should too!)You might be readin' the headline for this episode thinking: "what the heck Anita?! Isn't the whole goal to get people ON the list and no remove em'? It's a fair question friend. And also one people often ask when I tell them that we deleted people off our email list. So in this episode, I'll be sharing with you: The 3 big reasons why we removed thousands of email subscribers from our email list; Some key signs you should consider "spring-cleaning" your own email list; And how to go about cl...2023-10-1220 min
The Essential Shift Podcast98: The power of words with Anita SiekI always like to say “your words could be medicine for others”.
And this doesn’t just mean the spoken word. The words you write on your website, your social media posts, your emails can have a profound impact on your audience.
Sometimes you just have to understand the process of the written word and copy to be able to use words in a purpose-led way!
Episode 98 of The Essential Shift Podcast is all about the power of words. I am joined by copy expert An...2023-09-2636 minImperfect ActionHow she pivoted an offer that was no longer working (with Anita Siek)Anita Siek is the founder of Wordfetti, a human-centred copy and brand house and template shop for brands that don't do "normal". Anita is also one of my dear friends, and today she is joining me to share her journey over the last few months and how she identified what wasn't working in her business and how she pivoted to the needs of her audience.- How to identify areas where your business model is no longer sustainable or scalable and mapping out the path forward.- When reflection brings clarity and how the process of understanding...2023-09-1043 min
How I Do ContentThe Psychology Behind Magical Copy with Copywriting Wizard Anita SiekThe secret to writing persuasive and impactful copy that converts into clients is a magical mix of psychology and words.And perhaps you’re thinking to yourself – “what does psychology have to do with copywriting, Tahryn?!”Well, a whole lot more than you think!Because, as I always say – the most important thing when creating anything in your business is WHO you’re creating it for.Whether that’s content or offers – you need to deeply understand them (what they’re currently navigating, experiencing and feeling) and what they desire instead if you want to mak...2023-07-101h 01
Rewrite The Playbook with Rachael BonettiEp 20 - Living Your Best Life: How To Do Life On Your Terms And Ditch Perfectionism With Anita SiekSHOW NOTES In this episode Rachael is joined by the wonderful Anita Siek. Anita is the CEO and Founder of Wordfetti, an all-round good human and trailblazer in the intersection of copywriting and brand. In this vulnerable conversation Anita shares how redefining her personal definition of success helped her live the life she always imagined, throwing in the towel on her career as a lawyer and embarking on an entrepreneurial journey. Anita shares practical, pragmatic and accessible tips and wisdom on: Advice to follow your heart and your purpose, even when it me...2023-04-0438 min
eCommerce Marketing Society with Lisa ByrneHow killer copy will help you sell more with Anita Siek from WordfettiOne thing I see missing in marketing every single day, is killer copy and clear messaging. I have dedicated an entire module to it inside eComm Grow Strong because words sell. I am obsessed with great copy, so when Anita Siek from Wordfetti came onto the eCommerce Marketing Society podcast I was in marketing nerd heaven! Anita is also a quirky, funny and smart character too - that's my type of gal! 👯♀️ We chat: How Anita helps brands be radically different ⚡️ Why your customers need to hear YOUR voice 📣 Why you need to get loud and pro...2023-03-1051 min
Honestly ImperfectTaking Bold Action To Create Your Own Version Of Success with Anita SiekSend us a textDo you feel like there is something more you want to dive into in your business but a fear of failure is holding you back? Anita Siek is joining us today to give you a dose of inspiration, knowledge and high-vibe energy to have you walking away from this episode ready to take bold action. Creator of Wordfetti, Host of the Brandfetti podcast, Speaker, Educator, and Brand + Copy Strategist - Anita knows a thing or two about building brands and is here to share her story with you to in...2023-03-0834 min
BUSINESS BABES COLLECTIVE137 | 3 Tips to Powerfully Connect with Your Ideal Audience Through Words with Anita Siek of WordfettiIf you struggle with knowing how to connect with your ideal audience through words and copywriting you are going to get so much value out of this episode Today with my friend Anita Siek! Anita is a lawyer turned brand strategist, copywriter, investor, and founder of Wordfetti, a leading human-centered brand strategy and copywriting house in helping brands create a dent in their industry through the power of psychology and words. With a big passion for words, language, and the delicate choices of how they can trigger different emotions and feelings in a reader, Wordfetti exists to...2023-01-2635 min
Brandfetti5 Big Lessons Learned From My 1-Week Solo Retreat2 weeks before our WYW launch I went on a 1-week solo retreat. Old me would have said I didn’t have time but Anita today made this a priority and I firmly believe creating the space for me to reset and recharge before this launch prepared me to truly step into my best self. To face the ups and downs of the launch. In this episode, I share the 5 big lessons I learned from this retreat. For more BTS, follow me on @anitasiek and the team at @wordfetti2022-11-0127 min
Her Empire Builder Show with Tina TowerHow words can build your business with Anita SiekToday, I have such an incredible interview for you with the one and only Anita Siek!I’m so excited to bring Anita to you because not only is she an incredible human, but she’s also one of the smartest women I have ever had the pleasure of speaking with. I’ve been an admirer of Anita’s for many years of her online course journey for a myriad of reasons. Her branding, her words and her energy are so beautiful, and when she joined Her Empire Builder as a guest expert last month, she knoc...2022-10-1145 min
BrandfettiVisibility Series | How to Write Epic Copy When You Feel Like You’re Not a *Good* WriterFeel like you're *not a good writer*? This episode is for you. This is perhaps one of the biggest questions I'm asked: where the heck should I begin when it comes to copy, if I'm not a good writer, Anita? In this episode, I share with you where you should start. To celebrate the launch of WYW 2.0, happening 24th of May, if you subscribe, love the episode, and leave us a review? Hit screenshot and email it to hello@wordfettigroup.com for your chance to win 1 of 3 $150 USD vouchers with us to apply to WYW 2.0. (Winners will...2022-05-1018 min
BrandfettiWhat the Heck is a Brand Strategy and Why You Need OneBrand strategy, eh? Sounds like one of those weighted marketing buzzwords that means everything and nothing all at once, and gets thrown around as aimlessly as chicken salt on hot chippies. Well, strap yourself in. Because in this episode, I am going to sharp shoot what a brand strategy is, and why it is just as important to your business as your five-year goals for 2020 or an office doggo. Follow Anita on www.instagram.com/anitasiek and the team at www.instagram.com/wordfetti2022-04-2814 min
Course Creator Community Podcast | Online Courses, Course Creation, Membership Sites and Online MarketingAnita Siek from Brandfetti (one of Austraila’s top Marketing podcasts)In this episode, Jono interviews Anita Siek. Anita is an ex-lawyer turned copywriter and Brand Strategist. She is the CEO of Wordfetti, a company that helps brands stand out through consumer psychology, design-thinking and words. Anita is also the Host of the Brandfeti PodcastConnect with Anitahttps://www.instagram.com/anitasiek/https://www.facebook.com/wordfettiWant to connect with the Course Creator Community on Facebook?Join the Course Creator Community Facebook Group. We have a Facebook Group with over 4,000-course creators! Everyone in the Group is super supportive an...2022-03-1340 min
PEERS#175. Anita Siek: The Founder and Director Of Wordfetti on When Boredom Leads to BrillianceWhen was the last time you rested, peers? Not just scrolling-Instagram-rested but properly rested?After studying for years to become a lawyer, working in corporate, and then launching her own business, Anita Siek was left feeling burnt out and overwhelmed. But, by discovering the power of proper rest, the Founder & Director of Wordfetti became her best self. In this high-energy episode of Peers2Peers, powered by Shopify, Anita shares why everyone wins when you take a break, how to find the spark that gets you up in the morning and why we should a...2021-11-1455 min
Point of View (POV) Business Podcast by Andrew TranEP42 - How to build and sell a winning course: Interview with strategist Anita Siek#branding #marketing #anitasiekMy next guest is Anita Siek, Speaker, Educator and Brand Strategist. Anita is the Founder and Director of Wordfetti, a human-centered brand strategy and word education house that is on a mission to better businesses, and the world through the power of words.She has a growing following on one of Australia’s best business marketing podcast and fun fact, Anita used to be a lawyer, admitted in the Supreme Court of Queensland.Chapters of the podcast 0:00 - Introduction 5:55 - Biggest mistake businesses make in their ma...2021-08-2449 min
BrandfettiWhy You Need to Get your IG Audience Off Instagram (and how to do it)Instagram nowadays has become one of the most used social media marketing platforms for businesses big and small. The thing is though, while a lot of talk about being ON Instagram and how to do it well. There doesn't seem to be a lot of talk on why it is perhaps even more important to get your IG audience, OFF the platform. We dive in and spill the beans. For more, find Anita on www.instagram.com/anitaonchi and follow the Wordfetti team at www.instagram.com/wordfetti and wordfettigroup.com2021-07-1514 min
The Scalable Freedom ShowFrom Lawyer to Online Business with Anita Siek of WordfettiI’m really excited to introduce you to my guest today, my new friend, Anita Siek. I really loved this conversation and I’m sure you will too as Anita shares all about what fuels her business, how she creates impact by starting with the human, her mindset in establishing her business and so much more.
Anita is a lawyer turned brand and copy strategist and the creator of Wordfetti, a human designed copywriting and brand DNA school that specialises in teaching brands that don't do normal how to stand out through the power of c...2021-07-1445 min
InvincibleStanding Out | Anita SiekToday I, Sharon Pakir, am joined by Anita Siek talking all things business, culture & growing up Asian.Anita is a lawyer turned copywriter. Her mission is to help brands that don’t want to settle for mediocre stand out through the power of psychology, human-centred design and words. Learn more about Anita on her epic ‘About’ page here.This is episode #38 of Invincible, the podcast by Sharon Pakir.This podcast is for people who know that being invincible is not just a trait, it's a superpower and it's a superpower we can learn and in...2021-06-301h 23
The Mind Your Business PodcastBreaking Records in Your First Year of Business with Anita SiekI’ve got another great case study for you today, and you’re not going to want to miss this amazing story this lawyer-turned-copywriter has to tell! Anita Siek generated $338,000 in revenue in just her first year of selling digital products, and she is a true example of what is possible for you as a digital CEO! If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram Stories, and tag me and Anita @jameswedmore and @anitasiek. How would you like to discover how...2021-06-0938 min
Brandfetti5 things you can do to get more leads right now"But, how do I get more leads, Anita?" This is a question my community and students ask me a bit. Well, fear not fam. In this sharp shooting episode, I throw down to you 5 simple ways you can get more leads right now. Oh and spoiler alert? Majority of these suggestions? Will cost you $0. Want more? Want me on Instagram at @anitasiek and what we do over at @wordfetti. Want 5 copy lessons sign, sealed and confetti delivered to your inbox to instantly help you uplevel your web copy, blogs, social captions and ad copy? 2021-06-0110 min
BrandfettiHow changing my business story catapulted our growthWe all know the power of stories. But this isn't just any episode about storytelling. Na da. Cause in this episode I share with you the importance of the internal storytelling that happens. And in particular? The story we tell ourselves when it comes to business, AKA our business story. I dive deep into what my old "business story" was and what my new "business story" is today, and how changing the way I saw business catapulted everything for us and our growth. For more BTS, follow Anita on @anitasiek and Teamfetti over at @wordfetti. Want 5 free...2021-05-2514 min
BrandfettiFinding your brand voice with WYW Alumni, Kylie Aleman of Shabby SistersYou know what you want to say but you don't know HOW to say it. Sound familiar? In this episode, I invite Kylie, a WYW Alumni and also founder of Shabby Sisters to chat about how she uncovered her brand voice with us after 10 years, some hesitations she had before joining us at WYW, how crafting a brand DNA has helped her and her team stay consistent too with the myriad of content they create as part of the brand. Want to join WYW? www.wordfettigroup.com/wordfettiyourwords2021. For more, make sure you're following Anita at @anitasiek...2021-05-1144 min
Secrets of Successful Business PodcastAnita Siek - The power of words. How to get more customers and make your brand stand out.Send us a textAnita Siek is the founder of Wordfetti. A brand DNA power-house that helps brands who "don’t do normal", standout through the power of consumer psychology, design thinking and words. An ex-lawyer who was reluctance to leave her day job, Anita started Wordfetti as sidehustle. It was a way for her to pursue her love of words and it quickly turned into her full-time gig. In this episode Anita and I chat about the power of words and how to craft your messaging to attract your ideal customer. Anita also explains wha...2021-04-2550 min
Brandfetti100th episode special: Steph Taylor interviews meYou guys, you're not going to believe it. Brandfetti has just hit a milestone I could only have dreamed of when I first started the podcast a few years ago. We. Just. Hit. 100. Episodes. And it's all thanks to YOU GUYS!! So for this very special episode, I brought in Steph Taylor - aka my work wife - to turn the tables on me and 'interrogate' (her words) me to give you guys a deeper look into the person behind the voice. Now, cue the confetti! Follow Anita at @anitasiek & @wordfetti...2021-04-221h 01
Brandfetti6 non-related business things you should be proud ofThis one's a little different. I'm calling out to all my "a million tabs open" fam, the "always giving, then running on empty" crew, and my goal setters who can't let themselves off the hook for not ticking off everything on your todo list. In today's episode, we're diving into 6 non-business related things you should be proud of. Because you? You're hecking awesome and it's about time you reminded yourself of that! I'm throwing a Free CLASS next week, teaching you 5 strategies on how you can stand out and sell through psychology and words. Want to come...2021-04-2009 min
BrandfettiWords, pricing, and numbers and getting paid what you're worth with Justine McLeanJustine McLean is a Numbers Wizard, Business Coach, and Copywriter and one of our recent WYW Alumni whose mission is to help women in business reduce their overwhelm, charge what they're worth, take control of their expenses and make more money. In this episode, Justine shares the BIGGEST mistake she sees business owners make when it comes to pricing, why numbers and words are key to building a stand out business, how to get paid what you're TRULY worth. Doors to WYW will open at the end of this month! Want to join when we open doors...2021-04-1541 min
Brandfetti7 mistakes you may be making when it comes to your copySpending hours batch creating content, rejigging the copy and content on your website, and creating a killer Facebook Ad, yet... crickets? It may be your copy. In this episode, I share with you the 7 mistakes you may be making when it comes to your copy that could be hurting your stand out factor and conversions, and what you should do instead. Want to register for our free LIVE Masterclass on psychology and words and start building your brand from the inside out? Visit: www.wordfettigroup.com/freemasterclass For more, make sure you're following Anita at...2021-04-1324 min
BrandfettiHow to prepare your business for growth and maintain brand consistency with Paige HobbsPaige Hobbs is a publicist, communicator, strategist at Ad Media, a reformed CEO and one of my students through Wordfetti Your Words. In this episode, we dive into Paige's story, why she decided to join the WYW program even though she had nearly a decade in communications experience, her biggest AH-HA through the program, and her sure-fire tips to create a business with a succession plan, especially for those who are rapidly scaling. Want to join when we open doors for 2021? visit: www.wordfettigroup.com Want to register for our free LIVE Masterclass on psychology...2021-04-0852 min
BrandfettiFrom self-confessed goal post mover to feeling "enough"I'll admit it. I am a goal-post mover. You know the feeling, right? You're THIS CLOSE to achieving the goal you've been working towards and BAM, you decide to change it. In this episode, we dive into how we can go from always looking ahead to the next best thing, to realising that here, where you are, right now, is enough. Follow Anita over at @anitasiek and @wordfetti.2021-03-2516 min
BrandfettiWhy you should pause, reflect, evaluate and celebrate monthlyNew Years is known as being that wonderful time of year when we all stop for a moment and reflect on what a year we'd had, and what exciting things are to come. But do we really need to wait for an overrated holiday to celebrate where we are, and how far we've come? In today's episode, we're talking about just how important it is to pause, reflect and celebrate where you're at on a monthly basis. Follow Anita over at @anitasiek and @wordfetti. 2021-03-1808 min
Brandfetti3 of my fav books (and my learnings from them) so far in 2021Fam? I'm BACK! Say hello to Seasons 3 of the Brandfetti Podcast! You guys know I'm a lover of my books, so I am coming back in hot with an episode sharing learnings from the 3 books I've read and have loved so far in 2021. The books shared in this episode include: Greenlights by Matthew McConaughey, The Company of One by Paul Jarvis and The Mountain is You by Brianna Wiest. Follow Anita over at @anitasiek and @wordfetti.2021-03-1618 min
BrandfettiWhy offboarding matters just as much as onboardingYour offboarding experience matters just as much as how you onboard. Just because a customer has converted, a client's project is completed doesn't mean? The conversation, connection, and relationship is done. In this episode, I deep dive into sharing why you need to spend just as much if not more time on your offboarding experience, than your onboarding. Follow Anita on www.instagram.com/anitasiek and the team at www.instagram.com/wordfetti2020-12-1608 min
Brandfetti5 reasons your copy might not be convertingAwesome sauce website? Check. Great graphics? Check. But for some reason - the KACHINGS ain't happening. In this episode, I throw down 5 potential reasons why your copy might not be converting, and what you should be focusing on instead. Follow Anita on www.instagram.com/anitasiek and the team at www.instagram.com/wordfetti2020-12-1214 min
The Leah Crisell ShowTHRIVE / How Anita Siek went from 0 to thriving and in demandAnita Siek is an ex-lawyer turned Brand Strategist and Copywriter at Wordfetti, a human-centred word-ucation, brand strategy and copywriting house that exists to help and teach brands who don't do normal stand out through the power of psychology and words. She is also the host of Brandfetti the podcast. Join me as she shares how she grew her business from an idea to an in demand and heart led brand. You don’t want to miss: The biggest uh-huh moment that Anita used as fuel to find her purpose How she went from crickets to being ful...2020-12-011h 08
Brandfetti4 Journal Prompts to Start Your Morning With IntentionThere's nothing more important during these crazy times than finding a way to stay grounded. And while 2020 has certainly thrown (more than) a few curveballs our way, we're here to share a little secret with you. That secret? How starting your day with a little wordy magic can keep you feeling zen, focussed, and full of gratitude for the day ahead. Follow Anita on www.instagram.com/anitasiek and the team at www.instagram.com/wordfetti2020-10-0610 min
BrandfettiFrom Passion Project to 3 Million Downloads and 5 Income Streams with Sophie Walker of Australian Birth Stories2020...aka the year of the podcast, am I right?! With so many people out there looking to dip their toes into the world of podcasting, I couldn't think of a better guru to turn to than Sophie Walker - founder of Australian Birth Stories. After the traumatic birth of her first child, Sophie decided it was time to start having a conversation about the real story behind the Insta-perfect, half-truths we're exposed to when preparing to give birth. And turns out, she wasn't alone! 3 million downloads, five successful revenue streams, and two more kiddies later...2020-09-2446 min
The Emily Osmond ShowAnita Siek Interviews Me!Rewind to episode 80 and you met the wonderful woman Anita Siek, who shared how she went from zero clients to scaling as a copywriter.
Anita is the founder of content, communications and copywriting studio Wordfetti, host of the popular podcast Brandfetti!
Right after we recorded that episode, we then turned the tables and Anita interviewed me for her podcast. I’ve had so many messages from those who listened to this episode that I thought you might like to hear it too!
I spoke with Anita about my business and how it has ev...2020-09-151h 03
Brandfetti12 Random Acts of Kindness To Nurture Your Audience NowOn last week's episode, we dove into the science behind how kindness and empathy infused marketing impacts your business. In today's podcast, we're putting our tips into action by throwing down 12 ways to include Kindness Marketing into your brand's day-to-day communications (and overall) strategy - both online and offline. Follow Anita on www.instagram.com/anitasiek and the team at www.instagram.com/wordfetti2020-09-0924 min
BrandfettiWhy I Decided to Pause Projects until 2021Last week, I did something terrifying. I posted on the Wordfetti Instagram that we would not be taking on any new clients until 2021. Yep. We're taking a pause from one on one client work. And you know what? While it made me feel sick to do it at the time, but I also knew it was right. So how did I come to this decision, and why am I sure that it's exactly the right thing to do? To answer that, we need to go back to earlier this year (aka pre-COVID times) to show how the journey started...2020-09-0819 min
BrandfettiWhy Kindness Marketing WorksKindness Marketing, is a new term I've coined to convey the power of empathy and kindness when it comes to "marketing". From the science of giving to smiling when you're talking to the phone, in this episode I share 3 science-backed ways that kindness marketing can work to grow your brand. Follow Anita on www.instagram.com/anitasiek and the team at www.instagram.com/wordfetti2020-08-2512 min
BrandfettiFrom Service Based Biz to Scaling via Digital Products with Emily OsmondEmily Osmond is a marketing coach that helps women entrepreneurs show up imperfectly and make more money through social media and marketing. In this episode, we dive into how Emily has turned her service-based biz into an online learning empire and how she now helps other women achieve the same. From Facebook ads, Instagram stories, messaging to the intersection of business ownership and her mental health, Emily throws down some epic business, marketing and social media tips in this episode. Follow Anita on www.instagram.com/anitasiek and the team at www.instagram.com/wordfetti2020-08-181h 06The Emily Osmond ShowFrom 0 clients to scaling as a copywriter with Anita SiekJoining us on the podcast today is one of the most engaging and joyful women I’ve met in business so far. Her name is Anita Siek.
Anita is the founder of the content, communications and copywriting studio Wordfetti, host of the popular podcast Brandfetti and woman behind the bright and fun Instagram feed @anitasiek.
Anita followed an extremely nontraditional path to copy-writing. She was a Lawyer (with a degree in Social and Organisational Psychology) who fell in love with words and how the choices of them trigger different emotions and ideas in a reader....2020-08-1858 min
BrandfettiA Behind the Scenes Look at Video and Content Creation with Dani Venn of MasterchefFrom building a personal brand to creating a new brand to now owning her personal brand again, Dani Venn takes us BTS of what it's like to appear on Masterchef #BackToWin series, her journey as a content creator, the challenges, how COVID has impacted her as a content creator (and why there is a massive silver lining), her secret upcoming project and surefire tips on Video and Instagram as her choice of content channels. Follow Anita on www.instagram.com/anitasiek and the team at www.instagram.com/wordfetti2020-08-0454 min
Brandfetti5 Types of Content That Always Trend on LinkedInWant to trend on LinkedIn? I've been doing a bit of content experimentation on the platform the last 5-6 months and have uncovered the 5 types of content posts that seem to always trend on the content platform. Spoiler alert? It's more about you, as a human. Less about "business". Follow Anita on www.instagram.com/anitasiek and the team at www.instagram.com/wordfetti2020-07-2811 min
BrandfettiHow to Content Smart and My Process to Repurposing ContentThis is a rebroadcast episode from a recent podcast interview I was on. Here I hung out with Pru Chapman from Owner’s Collective and the One Wide Ride Podcast where I share how to repurpose your content and give you a behind the scenes look as to how I do it myself. Follow Anita on www.instagram.com/anitasiek and the team at www.instagram.com/wordfetti2020-07-2134 min
GrowGetters32. How to create compelling content that moves people with copywriting expert, Anita SiekHey guys! Welcome to #GrowGetters – the future skills podcast for smart women in business. Whether you’re crushing it in your career, your super side-hustle, or your lady startup – we have got you covered!Today we have a very special guest joining us on the poddy. Anita Siek is the Founder and Director of Wordfetti, a human-centered brand strategy copywriting studio in Australia which is dedicated to helping brands stand out through strategic thinking, consumer psychology, and their absolutely brilliant wordsmithery. She’s also the host of Brandfetti (a wildly successf...2020-07-1549 min
BrandfettiHow To Write Human-Centred ContentI recently jumped onto Hot Copy the Podcast with Kate Toon where I spoke about what the heck human-centred design is, design thinking methodologies, and how that intertwines with how we do "words" at Wordfetti. We dives into why humen-centred content is important for audience connection and conversions and how you can start incorporating human-centred copy for your brand and business. Follow Anita on www.instagram.com/anitasiek and the team at www.instagram.com/wordfetti2020-07-1442 min
BrandfettiHow to Weave Stories in Your Copy and Why Storytelling Works (backed by science)Stories. We ALL know the importance and power of weaving storytelling in our copy. But how? When you're in front of that curser and you are completely mind blocked on how stories to tell. In this episode I dive into the science of storytelling and why it works, and simple ways you can start weaving storytelling into some of the key touch points in your copy. Follow Anita on www.instagram.com/anitasiek and the team at www.instagram.com/wordfetti2020-06-3015 min
BrandfettiHow I Create Content for a Month in 2 HoursYep, you heard it right. 2 hours. One month's worth of content. So how the heck do I create content for the entire month in the space of 2 hours? Wrap your ears into this episode as I share with you the BTS look as to how I do it. Follow Anita on www.instagram.com/anitasiek and the team at www.instagram.com/wordfetti2020-06-2516 min
BrandfettiWhat the Heck is a Brand Strategy and Why You Need OneBrand strategy, eh? Sounds like one of those weighted marketing buzzwords that means everything and nothing all at once, and gets thrown around as aimlessly as chicken salt on hot chippies. Well, strap yourself in. Because in this episode, I am going to sharp shoot what a brand strategy is, and why it is just as important to your business as your five-year-goals for 2020 or an office doggo. Follow Anita on www.instagram.com/anitasiek and the team at www.instagram.com/wordfetti 2020-06-2314 min
BrandfettiHow to Turn Your Instagram Into a Sales Machine with Brooke VulinovichWith over 1 billion active users monthly (and growing as we're speaking), Instagram is one of the most popular social media networks out there today for business. With that, I decided to bring in someone who lived and breathed this platform day to day to throw down some wisdom bombs. From hashtag strategies, what to say on IG Stories, the 4 ingredients a powerful IG account, and the biggest mistakes brands make on IG, we chat how you can turn your Instagram into a sales machine. Follow Anita on www.instagram.com/anitasiek and the team at www.instagram.c...2020-06-1945 min
Brandfetti10 Ways To Generate More Leads Right NowIn this episode, I throw down 10 ways you can generate more leads for your biz right now (without feelin' like a cringey car sales person) and debunk with you why I don't believe in the traditional marketing funnel but instead? Believe in the bow-tie funnel. Follow Anita on www.instagram.com/anitasiek and the team at www.instagram.com/wordfetti2020-06-1624 min
BrandfettiLIVE QA: How to Build a Stand Out Personal Brand (Part B)This is the QA episode from the previous Live Panel "How to Build a Personal Brand". The QA following the panel discussion had us exploring topics such as content marketing, pitching content strategy to C-Suite, voice and how to convey confidence when you're secretly nervous and how to come up with content ideas for your personal brand. Follow Anita on www.instagram.com/anitasiek and the team at www.instagram.com/wordfetti2020-06-1145 min
BrandfettiLIVE Panel: How to Build a Stand Out Personal Brand (Part A)Woohoo! Another live virtual panel recorded for your listening pleasure. This panel? Was all about personal branding, the future of work, and why it's important to hone in on your personal brand, in order to grow your career. It is led by Petra Zink who is a coach under the Forbes Council, Sally Prosser a Voice and Presentation Coach and Tiktok Creator, and Ashton Tuckerman who is ex YouFoodz and Flight Centre and currently the Account Director at Red Canvas. Follow Anita on www.instagram.com/anitasiek and the team at www.instagram.com/wordfetti2020-06-0954 min
Owners CollectiveHow to Start a Business Knowing No-one in the Industry with Anita SiekEver wanted to peek behind the scenes of a super successful startup? Anita Siek is an ex-lawyer turned Brand Strategist and Word Chef at Wordfetti, who joins me to talk us through how she started a business knowing no-one in the industry. Fast forward to today, and Anita has established Wordfetti, a wildly successful brand strategy and copywriting studio, as well as Brandfetti the podcast and online learning arm of Wordfetti.But it didn’t always look this way...Anita launched while taking leave from her corporate job to have a crack and bri...2020-06-0847 min
BrandfettiWriting Words That Google (and Your Audience) will Love with Kate ToonSEO Queen, Author and founder of the Clever Copywriting School, I bring SEO Queen Kate Toon on to the Podcast and we have a giggle-filled chat where we debunk myths to do with SEO, we chat surefire instant strategies YOU can dive into now, search intentions, why you shouldn't copy and paste content, what Google Gods really look for, and why empathy is at the heart of great SEO. Follow Anita on www.instagram.com/anitasiek and the team at www.instagram.com/wordfetti2020-06-0238 min
BrandfettiLIVE Panel: Starting a Podcast (Networx)This is a LIVE recording of a Panel I had the pleasure of being part of a few weeks ago, with Networx where we spoke about Podcasting and the rise of podcasting. In this panel, I share how I market the content I create through podcasting, how it has become the hero platform for us, and why you don't need fancy equipment to start. Follow Anita on www.instagram.com/anitasiek and the team at www.instagram.com/wordfetti2020-05-281h 07
BrandfettiWhat I Wish I Knew When I First Started the BizThe other day? I was asked by a biz friend "what I wish I knew now, that I only wish I knew when I first started the Biz". I took the time to reflect on this. And wrapped up my learnings in this episode. Spoiler alert, it's got nothing to do with the decisions I made but more about? Mindset. Follow Anita on www.instagram.com/anitasiek and the team at www.instagram.com/wordfetti2020-05-2618 min
BrandfettiBurn Out And Being Kinder to Ourselves with Dr Rebecca Ray (where I got mini-live-coached!) (Part B)Burn out, feeling like we are on a constant hamster wheel, and the stories we tell ourselves, in Part B or this episode, I get live-coached from Rebecca and discuss it all. This? Is not an episode to be missed. Follow Anita on www.instagram.com/anitasiek and the team at www.instagram.com/wordfetti2020-05-2138 min
Hot CopyHuman Centred Branding with Anita SiekHuman-centered design is an approach to interactive systems development that aims to make systems usable and useful by focusing on the users, their needs and requirements, and by applying human factors and usability knowledge and techniques. The point? To create a better experienced for real-life people. On today’s podcast, we have a veritable whizz at all things human-centered, Anita Siek. She’s going to explain what Human-Centred design is, how it applies to content and copywriting, and how we can use it to help our clients. Thank goodness! Tune in to l...2020-05-2142 min
Hot Copy: A copywriting podcast for copywritersE115: Human-Centred Branding with Anita SiekEx-lawyers are humans too!
Human-centered design is an approach to interactive systems development that aims to make systems usable and useful by focusing on the users, their needs and requirements, and by applying human factors and usability knowledge and techniques.
The point? To create a better experienced for real-life people.
On today’s podcast, we have a veritable whizz at all things human-centered, Anita Siek.
She’s going to explain what Human-Centred design is, how it applies to content and copywriting, and how we can use it to help our clients. Than...2020-05-2142 min
BrandfettiWhy We Self-Sabotage And Overcoming Imposter Syndrome with Dr Rebecca Ray (Part A)Dr Rebecca Ray is a Clinical Psychologist, Author and wait-for-it, Pilot. This episode has been split into 2 episodes because the goodness was too good not to keep going! In this particular episode we chat self-sabotage, overcoming imposter syndrome, the science behind our minds and actions we can take as business owners to get out of our own way. Follow Anita on www.instagram.com/anitasiek and the team at www.instagram.com/wordfetti2020-05-1938 min
BrandfettiTrademark, Copyright and IP Chats for Business with Fi Nguyen of GirlFridayIpWho owns what, the biggest pitfalls when it comes to intellectual property ownership, IP, copyright and trademarking, in this episode, I bring in IP Attorney Fi Nyguyen of GirlFridayIP and we chat rights and untangle the legalese when it comes to the "who owns what" in biz world. Follow Anita on www.instagram.com/anitasiek and the team at www.instagram.com/wordfetti2020-05-141h 16
BrandfettiWhy You Shouldn't Stop Selling Right NowSelling is an "iffy" topic. But that's because we make it iffy. Now, more than ever, we as an economy HAVE to sell (as well as buy) to keep it going. In this episode, I share the WHY behind selling right now, how to reshape your mind to sell without sounding salesy, tweaks in messaging you should make to "speak" and "help" your audience during this time, and ways you can market your brand without being "iffy". Follow Anita on www.instagram.com/anitasiek. And the team at www.instagram.com/wordfetti2020-05-1212 min
Brandfetti5 Hacks to Boost Your ProductivityI don't know about you guys, but productivity for me has been up and down during ISO times. So in this episode, I wanted to throw down 5 hacks that I have implemented into my day to day (along with our team at Wordfetti) that have truly catapulted our productivity. They're simple, easy, and hint: one of them? Is about being kind to yourself. Follow Anita on www.instagram.com/anitaonchi and www.instagram.com/brandfetti. And the team at www.instagram.com/wordfetti2020-05-0714 min
BrandfettiMaking Money and Money Mindset During a Global Pandemic with Clare WoodClare Wood is an ex Accountant turned business coach and money mentor. With so many business and brand owners feeling a bit "ick" on making money, and marketing during this time, Clare and I chatted about the importance of flipping this mentality around, why we NEED to make money and market at the moment, as well as some strategies, tips and mindset shifts that business owners need to make particularly during this time to ensure we are growing forward. Follow Anita on www.instagram.com/anitaonchi and www.instagram.com/brandfetti. And the team at www.instagram.com...2020-04-2849 min
BrandfettiHow to Stay Connected With Your Team During ISOWordfetti was a physical studio until March 2020, where within a week we transitioned everything we do, and the entire studio remote. With connection and community being more important than ever right now for all of us, staying connected with your team during ISO isn't only important for productivity, but the wellbeing and happiness of them. In this episode, I share with you some tips that we have begun to incorporate at Wordfetti to stay connected with everyone within the team. Follow Anita on www.instagram.com/anitaonchi and www.instagram.com/brandfetti. And the team at www.ins...2020-04-2309 min
BrandfettiBiz Lessons We Can All Takeaway From This PandemicWhat lessons can we learn from what's happening before our eyes at the moment? This isn't about organisation. No no no. This is about what ALL of us can learn as business owners and content creators from the Pandemic when it comes to our content. Curious? Listen in. Follow Anita on www.instagram.com/anitaonchi and www.instagram.com/brandfetti. And the team at www.instagram.com/wordfetti2020-04-2111 min
BrandfettiWhy Your Choices of Words MatterWords matter. Even more so in heightened times of anxiety, and emotions like now. In this episode I chat about how some words can trigger our emotions negatively, and some positive words you can stop incorporating right now in your day to day communications. Although we can't control what's happening with the pandemic, we can take control of this narrative. Follow Anita on www.instagram.com/anitaonchi and www.instagram.com/brandfetti. And the team at www.instagram.com/wordfetti2020-04-1606 min
Brandfetti5 Habits to Stay Positive During CoronavirusWelcome to the first episode of the #ISOSERIES for Brandfetti the podcast. Where from the middle of April, I'll be dropping into your ears twice a week, Wednesday and Friday with bite-sized lessons to uplevel you and your business during Coronavirus. This episode is about 5 habits that you need to start adopting to remain positive and productive during Coronavirus. Follow Anita on www.instagram.com/anitaonchi and www.instagram.com/brandfetti. And the team at www.instagram.com/wordfetti2020-04-1418 min
BrandfettiLIVE Keynote: My Journey from Side-gig to full-time in my businessI recently had the pleasure of delivering a live keynote at a virtual conference for International Women's Day for Big Ideas Rural. This is a live virtual recording of the keynote itself, and I covered everything from my personal journey and story, my transition from side-gig to corporate and towards the end of the episode I also dropped down a number of value wisdom bombs on how you can through the power of words, stand out in your industry. Follow Anita on www.instagram.com/anitaonchi and www.instagram.com/brandfetti. And the team at www.instagram.com...2020-04-0743 min
BrandfettiHuman to Human Marketing and Building a Sustainable Profitable Biz with Angela HendersonBranding. Social media. Digital Marketing. Now a days there are so many different ways for a business to build brand awareness. However a way that we have all seem to have forgotten owing to the rise of the digital world? Human to human marketing. In this episode, I speak with Angela Henderson, a business coach about the importance of human to human marketing, the secret ingredients to a sustainable and profitable business as well as the traps she has seen businesses are falling into. Follow Anita on www.instagram.com/anitaonchi and www.instagram.com/brandfetti. And the...2020-03-3154 min
BrandfettiVirtual Happy Hour - Life, business, productivity and marketing in moments of uneaseIn this live virtual recording between Socialette and Brandfetti, Steph and I chat about some key topics related to productivity, business, life and marketing during moments of unease. Particularly owing to the global pandemic, Coronavirus (COVID19). I have also created a FREE community group as well to bring our Wordfetti and Brandfetti community together. It's a happy corner of the internet, and we'd love to have you: https://www.facebook.com/groups/2690481734506597/ Follow Anita on www.instagram.com/anitaonchi and www.instagram.com/brandfetti. And the team at www.instagram.com/wordfetti 2020-03-251h 14
Brandfetti3 SEO Tips for Non SEO-ers That Won't Have You Sounding Like a RobotAt Wordfetti, we go into writing content with an audience first approach as opposed to SEO. However, that doesn't mean our content isn't SEO optimised. There are ways to write your content for the online world that will strike the perfect balance between "human" and "google-friendly" - and in this episode, I'll share with you 3 simple, easy peasy ways you can uplevel your SEO game while still sounding like a human and not a robot. Follow Anita on www.instagram.com/anitaonchi and www.instagram.com/brandfetti. And the team at www.instagram.com/wordfetti2020-03-1717 min
BrandfettiConfidence, Public Speaking, and How to Pitch to a Journo with Katrina BlowersFrom radio presenter, to becoming a house-hold familiar face on Channel 7, in this episode I speak with Katrina Blowers, Senior Reporter of Channel 7 about everything between what it means to be "confident", tips and tricks and how to convey yourself confidently even when you're not, public speaking if you want to become the go-to in your industry, and the do's and don't into when pitching to a journo. Follow Anita on www.instagram.com/anitaonchi and www.instagram.com/brandfetti. And the team at www.instagram.com/wordfetti2020-03-1040 min
BrandfettiHow to Build a Brand Boldly and Confidently with Suz ChadwickWant to know how to build a BOLD brand? In this episode, I speak with Suz Chadwick, a business coach for women who want to build confident, bold brands, scale their business and play big. We chat about what your neon message is, the importance of standing out in the industry and threw down tips on how you can start playing BIG. From today. Follow Anita on www.instagram.com/anitaonchi and www.instagram.com/brandfetti. And the team at www.instagram.com/wordfetti2020-02-2650 min
BrandfettiHow I Goal Plan, No Matter What Time of the YearPsst. Want to know how I goal plan? Here is the exact system I use each time I have to goal plan, and how I keep myself accountable. It is something that can be used no matter what time of the year it may be. I've been doing this ever since I started the Wordfetti brand and refer back to it each time there is a need to pivot, change, or adapt. Follow Anita on www.instagram.com/anitaonchi and www.instagram.com/brandfetti. And the team at www.instagram.com/wordfetti2020-01-2832 min
BrandfettiWhat It’s Really Like To Own a Biz From My Husband, Dean MistersSo. What is it really like to be with, spend time with, and live with a business owner? In this real, raw and honest conversation with my BIGGEST supporter, and my rock - aka my soon to be husband Dean Misters - we chat everything from the biggest lessons we’ve learnt from me leaving my corporate job, building the business, sacrifices and maintaining relationship happiness. Follow Anita on www.instagram.com/anitaonchi and www.instagram.com/brandfetti. And the team at www.instagram.com/wordfetti2020-01-2253 min
BrandfettiThe Power of Content and Words During Times of Global CrisisIn the last 4 months, over 12 million acres of our land in Australia has been burnt. We've lost over 480 million animals, we've lost homes, and we've lost lives. This concept of Eco-Anxiety? Is real. So how can we overcome it? In this episode I dive into why I believe this is happening, how I have decided to reframe my way of thinking to overcome the overwhelm, and 3 ways that you can, through the power of words and content better the world no matter what industry your business may be in. Note, I am not a psychologist, the information covered in...2020-01-0716 min
Brandfetti5 Lessons I've Learnt in 20192019. What a year. I've flearned. I've grown as a person. And I've experienced challenges and roadblocks that I never thought I'd have to prepare for. In this sharp-shoot episode, I share with you 5 of the key lessons I've learned this year. Hopefully, it resonates with some of you. If it does, please don't be a stranger! This is the final episode of Season 1 as I take a short break over Christmas and New Years. We'll be back by mid-January 2020. So stay tuned. Follow Anita on www.instagram.com/anitaonchi and www.instagram.com/brandfetti....2019-12-1820 min
BrandfettiWhat I Learnt From Showing Up on IG Stories for 30 Days as an ExperimentEarlier in November, I decided to do something unplanned and impromptu. And that is - to appear on IG Stories everyday for 30 days and document my learnings, challenges and thoughts during the entire process. This episode dives into why I see Instagram Stories as a content avenue that works, how you can leverage it, what you MUST consider before using IG stories, and also how you can DIY content plan your IG Stories to ensure it strategically drives results. Follow Anita on www.instagram.com/anitaonchi and www.instagram.com/brandfetti. And the team at www.instagram.com/wordfett2019-12-1240 min
BrandfettiBoost Your Conversions with These Power WordsPower words are a secret marketing arsenal that copywriters and marketers know and use to ignite emotion and drive action. So what the heck are they? Lucky for you, I'm going to give you the low down on 4 categories of power words that you can instantly use and BOOST those conversions. Right. Now. Follow Anita on www.instagram.com/anitaonchi and www.instagram.com/brandfetti. And the team at www.instagram.com/wordfetti2019-10-2212 min
BrandfettiHow to Build a Brand Knowing NO ONE in the IndustryWhen I first launched Wordfetti I knew actually no one in the industry. Absolutely no one. So how the heck did I dive from a background in Corporate and in Law into the Creative industry to build Wordfetti? In this episode, I'm going to let you in on my secret. Follow Anita on www.instagram.com/anitaonchi and www.instagram.com/brandfetti. And the team at www.instagram.com/wordfetti2019-09-0317 min
BrandfettiThree Ways to Instantly Supercharge Your Everyday Email GameEmails. Perhaps one of the most underrated forms of communications for businesses. We focus so much on the content for our websites, social media, marketing collateral, newsletters and lead magnets that so many of us have completely forgotten to ingest In bettering one of the most used tools in our day to day business: emails. In this episode, I am going to throw down 3 simple ways you can instantly supercharge your everyday email game. #YoureWelcome. Follow Anita on www.instagram.com/anitaonchi and www.instagram.com/brandfetti. And the team at www.instagram.com/wordfetti2019-08-2810 min
BrandfettiGrief and What It Has Taught MeI lost my Dad quite suddenly through cancer a number of years ago. And for so many years, I haven't been able to put into words what that grief meant to me. A bit of a change of pace this week as we explore how we don't move on from grief, but move forward with it. To follow Anita, find her on www.instagram.com/anitaonchi and www.instagram.com/brandfetti. And don't forget to follow the team at Wordfetti over at www.instagram.com/wordfetti and www.wordfettigroup.com 2019-07-2308 min
BrandfettiWhy You Need to Get your IG Audience Off Instagram (and how to do it)Instagram now a days have become one of the most used social media marketing platforms for businesses big and small. The thing is though, while a lot of talk about being ON Instagram and how to do it well. There doesn't seem to be a lot of talk on why it is perhaps even more important to get your IG audience, OFF the platform. We dive in and spill the beans. For more, find Anita on www.instagram.com/anitaonchi and follow the Wordfetti team at www.instagram.com/wordfetti and wordfettigroup.com2019-07-1613 min