Shows
The Collaborative Canvas PodcastAnxious But Not Broken: The Gen Z Voice Parents Need to Hear | Anika GandhiIn this powerful episode of The Collaborative Canvas Podcast, we sit down with Anika Gandhi, a 22-year-old communication design graduate and author of “Between the Lines” — a book that gives voice to the silent struggles of Gen Z kids navigating anxiety in a world that often misunderstands them.✨ Why is it so hard to talk to parents about anxiety?✨ What does a modern emotional persona of a child look like?✨ And how can design thinking bridge the generational gap between intention and understanding?Anika shares her journey of turning a deeply...
2025-12-1242 minThe Collaborative Canvas PodcastHow STAAD Is Redefining Luxury in India: Sanskriti Telang Powerful Founder JourneyIn this episode of the Collaborative Canvas Podcast, we sit down with Sanskriti, the visionary founder of STAAD — India’s first equestrian-inspired luxury brand created by a woman entrepreneur. This conversation goes far beyond fashion. It is about heritage, culture, horses, storytelling, craftsmanship, colour psychology, sensory design, and identity. From growing up around classical music and Kathak to discovering equestrian life in Texas, to her deep love for Indian history, Sanskriti shares how every thread of her life stitched together into STAAD — a brand rooted in India’s forgotten equestrian legacy.
2025-11-2843 minThe Collaborative Canvas PodcastHow to Build a Personal Brand That Lasts | Content Strategy & Authentic Marketing with Ruchi BatraIn this episode of The Collaborative Canvas, we sit down with Ruchi Batra, Founder of Chipmunk Digital, to explore how to build a personal brand that goes beyond visibility — one that creates real connection. From transitioning after 11 years in corporate life to becoming a digital strategist and freelancer, Ruchi shares her journey of aligning passion with purpose. We discuss: The power of clarity, consistency, and authenticity in branding How to create a content strategy that builds trust — not just followers The importance of research, communication, and community engagement Why raw, real content outperforms polished perfection How data, feedback, and evol...
2025-11-1437 minThe Collaborative Canvas PodcastBe the OUTLIER: How Praveen Shekar Built Purpose Driven Success|The Collaborative Canvas PodcastWhat makes someone an outlier in business and life? In this inspiring episode of The Collaborative Canvas Podcast, host Ankesh Saxena sits down with marketing maverick Praveen Shekar — a parallel entrepreneur, storyteller, and outlier thinker. From building a healthcare research powerhouse to empowering people with disabilities, Praveen opens up about his failures, mindset, and how empathy and curiosity redefine modern marketing. Key Takeaways: -How to stand out as an Outlier Marketer -Why empathy and curiosity fuel true innovation -Lessons from building social-impact ventures -How to manage time, failure, and self-doubt -The philosophy behind Selling Without Selling Stay till the en...
2025-10-3054 minThe Collaborative Canvas PodcastS2 E28: How Two Gen-Z Founders Built a 6-Figure LinkedIn Branding Agency | Dipti & RajeshwariIn this inspiring episode, we sit down with Dipti Sharma and Rajeshwari Jha, the dynamic co-founders of Founder X, a LinkedIn personal branding agency that helps entrepreneurs and CEOs turn their stories into powerful brands. From small-town beginnings in Bihar to building a thriving agency, they share their journey of resilience, storytelling, and growth. Learn how they: Transformed unpaid internships into career-defining opportunities Built a 6-figure business while still pursuing their MBA Discovered the power of personal branding on LinkedIn Developed their 90-day strategy for helping founders grow online Balance authenticity with AI in content creation Whether you’re a...
2025-10-1644 minThe Collaborative Canvas PodcastS2 E27 - Allyship & Men as Catalysts for Change | Inclusive Leadership & Gender Equality at WorkIn this thought-provoking podcast episode, four inspiring leaders — Smriti Singh Bhatia, Dixit Chanana, Preeti Reddy, and Sharmila Das — come together to discuss Allyship, Gender Equality, and Inclusivity in today’s corporate world. From challenging unconscious bias to redefining leadership and empowerment, this powerful discussion explores how organizations can foster an environment where both men and women thrive as equals. Learn how true allyship goes beyond policy — it’s about empathy, culture, and shared progress. - Key Highlights: 1. What real allyship means in modern workplaces 2. Breaking barriers: gender equality and leadership inclusion 3. Corporate responsibility in driving diversity and belonging 4. Creating safe space...
2025-10-0945 minThe Collaborative Canvas PodcastS2 E26 - How to Expand Your Business Globally | Pratik on Culture, Leadership & International GrowthAre you planning to take your business global? In this powerful conversation, we sit down with Pratik, a business leader with over 24 years of international experience, who shares practical insights on global expansion, leadership, and cross-cultural success. What you’ll learn in this episode: 1. The biggest challenges of moving from India to Germany and building a business abroad 2. How to overcome cultural barriers, language gaps, and misconceptions in global markets 3. Why common sense is not universal and how to adapt products for local success 4. Tips for businesses planning international growth in Europe, the US, and Asia 5. How leadership style an...
2025-09-2544 minThe Collaborative Canvas PodcastS2 E25 - From Data to Decisions: Manish Makhijani on Building Insight-Driven Organization | TCCPWhat if consumer centricity wasn’t just a buzzword, but the backbone of every business decision?In this episode of The Collaborative Canvas Podcast, we sit down with Manish Makhijani— CEO at RCL Group, former Global CMI Director at Unilever, next President of ESOMAR, and author of the Amazon bestseller Insightful.With more than 30 years of experience leading consumer insights, marketing, and strategy across global markets, Manish Makhijani shares his expertise on how to transform data into decisions and build organizations that thrive on consumer understanding.💡 In this ep...
2025-09-1145 minThe Collaborative Canvas PodcastS2 E24 - Cosmic Consumers: How Zodiac Signs Shape Marketing Strategies I Smriti Singh BhatiaWhat if the key to hyper-personalized marketing lies in the stars? In this episode of The Collaborative Canvas, host Ankesh Saxena sits down with Smriti Singh Bhatia, Chief Visionary Officer at Incognito Insights, to explore how astrology and consumer behavior intersect. From impulsive Aries to analytical Virgos, discover how zodiac traits can influence buying patterns, brand loyalty, and decision-making. We dive into: The science behind linking zodiac signs with consumer psychology How System 1 and System 2 thinking connect with subconscious choices The future of astrology-driven marketing in the age of AI If you’re a marketer, founder, or just curious ab...
2025-08-2845 minThe Collaborative Canvas PodcastS1 E20 - Legal Insights for Indian Entrepreneurs | Seemantani Sharma on The Collaborative CanvasIn this insightful episode of The Collaborative Canvas by Ankesh Saxena, we dive deep into the crucial legal challenges and solutions every Indian entrepreneur needs to know. Joining us is Seemantani Sharma, a globally recognized legal expert specializing in intellectual property and transactional law, with a rich background working with entrepreneurs from India, the US, Australia, and Singapore. Whether you're launching your startup or scaling your business, understanding legal complexities can save you from costly mistakes. In this episode, Seemantani unpacks key legal topics to empower entrepreneurs with the knowledge they need to navigate today’s fast-paced business world co...
2025-08-2625 minThe Collaborative Canvas PodcastS1 E21 - Quant to Qual: Transforming Market Research with Sue CollinIn this episode of The Collaborative Canvas by Ankesh Saxena, we dive deep with Sue Collin, Senior VP and Director of Qualitative Research, to explore her fascinating pivot from quantitative to qualitative research and how it has empowered her to serve her clients better. Sue walks us through the evolution of market research, from the foundational tools and techniques of the '80s and '90s to the seismic transformations brought about by digital technology, big data, and artificial intelligence. She shares how early industry rigor in sampling, statistical design, and training has shaped her approach to blending quant...
2025-08-2630 minThe Collaborative Canvas PodcastS1 E22 - Ensuring Data Integrity in Marketplace Sampling with James Rogers | PureSpectrumIn this insightful episode of The Collaborative Canvas Podcast, we sit down with James Rogers, Managing Director at PureSpectrum, to uncover the evolving challenges and opportunities in marketplace sample collection. James shares his expertise on combating fraud, enhancing research design, and improving respondent experience to uphold data quality. Topics we cover include: The evolution of fraud in market research and its impact. Balancing respondent expectations with data integrity. Key technologies PureSpectrum employs to differentiate between acceptable and subpar data. How low-quality data affects client outcomes and project success. Verification techniques like fraud detection and respondent validation. The future of...
2025-08-2620 minThe Collaborative Canvas PodcastS1 E23 - Scaling Globally with Vision with Petko Petkov from CHEFINThe CHEFIN Way: Strategic Acquisitions, Market Expansion, and Global Hospitality Innovation with Petko Petkov 🚀 Welcome to the season finale of The Collaborative Canvas Podcast! 🎉 In this episode, we sit down with the visionary founder of CHEFIN, Petko Petkov, to explore the strategies, insights, and mindset that have powered CHEFIN’s remarkable journey from a small startup to a globally recognized brand in the hospitality industry. CHEFIN is redefining the way we think about food and connection, enabling top-tier chefs to showcase their talent while creating unforgettable culinary experiences for over 90,000 guests across Australia and the U.S. From fostering communit...
2025-08-2624 minThe Collaborative Canvas PodcastS2 E1 - Mastering the Art of Sales: Techniques and Strategies with Vibhor AsriSales Secrets Unveiled with Vibhor Asri | The Collaborative Canvas Podcast Join us in this enlightening episode of The Collaborative Canvas as we dive into the world of sales with the incredible Vibhor Asri! 🚀 With years of experience in the field, Vibhor shares practical techniques, insider strategies, and personal stories that have shaped his journey to becoming a sales expert. 📌 In this episode, you'll learn about: ✅ Proven sales techniques that drive results. ✅ Building authentic connections with clients. ✅ The art of negotiation and closing deals. ✅ Overcoming challenges and staying motivated in sales. Whether you're an aspiring salesperson, a seasoned professional, or simply curious...
2025-08-2630 minThe Collaborative Canvas PodcastS2 E2 - Revolutionizing Consumer Feedback: Andy from Hollrs on Video, Analytics, and Brand AdvocacyIn this episode, we sit down with Andy, the visionary leader behind Hollrs, a groundbreaking feedback platform that’s redefining how brands engage with their communities. Hollrs isn’t just a feedback tool—it’s a movement that bridges the gap between brands and consumers by tapping into emotional and contextual depths through video-first feedback systems and advanced analytics. What You’ll Learn in This Episode The Evolution of Feedback Systems Traditional feedback tools often fail to capture the full spectrum of consumer experiences. Andy delves into the limitations of conventional methods and explains how Hollrs’ unique approach addresses these gaps...
2025-08-2620 minThe Collaborative Canvas PodcastS2 E3 - How Fraganote is Disrupting the Indian Perfume Market Insights at The Collaborative CanvasThe perfume industry in India is evolving, and Fragnote is leading the way! In this episode of The Collaborative Canvas Podcast, we sit down with Garima Kakkar, co-founder of Fragnote, to explore the booming D2C fragrance market in India. 🔹 What inspired her to start Fragnote? 🔹 How did she identify and connect with the right audience? 🔹 The role of e-commerce & digital marketing in brand growth. 🔹 Overcoming challenges in the Indian perfume industry. 🔹 Advice for aspiring D2C entrepreneurs. If you’re passionate about fragrances, branding, or the future of D2C businesses in India, this episode is for you! 🎧 Listen on Spotify: h...
2025-08-2633 minThe Collaborative Canvas PodcastS2 E4 - Traditional Research vs. AI & Big Data: Striking the Perfect Balance | Jayant Jain on #tccAs AI and big data redefine market research, where does traditional research stand? In this episode of The Collaborative Canvas, Jayant Jain, a veteran in consumer behavior, insights, and research, shares his expertise on the evolving role of primary and secondary data, the power of qualitative insights, and how brands can combine traditional and modern methodologies for more accurate and actionable insights. 🔍 What You’ll Learn: ✅ Primary vs. Secondary Data – Why both are essential for research accuracy ✅ Traditional Research vs. AI & Big Data – Can they complement each other? ✅ The Human Element in Data Collection – Why qualitative insights still matter ✅ Challenges & Future...
2025-08-2636 minThe Collaborative Canvas PodcastS2 E5 - The Future of ResTech with Patrick Comer | The Collaborative Canvas PodcastWelcome to another episode of The Collaborative Canvas! Today, we sit down with Patrick Comer, the visionary who coined the term Research Technology (ResTech) and revolutionized the market research industry. If you're a market research professional, investor, entrepreneur, or tech enthusiast, this episode is a must-watch! 🔍 What You’ll Learn in This Episode: ✅ The story behind ResTech—how it started and why it matters ✅ How AI and automation are reshaping data collection and consumer insights ✅ The investment and growth opportunities in the evolving ResTech landscape ✅ How businesses can leverage ResTech for competitive advantage ✅ Leadership lessons from Patrick’s journey—from founding Lucid t...
2025-08-2627 minThe Collaborative Canvas PodcastS2 E6 - Mastering Leadership & Team Building: Insights from Neha Mishra | The Collaborative CanvasGreat leaders aren’t born—they are made. In this episode of The Collaborative Canvas, we sit down with Neha Mishra, Founder of Neha Talks, a renowned leadership coach, corporate trainer, and NLP expert. Neha shares powerful insights on leadership development, team building strategies, workplace culture, and behavioral coaching that drive high-performance teams. 💡 Topics Covered in This Episode: ✅ The top 3 qualities of a successful leader in today’s world ✅ Common mistakes leaders make and how to fix them ✅ The role of coaching and mentorship in leadership success ✅ How to build a culture of innovation and continuous learning ✅ Real-life case studies on leadersh...
2025-08-2633 minThe Collaborative Canvas PodcastS2 E7 - The State of Online Data Collection: Challenges & Path Forward with Oscar CarlssonOnline data collection is evolving rapidly, but with challenges like survey fraud, AI-driven disruptions, and respondent disengagement, what does the future hold? In this episode of The Collaborative Canvas, Oscar Carlsson, Founder of Milo Advisory, shares expert insights on: ✅ Key challenges in online surveys & how they’ve evolved ✅ AI’s impact on participation & data quality ✅ The biggest frictions in the survey-taking experience ✅ Solutions & technologies that can reshape the industry Join the Conversation! Comment below with your #thoughts and #questions on #today’s #topic. Don’t forget to #like , #share , and #subscribe for more #insights and #updates on the #latest in...
2025-08-2622 minThe Collaborative Canvas PodcastS2 E8 - The Power of #healing , #purpose & #authenticity – A Conversation with Anuj Bhatia🔹 What if the key to success wasn’t just skill, but self-awareness and healing? In this transformative episode, Anuj Kumar Bhatia shares powerful insights on: ✅ The connection between sustainability, healing, and personal growth ✅ Hoponopono – an ancient technique for inner peace and reconciliation ✅ How self-awareness fuels personal branding ✅ Discovering and embracing your true purpose ✅ A simple mindset shift to build an authentic, impactful life Join the Conversation! Comment below with your #thoughts and #questions on #today’s #topic. Don’t forget to #like , #share , and #subscribe for more #insights and #updates on the #latest in #Consumer #insights, #data #technology , #persona...
2025-08-2630 minThe Collaborative Canvas PodcastS2 E9 - Revolutionizing Market Research with Gen-AI: The Actnable AI Vision with Dharmendra JainIn this episode of The Collaborative Canvas, we sit down with Dharmendra Jain, the visionary Founder & CEO of Actnable AI, to explore how AI—especially Gen-AI—is transforming the world of market research. With over two decades of experience and a mission to make insights truly actionable, Dharmendra shares: 🔹 The evolution and key milestones of AI in market research 🔹 The gaps that still remain—and how Actnable AI is solving them 🔹 His inspiration behind founding Actnable AI 🔹 How AI-powered triangulation and bespoke solutions are reshaping research strategies 🔹 The future of intelligent, predictive, and locally relevant insights Whether you're a market research profe...
2025-08-2634 minThe Collaborative Canvas PodcastS2 E10 - Human-Centric Research in an AI World | Priya Lobo on The Collaborative CanvasWelcome to another powerful episode of The Collaborative Canvas! 🎙️ Today, we are joined by Priya Lobo, a visionary leader in understanding human behavior, emotions, and their impact on brand strategies. In this episode, Priya shares why the human-centric approach is more vital than ever, even as AI and technology reshape the market research landscape. Key Highlights: "Role-playing to build better questionnaires 🎯" "Why empathy is essential for meaningful insights 🤝" "How tech can support but never replace human connection 🌟" ▶️ Tune in now and embrace the magic only a human can bring! Join the Conversation! Comment below with your #thoughts and #questions on...
2025-08-2624 minThe Collaborative Canvas PodcastS2 E11 - Creating #safer , #Inclusive #workplaces with Leeza Dutta Singh👉 What does it truly take to build a workplace where people feel safe, heard, and valued? In this powerful pre-recorded episode of The Collaborative Canvas, I sat down with Leeza Dutta Singh, a workplace culture and DEI expert, to explore how companies can move beyond checklists and build real cultures of inclusion, trust, and psychological safety. We discussed: 👉 Emotional realities behind unsafe workplaces 👉 Challenges people face when speaking up 👉 Embedding DEI into daily behaviors, not just policies 👉 The leadership mindset needed for genuine impact Join the Conversation! Comment below with your #thoughts and #questions on #today’s #topic. Don’t forg...
2025-08-2650 minThe Collaborative Canvas PodcastS2 E12 - AI Will Become a Consumer: Ekhlaque Bari on AI Agents, AEO, and the Future of MarketingWhat if your next customer wasn’t human? In this groundbreaking episode of The Collaborative Canvas Podcast, I sit down with Ekhlaque Bari — AI Strategist, Storyteller, and CEO of XdotO — to decode one of the most mind-bending shifts in consumer behavior: AI becoming a consumer. We dive deep into: #AIAgents as personal shoppers: How machines will begin making end-to-end purchase decisions The rise of AEO (AI Experience Optimization): Why traditional SEO will no longer be enough How marketers must now think in terms of “selling to AI”, not just humans The evolution of creative work: Human + AI vs. Human without AI...
2025-08-2635 minThe Collaborative Canvas PodcastS2 E13 - AI That Acts: Insights, Humanoids, and Building the Future | Frank Pica x TCCIn this power-packed episode of The Collaborative Canvas, we’re joined by Frank Pica, CEO & Co-Founder of NativeAI, a trailblazer who’s been shaping the future of artificial intelligence since 2013. We explore the seismic shift where AI doesn't just generate insights — it executes on them. From emotional intelligence in humanoids to digital twins and AI-powered product development, this conversation dives deep into the edge of innovation. 🚀 What’s Inside: How AI is finally closing the loop between insights and real-world action The role of emotional intelligence in making humanoids more human Early use-cases of AI building physical products, not just digita...
2025-08-2626 minThe Collaborative Canvas PodcastS2 E14 - The #Bigger #Picture - HOW #ai will change the #research #industy? Piers key #findings.In this special episode of The Collaborative Canvas, we sit down with Piers Lee, Managing Director of BDRC Asia and a leading contributor to a recent landmark study conducted by Asia Research Media. Presented originally at the Asia Research Media Breakfast Seminar, this study dives deep into one of the most important conversations happening in the insights industry today: How will AI transform the future of research? In this episode, we explore: ✅ Why this research was conducted and why it matters now ✅ What the study reveals about current AI adoption in consumer insights ✅ The real opportunities and limitations of AI for...
2025-08-2632 minThe Collaborative Canvas PodcastS2 E15 - Hope Is Not a Strategy: Harish Kumar on Building Culture with the DRF FrameworkWhat does it really take to build a thriving organizational culture? In this episode of The Collaborative Canvas, host Ankesh Saxena is joined by Harish Kumar, co-author of the eye-opening book Hope Is Not a Strategy, to explore the Dilemmas Resolution Framework (DRF) — a practical model for shaping culture intentionally. 🔍 We dive into: The imperative of deliberate culture building 1) How to define purpose and identity as a company 2) Identifying and unearthing existing cultural blueprints 3) Resolving leadership, collaboration, and innovation dilemmas using DRF 4) Creating a Culture Manifesto to align teams 5) Turning values into action and bringing culture to life Whether you’r...
2025-08-2632 minThe Collaborative Canvas PodcastS2 E16 - Unlocking Leadership Potential: Coaching Insights with Lara MeyerFrom Burnout to Breakthrough: Coaching for High-Performance & Happy Teams | Lara Meyers on The Collaborative Canvas Podcast What if inspiring, motivating, and stretching your insights team to reach their full potential was no longer a challenge? In this powerful episode of The Collaborative Canvas, host Ankesh Saxena sits down with Lara Meyer — a seasoned researcher turned leadership coach — to explore how leaders in the research and insights industry can find the sweet spot between high performance and happiness. 💡 Lara shares her personal journey of going from exhaustion and self-doubt to clarity, confidence, and impact—thanks to coaching. Today, she partners with seni...
2025-08-2633 minThe Collaborative Canvas PodcastS2 E17 - What Happens After the #sharktank pitch? Mitresh Sharma’s Journey with First Bud OrganicsIn this episode of The Collaborative Canvas, we sit down with Mitresh Sharma, the inspiring founder of First Bud Organics and a featured entrepreneur on Shark Tank India Season 3. 🌿 From launching his organic wellness brand with his mother to mastering e-commerce platforms like Amazon and Flipkart, Mitresh shares his incredible D2C journey, the challenges of building a business from the Himalayan foothills, and the strategies that helped him thrive in a competitive Indian market. 🔍 What you’ll learn: • How Mitresh got featured on Shark Tank India • The origin story of First Bud Organics • Strategies for scaling a D2C wellness bra...
2025-08-2631 minThe Collaborative Canvas PodcastS2 E18 - Braless Revolution: How Zixuan Built Lootee | D2C Success Story | The Collaborative CanvasIn this episode of The Collaborative Canvas, we sit down with Zixuan Singh Sareen — Founder & CEO of Lootee - The Braless T-Shirt Company. After moving to India and facing the daily discomfort of limited options for modest yet comfortable coverage, Zixuan identified a major gap in the market. What started as a personal challenge led her to invent the Lootee t-shirt — a pain-free, sweat-free alternative to traditional bras, designed for modern women seeking comfort, modesty, and freedom. In this candid conversation, Zixuan shares: -What inspired her to launch Lootee -How she identified and built her target audience -The biggest chal...
2025-08-2618 minThe Collaborative Canvas PodcastS2 E19 -The PinkWoolf Story: Subodh & Stuti Sharma on Redefining Men’s Grooming in India I D2C BrandIn this episode, I Ankesh Saxena sit down with Subodh Sharma and Stuti Sharma, the co-founders of PinkWoolf, one of India’s most inspiring D2C brands in the men’s grooming space. Known for reviving the art of wet shaving and crafting skincare products tailored for Indian skin, PinkWoolf is more than just a brand — it’s a movement that combines tradition, purpose, and innovation. This episode explores: • The origin story of PinkWoolf and its deep cultural context • How the founders are challenging the stereotypical view of men’s grooming in India • Why wet...
2025-08-261h 08The Collaborative Canvas PodcastS2 E20 - Breaking Taboos, Building Confidence | Manveen Sharma on PinqPolka’s Bold Wellness JourneyIn this powerful episode of The Collaborative Canvas, host Ankesh Saxena sits down with Manveen Sharma, the visionary founder of PinqPolka — a bold feminine wellness brand that’s rewriting the rules around body confidence, period care, and intimate hygiene in India. From launching unique products like nipple covers, camel-toe concealers, and sanitary pads, to sparking open conversations in a culturally sensitive space — Manveen shares her entrepreneurial journey, brand philosophy, and the mission behind PinqPolka. In this episode, you’ll hear: • How Manveen turned a personal insight into a purpose-led business • Challenges of building a brand in a taboo-driven category • How PinqPolka...
2025-08-2634 minThe Collaborative Canvas PodcastS2 E21-Agentic AI & the Future of Work: Reskill or Risk Obsolescence | Rachit BathamIn this episode, we deep-dive into the evolving world of Agentic AI — intelligent, context-aware systems that are transforming the way enterprises operate. From enterprise transformation strategies to the right human-agent mix, we explore what businesses and individuals must do to stay relevant in this next wave of AI. We discuss: • Why Agentic AI is more than just a buzzword • How to avoid “agent-washing” and start small with adoption • The global AI race: Why the U.S. leads, EU regulates, and India replicates • The importance of change management, upskilling, and the fear vs. opportunity dilemma • The future of jobs, productized services, and AI...
2025-08-2639 minThe Collaborative Canvas PodcastS2 E22 - Consulting for the Common Man: Branding, Startups & Real Talk with Khalid WaniIn this power-packed episode of The Collaborative Canvas, we sit down with Khalid Wani — founder of KWCG and Director at One Capital Pvt. Ltd. — as he unpacks the real essence of consulting in today’s fast-evolving business world. From trend forecasting and storytelling in marketing to building personal brands and decoding startup funding, Khalid shares raw, practical, and often brutally honest insights from his journey across industries. Whether you're an entrepreneur, aspiring consultant, marketer, or student, this episode is a deep dive into the mindset, methods, and mission behind creating value and trust in a digitally driven economy. Discover why he...
2025-08-2635 minThe Collaborative Canvas PodcastS2 E23 - The Fragrance Factor:Decoding Consumer Emotions with Ayesha Lulla | TCCPIn this episode of The Collaborative Canvas Podcast, host Ankesh Saxena sits down with Ayesha Lulla, Senior Lead at Quantum Consumer Solutions, to explore the fascinating world of fragrance-driven consumer insights. From subconscious scent associations to cultural nuances across Southeast Asia, Ayesha shares her groundbreaking Fragrance Language Framework and how brands can harness scent as a distinctive brand asset. Discover how the Sensory model dives deep into three levels of fragrance perception — from top-of-mind reactions to emotional and cultural meanings — and why what people say they love isn’t always what they choose. If you’re in branding, marketing, product...
2025-08-2621 min