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Ann Handley
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How Stories Happen with Jay Acunzo
“Is this ANNything?” Ann Handley Returns to Work Out New Drafts
This week, I’m joined by my favorite recurring guest and the star of our “Is this ANNything” mini-series, the brilliant Ann Handley.Throughout this mini-series (usually called “Is This Anything?”), close friends and collaborators join me to work out new ideas and unproven drafts to see if it is, in fact, anything.Today, Ann and I start by discussing the first time we were paid to speak, then we touch on my white whale of public speaking, the big no-nos when opening speeches, and how we have evolved our on-sta...
2025-02-14
52 min
Social Media for B2B Growth: LinkedIn Strategies and Tips
Ann Handley's Tips for Spectacular LinkedIn Content
How would you rate your LinkedIn content strategy's effectiveness? In a recent study, Less than a third (29%) called theirs extremely or very effective. So, let's ask Ann Handley how she would turn this around in 2025. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ Key moments in this episode: 00:00 Welcome Ann Handley 04:15 The State of B2B Content Marketing 08:16 Strategies for Spectacular LinkedIn Content 17:48 Perso...
2024-12-03
36 min
Kurt Bauer
DOWNLOAD [PDF] Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content By Ann Handley (Author) Full Episode
https://yuandipro.firebaseapp.com/?GASS=1118905555 . Click This Link To Access Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley (Author) Book Supports all formats, Such as: EPUB, PDF , AZW3, MOBI, IBA, & RTF Book Title: Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content Book Author: Ann Handley (Author) Book Rating: 9+ ratings Powered by Firstory Hosting
2024-10-25
00 min
Candice Franklin
Read online Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content By Ann Handley (Author) Full Episode
https://yuandipro.firebaseapp.com/?GASS=1118905555 . Click This Link To Access Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley (Author) Book Supports all formats, Such as: EPUB, PDF , AZW3, MOBI, IBA, & RTF Book Title: Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content Book Author: Ann Handley (Author) Book Rating: 9+ ratings Powered by Firstory Hosting
2024-10-14
00 min
How Stories Happen with Jay Acunzo
“Is this ANNything?” Ann Handley and Jay Acunzo Work Out New Drafts
This week, we’re joined by our first-ever recurring guest. The brilliant Ann Handley (WSJ bestselling author of Everybody Writes and globally touring keynote speaker) joins us for a very special episode of “Is This Anything?”, the mini-series, where friends and collaborators join me to work out new ideas, unproven drafts, and hidden ideas to see if it is, in fact, anything.But because it’s Ann, we’re renaming it Is This ANNything. Get it? Do you get it? (If you didn’t like that, you’re really not gonna like this episode…)...
2024-10-14
48 min
The Rainmaker Podcast
How Ann Handley Became the First Ever Chief Content Officer
Join us for a captivating conversation with Ann Handley, a renowned leader in the world of content marketing. Discover the inspiring journey that led her to become Chief Content Officer and learn why this title was more than just a personal branding move.In this episode, Ann shares her insightful perspective on leadership, defining it as a delicate balance of speaking your truth, being open to others, and maintaining humility. She explores the importance of embracing your leadership identity and its impact on your organization.Learn about the challenges marketers face in defining their leadership...
2024-09-09
45 min
Unthinkable with Jay Acunzo
Bonus - How Stories Happen #3 - Ann Handley, Bestselling Author
🟢 Dear Unthinkable listener: Thank you SO much for your support over the years! I invite you to find and follow the new show, How Stories Happen, in your preferred podcast player in just 2 taps right here:https://episodes.fm/1736586770Every episode, an expert, entrepreneur, creator, or communicator dissects a single story or draft piece by piece. Hear how they found it, how they developed it, how it might improve, and how they're using it to build their business and leave their legacy.You'll walk away thinking more about the power of your words and less abou...
2024-06-06
48 min
How Stories Happen with Jay Acunzo
“How do we all sign our work?” | Ann Handley, Author & Keynote Speaker
When so many people are excited to create a higher volume of content, shouldn’t we think more about what gives our work greater power? That’s what our guest today understands better than most, and she draws that power from everyday moments she hunts out, like a squirrel finding nuts in the yard.Meet Ann Handley—she’s a best-selling author, a pioneer in content marketing, and a popular B2B speaker with a knack for imbuing ordinary moments with extraordinary meaning.Ann reveals her morning routine, her idea capture system, and most imp...
2024-05-27
45 min
Closing Time: quick insights from sales & marketing experts
How to Personalize at Scale: Writing for the Masses vs. Writing to Doris -- with Ann Handley
Imagine a world where you craft each piece of content, every email, and all sales pitches with one specific individual in mind. Sounds time-consuming and unreasonable, right? But it's actually the approach used by businessman Warren Buffet as he writes his annual letter to shareholders. The letter is read by thousands, but written with one person in mind: Warren's sister, Doris. To make messages truly resonate with the intended audience, sales and marketing professionals must find the perfect balance between utilizing AI for personalization and maintaining the indispensable human touch. Join content marketing g...
2024-02-19
18 min
Closing Time: quick insights from sales & marketing experts
AI-Driven Authenticity: How Sellers & Marketers Can Use AI to Foster Genuine Connections -- with Ann Handley
What if AI has really just given us the ability to create mediocrity at scale? That doesn't actually help sellers or marketers write impactful emails that elicit a response, nor does it help foster brand authenticity. What does work is a three-step guide from Ann Handley, digital marketer, author, and content guru. Ann joins Insightly CMO Chip House to talk about the importance of relationships, connections, and branding when leveraging AI tools. AI-driven authenticity is about using tech not to replace human touch but to enhance and scale it in a way that...
2024-01-22
20 min
Uncharted Journey
Episode 61 – Ann Handley, Kindness-driven Marketer
We are kicking off 2024 with content and marketing industry royalty.Ann Handley is a writer, a digital marketing pioneer, and a doubling-crowned Wall Street Journal best-selling author. A sought-after speaker, she is as memorable as she is inspiring, empowering audiences around the world to create marketing that your customers will love, and igniting real results for their business. And she is a super snappy dresser – just google some images of her and you’ll see what I mean.To add to the list of her accomplishments Ann is a successful entrepreneur and company lead...
2024-01-03
47 min
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
EP. 5- "I'm Not A Writer" & Other Lies You're Believing w/ Ann Handley from MarketingProfs l Expert Quick Tips
In this enlightening episode of 'Do This, Not That,' host Jay chats with best-selling author and marketing leader Ann Handley in a podcast that's brimming with wisdom on content marketing, writing strategies, and the increasing role of AI in the modern marketing world.Prepare to contemplate crucial questions such as:- How does Artificial Intelligence serve as a tool for faster and more effective content creation?- How can newsletters be launched from scratch and made successful even without a large existing audience?- What travel hacks does Ann recommend, based on her...
2023-08-25
18 min
How I Work
My Favourite Tip: Ann Handley - Train your writing muscles every day
You’ve heard it a million times - improving your writing will make you better at just about any job you can think of. But how do you actually improve? How do you hone the craft? Marketing expert and bestselling author Ann Handley dedicates much of her own writing to teaching the craft, and she says the most important component of effective writing is the unique voice of the author. Especially today, when everyone with a social media account is a defacto marketer, and AI writing tools are improving at rapid speed, the ability to commu...
2023-07-26
08 min
Email After Hours: The Podcast for Email Senders
The One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann Handley
The world of email marketing is changing fast, but one thing remains the same: Content is still king (or queen!).In this episode of Email After Hours, certified content queen Ann Handley, Chief Content Marketing Officer at MarketingProfs, shares her secrets to creating engaging email content that converts casual email browsers into lifetime customers.She’ll cover ChatGPT, why “From” addresses are more important than subject lines (yes, you heard that right!), preference center hacks, and more.Plus, she’ll reveal the little-known email marketing metric that measures a sender’s ability to build meaningful relationships with their subs...
2023-06-08
30 min
Brand to Fan Show
with Ann Handley | Creating Intimacy With Words
We’re renaming the show once again with today’s guest Ann Handley! In this episode of the Brand to FAnn show--see what we did there?--our host Lauren Teague welcomes Ann, who is a writer, author and digital marketing visionary, among many other things. The pair sit down to talk about how the rise of generative A.I. may change writing as we know it forever and what we should really be doing to serve our audience best. Ann also shares her secret to measuring activity around brand affinity and the easy way to build a perso...
2023-03-21
47 min
Absorb The Full Audiobook That Keeps Thriller Fans Hooked.
Everybody Writes (2nd Edition) by Ann Handley
Please visithttps://thebookvoice.com/podcasts/2/audible/20193to listen full audiobooks. Title: Everybody Writes (2nd Edition) Author: Ann Handley Narrator: Carolyn Jania, Ann Handley Format: mp3 Length: 11 hrs and 26 mins Release date: 03-14-23 Ratings: 4 out of 5 stars, 14 ratings Genres: Writing & Publishing Publisher's Summary: In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers. In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production...
2023-03-14
11h 26
Top Full Audiobooks in Self-Improvement, Career Development
Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content (2nd Edition) by Ann Handley
Please visit https://thebookvoice.com/podcasts/1/audiobook/653249 to listen full audiobooks. Title: Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content (2nd Edition) Author: Ann Handley Narrator: Carolyn Jania, Ann Handley Format: Unabridged Audiobook Length: 11 hours 26 minutes Release date: March 14, 2023 Genres: Career Development Publisher's Summary: In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers. In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process...
2023-03-14
30 min
Download Top Full Audiobooks in Self-Improvement, Career Development
Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content (2nd Edition) by Ann Handley
Please visithttps://thebookvoice.com/podcasts/1/audiobook/653249to listen full audiobooks. Title: Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content (2nd Edition) Author: Ann Handley Narrator: Carolyn Jania, Ann Handley Format: Unabridged Audiobook Length: 11 hours 26 minutes Release date: March 14, 2023 Genres: Career Development Publisher's Summary: In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers. In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and...
2023-03-14
11h 26
On Brand with Nick Westergaard
Crafting Your Brand Voice with Ann Handley
Ann Handley is the Chief Content Officer at MarketingProfs and the Wall Street Journal bestselling author of Everybody Writes. Recently, she embarked on a “down-to-the-studs” second edition of the book—revised, expanded, and 10% funnier. We talk about all of this—including why she didn’t want to promise more than 10% funny—this week on the On Brand podcast.About Ann HandleyAnn Handley is a Wall Street Journal bestselling author who speaks worldwide about how businesses can escape marketing mediocrity to ignite tangible results. IBM named her one of the seven people shaping mode...
2023-03-06
34 min
How I Work
Marketing pioneer Ann Handley shares tools, tactics and attitudes that will make you a better writer
When marketing expert and author Ann Handley says everyone should improve their writing skills, she doesn’t mean we should all be turning our email exchanges into florid prose or epic tomes - while better writing absolutely makes for better emails, Ann’s real goal when working on her writing is actually to improve her thinking. After her college professor told her that being a better writer would make her more successful in any field, she put her head down and committed to learning her craft. Along the way, she realised that the act of writing itself isn’t...
2023-02-01
32 min
SIMPLE brand With Matt Lyles
Ann Handley - Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
In this week’s episode of the SIMPLE brand podcast, I talk with Ann Handley, author ofEverybody Writes: Your Go-To Guide to Creating Ridiculously Good Content!Ann’s the Chief Content Officer for MarketingProfs which educates more than 600,000 marketers around the world. Her book - Everybody Writes - has been considered the bible for marketing writing for close to a decade. Ann recently expanded and revised the book to update it on how marketing, content, writing, and audience mindset have evolved since the first edition.Some...
2023-01-25
41 min
The Marketing Book Podcast
411 Everybody Writes by Ann Handley
Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content by Ann Handley About the Book: A hands-on field guide to consistently creating page-turning content that your audience loves. (And that delivers real results.) In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that’s helped hundreds of thousands become better, more confident writers. In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of...
2022-11-25
1h 11
On Your Terms with Erin King
Elevate Your Writing & Personal Brand with Ann Handley
Embrace that procrastination is all part of the writing process. Ann Handley is a digital marketing pioneer, writer and speaker, focused on inspiring businesses worldwide to elevate their marketing. She chats with Erin about embracing the struggles of writing and marketing, while staying true to your personal brand. Learn more about Ann at annhandley.com and follow her on LinkedIn (@annhandley). Check out her new second edition of her Wall Street Journal bestselling book, Everybody Writes.See omnystudio.com/listener for privacy information.
2022-11-16
23 min
Six Pixels of Separation Podcast
SPOS #851 - Ann Handley On Creating Ridiculously Good Content
Welcome to episode #851 of Six Pixels of Separation - The ThinkersOne Podcast. Here it is: Six Pixels of Separation - The ThinkersOne Podcast - Episode #851. Here is a truism that I live by: Knowing how to write (and speak) well is core to a person’s success in work (and life). When it comes to learning how to write better, one of my favorite people in the whole wide world is Ann Handley. Ann has a constant flow of brilliant thoughts on content and marketing. She is one of the most insightful writers, and an incredible presenter on...
2022-10-30
1h 06
Marketing Over Coffee
Ann Handley on Everybody Writes
In this Marketing Over Coffee: Ann Handley stops in to talk about the new edition of her book Everybody Writes! Direct Link to File Brought to you by our sponsors: The Mailworks and LinkedIn! We learn all about the completely revised Everybody Writes! What’s been going on at the Market Basket over the past 4 […] The post Ann Handley on Everybody Writes appeared first on Marketing Over Coffee Marketing Podcast.
2022-09-30
30 min
Marketing Over Coffee
Ann Handley on Everybody Writes
In this Marketing Over Coffee: Ann Handley stops in to talk about the new edition of her book Everybody Writes! Direct Link to File Brought to you by our sponsors: The Mailworks and LinkedIn! We learn all about the completely revised Everybody Writes! What's been going on at the Market Basket over the past 4 years? Email Newsletters as a major outlet for business writing - Check out Total Annarchy How Ann's voice has changed since the first edition 9:31 Get the high ROI only direct...
2022-09-30
30 min
Creator Science
Ann Handley – How to make your voice a differentiator in your work
Ann Handley is a writer, digital marketing pioneer, and author of the Wall Street Journal bestsellers Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content and co-author of Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business.Her company, MarketingProfs, is a marketing training and education company with more than 600,000 subscribers. She is a LinkedIn Influencer with more than 420,000 followers on Twitter. She is consistently named one of the most influential marketers on social media.In this episode, we’re exploring how Ann go...
2022-03-08
56 min
Making a Marketer
This is One Hundred with Content Marketing Maven, Ann Handley
When someone this important agrees to be your 100th episode guest, you record whenever she is available! Jen and Megan were beyond delighted when THE content marketing maven Ann Handley agreed to be on 100. (We might have fan-girled just a little!) Can you believe she used to think writing was boring? For real. She went from thinking she had to write about herself to writing stories about things that happened that delighted her… from thoughts, emotions, feelings… to the ridiculous stuff that goes on that she can tell stories about. Ann has so much t...
2022-03-02
1h 01
Search Engine Journal Show
The Third-Party Cookie Ban: Unlocking The Secrets Of First-Party Data with Ann Handley
Third-party cookies are on their way out, but the deep-data connection to your future audience isn't gone for good. This shift to first-party data allows you to pinpoint and own your audience's valid preferences, giving you greater control over your content strategy, customer experience, and marketing journey. First-party cookies are now your golden ticket to the perfect user experience and higher conversions. But how do you get your email subscribers to share their preferences with your brand? How do you get the information you need to customize their experience? Ann...
2022-02-08
1h 07
The Make it Big Podcast
Forecasting Content Marketing Trends for 2022 with Ann Handley
Content marketing expert Ann Handley joins the Make it Big podcast to recap the most compelling 2021 content strategies and reveals must-know trends for what’s on the horizon in 2022. It’s a deep dive you don’t want to miss. — Download Ann’s How to Newsletter Guide: https://annhandley.com/ah/wp-content/uploads/2021/11/ah_100news.pdf — Want even more Make it Big insights? Get inspired by more industry experts and stream sessions from previous Make it Big conferences on demand today. www.bigcommerce.com/make-it-big/
2022-01-18
46 min
Spiritual Dope
Ann Hince
Ann Hince stopped over on the Spiritual Dope Podcast and had quite a bit to say! About Ann: I am just like many other people. Just like you perhaps? I had a childhood with plenty of trauma and dysfunction. I had PTSD into my 30s, the result of two alcoholic parents. I became a software engineer because it was so comforting to know that logic could work in part of my life, even though it never seemed to work in my...
2022-01-09
49 min
Building With Buyers: Startup Marketing and Growth Fueled By Customers
58 - How To Nail Your Startup's Brand Voice With Ann Handley, Chief Content Officer at MarketingProfs
Ann Handley is THE digital marketing and content expert. It's like meeting a rockstar. But better because she's a rockstar marketer! She's a Wall Street Journal bestselling author. Keynote speaker. Writer. She's the Chief Content Officer at MarketingProfs. In addition: - 428k followers on LinkedIn (woah) - author of the book Everybody Writes (I have that one) - the Total Annarchy newsletter goes out every couple weeks with a focus on writing, marketing, and living your best life AND Ann helped me land one of my first clients back i...
2021-10-25
21 min
Inside B2B Influence
Ann Handley from MarketingProfs on Confluence - The B2B Content and Influence Connection
Inside B2B Influence Episode 14 - Lee Odden of TopRank Marketing interviews Ann Handley, Chief Content Officer at MarketingProfs. Discussion topics in this interview include: Does everybody have influence? Yes and no How the change to digital first B2B marketing has affected demand for influencers Relationships are everything for long term influence Trends in influencer content collaboration Growing emphasis on executive thought leadership and influence Worst practices influencer engagement How to integrate influencers with your newsletter What B2B marketers should do to improve their influencer marketing Some of Ann's favorite B2B industry influencers
2021-06-21
33 min
Content Inc. - The Podcast
Ann Handley and Total ANNARCHY
An interview with the amazing Ann Handley, who built her newsletter to over 50,000 subscribers in just a few short years. She details how she did it, and what's next. Ann covers: - How to think about your persona for your content effort - The best ways to build an audience with a newsletter - Why the welcome email is the most important email - What most email marketers are doing wrong ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by...
2021-06-10
1h 01
Unsubscribed!
#14: Tips on Writing, Creating, and Engaging Your Audience in an Increasingly Virtual World ft. Ann Handley
On this episode of the Unsubscribed! podcast Pierce sits down with Ann Handley, a Wall Street Journal bestselling author and Chief Content Officer at MarketingProfs. Ann shares how she makes time to create great content and breaks down key ingredients to keeping an audience engaged during a virtual event. Bonus: Ann tells us more about her journey as a public speaker and shares key things to think about before writing a book! This episode of the Unsubscribed! podcast is jam packed with tons of great advice from Ann. You’re not going to want to mi...
2021-05-17
45 min
Nathan Barry Archive
036: Ann Handley - How Expert Marketers Get More Subscribers
Ann Handley is the founder and Chief Content Officer for MarketingProfs, a marketing and training education company with more than 600,000 subscribers. She is a well-known public speaker, and has been writing a newsletter called Total Annarchy for the last three years.Ann is also a Wall Street Journal best-selling author of Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content, and Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. Ann was named a top thought leader by Forbes and one of the s...
2021-05-17
45 min
The School of Influence Podcast with Amanda Russell
19: Ann Handley on Building Influence through Content
Ann Handley, co-founder of MarketingProfs, began her career as a journalist, and her roots in storytelling and understanding the needs of her audience helped her launch a media business which has since evolved into becoming the premiere destination for professionals and educators to learn and get training for marketing, The best-selling author of two books, The Content Code and Everybody Writes, Ann continues to trail blaze the path forward for enterprises and professionals on how to create content that connects in a deep way. Learn all about how Ann built her influence through and content and how you and your...
2021-05-14
45 min
Joseph Jaffe is Not Famous
It’s the letter, not the news - with Ann Handley
Ann Handley is a proper OG. In fact she might be the OG’s OG. She 25 years since she founded ClickZ and if you haven’t heard about MarketingProfs, well then I hope you’ve been enjoying your life under a rock! Ann will be joining me as we do a bit of reminiscing, but mainly talking about where things are heading as it relates to marketing, relationship building, content strategy and so much more! Want a promo/shoutout on air or have an in-depth question for Ann? You can ask your question live or get a su...
2021-05-12
1h 06
Panic-Proof Radio
Let Go of Control To Gain Freedom in Your Business with Ann Handley
Ann Handley has built a massive following for herself in the world of marketing by building an approachable personal brand. So the thought of asking someone to help her with behind-the-scenes tasks was terrifying. Did this mean she wouldn't be approachable Ann anymore? Fortunately, Ann took the plunge and hasn't looked back. She visits the show to share what it was like learning to relinquish control and what's she's learned is possible when running a business with a trusted assistant by your side. Key Takeaways A great VA is like a spouse (or perhaps...
2021-04-23
43 min
The Personal Branding Podcast - Brands On Brands
Content Marketing and Blogging with Ann Handley | Ep. 161
Today's topic is a deep dive into content creation, content marketing, and why it matters. I discuss these topics with the amazing Ann Handley. We also get into her personal journey going from creating content for her company and other people to also creating content for her personal brand and building a community around her ideas. Ann is a Wall Street Journal bestselling author who speaks worldwide about how businesses can escape marketing mediocrity to ignite tangible results. HIGHLIGHTS: Discover what true content marketing is Figure out what platform works best for y...
2021-04-14
27 min
The Marketing Millennials
48 - Ann Handley (MarketingProfs): Everybody Can Write
Ann Handley is the Chief Content Officer of MarketingProfs, a training company that empowers marketers internationally with the skills they need to drive success at their companies. Ann is a speaker, author, and member of the LinkedIn Influencer program. She is the author of the Wall Street Journal best-seller on business writing, "Everybody Writes," and the co-author of the best-selling book on content marketing, "Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business."
2021-04-05
31 min
B2B Marketing and More With Pam Didner
163 - Rethinking Newsletters with Ann Handley
Today, I have a fantastic and fabulous guest – Ann Handley, Chief Content Officer of MarketingProfs. Author, speaker, and the most important title – my favorite title – writer. Ann started as a reporter for the Boston Globe, doing a bunch of news reporting and features. Features are really where her heart was because you can tell a story in Features in a different way than you can with a straight news report. She worked in journalism for a while and then started a company called ClickZ.com, which was one of the first sources of interactive marketing information. In 2000 Ann join...
2021-03-30
29 min
Highlights with Erin King
Love Your Writing with Ann Handley
Hi, highlighters! I am dropping a giant bomb with this week’s episode. Everybody writes. Don’t you? In this day and age, we are all publishers. We are all writers. And it’s not even just about literal writing anymore. You’re sharing your thoughts, you’re dictating, you’re speaking, you’re voice memo-ing, you’re communicating cross-channel to audiences around the world. This ability to constantly create content has made each one of us our own individual publishing empires! This episode’s guest is joining us for a transformative c...
2021-02-12
39 min
OneBook OnePage
Le nuove regole della scrittura - Ann Handley
Scrivere bene richiede tempo, ma ricordiamoci che l'alternativa non è guadagnare tempo, è perdere un'opportunità.In questo episodio continuiamo a parlare di personal branding, marketing e contenuti, con il libro di Ann Handley "Le nuove regole della scrittura". In chiusura, propongo alcune riflessioni dedicate al mondo dei consulenti finanziari, riprendendo alcuni spunti di Handley che potrebbero essere utili nella nostra comunicazione con i clienti.
2020-11-25
11 min
The Marketing Book Podcast
Ann Handley: Authors in Quarantine Getting Cocktails
Author Ann Handley returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss her Wall Street Journal bestseller, Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content, Ann Handley joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in her tiny house, her dogs, her children, the power of email newsletters, how not traveling has allowed her to do a lot of thinking, reading and jigsaw puzzles, and much more! Cheers! C...
2020-07-02
41 min
Content Heroes
The Intimacy of Email Newsletters, with Ann Handley
#41: Ann Handley, best-selling author, Founder of MarketingProfs, and the world’s first Chief Content Officer, explains how she uses her email newsletter to create an intimate connection with her audience and organically grow a list of loyal fans.Ann also shares why she doesn't use lead magnet opt-ins for her newsletter, what the biggest mistake is that most email newsletters make, and how to get over the hurdle of not being a great writer.If your content is falling flat and you're looking for a fresh approach that will have your audience anxiously waiting to se...
2020-06-30
29 min
Pin To Top
PTT 45: Ann Kristine's Social Media Book List
Books! Who loves books? I love books! If you are looking for a list of book recommendations for social media, this episode is for you. I am sharing with you my top ten social media books list. Go and get them on your favorite book store. Let me know which social media book have you read that deserves to be on our social media book list! Check out the recommended social media books here: (not affiliated links) Contagious by Jonah Berger Made to Stick by Chip and...
2020-06-28
23 min
Six Pixels of Separation Podcast
SPOS #719 - Ann Handley On Writing, Newsletters And Content
Welcome to episode #719 of Six Pixels of Separation. Here it is: Six Pixels of Separation - Episode #719 - Host: Mitch Joel. One of my favorite people in the whole wide world is Ann Handley. Brilliant thoughts on content. One of the most insightful writers. An incredible presenter on the concepts of content marketing and storytelling. Successful businessperson. Author of two bestselling books, Everybody Writes and Content Rules (co-authored with C.C. Chapman). Currently, she runs MarketingProfs, which is a training and education company that has helped millions of professionals. Her previous company, ClickZ, was one of the f...
2020-04-19
1h 02
The Storytellers Network
Ann Handley Says Everybody Writes - So Tell a Story! (#117)
She’s a Wall Street Journal Best-selling Author and World’s First Chief Content Officer. Ann Handley is a marketing thought leader, writer and a great human.Ann is a digital marketing pioneer and the Chief Content Officer of MarketingProfs, the leading marketing training company with more than 600,000 subscribers. She is the Wall Street Journal bestselling author of Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content and Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. Her books have been translated into 19 languages, including Turk...
2020-03-02
47 min
YouTube Ads Podcast | VidAction with Dane Golden
How Video Content Marketing Can Learn From Good Writing with Ann Handley from Marketing Profs
Ann Handley from Marketing Profs is an expert in helping businesses do content marketing better, and traditionally that means written content for blogs. But how do these best practices correlate to YouTube videos. Today Ann is telling us how.GUEST: Ann Handley from Marketing Profs. Get Ann’s newsletter and her books, Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content and Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. Also follow her on MarketingProfs Twitter, her personal Twitter, LinkedIn, and YouTube....
2020-02-13
36 min
VidAction Podcast - For Growing YouTube Channels, Video Creators, and Video Marketing Tips
How Video Content Marketing Can Learn From Good Writing with Ann Handley from Marketing Profs
Ann Handley from Marketing Profs is an expert in helping businesses do content marketing better, and traditionally that means written content for blogs. But how do these best practices correlate to YouTube videos. Today Ann is telling us how.GUEST: Ann Handley from Marketing Profs. Get Ann’s newsletter and her books, Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content and Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. Also follow her on MarketingProfs Twitter, her personal Twitter, LinkedIn, and YouTube....
2020-02-13
36 min
TAG! Sales & Marketing Podcast
Ax Throwing, Being Nice, and The Magic of Slow Moments - With Ann Handley
This was one of my favorite interviews ever. Ann was incredibly fun to hang out with. She was also in my top 5 marketers in my "interview bucket list."During this interview we got personal and talked about how Ann got started in writing, how she connects with her audience and what she does to slow down. I have an emotional connection with Ann's book 'Everybody Writes.' We talked about my mom, her struggle with cancer and how the words of a professor telling her that she couldn't write deeply affected her and they became the...
2020-02-12
1h 08
Steal the Show with Michael Port
128 Ann Handley on Serving Your Audience Through Better Storytelling
On today’s episode of Steal the Show, we’re talking about using the tricks of the journalism trade for producing better storytelling online and on stage. Ann Handley is a digital marketing pioneer and the author of the Wall Street Journal bestselling book Everybody Writes and Content Rules. Named by IBM as one of the seven people shaping modern marketing, she has more than 400,000 LinkedIn followers. Read more at https://stealtheshow.com/podcast/128-ann-handley-serving-audience-better-storytelling/.
2019-12-31
1h 06
Caged Vision Podcast
91: An Interview with Ann Handley
Today is a repost of my interview with Ann Handley from earlier this year. It really was a great show. I hope you enjoy it and happy holidays. Ann Handley is a writer, digital marketing pioneer, and Wall Street Journal best-selling author who inspires and empowers you to create marketing that your customers will love, igniting real results for your business.
2019-12-19
47 min
AQ's Blog & Grill
Everybody Writes | Ann Handley
Ann Handley is a veteran of creating and managing digital content to build relationships for organizations and individuals. Ann is the author of the Wall Street Journal bestseller ‘Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content. She is the chief content officer of MarketingProfs; a columnist for Entrepreneur magazine; a LinkedIn Influencer; a keynote speaker, a mom, and a writer. In this AQ’s Blog & Grill Q&A, Ann talks with Alan about how we are all writers, and provides tips on being a great storyteller. Ann talks about how writing is a habit, not an a...
2019-12-16
11 min
Marketing Unplugged
Ann Handley — Leverage Your Fun Voice in B2B Marketing. It’s 2019, Our Brand Doesn’t Need to be Boring
If you’re a marketer, I’m sure you’ve heard of our guest today, Ann Handley. Ann is the Chief Content Officer at Marketing Profs. She is a digital marketing pioneer, best selling author, speaker, influencer, and novice tap dancer. She inspires, engages, and educates marketers every day. As a go-to marketing maven for everyone on our Demand Spring team (not to mention the teams of our clients), we are so excited to sit down with Ann and talk about how she found her way into marketing and what keeps her interested and motivated as one of the top co...
2019-08-31
47 min
The Funnily Enough Show
Writing World Class Copy & Content - With Ann Handley
Learn how to write amazing content & copy with Wall Street Journal best-selling author, Ann Handley. Ann is the owner of Marking Profs (https://www.marketingprofs.com/) , a marketing & training education company with more than 600k subscribers. She’s one of the most influential marketing speakers in the world… and she is an absolute legend.
2019-08-24
33 min
The Marketing Mentor Podcast
#374: How to Write Ridiculously Good Email News-“letters" with Ann Handley
In the latest episode, I got to chat with Ann Handley, best-selling author of “Everybody Writes,” and the world’s first Chief Content Officer. We bonded over our mutual obsession with email newsletters and talked all about how to write ridiculously good content and the art of curating content. If you like what you hear, write a review, subscribe on Apple Podcasts and be sure to sign up for Ann’s newsletter, Total Annarchy, and for my Quick Tips from Marketing Mentor.
2019-07-24
26 min
Punch Out With Katie and Kerry
Ann Handley on Procrastibaking, Quinceañeras, and Vintage Typewriters
Do you procrastibake? In this episode of Punch Out With Katie and Kerry, we talk with Ann Handley to learn how she clears her head by baking, the incredible party she threw her true love (Abby), and why typewriters are superior to computers. Ann is a best selling author, keynote speaker, and Chief Content Officer at MarketingProfs. In this episode we learned: How learning to bake bread helped with Ann’s writing The quinceañera she threw for her Cavalier King Charles Spaniel Why John Mulaney standup is her happy place How big Ann's typewriter collection is (a...
2019-06-15
23 min
Inspired Money
Tips for Better Business Writing with Ann Handley
Wall Street Journal best-selling author, keynote speaker, and MarketingProfs Chief Content Officer, Ann Handley shares her career path and tips for better business writing. Guest Biography Ann Handley is a Wall Street Journal bestselling author who speaks worldwide about how businesses can escape marketing mediocrity to ignite tangible results. IBM named her one of the 7 people shaping modern marketing. Ann is a digital marketing pioneer and the Chief Content Officer of MarketingProfs, the leading marketing training company with more than 600,000 subscribers. She is the Wall Street Journal bestselling author of Everybody Writes: Your Go-To Guide...
2019-05-29
50 min
Wild Business Growth
#27: Ann Handley - Queen of Content Marketing, Chief Content Officer of MarketingProfs
Ann Handley, the Queen of Content Marketing, World's First Chief Content Officer, Wall Street Journal Bestselling Author, and Keynote Speaker joins the show to share how she's grown MarketingProfs to new content heights. Hear how she became a digital pioneer, why writing is so important today, how to find your voice, and tips on staying creative while working from home. Connect with Ann at AnnHandley.com, MarketingProfs at MarketingProfs.com, and sign up for Ann's newsletter at AnnHandley.com/Newsletter
2019-01-23
43 min
Wild Business Growth
Ann Handley - Queen of Content Marketing, Chief Content Officer of MarketingProfs
Ann Handley, the Queen of Content Marketing, World's First Chief Content Officer, Wall Street Journal Bestselling Author, and Keynote Speaker joins the show to share how she's grown MarketingProfs to new content heights. Hear how she became a digital pioneer, why writing is so important today, how to find your voice, and tips on staying creative while working from home. Connect with Ann at AnnHandley.com, MarketingProfs at MarketingProfs.com, and sign up for Ann’s newsletter at AnnHandley.com/Newsletter
2019-01-23
43 min
The Audience
002: Marketing Profs' Best-Selling Author Ann Handley offers creative and speaking tips
My guest for this premiere episode of The Audience is Ann Handley, which I’m so grateful for. Ann is a Wall Street Journal bestselling author who speaks worldwide about how businesses can escape marketing mediocrity to ignite tangible results. IBM named her one of the 7 people shaping modern marketing. Ann is the Chief Content Officer of MarketingProfs, the leading marketing training company. She is the Wall Street Journal bestselling author of Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content, and co-author of Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (an...
2018-12-10
53 min
The Speaker Lab Podcast
How to Develop Your Voice Through Speaking and Writing with Ann Handley
Have you ever considered how to develop your voice through speaking and writing? Whether you are a speaker who wants to write or a writer who has a book to promote writing and speaking go hand in hand. Here to tell us more about this is Ann Handley.Ann is the Chief Content Officer of MarketingProfs, she's also a best-selling author and a speaker. Today on The Speaker Lab she and Melanie are talking about writing and speaking are intertwined, how to find and refine your unique voice and the importance of showing up authentically on stage...
2018-10-30
29 min
Leadership, Brand Strategy & Transformation - Minter Dialogue
Creating ridiculously good content with MarketingProf's Chief Content Officer, Ann Handley
Minter Dialogue Episode #292 Ann Handley is a keynote speaker of great renown, digital marketing pioneer, WSJ best-selling author, and partner and chief content officer at MarketingProfs. In the first ever themed podcast here, Ann and I riffed on ultimate frisbee metaphors and images throughout, talking about how brands should go about making ridiculously good content, the importance of developing pathological empathy, and how to navigate great digital marketing in today's crowded marketplace. Ann provides a ton of tips and tricks to generate and distribute great content. So, if you want content delivered with a brilliant spin, give this interview...
2018-09-02
42 min
Marketing Speak
97. Creating Ridiculously Good Content with Ann Handley
Ann Handley, an amazing writer and marketer, joins me today. She knows exactly what it takes to attract, engage, and keep an audience in today’s market. Quality content is more important than ever in the world of marketing. You shouldn’t just be focused on churning out content in an attempt to reach more customers. That’s a surefire way for your content to get lost in the ever-widening sea of information. Instead, you need to specifically identify your audience and create content that addresses their needs. Ann talks to me about all that and more, so listen in and...
2017-08-30
1h 04
The Digital Marketing Superhero's Club
6 Things I Learned About Blogging From Ann Handley – Blogcentric #80
This time last year I didn’t know who Ann Handley was. Really! What do you mean you don’t either? In fairness, my friends may have been mentioning her name for a while but it took time to sink in. I met her at Social Media Marketing World, I bought her book and now I’m a […] The post 6 Things I Learned About Blogging From Ann Handley – Blogcentric #80 appeared first on Spiderworking.com - Digital Marketing Strategy For Small Business.
2017-06-01
11 min
The Digital Marketing Superhero's Club
6 Things I Learned About Blogging From Ann Handley – Blogcentric #80
This time last year I didn’t know who Ann Handley was. Really! What do you mean you don’t either? In fairness, my friends may have been mentioning her name for a while but it took time to sink in. I met her at Social Media Marketing World, I bought her book and now I’m a […] The post 6 Things I Learned About Blogging From Ann Handley – Blogcentric #80 appeared first on Spiderworking.com - Digital Marketing Strategy For Small Business.
2017-06-01
11 min
The Heart Of Marketing
121: Ann Handley Talks Content Marketing Strategy
We are delighted to welcome Ann Handley to The Heart of Marketing today. She's interviewed by our also delightful co-host John Gregory Olson who is a self-professed "fan boy" of Ann and her work. Taken directly from her website: Ann Handley is a veteran of creating and managing digital content to build relationships for organizations and individuals. Ann is the author of the Wall Street Journal bestseller Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content (September 2014, Wiley) and co-author of the best-selling book on content marketing, Content Rules: How to Create Killer Blogs, P...
2017-04-18
45 min
Same Side Selling Podcast
081 Ann Handley | How to Create Great Marketing Messages that Resonate
If you’re a company with a great product or service, marketing is critical to your business growth – both online and off. In fact, creating great marketing can be the difference between booming sales and flailing sales. But great marketing doesn’t happen in a vacuum or the confines of a boardroom. Great marketing is created when organizations takes risks. When they’re creative. When they’re obsessed with their customers. My guest on today’s episode of the Grow My Revenue Business Cast is marketing and branding expert Ann Handley. Ann is the Chief Content Officer for MarketingProfs, an online educa...
2017-03-05
31 min
The Managing Editor Show
EP008: BONUS! Ann Handley from MarketingProfs and AnnHandley.com
"Utility x Inspiration x Empathy = Quality Content" Pretty great quote, huh? Lucky for Elisa & Jess, the author of that passage, Ann Handley, is joining them today for a great conversation about what it means to write for your audience. And, because it's a bonus episode, Ann discusses not one, but two helpful apps for improving your writing. It's Episode 8, and it's certainly not enough. I mean, the episode itself is great, I just meant we need more episodes because they're so...great. Enjoy! LINKS Up Goer - http://splasho.com/upgoer5/ Hemingway App - http://www.hemingwayapp.com/ MUSIC USED "Six G...
2017-01-03
30 min
Enterprise Marketer Podcast - Conference
Ann Handley on Everybody Writes and Slow Marketing
Ann Handley sits down with us at MarketingProfs’ B2B Forum to discuss her latest book, Everybody Writes, and why slow marketing is a practice you should consider in 2017.I cannot thank Ann enough for the impact her content has had in my life. In fact, it is the perfect case study of how to market well to a person and have them become a part of your audience and your customer base. Listen to her considerations of the reader in advance, and how the book comes from a desire deep in her life that she had to ge...
2016-11-04
12 min
On Brand with Nick Westergaard
How to Be Your Brand’s Editor in Chief with Ann Handley
"The value of an editor cannot be understated. The editor is the proxy for the audience." As the Chief Content Officer of MarketingProfs and the best-selling author of Everybody Writes and Content Rules, Ann Handley knows a thing or two about writing and editing. Most marketers have staffed up for content creation but what about editing? How do you know if you're creating what's best for your audience and brand. We discussed all of this with Ann on this week’s episode of the On Brand podcast.About Ann HandleyAnn Handley is a Wall Street...
2016-10-31
35 min
Local Business Stories by Alignable: Careers, Entrepreneurship, Local Business and Small Business
Ep #6: Harnessing the Power of Content Marketing with Ann Handley
In this episode of Local Business Stories, Ann Handley tells us some excellent stories about local businesses she's worked with that take content marketing to impressively unique places. From Snapchats about pizza, to smartphone apps, to music videos about cleaning carpets, Ann details how any local business can harness the customized opportunities that content marketing affords. Get full show notes and more information here: http://bit.ly/2a5mrkG
2016-06-27
37 min
AQ's Blog & Grill
Ann Handley | Everybody Writes
Ann Handley is a veteran of creating and managing digital content to build relationships for organizations and individuals. Ann is the author of the Wall Street Journal bestseller ‘Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content. She is the chief content officer of MarketingProfs; a columnist for Entrepreneur magazine; a LinkedIn Influencer; a keynote speaker, a mom, and a writer. In this AQ’s Blog & Grill Q&A, Ann talks with Alan about how we are all writers, and provides tips on being a great storyteller. Ann talks about how writing is a habit, not an a...
2016-04-04
10 min
Build a Better Agency Podcast
Episode 23: How To Create Content That Matters, with Ann Handley.
Ann Handley speaks and writes about how you can rethink the way your business markets. Cited in Forbes as the most influential woman in Social Media and recognized by ForbesWoman as one of the top 20 women bloggers, Ann Handley is the Chief Content Officer of MarketingProfs, a training and education company with the largest community of marketers in its category. Her book, "Everybody Writes: Your Go-to Guide to Creating Ridiculously Good Content," is a Wall Street Journal bestseller. She is a monthly columnist for Entrepreneur magazine, a member of the LinkedIn Influencer program, and co-author of the...
2016-03-14
45 min
Evolve Leadership
ANN HANDLEY | Kicking imposter syndrome’s ass #023
Ann Handley posted a question on her Facebook feed, "So who *doesn't* feel like they have Imposter Syndrome? (Or hasn't at some point.)" What transpired was a barrage of other influencers identifying with the struggle. On this show, joined by my twin brother Marcus Nelson, we offer refreshingly candid discussion around our personal journeys with imposter syndrome, how it's both normal and necessary. Ann Handley is the author of Wall Street Journal's bestseller Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content (September 2014, Wiley) and co-author of the best-selling book on content marketing, Content Rules...
2016-02-08
39 min
Reach Personal Branding Interview Series podcast
Ann Handley- Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
If you have a website, you are a publisher. If you are on social media, you are in marketing. And that means we are all writers. In this interview with William Arruda, founder of Reach Personal Branding, Ann Handley tells us why writing matters more now, not less. Discover Ann’s reference list of resources and other content tools to help you produce your best work. In this interview you will learn: • Why being able to communicate in writing is critical to success • The proven process and strategy of content creation, production and publishing...
2016-02-03
48 min
B2B Nation
Ann Handley: Mapping Content Strategy to Business Goals
Ann Handley is the Chief Content Officer of MarketingProfs. She shares her thoughts on the difference between advertising and marketing campaigns, the resurgence of print, personas, and more! Find out more about MarketingProfs: http://marketingprofs.com ...and Ann: http://www.annhandley.com
2016-01-28
16 min
The Self-Employed Life
109: Ann Handley - Everybody Writes
Do you think of yourself as a writer? In today's online world, we're all writers. Between emails, social media posts, marketing materials, and content creation we are all writing more than ever before. Learning how to be an effective writer is key. We're joined today by one of the world's leading marketing experts who wants to shed light on writing and the future of marketing. Ann Handley is a Wall Street Journal best-selling author, keynote speaker, and the world’s first Chief Content Officer. She speaks and writes about how you can rethink the way your business ma...
2015-12-16
41 min
Women Worldwide
Women Worldwide with Guest Ann Handley
The host of Women Worldwide, Deirdre Breakenridge, welcomes her guest to the show, Ann Handley. Ann is the first person in the world to have the title Chief Content Officer. She is currently the Chief Content Officer at MarketingProfs, and a veteran of creating and managing digital content. Ann is also the author of a new book, Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content. On the show, Ann discussed her days as a journalist and news reporter, tracing her writing passion all the way back to elementary school. She shares her thoughts on the...
2015-07-31
31 min
Women Worldwide with Deirdre Breakenridge
Ann Handley on Women Worldwide
Ann Handley, the first person in the world to have the title Chief Content Officer joins Host Deirdre Breakenridge on Women Worldwide. She is currently the Chief Content Officer at MarketingProfs, and a veteran of creating and managing digital content. Ann is also the author of a new book, Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content. On the show, Ann discussed her days as a journalist and news reporter, tracing her writing passion all the way back to elementary school. She shares her thoughts on the difference between business writing years ago and writing...
2015-07-31
31 min
Women Worldwide
Women Worldwide with Guest Ann Handley
The host of Women Worldwide, Deirdre Breakenridge, welcomes her guest to the show, Ann Handley. Ann is the first person in the world to have the title Chief Content Officer. She is currently the Chief Content Officer at MarketingProfs, and a veteran of creating and managing digital content. Ann is also the author of a new book, Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content. On the show, Ann discussed her days as a journalist and news reporter, tracing her writing passion all the way back to elementary school. She shares her thoughts on the...
2015-07-31
31 min
All the Social Ladies
Show #70 - Ann Handley
Ann Handley is a veteran of creating and managing digital content to build relationships for organizations and individuals. Ann is the author of the Wall Street Journal bestseller Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content (September 2014, Wiley) and co-author of the best-selling book on content marketing, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (2011, Wiley). She is the Chief Content Officer of MarketingProfs; a columnist for Entrepreneur magazine; a LinkedIn Influencer; a keynote speaker, mom, and writer.
2015-07-21
28 min
Content Inc. Podcast's tracks
Ep. 18: Forcing Yourself Out of Your Comfort Zone with Ann Handley
Taking on a content first mentality with your marketing, means you must be willing to put yourself out there, possibly in ways you never imagined. Taking a stand, having a strong point of view and perhaps even shaking up the status quo are all elements that need to be considered when developing content for your business. In this episode of Content Inc. Joe Pulizzi is joined by Ann Handley, Chief Content Officer, MarketingProfs. Ann shares a story from her grade school years of how being forced to evaluate what it meant to literally sit on the sidelines affected more than...
2015-07-12
10 min
Everyday MBA
19: Everybody Writes with Ann Handley
Ann Handley discusses her book "Everybody Writes" and success tips for creating ridiculously good content. Ann is a best-selling author and was cited in Forbes as the most influential woman in Social Media and recognized by ForbesWoman as one of the top 20 women bloggers today. Stay tuned after the interview for five action items you can do to immediately take advantage of the ideas and advice in this interview, and hear some bonus comments from Ann as well as some listener shout-outs in the second half. Host, Kevin Craine. @Everyday_MBA Everyday-MBA.com
2015-07-11
32 min
Crack the Customer Code
Episode 027: Customer Experience Fragmentation, Ann Handley, and #1 Cochran Automotive
Will customer experience become as fragmented as marketing An interview with Ann Handley, author of Everybody Writes And our Customer Hero is #1 Cochran Automotive Will Customer Experience Become as Fragmented as Marketing Jeannie and Adam discuss whether or not customer experience will become as fragmented and specialized as marketing and other developed industries like accounting and law. Adam argues that increased specialization is the natural progression in any developing industry. Jeannie warns against having too broa...
2015-05-21
32 min
Converge: The Business of Creativity Podcast with Dane Sanders
Ann Handley on How Everybody Writes
You are a writer. Sure, you may not be a writer in the traditional sense as it relates to publishing books or articles for publication. Maybe you don t even have a blog or website where you publish content. Maybe you do. Either way, writing is a core human technology. It s something we all do on some level. It s a necessity. Ann Handley, author, speaker, curator, marketer, taste maker and generally awesome person, joins Dane in this episode of Converge. They talk about Ann s journey from college, to publishing her...
2015-05-05
32 min
The Writer Files: Writing, Productivity, Creativity, and Neuroscience
How Bestselling Author Ann Handley Writes
In this episode I ve invited digital marketing pioneer Ann Handley to chat with me about her writing process. She s a Wall Street Journal bestselling author, brilliant keynote speaker, the world s first Chief Content Officer, and a prolific digital content creator.Ann Handley appeared on the written interview series last year and stopped by again to share her methods of madness with us.You can also see Ann live at Authority Rainmaker, a carefully designed live educational experience that presents a complete and effective online marketing strategy to help you immediately accelerate your...
2015-05-04
33 min
Writers' Rough Drafts
Writers' Rough Drafts with Ann Handley - Episode 018
Ann Handley is a veteran of creating and managing digital content to build relationships for organizations and individuals. Ann is the author of the Wall Street Journal bestseller Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content (September 2014, Wiley) and co-author of the best-selling book on content marketing, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (2011, Wiley). She is the Chief Content Officer of MarketingProfs; a columnist for Entrepreneur magazine; a LinkedIn Influencer; a keynote speaker, mom, and writer. - See more at: http://www.annhandley.c...
2015-03-10
00 min
The Marketing Book Podcast
005 Everybody Writes by Ann Handley
Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley https://www.salesartillery.com/marketing-book-podcast/the-marketing-book-podcast-everybody-writes-ann-handley
2015-02-13
25 min
Content Inc. - The Podcast
Episode 18: Forcing Yourself Out Of Your Comfort Zone {with Ann Handley}
Taking on a content first mentality with your marketing, means you must be willing to put yourself out there, possibly in ways you never imagined. Taking a stand, having a strong point of view and perhaps even shaking up the status quo are all elements that need to be considered when developing content for your business. In this episode of Content Inc., Joe Pulizzi is joined by Ann Handley, Chief Content Officer, MarketingProfs. Ann shares a story from her grade school years of how being forced to evaluate what it meant to literally sit on the sidelines affected more...
2015-01-27
10 min
Living Your Passion
Ann Handley on Ridiculously Good Writing
I've had the honor of knowing - and being friends with - today's guest (#37!) Ann Handley - for ... well ... a long time. She's smart. She's funny (proof here). She does not take herself too seriously (see #AnnIsNotImpressed). Oh, and she also happens to be one of the best writers I know ... and has a new best-selling book out, Everybody Writes (see my book review blog post / video). Follow Ann online, read her book, talk with her on Skype (or in person!) and you'll quickly realize what her passion is. I'd ask you to guess, but it...
2014-12-23
39 min
Stream Audiobook in Business, Management
Everybody Writes by Ann Handley | Free Audiobook
Listen to full audiobooks for free on :https://hotaudiobook.com/freeTitle: Everybody Writes Author: Ann Handley Narrator: Cynthia Barrett Format: Unabridged Length: 8 hrs and 44 mins Language: English Release date: 12-16-14 Publisher: Audible Studios Genres: Business, Management Summary: Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social...
2014-12-16
8h 44
CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50
033 The power of writing with an ‘undiluted voice’ with Ann Handley
Ann Handley is the Chief Content Officer of Marketing Profs and author of the new book 'Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content'. Ann is all about empowering people to become better writers in a marketing context. In this interview she discusses the power of telling stories from the perspective of your customers, and why it's important for thought leaders to write with an "undiluted voice".
2014-11-05
38 min
Six Pixels of Separation Podcast
SPOS #426 - Everybody Writes With Ann Handley
Welcome to episode #426 of Six Pixels Of Separation - The Twist Image Podcast. When everybody is writing, it can be challenging to find good writing (let alone, great writing). Ann Handley is a great writer. Don't believe me? Just start reading her blog. She's had an incredible career, including being the co-founder of ClickZ and she's currently the Chief Content Officer at MarketingProfs. When people ask me about what it takes to be great at writing content (online or otherwise), I think of my dear friend, Ann. I was honored to be asked to write a blurb for her...
2014-09-07
58 min