Look for any podcast host, guest or anyone
Showing episodes and shows of

Ann Kristine Penaredondo

Shows

Off The Record with Ann KristineOff The Record with Ann KristineBakit May "Off The Record Podcast with Ann Kristine"?Off The Record Podcast with Ann Kristine host shares the unique journey that led to the creation of this podcast. Malalaman mo na ang dahilan sa likod ng mga untold stories of former call center agents and how their experiences reveal important social and economic issues in the Philippines.Paalala lang ha: Wala talagang naging karanasan si Ann sa call center. Ever. Pero ang curiosity niya - plus two situations that aligned - allows her to reflect on the nuances of the call center industry. The show comes alive...2025-04-2312 minOff The Record with Ann KristineOff The Record with Ann KristinePodcasting Insights from the Off The Record HostTo start this podcast, Off The Record host Ann Peñaredondo, a seasoned podcaster, takes the mic to discuss various aspects of podcasting. She shares insights on DISC personality types, especially how being an 'I' influences her approach. Ann offers valuable tips for those who aren't naturally bubbly on how to prepare and succeed in podcasting. The conversation includes anecdotes about influential guests, such as Bro. Bo Sanchez and industry expert Marcus Murphy, delve into Ann's journey from her first podcast in 2015 to her current projects. Ann also touches on the roles of A...2025-02-2451 minPin To TopPin To TopPTT 92: Facebook Advertising Series: My Facebook Ads StoryMy first encounter with Facebook ads started as a requirement for my social media manager job. I had to learn it. In this episode, I am sharing with you my Facebook ads story - from learning from Jon Loomer to Jomar Hilario and creating my very first Facebook ad campaign.2021-05-2719 minPin To TopPin To TopPTT 91: On Unicorn Social Media ManagersEntrepreneurs: you’ve seen it or even created it. You know, those social media manager requirements for your business.It’s funny that some entrepreneurs are looking for social media managers who seemed to know and have it all. Plus they are requiring social media managers to have master’s degree or at least half a decade working experience for everything digital marketing. Geesh, talk about looking for someone that doesn’t exist!Listen to this episode so you could understand what not to do when looking for a social media manager for your busi2021-05-1813 minPin To TopPin To TopPTT 90: Creating Food Solutions During the Pandemic with Sheree Baylon-Brizo Part 2There are business owners who create products and services then launch it to the world. There are those who, before launching a product or service, does research before launching it to the world.Which is better? Well, who knows? To me, the most important thing is that we never lose touch with our customers. Sheree Baylon-Brizo, Founder of Lapu-lapu City Food Market, talks about the future of their food app, Kaon Ta.Learn more:Lapu-lapu City Food Market2021-05-1022 minPin To TopPin To TopPTT 89: Creating Food Solutions During the Pandemic with Sheree Baylon-Brizo Part 1Do you love food? Would you go miles to search for it? I knew of Lapu-lapu City Food Market Founder Sheree Baylon-Brizo from Jomar Hilario. She has used all her digital marketing skills not only for her clients but also as a homeschooling mom and a budding YouTuber.But the pandemic pushed her to do more. It took one post of a food app launch for me to ask her what’s up. What she said wowed me, so I thought, “This is Pin To Top worthy.”Munch this episode with your favorite food b...2021-05-0425 minBrand Your Purpose with Donna AranetaBrand Your Purpose with Donna AranetaLearn the BEAUTY of Knowing Your Purpose and GLOW Differently with Ms. Ann Kristine PeñaredondoAnn Kristine Peñaredondo is an author of the book “Small is Big: The Five Exceptional Small Things on How to Switch from Being a Corporate Junkie to a Big Time Online Professional”, a public speaker, Podcast host, and a Facebook Marketing Strategies. She managed to grow the top brands that we normally see in shopping malls, helped a lot of authors to increase their readership and sales, and helped a lot of industries in business, food, health, and education. This episode is also very close to my heart because she is one of the people who inspir...2021-04-3032 minPin To TopPin To TopPTT 88: Marcus Murphy on His Entrepreneurial Journey While Building a Playhouse and LinkedIn Lessons Part 2I see two kinds of people on LinkedIn: the ones who provide tons of value and those who are “buy from me” people. Which one are you?The second-part of the Pin To Top Podcast interview with Marcus Murphy, is full-packed of LinkedIn learning. If you have been neglecting LinkedIn for the longest time, this could be the opportunity for you to take a second look on LinkedIn and stop treating it as your “online resume.” For a full-packed LinkedIn Learning, you may check out Marcus’ “Craft an all-star LinkedIn profile” on Digital Marketer and L...2021-04-2618 minPin To TopPin To TopPTT 87: Marcus Murphy on His Entrepreneurial Journey While Building a Playhouse and LinkedIn Lessons Part 1You don’t know how happy I felt when Marcus Murphy, CEO of The Five Percent and a LinkedIn Advisory Board Member, said YES to a Pin To Top Podcast interview. He’s the first person from LinkedIn that I had for the show, so I think I started it off, right?In this first of the two-part interview, Marcus talked about leaving a dream job to start his own company (he’s Digital Marketer’s Head of Partnerships), marketing and sales, and how is his children’s beautiful playhouse. (That last one’s a MUST listen if you are a...2021-04-1943 minPin To TopPin To TopPTT 86: When is the Best Time to Post on Facebook and How Many?An Internet search would provide you millions of answers to the question, "When is the best time to post on Facebook Page and how many?"I am sharing with you my best practice on posting content on Facebook Pages.2021-04-1210 minPin To TopPin To TopPTT 85: The Truth About Facebook TrollsNo, I am not talking about the cute trolls that Dreamworks created.Based on a Scandinavian folklore, trolls can live with humans but are rarely helpful to us. This is still true up to this world where technology is everywhere. I even learned that there are many types of trolls!What do you do when trolls throw a party on your Facebook Page? Listen to this episode to find out. 2021-04-1010 minPin To TopPin To TopPTT 84: Biggest Takeaways from Digital Marketer's "Buyers From Scratch" Challenge (and 2021 Social Media Trends)I'm sharing with you how I put on hold a project to learn first, care of Digital Marketer's "Buyers from Scratch" Challenge: why I took the challenge, how was the ride, and my biggest takeaways.Plus the 2021 Social Media Trends that you should consider.Reference: https://www.socialmediatoday.com/news/experts-predict-top-10-social-media-trends-for-2021-infographic/587695/2021-03-2925 minPin To TopPin To TopPTT 83: Facebook's Latest Changes: IOS, Likes is No More, and What's ComingWe are already experiencing the post-IOS 14 effects on Facebook. Is there anything coming out from Facebook that's going to help entrepreneurs and experts? Yes.Listen to some of the latest changes on Facebook and how you can use them for your business.References:Michael Stelzner and Mari Smith: https://www.linkedin.com/video/live/urn:li:ugcPost:6772945186461896704/New Facebook features:https://www.searchenginejournal.com/facebook-pages-redesigned-5-new-features-added/391873/#close2021-03-2420 minPin To TopPin To TopPTT 82: Pandemic Turns One: How is Your Business?As the COVID-19 pandemic turns one this week, how are you and your business?How have you shifted to fit market changes? How have you shifted to fit your customers' new needs? What has your business struggled with, and what was a raging success?Now is the perfect time to figure out what worked, what didn't, and what you'll carry into the next year.Also, if you're looking for other podcasts to listen to, you may check out these podcasts where I talked about Facebook marketing for businesses:The JPaul Hernandez...2021-03-1520 minPin To TopPin To TopPTT 81: Three Types of Facebook Pages of BusinessesIn my recent Facebook Marketing session for business owners, I told them the types of Facebook Pages that business owners have. Which type does your Facebook Page fall? What can you do about it? Listen to this episode to find out more. If want to get help on your Facebook Marketing, I am a call away! Click here to find out how you can book a call: https://annkristine.com/facebook-marketing/2021-03-1110 minPin To TopPin To TopPTT 80: Lessons from Clubhouse AppClubhouse launched in April 2020 but now has 10 million weekly active users. So far, three people have asked me if I am there. Can your business get leads on this emerging platform? Or what business and marketing lessons can you learn from Clubhouse?Pin To Top is now on Vurbl: https://vurbl.com/station/1VdWkHNnlE4/2021-03-0311 minPin To TopPin To TopPTT 79: Building Businesses with Karla Singson Part 2Karla Singson is a serial entrepreneur who leaves footprints in the path of business and entrepreneurship. And why not? From first and foremost being a writer and speaker, Karla has successfully ventured in events, public relations, franchising, and digital marketing.Find out Karla’s exceptional attitude in building businesses and how you can learn from her.What you can learn from Karla from the second part of her interview episode:1. Where Philippine business is headed2. Top business ideas to get started (less capital!)3. How to get started in social med...2021-03-0131 minPin To TopPin To TopPTT 78: Building Businesses with Karla Singson Part 1Karla Singson is a serial entrepreneur who leaves footprints in the path of business and entrepreneurship. And why not? From first and foremost being a writer and speaker, Karla has successfully ventured in events, public relations, franchising, and digital marketing.Find out Karla’s exceptional attitude in building businesses and how you can learn from her.What you can learn from Karla from this episode:1. The big mistakes that you could be doing as you start your business2. Three things you should consider when creating a business3. How choosing a b...2021-02-1931 minPin To TopPin To TopPTT 77: Facebook Algorithm: Fight or Flight?Entrepreneurs and Experts, as well as Digital Marketers, talk about social media algorithms all the time. Like Facebook, every social media platform has its own algorithms. But do you really understand how algorithm works? Is Facebook algorithm something to loathe about or should you rather get to know it better like a friend? This episode talks about what's really behind Facebook algorithm so you could understand it better as you do Facebook Marketing.2021-02-1018 minPin To TopPin To TopPTT 76: On Starting Small and the term "Self-Made"As entrepreneurs and experts, starting small is part of the business journey. As you scale your business, people will say that you are a "self-made". Do you believe in starting small and the self-made term?2021-01-3107 minPin To TopPin To TopPTT 75: The Power of Podcasting with ValuePod Productions 2How will podcasting fare in the next few years? Is podcasting the new social media? Is it the time to TALK NOW?In the second part of this two-part series, Eloisa Almonicido and Ce Mercado of ValuePod Productions breakdown the future of podcasting.Your trustworthy podcast partner: https://valuepodmarketing.com/2021-01-2415 minPin To TopPin To TopPTT 74: The Power of Podcasting with ValuePod ProductionsIt was not long ago when podcast were unheard of. Okay, that is not true. In fact, a few individuals started doing podcasts for at least a decade!Today, podcasts are embedded in our lives. Whether we are driving the car or working, we listen to podcasts. Two Filipinas decided to help entrepreneurs send their message out to the world through podcasting production and management. Listen to the story of Eloisa Almonicido and Ce Mercado of ValuePod Productions in this two-part episode.Your trustworthy podcast partner: https://valuepodmarketing.com/2021-01-1836 minPin To TopPin To TopPTT 73: Holidays 2020 and Facebook AdsObservations and lessons on Facebook Ads during the holidays - straight to your listening mode now.Pin To Top will have a series of Facebook Advertising episodes for entrepreneurs and experts. Stay tuned to this podcast.2021-01-1108 minPin To TopPin To TopPTT 72: Show Up and Do Your ThingKicking off 2021 with a business lesson that I learned from the Netflix series, The Crown.2021-01-0408 minPin To TopPin To TopPTT 71: The Year 2020 for FacebookAs Pin To Top closes 2020 with a full year of weekly episodes, I think it’s best to have a review of what Facebook did - whether good or bad - for 2020. Would the good things be enough for Santa to give them a gift? We’ll find out.References: https://blog.hootsuite.com/facebook-updates-2/#January_2020_Facebook_updateshttps://adespresso.com/blog/top-updates-facebook-monthly-need-know-now/https://www.facebook.com/business/news/insights/2020-topics-and-trends-report2020-12-2717 minPin To TopPin To TopPTT 70: Facebook Marketing Series - Using Facebook PixelsAre you already using Facebook ads for your business, or are you planning to advertise through Facebook in the future?Whether your answer is Yes or No, you would need this key tool. It’s called the Facebook Pixels. Everything you need to know about Facebook Pixels is on this episode.More information about Facebook Pixels are found here:https://blog.hootsuite.com/facebook-pixel/https://www.facebook.com/business/learn/facebook-ads-pixelAbout Facebook PixelCreate and Install Facebook Pixel2020-12-2013 minPin To TopPin To TopPTT 69: Facebook Marketing Series - Strategies and Tactics for Facebook MessengerWant to have a marvellous Messenger Marketing for your business? This is the episode for you.More information is available here: https://www.facebook.com/business/marketing/messenger2020-12-1324 minPin To TopPin To TopPTT 68: Facebook Marketing Series - Using Facebook GroupsFacebook Group is a great way to create a community for your audience. Are you using the Facebook Group features to your advantage?2020-12-0616 minPin To TopPin To TopPTT 67: Facebook Marketing Series - Running Contests or PromosDo you love contests? I am sure your audience would love to get a gift from your business or brand.You may have seen contests or promos done via Facebook Page, a third-party contest app, or businesses or brands may tell you to go to download their app to join. You can do all of these, too.Yes, if you have seen or joined a contest on Facebook, you too, can hold a contest or promo for your business.Here's how can you ensure a smooth running of contests or promo on Facebook.2020-11-2915 minPin To TopPin To TopPTT 66: Marketing Lessons from the U.S. ElectionsI love learning marketing. So I focused on the marketing lessons that unfolded during the U.S. Elections.Lesson One: Branding. I suggest you listen to Jeff J Hunter's Savage Marketer Podcast EP42.Lesson Two: Facebook Ads. You may check Noah Kagan's video.How about you? What marketing lessons have you learned from the US Elections?2020-11-2310 minPin To TopPin To TopPTT 65: Facebook Marketing Series - Fan EngagementIf you do not respond to your audience on your Facebook Page, then why even have a Facebook Page in the first place?Let’s talk about how you can improve your Facebook fan engagement.2020-11-1711 minPin To TopPin To TopPTT 64: A Lesson on the Only Mail that I Got During Pandemic 2020Direct marketing is not dead, nor is physical mail.Here are lessons from the only mail I got during the 2020 pandemic.This episode first appeared on my Facebook Page. 2020-11-1009 minPin To TopPin To TopPTT 63: Facebook Horror StoriesHave you ever experienced having an unpublished Facebook Page or restricted Facebook ads account?I experienced it many times. It's like a nightmare that you want to wake up from, but the problem is it's real.Learn how you can take actions to prevent these Facebook horror stories from happening to you. Or if you are experiencing it, discover how you can solve the problem. Your best reference: https://www.facebook.com/policies/ads/2020-11-0425 minPin To TopPin To TopPTT 62: Facebook Marketing Series - Trending or Breaking NewsTrending or Breaking News is shareable news. Trending or breaking news can be helpful in letting your customer stay up-to-date. It allows you to become an authority and at the same time, you can also create conversations. Are you sure you are using them to inform your audience? Learn more how you can leverage trending or breaking news in this episode. --- Send in a voice message: https://anchor.fm/pin-to-top/message2020-10-2515 minPin To TopPin To TopPTT 61: Facebook Marketing Series - Visual Ideas That Will Increase Your Social Media EngagementDid you know that you can increase social engagement with your visuals? Tweets with images can give you 3x more engagement.  A LinkedIn post with an image can give you 98% more comments. A Facebook post with an image generates 2x more engagement. Truth be told, images can help you make your customers stop and check your post. In this episode, I discussed the visual ideas that will increase your social media engagement. These visuals ideas came from Marcus Ho, Brew Interactive Managing Director and Pin To Top guest. He shared the visuals ideas i...2020-10-1821 minPin To TopPin To TopPTT 60: Facebook Marketing Series - How to Create Content for FacebookIf you are creating content that nobody reads it then there’s no use of writing. But how do you create content? The best way is to figure how a content goes viral. Check out the mentioned book in this episode. Nominate PIN TO TOP Podcast on the Business Category of IBH Media's Asia Pod Award! Nominations are open until October 20, 2020. Click here to send in your nomination. --- Send in a voice message: https://anchor.fm/pin-to-top/message2020-10-1120 minPin To TopPin To TopPTT 59: Facebook Ecosystem: What You Need to Know about the Facebook FamilyTo say that Facebook doesn't want you to leave the platform is an understatement. And you can not blame it. Facebook's ecosystem allows you to do almost everything without leaving its family of apps.  According to Stefano Maggi, in his Medium article in 2018, "Now, the design of Instagram, WhatsApp, Messenger and Facebook itself encourage more specific types of behavior depending on which one people are using." Let's get to know Facebook's ecosystem and how it can help your business. Nominate PIN TO TOP Podcast on the Business Category of IBH M...2020-10-0516 minPin To TopPin To TopPTT 58: Jeff J Hunter on Personal Branding, Getting Attention, and TikTok Talk 2In the second part of Pin To Top Podcast’s interview with Jeff J Hunter, he shares his thoughts on getting started on becoming a thought leader. We also checked out his TikTok video that went viral in September 2020 - and how this would affect his business. --- Send in a voice message: https://anchor.fm/pin-to-top/message2020-09-2718 minPin To TopPin To TopPTT 57: Jeff J Hunter on Personal Branding, Getting Attention, and TikTok TalkJeff J Hunter is known as the King of Outsourcing, a title that he did expect to have. In this two-part episode, Jeff provides his insights on personal branding and how to do it right at this age. Jeff is a Savage Marketer who has numerous guesting on TV, radio, and podcasts (including this show!) so you better take down notes. And did I mention that he currently has 2.5 million TikTok followers? --- Send in a voice message: https://anchor.fm/pin-to-top/message2020-09-2021 minPin To TopPin To TopPTT 56: Standing on the Shoulders of the Giants: People That I Follow for Marketing and Life KicksWe're taking a break from Facebook Marketing strategies and tactics for your business to give way to a list of mentors. Who do you follow for marketing and life lessons? I shared my list in the podcast episode. Share your mentor's list with me! Go to https://anchor.fm/pin-to-top and click "Message". --- Send in a voice message: https://anchor.fm/pin-to-top/message2020-09-1314 minPin To TopPin To TopPTT 55: Facebook Features You Might Be Missing OutAre you sure you are using Facebook’s features for your business? If not, this episode is for you. From See Firsts to Legacy Contact, you are going to discover how these Facebook features can help you with your Facebook marketing for your business. --- Send in a voice message: https://anchor.fm/pin-to-top/message2020-09-0818 minPin To TopPin To TopPTT 55: Facebook Features You Might Be Missing OutAre you sure you are using Facebook’s features for your business? If not, this episode is for you. From See Firsts to Legacy Contact, you are going to discover how these Facebook features can help you with your Facebook marketing for your business. --- Send in a voice message: https://anchor.fm/pin-to-top/message2020-09-0616 minPin To TopPin To TopPTT 54: Before You Start with Facebook Marketing Series - Social Media CalendarDo you prefer posting your content daily, or would you like to schedule posts in advance? Is there a better way to do the latter? Discover how having a social media calendar can help you plan and strategize your content. You will also learn how to create an effective social media calendar for your business. --- Send in a voice message: https://anchor.fm/pin-to-top/message2020-08-3035 minPin To TopPin To TopPTT 53: Before You Start with Facebook Marketing Series - Facebook Page ElementsHave you heard about an “optimized” Facebook Page? What does it mean? Do you think you know the essentials for a successful Facebook Page for your business? I'll help you break down the essential elements of a Facebook Page so you could optimize them well. --- Send in a voice message: https://anchor.fm/pin-to-top/message2020-08-2634 minPin To TopPin To TopPTT 52: Here's How to Put Together Your Online and Offline Marketing StrategiesAre your offline and online marketing strategies integrated? Or do they stand alone, or worse, are somehow pitted against each other? Did you know that having an integrated marketing strategy helps you convey your message more effectively through multiple channels? It’s time to talk about Social Media Integration Strategy for your business. --- Send in a voice message: https://anchor.fm/pin-to-top/message2020-08-1618 minPin To TopPin To TopPTT 51: What Do You Want Facebook To Do For You?Are you achieving your target goals for your business on Facebook? If your answer is No, let me clarify that it’s not Facebook’s problem. It’s yours. Let’s talk about key performance indicators that you need to be clear about before you start with Facebook marketing. --- Send in a voice message: https://anchor.fm/pin-to-top/message2020-08-1335 minPin To TopPin To TopPTT 50: Facebook's Holiday Planner 2020 - How to Leverage Holidays on FacebookWe’re in a pandemic, but one thing’s for sure: the holidays are coming! Yes, the Bed months are around the corner. If you are in the Philippines, you know that Jose Mari Chan’s song is just waiting to play. Today, more than ever, businesses need efficient strategies to meet people where they are and the ability to measure if these strategies are working. This season, ensure your business is positioned to connect with your customer, wherever they are. Facebook has prepared a fourth-quarter holiday plan for 2020 for you, entrep...2020-08-0218 minPin To TopPin To TopPTT 49: Follow Your Heart - Why You Need to Have a Brand PersonaIn the second Before You Start with Facebook Marketing Series, you will learn about Brand Persona. Here's a hint: Brand Persona is NOT a customer avatar. Discover:  How is Brand Persona used?  Reasons to choose you over your competitor  Elements of a Brand Persona  Creating Your Brand Persona  Why you need to establish your brand persona FIRST before anything else. --- Send in a voice message: https://anchor.fm/pin-to-top/message2020-07-2736 minPin To TopPin To TopPTT 48: The Story of a Pin - Pin To Top's Podcast JourneyI am close to 50 podcast episodes (yay!). So I thought, "Why not share my podcast journey so far?" What I want to tell you in this episode are: 1. Creating this show was never easy; it's not that the heaven's opened and boom, the show is out. 2. Everyone starts small. So is my show. The Story of a Pin was first shared with ValuePod Productions' Podcast Bootcamp 2020 participants. Happy listening! --- Send in a voice message: https://anchor.fm/pin-to-top/message2020-07-1926 minPin To TopPin To TopPTT 47: Perfect Combination - Why You Need to Identify Your Ideal CustomerBefore you start anything on Facebook Marketing , you need an audience.  In the first Before You Start with Facebook Marketing Series, you will learn about Customer Avatar. Discover:  What is Customer Avatar? Why is Customer Avatar important? Why use Avatar? Multiple Customer Avatars Ann’s experience in creating a Customer Avatar for a brand How do we create the Customer Avatar? Customer Avatar Template What’s in it for you? --- Send in a voice message: https://anchor.fm/pin-to-top/message2020-07-1234 minPin To TopPin To TopPTT 46: July 2020 is Facebook Ads Boycott Month! Should You Worry?Adidas, Starbucks, Verizon, Pepsi. Big brands mean big advertising budget. But starting last July 1, they could be putting their as budget somewhere else, as long as the name of the platform isn't Facebook. Big companies have started the Facebook ads boycott, a move aimed to make the biggest platform in the world consider their policies against racism and violence. Some experts say this would hurt Facebook's income, while others say otherwise. But what about you? Should you worry about this boycott? References: Facebook ad boycott: Why big brands 'hit...2020-07-0518 minPin To TopPin To TopPTT 45: Ann Kristine's Social Media Book ListBooks! Who loves books? I love books! If you are looking for a list of book recommendations for social media, this episode is for you. I am sharing with you my top ten social media books list. Go and get them on your favorite book store. Let me know which social media book have you read that deserves to be on our social media book list! Check out the recommended social media books here: (not affiliated links) Contagious by Jonah Berger Made to Stick by Chip and...2020-06-2823 minPin To TopPin To TopPTT 44: Myrna Natividad on Courage During Crisis and Becoming an Employee Champion“You mentored a lot of Filipino small and medium business owners. What is your observation of their perspective in marketing their business online?” That is one of the questions I asked Mommy N (or Myrna Natividad) on this second part of my interview with her. Why? Because it seems that Filipino small and medium business owners still do not embrace putting their business online. I might have the wrong notions, so I asked the best person. Get Myrna Natividad’s ebook for free. Go to http://bit.ly/pintotop now. --- Send in a v...2020-06-2130 minPin To TopPin To TopPTT 43: Myrna Natividad on Courage During Crisis and Becoming an Employee ChampionIn times of crisis like what have now (read: pandemic), I think a business owner listens to a business owner. So I got another guest on my show. This time, it’s Myrna “Mommy Negosyo” Natividad, Grow Your Business Pinoy! author and mentor to small and medium business owners. As a retired businesswoman, she has four decades of business experience under her belt. Her hands-on experience in managing businesses made her a credible mentor to small and medium business owners. Listen to Mommy N’s advice to business owners, especially on how to take care of your...2020-06-1424 minPin To TopPin To TopPTT 42: Be Like Mark Cuban and John KrasinkiWhat does Mark Cuban and John Krasinki have in common? They leverage user-generated content. Find out more in this episode. --- Send in a voice message: https://anchor.fm/pin-to-top/message2020-06-0709 minPin To TopPin To TopPTT 41: Putting Marketing On Hold in the Time of COVID-19I share with you the email that I sent to one of my clients when the client decided to put on hold their social media marketing at the time of the pandemic. How are you marketing your business during these challenging times? References mentioned in this episode are here: Andrea Vahl's Should You Run Facebook Ads During a Crisis? Bob Ruffolo's Digital Sales and Marketing Approach --- Send in a voice message: https://anchor.fm/pin-to-top/message2020-05-3107 minPin To TopPin To TopPTT 40: Perry Belcher on Pandemic: Pivot, Don’t Pause Part 2In the second part of the interview, Perry Belcher generously shared: Giving premiums during a pandemic? How should virtual professionals market their business? Three surprise questions MUST-LISTENS: When it comes to creating businesses, Perry is almost never his own customer. Should you build a business out of your passion right away? Your biggest advantage when going for a new market or industry --- Send in a voice message: https://anchor.fm/pin-to-top/message2020-05-2427 minPin To TopPin To TopPTT 39: Perry Belcher on Pandemic: Pivot, Don’t Pause Part 1Yes, you read that right. Perry Belcher, investor, direct response marketing specialist, and co-founder of Digital Marketer.com, is my third podcast guest. I needed to talk to someone who understands what the business owners are going through these tough times. You’ll never know how excited (and nervous) I was when he agreed to do this interview. Here are the topics you need to listen to in this episode: Why he’s busier now than in the last five years, How to pivot, don’t pause during the challenging times (like right now) Taking...2020-05-1730 minPin To TopPin To TopPTT 38: What Digital Light Switches Can Teach You About Putting Your Business OnlineIf a light switch can go digital, why couldn't your business? The pandemic has taught you a hard lesson. Better not take the lesson for granted.  Or just like a light switch, get turned off. --- Send in a voice message: https://anchor.fm/pin-to-top/message2020-05-1007 minPin To TopPin To TopPTT 37: How's Your Lockdown Life?Here's a summary of my lockdown life as a virtual professional in the Philippines, serving clients as a social media manager and a mentor to aspiring virtual professionals. How's your business doing during these challenging times? --- Send in a voice message: https://anchor.fm/pin-to-top/message2020-05-0317 minPin To TopPin To TopPTT 36: What To Do When You Couldn't Get ClientsWhat do you do when you put up a business and there are no clients coming in? You cry first. Done? Good. Then you get back up and listen to this episode. --- Send in a voice message: https://anchor.fm/pin-to-top/message2020-04-2608 minPin To TopPin To TopPTT 35: Postcard from Hawaii - What This Seemingly Old Thing Can Teach You MarketingI love postcards! But I never expected that old things, such as postcards, could still give you and I marketing lessons. --- Send in a voice message: https://anchor.fm/pin-to-top/message2020-04-1908 minPin To TopPin To TopPTT 34: You Are The Five People You Surround Yourself WithThe old sage, "You are the five people you surround yourself with" is true, most especially in entrepreneurship. I re-learned the old sage's lesson again through a story that I share with you in this episode. --- Send in a voice message: https://anchor.fm/pin-to-top/message2020-04-1211 minPin To TopPin To TopPTT 33: Halloween Stories Webinar LessonsOn October 30, 2019, I took a test: I created a webinar for social media managers and business owners or entrepreneurs, whose Facebook Pages got banned or disappeared like a ghost. In this episode, I share with you the lessons that I learned from my test webinar. --- Send in a voice message: https://anchor.fm/pin-to-top/message2020-04-0511 minPin To TopPin To TopPTT 32: A Pizza Driver Story on TestingThere is a marketing lesson in pizzas. I commended the pizza driver for what he did that most marketers fail to do - testing. --- Send in a voice message: https://anchor.fm/pin-to-top/message2020-03-2907 minPin To TopPin To TopPTT 31: These Concepts Made My Head AcheEntrepreneurs and Business Owners: This is my let's-sit-down-and-really-talk-about-the-truth episode for you. --- Send in a voice message: https://anchor.fm/pin-to-top/message2020-03-2210 minPin To TopPin To TopPTT Special Episode: How to Work From Home Without Sacrificing the Sacredness of Home Part 2This broadcast (via Facebook Live) is for our 8-to-5 employees who were asked to work from home, as stated in Proclamation numbers 929 and 922, and Republic Act 11932.   As mentioned sa live broadcast ng Presidente last March 12, 2020, employees are asked to work from home. For me and for the rest of the guests that I gathered for this broadcast, this isn’t a big deal. We are blessed to do our work in the comforts of our home. Pero ganu’n lang ba kadali mag-trabaho sa bahay?   You, as an 8-to-5 employee, go home to your families daily...2020-03-1946 minPin To TopPin To TopPTT Special Episode: How to Work From Home Without Sacrificing the Sacredness of Home Part 1This broadcast (via Facebook Live) is for our 8-to-5 employees who were asked to work from home, as stated in Proclamation numbers 929 and 922, and Republic Act 11932.   As mentioned sa live broadcast ng Presidente last March 12, 2020, employees are asked to work from home. For me and for the rest of the guests that I gathered for this broadcast, this isn’t a big deal. We are blessed to do our work in the comforts of our home. Pero ganu’n lang ba kadali mag-trabaho sa bahay?   You, as an 8-to-5 employee, go home to your families daily...2020-03-191h 27Pin To TopPin To TopPTT 30: When Your Team Doesn't Believe in Social MediaWent on a job board to pitch my Facebook Marketing services to potential clients. I saw a very interesting online gig opportunity, I had to tell the potential client the truth.  --- Send in a voice message: https://anchor.fm/pin-to-top/message2020-03-1704 minPin To TopPin To TopPTT 29: Marcus Ho on Serendipity, Entrepreneurship, and Marketing - Part 2“When should a business owner hire a digital marketing agency and when should he get a virtual assistant?” A fuzzy line of difference. But Marcus Ho of Brew Interactive was able to break down the when’s and the how’s. Listen to the second part of my interview with Marcus Ho. --- Send in a voice message: https://anchor.fm/pin-to-top/message2020-03-0818 minPin To TopPin To TopPTT 28: Marcus Ho on Serendipity, Entrepreneurship, and Marketing"Everything in my life is almost serendipity." That's what Marcus Ho, Managing Director of Brew Interactive, said of his journey to entrepreneurship. Marcus is one of my long-term clients. To think and say that I have learned a lot from him already is a mistake. This guy still makes me think, "Why didn't I thought of that?" After leaving the two-year mandatory military service (a must in Singapore), Marcus realized he didn't want to become an employee. He wanted to make an impact - his way. Find out how Marcus found...2020-03-0121 minPin To TopPin To TopPTT 27: What Teens Wish Their Parents Understood About Technology - SISC - January 20, 2020I found the audience that's going to make me scared: PARENTS. Only because I am not yet a parent. What an honor to go back to Southville International School and Colleges (I worked and finished my Education Units there) and serve its parents. I discussed the research that I conducted to their students in time for their AI-ICT, Math, and Science Technology Week.  --- Send in a voice message: https://anchor.fm/pin-to-top/message2020-02-2334 minPin To TopPin To TopPTT 26: Entrepreneurs and Freelancers Forum 2020 Post-Interview - 11 January 2020I was ushered to the Entrepreneurs and Freelancers Forum 2020 Speaker’s Lounge for a post-talk one-on-one interview with Ms. Manila Workshops and Mommy Ginger herself, Ginger Arboleda. I wanted to pinch myself if that was real but I had no time. #MyOscarsMoment Here’s the post-interview from Taxumo Facebook Page. Big thanks to EJ and Ginger Arboleda, as well as Team Taxumo and Team Manila Workshops for inviting me. Congrats, too, for the success of the event! --- Send in a voice message: https://anchor.fm/pin-to-top/message2020-02-1617 minPin To TopPin To TopPTT 25: Entrepreneurs and Freelancers Forum 2020 - 11 January 2020My first speaking gig for 2020! I’m excited to share with you my Entrepreneurs and Freelancers Forum 2020 talk on “Are You Tapping the Right Target Market for Your Business?” Big thanks to EJ and Ginger Arboleda, as well as Team Taxumo and Team Manila Workshops for inviting me. Congrats, too, for the success of the event! --- Send in a voice message: https://anchor.fm/pin-to-top/message2020-02-0921 minPin To TopPin To TopPTT 24: A Lesson on Facebook PixelsSharing with you the Facebook Live I did months ago on Facebook Pixels on the websites of Philippines’ top broadsheets. As you may remember, I was featured at The Manila Times in August 2019. When I checked the article online, I realized that there is no Facebook Pixel around the article. You’ll never know when you’d get to use the pixels! To know more about Facebook Pixels, check this link. --- Send in a voice message: https://anchor.fm/pin-to-top/message2020-02-0214 minPin To TopPin To TopPTT 23: Marketing Lesson from the OscarsGolden Globe. Screen Actors Guild. BAFTA. OSCAR. These awards, along with the others, are given to the movies and the actors who deserve it. Well, there's more to the awards, red carpet drama, and speeches, than meet the eye. You will never look at awards season the same way again after listening to this episode. I am sharing with you a marketing lesson I gave during a Success Squad assemble.  --- Send in a voice message: https://anchor.fm/pin-to-top/message2020-01-2627 minPin To TopPin To TopPTT 22: Tom Hiddleston and My 2019I thought of sharing with you what I thought of my 2019. And no, it's not about me thinking of Tom Hiddleston the whole year. --- Send in a voice message: https://anchor.fm/pin-to-top/message2020-01-2110 minPin To TopPin To TopPTT 21: Jomar Hilario on Online Marketing, Virtual Careers, and Business - Part 2“Jomar, what’s your advice for business owners so they would understand how social media would help their business?” That’s one of the questions that I asked Philippines’ Internet Marketing Guru, Jomar Hilario, in part two of my interview. You also have to find out how he keeps tab of market and technology conditions. Find out more about Jomar at https://virtualcareersbook.com/ --- Send in a voice message: https://anchor.fm/pin-to-top/message2020-01-1235 minPin To TopPin To TopPTT 20: Jomar Hilario on Online Marketing, Virtual Careers, and BusinessI met Jomar Hilario in 2009 in an Internet Marketing Workshop in Cubao, Quezon City, Philippines. I attended his seminar to know how to earn a side income from the Internet. Little I know that meeting my mentor in that seminar will turn my life 360 degrees. In part one of the interview, Jomar shares how he started his encounter with online marketing, and how he forced himself to be a speaker in an event (!) Listen also to his insights on business owners leveraging online marketing. Find out more about Jomar at https://virtualcareersbook.com/ --- ...2020-01-0526 minYOU in the SPOTLIGHTYOU in the SPOTLIGHTEpisode 11 - About competition and collaboration in the same industry with Ann Kristine PeñaredondoI am so excited to share with you an amazing meeting and interview with @Ann Kristine Peñaredondo. The energy and chemistry was so high, we have discussed for over 45 minutes - but yes, we have had so many interesting topics to bring to the table - the main one about collaboration between women entrepreneurs in the same industry. I am absolutely positive you will find inspiration and some golden nuggets watching this episode! Ann Kristine A. Peñaredondo, published author and speaker, is a Facebook Marketing Strategist who has managed and grew Fa...2019-08-2941 minPin To TopPin To TopPTT 19: What Business Owners Could Learn From FandangoFandango is a pre-selling ticket company that allows your to book tickets in advance. But it goes beyond that. Business owners should take note of what Fandango has done. --- Send in a voice message: https://anchor.fm/pin-to-top/message2019-07-0704 minPin To TopPin To TopPTT 18: Why Fans Find Marvel Studios, Well, MarvellousMarvel Studios is marvellous in keeping and maintaining relationships. Find out why in this episode. --- Send in a voice message: https://anchor.fm/pin-to-top/message2019-06-3004 minPin To TopPin To TopPTT 17: Compelling content means…What does it mean when someone says "compelling content"? --- Send in a voice message: https://anchor.fm/pin-to-top/message2019-06-2303 minPin To TopPin To TopPTT 16: How To Hop On The Bandwagon Of Relevant News And TopicsUnlike editorial calendar, a breaking news, developing news, or relevant news couldn’t be planned. But you could leverage them for your business' Facebook Page, too, if done properly. --- Send in a voice message: https://anchor.fm/pin-to-top/message2019-06-1604 minPin To TopPin To TopPTT 15: Do You Use An Editorial Calendar For Your Facebook Content? - TwoLet me explain further why you need to have an editorial calendar for your Facebook content. --- Send in a voice message: https://anchor.fm/pin-to-top/message2019-06-0903 minPin To TopPin To TopPTT 14: Do You Use An Editorial Calendar For Your Facebook Content?Do you use an editorial calendar for your Facebook content? I am a believer and user of the editorial calendar. Some aren't.  Here's why you should create an editorial calendar for your Facebook content. --- Send in a voice message: https://anchor.fm/pin-to-top/message2019-06-0204 minPin To TopPin To TopPTT 13: Email Marketing Sequences Should Not Be Like Boomerang Your email marketing strategy should include having funnels so that every customer would have a new set of information or value to receive from you. --- Send in a voice message: https://anchor.fm/pin-to-top/message2019-05-2603 minPin To TopPin To TopPTT 12: How Facebook Insights and Analytics Can Help Your BusinessIf your Facebook Page has at least 100 Likes, you would be able to access Facebook Insights. On the other hand, Facebook Audience Insights (available on your Business account) is where you get a deeper understanding of where and how people interact with your business across your website, app, Facebook Page, and more. These will help you get to you know your fans and potential audiences more. --- Send in a voice message: https://anchor.fm/pin-to-top/message2019-05-1903 minPin To TopPin To TopPTT 11: Social Media Wants You To Do The Basics - With A Bit Of LogicHere are seven obvious ways you can optimize your social media profile - Facebook and LinkedIn examples provided. --- Send in a voice message: https://anchor.fm/pin-to-top/message2019-05-1204 minPin To TopPin To TopPTT 10: The Truth About Email MarketingIn the world of social, email shouldn’t be taken for granted. Email marketing one of the ways where entrepreneurs and experts get to talk to their customers about their product or service. Find out more how email marketing can also help you generate leads and sales for your business in this episode. --- Send in a voice message: https://anchor.fm/pin-to-top/message2019-05-0705 minPin To TopPin To TopPTT 9: Nobody Talks About Reputation - TwoHere is how you can set up your reputation management for social media. It's not really complicated; even a small business owner could do this right after listening to the episode. --- Send in a voice message: https://anchor.fm/pin-to-top/message2019-05-0704 minPin To TopPin To TopPTT 8: Reputation Management 101Social media is the closest thing to you and your customers. What do you do to keep the ties? --- Send in a voice message: https://anchor.fm/pin-to-top/message2019-04-2103 minPin To TopPin To TopPTT 7: Which Social Media Platform Should I Use?My clients - and other business owners - ask me this. I got two rules. --- Send in a voice message: https://anchor.fm/pin-to-top/message2019-04-1404 minPin To TopPin To TopPTT 6: All About AvatarsDo you know one of the most important things you should have on your marketing arsenal? --- Send in a voice message: https://anchor.fm/pin-to-top/message2019-04-0704 minPin To TopPin To TopPTT 5: If Social Media is Dead...You've heard it say: Social media is dead. But is it? --- Send in a voice message: https://anchor.fm/pin-to-top/message2019-03-3104 minPin To TopPin To TopPTT 4: Why You Should Consider Facebook MarketingLet's answer your question, “Should my business be on Facebook?” --- Send in a voice message: https://anchor.fm/pin-to-top/message2019-03-2409 minPin To TopPin To TopPTT 3: Facebook Forecast 2019Let’s see if the digital world is going to be a little bit kinder to Facebook this year. Plus the three words that you need for Facebook marketing for 2019. --- Send in a voice message: https://anchor.fm/pin-to-top/message2019-03-1712 minPin To TopPin To TopPTT 2: Facebook: One Year After Its DeathHow I met Facebook before it dies - or so we think. --- Send in a voice message: https://anchor.fm/pin-to-top/message2019-03-1011 minPin To TopPin To TopPTT 1: Hello, Podcast, My Old Friend.As a Facebook Marketing Strategist, I know that Entrepreneurs and Experts could easily find their audience, get quality leads, and increase sales through Facebook.  Yet here’s what I observed: Other Entrepreneurs and Experts think that just having a mere Facebook Page is enough. On the other hand, others don’t even start on doing Facebook Marketing because they wouldn’t be able to catch up with Facebook’s algorithms, updates, and trends. So I thought, I know Facebook marketing - I’ve been doing this since 2013 - and I want Entrepreneurs and Experts get over the fe...2019-03-0313 minPin To TopPin To TopPin To Top - TrailerIf you got a critical Facebook post that you need your followers to know, be aware of, or do something, what do you do? You click "pin to top." That inconspicuous Facebook (and Twitter) feature is all you need to make a post stand out above the rest. That's precisely what Pin To Top podcast is all about. Pin To Top is your go-to podcast for Facebook marketing (plus marketing and life lessons in general). Whether you are an entrepreneur or an expert (coach, author, guru, influencer), you'd get actionable Facebook...2019-02-2401 min