Anna Bravington - Podcast Details

Shows

Creating The CurveE8: The Messy Middle - Growing a Business Without Burning OutStarting a business is one thing. Growing one, without burning out, is something else entirely. In this solo episode of Creating the Curve, Anna Bravington reflects on what happens after the initial rush of launching: when you hit that awkward in-between stage where the work piles up, the fun fades, and you're suddenly expected to be a marketer, salesperson, ops manager, and accountant... all at once. This episode is about that exact moment, the transition from technician to leader, and how to get through it without falling into what Anna calls the Bog of Eternal S...2025-06-2333 min

Creating The CurveE7: Support and Community Builds Stronger Businesses with Beverley PooleIn this episode of Creating the Curve, Anna Bravington is joined by long-time mentor, connector, and all-around business whirlwind Beverley Poole, to talk about something every founder needs - support. Together, they explore: Why technical founders struggle when they try to go it alone How to know what you’re good at and when to outsource the rest The importance of building your “trusty tribe” Why burnout and overwhelm are real threats for early-stage businesses And how founders with ADHD or neurodivergence can work with their strengths, not ag...2025-06-1555 min

Creating The CurveE2: The Pre-Grant Mindset That Makes Writing EasierGrant writing isn’t just about what you put on the page - it’s about what happens before you even start. In this solo episode of Creating The Curve, host Anna Bravington explores the often-overlooked prep work that makes grant writing less stressful and way more effective. From getting into the right mindset to building visibility, Anna shares practical tips, stories, and tools for finding grants and writing them with confidence. You’ll learn: Why your marketing habits shape how you write grants (for better or worse) How to spot what f...2025-05-1232 min

Creating The CurveE1: Grant Writing Without the Gobbledygook with Robert BentleyGrant writing can feel like learning a new language - full of jargon, hidden rules, and endless paperwork. In this episode of Creating The Curve, host Anna Bravington chats with Robert Bentley, bid-writing consultant and author, who’s helped businesses secure over £80 million in funding. They unpack the real reasons so many grant applications fail, the biggest mistakes STEM businesses make, and how to make your application appeal to the funders. This episode will explore: The common mistakes STEM businesses make in grant bids 2025-05-111h 02

Creating The CurveWelcome To Creating The CurveWelcome to Creating The Curve, the podcast made for STEM founders who are brilliant at the technical stuff - but want running the business to feel a whole lot easier. In this welcome episode, host Anna Bravington shares what the show is all about: supporting founders like you who’ve come from science, tech, engineering, or maths backgrounds and now find themselves having to figure out sales, marketing, leadership, operations… and everything in between. Anna has over 20 years of experience helping 60+ businesses grow, and she knows the real story: most founders are working long hours, not...2025-05-0206 min

Creating The CurveTRAILER: Creating The CurveCreating The Curve is the down-to-earth podcast for STEM founders who are brilliant at what they do - but want a bit of help running the business side of things. Hosted by experienced business adviser Anna Bravington, the show is packed with honest chats, expert advice, and simple tools to help you build a business that works for you - not the other way around. With over 20 years’ experience helping 60+ businesses grow, Anna knows that most founders don’t struggle with their tech - it’s everything else. Sales. Marketing. Hiring. Grants. People stuff. That’s why eac...2025-05-0202 min

SEO in 2025Talk finance to get the budget you deserve – with Anna BravingtonBuilding on Adrijana’s motivational advice, Anna Bravington from Those That Dare and Oxford Innovation Space helps you speak up and have your voice heard in budget discussions.Anna says: “Integrate SEO into the business better so that you can talk finance and get those CFOs to give you a budget.”Is it an SEO’s fault when they don’t get the budget or a CFO’s fault?“It’s a bit of both. There is a balance and tension between CFOs and CMOs. Apparently, 40% of CFOs don’t think that CMOs and marketing peop...2024-12-1217 min

Useful Content - Content Creation & Strategy Podcast for Marketing TeamsDIY Marketing Advice Every Small Business Needs - Teacher: Anna BravingtonIn this episode of the Useful Content Podcast, host Juma and guest Anna Bravington discuss the importance of setting SMART business goals and how to translate them into effective marketing strategies for small businesses. Anna shares her expertise in coaching SMEs on marketing and sales, emphasizing the need for detailed customer research and the benefits of having structured processes in place. The conversation covers essential topics such as the common pitfalls SMEs face in marketing, the value of understanding your customer personas, and practical tips for engaging with customers and potential customers to refine your marketing efforts. 00:00...2024-06-0658 min

SEO in 2025Communicate the value of SEO to your c-suite - Anna BravingtonIn the current climate, it's more important than ever for SEOs to communicate to the business their value - ensuring they're aligning with business goals and reporting back in ways that the c-suite/business owners can understand the value SEO brings.In this episode, Anna shares with David:- How do you communicate your value to the business as an SEO?- Why do this?- Who should you communicate with, and how should you communicate? - How do you ensure your SEO activities align with business goals?2024-01-3118 min

The In Search SEO Podcast5 ways to sell SEO to your C-Suite with Anna BravingtonWelcome to episode 186 of the In Search SEO podcast. How do you get more SEO buy-in to your organization? You need to sell SEO to your C-Suite. That's what we're talking about today with Anna Bravington, a biscuit-loving cat fanatic who brings business and marketing together, creating strategies that both the audience and C-Suite love. She's the co-founder of the marketing strategy consultancy Those That Dare. Find more episodes here: YouTube Playlist: https://www.youtube.com/playlist?list=PLVl9bYUeTbFdqNnGzkjP1nBphhSIiq4De Similarweb Blog: similarweb.com/blog/tag/in-search-podcast/ Spotify: open.spotify.com/show/0oHtT9uxDHCinknlMq8lPe iTunes: podcasts.apple...2023-12-2626 min

Health DeclassifiedThe Week That Was On The Yakking Show 11 August 2023Peter and Kathleen with the weekly roundup of the week on The Yakking Show. We talk about the episodes published this week and those that will be coming next week. Mentioned in the show this week: Yaron Been https://ecomxf.com Oscar Jofre https://korechain.io/investment Frank Prendergast & Marci Cornett https://www.frankandmarci.com/ Dr. Karine Abbou https://www.karineabbou.com/ Anna Bravington https://thosethatdare.com/ Dr. Norse's Herbal Health Products https://bit.ly/3Oc2J8L The Yakking Show is brought...2023-08-1106 min

Health DeclassifiedMarket Research – Content Strategy – Experiential Marketing – EP 271The third part of our series with guests who co-authored “The Most Amazing Marketing Book Ever,” a collaborative work directed by Mark Schaefer and created by 36 marketing specialists worldwide. Get the book on Amazon https://amzn.to/3pQ8C1Z Available in paperback, audiobook and Kindle. Frank Prendergast & Marci Cornett - Chapter3 - You Can’t Afford to Ignore Marketing Research Husband-and-wife team. Frank and Marci are award-winning digital marketers who help solopreneurs and small businesses grow online and rise above the blah. Contact Frank and Marci via their website https://www.fran...2023-08-0932 min

Power To Speak with Confidence. Conversations that will inspire and empower.Be daring with marketing and stand out from the crowd with guest Anna Bravington. #23For this episode, I spoke about speaking with Anna Bravington, marketing strategist and co-founder of Those That Dare. Anna has 24 years of experience across digital and marketing and has worked on some crazy campaigns in partnership with brands like Microsoft and PlayStation whilst heading up digital marketing at GAME. In 2022 she was named one of the NatWest Telegraph 100 Female Entrepreneurs to Watch. Anna is a huge advocate for diversity in marketing and is investing in new ways of capturing diverse voices. Most recently Anna has joined 36 authors, from 10 countries, to collaborate...2023-07-2833 min

The Majestic SEO PodcastWhat is the optimum link building outreach strategy?In this episode of the Majestic SEO Podcast, we’re going to explore the best ways of reaching out to prospective link partners so you can maximise your likelihood of receiving your desired link.Joining us for this episode on Link Building Outreach is Izabela Wisniewska, Aaron Anderson, Anna Bravington and Ajay Paghdal.Topics covered include:How do you determine the ideal link opportunityHow do you reach out to your target opportunityWhat do you say / how do you maximise the chance of you getting a linkHow has outreach changed? How are you adapting your outreac 2023-07-0552 min

The Marketing CompanionThe greatest content marketing experiment in historyThis episode provides a behind-the-scenes look at the production of a singularly unique content marketing project. Mark Schaefer pulled together 35 subject matter experts from ten countries to create one of the most unique content experiments in history. Jump into this show to discover Mark Schaefer's biggest personal business risk. There was no going back when these experts decided to move forward with a project that would change their lives. Featuring Daniel Nestle, Frank Prendergast and Anna Bravington.2023-06-191h 03

Building your LeaderBrand - Personal Branding, Social Media Marketing, Sales, Leadership & Expert Business for the Modern EntrepreneurThe Most Amazing 🤩 Marketing Book Ever, with Anna BravingtonWhen marketing legend Mark Schaefer gets a gang together to write a book with a title as bold as .. 'The Most Amazing Marketing Book Ever' - Bob pays attention.This week on the podcast I'm spending time with Anna Bravington, one of over 30 co-authors. We're talking about the book ( obviously ) but also about how it came to be and what it's like pulling a project like this together.We're also diving deep into strategy, why it's important to trust the plan when things get tough.About AnnaAnna Bravington is a marketi...2023-05-2241 min

Crossing The Content ChasmE39: Give Yourself The Edge with Personal Brand Expert Ella OrrIn this episode of Crossing The Content Chasm Anna talks to Ella Orr, founder of Much More Social. Ella retrained in social media marketing in 2017 after being a teacher for 30 years. She will help you navigate the world of personal branding and understand how to build a personal brand. Being a faceless entity is the old way of marketing your brand. Building your personal brand alongside a social media strategy will give you the edge over your competitors. Anna and Ella speak about the benefit of putting a fac...2022-08-2954 min

Crossing The Content ChasmE38: Prep Makes Content Creation EasierIn this episode of Crossing The Content Chasm Anna talks about how prepping content will make it easier for you over time. The easier something is to do the more likely you are to do it, and pre-preparing is one of the best ways to make creating content easier. Anna suggests having content pillars, as these will guide you in what content to create. Anna emphasises the importance of having a backlog of content and using scheduling tools. Having a backlog of content takes the weight off having to create content in...2022-08-2230 min

Crossing The Content ChasmE37: Trying Something A Little DifferentIn this episode of Crossing The Content Chasm Anna talks about an upcoming LinkedIn live event she has planned and why she is a fan of doing marketing at off-peak times. If you are marketing when others aren’t, then there is less competition and you will stand out from the crowd. Anna encourages you to do something different to your competitors. The corporate tone may feel safe but it could actually alienate your customers. Humanise your marketing by simplifying things, adding humour, or maybe even offer advice. Anna shares stories of how she brought fun...2022-08-1522 min

Crossing The Content ChasmE36: Are You Marketing Off-Peak?In this episode of Crossing The Content Chasm Anna talks about why she launched her podcast and what led her to start her business. Anna shares how she deals with the quieter times of year. She uses these times for activities that will improve her skills or reassesses her business plans to see if she is still heading in the right direction. In the podcast you will learn: Why Anna launched her podcast What made her start her company What to do when the leads aren’t coming in How to bec...2022-08-0822 min

Crossing The Content ChasmE35: Be Kind To YourselfIn this episode of Crossing The Content Chasm Anna talks about how to reuse content. Reusing existing content is a great way to make your content go further. If you focus your energy on producing one awesome asset you’re likely to produce a better piece of work. By creating content with repurposing in mind from the beginning, you can reuse pieces of it elsewhere without your audience feeling like you’re cutting corners. That allows you to focus on doing one thing, still getting work done whilst requiring less effort, and cr...2022-08-0126 min

Crossing The Content ChasmE34: Making The Most Of LinkedIn Live Video with Gillian WhitneyIn this episode of Crossing The Content Chasm Anna talks to Gillian Whitney, who is an expert in video marketing on LinkedIn. Video is a powerful marketing tool. It has the potential to create an emotional connection with customers, which can be difficult to do with other forms of content. There are many ways you can use video for marketing purposes, such as repurposing existing videos or turning longform content into podcasts. Repurposing video content is a fast and efficient way of using video in your marketing strategy. You can take au...2022-07-2548 min

Crossing The Content ChasmE33: Subtle SellingIn this episode of Crossing The Content Chasm Anna recaps what was covered in episode 032 by Janine Coombs and shares her thoughts on how she will incorporate these new methods into her business. Anna speaks about the problem with trying to sell without selling and how to pitch your services. A lot of people don't want to be sold to, they want to buy what they need and not be forced into buying something. This is where the art of "selling without selling" comes in. It's all about finding out what yo...2022-07-1822 min

Crossing The Content ChasmE32: Don't Be Afraid To Sell with Janine CoombesIn this episode of Crossing The Content Chasm Anna talks to Janine Coombes, who is a true expert at helping clients to communicate their message properly - without being a pushy salesperson! They discuss why the decrease in organic reach means that you need to not be too cautious about making posts that clearly define what it is that you do and how you do it - and repeat content without fearing that everyone has already seen it… because they haven’t! In the world of content marketing, it is key to create...2022-07-1150 min

Crossing The Content ChasmE31: Finding Your Community NicheIn this episode of Crossing The Content Chasm Anna talks about the power of creating or joining a community. Anna speaks about a community she is a paying member of “Mums in Marketing'' and how that benefits her by being able to mix with people who have similar interests to her. When joining a community she advises that you find a group that is active and has people you align with who fit your vibe. When building your own community it is important to find a subject matter you are passionate about so tha...2022-07-0428 min

Self Belief Unsquashed#121: Be Brave with your Content Creation. With Anna BravingtonShow more personality in your content. Be brave about sharing your unique perspective on social media in blogs and articles. Take small steps with a supportive community around you - get real with that 'fear of rejection' that holds you back - and has you 'self-squashing' rather than showing up to share your insights, achievements and questions. My guest Anna Bravington is the Co-founder of 'Those That Dare' - specialising n content strategy and written content across all digital platforms. She makes it real. Listen through to the end - the gems never...2022-06-3037 min

Crossing The Content ChasmE30: Creating a Collaborative Community with Mums In Marketing Founder Claire FerreiraIn this episode of Crossing The Content Chasm Anna speaks with Claire Ferreira the founder of Mums in Marketing. She has over 20 years of marketing experience and delivers workshops on building community on and offline. They discuss what it is like to be a part of the Mums in Marketing community and why it is important to build a community for the purpose of having a place to speak and share knowledge, not just to sell to them. Claire highlights why it is vital to provide value to the community by giving them resources that t...2022-06-271h 00

Crossing The Content ChasmE29: Reusable Content Saves You TimeIn this episode of Crossing The Content Chasm Anna discusses why you should be reusing and repurposing all your content. Repurposing content is great for saving time and reducing the time and cost spent on content creation. But it also has other benefits: it makes your marketing efforts more efficient, and it gives you a way to work with content that's already proven to be successful. You can take your content and reuse it in a number of ways. This could be through repurposing content for different purposes, such as: repurposing for different mediums e.g...2022-06-2021 min

Crossing The Content ChasmE28: What Content Is Right For You?In this episode of Crossing The Content Chasm Anna talks about how to find what content is right for you. In order to find out what content is right for you, it is important to understand your audience. The best way to do this is by listening to them. What are their needs? What are their interests? This will help you create content that will engage them and keep them coming back for more. The internet has made it easier than ever before to find out what your audience wants. There are countless online communities where people...2022-06-1320 min

Crossing The Content ChasmE27: User Generated Content Is Awesome!In this episode of Crossing The Content Chasm Anna discusses why User generated content is awesome! User-generated content can offer a range of benefits to brands, but knowing how to get the most out of it can be tricky. Anna shares tips on how to use UGC to your advantage. Some benefits of user generated content are it is free to create and easier to produce than other types of content because your users do all of the work for you. It helps raise awareness of your brand as people are creating content about your brand and...2022-06-0625 min

Crossing The Content ChasmE26: Communities That Change LivesIn this episode of Crossing The Content Chasm Anna talks about the benefits of being part of online communities. Some communities she mentions are related to marketing and others leaning more towards her personal interests however some meet both her personal and professional needs such as ‘Mums in Marketing’ which is about the struggle of balancing being a mum and working in marketing. Communities are a big part of Anna’s life and she explains why communities are massive part of content strategy as they generate their own “user generated content” which is valuable to your business by both fre...2022-05-3025 min

Crossing The Content ChasmE25: Building Your Bridge Over the Content Chasm with Emily and Alan BraithwaiteIn this episode of Crossing The Content Chasm Anna talks about creating content and coming along to the digital circus with Emily and Alan Braithwaite from Yellow Tuxedo. Emily and Alan work with businesses to help them grow online and improve their organic rankings. Covering everything from SEO, keywords, content, email and social media, they explain how to grow your business’ digital visibility. They discuss how LinkedIn forces everyone in the business to lead with a personal brand before they even realise they were leading with a personal brand. This influenced many businesses on Instagram to switch to a bu...2022-05-2350 min

Crossing The Content ChasmE24: Break Down That ContentIn this episode of Crossing The Content Chasm Anna talks about breaking down that content. She talks about how to incorporate AI software and technology in creating and breaking down your content. She also discusses the struggle of getting used to some of this software even for her as an ex-programmer. Most AI software is a little techy which results in non-techy people not subscribing to it and looking for one that is easier to understand. In terms of content making, you need to think about how you break it down so that people understand what you do, the...2022-05-1622 min

Crossing The Content ChasmE23: Dating Your AudienceIn this episode of Crossing The Content Chasm Anna talks about not giving up on content. She says some people do some marketing content and give up, or just never change their strategy. She knows what it’s like to be a brand because she owns her own business. Anna has worked for big brands and small brands, so she understands what works for customers. She knows it can be painful to constantly create content and not get much resonance. She encourages people to keep trying and not give up, however. In the podcast you will learn: ...2022-05-0922 min

Crossing The Content ChasmE22: Getting Started On LinkedInIn this episode of Crossing The Content Chasm Anna talks about getting started on LinkedIn and what to prioritise when creating your account on LinkedIn. You will hear from Anna how to choose an appropriate profile photo and how often you’ll have to change or update it. It is important that you consistently post or comment on LinkedIn in order for your profile to grow, to form relationships with other users, and eventually land a recommendation. Anna also talks about scheduling posts and software you can use for posting; you can also hire someone to do it for yo...2022-05-0220 min

Crossing The Content ChasmE21: Cementing Your LinkedIn Foundations with Ashley Leeds, the 15-Minute GuyIn this episode of Crossing The Content Chasm Anna talks about cementing your LinkedIn foundations with Ashley Leeds, the 15-Minute Guy. Ashley is a LinkedIn coach at Full Cup Coaching. You will learn LinkedIn basics including what you need to do before you start posting. Having an incomplete or unpresentable LinkedIn profile could be the reason why you don’t get many referrals or why your profile doesn’t get as much attention as it should. You will hear great tips from Ashley on how to improve your LinkedIn profile, including choosing your brand colour, how to choose your prof...2022-04-2548 min

Crossing The Content ChasmE20: Finding Your Authentic SelfIn this episode of Crossing The Content Chasm Anna talks about finding your authentic self. You will learn from Anna how to discover who you are and what you want for your content and brand in order to reach your audience more effectively. Anna talks about the importance of being authentic in your business. Knowing your strengths and weaknesses will help you determine which areas of your life you can incorporate into your brand and content and which areas you need to improve. This is just one of the many tips that Anna suggested in this episode for you...2022-04-1825 min

Crossing The Content ChasmE19: Unsquash Yourself with Confidence Coach, Trisha LewisIn this episode of Crossing The Content Chasm Anna talks to Trisha Lewis, a self employed actor, author, podcaster and communication and confidence coach. They will be talking about unsquashing yourself and how it helps you respond positively to a variety of social issues. Trisha will share some personal anecdotes as well as some handy tips to help you unsquash yourself and build your own brand. You will also learn how Trisha helped Anna develop into the person she is today. Here are a few key highlights from this week’s show: How Trisha came up wit...2022-04-1157 min

Crossing The Content ChasmE18: Video Doesn't Need To Be ScaryBeing on camera can be scary - we worry about how we look and we believe that everything has to be perfect. However, making a video doesn't have to be so stressful. In this episode of Crossing The Content Chasm Anna shares how she overcame her fear of appearing on camera. She gives practical tips to help you tame the video beast, including how to look good on camera, how to appear confident and less self-conscious. What’s covered in this episode of Crossing the Content Chasm: The importance of videos. Why the world needs yo...2022-04-0427 min

Crossing The Content ChasmE17: Finding Your Video Voice with Relate Studio's Juma BannisterJuma Bannister is the Creative Director of Relate Studios, a strategic marketing and communications company based in Trinidad and Tobago. Juma believes that relationship is your most valuable asset in business. In this episode of Crossing The Content Chasm, Anna Bravington and Juma talk about finding your voice in the noisy and crowded digital space. You’ll hear step-by-step tips you can apply to your brand and social media exposure including how to amplify your core message and the importance of being part of a like-minded community. Here are a few highlights from this episode: Growing con...2022-03-2845 min

Crossing The Content ChasmE16: Find a Topic You're Passionate AboutIn this episode of Crossing The Content Chasm Anna talks about niches and SMEs. When it comes to targeting SMEs, many people try to be overly broad. These are two completely different audiences. There's this massive disparity between tech and non-techy people and so, you’ll hear from Anna how to approach and reach out to both. You will also hear how to develop a personal brand, whether by yourself or your team. When creating a personal brand, you have to make sure that you create the right environment for your team to succeed. There’s a lot to lear...2022-03-2118 min

Crossing The Content ChasmE15: Building Your Personal Profile with ESET's Jake MooreIn this episode of Crossing The Content Chasm Anna talks to Jake Moore, a Global Cybersecurity Advisor for ESET, Europe’s number one Internet Security and Antivirus company. In this episode, you will learn how to build your personal profile. Jake talks about his journey in building his personal profile. He will be giving some tips and tricks for you to jump start your journey. Consistency is one of the keys to a successful profile building. You may encounter some challenges and complications but as long as you're consistent you’ll eventually get there. Profile building does take a lot of t...2022-03-1445 min

Crossing The Content ChasmE14: Creating The Right Environment For ContentIn this episode of Crossing The Content Chasm Anna talks about creating the right environment for content. In this episode, you will learn how to build your confidence in content creation. Remember that no content is perfect so you have to look forward to excellence and not perfection. You will learn how to mold your environment around your content. Aside from content creation, you will also learn how to build your team. Your team needs to have a safe place to be able to try stuff both externally and internally so as the manager of your business you are t...2022-03-0720 min

Crossing The Content ChasmE13: Setting Your Team Up For Success with Samsung's Simon HomentIn this episode of Crossing The Content Chasm Anna talks to Simon Homent, Head of Pureplayer at Samsung Electronics. They talk about setting your team up for success. In this episode, you will learn how to build up your team from scratch or if you already have a team, what are the things you can do to enable them to be creative and successful. As the owner of your business, you will learn through this episode the steps to take in order to get out of your comfort zone and try out new things for your business. There are...2022-02-2844 min

Crossing The Content ChasmE12: Bring Familiarity To Your ContentIn this episode of Crossing The Content Chasm Anna talks about last week’s episode where she interviewed Phil Crawley of Wizards of the Coast which is part of Hasbro. One of the subjects that were covered was bringing familiarity into marketing so one of the problems that the Wizards of the Coast had was that their products were not mass-marketed at the moment. So, in this episode, we will be digging deeper on how to mass-market your product and/or services and learn about the possible problems you can encounter whilst marketing your products and services. In...2022-02-2121 min

Crossing The Content ChasmE11: Magnificent Multi-Channel Magic with Wizards of the Coast's Phil Crawley 2022-02-1452 min

Crossing The Content ChasmE9: Building a Valuable Community with You Are The Media's Mark MastersIn this episode of Crossing The Content Chasm Anna talks to Mark Masters, owner of You Are The Media. Mark shares on how to build an audience and how that audience can be a community. Today, we will be hearing about how your audience can be one of your biggest investments in the media industry. It is also worth noting that in order to grow your community in this industry you don’t have to be a big brand and spend a lot of money, you just have to start somewhere and build up from that. In th...2022-01-311h 00

Crossing The Content ChasmYour Audience Isn't Just A One Night StandIn this episode of Crossing The Content Chasm Anna talks about building a long-term relationship with your audience, something that you want them to have for them to keep coming back to you. Investing in your audience is the key to building your online community. Anna also talks about letting go of some things or aspects from your content when it is not working. Aside from tackling misconceptions in engaging with your audience, Anna also provides solutions and suggestions on the things that you can do when things are not going as planned. Let’s get into the show....2022-01-2422 min

Crossing The Content ChasmE7: Relentlessly Helpful Linkedin Chat with Consultant and Author, John EspirianIn this episode of Crossing The Content Chasm, Anna talks to John Espirian, a LinkedIn Consultant and Author of Content DNA. They talk about the process of having a successful and meaningful social media presence, whether on Facebook, Twitter, Instagram, Youtube and the list goes on. John shares his expertise and experiences in growing channels and pages on any social media sites and highlights some of the problems and issues that you can encounter before, during, and after growing your online presence. But fear not, as he also offers advice and solutions on how to overcome these challenges. 2022-01-1735 min

Crossing The Content ChasmE6: What Inspires Your Content?In this episode of Crossing The Content Chasm, Anna talks about taking people from creating limited or dull content to interesting and exciting content that would really please their customers. Anna also discusses what you can do and where you can find inspiration for your content when there is none. In the podcast you will learn: The importance of good content How to have a connection with your audience What is inspiration for content creators Looking for inspiration within your community To be yourself and embrace the fun Crossing The Content Chasm is the lively and...2022-01-1027 min

Crossing The Content ChasmE5: Digital PR and Toilet Paper with Story & Search's Kostas PetrouIn this episode of Crossing The Content Chasm Anna talks with Kostas Petrou who is the Founder and Creative Director of Story and Search which is a leading creative agency that combines digital PR and SEO to shoot their clients to the top of search engines. As an agency Story and Search help with every aspect of client growth from ideation in the initial stages that go through generating an idea, all the way through sending out the idea to journalists for articles to secure highly valuable editorial coverage. Kostas also discusses how his company puts campaigns...2022-01-0354 min

Crossing The Content ChasmE4: How to Navigate Content Creation BarriersIn this episode of Crossing The Content Chasm, Anna discusses the biggest hurdles with brands that make it hard for themselves to get across the chasm. She identifies that one of the big reasons for that struggle is getting over personal perceptions. No matter how gorgeous, beautiful and fantastic people or brands are in front of the camera, people all have the same fears when it comes to perceptions of themselves or their businesses. In the podcast you will learn: The biggest hurdles with brands Getting over personal perceptions Conveying interesting content Being scared of failure Un...2021-12-2719 min

Crossing The Content ChasmE3: Making Your Content Sweat with Top 10 Podcaster, James BurttIn this episode of Crossing The Content Chasm Anna talks with James Burtt, James is the Managing Director of the Ultimate Podcast Group who has helped a lot people navigate through the podcasting journey. He discusses how he got started with creating podcasts and what they do behind-the-scenes before they launch podcasts because, as he says, “most people will launch podcasts and forget to tell anybody about it.” He discusses further that we need to pick a niche for our own podcast and have a strategic process for the promo and marketing of a new show to ensure it maxi...2021-12-2047 min

Crossing The Content ChasmE2: Why Your Brand Struggles To Make Great ContentIn this episode of Crossing The Content Chasm Anna discusses why some brands create great content and other brands struggle to do the same. As Anna shares, for some large brands there can be hesitation and challenges with getting buy-in from teams, so we have to have proper content management so that you can get stakeholders excited about creating content, without fear of repercussions, if anything goes wrong. In the podcast you will learn: Essentials of creating great content Developing content strategies for your own brand Understanding the fear of creating content Talking and being confident in...2021-12-1316 min

Crossing The Content ChasmE1: The Power of SEO with Lego Group’s Emma ButlerIn this episode of Crossing The Content Chasm Anna talks to Emma Butler. As well as a conversation between mutual experts this is also a warm chat from former colleagues as Emma was in Anna's team in a previous role, and as Anna shares, Emma was an absolute superstar. Emma specialises in SEO and has worked on a lot of different things from technical content creation and digital PR which most recently has seen her working at the Lego Group as an SEO system manager. In the podcast you will learn: Building a pool of content A...2021-12-1335 min

Crossing The Content ChasmWelcome To Crossing The Content ChasmCrossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto. We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and en...2021-12-1304 min

Crossing The Content ChasmTRAILER: Crossing The Content ChasmCrossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto. We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and en...2021-12-1001 min