Shows
Small Business Survival ConversationsS3E45: Act Fast, Win BigSend us a textIn business, the biggest risk isn't making a mistake—it's moving too slowly. In this power-packed episode of Monday Morning Motivation, Anna Steinfest shares why the ability to take quick, decisive action might be your most underrated business skill.Drawing inspiration from legendary CEO Jack Welch's biggest career regret—not moving fast enough—Anna reveals how hesitation costs small business owners more opportunities than failure ever will. From missed partnerships to delayed product launches, she breaks down the real cost of overthinking and analysis paralysis.You'll discover the three pillar...2025-07-1412 minSmall Business Survival ConversationsS3E43: Resilience Isn't a Trait—It's a PracticeSend us a textFeeling overwhelmed by your endless to-do list? Questioning if you're cut out for the entrepreneur life? You're not alone—and you're definitely not failing.In this Monday Morning Motivation episode, Anna Steinfest busts the biggest myth about resilience: that some people are just "naturally" resilient while others aren't. Spoiler alert: resilience isn't something you're born with—it's something you build, one choice at a time.What You'll Learn:Why thinking of resilience as a fixed trait is holding you backA simple 3-step framework to strengthen your "resi...2025-06-2910 minSmall Business Survival ConversationsS3E40: More Than One Way: Finding the Best Path to Small Business SuccessSend us a textFeeling stuck on a business challenge? Convinced there's only one "right" way to reach your goals? In this episode of Monday Morning Motivation, host Anna Steinfest shares a simple but powerful mindset shift that could revolutionize how you solve problems and make decisions in your business.What You'll Learn:Why successful entrepreneurs think in options, not absolutesA 10-minute exercise to unlock creative solutions to any business challengeThe Time-Money-Impact filter that helps you choose the best path forwardA real success story of how one bakery owner increased weekday sales...2025-06-0912 minSmall Business Survival ConversationsS3E38: Farm, Don’t Hunt: A Smarter Way to Network and Grow ReferralsSend us a textIn this week’s Monday Morning Motivation, Anna Steinfest explores one of the most powerful shifts small business owners can make in how they network: transitioning from a hunter to a farmer mindset.Inspired by insights from Networking Like a Pro by Dr. Ivan Misner, Anna shares how the most successful entrepreneurs build long-lasting, referral-rich relationships—not by chasing quick wins, but by planting seeds of trust and consistency.You’ll learn:Why traditional networking often falls flatHow to build relationships that yield steady business over timeThree actionable steps...2025-06-0210 minSmall Business Survival ConversationsS3E36: Does TRACKING Performance Really Save Your Business?Send us a textIn this week’s Monday Morning Motivation, Anna Steinfest shares a powerful story from history to highlight a critical lesson for small business owners: if you don’t measure your performance, you’re operating in the dark.Using the example of a tragic 1707 naval disaster—where poor navigation led to the loss of four warships and 2,000 lives—Anna draws a parallel to the modern entrepreneur who steers a business without tracking key metrics.Whether it’s your financial performance, sales conversion, or customer ret...2025-05-1910 minSmall Business Survival ConversationsS3E35: LEAD with Confidence in Every Sales Conversation!Send us a textIn this Monday Morning Motivation episode, Anna Steinfest shares a powerful mindset shift for small business owners who want to stop chasing clients and start leading sales conversations with clarity and confidence.Drawing from real-world sales insights, Anna explains why most sales interactions fail before they even begin—because the buyer sets the rules by default. From stalling tactics to vague “think it overs,” prospects often stay in control while small business owners give away value and wait endlessly for follow-ups.But it doesn’t have to be that...2025-05-1210 minSmall Business Survival ConversationsS3E34: TAKE ACTION NOW And Forget About Perfection!Send us a textIn this episode of Monday Morning Motivation, small business expert Anna Steinfest dives into a common trap that holds back entrepreneurs and business owners—perfectionism. If you've ever delayed launching your product, held back on marketing your services, or told yourself, "I'll start when it's perfect," this is the episode you need to hear.Anna shares her personal story of overcoming rejection and self-doubt during her time in banking, making hundreds of cold calls despite having an accent—and how that experience taught her the true value of taki...2025-05-0506 minSmall Business Survival ConversationsS3E33: Can You TURN REJECTION Into Your BIGGEST Business Advantage?Send us a textIn this week’s Monday Morning Motivation, Anna Steinfest shares a personal story about one of the toughest—and most valuable—lessons she learned early in her career: how to roll with rejection.From cold calls in the banking industry where people hung up the moment she said “hello,” to building a thriving business empire, Anna reveals how reframing rejection as a game—and a necessary part of the journey—became one of her greatest advantages.In this episode, you’ll learn: ✅ Why rejection isn’t about you—it’s abo...2025-04-2808 minSmall Business Survival ConversationsS3E32: Staying In The Game ALWAYS Wins The Race!Send us a textIn this week’s Monday Morning Motivation, Anna Steinfest delivers a powerful message every small business owner needs to hear: success doesn’t come to the fastest—it comes to the most persistent.If you're putting in the work but not seeing results yet, this episode is for you. Anna breaks down the hidden value of staying consistent, even when progress feels invisible, and shares why persistence—not talent or luck—is what separates those who succeed from those who give up too soon.🔥 You’ll learn:Wh...2025-04-1408 minSmall Business Survival ConversationsS3E31: People Buy Solutions: How Understanding Human Needs Drives Small Business SuccessSend us a textIn this week’s Monday Morning Motivation, host Anna Steinfest explores a powerful truth every small business owner must understand: customers don’t buy products—they buy solutions to their problems.Drawing inspiration from human psychology and real-world examples, Anna breaks down the relationship between unmet needs, emotional discomfort, and purchasing behavior. You’ll learn why identifying your customer’s emotional pain points—and positioning your product or service as the solution—is the key to unlocking lasting business success.💡 In this episode, you’ll discover:Why al...2025-04-0709 minSmall Business Survival ConversationsS3E30: Silencing the Cynic: How to Protect Your Business from NegativitySend us a textIn this week’s Monday Morning Motivation, host Anna Steinfest tackles one of the silent killers of business momentum: cynicism.Cynicism whispers that your efforts aren’t worth it, that someone else is doing it better, or that it’s all been done before. And whether it comes from pessimistic friends, harsh critics, or your own inner voice—it can poison your progress if you let it.In this episode, you’ll learn: ✅ What cynicism really is and how to recognize it ✅ How it subtly damage...2025-03-3108 minSmall Business Survival ConversationsS3E29: Discipline Over Motivation: The Real Secret to Small Business SuccessSend us a textIn this week’s Monday Morning Motivation, host Anna Steinfest dives into one of the most critical habits every small business owner must master: self-discipline.Unlike traditional jobs, business owners don’t have a boss looking over their shoulder—and that freedom can lead to procrastination, distraction, and stalled progress.In this episode, Anna explains why discipline matters more than motivation when running a business, and how consistent, focused action is the true driver of growth. You’ll learn: ✅ How procrastination costs your busin...2025-03-2407 minSmall Business Survival ConversationsS3E28:The Power of Taking Action: Stop Waiting, Start DoingSend us a textIn this week’s Monday Morning Motivation, host Anna Steinfest tackles one of the biggest obstacles in business—waiting for the perfect moment.Too many entrepreneurs delay taking action, thinking they need more time, more knowledge, or better conditions before they start. But the truth is, success comes from action, not overthinking.In this episode, Anna shares why waiting is the biggest risk you can take in business and how clarity, confidence, and growth come from starting now, learning from mist...2025-03-1706 minSmall Business Survival ConversationsS3E27: The Perfect Recipe for Business Success: Mastering Balance and PatienceSend us a textIn this week’s Monday Morning Motivation, host Anna Steinfest reveals how running a business is just like cooking a delicate dish—it’s all about finding the right balance.🔥 Too much heat (rushing growth)? You risk burnout and poor quality. 🕒 Too little heat (moving too slowly)? You may miss valuable opportunities. 👨🍳 A disorganized kitchen (lack of structure)? Leads to chaos and inefficiency.Just like a great chef follows a recipe, business owners must learn to pace their growth, maintain a c...2025-03-0909 minSmall Business Survival ConversationsS3E26: The Power of Simplicity: Why Clarity Wins in BusinessSend us a textIn this week’s Monday Morning Motivation, host Anna Steinfest shares one of the most powerful yet overlooked success strategies in business—consistency.Success doesn’t happen overnight. Just like water shapes rock over time, small, daily actions create momentum, build trust, and separate you from the competition. But too many business owners give up too soon, expecting instant results.In this episode, Anna breaks down why consistency is the key to long-term success and gives you three actionable ways to apply it in your busine...2025-03-0308 minSmall Business Survival ConversationsS3E25: The Power of Simplicity: Why Clarity Wins in BusinessSend us a textIn this week’s Monday Morning Motivation, host Anna Steinfest dives into one of the most overlooked yet powerful business strategies: simplicity.Jack Welch, former CEO of GE, believed that keeping things simple was key to success, and Albert Einstein famously said, “Everything should be made as simple as possible, but no simpler.” Yet, many small business owners overcomplicate their messaging, thinking it makes them look more credible. The truth? Confused customers never buy.In this episode, Anna breaks down how simplifying your busine...2025-02-2410 minSmall Business Survival ConversationsS3E24: Know Your Why: The Key to Surviving and Thriving as a Business OwnerSend us a textIn this week’s Monday Morning Motivation, host Anna Steinfest dives into one of the most important questions every small business owner must answer: Why are you doing what you’re doing?Without a strong why, challenges feel overwhelming, burnout sets in, and success becomes harder to achieve. But when you’re clear on your purpose, it fuels your passion, keeps you resilient, and helps you push through obstacles.Through the powerful story of The Lumberjack and the Dull Axe, Anna explains why working harder isn’t enough—y...2025-02-1007 minSmall Business Survival ConversationsS3E23: The Power of Struggle: Why Challenges Shape Stronger BusinessesSend us a textIn this week’s Monday Morning Motivation, host Anna Steinfest shares the powerful story of The Butterfly and the Cocoon to explore how struggles shape us into stronger, more capable individuals and business owners.Challenges are a natural part of entrepreneurship, but instead of avoiding them, we can embrace them as opportunities to grow, innovate, and build resilience. Anna dives into why struggles are essential for success, how they teach resilience and confidence, and how small business owners can turn obstacles into stepping stones.Tune in to discover actionable st...2025-01-1908 minSmall Business Survival ConversationsS3E22: Ask Before You Tell: The Secret to Emotionally Engaging SalesSend us a textIn this week’s Monday Morning Motivation, host Anna Steinfest reveals the secret to transforming your sales process: asking the right questions. Selling isn’t about pushing a product or service—it’s about connecting with your customers on an emotional level and guiding them to make decisions that feel right for them.Discover how to use emotionally engaging questions to uncover your customers’ needs, motives, and challenges and how this approach builds trust, deepens connections, and leads to more successful sales. Anna shares practical examples of discovery, impact, and obstac...2025-01-1309 minSmall Business Survival ConversationsS3E21: The Rise and Fall of Huy Fong’s Sriracha: Lessons in Supply Chain, Branding, and Business RelationshipsSend us a textIn this week’s Monday Morning Motivation, host Anna Steinfest dives into the fascinating story of Huy Fong’s Sriracha, the iconic “rooster sauce,” and the lessons small business owners can learn from its rise—and fall.Discover how missteps in supply chain management, branding, and business relationships allowed competitors like Tabasco-maker McIlhenny to seize the market. Anna breaks down three critical takeaways for small business owners, including the importance of diversifying suppliers, protecting your brand, and building strategic partnerships.Tune in to learn how to avoid these pitfalls and positi...2025-01-0608 minSmall Business Survival ConversationsS3E20: From Entrepreneur to Economic Developer: Insider Tips to Help Your Small Business SucceedSend us a textIn this episode of Small Business Survival Conversations, Anna Steinfest sits down with a seasoned economic developer and former entrepreneur who knows the challenges and rewards of running a small business. With a Master's degree in Urban Planning and Real Estate Development from the University of Wisconsin-Madison and years of experience in economic development, our guest shares valuable insights on how small businesses can leverage local resources, navigate common challenges, and position themselves for long-term success.Learn about the programs and opportunities available to small businesses in De Pere, WI, and...2025-01-0419 minSmall Business Survival ConversationsS3E19: The Gift of Giving: How Generosity Builds Small Business SuccessSend us a textIn this New Year’s edition of Monday Morning Motivation, host Anna Steinfest shares the inspiring story of The Jar and the Rocks to highlight the importance of focusing on what truly matters in your business and life.As small business owners, the start of the year is the perfect time to reset, refocus, and set meaningful resolutions that align with your goals. Anna offers three actionable steps to help you identify your “big rocks,” break them into manageable tasks, and stay on track throughout the year.Tune in to lea...2024-12-3007 minSmall Business Survival ConversationsS3E18: The Gift of Giving: How Generosity Builds Small Business SuccessSend us a textIn this special holiday edition of Monday Morning Motivation, host Anna Steinfest explores the power of generosity and how it can transform your small business. Inspired by the timeless story of The Giving Tree, Anna shares how embracing the spirit of giving can strengthen customer relationships, build team loyalty, and create a meaningful impact in your community.Discover three actionable ways to bring generosity into your business this season—and throughout the year. Whether it’s offering extra value to your customers, showing appreciation to your team, or giving back to your...2024-12-2307 minSmall Business Survival ConversationsS3E17: The Secret to Sales Success: Understanding Why Your Customer Wants to BuySend us a textIn this episode of Monday Morning Motivation, host Anna Steinfest dives into the secret to sales success: understanding your customer’s “why.” Through the relatable story of a man and his shovel, Anna illustrates why focusing on what you’re selling isn’t enough—what truly matters is understanding the deeper need your product or service fulfills.Discover three actionable strategies to connect with your customers’ motivations, speak to their emotions, and show how your offering solves their problems. Whether you’re struggling with sales or looking to refine your approach, this episode wil...2024-12-1609 minSmall Business Survival ConversationsS3E16: Plan Today to Thrive Tomorrow: The Ant and the Grasshopper’s Lesson for Small Business OwnersSend us a textIn this week’s episode of Monday Morning Motivation, host Anna Steinfest shares Aesop’s timeless fable, The Ant and the Grasshopper, to highlight a powerful lesson for small business owners: the importance of preparation and planning.Drawing inspiration from the hardworking Ant, Anna explores how entrepreneurs can navigate the cycles of abundance and challenge by building financial reserves, investing in systems, and staying focused on long-term goals. Whether you’re in a season of growth or facing tough times, this episode offers actionable strategies to help you prepare for success in eve...2024-12-0908 minSmall Business Survival ConversationsS3E15: Turning Setbacks into Strength: The Small Business Owner’s Guide to ResilienceSend us a textIn this week’s episode of Monday Morning Motivation, host Anna Steinfest shares an inspiring story about a cracked pot and the unexpected beauty that comes from imperfections. Drawing on this fable, Anna explores how small business owners can turn setbacks into opportunities for growth.Learn three actionable strategies to reframe challenges, focus on what you can control, and build a strong support system to navigate tough times. Whether you’re facing a difficult client, supply chain issues, or a missed opportunity, this episode will give you the mindset and tools to t...2024-12-0207 minSmall Business Survival ConversationsS3E14: The Gratitude Advantage: How Thankfulness Fuels Business SuccessSend us a textThis special Thanksgiving episode of Monday Morning Motivation is all about gratitude and how it can transform your business and mindset. Host Anna Steinfest shares the inspiring story of a farmer and a wise traveler to illustrate the power of thankfulness in overcoming challenges and fostering growth.Discover how practicing gratitude can strengthen relationships, fuel resilience, and inspire innovation in your entrepreneurial journey. Anna also provides a simple gratitude exercise to help you reflect, connect, and grow during this holiday week. Tune in to learn why gratitude isn’t just a fe...2024-11-2510 minSmall Business Survival ConversationsS3E13: The 5 Whys: A Problem-Solving Method Every Business Owner Should MasterSend us a textIn this episode of Monday Morning Motivation, host Anna Steinfest dives into the powerful 5 Whys method, developed by Sakichi Toyoda, the founder of Toyota. This simple yet effective problem-solving technique has been used for decades to uncover root causes, improve quality, and reduce costs in businesses of all sizes.Anna shares the fascinating history of the 5 Whys, its continued relevance today, and how small business owners can apply it to solve recurring issues in their operations. Through a relatable example, she demonstrates how asking “why” five times can help you move past...2024-11-1807 minSmall Business Survival ConversationsS3E12: Know When to Walk Away: Why Smart Business Owners Don’t Argue with DonkeysSend us a textIn this episode of Monday Morning Motivation, host Anna Steinfest shares a timeless fable about a donkey, a tiger, and the King of the Jungle to reveal an important lesson for business owners: sometimes the smartest move is to walk away. Anna dives into the importance of protecting your energy and focus by avoiding pointless arguments, especially with people more interested in being “right” than in finding the truth.Learn how to identify “donkey traps” in your business life, choose your battles wisely, and surround yourself with constructive voices that support your gro...2024-11-1009 minSmall Business Survival ConversationsS3E11: Becoming the Complete Entrepreneur: Balancing Success and Fulfillment with Clinton SmithSend us a textIn this special episode of Monday Morning Motivation, host Anna Steinfest sits down with Clinton E. Smith, author of The Complete Man: Triumphing Adversity and Achieving Success Without Losing Yourself. Clinton shares powerful insights on how to balance business success with personal fulfillment, resilience, and well-being—especially relevant for small business owners who often face intense pressures and high demands. Together, they discuss practical strategies for overcoming adversity, cultivating a resilient mindset, and building sustainable habits that support both personal and professional growth.Listen in to learn how to become “complete” in you...2024-11-0324 minSmall Business Survival ConversationsS3E10: Why Knowing What to Do Isn’t Enough: Finding the Spark to Take ActionSend us a textIn this episode of Monday Morning Motivation, host Anna Steinfest explores a fundamental challenge many small business owners face: why knowing what to do isn’t always enough to spark action. Drawing on the powerful concepts of motivation, belief, and responsibility, Anna shares insights into why we often don’t take steps we know are essential to our success. With three practical steps, this episode will help you reconnect with your “why,” build momentum through small, consistent actions, and embrace responsibility to drive growth in your business. Tune in to discover how to bridge t...2024-10-2710 minSmall Business Survival ConversationsS3E9:The Golden Touch: How Misaligned Values Can Lead to Business TragedySend us a textIn this episode of Monday Morning Motivation, host Anna Steinfest shares the timeless story of King Midas to highlight the importance of aligning your business goals with your personal values. Through the lens of this ancient tale, Anna explains how misaligned values and a singular focus on financial success can lead to unintended consequences. She offers practical advice for entrepreneurs on defining success, maintaining balance, and ensuring that your business supports long-term fulfillment rather than short-term gains. Tune in for actionable insights on building a values-driven business that brings both achievement and personal...2024-10-2113 minSmall Business Survival ConversationsS3E8: Focus and Direction: The Keys to Business SuccessSend us a textIn this episode of Monday Morning Motivation, host Anna Steinfest shares the powerful story of an ancient Indian guru teaching the art of archery to illustrate the importance of focus in business. Learn how setting clear goals and maintaining laser-sharp focus can help you hit your targets and drive your business forward. Anna also highlights why direction is key to success, drawing parallels to a traveler without a destination. Tune in for actionable tips on how to align your daily actions with your goals and avoid distractions that keep you from reaching your...2024-10-1411 minSmall Business Survival ConversationsS3E7:Fly Like the Bumblebee: Breaking Free from Self-Imposed LimitsSend us a textIn this episode of Monday Morning Motivation, Anna Steinfest shares the powerful lesson of the bumblebee, an insect that flies despite the odds stacked against it. Using this metaphor, Anna encourages small business owners to push past self-imposed limits and overcome naysayers. Drawing from her own experience of launching the successful Green Bay Packers Mentor-Protégé Program, Anna inspires listeners to believe in their dreams, trust their instincts, and keep going, even when the world says they can’t. #SmallBusiness #MondayMotivation #SelfBelief #Entrepreneurship 2024-10-0710 minSmall Business Survival ConversationsS3E6:Why Success Attracts Critics—And Why You Should Keep GoingSend us a textIn this empowering episode of Monday Morning Motivation with Anna Steinfest, we dive into the reality that success attracts critics. Anna shares why criticism often comes with growth and offers actionable insights to help small business owners rise above negativity. Through real-life stories and practical advice, you’ll learn how to turn criticism into fuel for your success. Plus, there's an interactive exercise to help reframe your perspective on criticism. Tune in and get ready to soar beyond the sidelines!#SmallBusinessSuccess #EntrepreneurMindset #MondayMotivation #HandlingCriticism #AnnaSteinfest #BusinessGrowth2024-09-2913 minSmall Business Survival ConversationsS3E5: Unleash Your Inner Eagle: Break Free from Limiting BeliefsSend us a textIn this inspiring episode of Monday Morning Motivation with Anna Steinfest, discover how the story of an eagle raised as a prairie chicken mirrors the journey of many small business owners. Anna shares actionable tips and real-life examples to help entrepreneurs break free from limiting beliefs and unlock their full potential. If you're ready to think bigger, aim higher, and transform your mindset for business success, this episode is for you!#SmallBusiness #EntrepreneurMotivation #BusinessMindset #LimitingBeliefs #SuccessStory #MondayMotivation #MindsetMatters #BreakThrough #AnnaSteinfest #BusinessGrowth2024-09-2311 minSmall Business Survival ConversationsS3E4: The Stonecutter’s Lesson: Consistency is Key to Business BreakthroughsSend us a text In this episode of "Monday Motivation with Anna Steinfest," Anna tells the story of the stonecutter, a powerful example of how consistent, daily effort can lead to monumental success. Discover why persistence is essential in overcoming obstacles and achieving your business goals. This episode will motivate you to keep pushing forward, even when progress seems slow, and remind you that every small action brings you closer to your breakthrough. Perfect for entrepreneurs seeking encouragement to stay the course in their business journey 2024-09-1605 minSmall Business Survival ConversationsS3E3: The Chinese Bamboo Tree: The Secret to Long-Term Business SuccessSend us a text In this episode of "Monday Motivation with Anna Steinfest," Anna shares the inspiring story of the Chinese Bamboo Tree, a powerful metaphor for the patience and perseverance required in business. Learn how consistent effort, even when progress seems invisible, can lead to extraordinary growth. This episode will encourage you to stay committed to your goals, reminding you that success often takes time and persistence. Perfect for business owners who need a reminder that their hard work is laying the foundation for future breakthroughs. 2024-09-0906 minSmall Business Survival ConversationsS3E2: The Power of Attitude: How Your Mindset Drives Business SuccessSend us a text In this episode of "Monday Motivation with Anna Steinfest," Anna shares a powerful story about a balloon vendor and a little boy that reveals a profound truth: It’s what’s inside that counts. Learn how your attitude shapes your business outcomes and why a positive mindset is crucial for overcoming challenges. Whether you're facing slow sales or tough decisions, this episode will help you harness the power within to elevate your business to new heights. 2024-09-0205 minSmall Business Survival ConversationsS2E99: Productivity Simplified: Prioritize What Matters in Your BusinessSend us a textIn this episode of Small Business Survival Conversations, co-hosts Anna Steinfest and Michael Troyer dive deep into the critical decisions every small business owner faces when managing tasks and setting priorities. With so much to do and limited time, how do you ensure you're not just being busy, but truly productive?Anna and Michael introduce two pivotal questions that can transform your approach to productivity. Should you focus on efficiency—getting more done faster—or effectiveness—strategically moving your business toward its long-term goals? They explore how to evaluate tasks, projects, and st...2024-08-2908 minSmall Business Survival ConversationsS3E1: Tools, Tips, and the Missing Ingredient: MotivationSend us a text In the debut episode of "Monday Motivation with Anna Steinfest," Anna explores why having the right tools and tips isn't enough for small business success. Discover the essential ingredient that every entrepreneur needs to thrive—motivation. Tune in as Anna shares insights on how to cultivate the drive and determination needed to turn your business dreams into reality. Whether you're just starting out or looking to reignite your passion, this episode will inspire you to keep pushing forward. 2024-08-2604 minSmall Business Survival ConversationsS2E98: Building Strong Customer Relationships: Strategies for Loyalty and Repeat BusinessSend us a text In this episode of Small Business Survival Conversations, co-hosts Anna Steinfest and Michael Troyer dive into proven strategies that small business owners can use to create and maintain strong customer relationships. Discover how excellent customer service, personalized experiences, and effective use of CRM tools can lead to increased loyalty and repeat business. We'll share practical examples, recommend powerful tools like Zendesk, HubSpot, and Salesforce, and offer actionable insights on how to start small, train your staff, and measure success. Tune in to learn how to turn one-time customers into lifelong brand advocates. #Sm...2024-08-1514 minSmall Business Survival ConversationsS2E97: Mastering the Pitch: Plan Before You Pitch Your BusinessSend us a textIn this episode of Small Business Survival Conversations, co-hosts Anna Steinfest and Michael Troyer delve into the crucial skill of pitching your business effectively. Learn why it's essential to plan before you pitch and discover practical tips to ensure your communication stands out.Key Takeaways:Don’t Adlib: Preparation is key. Avoid improvisation and know exactly what you want to convey to make your pitch impactful.Don’t Pack It: Clarity and brevity matter. Keep your message straightforward and focused, inspiring potential cust...2024-08-0711 minSmall Business Survival ConversationsS2E96: Mastering Financial Management: Essential Tips for Small Business SuccessSend us a textIn this episode of Small Business Survival Conversations, co-hosts Anna Steinfest and Michael Troyer dive into the crucial aspects of effective financial management for small businesses. Learn how to create and stick to a budget, manage cash flow to avoid shortfalls, and utilize financial software for streamlined accounting processes. We also explore the importance of understanding financial statements and offer actionable tips for reducing costs and increasing profitability. Tune in to discover the best practices and tools that can help your business thrive.Key Takeaways:Creating and...2024-07-3113 minSmall Business Survival ConversationsS2E95: Unlocking AI: 3 Essential Strategies for Small Business GrowthSend us a textJoin hosts Anna Steinfest and Michael Troyer in this exciting new episode of Small Business Survival Conversations. Dive into the world of artificial intelligence and discover how AI tools and strategies can revolutionize your small business. In this episode, Anna and Michael share three crucial tips to help you harness the power of AI, drive growth, and stay competitive in today's fast-paced market. Tune in and transform your business with actionable insights and practical advice!2024-07-2609 minSmall Business Survival ConversationsS2E94: Unlocking Social Media Success: Top Tools and Tactics Every Small Business Needs!Send us a text In this episode of Small Business Survival Conversations, hosts Anna Steinfest and Michael Troyer delve into the dynamic world of social media to uncover essential tools and tactics for small business growth. From selecting the perfect platforms to crafting compelling content and leveraging analytics, this episode is packed with actionable insights designed to help small business owners thrive online. Whether you're new to social media or looking to refine your strategy, our three key takeaways will guide you toward a more impactful social media presence. 2024-07-1711 minSmall Business Survival ConversationsS2E93: Mastering Communication: The Three Essential Elements for Small Business SuccessSend us a textIn this episode of Small Business Survival Conversations, co-hosts Anna Steinfest and Michael Troyer explore the crucial elements of effective communication for small business owners. Understanding and mastering the use of body language, tone of voice, and word selection can significantly impact your ability to build trust, convey important messages, and engage your team and customers.Key Topics Covered:Body Language (55%): Learn how your physical presence can enhance your message and build authenticity.Tone of Voice (38%): Discover the power of vocal tone in making...2024-07-0110 minSmall Business Survival ConversationsS2E92: Mastering AI Prompts: Boost Your Small Business with ChatGPTSend us a textWelcome to another insightful episode of Small Business Conversations with your hosts, Anna Steinfest and Michael Troyer! In this episode, Anna and Michael dive deep into the art of effectively prompting AI tools like ChatGPT or Claude to maximize their potential and enhance your business operations.Episode Highlights:Defining the Role of AI: Discover how to establish clear roles for your AI tool, whether it's acting as a content expert, a presenter, a decision-maker, or another key function tailored to your needs.Setting Clear Objectives: Learn...2024-06-1213 minSmall Business Survival ConversationsS2E89: Understanding Profit: Types and StrategiesSend us a textJoin hosts Anna Steinfest and Michael Troyer in this episode of Small Business Survival Conversations, titled "Understanding Profit: Types and Strategies." Delving into the intricacies of profit management, Anna and Michael provide a comprehensive guide to help small business owners navigate the complexities of profitability.Beginning with an exploration of gross profit, listeners will learn how to calculate and optimize their revenue minus the cost of goods sold, laying a solid foundation for understanding business profitability. Moving on to operating profit, Anna and Michael discuss the importance of controlling operating expenses...2024-05-0816 minSmall Business Survival ConversationsS2E88: Empowering Small Businesses: Insights from Barb LaMue on Navigating Economic Challenges and Embracing InnovationSend us a textIn this episode of Small Business Survival Conversations, co-hosts Anna Steinfest and Michael Troyer sit down with Barb LaMue, a seasoned economic development and entrepreneurship expert. With a rich background in fostering innovation and growth, Barb shares invaluable insights and strategies for small businesses aiming to thrive in today's dynamic landscape.Drawing from her extensive experience, Barb delves into various topics crucial for small business success. She discusses navigating economic challenges, fostering innovation, building strategic partnerships, and nurturing professional networks. Additionally, she provides practical advice on attracting and retaining top talent...2024-04-1927 minSmall Business Survival ConversationsS2E87: Smart Leadership & Ownership in BusinessSend us a textIn this episode of Small Business Survival Conversations, hosts Anna Steinfest and Michael Troyer delve into the vital topic of Smart Leadership (and Ownership) in the Age of AI. Shedding traditional hierarchical structures, they advocate for a hands-on approach where leaders immerse themselves in the trenches alongside their team members.The conversation emphasizes the importance of first seeing employees as individuals, fostering a trust and communication culture. Anna and Michael highlight the significance of empowering employees, allowing them to learn and teach, ultimately fostering a collaborative environment where everyone feels valued...2024-04-1813 minSmall Business Survival ConversationsS2E86: Small Business Financial Mastery: Navigate Your Path to Success!Send us a textIn our latest episode, hosts Michael Troyer and Anna Steinfest dive deep into the crucial topic of "Small Business Financial Mastery: Navigate Your Path to Success!" Discover the indispensable role of financial indicators and why they are the cornerstone of every successful small business.Why Are Financial Indicators Important?Financial indicators serve as your small business's dashboard, providing real-time insights to drive informed decision-making. They offer a comprehensive view of your business's health, enabling you to identify trends, mitigate risks, and ensure long-term sustainability.2024-04-1119 minSmall Business Survival ConversationsS2E85: Embracing AI with Confidence: Empowering Small Businesses with ChatGPTSend us a textIn this episode of Small Business Survival Conversations, join us as we delve into the world of artificial intelligence and its transformative impact on small businesses. Discover how embracing AI tools like ChatGPT can revolutionize your marketing strategies, boost efficiency, and drive success in today's competitive landscape. Learn the essential ingredients and step-by-step recipe for effectively communicating with ChatGPT, from defining clear objectives to refining AI-generated outputs. Our expert guests, Anna Steinfest and Michael Troyer, share invaluable insights and practical tips for integrating AI seamlessly into your small business operations. Tune in to...2024-04-0214 minSmall Business Survival ConversationsS2E83: Unlocking the Power or Decisions: Navigating Choices for Small Business SurvivalSend us a textIn this episode of "Small Business Survival Conversations," co-hosts Michael Troyer and Anna Steinfest delve into the crucial topic of decision-making for small business owners. Together, they guide you through a thought-provoking exploration of how to approach decisions when faced with critical issues in your business.Join this dynamic duo as they explore questions such as: What options are available to you when tackling a problem? How can you assess the factors and information necessary to make informed choices? We'll also examine the importance of uncovering your assumptions about each...2024-03-1213 minSmall Business Survival ConversationsS2E82: 5 Hacks to Beat Procrastination Today!Send us a textJoin Michael Troyer and Anna Steinfest in this insightful episode as they delve into the labyrinth of procrastination and unveil five effective hacks to conquer it. Procrastination, often a silent adversary, stealthily sabotages our productivity by luring us away from tasks that demand our attention. However, armed with these hacks, you can emerge victorious in your battle against procrastination.They explore how tasks, especially daunting ones, trigger a cascade of emotions ranging from self-doubt to anxiety, culminating in our evasion tactics. But fear not! Michael and Anna unveil a strategic approach...2024-03-0411 minSmall Business Survival ConversationsS2E81: Grow Effortlessly: 3 Secrets No One Tells You About Scaling Up!Send us a textIn this exciting episode of Small Business Survival Conversations, join hosts Dr. Michael Troyer and Anna Steinfest as they uncover the often-overlooked secrets to scaling up your business effortlessly. Drawing from years of experience and expertise, they unveil three crucial strategies that are essential for sustainable growth.Firstly, they delve into the importance of setting a balanced growth pace. Discover how finding the sweet spot between rapid expansion and stagnation can optimize your business's performance. Dr. Troyer and Anna emphasize aligning your growth rate with your team's capabilities and infrastructure capacity to...2024-02-2711 minSmall Business Survival ConversationsS2E80: Empowering Small Business Success: Certification and Support with Jessie Leonard from the Women's Business Development CenterSend us a textIn this episode of Small Business Survival Conversation, hosts Anna Steinfest and Michael Troyer dive deep into the world of small business support and certification with their esteemed guest, Jessie Leonard. Jessie Leonard, Director of Established Business Program and Services at the Women's Business Development Center (WBDC) in Milwaukee, brings over two decades of experience in diversity practice, administrative management, and human resources to the table.Throughout the episode, Jessie shares invaluable insights into the importance of certification and the plethora of support services offered by the WBDC...2024-02-0539 minSmall Business Survival ConversationsS2E79: 5 Keys to Mastering the Art of PresentationSend us a textJoin Anna Steinfest and Michael Troyer in the latest Small Business Survival Conversations episode as they unravel the secrets behind delivering a compelling presentation. In this episode, they delve into the "5 Keys to a Better Presentation," equipping small business owners with the essential skills to captivate their audience and leave a lasting impression.Know Your Audience:Discover the power of understanding your audience. Anna and Michael explore the importance of identifying who your audience is, gauging their existing knowledge, and discerning their expectations. Learn how tailoring your presentation to...2024-01-2414 minSmall Business Survival ConversationsS2E78: Three Things Every Business Owner Should DoSend us a textJoin hosts Anna Steinfest and Michael Troyer in the latest episode of Small Business Survival Conversation, where they delve into the crucial aspects of business preparedness, expectation management, and maintaining a positive outlook. In this insightful discussion, the hosts draw parallels to the meticulous preparation of an attorney entering a courtroom to emphasize the importance of being well-prepared in the business arena.Always Be Preparing:The episode explores the mindset of anticipating the questions and concerns of key stakeholders such as customers, investors, loan officers, and employees. Anna...2024-01-1713 minSmall Business Survival ConversationsS2E77: Three Ways to be More ProductiveSend us a textJoin hosts Anna Steinfest and Dr. Michael Troyer in this episode as they unveil three game-changing strategies for small business productivity.Tackle the To-Do List: Learn how to prioritize A, B, and C tasks, allocate time effectively, and avoid quick distractions.The Rule of Immersion: Turn off distractions, create focused blocks of time for critical tasks, and boost productivity.Take a Break: Discover the importance of breaks for avoiding burnout, clearing the mind, and sparking creativity.Transform the way you work and make the most...2024-01-0912 minSmall Business Survival ConversationsS2E76: Mastering the Art of Budgeting: 3 Essential Steps for Small Business SuccessSend us a textJoin hosts Dr. Michael Troyer and Anna Steinfest on Small Business Survival Conversations as they unveil the three essential steps for mastering the art of budgeting. Drawing on their extensive experience, the hosts simplify complex financial concepts and offer practical strategies for small business owners. Whether you're a seasoned entrepreneur or just starting, this episode provides actionable insights to help your business survive and thrive. Tune in for expert advice, real-world examples, and a roadmap to financial success in the small business landscape.2024-01-0313 minSmall Business Survival ConversationsS2E75:Unwrapping 3 Days of Christmas with Essential Tools for Small Business SuccessSend us a text"Join hosts Anna Steinfest and Michael Troyer in this episode of Small Business Survival Conversations podcast, where we dive deep into the strategies and tools that can make a significant impact on the success of small businesses. From spreading the Customer Relationship Cheer with powerful CRM tools to tuning into valuable customer feedback insights and navigating the art of planning and reflections, we unwrap a gift of knowledge to empower small business owners. Don't miss out on these essential conversations that could transform the way you approach and thrive in your entrepreneurial journey!2023-12-1911 minSmall Business Survival ConversationsS2E74: Securing Your Business Against Cyber BreachesSend us a textIn this episode of "Small Business Survival Conversations," hosts Anna Steinfest and Michael Troyer and a guest, John Opichka, explore essential strategies for protecting your business from cyber threats.Episode Highlights:Evaluating Risks: Learn how to assess and prioritize potential cybersecurity risks, such as data hijacking and denial of service attacks, to focus resources effectively.Crafting a Cybersecurity Plan: Discover the crucial steps involved in creating a comprehensive cybersecurity plan, including security protocols and working with trusted experts.Communication and Recovery Plans:...2023-10-2425 minSmall Business Survival ConversationsS2E73: How to Craft Winning Pitch: A Recipe for Small BusinessesSend us a textJoin hosts Anna Steinfest and Dr. Michael Troyer in this episode of Small Business Survival as they uncover the key to making captivating pitches. Discover the four essential steps to influence customers, colleagues, and investors. Learn how to strike a balance between emotional appeal and logical persuasion in a concise, straightforward manner.You'll discover why brevity is crucial in a world of short attention spans. Avoid the common pitfall of lengthy and complex pitches. Align your pitch with the problems your audience wants to solve and emphasize the importance of authentic...2023-10-1609 minSmall Business Survival ConversationsS2E72: 5 Key Steps to Improve Your Productivity Without Working More HoursSend us a textImprove Your Productivity Without Working More HoursAnna Steinfest and Dr. Michael Troyer discuss five key steps small businesses can take to improve their productivity without working more hours. In this episode, you'll learn how to:Take breaks and get more sleepPrioritize for the long runTrain your employees wellIdentify the actions and decisions that will benefit you most in the futureBe cautious of your human tendency to focus on the urgentIf you're feeling overwhelmed and overworked, you don't have to keep sacrificing your health and well-being. Listen to...2023-10-1112 minSmall Business Survival ConversationsS2E71: Delegation for Small Business Owners: Everything You Need to KnowSend us a textIn this episode, Michael Troyer and Anna Steinfest share tools and tips on how to delegate effectively. They discuss why delegation is important, how to identify tasks that can be delegated, and how to choose the right people to delegate to. They also provide advice on how to set clear expectations, provide feedback, and let go of control.Whether you're a new small business owner or a seasoned pro, this episode is for you. Learn how to delegate effectively so you can focus on the most important things and grow your...2023-10-0312 minSmall Business Survival ConversationsS2E70: Networking Mastery: Four Game-Changing Strategies for SuccessSend us a textWelcome to Small Business Survival Conversations, where we unveil four indispensable networking strategies that will help you stand out, connect meaningfully, and represent your business effectively.1. Elevator Pitch Excellence: Craft an engaging elevator pitch that's quick, simple, and intriguing. Make it foster a response – a question, a laugh, or piqued interest – from your listener.2. The Art of Storytelling: Prepare a repertoire of stories, including successes, honest reflections on failures, amusing anecdotes, and pivotal decisions. Use them strategically to create admiration, humor, and a bond with your...2023-09-2511 minSmall Business Survival ConversationsS2E69: Add Value to Your Product Without Adding CostSend us a textIn this special rebroadcast episode, we're revisiting a timeless conversation that's more relevant than ever. Join us as we delve into the world of product development and discover innovative ways to elevate your offerings without breaking the bank. Our expert guests, Michael Troyer and Anna Steinfest, will be your guides on this journey to adding substantial value to your products without incurring additional costs.In today's fiercely competitive market, finding ways to stand out and delight your customers is paramount. Michael, a seasoned product strategist, and Anna, a marketing guru, bring...2023-09-1418 minSmall Business Survival ConversationsS2E68: Mastering Customer Service: Setting Your Small Business Apart - Interview with Dan HathewaySend us a textDive into a compelling discussion on enhancing customer service for small businesses in our latest podcast episode, "Mastering Customer Service: Setting Your Small Business Apart." Hosted by Dr. Michael Troyer and Anna Steinfest, this episode features a captivating interview with customer service expert Dan Hatheway. Discover the essential role of exceptional customer service in building loyalty and trust, and gain insights into effectively differentiating your small business from competitors. Learn firsthand from Hathway's wealth of experience as he shares practical tips for training your team to deliver outstanding customer experiences, enabling you...2023-08-2922 minSmall Business Survival ConversationsS2E67: Networking Secrets for Small Business Owners: 4 Keys to More Effective ConnectionsSend us a textIn this enriching podcast episode, join host Anna Steinfest and Dr. Michael Troyer as they delve into the world of networking and unveil the four essential keys to building strong and effective connections for your small business.Owning a small business can be challenging, and networking is crucial in driving growth and success. Anna and Dr. Michael Troyer will share their expertise on how to harness the power of networking to take your business to new heights.Authenticity and Purpose: Discover the importance of authenticity in presenting your brand and h...2023-08-0111 minSmall Business Survival ConversationsS2E65: Finding the Perfect Web Designer: Key Factors to ConsiderSend us a textIn this insightful episode, co-hosts Dr. Michael Troyer and Anna Steinfest delve into the process of finding the right agency or freelance designer to build your website. Navigating the vast sea of options can be overwhelming, but fear not! Our hosts break it down into six essential factors that will guide you towards making the best decision for your business.Firstly, they emphasize the importance of finding a designer who takes the time to understand your industry and business. Just like hiring a new employee, you need someone who genuinely cares...2023-07-1710 minSmall Business Survival ConversationsS2E64: Small Business Automation Tools to Save Time & Increase ProfitSend us a textJoin Dr. Michael Troyer and Anna Steinfest as they explore the power of business automation and its impact on small brands. Discover how automation levels the playing field, allowing smaller businesses to outpace larger competitors by reacting swiftly to new trends. In this episode, our hosts recommend a selection of top business automation tools designed specifically for small brands, including productivity software like Calendly and Boomerang, email marketing tools like MailChimp and Constant Contact, billing automation tools like QuickBooks Online and Shoeboxed, and customer support software like Freshdesk and Zendesk. They also introduce...2023-07-1112 minSmall Business Survival ConversationsS2E63: Unleashing Success: Four Often Overlooked Strategies for Business GrowthSend us a textJoin hosts Anna Steinfest and Dr. Michael Troyer in this thought-provoking podcast episode as they delve into the secrets of success that are rarely discussed but hold immense potential for personal growth. In "Four Ways That No One Tells You Often Enough to Be More Successful," they uncover powerful strategies that can transform your mindset and propel you towards achieving your goals.The episode begins by emphasizing the value of reflection and introspection. Anna and Dr. Troyer guide listeners on contemplating the bigger picture of their focus, examining its significance, and...2023-06-1209 minSmall Business Survival ConversationsS2E62: Four Powerful Strategies for Maximizing Productivity as a Small Business OwnerSend us a textIn this episode of Small Business Survival Conversations], join Anna Steinfest, a successful entrepreneur, and Dr. Michael Troyer, an expert in business efficiency, to explore four essential thoughts on enhancing productivity and making the most of your time as a small business owner.Stop jumping at the quick and easy thing to get done: In the fast-paced world of entrepreneurship, tackling the small, easily achievable tasks that provide instant gratification is tempting. However, Anna and Dr. Troyer emphasize the importance of resisting this urge. Discover why focusing on these low-hanging fruit tasks...2023-06-0711 minSmall Business Survival ConversationsS2E61: Ways to Differentiate Your Business and Why You Want to Differentiate ItSend us a textIn this episode of "Small Business Conversations," host Anna Steinfest and Dr. Michael Troyer delve into differentiating your business and why it is essential. In a competitive marketplace, standing out is crucial for long-term success. The hosts explore effective strategies to achieve this, starting with the importance of directly asking your customers what they want. By gaining valuable insights into their needs and preferences, businesses can tailor their offerings to provide real value.Additionally, Anna and Michael discuss the significance of finding and establishing a unique niche. They emphasize the importance...2023-05-1709 minSmall Business Survival ConversationsS2E60: 3 Ways How to Improve Your Ability to Influence Others as Business OwnerSend us a textIn this episode, Dr. Michael Troyer and Anna Steinfest discuss the importance of improving your ability to influence others as a small business owner. They offer three practical ways to enhance your persuasiveness and increase your chances of success in your business ventures.The first tip they share is to make your presentation all about the listener, not about you. They emphasize the importance of focusing on the listener's needs and desires rather than just promoting your own products or services. By showing that you understand and care about their needs...2023-05-0910 minSmall Business Survival ConversationsS2E59: 3 Reasons Why Less is More For Your Product or ServiceSend us a textWelcome to "Small Business Conversations," the podcast that helps entrepreneurs and business owners achieve success by providing practical advice and inspiring stories. In this episode, Dr. Michael Troyer and Anna Steinfest explore the concept of "less is more" when it comes to designing products and services. They offer three good reasons why simplifying your offerings can be a game-changer for your business.First, customers often become annoyed when paying for features they don't need or use. By reducing or simplifying the design and number of features in your product or service, you...2023-05-0209 minSmall Business Survival ConversationsS2E58: 4 Tips to Grow Your BusinessSend us a textIn this episode, hosts Anna Steinfest and Dr. Michael Troyer share their four unique tips to help entrepreneurs and business owners grow their businesses. With their extensive experience in business strategy, leadership development, and organizational psychology, Anna and Michael offer practical and insightful advice that can help businesses of any size and industry.Tip #1: Examine your business away from your business - Anna and Michael explain why it's essential to step back from your business to examine it from a fresh perspective. They offer strategies for identifying areas that need improvement, optimizing...2023-04-2310 minSmall Business Survival ConversationsS2E57: Four Challenges as You Grow Your BusinessSend us a textDr. Michael Troyer and Anna Steinfest discuss the four challenges that businesses may face as they grow. They first emphasize the importance of having enough money in reserve to support growth, including external sales growth, timely delivery, inventory management, and internal infrastructure. Secondly, they urge listeners to overcome the fear of delegating tasks to others and recognize that their time is the limit on their business's growth unless they delegate work. The third challenge is being honest with yourself about the potential for growth, with a clear vision grounded in data, customer excitement...2023-04-1710 minSmall Business Survival ConversationsS2E56: How to Improve Your Presentation SkillsSend us a textWelcome to this episode of our podcast, where we discuss how to improve your presentations. Whether you're presenting to investors, customers, employees, or the community, you want to make sure your message is clear and effective. In this episode, we speak with Dr. Michael Troyer and Anna Steinfest about how to create presentations that resonate with your audience.Dr. Troyer and Anna Steinfest share their expertise on how to think about your audience when creating presentations. They suggest asking yourself how you can speak most clearly to your audience and focusing...2023-04-0511 minSmall Business Survival ConversationsS2E55: 4 Steps to Master Your Networking SkillsSend us a textToday Dr. Michael Troyer and Anna Steinfest will share tips and tools to master your networking skills. 2023-03-2311 minSmall Business Survival ConversationsS2E54: Practical Tips to Maximizing Your Marketing EffortsSend us a textJoin Dr. Michael Troyer and Anna Steinfest for a quick and actionable podcast episode on maximizing your marketing efforts in just ten minutes!In this episode, you'll learn practical tips for identifying your target audience, creating a strong value proposition, and tracking your marketing campaigns. You'll also discover some useful tools and resources to help you save time and improve your results.Don't miss out on this opportunity to level up your marketing game in just ten minutes! Tune in to the podcast and get ready to take your...2023-03-1612 minSmall Business Survival ConversationsS2E53: Three Essential Steps in Financial Planning for a Small BusinessSend us a textIn this podcast episode titled "Three Essential Steps in Financial Planning for a Small Business," financial expert Anna Steinfest and host Dr. Michael Troyer provide critical advice for small business owners who want to survive and thrive in the current economic climate.The first essential step is to develop financial projections that accurately reflect the business's revenue, expenses, and cash flow. Steinfest and Dr. Troyer discuss the importance of creating multiple scenarios to account for different outcomes and provide guidance on how to create projections that are realistic and useful.2023-03-1011 minSmall Business Survival ConversationsS2E50: Navigating Uncertainty: The 4 Must-Ask Questions for Small Business SuccessSend us a textIn this episode of Small Business Survival Conversations, Anna Steinfest, and Dr. Michael Troyer delve into the topic of navigating uncertainty and the importance of asking the right questions to ensure the success of small businesses. Join them as they explore the four must-ask questions that small business owners should ask themselves to stay ahead of the curve in today's rapidly changing business landscape. Whether you're a seasoned entrepreneur or just starting, this episode is packed with valuable insights and expert advice to help you successfully navigate the uncertain waters of small business...2023-02-1307 minSmall Business Survival ConversationsS2E49: How to Cut Cost in Your Small BusinessSend us a textCutting costs in your small business is an extremely important strategy that can help you find the extra cash to get more done. Today Anna Steinfest and Dr. Michael Troyer will share tips to help you cut expenses and increase your profit. 2023-01-2610 minSmall Business Survival ConversationsS2E48: 5 Steps to Turn Your Business Plan into Action: Achieving Success with a Strategic ApproachSend us a textJoin Dr. Michael Troyer and Anna Steinfest as they share their expert tips on how to turn your business plan into action in just 10 minutes. Learn the 5 steps to achieving success with a strategic approach and take your business to the next level. Don't miss out on this valuable information!2023-01-1711 minSmall Business Survival ConversationsS2E44: What Should be Your Marketing Budget for Your Business?Send us a textEvery business needs to do marketing to attract customers, increase sales and compete better. Many small business owners need help calculating how much money they should spend.Anna Steinfest and Dr. Micheal Troyer advise that there’s no one-size-fits-all answer. So much depends on the kind of business you have, your business objectives and your revenue.They offer tips for developing a marketing budget that fits your small business.2022-12-0508 minSmall Business Survival ConversationsS2E42: Marketing - Small Business Survival GuideSend us a textToday Michael Troyer and Anna Steinfest will share with you three marketing tips that you can implement to be successful. Also, feel free to download our Free Marketing Survival Guide, full of free resources. Here is the link:https://khanplanet.com/bookshelf/Marketing/Guide.html2022-11-0914 minSmall Business Survival ConversationsS2E41: How to Manage Your ProjectSend us a textToday Dr. Michael Troyer and Anna Steinfest will share with you three easy steps to manage your projects.2022-11-0410 minSmall Business Survival ConversationsS2E40: How to Prioritize Even if Everything Seems to be UrgentSend us a textKnowing how to prioritize work affects the success of your business. Today Dr. Michael Troyer and Anna Steinfest will share some tips on how to be more efficient in doing so. 2022-10-2811 minSmall Business Survival ConversationsS2E38: 6 Questions Your Banker Will AskSend us a textMichael Troyer and Anna Steinfest will explain in detail the questions your banker will ask you when you apply for a loan. Here are questions your banker will ask you:1. What is your financial strength?2. What will your project’s financial impact be?3. What is your investment or collateral?4. What’s your overall business plan? 5. What’s your personal financial situation? 6. Have you done your due diligence?2022-10-1215 minSmall Business Survival ConversationsS2E37:Your Checklist for Winning Loan RequestSend us a textToday Dr. Michael Troyer and Anna Steinfest will share with you how to win your business loan request. Here is their checklist:Your checklist for winning loan Request1. Prepare a business plan2. Prepare financial projections3. Identify your investment and collateral4. Check your credit history5. Shop around2022-10-0612 minSmall Business Survival ConversationsS2E36: How to Deal with UncertaintySend us a textIt’s a tough time to be a small business owner right now.Uncertainty and knowing what the future will bring are still in the air.The harsh reality is that uncertainty is always present, and takes various forms, whether it is the Coronavirus crisis, trade tensions, environmental concerns, or political unrest.Today Dr. Micahel Troyer and Anna Steinfest will share some ideas on how to be better prepared for tomorrow.2022-09-2611 minSmall Business Survival ConversationsS2E34: The Basics of Running a Business: Understanding FinancialsSend us a textToday Dr. Michael Troyer and Anna Steinfest will teach you how to make sense of your financials2022-08-0906 minSmall Business Survival ConversationsS2E22: Rethink Your MarketingSend us a textWasting money on ineffective marketing is easy. Dr. Michael Troyer and Anna Steinfest will teach you some low-budget high-impact marketing strategies to improve your small business. 2022-03-0911 minSmall Business Survival ConversationsS2E21: Shorten Your FocusSend us a textToday Dr. Michael Troyer and Anna Steinfest will give a tool that you should use to accelerate your business success. The main takeaways are:1. Shorten your feedback loop on the goals that you set2. Prioritize your time3. Measure your execution regularly 2022-03-0112 minSmall Business Survival ConversationsS2E20: How to Conduct a Market Analysis for Your Small BusinessSend us a textToday Dr. Michael Troyer and Anna Steinfest will share with you how to conduct a market analysis for your small business to be successful. They will answer three questions:What is a market analysis?What are the benefits of running a marketing analysis?How to run a market analysis? 2022-02-1513 minSmall Business Survival ConversationsEpisode 11: How to Manage Your Family-owned Business during Difficult TimesSend us a text Today’s podcast outlines how experts review specific strategies and related tools for family-owned business owners to explore and implement while navigating through the difficult COVID-19 crisis.It is extremely tough and stressful for anyone in business to know how to deal with the predicted coming depression—then add in family-business factors! Emotions run high; ensure the speaker is understood correctly; clarity is key with responsibilities. Learn appropriate responses to questions on how to:· Generate and foster more positive, constructive communication (more than less to avoid family believing th...2020-05-0420 minSmall Business Survival ConversationsEpisode 9: Social Distancing doesn’t have to Disrupt MentorshipSend us a textThe focus of this podcast is on B2B mentorship which aligns with the Green Bay Packers (GBP) Mentor-Protégé Program (MPP) and expands on a blog article written on April 6, 2020 by David Smith and Brad Johnson (HBR blog). Mentors and protégés readily acknowledge that current recession/pandemic times are new to all. Potential benefits of practicing social distancing are:· Growth fostering· Role modeling· Mentor learning opportunities· Value-added learnings (tech, interaction with clarity, affirmations)· Awareness of email shortcomings (unclear tone)2020-04-2315 minSmall Business Survival ConversationsEpisode 8: A Quick Action Guide for Coping with a RecessionSend us a textAs a business owner trying to prepare for a long recession, you will be forced to make drastic moves to survive. Get and keep your company in survival mode with these management strategies for critical facets of your business, such as:· Cash position (outflow/inflow)· Debt position (debt control/debt planning)· Payroll· Communication· Accounting/Tax planning ABC Tip: Don’t take cash to maintain business as usual: consider the options!By encouraging alternative, yet effective, approaches to cope...2020-04-1534 min