Shows
Small Business Survival ConversationsS3E36: Does TRACKING Performance Really Save Your Business?Send us a textIn this week’s Monday Morning Motivation, Anna Steinfest shares a powerful story from history to highlight a critical lesson for small business owners: if you don’t measure your performance, you’re operating in the dark.Using the example of a tragic 1707 naval disaster—where poor navigation led to the loss of four warships and 2,000 lives—Anna draws a parallel to the modern entrepreneur who steers a business without tracking key metrics.Whether it’s your financial performance, sales conversion, or customer ret...2025-05-1910 minSmall Business Survival ConversationsS3E35: LEAD with Confidence in Every Sales Conversation!Send us a textIn this Monday Morning Motivation episode, Anna Steinfest shares a powerful mindset shift for small business owners who want to stop chasing clients and start leading sales conversations with clarity and confidence.Drawing from real-world sales insights, Anna explains why most sales interactions fail before they even begin—because the buyer sets the rules by default. From stalling tactics to vague “think it overs,” prospects often stay in control while small business owners give away value and wait endlessly for follow-ups.But it doesn’t have to be that...2025-05-1210 minSmall Business Survival ConversationsS3E34: TAKE ACTION NOW And Forget About Perfection!Send us a textIn this episode of Monday Morning Motivation, small business expert Anna Steinfest dives into a common trap that holds back entrepreneurs and business owners—perfectionism. If you've ever delayed launching your product, held back on marketing your services, or told yourself, "I'll start when it's perfect," this is the episode you need to hear.Anna shares her personal story of overcoming rejection and self-doubt during her time in banking, making hundreds of cold calls despite having an accent—and how that experience taught her the true value of taki...2025-05-0506 minSmall Business Survival ConversationsS3E33: Can You TURN REJECTION Into Your BIGGEST Business Advantage?Send us a textIn this week’s Monday Morning Motivation, Anna Steinfest shares a personal story about one of the toughest—and most valuable—lessons she learned early in her career: how to roll with rejection.From cold calls in the banking industry where people hung up the moment she said “hello,” to building a thriving business empire, Anna reveals how reframing rejection as a game—and a necessary part of the journey—became one of her greatest advantages.In this episode, you’ll learn: ✅ Why rejection isn’t about you—it’s abo...2025-04-2808 minSmall Business Survival ConversationsS3E32: Staying In The Game ALWAYS Wins The Race!Send us a textIn this week’s Monday Morning Motivation, Anna Steinfest delivers a powerful message every small business owner needs to hear: success doesn’t come to the fastest—it comes to the most persistent.If you're putting in the work but not seeing results yet, this episode is for you. Anna breaks down the hidden value of staying consistent, even when progress feels invisible, and shares why persistence—not talent or luck—is what separates those who succeed from those who give up too soon.🔥 You’ll learn:Wh...2025-04-1408 minSmall Business Survival ConversationsS3E31: People Buy Solutions: How Understanding Human Needs Drives Small Business SuccessSend us a textIn this week’s Monday Morning Motivation, host Anna Steinfest explores a powerful truth every small business owner must understand: customers don’t buy products—they buy solutions to their problems.Drawing inspiration from human psychology and real-world examples, Anna breaks down the relationship between unmet needs, emotional discomfort, and purchasing behavior. You’ll learn why identifying your customer’s emotional pain points—and positioning your product or service as the solution—is the key to unlocking lasting business success.💡 In this episode, you’ll discover:Why al...2025-04-0709 minSmall Business Survival ConversationsS3E29: Discipline Over Motivation: The Real Secret to Small Business SuccessSend us a textIn this week’s Monday Morning Motivation, host Anna Steinfest dives into one of the most critical habits every small business owner must master: self-discipline.Unlike traditional jobs, business owners don’t have a boss looking over their shoulder—and that freedom can lead to procrastination, distraction, and stalled progress.In this episode, Anna explains why discipline matters more than motivation when running a business, and how consistent, focused action is the true driver of growth. You’ll learn: ✅ How procrastination costs your busin...2025-03-2407 minSmall Business Survival ConversationsS3E28:The Power of Taking Action: Stop Waiting, Start DoingSend us a textIn this week’s Monday Morning Motivation, host Anna Steinfest tackles one of the biggest obstacles in business—waiting for the perfect moment.Too many entrepreneurs delay taking action, thinking they need more time, more knowledge, or better conditions before they start. But the truth is, success comes from action, not overthinking.In this episode, Anna shares why waiting is the biggest risk you can take in business and how clarity, confidence, and growth come from starting now, learning from mist...2025-03-1706 minSmall Business Survival ConversationsS3E26: The Power of Simplicity: Why Clarity Wins in BusinessSend us a textIn this week’s Monday Morning Motivation, host Anna Steinfest shares one of the most powerful yet overlooked success strategies in business—consistency.Success doesn’t happen overnight. Just like water shapes rock over time, small, daily actions create momentum, build trust, and separate you from the competition. But too many business owners give up too soon, expecting instant results.In this episode, Anna breaks down why consistency is the key to long-term success and gives you three actionable ways to apply it in your busine...2025-03-0308 minSmall Business Survival ConversationsS3E25: The Power of Simplicity: Why Clarity Wins in BusinessSend us a textIn this week’s Monday Morning Motivation, host Anna Steinfest dives into one of the most overlooked yet powerful business strategies: simplicity.Jack Welch, former CEO of GE, believed that keeping things simple was key to success, and Albert Einstein famously said, “Everything should be made as simple as possible, but no simpler.” Yet, many small business owners overcomplicate their messaging, thinking it makes them look more credible. The truth? Confused customers never buy.In this episode, Anna breaks down how simplifying your busine...2025-02-2410 minSmall Business Survival ConversationsS3E24: Know Your Why: The Key to Surviving and Thriving as a Business OwnerSend us a textIn this week’s Monday Morning Motivation, host Anna Steinfest dives into one of the most important questions every small business owner must answer: Why are you doing what you’re doing?Without a strong why, challenges feel overwhelming, burnout sets in, and success becomes harder to achieve. But when you’re clear on your purpose, it fuels your passion, keeps you resilient, and helps you push through obstacles.Through the powerful story of The Lumberjack and the Dull Axe, Anna explains why working harder isn’t enough—y...2025-02-1007 minSmall Business Survival ConversationsS3E23: The Power of Struggle: Why Challenges Shape Stronger BusinessesSend us a textIn this week’s Monday Morning Motivation, host Anna Steinfest shares the powerful story of The Butterfly and the Cocoon to explore how struggles shape us into stronger, more capable individuals and business owners.Challenges are a natural part of entrepreneurship, but instead of avoiding them, we can embrace them as opportunities to grow, innovate, and build resilience. Anna dives into why struggles are essential for success, how they teach resilience and confidence, and how small business owners can turn obstacles into stepping stones.Tune in to discover actionable st...2025-01-1908 minSmall Business Survival ConversationsS3E22: Ask Before You Tell: The Secret to Emotionally Engaging SalesSend us a textIn this week’s Monday Morning Motivation, host Anna Steinfest reveals the secret to transforming your sales process: asking the right questions. Selling isn’t about pushing a product or service—it’s about connecting with your customers on an emotional level and guiding them to make decisions that feel right for them.Discover how to use emotionally engaging questions to uncover your customers’ needs, motives, and challenges and how this approach builds trust, deepens connections, and leads to more successful sales. Anna shares practical examples of discovery, impact, and obstac...2025-01-1309 minSmall Business Survival ConversationsS3E21: The Rise and Fall of Huy Fong’s Sriracha: Lessons in Supply Chain, Branding, and Business RelationshipsSend us a textIn this week’s Monday Morning Motivation, host Anna Steinfest dives into the fascinating story of Huy Fong’s Sriracha, the iconic “rooster sauce,” and the lessons small business owners can learn from its rise—and fall.Discover how missteps in supply chain management, branding, and business relationships allowed competitors like Tabasco-maker McIlhenny to seize the market. Anna breaks down three critical takeaways for small business owners, including the importance of diversifying suppliers, protecting your brand, and building strategic partnerships.Tune in to learn how to avoid these pitfalls and positi...2025-01-0608 minSmall Business Survival ConversationsS3E19: The Gift of Giving: How Generosity Builds Small Business SuccessSend us a textIn this New Year’s edition of Monday Morning Motivation, host Anna Steinfest shares the inspiring story of The Jar and the Rocks to highlight the importance of focusing on what truly matters in your business and life.As small business owners, the start of the year is the perfect time to reset, refocus, and set meaningful resolutions that align with your goals. Anna offers three actionable steps to help you identify your “big rocks,” break them into manageable tasks, and stay on track throughout the year.Tune in to lea...2024-12-3007 minSmall Business Survival ConversationsS3E18: The Gift of Giving: How Generosity Builds Small Business SuccessSend us a textIn this special holiday edition of Monday Morning Motivation, host Anna Steinfest explores the power of generosity and how it can transform your small business. Inspired by the timeless story of The Giving Tree, Anna shares how embracing the spirit of giving can strengthen customer relationships, build team loyalty, and create a meaningful impact in your community.Discover three actionable ways to bring generosity into your business this season—and throughout the year. Whether it’s offering extra value to your customers, showing appreciation to your team, or giving back to your...2024-12-2307 minSmall Business Survival ConversationsS3E17: The Secret to Sales Success: Understanding Why Your Customer Wants to BuySend us a textIn this episode of Monday Morning Motivation, host Anna Steinfest dives into the secret to sales success: understanding your customer’s “why.” Through the relatable story of a man and his shovel, Anna illustrates why focusing on what you’re selling isn’t enough—what truly matters is understanding the deeper need your product or service fulfills.Discover three actionable strategies to connect with your customers’ motivations, speak to their emotions, and show how your offering solves their problems. Whether you’re struggling with sales or looking to refine your approach, this episode wil...2024-12-1609 minSmall Business Survival ConversationsS3E16: Plan Today to Thrive Tomorrow: The Ant and the Grasshopper’s Lesson for Small Business OwnersSend us a textIn this week’s episode of Monday Morning Motivation, host Anna Steinfest shares Aesop’s timeless fable, The Ant and the Grasshopper, to highlight a powerful lesson for small business owners: the importance of preparation and planning.Drawing inspiration from the hardworking Ant, Anna explores how entrepreneurs can navigate the cycles of abundance and challenge by building financial reserves, investing in systems, and staying focused on long-term goals. Whether you’re in a season of growth or facing tough times, this episode offers actionable strategies to help you prepare for success in eve...2024-12-0908 minSmall Business Survival ConversationsS3E15: Turning Setbacks into Strength: The Small Business Owner’s Guide to ResilienceSend us a textIn this week’s episode of Monday Morning Motivation, host Anna Steinfest shares an inspiring story about a cracked pot and the unexpected beauty that comes from imperfections. Drawing on this fable, Anna explores how small business owners can turn setbacks into opportunities for growth.Learn three actionable strategies to reframe challenges, focus on what you can control, and build a strong support system to navigate tough times. Whether you’re facing a difficult client, supply chain issues, or a missed opportunity, this episode will give you the mindset and tools to t...2024-12-0207 minSmall Business Survival ConversationsS3E14: The Gratitude Advantage: How Thankfulness Fuels Business SuccessSend us a textThis special Thanksgiving episode of Monday Morning Motivation is all about gratitude and how it can transform your business and mindset. Host Anna Steinfest shares the inspiring story of a farmer and a wise traveler to illustrate the power of thankfulness in overcoming challenges and fostering growth.Discover how practicing gratitude can strengthen relationships, fuel resilience, and inspire innovation in your entrepreneurial journey. Anna also provides a simple gratitude exercise to help you reflect, connect, and grow during this holiday week. Tune in to learn why gratitude isn’t just a fe...2024-11-2510 minSmall Business Survival ConversationsS3E13: The 5 Whys: A Problem-Solving Method Every Business Owner Should MasterSend us a textIn this episode of Monday Morning Motivation, host Anna Steinfest dives into the powerful 5 Whys method, developed by Sakichi Toyoda, the founder of Toyota. This simple yet effective problem-solving technique has been used for decades to uncover root causes, improve quality, and reduce costs in businesses of all sizes.Anna shares the fascinating history of the 5 Whys, its continued relevance today, and how small business owners can apply it to solve recurring issues in their operations. Through a relatable example, she demonstrates how asking “why” five times can help you move past...2024-11-1807 minSmall Business Survival ConversationsS3E12: Know When to Walk Away: Why Smart Business Owners Don’t Argue with DonkeysSend us a textIn this episode of Monday Morning Motivation, host Anna Steinfest shares a timeless fable about a donkey, a tiger, and the King of the Jungle to reveal an important lesson for business owners: sometimes the smartest move is to walk away. Anna dives into the importance of protecting your energy and focus by avoiding pointless arguments, especially with people more interested in being “right” than in finding the truth.Learn how to identify “donkey traps” in your business life, choose your battles wisely, and surround yourself with constructive voices that support your gro...2024-11-1009 minSmall Business Survival ConversationsS3E10: Why Knowing What to Do Isn’t Enough: Finding the Spark to Take ActionSend us a textIn this episode of Monday Morning Motivation, host Anna Steinfest explores a fundamental challenge many small business owners face: why knowing what to do isn’t always enough to spark action. Drawing on the powerful concepts of motivation, belief, and responsibility, Anna shares insights into why we often don’t take steps we know are essential to our success. With three practical steps, this episode will help you reconnect with your “why,” build momentum through small, consistent actions, and embrace responsibility to drive growth in your business. Tune in to discover how to bridge t...2024-10-2710 minSmall Business Survival ConversationsS3E9:The Golden Touch: How Misaligned Values Can Lead to Business TragedySend us a textIn this episode of Monday Morning Motivation, host Anna Steinfest shares the timeless story of King Midas to highlight the importance of aligning your business goals with your personal values. Through the lens of this ancient tale, Anna explains how misaligned values and a singular focus on financial success can lead to unintended consequences. She offers practical advice for entrepreneurs on defining success, maintaining balance, and ensuring that your business supports long-term fulfillment rather than short-term gains. Tune in for actionable insights on building a values-driven business that brings both achievement and personal...2024-10-2113 minSmall Business Survival ConversationsS3E8: Focus and Direction: The Keys to Business SuccessSend us a textIn this episode of Monday Morning Motivation, host Anna Steinfest shares the powerful story of an ancient Indian guru teaching the art of archery to illustrate the importance of focus in business. Learn how setting clear goals and maintaining laser-sharp focus can help you hit your targets and drive your business forward. Anna also highlights why direction is key to success, drawing parallels to a traveler without a destination. Tune in for actionable tips on how to align your daily actions with your goals and avoid distractions that keep you from reaching your...2024-10-1411 minSmall Business Survival ConversationsS3E7:Fly Like the Bumblebee: Breaking Free from Self-Imposed LimitsSend us a textIn this episode of Monday Morning Motivation, Anna Steinfest shares the powerful lesson of the bumblebee, an insect that flies despite the odds stacked against it. Using this metaphor, Anna encourages small business owners to push past self-imposed limits and overcome naysayers. Drawing from her own experience of launching the successful Green Bay Packers Mentor-Protégé Program, Anna inspires listeners to believe in their dreams, trust their instincts, and keep going, even when the world says they can’t. #SmallBusiness #MondayMotivation #SelfBelief #Entrepreneurship 2024-10-0710 minSmall Business Survival ConversationsS3E6:Why Success Attracts Critics—And Why You Should Keep GoingSend us a textIn this empowering episode of Monday Morning Motivation with Anna Steinfest, we dive into the reality that success attracts critics. Anna shares why criticism often comes with growth and offers actionable insights to help small business owners rise above negativity. Through real-life stories and practical advice, you’ll learn how to turn criticism into fuel for your success. Plus, there's an interactive exercise to help reframe your perspective on criticism. Tune in and get ready to soar beyond the sidelines!#SmallBusinessSuccess #EntrepreneurMindset #MondayMotivation #HandlingCriticism #AnnaSteinfest #BusinessGrowth2024-09-2913 minSmall Business Survival ConversationsS3E5: Unleash Your Inner Eagle: Break Free from Limiting BeliefsSend us a textIn this inspiring episode of Monday Morning Motivation with Anna Steinfest, discover how the story of an eagle raised as a prairie chicken mirrors the journey of many small business owners. Anna shares actionable tips and real-life examples to help entrepreneurs break free from limiting beliefs and unlock their full potential. If you're ready to think bigger, aim higher, and transform your mindset for business success, this episode is for you!#SmallBusiness #EntrepreneurMotivation #BusinessMindset #LimitingBeliefs #SuccessStory #MondayMotivation #MindsetMatters #BreakThrough #AnnaSteinfest #BusinessGrowth2024-09-2311 minSmall Business Survival ConversationsS3E4: The Stonecutter’s Lesson: Consistency is Key to Business BreakthroughsSend us a text In this episode of "Monday Motivation with Anna Steinfest," Anna tells the story of the stonecutter, a powerful example of how consistent, daily effort can lead to monumental success. Discover why persistence is essential in overcoming obstacles and achieving your business goals. This episode will motivate you to keep pushing forward, even when progress seems slow, and remind you that every small action brings you closer to your breakthrough. Perfect for entrepreneurs seeking encouragement to stay the course in their business journey 2024-09-1605 minSmall Business Survival ConversationsS3E3: The Chinese Bamboo Tree: The Secret to Long-Term Business SuccessSend us a text In this episode of "Monday Motivation with Anna Steinfest," Anna shares the inspiring story of the Chinese Bamboo Tree, a powerful metaphor for the patience and perseverance required in business. Learn how consistent effort, even when progress seems invisible, can lead to extraordinary growth. This episode will encourage you to stay committed to your goals, reminding you that success often takes time and persistence. Perfect for business owners who need a reminder that their hard work is laying the foundation for future breakthroughs. 2024-09-0906 minSmall Business Survival ConversationsS3E2: The Power of Attitude: How Your Mindset Drives Business SuccessSend us a text In this episode of "Monday Motivation with Anna Steinfest," Anna shares a powerful story about a balloon vendor and a little boy that reveals a profound truth: It’s what’s inside that counts. Learn how your attitude shapes your business outcomes and why a positive mindset is crucial for overcoming challenges. Whether you're facing slow sales or tough decisions, this episode will help you harness the power within to elevate your business to new heights. 2024-09-0205 minSmall Business Survival ConversationsS2E99: Productivity Simplified: Prioritize What Matters in Your BusinessSend us a textIn this episode of Small Business Survival Conversations, co-hosts Anna Steinfest and Michael Troyer dive deep into the critical decisions every small business owner faces when managing tasks and setting priorities. With so much to do and limited time, how do you ensure you're not just being busy, but truly productive?Anna and Michael introduce two pivotal questions that can transform your approach to productivity. Should you focus on efficiency—getting more done faster—or effectiveness—strategically moving your business toward its long-term goals? They explore how to evaluate tasks, projects, and st...2024-08-2908 minSmall Business Survival ConversationsS3E1: Tools, Tips, and the Missing Ingredient: MotivationSend us a text In the debut episode of "Monday Motivation with Anna Steinfest," Anna explores why having the right tools and tips isn't enough for small business success. Discover the essential ingredient that every entrepreneur needs to thrive—motivation. Tune in as Anna shares insights on how to cultivate the drive and determination needed to turn your business dreams into reality. Whether you're just starting out or looking to reignite your passion, this episode will inspire you to keep pushing forward. 2024-08-2604 minSmall Business Survival ConversationsS2E95: Unlocking AI: 3 Essential Strategies for Small Business GrowthSend us a textJoin hosts Anna Steinfest and Michael Troyer in this exciting new episode of Small Business Survival Conversations. Dive into the world of artificial intelligence and discover how AI tools and strategies can revolutionize your small business. In this episode, Anna and Michael share three crucial tips to help you harness the power of AI, drive growth, and stay competitive in today's fast-paced market. Tune in and transform your business with actionable insights and practical advice!2024-07-2609 minSmall Business Survival ConversationsS2E93: Mastering Communication: The Three Essential Elements for Small Business SuccessSend us a textIn this episode of Small Business Survival Conversations, co-hosts Anna Steinfest and Michael Troyer explore the crucial elements of effective communication for small business owners. Understanding and mastering the use of body language, tone of voice, and word selection can significantly impact your ability to build trust, convey important messages, and engage your team and customers.Key Topics Covered:Body Language (55%): Learn how your physical presence can enhance your message and build authenticity.Tone of Voice (38%): Discover the power of vocal tone in making...2024-07-0110 minSmall Business Survival ConversationsS2E92: Mastering AI Prompts: Boost Your Small Business with ChatGPTSend us a textWelcome to another insightful episode of Small Business Conversations with your hosts, Anna Steinfest and Michael Troyer! In this episode, Anna and Michael dive deep into the art of effectively prompting AI tools like ChatGPT or Claude to maximize their potential and enhance your business operations.Episode Highlights:Defining the Role of AI: Discover how to establish clear roles for your AI tool, whether it's acting as a content expert, a presenter, a decision-maker, or another key function tailored to your needs.Setting Clear Objectives: Learn...2024-06-1213 minSmall Business Survival ConversationsS2E89: Understanding Profit: Types and StrategiesSend us a textJoin hosts Anna Steinfest and Michael Troyer in this episode of Small Business Survival Conversations, titled "Understanding Profit: Types and Strategies." Delving into the intricacies of profit management, Anna and Michael provide a comprehensive guide to help small business owners navigate the complexities of profitability.Beginning with an exploration of gross profit, listeners will learn how to calculate and optimize their revenue minus the cost of goods sold, laying a solid foundation for understanding business profitability. Moving on to operating profit, Anna and Michael discuss the importance of controlling operating expenses...2024-05-0816 minSmall Business Survival ConversationsS2E87: Smart Leadership & Ownership in BusinessSend us a textIn this episode of Small Business Survival Conversations, hosts Anna Steinfest and Michael Troyer delve into the vital topic of Smart Leadership (and Ownership) in the Age of AI. Shedding traditional hierarchical structures, they advocate for a hands-on approach where leaders immerse themselves in the trenches alongside their team members.The conversation emphasizes the importance of first seeing employees as individuals, fostering a trust and communication culture. Anna and Michael highlight the significance of empowering employees, allowing them to learn and teach, ultimately fostering a collaborative environment where everyone feels valued...2024-04-1813 minSmall Business Survival ConversationsS2E83: Unlocking the Power or Decisions: Navigating Choices for Small Business SurvivalSend us a textIn this episode of "Small Business Survival Conversations," co-hosts Michael Troyer and Anna Steinfest delve into the crucial topic of decision-making for small business owners. Together, they guide you through a thought-provoking exploration of how to approach decisions when faced with critical issues in your business.Join this dynamic duo as they explore questions such as: What options are available to you when tackling a problem? How can you assess the factors and information necessary to make informed choices? We'll also examine the importance of uncovering your assumptions about each...2024-03-1213 minSmall Business Survival ConversationsS2E82: 5 Hacks to Beat Procrastination Today!Send us a textJoin Michael Troyer and Anna Steinfest in this insightful episode as they delve into the labyrinth of procrastination and unveil five effective hacks to conquer it. Procrastination, often a silent adversary, stealthily sabotages our productivity by luring us away from tasks that demand our attention. However, armed with these hacks, you can emerge victorious in your battle against procrastination.They explore how tasks, especially daunting ones, trigger a cascade of emotions ranging from self-doubt to anxiety, culminating in our evasion tactics. But fear not! Michael and Anna unveil a strategic approach...2024-03-0411 minSmall Business Survival ConversationsS2E81: Grow Effortlessly: 3 Secrets No One Tells You About Scaling Up!Send us a textIn this exciting episode of Small Business Survival Conversations, join hosts Dr. Michael Troyer and Anna Steinfest as they uncover the often-overlooked secrets to scaling up your business effortlessly. Drawing from years of experience and expertise, they unveil three crucial strategies that are essential for sustainable growth.Firstly, they delve into the importance of setting a balanced growth pace. Discover how finding the sweet spot between rapid expansion and stagnation can optimize your business's performance. Dr. Troyer and Anna emphasize aligning your growth rate with your team's capabilities and infrastructure capacity to...2024-02-2711 minSmall Business Survival ConversationsS2E79: 5 Keys to Mastering the Art of PresentationSend us a textJoin Anna Steinfest and Michael Troyer in the latest Small Business Survival Conversations episode as they unravel the secrets behind delivering a compelling presentation. In this episode, they delve into the "5 Keys to a Better Presentation," equipping small business owners with the essential skills to captivate their audience and leave a lasting impression.Know Your Audience:Discover the power of understanding your audience. Anna and Michael explore the importance of identifying who your audience is, gauging their existing knowledge, and discerning their expectations. Learn how tailoring your presentation to...2024-01-2414 minSmall Business Survival ConversationsS2E78: Three Things Every Business Owner Should DoSend us a textJoin hosts Anna Steinfest and Michael Troyer in the latest episode of Small Business Survival Conversation, where they delve into the crucial aspects of business preparedness, expectation management, and maintaining a positive outlook. In this insightful discussion, the hosts draw parallels to the meticulous preparation of an attorney entering a courtroom to emphasize the importance of being well-prepared in the business arena.Always Be Preparing:The episode explores the mindset of anticipating the questions and concerns of key stakeholders such as customers, investors, loan officers, and employees. Anna...2024-01-1713 minSmall Business Survival ConversationsS2E73: How to Craft Winning Pitch: A Recipe for Small BusinessesSend us a textJoin hosts Anna Steinfest and Dr. Michael Troyer in this episode of Small Business Survival as they uncover the key to making captivating pitches. Discover the four essential steps to influence customers, colleagues, and investors. Learn how to strike a balance between emotional appeal and logical persuasion in a concise, straightforward manner.You'll discover why brevity is crucial in a world of short attention spans. Avoid the common pitfall of lengthy and complex pitches. Align your pitch with the problems your audience wants to solve and emphasize the importance of authentic...2023-10-1609 minSmall Business Survival ConversationsS2E72: 5 Key Steps to Improve Your Productivity Without Working More HoursSend us a textImprove Your Productivity Without Working More HoursAnna Steinfest and Dr. Michael Troyer discuss five key steps small businesses can take to improve their productivity without working more hours. In this episode, you'll learn how to:Take breaks and get more sleepPrioritize for the long runTrain your employees wellIdentify the actions and decisions that will benefit you most in the futureBe cautious of your human tendency to focus on the urgentIf you're feeling overwhelmed and overworked, you don't have to keep sacrificing your health and well-being. Listen to...2023-10-1112 minSmall Business Survival ConversationsS2E69: Add Value to Your Product Without Adding CostSend us a textIn this special rebroadcast episode, we're revisiting a timeless conversation that's more relevant than ever. Join us as we delve into the world of product development and discover innovative ways to elevate your offerings without breaking the bank. Our expert guests, Michael Troyer and Anna Steinfest, will be your guides on this journey to adding substantial value to your products without incurring additional costs.In today's fiercely competitive market, finding ways to stand out and delight your customers is paramount. Michael, a seasoned product strategist, and Anna, a marketing guru, bring...2023-09-1418 minSmall Business Survival ConversationsS2E67: Networking Secrets for Small Business Owners: 4 Keys to More Effective ConnectionsSend us a textIn this enriching podcast episode, join host Anna Steinfest and Dr. Michael Troyer as they delve into the world of networking and unveil the four essential keys to building strong and effective connections for your small business.Owning a small business can be challenging, and networking is crucial in driving growth and success. Anna and Dr. Michael Troyer will share their expertise on how to harness the power of networking to take your business to new heights.Authenticity and Purpose: Discover the importance of authenticity in presenting your brand and h...2023-08-0111 minSmall Business Survival ConversationsS2E65: Finding the Perfect Web Designer: Key Factors to ConsiderSend us a textIn this insightful episode, co-hosts Dr. Michael Troyer and Anna Steinfest delve into the process of finding the right agency or freelance designer to build your website. Navigating the vast sea of options can be overwhelming, but fear not! Our hosts break it down into six essential factors that will guide you towards making the best decision for your business.Firstly, they emphasize the importance of finding a designer who takes the time to understand your industry and business. Just like hiring a new employee, you need someone who genuinely cares...2023-07-1710 minSmall Business Survival ConversationsS2E63: Unleashing Success: Four Often Overlooked Strategies for Business GrowthSend us a textJoin hosts Anna Steinfest and Dr. Michael Troyer in this thought-provoking podcast episode as they delve into the secrets of success that are rarely discussed but hold immense potential for personal growth. In "Four Ways That No One Tells You Often Enough to Be More Successful," they uncover powerful strategies that can transform your mindset and propel you towards achieving your goals.The episode begins by emphasizing the value of reflection and introspection. Anna and Dr. Troyer guide listeners on contemplating the bigger picture of their focus, examining its significance, and...2023-06-1209 minSmall Business Survival ConversationsS2E62: Four Powerful Strategies for Maximizing Productivity as a Small Business OwnerSend us a textIn this episode of Small Business Survival Conversations], join Anna Steinfest, a successful entrepreneur, and Dr. Michael Troyer, an expert in business efficiency, to explore four essential thoughts on enhancing productivity and making the most of your time as a small business owner.Stop jumping at the quick and easy thing to get done: In the fast-paced world of entrepreneurship, tackling the small, easily achievable tasks that provide instant gratification is tempting. However, Anna and Dr. Troyer emphasize the importance of resisting this urge. Discover why focusing on these low-hanging fruit tasks...2023-06-0711 minSmall Business Survival ConversationsS2E61: Ways to Differentiate Your Business and Why You Want to Differentiate ItSend us a textIn this episode of "Small Business Conversations," host Anna Steinfest and Dr. Michael Troyer delve into differentiating your business and why it is essential. In a competitive marketplace, standing out is crucial for long-term success. The hosts explore effective strategies to achieve this, starting with the importance of directly asking your customers what they want. By gaining valuable insights into their needs and preferences, businesses can tailor their offerings to provide real value.Additionally, Anna and Michael discuss the significance of finding and establishing a unique niche. They emphasize the importance...2023-05-1709 minSmall Business Survival ConversationsS2E60: 3 Ways How to Improve Your Ability to Influence Others as Business OwnerSend us a textIn this episode, Dr. Michael Troyer and Anna Steinfest discuss the importance of improving your ability to influence others as a small business owner. They offer three practical ways to enhance your persuasiveness and increase your chances of success in your business ventures.The first tip they share is to make your presentation all about the listener, not about you. They emphasize the importance of focusing on the listener's needs and desires rather than just promoting your own products or services. By showing that you understand and care about their needs...2023-05-0910 minSmall Business Survival ConversationsS2E58: 4 Tips to Grow Your BusinessSend us a textIn this episode, hosts Anna Steinfest and Dr. Michael Troyer share their four unique tips to help entrepreneurs and business owners grow their businesses. With their extensive experience in business strategy, leadership development, and organizational psychology, Anna and Michael offer practical and insightful advice that can help businesses of any size and industry.Tip #1: Examine your business away from your business - Anna and Michael explain why it's essential to step back from your business to examine it from a fresh perspective. They offer strategies for identifying areas that need improvement, optimizing...2023-04-2310 minSmall Business Survival ConversationsS2E56: How to Improve Your Presentation SkillsSend us a textWelcome to this episode of our podcast, where we discuss how to improve your presentations. Whether you're presenting to investors, customers, employees, or the community, you want to make sure your message is clear and effective. In this episode, we speak with Dr. Michael Troyer and Anna Steinfest about how to create presentations that resonate with your audience.Dr. Troyer and Anna Steinfest share their expertise on how to think about your audience when creating presentations. They suggest asking yourself how you can speak most clearly to your audience and focusing...2023-04-0511 minSmall Business Survival ConversationsS2E53: Three Essential Steps in Financial Planning for a Small BusinessSend us a textIn this podcast episode titled "Three Essential Steps in Financial Planning for a Small Business," financial expert Anna Steinfest and host Dr. Michael Troyer provide critical advice for small business owners who want to survive and thrive in the current economic climate.The first essential step is to develop financial projections that accurately reflect the business's revenue, expenses, and cash flow. Steinfest and Dr. Troyer discuss the importance of creating multiple scenarios to account for different outcomes and provide guidance on how to create projections that are realistic and useful.2023-03-1011 minSmall Business Survival ConversationsS2E50: Navigating Uncertainty: The 4 Must-Ask Questions for Small Business SuccessSend us a textIn this episode of Small Business Survival Conversations, Anna Steinfest, and Dr. Michael Troyer delve into the topic of navigating uncertainty and the importance of asking the right questions to ensure the success of small businesses. Join them as they explore the four must-ask questions that small business owners should ask themselves to stay ahead of the curve in today's rapidly changing business landscape. Whether you're a seasoned entrepreneur or just starting, this episode is packed with valuable insights and expert advice to help you successfully navigate the uncertain waters of small business...2023-02-1307 minSmall Business Survival ConversationsEpisode 50: Making Feedback a PositiveGiving feedback is extremely important to your employees. So today Dr. Michael Troyer and Anna Steinfest will teach you:Feedback – what is it tied to? Think about that – what is it you are assessing? How often is it subjective and bias-laden (or seen that way by the recipient)? What if it were a partnership? Exploring what is right in front of us – seeing how we see the same things differently Changing the Perspective (what lake a...2021-01-2210 minSmall Business Survival ConversationsEpisode 48: Keeping Everybody in the LoopSend us a textToday Dr. Michael Troyer and Anna Steinfest will why it is important to understand and be aware of your style of communication. The conditions under which we are living requires more and deeper communication:Across Down and UpThis is extremely important for small business owners.2021-01-2209 minSmall Business Survival ConversationsEpisode 49: Lead the Market – Leave Your CompetitorsDr. Michael Troyer and Anna Steinfest will teach you how to stand out from the crowd and be ahead of your competition. They will help you decide:1. What are we doing or going to do? 2. What are we Not going to do? 3. What matches our capabilities Do we change our answers to one and two above? Do we find or build those capabilities?2021-01-2210 minSmall Business Survival ConversationsEpisode 47: Hire the Right EmployeeSend us a textWhen we build a business or purchase one, we often start with close friends or family to help get our idea off the ground or help operate the business.As we improve and grow the business, the time comes when we will need additional people to help manage it. Choosing them will be very critical when cashflow and profits are tight. We want to make the right choice given the urgency of the need and the cost of a mistake. How should we approach this challenge?This is...2021-01-2210 minSmall Business Survival ConversationsEpisode 46: Never Waste a CrisisSend us a textToday Dr. Michael Troyer and Anna Steinfest will teach you how to get better in the middle of a crisis. 2021-01-1309 minSmall Business Survival ConversationsEpisode 45: New Goals for the New YearToday Dr. Michael Troyer and Anna Steinfest will help you with your New Year's Goals for success. You will learn:How to set up strategic goals (one or two results to be achieved – with a one-to-two year time horizon)Examples:GrowthNew Product or ServiceNew Market EntryInnovation (Creative Thinking)Not Market Share – it is a result of strategy – not a strategy in itselfHow to determine one to three Action Items that begin the effort to execute on each of the Strategic Goal(s)Actions steps to bre...2020-12-2811 minSmall Business Survival ConversationsEpisode 44: "Why Did I Just Miss My (Basketball) Shot?" [That's the wrong question!]Send us a textToday Dr. Micheal Troyer and Anna Steinfest will be teaching you how to use negative feedback to build better products and services.2020-12-2310 minSmall Business Survival ConversationsA Christmas “Thank You!” For Those Who Have Helped You to Best Serve Your CustomersToday Dr. Michael Troyer and Anna Steinfest will discuss who is on your Christmas List to say "Thank you". They will give you ideas on what to do and how to be creative in expressing your gratitude. Who is on your list? Customers, of course Employees and co-workersThe community members who sought you out to support you during the virus pandemic and the recession Your family who has supported you and put up with you for the last 12 months What? Do you need to provide a very personal and...2020-12-1810 minSmall Business Survival ConversationsEpisode 42: What, Me Worry? - Why Do I Need Business Insurance?Today Dr. Michael Troyer and Anna Steinfest will explain why businesses need business insurance.You will learn that business insurance helps cover the costs associated with property damage and liability claims. Without business insurance, business owners may have to pay out-of-pocket for costly damages and legal claims against their company. Depending on the incident, this could be a financially devastating scenario for business owners.2020-12-0909 minSmall Business Survival ConversationsEpisode 40: Shut Up and Listen!Send us a textDr. Micheal Troyer and Anna Steinfest will teach you how to be a better listener and how this will help your business. 2020-11-1610 minSmall Business Survival ConversationsEpisode 39: Helping Your Employees to Make Wiser Business DecisionsDr. Micheal Troyer and Anna Steinfest will help you answer the following questions:When you see employees making decisions that are hurting the business, themselves, the team or the customer, what can you do? Do they understand what they have done? Are they thinking about the implications of their actions? Or do they just don’t care?They will give you tools amongst which is CRMR (Communicate – Reinforce – Measure – Reward).And if they just don’t care? Show them that they got on the wrong bus and he...2020-11-1600 minSmall Business Survival ConversationsEpisode 38: Customer ConnectionSend us a textToday Dr. Michael Troyer and Anna Steinfest will teach you how to create a long-term relationship with your customers. Probably a better question is – how can you make your customer feel better about their life and make them feel appreciated by you and your employees?Make them feel comfortable whether in person or online – do more of that than you thought you could do before all of this. Make them feel more secure – more than you thought you could do or needed to do in the...2020-11-1608 minSmall Business Survival ConversationsEpisode 37: Choose Your Battles and Win the WarSend us a textToday Dr. Michael Troyer and Anna Steinfest will help you manage your emotions. You will learn to answer these questions:How big is this issue in the larger scheme of things?How much personal, relationship capital is it worth investing to make you feel better?What other battles can you anticipate with this person in the future?What is the big picture – what is the outcome that you most want to achieve?Is this the war you want to win?What is the big strategic outcome that yo...2020-11-1108 minSmall Business Survival ConversationsEpisode 35: When You Have Screwed Up In A Big WaySend us a textDr. Micheal Troyer and Anna Steinfest will share what to do when you make mistake. Some of their tips: Admit your mistake – right away Acknowledge itHumble yourself Then explain how the mistake happened Now develop a strategy to rebuild the trust that you have lostInclude everyone affected by the mistake, but especially the person most directly affected You must work to recover trust What can you do to demonstrate that you can be trusted in the future?2020-10-2708 minSmall Business Survival ConversationsEpisode 34: Profit vs. Sales or IncomeSend us a textDr. Michael Troyer and Anna Steinfest will help you answer the question of how do you make money?By investing the least amount of time, resources, and expertise for each of the dollars of profit we make Constantly think through (monthly – set a date): Who should be doing what?Does what they are doing fit them?Do they fit the “what” you are asking of them?Do you know what resources, time, value of skills and expertise are going in?Do you know what value is coming out for the...2020-10-2710 minSmall Business Survival ConversationsEpisode 33: Move Your Idea Forward and UpwardSend us a textOne of the most difficult parts of starting a new business is successfully executing on the idea. So today Dr. Michael Troyer and Anna Steinfest will share with you how do you move your product idea forward. If you’re misunderstood, your idea will fail. Practice – make sure you are clear in your thoughts If you’re boring, your idea will failShare your passion If you’re uninspiring, your idea will fail. Explain, in simple terms, how great the idea is to solve or correct the challenge on which everyone is focused What’s at stak...2020-10-2709 minSmall Business Survival ConversationsEpisode 32: The Perfect Way to LearnSend us a textToday Dr. Michael Troyer and Anna Steinfest will share with you some shortcuts towards learning some techniques that can help your small businesses grow and be successful. Here are some of their thoughts:Work to learn from othersRead widely and deeplyTalk to people who have already done it in the pastSoak up the lessons from the past – search for those lessonsAsk lots of questions – to yourself and of othersPrepare the questions in advance but let the follow-up question flow out of you as you think, learn and converseShow your curiosity to others You d...2020-10-2108 minSmall Business Survival ConversationsEpisode 31: Why Another Meeting?Send us a textDr. Michael Troyer and Anna Steinfest will share with you how to have a productive meeting. There should never be a meeting where the invitation does not make it clear, in general terms, what is needed as an outcome from the meeting – what is it that we hope to accomplish and have not done so to this point. Meetings are not for general communication. Think of the tools we have for that, that are much more efficient. Meetings are not for teambuilding. Meetings are not for “get-toge...2020-10-1610 minSmall Business Survival ConversationsEpisode 30: Are You Solving the Right Problem? The Power of Re-framingToday Anna Steinfest and Dr. Michael Troyer will share with you how you can assess if the problem your business is trying to solve is the right problem and how you can see a better problem to solve. Sometimes reframing the problem helps us "see" what is really going on and how we can solve it without wasting money. If you have any comments or questions please e-mail us at info@affresearch.com.2020-10-1600 minSmall Business Survival ConversationsEpisode 29: What Your Customers Know That You Don't Know?Send us a textDo you really know your customers? That is the question Dr. Michael Troyer and Anna Steinfest will be answering in their new episode of Lessons in Success. You want your product or service to be useful and valued by your customers. Yet, in the creation of that, you have become caught up in your own "creative genius".For your customer to find their satisfaction or to achieve their expectations, you need to observe the process through which they go to solve their problem or complete their particular job. You should answer...2020-10-0710 minSmall Business Survival ConversationsEpisode 28: What is a Tagline and How to Create OneSend us a textToday Dr. Michael Troyer and Anna Steinfest will explain what is a tagline and simple steps on how to create one an amazing tagline for your business. The elevator pitch compels customers to think of and want your product or services. When you are asked what is your business – your response should be an intriguing “tag line” or sentence that should always lead to an immediate question: “Tell me more. It sounds interesting.” It should be a short phrase or sentence – nothing more. Just let the reaction you need, for a lon...2020-10-0711 minSmall Business Survival ConversationsEpisode 27: Growth has RisksSend us a textToday Dr. Michael Troyer and Anna Steinfest will teach you how to manage your company growth. Growth is something you want to manage even when it surprises you in terms of its intensity. Here are some tips from the episode: Always Plan for GrowthUnderstand that growth changes everythingThe larger your firm is or becomes, the more difficult and complex the impact of intense growth will be2020-10-0110 minSmall Business Survival ConversationsEpisode 26: Planning For Surprises [The Ultimate Oxymoron]Send us a textToday Dr. Micael Troyer and Anna Steinfest will teach you how to protect your business from surprises and be resilient (they will occur):Know your business inside and out – be an intense student of it (feel it in your bones)Be ready for surprises What are the metrics you need to keep an eye on What other topics you would like to hear? Email us at info@affresearch.com2020-09-2210 minSmall Business Survival ConversationsEpisode 25: How to Differentiate Your ProductSend us a textToday Dr. Michael Troyer and Anna Steinfest will share with you some ideas on how to differentiate your product.As a business owner, you need to know how to differentiate yourself from your competitors as the surveys show that:80% of customers are willing to pay more for better customer service.One-third of customers seek customizable products.50% of customers choose sociably responsible products.Listen to our new episode to give you additional tips and ideas.2020-09-1511 minSmall Business Survival ConversationsEpisode 24: What is a "Features, Advantages and Benefits" (FAB) Analysis?Send us a textToday Dr. Michael Troyer and Anna Steinfest will share with you what is FAB ( Features, Advantages, and Benefits) analysis and how you can use it to successfully market your products or services.2020-09-0811 minSmall Business Survival ConversationsEpisode 23: Organizational Drag - How Your Business Loses MoneySend us a textToday Dr. Michael Troyer and Anna Steinfest will teach you the following:1. What is an organizational drag?2. And how to fix it so your business does not lose money.Organizational drag: Organizational drag is familiar to anyone who has worked in organizations. Essentially, organizational drag is the cumulative effect of “needless internal interactions, unproductive or inconsequential meetings, and unnecessary e-communications.” Organizational drag wastes time and saps the energy of the workforce.2020-09-0311 minSmall Business Survival ConversationsEpisode 22: How to Improve Your Sales SkillsSend us a textSelling is moving someone to trust you and to want to work with you. It is not the antiquated idea that selling is pushing people to buy something they don’t want, don’t need, or can’t afford. It is offering ideas in a collaborative conversation with the customer. It is being a person who takes a genuine interest in the customer’s problem, that the customer wants help in solving.Today Dr. Micheal Troyer and Anna Steinfest will help you improve your Sales Skills.2020-08-2115 minSmall Business Survival ConversationsEpisode 21: How to Get More Done in Less TimeSend us a textDr. Michael Troyer and Anna Steinfest will teach you how to get more done in less time. You will learn the following: Learn to block (but not as in football) – will it be time-blocking or project blocking? Waste some time by taking breaks – What??? Be more disciplined! Learn to use your smartphone in a better way. Put those mini-tasks and repetitive tasks in a big jar. Only “snack” on them twice a day. ( like e-mails etc.)2020-08-0310 minSmall Business Survival ConversationsEpisode 20: A Plan for Managing Interruptions at WorkSend us a textToday Dr. Michael Troyer and Anna Steinfest will teach you how to manage your interruptions at work and be more productive. Some of the tips you will learn to use are:Keep an Interrupters LogAnalyze and Conquer Interruptions Put Your Phone to Work for You (Not Against You) Catch Your BreathLearn to Say "No" How to handle uncontrollable interruptions2020-07-2412 minSmall Business Survival ConversationsEpisode 19: The Challenge of PricingSend us a textToday Dr. Michael Troyer and Anna Steinfest will talk about the challenge of pricing. You will learn the following:What your price should reflect Cost to create and deliver the product or service The necessary reserves listed above The risk you are taking on: debt, time, payroll, governmental regulations, The expertise that you are providing (its depth, breadth and the investment of resources in acquiring it) The degree to which you can customize your product or service to the specific customer’s needs The adjustability of the product or service to changing customer...2020-07-0812 minSmall Business Survival ConversationsEpisode 18: How to Manage Your Small Business as a TeamSend us a textToday Dr. Michael Troyer and Anna Steinfest will explain how to manage your small business as a team. In 10 minutes you will learn:What makes a Team important and valuable?Benefits of Teamwork Higher productivity Better alignment of tasks and focus A company that grows offers more opportunities for team members to grow as well A more satisfying place to work A place where on Monday your excited to get back to work and on Friday your happy to have the weekend ahead Strategies to Achieve Teamwork Engage – treat everyone as having va...2020-07-0110 minSmall Business Survival ConversationsEpisode 17: When Should You Terminate an Individual?Send us a textToday Dr. Michael Troyer and Anna Steinfest will explain when you should terminate an individual from your company. They will answer three main questions:· Why terminating an employee is so difficult· Why we should make the decision· How to terminate an employee2020-06-2511 minSmall Business Survival ConversationsEpisode 16: How to Hire for Success – Part IISend us a textWe continue the conversation about how to hire for success:When you run a small business, you can’t afford to make mistakes. Every client interaction, product, and invoice reflects on you and your company, and one bad experience can make or break your reputation. And that’s why, even though growing your business is a good thing, it’s natural to feel a lot of pressure when you’re hiring new employees who will represent your company to the world.Dr. Michael Troyer and Anna Steinfest will give you some...2020-06-1820 minSmall Business Survival ConversationsEpisode 15: How to Hire for Success - part ISend us a textWhen you run a small business, you can’t afford to make mistakes. Every client interaction, product, and invoice reflects on you and your company, and one bad experience can make or break your reputation. And that’s why, even though growing your business is a good thing, it’s natural to feel a lot of pressure when you’re hiring new employees who will represent your company to the world.Dr. Michael Troyer and Anna Steinfest will give you some ideas on how to select your winning members of your team.2020-06-1017 minSmall Business Survival ConversationsEpisode 14: How to See Opportunities Others MissSend us a textToday Dr. Michael Troyer and Anna Steinfest will teach you how to see opportunities others miss.1) Study a totally different field, then return to the original problem.2) Invert the problem. Try to achieve the opposite.3) Talk to hyper-creative people. Their thinking will help you see the challenge from a different angle.2020-06-0420 minSmall Business Survival ConversationsEpisode 13: Crisis Recovery and GrowthSend us a textYou need to prepare to leave the crisis behind you by preparing for its end in advance. Dr. Michael Troyer and Anna Steinfest will guide you in identifying transition strategies to prepare your Firm for post-crisis opportunities, amongst them: · Prepare to implement your plan to improve your competitive position as the crisis eases; · Prepare for the opportunities that the end of the crisis will offer and its eventual end can create for you; · Prepare to satisfy the “pent-up” demand that will turn into sal...2020-05-1917 minSmall Business Survival ConversationsEpisode 12: How to Prepare a Crisis Contingency PlanSend us a textDr. Michael Troyer and Anna Steinfest will share with you steps you should take to create a successful Crisis Contingency Plan (and a Due Diligence Assessment). The Assessment focuses on two main strategic positions:· The firm’s strategic and financial position· The firm’s competitive positionThe contingency planning process then guides you through a determination of the key steps that you will need to take at designated stages of the crisis. It will serve as a roadmap for your decision-making, intended to help you sustain your firm.2020-05-1423 minSmall Business Survival ConversationsEpisode 11: How to Manage Your Family-owned Business during Difficult TimesSend us a text Today’s podcast outlines how experts review specific strategies and related tools for family-owned business owners to explore and implement while navigating through the difficult COVID-19 crisis.It is extremely tough and stressful for anyone in business to know how to deal with the predicted coming depression—then add in family-business factors! Emotions run high; ensure the speaker is understood correctly; clarity is key with responsibilities. Learn appropriate responses to questions on how to:· Generate and foster more positive, constructive communication (more than less to avoid family believing th...2020-05-0420 minSmall Business Survival ConversationsEpisode 9: Social Distancing doesn’t have to Disrupt MentorshipSend us a textThe focus of this podcast is on B2B mentorship which aligns with the Green Bay Packers (GBP) Mentor-Protégé Program (MPP) and expands on a blog article written on April 6, 2020 by David Smith and Brad Johnson (HBR blog). Mentors and protégés readily acknowledge that current recession/pandemic times are new to all. Potential benefits of practicing social distancing are:· Growth fostering· Role modeling· Mentor learning opportunities· Value-added learnings (tech, interaction with clarity, affirmations)· Awareness of email shortcomings (unclear tone)2020-04-2315 minSmall Business Survival ConversationsEpisode 8: A Quick Action Guide for Coping with a RecessionSend us a textAs a business owner trying to prepare for a long recession, you will be forced to make drastic moves to survive. Get and keep your company in survival mode with these management strategies for critical facets of your business, such as:· Cash position (outflow/inflow)· Debt position (debt control/debt planning)· Payroll· Communication· Accounting/Tax planning ABC Tip: Don’t take cash to maintain business as usual: consider the options!By encouraging alternative, yet effective, approaches to cope...2020-04-1534 minSmall Business Survival ConversationsEpisode 7: How to Grow Your BusinessSend us a textBusiness growth is regarded as a measure of business success. Our How to Grow Your Business podcast explores your options which could:1. improve your ability to manage change2. provide a springboard to stay ahead of change and the competition3. get your team excited about that successABC Tip: Explore alternate options to instigate and develop business growth.Along with valuable input from Anna Steinfest, Dr. Michael Troyer analyzes and offers insight relating to terms such as convergence, tweaking your business model and the outs...2020-04-1514 minSmall Business Survival ConversationsEpisode 6: How to Close a DealSend us a textIs your sales team experiencing a lull in closings? The price tag may hold the key! Our ABC Podcast Tip of the Week: Three steps to successful sales!Why is it a struggle to close a business deal? Discover our 3-step process in a concise episode that goes to the heart of the subject. Find the right balance to bring comfort to your sales process:1. hone your listening skills and ask targeted questions2. practice, practice, practice … prepare yourself to heighten your sales comfort level3. research your...2020-04-0711 minSmall Business Survival ConversationsEpisode 5: Learning to DelegateSend us a textBy delegating, CEOs can make the most of each hour of the workday. Self-assess where to best allocate your time and skillset. Our Podcast Tip of the Week: If employees are leaving work earlier than the CEO, then not enough delegating is going on!For CEOs, the challenge of delegating is a critical, daily struggle to correctly manage and prepare for corporate and employee growth. Here’s how to find the right balance between doing and leading to growing your business:1. minimize micromanaging—consider the opportunity cost; allow the work...2020-03-3115 minSmall Business Survival ConversationsEpisode 4: Productivity Tools Every Business Owner NeedsSend us a textNowadays business owners need diverse hats to perform their responsibilities: an HR hat when hiring and managing employees; a financial hat when projecting revenue; and other hats for working with clients, generating new ideas and navigating legal issues. Every small business owner dreams of getting more work done every single day. Our ABC Podcast Tip of the Week is how to incorporate the productivity tools every business owner needs. Organize productive tools to augment team output! Productivity tools every business owner needs. Here’s how to:1. enhance each work-hour...2020-03-2420 min