Shows
Marketing Therapy45. Your Intentions Aren't Enough: What *Actually* Leads to Practice GrowthIt’s easy to set big intentions for the new year—especially as a thoughtful, reflective therapist. But let’s be honest: intentions alone don’t build the practice you want.In this final episode of 2025, I’m sharing the quote that’s been sticking with me lately: “The day you plant the seed is not the day you eat the fruit—but it is the most significant day.” This episode is an invitation to move beyond just dreaming and into doing. I’ll walk you through how to recognize the places where you're stuck in reflection, and how to gently—bu...
2025-12-3019 minMarketing Therapy43. The Unsexy Work That Actually Fills a Therapy CaseloadAs 2025 winds down, it’s natural to reflect on how your practice is doing—and where you want it to go in the year ahead. If you've found yourself tweaking your brand colors (again), posting to Instagram without real direction, or wondering if a new website design will finally bring in clients, this episode is for you.I’m introducing a powerful new metaphor: your private practice is a vehicle, and your marketing is the engine. The brand colors and website design? That’s just the paint job. What really drives client inquiries, consults, and bookings is your cli...
2025-12-1630 minMarketing Therapy42. The Bridge Between Your Expertise and Your Client’s NeedsFeeling stuck with your marketing strategy? You’re not alone—and chances are, it’s not about your website design, your SEO, or how often you post on Instagram. It’s your copy. In this episode, I’m making the case that your words aren’t just one part of your marketing—they are the foundation that everything else is built on.If you’ve ever found yourself spinning your wheels, unsure what to say in your Psychology Today profile, or overwhelmed by networking, this conversation will show you why stepping back to clarify your copy might be the most powe...
2025-12-0928 minMarketing Therapy41. The Clues You’re Missing: How Successful Therapists Really Get ClientsIt’s tempting to believe that marketing success requires fancy strategies or following trends—but your next right move is likely hiding in plain sight. In this episode, I walk you through one of the simplest yet most powerful tools you have for better, more effective marketing: your own data.If you’ve ever had a client reach out, you already have valuable insights you can use to make marketing decisions with more clarity and less guesswork. I’m sharing how to collect that data, what to do with it, and how to use it to focus your ene...
2025-12-0427 minMarketing Therapy40. A Personal Story About Freedom, Flexibility, & Building a Sustainable BusinessTherapists are no strangers to the emotional weight of the holiday season—especially when clinical work overlaps with a deep desire for rest, family time, and presence. In this reflective, personal episode, I share the story behind building Walker Strategy Co and the pivotal moment that reframed my understanding of flexibility—not as a bonus, but as a non-negotiable part of a sustainable practice.Whether you're navigating packed caseloads, struggling to hold scheduling boundaries, or feeling pulled between professional and personal demands, this episode invites you to rethink what flexibility really means for your work and your life...
2025-11-2518 minMarketing Therapy39. Everything You Need to Know About the 5 Days of DealsFeeling overwhelmed by the endless Black Friday deals—and wondering if any of them are actually a good fit for your practice? This special Monday episode is your complete, therapist-friendly guide to Walker Strategy Co’s Five Days of Deals. Whether you're brand new, growing steadily, or ready to seriously uplevel, there's something here designed for you.Before diving into the offers, I walk you through the three questions that matter most when deciding what to invest in: What’s your primary goal right now? What’s your biggest bottleneck? And what’s your bandwidth? From there, I walk you...
2025-11-2425 minMarketing Therapy38. Why Clients Choose YOU in a Saturated Therapy MarketYou’re not imagining it—therapy might be in demand, but your marketing space can still feel crowded. Whether you're one of 35 therapists commenting on a Facebook ISO post or buried in a sea of Psychology Today profiles, it can feel impossible to stand out. In this episode, I unpack why that’s happening—and how to rise above it without becoming someone you’re not.We’ll explore the “sea of sameness” so many therapists get caught in, and I’ll walk you through four places your real voice already lives. This episode isn’t about sounding louder or f...
2025-11-1832 minMarketing Therapy37. Overthinking Your Marketing? Try This Approach.If marketing your private practice feels like staring down a giant, tangled to-do list—you’re not alone. In this episode, I walk you through a simple, grounded framework to help you get unstuck and figure out exactly where to focus your marketing energy. Whether you’re brand new or knee-deep in your business and still feeling overwhelmed, this conversation will help you take a deep breath and take your next right step.We’ll talk through the three stages of your client’s journey—Unaware, Aware, and Sure—and how to reverse-engineer your marketing to support that path. Plu...
2025-11-1122 minMarketing Therapy36. What It Means to Look Like a Premium-Fee PracticeYou’re ready to raise your fees, step into the next phase of your practice, and be perceived as the skilled, premium therapist you truly are. But how do you look the part—without spinning out over which font feels more “grounded confident” or whether beige or blush sends the right message?In this episode, I’m walking you through how to define your visual identity in a way that feels clear, aligned, and truly representative of your expertise. We’ll talk about why design isn’t just about looking good—it’s about creating emotional safety and trust. And I’l...
2025-11-0427 minMarketing Therapy35. The Hidden Psychology of a Website That WorksYou know your website should “look good,” but have you ever wondered why that matters—or what your design is actually communicating to potential clients before they even read a word?In this episode, I break down the psychology behind effective design and why pretty isn’t the same as strategic. Whether you’ve got a DIY site or you’re using one of our templates, you’ll walk away with powerful (and doable!) ways to help your website feel like you—and build trust from the very first glance.We’ll cover six core principles of desi...
2025-10-2822 minMarketing Therapy34. Your Clients Want the Whole Package (Here’s How to Deliver It)Ever wonder why some therapists seem to get all the right-fit inquiries—even with less experience? Let’s talk about the role your website plays in that (and how to make yours finally pull its weight). In this episode, I’m walking you through the evolution I’ve seen in therapist websites over the past seven years and what today’s clients are really looking for when they land on your homepage.You’ll hear why both copy and design matter (now more than ever), how they work together to build trust, and how to know when something’s...
2025-10-2123 minMarketing Therapy33. The Myth of “Set It & Forget It” MarketingLet’s bust a myth that still lingers in the therapy world: the idea that once your website is live or your caseload is full, your marketing job is done. In this episode, I gently but firmly challenge the “set it and forget it” mindset and show you why staying engaged with your marketing isn’t just necessary—it’s freeing.Marketing your private practice today isn’t about working harder or hustling more. It’s about building a rhythm, fueling your client conversion engine, and choosing actions that make sense for your season, bandwidth, and goals. You’ll walk away...
2025-10-1430 minMarketing Therapy32. Freedom From the ‘Good Clinician’ RulesIf you’ve ever caught yourself thinking, “I should be further along by now,” or “I should just figure this out on my own,” you’re not alone—and you’re definitely not broken. In this episode, we’re looking at the quiet, persistent “shoulds” that can show up in your private practice and how they might be holding you back.I’ll walk you through some of the most common shoulds I hear from therapists—like “I should already be full,” “I should be doing more,” or “I should just be grateful”—and offer grounded reframes to help you untangle those thoughts. Whe...
2025-10-0722 minMarketing Therapy31. Why You *Really* Want a Full Caseload (It’s Not Just Clients)When you picture your dream private practice—full caseload, stable income, predictable schedule—what do you actually hope to feel? Safety? Confidence? Freedom? In this episode, we dig into the emotional disconnect many therapists experience after reaching their big goals, and why those milestone moments don’t always feel the way you expected.If you've been hustling toward "maintenance season" only to still feel anxious, flat, or unsatisfied, you're not alone. I’m sharing what I’ve learned (in my own business and with thousands of therapists) about why the numbers alone don’t deliver lasting security—and how you ca...
2025-09-3027 min
Adam Walker’s Pharma Prescribed PodcastPharma Prescribed with Anna Titkova, International Operations Director of Pratia (Ukraine); The quiet bravery behind every trial in UkraineI’m Adam Walker a Biometrics consultant, and this is the Pharma Prescribed Podcast—where leaders, innovators, and hidden voices in healthcare open up. No soundbites. No spin. Just raw insight—one prescription at a time.
In an industry driven by data, protocols, and pressure, we rarely pause to ask the human questions: What drives us? What breaks us? And what truths live behind the titles we wear?
Anna Titkova is the International Operations Director at Pratia, one of Europe’s largest site networks, where she oversees operations across multiple countries with a focus on accessib...
2025-09-2635 minMarketing Therapy30. The Surge, the Slump, and the ShiftThe shift into fall offers more than just cooler weather—it brings a unique rhythm for private practice owners. In this episode, I reflect on what I call the “surge season” and how it mirrors the natural cycles of growth, maintenance, and evolution in both our practices and ourselves as clinicians.We’ll walk through the four key seasons I see therapists experience—launch, growth, maintenance, and evolution—and why naming the season you’re in can offer both clarity and permission. If you’re feeling a shift coming on, if the work that once energized you now feels heavy...
2025-09-2321 minMarketing Therapy29. Your Schedule Isn’t Full (Yet)—And That’s OkayIf you’ve ever stared at an empty hour on your calendar and felt a wave of anxiety or self-doubt, you’re not alone. In this episode, I’m reframing those open spots—not as evidence that something’s wrong, but as valuable opportunities to support your business, reflect on your work, or even rest (guilt-free!).I’ll share how to stop spinning in indecision when you hit a lull in your schedule and start seeing those gaps for what they really are: a chance to move your practice forward with clarity and intention. Whether you’re in a growth ph...
2025-09-1623 minMarketing Therapy28. SEO vs. AEO: The Shift Therapists Can’t IgnoreJust when you were starting to feel comfortable with SEO, here comes AEO—Answer Engine Optimization. If you’ve heard that people are getting found through ChatGPT and started wondering if this is yet another marketing trend you need to master, take a deep breath. In this episode, I’m breaking down exactly what AEO is, how it connects to what you’re already doing with SEO, and why it’s not as overwhelming as it sounds.You’ll learn how therapists are already getting discovered through AI tools (even without doing anything “fancy”), why specificity in your copy matter...
2025-09-0923 minMarketing Therapy27. How to Borrow Trust and Book More ClientsWe’re living in a “trust recession.” Skepticism is at an all-time high—not just when it comes to buying shoes online or clicking on an Instagram ad, but also when choosing a therapist. And that deeply affects how potential clients approach finding support.In this episode, I unpack why trust is so low across the board and what that means for your private practice. I’ll show you how to bridge the gap between being visible and actually being trusted, so you can attract the right-fit clients—even in a more cautious, discerning market.We’ll talk a...
2025-09-0227 minMarketing Therapy26. The Most Expensive Decision Therapists Keep MakingIf you’ve been telling yourself, “I’ll start marketing when…”—this episode is your wake-up call. Whether it’s the economy, your confidence, or your calendar, it’s easy to delay the hard stuff. But waiting for the perfect moment to market your practice is one of the costliest decisions you can make.In this episode, I’m unpacking the most common objections I hear from therapists about why they’re holding off on marketing—and offering some grounded reframes to help you move forward. Because just like healing in therapy, growth in your business starts with one brave step.
2025-08-2625 minMarketing Therapy25. Listen to the Workshop: "Clear Website, Full Caseload"For a limited time, you can listen to the audio of my free workshop, “Clear Website, Full Caseload: The 4 mistakes keeping you from booking premium-fee clients in a saturated, skeptical market” on the podcast!I highly recommend watching the video of the workshop because the visuals, images, and diagrams show you in detail the systems we’re talking about.▶️ Watch the workshop and enroll here!Here’s what you’ll learn in this workshop: 1️⃣ The #1 shift that turns a “nice” website into one that books clients at $200+ 2️⃣ The secret to keeping variety in your...
2025-08-211h 18Marketing Therapy24. Finding Your Niche: Behind the Scenes of a Coaching CallYou know you need a niche—but actually figuring out what yours is? That’s a whole different story. In this special episode, I’m sharing the replay of a live niche coaching session I hosted earlier this summer. It’s a behind-the-scenes look at how I help therapists move from stuck and scattered to clear and confident about who they serve.You’ll hear from real clinicians navigating common niche challenges: wanting variety but still needing focus, working with clients who don’t use clinical terms, and struggling to express the heart of their work without sounding gen...
2025-08-191h 04Marketing Therapy23. Everything You Need to Know About Confident Copy (August 2025)If you’ve been eyeing Confident Copy but still aren’t sure if it’s the right fit, this episode was made for you. I’m pulling back the curtain on exactly what the program is, why I created it, who it’s for—and who it’s not for—so you can make an informed decision before doors open August 19th.We’ll walk through what’s inside Confident Copy, how it helps you write a website that truly sounds like you (and speaks to your dream clients), and what kind of support and results you can expect. I also s...
2025-08-1427 minMarketing Therapy22. Where Are All The Clients?If you’ve been showing up, doing “all the things,” and still not getting the inquiries or caseload you want, you’re not alone. Lately, I’ve heard so many therapists wondering if clients are even out there anymore—or if no one is willing to pay for therapy at all. I get it. This year’s shifts in the economy, politics, and culture have made clients more discerning, intentional, and cautious. But here’s the truth: they are still looking, and they are still investing in therapy—sometimes at higher rates than you might think.In this episode, we’l...
2025-08-1228 min
What’s Your Limp?Anna Konkle: Finding Healing Through Our ArtAsk Jordan a question!In this episode of What's Your Limp? Jordan chats with actor, producer and writer Anna Konkle! Anna is the co-creator and star of the hit Hulu comedy, PEN15. She also stars in Apple TV's Murderbot. In this episode, Anna talks about finding healing through her art, growing up as a child of divorce and dealing with chronic health issues. Be sure to follow Anna at https://www.instagram.com/annaryankonkle/. If you prefer watching our conversations rather than just listening, head over to our YouTube channel to watch the F...
2025-08-081h 01Marketing Therapy21. Fully Booked Without Insurance, Burnout, or Regret: Erin’s StoryWhat does it look like to go all-in on your private practice—without lingering in agency life or taking insurance? In this inspiring conversation, I’m joined by Erin, a second-career therapist who made a bold transition from the world of marketing analytics to a thriving private-pay therapy practice.Erin shares how she filled her caseload within six months of launching, the mindset shifts that helped her stay the course, and the systems that supported her along the way. You’ll hear how she used her business background (and support from Confident Copy!) to build a website that t...
2025-08-0729 minMarketing Therapy20. Before You Worry About SEO or Social Media…Fix ThisYou’re showing up. You’ve got a website, an Instagram, maybe even tried networking or Google Ads—but the clients aren’t coming. What gives? In this episode, we’re digging into a quiet culprit behind ineffective marketing: your language.If your copy feels generic, vague, or disconnected from how you actually show up in the room, it’s likely not doing the heavy lifting your marketing needs. I’ll walk you through why even solid strategies fall flat without the right words—and how realigned language can flip the switch from “no traction” to “my clients finally get me...
2025-08-0527 minMarketing Therapy19. From Group Practice Burnout to Booked at $200/Session: Natasha's StoryEver wondered what it would be like to go from 30 clients a week, burned out and underpaid, to a thriving private practice built around your values and strengths? In this episode, I chat with Natasha Dean, a clinician in Baltimore, about her incredible three-year journey from group practice overwhelm to confidently charging $200 per session and attracting right-fit clients.Natasha shares the pivotal mindset shifts that helped her trust herself, market authentically, and stop playing small. We talk about how she found her micro niche (therapy for Muslim adult children of immigrants), transitioned off insurance panels, and discovered...
2025-07-3135 minMarketing Therapy18. Ask Anna: Is My Niche Too Broad to Attract Full-Fee Clients?Ever feel like marketing advice demands you pick just one niche—but your caseload says otherwise? If you love working with a range of clients and fear that niching down means giving up what you enjoy, this episode is for you.In this special "Ask Anna" edition, I answer a question therapists ask all the time: "How do I market my practice if I don’t want to give up variety?" We dig into the real issue behind that question (spoiler: it's not actually about variety) and explore how to create a clear, compelling message without boxing your...
2025-07-2926 minMarketing Therapy17. From Burnt-Out W2 to Thriving Full-Fee: Kasryn's JourneyIn this heartfelt episode, I sit down with Kasryn Kapp, a therapist whose journey into private practice began with necessity—but has since blossomed into something truly sustainable. After leaving a dangerous and unsupportive agency job, Kasryn built a thriving full-fee practice centered on helping clients with insomnia and those learning to prioritize themselves for the first time.Kasryn shares candidly about her early struggles—months without clients, confusion about her niche, and fear around marketing. She also opens up about the powerful mindset shifts that helped her step into a new season of safety, steadiness, and self...
2025-07-2439 minMarketing Therapy16. If Your Caseload Has Slowed Down, This Might Be WhyEver feel like the marketing strategies that once filled your caseload just aren’t cutting it anymore? You’re not alone. In this episode, I share my personal story from 2025—how I realized my own marketing systems needed a serious refresh and what I did about it. Whether you’re brand new to private practice or a seasoned therapist, staying flexible and connected to your business is non-negotiable right now.We’ll dive into why the market has changed, why your clients’ expectations have evolved, and why that Psychology Today profile or “good enough” website might not be pulling its w...
2025-07-2227 minMarketing Therapy15. The Filter I Use to Make Every Business DecisionIf you’ve been circling a decision, second-guessing your copy, or feeling stuck in your practice—not dramatically frozen, but caught in that loop of “I’ll get to it later”—this episode is your lifeline. I’m digging into what it really means to “remember your why,” beyond the usual inspirational fluff. This isn’t about finding a fleeting spark of motivation. It’s about building a compass you can actually use when fear or overthinking try to take the wheel.Together, we’ll unpack the moments therapists most often lose sight of their why—like marketing, networking, or...
2025-07-1525 minMarketing Therapy14. The CEO Metrics Therapists Should Be TrackingIf marketing your practice feels like throwing spaghetti at the wall—and you’re not sure what’s actually working—you’re not alone. In this episode, I walk you through how to stop relying on vague feelings (like “it’s been quiet lately”) and start making confident, evidence-based decisions about your private practice.We’re talking about measuring success in a way that feels both grounded and empowering—no mega spreadsheets required. You’ll learn how to track what really matters, celebrate small but meaningful wins, and set process-driven goals that create actual momentum—not just pressure to perform. Whe...
2025-07-0837 minMarketing Therapy13. This 10-Minute Exercise Will Change the Way You MarketIf you’ve been feeling stuck, spinning your wheels, or disconnected from the heart of your marketing, this episode is an invitation to pause. In a break from the usual training or step-by-step strategy, today I’m guiding you through a powerful visualization to help you reconnect with the real person behind your Psychology Today profile, your website, and every post you create.So often, therapists focus on checklists, templates, and what they “should” say. But the most effective, aligned marketing begins with presence—with truly seeing and feeling connected to the person you are here to help. This...
2025-07-0119 minMarketing Therapy12. If You Want to Charge More, Look the Part (Summer Slump #4)If you're raising your fees—or thinking about it—there's one piece that often gets overlooked: your brand. Because if you want to charge more, your brand needs to reflect the caliber of the work you do.In this final episode of our Slaying the Summer Slump series, we're rethinking branding from the ground up—not as a design task or a “someday” project, but as a core part of how clients experience your practice. You'll learn what branding really means for therapists, how to bring clarity to the vibe you're putting out there, and how even subtle cho...
2025-06-2433 minMarketing Therapy11. Networking Isn’t Gross—You’re Just Doing It Wrong (Summer Slump #3)If the word “networking” makes you cringe, you’re not alone. In this episode of Marketing Therapy, part three of our Slaying the Summer Slump series, we’re tackling one of the most misunderstood (and often dreaded) aspects of marketing your private practice. Spoiler alert: it doesn’t have to feel awkward, pushy, or draining.I’m walking you through why networking still works—especially in this “trust recession”—and how to reframe it so it actually feels natural and aligned with your values. You’ll learn how to start small, show up genuinely, and build lasting referral relationships...
2025-06-1725 minMarketing Therapy10. Why Your Marketing Feels "Off"—And How to Fix It (Summer Slump #2)Today, we're diving into a powerful yet often overlooked truth: your marketing is only as effective as it is authentic. You can have the perfect profile or all the right keywords, but if it doesn’t sound like you—the real, attuned, grounded version of you that shows up in the therapy room—then it’s not going to connect with the clients you’re most aligned to serve.This episode is all about getting radically clear on what your practice is and what it is not. That kind of clarity doesn’t just make your marketing easier—it ma...
2025-06-1025 min
The Decarbonisation DialogueThe Decarbonisation Dialogue Episode 11 feat. Anna TurnsIn this episode of The Decarbonisation Dialogue, passionate journalist Anna Turns meets presenter Hannah Walker to talk about how the media can be used to inspire people into climate action. In an era when ‘greenwashing’ is prevalent, she urges people to question everything and do what they can to help protect our planet. As well as talking about her work, Anna explains why environmental education and the importance of a strong connection to the landscape and coast is key to her soul. She also talks about her future plans and how she continues to s...
2025-06-0630 min
THE BOOSTEpisode 70: Authentic Marketing for Therapists, with Anna WalkerLINKS TO KNOW
🎟️ 2025 Mental Health Marketing Conference Tickets: MHMarketing.org
🎟️ 2025 CMO Summit Tickets: MHMarketing.org
SUMMARY
In this conversation, host Steve Turney and guest Anna Walker discuss the intersection of AI marketing strategies and the unique needs of therapists. They explore the importance of marketing for therapists, the significance of authentic voice in communication, and the nuances of niche marketing. Anna shares insights on how therapists can effectively engage clients and grow their practices by understanding their unique offerings and positioning themselves in the marketplace. In this conversation, Anna Walke...
2025-06-0547 minMarketing Therapy9. This Summer Audit Will Change Your Fall (Summer Slump #1)Episode SummaryWelcome to the first episode of the Slaying the Summer Slump series—a special June edition of Marketing Therapy designed to help you turn this slower season into serious momentum. Summer in private practice can feel like a mixed bag: lighter schedules, quieter inboxes, and that nagging sense of “shouldn’t I be doing something?”This episode invites you to shift out of panic mode and into intentional action with a simple but powerful audit. You’ll explore the three key areas of your marketing—visibility, consistency, and conversion—to find your biggest opportunity th...
2025-06-0330 min