Shows
Wild Business Growth Podcast#321: Anne Candido & April Martini – ForthRight People, Strategic Counsel by ForthRight Business Anne Candido & April Martini, the Co-Founders of ForthRight People and Co-Hosts of Strategic Counsel by ForthRight Business, join the show to share their journey from P&G and the agency world to helping businesses grow through strategy & brand building. Hear how to find your business partner, how to know when it’s time to pivot your business, how to use your podcast as your primary marketing strategy, how to batch your podcast recordings, and the song Anne can’t stand. Connect with Anne & April on LinkedIn, ForthRight-People.com, and check out Strategic Counsel by ForthRight Business. Stay tuned at the...2025-01-291h 07
Wild Business Growth PodcastAnne Candido & April Martini – ForthRight People, Strategic Counsel by ForthRight BusinessAnne Candido & April Martini, the Co-Founders of ForthRight People and Co-Hosts of Strategic Counsel by ForthRight Business, join the show to share their journey from P&G and the agency world to helping businesses grow through strategy & brand building. Hear how to find your business partner, how to know when it’s time to pivot your business, how to use your podcast as your primary marketing strategy, how to batch your podcast recordings, and the song Anne can’t stand. Connect with Anne & April on LinkedIn, ForthRight-People.com, and check out Strategic Counsel by ForthRight Business. Stay tuned at the...2025-01-291h 07
Strategic Counsel by ForthRight BusinessQuick Hits: How to Get Gen Zers to Engage through Social with Corinne Westbrook, Gen ZerHow do you crack the code with Gen Zers? There’s a lot to consider, and any success can feel more like lightning in a bottle than a trusted marketing strategy. It helps to hear from the source - and we have you covered! In this Quick Hit, we welcomed on a very special guest who’s been mentioned many times on this podcast - Anne’s daughter, Corinne Westbrook. Check out the full episode here2025-01-0118 minStrategic Counsel by ForthRight BusinessHow to Get Gen Zers to Engage through Social with Corinne Westbrook, Gen ZerHow do you crack the code with Gen Zers? There’s a lot to consider, and any success can feel more like lightning in a bottle than a trusted marketing strategy. It helps to hear from the source - and we have you covered! We welcomed on a very special guest who’s been mentioned many times on this podcast - Anne’s daughter, Corinne Westbrook. Corinne is here to share what Gen Zers are thinking when they process your content and decide whether you’re worth their attention.Do you want to stand out in y...2023-10-1032 minStrategic Counsel by ForthRight BusinessClassics: Building Brand-Love: How to Get More People to Choose YouWhy is Brand-Love important? Because 90% of decisions are made from the heart. As consumers, we are constantly inundated, which means setting your business apart from the competition requires you to emotionally connect to your consumers. After learning the tools we discuss in this episode, check out Anne’s book “The Super-Highway of Relevancy: Getting More People to Choose Your Brand, More Often, Indefinitely” (available on Amazon here) for a deeper dive!Do you want to stand out in your industry and get more sales? Show you’re different to attract and retain top talent? Build a...2023-06-2755 minStrategic Counsel by ForthRight BusinessQuick Hits: The Top 4 Misnomers in Becoming Your Own BossFor those that dream of being their own boss one day, YES! It is rewarding, exciting, and worth it. BUT - spoiler alert. You are on the hook for EVERYTHING. In this Quick Hit, April and Anne answer 4 questions you may be wondering as you contemplate your big move and don’t know where else to turn. Catch the 4 misnomers in the full episode here.2023-06-0123 min
ForthRight WomenAnne Candido - Co-Founder of ForthRight People and ForthRight WomenWelcome back to ForthRight Women. In this podcast, we address challenges facing women leaders today. In this episode, our Co-Founder Anne Candido gets real on how to raise your kids while frequently traveling for work, how to let go as they grow up, and what we can do to help more women rise in the business world.If you’re interested in becoming a ForthRight Woman, reach out to us at: ForthRight-Women.com.FACEBOOKhttps://www.facebook.com/ForthRight.WomenINSTAGRAMhttps://www.in...2023-03-0622 minStrategic Counsel by ForthRight BusinessQuick Hits: 4 Components of a Results-Driven BriefA brief needs to serve the team working on a project. It needs to lay a meaningful foundation and be a continued point of reference that also leads to results at the end of the process. Anne and April have both been on the receiving end of some pretty bad briefs in their time, so we thought why not take a moment to process their experiences and channel those memories into meaningful results? In this Quick Hit, you’ll hear one of our “In-the-Trenches” scenarios with real-world examples. Make sure to listen to the full episode here to get the 4...2022-11-1019 minStrategic Counsel by ForthRight Business4 Ways to Build Company ValuesCompany values - it’s a topic that’s near and dear to our hearts. Company values can make the difference between a company that flourishes and a company where the team can’t wait to jump ship. How do you build company values that inspire your team and stand the test of time? In this episode, we’re bringing you 4 ways to build company values. You’ll learn how to identify the key pillars your company stands for today, engage a team to assist in the value development, be choiceful about the values you select, and craft the values in...2022-10-0455 min
Marketing Expedition Podcast with Rhea Allen, Peppershock MediaCultivating Your Personal Brand with Anne Candido and April Martini | Marketing Expedition PodcastsAnne Candido and April Martini are the co-founders of Forthright People, an “On-Demand” Branding and Marketing Agency focused on helping businesses of all sizes quickly capture the hearts of their customers without breaking the bank. And by “all sizes” they mean from an individual’s Personal Brand to multi-million dollar corporations. They do this by meeting businesses where they are through their model of “Coach - Train - Do”. This “On-Demand” nature lets businesses control their investment in time, money, and deliverables while maintaining agility in this dynamic world. And this enables quality work that has immediate business impact while at the same...2022-09-1555 min
Shock Your PotentialBrand Love - Anne Candido“Brand love, in essence is all about creating those emotional connections that transcend your basic product offering.” Anne Candido
Until the world is run by robots, there will always be a person on the other side of the sale. Which means a brand’s ability to transform life in order to create an authentic relationship that they alone own will continue to be paramount for growth. This, according to our guest today, Anne Candido, is Brand-Love, and it helps companies create tangible value that makes customers stick with them.
Anne grew up at P&G - but...2022-08-0433 minStrategic Counsel by ForthRight BusinessQuick Hits: 4 Monumental Website MistakesOne of the first ways people vet your business is by doing a “Google Search”. Your website is critical to the first impression you are giving to your potential consumer. In this quick hit episode, we give you 4 monumental mistakes businesses make on their websites which sabotage their conversion and things to put into action avoid them in the future. You can find the full length episode with 'in the trenches' real life examples here: https://bit.ly/37O9GKW.2022-05-1909 minStrategic Counsel by ForthRight BusinessHow to Translate your Brand’s Tone-of-Voice into MessagingThis episode is designed to assist you in the next step of executing your brand and all the challenging and scary things that it brings with it! You have defined your brand character, developed your TOV and next comes the messaging. But what does that entail exactly? Bringing to life the brand you have spent countless hours creating can give you an “OH $^!t” moment, but don’t worry. We have you covered and will give you the tools you need to develop your plan so you can put it into action! If you haven’t already listened to our episodes...2022-05-1758 minStrategic Counsel by ForthRight BusinessHow to Write a Compelling BlogAnyone can have a blog and it seems like they do! Having a quality, productive blog provides much value to your business, but there are tried and true tips to follow to ensure you are producing content that actually drives business your way. We often talk about how important POV and tone are and your blog content is a prime example of this. Remember, a blog is a marketing channel and should be given the time and attention as other avenues. And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach o...2022-05-1059 minStrategic Counsel by ForthRight Business4 Relationship-Limiting Mistakes Clients Make - The Insider EditionAs promised, this is our rebuttal to Episode 76, Business-Limiting Mistakes Agencies Make. If you haven’t had the chance to listen, download and catch it after today’s show. This time around, we look at what the client can put into action to create a better relationship with the agency, which not only produces better work, but a smoother, more enjoyable process for all involved. Relationships can be tricky, but we have you covered with specific actionable steps to take for positive outcomes. And as always, if you need help in building your Marketing Smarts, don’t hesitate t...2022-05-0359 minStrategic Counsel by ForthRight BusinessHow to Position Yourself for PromotionYou’re working really hard, making connections with the ‘right’ people so you should be getting close to a promotion right? Well, it’s not always that clean and simple. The road to promotion is one many of us have traveled in our careers. We discuss it often with our coaching clients and want to give it to you straight in this episode. Based on our evaluation of candidates for promotion, we shed light on how to shift your mindset to set yourself up for success and more quickly than the approach you may be currently taking. And as always...2022-04-261h 11Strategic Counsel by ForthRight Business4 Business-Limiting Mistakes Agencies Make - The Insider EditionIf you’ve listened to us any length of time, you know we love to give sneak peaks ‘under the tent’ of both the corporate and agency worlds. This episode takes a deeper dive into things we have touched on in the past, but think they are important enough to touch on again. You are likely never to hear them from clients and if you do it’s most likely too late. Join us as we discuss mistakes you may be making and give you the tools to correct and move forward. And as always, if you need help in...2022-04-191h 24Strategic Counsel by ForthRight BusinessSimple Tips for Upping your Customer ServiceIn today’s environment and across many industries, finding employees is a challenge. Finding employees that provide good customer service can be seemingly impossible. The desire to provide your clients or customers with the best experience should not be cast to the side. Instead, focusing on a few simple tips for upping your customer service can have a lasting impact on your businesses success. And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: Forthright-People.com.FACEBOOKhttps://www.facebook.com/forthrightpeople.marketin...2022-04-1251 minStrategic Counsel by ForthRight BusinessThe Importance of Brand in the B2B Space with Dave Necessary of Gardner Business MediaMore often than not, brand identity in the B2B space is overlooked and the lack of attention and action is a huge miss. We are NOT suggesting you stop everything to build your brand. Whether you need to take a look at the 3 foundational questions to set your brand up for success and build alongside what you are already doing, or are just getting started, join us and special guest Dave Necessary of Gardner Business Media and gain insight to how you can improve your brand presence in the B2B space. And as always, if you...2022-04-051h 10Strategic Counsel by ForthRight Business4 Big Mistakes Women Leaders Make in Managing other WomenAs we acknowledge and celebrate Women’s History Month, we take this opportunity to narrow our focus on an area we have seen and experienced some struggle with. Women managing other women. What if we not only trailblazer the path, but kept it open and made it wider for those who follow? Join us as we dive into some key points you can avoid to help those you manage not only reach their goals but exceed them. And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: Forthr...2022-03-291h 09Strategic Counsel by ForthRight BusinessHow to Effectively Manage Ego on Your TeamNot all ego is negative. The right amount of ego can be a benefit and can come across as confident, successful and adds to a person’s “swagger”. This is NOT the type of ego we talk about in this episode. The ego we reference is the type that gets in the way of the team, the work, etc. Being the leader with one of these personalities in a position above you comes with some difficulty, but there ARE strategies you can implement to make this person easier to navigate and work with. And as always, if you need...2022-03-2253 minStrategic Counsel by ForthRight BusinessThe Truth on How to Get Hired as an InfluencerBeing an influencer has grown from a hobby to a lucrative business for many. Platforms such as Tik Tok and Instagram have given celebrity status to everyday people seemingly overnight. Is this all about luck or being at the right place at the right time? Not entirely. Becoming an influencer that actually gets hired comes by following certain truths. Join us as we discuss what these are and start creating opportunities you may be missing out on.And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: Fort...2022-03-1552 minStrategic Counsel by ForthRight BusinessHow to Select an Agency in Today’s World With Guest Scott Lucas, Managing Director of Sterling BrandsThe agency world is ever changing making it even more important to know what exactly to look for when choosing the right one for you and your business. With the changing environment also comes different expectations. Join us as we welcome friend and special guest, Scott Lucas from Sterling Brands.And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: Forthright-People.com.FACEBOOKhttps://www.facebook.com/forthrightpeople.marketingagencyINSTAGRAMhttps://www.instagram.com/forthrightpeople/LINKEDIN2022-03-081h 34Strategic Counsel by ForthRight Business4 Key Questions that Lead to Insightful Consumer ResearchCreating a connection to your consumer/ customer/ client is something we talk a lot about. It is a key element in creating brand love. Consumer research can seem like a massive undertaking, but doing your due diligence by engaging your consumer in a unique fashion can deliver value and shape your business. And be sure to review Ep 35: 4 Techniques for Defining and Engaging your Target Consumer with Jennifer Knoeppel of Nascar.And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: Forthright-People.com.FACEBOOK...2022-03-011h 08Strategic Counsel by ForthRight Business4 Common Mistakes People Make when Naming Your Business, Brand or ProductCreating the name of your business, brand or product is one of the most stressful times for entrepreneurs. Launching your ‘baby’ out in the world is both exciting and anxiety ridden. It’s one of those “Oh sh*t” moments knowing this is for real! Which also makes naming very emotional, which unfortunately can lead to poor decisions. Join us as we discuss what not to do when naming your business, brand or product. And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: Forthright-People.com.F...2022-02-2246 minStrategic Counsel by ForthRight BusinessHow Well are you Practicing Vigilant Leadership?Leading from afar is a position we will most likely be finding ourselves in for a while. Over the past couple of years, you may have found yourself in the “doer” role more often than you’d like. If you are working IN your business more than ON your business, this is the episode to help you dig yourself out of the weeds. For those who want a deeper assessment, we have a virtual consultancy module to aid you on this. Just go to our “shop” page on our website: forthright-people.comAnd as always, if you need help in bu...2022-02-151h 05Strategic Counsel by ForthRight BusinessReframing What Success Looks LikeSuccess means something different to everyone, but most of us equate being successful with wealth and recognition. We get caught in the grind to consistently achieve and get more, more and more. While there is nothing wrong with having nice cars, homes, and being able to get a table at the hottest restaurants, there is more to the journey of being successful. And sometimes changing our focus can also change how successful we feel. We invite you to listen as we discuss how you may change your definition to get the most out of your path.And as al...2022-02-081h 07Strategic Counsel by ForthRight BusinessHow to Hold Others (And Yourself) AccountableAs we are all aware, COVID has impacted nearly every facet of our lives. The workforce is one of the major ones! From the lack of willing employees to overpaying for warm bodies, it is more important than ever to hold ourselves and our employees accountable. If we don’t, we compromise our culture making it harder to bring in and retain quality talent. Building a workplace people are proud to be a part of leads to them taking pride in their work which leads to success for everyone. And as always, if you need help in buildin...2022-02-011h 02Strategic Counsel by ForthRight Business4 Questions to Help you Refresh Your Personal Brand in 2022New Year, New You! We all know the flood of trends, and usually tricks, to overhaul our lives that come with a new year. Resolutions tend to fail because people look for a quick fix and try unsustainable methods to make big changes in a short amount of time. The way to make sure your resolutions translate to true, lasting life impact is by addressing them in context of your Personal Brand. We discuss 4 questions for doing just that. And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at...2022-01-251h 15Strategic Counsel by ForthRight BusinessHow to Manage not Wanting to Become a ManagerHave you ever come across people in management who, let’s be honest, should never manage people? Many of us can say, YES! The truth is, not everyone is cut out to be a manager and that’s okay. So often, people find themselves on a career path that leads directly to a management position when they are perfectly happy in their current role as a doer. Join us as we discuss how to carve out your own path to success without the trajectory to manager.And as always, if you need help in building your Marketing Smarts...2022-01-1854 minStrategic Counsel by ForthRight BusinessLeveraging Your Community to Build Your BrandOn this episode, we welcome Mike Brown, Founder and CEO of Rebel Mettle Brewery, one of our favorite Cincinnati spots. We talk a lot about how crucial the three brand questions are: Who am I? How am I different? Why would you want me? Getting this right from the beginning is important to allow your community to know who you are. Mike talks about how their success is as much about creating community within Rebel Mettle as much as it is about integrating into the Cincy community. These and many more lessons are shared that will be of value to any...2022-01-111h 31Strategic Counsel by ForthRight BusinessHow do you Know it's Time to Fire an EmployeePeople decisions are hard to make for many managers and leaders. Other than obvious egregious misconduct, making the choice to fire an employee can be difficult. So often, team members are kept on especially if they are a high performer, when they should really be let go. Rather than keeping someone on the payroll that could be harming your team, listen in and learn how to clearly identify when it’s time to say good-bye.And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: Forthright-People.com.2022-01-041h 02Strategic Counsel by ForthRight BusinessHow to Successfully Transition from a Doer to a ManagerSo you’ve found yourself on the path or have landed a new role as a manager versus the doer. Congratulations! Now what? How do you transition from one role to another without abandoning your responsibilities? How can you manage the transition without micromanaging? How do you define your new role? How do you get it all done successfully? We give you the tools you need to move into your new role while leaving your previous responsibilities in good hands. And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at...2021-12-281h 01Strategic Counsel by ForthRight BusinessDeciding How Much of Yourself You Should Bring to Work“How can I bring more of myself to work?” We get this question a lot. In fact, it can sometimes feel like we have two personalities, one at work and one in our personal lives. But really, the goal isn’t to fuse these like many people think. Instead, it is about how to find a space for yourself within the culture, letting yourself shine while still respecting the company’s culture and staying true to yourself. Join us as we navigate the appropriate steps to take to achieve the balance...and be ready to admit that part of the problem m...2021-12-211h 06Strategic Counsel by ForthRight BusinessHow to Successfully Lead When You are not the Leader w/ Scott Mautz, author, keynoter and founder of Profound PerformanceIn this episode, we welcome Scott Mautz, Founder of Profound Performance and popular author, keynote speaker and our prior business coach! Oftentimes, we think we need to be the named leader in order to lead. This is far from the truth! Being a part of a team comes with many perspectives and having a strong influence over the team drives leadership. Join us as we dig into how to be a leader even without the title.And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: Forthr...2021-12-1457 minStrategic Counsel by ForthRight Business4 Key Components of a Successful PR CampaignA PR campaign should be an essential part of every business’ marketing effort. PR (public relations, or earned media) can 1) Build credibility through third-party endorsement, 2) Drive awareness and engagement of your latest news, and 3) Create searchable content and links that help with SEO. Join us for this episode as we give very specific guidance in how to develop a compelling campaign and the watch-outs to avoid.And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: Forthright-People.com.2021-12-0752 minStrategic Counsel by ForthRight BusinessHow to Successfully Vet a Marketing AgencyWhether you have or haven’t yet vetted an agency for your business, there are strategies to implement to ensure a more successful relationship. Unfortunately, we have seen a lot of scammers out there take advantage of businesses. To avoid being one of them, join us as we approach this discussion from two perspectives: the corporate side and the agency side.And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: Forthright-People.com.2021-11-301h 09Strategic Counsel by ForthRight BusinessThe Necessity for Creative Strategy w/ Steve Leder, Founder, Chief Creative Officer, Badge DesignFor this episode, we welcome a special guest, Steve Leder, Founder and Chief Creative Officer of Badge Design to discuss an important, and often controversial topic in the marketing world...creative strategy. We often talk about the importance of a brief because it gets everyone on the same page. In terms of design, it is imperative that the brief translates into a creative strategy that the entire team can get on-board with from the get-go to produce the desired result. We dive deep into how to combat the challengers like ego, clarity, and relationships that get in the way of...2021-11-231h 19Strategic Counsel by ForthRight BusinessThe Top 4 Misnomers In Becoming Your Own BossFor those that dream of being their own boss one day, YES, it is rewarding and exciting and worth it. BUT spoiler alert, you are on the hook for EVERYTHING! If you are thinking of going out on your own or have recently, we discuss the top 4 misnomers to give a realistic inside look of being your own boss. And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: Forthright-People.com.2021-11-1654 minStrategic Counsel by ForthRight BusinessBuilding Brand-Love: How to get More People to Choose YouWhy is Brand-Love important? Because 90% of decisions are made from the heart. As consumers, we are constantly inundated, which means setting your business apart from the competition requires you to emotionally connect to your consumers. After learning the tools we discuss in this episode, check out Anne’s book “The Super-Highway of Relevancy: Getting More People to Choose Your Brand, More Often, Indefinitely” (available on Amazon here) for a deeper dive! And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: Forthright-People.com.2021-11-0955 minStrategic Counsel by ForthRight BusinessFranchising: The Gateway to Entrepreneurship w/ Lance Graulich, founder of ION FranchisingOn the fringes of traditional marketing and branding lies franchising. Whether it’s a career change, the beginnings of a second career or a way to diversify your investments, we welcome guest Lance Graulich, founder of ION Franchising to discuss how franchising can be the gateway to entrepreneurship. From clarifying your “why” to establishing the right mindset to starting the process, it is all in this episode. And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: Forthright-People.com.2021-11-021h 13Strategic Counsel by ForthRight BusinessHow Writing a Book Can Stimulate Your Marketing Efforts w/Nikki Nash, Author and Creator of the Market your Genius BrandOur world is inundated with highly popular short-form content like podcasts, blogs, video and social media. You may wonder if there’s a role for books anymore. The answer is YES! We welcome the author and creator of the Market Your Genius brand, Nikki Nash to discuss why writing a book is still important and how to use it to your advantage especially in establishing credibility for your POV and generating leads for your business. She also is offering additional content for you at: https://nikkinash.co/book-marketing.And as always, if you need help in building your Ma...2021-10-261h 18Strategic Counsel by ForthRight BusinessCommunicating Effectively to InfluenceMany of us have found ourselves or seen someone trying to strong arm those around them in order to push their agenda...either overtly or through crafty manipulation. This may work occasionally to get temporary complacency. But, the only way to create relationships which will lead to reaching your goals and dreams is through influencing communications. This is a skill which we teach in great detail in this episode. And all brought to life based on our personal experience of influencing conversations that went well, and some that did not. And as always, if you need help in bu...2021-10-191h 27Strategic Counsel by ForthRight BusinessThe Right Way to SEO w/Steve Wiideman, CEO of Wiideman Consulting Group, Author and ProfessorSearch engine optimization (SEO) plays a major role in today’s marketing world. So, what exactly is SEO, how do you do it, and how can you make it work for you? In this week’s episode we dive in and answer these questions along with special guest Steve Wiideman, CEO of Wiideman Consulting Group, who specializes in SEO consulting, training, strategy and procurement. He shares a multitude of tools for how to get started on your SEO strategy (links below). And, he gives a promo code so you can take his digital course on SEO for free! Here are the li...2021-10-121h 14Strategic Counsel by ForthRight BusinessPersonal Brand Characteristics that Hold Back Aspiring Female LeadersAs a leader, your image and reputation are paramount in order to command the respect you need to influence. Personal Brand Characteristics have the potential to lead to behaviors and actions that can undermine and sabotage your brand. Although this applies equally to males and females, there are certain Characteristics that show-up more consistently in females that can lead to significant challenges. Join us as we highlight four tendencies we see most often that may not be moving you towards your goals of becoming a strong female leader.And as always, if you need help in building your...2021-10-0548 min
Community Powered MarketingWhat It Takes To Develop A Winning Brand ft: Anne CandidoEach one of your customers is a human being, and as such, they tend to make decisions based more on emotion than logic.
In fact, it's estimated that 90% of decisions are based on emotion, with the remaining 10% coming from the practical and logical side. Despite this, many brands continue to focus on that 10% in their marketing efforts, which often limits the impact they can have on their audiences.
In today's episode of Community Powered Marketing, Sue chats with Anne Candido, fellow podcaster and founder of Go for 2, a Brand "Love" Building consultancy to discuss "brand"...2021-10-0147 min
Podcasting StoriesEp023: Lessons from 50 Episodes with Anne CandidoToday on Podcasting Stories, we're talking with Anne Candido, Co-Founder of Forthright People, a firm that specializes in on-demand branding and marketing based out of Cincinnati, Ohio.
In this episode, we learn more about the Forthright People and the serendipitous way Anne met her co-founder, April, and started their weekly podcast "Marketing Smarts" in 2020. We talk about the lessons Anne has learned from having a podcast and what she would do differently if she had to do it all over.
If you've ever considered your own podcast, this episode has a lot of great tips...2021-10-0140 min
Community Powered Marketing3 | What It Takes To Develop A Winning Brand ft: Anne CandidoEach one of your customers is a human being, and as such, they tend to make decisions based more on emotion than logic.In fact, it's estimated that 90% of decisions are based on emotion, with the remaining 10% coming from the practical and logical side. Despite this, many brands continue to focus on that 10% in their marketing efforts, which often limits the impact they can have on their audiences.In today's episode of Community Powered Marketing, Sue chats with Anne Candido, fellow podcaster and founder of Go for 2, a Brand "Love" Building consultancy...2021-10-0147 minStrategic Counsel by ForthRight Business4 Tips for Effective Tone-of-Voice (TOV) CommunicationsYou’ve heard us talk about the importance of creating your brand’s Tone- of-Voice (TOV). Effectively carrying it across all marketing channels and types of communication can be tricky. Here we will lay out ways to create and properly teach your TOV to your organization. If you haven’t already, listen to our episode on creating a strong Brand Character because TOV work cannot begin until this is complete! And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: Forthright-People.com.2021-09-2842 minStrategic Counsel by ForthRight BusinessHow to Effectively Market to Different Cultures w/Doni Aldine, Founder of Cultrs MagazineEffectively marketing to different cultures is part of our day-to-day as well as that of our clients. So as we often like to do, we focus on this topic in this episode through the lens of being more mindful of cultural nuances. This can make or break your marketing efforts, so it is important to discuss in detail. To join this discussion, we welcome a marketing to cultures expert, Doni Aldine, founder of Culturs magazine and expert in cross-cultural communications.And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out...2021-09-211h 04Strategic Counsel by ForthRight BusinessGetting More Customers to Choose Your BusinessAre you struggling to close customers/clients/consumers like you think you should be? This episode is for you. As you can guess, accomplishing this is definitely rooted in branding and marketing. But we are going to assume you are a loyal listener and did your homework here. So, this episode is focused on taking your branding and marketing to the next level by giving you tactical approaches for getting those customers/clients/consumers to choose you. And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to...2021-09-1458 min
The $100 MBA ShowMBA1873 Guest Teacher – Anne Candido and April Martini – How to Cultivate Your Personal BrandIt’s about the person, not just the business.
After all, your business can change. You can go through endless iterations of what you sell, but the one constant is who you are. If you can build a strong personal brand, it’ll follow you no matter where entrepreneurship takes you.
Today, we bring on a pair of experts to help with that.
Anne Candido and April Martini are the founders of branding and marketing firm ForthRight People. In this episode, Anne and April explain how to figure out what you represent, and how...2021-09-1314 minStrategic Counsel by ForthRight BusinessThe Newest Marketing Channel: Business Podcasting w/David Spray, Podcaster and EntrepreneurDavid Spray, Podcaster (Podcasting Stories)and Entrepreneur joins us for this episode to discuss the latest marketing channel to emerge: business podcasting. Businesses are finding podcasting a more flexible and authentic format for translating their Brand Story in order to build culture internally or grow reputation and credibility externally. There are lots of POV’s on what it takes to have a successful podcast and what a “successful podcast” even means which we talk in depth about. And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: Forthrig...2021-09-071h 11Strategic Counsel by ForthRight BusinessThe Powerful Role of the PM (Project Manager)Have you ever been in a meeting where no one seems to ‘have it all under control’? Being left with an uneasy feeling that no one is taking the reins and making sure that everything that was discussed in the meeting is going to happen- balls are dropped and details are missed. In this episode, we define and detail what a good Project Manager is and why they are crucial to a business. It’s important to define the role of a successful PM and layout the characteristics of a great one. A great Project Manager is more than just lovin...2021-08-3141 minStrategic Counsel by ForthRight BusinessShow Up, Have a Presence, and Make Yourself Memorable w/ Keri Murphy of Inspired LivingOn this show, we talk a lot about personal brand and as a part of the work we do on the personal brand side and through our coaching we talk A LOT about what it means to show up, build a presence, and make yourself memorable- this can be in person, on screen or on video. We sometimes tend to focus too much on what other people think and forget to be our authentic, confident selves. On this episode, we welcome guest Keri Murphy of Inspired Living who joins the discussion on why it’s important to define “Why You” a...2021-08-241h 07Strategic Counsel by ForthRight BusinessStimulating your Business Growth: The Art of Marketing CampaignsMarketing Campaigns can be a powerful vehicle for stimulating your business growth. Embarking on the development and execution of a Marketing Campaign forces us to relook at and reevaluate existing consumer relationships as well as actively engage new people who may be interested in our brand. In doing this, we find new ways of creating Brand-Love connections with these consumers creating potential for more revenue. This episode goes into detail on how to develop a successful marketing campaign and highlights examples of good and bad ones...some from our own personal experiences.And as always, if you nee...2021-08-1750 minStrategic Counsel by ForthRight BusinessMaking a Successful Career Pivot into the World of Freelance w/Allie Martin, Video Producer and HostNow, more than ever, it seems that there are lots of folks out there re-examining their priorities and what makes them happy, productive and applies the best use of their skills. In this episode, we talk about the necessary steps to making a successful career pivot into becoming a freelancer and starting your own gig. And we do it with special guest, Allie Martin, Video Producer and Host, who is in the middle of her very own pivot right now for a first-hand view of someone in the trenches as we speak!And as always, if you...2021-08-101h 14Strategic Counsel by ForthRight BusinessDeveloping Sales Stories that Hook BuyersWhether you are selling to consumers, customers, retailers, third-parties or clients, creating a compelling sales story is key to hook buyers. This can be difficult to do if you don’t understand the wants and needs of your buyers. We are going to give you that insight today through 4 different scenarios. And we know this because we have been intimately involved in all of these scenarios helping to create and deploy these stories. Grab a notebook and something to write with. You will need it!And as always, if you need help in building your Marketing Smarts, don’t...2021-08-0355 minStrategic Counsel by ForthRight BusinessHow to Get Good at Saying NOSaying NO effectively and being okay with it is not an easy thing to do. But if you never learn to say no, you will eventually find yourself serving others at the sacrifices of serving yourself. And that is not a good place for you to be or the people on the receiving end of your “help”! In this episode, we help you break the bad habit of always saying yes and build the necessary skills to effectively say no so that you can better serve yourself and those around you in the long run.And as alway...2021-07-2746 minStrategic Counsel by ForthRight BusinessTransforming your Employees into Brand Ambassadors w/Chris Wallace of InnerView GroupIn this episode, Chris Wallace, Co-Founder and President at Innerview Group, joins us to discuss strategies for transforming your employees into Brand Ambassadors for your business. Your employees can be your most effective word-of-mouth marketers. But only if they have a clear and compelling story to tell. Taking the time to secure and internalize what Chris calls “front-line insights” to shape, tighten and power your Brand Story can be the key in converting sales and ultimately driving revenue.And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: For...2021-07-201h 19Strategic Counsel by ForthRight Business4 Ways to Appropriately Show Vulnerability in the WorkplaceThe role of vulnerability in the workplace is a tricky discussion for most of us. As soon as this word comes up people visibly tense and become uncomfortable and yet we know that vulnerability definitely has a role in the workplace since we are humans and not robots! Its role is directly tied to each person’s Personal Brand, the brand of the organization, and how the people in the organization interact with each other. If you are too vulnerable, you are thought to be highly emotional and soft. If you are not vulnerable enough, you are seen as cold...2021-07-1353 minStrategic Counsel by ForthRight Business4 Techniques for Defining and Engaging your Target ConsumerJennifer Knoeppel, Senior Director, Team, Driver & Industry Communications at NASCAR (@jennieannknoeppel on IG, Jennifer Knoeppel on LI, and @JenKnoeppel on Twitter) joins us in this episode to discuss defining and engaging your target consumer. We have talked a lot about the need to clearly define your consumer so you can develop a compelling brand and marketing outreach to engage and win them. It is also important to continue to revisit your consumer profiles because the environment we live in changes quickly which impacts your consumers wants and needs. In this episode, we are going to use the world of NAS...2021-07-061h 15Strategic Counsel by ForthRight Business4 Strategies for Attracting and Retaining Quality EmployeesThis episode is for all of you who are struggling to attract and retain quality employees. From those who are competing in the “who can pay the most” game in filling in your hourly positions to those who are constantly trying to up their game to attract top candidates for salaried positions. It is crazy out there! And it is costing you a lot of time and money that frankly you don’t have. This episode dives deep into specific strategies and tactics to help you play smarter in attracting and retaining quality employees.And as always, if you n...2021-06-2949 minStrategic Counsel by ForthRight Business4 Steps to Building a Company Mission that Leads to Business SuccessIn this episode, we focus on the value that comes with setting the right company mission and living it at your core. And how when it is done right, it leads to financial success, which is the ultimate goal of any business. As a reminder, a mission is externally-focused and should therefore reflect both “why we are here?” and the impact you plan to have on our external audience. With the help of our guest, Mark Patchett, Founder of Growth Shop and all the way from Kiev, Ukraine, we discuss how focusing on the right people, with the right blue...2021-06-221h 12
When Pigs Fly#19: Modern Day Marketing (feat. Anne Candido & April Martini of ForthRight People)What does it take to create brand love and brand loyalty?Anne Candido & April Martini have 35+ collective years of experience working on big brands in the marketing world. Together, they've joined forces to create ForthRight People, an On-Demand Branding + Marketing Agency focused on helping businesses of all sizes quickly capture the hearts of their customers without breaking the bank. We chat with them about their experience in the industry, where and why brands' marketing plans go wrong, and where the future of marketing is going. Follow When Pigs Fly:Facebook, Instagram, Twitter...2021-06-151h 09Strategic Counsel by ForthRight Business4 Tenants of Tough ConversationsTough conversations are just that - tough - and as a result human nature is to avoid them whenever possible. However, this approach does no service to the person that needs the feedback, your team, or the broader organization as a whole. In this episode we talk about how to successfully manage - and perhaps more importantly, have - tough conversations. Part of which is to do so in a timely manner, but with enough time to prepare. Because it really doesn’t have to be as painful as people make it out to be and dare we say you...2021-06-151h 16Strategic Counsel by ForthRight Business4 Steps for Defining the Right Marketing KPI’sMeasuring the success of marketing efforts can be really challenging especially since they may not be directly linked to your business success metrics like sales and growth. Or if they are, it may be challenging to isolate the tactics in order to have certainty that it was indeed those specific efforts that delivered business sales and growth. In this episode, we give specific steps for defining the right marketing KPI’s so that you can optimize your marketing efforts with more confidence and efficiency.And as always, if you need help in building your Marketing Smarts, don’t hesit...2021-06-0850 minStrategic Counsel by ForthRight Business4 Principles of Successful B2B MarketingWe often get challenged that B2B marketing is just not the same as consumer marketing. Our argument is that IT IS the same as consumer marketing, although with some caveats. In this episode, we cover the 4 Principles of Successful B2B Marketing. We break down the barriers associated with the old assumption as well as offer insight into how to use consumer marketing to your advantage in this space. Learn all you need to know to build a successfully differentiated B2B marketing strategy with a focus both on your customer and their end consumer.And...2021-06-011h 02Strategic Counsel by ForthRight Business4 Elements of a Strong Workplace CultureThe importance of a strong workplace culture was only further highlighted with the advent of COVID and the subsequent work-from-home orders. And now, as the world opens back up and some people head back to work while others stay at home, it can be a challenge to figure out how to navigate and manage workplace culture. In this episode, we outline the 4 Elements of a Strong Workplace Culture, with many examples from our experiences through the years of both good and not so good work cultures. This episode applies no matter your current work situation, and is critical to...2021-05-251h 05Strategic Counsel by ForthRight Business4 Guidelines for Creating a Strong Brand CharacterNow, more than ever, it is critical to brand success to spend the time and focus building a strong brand character. Between the limited in-person interactions we continue to face, and the proliferation of online channels, it is imperative to speak authentically and personably across all touchpoints. This episode focuses on the needed approach for a strong brand character, culminating with a best-in-class example, Grove Collaborative, and their ability to promote a genuine personality in a crowded space among many other strong brands. And as always, if you need help in building your Marketing Smarts, don’t hes...2021-05-1849 minStrategic Counsel by ForthRight Business4 Principles for Leveraging Partners to Create Content that Drives your BrandA key way to drive credible reach and stretch your equity is by leveraging influencers and partners who already have a relationship with a consumer you want to tap into. From sports properties to events to philanthropic organizations to industry organizations, partners can help drive your business...if you approach branded content with the 4 principles we discuss in this episode. Our guest, Samantha Baier (on twitter and LinkedIn), of Tepper Sports & Entertainment, is the Digital Partnerships Manager for the Carolina Panthers and Charlotte FC and an expert in executing these principles and shares her experience in executing content that worked...2021-05-111h 11Strategic Counsel by ForthRight BusinessThe Framework for Creating Digital Content People Want to WatchThe digital space is crowded, and it is hard to capture enough attention for your content to break-through the noise. As our guest Dan Gadd (on twitter and LinkedIn), Sr. Director of Digital Strategy at the Atlanta Falcons will attest: “It is a street-fight for attention!” What is needed first is a mindset shift that embraces the reality that “there is no reach with reaction”. His proven framework which we outline in depth in the episode is your guide for getting this reaction and creating digital content people want to watch. And as always, if you need help in buildin...2021-05-0457 minStrategic Counsel by ForthRight BusinessWelcome to Marketing Smarts!From brand-building and marketing veterans Anne Candido and April Martini comes a podcast committed to cutting through all the confusing marketing BS so that you can actually understand how to take action and change your business today. They deep-dive into topics most would gloss-over, infusing real-world examples from their combined 35+ years of corporate, agency and entrepreneurial experience. They tell it how it is so that whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business. To find out more about Anne and April, visit Forthright-people.com, or c...2021-05-0301 minStrategic Counsel by ForthRight Business4 Components of a Results-Driven BriefIn this episode we talk about how to write a brief that actually serves the teams working on the project as a meaningful foundation and continued point of reference, and that also leads to results at the end of the process. We have been on the receiving end of some pretty bad briefs in our time, so we thought it was important to educate around the process of building an effective brief, and specifically what needs to be included vs. not. It takes time and energy in the short term, but fuels the process in a much smoother way...2021-04-2753 minStrategic Counsel by ForthRight Business4 Tips for Utilizing Brand to Differentiate in a Crowded SpaceIn this episode, we discuss brand as a key means for differentiation in a crowded category. Brand is THE starting place for any company to build the right emotionally-led foundation to connect with consumers. And it is those emotional connections that when built authentically, drive consumers to choose you more often, indefinitely. Joining us for this episode is Andy Snyder, Brand Manager at Rhinegeist Brewery, to speak to the use of brand in arguably one of the most crowded categories today, craft beer.And as always, if you need help in building your Marketing Smarts, don’t hes...2021-04-201h 19Strategic Counsel by ForthRight BusinessRemaining Resilient - The Art of “Test-and-Learn”Many are struggling to figure out how to make decisions about their business amidst an uncertain economy. In this episode, we discuss how you can stay resilient by adopting “Test-and-Learn” practices. This is the cycle of doing, learning, refining, repeating. It allows for fast-cycle iteration, saving money and time and it can be applied to all aspects of your business. We talk about specific practices and examples based on our experience so you can immediately integrate Testing-and-Learning into your business today.And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out...2021-04-1357 minStrategic Counsel by ForthRight Business4 Steps for Translating your Brand into an Effective Marketing StrategyIt can be challenging making the transition from a strong brand foundation into a strong and successful marketing strategy and executed plan. But it is THE thing for translating your WHY into meaningful emotional connections with your customers and consumers. In this episode, we focus on the HOW of getting from a strong brand foundation to executing a strong marketing plan and how to keep it going for the long haul. Joining us for this episode is Mike Hines, Team Leader at Build Collective, who speaks to the discipline and hard work it takes to build a strong brand...2021-04-061h 12Strategic Counsel by ForthRight Business4 Reasons to Start with a Brand StoryA Brand Story is a powerful tool when created and utilized properly - it is a key differentiator to any business’ success. But unfortunately too many companies phone it in when it comes to their brand story or even worse...decide not to create one entirely. And at some point, it catches up to them in a bad way. In this episode, we discuss how to ensure you have the right Brand Story to set your foundation and the ability to use it as a lens for every decision your brand makes, leading to the ultimate brand and business suc...2021-03-3050 minStrategic Counsel by ForthRight Business4 Ways to Generate Word-Of-Mouth (WOM) MarketingWord-of-mouth (WOM) is the most coveted yet elusive channels of marketing for many. It is generated by a consumer who loves your brand so much they openly and frequently recommend you and talk about you to others. You can’t buy your way into these authentic testimonials. You must earn them. For this episode, we invited Sue Frech, co-founder and CEO of Vesta , a digital community platform company, to discuss ways to generate WOM marketing.And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: Forthright-People.com.2021-03-231h 14Strategic Counsel by ForthRight BusinessBeing a Woman in Business: Everything We Wish Someone Would Have Told UsOur ultimate goal in doing this episode is to shine a light on the realities of being a woman in business, so that women can approach their careers and lives with their eyes wide open. Many of these realities are highly controversial, so they are rarely talked about...especially within the walls of a company. Which means that sometimes we don’t know we are losing the game until it is too late. And, yes, it is a game that we all must become competent players in to achieve our goals. But the one thing we will say over and ov...2021-03-161h 04Strategic Counsel by ForthRight Business4 Guidelines for Effective Cause and Purpose-Based MarketingWhether it is to cater to millennials, participate in socio-cultural based conversations, or show support in times of need, it seems like every brand has jumped into cause or purpose-based marketing. Which begs the question...am I missing out if I don’t? The truth is that “doing good” is definitely one way to differentiate and give people a reason to choose you, but it can also be detrimental to your brand and business if certain rules aren’t followed. In this episode, we go into detail about these rules with lots of examples of brands who have done it well and...2021-03-0953 minStrategic Counsel by ForthRight Business4 Roles Your Business Coach Should PlayA career coach can be one of your most valuable assets. An unbiased resource who has nothing at stake except your personal growth and success, a career coach can help you see blind-spots and give you tools and practices that people closer to you may not. In this episode, we examine the “4 Key Roles your Business Coach should Play”. We also provide lots of personal anecdotes for how we chose our coaches, and how we get the most out of the relationships. And now we offer coaching as part of Forthright People. Whether it be for building your Marketing Smarts, g...2021-03-0255 minStrategic Counsel by ForthRight BusinessVigilant Leadership: The Art of Leading from Afar“Leading from afar” has become a hot topic due to remote working environments. But even before our current situation mandated it, we have found that the very best type of leaders have the ability to do so from afar. This means giving their teams space and autonomy to do things their own way. And the benefit? They end up with higher performers and better results than those that micromanage. We call this Vigilant Leadership, meaning a leader is keeping careful watch over progress and results, but not involved and hands-on at every turn. In this episode, we speak to Vigil...2021-02-231h 08Strategic Counsel by ForthRight Business4 Attributes of Content that Drives ROIThere is a mantra in the marketing and branding world that “Content is king”. And this couldn’t be more true. From digital to more traditional written and programmatic ]to OTT (over-the-top), we are now surrounded by content. And the reason it is king? It is the ultimate differentiator for a business and a brand. Not only does it drive awareness by increasing touchpoints with your consumers, content that is consistently branded across platforms can disproportionately build credibility, reputation and trust. These are essential to build the emotional and mental connections to your customer which will compel them to choose you o...2021-02-161h 07Strategic Counsel by ForthRight Business4 Reasons You Must Focus on Your Brand to Build a Successful BusinessFocusing on your brand in order to build or maintain a successful business is more important now than ever. And we have unfortunately seen too many companies short change their brand given current business climates. So many excuses exist out there: 1) You will worry about brand later. 2) Brand is only for products. 3) It is what big businesses do. 4) It costs too much money. 5) To be clear, this is NOT the way to go about building or maintaining a successful business. In this episode, we will speak to the differentiation that a strong brand can bring and how it is tied to b...2021-02-0959 minStrategic Counsel by ForthRight Business4 Realities about Digital Interfaces and AI that can help you Improve Customer ExperienceSo many customer interactions have been replaced with digital and automated interfaces. When executed well, the customer appreciates the convenience and flexibility they provide aiding in purchase and re-purchase of products and services. And what’s more, businesses benefit by reducing cost and improving efficiency. But there is a downside. In this digital world, the customer experience is in essence flat...almost creating a commoditized effect. Here, the brand can lose control of their relationship with the customer as it fights to create a Brand-Love connection in a world that is somewhat one-dimensional. In this episode, we invited another marketing...2021-02-021h 09Strategic Counsel by ForthRight Business4 Unspoken Rules of Networking Remember the old adage, it is not what you know but who you know? Networking is fundamental to any person’s success in business - it does not matter who you are. And it isn’t always easy to put yourself out there, so in this episode, 4 Unspoken Rules of Networking, we focus on what NOT to do in an effort to get to how to network effectively, but also comfortably and authentically. This episode sets you up for networking success because although you never know where networking will lead, it will take you on a journey to getting where...2021-01-2655 minStrategic Counsel by ForthRight Business4 Tips for Using Influencers Effectively Influencers and partnerships can be super helpful to brands and businesses. First, they can bring instant credibility through their endorsement. Second, they have a platform of engaged fans, which can add significant reach to a brand’s message. But leveraging influencers and partners needs to be thought through strategically, as you will be making an investment here. In this episode, we give you 4 Tips for Using Influencers Effectively so that you can make good choices and translate your investment into business results. We end with a case study of an influencer campaign Anne led while on the Downy brand at P&G. ...2021-01-1956 minStrategic Counsel by ForthRight Business4 Ways to Create a Highly Functional Corporate/Agency TeamWe come from the opposite sides of the proverbial marketing tracks, with Anne at P&G and April at several different agencies. And though we have never worked on the same project, we do share a common truth: the best marketing work comes from the most functional teams. NOT the teams who like each other the most or get along the best, which is a common misconception. In this episode, we distill down our 35+ years of experience into 4 Ways to Create Highly Functional Corporate/Agency Teams. You will learn the characteristics and behaviors these teams employ to produce outstanding work...2021-01-121h 15Strategic Counsel by ForthRight Business4 Personal Brand Truths Every Leader Should KnowMost successes and failures in business can be tied back to a leader’s ability to be aware of and manage their personal brand. Characteristics like empathy, ingenuity, and thoughtfulness are critical to bond people. If you have these as a leader, you are probably doing better than most, especially in the midst of a pandemic, where physical togetherness is limited. Now more than ever it is critical to be more intentional in your pursuits, which means inherently recognizing who you are at your core and understanding how this will impact your behaviors and actions which will ultimately define your...2021-01-0557 minStrategic Counsel by ForthRight BusinessPartnerships and the Personal Journey of Forthright PeopleA partnership can be a beautiful thing when it works. But getting to the right partnership is definitely a journey. In this episode, we talk about what makes a successful partnership work (or not) through the lens of our personal experience in building Forthright People. You asked for our story and here we deliver! And in doing so, also share the top 4 steps to an effective partnership, so you can start your very own journey today.And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: Fo...2020-12-291h 02Strategic Counsel by ForthRight BusinessThe 4 Elements of Every Successful Social StrategyIn this new world, many of you have taken to social channels to compensate for other channels that may have been cut-off due to COVID. Add this to the folks who were already there and now we have mass chaos. It is like LA during rush hour. And unfortunately, most businesses are getting sucked into the chaos versus rising above it and being heard. The secret to successful social channels? A brand-led social strategy. In this episode we give you the 4 elements of every successful social strategy. This will become your playbook to build an engaged audience who become word-of...2020-12-2256 minStrategic Counsel by ForthRight BusinessBecoming a Freelancer: Part 2By now you have listened to our Part 1 on Becoming a Freelancer. (And if you haven’t go to Part 1 now!) And now that you have all of the tools in place to run a business, it is time to start pitching business. In this episode, we focus on the operational and promotional aspects of starting your own business. This includes everything from the creation of your branded materials, where your materials will be promoted and featured, your proposal structure and pricing, and how to put these items to the best use. All with the mission in mind of ge...2020-12-151h 01Strategic Counsel by ForthRight BusinessBecoming a Freelancer: Part 1Have an entrepreneurial vision? Whether you are ready to pivot from a corporate life to hang your own shingle or maybe just looking to get into a side hustle, we are going to give the first 7 steps for getting started. There are also a lot of companies who will charge you good money to do really simple things, which you may be inclined to do because you just don’t know. But we want you to spend your money wisely because virtually everyone has to boot-strap when they get started. Learn from our experiences to get your business established in les...2020-12-0858 minStrategic Counsel by ForthRight BusinessLead Gen in this New WorldThe ways you have generated leads in the past are likely suffering due to the pandemic. Especially if you relied on big events, foot-traffic or live patronage. Even though we are seeing signs of life, it could be a very long time before these types of events and exposure return. Which means you need to pivot. In this episode, we give you 4 lead gen strategies that are working for businesses like yours. We also address related questions like “how do I launch a new product in a highly digital world?” We end with a personal example from Anne on a company...2020-12-0147 minStrategic Counsel by ForthRight BusinessWhat is Personal Branding and Why Do I Need to Work on Mine?Personal branding in business has always been important, but is arguably more so now than ever as we live out our lives and attempt to stand out on screens. In this episode, we discuss 4 reasons now is the time to work on your personal brand. We also talk through challenges of doing so across all aspects of life in an authentic way while discussing real world examples for context. And we end with an example of former professional basketball star turned master personal brander, Shaquille O’Neal.And as always, if you need help in building your Ma...2020-11-2446 minStrategic Counsel by ForthRight Business4 Monumental Website MistakesEven before the pandemic, a “Google Search” was one of the first ways people would vet a business. And the first thing they looked for…a website. In today’s world, this may be the first interaction someone is having with your business. So, it better be a good one. In this episode, we reveal 4 monumental mistakes businesses make on their websites which sabotages their conversion. We also address some of the most common questions and challenges we get from our clients on this topic. We end with an example of someone who is exercising their Marketing Smarts in this area…our...2020-11-1038 minStrategic Counsel by ForthRight Business4 Signs You Are Ready to Be an EntrepreneurFind yourself dreaming about doing your own thing? Being an entrepreneur takes courage and determination, but also a plan. And how do you know when it is time to pull the trigger? In this episode, we discuss 4 signs that you are ready to take the leap to being an entrepreneur. We also address some of the things we have learned on our journeys, or things we wish someone had shared with us. We end with an example of someone who is a master entrepreneur, a favorite of ours, Rachel Hollis, who has endured a long journey to success. And a...2020-11-1049 min
Happy Marketer ConnectionAnne Candido, Co-Founder of Forthright People “BRAND LOVE”Anne Candido, Co-Founder of Forthright People, joins Happy Marketer Connection to discuss Brand Love. Hear how to create connections with your consumers, turn your fans into brand evangelists, the three questions you need to be able to answer to have a brand, and what junior marketers and senior marketers can learn from each other. Connect with Anne at Forthright-People.com and on LinkedIn2020-08-1836 min
Blaise the TrailBlaise the Trail Podcast Ep 18 – What’s in a Brand – Blaise interviews Brand Expert Anne CandidoWelcome to Blaise the Trail Podcast with Fertility Expert, Blaise Hunter.What is my purpose – is a question confronting more and more people today. Blaise Hunter, The Fertility Guru, shares her insights on how to “Blaise the Trail” through challenges, disappointments, and fear to rise up as the hero of your life and breathe fire on this world. Whether you want to learn more about birthing your passions and dreams, discovering peace amongst the pain of infertility and loss, or get your appetite for life back, this is the podcast for you.Each topic will inspire you to...2020-06-1342 min