Shows
Prompt to Market with Mukund MohanThe Agency of the future with Anne Gheriniđď¸ In this episode, we sit down with Anne Gherini â Partner at Sierra Ventures and a dynamic force at the intersection of AI, marketing, and venture capital. Anne brings a rare blend of startup hustle and enterprise strategy, having led marketing and growth at companies like Affinity and StumbleUpon, and advised numerous early-stage startups on brand, storytelling, and go-to-market strategy.Now at Sierra Ventures, Anne is helping shape the next generation of AI-driven companies. With a sharp eye for GTM innovation and a deep understanding of behavioral psychology, Anne is particularly focused on how AI is tran...
2025-06-0325 min
ASCEND PodcastEP 08: Building a Casually Intense Culture with Dhiren Bhatia of Inventive AIIn this episode of the ASCEND podcast we sit down with Dhiren Bhatia, CEO and Co-Founder of Inventive AI.
One thing I love about my role here at Sierra Ventures is working with our early-stage founders and helping them with their journeys.
The Seed stage is challenging and founders that have exited previous startups and are willing to roll back up their sleeves and do it again always come with a lot of wisdom. Dhiren is a 2x founder. His last company Viewic was acquired by Roche and he has stepped back in...
2024-10-2420 min
Female VC LabE104: Anne Gherini: SIERRA VenturesWelcome to Episode E104 of the Female VC Lab Podcast! In this engaging episode, host Barbara Bickham chats with Anne Gherini, the Chief Marketing Officer at Sierra Ventures, an early-stage venture capital firm focused on the future of enterprise. Anne shares her transition from being an operator to becoming a venture capitalist, highlighting her passion for early-stage investments and the dynamic nature of her role. She dives into Sierra Ventures' investment thesis centered on B2B software and discusses the exciting yet challenging landscape of venture capital, especially with the rapid advancements in AI. Anne also reveals her latest...
2024-09-2011 min
Female VC LabE104: Anne Gherini: SIERRA VenturesShow Notes: Episode E104 - Anne Gherini - SIERRA Ventures
Episode Summary:
In this enlightening episode of Female VC Lab, our host Barbara Bickham sits down with Anne Gherini, the CMO at Sierra Ventures, an early-stage VC firm focusing on the future of enterprise. Anne reveals her journey from being an operator to a venture capitalist, the dynamic role she plays in Sierra Ventures, and her investment thesis centered around B2B SaaS. She also shares her insights on the rapid changes in the venture capital world and the significance of go-to-market strategies.
...
2024-09-2011 min
ASCEND PodcastEP 07: Mastering Sales Strategies with Jerry BroonerIn this episode of ASCEND, we sit down with Jerry Brooner, a seasoned sales leader with a wealth of experience in driving growth and building high-performing teams in the tech industry.Â
We also discuss Jerry's insights on Enable Software, his criteria for choosing the right company to join, and the essentials of building a customer-focused sales culture. Whether you're an early-stage founder looking to crack the code of sales success or a sales leader aiming to refine your craft, this episode is packed with actionable advice and inspiration.
Join us as we dive into Jerry's j...
2024-07-2636 min
ASCEND PodcastEP 06:Scaling with Tenacity and Humility with ArmorCode's Nikhil GuptaIn this interview with Nikhil Gupta, Founder and CEO of ArmorCode, he discusses his entrepreneurial journey and advice for founders.
KEY HIGHLIGHTS:
- Nikhil has always had an entrepreneurial spirit, inspired by seeing his father's small business while growing up in India.
- He tried starting companies multiple times, failing over 20+ years before finally having a successful exit with his previous startup Avid Secure.
- Nikhil started ArmorCode during COVID because he saw it as an inflection point with increased digital transformation and cyber threats.
...
2024-05-0827 min
ASCEND PodcastEP 05: Accelerating Past the Crypto Hype with Hu LiangIn this episode of the ASCEND podcast, we talk to Hu Liang, CEO and Founder of Omniex, which crypto giant Gemini acquired. Omniex was a trading technology platform that provides order, execution, and portfolio management system solutions for institutional crypto trading. The acquisition enabled Gemini to launch Gemini Prime, a crypto prime brokerage offering.
Before founding Omniex, Hu was SVP of the Emerging Technologies Center at State Street.Key Takeaways: Direct translation: There is a reasonably direct relationshipâHu estimates between 70% and 80%âbetween his State Street/FX experience and building crypto trading products like Omniex. His expert...
2024-02-2020 min
ASCEND PodcastEP 04: Excellence at Scale with Vetri Vellore: From Building Allys to Entrepreneurial SuccessWe got to sit down with Vetri Vellore, Founder at Ally.io (Acq by Microsoft), for this podcast, diving into many questions that are top of mind for founders.
Vetri Vellore is an accomplished entrepreneur with two exits to date. His most recent exit was in 2021 when Microsoft acquired Ally.io, and he became corporate vice president in charge of building Microsoft's Viva Goals.Â
Before founding Ally, Vetri co-founded Chronus, which was later acquired by private equity. In addition to his business ventures, Vetri is the author of "OKRs for All," a book that received en...
2024-01-1327 min
ASCEND PodcastEP 03: Building Your First Marketing Team With â Joe Andrewsâ , â Jake Bralyâ , and â Ron Harnikâ Sierra's Anne Gherini will be talking to early-stage leaders about building incredible brands, filling the pipeline, and helping retain key customers all on a startup budget.
Roundtable Speakers:
Joe Andrews is the CMO at SupportLogic; previously, he was a marketing leader at OODA, InsideView, Zuora and VMware.
Jake Braly is the CMO at Krisp; previously, he was a marketing leader at Highspot, Apptio, K2 and Microsoft
Ron Harnik is the VP of Marketing at Endor Labs; previously, he was a marketing leader at Tastewise, Palo Alto Networks and NetApp.
2024-01-131h 01
ASCEND PodcastEP02: Building Your First Customer Success Team With â Judith Platz and â Brian Cloughleyâ In today's competitive environment, customer success is crucial to establishing a solid foundation and building long-term growth at any SaaS company. This session will provide essential strategies, best practices, and practical tips to construct an effective customer success team that drives customer satisfaction and retention.
Sierra Ventures' Anne Gherini talked to two incredible customer success leaders, Judith Platz, and Brian Cloughley, about how to build a successful customer success team at your startup.Â
Judith Platz is the Chief Customer Officer at SupportLogic. Previously, she was SVP of Customer Support at Salesforce and led CS teams a...
2024-01-1350 min
ASCEND PodcastEP 01: Excellence in Leadership with Carol Carpenter: From Marketing Mastery to NavigatingWe got to sit down with Carol Carpenter, CMO at Unity, for this podcast, diving into many questions that are top of mind for founders.
Carol has led an incredible career. Before Unity, she was the CMO at VMware, ClearSlide and the Global VP of Marketing for Google Cloud. Carol also stepped in and became CEO of ElasticBox, which she helped get acquired by Lumen.
One area of focus was building exceptional teams. Carol made a great point about hiring people not just because they were previously at an...
2024-01-1140 min
C-Suite Sales & Marketing PerspectivesBuilding the Foundation for Marketing Success in StartupsIntroducing Anne Gherini, CMO at Sierra Ventures, as she shares her insights on building marketing foundations for startups and the importance of customer obsession. With a background in B2C and B2B marketing and deep experience in the startup and venture capital space, Anne has a wealth of knowledge to share. As the CMO at Sierra Ventures, she works closely with early-stage founders, helping them build a strong foundation for marketing and go-to-market strategies."The best founders we see are obsessed with those customers. They're obsessed with the customer problem. It's really about what are the...
2023-08-2734 min
Outdoor Minimalist10. Prioritizing Experience and Place Over Equipment and Possessions with Daniel RitzHow can we shift our mindset to focus more on the outdoor experience and less on the equipment it takes to get us there?
In episode 10, we explore what it means to have a sense of place and to truly experience your time outside. To help me explore these ideas and how to apply this mindset shift, I had the pleasure of talking with Daniel Ritz.Â
Daniel A. Ritz, is an outdoor journalist and writer based in Boise, Idaho. Ritz's work has been published by Trout Unlimited, Orvis, Western Native Trout Initiative, Backcountry Hunters and A...
2021-11-1534 min
The Product-Led Revenue ShowThe Product-Led Revenue Show, EP 011 | Being Product-Led And Reaching Revenue Targetsđ: In this episode, our host Jorge L Soto interviews Anne Gherini, Chief Marketing Officer at Shasta Ventures.
Anne is a dynamic marketing executive who has worked with consumer brands like Sony to B2B SaaS startups like Affinity.
2021-09-2123 min
KZYX Local Coronavirus Update with Dr. Drew ColfaxLocal Providers Ask Community for HelpAugusts 30, 2021--Delta variant cases are still at historically high levels here in Mendocino County, filling hospital beds and ICUs and leading to higher death rates than we've seen so far during the pandemic. Dr. Colfax signed a letter this week, along with over 60 other local healthcare providers, asking County residents to get vaccinated to stem the tide of new coronavirus cases threatening to overwhelm our hospitals and clinics.
You can read it here:
Dear Mendocino County Community,
We are a group of doctors and medical providers living and working in Mendocino County. We need your help. Like all of you...
2021-08-3158 min
B2B Growth3 Ways This B2B Marketing Team Pivoted During the PandemicIn this episode we talk to Anne Gherini, Vice President of Marketing and Partnerships at Affinity.
If you like this episode, you'll probably also love...
...these past episodes:
Start Paying Customers to Join Your Sales Calls
4 Specifics Ways to Grow Your Network (According to Research) with Anne Gherini
....and this podcast:
State of Demand Gen Podcast
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily...
2020-11-1734 min
Nature SpotS1 E15 - the art of just being (or musings from Paignton beach)This weekâs (unedited) episode was recorded just yesterday, during my last few hours in Paignton where I spent just a few days making the most of the late summer sunshine.
I know that we had a seaside episode just last week but frankly I have felt recently that I have really needed it!
This episode is really about just being - and how difficult our conditioning can make it for us to just stop. I hope you enjoy it, and would love to hear from you - as always - on this or the su...
2020-09-1219 min
The Audience009: Affinity VP of Marketing Anne Gherini on Strategies for Thriving in the Startup SceneMy guest for this episode is Anne Gherini a marketing executive, writer, and public speaker with over a decade of experience leading both B2B and B2C marketing teams. Anneâs career roots include building strategic partnerships for Paramount Pictures and Sony PlayStation â which has led to building successful marketing strategies at several venture backed startups, including StumbleUpon and now at Affinity.co. Anne's superpowers these days include go-to-market strategy, performance marketing, and artificial intelligence for sales and marketing. She is also a columnist for Inc. Magazine, Huffington Post, and more.If you caught Episode 008 with Pete...
2019-02-1545 min
Demand Gen DialogueAffinity Exec Dispels AI Myths, Discusses Benefits To Marketing SuccessIn an interview with Demand Gen Reportâs Elise Schoening, Anne Gherini, VP of Marketing and Partnerships at Affinity, discusses the evolution of artificial intelligence. Gherini also breaks down common myths surrounding AI and explains how it can actually help marketers enhance and better manage customer relationships when used correctly.
2018-09-1412 min
School for Startups RadioBuilding a Luxury Brand and Relationship IntelligenceMay 31, 2018 - Perfume Entrepreneur Cynthia Jerry, Relationship Intelligence Anne Gherini and Put Yourself First w CaDori
2018-05-3154 min
TechMedia Podcast#ISUM15 Byte: Anne Gherini, Mobile MillennialsAnne Gherini of StumbleUpon talks about reaching Millennials in the mobile age.
2015-11-2109 min