Shows
Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs073 - Master Your PR Strategy (Secrets From A Pro)Send us a textJanice Mandal, Public Relations Strategist, Janice Mandel, joined Annette Richmond, Content Marketing Consultant / Podcaster, Black Dog Marketing Strategies, to talk about how to develop a public relations strategy for you and your business. Topics included:🔹Strategies to get PR for your business (Hint: It's not what you probably think) 🔹Mistakes you're probably making when trying to build your brand (Hint: articles behind a paywall) 🔹Why you need to research potential PR opportunities before saying "yes!"And more 🔷 Join me in The Lab on Substack...
2024-12-3029 minContent Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs065 - Supercharge Your Content Marketing Now With ChatGPTSend us a textIsabella Bedoya, Chief Visionary Officer and Cofounder, Infinite Artificial Intelligence, LLC, joined Annette Richmond, Content Marketing Consultant / Podcaster, Black Dog Marketing Strategies, to talk about how to effectively use AI in your content creation and marketing. Topics included:🔹The best way to get started working with AI (Hint. Think of ChatGPT as an assistant)🔹Steps to take you from ChatGPT newbie to confident AI user, it's easier than you think.🔹How to get better results from ChatGPT, and other AI platforms, by creating a framework. And m...
2024-09-2629 minContent Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs055 - Showcase YOU Now With Personal Branding PhotosSend us a textPersonal branding photos are a great way to connect with potential clients. Scott Lawrence, Headshot / Personal Brand Photographer, Scott Lawrence Photography, joined me to share some ways to highlight your personality and style with personal brand photos. Topics included🔹What are "personal brand" photos, and why we need them🔹Tips for taking your own personal branding photos🔹What to look for if you decide to work with a professional photographerAnd moreFor additional insights, follow Annette Richmond and Black Dog Marketing S...
2024-06-2732 minContent Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs053 - Your Podcast Success Strategies: From Launch to Loyal ListenersSend us a textIf you're thinking about starting a podcast, don't miss this episode. I started my first podcast (Smarter Career and Business Moves) 4+ years ago, and I picked up a few ideas.Shannon Russell, Career Transition Coach / Podcaster, Second Act Success Career Coaching, joined me to share some techniques to build podcast audience of loyal listeners. Topics included🔹Getting started with a podcast (finding your niche, choosing a name, and more)🔹What to avoid. Hint: Focusing only on interview episodes is a big one)🔹Promoting your podcas...
2024-06-1430 minContent Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs033 - Mastering SEO For Content Marketing: How To Make Your Content Google FriendlySend us a textLearn strategies to develop keyword-rich content that attracts your target audience. Seasoned search engine marketing consultant Eric Richmond joined me to discuss SEO strategies and the impact of Google's recent "helpful content update."Topics include🔹Google's recent "Helpful Content System" and its implications 🔹SEO strategies for website content and LinkedIn articles🔹Finding the right keywords to attract your ideal clients🔹How to use keywords in your content effectively 🔷 Join me in The Lab on Substack, my space to test, tweak, and share smart i...
2024-03-0731 minContent Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs024 - Client Magnetism: When You Relax And Have Some Fun You'll Attract More ClientsSend us a textElaine Williams, Video Expert / Humorous Speaker, Captivate the Crowd and Camera, joined Annette Richmond, Content Marketing Consultant / Podcaster, Black Dog Marketing Strategies, to discuss how to lighten up and capture more clients. Topics included: 🔹Why taking yourself less seriously can make all the difference. 🔹How to get over being uncomfortable on camera. Hint: it's simple,, but not easy. 🔹Vocal and relaxation techniques to practice before you speak. 🔹Tips on how to add humor to your presentations. And why you should. 🔹Strategies for shifting your mindse...
2024-02-0135 minContent Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs012 - Techniques To Be More Comfortable On Camera (And How Live Shows Can Help You With That)Send us a textELITE INNOVATOR OFFICE HOURS [LIVE COACHING] In this group coaching session, we discussed a variety of topics around content marketing. Topics included:🔹Techniques to be more comfortable on camera. Hint: the more you do them, the easier it gets. 🔹How activities like Toastmasters Table Topics can help you "think on your feet" when needed.🔹Tips for short-form video recording and editing, including a few free smartphone apps. 🔹Ways to incorporate AI in your content creation process, like brainstorming and summarizing. (Recorded Live) 🔷
2023-12-1947 minContent Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs011 - 5 Types Of Content You Can Create To Keep Your Audience EngagedSend us a textWith 1 Billion members, it's not easy to stand out on LinkedIn. One of the keys is creating and sharing engaging content. In this solo episode, I share easy-to-create content formats that you can adapt to your business and situation. Strategies include🔹Commenting: How to build engagement by commenting, and why you need to go beyond two-word comments like "great post." 🔹Text-Only Posts: Why text-only posts are a good way to ease into creating original content 🔹Easy Graphics: How you can make graphics work for you, and why...
2023-12-1409 minContent Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs010 - Thinking About Hosting A LinkedIn Live Show? Here's How To Get StartedSend us a textHosting live shows is a great way to build your presence, expand your network, and enhance your brand's awareness. If you've been thinking about hosting a show but don't know where to start, this episode is for you. In this solo episode, I share 5 things to consider when launching your show: format, style, where to stream, and choosing the best day, time, and length for you. 🔹Format: solo, interview, panel🔹Style: formal Q&A or casual conversational 🔹Day and Time: morning, lunch, or early evening🔹...
2023-12-1212 minContent Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs009 - Unleash The Power Of SEO: Techniques To Get Found Online By Potential ClientsSend us a textReady to unlock the secrets of creating an efficient website for your business? Annette and guest Eric Richmond, principal, ExpertSEO, discussed what to consider when setting up your website and SEO best practices. Eric shared some tips on hiring a website designer and highlighting the importance of finding a consultant who gets your brand and aesthetic. And how to use SEO best practices to boost your website's findability online. Topics included:🔹Creating content with your audience's needs in mind🔹Structuring content to tell stories🔹Opti...
2023-12-0732 minContent Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs008 - The Networking Mindset: How To Shift Your Perspective For More SuccessSend us a textA lot of people tell me that they hate networking, including several friends of mine. If that's you, I hope this episode will change your perspective. While I know this podcast is about content marketing, it's important to remember the power of meeting people in person.In this solo episode, I share some suggestions to help shift your mindset and techniques to help you meet more people and have more fun at your next event. 🔹 Research events before you go to help you plan talking points to get conversations star...
2023-12-0509 minContent Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs007 - What Does Being Authentic On Social Media Mean? Listen To This For Some Ideas On ThatSend us a textA lot of trainers and coaches talk about the importance of being authentic, even vulnerable, on social media. The truth is that sharing who you are, and letting people get to know you helps build trust. But how much information do you really need to share? In this solo episode, I talk about 3 social media buckets: professional, personal, and private, and how to choose the type of content that works for you. 🔹Professional is generally information and advice, content that will help your clients move forward and reach their goals...
2023-11-2809 minContent Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs006 - Don't Know What To Post On Social Media? 10 Content Ideas To Use TodaySend us a textIf you’re not creating and sharing content on social media because you don’t know what to say, you’re not alone. Just over a week ago, I created a poll asking what was holding people back from creating and sharing content on LinkedIn. The majority of respondents, 33%, said that they aren't creating content because they don't know what to say. Following closely, at 28%, was the fear of being judged, and 22% said they feel awkward on camera. In this episode, I share 10 content ideas that you c...
2023-11-2111 minContent Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs005 - Mastering the Art of Public Speaking: From Stage Fright to TED Talks SpotlightSend us a textAnnette and her guest Shannon Malkin-Daniels, Public Speaking Coach, discussed how to be a more confident speaker. Shannon shares techniques to build your confidence as well as some advice on giving a TEDx Talk. Topics included:🔹The reason most people are afraid of public speaking🔹The best way to practice for an upcoming presentation 🔹When rehearsing becomes counterproductive (and you're more nervous)🔹Techniques to calm your nerves before giving a presentation🔹Advice on how to get selected to speak at TEDx And more...
2023-11-1431 minContent Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs004 - Mastering LinkedIn Audio Events: Deep Dive 1:1 Coaching SessionSend us a textCONTENT MARKETING CLINIC [LIVE COACHING] In this coaching session, Annette Richmond helps Lisa McPhee's prepare to hold her first LinkedIn Audio event. Topics include:🔹Various audio event formats, including interview shows, co-hosting, and solo shows. 🔹Keeping the conversation going at audio events, the benefits of having a cohost🔹Why you should consider attending other audio events before hosting your own 🔹Benefits of audio events, compared to LinkedIn Live show. Hint: no hair or makeup is requiredAnd more 🔷 Join me in The Lab...
2023-11-0722 minContent Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs003 - Secrets To Being A Great LinkedIn Live (Or Podcast) Host (And Guest)Send us a textAnnette and her guest Gillian Whitney draw on their combined 6+ years of hosting LinkedIn Live shows to share tips and techniques to be a fun host, who makes guests feel comfortable and want to come back. And a fun guests that other hosts can't wait to have on their shows. FYI, these tips work for podcast hosts and guests too 😉Topics included:🔹Making guests feel comfortable on your show🔹Focusing all your attention on your guests, and why it's essential 🔹Looking at the camera, rather...
2023-11-0232 minContent Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and EntrepreneursTRAILER Welcome to Content Marketing School for Coaches, Consultants, and EntrepreneursSend us a textAre you a coach, consultant, or entrepreneur looking to elevate your brand and grow your business? If you answered yes, then you are in the right place. HI I’m Annette Richmond. Welcome to Content Marketing School.In each episode, we’ll dive into content marketing strategies specifically for coaches, consultants, and entrepreneurs. I’ll be sharing my knowledge and expertise and chatting with top industry experts who will share theirs. Thank you for being here with me on this journey. And if you find value in our conversations, please...
2023-11-0102 minContent Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs002 - Secrets To Saving Time And Money Recording Your Social Media VideosSend us a textIf you're a business owner, finding time to create content is tough. In this episode, Annette Richmond gives you tips and techniques to save time creating short-form videos. 🔹Recording technique to save time recording and editing videos🔹Free apps to record, edit, and caption videos on iPhone and Android smartphones🔹Platforms to inexpensively caption videos recorded on your desktop or smartphone🔹Using filters on apps and desktop recording platforms like Zoom🔹Preferred video formats for Reels, YouTube Shorts, TikTok, and LinkedInAnd more
2023-11-0116 min
🎧 Smarter Career And Business Moves PodcastUnleash The Power Of LinkedIn: Master The Art Of Podcast PromotionBrenda Meller, LinkedIn Trainer and Podcast Host, Meller Marketing, joined Annette Richmond, Personal Brand Architect, Black Dog Marketing Strategies, to share tips on how podcasters can use LinkedIn to promote their shows.Topics included: ✅ Promoting your podcasts on your LinkedIn profile. Hint: it's more than putting it in the Featured section. ✅ Driving potential listeners to your podcast by sharing 30-60-second audio bites. ✅ Why perfection shouldn't be your goal, and how to turn "mistakes" into "learning experiences" to teach others. And more(Previously recorded, Live Show)Follow Blac...
2023-10-3144 min🎧 Smarter Career And Business Moves PodcastStrategic Planning For 2024 Business SuccessMichelle DeNio, Strategic Business Consultant, Michelle DeNio Consulting, joined Annette Richmond, Content Marketing Strategist, Black Dog Marketing Strategies, to discuss looking back on 2023 and strategic planning to ensure success in 2024. Topics included: ✅ How business has shifted over the last few years ✅ Common mistakes small business owners make, and what they should be doing instead. ✅ The difference regular virtual "coffee chats" can make in your business And more(Previously recorded, Live Show)Follow Black Dog Marketing Strategies on social mediaYouTube: https://www.youtube.com/@blackdogmar...
2023-10-2430 min🎧 Smarter Career And Business Moves PodcastUnleash Your Business Potential With These Must-Have AI ToolsFrank Prendergast, Brand Consultant and Digital Marker, Frank and Marci, joined Annette Richmond, Personal Brand Architect, Black Dog Marketing Strategies, to learn how AI tools can help small business owners. Topics included:✅ Making ChatGPT work for you. Hint: It's not just about the prompts. ✅ Several AI tools for small businesses and why they might be right for you. ✅ Preventing "shinny object syndrome" from taking you off track. And moreFollow us on media and social media: 👋 (Previously recorded, Live Show)Follow Black Dog Marketing Strategie...
2023-10-1730 min🎧 Smarter Career And Business Moves PodcastCommand Every Room: Master the Art of Confident Public Speaking!Shannon Daniels, Public Speaking / Communication Coach, SPEAC, joined Annette Richmond, Personal Brand Architect, Black Dog Marketing Strategies, to discuss how you can become a more confident speaker. Topics included:✅ Techniques to calm your nerves before speaking. Hint: Music is marvelous. ✅ How to stop using filler words like um, ah, you know, etc. when you speak ✅ Tips for getting your TEDx talk application accepted. Shannon has done a TEDx. And more(Previously recorded, Live Show)Follow Black Dog Marketing Strategies on social mediaYouTube: https://www.you...
2023-10-1230 min🎧 Smarter Career And Business Moves PodcastUnlock the Secret Formula: Techniques To Find Your Next "Forever" JobLinda Brubaker, PhD, Job Search Coach, LB Job Search Coaching, joined Annette Richmond, Personal Brand Architect, Personal Brand You, to share techniques to find your "next forever" job. Topics included:✅ What does next "forever" job mean? Hint: You can have more than one. ✅ Common hurdles job and career changers make and how to overcome them ✅ Why shifting your mindset is so important to finding a new job And more.(Previously recorded, Live Show)Follow Black Dog Marketing Strategies on social mediaYouTube: https://www.youtube.co...
2023-09-2629 min🎧 Smarter Career And Business Moves PodcastDon't Settle For Mediocrity: Unlock The Secret To a Fulfilling CareerLisa McPhee, Career / Confidence Coach, Lisa McPhee Coaching Academy, joined Annette Richmond, Personal Brand Architect, Personal Brand You, to share how you can have a fulfilling career. Topics included:✅ How to know when it's time to find a new job or change careers ✅ Common mistakes career changers make and how to avoid them ✅ Managing your expectations: because no job or career is perfect And more.(Previously recorded, Live Show)Follow Black Dog Marketing Strategies on social mediaYouTube: https://www.youtube.com/@blackdogmarketingstrategiesLinkedIn...
2023-09-1932 min🎧 Smarter Career And Business Moves PodcastHow Sharing Your Expertise on LinkedIn Can Catapult Your Career or BusinessSue Griffey, Career Transition Mentor, SueMentors, joined Annette Richmond, Personal Brand Strategist, Personal Brand You, to talk discuss why the best way to prove your skill and knowledge is to share it with others. Topics included:✅ Why it's better to freely give your knowledge away than hold it back ✅ How to use commenting as a strategy to highlight your skills and knowledge ✅ How to ease into sharing your own content by sharing articles by others And more.(Previously recorded, Live Show)Follow Black Dog Marketing Strategies on so...
2023-08-3129 min🎧 Smarter Career And Business Moves PodcastUnlock Your Success: The Must-Have Tools to Propel Your Business and CareerTeddy Burriss, LinkedIn / Sales Navigator Strategist, Burriss Consulting, Inc. joined Annette Richmond, Personal Brand Strategist, Personal Brand You, to discuss the essential business tools you need for your business and/or career journey. Topics included:✅ How to know which apps to choose. Hint: How often will you use them? ✅ The top 5 tools that deliver ROI. Hint: Saving time is important. ✅ Using AI tools, like ChatGPT, to generate ideas and save time. And more.(Previously recorded, Live Show)Follow Black Dog Marketing Strategies on social mediaYouTu...
2023-08-1738 min🎧 Smarter Career And Business Moves PodcastUnlock The Hidden Power Of LinkedIn And Skyrocket Your LeadsDeanna Russo, LinkedIn Strategist / Coach, Leverage Up, LLC, joined Annette Richmond, Personal Brand Strategist, Personal Brand You, to discuss how to leverage LinkedIn to advance your business and/or career. Topics included:✅ Optimizing your LinkedIn profile to attract your target audience ✅ Building your visibility on LinkedIn. Hint: It's about who knows you. ✅ Creating a LinkedIn engagement plan and why you need one. And more.(Previously recorded, Live Show)Follow Black Dog Marketing Strategies on social mediaYouTube: https://www.youtube.com/@blackdogmarketingstrategiesLinkedIn: htt...
2023-08-0332 min🎧 Smarter Career And Business Moves PodcastThriving in the Virtual World: Navigating Obstacles for Remote WorkersBill McClain, Customer Experience Expert, StratusDial LLC, joined Annette Richmond, Personal Brand Strategist, Personal Brand You, to discuss the challenges early careerists and employees, in general, have when working remotely: Topics included:✅ The pros and cons of working remotely - there are some drawbacks ✅ How to be visible at work when you're working remotely ✅ What the work environment might look like a few years from now And more.(Previously recorded, Live Show)Follow Black Dog Marketing Strategies on social mediaYouTube: https://www.youtube.com...
2023-07-2530 min🎧 Smarter Career And Business Moves PodcastBoost Your Online Presence: Unlock The Secrets To LinkedIn Success In 2023Lynne Williams, Ed.D. Candidate, ATS Resumes and LinkedIn Branding Expert, Around the Clock Executive Helper, joined Annette Richmond, Personal Brand Strategist, Personal Brand You, to learn how to boost your personal brand on LinkedIn. Topics included:✅ Developing a LinkedIn profile Headline that demonstrates your value ✅ Creating a compelling profile banner that sets you apart ✅ Telling your career story in the About section and why it matters And more.(Previously recorded, Live Show)Follow Black Dog Marketing Strategies on social mediaYouTube: https://www.youtube.co...
2023-07-2029 min🎧 Smarter Career And Business Moves PodcastThe Mindset Shift: Why Meeting People Outperforms Making ConnectionsSonal Bahl, Career Strategist / Certified Career Coach, SuperCharge, joined Annette Richmond, Personal Brand Strategist, Personal Brand You to discuss bold networking moves, And how you can make them. Topics included:✅ Why you shouldn't bother networking, what you should do instead. ✅ Shifting your mindset from making connections to developing relationships. ✅ How not to contact people you don't know. Hint: Don't ask strangers for favors. (Previously recorded, Live Show)Follow Black Dog Marketing Strategies on social mediaYouTube: https://www.youtube.com/@blackdogmarketingstrategiesLinkedIn: http...
2023-07-0633 min🎧 Smarter Career And Business Moves PodcastBeat The Jitters And Shine On Camera With These Proven TacticsLaura Doman, Speaker / Author / Coach, Laura Doman – Voice Actor, joined Annette Richmond, Personal Brand Strategist, Personal Brand You, to discuss how to be comfortable and present your best self during your next video interviews. Topics included:✅ Techniques to relax so you can be your best self when the camera is rolling ✅ How to make the camera your new best friend. Hint: talk to one person. ✅ What to wear to keep the focus on you, not your clothing, and be comfortable too. And more.(Previously recorded, Live Show)Follow...
2023-06-2028 min🎧 Smarter Career And Business Moves PodcastSecret Formula For Catching A Recruiter's Eye On LinkedInTiina Jarvet, Career Strategy Consultant / Headhunter, Tiina, joined Annette Richmond, Personal Brand Strategist, Personal Brand You, to share what recruiters are looking for on your LinkedIn profile. Get to know what makes them want to contact you, and how and when you should reach out to them. Topics included:✅ What recruiters see when they look at your profile on LinkedIn. Hint: The recruiter subscription is different than yours. ✅ How to alert recruiters and employers you are interested in working with their company. ✅ Why it benefits you to respond to recruiters even if the job t...
2023-06-1333 min🎧 Smarter Career And Business Moves PodcastUnlocking the Secrets of Post-Pandemic Leadership SuccessCraig Allan (The Black Knight), Coach, Consultant, and B2B Development Specialist, Different Mindset, Ltd., joined Annette Richmond, Personal Brand Strategist, Personal Brand You, to discuss leadership in a post-pandemic world. Topics included:✅ What leadership is and isn't. Hint: It doesn't come from your title. ✅ How the pandemic shifted the world of work and leadership expectations. ✅ Why having years of experience doesn't make you a better leader.And more(Previously recorded, Live Show)Follow Black Dog Marketing Strategies on social mediaYouTube: https://www.youtub...
2023-06-0633 min🎧 Smarter Career And Business Moves PodcastBeating the Odds: How to Land Your Dream Job Straight Out of CollegeCathy Lanzalaco, Career Coach/ Persona Branding Specialist, Inspire Career, LLC, joined Annette Richmond, Personal Brand Strategist, Personal Brand You, to share strategies for new grads (with little experience) to find a job. Topics included:✅ Biggest challenges that new grads face when looking for a job. ✅ Strategies to overcome the lack of confidence many new grads face. ✅ When it's time to open a LinkedIn account. Hint: before you graduate.And more(Previously recorded, Live Show)Follow Black Dog Marketing Strategies on social mediaYouTube: https://w...
2023-05-1828 min🎧 Smarter Career And Business Moves PodcastUnlocking the Secrets: What Recruiters and Hiring Managers Want to See on Your ResumeTom Powner, Recruiter and LinkedIn Trainer, Career Thinker, joined Annette Richmond, Personal Brand Strategist, Personal Brand You, to learn what recruiters and hiring managers want to see on your resume. What makes them want to interview you for a job? Topics included:✅ What recruiters look for on resumes. Hint: demonstrate value ✅ Strategies to navigate the ATS (applicant tracking software system) ✅Why it's not all about the ATS, don't forget human readersAnd more(Previously recorded, Live Show)Follow Black Dog Marketing Strategies on social media...
2023-05-1129 min🎧 Smarter Career And Business Moves PodcastAchieving Professional Success: Harnessing Personal Brand PowerMary Fain Brandt, LinkedIn Trainer / Consultant, Mary Fain Brandt Coaching and Consulting, joined Annette Richmond, Personal Brand Strategist, Personal Brand You, to discuss why personal branding is a must for career professionals. Topics included:✅ What personal branding is. Hint: it's not your brand colors. ✅ Developing your personal brand (even if you're just getting started)✅ How to shift your personal brand when you change direction And more(Previously recorded, Live Show)Follow Black Dog Marketing Strategies on social mediaYouTube: https://www.youtube.com/@blackdogmarke...
2023-04-2729 min🎧 Smarter Career And Business Moves PodcastAccelerate Your Job Search And Career: Unlock LinkedIn's PotentialSarah Burgess, LinkedIn Career Coach, Koru Associates Limited, joined Annette Richmond, Personal Brand Strategist, Personal Brand You, to talk about using LinkedIn to develop your career. Topics included:✅ Mistakes people make on their LinkedIn profiles and how to fix them✅ LinkedIn strategies to accelerate your job search and career✅ LinkedIn networking missteps and how to avoid them And more(Previously recorded, Live Show)Follow Black Dog Marketing Strategies on social mediaYouTube: https://www.youtube.com/@blackdogmarketingstrategiesLinkedIn: https://www.linkedin.com/in/annet...
2023-04-2031 min🎧 Smarter Career And Business Moves PodcastNetworking for Job Search and Career Success: Tips for LinkedIn and In-Person EventsPhil Davis, Career Coach and Recruiter, FulPhillment Solutions, LLC, joined Annette Richmond, Personal Brand Strategist, Personal Brand You, to discuss networking and job search strategies and techniques for 2023. Topics included:✅ Strategies to build your network on LinkedIn and in person✅ Imposter syndrome, everyone has it sometimes ✅ Strategies to connect to your target employers And more(Previously recorded, Live Show)Follow Black Dog Marketing Strategies on social mediaYouTube: https://www.youtube.com/@blackdogmarketingstrategiesLinkedIn: https://www.linkedin.com/in/annetterichmond/ TikTok: https://www...
2023-04-1834 min🎧 Smarter Career And Business Moves PodcastCreate a Winning Workplace: How Company Culture Can Make or Break Job InterviewsFelipe Cofino, Executive Recruiter and LinkedIn Coach joined Annette Richmond, Personal Brand Strategist, Personal Brand You, to share how to figure out if a company’s culture is a good fit for you. Topics included:✅ How companies can create a culture that empowers and retains employees✅ Strategies to determine if a company's culture is a good fit for you✅ Recommendations on what to do if your employer is not a good fit for you And more(Previously recorded, Live Show)Follow Black Dog Marketing Strategies on social...
2023-04-1132 min
The Trend Talk ShowVirtual Learning: Enhancing Student Engagement with Microlearning and GamificationThe Trend Talk Show brings industry experts together to discuss what's good, what's bad, and what's next in business, social media, technology, personal branding, and more.This edition focused on the current and emerging trends in virtual learning. Topics included:🔵 The impact of collaborative learning platforms on students 🔵How gamification is being used to boost engagement 🔵The growth of mobile and microlearning And more. I was excited to have 3 virtual learning experts joining me for this event. 🔵 Monique St. Paul, Program Specialist, Postdoctoral Resident/Practicum...
2023-04-0454 min🎧 Smarter Career And Business Moves PodcastRecharting Your Course: Harnessing the Power of a Career GPSShelley Piedmont, Career Coach and Resume Writer, Career GPS, LLC, and Annette Richmond, Personal Brand Designer, Personal Brand You, discussed how to build a more successful career by crafting your career GPS. Topics included:✅ How taking the YouMap assessment can help you choose a career✅ Managing expectations about your new job (no job is perfect) ✅ Strategies to find out if a company is a good fit for you And more(Previously recorded, Live Show)Follow Black Dog Marketing Strategies on social mediaYouTube: https://www...
2023-03-2832 min🎧 Smarter Career And Business Moves PodcastNew LinkedIn Features We Love (And Why You Should Try Them)Jeff Young, LinkedIn Trainer, The LinkedIn Guru, and Annette Richmond, Personal Brand Strategist, Personal Brand You, shared a few new LinkedIn features. New features included:✅ Using and customizing LinkedIn profile Activity section (still rolling out)✅ Ability to Star ⭐direct messages on LinkedIn (still rolling out) ✅ Scheduling newsletters and posts on LinkedIn (benefits and drawbacks)And more(Previously recorded, Live Show)Follow Black Dog Marketing Strategies on social mediaYouTube: https://www.youtube.com/@blackdogmarketingstrategiesLinkedIn: https://www.linkedin.com/in/annetterichmond/ TikTok: ht...
2023-03-2132 min🎧 Smarter Career And Business Moves PodcastHow To Have More Successful Virtual / Video Job Interviews / AI Video InterviewsPaula Christensen, Certified Professional Resume Writer and Interview Coach, Strategic Career Coaches, joined Annette Richmond, Personal Brand Strategist, Personal Brand You, to discuss how to stand out in video interviews and navigate AI (artificial intelligence) interviews. Topics included:✅ Studies show that virtual interviews are here to stay; one reason is convenience✅ Techniques to present yourself well and be more comfortable on video ✅ AI Job Interviews, what they are, how they work, and the implications for job seekers and employersAnd more(Previously recorded, Live Show)Follow Bl...
2023-03-1430 min🎧 Smarter Career And Business Moves PodcastThe Great Rebalance - What Does This Mean For Job Seekers?Mark Anthony Dyson, Blogger, Podcaster, and Speaker, The Voice of Job Seekers, joined Annette Richmond, Personal Brand Strategist, Personal Brand You, to discuss the potential implications of The Great Rebalance for you. Topics included:✅ Effects of today's economic climate on the power balance between employers and jobseekers✅ Are hybrid work environments the new normal, or is flexibility fading✅ Quiet Quitting and Quiet Firing are they just buzzwords?And more(Previously recorded, Live Show)Follow Black Dog Marketing Strategies on social mediaYouTube...
2023-03-0733 min🎧 Smarter Career And Business Moves PodcastThe Art Of Turning Your Show Guests Into Enthusiastic FansGillian Whitney, LinkedIn Video Marketing Coach, Video Easy Peasy, joined Annette Richmond, Personal Brand Strategist, Personal Brand You, as they talk about how to be a fun show host (and guest). Hint: it’s about making others feel comfortable and taking yourself lightly. Topics included:✅ How to make your guests feel comfortable on your show✅ The pros and cons of providing guests questions in advance✅ How to be a fun, engaging guest on other shows or podcastsAnd more(Previously recorded, Live Show)Follow Bla...
2023-02-2131 min🎧 Smarter Career And Business Moves PodcastUnlock Career Opportunities By Investing In Social MediaDanielle Guzman, Future of Work Influencer, Mercer, joined Annette Richmond, Personal Brand Strategist, Personal Brand You, to learn the benefits of investing in social media for your career. Topics included:✅ Why building a professional presence online is important✅ The benefits of networking without global boundaries✅ How to build relationships with your target audience. And more. (Previously recorded, LinkedIn Live)(Previously recorded, Live Show)Follow Black Dog Marketing Strategies on social mediaYouTube: https://www.youtube.com/@blackdogmarketingstrategiesLinkedIn: https://www.linkedin.com/in/a...
2023-02-1431 min🎧 Smarter Career And Business Moves PodcastFuel Your Business Growth By Mastering A Leadership MindsetVamsi Polmetla, Founder / CEO, Make More Leaders, joined Annette Richmond, Personal Brand Strategist, Personal Brand You, to discuss how to master a leadership mindset. Topics included:✅ Why mastermind groups are so powerful, and how they can fuel your success✅ Why the people you surround yourself with is critical; you are who you spend time with ✅ Why understanding ourselves is essential for business growthAnd moreSmarter Career and Business Moves LinkedIn Live Show (Previously Recorded) (Previously recorded, Live Show)Follow Black Dog Marketing Strategies o...
2023-02-0729 min🎧 Smarter Career And Business Moves PodcastCareer Change Strategies: How To Leave One Dream Job For Your Next OneShannon Russell, Career Coach and Podcast Host, Second Act Success, joined Annette Richmond, Personal Brand Strategist, Personal Brand You, to share strategies for leaving one dream job for another. Topics included:✅ Why it's important to research your "dream" job, it may not be what you think✅ Strategies for shifting to a new career, knowing your transferable skills is important ✅ Why you need to manage your expectations when transitioning to a new careerAnd moreSmarter Career and Business Moves LinkedIn Live Show (Previously Recorded) (Previously recorded...
2023-01-3128 min🎧 Smarter Career And Business Moves PodcastBusiness Strategies For Social Entrepreneurship SuccessToni McLelland, Critical Friend and Business Mentor, 1st Life Group, joined Annette Richmond, Personal Brand Strategist, Personal Brand You, to learn strategies for business startups for social entrepreneurs. Topics included:✅ Why working for social good doesn't mean you can't make money✅ Why businesses need to be driven by social responsibility, DEIB, sustainable development goals, and getting funding / governing financing. ✅ Four key areas for every business to consider Purpose, People, Planet, and Profit or PerformanceSmarter Career and Business Moves LinkedIn Live Show (Previously Recorded) (Previously recorded, Live Show)...
2023-01-2428 minThe Trend Talk ShowIs Hybrid The New Norm? What Are Other 2023 Hot Hiring Trends?In this episode of The Trend Talk Show, we discussed The Good, The Bad, and What Were They Thinking? of new and emerging trends in hiring. Topics included:🔵Are hybrid workplaces the new norm? What about flexible schedules and 4-day weeks?🔵 What role does AI (artificial intelligence) play in the hiring process?🔵 Are retirees returning to the workforce? What about interim executives and other professionals? PANEL Mary Despe – Career/Interview Coach and Recruitment/Sourcing Consultant, MK Despe Consulting. Ed Han –Self-Described Talent Acquisition Geek and Wordsmith, Cenlar...
2023-01-1859 min🎧 Smarter Career And Business Moves PodcastHow Curiosity Drives Career And Business SuccessStewart Wiggins, Chief Advisor, Induna Advisors, joined Annette Richmond, Personal Brand Strategist, Personal Brand You, to discuss the importance of creativity. Topics included:✅ Why it's important to be open to new ideas✅ How lack of curiosity can stall business success ✅ Ways to boost your creativity (openness is key)Smarter Career and Business Moves LinkedIn Live Show (Previously Recorded) (Previously recorded, Live Show)Follow Black Dog Marketing Strategies on social mediaYouTube: https://www.youtube.com/@blackdogmarketingstrategiesLinkedIn: https://www.linkedin.com/in/annetteri...
2023-01-1731 min🎧 Smarter Career And Business Moves PodcastLearn How To Avoid Alienating People On LinkedInJeff Young, LinkedIn Trainer, The LinkedIn Guru, joined Annette Richmond, Personal Brand Strategist, Personal Brand You, to discuss LinkedIn etiquette and personal posts. Topics included:✅ Best practices for commenting on other people's posts✅ Differences between personal posts and sharing personality in your posts✅ Importance of being comfortable with what you share (not being vulnerable for clicks)Smarter Career Moves LinkedIn Live Show (Previously Recorded) (Previously recorded, Live Show)Follow Black Dog Marketing Strategies on social mediaYouTube: https://www.youtube.com/@blackdogmarketingstrategiesLinkedIn: htt...
2023-01-1030 min🎧 Smarter Career And Business Moves PodcastHow Executive Presence Can Move Your Life And Career ForwardJoseph Rosenfeld, Executive Presence Strategist, Joseph Rosenfeld, joined Annette Richmond, Personal Brand Strategist, Personal Brand You, to discuss the importance of presence in your life and desires. Topics included:✅ What contributes to executive presence✅ How "professional" attire has shifted, what works today✅ What you wear can boost your confidence, as well as others' confidence in youSmarter Career Moves LinkedIn Live Show (Previously Recorded) (Previously recorded, Live Show)Follow Black Dog Marketing Strategies on social mediaYouTube: https://www.youtube.com/@blackdogmarketingstrategiesLinkedIn: ht...
2023-01-0433 minThe Trend Talk ShowNew LinkedIn Features Year In Review: The Best, The Duds, And The MissingThe Trend Talk Show brings industry experts together to discuss what's good, what's bad, and what's next in business, social media, technology, personal branding, and more. In this episode, panelists discussed the best and worst features introduced on LinkedIn in 2022, including:🔵 LinkedIn Audio - including the new networking tab🔵 Auto captions on native LinkedIn videos🔵 What and where are LinkedIn carousels?🔵 The rise of video on LinkedInAnd more.PANELISTS🔵 Deanna Russo, LinkedIn Trainer, LeverageUp🔵 Gillian Whitney, LinkedIn Video Coach, Video Easy Peasy
2023-01-0357 min🎧 Smarter Career And Business Moves PodcastHow To Boost Your Communication Skills (Be A Calm, Clear Communicator)Christopher Johnson, Virtual Event Producer and Voiceover Artist, Calm, Clear Communications LLC, joined Annette Richmond, Personal Brand Strategist, Personal Brand You, to learn techniques for calm, clear communication. Topics included:✅ Biggest mistakes event planners and producers make ✅ How to have a more "melodic" speaking voice✅ Tips for more effective communicationSmarter Career Moves LinkedIn Live Show (Previously Recorded) (Previously recorded, Live Show)Follow Black Dog Marketing Strategies on social mediaYouTube: https://www.youtube.com/@blackdogmarketingstrategiesLinkedIn: https://www.linkedin.com...
2023-01-0129 min🎧 Smarter Career And Business Moves PodcastWhy LinkedIn Is Essential To Your Successful Job SearchPhil Davis, Career Coach and Recruiter, FulPhillment Solutions, LLC, joined Annette Richmond, Personal Brand Strategist, Personal Brand You, to learn how to make networking on LinkedIn part of your job search strategy. Topics included:✅ Why you need to focus on more than your resume✅ The top challenges facing job seekers today✅ Why knowing a company's culture important(Previously recorded, Live Show)Follow Black Dog Marketing Strategies on social mediaYouTube: https://www.youtube.com/@blackdogmarketingstrategiesLinkedIn: https://www.linkedin.com/in/annetterichmond/ TikTok: https://ww...
2022-11-2931 minThe Trend Talk ShowSocial Media Marketing: Video Is On The Rise, So Is TikTokThe Trend Talk Show brings industry experts together to discuss what's good, what's bad, and what's next in business, social media, technology, personal branding, and more. In this episode, panelists discussed new and emerging social media marketing trends including:🔵 36% of consumers prefer 1-3 minute videos and 27% favor 4-6 minute videos according to Hubspot. Fewer, want to see shorter, less than 60 sec and longer, 7-9 minutes, 15% and 14%, respectively. 🔵 TikTok is growing, it's website became the most popular domain in late 2020, according to Hubspot and it was the most downloaded app in the US in 2021, 94M downlo...
2022-11-2248 min🎧 Smarter Career And Business Moves PodcastHow To Become A Top Speaker In Your IndustryBrenden Kumarasamy, Public Speaking Coach, MasterTalk, joined Annette Richmond, Personal Brand Strategist, Personal Brand You, to learn how to become a top 1% communicator in your industry. Topics included:✅ How to become a more effective communicator✅ Techniques to improve your communication skills✅ How to be more comfortable speaking in publicAnd more(Previously recorded, Live Show)Follow Black Dog Marketing Strategies on social mediaYouTube: https://www.youtube.com/@blackdogmarketingstrategiesLinkedIn: https://www.linkedin.com/in/annetterichmond/ TikTok: https://www.tiktok.com/@annettea...
2022-11-2228 minThe Trend Talk ShowMost Marketers Are Creating Video Content. Are You Missing Out?The Trend Talk Show brings industry experts together to discuss what's good, what's bad, and what's next in various business, social media, technology, personal branding and more. In this episode, panelists discuss new and emerging video content creation trends including:🔵 Video garners the most engagement on LinkedIn according to study by Social Insider and Cloud Campaign. 🔵 Why captions are essential, 53% to 79% of users prefer the sound off according to Chatterbox 🔵 Video for marketing is increasing, it jumped from 61% in 2016 to 86% in 2022 according to Wyzowl. And morePANELISTS🔵 Gi...
2022-11-1552 min🎧 Smarter Career And Business Moves PodcastWhy Telling Your Career Story Can Help You Thrive At WorkDawid Wiacek, No-Nonsense Executive / Career Coach, CareerFixer, joined Annette Richmond, Personal Brand Strategist, Personal Brand You, to learn strategies to help you thrive in your career. Topics included:✅ Telling your career story, not just your employment history✅ Why research is essential before a job interview✅ The importance of employer brandingSmarter Career Moves LinkedIn Live Show (Previously Recorded) (Previously recorded, Live Show)Follow Black Dog Marketing Strategies on social mediaYouTube: https://www.youtube.com/@blackdogmarketingstrategiesLinkedIn: https://www.linkedin.com/in/annetterich...
2022-11-1529 min🎧 Smarter Career And Business Moves PodcastWhat Do Recruiters And Hiring Managers Really Want In Candidates?Russell Podgorski, Chief Executive Recruiter and Career Coach, joined Annette Richmond, Personal Brand Strategist, Personal Brand You, to discuss what’s really going on in the recruiter’s and hiring manager’s minds. An experienced recruiter in the healthcare industry, Russell is passionate about recruiting, retaining, inspiring, and developing talent to drive results, customer experience, and organizational performance. He’s proud to have increased diverse hires by 35% by conducting sourcing sprints and implementing technology that helped his company recruit and hire talent. As a talent strategist and career coach, Russell enjoys helping people reach their career potential...
2022-11-0131 min🎧 Smarter Career And Business Moves PodcastThe Great Relocation: Is Relocating For Work Right For You?Sara C. Timm, Award-Winning Resume Writer and Certified LinkedIn Profile Optimizer, Colorado Resumes, joined Annette Richmond, Personal Brand Strategist, Personal Brand You, to discuss The Great Relocation: what’s driving it and what’s next. 2021 NRWA Recognizing Outstanding Achievement in Resumes (ROAR) Winner Sara looks at disorganized resumes and sees building blocks. Drawing on her training and experience, she works with clients to craft achievement-based resumes and optimized LinkedIn profiles that get noticed. Known for her generosity, it’s not surprising that Sara was elected President of the National Resume Writers’ Association.(Previously recorded, Li...
2022-10-2728 min🎧 Smarter Career And Business Moves PodcastHow To Choose Clothes That Make You Look And Feel Like The Expert You AreScarlett De Bease, Image Consultant, Scarlett Image, joined Annette Richmond, Personal Brand Designer, career intelligence Resume Writing and Personal Branding, to learn how to choose clothes that make you look and feel like the expert you are. As a personal wardrobe stylist, Scarlett helps clients create their unique signature style and choose clothes that will boost their confidence and attract clients. Through virtual or in-person consultations, she helps women shop their closets to create flattering outfits and recommends additional pieces and accessories to expand their wardrobes.It's not surprising that Scarlett was named Red Hot Image...
2022-10-2533 min🎧 Smarter Career And Business Moves Podcast5 Reasons You're Not Getting Leads From Social MediaKatie Brinkley, Social Media and Digital Marketing and Advertising Consultant, Next Step Social Communications, joined Annette Richmond, Personal Brand Designer, career intelligence Resume Writing and Personal branding, to learn why you aren’t getting leads from social media. Sought after for her expertise, Katie trains business owners and their teams to boost revenue and grow by providing area-specific social media, paid traffic, and digital marketing services. As host of the popular Rocky Mountain Marketing podcast, she interviews experts in various industries. One of the things that make Denver-native Katie unique is her background covering pro sports...
2022-09-2737 min🎧 Smarter Career And Business Moves PodcastHave More Career Success By Recognizing And Owning Your FabulousnessDr. Kyle Elliot, Career and Interview Coach and Job Search Expert, Caffeinated Kyle, joined Annette Richmond, Personal Brand Designer, career intelligence Resume Writing and Personal Branding, to learn how to Identify and own your fabulousness. A newly minted Ph.D. and mental health advocate, Kyle helps Silicon Valley’s top talent get unstuck and find a career they love. In addition to 1:1 coaching, Kyle provides executive coaching through. HR Consulting and facilitates The Business Growth Lab through the NRWA. Featured in Business Insider, CNBC, CNN, Fast Company, and more, he generously shares his knowledge...
2022-09-2044 min🎧 Smarter Career And Business Moves PodcastBe More Successful By Using The Back Door Approach To Job SearchMatt Warzel, Career Coach and Resume Writer, MJW Careers, joined Annette Richmond, Personal Brand Designer, career intelligence Resume Writing and Personal Branding, to learn how to beat your competition by using the “back door” approach in your job search. Hint: strategically using LinkedIn is involved. Tapping his expertise as a former recruiter for Fortune 500 companies, Matt helps clients turn their resumes into visual marketing tools, build compelling LinkedIn profiles, and develop clear messaging around their target positions. He also provides 1:1 coaching around job search strategies, career transitions, hiring manager/recruiter outreach, and more. Smarter Career Moves Linke...
2022-09-1343 min🎧 Smarter Career And Business Moves PodcastHow To Work With Recruiters Using A Recruiter Developed Job Search PlanAnna Morgan, Career Transition Advisor and Recruiter, RocketPower, joined Annette Richmond, Personal Brand Designer, career intelligence Resume Writing and Personal Branding, to discuss how to use the Career BFF method to work with recruiters and find a job. Recognized for her industry knowledge, Anna is a job search strategist, career coach, and recruiter. Besides finding talent for growing companies, Anna helps overwhelmed job seekers become confident job closers by employing her BFF Method. She also hosts the weekly CareerBff LinkedIn Live show Thursdays at noon Eastern. Smarter Career Moves LinkedIn Live Show (Previously Recorded) Follow...
2022-08-3140 min