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Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs073 - Master Your PR Strategy (Secrets From A Pro)Send us a textJanice Mandal, Public Relations Strategist, Janice Mandel, joined Annette Richmond, Content Marketing Consultant / Podcaster, Black Dog Marketing Strategies, to talk about how to develop a public relations strategy for you and your business. Topics included:🔹Strategies to get PR for your business (Hint: It's not what you probably think) 🔹Mistakes you're probably making when trying to build your brand (Hint: articles behind a paywall) 🔹Why you need to research potential PR opportunities before saying "yes!"And more 🔷 Thank you for listening. If you found this e...2024-12-3029 minContent Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs065 - Supercharge Your Content Marketing Now With ChatGPTSend us a textIsabella Bedoya, Chief Visionary Officer and Cofounder, Infinite Artificial Intelligence, LLC, joined Annette Richmond, Content Marketing Consultant / Podcaster, Black Dog Marketing Strategies, to talk about how to effectively use AI in your content creation and marketing. Topics included:🔹The best way to get started working with AI (Hint. Think of ChatGPT as an assistant)🔹Steps to take you from ChatGPT newbie to confident AI user, it's easier than you think.🔹How to get better results from ChatGPT, and other AI platforms, by creating a framework. And m...2024-09-2629 minContent Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs055 - Showcase YOU Now With Personal Branding PhotosSend us a textPersonal branding photos are a great way to connect with potential clients. Scott Lawrence, Headshot / Personal Brand Photographer, Scott Lawrence Photography, joined me to share some ways to highlight your personality and style with personal brand photos. Topics included🔹What are "personal brand" photos, and why we need them🔹Tips for taking your own personal branding photos🔹What to look for if you decide to work with a professional photographerAnd moreFor additional insights, follow Annette Richmond and Black Dog Marketing S...2024-06-2733 minContent Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs053 - Your Podcast Success Strategies: From Launch to Loyal ListenersSend us a textIf you're thinking about starting a podcast, don't miss this episode. I started my first podcast (Smarter Career and Business Moves) 4+ years ago, and I picked up a few ideas.Shannon Russell, Career Transition Coach / Podcaster, Second Act Success Career Coaching, joined me to share some techniques to build podcast audience of loyal listeners. Topics included🔹Getting started with a podcast (finding your niche, choosing a name, and more)🔹What to avoid. Hint: Focusing only on interview episodes is a big one)🔹Promoting your podcas...2024-06-1431 minContent Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs033 - Mastering SEO For Content Marketing: How To Make Your Content Google FriendlySend us a textLearn strategies to develop keyword-rich content that attracts your target audience. Seasoned search engine marketing consultant Eric Richmond joined me to discuss SEO strategies and the impact of Google's recent "helpful content update."Topics include🔹Google's recent "Helpful Content System" and its implications 🔹SEO strategies for website content and LinkedIn articles🔹Finding the right keywords to attract your ideal clients🔹How to use keywords in your content effectively 🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow B...2024-03-0731 min