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Showing episodes and shows of
Annie Franceschi | Brand Strategist
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Establish Yourself®: Brand Clarity + Signature Offers for Coaches and Consultants
22. Busy? Try 15-Min Marketing to Stay Top of Mind This Week
What do you do when your calendar is full, but you still want dream clients and new opportunities coming your way?In this episode, I share 7 low-effort, high-impact marketing moves you can make in 15 minutes or less this week. Swipe my favorite smart, quick marketing strategies to stay top of mind, spark referrals, and keep your momentum going even when you’re fully booked!🎯 You’ll Discover:A powerful mindset shift that helps you stay visible without adding to your workloadMy go-to tool to get better referrals (in 60 seconds or less)How to make sure yo...
2025-05-20
18 min
Establish Yourself®: Brand Clarity + Signature Offers for Coaches and Consultants
21. How Picking the ‘Wrong’ Marketing Strategy Still Grew My Business
Worried about picking the wrong marketing strategy?Well… I did! For 4 years!!! And my "mistake" turned into something I didn’t expect.In this episode, I’m sharing the real story of a major choice I made in my business — one that didn’t check all the boxes, didn’t go viral, and definitely wasn’t “perfect”. But it still taught me something that changed the way I approach marketing, growth, and consistency today.If you’ve been frozen on marketing, afraid to move forward unless your plans are perfect, this might be exactly what you nee...
2025-05-13
18 min
Establish Yourself®: Brand Clarity + Signature Offers for Coaches and Consultants
20. Clear Brand Messaging: Stop Rewriting, Start Scaling
I hear this all the time: “It's taking forever to update my website,” or “I’m reworking my social captions again.” But here’s the truth—if you have to keep rewriting how you talk about your business, the real issue isn’t the you. It’s that you don't have your clear brand story nailed down.In this episode, I’m pulling back the curtain on what doing that looks like (including the behind-the-scenes of my client Melissa’s website nightmare) and sharing the powerful tool that’s helped 100+ service-based businesses finally stop second-guessing what to say and start showing up...
2025-05-06
15 min
Establish Yourself®: Brand Clarity + Signature Offers for Coaches and Consultants
19. How I Built an Authentic Referral Program (And You Can Too)
Delight and impress your favorite referral partners with your clear "Referral Intro!" ⚡️ Get the free networking tool you can generate in just 2 minutes or less here: https://www.greateststorycreative.com/referral-intro-generator________I used to think a referral program would feel too pushy or transactional — maybe you’ve felt that way too. But after a decade of relying on informal thank-you gifts, I finally created a formal program that’s brought in over $25K in just a few months… and it feels really good on all sides.In this episode, I share how I built a simp...
2025-04-29
21 min
Establish Yourself®: Brand Clarity + Signature Offers for Coaches and Consultants
18. Referrals Made Easy: Get Better Intros, Faster
⚡️Get better referrals faster! Create your free, personalized referral intro now at https://greateststorycreative.com/referral-intro-generator________Ever missed out on a dream client because someone meant to refer you... but never did?In this episode, I share the real reason referrals fall through—and the simple system that turns “I’ll connect you soon” into booked calls with perfect-fit clients and big opportunities. You’ll also get my go-to MAGIC tool for making referrals easier (and faster) than ever before.So if you want to feel confident and referral-ready the next time someone o...
2025-04-22
13 min
Establish Yourself®: Brand Clarity + Signature Offers for Coaches and Consultants
17. Streamline Systems: How I Save 5+ Hours a Week With a $4 Tool
If you’ve ever copied and pasted the same email twice—or 20 times—you need to know about this. I’m sharing the $4 shortcut I use daily to reclaim my time, look like a pro, and keep my business moving (even when my brain is fried)!This tiny productivity tool has been a total game-changer in my business—and I want you to have that kind of ease too.🎯 You’ll hear:The behind-the-scenes tool that’s helped me stop rewriting the same things over and overHow I personalize client communication without losing speed or sounding robot...
2025-04-15
17 min
Establish Yourself®: Brand Clarity + Signature Offers for Coaches and Consultants
16. Stop Marketing Until You Can Answer These 3 Key Questions
Want to make more of your marketing matter? Find out how by setting a free time to talk with me at https://www.greateststorycreative.com/consult -----Are you posting on LinkedIn, sending newsletters, or speaking… but still not getting the right clients or results?In this gut-check episode, I share the 3 foundational questions your marketing must answer to actually work! Most coaches, consultants, and speakers are showing up online — but their visibility efforts aren’t converting because these essentials are missing. Not anymore - tune in now to learn and levera...
2025-04-08
18 min
Establish Yourself®: Brand Clarity + Signature Offers for Coaches and Consultants
15. Try These 5 Website Tweaks to Turn Visitors into Clients Faster
What if your website had hidden potential to connect you with ideal clients—faster?If you’re a coach or consultant, you probably already have a solid website. But the majority of sites often have small sticking points that quietly slow things down: too many steps to book a call, unclear navigation, or a missed opportunity to say, “Yes, I’m the right fit for you.”I’m sharing 5 simple website tweaks you can make TODAY to unlock that next level of ease and effectiveness—so your site works harder for you and helps the right clients...
2025-04-01
18 min
Establish Yourself®: Brand Clarity + Signature Offers for Coaches and Consultants
14. The "One Client" Value Ladder: A Smarter Way to Simplify Marketing
📖 Start building your value ladder with a FREE chapter of my book "Establish Yourself" now: https://www.greateststorycreative.com/read-----Ever feel like value ladders are just another overcomplicated business concept? You’re not alone. Most marketing gurus teach them in a way that makes sense for big corporations—not for coaches and consultants like us.Here’s the truth: You don’t need a million offers. You need a One Client Value Ladder—a streamlined way to guide your dream clients at different levels of readiness without overloading yourself with endless...
2025-03-25
17 min
Establish Yourself®: Brand Clarity + Signature Offers for Coaches and Consultants
13. How to Sell Without Sleaze: Authentic Sales Tips for Coaches & Consultants
Ever felt awkward or uncomfortable selling your services? You’re not alone. I used to avoid sales like the plague—until I made a shift that changed everything. Now, discovery calls and sales conversations are some of my favorite things to do.In this episode, I’m sharing the mindset shifts and strategies that helped me transform my approach to sales—without feeling pushy, awkward, or inauthentic.🎯 Listen in to discover:The biggest mistake I made in my early sales calls (and how to avoid it)A surprising way to make selling feel natural, easy, and v...
2025-03-18
18 min
Establish Yourself®: Brand Clarity + Signature Offers for Coaches and Consultants
12. Signature Offers Made Simple: 3 Steps to Package Your Expertise & Raise Your Rates
Start packaging your services with confidence by setting a free consult with me: https://www.greateststorycreative.com/consult____Selling hourly sessions can keep you stuck, overworked, and underpaid. If you're still selling time instead of results, it's time to shift. Packaging your expertise into a signature offer is the key to scaling, raising your rates, and attracting high-value clients—but how do you create one?Years ago, I created my own straightforward, repeatable system called Package Your Process™ to simplify branding and selling signature offers as a coach or consultant, and in this epis...
2025-03-11
11 min
Establish Yourself®: Brand Clarity + Signature Offers for Coaches and Consultants
11. Custom vs. Packages? Inside the Shift That Simplified My Services & Landed Dream Clients
If you’ve ever felt like custom work is the only way to land high-end clients, you’re not alone. I used to believe that too—until I realized that custom projects were keeping me stuck, overworked, and underpaid. In this episode, I’m sharing the exact shift that helped me simplify my services, attract better clients, improve client results, and dramatically increase my profitability.🎯 You’ll Discover:The hidden cost of custom work (and why it’s harder to scale than you think)Why high-paying clients actually prefer clear, structured offersHow packaging your services builds...
2025-03-04
16 min
Establish Yourself®: Brand Clarity + Signature Offers for Coaches and Consultants
10. Forget Standing Out—Do This to Get More Referrals
Stressed about "standing out?" You’ve probably been told “You HAVE to stand out to get clients.” But what if I told you that's often wrong?The secret to being top of mind—and getting quality referrals often—isn’t about being creative or coming up with the perfect tagline. It’s about being crystal clear.In this episode, I share a counterintuitive, yet shockingly effective networking strategy—one that flips the script on what it actually takes to be the first person someone refers.🎯 You’ll Discover:Why stressing to stand out can actually make...
2025-02-25
13 min
Establish Yourself®: Brand Clarity + Signature Offers for Coaches and Consultants
9. Elevator Pitches That Win Clients: Clarify Your Message With My Brand CHIPS™ Formula
Free Messaging Workshop! Join me for "Elevator Pitch Hour" on Wed, March 12 (Live on Zoom) ⏰️ RSVP here now: https://www.greateststorycreative.com/elevator-pitch-hour-workshop__Ever given your pitch, only to see blank stares? Or maybe you got applause—but no clients? If your messaging isn’t landing, it’s time for a game-changer.In this episode, I’m introducing you to Brand CHIPS™, my proven formula for crafting an elevator pitch that actually converts. No more confusing creativity—just clear, compelling messaging that brings in dream clients.🎯 You’ll Discover:The BIG mistake most coac...
2025-02-18
12 min
Establish Yourself®: Brand Clarity + Signature Offers for Coaches and Consultants
8. How to Know When It’s Time to Hire an Expert (and When You Don’t Need One)
Are you unknowingly holding your business back? If you hate your website, you won’t share it. If you’re stuck on how to talk about your business, you won’t talk about it. These behavior bottlenecks keep you from showing up and growing.In this episode, I break down how to spot the moments when your stuckness is costing you—and how to decide when it’s time to DIY or bring in an expert. Plus, I share the game-changing hires that helped me scale my business with confidence.🎯 You'll Discover:The sneaky ways "behavio...
2025-02-11
16 min
Establish Yourself®: Brand Clarity + Signature Offers for Coaches and Consultants
7. The Clever Way to Find Your Niche Without Rebranding
Niching down feels like a major commitment—but what if you could test a niche without overhauling your brand? That’s exactly what we’re talking about today! Discover how one simple shift can help you experiment, attract the right clients, and get paid to test and confirm new ideas—without the stress, money, and time of rebranding.🎯 You'll Discover:The real reason niching feels overwhelming (and how to fix it)A clever way to test a niche without changing your overall business identity How one client used this strategy to land high-value clients—fastThe #1 mistake service provi...
2025-02-04
16 min
Establish Yourself®: Brand Clarity + Signature Offers for Coaches and Consultants
6. Marketing Without Social Media: 3 Alternate Ways I Attract Premium Clients
Get a free chapter of my bestselling book ("Establish Yourself") right here > https://www.greateststorycreative.com/read--Does the thought of putting time into crafting social media posts make you want to run the other way? You’re not alone. Social media burnout is real, but it doesn’t have to be the only way to scale and grow your coaching or consulting business. In this episode, I share three tried-and-true, authentic marketing strategies from my bestselling book, Establish Yourself, that have helped me and my clients build six-figure practices without living online 24/7.🎯...
2025-01-28
15 min
Establish Yourself®: Brand Clarity + Signature Offers for Coaches and Consultants
5. 3 Surprising Truths Behind How Real Coaches Grow Without Burnout
What if hustle isn’t required to build a business you love? After 11 years in business—and learning from real-life, thriving coaches and consultants—I’ve discovered 3 simple, surprising truths about working less while earning more and increasing your business efficiency. In today’s episode, I’m sharing the mindset shifts and key decisions that can help you protect your time, set better boundaries, take action without burning out - and love your business so much more.Curious how successful coaches and consultants scale without stress? Let’s dive in!🎯 You’ll Discover:One of the most p...
2025-01-21
16 min
Establish Yourself®: Brand Clarity + Signature Offers for Coaches and Consultants
4. My 5 Time-Saving Secrets to Build a Membership Without Overwhelm
Think building a membership means adding 80 hours a month to your workload? Think again. In this episode, I’m sharing how I created passive income for my coaching practice with the Establish Yourself® Action Club—a highly profitable yet low-lift membership for coaches and consultants that brought in five figures with under 40 members last year.🎯 You’ll Discover:How to structure live group sessions to fit your lifestyleWhy ditching social media may actually boost member satisfactionThe role of systems, tools, and team support in scaling seamlesslyA unique marketing strategy that creates urgency without extra effort📝 Next S...
2025-01-14
12 min
Establish Yourself®: Brand Clarity + Signature Offers for Coaches and Consultants
1. How To Sell Confidently Without Sales Pages: My Quick 1-Pager Strategy
Imagine turning one of your worst sales calls into a strategy that helps you confidently sell your offers to premium clients—without spending weeks creating a sales page. That’s exactly what happened to me.In today’s episode, I’m sharing the story of how a single question from a client led me to develop my Offer One-Pager strategy: Package Your Process™", the exact approach that’s helped me sell over $600,000 in services with confidence and without requiring traditional sales pages.🎯 You’ll Discover:Why skipping sales pages can actually help you sell faster and more e...
2025-01-07
14 min
Establish Yourself®: Brand Clarity + Signature Offers for Coaches and Consultants
2. From Disney to 6-Figure Consulting: Magic Tips to Build a Business You Love
What if you could truly love your business and make it feel magical every day? In this episode of the Establish Yourself® Podcast, I share the life-changing lessons I learned from my time working as a storyteller for upcoming movies at The Walt Disney Studios in California—lessons that helped me craft a joyful business and thriving coaching and consulting practice that works for my life.🎯 You'll Discover:The powerful mindset shift that turns branding into storytelling magicWhy striving for greatness, not perfection, is the key to sustainable successHow to create your own version of "business magic"...
2025-01-07
16 min
Establish Yourself®: Brand Clarity + Signature Offers for Coaches and Consultants
3. Would Writing a Book Grow Your Business? My Surprising Results
Ever wondered if writing a business book is worth the effort? I’m breaking down the real impact my bestselling book, Establish Yourself, has had on my brand coaching and consulting business. From attracting premium clients to scaling my services without a team, this episode is for you if you’ve thought, “Should I write a book this year?”🎯 You’ll Discover:The surprising way writing a book helps you attract better-fit clients who are ready to invest.How a book can clarify your expertise and build a stronger business foundation.Why it’s not about book sales—and...
2025-01-07
14 min
Establish Yourself®: Brand Clarity + Signature Offers for Coaches and Consultants
Welcome to the Ultimate Brand Clarity Podcast for Coaches and Consultants
What if you could turn your current business into your greatest business? In this trailer episode, host Annie Franceschi takes you behind the scenes of the Establish Yourself® Podcast: the go-to resource for action-driven coaches, consultants, and service providers looking to achieve next-level success and scale smartly. Returning with new, weekly episodes in January 2025- Annie shares her journey from Disney storyteller to 6-figure business owner and offers a glimpse into how this podcast can help you own your expertise and build a business that fits your life.🎯 In this trailer, you'll discover:Ou...
2024-12-11
02 min
Business-First Creatives
Cultivating Your Brand Magic: The Power of Storytelling in Business with Annie Franceschi
Clarity through storytelling is powerful when it comes to cultivating your brand. In today's episode, Annie Franceschi joins us to share why your story matters for your business, how you can sell better when you're connected to and trusted by your audience, and why branding is important in streamlining your business.Today's episode is brought to you by my Love Your Leads private audio training! Are you providing an experience for your leads that sets an expectation on when they'll hear from you, provides them with tools that will help them easily say yes and book you...
2023-08-10
45 min
Passports, Profits and Pixie Dust | Online Business Systems and Scaling for Travel Entrepreneurs
270. From Disney Dream Job to Entrepreneurial Success: [INTERVIEW] with Annie Franceschi on Establishing Yourself
Today's guest is Annie Franceschi, a former Disney employee turned entrepreneur. She shares her journey from working at Disney to starting her own business, Greatest Story Creative. She talks about her book "Permission to Try" and "Establish Yourself," which helps optimize six areas of a business. Annie emphasizes the importance of embracing your story when developing your brand and using storytelling in your business. She also discusses her experience with imposter syndrome, delegating tasks, and recommends books for business owners. The conversation ends with a discussion about their love for Disney parks and cruises. Connect with Annie...
2023-04-24
41 min
The Personal Branding Podcast - Brands On Brands
Establish Yourself with Annie Franceschi | Ep. 244
Learn how to clarify your message and move your consulting or coaching business forward. Today we discuss the power of your reputation, your identity, your brand, and how to set up your systems, your operations, and your marketing approach. Our interview guest today is the one and only Annie Franceschi. Annie is a branding expert, six-figure founder, two times bestselling author, and a former Disney storyteller. Her book is called Establish Yourself - Brand, Streamline and Grow Your Greatest Business and it debuted at number one on Amazon in seven categories, including women, business, and consulting. Annie...
2022-11-09
43 min
Social Capital
363: How to Establish Yourself and Your Brand - with Annie Franceschi
Meet AnnieShe is a former Disney storyteller, Best Selling Author, six-figure founder, and branding expert. In 2013, she quit a dream job telling stories at the Walt Disney Studios to start her agency, Greatest Story Creative. Since then, Annie has branded 125+ businesses spoken for 1000s. And release two best-selling books, including her newest, Established Yourself, Brand, Streamline and Grow Your Greatest Business.What's the best way to grow a service business without living on social media?This is what I get all the time. Because you know, nobody, nobody that I know in...
2022-09-28
33 min
BrandBuilders
260: Annie Franceschi
We’ve all had that million dollar idea. The one that kept us up nights because it just made too much sense, and we needed to figure out how to make it happen. That idea that you daydream about and put hours, days, maybe even years into bringing to life. All that work only to realize that you are the only one that knows about your world changing product or service. Ah shoot! Getting the word out can be one of the hardest parts of any entrepreneurial journey and if marketing yourself is beginning to ta...
2022-08-11
27 min
The Far Side of Fitness
423. Annie Franceschi - From Former Disney Story Teller to Greatest Story Creative
Annie Franceschi is a former Disney storyteller, bestselling author, six-figure founder, and branding expert. In 2013, she quit a dream job telling stories at The Walt Disney Studios to start her own agency, Greatest Story Creative®. Since then, Annie's branded 125+ businesses, spoken for thousands, and released two bestselling books including the personal development guide, Permission to Try. Her newest book, Establish Yourself, debuted at #1 on Amazon in 7 categories including Women & Business and Consulting. Today, through her Brand Story Solution and Establish Yourself™ Framework, Annie helps coaches and consultants clearly and confidently grow their greatest businesses without burning out on marketing. Annie is a...
2022-07-02
47 min
The Entrepreneur Evolution
205. Episode #103: Annie Franceschi – Greatest Story Creative
On today’s episode of the Entrepreneur Evolution Podcast, we are joined by Annie Franceschi, a branding expert, six-figure founder, 2x bestselling author, and former Disney Storyteller. In 2013, she quit a dream job telling stories at The Walt Disney Studios to start her own agency, Greatest Story Creative®. Since then, Annie's branded 125+ businesses, spoken for thousands, and released two bestselling books including the personal development guide, "Permission to Try." Her newest book, "Establish Yourself," debuted at #1 on Amazon in 7 categories including Women & Business and Consulting. Today, through her Brand Story Solution and Establish Yourself™ Framework, Annie helps coaches and consul...
2022-06-28
21 min
Health-Powered Productivity with RaderCo
57 - Guest Host Annie Franceschi Talks Branding Tips From Her New Book : Establish Yourself
This is a guest episode of the Health-Powered Productivity podcast featuring Annie Franceschi, branding expert, and storyteller who's giving us tips to "build a business you love that will love you back." Annie Franceschi is a former Disney storyteller, bestselling author, six-figure founder, and branding expert. In 2013, she quit a dream job telling stories at The Walt Disney Studios to start her own agency, *Greatest Story Creative®* http://www.greateststorycreative.com.Since then, Annie's branded 125+ businesses, spoken for thousands, and released two bestselling books including the personal development guide, *Permission to Try*
2022-06-08
12 min
Health-Powered Productivity with RaderCo
57 - Guest Host Annie Franceschi Talks Branding Tips From Her New Book : Establish Yourself
This is a guest episode of the Health-Powered Productivity podcast featuring Annie Franceschi, branding expert, and storyteller who's giving us tips to "build a business you love that will love you back." Annie Franceschi is a former Disney storyteller, bestselling author, six-figure founder, and branding expert. In 2013, she quit a dream job telling stories at The Walt Disney Studios to start her own agency, *Greatest Story Creative®* http://www.greateststorycreative.com.Since then, Annie's branded 125+ businesses, spoken for thousands, and released two bestselling books including the personal development guide, *Permission to Try*
2022-06-08
12 min
She Believed She Could™ Podcast
Four Steps to Unlock Your Greatest Business and Increase Referrals with Annie Franceschi
In today's episode, you'll learn from Annie Franceschi, a branding consultant, and business coach. Her business is Greatest Story Creative, and she works with consultants, coaches, and service business owners to help them brand and grow their greatest businesses.She shares marketing and branding wisdom throughout the ENTIRE episode and helpful resources to enhance your brand and make it easier to grow your business. Most importantly, we discuss how to not burn out as you grow your brand and business.About Annie:Annie Franceschi is a former Disney storyteller, bestselling author, six-figure founder...
2022-04-05
21 min
The YES Effect
How quitting a dream job at Disney led to a dream life with “Establish Yourself” Author, Annie Franceschi
Annie Franceschi landed her lifelong dream job as a writer at Disney…then quit. Despite the career being everything she envisioned it would be, something major was missing. She soon discovered what that was by taking one giant step: ignoring the safety nets and giving yourself permission to try. That leap inspired her bestselling book “Permission To Try: 11 Things You Need to Hear When You're Scared to Change Your Life.” Annie is a six-figure founder, branding expert, speaker and has a new book “Establish Yourself: Brand, Streamline, and Grow Your Greatest Business.” which is already being called...
2022-03-01
35 min
The Course Consultant & Customer Success Show
Episode 39: The Simple Brand "CHIPS" You Need to Land Clients & Sell More Courses
In this interview I speak with Annie Franceschi. Annie is a bestselling author, former Disney storyteller, six-figure founder, and branding expert based in Durham, NC. In 2013, Annie quit a dream job telling stories at The Walt Disney Studios to start her own agency, Greatest Story Creative®. Since then, she's branded 100+ businesses, spoken for thousands, and released a #1 self-development book (Permission to Try). Now, through her Brand Story Solution and business consulting, Annie guides coaches, consultants, and service business owners who want to use their story to confidently, clearly, and consistently market and grow their businesses. Grab the Co...
2021-06-02
23 min
The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)
Social Media and Amplification Method with Annie Franceschi
Does social media marketing make you smile or make you stress? If you’re stressing, you’re definitely not alone and thankfully, there’s hope! Annie Franceschi shares how she makes social media work for her, the value of telling your story, why word of mouth referrals are gold, and why it’s important to include some fun in your strategy! In this podcast episode, we share: How Disney helped Annie learn how to navigate Corporate America Annie’s experience of leaving the film industry to starting her own business What Annie wished she knew at the begin...
2019-11-14
29 min
Business of Story
#107: Using Story To Evolve a Dream Job Into Your Dream Life
Have you ever had a long time achievement become a disappointment? Or worse, your dream becomes a disaster? Our guest this week is Annie Franceschi, founder of the Greatest Story Creative. Annie worked for years to attain her dream job as a writer for Disney. But once she achieved her dream she found it was not what she had hoped. That's why she gave up her long-sought career and began pursuing a new dream. Annie’s passion is helping small businesses and people find their personal story. Individualized branding is her specialty, and her experience in...
2017-08-27
52 min