Shows
The PR Pace PodcastInside America’s True Crime ObsessionVeteran crime reporter and NewsNation correspondent Laura Ingle joins PR Pace founder Annie Scranton to go deep on America’s true crime obsession, the evolution of TV news, and what really happens inside the country’s biggest courtrooms.In this episode, Laura shares:How her true crime YouTube series “The Ingle Edit” was born from the stories TV never has time to airThe haunting 1993 cold case of teacher Sherrilyn Hockley and how new DNA technology could finally solve itWhat she witnessed covering the Scott Peterson, Michael Jackson, David Westerfield, and Sean “Diddy” Combs casesWhy so many people around celebrities...
2025-12-1233 min
Curve Ahead PodcastBuilding Brands Through PR: Annie Scranton on Curve AheadIn this episode of Curve Ahead, host Brian Wiles chats with Annie Scranton, founder and CEO of Pace Public Relations. Annie shares her incredible journey from TV news production to leading a top PR agency and offers actionable insights for entrepreneurs, marketers, and business leaders.Topics include:The difference between PR and marketingHow social media is reshaping the PR landscapeChallenges and rewards of scaling a businessAnnie’s advice for aspiring business ownersThe importance of storytelling in brand buildingWhether you're looking to elevate your brand or na...
2024-11-2630 min
Together Digital Power Lounge, Women in Digital with Power to SharePersonal Branding for Female Executives | Annie Scranton | Power Lounge S2 E35Discover the power of personal branding for female leaders with Annie Scranton, the visionary behind Pace PR.ABOUT THE LOUNGE Looking for more purpose, fulfillment, and professional and personal development? Be a part of our LIVE podcast audience and end your week with Together Digital's Chief Empowerment Officer, Amy Vaughan as she hosts authentic conversations with women in digital who wish to see change or be the change within their industry.Register now and reserve your seat.THIS WE...
2023-12-2948 min
PR After Hours with Alex GreenwoodHow the Creator Economy Can Own the Future with Annie ScrantonHalf of Americans in a recent survey indicated they believe national news organizations intend to mislead, misinform, or persuade the public to adopt a particular point of view through their reporting. In a 2023 survey by Gallup and the Knight Foundation, there is a low level of trust in the media to the startling point where many believe there is an intent to deceive. When asked whether they agreed with the statement that national news organizations do not intend to mislead, 50 percent said they disagreed--only 25 percent agreed.
Not a good sign for the republic or the public relations...
2023-05-0225 min
PR 360How to Practice Thought Leadership with Annie Scranton of Pace PRAnnie Scranton is an expert in thought leadership and the owner of Pace PR, which represents a diverse roster of clients, including Hint Water, Fast Company, Albert, and ConsenSys. Before forming Pace PR, Annie worked for nearly a decade as a television producer, booking for major networks such as CNN, Fox News, CNBC, and MSNBC. Here, she shares how people in any industry can become thought leaders and gives some valuable tips on how to help make it happen.Key Takeaways:- Thought leadership 101.- People in all fields can become...
2023-03-0824 minThe PR Pace PodcastInfluencer Marketing in your PR CampaignThis week's 2nd interview dives into the world of influencer marketing and how this work can truly enhance various PR campaigns. My good buddy, former TVproducer, and now Supervising Producer at Linqia, Ryan Topley, stops by to drop this knowledge on us. We start out this week with an interview w/PPR client Brooke Siem, who we had the pleasure of promoting her book launch. "May Cause Side Effects" is Brooke's harrowing memoir about being prescribed anti-depressants as a minor and the struggles that subsequently followed. She's on a mission to change how society thinks about, and freely prescribes, these...
2022-12-0837 minThe PR Pace PodcastMedia Training for DummiesThis week, we dive into media training tactics with renowned producer turned trainer, Kathleen Foster. She offers tremendous insights into how thinking like a producer will help you prep your clients for better interviews. Also stopping by is Amy Littleton, president of Reputation Partners, who weighs in on the work their agency does in crisis management.
2022-11-3043 min
Media OfflineThe World of PR and the Media with Annie ScrantonJoining us this week is Annie Scranton, Founder and CEO of Pace Public Relations, a full-service media relations and communications agency. Having started her career as a TV news booker, Annie's wealth of diverse experiences informs her approach to helping her clients build their brands. This episode also features a very special appearance from Rose, Annie and Mike's daughter.
2022-11-1844 minThe PR Pace PodcastScaling Your PR Agency: an Interview with Jennifer BersonJennifer Berson is the founder of the PR agency, Jeneration PR. She stops by to talk about her entrepreneurial journey and how she grew her agency into another business -- Jeneration Academy -- and offers some great tips when it comes to scaling your company. Veteran producer Sutton Porter also stops by and shares her best practices when it comes to pitching.
2022-11-1547 minThe PR Pace PodcastResearching the Media: An Interview with Sam Whitmore of Media SurveySam Whitmore is a former print journalist who pivoted his career when he launched Media Survey, a website + platform dedicated to studying + researching journalists, for the benefit of publicists. It's a resource we use daily at PPR. Sam gave some interesting takeaways, plus is an all-around great guy. Also joining is actor + singer, Terron Brooks, who talks about making it in such a competitive field, plus the PR work he did with PPR freelancer Dustin Fitzharris, and the impact that work had on his career.
2022-10-1144 min
Dear FoundHer...Leveraging Press and Publicity to Build Your Credibility and Grow Your Business, with Annie Scranton, Founder of Pace PR“You have to let people know what you’re doing,” says Annie Scranton, Founder of Pace PR, which helps their clients understand and achieve their goals by placing them in meaningful spots within traditional media. TV is still the most prestigious platform for promotion, lending a client instant prestige. This makes it the most competitive medium to be placed in, which is where a PR company like Pace, which Annie founded after a career in television news, offers invaluable connections and expertise.In this episode, Annie explains how even those with a minimal budget can get the word o...
2022-10-0441 minThe PR Pace PodcastDo Press Releases Still Matter?Our first guest this week is Mickie Kennedy, CEO of eReleases, an agency dedicated to the art of press releases. But are press releases still relevant in the world of PR? Tune in to find out! Next up is Pace PR Account Manager + Head of Broadcast, Natalie Medved. From intern to manager to TV guru, Nat shares a day in the life of booking multiple clients daily on national TV.
2022-09-1738 minThe PR Pace PodcastFixing the Workplace with Robyn DudaThis week's podcast brings the energy! First up is PPR client Robyn Duda. Robyn is known as the "workplace fixer" ... all of us who work can and will learn valuable insights from this interview. Next up is PPR Senior Director Alix Abbamonte. Curious about a day in the life working at PPR? Alix shares the good, the better and the best about working as a media relations specialist.
2022-08-0441 minThe PR Pace PodcastGetting Unstuck with Author Shira MillerPPR client, author Shira Miller stops by to discuss her new book, Free and Clear: Get Unstuck and Live the Life You Want. You can say "getting unstuck" is Shira's superpower. And what a super-charged interview this one was! SO much great advice for all you listeners. Producer Krista Brunson also drops in, sharing with us stories from her time at the Today show, to working on entertainment shows now.
2022-07-2743 minThe PR Pace PodcastWhat Success Really Looks Like: Intv with Author Jeremy Ryan SlateThis week's episode features two really inspiring guys! Our first guest is Jeremy Ryan Slate, author and host of the very popular podcast, Create Your Own Life. We talk a lot about what success looks like, with some tactical takeaways you can start implementing today! Next up is Ted Fioraliso, an EP + Senior Reporter at Gray Television, a leader in local news. The pitching tips floweth over for those publicists tuning in.
2022-07-2038 minThe PR Pace PodcastIs our Democracy in Peril? Renew Democracy Initiative Exec Director + PPR Client, Uriel EpshteinThis week Uriel Epshtein, Executive Director of the Renew Democracy Initiative, joins as our first guest. RDI is a client of ours and was founded by chess legend and outspoken Putin critic, Garry Kasparov. Posting this week feels especially relevant, given the Jan. 6th hearings. RDI is doing incredible work to keep our democracy alive and thriving. Also joining is Niall Strange, who is a political columnist with The Hill and a regular contributor to NewsNation's, Morning in America. He gives some really spot on tips for us publicists looking to connect with him. Enjoy!
2022-06-2949 minThe PR Pace PodcastMiami's PR MomentOur first guest this week is Jared Shapiro, Founder of the Tag Experience, a boutique PR agency based in Miami. Miami is *blowing up* and we get into it + why Jared sees being based in Miami as a positive. Next up is our beloved Addi, AE at Pace. We share her journey from intern, to full time to promotion, and what it takes to be successful in your 20s doing PR.
2022-06-2148 minThe PR Pace PodcastNew You Magazine - The Joy of Doing PR for a Beauty Pub + Awards ShowThis week, PPR client Toni Negas joins us to discuss her role as Managing Director at New You Media + the work we did together on their recent beauty awards. It was super fun! Dave Oates also stops by. Dave runs PR Security Service and specializes in helping clients when a crisis arises.
2022-05-3144 minThe PR Pace PodcastThe FoundHER Episode ... Two Incredible Female Founders + PR ProsThis week, two incredibly accomplished ladies join the podcast. Jamie Wolf is the founder of the Million Dollar Story agency, which helps folks to get out of their own way + finally write the book they've dreamed of. We vibed so much + I found this conversation so enlightening. Lindsay Pinchuk also stops by. Lindsay hosts the Dear FoundHER podcast, where she tells each week the incredible stories of female founders.
2022-05-2047 minThe PR Pace PodcastAvoiding a Podfade(!) and other Podcasting InfoPrarthana Sibal is the Head of Sales at Pikkal & Co, an award-winning podcasting agency. Never heard of the expression "podfade" before? Sounds scary, right?! Well, Prarthana has the answers on how to avoid this and successfully launch your own podcast. The non-Situation Michael Sorrentino also stops by. He runs Sorrentino Media, a remote video production company with media training capabilities. Oh yeah and he's also my husband. Check it out!
2022-05-0241 minThe PR Pace PodcastPR for Real Estate Tech: an interview with Agya VenturesPace PR client Nobu Iguchi is our first guest this week. Nobu is co-founder of Agya Ventures, a real estate technology fund that invests in exceptional entrepreneurs and startups in the real estate technology space. Didn't know technology was used so much in real estate?! Me neither. This interview is a wealth of knowledge. Rob Noel also stops by. Rob's with the Washington Writers Network and an extremely talented writer. He gives some wonderful tips for those of you looking to publish op-eds.
2022-04-2038 minThe PR Pace PodcastWhat's Your Workout? WSJ's Jen Murphy on How to Pitch HerThis episode is super fun! First up is PPR client Suzanne McKenzie, founder + CEO of Able Made, an active lifestyle brand that inspires healthy living and combines bold design with responsible manufacturing and community outreach. Her founder's story is both sad, yet inspiring and we congratulate her on a successful NYC pop up store opening! WSJ's Jen Murphy also stops by -- for a special interview including PPR SVP Rose Levy, who met Jen years ago in NYC, developed a true connection with her and has successfully pitched her clients into one of the most coveted sections of the paper.
2022-04-1247 minThe PR Pace PodcastWomen Impact Tech: Promoting Women in Tech in the MediaThis week, PPR client Paula Ratliff of Women Impact Tech is our first interview. Women Impact Tech aims to connect and lift up women in tech through live events and networking. They do such important work and we are proud to partner with them. Nancy Han also stops by. Nancy is the VP of Programming for CNN+, which just launched, and we were so thrilled she made time for us this week!
2022-04-0447 min
Legal Mastermind Podcast - Presented By Market My MarketEP 149 - Annie Scranton - Expanding Your Credibility with a PR FirmAnnie Scranton is the Founder and President of Pace Public Relations (PPR). Scranton started PPR as a solopreneur in 2010 with only herself and has since turned the company into a multi-million-dollar business with more than 40 clients across the globe. Her career expands prior to starting PPR where she worked as a television producer for nearly a decade on CNN, Fo New, and other major networks. PPR is a full-service media relations and communications agency that strategically customizes each client's publicity plan and PR campaign to meet their specific goals and maximize their media exposure. On This...
2022-03-2820 min
Evolving Your WorkplaceLemons out of lemonade – How Annie Scranton grew Pace Public Relations into a thriving firm from a $500 commission.When Annie Scranton found herself out of a job, she wasn’t planning to start a public relations company. But that’s what happened when she took a random $500 commission to put a specific client on a specific show. Though she always wanted to be Katie Couric in front of the camera, Annie has now found a sweet niche in the volatile and highly competitive national public relations arena by staying focused on the best possible solution for her clients. That means leveraging a network she built behind the scenes to secure those valuable placements that ultimately translate into high...
2022-03-2448 minThe PR Pace PodcastCEO Spotlight: Nick Jordan of Narrative, the #1 Data Commerce PlatformPPR client Nick Jordan- CEO of Narrative - the #1 data commerce platform - stops by. We talk about why data isn't/shouldn't be a dirty, 4-letter word! Also joining this week is Alexandra Canal, reporter for Yahoo. She offers some really great insights on pitching!
2022-03-1634 minThe PR Pace PodcastLeveraging a Political Background in PR Crises: An interview with Bill ColettiBill Coletti is a PR legend, with expertise in handling crises -- and he often calls upon his background in politics to navigate these experiences. I learned so much from him! Nicole Fallon also stopped by. Nicole is a business journalist who now runs a content studio ... she offers great tips for writing clearly that will help with pitching!
2022-03-0342 minThe PR Pace PodcastPitching Local NYC MediaThis week, NY1's reporter + weekend anchor, Shannan Ferry, stops by to talk about working in the country's number one local market. Justin Goldstein also joins us. He's the founder of Press Record Communications - we talk about the importance of relationships with our clients + the media.
2022-02-2446 minThe PR Pace PodcastLeading Through a CrisisThis week, Fred Garcia stops by and if you want to learn about leading through a crisis - this is the podcast for you! Fred has worked with countless executives during crises and he gives us some incredible advice. Mary Elkordy also stops by -- we met through Geraldo, and we discuss her journey from producer to publicist and her best practices for pitching.
2022-02-1548 minThe PR Pace PodcastLiving and Embodying Your Own Personal BrandThis week, I'm honored that not one, not two but THREE incredible women join me on the PR Pace Podcast! First up is Fiona Dawson, a beloved PPR client and author of the forthcoming book, "Are Bisexuals Just Greedy?" A cheeky little title, yes, but Fiona is a living embodiment of living her truth and thriving while doing so. Stephanie Groves + Leslie Bailey also stop by to discuss Indy Maven, an online platform, community and news-source for those living in the Indianapolis area. They have a really great journey + startup story that I hope you'll enjoy.
2022-02-0139 minThe PR Pace PodcastThe Art of the SellThis week, sales guru, PPR client and founder of 7th Level, Jeremy Miner, joins the podcast. I loved this interview - sales has so much that goes into it, especially psychology. We all "sell" on some level in our day-to-day ... Jeremy and his company help to make this process more efficient. He's terrific. Also joining us is Talia Tirella - she's a producer for Cheddar TV and a friend of PPR. She and I go way back ... love the tips she offers for those looking to pitch her and get their clients on Cheddar!
2022-01-2550 minThe PR Pace PodcastThe Fin-Tech EpisodeThis is the Fin-Tech episode! PPR client Amar Gautam is the founder of Hyperlinq, a trading platform for cryptocurrencies. Also stopping by today is Spencer Israel, who is the EP of BenzingaTV. If you nerd out on tech and finance -- this is the podcast for you!
2022-01-2042 minThe PR Pace PodcastMeet Marni: the only Wing Girl you'll ever need!Buckle up, this week's episode is FUN! Marni Kinrys, founder of the Wing Girl Method, is a beloved PPR client who -- as you may have guessed -- helps men out as a wing girl would, with great advice about communication when you're dealing with the opposite sex. I've never wanted a glass of wine as much as I did during this conversation - I hope you'll have as much fun listening as I did recording! PPR friend Yitzi Weiner also stops by to talk about his online work with some great tips for pitching Thrive and other outlets!
2021-12-2141 minThe PR Pace PodcastFull Circle: When a PR Firm Becomes the ClientThis week the table's are turned! PPR former client, Crystal Proenza, joins the podcast to, of course, talk about the benefit PR brought to then-startup, Honest Buildings, when we directly worked together years ago. She has since gone on to start her own company, Growth Mindset NYC, where she helps businesses -- mine included -- figure out how to grow, and grow smartly. I just adore her and she's helped PPR so much -- maybe she can inspire your business to get to that next level! Also up is Wes Shephard, who co-hosts the Hard Factor News podcast, a favorite...
2021-12-1439 minThe PR Pace PodcastThe PR Power Women EpisodeTwo powerful women join the PR Pace Podcast this week! Lynn Raynault is the President + Co-Founder of Hush, a service that empowers families to take control of their digital lives and privacy. You need to hear this interview - it will change the way you think about your digital footprint. Vera Gibbons also stops by - the question isn't *what does Vera do, it's *what doesn't she do?!* Vera is a consumer spending expert, TV pundit and contributor to Yahoo! She offers fantastic tips for pitching the media.
2021-12-0845 minThe PR Pace PodcastThe Travel Episode: Pitching Travel Stories to the MediaAhead of Thanksgiving + the busy travel week, we have a great travel PR episode for you. Up first is Lee Abbamonte, the youngest person in the world to have traveled to every country on the earth. We helped launch his PR efforts and he's got a great story. Next is Paula Froelich, intrepid travel reporter + former Page Six gossip columnist. She's got insightful tips for those of you trying to pitch her.
2021-11-1748 minThe PR Pace PodcastSpotlight Interview: Liz Claman, star anchor at the Fox Business NetworkWe are totally fan-girling out right now and totally humbled that Liz Claman, Fox Business anchor and host of the Claman Countdown, joins us today as our spotlight interview. Liz is generous with her time and insights into her daily routine of hosting the top 3pm business news show and what she thinks makes a great guest + pitch ... very unique tips for us publicists. Enjoy!
2021-11-0935 minThe PR Pace PodcastConservatives + the Media: Do We All Have More in Common Than We Realize?Longtime PPR client John Hart is our first guest this week. As a staunch conservative, John has thrown himself into the climate change debate, offering smart solutions from a conservative perspective on how to fight climate change. We discuss how certain issues just shouldn't be partisan ... and how we have more in common than we all may realize. OAN Executive Producer Chris Boyle also stops by with great insights as to how to get your conservative clients featured on the network.
2021-11-0132 minThe PR Pace PodcastPR for DTC Kits: A Look Inside Startup Oral GenomePace PR client Dr. Tina Saw stops by the podcast this week to discuss her new, direct-to-consumer oral health kit, Oral Genome. In just a few days, a simple swap that you mail back for processing at a dental facility gives you a deep dive into your oral health- how prone you are for cavities, bad breath, gingivitis and more. Oral Genome gives you the power to take control of your mouth's health. Dr. Saw is a dream client who we've been so lucky to work with. Also stopping by this week is Brandy Whalen of Kitcaster -- she is...
2021-10-2531 minThe PR Pace PodcastGaming + PR: An Interview with Stakester CEO + Co-Founder, Tom FaireyBuckle up, folks, this week's episode brings TONS of energy + info to those wanting an inside look at how PR can aide in brand awareness for startups. Stakester CEO Tom Fairey joins to discuss how the pandemic helped catapult their platform to the masses. He shares his experience working with Pace PR and how, even as a new business, they are putting a premium on employees health, mental + physical. Peter Woolfolk also stops by. Peter is a legend in PR, having worked with the Clinton administration and many other heavy-hitters. He breaks down politics + PR like the true pro he...
2021-10-2047 minThe PR Pace PodcastCooking with Capri Cafaro, Our Favorite Culinary ClientThis week, PPR client fave Capri Cafaro joins the podcast to talk about her incredible journey from politics to cooking! She's been so fun to work with and we love to hear how PR has aided in her overall brand awareness. Longtime friend to PPR, radio producer Crissy Whalin, also stops by to talk about the art of pitching radio and why radio is here to stay!
2021-10-1339 min
PR ProfilesAnnie Scranton, Founder and President, Pace Public Relations | PR ProfilesIf you don’t know this month's special guest yet, then it’s our absolute pleasure to introduce you to PR powerhouse and fellow podcaster, Annie Scranton! Annie is the founder and president of Pace Public Relations and the host of the PR Pace podcast. We’re excited to have her join us for Episode 4!
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Head over to https://www.agilitypr.com/prprofiles/ for the full show notes
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2021-10-0712 minThe PR Pace PodcastInternational PR: Going Global with your PitchesThis week I'm pleased to have two incredible PR pros join me on the podcast, both with expertise in running global accounts. Pragya Dubey is the VP of Global Services & Media Analytics at Agility PR Solutions and Mike Maynard runs Napier, a UK based tech PR firm. Their insights into pitching globally and supporting global clients is invaluable.
2021-10-0540 minThe PR Pace PodcastQuilting is a PR Trend: An Interview with Our Client, Gotham QuiltsIn this episode, we interview a new client and an immediate fave, Gotham Quilts. Co-founded by two extraordinary women, Gotham Quilts is a store-front in midtown Manhattan selling all things quilting and offering classes. To say they had to pivot during the pandemic would be an understatement. Their story is inspirational and I hope you'll enjoy it. Radio host + producer Tim Burg also stops by to talk about why some radio hosts enjoy more popularity over others.
2021-09-3041 minThe PR Pace PodcastFascinating EntrepreneursThis week, we interview the host of the very popular "Fascinating Entrepreneurs" podcast, Natasha Miller, who gives us stellar advice on how to pitch your client to be a guest on her show. Dear friend Leigh Harrington also stops by to talk about her transition from in-house comms for various think tanks to now running her own PR shop.
2021-09-2030 min
Get Your Smith TogetherThe Value of Saying Yes with Annie Scranton '02Annie Scranton '02 never planned to start a multi-million dollar all-women PR firm, but her ability to ask for help when needed, build relationships that last, be curious, and say "yes" - opened many doors for a successful future. Annie shares why it's ok not to have it all figured out in your 20s, and what she is looking for in new talent.
2021-09-1615 minThe PR Pace PodcastSurviving the OMG's in Your Media CareerThis week's episode is FUN you guys! PR guru Jeremy Murphy stops by to chat about his hilarious new book, "F*ck Off, Chloe! Surviving the OMGs! and FMLs! in Your Media Career." It's a real hoot, but Jeremy also gives us the real-real on what working in agency life is like. Also, one of PPR's all time favorite clients, Andrew Stoltmann, stops by. He's the king of one-liners on cable news. You don't want to miss this episode!
2021-09-0836 minThe PR Pace PodcastAn Interview with a Legend: CNBC's Bill GriffethI'm honored this week to interview Bill Griffeth of CNBC fame. Bill was an anchor at CNBC for decades and a veteran, class act in the field of business broadcast TV. He shares his experiences behind the camera and what he's up to now. PPR client Jay Young also stops by to talk about his business of investing in the oil + gas industry.
2021-08-2438 minThe PR Pace PodcastPR + Advertising: An Interview with Nick Primola of the ANAIn this episode, Nick Primola of the ANA (Association of National Advertisers) stops by to discuss the work he's doing, specifically with the Growth Council + its upcoming Global Day of Learning. As client of PPR, it's an interesting conversation about the intersection of PR + advertising. Medical reporter Lynn Allison of Newsmax Health also stops by and talks about her journey as a reporter and reporting during a pandemic.
2021-08-1742 minThe PR Pace PodcastCovid Continues: An Interview with Leading Virologist Dr. Angela RasmussenAs the delta variant rages on, we speak with PPR friend + client Dr. Angela Rasmussen about her meteoric rise to media fame on the heels of the pandemic. She shares with us the good, the bad and the ugly about being in the media spotlight. Science writer Tara Haelle also drops by and she fills us in on the process of fact-checking when it comes to in-depth scientific pieces. She also offers great tips for publicists looking to pitch her!
2021-08-1056 minThe PR Pace PodcastSustainability + PR: An Interview with Trivium PackagingPace PR is proud to work with Trivium Packing, a leader in aluminum packaging. You probably don't think about who makes the can for the canned goods you buy, or your shampoo bottle, etc. Chances are high that Trivium Packaging is the one behind it! What you also many not know is that certain materials, like aluminum, can be recycled endlessly, making it a much more sustainable choice. I speak with Ann Halvorsen, VP of Global Comms, about their sustainability efforts and much more in this episode. Also dropping by is Alisa Wolfson, an incredible freelance writer who interviews our...
2021-08-0526 minThe PR Pace PodcastLuxury PR for Jewelry + AccessoriesIf you love jewelry, accessories + luxury -- this is the episode for you! We interview beloved client Gina Feldman Love, founder of Auvere, a direct-to-consumer 22+24 karat gold jewelry brand. Her pieces are incredible and so is she, inside and out. We talk about her career path and how PR has helped to boost her brand. Harman Pradhan also stops by. Harman has an illustrious career covering accessories + fashion for most of the major magazines. She offers some really great tips for pitching to those outlets!
2021-07-2831 min
Fascinating EntrepreneursHow to Get Media Attention Without a Publicist with Annie Scranton Ep. 28Since Annie started Pace PR as a solopreneur in 2010 the company has grown out of her studio apartment with one employee (herself!) into a multi-million dollar business with more than 40 clients spanning the globe and ten employees in multiple office locations. She’s loved the journey and enjoys working with all of her colleagues and clients, even if it’s remotely for right now.Prior to forming PPR, Annie worked for nearly a decade as a seasoned television producer, booking for major networks such as CNN, Fox News, CNBC, MSNBC & ABC. TV is definitely a specialty of Anni...
2021-07-2727 minThe PR Pace PodcastPublic Relations for Dummies!We're honored this week to be joined by Eric Yaverbaum, author of "Public Relations for Dummies." He's such a fun interview and is in the throws of an epic PR career. My good buddy Jay Jones also stops by. Jay and I go way back from the Geraldo days and now he runs Always On PR, helping his clients get on TV.
2021-07-1951 minThe PR Pace PodcastStartup PR! Publicizing a New Mobile SpaThis week we're joined by PPR client Michaela Milano, who runs Mobile Meraki, a brand new mobile spa on Long Island. We talk about how PR has helped her new business and what's ahead for their company. Also joining us this week is Bold TV producer, Cheyenne Reid, who talks to us about this fun and insightful TV network.
2021-07-0734 minThe PR Pace PodcastThe Finance Episode: Conscious Investing + Cheddar TVThis week, PPR client Eva Yazhari stops by to talk about her new book "The Good Your Money Can Do" and her life's work + passion in the space of conscious investing. Francesca Conti, intrepid producer with Cheddar TV, joins as our FIRST in-person podcast guest + offers insights into pitching day-of-news producers.
2021-06-2236 minThe PR Pace PodcastPitching Freelancers: An Inside LookThis episode we talk to longtime freelance journalist, Michael Stahl. Michael has written for every publication under the sun like Rolling Stone, Vice, Huffington Post and more. He goes deep into what makes a pitch great and what just doesn't work -- he even reads two on air! PPR friend Susan Lindner also stops by -- Susan helps her clients with story telling ... something she calls Innovation Storytelling. Listen and learn what it's all about!
2021-06-1553 minThe PR Pace PodcastThe Parenting Episode: PR for parenting + educationWe kick off this parenting episode with Pace PR client Jen Mendelsohn, co-founder of Braintrust, a platform that connects parents with teachers available for tutoring. Also joining us is Susan Borison, editor of Your Teen, a magazine with all sorts of great advice for parents of teenagers.
2021-06-0736 minThe PR Pace PodcastCannabis in the MediaIt's the cannabis episode! This week we talk with client Joe Schrank of The Heavenly Center, a new rehab in LA that's using cannabis (yes, cannabis) to medically treat patients with opioid addictions. Controversial, for sure, but proving to work. Jeremy Berke from BI also stops by to share with us how he likes to work with publicists and some best practices for pitching.
2021-06-0152 minThe PR Pace Podcast"Make a lot of Money, Help a lot of People, Have a lot of Fun!"This episode *will* leave you inspired! Our first guest is entrepreneur Sheila Marmon, the founder + CEO of Mirror Digital, an interactive media + advertising company. Sheila is heavily involved in DEI issues and I was so honored to interview her. David Meltzer also drops by. If you don't know who David is, you WILL! He is an entrepreneur, coach and LinkedIn Live + podcast host who *will give you a recipe for success!
2021-05-2038 minThe PR Pace PodcastPitching the Conservative POVThis week we focus on the conservative perspective. Pace PR client, T.W. Shannon joins us, to discuss his role as the CEO of the Chickasaw Community Bank and conservative political commentator. Journalist, TV host and think tank fellow Carrie Sheffield also stops by to talk about the media and how right/left journalism has progressed.
2021-05-1249 minThe PR Pace PodcastPR for the Security + Cybersecurity Real: An Interview with Monica Palmer of ConcentricSecurity firms need PR, too! And in many ways, this sector needs even more thoughtfulness when promoting to the public, based on the sensitive nature of the industry's clients. We talk with PPR client Monica Palmer of Concentric about her role as Marketing Manager and how PR has helped spread the word about their company. Veteran CBS reporter and anchor Susan Koeppen also stops by to talk about local vs. national and life after TV.
2021-04-3038 minThe PR Pace PodcastThe Power of Poetry: A Conversation with Poet Aaron PoochigianPoetry is having a moment! Check out this super interesting interview with our client, poet Aaron Poochigian -- he reads a pandemic poem to me and it's SO good!! Anjalee Khemlani also stops by. She is a healthcare reporter for Yahoo! Finance and we have a great chat about the future of media (hint: it may be TikTok!).
2021-04-2046 min
The Legal SlantI Wanna be on TV with Annie ScrantonDo you want to land that major TV network interview? Powerhouse publicist and PR expert Annie Scranton gives us tips for landing TV interviews and leveraging media opportunities. She also shares insider stories from her days as a TV producer.
2021-04-1943 minThe PR Pace PodcastInnovation + Ingenuity: Two Tastemakers in the PR GameIf you geek out over innovation + ingenuity ... this is the episode for you! We talk with two amazing guests: Scott Kirsner, who runs Innovation Leader + Adam Johnson, author of the Bullseye Brief newsletter. From the future of work, to shining a light on exciting new tech companies and the PR game behind it ... this episode will get you thinking.
2021-04-1557 min
Unleashed - How to Thrive as an Independent Professional398. Annie Scranton on Public Relations - Inside AdviceAnnie Scranton is the founder and president of Pace Public Relations; she has been a producer at the CBNC, an assistant booker at Fox News, a booking producer on Good Morning America with ABC News, and has a Masters in Public Relations. In this episode, Annie shares her experience and knowledge in public relations. Annie can be reached through https://www.linkedin.com/in/anniescranton or her company website http://www.pacepublicrelations.com Key points include: 10:00: Becoming a known expert 17:19: Tips on being picked up by a reporter 23:05: Objectives a...
2021-04-1153 minThe PR Pace PodcastThe New York Episode: NYC doc Dyan Hes + WNBC Alum Jane HansonIf you love strong, bold New York women this is the episode for you! We begin by interviewing longtime PPR client, Dr. Dyan Hes, who runs Gramercy Pediatrics. Legendary NYC anchor + reporter Jane Hanson also stops by to talk about life after local news and her thriving media training consultancy.
2021-04-0948 minThe PR Pace PodcastThe Resurgence of Court TVIn this episode we talk with Court TV anchor Julie Grant about the growing popularity of Court TV from its relaunch. We also chat with PPR client Josh Knauer, co-founder Jumpscale, a wellness-focused business consulting firm that helps companies improve impact and support financial and organizational wellbeing. PR has definitely helped his business- tune it to hear how!
2021-03-3139 min
The Fractional CMO PodcastCemoh106: What's BYOP? 5 Steps to Being Your Brand's Own Publicist with Annie ScrantonSimon chats with Pace PR President and Founder, Annie Scranton on being your brand's own publicist.
You can contact Annie Scranton here:
https://www.linkedin.com/in/anniescranton/
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Contact the team at www.cemoh.com or Simon here.
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2021-03-2929 minThe PR Pace PodcastThe UK Episode! Meghan Markle, Pitching UK Media and So Much MoreThis week we have two fantastic British PR pros joining the podcast: Nick Braund of Words + Pixels and Rob Goldstone of Oui2. If you're Royals obsessed or trying to break into media across the pod, this is the episode for you.
2021-03-1852 minThe PR Pace PodcastTech PR, Conservative PR + Meghan Markle ... What More Could You Ask For?!This week, we talk with Ed Zitron, a master in the world of tech PR. He offers blunt analysis of the space with some pretty easy tips for pitching tech reporters. Dear friend Alex Rosenwald who runs Comms for the Washington Examiner also stops by to talk about the future of conservative media. And of course, we had to end on the PR aspect of Prince Harry + Meghan Markle's bombshell Oprah Interview! It's all here guys!
2021-03-0949 minThe PR Pace PodcastThe Sports Episode: Pro Athlete Haley Rosen on Pivoting from Athletics to EntrepreneurshipThis week we focus on sports! Haley Rosen joins us to chat about her journey from pro soccer star to startup founder of Just Women's Sports. Journalist Brett Smiley stops by to share insights into sports reporting, the new world of sports betting media and how to best pitch in this arena. Get it?!
2021-03-0344 minThe PR Pace PodcastPitching Wellness: Chatting with Celebrity Nutritionist + New Author, Dr. Daryl GioffrePPR Client Dr. Daryl Gioffre talks with us about his new book "Get Off Your Sugar" and how the media has helped in his book campaign. We also interview Paula Rizzo, medical + health producer turned business owner + author.
2021-02-2450 minThe PR Pace PodcastThe Importance of Branding + Marketing Before PR Efforts BeginThis week, marketing + branding expert Jinja Birkenbeuel joins the podcast to discuss why, without marketing + branding efforts in place, PR outreach will likely not be effective. Also joining is financial news producer Lizzie O'Neil.
2021-02-1946 minThe PR Pace PodcastPitching Hawaii: An Interview with KITV's Maleko McDonnellIn this episode we talk to Maleko McDonnell, an on-air reporter for the ABC affiliate KITV out of Honolulu. We also chat with longtime PPR client, the CEO of Concern Worldwide US, Colleen Kelly.
2021-02-1249 minThe PR Pace PodcastPivoting in the Pandemic: How Brands Survived & ThrivedRetail Apocalypse. Cancel Everything. You remember these phrases, right? Today we're talking to Mark Kohlenberg of WDM (Well Dressed Men) about his premium men's footwear + accessories businesses and their strategy during this pandemic. Also joining us is Breana Murphy of Mansueto Ventures, which runs Inc. + Fast Company magazines. As the head of live events, pivoting during the pandemic was her main job.
2021-02-0348 minThe PR Pace PodcastHow to Pitch Rachael RayIn this episode with speak with longtime Rachael Ray producer + executive Tommy Crudup; Pace PR client Ryan Payne of Payne Capital Management; and my take on the Bernie Sanders memes!
2021-01-281h 06The PR Pace PodcastInauguration Episode! The Boost We All NeededThe Inauguration Episode! My take on how Biden's inauguration was the day/moment so many of us needed. I talk Craig Greiwe, a marketing guru with Rogers & Cowan who explains ... what IS marketing? Plus an interview with my dear friend and media darling, Denise Albert of The Moms.
2021-01-2149 minThe PR Pace PodcastThe PR Pace: PR for Financial Services + Local TV News Secrets RevealedIn this episode we speak to PPR client CPA Paul Miller, former local TV news anchor Donna Adamo and my take on corporations pulling back from donations to the Senators who did not vote to certify Biden's election.
2021-01-1345 minThe PR Pace PodcastHilaria - Thank you, but also, Why?In this episode we talk to Dr. Leo Nissola about the coronavirus + how the media has helped him to not only grow his profile, but also to spread accurate information on the virus. Veteran TV producer Andy Hoffman joins for a walk down memory lane, all the way back to the OJ Simpson trial. And we end on ... what else? HILARIA!!!
2021-01-061h 04The PR Pace PodcastIt's The Real Santa -- Seriously, Santa is on this episode!!In what may be PPR's favorite client, today we talk to SANTA -- from ItsTheRealSanta.com along with the lovely Hitha Herzog, a top retail reporter + dear friend.
2020-12-2152 minThe PR Pace PodcastAll Things Celebrities: A Therapist to the Stars, a Former Gossip Reporter and the new KFC Flick
2020-12-1546 minThe PR Pace PodcastThe PR Pace: Flying Private with Jet It's CEOThis episode explores the ins and outs of ABC News with intrepid producer David Perozzi. Host Annie Pace Scranton also interviews Pace PR client Glenn Gonzales, who runs the private aviation company Jet It.
2020-12-0244 minThe PR Pace PodcastThe PR Pace: Talking TV -- booking tips + how the media can help your businessIn this episode, Annie talks to former producer Lindsay Carlton about booking for live cable news + her journey into medical news production. Pace PR client attorney Richard Roth also joins, sharing how PR has benefitted his law firm.
2020-11-2538 min
The PR Podcast14. Running a PR Agency with Annie Scranton, Pace Public RelationsRunning a PR Agency is a tough job! Annie Scranton is the Founder and CEO of Pace Public Relations, a full-service media relations and communications agency based in New York City. PPR strategically customizes & tailors each client’s publicity plan to meet their specific goals while maximizing their media exposure.
The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun. Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher edu...
2020-11-2331 min
Think Courageously with Deb Cummins StellatoThe Leap of Courage with Annie ScrantonSometimes we choose the pivot, sometimes the pivot chooses us. Meet Annie Scranton. Annie is a former TV producer working on shows on FOX, CNN, MSNBC, and ABC's Good Morning America, and NBC's TODAY Show. Now, as a PR-pro, she helps craft messages for brands like Hint Water, Fast Company, Saffron Roads, and travel darling, Away suitcases.Over a decade ago, Annie Scranton was a producer for some of the biggest networks on TV. But when her show was canceled, she found herself an unexpected entrepreneur. Utilizing her own story as inspiration.
2020-11-0643 min
The Iridescent PodcastBuilding a Standout Brand & Career with Annie ScrantonIn this episode of season 3, we interview Annie Pace Scranton founder of Pace PR. Prior to forming Pace Public Relations, Annie worked for eight years as a seasoned television producer, booking for major networks such as CNN, Fox News, CNBC, MSNBC & ABC. Now, Pace PR has multiple clients on national + local TV every single day, including CNBC, Fox News, HLN, MSNBC, Fox Business Network, Bloomberg TV, and many others. Annie also spends time speaking on the topics of PR, women in business and the importance of personal branding. She is a member of the New York Women...
2020-11-0243 min
Wealthy Woman Lawyer Podcast, Helping you create a profitable, sustainable law firm you loveAnnie Scranton | How a Media Presence Could Help Grow Your Audience and Your BusinessOn this week’s episode of the Wealthy Woman Lawyer Podcast, we speak With Annie Scranton, the President and Founder of Pace Public Relations, an all-female, full-service media relations and communications agency specializing in TV, radio, print, and web placement. Prior to founding Pace, Annie worked as a guest booker for major networks including CNN, CNBC, MSNBC, Fox News, and ABC, which affords her a unique understanding of behind the scenes television, as well as a very large network of contacts.Annie says, “One of the most critical steps that people really miss when they're trying to p...
2020-09-3041 min
She Owns SuccessHow To Become A Thought Leader In Your Industry - With Annie ScrantonAnnie Scranton founded Pace PR after a seemingly unfortunate career event caused her to make a sudden career pivot. After spending a decade of her career as a producer, booking for major networks such as CNN, Fox News, CNBC, MSNBC & ABC, Annie learned what it takes to get booked on a television spot and the value of thought leadership In this episode, Annie shares her insights on how to become a thought leader and gives her inside tips for getting noticed in media and for getting booked as an expert on any show. Topics Discussed ...
2020-09-1345 min
The NextFem Podcast | Real-Talk with Successful WomenRaise Your Visibility - with Annie ScrantonIf you want to raise your visibility by being interviewed on TV or by print journalists, this is the episode for you. Join us to learn more! Annie Scranton is the founder and president of Pace Public Relations. Annie and her team focus solely on media relations, getting their clients placements on traditional news outlets on TV, radio, print, and digital. On any given day, Pace PR has multiple clients on national TV, which isn’t easy to do. Acting as a guest booker for major media networks like CNN, FOX News, CNBC, MSNBC, and ABC, Annie’s brand of publi...
2020-08-3144 min
The NextFem Podcast | Real-Talk with Successful WomenRaise Your Visibility - with Annie ScrantonIf you want to raise your visibility by being interviewed on TV or by print journalists, this is the episode for you. Join us to learn more! Annie Scranton is the founder and president of Pace Public Relations. Annie and her team focus solely on media relations, getting their clients placements on traditional news outlets on TV, radio, print, and digital. On any given day, Pace PR has multiple clients on national TV, which isn’t easy to do. Acting as a guest booker for major media networks like CNN, FOX News, CNBC, MSNBC, and ABC, Annie’s brand of publi...
2020-08-3144 min
Women, Wine & Leadership#98 Annie Scranton on strategies for moving from unemployed to unstoppableIt's never easy to lose your job, but for Annie Scranton it was the gateway to a totally new career. She was 28 when she lost a coveted role as a TV producer and started calling friends to see if anyone knew of any work. One offer to place a personality on a TV show, led to another and another. This year Pace Public Relations celebrates its tenth anniversary, booking geniuses and business leaders on CNBC, Fox News, HLN, MSNBC, Fox Business Network, Bloomberg TV, and many other networks. One of her clients wrote a book that turned into a...
2020-06-2422 min
The She Leads Podcast | Rewriting the Rules of EntrepreneurshipPractical, Evergreen PR Advice for Thought Leaders and Businesses with Annie Scranton, Pace PR Meet Annie Scranton: Founder & President of Pace Public Relations & Former TV producer 2.58 An Email that changed the course of her life 5.53 A secret for growing your network 8.27 Want to be a successful entrepreneur? Love what you do! 11:36 How to get noticed by traditional media? 12:11 Gain insight into your uniqueness - Just ask others what they think! 15:23 Use comparative analysis! 16:30 COVID entrepreneur challenges: Is it smart to put yourself out there now? 18:56 Do your research. 20:22 Don't randomly pitch yourself to journalists by email - build relationships. 21:42 How a PR can he...
2020-05-0139 min
THRIVE: Your Agency ResourceEP 66: Navigating Agency Life Transitions, with Annie ScrantonThe post EP 66: Navigating Agency Life Transitions, with Annie Scranton appeared first on Kelly Campbell.
2020-02-2727 min
THRIVE Podcast: Your Agency Resource | Hosted by Kelly CampbellEP 66: Navigating Agency Life Transitions, with Annie ScrantonThe post EP 66: Navigating Agency Life Transitions, with Annie Scranton appeared first on Kelly Campbell.
2020-02-2700 min
Unleashed - How to Thrive as an Independent Professional205. Annie Scranton explains how public relations worksOur guest today is Annie Scranton, the Founder of Pace Public Relations,a full-service media relations and communications agency based in New York City. If you want to raise your visibility by getting interviewed on TV or by print journalists, this is the episode for you, since Annie explains to me the basics of how public relations work. You can find out more about Pace Public Relations on their website, pacepublicrelations.com Annie's LinkedIn URL is: https://www.linkedin.com/in/anniescranton/ and you can follow Annie on Twitter...
2019-10-0842 min
The Stand Out NOW! PodcastEP 25 - Annie Scranton - Why Being Valuable Is Good Marketing For Your BusinessKatie Couric. She's a famous American television news anchor who has inspired many women to get into broadcast journalism. Our guest, Annie Scranton was one of them. Being a TV reporter was her goal until she was let go from a CNBC guest producing job when the show she was working on was cancelled. At that point, she already had a healthy contact list due to her various media experiences, so she sent an email blast stating that she lost her job, and if anyone knew of any opportunities, they should let her know. It was a great move because a...
2019-09-1027 min