Shows
Ecommerce BraintrustFueling Families, Driving Growth: The Recipe Behind the #1 Brand on Instacart | Category Disruptors - Anouck Gotlib of Belgian Boys - Episode 397🎙️Interview with Anouck Gotlib of Belgian Boys  The Category Disruptors Series continues!  We’re excited to share Part 2 in our series spotlighting the female CEOs and founders behind some of the fastest-growing and most innovative brands in their categories.  This episode features Anouck Gotlib, co-founder and CEO of Belgian Boys—the company behind the high-quality, ready-to-eat Belgian waffles, pancakes, and crêpes we all know and love.  Belgian Boys was recently named Instacart’s #1 Fastest-Growing Emerging Brand in 2024, a reflection of its strong momentum and grow...2025-06-1728 min
Professional Jealousy PodcastEp.09 / Clara Paye, Founder Unite FoodsBringing a Unique Flavor of Entrepreneurialism:Clara is an entrepreneur and founder of Unite Food, the world’s first globally inspired protein bar brand. With a mission to bring unique flavors from around the world to your pantry, Unite Food celebrates global tastes and wholesome nutrition.Before starting Unite Food, she spent 17 years as the Managing Director of EZ-FLO International, developing expertise in marketing, operations, and leadership. She is also the founder of (included), a non-profit supporting founders in CPG, a mentor at SKU, a leading CPG accelerator, and an active member of NextUp and YP...2025-04-2346 min
Nombase PodcastBelgian Boys’ Bagmageddon: Expo West Success or Swag Grab?At Expo West, everyone was either carrying the Belgian Boys pink bag or talking about it. The line around their booth was for the bag—waffles and pancakes took a backseat. Known for great swag, did Belgian Boys go too big this time? Was it worth the investment? When the bags ran out, did the brand see their show goals realized? Anouck Gotlib, CEO of Belgian Boys, reveals whether it paid off and what they learned from the experience.  2025-03-2530 min
Predicting The Turn w/ Dave KnoxThe Switch From The Freezer To The Fridge That Catapulted Belgian BoysBreakfast is a daily ritual, but for years, the options on US grocery store shelves were uninspiring—until Belgian Boys entered the scene. Led by Anouck Gotlib and her husband Greg, the brand has transformed the way Americans enjoy breakfast with authentic, European-inspired waffles and pancakes. In this interview, CEO Anouck Gotlib shares how Belgian Boys grew from a side hustle into a category-defining brand now found in 12,000 stores nationwide. I sat down with Anouck to discuss the challenges of scaling a food business, the strategic move from frozen to refrigerated aisles, and the lessons learned in building a be...2025-03-0326 min
Think Big with Dan & QasimWhimsical and Amazing: Anouck Gotlib's World of European-Inspired Foods | Think Big with Dan & QasimIn this episode of "Think Big with Dan and Qasim," we sit down with Anouck Gotlib, the CEO of Belgian Boys and an EY Entrepreneurial winner. Anouck's journey is nothing short of inspiring as she shares her story of sparking moments of joy in people's lives through delicious European-inspired foods.Belgian Boys, a woman-owned and women-led company, specializes in quick-and-easy breakfasts and individually wrapped cookies. What sets them apart is their commitment to delivering happiness in every bite, without GMOs, artificial flavors, or preservatives.Join us as we delve into Anouck's path from passion to...2024-05-0122 min
Nombase PodcastExpo West Tips and Tricks From a Top ExhibitorBelgian Boys' Anouck Gotlib and Tracy Motz offer insider tips and tricks to help exhibitors have the best Expo West. Hear their strategies on how much and what to sample, creating memorable swag, aligning show goals across departments, nailing booth basics, and navigating the balance between sharing innovation and protecting trade secrets.2024-03-0741 min
Venture PillE108: Interview with Anouck Gotlib, CEO and Chief Belgian Girl of Belgian BoysOur Social Media Pages, follow us and engage with the Pill-grim community!Join our Entre CommunityInstagramTwitter YouTubeTikTokLinkedInAnd now for this week’s prescription:On this week’s dose, we have Anouck Gotlib, CEO and Chief Belgian Girl of Belgian Boys, the company on a mission to turn up the happy, one sweet moment at a time.Anouck had an awesome journey to becoming CEO of Be...2024-02-2929 min
Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage InvestingHow She's Bringing The Belgian Waffle To The American Diet...and 8,400+ stores with Anouck Gotlib, CEO of Belgian BoysWelcome to The Consumer VC, a newsletter and podcast about venture capital and consumer. Brought to you by Propeller Industries.Hey Friends,Our guest today is Anouck Gotlib, CEO of Belgian Boys. Belgian Boys is bringing european treats like belgian waffles, brioche french toast, crepes and other delicious delights to the American home. They are now retailers like Walmart, Target, Whole Foods.This episode is brought to you by Propeller Industries.Propeller Industries is the leading strategic finance and accounting partner for venture-stage companies. Thinking about profitability, extending your runway, and...2024-01-0847 min
Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I BrandsHow She's Adding The Belgian Waffle To The American Diet...and 8,400+ stores with Anouck Gotlib, CEO of Belgian BoysShe leads the day-to-day operations and long-term strategy for Belgian Boys and is bringing European treats like Belgian waffles, brioche french toast, crepes, and other delicious delights to the American home. They are now in over 8,400 stores including Walmart, Target, Whole Foods.Thank you to our partner Propeller IndustriesPropeller Industries is the leading strategic finance and accounting partner for venture-stage companies.We discuss:• Anouck’s journey from fashion to joining her husband in starting a food CPG company• How they first got into retail• Wh...2024-01-0847 min
Dr. Patty Ann PodcastFrom TikTok Trend To Sweet Treat Empire | Anouck GotlibI'm joined by Anouck Gotlib, CEO of Belgian Boys. We discuss the challenges and strategies of running a business while balancing family life. Every entrepreneur knows that struggle! Key takeaways include 👇 👉 Trust is the Bedrock: Anouck stresses the significance of trust in both her professional and personal relationships. She and her husband, who is also her business partner, have built their company on a foundation of trust, which has been crucial for their success. 👉 Work-Life Balance: Anouck talks about the challenges and rewards of maintaining a work-life balance. She shares how she and her husba...2023-09-2153 min
Everything Is Better With CreatorsHow this Creator-led Brand Uses Authenticity to Drive Results | Anouck Gotlib, CEO, Belgian BoysCan waffles save the world?Today we’re speaking with Anouck Gotlib, CEO of Belgian Boys, as she delves into how a viral pancake video caught the company's eye and led to a new product.As creators of breakfast magic, Belgian Boys is a breakfast food and snack brand born out of nostalgia and on a mission to spark moments of happiness for consumers, especially during that first hour of the morning. For a young brand whose founders are creators, they have found their way into over 5 thousand stores, including Walmart, Target, Kroger, an...2023-08-1738 min
Driving Performance Season 2Episode 6: RUBY x Belgian BoysWelcome to Driving Performance by Adgile Media Group, sponsored by ShipBob. In this episode, we're joined by Anouck Gotlib & Noah Wunsch.Anouck Gotlib, CEO of Belgian Boys. Belgian Boys is on a mission to create whole-ingredient foods with a European twist so families can prep less, smile more, and indulge better. Belgian Boys is in the business of fun, offering their delicious products in 7000 stores and online. Anouck leads a passionate team dedicated to growing more than just a revenue-driven business, creating joy for customers and spreading sweetness in people's lives.2023-07-241h 21
From Start-Up to Grown-Up#46: Anouck Gotlib, Cofounder and CEO of Belgian Boys — Building a company when you’re a creative, dealing with your cofounder when he’s also your spouse, and the power of a walk out songAnouck Gotlib, the Cofounder and CEO of Belgian Boys - a sweet snack company out of Brooklyn, NY, - started her career in fashion. With no business background, she ended up cofounding Belgian Boys with her husband and did a whole bunch of learning by doing. In this episode of From Start-up to Grown-up, hear about her fascinating journey, her very fresh approach on mundane things like the company handbook, and how her mission to spark moments of happiness gets brought to life. Anouck also talks about how her work with her coach has helped her, and wh...2023-07-1757 min
Founder to MentorAnouck Gotlib: CEO of Belgian BoysGet your copy of Grow: 12 Unconventional Lessons for Becoming an Unstoppable Entrepreneur
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In this episode, Mike is joined by Anouck Gotlib, CEO of Belgian Boys.
Both from Belgium, Anouck and her husband started Beligan Boys to cure their n...2023-03-1639 min
Building While FlyingOur 100th Episode! Check Out Our Guests’ GrowthIn honor of our 100th episode, we thought it would be a great time to check in with previous guests and see what’s happened since we last spoke to them. Listen to our guests share exciting new updates like viral TikToks, exciting partnerships, launching NFTs, and more! We hope you are encouraged by how far our guests have come!  Thank you for listening to and supporting our podcast! Subscribe to Building While Flying so you don’t miss out on future episodes.  Updates From: Alice Kim, Founder and CEO of...2023-03-0109 min
Gutsiest BrandsLife is Hard, Eat a Cookie with Anouck GotlibIn today’s episode GutCheck CEO Rob Wengel sits down with Anouk Gotlib, the CEO of Belgian boys to discuss how she went from a career in fashion design to CEO of a tasty treat and breakfast company, how one plane ride changed her life, and how truly understanding how your audience feels about your product can help change your trajectory. Anouck’s Bio Anouck Gotlib, CEO of Belgian Boys, is on a mission to turn up the happy - one sweet treat and delicious breakfast at a time. Launched in 2015, Belgian Boys is in the bu...2023-02-1536 min
Oh Sh*t, What Now?!S3:8 Anouck Gotlib CEO of Belgian BoysCome meet Anouck Gotlib, the CEO of Belgian Boys. Yep, she is the CEO! Belgian Boys is a unique (to the US) sweet brand that brought the wonderful Belgian waffle treat to the US and is killing it!Anouck chats with us about her journey and how she navigates heading a very successful company while still being mom to her two sons.Check out her company website here.Check out Belgian Boys Instagram here.And find out more about Anouck on her LinkedIn here.2023-01-1935 min
BRAVE COMMERCEAnouck Gotlib of Belgian Boys on branding, product development, and positioning products to appeal to the consumer’s lifestyleOn this episode of Brave Commerce, Anouck Gotlib, CEO of Belgian Boys, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss branding and developing products over time.  Gotlib shares the experience of creating and launching Belgian Boys with her husband. She explains how she gave the product “clothes” or rather developed the brand to be exciting and enticing to customers. In developing the brand she looked to the consumer and has gone back to consumer feedback to elevate and evolve it. As a first-time CEO operating a CPG organization, Gotlib prioritizes the val...2023-01-1726 minBRAVE COMMERCEAnouck Gotlib of Belgian Boys on branding, product development, and positioning products to appeal to the consumer’s lifestyleOn this episode of Brave Commerce, Anouck Gotlib, CEO of Belgian Boys, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss branding and developing products over time.  Gotlib shares the experience of creating and launching Belgian Boys with her husband. She explains how she gave the product “clothes” or rather developed the brand to be exciting and enticing to customers. In developing the brand she looked to the consumer and has gone back to consumer feedback to elevate and evolve it. As a first-time CEO operating a CPG organization, Gotlib prioritizes the val...2023-01-1726 min
ContenderCast with Justin Honaman2022 Top 5 - BELGIAN BOYS :: BREAKFAST, SWEETS, & TREATSAnouck Gotlib is the CEO of Belgian Boys, a woman-owned sweet treats and snack brand on a mission to turn up the happy one sweet moment at a time. Belgian Boys offers a delicious assortment of breakfasts, sweet treats, and desserts, including stroopwafels, crepes, pancakes, and cookies. Anouck joins Justin to discuss this yummy brand!2023-01-1124 min
EntreprenistaBelgian Treats For Americans To Eat with Anouck Gotlib of Belgian BoysWhen Anouck Gotlib met her husband on a flight from Belgium, she had no idea she would be shifting her plans to start a business. But she believed in her husband’s idea so much, that that is exactly what she did. She left fashion for food and never looked back. Today, we sit down with Anouck Gotlib, CEO of Belgian Boys, a company that provides European treats in the United States. Anouck shares the challenges she’s faced, why a mindfulness coach is important, unique ideas for raising capital, and so much more. 2022-12-1248 min
In the SauceBuilding a Daily HabitAnouck Gotlib is the CEO of Belgian Boys, the company bringing tasty European staples into households across America. On this episode of ITS, Anouck and Ali discuss Jim Collins' framework of "What can we be best at?", and Anouck's path from bootstrapping the company, to 8 digits in revenue, to bringing on Equilibra as an equity partner last year.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.See Privacy Policy at https://art19.com/privacy and California...2022-11-1856 min
The Story of a BrandBelgian Boys - Deliciousness Baked InThis episode is brought to you by Sendlane. Â Anouck says, "Is there something important about making them in Belgium? I think the importance is about quality. And right now we are achieving this quality in Europe. We, as a brand, have decided on behalf of the consumer to never lower our quality. That is something that our brand stands for. I don't know if our consumer knows where our products are made? They buy it because it tastes delicious. It's better quality and the fact that it's made in Belgium is added value." Â ...2022-11-1450 min
Honest Ecommerce190 | What Makes You “Cool” Can Alienate Your Customers | with Anouck GotlibAnouck Gotlib was born in Antwerp, Belgium, and studied Fashion Design at Shenkar College of Engineering and Design in Israel. She moved to New York to pursue a career in fashion—first at Zac Posen and later at Donna Morgan. Anouck would return from long days on Fashion Ave to spend nights and evenings working on Belgian Boys' graphics, branding, packaging, and marketing, and she ultimately decided to step away from the fashion world and into entrepreneurship with her husband Greg. Today, Anouck is the CEO at Belgian Boys and serves on the advis...2022-09-1217 minContenderCast with Justin HonamanBELGIAN BOYS :: BREAKFAST, SWEETS, & TREATSAnouck Gotlib is the CEO of Belgian Boys, a woman-owned sweet treats and snack brand on a mission to turn up the happy one sweet moment at a time. Belgian Boys offers a delicious assortment of breakfasts, sweet treats, and desserts, including stroopwafels, crepes, pancakes, and cookies. Anouck joins Justin to discuss this yummy brand!2022-08-2523 min
Brunch & Learn PodcastEP 62: Raising Funding, Raising a Family, and the Balance Between with Anouck Gotlib, CEO of Belgian BoysMeet Anouck: Anouck Gotlib, CEO of Belgian Boys, is on a mission to turn up the happy - one sweet moment at a time. Launched in 2015, BelgianBoys is in the business of fun, offering a delicious assortment of breakfast, sweet treats, and desserts available in 5000 stores and online. She leads a passionate team dedicated to growing more than just a revenue-driven business - creating joy for customers and spreading sweetness in people's lives.Where to find Anouck & Belgian Boys:Instagram: @anouckgotlib // @belgianboysWebsite: https://www.belgianboys.com What you'll learn in...2022-08-0331 min
City Girl Empower HourMeet the Maker: Belgian BoysThis week Alyza talks with Anouck Gotlib CEO of Belgian Boys. They chat about building Belgian Boys from the ground up with her husband, creating a healthy workplace culture, and bringing European delicacies to American plates. For more information, follow @citygirlcoffee and @citygirlempowerhour on FaceBook and Instagram @anouckgotlib - Instagram and Twitter // anouckgotlib.com @belgianboys - Instagram and Twitter / belgianboys.com2022-06-231h 04
Fascinating EntrepreneursBuilding a Strong Brand Foundation and Spreading Sweetness with Anouck Gotlib Ep 71Anouck Gotlib, CEO of Belgian Boys, is on a mission to turn up the happy - one sweet moment at a time. Launched in 2015, Belgian Boys is in the business of fun, offering a delicious assortment of breakfast, sweet treats, and desserts available in 5000 stores and online. She leads a passionate team dedicated to growing more than just a revenue-driven business - creating joy for customers and spreading sweetness in people's lives.Where to Find Anouck GotlibWebsite: http://www.belgianboys.comInstagram: anouckgotlibLinkedIn: Anouck GotlibTwitter: Anouck GotlibSPONSORThis...2022-05-2423 min
Building While FlyingSpreading Happiness One Stroopwafel at a Time - with Anouck Gotlib, CEO of Belgian BoysAnouck Gotlib is the CEO of Belgian Boys, a woman-owned sweet treats and snack brand on a mission to turn up the happy one sweet moment at a time. Belgian Boys offers a delicious assortment of breakfasts, sweet treats, and desserts, including stroopwafels, crepes, pancakes, and cookies. In this episode of Building While Flying, Anouck joins Katie Hankinson to talk about Belgian Boys’ unique origin story, and how she and her team are bringing their favorite treats from Belgium to the U.S. She also discusses the differences between American and European consumers, and how building a st...2022-04-1429 min
BEYOND BARRIERSEpisode 208: The Joy Is in the Journey With Belgian Boys CEO Anouck GotlibWhat would happen if you let go of control and embrace life no matter what comes your way? Serendipitous moments have the power to shape your destiny. Meet Anouck Gotlib, CEO of Belgian Boys, who shares how a fortuitous seating arrangement on a plane ride from Belgium to New York led to meeting her husband, building a multi-million dollar company, and becoming the proud mama of two adorable boys. Anouck was born in Belgium, studied Fashion Design and then worked at fashion houses in NYC. After meeting Greg, she stepped away from fashion and stepped i...2022-04-0642 min
FRESH Takes on the future of workFRESH Takes on the Future of Work with Anouck GotlibWelcome to FRESH Takes on the future of work where we focus on fresh perspectives, from business and HR leaders about the future of work. FRESH is an acronym: Freedom, Resourcefulness, Empathy, Simplicity and Happiness. These values are core to operating in the future of work and we tie back to these while exploring interesting stories and actionable ideas.Our guest today is Anouck Gotlib. Anouck is the CEO of Belgian Boys. She is on a mission to turn up the happy - one sweet moment at a time. Launched in 2015, Belgian Boys is in the business...2022-02-0921 min
Let's Eat with Mark SamuelLet's Eat, Episode 124 with Anouck Gotlib from Belgium Boys and Nicole Howerton from GivzWe talk European treats, the story behind it, how the founder and CEO met, supply chain, moving into breakfast, and giving back. 2022-01-2619 min
The Kara Goldin Show211 Anouck Gotlib: CEO of Belgian Boys“We make a living making people happy.” Anouck Gotlib has unlocked the key to happiness with her delicious Belgian treats! Here’s how the CEO of Brooklyn-based Belgian Boys made sharing yummy, nostalgic Belgian treats with U.S. consumers a recipe for success. Listen to her story on this episode of #TheKaraGoldinShow  Sponsored by -  Shopify - Go to shopify.com/kara for a FREE fourteen-day trial and get full access to Shopify’s entire suite of features. BetterHelp - Get 10% off your first month by visiting our sponsor...2022-01-0331 min
Taste RadioInsider Ep. 91: How Best In Class Brands Win At Whole Foods And BeyondThis edition of Taste Radio Insider features highlights from interviews with six entrepreneurs and experts who joined us during the first half of 2020, including TRUFF hot sauce founders Nick Guillen and Nick Ajluni; Anouck Gotlib, CEO of Belgian Boys; Nona Lim, founder/CEO of Nona Lim; GT’s Living Foods founder/CEO GT Dave; Ashley Thompson, co-founder/CEO of MUSH; and Lee Robinson, director of dairy and beverage for Whole Foods Market. Show notes: 0:53: The Answer Was Always Landis; No FOMO For Subscribers -- The episode’s hosts opened the show with a chat about a new...2020-06-2648 min
Taste RadioInsider Ep. 73: Could The Secret To Retail Success Be This Simple?The brand may be called Belgian Boys, but a self-described “Chief Belgian Girl” conceived its thoughtful business strategy. Anouck Gotlib is the CEO of Belgian Boys, which markets a range of authentic European breakfast foods and sweet snacks, including liege wafels, crepes, pancakes and stroopwafels. Launched in 2014, the brand is represented in a variety of retail channels and chains, including Target, CVS, Whole Foods and Costco. Gotlib joined Belgian Boys as its head of marketing in 2014 and played a central role in developing the brand’s whimsical aesthetic and package design. Since becoming CEO in 2018, she has...2020-02-2141 min