Anthony Blatner - Podcast Details

Shows

The Insura-Preneur Podcast LinkedIn for Commercial Agencies: From Random Posting to Strategic AuthorityLinkedIn is no longer optional for commercial insurance agencies. But most agents are using it tactically — not strategically. In this episode, I sit down with Anthony Blatner to break down: Why LinkedIn is the dominant platform for commercial lines The right sequence: organic → direct messaging → paid ads Why text-only posts often outperform polished marketing graphics How LinkedIn newsletters quietly compound authority Why video is rising — and how to approach it intelligently But here’s the deeper issue: LinkedIn isn’t just about posting content. It’s about positioning. When used co...

2026-02-2550 min

LinkedIn Ads Radio LinkedIn Thought Leader Ads Explained for Enterprise B2B Teams✨ Dive into our latest exploration on one of the biggest shifts happening in B2B LinkedIn advertising today, the move from brand-first marketing to people-first strategies through Thought Leader Ads. From understanding how Thought Leader Ads actually work to choosing the right internal advocates and building scalable content processes, this episode is your go-to resource for improving performance and efficiency on LinkedIn.📝Special Episode Links:Thought Leader AdsBook a Consultation with Speedwork🔑 Key Takeaways:Learn how to build thought leader ads that create engagement and are cost-efficient.How engagement rate and dwell time impact L...

2026-02-1034 min

Social Media Entrepreneurs The New LinkedIn Ads Feature that's Changing the Game: Thought Leader Ads [with Anthony Blatner]Anthony Blatner with Speed Work Social has mastered the game of running thought leader ads on LinkedIn. This is a new type of campaign with massive upside that's not been seen before.https://www.linkedin.com/company/speedworksocial/ https://speedworksocial.com/ https://www.youtube.com/@speedworksocial-----Hosted by Derek VidellLearn How to Run Profitable Facebook Ads Yourself: socialbamboo.com/30 (free call) social bamboo.com/5roas (free course) socialbamboo.com/dwy (paid program) I...

2026-02-0819 min

LinkedIn Ads Radio LinkedIn Ads Office Hours: Holiday Q&A✨ In this special Holiday Q&A episode, Anthony Blatner breaks down what really happens to LinkedIn ads performance during December and how marketers should think about Q1 success before the new year even starts. From holiday season benchmarks and budget pacing to awareness measurement, attribution challenges, and creative fatigue, this episode provides expert-level clarity for B2B marketers responsible for driving pipeline growth, establishing brand authority, and enhancing executive visibility.Whether you’re deciding how hard to push in December or planning a stronger Q1, this episode will help you make smarter, data-backed decisions on L...

2025-12-3026 min

LinkedIn Ads Radio The Inside Scoop with LinkedIn's Tanner Stolte✨ In this episode, we're joined by Tanner Stolte, Senior Enterprise Client Solutions at LinkedIn, for an inside look at what's really happening behind the platform. From making the leap from agency life to working inside LinkedIn, to enterprise-level strategies, attribution, AI, and emerging ad formats, this episode is packed with practical insights every LinkedIn advertiser needs to hear.📝Special Episode Links:Tanner Stolte on LinkedInBook a Consultation with Speedwork🔑 Key Takeaways:How enterprise advertisers prove value using revenue attribution, influence reports, and share-of-wallet modelingWhy a full-f...

2025-12-1840 min

The Duct Tape Marketing Podcast Why Your LinkedIn Ads Aren't WorkingAnthony Blatner, founder of Speedwork Social and host of LinkedIn Ads Radio, joins John Jantsch to uncover why so many businesses struggle with LinkedIn advertising. With years of experience helping B2B companies—from SaaS startups to Fortune 500s—Anthony explains the pitfalls of default campaign settings, the power of Thought Leader ads, and how to properly target the right professionals. Listeners will learn how to cut wasted spend, boost ROI, and finally make LinkedIn ads work. 00:00 Start 00:33 Meet Anthony Blatner 01:09 Why LinkedIn Ads Work 02:20 Best Industries for LinkedIn 03:20 Campaign Structure Secrets 06:04 Thou...

2025-10-0121 min

LinkedIn Ads Radio Break into the LinkedIn Organic Social Feed with Kaila Vander Horn✨ In this episode, we are joined by Kaila Vander Horn, the brain behind the social department at Speedwork, to dive deep into the organic side of LinkedIn. From content strategies and video trends to how organic content and paid tactics work hand-in-hand, this episode is your go-to resource for actionable tips for boosting visibility and engagement on LinkedIn.📝Special Episode Links:Kaila Vander Horn on LinkedInBook a Consultation with Speedwork13 Tips for Compelling B2B Video Content on LinkedIn (Plus Bonus Resources!)🔑 Key Takeaways:LinkedIn's organic reach is shifting: Company pages ha...

2025-08-0535 min

LinkedIn Ads Radio Supercharge Your LinkedIn Ads with Social Proof In this conversation, experts Anthony Blatner and Tanner Stolte discuss strategies for optimizing LinkedIn ads, focusing on cost reduction, effective targeting, and the importance of social proof.They explore how to leverage social proof through testimonials and case studies, the role of video content, and the benefits of thought leadership ads. The discussion also covers new features in LinkedIn advertising, including predictive audiences and attribution tools, providing insights into the future of B2B marketing on the platform.Chapters00:00 - Introduction to Supercharging LinkedIn Ads04:59 - Optimizing Audience Targeting Strategies

2025-07-1056 min

Scale to Sale Ep. 20: How Musicians & Creators Dominate LinkedIn Ads with Anthony BlatnerIn Episode 20 of the Scale to Sale Podcast, Mark Crandall sits down with Anthony Blatner, founder of Speedwork Social, to reveal exactly how artists, bands, and producers can leverage LinkedIn Ads not just Facebook and Instagram to land five figure sync deals, private event bookings, and brand partnerships. Anthony breaks down:• Why LinkedIn is the ultimate EPK for musicians• How to overhaul your profile so decision-makers take you seriously• The cold outreach framework that actually converts• Two real campaigns you can swipe for your own releases• The ad formula: targeting, lead magnets, copy, and biddin...

2025-06-2451 min

LinkedIn Ads Radio LinkedIn Ads Paid + Organic Strategies That Actually Work | Dave & Anthony on the Exit Five PodcastIn this episode, I join Dave G. on the Exit Five Podcast to go deep on what’s working right now in LinkedIn Ads—both paid and organic.We cover everything from the overlooked power of creative consistency to making Thought Leader Ads a growth engine, especially for niche B2B audiences. You'll hear how to build brand memory, warm up cold leads, and run full-funnel strategies even with small budgets.Whether you're trying to grow a newsletter, improve ad ROI, or just stop guessing with your LinkedIn strategy, this episode is packed with actionable insi...

2025-06-0540 min

LinkedIn Ads Radio The Ultimate LinkedIn Thought Leader Ad PlaybookIn this episode, I flip the mic and take the guest seat as Mony Chhim interviews me about one of the most powerful developments in B2B advertising right now—LinkedIn Thought Leader Ads.We break down what makes this new format a game-changer for B2B marketers, how it helps brands build authentic connections, and why it’s driving better engagement at lower costs. I share real examples of how we use thought leader ads across the funnel for our clients at Speedwork Social—from awareness to conversion.We also dive into other high-performing Linked...

2025-05-0832 min

The Dave Gerhardt Show (from Exit Five)B2B LinkedIn Ads Playbook: What Works (and What Doesn’t) in 2025#243 Linkedin Ads | In this episode, Danielle Messler sits down with Anthony Blatner (LinkedIn ads expert and certified instructor) and Tagg Bozied (Head of Brand Awareness at Docebo and award-winning B2B campaign strategist) to dig into what actually works with B2B LinkedIn ads in 2025. These two have spent years in the trenches, building campaigns for some of the most niche, high-intent B2B audiences, and they’ve got the data and real stories to back up what works (and what definitely doesn’t).Danielle, Anthony, and Tagg cover:The biggest mistakes B2B marketers make...

2025-05-0552 min

Marketing B2B avec Mony Chhim Steal this full-funnel LinkedIn Thought Leader Ads playbook - Anthony Blatner, founder and managing director at Speedwork SocialGuest: Anthony Blatner, founder and managing director at Speedwork Social (linkedin Ads)In this episode of the B2B Marketing Podcast, I spoke with Anthony Blatner, founder and managing director at Speedwork Social, about the unique advertising capabilities of LinkedIn, particularly the new thought leader ads format. We discussed how these ads foster direct connections with audiences, potentially transforming B2B advertising by enhancing engagement and lowering costs. Anthony provided insights on effectively using thought leader ads through various stages of the marketing funnel, highlighting the importance of compelling ad copy and content variety. We also explored...

2025-05-0232 min

The Dave Gerhardt Show (from Exit Five)LinkedIn Ads & Strategy for B2B with Anthony Blatner#228: LinkedIn Strategy | Anthony is one of the nine LinkedIn Certified Marketing Experts in North America. He’s also the Managing Director of Speedwork, a B2B LinkedIn Marketing Agency, and hosts the LinkedIn Ads Radio Podcast.He and Dave discussLinkedIn Ad Creative & Consistent BrandingThought Leader Ads & Organic ReachNiche Audiences & Custom ContentNurture CampaignsExpert LinkedIn Ads TipsTimestamps(00:00) - - Intro to Anthony Blatner (08:41) - - Focusing on LinkedIn and Future Expansion (12:06) - - Effective Social Media Advertising and Organic Content (15:30) - - The Overlooked Importance of Creative Content in Advertising (17:38) - - Targeting Pe...

2025-03-1744 min

LinkedIn Ads Radio Power Up Your LinkedIn Prospecting with Ads✨ Dive into our latest exploration, where we uncover LinkedIn prospecting strategies and best practices with Darren Whitmer from the messaging department of Speedwork. From insightful techniques of outbound messaging campaigns to actionable creative prospecting strategies, this episode is your go-to source for powering up your LinkedIn outbound marketing success.📝Special Episode Links:Darren Witmer on LinkedInDarren Witmer’s emailSpeedwork Free Consultation CallLinkedin Sales NavigatorAccount-Based Marketing on LinkedIn🔑 Key Takeaways:LinkedIn is an ideal platform for prospecting compared to traditional email, with 100% deliverability and higher visibility of the messages being sent.LinkedIn messaging can serve as a...

2025-02-1238 min

Standout Business Show — Video Marketing, Personal Branding & Content Marketing Strategy for Your Expert Business 168. Ever thought of using LinkedIn Ads? Me neither, until now... featuring Anthony BlatnerImagine posting an ad that doesn’t scream “I’m an ad!” With LinkedIn’s new ‘Thought Leader Ads’ for the first time you can turn any of your posts from your profile into an ad that will show up in the regular feed and it'll end up looking pretty much like a normal post.These ads will let you (or anyone on your team) showcase posts from your personal profile in front of the right audience that’s perfect for you. And by amplifying the voices of your team members (or your own):you c...

2024-11-1027 min

LinkedIn Ads Radio Showtime! LinkedIn Video Ads Best Practices✨ Dive into our latest exploration, where we uncover everything in the world of LinkedIn video ads! From strategic insights and technical tips for effectively leveraging video ads to creative video ad ideas to measurement and optimization, this episode is your go-to source for planning and strategically creating your LinkedIn video ads.📝Special Episode Links:Video Ad on LinkedInBest Practices for Video AdsRetargeting for LinkedIn AdsLinkedIn’s Dwell TimeDescript: Video EditorCanvaWe are Hiring! Be part of Speedwork🔑 Key Takeaways:Understand the strategic applications of LinkedIn video ads, which are ideal for product demonstrations and tutorials...

2024-10-2335 min

LinkedIn Ads Radio All About Text Ads, Spotlight Ads, Dynamic Ads - The Cheapest Ads on LinkedIn✨ Dive into our latest exploration, where we uncover the small but mighty ad units on LinkedIn, Text and Dynamic Ads. From key component details to best practices and tips, this episode is your go-to source for mastering the cheapest ads on LinkedIn and creating new opportunities to increase your business growth.📝Special Episode Links:LinkedIn Text AdsLinkedIn Spotlight AdsLinkedIn Followers AdsLinkedIn Marketing Lab CertificationLinkedIn Certified Marketing Insider ExpertsLinkedIn LinkedIn Audience Network (LAN)🔑 Key Takeaways:Learn how to leverage text and dynamic ads to achieve some of the lowest CPMs on LinkedIn.Understand how to use t...

2024-09-0523 min

LinkedIn Ads Radio The New Built-in Attribution Tool: Revenue Attribution Report (RAR) with Liz Gentile and Joanne Lee from LinkedIn Ads✨ Dive into our latest exploration, where we invited Liz Gentile and Joanne Lee from LinkedIn Ads to uncover the powerful new LinkedIn Revenue Attribution Report. From understanding the challenges in B2B Revenue Attribution and the benefits of RAR to ways of setting up and securing accurately useful reports, this episode is your go-to source for mastering and optimizing LinkedIn's newest measurement tools.📝Special Episode Links:Liz Gentile on LinkedInJoanne Lee on LinkedInLinkedIn Revenue Attribution ReportCRM data handling and protection in the Revenue Attribution Report🔑 Key Takeaways:Learn how LinkedIn's Revenue Attribution Report helps B2...

2024-08-2940 min

Agency Leadership Podcast Using LinkedIn effectively to grow your agency In this episode, Chip and Gini discuss the pros and cons of using LinkedIn for agency growth and professional engagement. They touch upon the challenges of spam and overautomation, and emphasize the importance of personalized, thoughtful interactions. They also share strategies for repurposing content, such as tailoring blog posts to different audiences when posting on LinkedIn. They address the increased use of LinkedIn direct messages for networking and provide insights on effective commenting. Additionally, they briefly discuss the appropriateness of political posts on LinkedIn and recommend focusing on values rather than partisan views. Key takeaways

2024-08-1523 min

Social Media Marketing Podcast LinkedIn Ads for Personal Profiles: Strategy, Funnels, and MoreWant more visibility for LinkedIn posts from important people in your company? Wondering how to use LinkedIn ads to promote content from personal profiles? To explore using LinkedIn ads on personal profiles, I interview Anthony Blatner.Guest: Anthony Blatner | Show Notes: socialmediaexaminer.com/626Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

2024-08-0843 min

LinkedIn Ads Radio Mastering LinkedIn Sponsored Message Ads & Conversation Ads✨ Dive into our latest exploration, where we uncover the ins and outs of LinkedIn-sponsored messaging ads and conversation ads. From insightful details on optimizing B2B ads for conversions to LinkedIn Ads best practices and practical tips for crafting engaging messages, this episode is your go-to source for mastering this targeted ad format and driving conversions effectively.📝Special Episode Links:Sponsored Messaging AdAnthony Blatner on Linkedin: The new Average Dwell Time metric is out🔑 Key Takeaways:LinkedIn's new "dwell time" metric helps track how long users engage with ads, offering deeper insights into ad perfo...

2024-07-2529 min

LinkedIn Ads Show LinkedIn Ads Beginner AdviceEpisode Description Show Resources: Here were the resources we covered in the episode: How to get high quality LI Ads traffic at steep discounts Ultimate LinkedIn Ads Starting Checklist Ultimate LinkedIn Ads Advanced Guide Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert Follow AJ on LinkedIn B2Linked's YouTube Channel Join LinkedIn Ads Fanatics community for access to all our courses Contact us at Podcast@B2Linked.com with any questions, suggestions, corrections! A...

2024-07-1119 min

The Dave Gerhardt Show (from Exit Five)#152: Growth | LinkedIn Ads & Strategy for B2B with Anthony BlatnerAnthony is one of the nine LinkedIn Certified Marketing Experts in North America. He’s also the Managing Director of Speedwork, a B2B LinkedIn Marketing Agency, and hosts the LinkedIn Ads Radio Podcast.He and Dave discussLinkedIn Ad Creative & Consistent BrandingThought Leader Ads & Organic ReachNiche Audiences & Custom ContentNurture CampaignsExpert LinkedIn Ads TipsTimestamps(00:00) - Intro to Anthony Blatner (07:22) - Focusing on LinkedIn and Future Expansion (10:47) - Effective Social Media Advertising and Organic Content (14:11) - The Overlooked Importance of Creative Content in Advertising (16:19) - Targeting Personas with Top-of-Funnel Ads (21:51) - Creating Unique an...

2024-06-2444 min

LinkedIn Ads Radio Mastering ABM Marketing with LinkedIn Ads✨ Dive into our latest exploration, where we uncover how to best use Account-Based Marketing (ABM) strategies on LinkedIn Ads. From insightful details of these marketing features to maximizing its potential ROI, this episode is your go-to source for reaching the right accounts at the right time with ABM in your LinkedIn campaigns.📝Special Episode Links:ApolloSnov.io6 SenseHubSpotEpisode Suggestion: Goodbye Lookalikes, Hello Predictive Audiences powered by AIEpisode Suggestion: Triple Threat Document Ads🔑 Key Takeaways:ABM (Account-Based Marketing) focuses marketing efforts on a specific list of target accounts.The new LinkedIn marketing features include predicti...

2024-06-1328 min

LinkedIn Ads Radio New Connected TV Ads (CTV) with Robert Yanik from LinkedIn✨ Dive into our latest exploration, where we uncover LinkedIn's newest ad feature: Connected TV advertising options through the LinkedIn Ads platform with one of LinkedIn's senior product marketing managers, Robert Yanik. From insightful details of this new ad feature to practical tips on creating an effective video ad, this episode is your go-to source for reaching your B2B target audience through streaming content they love.📝Special Episode Links:Robert Yanik on LinkedInLinkedIn's Connected TV AdsLinkedIn Connected TV - Help PageConnected TV Advertising SpecificationsEverybody's Business: LinkedIn's B2B Marketing DocumentaryThe 95-5 Rule Will Improve Your B2B Adv...

2024-06-0624 min

LinkedIn Ads Radio Goodbye Lookalikes, Hello Predictive Audiences powered by AI✨ Dive into our latest exploration, where we uncover LinkedIn's shift from Lookalike Audiences to Predictive Audiences. From insightful details of this new feature to best practices, this podcast episode is your go-to source for expanding your campaign's reach with the new AI-powered audience targeting tool.📝Special Episode Links:LinkedIn Predictive AudiencesHubSpot CAPI Integration🔑 Key Takeaways:LinkedIn is replacing Lookalike Audiences with AI-driven, dynamically updated Predictive Audiences.Predictive audiences can be created from lead gen form submissions, contact lists, or conversion events.Using Predictive Audiences enables precise targeting by adapting to user behavior and market c...

2024-05-3016 min

LinkedIn Ads Radio Dominate LinkedIn Organic Social with AI✨ Dive into our latest exploration, where we uncover the strategies and techniques for maximizing LinkedIn Organic Social. From insightful details about AI writing the right way to practical tips on boosting social media post engagement, this episode is your go-to source for mastering organic social by writing with AI and having a dominating presence on LinkedIn.📝Special Episode Links:The Wizard of Odd MarketingAlex B Sheridan on LinkedIn🔑 Key Takeaways:Building a strong LinkedIn presence requires consistent posting and engagement.Leveraging AI can speed up content creation without losing the personal touch.Focus on build...

2024-05-0949 min

LinkedIn Ads Radio The 95-5 Rule Will Improve Your B2B Advertising, with Ty Heath from The B2B Institute✨ Dive into our latest exploration, where we invite Ty Heath, Director at LinkedIn B2B Institute, to uncover the intriguing "95-5 Rule" in B2B marketing. From insightful details to practical tips on how to balance short-term B2B advertising with long-term brand building, this episode is your go-to source for creating new opportunities and enhancing your B2B marketing efforts.📝Special Episode Links:Ty Heath on LinkedInLinkedIn's 95-5 RuleThe B2B InstituteTy's Aston Martin VideoThe Brand-ABLE frameworkThe ABLe Change FrameworkLinkedIn Brand Lift StudiesLinkedIn: Situational AwarenessSAS Viya's Drowning in Data video campaignB2B Edge consultancy programReach Maxim...

2024-04-3043 min

LinkedIn Ads Radio B2Believe and LinkedIn's New Product Announcements✨ Dive into our latest exploration where we uncover the highlights and insights from the recent LinkedIn's B2Believe event in New York City. From impactful discussions on new product features and APIs to lively panel sessions and networking opportunities, this podcast episode is your go-to source for the latest trends and strategies in LinkedIn advertising.📝Special Episode Links:Everybody's Business: LinkedIn's B2B Marketing DocumentaryEpisode Suggestion: Triple Threat Document AdsEpisode Suggestion: Measuring What Matters: LinkedIn Ad's New Measurement ToolsEpisode Suggestion: Thought Leader Ads with Taina Palombo-Price from LinkedInTrevor Fellows on LinkedIn Liz Rutgersson on LinkedInMelissa Selcher on Lin...

2024-04-2521 min

LinkedIn Ads Radio Measuring What Matters: LinkedIn Ad's New Measurement Tools✨ Dive into our latest exploration, where we inviteJohanna and Jae from the LinkedIn to uncover the intricacies and developments in LinkedIn ad's new measurement products. From the evolution of privacy measures and the importance of data foundations to innovative tools like the Conversions API and Website Actions, this episode is your go-to source for measuring what matters in the B2B market and mastering LinkedIn's advertising platform.📝Special Episode Links:LinkedIn Marketing SolutionsLinkedIn Conversions API (Cappy) InformationWebsite Actions FeatureRevenue Attribution Report OverviewCompany Engagement Report InsightsAdvanced Insights with Habu Clean Room BetaPredictive Audiences ProgramJohanna Kimura on LinkedInJae Oh on...

2024-04-1133 min

LinkedIn Ads Radio How to Find the Riches in the Niches on LinkedIn✨ Dive into our latest exploration, where we uncover the secrets to finding riches in the niches on LinkedIn! This episode is your go-to source to learn how to identify lucrative niches and tailor your strategies to maximize campaign engagement and optimize ROI results.🔑 Key Takeaways:Tailoring advertising efforts to specific market segments improves engagement and ROISegment audiences based on personas, including executives, decision-makers, and end-users, to personalize messaging and maximize relevance.Implement niched retargeting strategies based on audience engagement with specific campaigns.Create segmented email sequences tailored to different audience preferences.🕒 Timestamps:0:00 - Introd...

2024-02-2912 min

LinkedIn Ads Radio Triple Threat Document AdsAre you ready to turn your PDF files into an engaging LinkedIn lead magnet? If you want to optimize your guides and document reports to attract your audience, tune in! Let’s explore how you can captivate and spark meaningful interactions using the triple threat document ads!In this episode, you’ll learn the latest LinkedIn advertising features that users and advertisers can benefit from. We’ll provide a detailed analysis covering its benefits, design considerations, engagement tactics, and integration with lead generation efforts. Discover everything you need to know about leveraging document ads effect...

2024-02-0731 min

LinkedIn Ads Radio Top LinkedIn Predictions for 2024Holiday break is over and 2024 officially starts. Are you ready for LinkedIn as your most powerful tool as a B2B marketer? Equip yourself with the knowledge and strategies needed to navigate the exciting changes that lie ahead in LinkedIn marketing.In this episode, you'll hear the most anticipated LinkedIn predictions for the year 2024. We'll bring you a comprehensive short-term and long-term look at what lies ahead in the ever-evolving landscape of this professional networking platform. We'll also share what's up and coming in the podcast's future, so stay tuned!Enjoy this...

2024-01-1018 min

LinkedIn Ads Radio Prepare for a Big Q1 with LinkedIn AdsThe first quarter of the year is undeniably a unique window for opportunity. It's a fresh new start; businesses are gearing up for ambitious goals, and marketers are seeking new opportunities to start the year strong.In this episode, you'll learn how to prepare and get your LinkedIn marketing ready for a big Q1. We'll walk you through what you need to know, what to expect, what works best for the quarter, and why Q1 is the golden time for your LinkedIn Ads strategy! So, if you want to level up your marketing game...

2023-12-1309 min

LinkedIn Ads Radio Thought Leader Ads with Taina Palombo-Price from LinkedInTune in to our latest episode of LinkedIn Ads Radio where we unlock the secrets of LinkedIn's newest ad format: Thought Leader Ads! Join us and our guest, Taina Palombo-Price from LinkedIn, as we dive into how these ads are transforming the B2B marketing landscape.Learn about their unique ability to boost individual profiles, hear about the many ways that companies are using them successfully, and discover their remarkable performance results. Plus, get a sneak peek into the future of these ads and practical advice on leveraging them for your brand. Don't mi...

2023-12-0722 min

LinkedIn Ads Radio New LinkedIn Ads Features!Do you want to power up your LinkedIn ads game and stay ahead in the ever-evolving digital marketing landscape? Tune in as we unravel the new features that LinkedIn has introduced to make your advertising efforts smarter, more targeted, and undeniably impactful!In this episode, you’ll learn what’s new to the LinkedIn Ads platform and how to use these latest features effectively and laser-focus your marketing efforts. We’ll explore strategies to ensure your ads reach exactly the audience you want and drive visible results! Don’t miss out on this episode and elev...

2023-11-2918 min

LinkedIn Ads Radio Q4 LinkedIn Ads Optimizations to Finish the Year StrongAre you ready to finish the year strong with LinkedIn advertising? You may be someone who is looking for ways to optimize your ads and find success during the holiday season; then this episode is for you!Discover how to make the most out of this dynamic platform to achieve your year-end goals and maximize your ad campaign impact. You’ll learn the best strategies and tips to propel your LinkedIn ads efforts and help you ensure a successful Q4. Enjoy this episode? Let us know! Leave a rating and review on Apple Podcast and Spo...

2023-11-1011 min

LinkedIn Ads Radio Q4.1 LinkedIn Ads Optimizations to Finish the Year StrongAre you ready to finish the year strong with LinkedIn advertising? You may be someone who is looking for ways to optimize your ads and find success during the holiday season; then this episode is for you!Discover how to make the most out of this dynamic platform to achieve your year-end goals and maximize your ad campaign impact. You’ll learn the best strategies and tips to propel your LinkedIn ads efforts and help you ensure a successful Q4. Enjoy this episode? Let us know! Leave a rating and review on Apple Podcast and Spo...

2023-11-0911 min

LinkedIn Ads Radio [Masterclass] 8 - Next Level LinkedIn Advertising: Strategies for ScalingScaling is one of the most exciting topics to talk about because this means that the marketing foundations you implement are working, and now you are ready to propel your LinkedIn ad campaigns to create more profit and growth.In this final episode of the LinkedIn Ads Masterclass, we’ll reveal the next-level advertising strategies and tactics for scaling your LinkedIn Ads campaigns and the optimization you want to make as your campaign is scaling. We’ll also talk about what’s coming up next to the LinkedIn Ads Radio, so stay tuned!Enjoy this episod...

2023-08-0216 min

LinkedIn Ads Radio [Masterclass] 7 - Optimizing Your Campaigns Analytics and Performance TrackingDo you want to see if your LinkedIn Ad campaign is working or not? Look at the data and understand the numbers. Easier said than done, right? It's true looking and figuring out the numbers can be difficult and confusing, but if you understand your campaign well, it will help you make better decisions for your next campaign's success.In this episode, you'll learn how to harness the power of data by optimizing your campaign's analytics and performance tracking, focusing on data that matters, and getting insights into the campaign's effectiveness. Discover the advanced tracking t...

2023-07-2619 min

LinkedIn Ads Radio [Masterclass] 6 - Advanced Techniques: Using LinkedIn's Ad Tools and FeaturesLinkedIn's Ad tools go far beyond the basics, providing a goldmine of opportunities for businesses and marketers like you seeking to elevate their marketing efforts.In this episode, we'll explore the advanced techniques LinkedIn tools and features offer to help you maximize your reach, engagement, and conversion on the world's leading professional networking platform. Get ready to elevate your LinkedIn ad campaign and unlock new opportunities for your business success.Enjoy this episode? Let us know! Leave a rating and review on Apple Podcast and Spotify.LinkedIn Ads event conversion tracking – with Google Ta...

2023-07-1918 min

LinkedIn Ads Radio [Masterclass] 5 - Craft Compelling Ads: Copywriting and Design Best PracticesIn the world of advertising, the right words and visuals can make all the difference. A copy that resonates and a visually appealing design not only demands attention but also delivers results.In this episode, we'll discuss strategies and best practices in crafting your campaign materials that can elevate your LinkedIn and captivate your target audience.Enjoy this episode? Let us know! Leave a rating and review on Apple Podcast and Spotify.Mentioned Resources:Breakthrough Advertising by Eugene M. SchwartzConfessions of an Advertising Man by David Ogilvy

2023-07-1618 min

LinkedIn Ads Radio [Masterclass] 4 - Targeting: How to Reach Your Ideal Audience on LinkedInLinkedin offers a treasure trove of potential clients, partners, and industry influencers, but finding and engaging with your ideal audience can be a challenge. If you are looking for ways to reach your ideal audience but are not sure how to target them on LinkedIn, tune in!In this episode, we’ll discuss the LinkedIn targeting strategy and how to best use them in your campaign and reach your ideal audiences fast. From creating a target persona to doing AB testing, this episode is packed with detailed information to help you reach and earn mo...

2023-07-1532 min

LinkedIn Ads Radio [Masterclass] 3 - Getting Started: Creating Your First LinkedIn Ad CampaignAre you ready to level up your LinkedIn marketing game? Now that you know the right strategy and have a ready-to-go company page and profile (if not, listen to the previous episodes). It's time to create your first LinkedIn Ad Campaign to reach your target audience and connect your brand on the world's largest professional online platform.In this episode, I'll share a detailed step-by-step guide to creating your first LinkedIn Ad Campaign, equipping you with the right tools and knowledge to build effective ads that captivate, convert, and d...

2023-07-1429 min

LinkedIn Ads Radio [Masterclass] 2 - Set Up for Success: Your LinkedIn Company Page and ProfileDo you want to make the most out of your money and effort with your LinkedIn Ads campaign? One of the ways to achieve that is by optimizing your company page and profile to boost and maximize your traffic.In this masterclass episode, I’ll share insider tips and best practices in setting up your company page and profile to help you create a magnetic presence that attracts the right connections, establishes your authority, and unlocks opportunities for business growth and success.Enjoy this episode? Let us know! Leave a...

2023-07-1308 min

LinkedIn Ads Radio [Masterclass] 1 - Intro to LinkedIn Ads: Plan Your B2B Marketing FunnelAre you looking for ways to market and get quality leads for your B2B business? Whether you're a small business owner or a marketer who wants to leverage the power of the LinkedIn Ads campaign, this episode is for you!Join me as I walk you through the step-by-step process of maximizing your B2B marketing potential with LinkedIn Ads and a well-crafted marketing funnel. From building the foundation to successfully launching your campaign, this episode is packed with useful information ready for your action.Enjoy this episode...

2023-07-1221 min

LinkedIn Ads Radio LinkedIn Ad Radio TrailerLearn LinkedIn Ads strategies and best practices battle-tested from over $100M in online advertising across 300+ companies.Get a masterclass on the best practices.Stay up to date on the LinkedIn Ads platform. LI Ads is constantly releasing new features. Marketing is constantly evolving. Keep your finger on the pulse so that you can get the best results from your marketing campaigns.Hear from experts who will provide insights into all things advertising.Learn ad creative best practices, copywriting tactics, funnel structures, reporting and analytics, and more.

2023-06-1201 min

The Corporate Escapee How to Do LinkedIn Right with Anthony Blatner Today I'm chatting with LinkedIn Expert Anthony Blatner. In this episode, we'll talk about the three fundamentals of LinkedIn marketing: Organic, Sales Navigator, and Paid Ads. Connect with Anthonyhttps://www.linkedin.com/in/anthonyblatner/

2023-04-1736 min

The Strategic Marketing Show How to Get Started With LinkedIn Ads | With Anthony BlatnerAre you still holding off from giving LinkedIn Ads a go?If so, hopefully, today's conversation will help you get started, with a man who's worked with over 350 companies and managed over $100 million in LinkedIn Ads.He's the Managing Director at Speedwork, a B2B marketing agency focusing on LinkedIn. A warm welcome to the Strategic Marketing Show, Anthony BlatnerYou can find Anthony over at speedworksocial.com.Topics discussed on this episode include:Why is being a compelling, effective on-camera communicator so important for senior marketers?You say that...

2023-01-2422 min

Marketing Mistakes (And How To Avoid Them)How To Craft Creative, Strategic, and Authentic Digital AdsIn today's episode, Stacy sits down with Meredith Kallaher, a digital advertising expert, to discuss how to best craft multifunctional digital ads. Check here for some notes Hollywood Branded Refresher Episodes Check out some of the past episodes we’ve covered on this topic: EP299: How To Secure Leads And Demand Through Social Platforms With Matthew Hunt | Automation Wolf EP 211: Using LinkedIn to Generate Better Leads with Anthony Blatner | Modern Media EP 200: Automate and Innovate Your Online Advertisements with Orlando Rios | DropKick Ads You can check out our playlist here Hollywood Branded Cont...

2022-07-1323 min

The Business Storytelling Podcast 445: How to make LinkedIn ads work for your businessLinkedIn ads expert Anthony Blatner joins me to discuss the topic. We cover: When to use LinkedIn ads Who should use LinkedIn ads How targeting works for LinkedIn ads And more .... Join us. Connect with Anthony's company here: https://speedworksocial.com/

2021-12-2027 min

REACH OR MISS - Entrepreneurial Marketing Success Ep. 233 – Anthony Blatner: “You’re not going to be able to do everything by yourself. You’ll need to surround yourself with other people that will push you and whom you’re going to learn from.”Anthony Blatner is a tech founder, ex-IBMer, and the founder of Speedwork Social: a top LinkedIn advertising agency. After watching a lot of companies with great products or services fail because of ineffective marketing, Anthony started Speedwork Social to help those businesses unlock their B2B marketing potential and achieve explosive growth.By blending his experience in marketing and software, Anthony helps businesses reach high-level decision makers at scale using LinkedIn Ads and technology. Having managed millions in ad spend and generated over 100,000 new sales opportunities, it is safe to say Anthony is one of the top...

2021-09-2028 min

Rising Tide Startups 5.36 – Anthony Blatner – SpeedWork SocialOur special guest on Rising Tide Startups is Anthony Blatner. Anthony is the founder of Speedwork Social, a top LinkedIn Advertising agency. As a previous tech founder and ex-IBMer, he has seen a lot of companies have explosive growth with good technology and good marketing, while others (even though they had a great product or service) fail without effective marketing. In 2016, he started Speedwork to help those companies unlock their B2B marketing potential. By blending his experience in marketing and software, Anthony is able to help businesses reach high-level decision makers at scale using LinkedIn Ads and technology. It's s...

2021-09-0642 min

Your Dream Business The power of LinkedIn Ads with Anthony BlatnerToday’s episode of the podcast is an interview with Anthony Blatner who is a tech founder and ex -IBMer. Anthony helps companies unlock their B2B marketing potential using LinkedIn ads and the power of technology. We talk all about LinkedIn advertising – the power of them, the cost of them, the different types and how you can get started with them. KEY TAKEAWAYS COVERED IN THE PODCAST Ads are there for when you are ready to throw gas on the fire – you have something that is working and your funnel is in place.You have...

2021-09-0642 min

Tales From The PROS Overcoming Challenges and Generating More Business Through LinkedInIn today's episode of Tales from the PROS, I talk with Anthony Blatner, who is the founder of Speedwork Social, a top LinkedIn Advertising agency. He is known as one of the top LinkedIn ads experts in the industry, having managed millions in ad spend and generating over 100,000 new sales opportunities. As a previous tech founder and ex-IBMer, he has seen a lot of companies have explosive growth with good technology and good marketing, while others (even though they had a great product or service) fail without effective marketing. In 2016, this successful entrepreneur started Speedwork...

2021-08-1147 min

Helping Sells Radio 276 Anthony Blatner Linkedin marketing should lead with valueAnthony Blatner is a tech founder, ex-IBMer, and the founder of Speedwork Social, a top LinkedIn advertising agency. After watching a lot of companies with great products or services fail because of ineffective marketing, Anthony started Speedwork Social to help those businesses unlock their B2B marketing potential and achieve explosive growth.He says everything we want to hear on Helping Sells Radio. We talked about:* how marketing should lead with value not a conversion to a sale, though you do need a solid call-to-action* what he thinks is the best form of...

2021-07-0254 min

Digital Marketing Radio How does LinkedIn Ads compare with other ad platforms? With Anthony Blatner from Speedwork SocialHave you tried LinkedIn Ads yet? And if you have tried LinkedIn Ads, are you still actively using the platform?If not, and you’re spending money on ads elsewhere, why? Do you think that LinkedIn Ads are more expensive? Did you even use LinkedIn Ads correctly?On today’s episode of Digital Marketing Radio we’re going to be exploring what’s different about LinkedIn Ads compared with other ad platforms - how you need to adapt your campaigns so that they’re better suited to LinkedIn - and what kind of results you should be...

2021-06-2934 min

The Podcast Lead Generation Show Ep. 092: The Hidden and Powerful Ads Platform You're Not Using (LinkedIn!)When people think of running ads, they think of Facebook. Facebook Ads are a dumpster fire right now. LinkedIn Ads are powerful, more targeted, and shown to much more affluent decision-makers and business owners. So why aren't people using them? Anthony Blatner, one of the leading experts on LinkedIn Ads, walks us through just how powerful these ads can be and how business owners can use them. Show Notes: Anthony Blatner's LinkedIn Profile Speed Work Social's Website (Click here) Sponsorship: Create a steady stream of leads easily with podcasting: https...

2021-06-2221 min

Digital Marketing Masters Podcast 175 - LinkedIn Ads with Anthony BlatnerAnthony leads Speedwork Social and is a top LinkedIn Ads expert. If you haven't used LinkedIn Ads and you're in B2B, listen up for tips and tricks he's learned by driving over 265,000 B2B sales opportunities. LinkedIn Ad Guide: https://speedworksocial.com/guide/ Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/ Digital Marketing Masters Podcast: https://hookseo.com/podcast

2021-05-1121 min

Digital Marketing from Digital Opps 6 Tips to Scale Your LinkedIn Marketing StrategyLinkedIn traffic has soared over the past 18 months. Has your company taken advantage of the enhancements of the LinkedIn Ads platform? In this episode, we dive into the six steps to scale your LinkedIn marketing strategy with guest Anthony Blatner Founder, CMO - Speedworks Social. For more digital marketing strategies and tactics, visit https://rboa.com/blog

2021-04-0925 min

Super Agents Live- Selling Real Estate Using LinkedIn for Listing Leads - Anthony Blatnermastering marketing and the power of radio advertising in real estate and doubling your income with your sphere of influence (SOI)

2020-11-2152 min

The Abundant Beans Podcast You NEED to Leverage LinkedIn | Anthony BlanterLinkedIn is the NOW in B2BAnthony Blatner is the Chief Advertising Officer of Modern Media, a company whose focus is to get their clients talking to the decision-makers that they need to sell their products. Enter, LinkedIn, one of the fastest-growing social media websites that also happens to have one of the most highly targetable sales products in the history of the world, Sales Navigator. Anthony is here to give us a walkthrough on the mechanics of how it all works, provide suggestions on how to make it work for you, and leave you with...

2020-10-2700 min

Startups For the Rest of Us Episode 518 | A Live LinkedIn Ads Consult with Anthony Blatner and ScatterspokeEpisode 518 of Startups For the Rest of Us is an experimental format where Anthony Blatner, a LinkedIn expert, live consults with John Samuelson, a B2B SaaS founder on advertising a SaaS business on LinkedIn. There's a wealth of knowledge in today's episode so if you are considering or have thought about LinkedIn ads, this episode is worth a listen. We'd love your feedback on this new format. Was it helpful? Let us know in the comments or on Twitter (@startupspod)! [BONUS] Download a LinkedIn campaign brief PDF developed during this episode The...

2020-10-1339 min

Marketing Mistakes (And How To Avoid Them)How Marketers Can Use Software Automation with Will Christensen | DataAutomation In this episode, Stacy sits down with Will Christensen, who is the co-founder of DataAutomation, a company specializing in software automation and integration processes for e-commerce sellers. The two discuss what ways companies can use automation as a way to provide innovate solutions to problems in business and marketing. Check here for some notes Hollywood Branded Refresher Episodes Check out some of the past interviews below: EP120: How To Automate Your Sales And Business Operations With Mangus Unemyr | Marketing Automation And AI Consultant EP210: Using LinkedIn to Generate Better Leads with Anthony Blatner | Modern Media EP...

2020-09-2940 min

B2B Marketing Exchange How To Get More From LinkedInBecause of COVID-19, our time online has skyrocketed. Rather than going to networking events and conferences to build new relationships, we're turning to virtual round tables and cocktail hours and, of course, social media. LinkedIn has become an integral "watering hole" for B2B professionals who are eager to find new job opportunities, share ideas and bolster their positions as thought leaders in their industry. But what new features and capabilities can B2B execs and brands take advantage of? During this episode, we sit down with Anthony Blatner of Modern Media to talk all things LinkedIn, including:...

2020-09-1627 min

Marketing Mistakes (And How To Avoid Them)Using LinkedIn to Generate Better Leads with Anthony Blatner | Modern MediaIn this episode, Stacy sits down with Anthony Blatner, the founder of Modern Media, where he helps B2B companies generate better leads with LinkedIn Ads. The two discuss how companies can experience explosive growth by using technology and effective marketing techniques. Check here for some notes Hollywood Branded Refresher Episodes Check out some of the past interviews below: EP191: Creating Audience Rapport in Content Marketing with Don Simkovich | So Cal Content Marketing & Media EP121: Using Social Media To Boost Authority And Influence With Josh Elledge | UpMyInfluence Ep 39: Importance Of Social Media Influencers The...

2020-07-1426 min

The Strategic Solopreneur How to Generate a Consistent Flow of Leads on LinkedIn With Anthony BlatnerAnthony Blatner is the founder of Modern Media, a top LinkedIn Advertising agency.In 2016, Anthony started Modern Media to help those companies unlock their B2B marketing potential. By blending his experience in marketing and software, Anthony is able to help businesses reach high-level decision makers at scale using LinkedIn Ads and technology.It's safe to say that Anthony is one of the top LinkedIn ads experts in the industry, having managed millions in ad spend and generating over 100,000 new sales opportunities.In this episode, Mike sits down with Anthony to discuss everything...

2020-07-0921 min

Impact Marketer #038 Anthony Blatner On Dominating LinkedIn Ads To Never Worry About B2B Leads AgainIn today’s full-length episode of Impact Marketer, we’re interviewing Anthony Blatner. Anthony is an ex-IBMer, tech founder, and digital entrepreneur. He’s managed over $5 million in ad spend and has been able to generate over 165,000 sales opportunities for his clients.He’s also completed 4 marathons and an ultra marathon in the last year. He’s been committed to being the best there is at LinkedIn Ads becoming the go-to authority in the space.On this episode, you’ll learn:The One Area Of Your Funnel LinkedIn Ads Are PERFECT ForLinkedIn V...

2020-07-0800 min

Impact Marketer #037 How To Go From A 9to5 At IBM To Running A LinkedIn Ads AgencyIn today’s Talk Of The Day episode of Impact Marketer, we’re interviewing Anthony Blatner. Anthony is an ex-IBMer, tech founder, and digital entrepreneur. He’s managed over $5 million in ad spend and has been able to generate over 165,000 sales opportunities for his clients.He’s also completed 4 marathons and an ultra marathon in the last year. He’s been committed to being the best there is at LinkedIn Ads becoming the go-to authority in the space.On this episode, you’ll learn:How To Use Freelancing To Find True Fulfillment In Your Work

2020-07-0100 min $Hey {First Name}, An Insider\'s Guide to Outbound Sales$

Hey {First Name}, An Insider's Guide to Outbound Sales #070: LinkedIn Ads Strategies for Getting Larger Customers with Anthony BlatnerAnthony Blatner is the advertising director of ModernMedia, a LinkedIn advertising agency that scales your B2B products & services. After working with 100s of Software Products, SaaS Platforms, and Professional Services, and managing millions of Adspend Anthony’s team has developed a lead generation framework that is signing up dozens of *qualified* B2B leads each month, for each client. This is not about posting on social, not about spamming connection requests, not email, and not Facebook ads...It’s using the world’s largest business directory to buy ads so you can target bigger customers, generate sales leads, and au...

2020-07-0129 min

The Corporate Escapee 57. Why LinkedIn is Your Secret Weapon to Scale your B2B Startup with Anthony Blatner With 400 million users, LinkedIn has become the most useful social network for B2B marketers. It's a platform for people to connect with colleagues and learn more about their industry. LinkedIn is an excellent source of traffic that is underutilized by most. One main reason is because of the unfamiliarity with leveraging the opportunities there. In another series featuring subject matter experts, we have LinkedIn expert Anthony Blatner with us as we talk about best practices for targeting niche audiences at scale, organic vs. paid advertising, upcoming new tools, and much more. Learn...

2020-06-3039 min

All About Digital Marketing Podcast Episode 51 - Lead Generation and LinkedIn Ads with Anthony BlatnerThis week's episode is all about lead generation and LinkedIn Ads. Anthony Blatner has had an incredible career over the years, but his speciality is how to help business start generating more leads. Pretty much every business, big and small, wants to generate more leads. It's the basis of helping to grow revenue. But for way too many businesses, there's a lack of understanding around the buyer persona, the customer journey and the key metrics that help businesses identify where they generate leads from, at what cost and for what return. If you've...

2020-06-2549 min

B2B Growth Think Tank Anthony Blatner: A LinkedIn Advertising MasterclassToday we’re going to be talking about a prime example of why the “wisdom of crowds” isn’t always the most reliable source of facts and why it’s important to sometimes ignore the dogma and TEST things for yourself! Because today we’re talking about LinkedIn Advertising. “LinkedIn ads are too expensive. They don’t work. Facebook is the only place to pay for ads.” I could go on, but these are just some of the things I hear when it comes to advertising on LinkedIn. The truth is, while they do requ...

2020-06-2537 min

B2B Growth 1279: How B2B Brands Can Win With Linkedin Ads w/ Anthony BlatnerIn this episode we talk to Anthony Blatner, Advertising Director at Modern Media. If you like this episode, you'll probably also love: The 3 Keys to Success with LinkedIn Ads with AJ Wilcox 5 Ways to Generate More B2B Leads on LinkedIn with Harry Whelchel How LinkedIn Supports B2B Enterprise Tech Solutions with Jason Carriere The Sweet Fish team has been using LeadIQ for the past few months & what used to take us 4 hours in gathering contact data now takes us only 1! If you're looking for greater efficien...

2020-06-1600 min

Chats with Chip How agencies can use LinkedIn ads to grow their businesses (featuring Anthony Blatner)In this conversation, Anthony Blatner of Modern Media explains how agencies can use advertising on LinkedIn to grow their businesses. Anthony offers practical tips on how agencies should think about LinkedIn advertising from the perspective of building a pipeline of prospects and increasing revenue.

2020-06-0928 min

If You Market LinkedIn in the Time of COVID19, with Anthony BlatnerThis is our silver lining COVID19 episode and we're talking with LinkedIn expert Anthony Blatner about how to execute LinkedIn marketing now and in the future. Anthony delivers more actionable advice than we've ever had on the show and will have you scrambling to take full advantage of LinkedIn. Anthony Blatner is the founder of Modern Media, a top LinkedIn Advertising agency. Learn more about your ad choices. Visit megaphone.fm/adchoices

2020-04-2844 min

Honest Ecommerce ModernMedia.io’s Customer Acquisition Study | Anthony Blatner | ModernMedia.ioAnthony Blatner, founder and Advertising Director at ModernMedia.io, started delivering newspapers when he was 11 – and has been hooked on advertising ever since. He’s learned a lot since then and, now, he helps other entrepreneurs leverage Facebook ads, create Ecommerce sales funnels, and build successful lead generation campaigns. Today, Anthony shares the findings and insights that he learned from his latest Ecommerce industry study. We cover a lot of the most important findings in this episode, but every eCommerce store owner – as well as every brick and mortar store owner – should read it. To lear...

2019-05-0634 min

The App Guy Archive 4: Episodes 301 to 400 of The App Guy Podcast interviews with Paul Kemp - The App Guy TAGP356 Anthony Blatner : Love Working Within The Entreprenurial Community Anthony Blatner, Partner, Mobile Lead at Jackrabbit Mobile, says One of the things I love the most is getting to work with all the different entrepreneurs in the community.

2016-05-1400 min