Anthony Standifer - Podcast Details

Shows

Scaling Emerging BeautyE 813: How to Scale a Beauty Brand from DTC to Retail—with Anthony StandiferSummary In this episode of Scaling Emerging Beauty, I sit down with Anthony Standifer—co-founder of MSeed Group and a 25-year beauty industry veteran. We get into the real talk around what it takes to scale from direct-to-consumer to retail—and how to stay profitable while doing it. We discuss: - How to stand out in crowded beauty categories through niche positioning - Why building emotional connections with your customers is key to scaling - What early-stage brands need to know about innovation cadence and product development - The truth about manu...2025-07-2258 min

RISE Urban NationScaling Beauty Brands with Purpose: Growth, Manufacturing & Strategy with Anthony StandiferIn this episode of RISE Urban Nation, we’re diving deep into the business of beauty with Anthony Standifer—a seasoned entrepreneur, speaker, and co-founder of mSEED Group. Known for helping indie beauty brands grow into household names, Anthony gives us an inside look at:The biggest mistakes new beauty brands make (and how to avoid them)How to scale manufacturing without losing product integrityThe differences between retail partnerships and direct-to-consumer growthSmart funding strategies for emerging brandsHis own journey of entrepreneurship and impact within the Black beauty space 🧪 Whether you’re developing your first product or thinking a...2025-05-2249 min

Spa Marketing Made Easy PodcastDeveloping and Launching Your Spa’s Signature Products with Anthony Standifer of The mSEED GroupAt Addo Aesthetics, we’re firm believers that it’s never too late to take action on a dream and that you wouldn’t have that dream if you couldn’t make it a reality. So, if you’re an aesthetic professional who has ever dreamed of crafting a brand of signature products, this episode with Anthony Standifer of mSEED Group is a must-listen! With over 25 years of experience working within the beauty and personal care industries on both the corporate and entrepreneurial side, Anthony brings a unique blend of skills and insights that help beauty founders build and...2025-03-0341 min

Friends in Beauty PodcastEp. 254: Advice From One of the Largest Black-Owned Beauty Manufacturers - Anthony StandiferEp. 254: Advice From One of the Largest Black-Owned Beauty Manufacturers - Anthony Standifer On this week’s episode of the Friends in Beauty podcast I welcome Anthony Standifer to the Friends in Beauty guest chair. Anthony brings 25 years of beauty industry expertise, offering actionable insights for aspiring entrepreneurs and early-stage founders. With a unique perspective shaped by managing multi-million-dollar brands in corporate America and co-founding the largest Black & woman-owned beauty contract manufacturing company in the U.S., Anthony provides a roadmap for launching and scaling successful beauty brands, no matter the budget. As a former beau...2025-01-221h 36

Black to Business234: Scaling Beyond Services: How to Add Products to Your Service-Based Business w/ Anthony StandiferYou’ve built a solid service-based business. Your clients love what you do, and you’re making an impact. But as you think about the future, you’re wondering, “How can I scale without burning out? How can I build something that works for me, even when I’m not actively working?” That’s where adding products to your business comes in. For many service providers, creating a physical product can feel overwhelming. Where do you even start? How do you choose a product that makes sense for your business? And what if it doesn’t sell? These are...2025-01-091h 05

Social Media DecodedBeauty Unleashed: Accelerating Growth the Beauty and Personal Care Industry with Anthony StandiferBuilding brand awareness and attracting new customers can be challenging in any industry, but it can be especially difficult in an oversaturated industry like beauty and personal care. In this episode, host Michelle Thames speaks with Anthony Standifer about brand building and how to use social media to build your brand. Anthony shares tips for leveraging influencer marketing and overcoming common challenges in the beauty industry. Tune in for actionable advice to help your beauty brand grow!Anthony is the co-founder and Chief Marketing Officer for mSEED group, a contract manufacturer & marketing agency that specializes in expediting...2023-10-3024 min

Driving the Business: Beauty Brands & Entrepreneurship with Anthony StandiferEp 035 - Interview with Jason Mercer: Key Insights from a Venture Capital (VC) Investor for Raising MoneyAs business founders raising money can sometimes feel like a complex mystery with lots of questions. What do investors want to see from a business owner? How do investors evaluate who to invest in? Should owners expect to give away equity when raising money? If yes, how much? Well I managed to book time with a venture capital (VC) investor who reviews and assesses deals for a living. Jason Mercer is a Principal at Cleveland Avenue, a Chicago based firm doing great work for local businesses. I sit with Jason who gives a graduate level walk through on the questions above...2023-07-261h 03

Driving the Business: Beauty Brands & Entrepreneurship with Anthony StandiferEp 034 - Interview with Winnie Awa: Why Brad Pitt Should Not Launch in Beauty & The Journey to Data Driven HaircareI love bold people! Winnie Awa is a bold Black woman doing amazing work in the beauty space as the founder of an AI driven platform that is serving curly haired women in the UK. She is also someone who understands what it is like to pivot your professional career to pursue her passion. She also is confident enough to speak her mind when something does not line up and gave her opinion when Brad Pitt launched a skin care brand. I have a full candid conversation with this entrepreneur to talk all of the above as well as what the...2023-06-241h 02

Driving the Business: Beauty Brands & Entrepreneurship with Anthony StandiferEp 033 - Interview with Justin Dawkins: Silicon Valley Bank & Its Impact on BeautyDoes the Silicon Valley Bank or SVB discussion completely confuse you? This is the podcast episode for you. Do you see the direct impact of how the tech community's turmoil is going to impact beauty and consumer product good investments? This is the podcast episode for you. Would have a simple explanation of what's happening in the financial world help you? This is the podcast episode for you. I snagged time for the very knowledgeable Justin Dawkins who lives inside the investment community as managing partner of Collab Capital who raised an incredible $50M during the pandemic with the sole purpos...2023-03-241h 08

Driving the Business: Beauty Brands & Entrepreneurship with Anthony StandiferEp 032 - 8 Incredible Lessons After 8 Years of EntrepreneurshipThings rarely turn out exactly like how I think they should when planning big things in life. For me starting a business meant the promise of ultimate freedom, success and tons of money. Managing a whole damn beauty manufacturing company has given me insight and taught me lessons that have been eye opening and incredibly helpful. I'm sharing 8 key insights as a reflect back on the last 96 months. If you're someone thinking of starting a business lean in closely as these are tips that I wish someone had shared with me before starting my own journey. If you're someone who ha...2023-02-2142 min

30&NerdyS5:E2 - Frosty and Nerdy w/ Scream Queen Devanny Pinn"Everybody has good and evil in them. Humans are a full spectrum emotions; intense feelings. Horror movies are cathartic. They are a release." What's up Nerds and Nerdettes and our lovely Horror fanatics! This is a very special episode. While Josh is away running around the human trap built by a mouse, aka Disney; Tyler Mac is joined by Scream Queen and award winning actress Devanny Pinn. Dev, has been in over 80 movies and television shows; with Horror being the primary genre. Listen along as Tyler and Dev discuss her early years, horror, her career, an...2022-10-121h 25

Driving the Business: Beauty Brands & Entrepreneurship with Anthony StandiferEp 031 - Diversity & Racial Inclusion in the Beauty Media Landscape with Claire McCormackSince 2020 I have leaned hard into having conversations about the impact of race in my personal life and business with my non-Black friends and associates. These conversations have been nuanced and complex yet extremely enlightening. I've recognized that my white friends/associates don't get many opportunities to discuss what its like to live as a minority in the US. On this latest episode of the podcast I have an intimate conversation with beauty editor, Claire McCormack, about how race has played out in the beauty industry for me personally and how her organization - Beauty Independent - responded courageously in t...2022-09-2847 min

Driving the Business: Beauty Brands & Entrepreneurship with Anthony StandiferEp 030 - Why Taking a Non-Traditional Path to Skin Care is Both Insane & Necessary with Jayme & Nick ValoI love talking with indie beauty brand start up founders and on this episode I sit and chat with a married couple who are taking a deliberate, disruptive approach to skin care with their line of omni sex products. Jayme and Nick Valo of Valoie Skin Care give an intriguing discussion about the origins of starting a beauty line targeted at the recently coined phrase omnisex. We talk about the meaning of the phrase and how it differs from unisex. Jayme is a serial entrepreneur who has had more than a few failures in launching businesses but she explains why sh...2022-09-1453 min

INspired INsider PodcastEO Chicago | How To Start a Beauty Brand From Scratch With Anthony Standifer, Co-Founder of mSEED GroupAnthony Standifer is the Co-founder and Chief Marketing Officer for the mSEED Group, a contract manufacturer and marketing agency specializing in expediting the growth of small businesses and entrepreneurs in the beauty and personal care space. Anthony helps serve several small indie brands looking to start or escalate their beauty or personal care business. In its five-year existence, mSEED Group has become a seven-figure company that launches and supports development for more than 150 brands. In this episode… Are you suffering through a job you don’t like but can’t quit because starting your o...2022-09-0810 min

Driving the Business: Beauty Brands & Entrepreneurship with Anthony StandiferEp 029 - How Leveraging a Sales Management Firm Increases Your Chances of Success in Retail Distribution with Demar RobertsSomebody hand me my soap box cause I need it right now. Going into formal retail chains without being prepared is the kiss of death or some very painful, expensive lessons! 20+ years of doing business with most every retail chain that sells beauty products and I have seen first hand how this game operates. One of the secret weapons that indie beauty founders may enlist are the services of a sales management firm. In today's episode of the podcast I sit down and chat with an industry heavy hitter, Demar Roberts, that has worked with 100s of brands as a sale...2022-08-3053 min

Driving the Business: Beauty Brands & Entrepreneurship with Anthony StandiferEp 028 - Therapy for Entrepreneurs When Friendship Is Not EnoughWe are getting extra cozy and familiar for this episode. I've recognized in my own journey as a Black man living in America with abundant blessings all around me that everything is not ok. While things in my business have been thriving and we've been shattering ceilings with fundraising and hitting revenue targets, on the other side I have had to stand and face some issues that go back to my childhood. Enter daddy issues and the long impact that my connection with my own father has had on me. In this week's podcast episode I've invited my own counselor - M...2022-08-1756 min

Driving the Business: Beauty Brands & Entrepreneurship with Anthony StandiferEp 027 - Launching Your Beauty Brand's Minimal Viable Product (MVP)By far the biggest business challenge I hear from entrepreneurs entering the space or thinking of launching products is they don't have enough money to execute on their vision. After hearing this statement no less than 200x's a year I have given some thought on how to translate the concept of a minimal viable product (MVP) from the tech world into the beauty product space. Making it happen is totally doable and something I have seen crafty, resource strapped business owners do successfully. In this episode I'm laying out all the details on: The 3 type of entrepreneurs the MVP launch mak...2022-08-0335 min

Driving the Business: Beauty Brands & Entrepreneurship with Anthony StandiferEp 026 - How I Realigned My Purpose for this PodcastI'M BACK! But I don't want to do things exactly like we were doing them before. This includes how I show up for one of my passions which is this podcast. The last 2 years have changed me. I just do not feel like "business as usual". It took some time to really identify what was different and how I wanted to show up in the world. For me it means still offering incredible value for those that are connected with the beauty industry or with product based entrepreneurship. I'm ready to celebrate the success and glow up that has...2022-08-0220 min

eCommerce Profits PodcastThe Secrets of Successful Beauty Brands With Anthony Standifer of mSEED groupAnthony Standifer is the Co-founder and Chief Marketing Officer of mSEED group, a contract manufacturer and marketing agency that specializes in expediting the growth of small businesses and entrepreneurs in the beauty and personal care space. He and his partners built a seven-figure company, launching and supporting growth for over 150 brands in its five years of existence. Anthony’s work includes formulating beauty products, contract manufacturing, and assisting in the overall brand development of new and existing startups, large companies, and small cosmetic brands. Anthony is also the host of the Driving the Business: Beauty Br...2022-03-2945 min

Driving the Business: Beauty Brands & Entrepreneurship with Anthony StandiferEp 025 - How a Virtual Assistant Changed the Game for Me & My Hiring ProcessI admit at first I was admittedly against the idea of hiring a virtual assistant. I did not see how their could be value in having an assistant that I would never see. And then the great ponderosa hit aka COVID-19. In today's episode hear about how wrong I was in my initial assumption and how having a virtual assistant has been a game changer for me and my business. I do this in a direct conversation with my own VA, Paula Heitzman. If you are a start up entrepreneur, small business owner or fast growing you need to hear this...2021-09-1739 min

Driving the Business: Beauty Brands & Entrepreneurship with Anthony StandiferEp 024 - 5 Tips for Pricing Your Products with Profit in MindAs a beauty product manufacturer and brand consultant I have worked with more than 200 brand owners over the last 7 years the topic of pricing and I've come to a huge conclusion. Pricing products is an emotional process for brand owners that leads to all the questions. What if you over price your products and no one buys? What it you under price your products and miss out on additional dollars you could have made? There is a common thread amongst those brands who set their prices and win in the market...2021-08-2735 min

Driving the Business: Beauty Brands & Entrepreneurship with Anthony StandiferEp 023 - Interview with Christian Maxwell: Insider Tips on Social Media Influencers & Content CreatorsCalling all social media influencers & those who engage them. This is the content you need. The concept of brands paying content creators and social media influencers is a cumbersome, ambiguous process and both side need help. Influencers are trying to figure out how to attract and scale their reach so they attract brands to pay them. Beauty brands (particularly the indie brand owners) are trying to develop budgets and a structure that allows influencers to grow sales. In this latest episode I talk with someone who has set on both sides of the table. Christian Maxwell (@cisfornetwork) made her entry into th...2021-04-131h 13

Driving the Business: Beauty Brands & Entrepreneurship with Anthony StandiferEp 022 - 6 Questions to Answer Before Speaking with a ManufacturerWorking with a manufacturer can seem like an overwhelming, daunting project. But it does not have to be. After 6 1/2 years and literally more than 1000+ discussions with potential customers I have compiled a cheat sheet that will quickly move you to front of line with any private label or contract manufacturer you're considering. 6 questions that once answered will give you the confidence to engage not just me but ANY manufacturer. This is one of those episodes you may need to listen to more than once to ensure you've got it. Take written or voice notes. Whatever you need. These practical tips posi...2021-03-2333 min

Driving the Business: Beauty Brands & Entrepreneurship with Anthony StandiferEp 021 - 2020: A Sh*t Show & An OpportunityWe are coming up on the 1 year anniversary of COVID-19 shutting down the world and it's been almost a year since my last episode. We've got a lot to catch up on. I don't want to act like it's "business as usual" which is why I'm getting raw and vulnerable about the last year of my own life. It's been a hybrid of the CRAZY & AMAZING! We also talk about what a tremendous opportunity right now is for anyone in the beauty space or anyone thinking about launching a product or service. Th...2021-03-1643 min

Business Beauty NetworkTop 5 Episodes Of 2020The top downloaded episodes of 2020. In this episode, I shared a clip from the top 5 downloaded episodes of 2020. Please subscribed and listen to these episodes. The links are below. Angie Di Battista: A 'Day In The Life' Of A Professional Makeup Artist https://anchor.fm/bbnp/episodes/Angie-Di-Battista-A-Day-In-The-Life-Of-A-Professional-Makeup-Artist-eb6b6m/a-ah7d0m Anthony Standifer: Beauty Brand Marketing & Product Development https://anchor.fm/bbnp/episodes/Beauty-Brand-Marketing--Product-Development-ef58fu/a-ah7d0m Beauty Business and Wellness Chat with Dayna Mott https://anchor.fm/bbnp/episodes/Beauty-Business-and-Wellness-Chat-with-Dayna-Mott-eajm57/a-ah7d0m Jessie Hayes...2020-12-2957 min

Business Beauty NetworkBeauty Brand Marketing & Product DevelopmentToday in the hot seat we Anthony Standifer. He has a passion for the beauty industry. We talked about, marketing, branding, and product development. Anthony shared many gems for beauty pros. He is the Co-founder and Chief Marketing Officer for mSEED group, a contract manufacturer & marketing agency that specializes in expediting the growth of small businesses and entrepreneurs in the beauty and personal care space. mSEED group has built a 7 figure company launching and supporting growth for more than 150+ brands since our 2014 inception. Beauty Pro Mastermind: https://bit.ly/3bzEYRH 2020-06-0858 min

Making Work Better: Employment Law & Workplace ChallengesPlans for Returning to WorkKristen Prinz sits down (remotely) with President and CEO of KODO Care Chad Kodiak, Founder and CEO of Aqueity Dan Dunn, and Co-Founder and CMO of mSEED Group Anthony Standifer to talk about bringing employees back to work after weeks or months of quarantine. Representing a variety of business sectors, these leaders have employed unique strategies for returning to work, tailored to their respective industries. Since each company faces its own set of challenges while dealing with this pandemic, this groups explains that it is important to listen to one’s workforce and adjust strategies accordingly. Tune in to he...2020-05-2950 min

Driving the Business: Beauty Brands & Entrepreneurship with Anthony StandiferEp 020 - Interview with Shawn Tollerson & Teneya Gholston: Thriving as an Employee Inside a Beauty CompanyNot everybody should become an entrepreneur today! Many are best served working inside a beauty company. Navigating your career can be tricky so I assembled two of my most favorite people to help bring you the kind of sage advice you need to thrive! I spent 14 years of my own career working for multiple companies and it was the BEST training guide I needed to prepare for my current place in life. Shawn Tollerson has been my boss in two of those companies. She brings 25 years of experience at all levels of beauty organization from brand manager, Dir Marketing, VP, CMO...2020-04-031h 21

Driving the Business: Beauty Brands & Entrepreneurship with Anthony StandiferEp 019 - Interview with Stephanie Scott-Bradshaw CEO First and Last PR on Public Relations in the Beauty IndustryUnderstanding the role of public relations as part of a beauty brand's marketing mix is a tough and sometimes confusing topic. What is PR? How is it different than other forms of advertising? What should I expect when I hire a PR agent or team? Well I've got a veteran in the space who is here to answer these questions and how beauty brands can successfully approach PR. Stephanie Scott-Bradshaw is an agency owner with more than a decade of experience supporting both large and indie beauty brands. You need this info in your life! Check out...2020-03-181h 03

Driving the Business: Beauty Brands & Entrepreneurship with Anthony StandiferEp 18: 8 Quick Tips for Managing Customer ComplaintsAs part of every beauty brand experience you are going to receive customer complaints about your product. As an owner or someone who works in customer service you should get ahead of the issue by having a process for handling the issues as they come in. Don't let someone else's concern or anger set you up to be sued and manipulated out of money. I'm shelling out 8 quick tips that can be implemented today to save you $ and peace of mind. Enjoy!2020-02-2820 min

Driving the Business: Beauty Brands & Entrepreneurship with Anthony StandiferEp 017 - Interview: Kiley Russell Big Girl Cosmetics & The Untold Story of Department Store DistributionWhat would you do if Oprah Winfrey funded the start of your business? Well find out what one woman with an idea, passion and the guts to take multiple leaps of faith did in this new episode of Driving the Business. It's rare to find entrepreneurs that will get real and raw with you. But Kiley Russell did both during this candid interview sharing intimate details of her highest successes as founder of Big Girl Cosmetics who went from batching body butters in her kitchen, to winning a car in one of TV's most historic moments, to launching her beauty br...2019-10-111h 01

Driving the Business: Beauty Brands & Entrepreneurship with Anthony StandiferEp 016 - Interview: Kim Roxie of LAMIK Beauty - What She is Doing When Black Women Founders Only Get .002% of Venture FundingThe REALITY is that Black women founders are getting a dismal 0.002% of all venture funding. Hear what beauty brand founder Kim Roxie decided to do when she found out this startling statistic while also working to pivot her own color cosmetics line - LAMIK Beauty. We get REAL and talk about what it was like for Kim to shut down her store in order to pivot. Her quest for education and participation in multiple accelerators has given Kim a new level of confidence and fire to not only fuel her own business but to help other Black w...2019-08-2043 min

Driving the Business: Beauty Brands & Entrepreneurship with Anthony StandiferEp 015 - Interview with Craig Brimm: Ad Agency Owner, Beauty Brand Content Creator & OG EntrepreneurI sat down with Craig Brimm who has successfully managed a creative career spanning two decades in the advertising world. Craig has created content for many titans in the industry like McDonald's and Toyota while also curating TV and ad campaigns for many of the largest beauty brands. We talk how the role of the ad agency has shifted, how he has managed moving in and out of full-time entrepreneurship, what it’s like having his wife as a business partner and how he manages the chaos of life.2019-06-201h 03

Driving the Business: Beauty Brands & Entrepreneurship with Anthony StandiferEp 014 - Nugget: Nobody's Coming to Save YouThis is a new episode formatting I'm trying out. Life reflections that may or may not be directly related to the beauty business or entrepreneurship but are reflections that have proven immensely valuable for me in navigating this thing called adulting. In this episode I'm reflecting on how I have handled the big problems of life and embracing that there is no easy way out, no cheat sheet and no savior that's ever coming to "save" me. It’s a hard pill to swallow but there is complete magic in embracing this truth. Hope you enjoy.2019-06-2021 min

Driving the Business: Beauty Brands & Entrepreneurship with Anthony StandiferEp 013 - Interview with Pekela Riley: Celebrity Hair Stylist & Ulta Beauty Pro Team MemberGet ready to have the FIRE brought to you in this one. I talked my way into an interview with one of the industry's busiest, most celebrated hair stylist and salon owners - Pekela Riley. She is teaching a MASTER CLASS in this discussion on her journey in the beauty industry. We get insight into the curvy road that's led to her success and how hard work combined with humility have been her secret weapon. Hearing the strategy she took from turning her salon Salon Pk from a booth rent environment to a commission based salon where s...2019-05-241h 21

Driving the Business: Beauty Brands & Entrepreneurship with Anthony StandiferEp 012: Your Guide to Executing Trade Shows19 years of selling beauty products at live events and trade shows and I have the inside cheat sheet for you. This episode is filled with tangible tactics that you can execute and realize the kind of long term revenue that you should get from investing in a trade show. See how products sales, discounts and free giveaways play into your success. There is a real soap box moment here on why I HATE giving away free samples at trade shows. Hear why. Finally I lay out your email marketing strategy and how you can win the long game with...2019-05-1048 min

Driving the Business: Beauty Brands & Entrepreneurship with Anthony StandiferEp 011 - Let's Catch UpIt's been way too long! But I'm back in the studio and ready to help you drive the business. First thing...let's catch up on life and what's been happening with me the last few months. In this catch up episode I talk about the insanity of running my own small, growing business; how celebrating small customer victories keeps me AMPED UP; and how the song Baby Shark saved my life last weekend. Plus, no matter where you are in your beauty journey I share why right now is the PERFECT time to start or kick your business into...2019-04-2534 min

Driving the Business: Beauty Brands & Entrepreneurship with Anthony StandiferEp 010 - A Discussion on the Hustle & Grind of Entrepreneurship with Transient Intellect JasonSurround yourself with smart, ambitious people. The team that helps me produce this show - the transient intellects - are a talented group of people that truly embody driving the business. While working through a technical challenge my audio engineer, Jason, and I get into a thoughtful conversation about the hustle and grind of entrepreneurship. It get REAL as we both share the experience of our journeys. You. Don't. Want. To. Miss. This. After you listen to this episode email me and share where you're at in your hustle and grind within entrepreneurship - early on, mid-struggle, reaping the rewards or...2018-09-0636 min

Driving the Business: Beauty Brands & Entrepreneurship with Anthony StandiferEp 009 - Facing Disappointing Nos & Cosmoprof 2018 ReviewAfter watching a young man's response to a disappointing professional set back I'm reminded how important perspective is in life. I share a hard no I received in my career and what my response was after the initial shock and disappointment. Check out the video from Zakeel Gordon on LinkedIn - here - to see for yourself and prepare to be moved! Next up, I share my review on Cosmprof 2018 in Las Vegas and how beauty brand owners (small and large) can best navigate such a large show with 36,000+ attendees, 1200 booths over 3 days. How to make a plan in advance o...2018-08-2136 min

Driving the Business: Beauty Brands & Entrepreneurship with Anthony StandiferEp 008 - Instagram's IGTV & How Email Marketing Can Change Your Beauty BusinessI'm baaaack and excited to be back in front of the mic and sharing with you. In this episode I share whats been happening with me the last few weeks...and its happens to EVERY entrepreneur. I then highlight one of Instagram newest launches with IGTV and what it means for consumers and advertisers. Finally we dive deep into the details of how email marketing is your best, low cost tool for new customer acquisition and customer retention. We cover the 4 best email marketing platforms I recommend along with the do's and don'ts of content. Insight: I misspelled the word...2018-07-1637 min

Driving the Business: Beauty Brands & Entrepreneurship with Anthony StandiferEp 007 - Karonda Cook: Is Your Beauty Brand Ready for Retail DistributionY'all this episode is pure FIRE. I'm bringing you the inside track on what retail buyers are looking for when assessing new brands. Karonda Cook is the former Director of Merchandising for Sally Beauty who successfully grew her beauty categories double digit while sitting in the driver's seat. She is teaching a full Master Class for FREE here. We talk brand owner misconceptions about retail distribution and what you can do NOW to make sure you are ready to sit before a retail buyer. Get your notepad ready for this one. You will thank me later. Mrs Karonda Cook is th...2018-06-1344 min

Driving the Business: Beauty Brands & Entrepreneurship with Anthony StandiferEp 006 - Industry Shows & Why Every Entrepreneur MUST Have a Tribe of AdvisersToday's episode is more of a rant that the typical structure of other episodes. I tackle upcoming industry shows you should attend and why. Then I deep dive into why EVERY entrepreneur should have a tribe of advisers and how you can build yours without having Oprah on speed dial. Get ready because this episode could be a game changer for you.2018-06-0739 min

Driving the Business: Beauty Brands & Entrepreneurship with Anthony StandiferEp 005 - How to Engage a Manufacturer to Get Your Beauty Products MadeMy thoughts on Revlon's new first female CEO, Debra Perelman. I then dive deep and provide the cheat sheet for engaging with a private label or contract manufacturer in the beauty space. Before a manufacturer can answer the question of "how much does it costs to do business with you," be prepared to answer three key questions around formula, packaging and order quantity. Learn the terminology and know what to expect so you get what you want. Follow me on social media @mSEEDAnthony for more info on how you win in the beauty space.2018-06-0245 min

Driving the Business: Beauty Brands & Entrepreneurship with Anthony StandiferGerilyn Hayes - NaturallyCurly.com Senior Copywriter on Career & How to Engage Media PlatformsGerilyn Hayes is a professional writer. She hosts CurlTalk TV and is the Senior Copywriter for NaturallyCurly, a large online media beauty platform that is focused specifically on the needs of the curly hair consumer. Gerilyn shares how she transferred her childhood love of words and reading into a career that has spanned throughout multiple industries leading her to beauty and fashion. We talk about how the role of copywriter and content creator translates beyond the written word and moves into other mediums as a necessity to have better communication with consumers. Gerilyn drops incredible knowledge on how beauty brands can...2018-05-1842 min

Driving the Business: Beauty Brands & Entrepreneurship with Anthony StandiferEps 003 - From Cosmetic Chemist to CEO: The Journey Towards Launching mSEED groupOur first podcast could be no one else other than my business partner, Erica Douglas. On this episode we talk about Erica's journey from cosmetic chemist to CEO of mSEED group. We dive deep into how the idea for the company's unique business model, as both a contract manufacturer and marketing agency, came as rejection from a grad school project. Hear details on how Erica found her co-partner (me) and the path that led to her quitting her job to pursue her passion. This is a great episode for those that may be sitting on the fence about taking t...2018-05-0749 min

Driving the Business: Beauty Brands & Entrepreneurship with Anthony StandiferEp 002: How to Build Your Marketing Plan & J Lo's Cosmetic LineIf you have ever wondered what goes into a marketing plan that allows you move quickly and efficiently in the market with your idea then this episode is for you! I outline why its a must that you have a plan followed by the basic elements that need to be included. If you are an existing brand owner who's been out there a while or just starting there is some value here for you. I start off ranting about J Lo's new cosmetic line and why most celebrity branded lines fail. SHOW NOTES: 5:35 - Th...2018-04-2635 min

Driving the Business: Beauty Brands & Entrepreneurship with Anthony StandiferEp 001: Who The Hell Am I & Why You Need This PodcastIntroductory episode for Driving the Business podcast. Find out who is Anthony Standifer and why this a MUST podcast if you are a beauty brand owner, entrepreneur, employee or someone connected with the beauty industry.2018-04-2317 min