Shows
Locally OwnedCoding To Counsel: Anthony Verna's Journey From Cubicle to CourtroomHow to Protect Your Business: Anthony Verna Discusses Intellectual PropertyIn this episode of 'Locally Owned,' we explore the critical topic of protecting your intellectual property with expert Anthony Verna, an intellectual property attorney. Whether you're an artist, entrepreneur, or inventor, understanding the nuances of IP can empower you to secure your creative destiny. Anthony shares his journey from computer science to IP law, highlighting the importance of patents, trademarks, and copyrights. Learn practical tips for safeguarding your business ideas, trademarks, and artistic creations, alongside real-world advice for small business owners. Don't miss the insights on how...2025-02-201h 08
Married to Claret and Blue - an Aston Villa PodcastTurkeys on Tyneside - Taylor, Tindall and the Amazon TossersHusband and wife team Rupert and Verna chop up up Newcastle 3 Villa 0. Villa lose a game that was spoilt by referee Anthony Taylor, who sent off Jhon Duran far too quickly for most supporters, managers and pundits. Except the perfect idiots commentating and reviewing on Amazon Prime who all agreed Duran deserved it and then seemed thoroughly disappointed that 10 men Villa didn't play better in the remaining 70 mins against an excellent Newcastle. Wonderfully stupid and biased commentary.Mad dog Jason Tindall continues his centre spot-light desire, despite being a perma tanned 2 time mangerial loser 2024-12-2833 min
Law & BusinessUnderstanding Patent Cease and Desist LettersUnderstanding Patent Cease and Desist Letters
Patents apply to actual inventions and prevent others from manufacturing, selling, or using a product or process. These protections are granted by the government in exchange for public disclosure of the invention, which can leave creators open to instances of patent infringement.
When this occurs, an inventor’s first line of defense is the patent cease and desist letter. This formal demand is sent directly to an alleged infringer and can later be used during litigation to show misconduct was knowing and willful.
If you have received a cease-and-desist letter based upon patent infringement, pl...2024-09-1000 min
Mastering Your Financial LifeUsing IP to Secure Intangible Assets with Anthony VernaMastering Your Financial Life — Episode 81
In this episode of Mastering Your Financial Life, Judy Heft interviews Anthony Verna, Managing Partner of Verna Law, P.C., an intellectual property and advertising boutique law firm. Anthony specializes in trademarks, patents, and copyrights, helping clients create and protect their innovative ideas. His practice involves collaboration with clients across various industries to ensure their intangible assets are secured.
Tune in to the episode to hear about:
* An in-depth explanation of what constitutes intellectual property and its importance to the valuation of a business.
* Real-world challenges and...2024-05-2127 min
Coffee with CherCoffee with Cher - Anthony Verna, III, Esq. - Verna Law, P.C.Calling all Entrepreneurs...
The Coffee with Cher Podcast is the place to come and learn about entrepreneurs doing big
things! Chereese Jervis-Hill, President & Founder of Events To Remember + PR
To Remember talks with Anthony Verna, III, Esq. - Verna Law, P.C. (vernalaw.com)
#CoffeewithCher #EventsToRemember #PRToRemember #VernaLaw #IntellectualProperty #Rihanna #Fenty #entrepreneur #Businessowner EventsRemember.com
2023-03-2321 min
Coffee with CherCoffee with Cher - Anthony Verna, III, Esq. - Verna Law, P.C.Calling all Entrepreneurs...
The Coffee with Cher Podcast is the place to come and learn about entrepreneurs doing big
things! Chereese Jervis-Hill, President & Founder of Events To Remember + PR
To Remember talks with Anthony Verna, III, Esq. - Verna Law, P.C. (vernalaw.com)
#CoffeewithCher #EventsToRemember #PRToRemember #VernaLaw #IntellectualProperty #Rihanna #Fenty #entrepreneur #Businessowner EventsRemember.com
2023-03-2321 minLaw & BusinessLaw and Business Podcast Episode 62: Heather and Anthony Talk about Domain NamesThe “Law & Business” podcast has returned.
Once again, we are with Heather Abissi, our co-host, from Abissi Law. We discuss domain names:
How domain names are property;
How domain names relate to trademark law;
In which ways a person or business can challenge the validity of a domain name registration;
Arbitration or Federal Court?
What happens when the federal government seizes your domain name?
It’s a fun conversation! Don’t forget to subscribe and rate us 5 stars!
2022-09-1435 minLaw & BusinessLaw And Business Episode 61 with Heather Abissi – Revenge PornThe “Law and Business” podcast is BACK.
And Anthony is joined by his new co-host, Heather Abissi. Heather M. Abissi, an attorney beginning her 15th year of practice, having served as an Executive Assistant District Attorney, Criminal Defense Attorney, Civil Rights Attorney, Tort Attorney, Family Law Attorney, Matrimonial Attorney, and Senior Assistant Corporation Counsel for the City of New York, and Corporate Outside Counsel, has a practice focused on legal writing, editing, contract negotiation, oral argument, trial support and strategy. The goal of her practice is to improve the work-life balance of attorneys by allowing them to outso...2022-09-0634 min
The Loyal Littles Podcast35. “THE Loyal Lawyer from Westchester” - Anthony VernaChuck and Roxy welcome back to the show Drey and open the show with exciting news about their non-existing “prize closet”, give an NCAA bracket update and then read what some might say a wicked epic email about beahs & bahhs. Next it’s time to “Meet the Littles” - Anthony Verna! vernalaw.com (12:00). Then our hosts close out the show with this weeks Friday 5! (55:00) SONG: Lost and Drifting by Dante Mazzetti. dantemazzetti.com LOGO DESIGN by Eric Londergan WTFCPODNET@GMAIL.COM2021-03-201h 05
The Boston PodcastIntricacies of Entertainment Law With Anthony VernaDave chats with Anthony M. Verna III, the managing partner at Verna Law, P.C. With a strong focus on Trademark, Copyright, Domain Names, Entertainment, and Advertising law, Verna Law, P.C. strives to provide all Intellectual Property services a modern business of any size may need to market and promote itself better.More info: www.vernalawAnthony's Law and Business Podcast: https://vernalaw.com/law-business-podcast/
Get your own show! pod617.com can produce a podcast for you. Get in touch with us now at www.pod617.com/contact
2021-02-0935 min
Law & Business VideoAnthony Verna Video Blog 37 – Thoughts Behind Trademark DamagesHere’s a lightly-edited transcript of the video blog:
Hi, I’m Anthony Verna, managing partner, Verna Law, back for another video blog: We have some thoughts on trademark damages.
If you are going into federal court and you are going to be a plaintiff, here are a couple of thoughts for you.
Certainly, talking to our clients about getting money – and you’re going to get money, you’re going to get the lost profits and you’re going to be entitled to triple those damages.
You have to temper yourse...2021-01-0900 minLaw & Business VideoVerna Law Video Blog 36: The Trademark Modernization Act of 2020Lightly-edited transcript of the blog entry:
Hi, I’m Anthony Verna, managing partner, Verna Law.
Let’s talk a little bit about the Trademark Modernization Act of 2020. That’s right. Congress passed a COVID spending bill and tucked in some other legislation.
Congress, you need to stop doing that! One bill one thing, but, nope, Congress, isn’t going to do that.
So, the Trademark Modernization Act of 2020 buried in the middle of the COVID spending bill, let’s talk a little bit about that. What it does.
Number one, third...2020-12-3000 minLaw & Business VideoVerna Law Video Blog 35: New Higher Fees at the USPTO for 2021Hi, I’m Anthony Verna, managing partner, Verna Law. You can see us on the web at vernalaw.com. So 2021 is coming up – Happy New Year! That’s why we’re dressed casually: It’s the holiday season.!
However, the patent and trademark office has said big changes come in 2021. Those big changes? New fees! Thanks, federal government, for raising our fees in the middle of a pandemic, in a bad economy.
However, not much we can do with that. The patent and trademark office is raising rates. Come January 1st, a standard patent and trademark...2020-12-2900 minLaw & BusinessLaw and Business Podcast Episode 60 – with Polina Chtchelok – How to Define a Business vs. a StartupComing aboard the “Law & Business” Podcast is Polina Chtchelok. Polina is an Australian lawyer and engineer. She started her career in the energy sector, where after having lived in 5 different countries and working on various investments and projects, she saw a business opportunity due to lack of specific legal services and she moved from working in-house to creating her own niche market law firm in a controversial and challenging business environment of Bolivia in South America. After completing Executive MBA from HEC Paris with specialization in finance end entrepreneurship her focus now is on development of financial and operational stra...2020-12-2239 minLaw & BusinessLaw & Business Podcast: Episode 59 Musician Andromeda Turre has Copyright QuestionsIt's always fun when your friends drop in for a podcast episode.
My guest this time is my friend, the talented and lovely Andromeda Turre.
Andromeda is a jazz singer whose latest project is called Growing up Jazz, a series about the influence of jazz on the American soul that runs parallel to her life story as the daughter of two jazz musicians.
Andromeda had some copyright questions. These questions came from the musician's perspective, especially as we discussed the need for a copyright registration in the music and a need for a copyright registration in the sound recording (aka "...2020-12-0500 minLaw & Business VideoVideo Blog 34: Patent FAQ: Why Should I Seek Patent Protection?Hi, I’m Anthony Verna, managing partner of Verna Law. We focus on intellectual property and advertising law, but I think you knew that already.
Why should I seek patent protection?
This is the Motherload question.
Simply put, if you have a new and novel idea or invention, and it provides value to the marketplace – without patent protection, and you’re leaving the door open for others to copy and sell your idea. You’ll want the patent protection to obtain exclusivity.
A patent is a monopoly for the invention that is claim...2020-06-0500 minLaw & Business VideoVideo Blog 33: Patent FAQ: Do I need a model or prototype?Hi, I’m Anthony Verna, managing partner, Verna Law, P.C. We focus on intellectual property and advertising law. You can find us at vernalaw.com. Now, let’s get to the meat of this.
Do I need a model or prototype before I can file a patent?
No.
It’s one of the most misunderstood aspects of patent law: you do not need a model or a prototype to file for a patent application. Instead, you only need to have enough information in order to be able to explain your invention to someon...2020-06-0400 minLaw & BusinessLaw & Business Podcast: Episode 58 Anthony Verna and James Kwon – Three Items Marketers Need to Know NowOn Episode 58 of the "Law & Business" Podcast, Anthony sits down with James Kwon, the CEO and Executive Strategy Chef of Figmints, a digital marketing agency in Providence, Rhode Island. Figmints has cracked the code on creating, developing, and delivering the scalable, repeatable marketing, and sales models that create results, drive revenue, and keep its clients smiling.
The conversation is about the Three Items Marketers Need to Know Now - right now, with the COVID pandemic hitting. Earlier, the podcast discussed why now is a perfect time for companies to continue to advertise - here are some thoughts on the strategy...2020-04-3032 minLaw & BusinessLaw & Business Episode 57: Intellectual Property, Bankruptcy, and Employment Law Effects due to COVID with John EastwoodAnthony Verna sat down with John Eastwood of Eiger Law in Taipei, Taiwan to talk about some of the effects of the COVID pandemic. Some of the topics covered are intellectual property, especially in relationship to bankruptcy, and employment law across borders and oceans. Supply chains are affected, also.
Anthony Verna: (00:02)And welcome to the Law and Business podcast. On this episode is the most frequent guest, John Eastwood. How are you doing, John?
John Eastwood:Doing well, doing well. I'm here in Taipei. My colleagues in Shanghai have apparently weathered quite a bit of the storm in the sense...2020-04-2852 minLaw & Business VideoVideo Blog 32: Trademark FAQ: How Can Someone Register a Descriptive Trademark?Trademarks are meant to signify the source and quality of goods or services. Therefore, trademarks that are descriptive are relatively disfavored. How can someone register a descriptive trademark? I discuss in this video blog!
Here is a lightly edited version of the transcript:
Hi, I’m Anthony Verna, managing partner at Verna Law, where we focus on intellectual property and advertising law. How can someone register a descriptive trademark?
Now, as you may recall, a trademark that is descriptive, in other words, a trademark that completely describes some aspect of the goods or se...2020-04-2800 minLaw & Business VideoVideo Blog 31: Patent FAQ: Can I get a Patent on my Software Invention?This is another video blog to go with our Patent Law FAQ – we hope you continue to enjoy our video blogs.
Here is a lighted-edited transcript of the blog:
Can I get a patent on my software?
I’m Anthony Verna, managing partner of Verna Law, P.C, where we focus on intellectual property and advertising law.
The short answer is “Maybe.” “It depends.” Lawyer answers, of course.
Let’s talk a little bit about what a patent for a software invention would require.
Number one: the algorithm, bec...2020-04-1100 minLaw & Business VideoVideo Blog 30 Patent FAQ: What is a Patent?At Verna Law, P.C., we are doing a series of video blogs that coincide with our FAQs. This video answers the question “What is a patent?”
Hi, I’m Anthony Verna, managing partner of Verna Law, P.C. where our team focuses on intellectual property and advertising law. We’re starting at the beginning of patent law for this series that matches up with the FAQ on our website.
Let’s start at the beginning because it’s a very good place to start.
What is a patent?
A patent is a grant o...2020-04-1100 minLaw & Business VideoVideo Blog 29: Copyright vs TrademarkThe full transcript of this video blog can be seen on our Copyright vs. Trademark page: https://vernalaw.com/copyright-vs-trademark-law/
2020-04-0700 minLaw & Business VideoVideo Blog 28: Trademarks and Bankruptcy Part I (Trademarks are Assets)In today's troubled economic times, companies that fall may want to declare bankruptcy. Companies with registered trademarks may want to continue to use the trademarks and not lose any value in the brands. However, protecting the trademark from the beginning is paramount - not just registration, but understanding that it is an asset that other contracts may affect and that it must be treated like any other asset in bankruptcy.
The consequence is that there may be a loss of registered trademarks otherwise. This is especially true in a scenario in which 1) a registered trademark is not listed on the...2020-04-0700 minLaw & BusinessLaw & Business Episode 56: Changing Mindsets with Jim FrawleyIn Episode 56 of the "Law & Business" podcast, Anthony speaks to Jim Frawley of Bellwether (at bellwetherhub.com), an executive coach. Jim helps his clients with that a slight push, or a friendly face when they try something new. Whatever you want Jim and Bellwether to be, that’s what they can be. Don’t just talk about the next steps – take an actual step to getting it done.
Their topic is the hot-button issue is that as life is temporarily changed, our mindsets need to change. Jim loves to help people get stuff done. This can mean at the office, at hom...2020-04-0626 minLaw & BusinessLaw & Business Episode 55 with Chelsey Pendock: Advertise in Difficult TimesIn Episode 55 of the "Law & Business" Podcast, Anthony speaks with Chelsey Pendock of Innovision Advertising. Innovision is an advertising placement agency and Chelsey discusses the sudden changes due to the COVID-19 pandemic, which includes which businesses are advertising, and why it is still important to advertise in more difficult economic times.
Enjoy!
Anthony Verna: (00:02)And welcome to the Law and Business podcast. You already know I'm Anthony Verna. with me is Chelsea Pendock from InnoVision Advertising. How are you doing, Chelsea?
Chelsey Pendock: (00:12)Hi Anthony. I'm doing well. Thank you for having me on your show.
Anthony Verna:Hey, not...2020-04-0500 minLaw & BusinessLaw & Business Podcast Episode 54: A Unique Product does not a Business MakeIt is our final episode with the Nessa Group, even though our relationship will last a long time.
In this episode, the Nessa Group discusses a business with a unique and very special product. The product has the ability to help other businesses greatly. However, the business is built on shaky ground and the discussion revolves around that a business needs more than just a unique product.
Anthony Verna: (00:00)Welcome to our eighth and final episode of our special mini-series with the NESSA Group. We'll start. Hi, Jim Huerta. How are you?
Jim Huerta: (00:08)I’m doing well and I'm ha...2020-04-0400 minLaw & BusinessLaw & Business Podcast Episode 53: A Plush Toy Client Begins with ConsultantsIt is the seventh and penultimate episode of this special mini-series with the Nessa Group, in which the discussion is about a plush toy company that is a start-up. The toy company has been able to services from Verna Law and the Nessa Group in order to get started - a mixture of intellectual property and business know-how. There was even some highly creative market research done at Toy Fair.
Anthony Verna: (00:01)Welcome to the seventh episode of our special mini-series with the NESSA Group. Jim Huerta, how's it going?
Jim Huerta:It's going well. I think we're making great...2020-04-0325 minLaw & BusinessLaw & Business Podcast Episode 52: The Importance of Accredited Investors in Venture CapitalBe well, everyone. Thank you for listening. Do not forget to rate the "Law & Business" Podcast on your podcast app!
In this roundtable episode with the Nessa Group, we discuss the importance of accredited investors in venture capital, what it means to be an accredited investor, what the possible pitfalls are if the investors are not accredited, and solutions from various disciplines in the case that a business looking for venture capital happens to fall into this trap.
Enjoy the episode.
Anthony Verna: And welcome to episode six of our special mini-series with the NESSA Group. And let's just start...2020-04-0225 minLaw & BusinessLaw & Business Podcast Episode 51: A Nessa Group Case Study with Improving a Plush Company’s BusinessIn Episode 51 of the "Law & Business" Podcast, we take a look at a company that makes a plush product that is also a curtain tie-back. It is a very useful product, but one that also features the ability to be very fanciful. So the group takes a look at how the Nessa Group improved its sales and revenues from many different aspects, and also looks at what to continue to improve.
In this episode: Anthony Verna, Wil Jacques, Jim Huerta, Barry Kolevzon, Justin Tripodi, and Scott Mautner.
Enjoy the stimulating conversation.
Anthony Verna: (00:00)Everyone, welcome back for our fifth episode...2020-03-2924 minLaw & BusinessLaw & Business Podcast Episode 50: Big Business Changes with Amy BirksIn our big 50th episode of the "Law & Business" podcast, Anthony sits down with Amy Birks, a strategic growth advisor for businesses. Amy has over a decade of experience in corporate finance, developing strategies and managing projects, and six years creating digital marketing and growth strategies for online businesses. That's what makes her the purposeful CEO’s secret weapon for growth and results.
Amy and Anthony talk about how the novel coronavirus that causes COVID-19 has caused a "new normal," debate whether this is around for a long time, how businesses are already quickly adapting to it, and how businesses ne...2020-03-2633 minLaw & BusinessLaw & Business Podcast Episode 49: Local Journalism with John KnebelsIn Episode 49 of the "Law & Business" podcast, we have a chat with John Knebels. Knebs - as he is affectionately known - is a long-time local sports journalist in the Philadelphia metropolitan area.
Anthony and Knebs sat down in the public view in a local Panera and talked about: How has his job changed as technology changed? What keeps him going in journalism? How are journalism and law - and being a journalist and being a lawyer - similar?
Enjoy!
Anthony Verna:
All right. We are live and kicking in our favorite Panera. Welcome to the Law
and Business podcast...2020-03-2628 minLaw & BusinessLaw & Business Episode 48: Tina Vignali of the blog TraveleidoscopeOn Episode 48 of the "Law & Business" podcast, it's Tina Vignali of the blog Traveleidoscope.
We have a friendly chat about what the blog means from a business model standpoint and some hot travel topics as the world is beginning to not be friendly to travel for the time being.
Here is a lightly-edited transcript of the conversation:
Anthony Verna:
All right. Listeners, this is Anthony Verna back with you for another episode
of the Law and Business Podcast. We are with today, Tina Vignali. How'd I do?
Tina Vignali:
Pretty good.
Anthony Verna:
All right. That, that silent G in...2020-03-2126 minLaw & Business VideoVideo blog 27: How is the Novel Coronavirus Impacting the Intellectual Property System?Verna Law, P.C. currently has cases in the Trademark Trial and Appeal Board, the Southern District of New York, the Eastern District of New York, the District of New Jersey, the Central District of California, and the Western District of Washington.
The Trademark Trial and Appeal Board appears to be running normally, except that the TTAB's building itself is closed. The United States Patent and Trademark Office's building is closed. But the USPTO is still running, accepting applications, and the TTAB general case calendars are unaffected. Oral arguments will be heard via other means.
Until further notice, examiner and...2020-03-2000 min
Law & BusinessLaw & Business Podcast Episode 47: Intellectual Property Thoughts from Toy Fair 2020Anthony Verna and Wil Jacques visited Toy Fair 2020. This is Anthony's eleventh Toy Fair and Wil Jacques' fifth Toy Fair. They opened the phone and recorded their thoughts for intellectual property trends they saw from the smaller businesses.
Anthony Verna at Toy Fair 2020
Anthony Verna:
Welcome to the “Law & Business” podcast. I'm Anthony Verna, Verna Law Managing
Partner.
Chances are that if you're listening, you already knew that.
I am here at toy fair, 2020 with Wil Jacques, my patent
agent.
Wil Jacques:
Good afternoon listening folks! Great to be here.
Anthony Verna:
All right, well, so let's talk a few item...2020-02-2311 minLaw & Business VideoVideo Blog 26: What does LeBron James’ Trademark Infringement Suit Teach about Apparel and Trademarks?America's favorite export, that's right, LeBron James, and
his media company, and Nike were all sued for trademark infringement this week
in the Federal District Court of Washington D C.
Why were they sued for trademark infringement and what does
that tell the small business? So first off they were, excuse me, they were sued
for trademark infringement because all of these entities, LeBron James’ media
company and Nike are using a phrase called “I am more than an athlete,” which
another company in the Washington DC area already has registered for a clothing
and other apparel in the nonprofit indust...2020-02-2100 minLaw & Business VideoVideo Blog 25: Intellectual Property is Still Important in the Toy IndustryI'm Anthony Verna, managing partner of Verna Law. But
chances are you already knew that!
Hey, it's the middle of February and what does everyone say
about the middle of February? It's my favorite time of year.
Like, nobody says that about the middle of February, but it
is my favorite time of year because it's Toy Fair and yes, I like toys.
There we go.
So ,what are some of the results that Verna Law has had for
intellectual property in the toy industry? And, again, let's do that
disclaimer. Past results cannot indicate any future results, but we...2020-02-2100 minLaw & Business VideoVideo Blog 24: Why Were the Chicago Cubs Sued for Copyright Infringement?Video Blog 24: Why Were the Chicago Cubs Sued for Copyright Infringement? And what does it mean for the small business going into court?
Recently, the Chicago Cubs were sued for copyright infringement.
I kind of find it weird that I'm going to be suing a
baseball team for copyright infringement. But it happened. Why?
Because the Cubs retweeted a tweet that was already the
subject of a copyright infringement lawsuit.
So, the author and plaintiff of the original copyright
lawsuit decided to file against the Cubs for the retweet.
I think it's ridiculous as well, but it survived a motion...2020-02-1300 minLaw & Business VideoVideo Blog 23: Algorithm and Business Method Patents: Searches NeededHere at Verna Law, one of our goals of 2020 is to keep
growing our patent practice, especially with our patent agent, Wil Jacques.
Recently we've had a couple phone calls with potential
clients who have business method or algorithmic patent ideas. In the last four
or five years, ever since the Supreme Court decided a case called Alice,
business method and algorithmic patents have been harder to procure.
The reason for this is as time has gone on, a case has gone
to the Supreme court and Supreme court said, “We're not saying that all
algorithmic patents are void, just th...2020-01-3100 minLaw & Business VideoVideo Blog 22: Patents for Colors? Yes. It’s a Process Patent!Back in 2014, a company called Surrey Nanosystems received a patent for a color
that is so black and absorbs 94% of all light. Let me take a step back there.
You don't receive a patent on the color. You receive a patent on the process
for making such a new advancement in technology.
That's really the key there. It's on the process. Now, a lot
of people were outraged and the reason for that outrageous that Surrey
Nanosystems allowed one artist to use this brand new color called Vantablack
and everybody was saying, “How do you get a patent on the la...2020-01-3100 minLaw & Business VideoVideo Blog 21: Trademark Infringement: What are Practical Effects?Some statistics for 2019 are coming in in the trademark
world. And in these particular statistics, one survey from CompuMark, a company
from Clarivate Analytics and a company that does all of the Verna Law trademark
searching, we're finding that for trademark infringement, main consequences were:
customer confusion at 45% of respondents a loss of revenue due to trademark infringement
for 38% of respondents to the survey and damage to brand reputation, which was 37% of
respondents to the survey.
Three quarters of trademark infringements also led to litigation,
which doesn't really surprise me as litigation tends to keep climbing up every
year. 40% of...2020-01-3100 minLaw & BusinessLaw & Business Podcast Episode 46: Mini-series with the Nessa Group: Businesses Resistant to ChangeIt is Episode 46 of the "Law & Business" Podcast. This is a continuance of our mini-series with the Nessa Group. Here, the group talks about businesses who are resistant to change. One trademark infringement lawsuit comes to Anthony's mind on the topic, because after the trademark infringement lawsuit, Anthony sent the client to Nessa Group because the client had a loss of one million dollars a year.
Anthony Verna: Welcome to our fourth episode of our special mini-series of podcasts, a series on the NESSA group. And, once again, we're here with the same team. My name is Anthony Verna. Jim...2020-01-3137 minLaw & Business VideoVideo Blog 20: California Consumer Privacy Act: An IntroductionVideo Blog 20: California Consumer Privacy Act: An Introduction
Hi, I'm Anthony Verna, managing partner of Verna Law, but
you already knew that. That's why you're here.
One of the perils of advertising law is the fact that there
are 50 States and 50 States also means 50 different regulatory schemes. In this
particular case, let's take a look at California's brand-new California Consumer
Privacy Act.
Number one, if you're not doing business in California,
guess what? California thinks that you're doing business in California because
chances are your business has a website and yes, that's California's definition
of doing business in California. So...2020-01-1300 minLaw & BusinessLaw & Business Podcast Episode 43: A Special Mini-series with the Nessa GroupWelcome to the Law & Business Podcast. Episode 43 begins a special mini-series with the Nessa Group, discussing what it means to work with a business consulting group and how that consulting group can help a business improve in all its areas.
We at Verna Law and the "Law & Business" Podcast hope you enjoy this special mini-series and that it tackles your business' needs.
Anthony Verna: (00:02)
All right, and welcome to our special podcast mini series. My name's Anthony Verna. We're here with the NESSA group.
Jim Huerta, you're one of the principals in the NESSA group. Please introduce yourself.
Jim Huerta:
...2020-01-1330 minLaw & Business VideoVideo Blog 19: What to Expect in Mediation for Trademark Infringement Suits or Trademark Opposition ProceedingsRight before Christmas, my wife had to pick me up from the
airport and it's not fun to go from the airport straight to my parents. Where
was I? I was in Los Angeles at a mediation.
While I have the philosophical problem with a federal court
ordering the parties to a private mediation, that's what happened in this case.
So let's talk about what happens if you have a trademark infringement suit and
are going to mediation.
Number one, you need to expect to be compromising on your
case in order to settle it. If a court is ordering...2020-01-1000 minLaw & Business VideoVideo Blog 18: Trademark Trial and Appeal Board Motion for SanctionsHi Anthony Verna here.
Let's talk a little bit about a decision that came from the Trademark
Trial and Appeal Board (TTAB) on October 31st.
First, it reminded me of a case a few years ago that I had in
which I made my appearance in the case and opposing counsel, about two weeks,
later filed a motion for sanctions. Why did opposing counsel want to sanction
me when I was only involved in the case for two weeks? Well, my client was
really not forthcoming in giving his dates for his trial testimony. Now, my
client being the plaintiff...2020-01-1000 minLaw & Business VideoVideo Blog 17: Depositions for Trademark Oppositions and Infringement LawsuitsWell you haven't heard from me in a few weeks. And that's
because I've been in the middle of depositions for several cases and the travel
schedule can be a little hectic.
But what are we looking for in a trademark infringement or trademark
opposition deposition?
We're looking to take the documentation that's been discovered
as evidence in the case. And then we're going to look to distill all of this
evidence into some factors.
For those of us in the biz, in the industry of
trademark law, we call these the DuPont factors, but these are the factors that
...2020-01-0900 minLaw & BusinessLaw & Business Podcast Episode 42: Jim Cushing and Anthony Verna talk about judges helping settling cases.In this episode of the "Law & Business" podcast, Jim Cushing and Anthony Verna talk about judges. In a recent video blog post, Anthony Verna talked about one judge helping to settle one trademark and copyright infringement lawsuit.
Sometimes, judges are able (under the rules of procedure of their court) to aid the parties in litigation to settle their lawsuits. Jim Cushing and Anthony Verna talk about some of the cases both have had in which judges have helped and have hurt in trying to settle cases. It is a little comparing and contrasting between family law (custody issues) and intellectual...2019-10-0736 minLaw & Business VideoVideo Blog 16: Good Judges Look for Settlements in Intellectual Property LitigationHere at Verna Law, we have cases in several districts, in
the federal courts.
Southern District of New YorkNorthern District of New YorkDistrict of New Jersey; and the Central District of California.
One of the defining aspects of different districts in
federal court is how, especially in intellectual property, the judges tried to
settle cases.
For example, in the Northern district of New York, the
magistrate actually has said to us in this particular case, “We have other
magistrate judges who have lots of intellectual property experience,” and - let
me tell you that, to my ears - that's music. Beca...2019-09-2000 minLaw & Business VideoVideo Blog 15: An introduction to the Telephone Consumer Protection ActThe Telephone Consumer Protection Act of 1991 (TCPA) was passed by the United States Congress in 1991 and signed into law by President George H. W. Bush as Public Law 102-243. It amended the Communications Act of 1934. The TCPA is codified as 47 U.S.C. § 227. The TCPA restricts telephone solicitations (i.e., telemarketing) and the use of automated telephone equipment. The TCPA limits the use of automatic dialing systems, artificial or prerecorded voice messages, SMS text messages, and fax machines. It also specifies several technical requirements for fax machines, autodialers, and voice messaging systems—principally with provisions requiring identification and contact information of...2019-09-1300 minLaw & Business VideoVideo Blog 14: Celebrities with Trademarks do not Have Superior Rights than YouRecently, I've had a lot of people send me emails. They're
asking about celebrities and trademarks.
Why? Well, Tom Brady filed for something called TOM TERRIFIC,
although I think that nobody calls him that. And, recently, LeBron James filed
for TACO TUESDAY in marketing, advertising and podcast services. Of course, the Obamas have their production
company called HIGHER GROUND Productions and they're actually fighting to get
somebody else's trademark canceled in order to register their particular
trademark.
Frankly, all of this is really typical.
A lot of people who have written me emails are very
concerned about these particular phrases c...2019-09-0600 minLaw & Business VideoVideo Blog 13: YouTube’s Copyright Reporting: Weaponized?Many people have had conversations with me about YouTube's copyright infringement reporting system. I've seen online discussions on Reddit, also, about the system.
Bottom line: If you have any videos wrongly removed for infringement, appeal. But have a professional help you appeal.
Here is a lightly-edited transcript of the video blog:
YouTube has a copyright problem.
Now, when I say that, most people think, “Well, sure there's
lots of infringing material on YouTube, right?”
That's not quite what I mean though. Lately, copyright take-down
notices are being weaponized.
How?
A lot of big YouTubers are complaining about smaller YouTube
competitors and...2019-08-1000 minLaw & Business VideoVerna Law Video Blog 12: Intent to Use Trademark Applications: Business Plans NeededIntent-to-use trademark applications.
An intent-to-use trademark application requires some other
evidence, if it is challenged in court, to show that the applicant has a bona
fide intent to use the mark in commerce.
Why?
“Because a bona fide intent to use the mark in commerce is a
statutory requirement of a valid intent-to-use trademark application under
Section 1(b), the lack of such intent is a basis on which an opposer may
challenge an applicant's mark.” M.Z. Berger & Co. v. Swatch AG, 787 F.3d
1368, 114 USPQ2d 1892, 1898 (Fed. Cir. 2015). Applicant's intent must be
"firm," “demonstrable” with "objective evidence of intent"
and "more tha...2019-08-0600 minLaw & Business VideoVideo Blog 11: Copyright Infringement Lawsuit for Downloading Porn Online?Here is a lightly-edited transcript of the video:
Recently, Verna Law, P.C. sign a new client who was sued for copyright infringement. Verna Law, P.C. has had about four cases in the last year that look exactly the same as this particular case.
What do they all have in common?
One, they all received a subpoena notice from their Internet
service provider.
Two, they were downloading material that they shouldn't have
and that's what the copyright infringement is.
Three, what they were downloading was pornography.
I've developed a bit of a strategy to handle cases like this. What al...2019-07-3100 minLaw & BusinessLaw & Business Podcast Episode 41: Talking Cannabis with Shad EwartShad B. Ewart has been a professor and administrator at Anne Arundel Community College since 2001.
Prior to that, he was a professor of business at Mount Vernon College in Washington, DC. At Anne Arundel Community College, he has served as Department Chair and Director of Business Programs. As chair he designed the curriculum for the Business Support Specialist program and the Transportation Logistics and Cargo Security program. Many of his curricular innovations have been replicated in other parts of the college. Mr. Ewart has also served the college on a variety of committees including being chair of the Academic Forum...2019-07-2530 minLaw & BusinessLaw & Business Podcast: Episode 40: Vik Rajan of Phoneblogger.net on the Importance of BloggingIn Episode 40, Anthony speaks with Vik Rajan, the co-founder of Phoneblogger.net.
Vik is also the creator of Inner Circles, the free LinkedIn networking add-on: Focus your time on engagement & reciprocity. Vik started Practice Marketing Advisors and its blog as he realized attorneys, CPAs, and related professionals required specialized marketing help that accounts for clients’ professional code of conduct, ethics, and model rules. Vik is a columnist for AICPA’s largest publication for accountants and frequently helps to present CLE classes through various Bar Associations. Vikram’s book, “365 Personal Brand Marketing Thumb-Rules” published in 2008, is available through any bookstore. Vik lives in H...2019-07-2529 minLaw & Business VideoVerna Law Video Blog #9: Victory. Verna Law has achieved a few excellent settlements for defendants of trademark and copyright infringement lawsuits this month.When I first settled a trademark infringement suit for about $20,000, I thought I did a great job. The client did have to change the trademark and did have to send the excess product to a company to destroy the products, but I still thought it was a great settlement when in defense.
Recently, however, there are a pair of settlement agreements for separate lawsuits that we have attained here at Verna Law.
For one client, being sued in Federal District Court for trademark and trade dress infringement, his settlement is sterling:
Paying the Plaintiff in the case no money!120 days...2019-07-1000 minLaw & Business VideoVideo blog #6 – Intellectual Property and Business PlansIntellectual property and business plans.
You know what a good business plan is, right? A business plan is a description of how you want to build your company. In the business plan, you want to explain what customers you want to target via which marketing channels, what makes you different from competitors, who the management team is, how you are going to make a profit, and what the milestones are for achieving your business plan. So, in a nutshell a good business plan follows the story of your business.
Why do you need a business plan for intellectual property?
Simple.
...2019-06-1100 minLaw & Business VideoVideo Blog #5: Trademarks and the Alcohol IndustryVideo blog on trademarks and the craft beverage industry. Intellectual property is important today as there are more craft breweries, distilleries, and wineries than ever before and many similar brands are chosen independently of each other. Also, many of these businesses need to take their IP more seriously in case of a buyout.
Here is a lightly-edited transcript of the vlog:
Hi, I'm Anthony Verna, managing partner of Verna Law,
P.C., with a focus on Intellectual Property and Advertising Law.
You know, some of my favorite clients are my beverage
clients and yeah, maybe it has to do with...2019-06-0400 minLaw & Business VideoVideo Blog 4: Trademarks and the Cannabis IndustryVideo blog: Trademarks and the Cannabis industry. It's harder to register the brand of cannabis products as trademarks for several reasons. I go through those reasons and some tips for potential trademark protection for the cannabis industry.
Here is a lightly-edited transcript of the video blog:
Hi, I'm Anthony Verna, managing partner of Verna Law,
P.C., a law firm focused on IP and Advertising Law.
I'm going to give you a little hypothetical. You are
either growing cannabis or you're a cannabis dispensary or you have a company
that has some kind of accessories to cannabis and you want...2019-05-3100 minLaw & BusinessLaw & Business – Episode 39: Connie Steele of Flywheel AssociatesIn Episode 39 of the "Law & Business" podcast, Anthony speaks to Connie Steele of Flywheel Associates. We talk to Connie about her "Agile Marketing" philosophy.
Marketing, Advertising, and Intellectual Property go hand-in-hand. Many clients of Verna Law have had frustrations taking their patents and trademarks and moving their ideas into the marketplace. Managing and adapting to change can be a daunting challenge. With business operations being more interconnected internally and externally, marketing and advertising require not just a macro view of your environment, but also micro-understanding of the unique way an organization runs.
This is the crux of Connie Steele's philosophy...2019-05-2926 minLaw & BusinessLaw & Business – Episode 38: Rev. Mark Schaefer, the Chaplain of American University.Law & Business - Episode 38 - Anthony sits down with the Rev. Mark Schaefer, the Chaplain of American University. Yes, that means that this episode takes a little different path than the usual episode of the "Law & Business" podcast.
Mark talks about his history from practicing law to being a member of the Methodist clergy. Mark also discusses some of his philosophy and how law and religion relate to each other.
Mark's book is The Certainty of Uncertainty: The Way of Inescapable Doubt and Its Virtue, published by Wipf & Stock. The book takes a look at our desire for certainty, explores t...2019-05-2526 minLaw & Business VideoVideo Blog 3: The Importance of a Copyright RegistrationWhy does someone need to register a copyright? It's quite simple. The statute requires that a potential plaintiff must have a copyright registration certificate before walking into court. The Supreme Court affirmed the plain language of the statute in March 2019. It is also better for the types of damages that a plaintiff in a copyright infringement lawsuit can ask the court for.
Registration Required for a Lawsuit
Registration of a copyright occurs, and a copyright claimant may commence an infringement suit, when the Copyright Office registers a copyright. Upon registration the copyright, however, a copyright owner can recover for infringement...2019-05-2500 minLaw & Business VideoVideo Blog 2: Trademark Licenses – Don’t be AfraidBeing a trademark licensee means that your business is using the trademarks of another business in order to create products that the licensor (the trademark owner) cannot or will not create. This creates a bigger pie for both the licensor and licensee and then the licensee can pay the licensor a royalty to use the trademarks.
What Is Trademark Licensing?
Trademark licensing is the process by which a registered trademark owner, called a licensor or proprietor, allows another party, called a licensee, to make and distribute specific products or services under the licensor's trademark agreement. Trademark licensing is a type...2019-05-2500 min
The Site ShedUnderstanding Intellectual Property (IP) LawHow up to speed are you with IP Law? Guest – Anthony Verna From – Verna Law Podcast – The Law and Business Podcast IG – @vernalawpc Here are some other similar podcasts you might like if this one tickles your fancy. Internet Law 101 How to handle negative media Podcast Highlights 04:39 – Legal jurisdiction 06:07 – The worldwide patent myth 06:49 – What is a patent 07:20 – What is a trademark 08:04 – What is copyright 12:00 – A practical example Save & Exit 18:01 – Doing patent research 28:00 – Trading names 35:12 – Domain names 37:02 – The process of protecting IP About this podcast, titled; ‘Trademarks, Copyright and Patents. Understanding Intellectual Property Law’. The topic of IP Law can be quite a confusing subjec...2019-05-0851 minLaw & BusinessLaw & Business Podcast Episode 36: MillerCoors sues AB InBev (Anheuser-Busch Companies, LLC) over "corn syrup" campaignIn Episode 36 of the "Law & Business" Podcast, Anthony and producer Marc Sterne talk about the MillerCoors lawsuit against AB InBev over its "corn syrup" campaign, which started during the Super Bowl. This episode (minisode? miniwebisode?) was recorded at Chatter in Washington, D.C. Thank you, Marc for recording and helping with all the episodes at Chatter.
MillerCoors is suing Anheuser Busch InBev, seeking injunctive and
other relief for what it calls "a false and misleading advertising
campaign targeting Miller Lite and Coors Light."
It's the latest step in a brewing marketing feud that began during the Super Bowl. Bud Light...2019-04-0315 minLaw & BusinessEpisode 35 of the “Law & Business” Podcast – Why You Need to Register a CopyrightIn Episode 35 of the "Law & Business" Podcast, Anthony talks (all by himself) about why a person or business must register a copyright in a work that qualifies under copyright law.
Yes, the Supreme Court recently ruled that a copyright infringement lawsuit can only be instituted after registering a copyright. That blog post was already written.
However, Anthony is all by himself in Episode 35 of the "Law & Business" Podcast in order to discuss all the reasons why one needs to file a copyright and have that registration.
The requirement to have the registration before any lawsuit is started.Cataloging.Statutory damages.
...2019-03-2117 minLaw & BusinessLaw & Business Podcast Episode 34: What do Trump's Trademarks in China Teach All Businesses?In Episode 34 of the "Law & Business" podcast, Anthony Verna talks to John Eastwood, a partner at Eiger Law in Taipei, Taiwan. They discuss the issuance of the Trump trademarks in China, if there appears to be any issues outside of the normal issuance of trademarks in China, and what any business moving into China should keep in mind about its trademarks.
Ivanka Trump probably didn't get special treatment from the Chinese: Based on what John Eastwood has seen, it appears that Ivanka's trademark applications (which will not have much use for her given that she's announced that she's shutting down h...2019-01-0932 minLaw & BusinessLaw & Business Podcast Episode 33: Intellectual Property and TaxesDiane Kennedy, CPA, joins Anthony Verna for episode 33 of the Law & Business podcast.
Diane has written a dozen or so books and had the fortune of hitting the New York Times, Wall Street Journal and Business West best seller lists with some of them. That’s even more remarkable because her books are about tax, accounting and investing. They aren’t your typical beach books.
Diane and Anthony talk about the need for corporate structuring and the possibility for licensing within holding and parent-child companies for intellectual property use.
Diane does recommend having holding companies that own IP and fully disc...2018-12-0200 minLaw & BusinessI Want a Provisional PatentIt's Episode 32 of the Law & Business Podcast.
Anthony Verna and Wil Jacques talk about the possibilities of a provisional patent application (PPA). Many potential clients call asking for a provisional without really understanding that the provisional patent application only gives a one-year extension to the deadline of filing a full patent application.
Law & Business Podcast with Wil Jacques
Pros of a provisional:
a way to initiate the patent process is because they are cheaper to prepare (because there are no formal requirements) and the filing fee due to the United States Patent Office at the time of filing is only $130 f...2018-12-0227 minLaw & BusinessLaw & Business Podcast Episode 31 - I Have an IdeaLaw & Business Podcast with Wil Jacques
On the new episode of the Law and Business podcast, Wil and Anthony talk about when clients have an idea.
Episode 31 starts with the first words many clients and potential clients have: “I Have an Idea”. What is next in the intellectual property development process? What are the first questions that a potential client is asked in a consultation?
Law & Business Podcast with Wil Jacques
-What is your business plan?
-Is this a product or is this an idea that deserves patent protection?
-Patent: What makes this idea or product useful?
-Utility: How do we know...2018-12-0200 minLaw & BusinessLaw & Business Episode 30: The Costs of LitigatingIt's Law & Business Episode 30: The Costs of Litigating.
Law & Business Podcast with Wil Jacques
Wil Jacques, patent agent to Verna Law, P.C., and Anthony Verna, managing partner of Verna Law, P.C. talk about the costs of litigating and the benefits of litigating. They talk about damages in patent infringement, copyright infringement, and trademark infringement cases.
In patent infringement lawsuits, there are two overall theories: Lost Profits and a Reasonable Royalty for infringement.
Since 1952, 35 U.S.C. § 284 has governed the award of damages in patent cases:
Upon finding for the claimant [patent holder] the court shall award the claimant da...2018-09-0300 min
Bringing Business to RetailThe Legal Implications Of Running A Promotion - Anthony VernaRunning your own business is fraught with danger. We all know that and sometimes we don't have access to instant legal advice. So I'm here to help you. And I've brought Anthony Verna on the show. He's a lawyer and he's going to help us really navigate what it takes. What you need to be doing and how to make sure that you stay within the law when it to running a promotion. Anthony is the managing partner of a boutique law practice focusing on intellectual property, trademark and copyright registrations protection, domain name law, advertising and p...2018-08-2844 minLaw & BusinessEpisode 29 - Law & Business Podcast - Thoughts on Infringement of Intellectual Property and EnforcementOn Episode 29 of the Law & Business Podcast, Wil Jacques and Anthony Verna talk about copyright infringement, trademark infringement, patent infringement, and some thoughts to avoid infringement.
What one needs to do is to assess the amount of damages that may be awarded because lawsuits can be expensive.
Copyright infringement occurs when a copyrighted work is reproduced, distributed, performed, publicly displayed, or made into a derivative work without the permission of the copyright owner.
Trademark infringement is the unauthorized use of a trademark or service mark on or in connection with goods and/or services in a manner that is likely...2018-08-1300 minLaw & BusinessLaw & Business Podcast Episode 28: Raj Goel of Brainlink International, Inc., Talks About Operational Maturity in BusinessIn the "Law & Business" podcast, Episode 28, Raj Goel of Brainlink International talks about Operational Maturity in business.
What is Operational Maturity and what are the levels of Operational Maturity (OML)? The difference between the OMLs of businesses depends upon the standardization of the internal and external processes they employ, their competency in the services they provide, and the value they place upon industry investments. A firm with a low OML (level one or two) generally lacks the uniformity of resources and knowledge of operations to run a business effectively.
Businesses with level two OMLs have generally reached a point where p...2018-02-1226 minLaw & BusinessLaw & Business Podcast Episode 26: Ed Heerey Helps Compare U.S. and Australian Rights of Privacy and Publicity Law and IssuesIn the Law & Business Podcast Episode 26, Australian barrister Ed Heerey helps to compare U.S. and Australian Rights of Privacy and Publicity law and issues.
This is one of the most fun episodes of the podcast. Anthony visits Ed Heerey, an Australian barrister, to discuss Australian rights of privacy and publicity. Anthony and Ed compare famous Australian cases with famous American cases.
Ed Heerey, Barrister, Australia
Australian rights of privacy and publicity are completely judge-made, stemming from Paul Hogan (famous as Crocodile Dundee) suing an Australian company for a parody advertisement that it made.
Here is the original scene from "Cr...2017-12-0326 minLaw & BusinessLaw & Business Podcast Episode 25: John Rubinstein Helps Compare U.S. and U.K. Trademark Law and IssuesThis is our first "Law & Business" podcast episode recorded during the International Bar Association annual convention. This year it was in Sydney, New South Wales, Australia.
With John Rubinstein formerly of Rubinstein Phillips Lewis Smith Ltd. of London, Episode 25 of the "Law & Business" podcast covers differences between the American and British trademark systems and differences in law. One particular example is "The Prince of Comfort" (originally in German) and how it may have a lack of distinctiveness in. John Rubinstein had interesting issues in registering "GQ" as a trademark.
This was John's first podcast episode ever - and he did a...2017-12-0200 minLaw & BusinessLaw & Business Podcast Episode 24: Three Thoughts for the Patent Application ProcessEpisode 24 of the "Law & Business" Podcast features Wil Jacques, the patent agent of Verna Law, P.C.
We discuss the patent application in three thoughts.
Wil Jacques, Patent Agent
After filing the patent application, there is an office action (rejection from the United States Patent and Trademark Office).
First office action: The job of the patent examiner is to determine whether or not a patent application complies with the legal requirements for patentability. In particular, the examiner is to evaluate whether the claims in a patent application are enabled by the application's specification, and whether the claims particularly point out...2017-08-2400 minLaw & BusinessLaw & Business Podcast: Episode 22 with Sarah DeGeorge of Socially DedicatedOn Episode 22 of the Law & Business podcast, I chat with Sarah DeGeorge of Socially Dedicated. It's a part of our Philly Bloggers series. Sarah and I chat about her blog, Socially Dedicated, and what it means for business. Sarah has tips on her blog, such as how to stay on a client's money habits, how to balance your work and life properly, and what it means to be a freelancer.
We also chat about how Sarah uses her blog and her social media consulting concurrently.
You can find Sarah's blog, Socially Dedicated at http://www.socdedicated.com
Twitter: https://twitter.com...2017-08-1823 minLaw & BusinessLaw & Business Podcast: Episode 21 with Chrystina Cappello, the founder of the Chrystina Noel blog and of PHL BloggersThat's right. Season 2 of the "Law & Business" Podcast is back. We start with Episode 21, in which we have a discussion with Chrystina Cappello, the founder of the Chrystina Noel blog and of PHL Bloggers. The Chrystina Noel blog is all about party hosting and various tips and tricks to experiment with parties. PHL Bloggers is an organization based in the Philadelphia metropolitan area that helps bloggers with networking and ideas by hosting meetings and conventions all about blogging as a business.
Chrystina's blog can be found at https://chrystinanoel.com/
Chrystina's Twitter can be found at https://twitter.com/chrystinanoel
Chry...2017-08-1700 min
Entrepreneurship Saturday | Hello Tech ProsThe Basics of Intellectual Property Law That Every Tech Business Owner Should Know — Anthony Verna on EntrepreneurshipAnthony M. Verna III, is the managing partner at Verna Law, P.C. Anthony has his Bachelor's degree in computer science from Case Western Reserve and his J.D. from Rutgers Law School. Not only practicing at his own firm, Anthony has lead multiple continuing education classes and professional development seminars including "Practicing Before the Trademark Trial and Appeal Board" at Lawline.com. Show notes at http://hellotechpros.com/anthony-verna-entrepreneurship/ What You Will Learn in This Episode What could happen if you don't read the End User Licence Agreements. The first step every entrepreneur s...2016-10-0145 minLaw & BusinessEpisode 19: How a Business Should Market and Set up a Funnel; CAN-SPAM E-mail Marketing IssuesIn Episode 19 of the "Law & Business" podcast, I am joined by Angel Quintana.
Angel is a business advisor who helps business owners be tastemakers, rebels, or visionarys, which might not be the get-rich-quick guide that all those other marketing experts are using to promote their businesses, but it produces everlasting results, dissipates the boredom and lack of creativity that many seasoned business owners are feeling today, and it removes all the competition.
We talked about how businesses should market themselves, the importance of e-mail marketing, and the legal issues involved.
Here is a lightly-edited transcript of the episode:
Anthony Verna...2015-11-2800 minLaw & BusinessEpisode 17 – Periscope, Business, and the LawOnce again, Anthony sits down with social and interactive media strategist, Oz Sultan.
Oz and Anthony talk about Periscope. It's a great business tool, but are there some legal issues?2015-11-0207 minLaw & BusinessEpisode 16 – How Small Businesses Fail and Why It’s Too ImportantEpisode 16 of the "Law & Business" podcast is about How Small Businesses Fail and Why It's Too Important. Anthony Verna sat down with Jim Huerta of the Nessa Group,2015-11-0122 minLaw & BusinessEpisode 15 – Games for Promotions and Daily Fantasy SportsThe newest trend is daily fantasy sports.
Taking a step back, what makes a game used in promotion not gambling? And what, then, makes a daily fantasy sports business model not gambling?
In order to use a game for promotion, the sponsor of the game must remove one of three key elements of the game:
Chance
Prize
Consideration
So, daily fantasy sports like Draft Kings and Fan Duel must be able to do that in order to run a non-gambling game.
But those games also must have a set of rules and must also be run fairly, with a level p...2015-10-0714 minLaw & BusinessEpisode 14 – The sale of 4chan and Internet PrivacyIn Episode 14 of the "Law & Business" podcast, Anthony and Oz Sultan (Sultan Interactive Group LLC) talk about the sale of 4chan and how that intersects with Internet privacy.
Internet privacy is an oxymoron. Any website that is accessible for free means that there's a product involved. (In this particular case, it is the services of Verna Law, P.C.) In many cases, if there is user-generated content, the content and the user are the products. Meaning that the website can only monetize by keeping track of the users and understanding the users' behavior, and, ultimately, selling that information to other...2015-10-0311 minLaw & BusinessAnthony Verna on CYACYL (sound clip)Anthony Verna appeared on Change Your Attitude, Change Your Life on May 31, 2015.
Anthony discussed the importance of registering a trademark and the difference between "TM" and (R) in trademark protection. Listen here!
Here is a lightly-edited transcript of the appearance:
Does putting "TM" on my website do anything to help protect my business?
I'm Anthony Verna, managing partner at Vern Law, P.C. We focus on Patent, Trademark, Copyright and Advertising Law.
The short answer is: no.
Many businesses place "TM" on their websites' advertising and packaging. However, if a business has not done its due diligence and registered its n...2015-06-0201 minLaw & BusinessEpisode 13 – Three Internet Policy Thoughts – Business and Legal ManagementEpisode 13 of the "Law & Business" podcast welcomes Oz Sultan again.
Oz Sultan
In this episode, Oz and Anthony talk about three internet policy thoughts.
Domain Name Issues
Management and Enforcement of Intellectual Property
Economic Rationals for Enforcement
Also - was .sucks a good idea or a bad idea and can registering a .sucks domain name bring legal action?
Here is a lightly-edited transcript of the podcast episode:
Anthony Verna:
So welcome again to the Law and Business podcast. I'm here again with Oz Sultan. And how you doing?
Oz Sultan:
Hello. Good to be catching up.
Anthony Verna:
So let's...2015-04-3030 minLaw & BusinessEpisode 12 – Comic Books, Geek Life, and Trademark & Copyright LawIn Episode 12 - Comic Books, Geek Life, and Trademark & Copyright Law, Jim Cushing joins Anthony Verna to talk about comic books, some history of comic books (Jim and Anthony let their geek sides out), and the intellectual property issues of comic books.
James Cushing, Esq.
A lightly-edited transcript of the podcast episode appears below:
Anthony Verna: Welcome to the Law and Business podcast. I'm here with Jim Cushing. How are you doing, Jim? Jim Cushing: Hi, Anthony. Doing well, thanks. How are you? Anthony Verna: doing great. Thank you. Tell everybody how to find you again. Plug away. Jim Cushing: Th...2015-04-291h 16Law & BusinessEpisode 11 – Film, Entrepreneurship, Intellectual Property IssuesAnthony Verna and Daron Jenkins talk about film, entrepreneurship and creating a business, and intellectual property issues.
Daron Jenkins
Topics included:
Dreaming without money
Business plans
Originality
Expressions of ideas/Copyright law
Protection of expressions of ideas
Importance of contracts in guiding relationships in business
Work-for-hire agreements
The importance of doing due diligence
Music copyright litigation issues
Film copyright litigation issues
Here is a lightly-edited transcript of the podcast episode:
Anthony Verna: Thank you for listening to the Law and
Business podcast. I'm Anthony Verna. I've recorded this episode with Daron Jenkins
at the Citizen M hotel right in the...2015-04-171h 03Law & BusinessEpisode 10 – Social Media and Legal IssuesOz Sultan joins the "Law & Business" podcast to speak with Anthony Verna about social media and legal issues.
Oz Sultan
How do businesses use social media? What is the changing face of social media? How do business interact with customers and potential customers in social media? What are the legal issues that revolve around social media in today's world?
Here is a lightly-edited transcript of the podcast:
Anthony:
Welcome to the Law & Business Podcast.
Oz Sultan:
Thank you.
Anthony:
I'm, I'm here with Oz. I will let you plug away.
Oz:
Sure. I am Oz Sultan, I am a digital med...2015-04-1727 minLaw & BusinessEpisode 9: Three Ways in Which Business Hurt Themselves in Online MarketingEpisode 9: Three Ways in Which Business Hurt Themselves in Online Marketing
In this episode, I speak with Darcy Knapp, who is an Search Engine Optimization Expert and consultant, about the issues that businesses have in marketing themselves online, especially in search engine optimization.
One issue that we touch on is using competitor's trademarks for metadata, which is a bad idea. From a practical standpoint, Darcy points out the difficulty in lowering online marketing prices if a business uses competitors' trademarks. From a legal standpoint, the issue is that using competitors' trademarks can lead to an infringement lawsuit.
Here is a li...2014-12-2438 minLaw & BusinessEpisode 8: Two Ways in Which Bands are Businesses and Intellectual Property and Contract Mistakes Sink ThemIn Episode 8, I finish the discussion of the copyright infringement case between Roger Dean - famous for his 70s album covers - and James Cameron (and other producers of the movie "Avatar") with James Cushing of the Law Office of Faye Riva Cohen in Philadelphia, PA.
Then we talk about two ways in which bands are businesses:
Bands need trademark protection for their names
Bands need partnership agreements.
Here is a lightly-edited transcript of the podcast episode:
Anthony Verna:
Welcome to the Law and Business podcast. Once again, we have Jim Cushing. How are you doing, Jim?
Jim Cushing:
Greetings e...2014-10-2000 minLaw & BusinessEpisode 7: Inspiration, Independent Author Entrepreneurship, and Copyright Law with J. ThornIn this episode, I speak to J. Thorn, horror and dark fantasy author.
J and I talk about what inspires his writing. I laughed heartily when he said that the most-asked question to him is, "How do you sleep at night?"
But J is an author who sees himself as an entrepreneur and uses many avenues of marketing.
In this intersection of law and business, copyright law is the target. Copyright law doesn't protect inspiration, only the expression of ideas. It is an important area of law for artists because artists control the results of their work - the fruits of...2014-10-1500 minLaw & BusinessEpisode 6: Logo Design Discussion with Paul Lukas and Trademark AnalysisIn Episode 6, I talk with Paul Lukas, ESPN's uniform reporter and the host of the UniWatch blog. We discuss classic logo design and what makes classic logo design. Paul digs deep into his repository of design critique to offer some tips to the logo designer about how a business should go about designing a new logo for a new brand.
I discuss how this affects trademark law. Trademarks should be "fanciful" or "arbitrary" to be their strongest. It is easier to protect trademarks that are stronger than ones that are "descriptive", as consumers should not have a preconceived connectedness between the...2014-10-1500 minLaw & BusinessEpisode 5: Five Mistakes Bloggers Make That Get Them SuedIn this episode, Michelle Carter and I discuss some of the mistakes that bloggers make which result in a lawsuit. This can include trademark infringement (naming a blog after a registered trademark), copyright infringement (in pictures and music), and defamation.
Here is a lightly-edited transcript of the episode:
Anthony Verna:
Hi there. Welcome to the Law & Business Podcast. I'm joined with the lovely, beautiful, smart, intelligent Michelle Carter. How you doing?
Michelle Carter:
I am great. Thanks for having me again.
Anthony:
Anytime. I'm going to let you kick it off cause this topic was kind of your idea wasn't it...2014-10-0500 minLaw & BusinessEpisode 4: What to do if Your Business is SuedIn this episode, I speak with Daniel Sollecito, who has had a distinguished career in law, handling antitrust and commercial litigation. We discuss preparing for litigation, document retention, and communications between the attorney and the client with litigation ongoing.
Here is a lightly-edited transcript of the episode:
Anthony Verna:
Welcome to the Law and Business podcast, Episode Four. I'm Anthony Verna, the Managing Partner at Verna Law, P.C. . You can reach me at anthony@vernalaw.com. This episode was recorded outside at the request of my guest Daniel Sollecito, an attorney who's had a very long and distinguished career. So...2014-10-0300 minLaw & BusinessEpisode 3: A Copyright Infringement Lawsuit is DismissedIn Episode 3, I am joined by Jim Cushing. Jim is a lawyer at The Law Office of Faye Riva Cohen, P.C. , focusing on family, real estate, and unemployment law.
Jim is a big fan of the band Yes and discussed a copyright infringement case that a frequent artist for the band filed against James Cameron, the film director, over the scenery in "Avatar." You can read Jim's blog here.
Through this episode, I discuss the requirements for filing a copyright infringement lawsuit and what materials in visual works are protected under copyright law and what is not protected under cop...2014-09-2600 minLaw & BusinessEpisode 1: Trademark Licenses and Likelihood of Confusion with Michelle CarterIn this episode, guest Michelle Carter joins me to talk about trademark licenses and a basic idea of what a likelihood of confusion is.
In trademark licenses, it is imperative that the licensor insists upon having standards in the product and intellectual property in order to have the trademark license stand for goods or services. In the meanwhile, it is incumbent upon the trademark licensee to meet those standards lest there be liability for trademark infringement and breach of contract.
Speaking of trademark infringement, we discuss a couple basic cases of what a likelihood of confusion is between trademark owners. The...2014-09-2000 minLaw & BusinessEpisode 0: A podcast introductionThis is an introduction to the "Law & Business" podcast.
My focus in my law practice is on intellectual property. So, I wanted to discuss a series of questions that a potential client asked me on the phone earlier in the day: What do I need to do to protect the trademark? What is a trademark, actually?
These are a few thoughts to introduce the "Law & Business" podcast.
Here is a lightly-edited transcript of the podcast episode:
Hi there. I'm Anthony Verna. Thank you for listening to the Law
& Business Podcast.
This first entry, consider an episode zero. It's an
introduction to...2014-09-1710 min