Shows
Comptoir IA 🎙️🧠🤖🚨 RÉVÉLATION : 70% des gens ne cliquent JAMAIS après ChatGPT🚀 Nouvel épisode de Comptoir IA avec Antoine Heftler, consultant spécialisé dans l'intégration de l'IA dans le marketing et la communication. Une plongée fascinante dans le GEO (Generative Engine Optimization), le nouveau SEO de l'ère ChatGPT !Antoine nous dévoile une vérité dérangeante : entre 60 et 70% des utilisateurs s'arrêtent à la réponse de ChatGPT sans cliquer sur aucun lien. C'est le fameux "zero-click search" qui menace la visibilité des marques. 10% du trafic mondial est déjà sur ChatGPT, avec 2,5 milliards de prompts quotidiens face aux 14 milliards de recherches Google.💡 La grande révol...
2025-10-301h 04
The LeadGen Marketing ChroniclesHow to power lead generation with an optimal marketing team.Ling Koay, CMO of Oneflow joins us to discuss when and how to build, grow and power a revenue-focused marketing team.
2020-12-1513 minThe LeadGen Marketing ChroniclesHow translation impacts Lead GenerationErik Wennberg & Younes Marouane from Native Translation join us to discuss the human factors in translation and the challenges and opportunities of translation automation
2020-12-0711 minThe LeadGen Marketing ChroniclesUsing marketing to strengthen a community around cancerWe discuss with Anusha Nayar from War On Cancer about how to use marketing to help people with cancer connect, share and feel better.
2020-12-0116 minThe LeadGen Marketing ChroniclesHow Curiosity is key for LeadGenCouple of thoughts about how to trigger and use curiosity to trigger the first contact with your leads
2020-11-2409 minThe LeadGen Marketing ChroniclesHow marketing impacts Lead Gen for young startupsAlex Rangevik, consultant in growth marketing for B2B startups joins us this week
2020-11-1719 minThe LeadGen Marketing ChroniclesHow the use of videos impacts Lead GenerationBenjamin Kesler from Local Glimse joins us to discuss how to best use video to attract more and better leads
2020-11-1015 minThe LeadGen Marketing ChroniclesHow cultural specificities impacts Lead GenerationVictoria Kirk Owal joins us to discuss how to integrate cultural specifics into marketing and how they impact lead generation
2020-11-0314 minThe LeadGen Marketing ChroniclesHow copy impacts lead generation funnelRod Vallis joins us to discuss the key success factors of building a conversation with your leads. And how to use copy to optimize your engagement.
2020-10-2814 minThe LeadGen Marketing ChroniclesHow Marketing Automation impacts Lead GenerationThis week, Joao Araujo Joao Araujo, joins us to discuss how marketing automation impacts lead generation.
2020-10-2020 minThe LeadGen Marketing ChroniclesHow Branding impacts Lead GenerationOn our first episode, we review how branding impact Lead Generation? Gwen Lafage, General Manager @Sköna Europe joins us to discuss.
2020-10-1315 minThe LeadGen Marketing ChroniclesLeadGen Marketing Chronicles introductionAn introduction to the podcast, focused on the link between marketing foundations and Lead Generation
2020-10-0901 min