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Showing episodes and shows of
Antoine Heftler
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Comptoir IA 🎙️🧠🤖
🚨 RÉVÉLATION : 70% des gens ne cliquent JAMAIS après ChatGPT
🚀 Nouvel épisode de Comptoir IA avec Antoine Heftler, consultant spécialisé dans l'intégration de l'IA dans le marketing et la communication. Une plongée fascinante dans le GEO (Generative Engine Optimization), le nouveau SEO de l'ère ChatGPT !Antoine nous dévoile une vérité dérangeante : entre 60 et 70% des utilisateurs s'arrêtent à la réponse de ChatGPT sans cliquer sur aucun lien. C'est le fameux "zero-click search" qui menace la visibilité des marques. 10% du trafic mondial est déjà sur ChatGPT, avec 2,5 milliards de prompts quotidiens face aux 14 milliards de recherches Google.💡 La grande révol...
2025-10-30
1h 04
The LeadGen Marketing Chronicles
How to power lead generation with an optimal marketing team.
Ling Koay, CMO of Oneflow joins us to discuss when and how to build, grow and power a revenue-focused marketing team.
2020-12-15
13 min
The LeadGen Marketing Chronicles
How translation impacts Lead Generation
Erik Wennberg & Younes Marouane from Native Translation join us to discuss the human factors in translation and the challenges and opportunities of translation automation
2020-12-07
11 min
The LeadGen Marketing Chronicles
Using marketing to strengthen a community around cancer
We discuss with Anusha Nayar from War On Cancer about how to use marketing to help people with cancer connect, share and feel better.
2020-12-01
16 min
The LeadGen Marketing Chronicles
How Curiosity is key for LeadGen
Couple of thoughts about how to trigger and use curiosity to trigger the first contact with your leads
2020-11-24
09 min
The LeadGen Marketing Chronicles
How marketing impacts Lead Gen for young startups
Alex Rangevik, consultant in growth marketing for B2B startups joins us this week
2020-11-17
19 min
The LeadGen Marketing Chronicles
How the use of videos impacts Lead Generation
Benjamin Kesler from Local Glimse joins us to discuss how to best use video to attract more and better leads
2020-11-10
15 min
The LeadGen Marketing Chronicles
How cultural specificities impacts Lead Generation
Victoria Kirk Owal joins us to discuss how to integrate cultural specifics into marketing and how they impact lead generation
2020-11-03
14 min
The LeadGen Marketing Chronicles
How copy impacts lead generation funnel
Rod Vallis joins us to discuss the key success factors of building a conversation with your leads. And how to use copy to optimize your engagement.
2020-10-28
14 min
The LeadGen Marketing Chronicles
How Marketing Automation impacts Lead Generation
This week, Joao Araujo Joao Araujo, joins us to discuss how marketing automation impacts lead generation.
2020-10-20
20 min
The LeadGen Marketing Chronicles
How Branding impacts Lead Generation
On our first episode, we review how branding impact Lead Generation? Gwen Lafage, General Manager @Sköna Europe joins us to discuss.
2020-10-13
15 min
The LeadGen Marketing Chronicles
LeadGen Marketing Chronicles introduction
An introduction to the podcast, focused on the link between marketing foundations and Lead Generation
2020-10-09
01 min